Tag: higher education

  • Key Performance Indicators that Matter in 2026

    Key Performance Indicators that Matter in 2026

    Securing steady enrollment growth and keeping students happily on board are top priorities in higher education. But how do you ensure you’re truly meeting student needs and demands? It’s all about measuring performance effectively. Gone are the days of navigating blindly through raw data; Key Performance Indicators (KPIs) are the laser-focused measures that cut through the noise, providing clear direction and a true sense of what’s working. It’s time to harness the power of data to steer your institution toward success.

    Key Performance Areas

    So, where do you start?

    Determining your institution’s unique strategic goals is the first step. Once you know your target destination, KPIs become the navigation tools that guide you there. Look beyond generic metrics and choose a balanced set of KPIs across six performance areas:

    AI Readiness

    AI Readiness is the next-generation key area that proves you’re building a university that is smarter, more efficient and more responsive than anything the old systems could produce. If AI isn’t a core part of your institution’s DNA, you’re not just falling behind, you’re becoming obsolete. This isn’t about having a chatbot on your admissions page. It’s about a complete institutional transformation.

    You can’t manage what you don’t measure. Here are the metrics that will expose whether your institution has truly embraced the future.

    • AI density: Percentage of keywords that are ranking in AI overviews.
    • Engagement metrics from AI chatbots such as engaged sessions and views.
    • AI-Driven Workflow Automation Rate: Percentage of key administrative processes (e.g., admissions review, financial aid queries) that are fully or partially automated by AI.
    • AI-Informed Decision-Making Rate: Percentage of high-level strategic decisions made based on predictive analytics and AI models.
    • Student Support AI Integration: The percentage of student inquiries (e.g., in financial aid, advising or registrar services) handled by AI-powered tools.
    • Personalized Learning Platform Adoption: The percentage of courses or students utilizing AI-powered platforms to tailor educational content and pace.

    Enrollment and Student Retention Metrics

    Strong enrollment and retention lead to higher graduation rates, reduced revenue loss and an improved institutional reputation. Driving college or university enrollment and retention involves pinpointing relevant Persistence, Progression, Retention and Completion (PPRC) metrics, gathering data from all angles (think systems, surveys, records) and using those insights to craft action plans.

    These numbers aren’t just about growth. They are a measure of your institution’s ability to engage and keep students in a hyper-competitive market.

    We delve deeper into this area by tracking:

    • Enrollment rate: Percentage of applicants who accept and enroll in the program.
    • Retention rate: Percentage of students who continue their studies from one semester/year to the next.
    • Time-to-degree completion: Average time it takes students to graduate.
    • Student satisfaction: Overall satisfaction with the educational experience, measured through surveys or feedback.
    • Application start rate: Percentage of people who begin an application.
    • Application completed rate: Percentage of people who finish and submit an application.
    • New student start rates: Percentage of accepted students who actually begin their studies.

    Financial and Operational Performance

    A healthy financial and operational performance ensures sustainability, resource optimization, and the ability to reinvest in student success. We monitor:

    • Cost per student: Average cost of educating each student.
    • Tuition revenue: Income generated from student tuition fees.
    • Fundraising and philanthropic support: Donations and grants received to support the institution.
    • Return on investment: Measurable benefit in relation to resources invested.
    • Operational cost savings: Reductions in operational expenses without compromising quality.
    Infographic presenting key performance indicators (KPIs) for financial and operational performance of an educational institution. KPIs include: cost per student, tuition revenue, fundraising and philanthropic support, return on investment, and operational cost savings.

    Student Engagement and Learning Outcomes

    High student engagement and successful learning outcomes translate to greater student satisfaction, improved graduate employability and a boost to your institution’s reputation. Track the following key performance indicators:

    • Online engagement metrics: Measures of student interaction and participation in online learning platforms.
    • Participation in extracurricular activities: Level of student involvement in non-academic activities.
    • Career readiness outcomes: Success of graduates in securing employment and achieving career goals.
    • Course completion rates: Percentage of students who successfully complete each course.
    • Student-faculty ratios: Number of students assigned to each faculty member.
    • Graduation rates: Percentage of students graduating within the expected or predefined timeframe.
    • Alumni Engagement: Level of engagement and involvement of graduates with the institution.
    Infographic showcasing KPIs related to student engagement, learning outcomes, and alumni involvement. KPIs include: online engagement metrics , participation in extracurricular activities, career readiness outcomes, course completion rates, student-faculty ratios, graduation rates, and alumni engagement.

    Diversity, Equity and Inclusion

    Fostering a diverse and inclusive environment promotes equity in student success, attracts a wider talent pool, and strengthens your community. We assess:

    • Student body demographics: Representation of different ethnicities, genders, socioeconomic backgrounds, etc. in the student population.
    • Faculty diversity: Representation of different groups among faculty members.
    • Graduation rates for underrepresented groups: Success rates of students from minority or disadvantaged backgrounds.
    • Climate surveys: Assessments of the campus environment in terms of inclusivity and belonging.
    • DEI program participations: Number of students, faculty, and staff engaging in diversity, equity, and inclusion initiatives.
    • Cultural competency training for staff: Efforts to equip staff with knowledge and skills to support a diverse student body.
    Infographic displaying Diversity, Equity, and Inclusion (DEI) KPIs relevant to colleges and universities. KPIs include: student body demographics (e.g., race, ethnicity, gender), faculty diversity (representation of diverse identities), graduation rates for underrepresented groups, climate surveys (assessing inclusivity and belonging), DEI program participation (engagement in diversity initiatives), and cultural competency training for staff (developing understanding and skills to interact respectfully with diverse groups).

    Brand Key Performance Indicators for Reputation and Marketing Effectiveness

    Effective marketing strategies to increase student enrollment play a key role in establishing a strong brand reputation and contributing to a positive public image.
    We monitor these key performance indicators:

    • Website traffic: Number of visitors to the institution’s website.
    • Social media engagement: Likes, shares, comments, and other interactions on social media platforms.
    • Brand awareness: Recognition and familiarity with the institution by the target audience.
    • Brand sentiment analysis: Understanding public perception and opinion of the institution.
    • Lead generation: Number of potential students identified through marketing efforts.
    • Conversion rate: Percentage of leads who actually enroll in the program.
    • Student referral rates: Number of new students enrolled through recommendations from current or former students.
    • Cost per acquisition: Average cost of acquiring a new student through marketing campaigns.
    Infographic showcasing KPIs for brand reputation and marketing effectiveness of colleges and universities. KPIs include: website traffic (number of visitors), social media engagement (likes, shares, comments), brand awareness (recognition and familiarity), brand sentiment analysis (public perception), lead generation (potential student identification), conversion rate (leads enrolled), student referral rates (new students from recommendations), and cost per acquisition (average marketing cost per new student).

    Implementing KPIs for Success

    You’ve chosen your key performance indicators (KPIs). But hold up, don’t get lost in a sea of data just yet. We must translate those fancy metrics into real action.

    First things first, let’s talk SMART goals. Ditch the vague aspirations and define clear, measurable objectives. Instead of “improve student satisfaction,” aim for “increase student satisfaction score by 5% within the next semester.” See how much more focused and actionable that is?

    Data is your fuel, but dashboards are your engine. Imagine analyzing spreadsheets manually – cumbersome, right? Data visualization tools and dashboards are your secret weapons for making sense of all that information. They reveal trends, highlight areas for improvement and showcase your progress in a clear, digestible way.

    Collaboration is key. Don’t work in silos! Involve different departments – admissions, finance, academics, marketing – everyone who plays a role in achieving your goals. Share your KPIs, gather their insights and work together to track progress and make informed decisions. Remember, a data-driven culture thrives on shared ownership and collective action.

    Remember, adaptability is your superpower. The higher education landscape is dynamic, so your KPIs should be too. Review and update them based on new priorities, data-driven insights and feedback regularly. Be flexible, be responsive and embrace continuous improvement as your guiding principle.

    The Future is Not an Improvement. It’s a Revolution.

    Your competitors—the legacy players—are selling you on a slightly better version of the past. More data, a slightly cleaner CRM, a new consulting strategy. But what if the problem isn’t a lack of optimization but a fundamental design flaw?

    The next generation of enrollment demands a completely new approach built on intelligence, not just data.

    • From “Sticker Shock” to Financial Clarity
      You can’t afford to lose students to sticker price anxiety. The future is about radical transparency. It’s about a clear, simple financial aid process that tells a student their true cost of attendance from day one. No surprises. No opaque spreadsheets. Just clarity.
    • From Data Overload to Predictive Intelligence:
      Stop drowning in data. The future is about leveraging AI and predictive analytics to identify the students most likely to enroll and graduate. It’s about understanding their unique needs before they even ask and delivering a hyper-personalized experience that feels like it was designed just for them.
    • From Siloed Chaos to a Seamless Student Journey:
      Overthrow the departmental silos. The future of enrollment is an all-in-one platform that connects every stage of the student journey—from initial search to application, financial aid and enrollment. It’s one portal, one point of contact, one seamless experience.

    Stop Tinkering. Start Transforming.

    You have a choice. You can keep doing what you’ve always done, hoping a better website or a new consulting firm will solve a systemic problem. Or you can admit the old way of doing things is broken and choose to fundamentally transform your approach.

    Your KPIs aren’t just a measure of your progress; they are proof that the traditional system is failing. It’s time to stop measuring the problem and start building the solution.

    Ready to dismantle the old way and build the next generation of enrollment? Partner with EDDY to identify crucial KPIs, develop effective strategies to increase student enrollment, and track progress toward sustainable growth. Together, we can turn your data into a powerful force for positive change and empower your institution to reach its full potential.

    Take the first step today! Contact EDDY to learn how we can help you leverage the power of KPIs and achieve your strategic goals.

    Source link

  • 2026 Higher Education Digital Marketing Trends and Predictions

    2026 Higher Education Digital Marketing Trends and Predictions

    Hushed conversations about the budget, a shrinking applicant pool and that dreaded enrollment cliff are no longer whispers. The numbers are in and they tell a story you know all too well: the old way of doing things isn’t working any more.

    The traditional models are failing to keep pace with a new generation of students and a rapidly evolving job market. We’ve moved beyond the “enrollment cliff” as a future threat; it’s a present reality that is forcing institutions to fundamentally rethink their approach to marketing and enrollment.

    The old playbook of generic campaigns and static brochures is obsolete. In 2026, the game is no longer about reaching the most students but about connecting with the right students in the most authentic way possible. This new landscape is defined by data, driven by Artificial Intelligence (AI) and built on a foundation of radical transparency. It’s a world where the institutions that survive will be those willing to break away from the establishment and challenge the status quo.

    Explore the 2026 trends and predictions that are shaking up digital marketing for education industry, what it means for the next generation of enrollment and how institutions can position themselves to thrive in a new era of higher education.

    Shift to GEO/AEO and “Search Everywhere Optimization”

    With the rise of social search and AI Overviews, traditional Search Engine Optimization (SEO) is becoming insufficient. The new paradigm is “Search Everywhere Optimization.” This includes GEO (Generative Engine Optimization) to ensure your institution is favorably mentioned in AI-generated answers and AEO (Answer Engine Optimization) to appear in direct answers in AI Overviews as well as on platforms like TikTok, Reddit, Quora and voice assistants. By 2026, success will not be measured by a #1 ranking on a Google page, but by being the embedded answer wherever a student asks a question. 

    Conversational AI as the 24/7 Admissions Counselor

    AI is already strongly embedded in advertising platforms to capture student interest, but the next frontier is how institutions leverage AI in lead nurturing and admissions. As shown in EducationDynamics’ latest Engaging the Modern Learner Report, 60% of students use AI chatbots for college research, a significant jump from 49% just a year ago.  This will move beyond simple chatbots into sophisticated conversational AI that manages entire nurturing funnels, providing instant, personalized answers to complex questions about financial aid, credit transfers and program specifics via SMS and web chat. These AI assistants will be able to schedule campus tours, triage inquiries to the correct human counselor and provide 24/7 support, dramatically improving the prospective student experience and freeing up admissions teams to focus on high-intent, high-value interactions.

    Authentic Storytelling 

    Authentic user generated content will be a vital part of a brand’s storytelling as more students turn to social channels and short form video to research and validate individual brands. Brands will increasingly leverage content creators’ sphere of influence, leveraging short-form video to tell showcase their brand story.  This creates a massive opportunity for institutions to leverage user-generated content and partner with student-creators who can showcase the real, unpolished and relatable brand story. Think a “Day in the Life” series on TikTok or a student ambassador Q&A on Instagram Live—these genuine interactions build trust and connection in a way a static brochure never could.

    AI for Personalization

    AI picks up on individual user preferences and can serve ad creative that they are more likely to engage with due to better relevance. AI will use existing ad assets (images, videos, headlines, descriptions, etc.)  and landing page experiences to create unique and personalized ads. Landing page personalization will also emerge in 2026 as a way to increase relevance and conversion rate optimization. To be successful, advertisers need to provide a wide variety of existing assets and have a strong landing page experience. For example, if a prospective student has previously browsed your computer science program page, an AI-powered ad could then automatically show them a video testimonial from a current computer science student, rather than a generic campus tour video.

    Rise of Social for Search

    Over the past couple of years, we’ve seen students turning to social for search, we will continue to see this pattern and expect it to increase. Unlike a traditional search engine that provides a list of links, social platforms offer an immersive experience. Students can search for a university’s name and instantly see “day in the life” videos, unscripted dorm tours and Q&A sessions with real students. This content feels more genuine and trustworthy than a polished university-produced video. For them, a hashtag search is less about finding a fact and more about getting a feel for a school’s culture. Having an organic and paid presence on social channels will be vital for brands to be present where their audience is searching. 

    More Ads in AIOs/AI Mode

    To date, there have been very few instances of EDU ads within AI Overviews or AI Mode, but in 2026, we expect this to change dramatically. Google is actively integrating ads directly into its AI-generated summaries and institutions need to be prepared to take advantage of this new frontier for digital advertising for higher education.

    This shift is about more than just a new ad placement; it represents a fundamental change in how advertisers reach prospective students. Instead of relying solely on keywords, digital advertising for universities in AI Overviews are triggered by the full conversational context of a user’s query. This means an ad for your nursing program could appear not just on a search for “nursing school near me,” but also on a more exploratory query like “what are the best career paths in healthcare?” that generates an AI Overview response.

    To secure a presence in these valuable new placements, institutions will need to embrace Google’s AI-powered ad solutions. These include:

    • Broad Match:
      This uses Google’s AI to match your ads to a much wider range of relevant searches, including long-tail and conversational queries that are common in AI Overviews.
    • Performance Max:
      This campaign type leverages automation to find high-value conversions across all of Google’s channels, including Search, Display, YouTube and, increasingly, AI Overviews.
    • AI Max for Search (Beta):
      The newest iteration of Google’s AI-powered ad solutions, AI Max for Search is designed specifically to enhance creative relevance and expand reach within AI-driven search experiences.

    As AI-generated results take up more screen space, being present in these ad placements is crucial. This is a chance to get your brand in front of students at a new moment of discovery, where they are actively seeking complex, nuanced information. Shifting to these AI-powered tools is the key to ensuring your institution remains visible and competitive.

    First-Party Data is the Ultimate KPI

    As audience targeting and keywords continue to get broader, across paid search and paid social, properly training AI to find and optimize to the right user will be crucial to a campaign’s success. The best signal institutions can provide is through their own data. Institutions will need to prioritize regularly importing their 1st party data to fuel their audiences and bidding strategies. Bidding to outcomes will drive quality and as a result CPCs as a KPI will decrease in importance, especially as CPCs continue to increase. Instead, the focus should remain on the cost per outcome, such as cost per application and cost per enroll. Focusing on and optimizing to these ultimate KPIs will bypass front-end noise, ensure quality and prioritize outcomes that more closely correlate to business goals.

    Ready to Break Free From the Old Playbook in the Higher Education Industry?

    The time for waiting is over. The institutions that will survive and thrive in this new era are those that abandon the outdated playbooks of the past and embrace a new, data-driven and authentic approach to enrollment.

    This is not a time for incremental change. It’s a time for bold, strategic action. By leveraging AI for personalization and operational efficiency, embracing authentic storytelling and prioritizing first-party data, you can build a recruitment strategy that not only attracts the right students but also proves the enduring value of your institution.

    Ready to transform your enrollment strategy and secure your institution’s future? EducationDynamics is the only partner with the expertise, technology and end-to-end solutions to help you not just adapt, but thrive. Contact us today to future-proof your institution.

    Source link

  • KU researchers publish guidelines to help responsibly implement AI in education

    KU researchers publish guidelines to help responsibly implement AI in education

    This story originally appeared on KU News and is republished with permission.

    Key points:

    Researchers at the University of Kansas have produced a set of guidelines to help educators from preschool through higher education responsibly implement artificial intelligence in a way that empowers teachers, parents, students and communities alike.

    The Center for Innovation, Design & Digital Learning at KU has published “Framework for Responsible AI Integration in PreK-20 Education: Empowering All Learners and Educators with AI-Ready Solutions.” The document, developed under a cooperative agreement with the U.S. Department of Education, is intended to provide guidance on how schools can incorporate AI into its daily operations and curriculum.

    Earlier this year, President Donald Trump issued an executive order instructing schools to incorporate AI into their operations. The framework is intended to help all schools and educational facilities do so in a manner that fits their unique communities and missions.

    “We see this framework as a foundation,” said James Basham, director of CIDDL and professor of special education at KU. “As schools consider forming an AI task force, for example, they’ll likely have questions on how to do that, or how to conduct an audit and risk analysis. The framework can help guide them through that, and we’ll continue to build on this.”

    The framework features four primary recommendations.

    • Establish a stable, human-centered foundation.
    • Implement future-focused strategic planning for AI integration.
    • Ensure AI educational opportunities for every student.
    • Conduct ongoing evaluation, professional learning and community development.

    First, the framework urges schools to keep humans at the forefront of AI plans, prioritizing educator judgment, student relationships and family input on AI-enabled processes and not relying on automation for decisions that affect people. Transparency is also key, and schools should communicate how AI tools work, how decisions are made and ensure compliance with student protection laws such as the Individuals with Disabilities Education Act and Family Education Rights and Privacy Act, the report authors write.

    The document also outlines recommendations for how educational facilities can implement the technology. Establishing an AI integration task force including educators, administrators, families, legal advisers and specialists in instructional technology and special education is key among the recommendations. The document also shares tips on how to conduct an audit and risk analysis before adoption and consider how tools can affect student placement and identification and consider possible algorithmic error patterns. As the technologies are trained on human data, they run the risk of making the same mistakes and repeating biases humans have made, Basham said.

    That idea is also reflected in the framework’s third recommendation. The document encourages educators to commit to learner-centered AI implementation that considers all students, from those in gifted programs to students with cognitive disabilities. AI tools should be prohibited from making final decisions on IEP eligibility, disciplinary actions and student progress decisions, and mechanisms should be installed that allow for feedback on students, teachers and parents’ AI educational experiences, the authors wrote.

    Finally, the framework urges ongoing evaluation, professional learning and community development. As the technology evolves, schools should regularly re-evaluate it for unintended consequences and feedback from those who use it. Training both at implementation and in ongoing installments will be necessary to address overuse or misuse and clarify who is responsible for monitoring AI use and to ensure both the school and community are informed on the technology.

    The framework was written by Basham; Trey Vasquez, co-principal investigator at CIDDL, operating officer at KU’s Achievement & Assessment Institute and professor of special education at KU; and Angelica Fulchini Scruggs, research associate and operations director for CIDDL.

    Educators interested in learning more about the framework or use of AI in education are invited to connect with CIDDL. The center’s site includes data on emergent themes in AI guidance at the state level and information on how it supports educational technology in K-12 and higher education. As artificial intelligence finds new uses and educators are expected to implement the technology in schools, the center’s researchers said they plan to continue helping educators implement it in ways that benefit schools, students of all abilities and communities.

    “The priority at CIDDL is to share transparent resources for educators on topics that are trending and in a way that is easy to digest,” Fulchini Scruggs said. “We want people to join the community and help them know where to start. We also know this will evolve and change, and we want to help educators stay up to date with those changes to use AI responsibly in their schools.”

    Latest posts by eSchool Media Contributors (see all)

    Source link

  • Despite Skepticism, Parents Still Prioritize Four-Year College for Their Kids – The 74

    Despite Skepticism, Parents Still Prioritize Four-Year College for Their Kids – The 74


    Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter

    Six out of 10 parents hope their child will attend college, according to a new survey by Gallup and the Lumina Foundation.

    The survey, conducted in June, comes out at a time when the value of a college degree is the subject of public debate.

    “We hear all this skepticism of higher education,” said Courtney Brown, vice president of impact and planning for the Lumina Foundation, which advocates for opportunities for learning beyond high school available to all. “We hear the narrative that people don’t value it.” 

    Just last month, the results of a Gallup poll showed that confidence in higher education among Americans has been falling over the last decade.

    But the results of actually asking what parents want for their own children, Brown said, are striking. This is the first survey that Gallup has specifically asked parents for their views on the topic.

    “When it comes down to it, it’s pretty clear that parents hope their children get a college degree,” Brown said.

    Brown has found that parents’ biggest concerns about higher education tend to be the cost, whether it leads to a job, or increasingly, whether it is political.

    This may explain why community colleges were a popular option among parents who responded. Community colleges tend to have a much lower sticker price than four-year colleges, and there is a greater emphasis on job credentials. Roughly 1 out of 5 parents of varying backgrounds said that they would like to see their child enroll at a community college. 

    But there were some notable differences in the survey among parents, depending on their own level of education, but especially their political orientation.

    The strongest narratives against higher education come from the Republican Party. That is reflected in the responses, Brown noted.

    Greater differences emerged around whether students should enroll in a four-year college immediately after high school; 58% of college graduates and 53% of Democrats preferred sending their children straight to a four-year college, compared to 27% of Republicans and 30% of parents without a college degree.

    Republicans are more likely to say that their children should go straight into the workforce or job training or certification, followed by independents and those without a college degree. Other options include taking time off or joining the military. 

    But overall, 4 out of 10 parents want to see their child attend a four-year college or university, making it the most popular option by far. This is something that comes up repeatedly in surveys about higher education.

    “We see that people value four-year [degrees],” Brown said. “We see that people have trouble accessing it and have some concerns about the system, but they do greatly value it.”

    The survey also measured the preferences of non-parents. It asked respondents to think about a child in their life, whether a nephew or niece, grandchild or family friend under 18 who has not graduated from high school. Responses were remarkably similar: 55% said they wanted this child to attend either a four-year or two-year college, compared to 59% of parents.

    This story was originally published by EdSource.


    Get stories like these delivered straight to your inbox. Sign up for The 74 Newsletter

    Source link

  • Students Increasingly Rely on Chatbots, but at What Cost? – The 74

    Students Increasingly Rely on Chatbots, but at What Cost? – The 74


    Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter

    Students don’t have the same incentives to talk to their professors — or even their classmates — anymore. Chatbots like ChatGPT, Gemini and Claude have given them a new path to self-sufficiency. Instead of asking a professor for help on a paper topic, students can go to a chatbot. Instead of forming a study group, students can ask AI for help. These chatbots give them quick responses, on their own timeline.

    For students juggling school, work and family responsibilities, that ease can seem like a lifesaver. And maybe turning to a chatbot for homework help here and there isn’t such a big deal in isolation. But every time a student decides to ask a question of a chatbot instead of a professor or peer or tutor, that’s one fewer opportunity to build or strengthen a relationship, and the human connections students make on campus are among the most important benefits of college.

    Julia Freeland-Fisher studies how technology can help or hinder student success at the Clayton Christensen Institute. She said the consequences of turning to chatbots for help can compound.

    “Over time, that means students have fewer and fewer people in their corner who can help them in other moments of struggle, who can help them in ways a bot might not be capable of,” she said.

    As colleges further embed ChatGPT and other chatbots into campus life, Freeland-Fisher warns lost relationships may become a devastating unintended consequence.

    Asking for help

    Christian Alba said he has never turned in an AI-written assignment. Alba, 20, attends College of the Canyons, a large community college north of Los Angeles, where he is studying business and history. And while he hasn’t asked ChatGPT to write any papers for him, he has turned to the technology when a blank page and a blinking cursor seemed overwhelming. He has asked for an outline. He has asked for ideas to get him started on an introduction. He has asked for advice about what to prioritize first.

    “It’s kind of hard to just start something fresh off your mind,” Alba said. “I won’t lie. It’s a helpful tool.” Alba has wondered, though, whether turning to ChatGPT with these sorts of questions represents an overreliance on AI. But Alba, like many others in higher education, worries primarily about AI use as it relates to academic integrity, not social capital. And that’s a problem.

    Jean Rhodes, a psychology professor at the University of Massachusetts Boston, has spent decades studying the way college students seek help on campus and how the relationships formed during those interactions end up benefitting the students long-term. Rhodes doesn’t begrudge students integrating chatbots into their workflows, as many of their professors have, but she worries that students will get inferior answers to even simple-sounding questions, like, “how do I change my major?”

    A chatbot might point a student to the registrar’s office, Rhodes said, but had a student asked the question of an advisor, that person may have asked important follow-up questions — why the student wants the change, for example, which could lead to a deeper conversation about a student’s goals and roadblocks.

    “We understand the broader context of students’ lives,” Rhodes said. “They’re smart but they’re not wise, these tools.”

    Rhodes and one of her former doctoral students, Sarah Schwartz, created a program called Connected Scholars to help students understand why it’s valuable to talk to professors and have mentors. The program helped them hone their networking skills and understand what people get out of their networks over the course of their lives — namely, social capital.

    Connected Scholars is offered as a semester-long course at U Mass Boston, and a forthcoming paper examines outcomes over the last decade, finding students who take the course are three times more likely to graduate. Over time, Rhodes and her colleagues discovered that the key to the program’s success is getting students past an aversion to asking others for help.

    Students will make a plethora of excuses to avoid asking for help, Rhodes said, ticking off a list of them: “‘I don’t want to stand out,’ ‘I don’t want people to realize I don’t fit in here,’ ‘My culture values independence,’ ‘I shouldn’t reach out,’ ‘I’ll get anxious,’ ‘This person won’t respond.’ If you can get past that and get them to recognize the value of reaching out, it’s pretty amazing what happens.”

    Connections are key

    Seeking human help doesn’t only leave students with the resolution to a single problem, it gives them a connection to another person. And that person, down the line could become a friend, a mentor or a business partner — a “strong tie,” as social scientists describe their centrality to a person’s network. They could also become a “weak tie” who a student may not see often, but could, importantly, still offer a job lead or crucial social support one day.

    Daniel Chambliss, a retired sociologist from Hamilton College, emphasized the value of relationships in his 2014 book, “How College Works,” co-authored with Christopher Takacs. Over the course of their research, the pair found that the key to a successful college experience boiled down to relationships, specifically two or three close friends and one or two trusted adults. Hamilton College goes out of its way to make sure students can form those relationships, structuring work-study to get students into campus offices and around faculty and staff, making room for students of varying athletic abilities on sports teams, and more.

    Chambliss worries that AI-driven chatbots make it too easy to avoid interactions that can lead to important relationships. “We’re suffering epidemic levels of loneliness in America,” he said. “It’s a really major problem, historically speaking. It’s very unusual, and it’s profoundly bad for people.”

    As students increasingly turn to artificial intelligence for help and even casual conversation, Chambliss predicted it will make people even more isolated: “It’s one more place where they won’t have a personal relationship.”

    In fact, a recent study by researchers at the MIT Media Lab and OpenAI found that the most frequent users of ChatGPT — power users — were more likely to be lonely and isolated from human interaction.

    “What scares me about that is that Big Tech would like all of us to be power users,” said Freeland-Fisher. “That’s in the fabric of the business model of a technology company.”

    Yesenia Pacheco is preparing to re-enroll in Long Beach City College for her final semester after more than a year off. Last time she was on campus, ChatGPT existed, but it wasn’t widely used. Now she knows she’s returning to a college where ChatGPT is deeply embedded in students’ as well as faculty and staff’s lives, but Pacheco expects she’ll go back to her old habits — going to her professors’ office hours and sticking around after class to ask them questions. She sees the value.

    She understands why others might not. Today’s high schoolers, she has noticed, are not used to talking to adults or building mentor-style relationships. At 24, she knows why they matter.

    “A chatbot,” she said, “isn’t going to give you a letter of recommendation.”

    This article was originally published on CalMatters and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.


    Get stories like these delivered straight to your inbox. Sign up for The 74 Newsletter

    Source link

  • Indiana’s College-Going Rate Drops Again, Dipping to 51.7% – The 74

    Indiana’s College-Going Rate Drops Again, Dipping to 51.7% – The 74


    Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter

    Fewer than 52% of Indiana high school graduates from the Class of 2023 went directly to college, according to the latest data quietly released by the Indiana Commission for Higher Education.

    That’s the state’s lowest rate in recent history and a continued decline from its previous plateau.

    Just 51.7% of 2023 graduates, about 39,000 students, enrolled in college within a year of finishing high school, data showed. That’s down from a steady 53% between 2020 and 2022, and far below the state’s peak of 65% a decade ago.

    Around 36% of all graduating seniors enrolled in one of Indiana’s public four-year institutions, followed by 8% who chose a private college or university.

    Another 7.6% went to a school outside of Indiana, according to the data.

    The figures, posted to the agency’s website earlier this month, reflect concerns state leaders have long expressed about Indiana’s declining college-going culture, especially as the state shifts focus toward career credentials and work-based learning.

    “The startling drop in our college-going rate yet again can be credited to the lack of two things: money and morale,” said Rep. Ed DeLaney, D-Indianapolis, in a statement released Wednesday.

    “While our governor has been taking a victory lap for getting our state universities to freeze tuition, he has failed to guarantee that his move will not decrease financial aid and scholarship opportunities,” DeLaney continued. “Any lack of opportunity for tuition support will lead to more Hoosiers not being able to afford college and being forced to choose a different path.”

    The 2023 numbers come just six months after the higher education commission approved sweeping changes to Indiana’s high school diploma, set to take effect statewide in 2029, that emphasize work-based learning and career readiness over traditional college preparation.

    High schoolers will be required to earn at least one “diploma seal” to graduate, including options for employment or postsecondary readiness. While some seal options are specifically geared toward college-bound students, graduates will no longer be required to complete all the coursework or meet other criteria typically expected for college admission.

    Rep. Ed DeLaney, D-Indianapolis, sits in the House Education Committee on Wednesday, Feb. 12. (Casey Smith/Indiana Capital Chronicle)

    DeLaney maintained that Republican leaders “have been devaluing the opportunities that our colleges and universities can offer students.”

    “At the same time, the supermajority has made attacking colleges and universities the centerpiece of their culture war agenda — from policing what can be taught in the classroom, to forcing institutions to eliminate hundreds of degree options, to creating an entirely new high school diploma that emphasizes the path directly into the workforce,” the lawmaker said.

    “Trying to bury this report in a website and not send a press release is a telling sign that the Commission on Higher Education knows this does not look good, and does not act to fix it,” DeLaney added. “It simply isn’t important enough to them. They are busy eliminating college courses and creating new tests. This is what the legislature has asked them to do.”

    CHE has not issued a press release on the latest data and did not immediately respond to a request for comment Wednesday.

    Indiana’s college-going rate has dropped more than any other state tracked by the National Center for Education Statistics over the past 15 years.

    Previously, Indiana reached a college-going rate of 65%.

    “We set a goal to get it back when it slumped,” DeLaney recalled. “Now, it doesn’t seem like we care to address the issue. That is a shame for our students, a shame for our economy, and a shame for our state.”

    Earlier this year, Republican lawmakers passed additional legislation requiring public colleges to eliminate low-enrollment degree programs. So far, Indiana’s public colleges and universities have collectively cut or consolidated more than 400 academic degree programs.

    “The supermajority has been in power for 20 years and this is their achievement,” DeLaney said. “At some point we have to ask ourselves: is a declining college-going rate not the result they want?”

    By the numbers

    According to the numbers published on CHE’s online college-going dashboard, the vast majority of 2023 grads who continued their education earned some form of college credit while still in high school: 85.6% of college-goers took and passed an Advanced Placement exam; 64.6% earned dual credit; 90.7% earned the Indiana College Core diploma, which comes with a block of 30 general education credits that can be transferred to and accepted at colleges across the state; 86.3% earned as associate’s degree; and 63.6% earned another type of credential.

    A quarter of postsecondary enrollees, 25%, are seeking STEM-related degrees, while:

    • 17.8% enrolled in business and communications programs
    • 16% enrolled in health programs
    • 11% enrolled in social and behavioral sciences and human services programs
    • 9.9% enrolled in arts and humanities programs
    • 7.4% enrolled in trades programs
    • 5.8% enrolled in education programs
    • 7% were undecided

    College-going among male students dropped to 45%, compared to 59% for female students — widening an existing gender gap.

    Among racial groups, Asian and white students had the highest college-going rates, at 70.7% and 54%, respectively. The college-going rates among other racial groups lagged, though, at 45.5% for Black students, and 41.7% for Hispanic students.

    The rate for students from low-income backgrounds — as measured by eligibility for free or reduced lunch — was 38.7%, compared to about 60% for their higher-income peers.

    More than 78% of college-bound graduates from the 2023 cohort were part of Indiana’s 21st Century Scholars program, according the the new data. The scholarship fund covers full tuition and fees at Indiana colleges and universities for low-income students, who enroll in the 8th grade.

    Also previewed in the data was an update on the Class of 2022.

    The CHE dashboard showed 53% of the 2022 cohort that enrolled in a postsecondary program within a year after high school graduation met all three early college success benchmarks: ​​they did not need remediation; they completed all courses they attempted during their first year of enrollment; and they persisted to their second year of schooling.

    According to the latest numbers, 77.5% of the 2022 cohort that enrolled in a postsecondary program persisted to the second year.

    Indiana Capital Chronicle is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Indiana Capital Chronicle maintains editorial independence. Contact Editor Niki Kelly for questions: [email protected].


    Get stories like these delivered straight to your inbox. Sign up for The 74 Newsletter

    Source link

  • Why should we care about cuts to funding for science education?

    Why should we care about cuts to funding for science education?

    Key points:

    The Trump administration is slashing the funding for new projects focused on STEM education and has terminated hundreds of grants focused on equitable STEM education. This will have enormous effects on education and science for decades to come.

    Meaningful science education is crucial for improving all of our lives, including the lives of children and youth. Who doesn’t want their child or grandchild or neighbor to experience curiosity and the joy of learning about the world around them? Who wouldn’t enjoy seeing their child making careful observations of the plants, animals, landforms, and water in their neighborhood or community? Who wouldn’t want a class of kindergartners to understand germ transmission and that washing their hands will help them keep their baby siblings and grandparents healthy? Who doesn’t want their daughters to believe that science is “for them,” just as it is for the boys in their classroom?

    Or, if those goals aren’t compelling for you, then who doesn’t want their child or grandchild or neighbor to be able to get a well-paying job in a STEM field when they grow up? Who doesn’t want science itself to advance in more creative and expansive ways?

    More equitable science teaching allows us to work toward all these goals and more.

    And yet, the Department of Government Efficiency has terminated hundreds of grants from the National Science Foundation that focused squarely on equity in STEM education. My team’s project was one of them.  

    At the same time, NSF’s funding of new projects and the budget for NSF’s Education directorate are also being slashed.

    These terminations and drastic reductions in new funding are decimating the work of science education.

    Why should you care?

    You might care because the termination of these projects wastes taxpayers’ hard-earned money. My project, for example, was 20 months into what was intended to be a 4-year project, following elementary teachers from their teacher education program into their third year of teaching in classrooms in my state of Michigan and across the country. With the termination, we barely got into the teachers’ first year–making it impossible to develop a model of what development looks like over time as teachers learn to engage in equitable science teaching.

    You might care because not funding new projects means we’ll be less able to improve education moving forward. We’re losing the evidence on which we can make sound educational decisions–what works, for whom, and under what circumstances. Earlier NSF-funded projects that I’ve been involved with have, for example, informed the design of curriculum materials and helped district leaders. Educators of future teachers like me build on findings of research to teach evidence-based approaches to facilitating science investigations and leading sense-making discussions. I help teachers learn how they can help children be change-makers who use science to work toward a more just and sustainable world.  Benefits like these will be eliminated.

    Finally, you might care because many of the terminated and unfunded projects are what’s called NSF Early Career Awards, and CAREER program funding is completely eliminated in the current proposed budget. CAREER grants provide crucial funding and mentoring for new researchers. A few of the terminated CAREER projects focus on Black girls and STEM identity, mathematics education in rural communities, and the experiences of LGBTQ+ STEM majors. Without these and other NSF CAREER grants, education within these fields–science, engineering, mathematics, data science, artificial intelligence, and more, from preschool through graduate school–will regress to what works best for white boys and men.

    To be sure, universities have some funds to support research internally. For the most part, though, those funds are minimal. And, it’s true that terminating existing projects like mine and not funding new ones will “save” the government some money. But toward what end? We’re losing crucial evidence and expertise.

    To support all children in experiencing the wonder and joy of understanding the natural world–or to help youth move into high-paying STEM jobs–we need to fight hard to reinstate federal funding for science and science education. We need to use every lever available to us–including contacting our representatives in Washington, D.C.–to make this happen. If we aren’t successful, we lose more than children’s enjoyment of and engagement with science. Ultimately we lose scientific advancement itself.

    Latest posts by eSchool Media Contributors (see all)

    Source link

  • El Paso Community College Helps Design State Program for Adults Without High School Diplomas – The 74

    El Paso Community College Helps Design State Program for Adults Without High School Diplomas – The 74


    Get stories like this delivered straight to your inbox. Sign up for The 74 Newsletter

    Kurt Micklo lost interest in academics after he failed to make the basketball team as a sophomore at Chapin High School. Soon after, he fathered a son and began to work full time, which put him further behind in his studies.

    A counselor finally advised him during his junior year that he should withdraw and try to earn a GED. He dropped out and – through hard work – found professional success as a general manager of a subcontracting logistics company. However, the lack of a high school diploma haunted him. He wants one to give his family – especially his mother – another reason to be proud of him.

    A busy work and family schedule have kept him from returning to school, but the flexibility of a new state program aimed at people aged 18 and older without a high school diploma will allow him to earn a diploma and a college career and technical education, or CTE, credential for programs such as health care, welding or computer science at the same time.

    The concept of Opportunity High School Diploma was part of House Bill 8, which the state Legislature passed in 2023. The state funneled about $2 million into this program to help the approximately 4.3 million Texans as of 2023, including about 30,000 adult El Pasoans, without a diploma to earn the academic credits most of them will need to acquire higher-paying jobs. The program is scheduled to launch in spring 2026.

    “If I could juggle it, I’d be pretty interested” in the program, said 34-year-old Micklo, a father of three ages 15, 10 and 5. He is the general manager of three warehouses, two in El Paso and one in Laredo, Texas, as well as four sites near the international ports of entry with Mexico in El Paso, Tornillo and Santa Teresa, New Mexico, were commodities are offloaded.. “It would make my stepfather (a retired educator) and my mother happy if I earned my high school diploma.”

    El Paso Community College is one of five community college districts in the state selected for the design and implementation phases of this program. The other institutions in the design phase are Alamo Colleges District, Austin Community College, Dallas College and San Jacinto College near Houston.

    They work under the direction of the Texas Higher Education Coordinating Board. The board will review the instructional outcomes and performance expectations that the college collaborators created during an October meeting. Once finalized, the college faculty will begin to work with school districts to design the curriculum.

    The program is flexible for students who probably work full time and have family obligations. Courses would have suggested timelines, but students would turn in assignments as their schedule allowed through the end of the term.

    Micklo, a Northeast resident, said the promised flexibility is the only reason he might consider the program. As for his credential, he said he would need to review EPCC’s career and technical education options. The college offers more than 100 career programs such as HVAC, or heating, ventilation and air conditioning, and electrical, automotive or diesel technologies.

    Students will be co-enrolled in competency-based high school curriculum such as math, civics, sciences and communication, and a career and technical workforce program. Competency based courses are focused more on a students’ mastery of a skill or subject than the amount of time spent in a classroom.

    Isela Castañón Williams

    Isela Castañón Williams, professor and coordinator of EPCC’s teacher preparation programs, is in charge of the college’s 13-member team. She called the project a “monumental task” because of its scope and uniqueness. She said her team, and its counterparts, played a critical role in the design phase.

    “Faculty at EPCC are very innovative,” she said. “I think that my colleagues have approached this process with a great deal of enthusiasm. We’re always looking to provide better services and educational experiences to the community we serve.”

    EPCC faculty advocated for the program to be designed to accommodate English Second Language and English Language Learner populations, a THECB spokesman said in a July 1 statement. He said last year that the board selected EPCC for the project’s design phase because of its border insights, and because its CTE degrees and credentials are in line with the program.

    While the state wants to attract students aged 18 and older, EPCC officials will aim for people 25 and older so as to not compete with K-12 school districts that have their own dropout recovery programs. EPCC, which will offer the program at its five campuses, expects some of the program’s younger students to come from rural areas outside El Paso.

    Steven E. Smith

    Steven E. Smith, vice president of Instruction and Workforce Education at EPCC, said the state will provide funds to the colleges to cover tuition for initial cohorts. He expects the first groups will range from 30 to 50 students and scale up from there.

    “We think this is a big market in El Paso, and I think once the word starts to get out, that will grow tremendously,” Smith said.

    The administrator said that he would work on ways to market the program later this month with the college’s External Relations, Communication & Development Division. He said the college would work with school district partners to build lists of potential OHSD students.

    “As you might imagine, that is a pretty difficult population to identify and reach out to because they are not in the system anymore,” Smith said.

    This article first appeared on El Paso Matters and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.


    Get stories like these delivered straight to your inbox. Sign up for The 74 Newsletter

    Source link

  • Protecting Revenue and Reputation from Fraud  

    Protecting Revenue and Reputation from Fraud  

    A New Era of Risk and Responsibility  

    Higher Education is under intensifying scrutiny as federal regulations tighten, and public trust continues to waver. A growing threat to this is student aid fraud. Organized schemes are exploiting institutional systems to siphon millions in financial aid, particularly targeting Pell Grant disbursements and student aid refunds. The result is a direct hit to both institutional revenue and reputation. Institutions can no longer afford to operate passively. They must lead with transparency, accountability and systems built to withstand obstacles. In an era already marked by increasing skepticism surrounding higher education, this is a risk that institutions cannot afford to ignore 

    In June 2025, The US Department of Education announced identity verification measures for over 125,000 FAFSA applicants—a clear signal that proactive fraud prevention is no longer optional. Failure to act risks financial loss, audit exposure and reputational damage. Explore how your institution can recognize the warning signs, implement smart prevention strategies and build a strong foundation of trust that supports both reputational and revenue goals.  

    Understanding the Modern Fraudster’s Playbook  

    Today’s fraudsters are highly strategic. They understand how to game institutional processes—enrolling just long enough to trigger student aid refunds, then disappearing soon after. By carefully selecting enough credits to qualify for more aid, these fraudsters have fueled the rise of “ghost enrollments” — fraudulent student records created to claim federal aid without actual attendance.  

    This surge is fueled by gaps in infrastructure, less stringent verification procedures and siloed systems, all challenges that hit resource-limited institutions hardest. The rapid expansion of online learning has outpaced the sophistication of verification systems, reducing touchpoints to confirm student legitimacy. Adding to this challenge, outdated or isolated internal systems often lack real-time data sharing between critical departments such as admissions, financial aid and academic offices. 

    These deceptive tactics lead to more than just financial losses; they corrupt enrollment data, misguide long-term strategic planning and damage an institution’s reputation. Enrollment fraud is not just a compliance problem but a strategic issue that compromises the very accuracy of the data institutions depend on to create budgets, predict enrollment trends and allocate resources effectively.  

    Without real-time data sharing and alignment between systems, institutions remain vulnerable to fraud and flawed decision-making. EducationDynamics supports colleges and universities in closing these gaps through integrated data strategies that prioritize accuracy and system-wide consistency. 

    Identifying the Warning Signs 

    Early detection is an institution’s strongest defense against coordinated financial aid fraud. As schemes grow more sophisticated, so must the systems and vigilance required to stop them. Fraudsters are increasingly leveraging tools like AI to complete assignments, VPNs to hide their locations and fake identities to access financial aid. Even with these evolving tools, fraud leaves detectable patterns—and catching these patterns can become a valuable asset for institutions. 

    Red Flag Reports are among the most valuable tools institutions can use to identify fraudulent activity before financial aid is disbursed. These reports highlight anomalies in student data that may otherwise go unnoticed, offering a proactive mechanism to pause and review questionable activity. Implementing this type of reporting is a critical step toward closing system gaps and elevating your fraud prevention infrastructure. 

    To effectively intercept fraud, institutions should actively monitor for specific indicators across the enrollment and financial aid process, such as: 

    • Multiple students tied to the same bank account or IP address  
    • Invalid or recycled phone numbers tied to applicants  
    • Unusual enrollment or participation patterns, such as registering for the maximum credit load with no subsequent academic engagement 
    • Last-minute documentation or sudden changes to refund delivery preferences 
    • VPN usage that obscures geographic location, particularly when login or application behavior conflicts with submitted residence information 

    In response to these growing concerns,  The Department of Education has expanded identity verification requirements under V4/V5 processes, encouraging institutions to adopt similar protocols—including video-based ID confirmation and tighter front-end validation of applicant information.  

    By actively seeking out these red flags and embracing modern verification practices, institutions can significantly bolster their defense.

    Actionable Strategies for Institutional Defense 

    This is the era of proactive defense, demanding that institutions build workflows that not only accommodate scrutiny but leverage it to strengthen their practices. 

    To achieve this, institutions must: 

    Empower Staff for Early Detection 

    Use Red Flag Reports to monitor for suspicious indicators such as shared IP addresses, duplicate bank accounts and invalid phone numbers. These reports empower your staff to pause questionable disbursements and trigger manual reviews, catching issues that might otherwise slip through. 

    Build Verification Workflows to Withstand Volume  

    Build scalable, repeatable workflows to efficiently handle identity checks, document intake and federal verification requirements. Implement triage systems that ensure timely reviews, minimizing student disruption while maintaining operational efficiency and compliance.   

    Create Strategic Friction 

    Introduce intentional friction points that deter fraudsters without impeding legitimate students. Examples include phone verification for refund information or holding disbursements until after the add/drop period. These small process shifts significantly raise the barrier for fraudulent activity, preventing large-scale losses. 

    Require the Financial Responsibility Agreement  

    Make it standard practice to collect signed Financial Responsibility Agreements (FRAs) before disbursement. Doing so strengthens your paper trail and creates another point of identity verification, helping deter those attempting to abuse the system.  

    Modernize Refund Security  

    Require muti-factor authentication (MFA) when students update refund profiles, and default to e-refunds over checks. Limit paper disbursements and ensure funds are only returned to verified payment methods, significantly reducing fraud risk and maintaining transaction integrity. 

    Showcase Strong Digital Infrastructure 

    When institutions adopt secure, transparent payment systems, they project competence. Adopting strong digital infrastructure is more than an operational improvement; it’s a powerful brand message. A secure system builds public trust and reinforces your institution’s responsible stewardship of student funds. 

    Break Down Silos and Align Teams

    Financial Aid cannot combat fraud in isolation. Establish a collaborative task force with key stakeholders from IT, Registrar and Academic Affairs. Faculty, for instance, are often early observers of suspicious academic behavior. When departments share insights, vulnerabilities are closed far more swiftly. 

    Create Real-Time Communication Loops  

    Facilitate consistent touchpoints between Financial Aid, Accounts Receivable and IT to rapidly flag and act on anomalies. Integrated communication accelerates response times and minimizes oversight risks. 

    Strengthen Awareness Across Campus 

    Incorporate scam awareness into existing financial literacy programs. Students who understand phishing and fraud risks are less likely to fall victim and more likely to report suspicious behavior.  

    Develop a Crisis Communication Playbook 

    A public incident of financial aid fraud extends beyond headlines; it directly threatens an institution’s credibility. Build a comprehensive crisis communication playbook that ensures a fast, transparent, and coordinated response. Proactive planning is crucial, and institutions can significantly strengthen their efforts by partnering with trusted reputation management experts. 

    When institutions elevate fraud prevention to a core business function, they safeguard far more than their balance sheets, protecting their reputation, enrollment pipeline and overall standing. 

    Why This Matters for Institutional Leaders 

    Fraud prevention is a strategic responsibility that demands the attention of every institutional leader. The consequences of fraud aren’t limited to financial aid offices. Fraud compromises presidential planning, marketing performance and enrollment numbers—all while chipping away at public trust.  If institutional leaders want to chart a course for sustainable growth, defense against fraud must be built into the foundation of that strategy.  

    Presidents

     For presidents, fraud erodes the central pillars that define institutional stability—financial resilience and decision-making confidence. Ghost enrollments and fake students distort budget forecasts, inflate success metrics and mask areas of real vulnerability. 

    Fraud prevention supports long-term vision by ensuring that enrollment, funding and performance data reflect institutional realities, not manipulations. In an environment where every resource must be justified, clarity is a leadership requirement.  

    Marketing Leaders

    Marketing teams are measured by outcomes. Fraud makes those outcomes unreliable. Invalid inquiries and ghost enrollments inflate to the top of the funnel, while wasting precious budget. For leaders who rely on brand perception to drive engagement and attract prospects, fraud directly undermines their efforts, risking a loss of trust and diminished return on investment.  

    Enrollment Leaders

    Enrollment leaders face rising stakes driven by declining traditional student populations and heightened expectations for conversions. In this environment, fraud distorts the metrics that enrollment leaders depend on. It artificially inflates applicant numbers, conceals melt and obscures true student movement through the funnel.  

    More importantly, fraudulent applications divert the time and energy of enrollment coaches. Every moment spent chasing a ghost applicant is a moment stolen from a real applicant who may never get the support they need. Over time, this leads to higher melt, poorer service and declining performance. Strategic financial aid conversations can refocus coaching efforts on real prospects and improve yield through trust-building and transparency. 

    Fraud prevention empowers enrollment leaders to understand their true audience and make decisions rooted in authentic student behavior, not artificial patterns. Aligning enrollment management strategies with proactive fraud prevention creates a foundation that drives sustained success.  

    Building a Resilient Institution 

    Fraud prevention is an ongoing commitment to institutional resilience. As fraudsters evolve their tactics, institutions must continually refine their defenses with smarter workflows, updated red flag criteria and technology. The most resilient schools treat fraud prevention as core infrastructure, integrating it into strategic planning rather than siloing it within financial departments. More importantly, many fraud safeguards also enhance the experience of students and staff by eliminating confusion and freeing teams to focus on supporting real students. When institutions take a proactive approach to fraud, they’re not only protecting their operations—they’re actively preserving the credibility and brand reputation that define long-term success. 

    EducationDynamics is here to help you turn defense into momentum. By aligning revenue strategy with reputation stewardship, we empower institutions to lead with clarity, act with confidence and build a foundation for success in an increasingly high-stakes environment.    

    Source link

  • What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

    What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

    In an era where higher education faces unprecedented challenges and opportunities, the recent Meltwater Summit offered crucial insights for leaders navigating a rapidly changing landscape. This gathering of creative minds, brand leaders and technology experts explored the critical intersection of compelling storytelling, branding and the power of artificial intelligence. Explore strategic takeaways poised to reshape how institutions connect with prospective students, build brand equity and harness AI to drive creative processes.  

    Creativity Flows with You 

    Reese Witherspoon set the tone with an honest reflection on the nature of creativity: it’s constantly flowing but rarely on a set schedule. The challenge isn’t finding ideas—it’s cultivating the environment and carving out dedicated time for them to flourish. The solution? Clear, consistent and intentional communication. Whether you’re bridging teams or brainstorming with collaborators, creating space for dialogue is what truly transforms good ideas into great ones. At EducationDynamics, we aren’t just completing tasks; we are constantly collaborating with each of our partners to ensure we produce the best content possible. Our solutions span creative services, brand strategy, awareness marketing and more—turning inspiration into action and strategy into results. 

    AI: A Teammate, Not a Replacement 

    AI emerged as a powerful ally throughout Meltwater Summit sessions, particularly when leveraged for the content creation process. One standout tactic shared was the “sandwich approach” to content creation, a straightforward framework for combining human creativity with AI support: 

    1. Draft with Intent: Begin by outlining your core message or ideas. This first layer is where your expertise and objectives take shape, setting the foundation for compelling content.  
    2. Expand with AI: Use AI tools to build upon your draft—generating copy variations, enhancing clarity or exploring new angles you may not have considered.  
    3. Refine with Purpose: Continue to refine and rework AI-enhanced content through your own lens. Strengthen the structure, sharpen the voice and align it with your audience and brand tone. Great content takes more than one pass; it’s built through deliberate iteration.  

    The takeaway was clear—AI isn’t here to replace your creativity. It should be used to to amplify it. When used intentionally, it becomes a partner in the process, helping ideas take shape faster than before. 

     At EducationDynamics, we embrace AI as a collaborative tool that helps streamline ideation and improve efficiency. It should be a jump-off point, not a final destination, supporting the creative process without replacing the human insight that drives it. 

    Prompt Writing with AI

    AI can be an amazing content marketing tool, especially when used to generate fresh ideas, streamline workflows, and tailor messaging for specific audiences. In order to achieve these goals using AI, effective prompt writing is also a critical asset.  

    While a typical Google search might consist of just a few words, an effective AI prompt can span hundreds. The more detail you provide, the better your results will be. Don’t hesitate to ask AI to evaluate or improve your original prompt; collaboration is your asset when using AI. Treat an AI assistant as a teammate. Work with it, and understand it is there to work the foundation, not complete it.  

    Important Tip: Protect your data. Avoid sharing sensitive information with public AI tools, and use secure, private systems that align with your institution’s compliance and governance policies. 

    Smarter Workflows with AI

    AI isn’t just for writing. It can streamline your entire workflow. From summarizing analytics and setting alerts for media mentions to helping coordinate across teams, AI is becoming an indispensable partner in day-to-day operations.

    The takeaway: AI won’t take your job—but it might take over the tasks that are holding you back from your best work.

    Content That Captures and Connects 

    Creative content marketing has the power to elevate your institution’s voice and drive meaningful engagement across platforms. Today’s most effective content does more than inform; it creates an emotional connection. That means capturing content that feels real, engaging and multi-layered. Even one filming session can yield a wealth of valuable content. In each filming session, aim to produce the following: 

    • A core message or question 
    • Authentic behind-the-scenes footage 

    At EducationDynamics, our creative services span the full content spectrum—including Organic Social strategies designed to help institutions tell their stories in ways that resonate and inspire, reaching students right at their fingertips.  

    Strategic Content Planning

    For university marketing leaders and content marketing managers alike, every piece of content should align with your larger content calendar and overarching brand goals. Don’t post just to fill the gap. Each piece should serve one (or more) of three purposes:

    • Educate: Deliver useful and relevant information. 
    • Engage: Spark genuine conversation and connection. 
    • Encourage: Motivate your audience to act, advocate, or explore further

    In higher education, for example, students crave content that both informs and resonates emotionally. Whether highlighting everyday moments or preparing for crisis communication, a plan—and a designated point of contact—ensures you can respond quickly and effectively.  

    Always ask: How does this content deepen connections, build school pride or inform?   You’re not just telling a story—you’re shaping your institution’s impact.  

    Build With Intention

    From AI integration to authentic content creation, one message echoed throughout this year’s Meltwater Summit: success in today’s digital world means being intentional.  

    The institutions that thrive are the ones building with purpose, thoughtfully engaging audiences and effectively leveraging technology. They listen, adapt and invest in strategies that meet the Modern Learner where they are, contributing to overall brand health and engagement.  

    Purposeful creation begins with understanding your community, amplifying their voices and delivering value through every interaction. As a higher education marketing agency, we empower institutions to transform attention into enrollment and inspire students to become advocates.  

    Your institution has the foundation: vision, community and purpose. With the right tools and the right partner, you can turn that foundation into measurable growth that aligns with your goals. If you are ready to grow with intention and engage on a deeper level, EducationDynamics is here to support you.  

    Source link