Tag: higher education

  • Iowa Universities Would Be Liable for Part of Defaulted Student Loans Under House Bill – The 74

    Iowa Universities Would Be Liable for Part of Defaulted Student Loans Under House Bill – The 74


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    State universities would be responsible for portions of students’ defaulted loans under legislation advanced Wednesday by an Iowa House subcommittee.

    House Study Bill 540 would require state universities to offset 25% of a borrower’s liability if they default on an educational loan taken out to attend the institution. This means the university would be liable for 25% of what the student owes.

    More than 40% of Iowa public college graduates finish their education debt-free, Iowa Board of Regents State Relations Officer Jillian Carlson said, and those who do take out loans receive financial counseling early in their college career “to help them right-size their debt and advise them on not taking out more than they need.”

    “One question or concern that we do have is to clarify whether students who default on their loans are actually defaulting because they’re unable to make the payments, versus defaulting on their loans because they know that we would pick up 25% of the bill when they actually do have the resources to make the payments,” Carlson said.

    Rep. Heather Matson, D-Ankeny, said there are important, practical questions on the topic of universities potentially being liable for defaulted loans that are not answered in the bill, such as where the money to take on these debts would come from. She also asked whether it should be the responsibility of a university to “be on the hook for” part of a loan in certain situations, like if a graduate finds themself in medical debt and must decide how they’ll use their money to stay safe and healthy.

    “I think it’s important to recognize that the majority party talks a lot about personal responsibility, especially when it comes to student loans,” Matson said. “So I’m curious as to why you all are proposing to put a graduate’s financial decisions back onto a university if personal responsibility for student loans is so incredibly important.”

    Rep. Jeff Shipley, R-Fairfield, said during the subcommittee meeting he believes the idea presented in the bill has “some merit.” He and subcommittee chair Rep. Taylor Collins, R-Mediapolis, approved the legislation to move to the Iowa House Higher Education Committee.

    “My general thoughts are, we need to make sure we have some skin in the game when it comes to … the future employment of these individuals, once they graduate,” Collins said.

    Iowa Capital Dispatch is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Iowa Capital Dispatch maintains editorial independence. Contact Editor Kathie Obradovich for questions: [email protected].


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  • Search Everywhere Optimization: Reinventing Student Discovery for the AI Era

    Search Everywhere Optimization: Reinventing Student Discovery for the AI Era

    For decades, the enrollment funnel followed a familiar script: search, click, visit, inquire. That script no longer describes how decisions are made. Strategies that still treat traffic to your school’s .edu domain as the main measure of success are increasingly invisible to the Modern Learner.

    That is because search has broken free from the constraints of the search bar.

    Modern Learners operate in a search everywhere ecosystem, investigating institutions on social platforms, querying AI chatbots, cross-referencing video and scanning third-party sites. The traditional results page has shifted from a static stack of blue links to a verified, AI-driven dialogue. Visibility is no longer about ranking first on a list. It is about being the answer wherever the question is asked.

    This shift demands a new strategic operating system: Search Everywhere Optimization.

    From Search Engine Optimization to Search Everywhere Optimization 

    Website marketing experts at EducationDynamics define Search Everywhere Optimization as a holistic strategy that treats every discovery surface—search engines, AI answers, institutional sites and social media—as one integrated system. It aligns brand, media and experience around a single imperative: remain visible, credible and compelling wherever students ask questions.

    Standing on its own, traditional search engine optimization is now obsolete. Where SEO focused narrowly on technical tactics to rank a specific URL and drive a click, search everywhere optimization manages a decentralized web of signals to influence an answer. SEO chased algorithms to feed a crawler; search everywhere optimization builds reputation to inform a decision.

    This is more than a shift in tactics. It is a shift in mindset.

    In an AI-first environment, institutions that cling to yesterday’s search habits are already falling behind.

    The question is no longer whether to evolve. It is how fast an institution can reinvent its approach to discovery. The next era of enrollment is not about clicks. It is about credibility, visibility and being the trusted answer wherever the question is asked.

    Winning AI Overviews in higher ed with AI Density 

    Google’s AI Overviews. These experiences have rewritten the rules of search in higher ed. They do not just sit above traditional results. In many cases, they replace them. Prospective students now see a single synthesized answer that decides which institutions and programs show up first, frames expectations for cost and outcomes and often ends the search before a site visit ever happens. 

    When an institution is not shaping that answer, AI is shaping it based on everyone else’s signals. 

    EducationDynamics built AI Density to change that equation. 

    AI Density is EducationDynamics’ proprietary metric for AI visibility. It measures how often an institution is cited or referenced inside AI Overviews and related AI answers across a defined set of high-intent queries. Traditional search reports show where a page ranks. AI Density shows whether the institution has a voice in the answer that shapes a student’s decision. 

    High AI Density means AI systems treat the institution as a trusted source. The brand appears more often in AI-generated summaries, carries more weight in organic results and influences more prospects even when no click is recorded. 

    That influence does not live on the .edu domain alone. AI Overviews pull signals from across the ecosystem, including: 

    • Institutional pages and academic catalogs
    • Rankings sites and program directories
    • Student reviews and Q&A forums
    • Reddit threads and other social communities
    • News coverage and employer-linked stories

    Reputation now moves through this full network. Search Everywhere Optimization treats these external surfaces as extensions of institutional storytelling so AI systems encounter a consistent, credible picture of programs and outcomes. 

    In this context, AI Density is not a metric to be sidelined—it is a growth lever. It reveals how deeply institutional signals penetrate AI ecosystems, where gaps exist and which content and reputation investments actually move visibility. Institutions that ignore AI Density allow the AI ecosystem to define their market position without input. Institutions that embrace it begin to control the narrative where decisions are made. 

    Zero-click Search Strategy for a No-Click World   

    The behavior around those AI-shaped answers has its own name. In a search environment increasingly resolved without a website visit, more interactions begin and end on the results page itself. That pattern is zero-click search. 

    A zero-click search strategy starts from that reality. It assumes that visibility and influence must carry real weight even when analytics platforms never record a session. When decisions are shaped inside the search results page (SERP), traffic alone becomes a lagging, partial signal. 

    Across institutions, the same zero-click behaviors keep showing up. Prospective students collect program, cost and outcome basics directly from snippets and AI answers. Calls, map actions and clicks to third-party directories or application portals divert attention away from primary landing pages. Traditional volume metrics then underrepresent how often institutions appear in meaningful moments because the most important interactions never show up as traffic. 

    In this environment, a strategy that still equates “success” with a click-through to a deep program page has fundamentally shifted. 

    In practice, zero-click search strategy within Search Everywhere Optimization comes down to three core moves. 

    • Answer design. Program and outcome content is written in short, self-contained statements that search systems can lift into snippets, quick facts and AI answers without losing meaning. Language mirrors the way Modern Learners actually ask about value, flexibility, support and price clarity, not internal taglines.  
    • Structured data discipline. Key facts – degree type, modality, tuition ranges, locations and application timelines – carry schema markup that supports rich results and quick information panels. Technical health becomes part of the visibility strategy, not a back-end checklist. 
    • Consistency across surfaces. On-site copy, catalogs, Google Business Profiles, marketplaces, ratings sites and partner listings present the same story. In a system where AI reconciles conflicting inputs, inconsistency is a signal to downgrade trust. 

    Under this model, success expands beyond traffic counts. The objective is to shape the decision at the point of the question, click or no click. Institutions that still optimize only for visits are chasing what is left over while the real competition plays out in zero-click moments. 

    Generative Engine Optimization (GEO) and AI-native discovery

    Zero-click moments describe where decisions are resolved. Generative Engine Optimization focuses on how those answers are created. AI is no longer a side feature in search. It sits in the middle of how prospective students evaluate options. They use conversational tools and answer-first interfaces to compare programs, pressure-test timelines and translate affordability into real life. Large language models and answer engines now stand beside traditional SERPs as core discovery channels. 

    Generative Engine Optimization (GEO) is how Search Everywhere Optimization shows up in that layer. Institutional content can no longer speak only to crawlers and rank-based algorithms. It has to feed models that synthesize answers directly on the results page. Program pages, FAQs and resource content carry more weight when they read like direct responses to questions about outcomes, format, pace and support. Differentiators and proof points win when they condense cleanly into a sentence or two, because that is what answer engines lift. 

    Within GEO, Answer Engine Optimization (AEO) targets the experiences where the entire interaction happens inside the result. AI Overviews, featured snippets, people also ask modules and knowledge panels do not wait for a click. They resolve the question on the spot. In that environment, institutional content either fuels the answer or disappears from the conversation. 

    GEO, executed through strong AEO, demands: 

    • Clear question-and-answer structures in program and outcome content 
    • Consistent details across the main site, catalogs, news releases, directories and partner listings 
    • Markup and formatting that help systems recognize and elevate accurate responses

    Generative Engine Optimization does not replace technical SEO. It raises the bar. Content now has to work simultaneously for human readers, search crawlers and answer engines across both click and zero-click interactions. In an AI-shaped discovery landscape, GEO is not an experiment at the margins. It is the standard for institutions that expect visibility to translate into real enrollment performance. 

    What leadership-level execution looks like 

    Zero-Collectively, Search Everywhere Optimization, AI Density, zero-click strategy and Generative Engine Optimization define how visibility works in this market — leadership determines whether that visibility becomes an advantage. 

     Thriving in this environment isn’t about stacking one more tactic on top of yesterday’s strategy. It is about building a presence that students and systems can understand, trust and choose. 

    Institutions gaining ground are not tweaking the old search playbook. They are changing how the institution shows up, how AI interprets it and how teams respond when students lean in. Four execution patterns consistently separate institutions built for this new search-everywhere environment from those still operating on legacy assumptions. 

    Leading institutions organize program pages, FAQs, blogs and resource hubs around the questions students actually ask. Language centers on outcomes, time to completion, flexibility, support and price clarity, not internal jargon or slogan-heavy copy. Content that answers real questions travels farther in search, performs better in AI Overviews and converts faster once students engage. 

    Reddit threads, Google Business Profiles, degree marketplaces, review sites, YouTube channels and TikTok feeds all power the same discovery engine. When tuition details, program formats or admissions timelines conflict across those surfaces, trust erodes and AI systems notice. Institutions that treat external platforms as extensions of their site build stronger credibility in AI-driven answers and in traditional results. 

    National campaigns are resurging, rebuilding brand presence across fragmented markets. At the same time, leading institutions layer precision media that targets local, adult and career-focused learners at moments of high intent. Search Everywhere Optimization depends on both: consistent brand framing at scale and targeted visibility where high-yield audiences search, scroll and ask questions. 

    Search visibility only creates advantage when institutions respond with speed and clarity. Prospects move from consideration to inquiry quickly, often expect admissions decisions in days and frequently enroll at the first institution that meets their needs. When enrollment teams move slowly or inconsistently, the lift from Search Everywhere Optimization and Generative Engine Optimization evaporates and informed students choose institutions that move faster.

    Taken together, these moves separate leaders from the pack. They treat Search Everywhere Optimization as core operating strategy, not a marketing experiment. Institutions that build around real student questions, coherent signals across every surface, smart reach and fast follow-through are not just visible in a search-everywhere world — they are the ones shaping which options feel possible in the first place. 

    Competing in a Search-Everywhere world 

    These leadership patterns sit against a larger reality that will not reverse. Modern Learners have already left the old funnel behind. They are making choices inside AI Overviews, zero-click results, marketplaces and social feeds long before webpage appears. Search will not revert to ten blue links. AI-driven answers will not move back to the margins.

    In that reality, clinging to Search Engine Optimization as a stand-alone strategy means optimizing for a shrinking slice of how decisions are made. Search Everywhere Optimization reflects the environment that actually exists: decentralized signals, AI-shaped discovery and students who expect clear, consistent answers wherever they look. Institutions that build around that reality are not just keeping up with change. They are defining the terms on which students compare their options.

    The next cycle belongs to those who act now. The AI-first, zero-click era won’t wait—and neither should institutions serious about growth. EducationDynamics is committed to helping institutions navigate this evolving landscape and put Search Everywhere Optimization at the center. Contact us to assess your AI Density and build a Search Everywhere Optimization strategy aligned to how students actually decide.

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  • Shape the Future or Get Left Behind: The New Reality for Higher Ed Leaders 

    Shape the Future or Get Left Behind: The New Reality for Higher Ed Leaders 

    Higher education is fundamentally rewiring in ways most legacy playbooks can’t handle.

    Declining birth rates, growing skepticism about the value of a traditional degree and the rapid acceleration of artificial intelligence have exposed the fragility of many institutional models.

    The leaders who treat this as a reset moment to rebuild for the Modern Learner will be the ones who thrive in the rewired landscape.

    On a recent episode of the Job Ready podcast, EducationDynamics’ President of Enrollment Management Services, Greg Clayton, sat down with hosts Jeff Nelder and Charlie Nguyen to unpack what it will really take for institutions to thrive in this AI-powered, skills-driven market. Explore the key takeaways from that conversation and what they mean for any institution that intends to shape the future instead of being shaped by it.

    You either evolve, or you don’t exist anymore.

    Greg Clayton, President, Enrollment Management Services

    Why Reputation and Revenue Now Drive Enrollment Growth 

    Revenue and reputation now function as the pillars of institutional viability.  

    Revenue growth is no longer just about filling seats. Institutions need diversified pathways, new program models and market strategies built around how learners actually discover, evaluate and choose programs today. 

    Reputation can no longer be reduced to prestige markers like rankings or athletics. Modern Learners quickly filter out surface-level messaging and evaluate institutions based on cost, convenience and career outcomes. Institutions that lead with tradition instead of value are losing ground. 

    Increasingly, learners also look for clear proof that an institution can deliver real job readiness and connect education to concrete career trajectories. 

    In this reality, reputation is revenue. It is earned by demonstrating academic rigor, employment relevance and a credible return on investment. Institutions that make those elements impossible to miss in the market win attention, trust and enrollment. Institutions that don’t are training Modern Learners to look elsewhere. 

    It’s not simply, ‘am I a flagship public institution with a football team’… What we’re talking about is, does the institution have a reputation for delivery of excellence that meets academic standards but also creates job readiness in the marketplace?

    Greg Clayton, President, Enrollment Management Services

    How AI Is Reshaping Discovery in Higher Education Marketing 

    Artificial intelligence is not a priority for tomorrow. It’s already here and rewriting the rules of search, discovery and decision-making.  

     Today, a large majority of .edu-oriented Google searches surface an AI overview before traditional organic results. For many prospects, the first touchpoint with an institution is now mediated by an AI-generated summary, not the homepage. 

    When institutions are not actively managing how they appear in those AI overviews, they effectively cede their first impression to an algorithm trained on everyone else’s narrative. 

    This shift  changes how institutions are discovered. Program details, brand signals and reputation markers are being interpreted and condensed by AI systems, which means fragmented or inconsistent market signals are quickly reflected in fragmented AI outputs. 

    Because AI now influences how learners search, compare and choose, institutions need a new blueprint for understanding how brand, reputation and revenue actually work together.  

     EducationDynamics’ AI visibility pyramid provides that blueprint, making one thing clear: revenue is no longer a standalone goal, but the outcome of coordinated brand amplification and reputation building. When an institution’s digital footprint and third-party credibility are reinforced through AI density—the consistency with which an institution appears in AI-generated responses—revenue follows at the top. 

    In this environment, content, PR, advertising and enrollment operations can’t operate in isolation. Disconnected efforts dilute AI visibility and waste spend. Institutions that orchestrate these functions around a unified strategy for AI discoverability will be the ones that win attention and intent. 

    How the Enrollment Cliff Is Exposing Fragile Models 

    The wave of closures and mergers over the past decade is not random. It is the predictable outcome of models built for a world that no longer exists. 

    The most vulnerable institutions tend to be heavily tuition dependent, slow to diversify revenue and reluctant to make structural changes even as market conditions shift around them. 

    Flagship publics and highly endowed privates have more buffer. Many regional and tuition-dependent institutions do not. As demographics tighten and competition increases, legacy models that once felt stable are now under significant strain

    Many of the institutions struggling most today share a common pattern: delayed pivots to online and hybrid delivery, continued reliance on tuition as the primary revenue source and limited attention to Modern Learner expectations around flexibility and cost. Those dynamics are now being tested by the market. 

    By contrast, institutions that are evolving have accepted that yesterday’s playbook is no longer sufficient. They are actively redesigning their models around revenue diversification, program-market fit and measurable outcomes. They understand that the expectations of Modern Learners have fundamentally changed and that tomorrow’s challenges will not be solved with yesterday’s solutions.  

    How Student Behavior Is Reshaping Enrollment Strategy 

    Modern Learner behavior has moved beyond traditional age-based segments. Preferences for online, hybrid and flexible formats cut across generations. Convenience, outcomes and affordability matter just as much to working adults and career switchers as they do to recent high school graduates. 

    Modern Learners are the architects of their own educational journeys. They don’t wait to be recruited and they don’t stay loyal when processes are rigid and difficult to navigate. 

    This is especially true for the roughly 43 million Americans with some college and no credential. Many institutions have struggled to reach this audience due to higher acquisition costs, limited capital or an assumption that these learners fall outside their “core” market. 

    That assumption no longer aligns with how learners actually make decisions. Strategies built for 18–22-year-old residential students do not automatically translate to working adults balancing jobs, family and study. Reaching this audience requires rethinking acquisition channels, messaging, support models and program design. 

    Institutions that are successfully engaging this segment treat education as a lifelong relationship, not a one-time transaction. They are building pathways for learners to return to upskill and reskill over time, often in partnership with employers, creating recurring value for learners and recurring revenue for the institution. 

    Attracting traditional students into your institution does not work when it comes to tapping into the 43 million [Americans with] some college, no credential. It’s two completely different things.

    Greg Clayton, President, Enrollment Management Services

    Why Employer Alignment Now Shapes Reputation and Outcomes 

    Employer partnerships remain one of the most underleveraged assets in higher education. At the same time, employers consistently report difficulty finding candidates with applied, job-ready skills, particularly as AI reshapes roles and workflows across industries. 

    That disconnect is not a minor gap. It is a credibility problem. When programs are not aligned with the roles employers are hiring for, institutions are asking students to fund an education the market does not fully value. 

    High-impact employer partnerships go far beyond tuition discounts and logo swaps. Those are table stakes. The partnerships that move the needle help define the skills and competencies programs should teach, inform curriculum refresh cycles and create structured pathways into internships, apprenticeships and full-time roles. 

    When job readiness is deliberately designed into every program — including comfort with AI tools and workflows — institutions are better able to prove their value to both learners and employers. That, in turn, strengthens reputation, improves outcomes data and creates new opportunities for sustainable revenue. 

    What Institutions Are Rebuilding to Compete  

    Across the sector, a distinct pattern is emerging among institutions that are gaining ground. They aren’t optimizing at the edges. They’re reworking the systems that drive growth. 

    These institutions treat revenue as mission fuel, not a dirty word. They understand that without sustainable margin, they can’t expand access, invest in innovation or support students at the level the market now expects. 

    They make ROI explicit — in their marketing, advising and student experience. Cost, convenience and career outcomes are addressed head-on, not buried in fine print. Modern Learners can clearly see how a program connects to specific skills, roles and advancement paths. 

    Program portfolios are tightly aligned with workforce needs. Curricula are refreshed frequently. Skills and competencies are mapped to real job requirements, not just internal assumptions. Job readiness and AI literacy are integrated into programs, not offered as optional extras. 

    Brand, marketing and enrollment are orchestrated around AI-driven discovery. These institutions understand that AI is now a primary gateway to information, so they actively manage how they show up in AI overviews and search — not just in traditional rankings and media. 

    Employer partnerships are deep and operational. Employers help shape programs, provide work-based learning, and validate the skills graduates bring to the table. B2B and workforce channels become meaningful contributors to both impact and revenue. 

    Institutions design for Modern Learners across ages and life stages. They build flexible pathways, stackable credentials and re-entry points so learners can return to upskill and reskill over time. Education becomes an ongoing relationship, not a one-time transaction. 

    The common thread is not size, sector or selectivity. It is a willingness to challenge internal inertia, reject the status quo and align every part of the institution with how learners and employers actually behave today. In this market, safety often masquerades as stability — and stagnation carries real risk. 

    The Decision Facing Higher Ed Leadership 

    Taken together, these dynamics create a defining choice for higher education leaders: optimize a fading model or rebuild for an AI-powered, skills-driven market. There is no middle ground.  

    Those that clearly communicate ROI, align programs with workforce demand, build AI into their discovery strategy and use reputation to drive growth will define what comes next.  

    At EducationDynamics, we’re partnering with leaders ready to make that shift. For a deeper look at how and where to begin, listen to Greg Clayton’s full conversation on the Job Ready podcast. 

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  • InsightsEDU 2026: The Higher Ed Conference Built to Disrupt the Status Quo

    InsightsEDU 2026: The Higher Ed Conference Built to Disrupt the Status Quo

     The 2026 landscape makes one thing clear: institutions that rely on incremental change will not make it in this new era of higher ed. 

    Student expectations are shifting, competition is intensifying and AI is reshaping how people search, compare and choose. The Modern Learner is moving faster than most institutions—clear on what they want and decisive about where they spend time and money. 

     In this reality, doing a little more of what you’ve always done isn’t neutral. It’s a liability. 

     At EducationDynamics, we think differently. We believe in the transformative power of education, and we believe higher ed can rise above the noise to better serve the Modern Learner.   

    That belief drives InsightsEDU. InsightsEDU 2026 gathers the leaders ready to reinvent—those willing to transform their programs, positioning and culture for the era ahead. From February 17–19 in Fort Lauderdale, presidents, marketers, enrollment leaders and more will come together not to trade small tweaks, but to rethink how their institutions serve learners, tell their stories and grow. 

    Why InsightsEDU Exists 

    We believe your institution’s why is its strongest enrollment tool. Yet on most campuses, brand, strategy and culture are owned by different teams and rarely viewed as one story—InsightsEDU is designed to collapse those silos and give leaders a holistic view of the learner journey from first impression to long-term outcomes.

    Modern Learners don’t see your brand and enrollment funnel as separate. They experience one journey: a promise made in your brand, a reality in your programs and support and a decision shaped by how clearly you communicate value. When those pieces align, you build reputation and revenue. When they don’t, both erode.

    InsightsEDU 2026 exists to close that gap. It’s the live expression of how we believe higher ed must operate now—designing around the Modern Learner, treating reputation and revenue as one integrated strategy, and running enrollment as a unified system that connects an institution’s entire ecosystem.

    This isn’t another conference. It’s a launchpad for institutional reinvention.

    The Future Unbound: Your Institution’s Growth Mandate 

    This year’s theme, The Future Unbound, is a mandate to stop waiting and start unbinding. 

    At InsightsEDU, that means letting go of the assumption that yesterday’s playbook will carry you through tomorrow. It means challenging structures and habits that separate brand, enrollment and student success even though students experience them as one continuum. It means pressure-testing who you serve, how they find you and whether your story still matches reality. 

    This conference is devoted to that mission: transformation in the face of uncertainty. Every session is intentionally crafted to equip leaders to navigate this environment and reinforce higher education’s value proposition. 

    What Makes InsightsEDU Different 

    You’ve been to enough events where you swap business cards, collect slide decks and go home unchanged. Explore how InsightsEDU 2026 is different by design. 

    A Keynote That Resets Your Why 

    At the center of InsightsEDU 2026 is a keynote from visionary Matt Dunsmoor from Simon Sinek’s The Optimism Company. He’s not here to offer feel-good inspiration you forget by next week. He’s here to confront a hard truth: when strategy and culture are disconnected, your why collapses—and your enrollment strategy with it. 

    The keynote will help you sharpen your institution’s why in ways that resonate with Modern Learners, expose where culture undercuts the story you tell and push you to reconnect purpose, people and plans so reputation and revenue move together. 

    An Exclusive First Look at the 2026 Modern Learner Report 

    If putting the Modern Learner first is non-negotiable, InsightsEDU is where you need to be. 

     Attendees receive an exclusive first look at EducationDynamics’ 2026 Modern Learner report, presented by EducationDynamics’ President of Enrollment Management, Greg Clayton, and Senior Director of Analytics and Business Intelligence, Katie Tomlinson. You’ll see what today’s students value in higher education and how that shapes their decisions; how brand and reputation influence their search; and how to engage Modern Learners where they are with messages that land. 

     The report shares insights from our survey of Modern Learners and lays out a framework for a strategic approach built on stronger reputation and smarter engagement. 

     InsightsEDU 2026 is grounded in this data—real students, real behavior and real tradeoffs. Throughout the conference, you’ll use these insights to test your messaging, rethink programs and refine your enrollment strategy so it reflects how students actually behave in today’s landscape, not how they used to. 

    A Clear Directive on What Actually Moves the Needle 

    Many conferences leave you energized but unfocused. InsightsEDU is built to narrow your focus to what truly moves the needle. Most conferences still split your reality into tracks—leadership talking mission in one room, marketing talking campaigns in another; enrollment trading tactics down the hall. InsightsEDU starts from a different assumption: in 2026, those divides are the problem. 

    The agenda is built around the idea that every function ultimately feeds your brand. By bringing everyone into the same general sessions and then into focus-specific tracks, InsightsEDU gives leaders a shared picture of the full enrollment ecosystem and a practical toolkit to decide which levers will actually change the trajectory of their institution. 

    Real Tactics from Real Higher Ed Leaders & Industry Pros 

    Reinvention doesn’t happen in theory. It happens when real people in real roles make different choices. 

     At InsightsEDU 2026, you’ll hear from higher ed leaders across enrollment, marketing, admissions and online education who are already reshaping how their institutions compete and serve learners. They’ll share strategies they’re testing, changes they’ve made and what they’d do differently next time. 

    You will also hear from platform insiders bringing expertise from the digital front lines of Google, Reddit, Snapchat, Meta and LinkedIn—the very places where Modern Learners search, scroll and decide what to do next. These leaders will unpack the trends and behavioral shifts they observe in the market, offering a tactical look at how these ecosystems are evolving and what that means for your institution’s strategy.  

     The result: a conference that doesn’t just tell you what to change but prepares you for the leadership required to make change stick. 

    Who InsightsEDU Is For? 

     In short, you. 

     You’re shaping the future of your institution. That’s why you belong at InsightsEDU 2026

     This conference is for leaders who feel the urgency of this moment and are ready to act—presidents and cabinet members responsible for both mission and margin; CMOs and marketing executives tired of disconnected campaigns that don’t translate into enrollment; enrollment leaders who live every day with the pressure of pipelines, outcomes and student success; and online, adult and continuing ed leaders who already live in the Modern Learner reality and want their institutions aligned to that same pace and expectation. 

    Graph showing the Common Titles at InsightsEDU, including Directors, managers, deans, advisors, senior leadership and more

    If you’re looking for another safe year of marginal change, you don’t need this conference. If you’re aiming for sustainable growth, stronger reputation and genuine student success, this is the room you need to be in. 

    What You’ll Take Back to Campus 

    When you leave Fort Lauderdale, you won’t just be inspired—you’ll know what to do next. 

    Expect to go home with: 

    A Modern Learner–informed strategy for 2026 and beyond 
    Concrete shifts in programs, positioning and experience based on fresh data about what students value, how they search and what drives trust. 

    A Unified Enrollment Framewrok 
    A practical model for breaking down silos and aligning marketing, enrollment and student success into one system that drives reputation and revenue. 

    A Playbook You Can Actually Use 
    Top priorities you’ll pursue immediately supported by metrics that create alignment across leadership, marketing and enrollment teams. 

    A Network You Can Activate 
    Connections with peers and industry partners you can tap long after the conference—people who will share results, compare notes and help you keep pushing your strategy forward. 

    The Conference for Transformation 

    You don’t need another conference that leaves your strategy unchanged. 

     InsightsEDU 2026 is built for leaders who are ready to confront what’s not working, commit to the Modern Learner and move their institutions from incremental adjustment to true reinvention.  

     If you’re ready to move beyond tweaks and start the work of institutional reinvention, join us in Fort Lauderdale for The Future Unbound. 

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  • Meet the Speakers Transforming Higher Ed at InsightsEDU 2026

    Meet the Speakers Transforming Higher Ed at InsightsEDU 2026

    Higher ed doesn’t need just another conference. It needs transformation.

    Legacy strategies are cracking under demographic pressure. AI is rewriting how students search and the Modern Learner is calling the shots. Institutions that cling to “what’s always worked” are watching the ground shift under their feet.

    InsightsEDU 2026 is built for leaders who are done settling. Presidents, marketers and enrollment teams who know reputation and revenue can’t live in separate silos anymore—and who are ready to align both around the needs of today’s learners.

    From February 17–19, 2026 in Fort Lauderdale, you’ll hear from university leaders, higher ed innovators and Modern Learner experts who are actively rebuilding how institutions compete, communicate and grow. More than 40 sessions will dig into real playbooks, not theory—unifying brand and enrollment, elevating student experience and turning AI disruption into advantage.

    Here’s a preview of a few of the voices taking the stage and how they’re already reshaping what’s possible.

    The Leaders Rewriting Higher Ed’s Playbook

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: Opening Session: From Framework to Action

    Amanda Serafin

    Associate Vice President of Enrollment at Indiana Wesleyan University 
    With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

    At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

    Session: Mystery Shopping 2.0

    Alex Minot

    Client Partner Lead at Snapchat
    As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

    At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

    Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

    Chris Marpo

    Head of Education Partnerships at Reddit
    As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

    Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

    Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

    Kevin Halle


    VP of Enrollment at Wayne State College
    With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

    At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

    Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session: Opening Session: From Framework to Action

    Matt Loonam

    Lead Enterprise Account Executive, Education at LinkedIn
    With 20 years in digital media across programmatic, video, mobile and social, Matt has spent the last six years helping colleges and universities strengthen their brands and drive enrollment with more precise, student-centric outreach. At InsightsEDU, he will share how LinkedIn’s rich audience signals can help institutions reach career-focused prospects who are closer to a decision, while building the kind of trust that moves students to choose their school.

    Session: How to Win High Intent Students on LinkedIn

    Leila Ertel

    Vice President of Marketing at Rocky Mountain College of Art + Design
    As Vice President of Marketing at Rocky Mountain College of Art + Design, Leila brings a bold, data-informed approach that helps more students uncover their creative potential and pursue rewarding careers. Attend her InsightsEDU session to see how your institution’s website can move from overlooked asset to true engine of enrollment growth.

    Session: The Evolution of Website Marketing

    The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our speakers page

    Be In the Room Where Higher Ed Resets 

    InsightsEDU is where presidents, marketers and enrollment leaders pressure test old assumptions and build new playbooks around the Modern Learner. Over three days you’ll connect with peers who are aligning brand and enrollment, experimenting with AI and digital and proving that you don’t have to choose between revenue and reputation to achieve institutional success.  

    Don’t watch the next era of higher education happen from the sidelines. Get a front-row seat. Register for InsightsEDU 2026 today. 

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  • Four Tips to Help Students and Families Navigate Life After High School – The 74

    Four Tips to Help Students and Families Navigate Life After High School – The 74

    Many high school seniors are now focusing on what they will do once they graduate – or how they don’t at all know what is to come.

    Families trying to guide and support these students at the juncture of a major life transition likely also feel nervous about the open-ended possibilities, from starting at a standard four-year college to not attending college at all.

    I am a mental health counselor and psychology professor.

    Here are four tips to help make deciding what comes after high school a little easier for everyone involved:

    1. Shadow someone with a job you might want

    I have worked with many college students who are interested in a particular career path, but are not familiar with the job’s day-to-day workings.

    A parent, teacher or another adult in this student’s life could connect them with someone they shadow at work, even for a day, so the student can better understand what the job entails.

    High school students may also find that interviewing someone who works in a particular field is another helpful way to narrow down career path options, or finalize their college decisions.

    Research published in 2025 shows that high school students who complete an internship are better able to decide whether certain careers are a good fit for them.

    2. Look at the numbers

    Full-time students can pay anywhere from about US$4,000 for in-state tuition at a public state school per semester to just shy of $50,000 per semester at a private college or university. The average annual cost of tuition alone at a public college or university in 2025 is $10,340, while the average cost of a private school is $39,307.

    Tuition continues to rise, though the rate of growth has slowed in the past few years.

    About 56% of 2024 college graduates had taken out loans to pay for college.

    Concerns about affording college often come up with clients who are deciding on whether or not to get a degree. Research has shown that financial stress and debt load are leading to an increase in students dropping out of college.

    It can be helpful for some students to look at tuition costs and project what their monthly student loan payments would be like after graduation, given the expected salary range in particular careers. Financial planning could also help students consider the benefits and drawbacks of public, private, community colleges or vocational schools.

    Even with planning, there is no guarantee that students will be able to get a job in their desired field, or quickly earn what they hope to make. No matter how prepared students might be, they should recognize that there are still factors outside their control.

    3. Normalize other kinds of schools

    I have found that some students feel they should go to a four-year college right after they graduate because it is what their families expect. Some students and parents see a four-year college as more prestigious than a two-year program, and believe it is more valuable in terms of long-term career growth.

    That isn’t the right fit for everyone, though.

    Enrollment at trade-focused schools increased almost 20% from the spring of 2020 through 2025, and now comprises 19.4% of public two-year college enrollment.

    Going to a trade school or seeking a two-year associate’s degree can put students on a direct path to get a job in a technical area, such as becoming a registered nurse or electrician.

    But there are also reasons for students to think carefully about trade schools.

    In some cases, trade schools are for-profit institutions and have been subjected to federal investigation for wrongdoing. Some of these schools have been fined and forced to close.

    Still, it is important for students to consider which path is personally best for them.

    Research has shown that job satisfaction has a positive impact on mental health, and having a longer history with a career field leads to higher levels of job satisfaction.

    4. Consider a gap year before shutting down the idea

    One strategy that high school graduates have used in recent years is taking a year off between high school and college in order to better determine what is the right fit for a student. Approximately 2% to 3% of high school graduates take a gap year – typically before going on to enroll in college.

    Some young people may travel during a gap year, volunteer, or get a job in their hometown.

    Whatever the reason students take gap years, I have seen that the time off can be beneficial in certain situations. Taking a year off before starting college has also been shown to lead to better academic performance in college.

    This article is republished from The Conversation under a Creative Commons license. Read the original article.

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  • Fewer New International Students Enroll at U.S. Colleges Amid Trump Restrictions – The 74

    Fewer New International Students Enroll at U.S. Colleges Amid Trump Restrictions – The 74


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    New international students enrolling at U.S. colleges declined sharply this fall, a concerning development for universities that rely on those students for research, tuition revenue and the diversity they bring to campus culture. It could, however, create more space for U.S. residents at those campuses.

    Enrollments of new international students were down 17% compared to fall 2024, according to a report released Monday by the Institute of International Education, which surveyed more than 800 colleges about their fall 2025 enrollments. The institute, a nonprofit organization based in New York, publishes an annual report that examines the enrollment of international students. 

    The fall data was not broken down by state, so the scale of decline in California is unclear. At USC, which enrolls more international students than any other California college, overall enrollment of international students is down 3% this fall, according to a campus spokesperson. That includes returning and first-time students, so the drop could be much higher for new arrivals. USC this fall enrolls about 12,000 international students, or 26% of its total student population, according to the college. About half of those students are from China. 

    The declines come amid a changing landscape for international students under the Trump administration, which has delayed visa processing, created travel restrictions and pressured some campuses to recruit and admit fewer students from other countries. The colleges surveyed this fall by the institute cited visa application concerns and travel restrictions as top factors in the decline. 

    “We are confronting major headwinds with what I would say are poor policy decisions that the administration is taking. And that is creating a climate for international students that signals that you’re not welcome here,” said Fanta Aw, CEO of NAFSA, a nonprofit for international education and exchange.

    President Donald Trump has said that he wants to lower the number of international students at U.S. colleges to leave more room at those campuses for U.S. students. “It’s too much because we have Americans that want to go there and to other places, and they can’t go there,” he said earlier this year, referencing the number of international students at Harvard and other universities.

    For the full 2024-25 academic year, new international student enrollments were down by 7%, driven by a 15% drop among new international graduate students, compared to 2023-24. However, the number of new undergraduates was up by 5%. Trump took office in January, just before the start of the spring semester at most colleges. 

    In the U.S., students from India were the largest group of international students, accounting for 30.8% of all international students, followed by students from China, with 22.6% of enrollments.

    In the 2024-25 academic year in California, the largest share of international students were from China, and they made up 35.4% of enrollments, followed by students from India at 20.9%. Overall enrollment of international students in California was down 1.1% in 2024-25. 

    USC enrolled the most international students of any California university, followed by four University of California campuses: Berkeley, Los Angeles, San Diego and Irvine. According to the report, the total number of enrolled international students were: 12,020 at Berkeley, 10,769 at UCLA, 10,545 at San Diego, and 7,638 at Irvine.

    Across the state, international students make up about 7% of enrollments at four-year colleges, according to the Public Policy Institute of California. They make up a large share of graduate students, accounting for 31% of graduate students at UC campuses, 15% at private nonprofit universities, and 12% at California State University campuses. 

    Freya Vijay, 20, a third-year student from Canada studying business administration at USC, said she always planned to come to the United States for college. 

    “In terms of business and just the economy, you have Wall Street, you have New York, Chicago, L.A., and San Francisco, all these big cities that dominate what’s going on in the world,” she said. “So immediately, in terms of opportunity, my mind was set on the States.” 

    In addition to visa and travel restrictions, the Trump administration has directly requested — or threatened, as some have called it — California campuses to limit enrollments of international students. The administration’s compact offer to USC last month would have forced the university to cap international enrollment at 15% for undergraduates and limit enrollment from any one country to 5%.

    USC has since rejected the compact, which also would have required the university to make a number of other changes, including committing to “transforming or abolishing institutional units that purposefully punish, belittle and even spark violence against conservative ideas.” 

    Separately, in a settlement proposal to UCLA, the Trump administration calls on the campus to ensure that “foreign students likely to engage in anti-Western, anti-American, or antisemitic disruptions or harassment” are not admitted. UCLA is still in negotiations with the administration and has not yet reached a deal. The Trump administration has charged the campus with antisemitism and civil rights violations. 

    Even amid the turmoil, experts say they expect California universities to continue recruiting international students. Julie Posselt, a professor of education at USC’s Rossier School of Education, noted that at research universities, much of the research is being carried out by international graduate students. 

    “Especially in STEM fields, international students are really central to the research functions of universities,” Posselt said. “Enrolling international students is not optional. It is absolutely a part of the fabric of what makes universities great.” 

    On top of that, colleges have financial incentives to enroll international students. That’s especially true at UC campuses, which charge international students and students from other states much higher rates of tuition than California residents. In the 2026-27 academic year, new international and out-of-state undergraduates at UC will pay nearly $52,000 in tuition, more than triple what in-state students will be charged. Nonresidents in graduate programs also generally pay higher rates than residents.

    Facing pressure from the state Legislature to make more room for California residents, UC in 2017 passed a policy to cap nonresident enrollment at 18%, with a higher percentage allowed for campuses that were already above that mark. But the system still gets significant tuition revenue from nonresidents, including international students, which UC says supports the system’s core operations and helps to lower the cost of attendance for California residents.  

    In a Nov. 10 interview with Fox News, Trump seemed to acknowledge the importance of international students, saying colleges might “go out of business” without them.

    “You don’t want to cut half of the people, half of the students from all over the world that are coming into our country — destroy our entire university and college system — I don’t want to do that,” he said. 

    International students also bring diverse perspectives and “a richness to the campus culture,” said Stett Holbrook, a spokesperson for the University of California system. “That’s something we really appreciate and try to cultivate.”

    At USC, the presence of international students from more than 130 countries means there are “innumerable opportunities at USC to encounter different perspectives” and “experience new cultures,” a spokesperson said in a statement. 

    Vijay, the USC student from Canada, said she regularly boasts about USC to friends, adding that she hopes attending remains an option for other international students. 

    “I always think it’s just such a great opportunity and that no international student should ever take it for granted,” she said. “I wish other internationals could experience it.”

    This story was originally published on EdSource.


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  • Students must intentionally develop durable skills to thrive in an AI-dominated world

    Students must intentionally develop durable skills to thrive in an AI-dominated world

    Key points:

    As AI increasingly automates technical tasks across industries, students’ long-term career success will rely less on technical skills alone and more on durable skills or professional skills, often referred to as soft skills. These include empathy, resilience, collaboration, and ethical reasoning–skills that machines can’t replicate.

    This critical need is outlined in Future-Proofing Students: Professional Skills in the Age of AI, a new report from Acuity Insights. Drawing on a broad body of academic and market research, the report provides an analysis of how institutions can better prepare students with the professional skills most critical in an AI-driven world.

    Key findings from the report:

    • 75 percent of long-term job success is attributed to professional skills, not technical expertise.
    • Over 25 percent of executives say they won’t hire recent graduates due to lack of durable skills.
    • COVID-19 disrupted professional skill development, leaving many students underprepared for collaboration, communication, and professional norms.
    • Eight essential durable skills must be intentionally developed for students to thrive in an AI-driven workplace.

    “Technical skills may open the door, but it’s human skills like empathy and resilience that endure over time and lead to a fruitful and rewarding career,” says Matt Holland, CEO at Acuity Insights. “As AI reshapes the workforce, it has become critical for higher education to take the lead in preparing students with these skills that will define their long-term success.”

    The eight critical durable skills include:

    • Empathy
    • Teamwork
    • Communication
    • Motivation
    • Resilience
    • Ethical reasoning
    • Problem solving
    • Self-awareness

    These competencies don’t expire with technology–they grow stronger over time, helping graduates adapt, lead, and thrive in an AI-driven world.

    The report also outlines practical strategies for institutions, including assessing non-academic skills at admissions using Situational Judgment Tests (SJTs), and shares recommendations on embedding professional skills development throughout curricula and forming partnerships that bridge AI literacy with interpersonal and ethical reasoning.

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  • InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    Higher ed is no longer inching towards change; it’s being forced to confront it. Demographic shifts, economic pressures and the rise of AI have exposed the cracks in legacy systems. The old playbook isn’t just outdated—it’s a liability. Institutions that cling to it risk irrelevance. 

    InsightsEDU 2026, happening February 17-19, 2026 at the Westin Fort Lauderdale, arrives with clear purpose: help higher ed leaders move faster, think bigger and build adaptive strategies that meet the moment

    This year’s theme, The Future Unbound, is a call to action. It invites leaders to challenge assumptions, dismantle silos and make bold decisions that drive real transformation. 

    In service of that mission, we’ve curated a speaker lineup and session program built around reinvention, student-centered innovation and the levers of growth that will define the next era. 

    Here’s your first look at the voices and ideas shaping InsightsEDU 2026. 

    Explore the Sessions Reinventing Higher Ed’s Playbook 

    The Great Reinvention 

    A candid fireside conversation with university presidents who are leading from the front. Expect bold perspectives on what higher ed must dismantle, redesign and accelerate to stay relevant in a rapidly shifting landscape. 

    Opening Session: The Modern Learner Intel 

    Get exclusive first-look access to EducationDynamics’ 2026 research on today’s Modern Learners—what they value, how they make decisions and why flexibility, career outcomes and undeniable ROI now drive every enrollment decision. 

    The AI-Powered Marketer: Evolving Your Approach for the ChatGPT Era 

    EducationDynamics’ Vice President of Marketing reveals how AI is rewriting the rules of search, content and digital engagement—and what marketers must do now to stay ahead. Learn how to unify search, social and storytelling into a single, high-performing strategy that meets today’s learners on their terms and moves them from first click to enrollment.  

    Aligning for Impact: Credentialing That Connects Campuses, Students & Employers  

    See how one institution built stackable, employer-aligned credentials that meet workforce demand and create clear career pathways, plus practical strategies any campus can use to deepen employer partnerships and market high-value programs. 

    AI for All Learners: Integrating AI Across Career Pathways 

    Learn how institutions are integrating AI across disciplines through accessible, scalable curriculum design. Attendees will leave with a sample syllabus, implementation roadmap and lessons learned from bringing AI education to diverse learners, including high-barrier communities. 

    Leading After Rapid Transformation: Culture, Clarity, and “What’s Next” in Higher Ed Marketing 

    Leaders from University of Cincinnati Online reflect on how to move forward after organizational transformation, discussing how they rebuilt culture, aligned teams and kept momentum amid ongoing change. Expect honest insights on sustaining creativity, clarity and trust in a world where transformation never stops. 

    Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner 

    This session brings together university leaders and EducationDynamics enrollment experts to unpack how to break down silos and build a unified enrollment strategy that strengthens your brand, improves outcomes and meets the diverse needs of today’s Modern Learner. 

    InsightsEDU 2026 brings together changemakers from across the sector—each session designed to spark new thinking, foster connection and fuel collective reinvention. Explore the full, evolving agenda here.  

    Meet the Speakers Disrupting the Status Quo  

    From enrollment innovators to digital trailblazers, this year’s speakers are united by one goal: help institutions evolve faster than the market around them. Here’s a preview of who’s taking the stage. 

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: Opening Session,The Modern Learner Intel

    Amanda Serafin

    Associate Vice President of Enrollment at Indiana Wesleyan University 
    With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

    At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

    Session: Mystery Shopping 2.0

    Alex Minot

    Client Partner Lead at Snapchat
    As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

    At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

    Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

    Chris Marpo

    Head of Education Partnerships at Reddit
    As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

    Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

    Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

    Kevin Halle


    VP of Enrollment at Wayne State College
    With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

    At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

    Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session:  Opening Session, The Modern Learner Intel

    The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our Speakers page

    This Isn’t Just a Conference. It’s a Catalyst. 

    Higher ed doesn’t need just another conference. It needs transformation. 

    InsightsEDU 2026 is where bold leaders confront what’s broken, challenge what’s outdated and build what’s next. If you’re ready to lead the future of higher education, this is your moment. 

    Join us in Fort Lauderdale and help rewrite the playbook for what comes next. 

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  • The 2026 Growth Strategy Higher Ed Needs Right Now

    The 2026 Growth Strategy Higher Ed Needs Right Now

    Why Playing It Safe Is the Riskiest Strategy 

    The convergence of changing demographics, economic volatility and the relentless disruption of AI presents every leader with a stark choice: drive transformative growth or manage a legacy of decline. The choice is yours.

    The era of steady traditional enrollment is over. Beginning in 2026, most institutions will confront a lasting decline in their core undergraduate market. At the same time, public faith in higher education’s value is weakening, leaving institutions to rebuild trust through proof, not promises.

    Findings from EducationDynamics’ 2026 Landscape of Higher Education Report highlight a critical truth: volatility is the new normal and transformation is no longer optional.

    Growth in this new era demands more than adaptation—it demands reinvention. Institutions must lead with strategy, act with urgency and build around the Modern Learner. Because in a market defined by disruption, there are only two paths forward: reinvent or risk irrelevance.

    Key Takeaway #1: An Unstable Economic and Employment Landscape 

    Economic volatility is rising as job creation slows, and uncertainty spreads. The workforce is growing more cautious than ambitious, and in this climate, the traditional promise of a college degree is under siege.

    College graduates still enjoy higher employment rates, yet public faith in that value is eroding. The perception gap is widening, and institutions can no longer rely on reputation alone to carry their story.

    This is the moment to lead with proof, not platitude.

    Institutions must demonstrate return on investment with clarity and consistency. Publish outcomes data. Showcase alumni success. Connect every program to real career mobility. This isn’t just about convincing students, it’s about rebuilding trust across the entire ecosystem of alumni, employers, policymakers and the public.

    In today’s economy, outcomes are the new currency of reputation. The institutions that clearly and consistently prove their value will be the ones that grow.

    Key Takeaway #2: A Radically Transformed Enrollment Environment 

    Institutions now operate in a fundamentally different enrollment landscape. The long-anticipated demographic cliff is no longer a future threat; it’s here. The 2025 cycle marked the high-water mark for traditional-aged undergraduates. From 2026 on, institutions will face a sustained and irreversible decline in their core market. 

    But this doesn’t have to be a crisis. It’s an opportunity to pivot and capture where growth has moved. The new lifeblood of higher education lies in: 

    • Adult learners seeking rapid reskilling in a volatile economy 
    • Dual-enrollment students accelerating their path to a degree 
    • “Some college, no credential” learners returning to finish what they started 

    The lines between traditional and nontraditional students have disappeared. These aren’t separate segments—they’re one unified audience shaping the future of higher education.

    Leaders who continue to operate with outdated distinctions risk designing strategies for a market that no longer exists. Modern Learners value cost, convenience and career outcomes—and they expect institutions to deliver all three.

    This is the moment to retire the old playbook, embrace a new mindset and build for the learner who’s already redefining what comes next.

    Key Takeaway #3: AI Is an Unmistakable Force with Far-Reaching Implications 

    AI is accelerating change across every dimension of higher education, from how institutions engage to how graduates build careers. 

    While the technology itself isn’t new, its rapid integration is rewriting the rules. AI has fractured the traditional recruitment funnel. Modern Learners use AI-powered tools to search, compare and evaluate options before they reach an institution’s website. The student journey is now self-directed, hyper-personalized and constantly evolving, demanding that marketing and enrollment teams adapt in real time. 

    But AI’s impact extends far beyond recruitment. Its growing influence in the workforce is forcing institutions to rethink their academic mission. Institutions that lead will design education for the AI era by combining technical fluency with human-centered skills such as creativity, critical thinking and ethics. 

    Key Takeaway #4: AI Is an Unmistakable Force with Far-Reaching Implications 

    Incrementalism is now the greatest risk. In an age of constant disruption, small adjustments and siloed strategies hinder growth. The institutions that succeed will lead with clarity, agility and a unified vision centered on the Modern Learner. 

    Sustained growth demands leadership that acts decisively across three dimensions: 

    1. Align program portfolios with high-growth sectors. Move beyond tradition-bound curriculums. Invest in programs that meet labor-market demand and retire those that no longer serve a clear purpose. 
    2. Unify brand and enrollment strategies. The boundaries between undergraduate, graduate and online student populations are disappearing. Institutions must speak with one voice and focus on the three factors that drive every learner’s decision: cost, convenience and career outcomes. 
    3. Lead the conversation on value and outcomes. Public trust cannot be rebuilt through messaging alone. It must be earned through transparency, data and measurable results.

    This is the moment that will define the next decade of higher education. The difference between survival and sustainable growth hinges on decisive, informed action. Leaders must either seize this moment to shape the future or watch their institutions be defined by it. 

    From Insight to Action: Ten Strategic Imperatives for Sustainable Growth 

    The era of incremental adjustment is over. Conviction is now the currency of leadership. This moment demands bold leadership and a decisive strategy that converts disruption into a roadmap for measurable growth. 

    The EducationDynamics’ 2026 Landscape of Higher Education Report delivers that roadmap. Our Ten Strategic Imperatives are pragmatic, research-driven levers designed to help your institution build resilience and sustainable momentum for 2026 and beyond. 

    Imperative #1: Prove Outcomes. Protect Reputation.  

    Publish transparent results and illustrate career alignment to help students understand program value. 

    Imperative #2: Market ROI Relentlessly. 

    Lead with affordability and clearly communicate a projected and proven return on investment. 

    Imperative #3: Capture the Dual Enrollment Surge.   

    Build structured high school-to-degree pipelines. 

    Imperative #4: Own the Adult Learner Market.

    Offer flexible, online and stackable options with the support working learners need to balance their multiple priorities. 

    Imperative #5: Prioritize Accessibility through the Three C’s.  

    Deliver education that meets learners on cost, convenience and career outcomes. 

    Imperative #6: Lead in Responsible AI Adoption.  

    Optimize marketing for AI discoverability and AI powered platforms, while Integrating AI into advising, engagement and instruction. 

    Imperative #7: Reinvent Vulnerable Disciplines.  

    Reframe liberal arts around adaptability and skills attainment. 

    Imperative #8: Re-engage the Stopped-Out Majority. 

    Convert the 43 million with some college, no credentials into completers through credit recovery, tailored pathways and adult-first design. 

    Imperative #9: Stack Credentials into Careers.  

    Link short-term certificates to degree pathways. 

    imperative #10: Advocate for Policy Stability. 

    Simplify aid communication and push for predictable funding. 

    Together, these imperatives form a blueprint for how higher education can evolve from reactive adaptation to proactive growth. 

    Transform Disruption into Growth

    The time for caution has passed. Those who hesitate or fail to act with purpose will fall behind in a marketplace that does not wait. 

    At EducationDynamics, we partner with colleges and universities prepared to lead this transformation—those who understand that meeting the Modern Learner where they are is not just an enrollment strategy but the new mission of higher education. 

    For deeper insights and actionable strategies, download the full 2026 Landscape of Higher Education Report and learn how your institution can stay ahead of the curve. 

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