Tag: Insights

  • Understanding why students cheat and use AI: Insights for meaningful assessments

    Understanding why students cheat and use AI: Insights for meaningful assessments

    Key points:

    • Educators should build a classroom culture that values learning over compliance
    • 5 practical ways to integrate AI into high school science
    • A new era for teachers as AI disrupts instruction
    • For more news on AI and assessments, visit eSN’s Digital Learning hub

    In recent years, the rise of AI technologies and the increasing pressures placed on students have made academic dishonesty a growing concern. Students, especially in the middle and high school years, have more opportunities than ever to cheat using AI tools, such as writing assistants or even text generators. While AI itself isn’t inherently problematic, its use in cheating can hinder students’ learning and development.

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    Many math tasks involve reading, writing, speaking, and listening. These language demands can be particularly challenging for students whose primary language is not English.

    As a career and technical education (CTE) instructor, I see firsthand how career-focused education provides students with the tools to transition smoothly from high school to college and careers.

    As technology trainers, we support teachers’ and administrators’ technology platform needs, training, and support in our district. We do in-class demos and share as much as we can with them, and we also send out a weekly newsletter.

    Math is a fundamental part of K-12 education, but students often face significant challenges in mastering increasingly challenging math concepts.

    Throughout my education, I have always been frustrated by busy work–the kind of homework that felt like an obligatory exercise rather than a meaningful learning experience.

    During the pandemic, thousands of school systems used emergency relief aid to buy laptops, Chromebooks, and other digital devices for students to use in remote learning.

    Education today looks dramatically different from classrooms of just a decade ago. Interactive technologies and multimedia tools now replace traditional textbooks and lectures, creating more dynamic and engaging learning environments.

    There is significant evidence of the connection between physical movement and learning.  Some colleges and universities encourage using standing or treadmill desks while studying, as well as taking breaks to exercise.

    This story was originally published by Chalkbeat. Sign up for their newsletters at ckbe.at/newsletters. In recent weeks, we’ve seen federal and state governments issue stop-work orders, withdraw contracts, and terminate…

    English/language arts and science teachers were almost twice as likely to say they use AI tools compared to math teachers or elementary teachers of all subjects, according to a February 2025 survey from the RAND Corporation.

    Want to share a great resource? Let us know at submissions@eschoolmedia.com.

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  • Strengthening data and insights into our changing university research landscape by Jessica Corner

    Strengthening data and insights into our changing university research landscape by Jessica Corner

    The UK continues as a global leader in research and innovation and our universities are uniquely strong contributors, among which are the highest performing in the world. We have some of the highest-intensity innovation ecosystems in the world, with universities as the core driver. As a country, our invention record is well recognised. The UK, with its powerful life sciences effort, delivered one of the first UK COVID-19 vaccines, saving millions of lives around the world and only possible because of long-standing investment in research that became serendipitously essential. In cities across the UK, universities act as pillar institutions with positive and reinforcing effects on their local economies. We have a rich network of specialist institutions that excel in music, the arts, medicine and life sciences. Our universities continue to deliver discoveries, technologies, creative insights, talent for our industries and public services and so much more. Many have the scale and reach to deliver across the full span of research and innovation to enterprise and commercialisation.

    A unique feature, and underpinning this extraordinary record, is our dual support funding system. That system balances competitive grant funding from UKRI Research Councils, charities, business, and others with long-term stable underpinning funds to enable universities to pursue ambitious and necessary strategies, develop research strengths, foster talent, pivot towards new fields, collaborate and maintain research infrastructure.

    However, the sector faces unprecedented challenges. Erosion of the value of student fees and the growing costs of delivering education, disruptions to anticipated income from international student fees, a slow erosion of the value of QR, rising costs of research and a mismatch between this and cost recovery from grants has created a perfect storm and unsustainable operating models for most institutions. The additional £5bn a year in funding from universities’ own surpluses towards research and innovation is no longer guaranteed. The sector has and continues to evolve in response to a changing landscape, but consideration is needed about how best to support the sector to change.

    Research England’s role is to support a healthy, dynamic, diverse, and inclusive, research and innovation system in universities in England6. We work by facilitating and incentivising system coherence, acting as both champion and challenger. In partnership we aim to create and sustain the conditions for the system to continue delivering excellence and leverage resources far beyond funding provided by government. We are working to enhance the data and evidence to support our role as expert, evidence-based funder and on the outcomes that the funding delivers. In fulfilling this role and against the current context, Research England has two initiatives that we will be taking forward in the coming weeks.

    Our ongoing programme to review the principles underpinning our funding and mechanisms by which we allocate research funds to institutions has reached a point where we are seeking to increase the visibility and transparency of how these funds are deployed by institutions. We are developing an approach, designed to be light touch and low burden that asks universities to report back on their use of strategic institutional research funding. We will begin testing the approach with a selection of institutions in the coming months and, subject to the outcomes of this initial engagement, aim to roll out a pilot with institutions in the 2025/26 academic year. We will be communicating to institutions directly about the pilot in the early Autumn. In the second phase of this work, we intend to work with institutions to develop a forward-looking strategic element that will give insight into plans and then how decisions are made about the deployment of funding. For the programme, we are also reviewing the effectiveness of the different unhypothecated and ring-fenced research funds provided to institutions. When fully implemented, the information we will acquire will enable Research England greater visibility of the role of institutions and the contribution of our formula-based research funding (including QR) to the research and innovation system while also contributing to efforts to have more systematic and timely data.

    A second strand of work is our programme to monitor the implications for the sustainability of research in universities against the current financial context. We are seeking to better understand how challenges are impacting universities’ ability to deliver research and innovation and maintain research capabilities, capacity, and facilities and, in turn, further strengthen assurance with more robust data. In partnership with the Department for Innovation Science and Technology, we have commissioned the Innovation Research Caucus with OMB Research Ltd to undertake a survey into how institutions are responding to current pressures with respect to research and innovation. The survey will provide important data that can support advice to government and others on the extent of universities’ financial challenges, how these issues are being managed, and how this impacts their investment and planning in the research and innovation space. The approach is to provide insights that are currently not available at an aggregate level or in a timely way through national data sets. Additionally, Research England will be asking institutions to report on material changes they are making to research and innovation capabilities and capacity or in relation to wider changes in institutional form or organisation when these may affect the basis on which our funding is awarded.

    We continue to see our role as facilitator, enabler and partner and believe we have a strong reputation for having timely and robust insights into the conditions underpinning our great research and innovation system. These two programmes of work are being taken forward in support of universities and, against the current backdrop, will strengthen Research England’s fundamental role in the research and innovation system. We look forward to working in close partnership with universities as we take these critical work programmes forward.

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  • Graduate Student Insights and Perspectives

    Graduate Student Insights and Perspectives

    Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.

    Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.

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  • AI in K-12 instruction: Insights from instructional coaches

    AI in K-12 instruction: Insights from instructional coaches

    Key points:

    As artificial intelligence (AI) becomes an integral part of modern education, instructional coaches play a pivotal role in guiding teachers on its implementation, bridging the gap between emerging educational technologies and effective classroom practices.

    As trusted mentors and professional development leaders, they guide teachers in implementing AI tools thoughtfully, ensuring that technology enhances student learning while aligning with pedagogical best practices. This article briefly synthesizes responses from instructional coaches regarding their experiences, challenges, and recommendations for integrating AI into K-12 education.  

    Ten instructional coaches, all with advanced degrees, had the following insights into the instructional use of AI in K12 education. They all have more than 10 years of experience in education and work across all three types of school environments: urban, suburban, and rural.

    The coaches reported that AI is used for various instructional purposes. The most-cited applications included providing feedback on student work, creating professional development materials, supporting writing and content generation, creating course content, and enhancing accessibility for students with special needs. Many coaches note that AI tools assisted in grading assignments, offering real-time feedback, and supporting differentiated instruction. AI-powered feedback helps teachers provide more personalized responses without increasing their workload.  Regarding professional development, AI is being used to generate training content for teachers, ensuring they stay updated on educational trends. Coaches are leveraging AI to curate research, synthesize best practices, and develop instructional strategies tailored to their schools.  They encourage teachers and students to utilize AI for brainstorming, outlining essays, and improving writing mechanics.  

    Perceived impact of AI on instruction 

    The vast majority of instructional coaches expressed positive expectations regarding AI’s potential to reduce educator workload, create personalized learning experiences, and improve access for students with disabilities. However, perspectives on AI’s overall impact on education varied. While most believe AI has positively influenced instruction, a few remain cautious about its potential risks.  One coach suggested that allowing students to utilize the tools in a structured setting and teaching them to use AI as a tool is one of the biggest potentials for generative AI in education. About three-fourths of coaches feel that AI will reduce teacher workload by automating repetitive tasks such as grading and data analysis.

    Concerns about AI in education 

    While AI presents numerous benefits, instructional coaches also raised concerns about its potential drawbacks, including ethical dilemmas, student engagement challenges, and equity issues. Despite its advantages, instructional coaches identified several challenges and ethical concerns. They worry some students will use AI tools without critically engaging with the material, leading to passive learning and an overreliance on generative tools. Some had concerns that AI-generated content could reduce the need for creativity and independent thought. Coaches worry that AI makes it easier for students to plagiarize or rely on generated answers without truly understanding concepts which can negatively impact academic integrity. Coaches cite technical challenges as well. Educators face issues with AI tool reliability, compatibility with existing learning management systems (LMS), and steep learning curves. The coaches mentioned that some schools lack the infrastructure to support meaningful widespread AI integration. 

    Several ethical and privacy concerns were mentioned. AI tools collect and store student data, raising concerns about data privacy and security–particularly with younger students who may be less aware or concerned about revealing personally identifiable information (PII). They mention the need for clear guidelines on responsible AI use to prevent bias and misinformation.

    Coaches emphasize the importance of verifying AI-generated materials for accuracy. They suggest teachers be encouraged to cross-check AI-produced responses before using them in instruction. They recommend robust integrating discussions on digital literacy, AI biases, and the ethical implications of generative AI into classroom conversations. Schools need to train educators and students on responsible AI usage. Some schools restrict AI for creative writing, critical thinking exercises, and certain assessments to ensure students develop their own ideas–an idea that coaches recommend. Coaches suggest embedding AI literacy into existing courses, ensuring students understand how AI works, its limitations, and its ethical implications. 

    Equity concerns are a serious issue for instructional coaches. Schools should ensure all students have equal access to AI tools. AI should be leveraged to bridge learning gaps, not widen them. Making sure all students have access to the same suite of tools is essential to create a level playing field for all learners. Instructional coaches generally agree that AI is not just a passing trend, but an integral part of the future of education. There is a concern that generative AI tools will reduce the human interaction of the teaching and learning process. For instance, interpersonal relationships are not developed with AI-based tutoring systems in the same way they can be developed and encouraged with traditional tutoring processes.

    The integration of AI in K-12 education presents both opportunities and challenges. Instructional coaches largely recognize AI’s potential to enhance learning, improve efficiency, academic integrity, and maintain human-centered learning experiences. As AI continues to evolve, educators must be proactive in shaping how it is used, ensuring it serves as a tool for empowerment rather than dependency. Future efforts should focus on professional development for educators, AI literacy training for students, and policies ensuring equitable AI access across diverse school settings.

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  • Colombia’s Higher Ed Utopia or Illusion? Insights with Javier Botero

    Colombia’s Higher Ed Utopia or Illusion? Insights with Javier Botero

    Latin America sometimes flies below the radar in discussions of global higher education. It’s too poor to have major players in the world-class universities game, but it’s too rich to be among the attention-getting new highfliers like Vietnam. And even within Latin America, not every country gets the same attention. Colombia also kind of flows below the radar, lacking the size of Mexico or Brazil, not punching above its weight like Chile, and not being stark raving tonto like Venezuela. But Colombia actually is pretty special because of the size and shape of its system. It’s actually in the middle of a range of debates going on across the world, making it a kind of miniature of the globe as a whole. A move to gratuidad, like in Chile? Colombia is doing that. Constant pressures on quality assurance, given its 207 public and private institutions? Check. Creating new popular universities on the Mexican model? Yep, that’s happening too. Working out how to improve student loan repayment? Well, ICETEX, the country’s national student loan agency—actually the oldest such agency in the world—is working on that too. In short, this is a country whose thinking on higher education deserves a lot more attention than it usually gets.

    The current government of Colombia, led by left-wing President Gustavo Petro, came to office with big ideas about higher education. But without a majority in Congress, things are not going his way. It’s not clear that he can pay for the gratuidad he promised young voters three years ago during his election campaign.

    With me today is Javier Botero, a lead consultant at the World Bank and formerly the Vice Minister of Higher Education in Colombia. He’s here to walk us through the latest developments in that country around free tuition, student assistance, and an intriguing case of institutional closure at the University of Antioquia.

    This was a fun, fast interview, and I enjoyed it a lot. I hope you do too. So, without further ado, let’s hand things over to Javier.


    The World of Higher Education Podcast
    Episode 3.18 | Colombia’s Higher Ed Utopia or Illusion? Insights with Javier Botero

    Transcript

    Alex Usher (AU): Javier, the last time you were on, we discussed President Petro’s ambitious plans for the higher education sector. One of his goals was to increase enrollment by half a million students. Two years later, have we seen much progress on that promise?

    Javier Botero (JB): Well, really, not as much as one would have expected. Of course, at the very beginning—and I’m sure I said this in that interview—I thought it was far too ambitious, you know, something in the clouds. But I think they’ve achieved about 20–25% of that.

    Mostly, this growth has been in technical education through SENA, this huge public institution that offers free technical education. Very little has happened in private education, where enrollments have actually decreased. Some state universities have increased their enrollments, but much less than what the government expected.

    AU: So it’s as much a shift in enrollments as it is an addition to enrollments.

    JB: That’s right. I mean, it is an addition in some sense because it’s true that some students who would have had difficulty accessing higher education have been able to do so—mainly through technical education or state universities. So there has been an increase in access for students from lower economic sectors of society.

    AU: That’s good. So, late last year—or maybe it was the year before—the president signed a law guaranteeing free tuition at Colombian public universities. Now, we have to be careful about that word because, for instance, in Chile, you have gratuidad, but it only applies to certain students, under specific conditions, like an income cutoff. So, what does the Colombian promise about free tuition consist of? Does it really mean free tuition for everyone?

    JB: Yeah, of course not. But the first thing I’d say is that this isn’t actually a policy of this government—it started under the previous government. What Petro did was clarify some points and widen the scope of the policy. Still—and I’m glad about this—it’s not for everyone. It’s targeted at certain groups, based on income. We have something called estratos, and it’s for the three lowest estratos. There are also other groups included, like Indigenous people, some Afro-descendants, and others who have faced significant disadvantages for years. So, yes, it has restrictions, but this is something Colombia has been working on for about six years now.

    AU: So, it is targeted free tuition, but not just based on income. As you said, there are some ethnic categories involved as well. That’s interesting.

    JB: And not just ethnicity. You all know Colombia has been through a peace process. People involved in or victimized by the violence during that period also qualify for free tuition in public institutions—and there are quite a lot of them.

    AU: All the groups involved in the peace negotiations, or their children, would benefit from this?

    JB: Yeah, and not just them. People who declared themselves victims during the period of violence in Colombia also qualify.

    AU: How much does this commitment cost? I’ve noticed there’ve been stories in the Colombian press about the government losing a tax reform vote just before Christmas, which must make it harder to afford these programs. So what’s the government’s financial ability to keep this promise?

    JB: You know, that’s one of the main issues—and a big question—because no one really knows how much it costs. In Colombia, universities have a lot of autonomy. Each university sets its own tuition, even public ones. So there’s a huge variety in tuition rates.

    Some public universities were almost free for poor students, while others charged tuition based on income, and some had relatively high tuition rates. This diversity makes it very difficult to calculate the cost.

    Chile faced a similar challenge when implementing gratuidad, but I’d say it’s even worse here because of the variation. For example, universities that used to charge very little would continue to receive little funding, while those that charged a lot would get much more. To resolve this, they came up with an average subsidy amount based on factors like the type of university, research output, and number of professors.

    AU: I’s a per-student subsidy based on the institution, not tuition?

    JB: That’s right. That’s the free tuition program.

    AU: I remember in Chile, when they were setting up their policy of gratuidad, they asked a question that made no sense in English: “Where do we set tuition so that tuition can be free?” It was funny, but it made sense in context.

    JB: Exactly, because that determines how much money the university gets from the government per student.

    AU: So I understand that while the government is trying to lower tuition costs, it’s also reducing expenditures on the student loan program, ICETEX. That feels like robbing Peter to pay Paul. What’s the logic behind this—free tuition but lower student aid?

    JB: First of all, free tuition in Colombia is not like in Chile—it’s only for public institutions. Private institutions don’t qualify for free tuition, so they don’t receive any subsidies for it. ICETEX, which is our student loan agency with over 50 years of experience, is mainly used for students attending private universities.

    Your point is valid, though. The logic is mostly ideological—the idea that education should be public and free. The private sector is seen as unnecessary, so the government focuses on public institutions and doesn’t assist students attending private ones.

    But this hasn’t helped at all with the goal of increasing enrollment by 500,000 students. ICETEX’s budget has already been cut, and the situation for 2025 looks critical. Not only because of these ideological choices, but also because of the budget deficit. We’re starting the year already in deficit, and I’m sure ICETEX will face more cuts.

    AU: Javier, I remember that quite early on in his tenure that President Petro seemed to be quite taken by the Mexican model of the Benito Juarez universities in remote locations. Maybe there may be some Venezuelan model he has in mind as well because they’ve opened a lot of new universities too. Has there been much movement on this front in the last two years?

    JB: A little bit, I would say, but also let me add that that’s not a either a new policy either. You know, we did this 20 years ago when I was working with the government with what we called the regional centers of higher education. The idea was to bring higher education to rural and small towns in Colombia because what you see is that for those who can—students from those towns that can go to a university, to higher education—they have to go to the big cities, and most of them stay there. So, it’s actually a brain drain from the small cities to the big cities, and that’s an issue. You really want more equity and homogeneous development in a country.

    So, many countries—Venezuela, at the time we did this, that was 2002 or 2003—were also starting what they called aldeas universitarias, like small-town universities, with the same idea. Mexico did that and has now a big program. But there are still many issues with that. One of them is the academic part—students from these regions have relatively low academic levels, so you have to work a lot to get them to a level where they can actually start a university program.

    The second issue, as with most things, is funding. How do you fund this? Of course, it’s very hard to expect that students will pay tuition to private universities in those regions, and those issues have not yet been resolved.

    AU: Recently—I think it was in September or October—the University of Antioquia in Medellín was the center of some very significant protests, some of which turned a little bit violent. What sparked those demonstrations? Was it something about specific issues at that institution, or was it about wider issues within higher education in Colombia?

    JB: I would say both. It’s wider issues—issues that are common to most universities—but at the University of Antioquia, these issues have brought the institution to a more difficult situation. And it’s really the funding, the financing of the universities. The University of Antioquia was one of those that actually charged very little tuition. Most students paid just a couple of dollars to study a semester, and they increased enrollment numbers significantly. They joined the policy, 10 to 15 years ago, of opening different regional campuses in small towns at very high cost. But they haven’t gotten the money to cover all of that, so they’ve been in a very difficult financial situation.

    Students started asking, “What will happen with this university?” There were delays in paying teachers, especially the type of teachers we have here in Colombia who are not regular faculty but teach specific classes and get paid for those hours. The university delayed those payments, and students and unions joined the protests—particularly the union of those types of teachers. This eventually led to the university closing. The university is now closed, and we are discussing how they will end last year’s final semester. It seems they won’t be able to.

    AU: So, did they close because of the protests, or did they close because they couldn’t make payroll?

    JB: Both. The teachers joined the demonstrations and the strike, so it wasn’t possible to keep the university open. They tried to keep some programs running virtually, using what they had learned from the pandemic, but it’s been very difficult.

    AU: To regain some stability—both there and in the rest of the country—you need a stable government. But the president has never had a majority in Congress. He’s losing key votes on taxes, recently lost a finance minister to a graft scandal, and he’s only about 18 months away from the end of his term. Is there any prospect he regains the initiative and can forge a renewed policy in this area, or is this going to be a really long lame-duck period?

    JB: I think the latter is most probable. It’s been less than three years, and we’ve had three ministers already. It looks like there will be another change in the ministry, so there’s no continuity in policies. The political situation is not getting better—it’s getting worse. As the elections approach next year, it will get even worse. The opposition will polarize further. And President Petro is not the type to try to calm things down; instead, he often throws gasoline on the fire.

    Maybe two years ago, they tried to pass a statutory law on education, but they couldn’t. Now, the minister is talking about passing a law just to change the funding model, which I must say is very archaic. It doesn’t incentivize universities to do much. With free tuition, it pushes them a little to admit more students, but that’s not a good solution because, as we see in Antioquia, it only worsens the problem. I don’t think much will happen in the remaining 20 or 22 months of this administration.

    AU: We’re already seeing the 2026 presidential elections start to take shape. Are any of the leading candidates likely to pursue policies in higher education that are radically different from the current government? You mentioned that, to a large extent, what President Petro is doing is a continuation of the previous government. So, do we expect continuity or change as we head towards those elections?

    JB: I would say there will be very different positions among the candidates. What you said isn’t totally true—Petro kept the free tuition policy, but there are many other aspects behind that. I expect some candidates, like Alejandro Gaviria—who was Petro’s first minister, though only for a few months—will bring higher education to the forefront. Gaviria is already a pre-candidate, and higher education is very popular as an issue because students vote, unlike primary and secondary students.

    Higher education in Colombia needs a deep reform, going far beyond just funding. Funding is an important issue, but the system requires much deeper changes. I expect some candidates will propose strong policies, but we’ll have to wait and see what happens with those proposals and who gets elected. The political situation in Colombia, like in many parts of the world, is very polarized, and in polarized environments, the best choices don’t always get into office.

    AU: Javier Botero, thank you so much for joining us today.

    JB: It was my pleasure. Thank you very much.

    AU: And it just remains for me to thank our excellent producers, Tiffany MacLennan and Sam Pufek, and you—our viewers, listeners, and readers—for joining in. If you have any questions or comments about today’s episode, please don’t hesitate to get in touch at podcast@higheredstrategy.com. Don’t forget to subscribe to our YouTube channel so you never miss an episode of The World of Higher Education. Join us in one week’s time when our guest will be freelance writer Ben Wildavsky. He and I are going to chat about the 15th anniversary of his influential book, The Great Brain Race. Bye for now.

    *This podcast transcript was generated using an AI transcription service with limited editing. Please forgive any errors made through this service.

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  • Graduate Enrollment Insights | Collegis Education

    Graduate Enrollment Insights | Collegis Education

    Inside the Minds of Grad Students: 5 Key Findings from Our Latest Study on Graduate Enrollment

    As a higher education leader, it’s no secret that you’re facing a fiercely competitive graduate enrollment landscape. You know as well as I do that understanding what prospective students want and how they behave isn’t just helpful – it’s crucial to your institution’s success. That’s why we teamed up with UPCEA to conduct a deep dive into today’s post-baccalaureate students, uncovering their unique needs, expectations, and wants.

    We’ve published those insights in our latest report to help colleges and universities fine-tune their graduate enrollment strategies and deliver real results. You can download the complete report here: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students

    Our research focused on individuals who expressed at least some interest in pursuing advanced education, and this study sheds light on what matters most to potential graduate students—everything from program types and communication preferences to application expectations.

    As we dug into the data, some obvious themes emerged. Here are five key findings that can prepare your institution to stand out in this tight market and guide you in shaping strategies that resonate, engage, and deliver results.

    5 insights to sharpen your graduate enrollment strategy

    1. Graduate enrollment is a crowded market—and the stakes are high

    This is no surprise to those working in higher ed in recent years. Graduate enrollment is slowing, with just a 1.1% projected increase over the next five years. Adding to the challenge, 20% of institutions dominate 77% of the market. For everyone else, it’s a fierce battle for a shrinking pool of candidates. To win, you’ll need a sharp, focused approach.

    2. Online programs are the clear favorite

    Did you know that 71% of prospective students are “extremely” or “very” interested in fully online programs? Hybrid formats come in a close second, while traditional in-person options are struggling to keep pace. The data confirms that flexibility isn’t a trend—it’s a necessity.

    3. Program information is a make-or-break factor

    Here’s something we see far too often: quality programs losing prospective students simply because critical details—like tuition costs and course requirements—are buried or missing entirely from the school’s website. In fact, 62% of students indicated they would drop off early in their search for this exact reason.

    The fix? It’s simpler than you might think. By optimizing your program pages and doubling down on SEO, you can turn passive visitors into engaged prospects.

    4. Financial transparency builds trust

    Sticker shock is real. High application fees, vague cost information, and limited financial aid details are among the top reasons students abandon the application process late in the game. By addressing these concerns clearly and directly, you’re not just solving a problem, you’re building trust.

    5. Email is still king

    When it comes to connecting with prospective graduate students, email reigns supreme. Whether it’s inquiring about programs (47%), application follow-ups (67%), or receiving application decisions (69%), email is the channel students trust the most.
    But here’s the catch: your emails have to be timely, personalized, and relevant in order to make an impact.

    The key to graduate enrollment success is just a click away

    The insights highlighted above are just the tip of the iceberg. Imagine what’s possible when you apply them to your graduate enrollment strategy.

    If you’re ready to refine your approach and stay ahead of the curve, we’ve got you covered. Our report dives deeper into the data and uncovers actionable insights, including:

    • Positioning your online and hybrid offerings to meet growing demand
    • Optimizing program pages to emphasize the information students value most
    • Communicating financial information proactively to convert candidates
    • Building email outreach strategies that build trust and keep students engaged

    Grab your complimentary copy of the report today, and let’s start building a better pipeline together!

    Your roadmap to winning in the competitive graduate market.

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  • Graduate Student Insights and Perspectives

    Graduate Student Insights and Perspectives

    Report Title: Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post Baccalaureate Students

    Author: Collegis Education + UPCEA

    Published: December 2024

    Key points addressed

    In this ebook, you’ll learn more about prospective graduate students’ needs and expectations as they move through the enrollment funnel, including:

    • The level of degree desired, as well as the preferred learning format
    • Factors that cause disengagement during the inquiry and application processes
    • Prospective students’ communication preferences and application expectations
    • How institutions can tailor recruitment strategies accordingly

    Overview

    While higher education institutions face tightening budgets, demographic cliffs, and other market headwinds, many schools see graduate enrollment growth as a critical strategy despite the increasingly competitive landscape. Strategic investments in outreach have never been more vital.

    With more and more programs sharing similarities in their structure than differences, one way schools can win is by delivering frictionless and exceptional student experiences, using prospective graduate students’ preferences, behaviors, and other insights to personalize engagements and outreach.

    By understanding these preferences, institutions can better tailor their recruitment strategies and allocate resources more effectively in an increasingly competitive landscape.

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