Tag: Ignore

  • InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

    Higher ed is no longer inching towards change; it’s being forced to confront it. Demographic shifts, economic pressures and the rise of AI have exposed the cracks in legacy systems. The old playbook isn’t just outdated—it’s a liability. Institutions that cling to it risk irrelevance. 

    InsightsEDU 2026, happening February 17-19, 2026 at the Westin Fort Lauderdale, arrives with clear purpose: help higher ed leaders move faster, think bigger and build adaptive strategies that meet the moment

    This year’s theme, The Future Unbound, is a call to action. It invites leaders to challenge assumptions, dismantle silos and make bold decisions that drive real transformation. 

    In service of that mission, we’ve curated a speaker lineup and session program built around reinvention, student-centered innovation and the levers of growth that will define the next era. 

    Here’s your first look at the voices and ideas shaping InsightsEDU 2026. 

    Explore the Sessions Reinventing Higher Ed’s Playbook 

    The Great Reinvention 

    A candid fireside conversation with university presidents who are leading from the front. Expect bold perspectives on what higher ed must dismantle, redesign and accelerate to stay relevant in a rapidly shifting landscape. 

    Opening Session: The Modern Learner Intel 

    Get exclusive first-look access to EducationDynamics’ 2026 research on today’s Modern Learners—what they value, how they make decisions and why flexibility, career outcomes and undeniable ROI now drive every enrollment decision. 

    The AI-Powered Marketer: Evolving Your Approach for the ChatGPT Era 

    EducationDynamics’ Vice President of Marketing reveals how AI is rewriting the rules of search, content and digital engagement—and what marketers must do now to stay ahead. Learn how to unify search, social and storytelling into a single, high-performing strategy that meets today’s learners on their terms and moves them from first click to enrollment.  

    Aligning for Impact: Credentialing That Connects Campuses, Students & Employers  

    See how one institution built stackable, employer-aligned credentials that meet workforce demand and create clear career pathways, plus practical strategies any campus can use to deepen employer partnerships and market high-value programs. 

    AI for All Learners: Integrating AI Across Career Pathways 

    Learn how institutions are integrating AI across disciplines through accessible, scalable curriculum design. Attendees will leave with a sample syllabus, implementation roadmap and lessons learned from bringing AI education to diverse learners, including high-barrier communities. 

    Leading After Rapid Transformation: Culture, Clarity, and “What’s Next” in Higher Ed Marketing 

    Leaders from University of Cincinnati Online reflect on how to move forward after organizational transformation, discussing how they rebuilt culture, aligned teams and kept momentum amid ongoing change. Expect honest insights on sustaining creativity, clarity and trust in a world where transformation never stops. 

    Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner 

    This session brings together university leaders and EducationDynamics enrollment experts to unpack how to break down silos and build a unified enrollment strategy that strengthens your brand, improves outcomes and meets the diverse needs of today’s Modern Learner. 

    InsightsEDU 2026 brings together changemakers from across the sector—each session designed to spark new thinking, foster connection and fuel collective reinvention. Explore the full, evolving agenda here.  

    Meet the Speakers Disrupting the Status Quo  

    From enrollment innovators to digital trailblazers, this year’s speakers are united by one goal: help institutions evolve faster than the market around them. Here’s a preview of who’s taking the stage. 

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: Opening Session,The Modern Learner Intel

    Amanda Serafin

    Associate Vice President of Enrollment at Indiana Wesleyan University 
    With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

    At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

    Session: Mystery Shopping 2.0

    Alex Minot

    Client Partner Lead at Snapchat
    As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

    At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

    Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

    Chris Marpo

    Head of Education Partnerships at Reddit
    As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

    Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

    Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

    Kevin Halle


    VP of Enrollment at Wayne State College
    With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

    At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

    Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session:  Opening Session, The Modern Learner Intel

    The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our Speakers page

    This Isn’t Just a Conference. It’s a Catalyst. 

    Higher ed doesn’t need just another conference. It needs transformation. 

    InsightsEDU 2026 is where bold leaders confront what’s broken, challenge what’s outdated and build what’s next. If you’re ready to lead the future of higher education, this is your moment. 

    Join us in Fort Lauderdale and help rewrite the playbook for what comes next. 

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  • Universities in England can’t ignore the curriculum (and students) that are coming

    Universities in England can’t ignore the curriculum (and students) that are coming

    What has schools policy got to do with higher education?

    The Westminster government has published Becky Francis’s Curriculum and Assessment Review, unveiling what Education Secretary Bridget Phillipson calls “landmark reforms” to the national curriculum.

    Interestingly, the revitalised curriculum is to be a “core part” of how the government will deliver the Prime Minister’s target of two-thirds of young people participating in higher-level learning by age 25.

    The review treats higher education as an explicit destination, not a distant afterthought.

    When it invents a new “third pathway” at level 3, it insists those V Levels must carry higher education credibility and be built so that young people can progress to degree-level study as well as work – hence Ofqual regulation and sector-standard-linked content. In other words, this isn’t a dead-end vocational cul-de-sac – it is designed to be read and trusted by admissions tutors.

    On T Levels, the panel recognises reality on the ground – many universities do already accept T Level learners – but says the acceptance landscape is messy, confusing and poorly signposted. Its answer is that government should keep working with providers and HEIs to promote understanding across the HE sector so applicants know which courses take T Levels and on what terms. The implication for universities is making recognition statements clearer, and aligning them with national guidance as it emerges.

    Why the anxiety about clarity? Because the authors kept bumping into learners who don’t grasp how subject and qualification choices at 16–19 play out later for university admission. That includes confusion introduced by new badge-sets like AAQs and TOQs. It turns out that if you design a landscape that looks like alphabet soup, you shouldn’t be surprised when applicants misread the signposts.

    Bacc to the future

    The EBacc gets a particular dressing-down. It’s true that taking an academic portfolio at GCSE correlates with applying to – and attending – university. But the review finds that EBacc combinations do not boost the chance of getting into the Russell Group, (although the only source for this is a paper from 2018, which doesn’t really come down conclusively against it), and that EBacc’s accountability pull has constrained subject choice in ways that squeeze arts and applied options. For HE, that means any lingering myth that EBacc equals elite-entry advantage gets killed off.

    There’s a financial edge to all this that the review politely doesn’t mention. When the previous government tried to defund BTECs, analysis showed the policy could strip £700 million in tuition fee income from the sector, with catastrophic effects for subjects like nursing, sport science, and computing – some facing 20 per cent recruitment losses. Those shortfalls would land heaviest on lower-tariff universities already wrestling with flat domestic recruitment and collapsing international numbers.

    The stakes for getting pathway reform right are existential for parts of the sector. If V Levels don’t recruit at scale, if T Level recognition remains patchy, and if the “simplification” just creates new barriers for disadvantaged students rather than removing old ones, some universities and programmes will struggle to recruit. The review’s optimism about legibility needs to meet reality – student choice is sticky, established qualifications have brand recognition, and centrally-planned qualification reform has a patchy track record. T Levels attracted just 6,750 students after £482 million of investment.

    As well as all of that, the panel seems super keen to stress the continuing strength of A levels as a pipeline, noting that in 2022/23 some eighty-two per cent of A level learners progressed to higher education by age 19. Whatever else changes, the academic route remains a robust feeder – and universities should expect the report’s other reforms to orbit around, not replace, that core.

    Crucially, the review refuses the tired binary that “vocational” equals “non-HE.” It records evidence that large applied or technical programmes can carry real weight with HE providers – precisely because they demonstrate breadth and depth in a way that can be benchmarked consistently across learners. If you run foundation years or applied degree routes, you are being invited to read these programmes seriously.

    It also acknowledges the contested evidence on outcomes for legacy qualifications like unreformed BTECs while still affirming their role in widening participation. The nuance matters – some qualifications have varied quality and mixed university performance data, yet for those who succeed in HE, BTECs and other AGQs have often been the bridge in. A credible vocational pathway that keeps that bridge open – while simplifying the current maze – is the intended fix.

    Are universities actually ready to make good on these promises? The sector has spent years documenting how BTEC students – despite “equivalent” tariff points – have systematically worse outcomes than A-level students. Arguably, the problem in some providers isn’t the qualification – it’s that first-year curricula and pedagogy remain stubbornly designed around A-level assumptions. Group projects, applied assessment, practical skills – the things BTEC students excel at – routinely get squeezed out in favour of essays and exams that privilege academic writing developed through A-levels.

    So when the review insists V Levels must “carry higher education credibility” and enable progression to degrees, the translation work required isn’t just clearer admissions statements – it’s a more fundamental rethink of how universities teach first-year students, assess them, and support their transition.

    Put together, the narrative runs something like this. Design V Levels to be legible to universities, clean up T Level recognition so applicants aren’t left guessing, stop pretending EBacc is a golden ticket to elite admission, and keep A levels stable, but value applied depth where it’s rigorous.

    And above all, help students understand how choices at 16–19 map to HE doors that open, or close, later.

    What (or who) is coming?

    There are some wider bits of note. The review has things to say about AI:

    …generative artificial intelligence has further heightened concerns around the authenticity of some forms of non-exam assessment… It is right, therefore, that exams remain the principal form of assessment.

    As such, it urges no expansion of written coursework and a subject-by-subject approach to non-exam assessment where it is the only valid way to assess what matters. It also tasks DfE and Ofqual to explore potential for innovation in on-screen assessment – particularly where this could further support accessibility for students with SEND – but cautions that evidence for wider rollout is thin and equity risks from the digital divide are real.

    Digital capability stops being taken-for-granted. Computing becomes the spine for digital literacy across all key stages, explicitly incorporating AI – what it is, what it can and can’t do – and broadening the GCSE so it reflects the full curriculum rather than a narrow slice of computer science. Other subjects are expected to reference digital application coherently, but the foundations live in Computing. Online safety and the social-emotional ethics of tech use sit in RSHE, while the “is this real?” critical discernment is anchored in Citizenship.

    The ambition is a cohort that can use technology safely and effectively, understands AI well enough to question it, and can interrogate digital content rather than drown in it.

    More broadly, English is recast so students study “the nature and expression of language” – including spoken language – and analyse multi-modal and so-called “ephemeral” texts. That builds media-literate readers and writers who can spot persuasion, evaluate sources, and switch register across platforms, backed by a Year 8 diagnostic to catch gaps early. Drama regains status as a vehicle for performance, confidence and talk.

    In parallel, an “oracy framework” is proposed to make speaking and listening progression explicit across primary and secondary – something schools say is currently fuzzy and inconsistently taught. The sector should expect clearer outcomes on expressing ideas, listening, turn-taking and audience awareness, with specific hooks in English and Citizenship.

    Citizenship is made statutory at primary with a defined core – financial literacy, democracy and government, law and rights, media literacy, climate and sustainability – and tightened at secondary for purpose, progression and specificity. The point is to guarantee exposure, not leave it to chance. If implemented properly, you’d expect clearer outcomes on budgeting and borrowing, evaluating claims and campaigns, understanding institutions and rights, and participating respectfully in debate.

    And climate education also steps out of the margins. Expect refreshed content in Geography and Science and an explicit sustainability lens in Design and Technology, with an eye on green skills and the realities of local, affordable fieldwork. The intent isn’t a new silo called “climate” – it’s to make the concepts visible, current and assessed where they logically belong.

    What’s next?

    If this all lands as intended – and that’s a big “if” given implementation timelines and school capacity – universities should expect a cohort that’s been taught to interrogate sources, question AI outputs, and articulate arguments aloud, not just on the page.

    Whether all of this survives contact with reality should be the sector’s real concern. The review’s timeline assumes schools can execute sweeping curriculum reform, embed new pathways, and deliver enhanced oracy and media literacy by 2028 – all while navigating funding pressures, teacher shortages, and the usual chaos of system change. That’s ambitious even in favourable conditions.

    And universities know from painful experience that when school reform stumbles, they inherit the mess. BTECs were supposed to be the accessible applied route, until differential outcomes data revealed the sector hadn’t actually adapted to teach those students effectively. The EBacc was positioned as the passport to elite universities, until evidence showed it just constrained subject choice without improving Russell Group entry. The Francis Review has laudable intentions – genuine pathways, informed choice, rigorous applied options – but intentions aren’t infrastructure.

    If the 2028 cohort arrives at university having been promised that V Levels are “trusted by admissions tutors” but finds patchy recognition, or discovers their oracy training doesn’t translate because seminars still privilege A-level-style discourse, the sector will be cleaning up another policy gap between aspiration and delivery. The review knows this risk exists – hence the repeated insistence on clarity, signposting, and sector cooperation.

    But cooperation requires capacity, and capacity requires resources neither schools nor universities currently have a box full of. Nevertheless, the intent is to send universities young people who can think critically, speak confidently, and navigate complexity.

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  • Why Grad Students Can’t Afford to Ignore AI  (opinion)

    Why Grad Students Can’t Afford to Ignore AI  (opinion)

    I recently found myself staring at my computer screen, overwhelmed by the sheer pace of AI developments flooding my inbox. Contending with the flow of new tools, updated models and breakthrough announcements felt like trying to drink from a fire hose. As someone who coaches graduate students navigating their academic and professional journeys, I realized I was experiencing the same anxiety many of my students express: How do we keep up with something that’s evolving faster than we can learn?

    But here’s what I’ve come to understand through my own experimentation and reflection: The question isn’t whether we can keep up, but whether we can afford not to engage. As graduate students, you’re training to become the critical thinkers, researchers and leaders our world desperately needs. If you step back from advances in AI, you’re not just missing professional opportunities; you’re abdicating your responsibility to help shape how these powerful tools impact society.

    The Stakes Are Higher Than You Think

    The rapid advancement of artificial intelligence isn’t just a tech trend but a fundamental shift that will reshape every field, from humanities research to scientific discovery. As graduate students, you have a unique opportunity and responsibility. You’re positioned at the intersection of deep subject matter expertise and flexible thinking. You can approach AI tools with both the technical sophistication to use them effectively and the critical perspective to identify their limitations and potential harms.

    When I reflect on my own journey with AI tools, I’m reminded of my early days learning to navigate complex organizational systems. Just as I had to develop strategic thinking skills to thrive in bureaucratic environments, we now need to develop AI literacy to thrive in an AI-augmented world. The difference is the timeline: We don’t have years to adapt gradually. We have months, maybe weeks, before these tools become so embedded in professional workflows that not knowing how to use them thoughtfully becomes a significant disadvantage.

    My Personal AI Tool Kit: Tools Worth Exploring

    Rather than feeling paralyzed by the abundance of options, I’ve taken a systematic approach to exploring AI tools. I chose the tools in my current tool kit not because they’re perfect, but because they represent different ways AI can enhance rather than replace human thinking.

    • Large Language Models: Beyond ChatGPT

    Yes, ChatGPT was the breakthrough that captured everyone’s attention, but limiting yourself to one LLM is like using only one search engine. I regularly experiment with Claude for its nuanced reasoning capabilities, Gemini for its integration with Google’s ecosystem and DeepSeek for being an open-source model. Each has distinct strengths, and understanding these differences helps me choose the right tool for specific tasks.

    The key insight I’ve gained is that these aren’t just fancy search engines or writing assistants. They’re thinking partners that can help you explore ideas, challenge assumptions and approach problems from multiple angles, if you know how to prompt them effectively.

    • Executive Function Support: Goblin Tools

    One discovery that surprised me was Goblin Tools, an AI-powered suite of tools designed to support executive function. As someone who juggles multiple projects and deadlines and is navigating an invisible disability, I’ve found the task breakdown and time estimation features invaluable. For graduate students managing research, coursework and teaching responsibilities, tools like this can provide scaffolding for the cognitive load that often overwhelms even the most organized among us.

    • Research Acceleration: Elicit and Consensus

    Perhaps the most transformative tools in my workflow are Elicit and Consensus. These platforms don’t just help you find research papers, but also help you understand research landscapes, identify gaps in literature and synthesize findings across multiple studies.

    What excites me most about these tools is how they augment rather than replace critical thinking. They can surface connections you might miss and highlight contradictions in the literature, but you still need the domain expertise to evaluate the quality of sources and the analytical skills to synthesize findings meaningfully.

    • Real-Time Research: Perplexity

    Another tool that has become indispensable in my research workflow is Perplexity. What sets Perplexity apart is its ability to provide real-time, cited responses by searching the internet and academic sources simultaneously. I’ve found this particularly valuable for staying current with rapidly evolving research areas and for fact-checking information. When I’m exploring a new topic or need to verify recent developments in a field, Perplexity serves as an intelligent research assistant that not only finds relevant information but also helps me understand how different sources relate to each other. The key is using it as a starting point for deeper investigation, not as the final word on any topic.

    • Visual Communication: Beautiful.ai, Gamma and Napkin

    Presentation and visual communication tools represent another frontier where AI is making significant impact. Beautiful.ai and Gamma can transform rough ideas into polished presentations, while Napkin excels at creating diagrams and visual representations of complex concepts.

    I’ve found these tools particularly valuable not just for final presentations, but for thinking through ideas visually during the research process. Sometimes seeing your argument laid out in a diagram reveals logical gaps that weren’t apparent in text form.

    • Staying Informed: The Pivot 5 Newsletter

    With so much happening so quickly, staying informed without becoming overwhelmed is crucial. I subscribe to the Pivot 5 newsletter, which provides curated insights into AI developments without the breathless hype that characterizes much AI coverage. Finding reliable, thoughtful sources for AI news is as important as learning to use the tools themselves.

    Beyond the Chat Bots: Developing Critical AI Literacy

    Here’s where I want to challenge you to think more deeply. Most discussions about AI in academia focus on policies about chat bot use in assignments—important, but insufficient. The real opportunity lies in developing what I call critical AI literacy: understanding not just how to use these tools, but when to use them, how to evaluate their outputs and how to maintain your own analytical capabilities.

    This means approaching AI tools with the same rigor you’d apply to any research methodology. What are the assumptions built into these systems? What biases might they perpetuate? How do you verify AI-generated insights? These aren’t just philosophical questions; they’re practical skills that will differentiate thoughtful AI users from passive consumers.

    A Strategic Approach to AI Engagement

    Drawing from the strategic thinking framework I’ve advocated for in the past, here’s how I suggest you approach AI engagement:

    • Start with purpose: Before adopting any AI tool, clearly identify what problem you’re trying to solve. Are you looking to accelerate research, improve writing, manage complex projects or enhance presentations? Different tools serve different purposes.
    • Experiment systematically: Don’t try to learn everything at once. Choose one or two tools that align with your immediate needs and spend time understanding their capabilities and limitations before moving on to others.
    • Maintain critical distance: Use these tools as thinking partners, not thinking replacements. Always maintain the ability to evaluate and verify AI outputs against your own expertise and judgment.
    • Share and learn: Engage with peers about your experiences. What works? What doesn’t? What ethical considerations have you encountered? This collective learning is crucial for developing best practices.

    The Cost of Standing Still

    I want to be clear about what’s at stake. This isn’t about keeping up with the latest tech trends or optimizing productivity, even though those are benefits. It’s about ensuring that the most important conversations about AI’s role in society include the voices of critically trained, ethically minded scholars.

    If graduate students, future professors, researchers, policymakers and industry leaders retreat from AI engagement, we leave these powerful tools to be shaped entirely by technologists and venture capitalists. The nuanced understanding of human behavior, ethical frameworks and social systems that you’re developing in your graduate programs is exactly what’s needed to guide AI development responsibly.

    The pace of change isn’t slowing down. In fact, it’s accelerating. But that’s precisely why your engagement matters more, not less. The world needs people who can think critically about these tools, who understand both their potential and their perils, and who can help ensure they’re developed and deployed in ways that benefit rather than harm society.

    Moving Forward With Intention

    As you consider how to engage with AI tools, remember that this isn’t about becoming a tech expert overnight. It’s about maintaining the curiosity and critical thinking that brought you to graduate school in the first place. Start small, experiment thoughtfully and always keep your analytical mind engaged.

    The future we’re building with AI won’t be determined by the tools themselves, but by the people who choose to engage with them thoughtfully and critically. As graduate students, you have the opportunity—and, I’d argue, the responsibility—to be part of that conversation.

    The question isn’t whether AI will transform your field. It’s whether you’ll help shape that transformation or let it happen to you. The choice, as always, is yours to make.

    Dinuka Gunaratne (he/him) has worked across several postsecondary institutions in Canada and the U.S. and is a member of several organizational boards, including Co-operative Education and Work-Integrated Learning Canada, CERIC—Advancing Career Development in Canada, and the leadership team of the Administrators in Graduate and Professional Student Services knowledge community with NASPA: Student Affairs Administrators in Higher Education.

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  • Ignore the noise – university is overwhelmingly worth it for most

    Ignore the noise – university is overwhelmingly worth it for most

    New data from UCAS shows the number of 18 year old applications to undergraduate courses for autumn 2025 continues to climb, including from young people from disadvantaged backgrounds.

    The slight dip in the rate of applications can be explained in part by changes around how students engage with the application cycle. Year-on-year we see decision making happening later in the admissions cycle. There is a clear disconnect between the discourse around universities and the demand for them, where the long-term trend is up.

    Universities have long been used as political currency, despite being a core part of young people’s aspirations in the UK. It is not uncommon to hear influential politicians and commentators argue against the value of a degree, even though they generally have degrees themselves. If the government has its sights set on sparking economic growth and creating opportunity across society, encouraging more people to go to university is the answer, with jobs requiring higher education expected to see the most growth in the next ten years, according to analysis from Skills England.

    There has been a tremendous amount of progress in helping people from a wider range of backgrounds go to university in recent years, and this is reflected in new UCAS data. Applications from young people from areas with low participation in higher education is at its highest level in recent years. Not only does this afford thousands more young people opportunities that they might never otherwise have had, it also has huge economic benefits for them, and their communities.

    Reaping the rewards of participation

    However, there is much further to go. You are still about twice as likely to go to university if you are from the most affluent backgrounds, compared to the least affluent. This can’t be right, particularly as the data shows that the benefits of university are especially strong for people from disadvantaged backgrounds.

    Graduates who received free school meals earlier in life get a big earnings boost by going to university. On average, they’ll earn over a third more than non-graduates from the same background by the age of 31. And the benefits go beyond salary – universities play an important role in tackling economic inactivity and unemployment, one of the government’s key battles. Overall, graduates are far less likely to be claiming benefits, nearly three times less likely to be economically inactive, and over one and a half times more likely to be employed than non-graduates.

    The data shows that there is still a great deal of progress to be made in closing the regional participation gap. In London, 58 per cent of 18-year-olds applied to university; in the North East this was only 32 per cent. In Wales, the participation rate has been going backwards. This is a huge missed opportunity for the nation.

    If the government were to work with universities, colleges and schools to ensure all young people have the same educational opportunities, we’d see more people in work and more people able to adapt as the labour market changes around them, earning higher wages and filling the jobs being created in exciting new sectors of the economy.

    And, given that graduates are statistically more likely to enjoy better health, we’d probably have a healthier population too. In the UK we’re lucky to have exceptional universities in every region of the UK, and producing and attracting more graduates to these areas could significantly boost regional productivity.

    That’s not to say that everyone should want to, or needs to go to university to have a successful career or spark regional growth, but graduates’ skills make a vital contribution to local economies. Regions with high numbers of graduates perform better economically, and these benefits spillover to non-graduates. All eight growth-driving sectors identified by the government, including clean energy and the creative industries, are dependent on a bigger supply of graduates to expand. Last year, these industries reported having a 50 per cent higher proportion of graduates than in the UK workforce as a whole.

    The bottom line

    For the many young people who don’t know exactly what they want to do in life, going to university can be the difference between gaining skills and experience that will set them up for life or falling into economic inactivity. Despite what a great deal of headlines will tell you, universities are essential to young people’s prospects in this country, and the new application data shows that young people feel this too.

    As well as the huge economic benefits for wider society, university has huge appeal for individuals. It’s an opportunity to gain career skills, immerse yourself in a subject you enjoy and meet lifelong friends. And above all, thanks to the UK’s diverse offering of institutions and courses, including academic and vocational styles, it’s a realistic goal for most people. Perhaps, in a world where young people are being increasingly discouraged about the future ahead, university represents something more optimistic, and that’s why they continue to want to go there.

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