Tag: Higher

  • 2026 Higher Education Digital Marketing Trends and Predictions

    2026 Higher Education Digital Marketing Trends and Predictions

    Hushed conversations about the budget, a shrinking applicant pool and that dreaded enrollment cliff are no longer whispers. The numbers are in and they tell a story you know all too well: the old way of doing things isn’t working any more.

    The traditional models are failing to keep pace with a new generation of students and a rapidly evolving job market. We’ve moved beyond the “enrollment cliff” as a future threat; it’s a present reality that is forcing institutions to fundamentally rethink their approach to marketing and enrollment.

    The old playbook of generic campaigns and static brochures is obsolete. In 2026, the game is no longer about reaching the most students but about connecting with the right students in the most authentic way possible. This new landscape is defined by data, driven by Artificial Intelligence (AI) and built on a foundation of radical transparency. It’s a world where the institutions that survive will be those willing to break away from the establishment and challenge the status quo.

    Explore the 2026 trends and predictions that are shaking up digital marketing for education industry, what it means for the next generation of enrollment and how institutions can position themselves to thrive in a new era of higher education.

    Shift to GEO/AEO and “Search Everywhere Optimization”

    With the rise of social search and AI Overviews, traditional Search Engine Optimization (SEO) is becoming insufficient. The new paradigm is “Search Everywhere Optimization.” This includes GEO (Generative Engine Optimization) to ensure your institution is favorably mentioned in AI-generated answers and AEO (Answer Engine Optimization) to appear in direct answers in AI Overviews as well as on platforms like TikTok, Reddit, Quora and voice assistants. By 2026, success will not be measured by a #1 ranking on a Google page, but by being the embedded answer wherever a student asks a question. 

    Conversational AI as the 24/7 Admissions Counselor

    AI is already strongly embedded in advertising platforms to capture student interest, but the next frontier is how institutions leverage AI in lead nurturing and admissions. As shown in EducationDynamics’ latest Engaging the Modern Learner Report, 60% of students use AI chatbots for college research, a significant jump from 49% just a year ago.  This will move beyond simple chatbots into sophisticated conversational AI that manages entire nurturing funnels, providing instant, personalized answers to complex questions about financial aid, credit transfers and program specifics via SMS and web chat. These AI assistants will be able to schedule campus tours, triage inquiries to the correct human counselor and provide 24/7 support, dramatically improving the prospective student experience and freeing up admissions teams to focus on high-intent, high-value interactions.

    Authentic Storytelling 

    Authentic user generated content will be a vital part of a brand’s storytelling as more students turn to social channels and short form video to research and validate individual brands. Brands will increasingly leverage content creators’ sphere of influence, leveraging short-form video to tell showcase their brand story.  This creates a massive opportunity for institutions to leverage user-generated content and partner with student-creators who can showcase the real, unpolished and relatable brand story. Think a “Day in the Life” series on TikTok or a student ambassador Q&A on Instagram Live—these genuine interactions build trust and connection in a way a static brochure never could.

    AI for Personalization

    AI picks up on individual user preferences and can serve ad creative that they are more likely to engage with due to better relevance. AI will use existing ad assets (images, videos, headlines, descriptions, etc.)  and landing page experiences to create unique and personalized ads. Landing page personalization will also emerge in 2026 as a way to increase relevance and conversion rate optimization. To be successful, advertisers need to provide a wide variety of existing assets and have a strong landing page experience. For example, if a prospective student has previously browsed your computer science program page, an AI-powered ad could then automatically show them a video testimonial from a current computer science student, rather than a generic campus tour video.

    Rise of Social for Search

    Over the past couple of years, we’ve seen students turning to social for search, we will continue to see this pattern and expect it to increase. Unlike a traditional search engine that provides a list of links, social platforms offer an immersive experience. Students can search for a university’s name and instantly see “day in the life” videos, unscripted dorm tours and Q&A sessions with real students. This content feels more genuine and trustworthy than a polished university-produced video. For them, a hashtag search is less about finding a fact and more about getting a feel for a school’s culture. Having an organic and paid presence on social channels will be vital for brands to be present where their audience is searching. 

    More Ads in AIOs/AI Mode

    To date, there have been very few instances of EDU ads within AI Overviews or AI Mode, but in 2026, we expect this to change dramatically. Google is actively integrating ads directly into its AI-generated summaries and institutions need to be prepared to take advantage of this new frontier for digital advertising for higher education.

    This shift is about more than just a new ad placement; it represents a fundamental change in how advertisers reach prospective students. Instead of relying solely on keywords, digital advertising for universities in AI Overviews are triggered by the full conversational context of a user’s query. This means an ad for your nursing program could appear not just on a search for “nursing school near me,” but also on a more exploratory query like “what are the best career paths in healthcare?” that generates an AI Overview response.

    To secure a presence in these valuable new placements, institutions will need to embrace Google’s AI-powered ad solutions. These include:

    • Broad Match:
      This uses Google’s AI to match your ads to a much wider range of relevant searches, including long-tail and conversational queries that are common in AI Overviews.
    • Performance Max:
      This campaign type leverages automation to find high-value conversions across all of Google’s channels, including Search, Display, YouTube and, increasingly, AI Overviews.
    • AI Max for Search (Beta):
      The newest iteration of Google’s AI-powered ad solutions, AI Max for Search is designed specifically to enhance creative relevance and expand reach within AI-driven search experiences.

    As AI-generated results take up more screen space, being present in these ad placements is crucial. This is a chance to get your brand in front of students at a new moment of discovery, where they are actively seeking complex, nuanced information. Shifting to these AI-powered tools is the key to ensuring your institution remains visible and competitive.

    First-Party Data is the Ultimate KPI

    As audience targeting and keywords continue to get broader, across paid search and paid social, properly training AI to find and optimize to the right user will be crucial to a campaign’s success. The best signal institutions can provide is through their own data. Institutions will need to prioritize regularly importing their 1st party data to fuel their audiences and bidding strategies. Bidding to outcomes will drive quality and as a result CPCs as a KPI will decrease in importance, especially as CPCs continue to increase. Instead, the focus should remain on the cost per outcome, such as cost per application and cost per enroll. Focusing on and optimizing to these ultimate KPIs will bypass front-end noise, ensure quality and prioritize outcomes that more closely correlate to business goals.

    Ready to Break Free From the Old Playbook in the Higher Education Industry?

    The time for waiting is over. The institutions that will survive and thrive in this new era are those that abandon the outdated playbooks of the past and embrace a new, data-driven and authentic approach to enrollment.

    This is not a time for incremental change. It’s a time for bold, strategic action. By leveraging AI for personalization and operational efficiency, embracing authentic storytelling and prioritizing first-party data, you can build a recruitment strategy that not only attracts the right students but also proves the enduring value of your institution.

    Ready to transform your enrollment strategy and secure your institution’s future? EducationDynamics is the only partner with the expertise, technology and end-to-end solutions to help you not just adapt, but thrive. Contact us today to future-proof your institution.

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  • Academic Leaders Under Pressure: What Provosts Are Saying

    Academic Leaders Under Pressure: What Provosts Are Saying

    Provosts remain committed to their institutions’ academic mission but face growing pressures that make the job more reactive than strategic, according to Inside Higher Ed’s 2025 Survey of College and University Chief Academic Officers with Hanover Research, out today. While 91 percent of respondents say they’re glad to have pursued administrative work, only 29 percent report consistently having the resources to implement initiatives. 

    Other findings further reveal how leaders are responding to a shifting landscape within and outside higher education: Nearly a third of institutions represented have begun updating curricula to prepare students for artificial intelligence in the workplace, and more than half of provosts report declines in federal funding under the second Trump administration. Some 47 percent cite a “strategic compliance” approach to this new policy environment and 41 percent a “wait and see” approach. Many institutions are also trying out new ways to support research funding.

    On Wednesday, Oct. 22, at 2 p.m. Eastern, Inside Higher Ed will host a free live webcast on the findings with expert panelists who will share their reasons for optimism in higher education in 2025, along with their concerns about the sector and being a campus leader. Register for that here.

    Even amid these challenges, provosts’ confidence in academic quality remains high. Seventy-nine percent rate their institution’s academic health as good or excellent, and 87 percent say their college’s innovative programs are serving students well. Yet, a majority of provosts note uneven support across disciplines and limited resources for certain student populations, namely those with disabilities. Some doubts about scaling online education for quality are also present.

    Download the full survey report, produced with support from Coursedog, Honorlock and Watermark, here.

    Mental health and well-being are other pressing concerns: Most provosts say their campus has responded effectively to the student mental health crisis, but fewer see overall student health improving. Community college leaders, in particular, highlight food and housing insecurity as a top challenge.

    Read more about what provosts have to say about campus speech and other topics—including the federal policy environment and artificial intelligence, here and here.

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  • It’s Censorship, Not Cancel Culture

    It’s Censorship, Not Cancel Culture

    “We are in the cancel culture part of the tragedy cycle.”

    This is the declaration of Adam Goldstein, vice president of strategic initiatives for the Foundation for Individual Rights and Expression, writing at the organization’s website.

    In the piece, dated Sept. 12, he chronicles almost three dozen incidents of individuals being sanctioned, suspended or terminated for public remarks following the tragic killing of Charlie Kirk.

    The vast majority of these incidents concern schools, colleges and universities. The examples exhibit a pattern of public outrage, which gets the attention of a public official, who then calls for sanction, followed by the sanction being administered by another public entity.

    As a typical example, Tennessee senator Marsha Blackburn called for the firing of a Cumberland University professor on Sept. 11, the day after Kirk’s death. On Sept. 12, the professor was dismissed, along with a member of the university staff.

    Goldstein says that this is a cycle of “the cancel culture machine. It goes like this: A tragedy happens. Someone reacts by celebrating that tragedy for whatever reason. Then the social media mob comes to demand this person be fired, expelled, or otherwise punished for their views.”

    I’m appreciative of Goldstein’s work to compile, publicize and criticize these actions, but I have an important point of disagreement. Most of these are not incidents of cancel culture.

    It’s censorship.

    The problem is not about “social media mobs” making demands, but on the public officials in power following through and punishing those views.

    Whatever anyone thinks about people saying things on social media, all of it (providing it doesn’t run afoul of the law) is a form of protected speech. Some may decry the effect of that speech, but this doesn’t make it not speech. Charlie Kirk’s Professor Watchlist was a documented vector of threats and harassment directed toward college faculty, but the website itself is too is an example of speech, even when the website called for professors to be fired.

    The public discussion about these issues has been unfortunately muddled for years, including by FIRE president Greg Lukianoff, who, along with his Coddling the American Mind co-author Jonathan Haidt, invented a psychological pathology they called “safetyism” in order to delegitimize student speech they believed to be “illiberal.”

    The “cancel culture” narrative had much the same effect, by categorizing contentious speech where people were advocating for particular outcomes—without having the power to directly enact those outcomes—as something akin to censorship. Whatever one thinks of the phenomenon as a whole or individual examples of it, it was never censorship.

    United States senators calling for firings and then college presidents complying is straight-up censorship.

    These distinctions very much matter in this moment, because it is clear that numerous government officials are interested in using the response to Kirk’s death as a pretext to crack down on speech they don’t approve of. The United States State Department is “warning” immigrants not to “mock” Kirk’s death.

    Legal remedies to illegal firings are also no longer guaranteed in a system where politicians are willing to use the weight of their office to crush dissent. At Clemson, one employee was fired and two faculty members were removed from teaching duties after complaints originating with the Clemson College Republicans surfaced. The South Carolina attorney general, Republican Alan Wilson, issued an opinion holding Clemson harmless if it fired the employees claiming, without evidence, the speech was tantamount to threats.

    Other state legislators overtly threatened the school’s state funding should officials fail to act.

    Coercion, intimidation.

    Representative Clay Higgins declared that he is “going to use Congressional authority and every influence with big tech platforms to mandate immediate ban for life of every post or commenter that belittled the assassination of Charlie Kirk.”

    The same Clay Higgins sponsored the Protecting Speech from Government Interference Act in 2023, in which he said, “The American people have the right to speak their truths, and federal bureaucrats should not be dictating what is or isn’t true. We must continue to uphold the First Amendment as our founding fathers intended.”

    In 2021, Blackburn, who called for the firing the Cumberland University professor, introduced an anti–cancel culture resolution, declaring, “Cancel culture is a barrier to a free marketplace of ideas and remains antithetical to the preservation and perpetuation of global democracy.”

    It is tempting to nail Blackburn and Higgins as hypocrites, but again, this mistakes the underlying aim of the larger political project for surface-level features. Blackburn and Higgins were against “cancel culture” because they did not approve of the potential consequences for speech with which they agreed. They are now calling for sanctions against speech and speakers with which they disagree. In both cases, they are using their power to promote speech of which they approve and discount that of which they don’t approve.

    The major difference is that instruments of the state are acting on these calls to sanction, suspend and fire people.

    Like I said, censorship.

    The only thing that’s changed is the locus of power and a presidential administration that is more than willing to use the instruments of the state to intimidate and silence the opposition.

    This isn’t cancel culture; it’s authoritarianism.

    As I say, I’m appreciative of FIRE’s attention to these incidents, but the facts of what’s going on show the limits of trying to adjudicate freedoms—including academic freedom—entirely through the lens of free speech. If we’re going to preserve our freedoms, I think it’s important that, at the very least, we use the most accurate descriptive language we can.

    FIRE’s Goldstein is wrong. We aren’t in the “cancel culture” part of the cycle.

    We’re in the retaliation, censorship, coercion, authoritarianism part of the cycle, and the wheels are turning ever faster.

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  • Berkeley Releases 160 Names, Complies With U.S. Investigation

    Berkeley Releases 160 Names, Complies With U.S. Investigation

    Justin Sullivan/Getty Images

    The University of California, Berkeley, told about 160 faculty, staff and students on Sept. 4 that their names appeared in documents officials gave to the Trump administration, which is investigating the university’s response to reports of campus antisemitism, The New York Times reported

    According to Berkeley, the 160 names provided to the Education Department in compliance with the investigation include people accused of or affected by antisemitic incidents, as well as those who filed complaints about antisemitism on campus.

    Berkeley is one of numerous higher education institutions the Trump administration is investigating for alleged antisemitism, including the University of California, Los Angeles. The UC system is also weighing Trump’s demands that UCLA pay the government a $1.2 billion settlement to restore $584 million in frozen federal research funding.  

    Berkeley’s decision to hand over the 160 names comes two months after House Republicans grilled Berkeley’s chancellor, Rich Lyons, and two other university leaders at a hearing about their alleged failures to protect Jewish students from discrimination and harassment. At the hearing, Lyons said the university has an “obligation to protect our community from discrimination and harassment” and uphold the First Amendment’s guarantee of free speech.

    While some alumni criticized Berkeley’s compliance with the Trump administration’s investigation, the UC system said in a statement to the Times that it’s “committed to protecting the privacy of our students, faculty, and staff to the greatest extent possible, while fulfilling its legal obligations.”

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  • More Colleges Promise Grads Employment, Grad School Placement

    More Colleges Promise Grads Employment, Grad School Placement

    For some students, enrolling in college can feel like a gamble due to the high cost and lack of a clear career at the end of the program. But a growing number of colleges and universities are guaranteeing students will land a job or graduate program slot within months of graduation.

    Bethel University in St. Paul is the latest to make such a promise; Bethel’s Career Commitment provides students in the College of Arts & Sciences with additional assistance if they are still unemployed or not enrolled in graduate school six months after graduation—including by offering a tuition-free spot in a graduate-level Bethel course or a staff job at the university. 

    The trend indicates a growing awareness among institutions of their responsibility to provide students with career-development opportunities, as well as their recognition that a lack of institutional support can impact the college’s perceived value.

    State of play: Nationally, institutions of higher education are struggling to demonstrate value to the public, including prospective students, parents and lawmakers. Much of the trepidation comes from a lack of transparency regarding colleges’ high cost of attendance and the mountain of student loan debt Americans hold, as well as high unemployment and underemployment rates among graduates.

    A recent survey by Tyton Partners found that among students who believe college is worth the cost, 95 percent think higher education is preparing them well for jobs and careers.

    In general, students give fair ratings to the work campuses are currently doing to prepare them for their professional lives. A 2024 Student Voice survey by Inside Higher Ed and Generation Lab found that the plurality of students rate their institution’s efforts in career development as “average” (34 percent), 44.6 percent combined consider their college “good” or “excellent,” and 18 percent said poor or below average.

    Today’s college students are also eyeing a competitive job market during an economic downturn, as well as pressures from evolving technologies, such as generative artificial intelligence, that threaten entry-level roles.

    Embedding career development throughout the curriculum or as a graduation requirement is becoming more common, encouraging students to think about life after college earlier and in more meaningful ways so they aren’t caught unprepared when senior spring rolls around.

    Previous research shows that students engaged in career development are more likely to secure a job; a 2022 survey by the National Association of Colleges and Employers found that students who engaged with their career center received more job offers than their peers who didn’t. But some structural barriers can hinder students’ ability to participate in career activities, including off-campus work, caregiving responsibilities or lack of awareness of services. Internships are also increasingly competitive, leaving some students behind.

    How it works: A key piece of the Bethel Career Commitment is that students must undertake significant measures to advance their own career before the university will open additional doors of support.

    Students must complete four “phases” of career preparation prior to graduation to be eligible for a spot in Bethel’s career commitment plan. The elements include creating a Handshake profile, meeting with a career-development coach and participating in an internship. And after they earn their degree, students must meet with a career coach monthly and apply for at least 20 jobs per month to complete the final phase.

    In addition, students must have a minimum 3.0 GPA, be in good financial standing with the university and be willing to relocate.

    For students who don’t meet all the eligibility requirements, the university provides postgraduation career support in the form of coaching, Bethel University president Ross Allen told Inside Higher Ed.

    “Today, 99 percent of Bethel graduates are employed or in graduate school within a year, so we expect a small number of graduates will need the additional postgraduation support,” Allen said.

    He anticipates that graduate-level credits will often be “the most helpful next step vocationally,” but the university may offer short-term employment opportunities to students based on staffing needs, Allen said.

    A national picture: Other institutions, including Thomas College in Maine, Davenport University in Michigan, Curry College in Massachusetts and the University of Tulsa, guarantee their graduates employment, also on the condition that students participate in career development while enrolled.

    At Davenport, for example, students in select majors who earn a 3.0 GPA, complete an internship or experiential learning opportunity, and participate in extracurricular activities are supported by the DU Employment Guarantee. The plan allows students to enroll in 48 additional credits tuition-free in a graduate, undergraduate or professional program at the university, as well as participate in career coaching and recruitment efforts.

    At Curry College, students who opt into the Curry Commitment receive assistance with federal student loans for up to 12 months. They are also given a paid internship or a tuition waiver for six credits of graduate studies at the institution. To be eligible, a student must participate in career advising, workshops and résumé development; earn at least a 2.8 GPA; and graduate within four years.

    None of these institutions differentiates among the types of job a student may secure—making no distinction between a part-time role or one that doesn’t require a bachelor’s degree—leaving some questions about the underemployment of college graduates.

    If your student success program has a unique feature or twist, we’d like to know about it. Click here to submit.

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  • Roll up roll up for the great higher education fire sale

    Roll up roll up for the great higher education fire sale

    Since the announcement, most eyes interested in “radical transformation” have been on the creation of a new “super-university” – Greenwich and Kent becoming the London and South East University Group.

    But The Times is reporting a very different kind of tie-up – which if it comes to pass could have much more interesting implications.

    It says that the University of Buckingham, the UK’s only “independent” university, is considering a £150 million sale to Global University Systems (GUS).

    It suggests that the potential sale could compromise the university’s Royal Charter, non-profit status, and academic integrity – risking its identity as a “free speech and research-focused institution”.

    Precedented

    If that sounds and feels “unprecedented”, you may not have noticed the extent to which everything from research parks to student accommodation are already (part or fully-)owned by private companies.

    You may also not have noticed any number of mergers, takeovers and fire sales among small private HE providers – many of which specialise in the kinds of franchised provision that have been generating considerable regulatory interest in recent months.

    There’s also Richmond, the American University in London. When founder Sir Cyril Taylor died in 2018, he bequeathed his for-profit company (American Institute for Foreign Study) to his own charitable foundation (Cyril Taylor Charitable Foundation).

    It created what former vice chancellor Lawrence Abeln called a charity “operating like a shell for a commercial company it wholly owns” – allowing commercial interests to control educational decisions through charitable structures while maintaining the appearance of independence.

    Abeln argued that the foundation used funding as leverage to demand governance changes, including his forced resignation, threatening the university’s survival unless commercial interests were satisfied.

    It mirrors concerns about the potential Buckingham sale – that once charitable educational institutions become dependent on private sector funding or ownership, academic independence becomes vulnerable to commercial priorities.

    Even when the charitable structure remains intact, the substance of independent governance can be hollowed out, creating what critics might term a “stealth privatisation” where commercial control operates behind charitable facades.

    Any number of things could be going on behind the scenes that already resemble that in universities that have breached, or are close to breaching, their banking covenants.

    But the wholescale takeover of a university with a Royal Charter? Really?

    We work at supplying HE

    Back in 2020, five men registered a UK company called “GGE UK Newco” in a WeWork near London Fields. Within four months, it had acquired university title, degree awarding powers, and registration with the Office for Students – a process that typically takes years for new higher education providers.

    The company pulled this off by purchasing the assets of the former Regent’s University London charity, including its degree awarding powers (awarded in 2012) and university title (granted in 2013). On September 29th, GGE UK Newco changed its name to “Regent’s University London Limited,” becoming the wholly-owned product of a partnership between the original Regent’s University and Galileo Global Education, a large international education provider with over 110,000 students worldwide.

    The transaction appeared to have bypassed normal regulatory processes entirely. While new providers typically wait around 180 days and must pass a Quality and Standards Review, no such review appeared to have been conducted for Regent’s University London Limited. OfS was largely silent on the specifics, raising real questions about transparency and whether standard due diligence procedures were followed.

    As DK noted at the time, the case was interesting insofar as it suggested that university titles and degree awarding powers can effectively be bought and sold as assets. With some independent providers still waiting on registration decisions, the apparent fast-tracking raised concerns about fairness and regulatory consistency, potentially setting a precedent for more financially-motivated restructuring in the sector.

    And there’s more

    Scroll forward to March 2023, when IU Group acquired the education and training activities of the London Institute of Banking and Finance through a structural split.

    The original Royal Charter charity was renamed “The London Foundation for Banking & Finance (LFBF)” and continues as a charitable foundation, while the commercial education business now operates as “LIBF Limited” (a wholly owned UK subsidiary of IU Group) trading under the original name “The London Institute of Banking & Finance.”

    That preserved the charitable Royal Charter structure while transferring the degree-awarding educational operations to private ownership.

    Then in 2014, struggling Ashridge Business School was acquired by Hult International Business School in what was described as both a merger and acquisition driven by Ashridge’s need for “financial salvation.” Hult provided a £50 million investment, and the schools completed an operational merger in 2015.

    Ashridge now operates as “Hult Ashridge Executive Education” – the executive education arm of Hult International Business School, with the historic Ashridge House estate serving as Hult’s flagship executive education campus. Unlike LIBF, this was a complete absorption rather than a structural split, with Ashridge’s independent existence ending as it became part of Hult’s global network of campuses across Boston, London, Dubai, Shanghai, San Francisco, and New York.

    And then there’s the College of Law.

    It can trace its origins to 1876 with the formation of Gibson & Weldon, a leading tutorial firm. In 1962, The Law Society created The College of Law by merging its own Law Society School of Law (founded in 1903) with Gibson & Weldon, establishing it as a specialist institution for training solicitors.

    It was formally incorporated by Royal Charter on 5 December 1975 and registered as a charity in May 1976, with the stated aim “to promote the advancement of legal education and the study of law in all its branches.” This gave it constitutional status as a chartered institution dedicated to legal education. And in 2006, it was granted degree-awarding powers by the Privy Council.

    So when it was sold to Montagu Private Equity for around £200 million in 2012, the transaction revealed just how valuable degree-awarding powers had become as tradeable assets.

    The deal involved splitting the institution – the original College of Law retained its Royal Charter and charitable status under a new Legal Education Foundation, while the commercial education business, crucially including those 2006 degree-awarding powers, moved to a newly created for-profit company called “The University of Law Limited” (originally incorporated as “Col Subco No.1 Limited”).

    DAPs, it seemed, could now be packaged and sold as part of a commercial education business – degree-awarding powers as an asset class.

    At the time, constitutional lawyers questioned how powers granted to a Royal Charter body could legitimately transfer to what was essentially a separate company. But the then responsible Department for Business, Innovation and Skills (BIS) maintained that the powers remained valid because the “whole education and training business” had moved to the new entity. The precedent was set – and so in 2015, when the University of Law was acquired by GUS, its valuable degree-awarding powers travelled with it as part of the commercial package.

    Or take Arden. Originally founded as Resource Development International (RDI) in 1990 by entrepreneur John Holden, the distance learning provider was sold to US-based Capella Education in 2011 as part of Capella’s international expansion strategy. The timing proved crucial – RDI was granted Taught Degree Awarding Powers in April 2014, gained full university status in August 2015, and was immediately put back on the market when Capella’s international strategy faltered.

    By August 2016, GUS acquired Arden for £15 million – demonstrating how rapidly degree-awarding powers could travel through corporate hands. The transaction showed DAPs functioning specifically as tradeable assets – Capella had effectively acquired a company that later gained valuable regulatory permissions, then sold those permissions onwards as part of a portfolio optimisation. For GUS, acquiring Arden provided another set of degree-awarding powers to add to its growing collection, which already included the University of Law.

    Royal charters

    But the potential Buckingham sale arguably represents a qualitatively different proposition from previous transactions. While ULaw, LIBF, Ashridge, and Richmond were specialist institutions operating in commercial-adjacent sectors – professional training, banking education, executive development, or niche international provision – Buckingham is the UK’s flagship independent university, purpose-built to demonstrate that alternatives to state higher education could thrive.

    Established in 1976 and granted its Royal Charter in 1983, Buckingham has operated successfully for over four decades as Thatcher’s “proof of concept” for educational independence. Unlike the struggling institutions that sought private sector rescue or the professional training providers that already operated in quasi-commercial spaces, in theory the sale of Buckingham would represent the commodification of the university ideal itself.

    It would also signal that even the most symbolically important Charter institutions – those created explicitly to preserve educational independence – could be subject to market forces when financial incentives align.

    Whether structured as a direct sale or following a version of a model of splitting charitable and commercial operations, a Buckingham transaction would force regulators to confront fundamental questions they’ve previously avoided. The Office for Students, the Privy Council and potentially the Charity Commission would need to justify why the commercialisation of Britain’s flagship independent university serves the public interest.

    If it happens, regardless of the technicalities of its legal structure, it would also establish that Royal Charter status provides no meaningful protection against commercialization, making virtually any institution a potential acquisition target – completing the evolution of degree-awarding powers from constitutional privileges into tradeable corporate assets.

    Back to the future

    As Mary Synge demonstrates in her analysis of university charity law regulation, universities are charities whose trustees have a fundamental legal duty to act “in the best interests of the charity” – not commercial interests, and not even student interests – at least as variously defined by politicians.

    When charitable assets and degree-awarding powers become tradeable commodities, this feels like a fundamental breach of charity law principles that have governed universities for centuries. The strategic goals of “maximising growth in income” that might benefit institutional finances are legally distinct from – and potentially in conflict with – acting in the charity’s best interests for public benefit.

    But the regulatory conditions that make the Buckingham sale possible have been deliberately created. Synge’s research shows how OfS has systematically weakened charity law oversight compared to its predecessor HEFCE, removing transparency requirements, diluting governance standards, and abandoning serious incident reporting.

    Where HEFCE demanded universities demonstrate compliance with charity law principles, OfS has reduced this to a mailing list subscription. The regulatory hollowing-out creates the conditions where transactions that should trigger intensive charity law scrutiny can proceed with minimal oversight.

    When the regulator tasked with promoting charity law compliance barely acknowledges charity law exists, constitutional protections become meaningless.

    Back to the future

    As ever, we’ve been here before – or at least the FE sector has. Back in 2016, FE Week got hold of a leaked government document that revealed the Department for Education (DfE) was actively planning for private sector acquisition of failing FE colleges.

    A draft “Framework for due diligence in the FE sector following area reviews” (a process which itself had nudged/inspired/funded a series of mergers and groups) specifically addressed the “acquisition of an FE college by a private sector organisation,” noting that private providers “may have different benchmarks and parameters as to what is acceptable in terms of both curriculum and financial performance.”

    BIS guidance published that March had already unveiled government plans to introduce an insolvency regime for colleges, explicitly stating that following area reviews, government would “no longer bail out colleges in financial trouble, but would instead allow them to go bust.” Sound familiar?

    Critics warned of potential “fire sales” where private equity firms could asset-strip college buildings and facilities, cherry-picking profitable courses while abandoning community obligations. And the University and College Union (UCU) pointed to American examples of private equity involvement leading to “derisory rates of graduation, crushing levels of debt and of course dubious value.”

    The Technical and Further Education Bill (2016) created a “Special Administration Regime” for FE – essentially corporate insolvency procedures for FE colleges with an “education objective” twist. One battle during debate on the Bill came when Labour’s Gordon Marsden attempted to protect publicly-funded college assets from private acquisition.

    Marsden argued that FE colleges represented decades of public investment – from 1950s local authority funding through the multi-billion pound Building Colleges for the Future programme – and warned that defeat would enable private equity “asset stripping” of educational institutions built with taxpayer money.

    But then Minister Robert Halfon rejected the amendment – arguing that student protection must override asset protection, even if it meant transferring publicly-funded infrastructure to private companies. When the division was called, Conservative MPs defeated the amendment 8-5, explicitly authorising education administrators to transfer college assets to private entities if deemed necessary for the “education objective.”

    It established the principle that educational assets, regardless of their public funding history, could be commodified and transferred to private ownership when market logic demanded it.

    Here in 2026, we have a Labour, not Conservative government. It is already “interested” in what’s been going on in the franchised for-profit sector. But it doesn’t seem to have been especially keen to question what’s been going on from a profit/principle point of view. And it’s not clear that what is planned in regulatory terms will be nimble enough to tackle the real questions that surround outcomes or quality.

    As is increasingly clear, the “line” between private and public interest has already been blurred by loans, accommodation, research parks and all sorts of other aspects of HE. What the government does or doesn’t do over a potential sale of Buckingham will tell us whether it’s interested in, or willing to, draw a line before the examples in blogs like this become much less obscure.

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  • ED Reallocates MSI Funding to HBCUs, Tribal Colleges

    ED Reallocates MSI Funding to HBCUs, Tribal Colleges

    When the U.S. Department of Education abruptly ended grants for most minority-serving institutions last week, it raised questions about what the department would do with the hundreds of millions of dollars already slated for these programs. The department offered an answer Monday, announcing plans to repurpose funds from programs “not in the best interest of students and families” to historically Black colleges and universities, tribal colleges, charter schools, and civics education.

    “The department has carefully scrutinized our federal grants, ensuring that taxpayers are not funding racially discriminatory programs but those programs which promote merit and excellence in education,” Education Secretary Linda McMahon said in a statement. “The Trump Administration will use every available tool to meaningfully advance educational outcomes and ensure every American has the opportunity to succeed in life.”

    The department promised to direct an extra $495 million to HBCUs and tribal colleges, on top of the funds already anticipated for fiscal year 2025—increases of 48.4 percent and 109.3 percent, respectively. In total, HBCUs are slated to receive over $1.34 billion and tribal colleges expect to receive $108 million this fiscal year, which ends Sept. 30. The department is also giving an additional $60 million to charter schools and putting $137 million toward civics education grants. The department didn’t share more specifics on how it would allocate the funds to institutions.

    The move has been met with mixed reactions. Some HBCU advocates are celebrating the one-time influx as a game-changer for cash-starved institutions. Others’ joy is tempered by concern that the Trump administration is uplifting some MSIs at the expense of others, sowing tensions between them.

    The new funds come less than a week after the Education Department quashed grant programs for Hispanic-serving institutions and other MSIs, deeming them “unconstitutional” because they require colleges to serve a certain percentage of students from a particular racial or ethnic background to qualify. (HBCUs and tribal colleges don’t have enrollment thresholds.) This blow to MSI grants, as well as cuts to teacher prep and gifted and talented programs, is paying for the department’s recent largess, The New York Times reported, citing several anonymous sources familiar with the department’s plans.

    Lodriguez Murray, vice president of public policy and government affairs at the United Negro College Fund, which represents private HBCUs, said the funds are “nothing short of a godsend” for institutions operating on lean budgets.

    “Now, all of a sudden, [HBCUs] have much more wherewithal to do the things, not just that take you from year to year, but can make an impact on your campus,” he said. He foresees HBCUs using the funds to buy property, improve their campus infrastructure and invest in student and faculty supports in new ways.

    Murray said he doesn’t have qualms about the money coming from the slashed MSI programs.

    He claimed many of these institutions are predominantly white, tend to have higher endowments than HBCUs and serve lower shares of Pell-eligible students. (Most enrollment-based MSIs are required to serve at least 50 percent low-income students. HBCUs have no such requirement but tend to enroll at least 70 percent Pell-eligible students.)

    As far as he’s concerned, the Trump administration is channeling “resources toward the institutions that seem to need it the most—and the institutions that have a better track record at taking students from underserved backgrounds and … changing the economic outlook of their lives,” Murray said. “That is the reason why we have no pause about receiving the funds this morning.”

    Harry Williams, president and CEO of the Thurgood Marshall College Fund, which represents public HBCUs, said he wants to see other types of MSIs thrive, and at the same time, he’s excited about how the new support could help HBCU students.

    He didn’t know the Trump administration planned to drop millions on the institutions, he said. And while TMCF regularly lobbies for HBCU funding, “candidly, we have never made any recommendations about where the money should come from to the administration, because that’s their decision in terms of how they operate.”

    He said he’s “sensitive” to the challenges facing MSIs, noting that TMCF has three predominantly Black institutions among its members. TMCF put out a statement last week in support of them when the department said it was ending MSI grant programs, including PBIs.

    “We do support MSIs and PBIs and all the groups in that category and recognize the importance of them having resources, too,” he said, “but our primary focus has always been working with HBCUs.”

    Pitting MSIs Against Each Other

    Marybeth Gasman, executive director of the Rutgers Center for Minority Serving Institutions, said HBCUs and tribal colleges deserve the money.

    These institutions have “always been underfunded” and “the federal government should always be thinking about ways to enhance them, especially based on our country’s history of racism and inequities,” she said.

    But Gasman believes other types of MSIs are also deserving of these resources. She pointed out that many Hispanic-serving institutions are community colleges, and they serve about a third of the country’s students over all, not just Latino students.

    The Education Department is “trying to pit different types of minority-serving institutions against each other,” even though MSI leaders and advocacy groups have worked together for years toward similar policy goals, she said. “And that is really, really troubling … I hope people don’t fall for that.”

    Gasman noted that department officials made a “purposeful” decision to share that new funds for HBCUs and tribal colleges came from defunded programs. She called the framing of the announcement “spiteful” and said she worries for the future of the MSI community.

    “There is enough pie for all of these institutions,” she said. “It’s not like you need to take from one to feed the others.”

    Dominique Baker, associate professor of education and public policy at the University of Delaware, said the funding for HBCUs and tribal colleges, while necessary, doesn’t lead her to believe the Trump administration has their best interests at heart.

    The funds are “a nice way” for the administration to claim “they hold no racial animus, because look at all the money that they’ve given to HBCUs,” Baker said, at the same time as they crack down on diversity, equity and inclusion at predominantly white institutions.

    “It can both be true that you are providing funding to institutions that deserve funding—and you are working to ensure that the institutions that you hold in high prestige resegregate,” she added.

    Executive Branch Overreach?

    The legality of the department’s move—cutting funding for some programs to be showered on others—is also a little murky. Department officials say they are relying on “existing flexibilities in discretionary grant programs” to move the money around.

    Amanda Fuchs Miller, former deputy assistant secretary for higher education programs under the Biden administration and now president of the higher ed consultancy Seventh Street Strategies, said under statute, the department legally has the right to “reprogram” funds within an account.

    But even if department officials are following the law, she said the “intent” of reprogramming was never to end programs authorized and continually funded by Congress, like the MSI programs. And the executive branch claiming it has the authority to declare anything unconstitutional is “the real problem.” So, as far as she’s concerned, the department went out of bounds by eliminating the MSI programs and regifting their money to other institutions.

    “It’s great that the HBCUs and TCUs will get more money—they need it,” Miller said. “Those students will benefit from it. But to take away funds from one group of students to help another group of students, that’s not beneficial to anybody. We should be pushing back to help all students succeed and have these resources.”

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  • Higher Education Leadership in Times of Crisis Part II – Edu Alliance Journal

    Higher Education Leadership in Times of Crisis Part II – Edu Alliance Journal

    By Dr. Barry Ryan, September 15, 2025 – In my August 11th article titled ‘Higher Education Leadership in Times of Crisis,” we established that higher education leadership today cannot be solitary work and that effective crisis response requires both internal and external counsel. Now that you’ve assembled (at least thought through) your cast of trusted advisors and recognized the unique leadership demands of your situation, the next critical step is understanding what you’re actually facing—and how to navigate it successfully. Once you recognize that your organization may be entering such a time, there are three key initial questions to ask:

    1. How long can a crisis be expected to last?
    2. What are the effects of crisis on my institution, on my team, on my loved ones, and on me?
    3. What are some healthy and effective ways I can lead during crisis?

    First, how long should I expect a “typical” crisis to last?

    At first blush, it might seem a little silly to ask how long a crisis lasts. After all, isn’t that inherently unpredictable?

    The answer is “yes” and “no.” It may seem a little flippant to say, but the reality is that the length of a crisis depends to a certain degree on how you and those in leadership alongside you respond to it. Your approach and actions may make it longer or shorter than it would have been. Here’s what I mean.

    Ignoring a crisis and hoping that it blows over is actually a potential strategy—although not one that I would recommend in most circumstances. But there are some built-in roadblocks in a university’s life cycle, which is divided largely into annual, semester, or quarter segments. These can act, on their own, as speed bumps or detours that might diminish or change the course of a crisis.  

    For example, a crisis that is being instigated or aggravated by certain individuals might be relieved to some degree on its own by their departure through retirement, transfer, and so on.  Or a financial crisis might be alleviated by the structural limits on certain types of debt that will be paid off, or the inception of certain grants or gifts that are within sight. But these are, unfortunately, uncommon scenarios, and the timing may be unpredictable.

    On a global scale, one might think of Winston Churchill trying to imagine how long World War II might last. As futile as such a task might have been, he did, indeed, play out various scenarios and their likely duration. Although it makes for a great quote and probably captures an important aspect of Churchill’s thinking, he likely did not say, “When you’re going through hell, keep going.” But that’s a good reminder for anyone in crisis.

    To grossly generalize, I have found that most institutional crises last between six months and two years. Why is that? The more acute ones require quicker action, and the result is either a solution that addresses the issues promptly and efficiently, in, say, six months, and you can move on to other things. Or, failing to find a speedy solution may end with you moving on. (And I don’t mean this lightly, but the reality is that moving on is not the end of the world.)

    Why the two-year time frame, on the other end? Because I’ve found that to be about the maximum time frame that a board, or an accreditor, or a creditor, or even a faculty can endure before a solution is reached. Again, the conclusion of the crisis will either leave you in a happier and stronger position in your institution or leave you seeking happiness and a better position somewhere else. But somewhere between six months and two years is what I have found to be the rough lifespan of an intense crisis. (This is barring, of course, a truly existential crisis as a result of which the institution ceases to exist in its current form. But even that drastic of an outcome can easily take two years or more to unfold.)

    Second, what are some of the common effects, and how do you survive them?

    For the sake of argument, let’s say you become aware that you are entering a crisis period, whether or not it eventually proves to be an existential one. How do you survive in the intervening six months to two years?

    Let’s begin with the effects of a continuing crisis on a leader. The crisis can easily become an enormous distraction for someone who already has too much on their plate. The stress that comes with leadership increases in crisis times, with mental, emotional, and even physical effects. Exhaustion can become a daily (and nightly) companion.  Self-doubt creeps in and steals even more of the leader’s resources.

    It sounds trite, but when this happens, don’t forget to take a few deep breaths – physically and metaphorically. 

    Draw up a “non-crisis” item list, i.e., things that still need to be done, but aren’t necessarily at the crisis point. Now start divvying them up between and among your fellow leaders, and to their direct reports when possible. This could be an opportune time to help them grow and develop, as well as ease your load.

    Along with that, begin to excuse yourself from meetings at which your presence is not absolutely necessary. Only you really know which are and which aren’t. You may still need to attend to some that aren’t technically necessary, but that may prove helpful in crisis-related activities. Again, having trusted substitutes sit in for you for a while can be a growth opportunity for them, and also demonstrate that you trust and empower those with whom you work. When it comes to meetings, which can serve to drain you even more, perhaps adopt a practice of only making limited strategic appearances. Make your participation relevant enough and just long enough to establish your presence and help you – and your colleagues – feel like you’re staying in touch.

    Don’t forget to take some days off, or even vacations. Sad but true, don’t make them too long or too far away or somewhere too difficult for you to be reached. You’re probably not really going to relax completely anyway, but you should at least experience some benefit from a change in perspective and place. Frankly, you would do well to consider the health and happiness of your loved ones who’ve been going through this with you, and that they need a break, perhaps even more than you do. After all, you are able to face the crisis more directly, as well as possible enemies, while your loved ones have to suffer vicariously and without the same ability to engage.

    Third, how to lead during a crisis?

    There is no question that crises have deleterious effects on you, your friends and family, but also your colleagues. You undoubtedly have support and supporters (even though they may seem distant), so don’t neglect them. Their fidelity to the institution and its mission – and you – deserves appreciation and acknowledgement, even if only expressed privately. They’re worried about the institution, but also their livelihood and their colleagues as well. 

    When they see you, try not to be the deer in the headlights (a situation that doesn’t usually end well in the wild). Appearing indecisive is uninspiring. But so is being overbearing or angry.

    Try to be yourself as you were before the crisis. Remember to smile, relax the muscles of your face and neck, and ask them about their loved ones, their teaching, or their research. Be human. The thoughtful ones have an idea about what you’re feeling and going through, so it’s okay for them to see you as a human. You don’t have to adopt a fake effervescence, but you should avoid moping.

    Seek impartial counsel. That may, or may not, include colleagues. A small group of confidants is necessary. External friends who have the courage to be honest with you, and also keep complete confidence, can be your best resource to help you gain and keep perspective. They may have higher ed experience, but not necessarily. I have always found that the best counsel comes from folks who have had real challenges, real losses, survived real attacks, and still kept their heads about them. Ones that are “too perfect” are probably not what you need at this point.


    While there is a need for you to seek and obtain trustworthy counsel, you should at the same time try to avoid seeking too much counsel. Bottom line is that you’re a leader and you’re going to have to make difficult decisions. So you should accept counsel, but too much can be confusing and even overwhelming. 

    Look, you’re in a tough position and no matter what you do, some people (possibly including some people you respect and care about) are not going to be thrilled. Sad but true. And some of those feelings may change over time, as they come to a fuller perspective as well.

    My advice to leaders in crisis situations always includes two elements:

    Can you make a decision that allows you to look at yourself in the mirror? 

    Then do what you believe is right and let the chips fall where they may. Period.

    While you are a leader in a profession you may (or may not any longer) dearly love, there IS an “after.”  That may mean continuing in your post-crisis position in the same post-crisis institution, or it may mean more significant changes for you.  If so, take what you’ve learned along to whatever comes next.  Partings are rarely enjoyable, but I recall a very thoughtful young person we had to let go.  His response was remarkable.  “I want to learn from this experience and become better as a result.” When I saw him at another institution a year later, he came up to me and said that’s exactly what had transpired and that he was grateful.

    Your life, and your legacy, are much more than just this current time of crisis within this current institution. Be grateful to those who have earned that gratitude, and remember who you are.


    Dr. Barry Ryan is a seasoned higher education executive, legal scholar, and former president of five universities. He is a senior consultant for the Edu Alliance Group and a legal scholar. With more than 25 years of leadership experience, Dr. Ryan has served in numerous roles, including faculty member, department chair, dean, vice president, provost, and chief of staff at state, non-profit, and for-profit universities and law schools. His extensive accreditation experience includes two terms on the WASC Senior College and University Commission (WSCUC), serving a maximum of six years. He is widely recognized for his expertise in governance, accreditation, crisis management, and institutional renewal.

    In addition to his academic career, Dr. Ryan ​ served as the Supreme Court Fellow in the chambers of Chief Justice William H. Rehnquist and is a​ member of numerous federal and state bars. He has contributed extensively to charitable organizations and is experienced in board leadership and large-scale fundraising. He remains a trusted advisor to universities and boards seeking strategic alignment and transformation.

    He earned his Ph.D. from the University of California, Santa Barbara, his J.D. from the University of​ California, Berkeley, and his Dipl.GB in international business from the University of Oxford.


    Edu Alliance Group, Inc. (EAG), founded in 2014, is an education consulting firm located in Bloomington, Indiana, and Abu Dhabi, United Arab Emirates. We assist higher education institutions worldwide on a variety of mission-critical projects. Our consultants are accomplished leaders who use their experience to diagnose and solve challenges.

    EAG has provided consulting and executive search services for over 40 higher education institutions in Australia, Egypt, Georgia, India, Kazakhstan, Morocco, Nigeria, Uganda, the United Arab Emirates, and the United States.

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  • Truth as Therapy for Higher Education

    Truth as Therapy for Higher Education

    Anosognosia is the inability to recognize one’s own illness or disability. In higher education, it describes the chronic denial of a system in crisis—one that refuses to admit its own collapse.

    For decades, U.S. higher education has been sold as the great equalizer. The story was simple: borrow, study, graduate, succeed. But the data show the opposite. What we are witnessing is a long college meltdown, masked by denial at the highest levels of government, university administrations, and Wall Street.

    The Debt Trap

    • Outstanding student loan debt now exceeds $1.77 trillion, burdening more than 43 million Americans.

    • Nearly 20 percent of borrowers are in default or serious delinquency.

    • Black borrowers, especially Black women, carry the heaviest burdens and are least likely to see upward mobility from their degrees.

    • Many in income-driven repayment programs will never pay off principal, living in a permanent state of debt peonage.

    Universities and policymakers insist debt is an “investment.” But for millions, it is a generational shackle.

    The Exploited Faculty

    • More than 70 percent of college instructors are contingent.

    • Adjuncts often earn less than $3,500 per course, with no healthcare, no retirement, and no security.

    • Roughly one in four adjuncts relies on public assistance.

    Universities still market themselves as communities of scholars. In reality, they operate on the same exploitative labor practices as Uber or Amazon.

    The Employment Mismatch

    • Four in ten recent grads work in jobs that don’t require a degree.

    • One-third of graduates say their work is unrelated to their major.

    • Median real wages for college graduates have been flat for 25 years.

    Still, higher ed pushes “lifelong learning” credentials, turning underemployment into a new revenue stream.

    Prestige as Denial

    • At Ivy League universities, 40 percent of students come from the top 5 percent of households.

    • Fewer than 5 percent come from the bottom fifth.

    • Endowments soar—Harvard’s sits at $50 billion—but tuition relief and faculty wages barely budge.

    This is not mobility. It is a hereditary elite cloaked in the language of meritocracy.

    Climate Contradictions

    • Universities promote sustainability but invest billions in fossil fuels.

    • Campus expansion and luxury amenities drive up emissions, water use, and labor exploitation.

    Even here, anosognosia reigns: branding over reality.

    The Meltdown Denied

    The college meltdown has been unfolding for more than a decade:

    • Small liberal arts colleges shuttering.

    • Regional publics bleeding enrollments.

    • For-profits morphing into “nonprofits” while still funneling money to investors.

    • State funding eroded, shifting the cost to students and families.

    But instead of confronting the collapse, higher ed leaders rely on rhetoric: “innovation,” “resilience,” “access.” Like anosognosia, denial itself becomes survival.

    The Human Cost

    The denial is not harmless. It is measured in:

    • The indebted graduate delaying family formation and homeownership.

    • The adjunct commuting across counties to string together courses while living below the poverty line.

    • The working-class family betting their savings on a degree that will not deliver mobility.

    The meltdown is here. Higher education’s inability—or refusal—to admit it ensures the damage will deepen.

    Truth and Healing 

    Anosognosia prevents healing because it prevents recognition of the problem. U.S. higher education cannot admit its own disease, so it cannot begin recovery. Until it does, students, families, and workers will bear the costs of a system in denial.


    Sources

    • Federal Reserve Bank of New York, Quarterly Report on Household Debt and Credit (2025)

    • National Center for Education Statistics (NCES), Digest of Education Statistics (2023)

    • American Association of University Professors (AAUP), Annual Report on the Economic Status of the Profession (2024)

    • Pew Research Center, The Rising Cost of Not Going to College (2023 update)

    • The Century Foundation, Adjunct Project (2022)

    • Chetty et al., Mobility Report Cards: The Role of Colleges in Intergenerational Mobility (2017, with updates)

    • IPEDS (Integrated Postsecondary Education Data System), U.S. Department of Education

    • Harvard Management Company, Endowment Report (2024)

    • Higher Education Inquirer, College Meltdown archive (2018–2025)

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  • Strategies for Personalized Learning in AI Age (opinion)

    Strategies for Personalized Learning in AI Age (opinion)

    How do we teach effectively—and humanly—in this age of AI?

    New advances in artificial intelligence break news at such a rapid pace that many of us have difficulties keeping up. Dinuka Gunaratne gave a detailed summary of many different AI tools in his “Carpe Careers” article published in July; yet more tools will likely appear in the next months and years in an exponential explosion. How do we, as educators (new and established Ph.D.s) design curriculum and classes with these new AI tools being released every few weeks? How do we design effective assignments that teach critical analysis and logical thought while knowing that our students, too, have access to these tools?

    Many existing AI tools can be used to assist with course design. However, I will provide some insight on methods of pedagogy that emphasize personalized learning regardless of what new technology becomes available.

    Some questions educators are now thinking about include:

    1. How do I design an assignment so the student cannot just prompt an AI tool to complete it?
    2. How do I design the course so that the student can choose whether or not to use AI tools—and how do I assess these two groups of students?

    Below, I outline some wise teaching practices with an eye toward helping students develop core skills including critical thinking, problem-solving, teamwork, creativity and—the most essential skill of all—curiosity.

    Making the Most Out of Class Time

    An effective course utilizes a combination of teaching strategies. I outline three here.

    1. Make sure that your class is generative so that when you give an assignment, it reaches as far back as day one. A generative learning model is one in which each week is built upon the previous one, and in which a student is assessed on the knowledge they have cumulatively accrued.
    1. Hold interactive in-person activities in each class, building upon the previous assignments and content.
    2. Flip the classroom so that class time is used for discussion and not a monologue presentation from you. If you can assign videos or reading assignments for students to view or read prior to class, then you can use class time to discuss the content or reinforce the learning with group activities.

    Here is an example of combining these tools in the buildup to a presentation from one of my classes.

    • Week 1: Each student writes and brings a one-page summary of their research so that peers can provide feedback. I provide feedback training in class before the peer readings take place.
    • Week 2: Using the peer feedback of the summary, each student creates one slide summarizing their research for a three-minute thesis (3MT) and brings the slide to class to receive peer feedback.
    • Week 3: Students practice presentation skills through an activity called “slide karaoke,” in which a student has one minute to present a simple slide they have never seen before. They are then given feedback by peers and the instructor on general presentation skills. I provide peer feedback training before the presentations.
    • Week 4: Students implement the general feedback from slide karaoke and give practice 3MT presentations to receive specific peer and mentor feedback on the content. These mentors are usually students from the year before who revisit the class.
    • Week 5: Students give the final 3MT in front of judges and peers for evaluation.
    • Week 6: Students write a summary of what was learned from the entire generative experience.

    This sequence of assignments is personalized so that the final report can only be about the student’s individual experience. While students might want to use AI tools to edit or organize their ideas, ChatGPT or other AI tools cannot possibly know what happened in the classroom—only the student can write about it.

    For larger classes in which a presentation from each student may not be possible, here is another example.

    • Week 1: A video or reading assigned to students to view/read before class discusses the basics of DNA and inheritance. An in-class assignment involves a group discussion on Mendelian inheritance problem sets.
    • Week 2: Before class, students read an article on how DNA is packaged; the in-class discussion focuses on the molecules involved in chromatin structure.
    • The next classes all have either prereads or videos, which students discuss in class, and the content builds up to a more complex genetic mechanism, such as elucidating the gene for a disease. The final report could be “summarize how one could find a gene responsible for a certain disease using the discussion points we had in class.” In this scenario as well, the student is taking the personalized class experience and incorporating the ideas into the final report, something that cannot be wholly outsourced to any AI tool.

    If you decide to embrace AI tools in the classroom, you can still teach critical thinking and creativity by asking the students to use AI to write a report on a topic discussed in class—and then in part two of the assignment, ask them to assess the AI-generated report, cite the proper references and correct any mistakes, content or grammar-wise.

    I sometimes show an example of this in class to demonstrate to students that AI makes mistakes, rather than giving it as an assignment. But it is something you might want to try making an optional method for an assignment. Students can declare whether they used AI or not on their submission. As an instructor, you will need to design two rubrics for these different groups. Group one will have a rubric based on content, grammar, references, logical thought and organization, and clarity. Group two (those who use AI) will have a rubric consisting of the same components in addition to an evaluation of how well the student found the AI mistakes.

    Applying for Teaching Positions

    If you are applying for a teaching position, you should address AI in your teaching dossier and how you may or may not incorporate it—but at the very least, discuss its effects on higher education. Many articles and books on this topic exist, including Teaching with AI: A Practical Guide to a New Era of Human Learning, by José Antonio Bowen and C. Edward Watson (Johns Hopkins Press, 2024); Robot-Proof: Higher Education in the Age of Artificial Intelligence, by Joseph E. Aoun (MIT Press, 2017); and Generative AI in Higher Education, by Cecilia Ka Yuk Chan and Tom Colloton (Routledge, 2024).

    Yet even as we consider how to integrate AI in our teaching, we must not forget the human experience at work in all that we do. We can emphasize things like 1) encouraging students to meet with us in person or even for a walk as opposed to a virtual meeting and 2) assessing what emotions students bring to the meeting or class and how that may affect the dynamics. We as educators should harness the human side of teaching, including the classroom experience and the in-class group work, so that the “final” assessments build directly out of these personalized learnings.

    For those venturing into a career that involves teaching or mentoring, develop teaching strategies and tools that center the human experience and include them in your teaching dossier. Your application will shine.

    Nana Lee is the director of professional development and mentorship, special adviser to the dean of medicine for graduate education, and associate professor, teaching stream, at the University of Toronto. She is also a member and regional director of the Graduate Career Consortium—an organization providing an international voice for graduate-level career and professional development leaders.

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