Tag: Higher

  • UC System Reverses Decision to End Incentives for Postdocs

    UC System Reverses Decision to End Incentives for Postdocs

    Justin Sullivan/Getty Images

    In a letter to system chancellors Tuesday, University of California system president James Milliken said he would not end financial support for hiring postdoctoral fellows out of the UC President’s Postdoctoral Fellowship Program. 

    A system spokesperson told Inside Higher Ed earlier this month that the UC office had decided to halt its $85,000 per fellow, per year, hiring incentives beginning with fellows hired as full-time faculty after summer 2025. 

    “Given the myriad challenges currently facing UC—including disruptions in billions of dollars in annual federal support, as well as uncertainty around the state budget—reasonable questions were raised in recent months about whether the University could maintain the commitment to current levels of incentive funding,” Milliken wrote in the Tuesday letter. 

    He said he considered a proposal to sunset the incentive program but ultimately decided against it. Still, he said, there may be some future changes to the program, including a potential cap on the number of incentives supported and changes to how they are distributed across system campuses. 

    “After learning more about the history and success of the program and weighing the thoughtful perspectives that have been shared, I have concluded that barring extraordinary financial setbacks, the PPFP faculty hiring incentive program will continue while the University continues to assess the program’s structure as well as its long-term financial sustainability.”

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  • McMahon Says ED Agreements Are Temporary

    McMahon Says ED Agreements Are Temporary

    Jim Watson/AFP/Getty Images

    To Education Secretary Linda McMahon, outsourcing education-related grant programs to other federal departments is just a “proof of concept” for her larger goal—closing the 45-year-old agency.

    “Let’s move programs out on a temporary basis. Let’s see how the work is done. What is the result? What is the outcome?” she said in an all-staff meeting at the department Tuesday, shortly after publicly announcing six interagency agreements. “And if it has worked and we have proven that this is the best way to do it, then we’ll ask Congress to codify this and make it a permanent move.” (The meeting was closed to the public. All quotes are pulled from a recording obtained by Inside Higher Ed.)

    In 20 minutes, the secretary explained her plan and the framework through which she hopes her employees and the nation will view it.

    “We are not talking about shutting down the Department of Education. We are talking about returning education to states where it belongs,” she said. “That is the right messaging.”

    McMahon cited polling that she said showed that while the public doesn’t support shutting down ED, respondents are more supportive when they hear the plan still preserves ED’s programs by sending them to other agencies.

    A restructuring like the one in Tuesday’s announcement has been rumored for months, and the changes mirror recommendations outlined in Project 2025—a conservative blueprint that called for closing ED. (The education section of Project 2025 was spearheaded by Lindsey Burke, who is now the department’s deputy chief of staff for policy and programs.)

    To advance President Trump’s goal of shuttering the agency, McMahon has previously shipped career and technical education programs to the Department of Labor and laid off nearly half of her staff.

    But while the secretary said she understands the “unrest” and “uncertainty” the reductions in force have caused and stressed that they were hard decisions made with the “greatest of thought and care,” she stood firm on her belief that they were necessary.

    “I applaud and appreciate everything that every one of you in this room is doing and has done over the years,” she said. “I’m not saying to any one of you that your efforts aren’t good enough—what I’m saying is the policies behind those efforts have not been good enough.”

    McMahon then argued that the first agreement reached earlier this year with Labor has paid off.

    By co-managing, “we can be more efficient and economical,” she said. “For instance, we’ve utilized Labor’s system now on grant drawdowns, and we’ve drawn down over 500 already, and they work very proficiently. It’s a better system than we had here.”

    Although some conservatives praised the administration’s actions, others cast doubt on their magnitude or argued they were distracting attention from what really matters. For Margaret Spellings, former education secretary under President George W. Bush, that’s the “economic emergency” of improving student outcomes.

    “Moving programs from one department to another does not actually eliminate the federal bureaucracy, and it may make the system harder for students, teachers and families to navigate and get the support they need,” she said. “We need to keep the main thing the main thing, and that is how to improve education and outcomes for all students.”

    McMahon, on the other hand, told employees that this move is key to doing just that.

    “We want to make sure that [students] understand there are many opportunities for them … that there are programs that will give them a great livelihood, whether they want to be electricians or doctors or Indian chiefs,” she said. “We are not closing education; we are lifting education up.”

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  • Higher Education Labor United ("HELU") November 2025 Report

    Higher Education Labor United ("HELU") November 2025 Report

     

    November 2025 HELU Chair’s Message

    Billionaires and the ultra-wealthy have no place in setting the future agenda for higher ed. We – the students, community members, workers that actually make the campus work – do. 

     

    Upcoming Events:

     
     

    From the Blog:

    In Michigan, the MI HELU coalition decided that we wanted to get ahead of the curve by providing candidates with a forum that focused exclusively on Higher Education and the challenges we are facing.

    Together, we’re fighting back against the demonization of higher ed and we won’t cave to governmental bullying to water down our education system with the goal of elimination. Our students deserve better, and so do we.

    Founded in 2020 during the initial phase of the COVID-19 pandemic, Scholars for a New Deal for Higher Education (SNDHE) is a group of teachers and researchers committed to rebuilding our colleges and universities so that they can be a true public resource for everyone.

    And now [New York is] being punished by a federal government that sees organized labor, public education, and social investment as threats instead of strengths.

    Public protest and influencing public opinion is keeping UCW (CWA Local 3821) busy. Members have been fighting fiercely to Defend Remote Work at their state institutions.

     

    Want to support our work? Make a contribution.

    We invite you to support HELU’s work by making a direct financial contribution. While HELU’s main source of income is solidarity pledges from member organizations, these funds from individuals help us to grow capacity as we work to align the higher ed labor movement.

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  • Is Higher Ed Broken?

    Is Higher Ed Broken?

    During the recent government shutdown, I bravely traveled to Philadelphia for the annual meeting of the Association of Public and Land-grant Universities’ annual meeting. Then I hung out at Bryn Mawr College, where Marjorie Hass, president of the Council of Independent Colleges, gave a fantastic talk about curriculum to a big group (that included not that many faculty). Finally, I Amtraked up to a conference at Drew University in New Jersey. In one week, I made the rounds of what most people think of as “college.”

    In my role as creator of Inside Higher Ed’s wacky weekly newsletter The Sandbox, I go to plenty of higher ed conferences. The Drew gathering was a horse of another color. It convened 150 people from various sectors of learning—tech gurus, mentorship experts, K–12 educators, innovators in experiential learning, those who have started new organizations and institutions—to talk about the future of higher ed.

    The Drew convening opened with a talk by Michael Horn of the Harvard Graduate School of Education. As a reminder, in 2013, he and Clayton Christensen predicted in a New York Times op-ed that online education was going to disrupt our sector and that 25 percent of struggling colleges and universities were going to close. He presented new research that shows dozens of brand-name schools in New England could now be in deep financial doo doo.

    One of the questions at Drew was “What is the purpose of higher education?” If you ask faculty, the answers are likely to loftily uphold ideals we all believe: to open minds, spark curiosity, even help build citizens who will maintain our (endangered) democracy. Most will rightly claim that colleges and universities are engines of economic opportunity.

    When I asked my students at a regional public what they wanted out of their education, they parroted these ideas. They came to be challenged, to meet people unlike themselves, to think differently. College, they complained noted, instills discipline and helps them ease into adulthood. Most believed in the value of a traditional liberal arts education.

    This is not surprising because, well, they’re college students and they’ve been chugging the Kool-Aid we serve them. We live these values when they come to our campuses. My old friend Stanley Hauerwas, the potty-mouthed esteemed theologian, used to say in typical fashion, “I don’t want my students to make up their goddamned minds; they don’t have minds worth making up until I’ve taught them.” Coming to college can feel for many the way Dorothy did when she went over the rainbow. Life goes from drab sepia tones to a Technicolor.

    Twenty years ago, when I won the lottery became faculty, things were still pretty Emerald City–esque. I had landed a tenure-track job after a couple different careers as a nine-to-fiver. What a luxurious and privileged position! How many other employees have this kind of flexibility, job security and, well, lack of accountability?

    But boy howdy, we’re back in dusty Kansas.

    Because here’s the thing: As enrollments drop, state and federal support withers, and philanthropic dollars are necessary to keep our citizens safe, fed and healthy, the number of faculty at most institutions has remained mostly unchanged while expenses continue to rise. This is a math problem a fifth grader could solve. We need to adapt if we want to continue to prepare the next generations to keep our country going.

    A handful of elite institutions have turned themselves into high-end brands, with people mistaking exclusivity for excellence and the national media mistaking them for the whole sector, fueling the rankings arms race and copycat syndrome.

    Meanwhile, most of us are stuck in the messy middle, trying to do everything everywhere all at once. Research, workforce training, student life, athletics, DEI, study abroad, mental health—missions layered like geological strata. The result? Silos, identity crisis, bloat and burnout.

    The sad truth is that few people outside academe are convinced we’re doing a good job. That includes not just the disaffected without degrees who were told they were losers if they didn’t go to college, but plenty of professionals who did and are still paying off debt and are not convinced their kids should follow that path. Plus, the children of privilege are dropping out of fancy-pants schools to work at start-ups. For many young people, the choice now is not which college to attend but whether to bother going at all.

    There are still plenty of folks who want access to more education, and we have to remember that most degree seekers aren’t of traditional college age. But that doesn’t mean even they want to buy what we’re currently selling. There are nearly 4,000 institutions of higher learning in this country. Some will survive, others will thrive, and for some, it may end up looking like the Hunger Games.

    At dinner with a dozen presidents this fall, one told a story that captured how resistance to current reality can end. That president had been warning his faculty about the financial cliff ahead. They either didn’t believe him or couldn’t be bothered to figure out how to change. Then he told them the school was closing and handed out pink slips. That’s what happens when you wait for someone else to solve the math problem.

    Those in the group that Michael Horn and Clay Christensen said were going to go belly up—small privates and regional publics—are going to have to do some hard rethinking and find a way to be something other than, in the formulation of Jeff Selingo, “Comprehensive U.”

    We’ve been able to muddle through with tiny ivory towers on each campus: disciplinary niches, departments, divisions, colleges. The world, however, does not follow the ways of our little chessboard pieces that each move in their quirky little ways.

    We are in the midst of some serious paradigm shifts, folks. Not just in the last two decades, but in the past two years, since AI began to change every aspect of life as we know it, whether you like it or not (and yes, I know that many do not like it and stick their fingers in their ears saying la la la I can’t hear you).

    This is why the Drew convening felt like going from sepia tones to Oz. If there was a man behind the curtain, it was the visionary president of Drew, Hilary Link, whose scholarship on the Renaissance shows that we already have within us what we need, if we’re only able to see from a different perspective. This perpetual learner has been on an 18-month journey asking questions of all different types of thinkers and trying to figure out where to go next. The convening was a first step in consolidating what she’s learned, backed by a university board that understands the survival challenges and prizes boldness.

    In the final session, President Link asked me to talk about innovations I’ve seen as I talk to presidents around the country. The sad truth is that while there are many creative leaders well aware of the need to change, they face resistance from the usual suspects.

    Boards are often filled with well-meaning and accomplished people who went to college in another era and may not understand much about our current environment.

    And faculty cling to traditions that define their own legitimacy. The Angry Eight (or Furious Five or Irate Individual) on a campus can stop brilliant ideas in two sessions of the Faculty Senate. And while these longtime faculty members try to burn it all down, they rarely come up with realistic and informed solutions to move forward.

    Because of resistance from above or below, institutions are cycling through presidents faster than drug-aided Lance Armstrong could pedal, leaving little time for anything but triage. Finding good examples of meaningful innovation is hard.

    So, I pointed to a quirky example that has caught my attention. The Community Solution Education System consists of six private, previously independent not-for-profit institutions that act as one entity. They share infrastructure and an overarching mission while maintaining their individuality. This approach takes aim at the real obstacles: redundancy, inefficiency, low morale, leadership churn and the isolation that keeps colleges from learning from one another. It smashes the silos.

    Shared services for essential stuff—HR, IT, procurement—free up resources for student services. Networks of presidents and provosts who actually talk to one another about practical, scalable solutions. Small, niche-y colleges get the efficiencies of large ones without losing their soul.

    Collaboration and radical cooperation, not competition, might be higher ed’s best survival strategy. The Community Solution proves that shared purpose doesn’t have to mean sameness. It’s one of the rare higher ed innovations not about shiny tech or brand reinvention but about rebuilding the scorched environment of the ecosystem itself.

    The ground beneath us is shifting faster than ChatGPT could rewrite this essay. One of the speakers at the meeting in New Jersey aptly quoted the boss. Bruce Springsteen sang, “I can’t tell my courage from my desperation.” Yep. As long as it motivates you to get shit done, does it really matter which one it is?

    Rachel Toor is a contributing editor at Inside Higher Ed and the co-founder of The Sandbox, a weekly newsletter that allows presidents and chancellors to write anonymously. She is also a professor of creative writing and the author of books on weirdly diverse subjects. Reach her here with questions, comments and complaints compliments.

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  • Teaching as a Sacred Life (opinion)

    Teaching as a Sacred Life (opinion)

    Some people dream about retirement as heaven; I see it as hell. I do not wish to retire. I am only 80 and have been a college professor for a mere 56 years. I’m a workaholic and I have every reason to continue. My office is my Shangri-La. In a small space, it is a mini-museum of an entire career—2,000 books, plaques for well beyond a dozen teaching and scholarship awards, many photographs, travel mementos from around the world, and artifacts of every kind. All organized and I know where everything is. I look around and remember. And there is much to remember. Students from across the institution sometimes drop in just to marvel at what this office says about a career. I once wrote an article on one’s office as a teaching tool.

    I’m a fairly ordinary guy. My degrees would not raise any eyebrows—undergraduate from a directional-named tertiary regional university, Ph.D. from my home-state Midwestern university. A tour in Vietnam and church-related travels all over the globe add some zest. I have had some successes in the academic world—books, lots of articles, some wider recognition and campus leadership roles. I’ve been department chair for 35 years; “it is a small place.” I’ve had some offers all the way up to a presidency inquiry. I’ve spurned them all. 

    I am a teacher, the highest calling in this human existence and at a place best suited for my practice. A colleague called our role “a slice of heaven breaking into this earthly realm.” He was right. It isn’t what I do; it is who I am. Back when I began graduate school, jobs in my discipline were plentiful. My early predecessors scrambled for prestigious appointments and got them. I declared from day one that what I wanted was a small liberal arts college where I could affect students’ lives. Some accused me of low aspirations. My adviser proclaimed, “You can do better than that.” However, things changed for historians dramatically in the mid-1970s, and the opportunities, prestigious and other, dried up. But I was fortunate; my desires came about.

    Teaching is about mentoring students. And I have had my share. Of the majors, at least, I remember almost all of them, now in the upper hundreds. They have done well. I’m committed to that. I remember from my first year, my first high-profile student received a prestigious national Ph.D. award. I was ecstatic. She retired many years ago as a prominent scholar and provost. And I am just as enthusiastic about the several graduates from this past spring who went on to top graduate and professional schools and good career opportunities.

    I am proud to hope that I have played a role in their becoming. If it is my fortune, they will join the ranks who check in periodically, send cards and letters, get married (and divorced), have kids, and come by to see me occasionally. Maybe it is just to confirm if the old man is still alive. I have several second-generation majors and a couple of third-generation ones—again, “it is that kind of place.” I have stories about their parents and grandparents, a bit disconcerting to their elders. I’m a storyteller and I have an almost inexhaustive supply. I’ve lived a lot of life, and this is a tool to employ in speaking to new generations of students. We travel quite a bit, and every place we go, every book read, movie watched, indeed every experience, I approach didactically. How does this become part of my classroom and student learning?

    I’ve heard the cliché that we should teach learning to think, not what to think. Yes, but we also have a greater responsibility. I’m not tolerant enough to accept that genocide is OK, rape is just fine or that the world is flat and John F. Kennedy is alive in a hospital in Dallas. That is the antithesis of intellect. I have little patience for conspiracy theorists or patent immorality, even if there is a lot of both going around. Our goals must be higher, our expectations more worthy.

    But it isn’t just about the students. I’ve hired several department members, selected to perpetuate the purposes we want to achieve. My job is to model the norms and culture that have made us successful and for my colleagues to achieve their best selves. The greatest tribute that I have received in my career was from a now-deceased member of the department who proclaimed, “His greatest strength as a leader is that he is so deeply committed to our success that he is just as pleased to see our work succeed as he is to see his own work succeed.” I hope that I have lived up to that high accolade.

    I do not enjoy summer, because my colleagues and our students are not around much. No hanging out in the office talking about everything from books, politics, philosophy, culture, teaching and maybe a little gossip. I find it hard to come to grips with what a full year would be as an extended summer. I can only read and write so many hours a day, especially if I can’t see it manifest itself in the classroom. I’ve been at this long enough to know that no matter your stature, when you are gone, your shelf life is short. In four years, or three, in many cases today, you are just a name that the ever-cycling group of current students may or may not have heard about, but in any case, you aren’t impacting them directly.

    Everything about this academic life hasn’t been idyllic. Pay may have been less than ideal, frustrations exist, challenges are around every corner and today the very existence of my discipline, type of institution and indeed the liberal arts are under threat from forces internal and external.

    I know that someday my portion of the quest will come to an end. Health is precarious, the mind fragile, life full of the unsuspected. I’ve witnessed that from 50-plus years of colleagues. I know my vulnerabilities—back surgeries, hearing and creeping infirmities. Things can change in the blink of an eye. But as long as mind and body cooperate, I remain a teacher, the highest calling with which we mortals are graced. It is my slice of heaven, and, as for my students and my sacred department office space, I do not want to give up either prematurely.

    Joe P. Dunn is the Charles A. Dana Professor of History and Politics at Converse University.

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  • Volunteer EMTs Provide Medical Response Support on Campus

    Volunteer EMTs Provide Medical Response Support on Campus

    On a normal day on the Florida State University campus, it’s not unusual to see a student drive by in a vehicle equipped with sirens and the name “Medical Response Unit” plastered to the side.

    “I saw everybody driving around in the golf carts and I really wanted to know what was happening,” said neuroscience major Anakha Vargheese.

    The vehicles are part of a student-led emergency medical response unit, connected to the student health center, that trains student volunteers to provide health care and assistance to their peers.

    For the university, the unit provides emergency response support and health education to all students. For volunteers, the experience gives them needed work-based learning and professional development for future careers as medical professionals.

    In action: FSU’s Medical Response Unit includes more than 150 trained student volunteers on staff, including Vargheese, who serves as director of administration for the unit. Volunteers are certified in various roles, including emergency medical technicians and paramedics.

    To be eligible, students must be empathetic and committed to improving campus health and welfare. All volunteers agree to participate for four semesters including training, so students are primarily admitted in their first or second year of college.

    The unit is well-known on campus, and the competition to earn a spot on the crew is fierce. In the most recent application cycle, MRU received 350 applications for 50 positions, said Bryce Couey, a senior biology major who serves as executive director for the MRU.

    At the start of the term, students accepted to the program are assigned to a crew of three or four people, including one trainee who shadows the crew for the semester. Crews serve two-hour-and-fifteen-minute shifts between 7:45 a.m. and 6 p.m. and may be called on to help bandage a sprained ankle, provide transport to the campus health center or address whatever other issues may arise.

    MRU volunteers provide care for campus community members at campus events, including football tailgates and an annual carnival.

    During the academic year, volunteers cover various campus events, including football tailgates, baseball games, student organization events, intramural sports, the homecoming parade and an annual circus event, which is Vargheese’s favorite.

    “One thing coming into the MRU that I really wanted to gain was clinical experience,” Vargheese said. “But another additional thing that I got out of it was the community and the people. So just being able to spend time with your friends and your crew at these really special events, it’s really fun.”

    The unit has an assortment of vehicles to perform emergency responses, including SUVs, electric carts and a mobile first aid trailer, each equipped with emergency lights, sirens and medical equipment.

    The unit also provides educational training sessions and certification for other students, including Stop the Bleed, which provides a national training certificate for bystanders to control a bleeding emergency before professionals arrive.

    In addition, the unit leads two trainings developed in house for FSU students to recognize and respond to emergency situations, said program director Michael Stewart-Meza; one is tailored for students in fraternity and sorority life and another for the general campus population.

    The impact: The unit is one way FSU hopes to destigmatize receiving help among the campus community.

    “Before and after their shifts, [volunteers] are roaming around campus and attending class in their MRU uniforms,” Stewart-Meza said. “It develops a comfortability that other students will have with them. They’re their classmates, they’re their friends and they’re in the sororities and fraternities with them.”

    Both Couey and Vargheese initially joined MRU to gain clinical experience for their premed education, but the experience has also taught them personal and professional skills, as well as helped them create a sense of connection on campus.

    “It has made me a better person,” Couey said. “I was very introverted when I joined the unit, and I feel as if the people in the unit and the unit itself have gotten me out of my shell and allowed me to grow into the best version of myself.”

    “Being out there in the field and treating patients, caring for them in whatever way that we can, it’s really affirming and rewarding,” said Vargheese. “Without MRU here at college, I don’t know what I’d be doing. I really found my place.”

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  • Dismantling of ED Prompts Flurry of Reactions

    Dismantling of ED Prompts Flurry of Reactions

    Dismantling of ED Prompts Flurry of Reactions

    jessica.blake@…

    Tue, 11/18/2025 – 09:00 PM

    Numerous higher ed leaders, advocates and politicians weighed in on McMahon’s plan to ship several ED programs to other agencies. Here’s a snapshot of what they said.

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  • Labour takes steps to bring higher education and local skills closer together

    Labour takes steps to bring higher education and local skills closer together

    The post-16 white paper promised to strengthen statutory guidance on local skills improvement plans (LSIPs), including “clearer expectations on higher education providers to engage” and a move to make the plans cover skills all the way up to level 8.

    This greater roles for universities in LSIPs was gestured at in Skills England’s ministerial guidance, and even announced by Labour in opposition.

    Now, the revised guidance has been published – and the push for higher education providers to play a more central role has indeed materialised.

    This is a local shop

    LSIPs were introduced in the Skills and Post-16 Education Act under the last government as employer-owned priorities and actions around skills needs and the provision of technical education in a designated local area of England. Some 38 different plans were approved by the Secretary of State in summer 2023, with annual progress reports following – you can find them all on this page if you don’t mind navigating through some confusingly designed websites.

    That legislation also introduced mechanisms to assess how well education providers were contributing to the plans – for example, accountability agreements for further education colleges. For higher education institutions, the only mention of accountability in the old guidance was an enjoinder to make a note of activity related to LSIP priorities in strategic plans. The previous government framing around LSIPs was notably quiet on the role of higher education, as we’ve noted before – which is not to say that many HE institutions didn’t get involved, to greater or lesser extents (the progress reports linked above demonstrate this, though in a non-systematic way).

    LSIPs cover a three-year period, so a new round in summer 2026 is Labour’s big chance to reshape them in its preferred fashion. Today’s guidance is to be used for an LSIP draft submitted by the end of March, and – pending government approval – the new plans will be published in or around June next year.

    The areas covered by LSIPs, and the corresponding employer representative bodies (ERBs), have also been shifting – today we get the latest areas confirmed, now sensibly contiguous with local authority areas. An additional wrinkle that Labour announced in last year’s devolution white paper is for so-called strategic authorities (“mayoral and non-mayoral combined authorities, combined county authorities, and the Greater London Authority”) to take joint ownership of LSIPs, along with ERBs. Eventually everywhere will be in a strategic authority – one day – but today’s guidance is in many places split depending on whether the LSIP is or is not in a more devolved part of England.

    Best laid plans

    LSIPs are a complicated undertaking at the best of times – as the government puts it, they “unite employers, strategic authorities, higher education, further education and independent training providers and wider stakeholders in solving skills challenges together.” Their effectiveness in really driving change remains unproven but – in theory – they respond to calls for a skills system that is planned at a local rather than central government level (or one that is not planned at all).

    The new guidance confirms just quite how complex an endeavour putting a plan together has become. New LSIPs will need to join up with the industrial strategy and its sector plans, “as far as they relate to industries within the local area.” This will also create synergies (or cross-purposes) with the new local growth plans for mayoral authorities announced at the spending review, which focus on economic development, and the Local Get Britain Working Plans (GBWPs) which are supposed to be looking at “broader causes of economic inactivity.”

    The guidance references a need for a read-across to the clean energy jobs plan (the LSIPs legislation placed a requirement on the plans to consider the environment), but this presumably will equally apply all the other forthcoming workforce strategies – now renamed as jobs plans, keep up – that different sectors are being obliged to come up with for purposes of linking migration and skills.

    And in perhaps the most notable shift of all, the new Labour version of the LSIP is instructed to pay heed to the post-16 white paper, and specifically the new prime ministerial targets for participation in higher-level learning. This is even presented as the first bullet point in the list of what the Secretary of State will take into account in the approval process. Reading between the lines, it looks like the government will be wanting plans which are relatively bullish on the growth of provision, including – but not only – at levels 4 and 5.

    Skills England is tasked with monitoring and oversight, as well as providing copious data to inform the plans’ development.

    Get HE in

    As set out in the new guidance at least, each LSIP will function as a little microcosm of the more coherent and cooperative education and skills landscape that Labour is swinging for in its white paper vision. Whether the plans can really drive these reforms, or simply reflect their framing, is another question – but there’s similar language about asking both further and higher education providers to lean in and

    work together in support of the ambitions set out in their respective LSIP, creating a more coherent post-16 education system with better pathways and opportunities to progress from entry up to higher level skills, enabled by the Lifelong Learning Entitlement.

    As mentioned, LSIPs will now be required to run the full gamut of technical education from entry level up to level 8, having previously been limited to level 6 provision as a cut-off. Asking employers and local areas to think about postgraduate-level skills needs is a bit of a watershed moment, even if the government itself seems to have only limited appetite for much policy change, and it will be fascinating to see what comes of it.

    Perhaps it’s the paucity of much proper government support for the higher education sector in recent years which leads me to celebrate this, but the language in the guidance around higher education’s fit within local systems feels spot on, in terms of how the sector would like itself to be understood:

    Higher education providers (HEPs) are focal points for higher level technical skills, research and innovation. The differences in mission, specialisms and strategic objectives between different types of institutions mean that HEPs can add unique value to local skill systems in a variety of ways, including through industry partnerships, research-led innovation, and national and international development initiatives; as well as feeding in higher education specific intelligence, such as graduate outcomes or skills pipeline data, to complement and add to further education and employer data.

    What getting stuck in looks like

    Both HE and FE providers will be expected to play a role in LSIP governance. Core elements of the new plans will need to include details of how both types of providers have been engaged in shaping the priorities and actions, as well as identifying challenges, and set out how they will support implementation and review progress.

    The potential actions included within LSIPs are varied, but it’s anticipated that they will speak to both improving the local skills “offer” – including changes that higher and further education providers can make to better align provision with the skills needs of the area and to simplify access – and to raise awareness of existing provision, helping both employers and learners to better understand what’s available.

    On the latter, there’s a nice moment where the guidance makes a genuinely sensible suggestion:

    Where engagement between higher education providers and LSIPs has not previously taken place, ERBs (and Strategic Authorities) may find engaging with the heads of careers and employability (who tend to work on skills development and measuring skills impact) a useful starting point.

    Higher education institutions will be “expected” (more on that later) to help ERBs and local government structures help map higher technical skills needs, share information about what they currently offer, and reflect on how their provision can be more responsive. And help with evaluation, and use their subject expertise and industry links to help develop the technical skills of staff elsewhere. And employ their national and international reach to gather best practice. It’s almost as if universities are teeming hives of resource and capable people, rather than ivory towers intent on remaining aloof from their local areas.

    Plus there’s an expectation for collaboration with further education and with other higher education providers to, “where appropriate”,

    create a more strategically planned response to skills needs, leading to improved local and regional coverage and coordination.

    It all sounds very nice if it works – and it all helps to flesh out the how of the white paper’s grand but largely un-operationalised ideas.

    Who’s accountable then?

    In its promises to give universities a “seat at the table” in LSIPs, it sounded like there was the possibility of Labour introducing a degree of accountability for higher education institutions, in the same way that applies to further education colleges (both through accountability agreements with DfE, and in a growing emphasis on local skills in Ofsted inspections). Research from the Association of Colleges has previously highlighted universities’ lack of formal accountability within the LSIP system as a mild bone of contention among stakeholders.

    This hasn’t happened – as far as accountability applies to higher education institutions’ role in the plans, it will remain limited to an expectation that activity is recorded in strategic or business plans, as was previously the case. There is now also encouragement for HEIs to “publicly communicate their role in the LSIP in other ways.” What we do get much more of is an emphasis on those responsible for the plans to seek out and involve the higher education sector.

    We therefore run up against the same issues that dog Labour’s HE agenda elsewhere – there might be an attractive vision of collaboration and coherence, which all things being equal the sector would be well-disposed towards, but at a time of maximum turmoil and with incentives pointing in other directions, can it really gel? Otherwise put: is dedicating enormous resource, goodwill and strategic direction to local needs a prudent choice for institutions battling to survive, or would they be better off focusing on recruiting every single last international student they can get their hands on for the rest of the Parliament? To which we might also add that the retrenchment in higher education civic work that seems to be taking place in some areas has likely already damaged some of the required structures and led to the loss of needed expertise.

    It’s a similar story elsewhere in the system: local government structures have never been more stretched, devolution-related reforms are still in their infancy, and while employer groupings may be well-placed to say what skills they would like more of, are they really effective stewards of fiendishly complicated local projects involving multiple actors and spotty data?

    A set of 39 well thought through and carefully monitored LSIPs at the heart of a responsive ecosystem of employers, HE and FE, and local government – each with one eye on the industrial strategy, and another on an area’s own specific character – would do wonders for Labour’s education and skills agenda. But the conditions need to be in place for it to emerge, and right now it feels like quite the reach.

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  • InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    Higher ed is no longer inching towards change; it’s being forced to confront it. Demographic shifts, economic pressures and the rise of AI have exposed the cracks in legacy systems. The old playbook isn’t just outdated—it’s a liability. Institutions that cling to it risk irrelevance. 

    InsightsEDU 2026, happening February 17-19, 2026 at the Westin Fort Lauderdale, arrives with clear purpose: help higher ed leaders move faster, think bigger and build adaptive strategies that meet the moment

    This year’s theme, The Future Unbound, is a call to action. It invites leaders to challenge assumptions, dismantle silos and make bold decisions that drive real transformation. 

    In service of that mission, we’ve curated a speaker lineup and session program built around reinvention, student-centered innovation and the levers of growth that will define the next era. 

    Here’s your first look at the voices and ideas shaping InsightsEDU 2026. 

    Explore the Sessions Reinventing Higher Ed’s Playbook 

    The Great Reinvention 

    A candid fireside conversation with university presidents who are leading from the front. Expect bold perspectives on what higher ed must dismantle, redesign and accelerate to stay relevant in a rapidly shifting landscape. 

    Opening Session: The Modern Learner Intel 

    Get exclusive first-look access to EducationDynamics’ 2026 research on today’s Modern Learners—what they value, how they make decisions and why flexibility, career outcomes and undeniable ROI now drive every enrollment decision. 

    The AI-Powered Marketer: Evolving Your Approach for the ChatGPT Era 

    EducationDynamics’ Vice President of Marketing reveals how AI is rewriting the rules of search, content and digital engagement—and what marketers must do now to stay ahead. Learn how to unify search, social and storytelling into a single, high-performing strategy that meets today’s learners on their terms and moves them from first click to enrollment.  

    Aligning for Impact: Credentialing That Connects Campuses, Students & Employers  

    See how one institution built stackable, employer-aligned credentials that meet workforce demand and create clear career pathways, plus practical strategies any campus can use to deepen employer partnerships and market high-value programs. 

    AI for All Learners: Integrating AI Across Career Pathways 

    Learn how institutions are integrating AI across disciplines through accessible, scalable curriculum design. Attendees will leave with a sample syllabus, implementation roadmap and lessons learned from bringing AI education to diverse learners, including high-barrier communities. 

    Leading After Rapid Transformation: Culture, Clarity, and “What’s Next” in Higher Ed Marketing 

    Leaders from University of Cincinnati Online reflect on how to move forward after organizational transformation, discussing how they rebuilt culture, aligned teams and kept momentum amid ongoing change. Expect honest insights on sustaining creativity, clarity and trust in a world where transformation never stops. 

    Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner 

    This session brings together university leaders and EducationDynamics enrollment experts to unpack how to break down silos and build a unified enrollment strategy that strengthens your brand, improves outcomes and meets the diverse needs of today’s Modern Learner. 

    InsightsEDU 2026 brings together changemakers from across the sector—each session designed to spark new thinking, foster connection and fuel collective reinvention. Explore the full, evolving agenda here.  

    Meet the Speakers Disrupting the Status Quo  

    From enrollment innovators to digital trailblazers, this year’s speakers are united by one goal: help institutions evolve faster than the market around them. Here’s a preview of who’s taking the stage. 

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: Opening Session,The Modern Learner Intel

    Amanda Serafin

    Associate Vice President of Enrollment at Indiana Wesleyan University 
    With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

    At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

    Session: Mystery Shopping 2.0

    Alex Minot

    Client Partner Lead at Snapchat
    As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

    At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

    Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

    Chris Marpo

    Head of Education Partnerships at Reddit
    As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

    Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

    Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

    Kevin Halle


    VP of Enrollment at Wayne State College
    With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

    At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

    Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session:  Opening Session, The Modern Learner Intel

    The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our Speakers page

    This Isn’t Just a Conference. It’s a Catalyst. 

    Higher ed doesn’t need just another conference. It needs transformation. 

    InsightsEDU 2026 is where bold leaders confront what’s broken, challenge what’s outdated and build what’s next. If you’re ready to lead the future of higher education, this is your moment. 

    Join us in Fort Lauderdale and help rewrite the playbook for what comes next. 

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  • Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now 

    Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now 

    Trust in colleges and universities is slipping. Public narratives about higher education are being shaped without institutional input. At the same time, search behaviors that marketing teams have spent years refining are being rapidly overtaken by artificial intelligence and that shift is fundamentally altering how visibility is earned and maintained. If institutions do not begin treating public relations as a strategic imperative they risk being left out of the conversations that define relevance. 

    The urgency becomes clearer when we look at the data. According to our 2026 Landscape of Higher Education Report, 74% of Americans in 2010 believed college was “very important” to success. By 2025, that number has dropped to just 35%, as shown in Gallup’s latest trend data. Meanwhile, the percentage of people saying college is “not too important” has increased fivefold. These are not isolated shifts in public opinion. They are broad signals that confidence in higher education is diminishing and with it, the sector’s influence in shaping the future workforce and civic landscape. The reality that this is not business as usual, but what comes next, is becoming harder for leadership teams to ignore. 

    Despite this, many institutions continue to rely on messaging frameworks and digital strategies that were designed for a web environment that no longer exists. 

    AI Is Rewriting the Rules Quietly and Quickly 

    Search behavior is evolving at a pace that is difficult to match and artificial intelligence is now redefining what visibility looks like. EducationDynamics’ Q3 2025 data shows that nearly 43% of all Google searches end without a click. In other words, users are getting their answers directly from AI-generated summaries, often without ever reaching an institution’s website. 

    That change does not diminish the importance of websites or blog content, but it does alter how they function. Pages that were once primary destinations are now source material feeding large language models and search algorithms. The value of that content is not in clicks alone, but in its ability to influence what AI tools surface in response to user questions. 

    The AI Visibility Pyramid featured in our 2026 Landscape of Higher Education Report illustrates how visibility is earned in this new environment. At its foundation is owned content, which includes blogs, faculty profiles, explainer articles and program pages. These assets contribute essential signals that shape how AI systems understand and rank institutional authority. However, they are not sufficient on their own. They must be elevated and validated through external sources to carry meaningful weight in this ecosystem. 

    Owned content becomes most effective when it is distributed and linked through credible channels. Media coverage, thought leadership placements and backlinks from high-authority outlets all play a critical role in reinforcing an institution’s visibility and shaping its reputation in the broader information landscape. What matters most is not just what institutions say about themselves, but where and how those messages are repeated, cited and trusted. 

    For leaders building their broader growth roadmap, the dynamics of AI, trust and visibility align directly with the strategies outlined in The 2026 Growth Strategy Higher Ed Needs Right Now and in the 2026 Higher Education Digital Marketing Trends and Predictions

    We Cannot Let the Work Go Unseen 

    The transformational work happening within higher education is substantial, but it is often not reaching the audiences who need to see it most. Whether it is a first-generation student securing a high-impact internship, a research partnership influencing policy or faculty-led innovation with industry implications, these stories are powerful proof points of institutional value. Yet too often, they remain confined within internal channels or are overlooked altogether. 

    Public relations plays an essential role in ensuring this work does not go unseen. Visibility must be actively cultivated, not assumed. Trust is built not only through consistent messaging, but through third-party validation that reinforces an institution’s credibility and relevance. As AI becomes the first layer of search for many users, the presence of credible, external proof will determine whether institutions are even included in the digital conversation. 

    The absence of that visibility has consequences. When institutions are not showing up in external media, not being cited in trusted sources and not contributing to narratives beyond their own platforms, they become harder to discover and easier to overlook. That decline in visibility often coincides with declines in public trust, prospective student interest and donor engagement. Reversing those trends begins with being present and recognized in the places that matter most. 

    For many colleges and universities, that also means grounding PR strategy in data from resources like the EducationDynamics’ Marketing and Enrollment Management Benchmarks, which tracks how visibility, demand and student behavior are shifting across the sector. 

    Public Relations Is Not a Press Release Function 

    In many institutions, public relations remains anchored to a traditional calendar of announcements tied to internal milestones. Press releases about new buildings, faculty honors, strategic plans and major gifts continue to dominate the output. While these updates have their place, they rarely break through the broader noise or shift the public narrative in a meaningful way. The same structural constraints that can keep marketing from leading, as we describe in Marketing Can’t Lead If Shackled by Structure, often limit what PR is allowed to be. 

    Today, public relations must function as a core strategic asset, not a service center. Its value lies in its ability to translate institutional mission and outcomes into public narratives that are credible, compelling and consistent with the institution’s brand. These stories should not be reactive, nor should they be generic. They should be aligned with the brand pillars that define what the institution stands for and where it is headed. 

    Institutions that claim leadership in areas like social mobility, research innovation or workforce readiness must make those claims evident through the stories they place and the voices they elevate. It is not enough to state the promise. It must be demonstrated through ongoing, credible engagement that reflects those themes in national and regional conversations. 

    This is where owned content and earned media intersect. Blogs, faculty profiles and campus features continue to matter, but they must be intentionally positioned and supported through media outreach and content distribution that expand their reach. 

    According to Muck Rack’s 2025 Generative Pulse report, more than 95% of the sources cited by generative AI tools are unpaid. Of those, 27% are journalistic, with the most frequently cited outlets including Reuters, NPR, the Associated Press, The New York Times and Bloomberg. These platforms are not pulling directly from institutional press centers. They are reflecting content that has been validated, shared and linked widely across trusted networks. 

    For institutions that want to shape public perception, these are the environments where visibility must be earned. That means placing stories where they will be seen, cited and shared. It also means ensuring that those stories reflect the strategic priorities and differentiators that define the institution’s place in a competitive market. 

    Leaders do not have to guess where to begin. EducationDynamics’ market research solutions and consulting services are built to help institutions translate insight into narrative strategy, then connect that strategy to measurable revenue and reputation outcomes. 

    Public relations is no longer optional. It is an infrastructure investment in how institutions are discovered, described and believed. It builds the signals that matter most to both human audiences and machine-driven systems. It is not enough to have a good story. It must be findable, credible and aligned with the identity the institution wants to project. 

    What Leadership Should Do Now 

    For presidents, CMOs and enrollment leaders, treating PR as infrastructure starts with a few concrete moves: 

    • Audit your external visibility 
      Compare how you are described on your own channels with how you show up in search results, media coverage and AI summaries. Identify the gaps between the story you tell and the story the market sees. 
    • Align PR with brand and enrollment goals 
      Build PR around a small set of institutional themes, such as social mobility, research impact or workforce readiness, that reinforce your brand and support priority programs. Measure success in terms of visibility, inquiry growth and reputation, not just clips. 
    • Prioritize a short list of voices and proof points 
      Elevate a consistent bench of leaders, faculty and partners who can speak to your themes with credibility. Match their stories to concrete outcomes, such as student trajectories, employer partnerships or policy influence. 
    • Resource PR to lead, not just respond 
      Shift PR from a press release calendar to a proactive pipeline of narratives aimed at the outlets, conversations and audiences that matter most. Integrate that work with marketing, enrollment and crisis leadership, as we emphasize in Leadership Matters During Crisis. 

    These steps move PR from a communications activity to a strategic system that shapes how your institution is discovered and believed. 

    Leadership Cannot Afford to Miss This Moment 

    The question is no longer whether an institution is doing meaningful work. It is whether that work is being seen, cited and valued in the right places. Institutions that fail to show up in earned media, in search results and in national conversations are not simply underexposed. They are at risk of becoming irrelevant, not because they have failed to deliver, but because they have failed to be discovered. 

    The stakes of that visibility gap increase during times of disruption. The same is true for the sector’s own story. EducationDynamics’ In the News presence and Insights hub illustrate how consistent, strategic visibility can reinforce a clear point of view and a challenger mindset in the market.  

    This is not a short-term communications problem. It is a long-term visibility challenge. For colleges and universities that want to remain vital to the communities they serve, public relations may be one of the most urgent and strategic tools available right now. When PR is aligned with full-funnel marketing services, enrollment strategy and market intelligence, it becomes a force multiplier for both revenue and reputation. 

    Discover how we help institutions proactively shape their narrative in an AI-driven world. Contact the PR experts at EducationDynamics for a personalized discussion. 

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