Tag: Higher

InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore

Higher ed is no longer inching towards change; it’s being forced to confront it. Demographic shifts, economic pressures and the rise of AI have exposed the cracks in legacy systems. The old playbook isn’t just outdated—it’s a liability. Institutions that cling to it risk irrelevance.

InsightsEDU 2026, happening February 17-19, 2026 at the Westin Fort Lauderdale, arrives with clear purpose: help higher ed leaders move faster, think bigger and build adaptive strategies that meet the moment.

This year’s theme, The Future Unbound, is a call to action. It invites leaders to challenge assumptions, dismantle silos and make bold decisions that drive real transformation.

In service of that mission, we’ve curated a speaker lineup and session program built around reinvention, student-centered innovation and the levers of growth that will define the next era.

Here’s your first look at the voices and ideas shaping InsightsEDU 2026.

Explore the Sessions Reinventing Higher Ed’s Playbook

The Great Reinvention

A candid fireside conversation with university presidents who are leading from the front. Expect bold perspectives on what higher ed must dismantle, redesign and accelerate to stay relevant in a rapidly shifting landscape.

Opening Session: The Modern Learner Intel

Get exclusive first-look access to EducationDynamics’ 2026 research on today’s Modern Learners—what they value, how they make decisions and why flexibility, career outcomes and undeniable ROI now drive every enrollment decision.

The AI-Powered Marketer: Evolving Your Approach for the ChatGPT Era

EducationDynamics’ Vice President of Marketing reveals how AI is rewriting the rules of search, content and digital engagement—and what marketers must do now to stay ahead. Learn how to unify search, social and storytelling into a single, high-performing strategy that meets today’s learners on their terms and moves them from first click to enrollment.

Aligning for Impact: Credentialing That Connects Campuses, Students & Employers

See how one institution built stackable, employer-aligned credentials that meet workforce demand and create clear career pathways, plus practical strategies any campus can use to deepen employer partnerships and market high-value programs.

AI for All Learners: Integrating AI Across Career Pathways

Learn how institutions are integrating AI across disciplines through accessible, scalable curriculum design. Attendees will leave with a sample syllabus, implementation roadmap and lessons learned from bringing AI education to diverse learners, including high-barrier communities.

Leading After Rapid Transformation: Culture, Clarity, and “What’s Next” in Higher Ed Marketing

Leaders from University of Cincinnati Online reflect on how to move forward after organizational transformation, discussing how they rebuilt culture, aligned teams and kept momentum amid ongoing change. Expect honest insights on sustaining creativity, clarity and trust in a world where transformation never stops.

Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

This session brings together university leaders and EducationDynamics enrollment experts to unpack how to break down silos and build a unified enrollment strategy that strengthens your brand, improves outcomes and meets the diverse needs of today’s Modern Learner.

InsightsEDU 2026 brings together changemakers from across the sector—each session designed to spark new thinking, foster connection and fuel collective reinvention. Explore the full, evolving agenda here.

Meet the Speakers Disrupting the Status Quo

From enrollment innovators to digital trailblazers, this year’s speakers are united by one goal: help institutions evolve faster than the market around them. Here’s a preview of who’s taking the stage.

Gregory Clayton

President of Enrollment Management Services at EducationDynamics
With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

Session: Opening Session,The Modern Learner Intel

Amanda Serafin

Associate Vice President of Enrollment at Indiana Wesleyan University
With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

Session: Mystery Shopping 2.0

Alex Minot

Client Partner Lead at Snapchat
As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

Chris Marpo

Head of Education Partnerships at Reddit
As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

Kevin Halle

VP of Enrollment at Wayne State College
With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

Katie Tomlinson

Senior Director of Analytics and Business Intelligence at EducationDynamics
Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

Session: Opening Session, The Modern Learner Intel

The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our Speakers page.

This Isn’t Just a Conference. It’s a Catalyst.

Higher ed doesn’t need just another conference. It needs transformation.

InsightsEDU 2026 is where bold leaders confront what’s broken, challenge what’s outdated and build what’s next. If you’re ready to lead the future of higher education, this is your moment.

Join us in Fort Lauderdale and help rewrite the playbook for what comes next.

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November 18, 2025
Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now
Trust in colleges and universities is slipping. Public narratives about higher education are being shaped without institutional input. At the same time, search behaviors that marketing teams have spent years refining are being rapidly overtaken by artificial intelligence and that shift is fundamentally altering how visibility is earned and maintained. If institutions do not begin treating public relations as a strategic imperative they risk being left out of the conversations that define relevance.

The urgency becomes clearer when we look at the data. According to our 2026 Landscape of Higher Education Report, 74% of Americans in 2010 believed college was “very important” to success. By 2025, that number has dropped to just 35%, as shown in Gallup’s latest trend data. Meanwhile, the percentage of people saying college is “not too important” has increased fivefold. These are not isolated shifts in public opinion. They are broad signals that confidence in higher education is diminishing and with it, the sector’s influence in shaping the future workforce and civic landscape. The reality that this is not business as usual, but what comes next, is becoming harder for leadership teams to ignore.

Despite this, many institutions continue to rely on messaging frameworks and digital strategies that were designed for a web environment that no longer exists.

AI Is Rewriting the Rules Quietly and Quickly

Search behavior is evolving at a pace that is difficult to match and artificial intelligence is now redefining what visibility looks like. EducationDynamics’ Q3 2025 data shows that nearly 43% of all Google searches end without a click. In other words, users are getting their answers directly from AI-generated summaries, often without ever reaching an institution’s website.

That change does not diminish the importance of websites or blog content, but it does alter how they function. Pages that were once primary destinations are now source material feeding large language models and search algorithms. The value of that content is not in clicks alone, but in its ability to influence what AI tools surface in response to user questions.

The AI Visibility Pyramid featured in our 2026 Landscape of Higher Education Report illustrates how visibility is earned in this new environment. At its foundation is owned content, which includes blogs, faculty profiles, explainer articles and program pages. These assets contribute essential signals that shape how AI systems understand and rank institutional authority. However, they are not sufficient on their own. They must be elevated and validated through external sources to carry meaningful weight in this ecosystem.

Owned content becomes most effective when it is distributed and linked through credible channels. Media coverage, thought leadership placements and backlinks from high-authority outlets all play a critical role in reinforcing an institution’s visibility and shaping its reputation in the broader information landscape. What matters most is not just what institutions say about themselves, but where and how those messages are repeated, cited and trusted.

For leaders building their broader growth roadmap, the dynamics of AI, trust and visibility align directly with the strategies outlined in The 2026 Growth Strategy Higher Ed Needs Right Now and in the 2026 Higher Education Digital Marketing Trends and Predictions.

We Cannot Let the Work Go Unseen

The transformational work happening within higher education is substantial, but it is often not reaching the audiences who need to see it most. Whether it is a first-generation student securing a high-impact internship, a research partnership influencing policy or faculty-led innovation with industry implications, these stories are powerful proof points of institutional value. Yet too often, they remain confined within internal channels or are overlooked altogether.

Public relations plays an essential role in ensuring this work does not go unseen. Visibility must be actively cultivated, not assumed. Trust is built not only through consistent messaging, but through third-party validation that reinforces an institution’s credibility and relevance. As AI becomes the first layer of search for many users, the presence of credible, external proof will determine whether institutions are even included in the digital conversation.

The absence of that visibility has consequences. When institutions are not showing up in external media, not being cited in trusted sources and not contributing to narratives beyond their own platforms, they become harder to discover and easier to overlook. That decline in visibility often coincides with declines in public trust, prospective student interest and donor engagement. Reversing those trends begins with being present and recognized in the places that matter most.

For many colleges and universities, that also means grounding PR strategy in data from resources like the EducationDynamics’ Marketing and Enrollment Management Benchmarks, which tracks how visibility, demand and student behavior are shifting across the sector.

Public Relations Is Not a Press Release Function

In many institutions, public relations remains anchored to a traditional calendar of announcements tied to internal milestones. Press releases about new buildings, faculty honors, strategic plans and major gifts continue to dominate the output. While these updates have their place, they rarely break through the broader noise or shift the public narrative in a meaningful way. The same structural constraints that can keep marketing from leading, as we describe in Marketing Can’t Lead If Shackled by Structure, often limit what PR is allowed to be.

Today, public relations must function as a core strategic asset, not a service center. Its value lies in its ability to translate institutional mission and outcomes into public narratives that are credible, compelling and consistent with the institution’s brand. These stories should not be reactive, nor should they be generic. They should be aligned with the brand pillars that define what the institution stands for and where it is headed.

Institutions that claim leadership in areas like social mobility, research innovation or workforce readiness must make those claims evident through the stories they place and the voices they elevate. It is not enough to state the promise. It must be demonstrated through ongoing, credible engagement that reflects those themes in national and regional conversations.

This is where owned content and earned media intersect. Blogs, faculty profiles and campus features continue to matter, but they must be intentionally positioned and supported through media outreach and content distribution that expand their reach.

According to Muck Rack’s 2025 Generative Pulse report, more than 95% of the sources cited by generative AI tools are unpaid. Of those, 27% are journalistic, with the most frequently cited outlets including Reuters, NPR, the Associated Press, The New York Times and Bloomberg. These platforms are not pulling directly from institutional press centers. They are reflecting content that has been validated, shared and linked widely across trusted networks.

For institutions that want to shape public perception, these are the environments where visibility must be earned. That means placing stories where they will be seen, cited and shared. It also means ensuring that those stories reflect the strategic priorities and differentiators that define the institution’s place in a competitive market.

Leaders do not have to guess where to begin. EducationDynamics’ market research solutions and consulting services are built to help institutions translate insight into narrative strategy, then connect that strategy to measurable revenue and reputation outcomes.

Public relations is no longer optional. It is an infrastructure investment in how institutions are discovered, described and believed. It builds the signals that matter most to both human audiences and machine-driven systems. It is not enough to have a good story. It must be findable, credible and aligned with the identity the institution wants to project.
What Leadership Should Do Now

For presidents, CMOs and enrollment leaders, treating PR as infrastructure starts with a few concrete moves:

Audit your external visibility
Compare how you are described on your own channels with how you show up in search results, media coverage and AI summaries. Identify the gaps between the story you tell and the story the market sees.

Align PR with brand and enrollment goals
Build PR around a small set of institutional themes, such as social mobility, research impact or workforce readiness, that reinforce your brand and support priority programs. Measure success in terms of visibility, inquiry growth and reputation, not just clips.

Prioritize a short list of voices and proof points
Elevate a consistent bench of leaders, faculty and partners who can speak to your themes with credibility. Match their stories to concrete outcomes, such as student trajectories, employer partnerships or policy influence.

Resource PR to lead, not just respond
Shift PR from a press release calendar to a proactive pipeline of narratives aimed at the outlets, conversations and audiences that matter most. Integrate that work with marketing, enrollment and crisis leadership, as we emphasize in Leadership Matters During Crisis.

These steps move PR from a communications activity to a strategic system that shapes how your institution is discovered and believed.
Leadership Cannot Afford to Miss This Moment

The question is no longer whether an institution is doing meaningful work. It is whether that work is being seen, cited and valued in the right places. Institutions that fail to show up in earned media, in search results and in national conversations are not simply underexposed. They are at risk of becoming irrelevant, not because they have failed to deliver, but because they have failed to be discovered.

The stakes of that visibility gap increase during times of disruption. The same is true for the sector’s own story. EducationDynamics’ In the News presence and Insights hub illustrate how consistent, strategic visibility can reinforce a clear point of view and a challenger mindset in the market.

This is not a short-term communications problem. It is a long-term visibility challenge. For colleges and universities that want to remain vital to the communities they serve, public relations may be one of the most urgent and strategic tools available right now. When PR is aligned with full-funnel marketing services, enrollment strategy and market intelligence, it becomes a force multiplier for both revenue and reputation.

Discover how we help institutions proactively shape their narrative in an AI-driven world. Contact the PR experts at EducationDynamics for a personalized discussion.
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November 18, 2025
McMahon Breaks Up More of the Education Department

McMahon has said the recent government shutdown proved that the Education Department isn’t necessary.

Photo illustration by Justin Morrison/Inside Higher Ed | Anna Moneymaker/Getty Images | Pete Kiehart for The Washington Post via Getty Images

The Education Department is planning to move TRIO and numerous other higher education programs to the Labor Department as part of a broader effort to dismantle the agency and “streamline its bureaucracy.”

Instead of moving whole offices, the department detailed a plan Tuesday to transfer certain programs and responsibilities to other agencies. All in all, the department signed six agreements with four agencies, relocating a wide swath of programs.

For instance, the Labor Department is set to take over most of ED’s higher education programs, which include grants that support student success, historically Black colleges and universities, and other minority-serving institutions. Meanwhile, the State Department will handle Fulbright-Hays grants as well as those administered by the International and Foreign Language Education office. Indian Education and programs for tribal colleges are moving to the Interior Department.

Several of the offices that have overseen these grant programs were gutted in recent rounds of layoffs, but any staff members who are still managing them will move to the other agencies. ED also has sought to defund some of the grants, deeming them unconstitutional, so it’s not clear what is moving to the other agencies.

The agreements were signed Sept. 30—the day before the government shut down. ED officials expect the transition to take some time.

No programs, however, have been moved from the Office for Civil Rights, the Office of Federal Student Aid or the Office of Special Education and Rehabilitation Services. The department is still “exploring the best plan” for those offices, a senior department official said in a press call Tuesday afternoon.

“These partnerships really mark a major step forward in improving management of select programs and leveraging these partner agencies’ administrative expertise, their experience working with relevant stakeholders and streamlines the bureaucracy that has accumulated here at ED over the decades,” the senior department official said. “We are confident that this will lead to better services for grantees, for schools, for families across the country.”

Education Secretary Linda McMahon hinted at the sweeping announcement in a social media post Tuesday morning. The secretary posted an ominous video of a ticking clock followed by President Ronald Reagan urging Congress to dissolve the Department of Education. The video ended with a flickering screen that read “The Final Mission,” an echo of her first letter to Education Department staff in which she outlined how she would put herself out of a job.

President Donald Trump directed McMahon in March to close down her department “to the maximum extent appropriate and permitted by law.”

Liz Huston, a White House spokesperson, applauded the announcement describing it as a “bold, decisive action to return education where it belongs—at the state and local level.”

“The Trump Administration is fully committed to doing what’s best for American students, which is why it’s critical to shrink this bloated federal education bureaucracy while still ensuring efficient delivery of funds and essential programs,” she said in a statement.

These moves are the most significant steps McMahon has taken beyond the layoffs to comply with the president’s directive.

Congress has pressed McMahon multiple times to acknowledge that neither she nor the president can fully shut the department down without lawmakers’ approval. But when addressing these concerns, McMahon has made a point to note that shutting the department and its programs down entirely is different than dismantling bureaucracy and co-managing operations with other cabinet-level departments.

The department official echoed this Tuesday when talking with reporters, saying that policy and statutory oversight of the programs will still rest with employees at the Department of Ed. But execution of processes, particularly as it pertains to grants, will be managed by other agencies.

“Education has broad authority under several statutes to contract with other federal agencies to procure services, and the department has had that authority since its inception,” the official said. “We at the Department of Ed have engaged with other partner agencies over 200 times through [inter-agency agreements] to procure various services of other partner agencies over the years—even the Biden administration did it.”

The department has already moved Career, Technical and Adult Education to the Department of Labor. McMahon has said that effort was essentially a test run to see how other agencies could handle the department’s responsibilities. Democrats in Congress have decried the plan to move CTE to Labor as illegal.

Many of the department’s offices have already experienced dramatic disruptions this year, as McMahon used two reductions in force to cut the head count of her staff by more than 50 percent. The latest mass layoff, which took place during the government shutdown, has since been enjoined by a federal court. President Trump also agreed to return affected employees to “employment status” administration when he signed a stopgap bill to temporarily end the 43-day shutdown.

But it remains unclear whether those staff members have returned or will ever return to work. Multiple sources told Inside Higher Ed that the language of the bill may allow Trump to leave employees on paid administrative leave until the bill is no longer effective on Jan. 30 and then re-administer the pink slips.

Prior to Tuesday’s announcement, many higher education experts as well as current and former ED employees were hesitant to declare the department dead. Some said as long as the department and its functions remain codified, it will still be alive. But one former staff member put it this way: “If you take the major organs out of a human, do you still have a human or do you have a corpse?”

Amy Laitinen, senior director of the higher education program at New America, a left-leaning think tank, said moving the offices to other federal agencies would not save tax dollars.

“It fractures and weakens oversight of those dollars, it’s duplicative and it’s wasteful,” she said. “How are you tracking student outcomes to ensure taxpayer dollars are well spent when all of the entities responsible are scattered to the wind? For example, separating the agency in charge of financial aid policy (OPE) from the entity responsible for financial aid implementation (FSA) makes no sense.”

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November 18, 2025
Texas v. Texas: State AG sues higher ed board over work-study programs
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Dive Brief:
- Texas Attorney General Ken Paxton is suing his state’s higher education coordinating board to end three work-study programs, alleging they are “unconstitutional and discriminatory” against religious students.
- Under the rules established by the Texas Legislature, the programs require participating employers to provide students with nonsectarian work. Two of the programs also make students attending seminary or receiving religious instruction ineligible to participate.
- The lawsuit filed Wednesday alleges that those provisions amount to the Texas Higher Education Coordinating Board “prohibiting participants from engaging in sectarian activities, including sectarian courses of study, to be eligible to receive state benefit.” He asked a state judge to bar the board from administering the programs.
Dive Insight:

Paxton argued in the lawsuit that the state work-study programs — all of which are need-based — exclude otherwise eligible students “based solely on the religious character of their course of study,” violating the First Amendment.

Texas is home to at least 14 seminary schools, according to The Association of Theological Schools.

The work-study programs also “effectively eliminate religious organizations with only sectarian employment opportunities from participating,” Paxton said.

The state board did not immediately respond to questions Monday.

The three programs being contested are:
- The Texas College Work-Study Program.
- The Texas Working Off-Campus: Reinforcing Knowledge and Skills Internship Program, better known as the TXWORKS internship.
- The Texas Innovative Adult Career Education, or ACE, Grant Program.
The work-study program and TXWORKS internship partially fund jobs for eligible students to help them pay for college. The ACE program provides grants to nonprofits “for use in job training, vocational education, and related workforce development” for eligible students, according to the lawsuit.

All the programs are geared toward low-income students, though some also target other demographic groups as well, such as ACE’s focus on veterans.

In a Friday statement, Paxton called the laws governing the programs “anti-Christian” and said they should “be completely wiped off the books.”

This is not the first time Paxton, who is running for U.S. Senate, has sought to overturn Texas state law through the courts. In June, he worked with the Trump administration to have a federal judge strike down Texas’ decades-old law offering in-state tuition rates to undocumented students.

Paxton’s lawsuit comes after a federal judge earlier this year struck down a Minnesota law that excluded some religious colleges from participating in a publicly funded dual enrollment program.

Minnesota’s dual enrollment program previously barred colleges from participating if they required students to sign faith statements. In August, U.S. District Judge Nancy Brasel ruled that the law infringed on the colleges’ constitutional rights by making them choose between participating in the program and practicing their religion.
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November 18, 2025
College Students Want Work-Based Learning Experiences
The economy is uncertain, but eight in 10 undergraduates somewhat or strongly agree that their college is preparing them with the skills, credentials and experiences they need to succeed in today’s job market. At the same time, most students are stressed about the future. Their biggest stressors vary but include not being to afford life after graduation, not having enough internship or work experience to get a job, and feeling a general pressure to succeed. That’s all according to new data from Inside Higher Ed’s annual Student Voice survey of more than 5,000 two- and four-year students with Generation Lab.

What can colleges do to help? The No. 1 thing Student Voice respondents want their institution to prioritize when it comes to career readiness is help finding and accessing paid internships. No. 2 is building stronger connections with potential employers. Colleges and universities could also help students better understand outcomes for past graduates of their programs: Just 14 percent of students say their college or university makes this kind of information readily available.

About the Survey

Student Voice is an ongoing survey and reporting series. Our 2025–26 cycle, Student Voice: Amplified, gauged students’ thoughts on trust, artificial intelligence, academics, cost of attendance, campus climate, health and wellness, and campus involvement.

Some 5,065 students from 260 two- and four-year institutions, public and private nonprofit, responded to this main annual survey about student success, conducted in August. Explore the data captured by our survey partner Generation Lab here and here. The margin of error is plus or minus one percentage point.

Shawn VanDerziel, president and CEO of the National Association of Colleges and Employers (NACE), said there’s “no doubt that the college experience equips students with a lifelong foundation for the general job market,” so it’s “heartening to hear” they have confidence that their academic programs are setting them up to succeed.

The challenge, however, “often becomes putting that learning and experience into the job market context—translating and articulating the experience that is meaningful to employers,” he added.

Beyond helping students frame what they’ve learned as competencies they can clearly communicate to prospective employers (who are increasingly interested in skills-based hiring), colleges also need to scale experiential learning opportunities. NACE has found that paid internships, in particular, give students a measurable advantage on the job market, and that Gen Z graduates who took part in internships or other experiential learning opportunities had a more favorable view of their college experience than those who didn’t. These graduates also describe their degree as more relevant to their eventual job than peers who didn’t participate in experiential learning.

While paid internships remain the gold standard for experience, student demand for them vastly outstrips supply: According to one 2024 study, for every high-quality internship available, more than three students are seeking one. Other students can’t afford to leave the jobs that fund their educations in order to take a temporary internship, paid or unpaid; still others have caring or other responsibilities that preclude this kind of experience. VanDerziel said all of this is why some institutions are prioritizing more work-based learning opportunities—including those embedded in the classroom.

Many institutions are “working toward giving more of their students access to experiential learning and skill-building activities—providing stipends for unpaid experiential experiences and ensuring that work-study jobs incorporate career-readiness skills, for example,” he said. “There is positive movement.”

One note of caution: Colleges adding these experiences must ensure that they have “concrete skill-building and job-aligned responsibilities in order to maximize the benefits of them for the students,” VanDerziel added.

Here are the career readiness findings from the annual Student Voice survey, in five charts—plus more on the experience gap.
1. Program outcomes data is unclear to students.
Across institution types and student demographics, a fraction of respondents (12 percent over all) say they know detailed outcomes data for their program of study. A plurality of students say they know some general information. Just 14 percent indicate this information is readily available.

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1. Students remain lukewarm on career services.
Similar to last year’s survey, students are more likely to describe career services at their institution as welcoming (31 percent) than effective (17 percent), knowledgeable about specific industries and job markets (15 percent), or forward-thinking (9 percent). Career centers across higher education are understaffed, which is part of the reason there’s a push to embed career-readiness initiatives into the curriculum. But those efforts may not be made plain enough, or come across as useful, to students: Just 8 percent of respondents this year indicate that career services are embedded in the curriculum at their institution. Double that, 16 percent, say that career services should be more embedded in the curriculum. Three in 10 indicate they haven’t interacted with career services, about the same as last year’s 30 percent.
1. Students still want more direct help finding work-based learning opportunities.
Also similar to last year, the top thing students want their institution to prioritize regarding career readiness is help finding and accessing paid internships. That’s followed by stronger connections with potential employers and courses that focus on job-relevant skills. A few differences emerge across the sample, however: Adult learners 25 and older are less likely to prioritize help finding internships (just 26 percent cite this as a top need versus 41 percent of those 18 to 24); their top want is stronger connections with potential employers. Two-year college students are also less likely to prioritize help finding internships than are their four-year peers (30 percent versus 41 percent).
1. Most students are worried about life after college, but specific stressors vary.
Just 11 percent of students say they’re not stressed about life postgraduation, though this increases to 22 percent for students 25 and older and to 17 percent among community college students. Top stressors vary, but a slight plurality of students (19 percent) are most concerned about affording life after college. Adult learners and community college students are less likely than their respective traditional-age and four-year counterparts to worry about not having enough internship or work experience.
1. Despite their anxiety, students have an underlying sense of preparation for what’s ahead.
Some 81 percent of all students agree, strongly or somewhat, that college is preparing them with the skills, credentials and experiences they need to succeed in today’s job market. This is relatively consistent across institution types and student groups, but the share decreases to 74 percent among students who have ever seriously considered stopping out of college (n=1,204).

The Widening Experience Gap

Students increasingly need all the help they can get preparing for the workforce. For the first time since 2021, the plurality of employers who contributed to NACE’s annual job outlook rated the hiring market “fair,” versus good or very good, on a five-point scale. Employers are projecting a 1.6 percent increase in hiring for the Class of 2026 when compared to the Class of 2025, comparable to the tight labor market employers reported at the end of the 2024–25 recruiting year, according to NACE.

Economic uncertainty is one factor. Artificial intelligence is another. VanDerziel said there isn’t meaningful evidence to date that early-talent, professional-level jobs are being replaced by AI, and that even adoption of AI as a tool to augment work remains slow. Yet the picture is still emerging. One August study found a 13 percent relative employment decline for young workers in the most AI-exposed occupations, such as software development and customer support. In NACE’s 2026 Job Outlook, employers focused on early-career hiring also reported that 13 percent of available entry-level jobs now require AI skills.

The August study, called “Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial Intelligence,” frames experience as a differentiator in an AI-impacted job market. In this sense, AI may be widening what’s referred to as the experience gap, or when early-career candidates’ and employers’ expectations don’t align—a kind of catch-22 in which lack of experience can limit one from getting the entry-level job that would afford them such experience.

Ndeye Sarr, a 23-year-old engineering student at Perimeter College at Georgia State University who wants to study civil and environmental engineering at a four-year institution next fall, believes that her studies so far are setting her up for success. Earlier this year, she and several Perimeter peers made up one of just 12 teams in the country invited to the Community College Innovation Challenge Innovation Boot Camp, where they presented RoyaNest, the low-cost medical cooling device they designed to help babies born with birth asphyxia in low-resource areas. The team pitched the project to a panel of industry professionals and won second-place honors. They also recently initiated the patenting process for the device.

Ndeye Sarr

“This has helped me have a bigger vision of all the problems that are happening in the world that I might be able to help with when it comes to medical devices and things like that,” Sarr said, adding that faculty mentorship played a big role in the team’s success. “I think that’s what we’re most grateful for. Perimeter College is a pretty small college, so you get to be in direct contact with most of your mentors, your professors, which is very rare in most settings. We always get the support we need it anytime we’re working on something, which is pretty great.”

RoyaNest was born out of a class assignment requiring students to design something that did not require electricity. Sarr said she wishes most courses would require such hands-on learning, since it makes class content immediately relevant and has already helped put her in touch with the broader world of engineering in meaningful ways. This view echoes another set of findings from the main 2025 Student Voice survey: The top two things students say would boost their immediate academic success are fewer high-stakes exams and more relevant course content. And, of course, there are implications for the experience gap.

Sometimes you can even be in your senior year, and you will be like, ‘I don’t think I have all these skills!’ Even for an entry-level job, right?”

—Student Ndeye Sarr

“Mostly it’s like you go to class, and they will give you a lecture because you have to learn, and then you go do a test,” Sarr said of college so far. “But my thinking is that you can also do those hands-on experiences in the classroom that you might have to do once we start getting into jobs. Because when you look at the job descriptions, they expect you to do a lot of things. Sometimes you can even be in your senior year, and you will be like, ‘I don’t think I have all these skills!’ Even for an entry-level job, right?”

This challenge also has implications for pedagogy, which is already under pressure to evolve—in part due to the rise of generative AI. Student success administrators surveyed earlier this year by Inside Higher Ed with Hanover Research described a gap between the extent to which high-impact teaching practices—such as those endorsed by the American Association of Colleges and Universities—are highly encouraged at their institution and widely adopted (65 percent versus 36 percent, respectively). And while 87 percent of administrators agreed that students graduate from their institution ready to succeed in today’s job market, half (51 percent) said their college or university should focus more on helping students find paid internships and other experiential learning opportunities.

In addition to the national innovation challenge, Sarr attended the Society of Women Engineers’ annual conference this year, where she said the interviewing and other skills she’s learned from Perimeter’s career services proved helpful. Still, Sarr said she—like most Student Voice respondents—worries about life postgraduation. Top concerns for her are financial in nature. She also feels a related pressure to succeed. Originally from Senegal, she said her family and friends back home have high expectations for her.

“You pay a lot of money to go to college, so imagine you graduate and then there’s no way you can find a job. It’s very stressful, and I am from a country where everybody’s like, ‘OK, we expect her to do good,’” Sarr said. But the immediate challenge is paying four-year college expenses starting next year, and financing graduate school after that.

“I want to go as far as I can when it comes to my education. I really value it, so that’s something I am very scared about,” she said. “There’s a lot of possibilities. There are scholarships, but it’s not like everybody can get them.”

VanDerziel of NACE said that, ultimately, “Today’s labor market is tough, and students know it. So it doesn’t surprise me that they are feeling anxiety about obtaining a job that will allow them to afford their postgraduation life. Many students have to pay back loans, are uncertain of the job market they are going to be graduating into and are concerned about whether their salary will be enough.”

This independent editorial project is produced with the Generation Lab and supported by the Gates Foundation.
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November 18, 2025
Higher education’s civic role has never been more important to get right

As the £4.3 million National Civic Impact Accelerator (NCIA) programme draws to a close in December, universities across the country are grappling with a fundamental question: what does sustainable civic engagement actually look like?

After three years of momentum building and collective learning, I find myself observing the sector at a crossroads that feels both familiar and entirely new. The timing feels both urgent and opportune.

The government’s renewed emphasis about universities’ civic role – most notably through Bridget Phillipson’s explicit call for institutions to “play a greater civic role in their communities” – creates opportunity and expectation. Yet this arrives at a challenging time for universities, with 43 per cent of England’s institutions facing deficits this year.

Despite this supportive policy context, I still find myself having conversations like, “but what exactly is civic?”, “is civic the right word?” or – most worryingly – “we can’t afford this anymore.”

As universities face their most challenging financial circumstances in decades, we need to be bolder, clearer, and more precise about demonstrating our value to places and communities, across everything we do.

Determination

Instead of treating place-responsive work as a competition on some imagined league table or trying to redefine the term to fit the status quo, we need to come together to demonstrate our value to society collectively. But perhaps most importantly, we need to commit to reflect and do better despite the financial challenges.

This isn’t about pinning down a narrow, one-size-fits-all definition and enforcing uniformity. Instead, it’s about recognising and valuing the diversity of place-responsive approaches seen across the country. From the University of Kent’s Right to Food programme to Anglia Ruskin University’s co-creation approach to voluntary student social impact projects. From Dundee’s Art at the Start project to support infant mental health and address inequalities, to how Birmingham City University is supporting local achievement of net-zero ambitions through their climate literacy bootcamps.

Sometimes, it means making tough choices to reimagine how these valuable ways of working can be embedded across everything we do. Sometimes it means making this work visible, using a shared language to bring coherence – and crucially – committing, even in tough times, to honest reflection on our practice and a determination to keep improving.

The waypoint moment

I’ve found it helpful to describe civic engagement as an expedition. Most of us can imagine some kind of destination for our civic ambitions – perhaps obscured by clouds – with many paths before us, lots of different terrains, and a few hazards on the trail.

Through the NCIA’s work – led by Sheffield Hallam University in partnership with the National Coordinating Centre for Public Engagement (NCCPE), the Institute for Community Studies, City-REDI, and Queen Mary University of London – we’ve distilled three years of intensive evidence gathering and experimentation into fourteen practical “waypoints” for civic engagement, now launching as part of our Civic Field Guide (currently in Beta version).

These aren’t just statements – they’re navigation signals based on well-trodden paths from fellow explorers. They come with a bespoke set of tools, ideas and options to deal with the terrain ahead.

You can think of them like those reassuring signs on coastal walks. Helping you understand where you are and what direction you’re heading but giving you freedom to explore or take a detour.

Take our waypoint on measuring civic impact. It encourages universities to develop evaluation systems that can document progress quantitatively, alongside the rich narratives that illustrate how civic initiatives transform real lives and strengthen community capacity. It draws on examples from universities that have tried to tackle this challenge, acknowledging both their successes and the obstacles they’ve encountered, whilst offering practical tools, frameworks and actionable guidance. But it deliberately avoids prescribing a one-size-fits-all measurement approach. Because every place has different needs, ambitions and challenges. Both the civic work itself and how we measure it must be tailored to the unique character of our places and communities.

Our waypoints cover everything from embedding civic engagement as a core institutional mission to navigating complex policy landscapes. They address the “passion trap” that many of us might recognise, where civic work is reliant on a few individual champions rather than an institutional culture. They tackle issues of partnership development, cultivating active citizenship, and contributing to regional policymaking.

Perhaps most importantly, they recognise that authentic civic engagement isn’t about universities doing things to or even for their places, it’s about embracing other anchor institutions, competitors, businesses and communities as equal partners throughout the entire process of identifying needs, designing solutions, and implementing change.

This often means decentring the university from the relationship. Some of the strongest partnerships start with universities asking not “what can we do for you?” but “what are you already trying to achieve, and how might we contribute?”.

The embedding challenge

James Coe’s recent thoughts on how to save the civic agenda challenged us all to think about how universities move beyond “civic-washing” to genuine transformation. The NCIA’s evidence suggests the answer lies in weaving civic responsibility into everything we do, not just the obvious.

Being civic means thinking about procurement policies that support local businesses. It means campus facilities genuinely accessible to community groups. It means research questions shaped by community priorities, not just academic curiosity. It means student placements that address local challenges whilst developing skills and confidence.

Such as at the University of Derby. Their CivicLAB supports academics, students and the community to share insights on research and practice through a place-based approach to knowledge generation. Located centrally within the university, this interdisciplinary group cuts across research, innovation, teaching, and learning. Established in late 2020, CivicLAB has already created civic opportunities for over 14,600 staff, students and external stakeholders and members of the public.

The civic question also means responding to the sceptics with evidence: demonstrating how place-based engagement creates richer contexts for research and more meaningful experiences for students; showing how equitable partnerships, far from distracting from core academic work, can actually enhance teaching and scholarship; and providing examples of how civic engagement has strengthened global excellence, helping local communities connect their priorities and assets to broader movements and opportunities.

The future of civic engagement

At CiviCon25 – our national, flagship conference which took place in Sheffield last month – we brought together civic university practitioners, engaged scholars, senior leaders and community partners to wrestle with the challenges that will shape the next decade of civic engagement.

Our theme of “where ideas meet impact” captured something fundamental about our work: too often in higher education, brilliant ideas never quite make it into practice, or practice develops in isolation from the best thinking. We sometimes get stuck reinventing the wheel, endlessly debating definitions instead of delivering for our communities.

But something different is happening now. A new generation of determined, ambitious civic universities are leading this movement forward, and I’ve been privileged to witness their journeys first-hand. They’ve been extraordinarily generous. Sharing what’s worked, being honest about setbacks, and helping others navigate the same challenges many of them faced alone. It’s their insights, experiments, and wisdom that have shaped the NCIA’s fourteen waypoints.

As the NCIA draws to its scheduled conclusion, there’s something bittersweet about this moment. The infrastructure exists. The evidence is compelling. The policy environment has never been more supportive. But whatever happens next, we need to demonstrate our value to society collectively and commit to reflect and do better despite the financial challenges.

The civic trail will always have its hazards. We’ve learned that much. But with good maps, experienced guides, and companions who share the commitment to reach the destination, these hazards become navigable challenges rather than insurmountable barriers.

The fourteen waypoints offer the higher education sector a map and compass. Not every university need follow this path, but those that choose civic engagement as core mission must commit fully to the patient work of institutional change, equitable partnership building, and community-led impact.

The trail is well marked now. The question is: who else will join the journey?

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November 18, 2025
Belonging Intervention Improves Pass Rates
Sense of belonging is a significant predictor of student retention and completion in higher education; students who believe they belong are more likely to bounce back from obstacles, take advantage of campus resources and remain enrolled.

For community colleges, instilling a sense of belonging among students can be challenging, since students often juggle competing priorities, including working full-time, taking care of family members and commuting to and from campus.

To help improve retention rates, the California Community Colleges replicated a belonging intervention developed at Indiana University’s Equity Accelerator and the College Transition Collaborative.

Data showed the intervention not only increased students’ academic outcomes, but it also helped close some equity gaps for low-income students and those from historically marginalized backgrounds.

What’s the need: Community college students are less involved on campus than their four-year peers; they’re also less likely to say they’re aware of or have used campus resources, according to survey data from Inside Higher Ed.

This isolation isn’t desired; a recent survey by the ed-tech group EAB found that 42 percent of community college students said their social life was a top disappointment. A similar number said they were disappointed they didn’t make friends or meet new people.

Methodology

Six colleges in the California Community Colleges system participated in the study, for a total of 1,160 students—578 in the belonging program and 582 in a control group. Students completed the program during the summer or at the start of the term and then filled out a survey at the end.

Moorpark Community College elected to deliver the belonging intervention during first-semester math and English courses to ensure all students could benefit.

How it works: The Social Belonging for College Students intervention has three components:
1. First, students analyze survey data from peers at their college, which shows that many others also worry about their academic success, experience loneliness or face additional challenges, to help normalize anxieties about college.
2. Then, students read testimonies from other students about their initial concerns starting college and how they overcame the challenges.
3. Finally, students write reflections of their own transition to college and offer advice to future students about how to overcome these concerns or reassure them that these feelings are normal.
The goal of the exercise is to achieve a psychological outcome called “saying is believing,” said Oleg Bespalov, dean of institutional effectiveness and marketing at Moorpark Community College, part of the Ventura Community College District in California.

“If you’ve ever worked in sales, like, say I worked at Toyota. I might not like Toyota; I just really need a job,” Bespalov said. “But the more I sell the Toyota, the more I come to believe that Toyota is a great car.” In the same way, while a student might not think they can succeed in college, expressing that belief to someone else can change their behaviors.

Without the intervention, students tend to spiral, seeing a poor grade as a reflection of themselves and their capabilities. They may believe they’re the only ones who are struggling, Bespalov said. Following the intervention, students are more likely to embrace the idea that everyone fails sometimes and that they can rebound from the experience.

At Moorpark, the Social Belonging for College Students intervention is paired with teaching on the growth mindset, explained Tracy Tennenhouse, English instructor and writing center co-coordinator.

“Belonging is a mindset,” Bespalov said. “You have to believe that you belong here, and you have to convince the student to change their mindset about that.”

The results: Students who participated in the belonging program were more likely to re-enroll for the next term, compared to their peers in the control group. This was especially true for students with high financial need or those from racial minorities.

In the control group, there was a 14-percentage-point gap between low- and high-income students’ probability of re-enrolling. After the intervention, the re-enrollment gap dropped to six percentage points.

Similarly, low-income students who participated in the intervention had a GPA that was 0.21 points higher than their peers who did not. Black students who participated in the exercise saw average gains of 0.46 points in their weighted GPA.

To researchers, the results suggest that students from underrepresented backgrounds had more positive experiences at the end of the fall term if they completed the belonging activity. Intervention participants from these groups also reported fewer identity-related concerns and better mental and physical health, compared to their peers who didn’t participate.

What’s next: Based on the positive findings, Moorpark campus leaders plan to continue delivering the intervention in future semesters. Tennenhouse sees an opportunity to utilize the reflection as a handwritten writing sample for English courses, making the assignment both a line of defense against AI plagiarism and an effective measure for promoting student belonging.

Administrators have also considered delivering the intervention during summer bridge programs to support students earlier in their transition, or as a required assignment for online learners who do not meet synchronously.

In addition, Tennenhouse would like to see more faculty share their own failure stories. Research shows students are more likely to feel connected to instructors who open up about their own lives with students.

How does your college campus encourage feelings of belonging in the classroom? Tell us more here.
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November 17, 2025
Fewer International Students Came to the U.S. This Fall

One week after President Donald Trump contradicted his own policies by stressing how important international students are to sustaining university finances, there’s new evidence that his administration’s crackdown on visas and immigration is hurting international student enrollment and the American economy.

While overall international student enrollment has declined only 1 percent since fall 2024, new enrollment has declined 17 percent, according to fall 2025 snapshot data in the annual Open Doors report, published Monday by the Institute for International Education. The 825 U.S.-based higher learning institutions that responded to the fall snapshot survey host more than half of all international students in the country.

“It gives us good insight into what is happening on campuses as of this fall,” Mirka Martel, head of research, evaluation and learning at IIE, said on a press call last week. “Some of the changes we’re seeing in new enrollment may be related to some of the more recent factors related to international students.”

Fewer New Graduate Students

Those factors include cuts to federal research funding, which has historically helped support graduate students. Although graduate students made up roughly 40 percent of the 1.2 million total international students studying in the U.S during the 2024–25 academic year, they’re now driving the enrollment decline—a trend that started before Trump retook the White House.

While the total number of new international students fell by 7 percent last academic year, new graduate enrollment dropped by 15 percent, according to the Open Doors report—a decline that was partially offset by new undergraduate enrollment, which grew by 5 percent.

The fall 2025 snapshot data shows that pattern continuing.

Colleges and universities reported a 2 percent increase in undergraduate students, a 14 percent increase in Optional Practical Training students and a 12 percent decrease in graduate students.

The 2024–25 Open Doors report also includes more details about international students during the last academic year—broken down by country of origin, field of study and primary funding sources—though that data reflects trends from last fall, before Trump took office and initiated restrictions that experts believe have deterred some international students.

It shows that international enrollment in the United States jumped 5 percent between fall 2023 and fall 2024, continuing to rebound from a 15 percent pandemic-induced drop during the 2020–21 academic year. That’s in line with the fall 2024 snapshot data, which indicated 3 percent growth in international student totals.

However, the majority (57 percent) of colleges and universities that responded to IIE’s fall 2025 snapshot survey reported a decline in new international enrollment. And 96 percent of them cited visa concerns, while 68 percent named travel restrictions as the reason for the drop.

Meanwhile, 29 percent of institutions reported an increase in new international enrollment and 14 percent reported stable enrollment. For those institutions that saw an uptick this fall, 71 percent attributed the growth to active recruitment initiatives, and 54 percent cited outreach to admitted students.

The Open Doors data also confirms earlier projections from NAFSA: Association of International Educators and recent analyses from The New York Times and Inside Higher Ed about the Trump administration’s immigration policies leading to falling international student enrollment, as well as hardship for university budgets and the broader national economy.

According to the report, international students accounted for 6 percent of the total population enrolled in a higher education institution last academic year and contributed nearly $55 billion to the U.S. economy in 2024.

“International students come to the United States to advance their education and contribute to U.S. colleges and communities,” Jason Czyz, president and CEO of IIE, said in a news release. “This data highlights the impact international students have in driving innovation, advancing scholarship, and strengthening cross-cultural understanding.”

Trump’s Changing Stance

But since Trump took office in January, his administration has cast international students—the majority (57 percent) of whom come to the U.S. to study in high-demand STEM fields—as threats to national security and opportunity for American-born students rather than economic stimulants.

International university students attending wealthy, selective universities are “not just bad for national security,” Vice President JD Vance said in March. “[They’re] bad for the American dream for a lot of kids who want to go to a nice university and can’t because their spot was taken by a foreign student.”

But as the Open Doors data shows, it’s not just wealthy, private institutions that host international students. During the 2024–25 academic year, 59 percent attended public institutions. Meanwhile, among all institution types, community colleges experienced the fastest rate of international student growth, at 8 percent.

And that’s despite the Trump administration’s concerted effort to deter them. So far this year, the federal government has detained foreign student activists, stripped students’ SEVIS statuses and visas, implemented social media vetting processes, paused new visa issuances, and moved to limit how long students can stay in the country.

In May, Secretary of State Marco Rubio threatened to “aggressively revoke” Chinese students’ visas, including those “with connections to the Chinese Communist Party or studying in critical fields.”

Although the Open Doors report shows that enrollment among Chinese students declined 4 percent between the 2023–24 and 2024–25 academic years, China is still the second-most-popular country of origin for international students, making up 23 percent of all international students; India—which surpassed China as the No. 1 source in 2023—produced 31 percent of all international students living in the U.S. during the 2024–25 academic year.

But as of late, Trump has walked back some of his hostility toward international students. Over the summer, he proposed allowing 600,000 Chinese students into the country. And last week, he defended the economic benefit of international students during an interview with Fox News’ Laura Ingraham.

“We take in trillions of dollars from students,” he said. “You know, the students pay more than double when they come in from most foreign countries. I want to see our school system thrive. And it’s not that I want them, but I view it as a business.”

Economic Consequences

According to the Open Doors Report, roughly half (52 percent) of international students funded their education primarily with their own money during the 2024–25 academic year. And the 17 percent drop in new international enrollment this fall translates into more than $1.1 billion in lost revenue and nearly 23,000 fewer jobs, according to a new analysis from NAFSA, also published Monday.

The report explained that the reasons for that vary but may be tied in part to the disproportionate decline in international graduate student enrollment and uptick in OPT students.

The decline in graduate students on college campuses is “cutting into higher-spending populations that typically contribute more through tuition, living costs, and accompanying dependents,” the report said. Meanwhile, “the increased share of students pursuing OPT (up 14 percent) reduced the amount of campus-based spending [on] tuition, housing and dining.”

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November 17, 2025
Budget WARs
This is hypothetical, but the concept it’s illustrating is real.

Let’s say you’re in charge of a college budget, and there’s money for a new staff position. You have multiple requests for positions, so you need to pick the winner.

For the sake of the example, let’s stipulate that the salaries are close enough that they don’t tip the balance and that the relative staffing levels in each area are about equally suboptimal.

The contenders are:
- A math tutor
- A librarian
- An adviser
- A financial aid staffer
Which do you choose? And, more to the point, why?

I hear a lot about “data-based” or “evidence-based” decision-making. But it’s not clear to me what data or evidence would settle the question. How would you know which one is the best choice?

I assume that any of the four would make a positive difference in student outcomes. Students who fail math are much likelier to drop out than students who don’t, and tutors help students pass. Librarians are crucial for students to learn to do research, especially in the age of AI. Academic advisers help students avoid wasting time on courses that won’t help them. Financial aid staffers enable students to get the money they need to go to college. They’re all helpful, and they’re all important. But how do you weigh one against the others?

In baseball, people with too much time on their hands came up with a single statistic to rule them all: wins above replacement. A player’s WAR score—seriously, that’s what they call it—indicates how many more (or fewer) games a team would expect to win in a given season if they used this player, as opposed to an average player at the same position. That way, a team could measure the value of a particular pitcher against the value of a particular outfielder.

We don’t have a number like that. How much more, or less, would a new tutor affect our graduation rate than a new adviser? And how would we know?

Any ambitious and quantitatively minded students in higher education administration graduate programs, you can have this research question pro bono. I’d love to see empirical evidence.

Until the dissertations come rolling in, though, I’d love to hear from my wise and worldly readers. Is there a good way to weigh these positions against each other? If anyone comes up with something good, I’ll be happy to share it in a subsequent column. As always, send your thoughtful responses to deandad (at) gmail (dot) com. Thanks!
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November 17, 2025
HBCUs Gifted Nearly $300M in Scott’s Latest Donation Flurry

Five historically Black colleges and universities have recently announced gifts of $50 million or more in unrestricted funds from billionaire philanthropist MacKenzie Sott.

Prairie View A&M University, North Carolina Agricultural and Technical State University, Bowie State University, Norfolk State University and Winston-Salem State University are the latest HBCUs to benefit from Scott’s philanthropy—she has already donated to at least eight other institutions this year.

On Friday, Prairie View and North Carolina A&T said they received $63 million each, the largest single gifts ever received in their histories, which follow previous gifts from Scott in 2020—$50 million to Prairie View and $45 million to N.C. A&T. Her support for each institution totals $113 million and $108 million, respectively.

Also last week, Bowie State, Winston-Salem State and Norfolk State each announced record-breaking gifts of $50 million following donations from Scott in 2020—$25 million, $30 million and $40 million, respectively.

“This gift is more than generous—it is defining and affirming,” said Prairie View A&M president Tomikia LeGrande in a statement. “MacKenzie Scott’s investment amplifies the power and promise of a Prairie View A&M University education as we advance our vision of becoming a premier public, research-intensive HBCU that serves as a national model for student success.”

Voorhees University also received a $19 million donation from Scott earlier this month, following a $4 million gift in 2020.

The five universities said they would use the donations to progress their strategic plans through funding scholarships, growing endowments, improving teaching and research, and supporting student success.

In 2019, Scott pledged to give away half her wealth in her lifetime. By 2023, her donations to educational institutions exceeded $1 billion. This year, Scott has donated $80 million to Howard University in Washington, D.C.; $38 million to the University of Maryland Eastern Shore; and $38 million each to Spelman College and Clark Atlanta University in Georgia.

“No investor in higher education history has had such a broad and transformational impact across so many universities,” said N.C. A&T chancellor James R. Martin II in a statement.

“North Carolina A&T is deeply grateful for Ms. Scott’s reaffirmed belief in our mission and for the example she sets in placing trust in institutions like ours to drive generational change through education, discovery and innovation.”

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November 17, 2025