Tag: Growth

  • Career Growth Series 1 – CUPA-HR

    Career Growth Series 1 – CUPA-HR

    CUPA-HR’s Career Growth Series is a three-part professional development opportunity for higher ed HR professionals who want to explore how to grow, lead and thrive in their careers. The three 90-minute virtual workshops in each series offer practical tools, peer insights and reflective space to support your growth.

    While you can register for only one or two of the workshops, together they form a cohesive journey — from identifying creative, self-directed development opportunities to evaluating leadership readiness and building the skills and strategies needed to step into and succeed in leadership roles.

    The Career Growth Series is a pilot program that is open to invited CUPA-HR members. Seats are limited to support interaction among participants. The workshops will be highly interactive, so come prepared to engage, reflect and share ideas. The sessions will not be recorded.

    New to CUPA-HR Virtual Events?

    CUPA-HR is a nonpartisan, nonprofit educational organization of HR professionals serving our nation’s institutions of higher education. The content and discussions in these workshops are intended to be educational in nature and do not constitute legal advice or counsel. To that end, we request that participants refrain from promoting partisan positions during the workshops. 


    Building the Blueprint for Your Professional Development Journey

    Wednesday, August 13 | 1:00-2:30 p.m. ET

    This workshop invites you to rethink professional development by exploring unconventional, self-directed strategies that align with your position and career aspirations. Through interactive activities and real-world examples, you’ll learn how to identify meaningful growth opportunities, build support for your development plan and articulate the value of your learning. Explore how curiosity, creativity and commitment can be key drivers for shaping a fulfilling professional journey in higher ed HR.

    Presenters

    Krista Vaught, Ed.D.
    Principal Advisor, Employee Experience and Learning and Development
    Frontier Design

    Natalie Trent
    Talent Management Manager
    Grand Valley State University


    Navigating Career Possibilities: Is Leadership Your Next Destination?

    Wednesday, August 20 | 2:00-3:30 p.m. ET

    This workshop will help you explore if leadership/management is the right next step in your career journey and will challenge the assumption that upward mobility is the only route to career fulfillment. Through self-assessment, peer dialogue and real-world insights, you’ll examine your motivations and strengths — and the realities of leadership roles. Leave with clarity on your path forward, whether it involves formal leadership or alternative growth opportunities in higher ed HR.

    Presenters

    Dawn Aziz, Ph.D.
    Director, Organization and Employee Development
    Wayne State University

    Kristen Finley
    Talent and Organizational Development Specialist
    Clemson University

    Elizabeth Oeltjenbruns
    Organization Development Consultant
    University of South Florida

    Krista Vaught, Ed.D.
    Principal Advisor, Employee Experience and Learning and Development
    Frontier Design


    From Aspiration to Action: Positioning Yourself for a Successful Transition Into Leadership

    Wednesday, August 27 | 2:00-3:30 p.m. ET

    This workshop is for higher ed HR professionals who are pursuing a leadership or managerial role or have recently transitioned into leadership/management. You’ll explore essential leadership competencies, reflect on your readiness, and learn strategies to build experience and credibility, even without a formal title. Through interactive discussions and real-world insights, you’ll gain tools to confidently navigate the shift from team member to a formal leadership role.

    Laura Boehme
    Vice President of People and Technology
    Central Oregon Community College

    Krista Vaught, Ed.D.
    Principal Advisor, Employee Experience and Learning and Development
    Frontier Design

    CORE
    Employee Development

    STRATEGIC LEADERSHIP
    Leading the Higher Ed Business Model

    ENGAGEMENT
    Self-Awareness and Accountability


    New to CUPA-HR Virtual Events?
    The CUPA-HR website requires you to create a free site account if you don’t already have one. After you’ve created a website account and established a login, you can then proceed to register for this event. If you have any questions while registering, please contact CUPA-HR toll free at 877-287-2474 or via e-mail at [email protected].

    Need to Cancel a Registration?
    Fill out the cancellation form.

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  • Only innovation can return higher education to growth

    Only innovation can return higher education to growth

    The economic impact of UK higher education is a source of great pride, but universities are under financial duress. There are many reasons for this, but one reason stands out above the others. It demands energetic innovation to avoid long-term decline.

    Not that long-ago optimism about the future of higher education was at its height. Sustained growth in participation (even in the face of the hike in undergraduate fees to £9000) saw unparalleled growth in home student enrolments, widening of access to the less advantaged, booming international enrolments, with UCAS talking about the Journey to a Million. The mood in the sector was upbeat and optimistic.

    Even then, there were worrying indicators that all was not well. The decline in student numbers in the US since 2012 carried a huge warning, and we could see shifting employer attitudes to degrees. There were clear signs that the optimism and hubris was overdone.

    Jim Collins, author of Good to Great described a conversation with James Stockdale, a US Navy pilot shot down and taken prisoner in the Vietnam war. When Collins asked which prisoners didn’t make it out of Vietnam, Stockdale replied:

    Oh, that’s easy, the optimists. Oh, they were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart.

    Collins called this the Stockdale Paradox, and it offers a very important lesson. You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.

    A few years on, things have changed. Half of universities are already in deficit and much has been written about the challenges of rising costs, falling real income, growing immigration controls, weakening political support, growing competition, and growing regulation. To make matters even worse, demographic forecasts show a steady decline in the number of 18-year-olds from the end of this decade. Unbridled optimism has been followed by cost-cutting with momentum building behind mergers and consolidation.

    The elephant in the room

    All this begs the question of whether this is a transient coincidence of unfortunate events or a much deeper problem. Some university leaders argue the problem is not with the perceived value of higher education, but with a media conspiracy and lack of government support. While that view has some merit it misses the elephant in the room.

    Over the last 30 years the increasing popularity of going to university has driven sustained growth in the proportion of 18 year olds making this choice. However, growth in participation at age 18 has stalled and started to decline just as we saw in the US in the last decade. It is hard to overstate the singular importance of growing evidence that demand for higher education is starting to reduce. We must respond energetically or accept its inevitability.

    Why is higher education becoming less popular than it was? Students in England have the highest debt in the English speaking world, despite most students now working their way through university. The graduate earnings premium has declined and a significant minority of students would be better off financially if they had not gone to university.

    More people now think more carefully about the economic return on their investment in higher education. These concerns about cost versus return must now unleash a much bigger conversation about how to make higher knowledge and skills more accessible and rewarding, not only at age 18 but over people’s lives.

    Lifelong learning is the future

    The global skills gap is structural and growing. People without a degree (most of us) will now need access to higher skills throughout their lives. Graduates too must acquire the higher skills needed to meet the changing needs of the economy. Higher education can provide the solutions. These needs can only be met through innovation in delivery, content, and partnership. Investment in innovation may be counter-intuitive at a time of retrenchment, but cost-cutting does not fix the underlying problem.

    We must find different models of delivery to support the changing needs of learners and reach more people with an ever-sharper focus on employer need. The evidence for demand is all around us. Millions of people (mainly adults) globally now enrol on online degree courses and tens of millions on Massive Open Online Courses (MOOCs). There is a growing consensus that meeting learners where they are through lifelong learning is the future direction of higher education.

    More universities are putting their toe in the water and setting up innovative hubs and institutes. But few embrace this idea at an enterprise level, built explicitly into strategy. Doing so requires strong leadership but also great care.

    Care to avoid the false dichotomies between knowledge and skills, teaching and research, utilitarian models of employability versus education for intrinsic good, radical change versus evolutionary adaptation. We must fiercely control quality to avoid the pitfalls we see today, particularly in franchised provision. We must build on our strengths. We need to be commercially astute as well as educationally aware.

    The US experience

    The impressive wave of innovation and growth in several universities in the United States shows what is possible. American universities expanded access to higher education well before the UK did so there are important lessons to be learned from their experience. I’m fortunate to have worked with some of them.

    Innovation in education is relatively easy. Taking it to scale is very hard but several American universities have achieved that.

    While each of the examples below is different, they have things in common

    1. They are bold, imaginative, and embrace innovation across the entire institution
    2. They embrace technology to widen lifelong learner access
    3. They are not afraid to invest in building their brand and widening their reach
    4. They stand for something distinctive that is different to elitism
    5. They put students first

    Arizona State University under the leadership of Michael Crow measures itself not through whom they exclude but whom they include and how they succeed. They have significantly increased the size of the university by investing in new faculty, innovative curricula, and immersive learning technologies.

    Online delivery is a key element in their strategy, and they reach all ages from K-12 (having established an online school) to retirement. ASU uses partnerships to great effect and has been ranked the number one “most innovative university” for 11 consecutive years by U.S. News & World Report. They co-created the PLuS Alliance which established The Engineering Design Institute in London and have just announced ASU London which will combine a three-year U.K. bachelor’s degree from ASU London with an accelerated, one-year master’s degree from Arizona State University. They have done a remarkable job in setting out a vision for the New American University combining great research with great teaching.

    Northeastern University under the leadership of Joseph Aoun built employer relationships and used them to develop a distinctive pedagogical approach built around experiential learning. They have widened access through expanding their campus footprint and through online learning using partnerships as a part of the strategy. Online access features less strongly than some but is an important element. They now have a campus in the UK and offer a “double degree” accredited both by an American and an English university. This is highly distinctive for many international students who want the option to work in the US or the UK. They clearly define themselves as a research university.

    Southern New Hampshire University, led by Paul LeBlanc from 2003–2024, has had a remarkable journey of student growth, from a relatively unknown campus with a small number of students to one of America’s largest with more than 200,000 students today. They focused first on online delivery during the 1990s and then on their distinctive Competency Model of learning and access delivered through their “College for America.” They are primarily an online university today although the campus continues to be an important part of the proposition. Unlike some other universities they achieved remarkable growth without significant partnering with so-called OPM providers. They have positioned themselves distinctively as career focused, affordable and transfer friendly which is of great importance to adult learners.

    A generational opportunity

    These universities have shown an appetite for innovation and risk, perhaps knowing the risk of inaction to be greater, but primarily being confident what they stand for and why it is distinctive. They have widened access to serve lifelong learners and they offer flexibility to traditional students too – the majority of traditional US students now do at least one class online.

    Growth in the lifelong learning of advanced knowledge and skills is perhaps the biggest opportunity in education since the GI Bill made higher education accessible to millions of people in the United States after the Second World War. In England, the Lifelong Learning Entitlement provides a welcome catalyst, but only if the ideas behind it are firmly embraced and taken to scale by innovative leaders, will the potential be realised.

    James Stockman used a combination of realism and faith to sustain himself as a prisoner. Universities will need this too, but they also hold a key to the door.

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  • Universities and economic growth in the Commonwealth

    Universities and economic growth in the Commonwealth

    Join HEPI for a webinar on Thursday 11 December 2025 from 10am to 11am to discuss how universities can strengthen the student voice in governance to mark the launch of our upcoming report, Rethinking the Student Voice. Sign up now to hear our speakers explore the key questions.

    This blog was kindly authored by Professor Colin Riordan, Secretary General, The Association of Commonwealth Universities.

    Governments throughout the Commonwealth are faced with a familiar dilemma. Once seen as central to nation-building, poverty reduction and technological self-sufficiency, universities in many countries face scepticism and waning public support. At a time when cost of living pressures are relentless, institutions are increasingly seen as ‘a kind of elite luxury that the taxpayer pays for’, as Michael Ignatieff recently put it. But that narrative misses the point. New evidence shows that investment in higher education delivers measurable, long-term economic growth – the kind that no government can afford to ignore.

    Education as economic infrastructure

    The evidence is revealed in a new study, undertaken by London Economics at the request of The Association of Commonwealth Universities, to investigate the link between investment in higher education and economic growth.

    The study found that a hypothetical 1% increase in the proportion of the population obtaining tertiary education qualifications (tertiary attainment) in 2025 would boost Commonwealth GDP by US$28 billion in 2029. That’s in addition to further increasing annual gains along the way, a clear sign that higher education returns compound over time.

    Why does this matter? Well, it is clear that many, if not all, of the pressures on universities stem from a paucity of resources following on from the 2008 financial crisis (from which many large economies have still not recovered); from the Covid pandemic; and from an upturn in conflicts across the world that are costly drains on the public purse. The difficulties are exacerbated by locally specific problems, including natural disasters such as drought, flooding, and extreme weather events, as well as political events such as Brexit, trade wars, and political instability.

    Governments have to find ways to restore their position in the face of these headwinds, and higher education can easily be depicted as part of the fiscal problem rather than of the solution. Demonstrating the return on investment in higher education will allow education ministers to go well-armed into the conference chamber with their finance ministers and national leaders.

    Beyond the balance sheet

    There are other economic arguments for universities, of course. Their knock-on effects through research and innovation, as employers, and as attractors of foreign direct investment, all come in addition to their core educational function. Universities improve public health outcomes, generate productivity gains, and strengthen civic life. But making the case for higher education as central to national prosperity is essential at a time when governments are facing seemingly intractable difficulties.

    The message, then, is clear: far from being a luxury perk for the elite, expenditure on higher education is an investment in critical national infrastructure. Building opportunities in higher education equates to building a road to future prosperity. Unlike eye-catching projects involving new roads, railways, bridges or airports, however, increasing the proportion of the population with higher education qualifications requires a leap of the imagination, and an array of arguments to be marshalled.

    Certainly, a clear vision of how the world will be different as a result of such an investment is critically important. Voters and populations want to know what difference more university places will make to their lives. It is up to politicians to set out that vision, but they themselves must first be persuaded, and so we must marshal further helpful arguments to support them.

    A shared responsibility

    Firstly, the investment does not have to come solely from the public purse. Tertiary attainment is the proxy that implies prior increases in expenditure on higher education, which could include private investment, partnering with overseas institutions, changing the proportion of the cost for which the individual is responsible, or imaginative loan schemes. Reformulating incentives and requiring efficiencies could certainly be in the mix. So, no education minister should need to envisage themselves going cap-in-hand to the finance department.

    On the contrary, they can offer the prospect of contributing to the public coffers in due course. Depending on the size of the country and the proportion of tax take, this could range from the US$ billions in a country like India to hundreds of millions in Bangladesh and many tens of millions in Kenya.

    A call to reimagine policy

    In a country like the UK, the GDP boost of a hypothetical 1% increase in tertiary attainment in 2025 would amount to £4.9 billion in 2029. This means that increasing capacity in higher education is fiscally prudent as well as being the most important tool we have to future-proof the economy and improve productivity in an age of AI-driven technological transformation. But in low-income countries, the multiplier effect is even higher, and so the argument for investment is stronger still.

    Commonwealth countries with rapidly growing youth populations face an urgent need to expand tertiary access if they are to harness their demographic dividend. Targeted investment in higher education is one of the most effective levers to drive inclusive, sustainable economic growth. The evidence supports stronger collaboration between governments, universities, and international funders to build tertiary systems that deliver for national economies.

    With all necessary caveats in relation to correlation versus causation, the results of the London Economic analysis are compelling. Governments that embed higher education policy into national economic planning and industrial strategies, and invest in universities as economic assets and hubs for talent development, innovation and productivity, will do more than balance their budgets: they will secure their future.

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  • Growth is possible in international student recruitment for UK universities

    Growth is possible in international student recruitment for UK universities

    This blog was kindly authored by Viggo Stacey, International Education & Policy Writer at QS Quacquarelli Symonds. It is the fourth blog in HEPI’s series responding to the post-16 education and skills white paper. You can find the first blog here, the second blog here, and the third here.

    The post-16 education and skills white paper, released last week, outlines how the UK government aims to ensure that universities can attract high-quality international talent and maintain a welcoming environment for them.

    New data in the QS Global Student Flows: UK Report projects that international student enrolments will grow 3.5% annually to 2030. While this is ahead of anticipated growth in the US, Australia and Canada, where projections are between 2% and –1%, the forecast for the UK is significantly slower than the double-digit surge of 11% between 2019 and 2022.

    When the Secretary of State for Education and Minister for Women and Equalities, Bridget Phillipson, spoke about transformation in education in the UK on Monday, she may also have been speaking about the international education system worldwide. International education is changing, and the UK is facing unprecedented competition from international peers. Emerging study destinations are increasingly appealing to prospective international students.  India, the UAE, Saudi Arabia, Hong Kong, and South Korea are just a handful of examples of places heavily investing in internationalisation, campus facilities, and English-language programmes. Additionally, unpredictable geopolitics, economic shifts and demographic changes are making the job of international student recruiters at universities in the UK extra challenging. In such an unstable global landscape, the QS Global Student Flows: UK Report urges universities to plan for a range of scenarios.

    What can institutions and the sector do?

    The latest HESA figures available are from the 2023/24 academic year. No other business would rely on such outdated figures. So why would a government make policy decisions based on them? And why would a university?

    This new QS report identifies key areas where UK universities can expect to see heightened global student flows in the future and how they can best continue to attract international talent and skills.  

    Enrolments from South Asia are expected to rise from 245,000 in 2024 to 340,000 by the end of the decade, and Africa is projected to be the UK’s second-fastest-growing region, with an annual growth rate expected to reach 4-5%.

    In Asia, growth is more mixed. Enrolments from Malaysia are expected to decline, Singapore is likely to remain stable, with places such as Thailand and Indonesia seeing upticks.

    Student numbers from the Middle East to the UK are projected to slow to about 1% annually in the years to 2030, compared to the nearly 5% average growth recorded between 2018 and 2024.

    However, enrolments from Europe, which have declined after Brexit on average by more than 8% annually between 2018 and 2024, are expected to grow modestly at around 2.5% through to 2030.

    Leveraging their strong reputations, quality of provision, as well as the important Graduate Route visa (some 73% of international students are satisfied with the pathway), UK universities can drive growth, especially in Africa and South and Southeast Asia.

    What can the government do?

    The government has reiterated that it wants to maintain the UK’s position as one of the world’s top providers of higher education; attract the best global talent; and project the UK’s international standing through strong international links and research collaboration.

    It rightly acknowledges that volatility in international student numbers is one factor driving financial pressures in higher education. But if it is to succeed in its ambitions, universities need the right support and policy landscape.

    Shortening the length of the Graduate Route visa to 18 months from two years and the possibility of hiking fees for students through the proposed International Student Levy could deter international students from choosing the UK.

    Yet UK government policy is not the only factor limiting the potential of the UK.

    Universities are grappling with heightened investment in higher education in key student source countries, with domestic provisions increasingly competing for quality students.

    Prospective students are weighing up their options in unpredictable economic landscapes and governments are increasingly seeking to retain talent rather than encourage them to study overseas.

    Examples of this include the UAE making criteria for joining its outbound mobility scholarship programme tougher; Prime Minister Narendra Modi’s ambition to create an “education system in India that youngsters do not need to go abroad to study”; China, traditionally the top source for international students, is gradually transforming into a study destination in its own right.

    The pressure is on higher education providers in the UK – they are already diversifying income streams. But this report shows that there are opportunities for growth. UK universities just need to identify what is possible for them.

    The QS Global Student Flows: UK report is available here.

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  • Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

    Breaking the Bottleneck: How Process Mapping and Policy Reform Drive Enrollment Growth

    In today’s fiercely competitive higher education landscape, enrollment leaders are being asked to do more with less. That means more inquiries, more conversions, and more starts, all while working with fewer resources and a shrinking pool of students actively seeking traditional degree paths.

    What separates the institutions that are growing from those that are treading water? In my experience, it’s the willingness to question the status quo. The leaders seeing results are the ones taking a hard look at internal processes and policies and making bold decisions to remove what’s in the way of progress.

    The urgency to remove enrollment barriers

    Many institutions face enrollment plateaus not because they lack student interest, but because of self-imposed friction. Burdensome application requirements, slow review cycles, and legacy processes that haven’t evolved with changing student expectations can all stand in the way of progress.

    Students today expect seamless, responsive experiences. They compare your enrollment process not only to peer institutions but also to the intuitive digital experiences they encounter every day. If your application process is full of red tape or requires too many steps, students will disengage and likely move on to a more accessible option.

    Colleges and universities that want to stay competitive need to start clearing the path. By taking the time to understand how your enrollment process actually operates and identifying where students tend to get stuck, you can make meaningful changes that increase both efficiency and enrollment success.

    Start with a map: Uncovering friction through process review

    The first step to solving an enrollment slowdown is understanding where it’s happening. That’s where process mapping comes in.

    At Collegis, we partner with institutions to conduct comprehensive process assessments. We document and analyze every step of the applicant journey, from inquiry through registration, to uncover inconsistencies, delays, and points of friction that may be limiting your enrollment funnel. We often find that a student’s experience varies widely depending on who they interact with or when they enter the process, revealing a need for greater consistency and coordination.

    In many cases, we find students getting stuck at multiple points across the enrollment journey, starting with the application itself. Lengthy or confusing questions, lack of helpful guidance, and irrelevant fields can all create unnecessary complexity early on. Students may also encounter inconsistent or impersonal communication, making it unclear what to expect next or where they stand in the process.

    Further down the funnel, delays often occur during application review, sometimes taking a week or more due to internal handoffs or manual processes. In some cases, applications sit idle because there’s no system in place to move files forward or flag them for outreach. These gaps add up, slowing momentum and causing potential students to disengage.

    When you can see the entire process visualized, it becomes easier to ask the right questions:

    • Is the application process intuitive and easy to navigate, or are we introducing unnecessary complexity?
    • Are there clear next steps and calls to action for students at each stage?
    • Do students receive consistent, timely communication that reflects where they are in the journey?
    • Is the messaging and cadence of our marketing and operational emails aligned with what students hear from admissions counselors?
    • Are there opportunities to streamline handoffs, automate manual steps, or standardize the process to ensure every student receives a cohesive experience?

    Process mapping isn’t just a troubleshooting exercise. It’s a strategic investment in institutional agility and student-centered design. Institutions that complete this type of review often uncover both quick wins and opportunities for deeper transformation.

    Ready for a Smarter Way Forward?

    Higher ed is hard — but you don’t have to figure it out alone. We can help you transform challenges into opportunities.

    Rethink the rules: Policies that reduce friction and drive results

    Some of the most impactful improvements we’ve seen don’t require major investments or cutting-edge technologies. More often, they come from rethinking the policies that shape your admissions process and how those policies either support or hinder the student experience.

    When we conduct policy reviews with our partner institutions, we often find that some admissions requirements add more complexity than value. It’s crucial to determine whether each requirement is truly essential to making an informed admissions decision. By removing or refining requirements that no longer serve a clear purpose (such as excessive documentation or overly rigid review criteria) institutions can streamline internal workflows and reduce avoidable delays. These targeted adjustments not only improve operational efficiency but also create a more accessible and student-centered experience.

    Impact in action: Practical examples of enrollment transformation

    These are not just hypothetical improvements. We’ve worked directly with institutions to implement these strategies and have seen the tangible impact they can deliver. Here are a few real-world examples that show how practical adjustments have translated into measurable results:

    • Waiving letters of recommendation for applicants who meet a defined GPA threshold. This eliminates a common bottleneck while maintaining admissions rigor.
    • Simplifying transcript requirements by only requesting documentation that includes a conferred degree and any prerequisite coursework required for program entry. Additional transcripts are collected later if necessary, which speeds up the initial review process.
    • Automating workflows that trigger application reviews as soon as all checklist items are complete. This ensures students move through the process without unnecessary delays.
    • Setting up notifications to ensure timely engagement. For example, alerts can be set when a new inquiry or applicant hasn’t received contact from an admissions counselor within 24 hours, or when application reviews are taking longer than expected.

    These types of changes create a more efficient, student-centered process that helps institutions convert interest into enrollment more effectively.

    Don’t just tweak the process, transform it

    If your institution is still relying on outdated processes and rigid policies, now is the time to reevaluate. The enrollment environment is only becoming more competitive. But with the right changes, your institution can become more efficient, more agile, and more appealing to today’s students.

    This isn’t about cutting corners or lowering standards. It’s about rethinking how your process serves students. Process mapping helps uncover ways to simplify steps, ensure consistency, and build trust through clear communication and meaningful staff connections. The result is an experience that’s more efficient, more personal, and better aligned with your institution’s goals.

    Let’s break the bottleneck together

    A process mapping assessment is a powerful starting point. At Collegis, we go beyond identifying issues. We work side by side with our partners to solve them. Our approach is collaborative, our recommendations are practical, and our focus is always on impact.

    If your institution is ready to accelerate enrollment growth, strengthen internal operations, and deliver a more consistent and personalized experience for your students, let’s talk.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • The 2026 Growth Strategy Higher Ed Needs Right Now

    The 2026 Growth Strategy Higher Ed Needs Right Now

    Why Playing It Safe Is the Riskiest Strategy 

    The convergence of changing demographics, economic volatility and the relentless disruption of AI presents every leader with a stark choice: drive transformative growth or manage a legacy of decline. The choice is yours.

    The era of steady traditional enrollment is over. Beginning in 2026, most institutions will confront a lasting decline in their core undergraduate market. At the same time, public faith in higher education’s value is weakening, leaving institutions to rebuild trust through proof, not promises.

    Findings from EducationDynamics’ 2026 Landscape of Higher Education Report highlight a critical truth: volatility is the new normal and transformation is no longer optional.

    Growth in this new era demands more than adaptation—it demands reinvention. Institutions must lead with strategy, act with urgency and build around the Modern Learner. Because in a market defined by disruption, there are only two paths forward: reinvent or risk irrelevance.

    Key Takeaway #1: An Unstable Economic and Employment Landscape 

    Economic volatility is rising as job creation slows, and uncertainty spreads. The workforce is growing more cautious than ambitious, and in this climate, the traditional promise of a college degree is under siege.

    College graduates still enjoy higher employment rates, yet public faith in that value is eroding. The perception gap is widening, and institutions can no longer rely on reputation alone to carry their story.

    This is the moment to lead with proof, not platitude.

    Institutions must demonstrate return on investment with clarity and consistency. Publish outcomes data. Showcase alumni success. Connect every program to real career mobility. This isn’t just about convincing students, it’s about rebuilding trust across the entire ecosystem of alumni, employers, policymakers and the public.

    In today’s economy, outcomes are the new currency of reputation. The institutions that clearly and consistently prove their value will be the ones that grow.

    Key Takeaway #2: A Radically Transformed Enrollment Environment 

    Institutions now operate in a fundamentally different enrollment landscape. The long-anticipated demographic cliff is no longer a future threat; it’s here. The 2025 cycle marked the high-water mark for traditional-aged undergraduates. From 2026 on, institutions will face a sustained and irreversible decline in their core market. 

    But this doesn’t have to be a crisis. It’s an opportunity to pivot and capture where growth has moved. The new lifeblood of higher education lies in: 

    • Adult learners seeking rapid reskilling in a volatile economy 
    • Dual-enrollment students accelerating their path to a degree 
    • “Some college, no credential” learners returning to finish what they started 

    The lines between traditional and nontraditional students have disappeared. These aren’t separate segments—they’re one unified audience shaping the future of higher education.

    Leaders who continue to operate with outdated distinctions risk designing strategies for a market that no longer exists. Modern Learners value cost, convenience and career outcomes—and they expect institutions to deliver all three.

    This is the moment to retire the old playbook, embrace a new mindset and build for the learner who’s already redefining what comes next.

    Key Takeaway #3: AI Is an Unmistakable Force with Far-Reaching Implications 

    AI is accelerating change across every dimension of higher education, from how institutions engage to how graduates build careers. 

    While the technology itself isn’t new, its rapid integration is rewriting the rules. AI has fractured the traditional recruitment funnel. Modern Learners use AI-powered tools to search, compare and evaluate options before they reach an institution’s website. The student journey is now self-directed, hyper-personalized and constantly evolving, demanding that marketing and enrollment teams adapt in real time. 

    But AI’s impact extends far beyond recruitment. Its growing influence in the workforce is forcing institutions to rethink their academic mission. Institutions that lead will design education for the AI era by combining technical fluency with human-centered skills such as creativity, critical thinking and ethics. 

    Key Takeaway #4: AI Is an Unmistakable Force with Far-Reaching Implications 

    Incrementalism is now the greatest risk. In an age of constant disruption, small adjustments and siloed strategies hinder growth. The institutions that succeed will lead with clarity, agility and a unified vision centered on the Modern Learner. 

    Sustained growth demands leadership that acts decisively across three dimensions: 

    1. Align program portfolios with high-growth sectors. Move beyond tradition-bound curriculums. Invest in programs that meet labor-market demand and retire those that no longer serve a clear purpose. 
    2. Unify brand and enrollment strategies. The boundaries between undergraduate, graduate and online student populations are disappearing. Institutions must speak with one voice and focus on the three factors that drive every learner’s decision: cost, convenience and career outcomes. 
    3. Lead the conversation on value and outcomes. Public trust cannot be rebuilt through messaging alone. It must be earned through transparency, data and measurable results.

    This is the moment that will define the next decade of higher education. The difference between survival and sustainable growth hinges on decisive, informed action. Leaders must either seize this moment to shape the future or watch their institutions be defined by it. 

    From Insight to Action: Ten Strategic Imperatives for Sustainable Growth 

    The era of incremental adjustment is over. Conviction is now the currency of leadership. This moment demands bold leadership and a decisive strategy that converts disruption into a roadmap for measurable growth. 

    The EducationDynamics’ 2026 Landscape of Higher Education Report delivers that roadmap. Our Ten Strategic Imperatives are pragmatic, research-driven levers designed to help your institution build resilience and sustainable momentum for 2026 and beyond. 

    Imperative #1: Prove Outcomes. Protect Reputation.  

    Publish transparent results and illustrate career alignment to help students understand program value. 

    Imperative #2: Market ROI Relentlessly. 

    Lead with affordability and clearly communicate a projected and proven return on investment. 

    Imperative #3: Capture the Dual Enrollment Surge.   

    Build structured high school-to-degree pipelines. 

    Imperative #4: Own the Adult Learner Market.

    Offer flexible, online and stackable options with the support working learners need to balance their multiple priorities. 

    Imperative #5: Prioritize Accessibility through the Three C’s.  

    Deliver education that meets learners on cost, convenience and career outcomes. 

    Imperative #6: Lead in Responsible AI Adoption.  

    Optimize marketing for AI discoverability and AI powered platforms, while Integrating AI into advising, engagement and instruction. 

    Imperative #7: Reinvent Vulnerable Disciplines.  

    Reframe liberal arts around adaptability and skills attainment. 

    Imperative #8: Re-engage the Stopped-Out Majority. 

    Convert the 43 million with some college, no credentials into completers through credit recovery, tailored pathways and adult-first design. 

    Imperative #9: Stack Credentials into Careers.  

    Link short-term certificates to degree pathways. 

    imperative #10: Advocate for Policy Stability. 

    Simplify aid communication and push for predictable funding. 

    Together, these imperatives form a blueprint for how higher education can evolve from reactive adaptation to proactive growth. 

    Transform Disruption into Growth

    The time for caution has passed. Those who hesitate or fail to act with purpose will fall behind in a marketplace that does not wait. 

    At EducationDynamics, we partner with colleges and universities prepared to lead this transformation—those who understand that meeting the Modern Learner where they are is not just an enrollment strategy but the new mission of higher education. 

    For deeper insights and actionable strategies, download the full 2026 Landscape of Higher Education Report and learn how your institution can stay ahead of the curve. 

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  • Grading for Growth: Reconsidering Points, Purpose, and Proficiency – Faculty Focus

    Grading for Growth: Reconsidering Points, Purpose, and Proficiency – Faculty Focus

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  • The incentives don’t work they just make growth worse

    The incentives don’t work they just make growth worse

    The UK’s economy looks particularly bad at the moment.

    There is a Jeremy Hunt view of the world that while the UK is in a muddle with its money the foundations are strong. After all, the UK is still one of the world’s largest economies. There is the City AM view that the UK is in many ways fundamentally broken. And, there is the Resolution Foundation that predicts that many households will endure another decade of lost earnings.

    The UK’s particular malaise is manifold. The IFS talks about it as a result of “Low investment, policy mistakes, political instability, and Brexit,” (Covid didn’t help either). The result is what former LSE president and now advisor to Keir Starmer Minouche Shafik and founder of the Resolution Foundation Clive Cowdery have called a “toxic combination of low growth and high inequality.” Their view is stagnation is because of low records of investment in staff by business, regional inequalities, and the overplaying of the UK’s manufacturing strengths at the expense of its actual strengths in services.

    New advisor old problems

    As the country has ambled through its decade and more of low growth the university sector has expanded rapidly. As I wrote about in a paper for the Post-18 Project this presents a fundamental problem for people like me that believe in the economic utility of universities.

    The best version of the story is that universities have genuinely transformed the economic fortunes of some parts of the country, if not the entire country. A recent Centre for Cities report suggests there are some places that have become more prosperous through all the economic goods a university attracts to their place including students, knowledge workers, and some kinds of innovation.

    The second sunniest version is that the country would be in an even greater mess were it not for its universities. The gloomiest picture is that despite the enormous amount of additional public funding, increases in turnover, new research schemes, capital builds, and other fiscal levers, universities have not been able to get the country out of its fiscal funk.

    The rejoinder to this is that universities don’t just exist for reasons of economic utility. The problem is, as Jane Robinson has pointed out for Wonkhe, university’s social contract and the funding that flows to them is increasingly about how they choose to invest, the partnerships they build, the ways in which they grow their economies, and their role in regional development. Their ability to meet the challenges Shafik and Cowdery have set out is the bargain for further funding.

    This is fair enough. It is unreasonable for universities to expect more public funding in a tight economy without offering something in return. The problem is the things that universities are doing are often going under the radar and the things they might do better are often beyond their control.

    It’s not that universities don’t want to contribute to economic growth, it is that it is hard and government policy often makes it harder. To demonstrate, let’s consider Shafik’sand Cowdery’s triangle of growth; skills (as a key part of productivity), regions, and maximising the UK’s strengths.

    Start, stop, go

    Universities generally produce people with the skills the economy needs. They do not produce as many people with the skills the economy needs at pre-degree level, because the curriculum is usually built around undergraduate degree level qualification, but there is no other game in town when it comes to producing the graduate workers an economy requires.

    Universities will probably never provide all the sheet metal workers the country requires or fill the massive gaps in the care system but they will provide a good number of the nuclear physicists, programmers, engineers, lawyers, accountants, and managers the industrial strategy requires.

    The problem is that universities have almost no incentive to teach the things that the industrial strategy says the country needs. They may do so for academic reasons, civic good, inertia, research profile, specialism, or something else, but teaching the future home students in high-cost programmes is the exact opposite way any sensible university financial planner would arrange their portfolio of programmes. Programmes at pre-degree level have students for less time on them, with a less obvious market, and comparable individual unit costs. An even worse deal.

    To look at this another way the university which aimed solely to meet the needs of their local and national labour markets would have to ignore the financial reality they exist within. My own view is that on narrow economic terms it’s a good thing universities teach broad based curricula because the labour market is unpredictable and benefits from a range of skilled people to draw upon. The government view is that it’s not only necessary to entirely reform the skills pipeline but to provide more specific skills in AI, engineering, cyber, and other STEM related fields.

    The government has therefore created a misalignment between financial incentives and the labour market outcomes they are trying to achieve. To address this the government could increase university funding generally through strategic grants (probably not going to happen), boost other forms of income through relaxing visa regulations (absolutely not going to happen,) or improve incentives to teach home students in high cost programmes (we might get some inflationary fee increases).

    The alternative is to recognise that an entirely student demand led model is going to lead to some skills gaps. Various attempts to nudge students into certain qualifications (remember the adverts on cyber?) don’t seem to have made an awful lot of difference. Through the Post-18 project my co-authors and I argued that some HE provision could be commissioned:

    The Devolution Bill should make provision for mayoral combined authorities to convene a post-18 education and skills provision group with a diversity of provider and industry representation that can draw on the insight from regional growth insight centres to develop post-18 pathways, provision and partnerships. These groups could initially propose business cases for reprofiling of funding but over time could be given direct commissioning powers and/or direct injections of public funding to catalyse new provision aligned to national or regional economic growth priorities.

    The government can find ways of boosting or redirecting teaching resources or the country, in the long term, can have fewer graduates in high-cost degrees. There is no path to more students studying more expensive things in line with government priorities without resources to do so.

    Regions

    Regional growth is another area where the incentives make absolutely no sense. The UK is unusually imbalanced where second cities are comparably unproductive to many other large economies. One way in which to rebalance economies is to increase investment and the supply of skilled human capital.

    The single most important measure of skilled human capital in the university sector is Graduate Outcomes. Graduate Outcomes measure whether a student is in highly-skilled employment fifteen months after they graduate. Universities are regulated and placed in league tables based on this metric. The incentive for universities is to place their graduates where there are the highest number of available highly skilled jobs which is London. Even building a spin-out outside of London only gives a 6/10 chance the spin-out won’t migrate to the capital anyway.

    Universities do not have golden handcuffs to their places and the economic geography of London can too easily pull their economic goods away. Research excellence and impact is not measured on a regional footprint. Infrastructure investment does not follow where there is the greatest latent potential. There is astoundingly little policy that is place sensitive.

    In supporting the UK’s strengths universities are not often the primary beneficiaries of the economic growth they support. There is lots of stick for them to do good economic things but the carrots for supporting growth, particularly in local economies, tend to be the odd grant and bit of underspend like the Regional Innovation Fund. The government cannot be surprised about investment and talent flight where regional educational incentives are non-existent.

    Leave alone

    It can feel like the role of universities in the economy is both over- and understated. On the one hand they are not designed to, never will, and should not be expected to solve every problem with the economy.

    They will not bring back manufacturing, they will not rebalance regions on their own, and they will not fill all of the gaps in the labour market. At the same time they do a lot of good stuff as employers, innovators, anchors, coalition builders, contributing to clusters, attracting knowledge workers, and through educating students.

    The bit where the incentives do work is producing students for the knowledge economy. The part of the UK’s economy that has grown as manufacturing has declined. Universities have a reliable (if not predictable) income, their graduate outcomes are regulated (how well is a different question), and parts of the economy make good use of their graduate skills. If university marketing departments are to be believed this good employment is also one of their major selling points which through student recruitment then puts more funding back into the system. The incentives just line up a bit better.

    The problem is that universities are not only not always supported to get on with the job but they aren’t left alone to do so. It would perhaps be too much to hope for but welcome that the reshuffle leads to clear direction on what universities are expected (or maybe even regulated or incentivised to do) in the local economy, recognition for their national role and how they will continue to be supported to do so, and a clear sense of where they will be given a little boost but mostly left alone to keep doing the good things they are doing.

    Refiring the economy does not have to be about doing new things. It might be about doing old things in a more joined up, properly funded, and regionally focussed way. As growth goes to the top of the agenda, let’s not forget the work universities are already doing.

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  • Stronger Brand, Smarter Website: Collegis Powers Digital Growth for Denison Edge

    Stronger Brand, Smarter Website: Collegis Powers Digital Growth for Denison Edge


    0
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    Increase in total users

    How Denison Edge partnered with Collegis to clarify brand identity, launch a content strategy, and rebuild its website to drive user growth.

    Denison Edge, an initiative by Denison University, equips students, graduates, and professionals with in-demand, industry-relevant skills through stackable micro-credentials. To support ambitious enrollment goals and elevate its brand presence, Denison Edge turned to Collegis Education for strategic marketing support and a digital refresh. With a small internal team and big aspirations, Denison Edge sought to better articulate its value proposition and reach more prospective learners through a high-performing, content-rich website.

    The Results: Stronger Presence, Measurable Growth

    Within four months of relaunching the website, Denison Edge experienced marked improvements in site traffic and user engagement:

    • +21% YoY increase in total users
    • +16% YoY growth in sessions and new users
    • 96% increase in Rental Space page traffic
    • 1,284 sessions on new Registration page
    • 310 sessions on new Business Immersion page

    The top-performing pages — including Programs and Homepage — also achieved +16% YoY growth, confirming the success of the site redesign and content strategy.

    Ashley Nicklay

    Sr. Director – Student Lifecycle, Collegis Education

    The Takeaway: Strategy and Storytelling Drive Digital Success

    The Denison Edge case study illustrates the impact of aligning brand clarity, content strategy, and digital design. Through partnership with Collegis, Denison Edge built the foundation for ongoing growth — positioning itself as a leader in flexible, career-focused education.

    Transform Your Digital Presence with Collegis

    Want to grow visibility and enrollment for your programs? Contact Collegis to explore how brand and digital strategy can help you lead with confidence.

    Let’s Start Writing Your Success Story

    See what’s possible when strategy, creativity, and execution come together. Partner with Collegis to turn your challenges into outcomes worth sharing.

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  • Collaboration must be at the heart of regional growth

    Collaboration must be at the heart of regional growth

    The importance of place in public policy has rarely been more visible.

    From the UK Government’s growth missions and industrial strategy to devolution deals and innovation funding, there’s now a tangible recognition that universities must be seen as more than providers of education and research, but as strategic and proactive partners to drive regional and national growth.

    Place is about people, relationships, and shared futures. Universities have a unique role to play, as civic institutions rooted in their communities and connected to the world.

    When we speak about partnering for place, I believe we’re really talking about reimagining the social contract between universities and the places they serve. This goes beyond outreach or impact metrics. It’s about embedding collaboration into how we plan, how we invest, and how we think about our institutional purpose. It’s about taking time to understand our places – what is important to local leaders and communities, and to articulate clearly how we as universities can contribute. This is what I’m proud to say we’ve embodied at Newcastle University, in what is being increasingly described as a fourth generation university.

    Fourth generation universities

    Throughout history, universities have continually redefined their purpose. The first generation devoted itself to teaching, shaping minds for the future. The second generation advanced this mission, placing research at its core and unlocking new realms of knowledge. The third generation pushed further, embracing innovation and knowledge exchange to bridge academia with society.

    Now, we stand at the dawn of fourth generation universities – institutions that unite all these strengths under one bold vision: working hand in hand with communities to create lasting, meaningful change. These universities don’t just educate – they inspire and empower. They nurture talent to prepare the workforce for the future in line with jobs needs, they spark innovation, and cultivate thriving local ecosystems that lift everyone.

    Think of fourth-generation universities as catalysts for transformation – driving solutions, forging powerful partnerships, and delivering real impact that shapes a brighter, better future for us all.

    She may not have used the same terminology, but this is effectively what the Education Secretary, Bridget Phillipson, was driving at in her letter to all vice chancellors following the Autumn Budget last year. In it, she made it clear that government expects universities to collaborate more, support economic growth, widen opportunities and deliver efficiencies, presenting a clear quid pro quo if the sector is to argue for further investment.

    UNEE

    It is timely then, that Universities UK has launched a new working group dedicated to Civic and Local Growth, of which I am a member and is chaired by our Vice Chancellor Chris Day. The enthusiasm across the sector for working with and for the places and communities we call home is manifest. Our challenge, however, is to move beyond showcasing individual success stories and toward articulating a coherent, collective offer from the sector: a vision for how universities, working together and with others, can shape the places they serve.

    We must also do more to evidence the value we offer to policymakers and the public. This includes showing how all of us, regardless of the kind of university, or the different context, can collectively deliver greater economic and social impact.

    Regional consortia are already starting to deliver this. Through Universities for North East England (UNEE) we are providing a unified voice for higher education and working with our mayoral authorities to make an even greater contribution towards shaping a more prosperous and resilient future for our region. Our strength lies in the diversity of each institution and our extensive global, national and regional networks. It is this collaboration, not competition, that will drive the economic, educational, social and cultural success of our cities, towns and wider region.

    I am encouraged to hear similar examples from across the country, including Yorkshire Universities and Midlands Innovation. I believe we must build on this to ensure that voices are heard from all parts of the country if we are to establish resilient local economies.

    People, communities, and their future

    It would be remiss not to acknowledge the financial challenges facing our sector at the moment, and the reasons for this are well rehearsed. At such times, it is tempting to focus on our own needs ahead of prioritising partnership working. I would argue that now is exactly the time we should be partnering in place, not least because there is much we can learn from other local partners when it comes to dealing with, and adapting to, funding challenges. But also because it becomes much easier to make the case for further investment when taxpayers can see the value of higher education for their communities and feel the wider benefits that universities bring.

    Ultimately, I maintain place is not just a policy priority. It’s personal. It’s about our people, our communities, and our futures. Collaboration is the key to unlocking our full potential and ensuring a sustainable future.

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