Tag: InsightsEDU

  • InsightsEDU 2026: The Higher Ed Conference Built to Disrupt the Status Quo

    InsightsEDU 2026: The Higher Ed Conference Built to Disrupt the Status Quo

     The 2026 landscape makes one thing clear: institutions that rely on incremental change will not make it in this new era of higher ed. 

    Student expectations are shifting, competition is intensifying and AI is reshaping how people search, compare and choose. The Modern Learner is moving faster than most institutions—clear on what they want and decisive about where they spend time and money. 

     In this reality, doing a little more of what you’ve always done isn’t neutral. It’s a liability. 

     At EducationDynamics, we think differently. We believe in the transformative power of education, and we believe higher ed can rise above the noise to better serve the Modern Learner.   

    That belief drives InsightsEDU. InsightsEDU 2026 gathers the leaders ready to reinvent—those willing to transform their programs, positioning and culture for the era ahead. From February 17–19 in Fort Lauderdale, presidents, marketers, enrollment leaders and more will come together not to trade small tweaks, but to rethink how their institutions serve learners, tell their stories and grow. 

    Why InsightsEDU Exists 

    We believe your institution’s why is its strongest enrollment tool. Yet on most campuses, brand, strategy and culture are owned by different teams and rarely viewed as one story—InsightsEDU is designed to collapse those silos and give leaders a holistic view of the learner journey from first impression to long-term outcomes.

    Modern Learners don’t see your brand and enrollment funnel as separate. They experience one journey: a promise made in your brand, a reality in your programs and support and a decision shaped by how clearly you communicate value. When those pieces align, you build reputation and revenue. When they don’t, both erode.

    InsightsEDU 2026 exists to close that gap. It’s the live expression of how we believe higher ed must operate now—designing around the Modern Learner, treating reputation and revenue as one integrated strategy, and running enrollment as a unified system that connects an institution’s entire ecosystem.

    This isn’t another conference. It’s a launchpad for institutional reinvention.

    The Future Unbound: Your Institution’s Growth Mandate 

    This year’s theme, The Future Unbound, is a mandate to stop waiting and start unbinding. 

    At InsightsEDU, that means letting go of the assumption that yesterday’s playbook will carry you through tomorrow. It means challenging structures and habits that separate brand, enrollment and student success even though students experience them as one continuum. It means pressure-testing who you serve, how they find you and whether your story still matches reality. 

    This conference is devoted to that mission: transformation in the face of uncertainty. Every session is intentionally crafted to equip leaders to navigate this environment and reinforce higher education’s value proposition. 

    What Makes InsightsEDU Different 

    You’ve been to enough events where you swap business cards, collect slide decks and go home unchanged. Explore how InsightsEDU 2026 is different by design. 

    A Keynote That Resets Your Why 

    At the center of InsightsEDU 2026 is a keynote from visionary Matt Dunsmoor from Simon Sinek’s The Optimism Company. He’s not here to offer feel-good inspiration you forget by next week. He’s here to confront a hard truth: when strategy and culture are disconnected, your why collapses—and your enrollment strategy with it. 

    The keynote will help you sharpen your institution’s why in ways that resonate with Modern Learners, expose where culture undercuts the story you tell and push you to reconnect purpose, people and plans so reputation and revenue move together. 

    An Exclusive First Look at the 2026 Modern Learner Report 

    If putting the Modern Learner first is non-negotiable, InsightsEDU is where you need to be. 

     Attendees receive an exclusive first look at EducationDynamics’ 2026 Modern Learner report, presented by EducationDynamics’ President of Enrollment Management, Greg Clayton, and Senior Director of Analytics and Business Intelligence, Katie Tomlinson. You’ll see what today’s students value in higher education and how that shapes their decisions; how brand and reputation influence their search; and how to engage Modern Learners where they are with messages that land. 

     The report shares insights from our survey of Modern Learners and lays out a framework for a strategic approach built on stronger reputation and smarter engagement. 

     InsightsEDU 2026 is grounded in this data—real students, real behavior and real tradeoffs. Throughout the conference, you’ll use these insights to test your messaging, rethink programs and refine your enrollment strategy so it reflects how students actually behave in today’s landscape, not how they used to. 

    A Clear Directive on What Actually Moves the Needle 

    Many conferences leave you energized but unfocused. InsightsEDU is built to narrow your focus to what truly moves the needle. Most conferences still split your reality into tracks—leadership talking mission in one room, marketing talking campaigns in another; enrollment trading tactics down the hall. InsightsEDU starts from a different assumption: in 2026, those divides are the problem. 

    The agenda is built around the idea that every function ultimately feeds your brand. By bringing everyone into the same general sessions and then into focus-specific tracks, InsightsEDU gives leaders a shared picture of the full enrollment ecosystem and a practical toolkit to decide which levers will actually change the trajectory of their institution. 

    Real Tactics from Real Higher Ed Leaders & Industry Pros 

    Reinvention doesn’t happen in theory. It happens when real people in real roles make different choices. 

     At InsightsEDU 2026, you’ll hear from higher ed leaders across enrollment, marketing, admissions and online education who are already reshaping how their institutions compete and serve learners. They’ll share strategies they’re testing, changes they’ve made and what they’d do differently next time. 

    You will also hear from platform insiders bringing expertise from the digital front lines of Google, Reddit, Snapchat, Meta and LinkedIn—the very places where Modern Learners search, scroll and decide what to do next. These leaders will unpack the trends and behavioral shifts they observe in the market, offering a tactical look at how these ecosystems are evolving and what that means for your institution’s strategy.  

     The result: a conference that doesn’t just tell you what to change but prepares you for the leadership required to make change stick. 

    Who InsightsEDU Is For? 

     In short, you. 

     You’re shaping the future of your institution. That’s why you belong at InsightsEDU 2026

     This conference is for leaders who feel the urgency of this moment and are ready to act—presidents and cabinet members responsible for both mission and margin; CMOs and marketing executives tired of disconnected campaigns that don’t translate into enrollment; enrollment leaders who live every day with the pressure of pipelines, outcomes and student success; and online, adult and continuing ed leaders who already live in the Modern Learner reality and want their institutions aligned to that same pace and expectation. 

    Graph showing the Common Titles at InsightsEDU, including Directors, managers, deans, advisors, senior leadership and more

    If you’re looking for another safe year of marginal change, you don’t need this conference. If you’re aiming for sustainable growth, stronger reputation and genuine student success, this is the room you need to be in. 

    What You’ll Take Back to Campus 

    When you leave Fort Lauderdale, you won’t just be inspired—you’ll know what to do next. 

    Expect to go home with: 

    A Modern Learner–informed strategy for 2026 and beyond 
    Concrete shifts in programs, positioning and experience based on fresh data about what students value, how they search and what drives trust. 

    A Unified Enrollment Framewrok 
    A practical model for breaking down silos and aligning marketing, enrollment and student success into one system that drives reputation and revenue. 

    A Playbook You Can Actually Use 
    Top priorities you’ll pursue immediately supported by metrics that create alignment across leadership, marketing and enrollment teams. 

    A Network You Can Activate 
    Connections with peers and industry partners you can tap long after the conference—people who will share results, compare notes and help you keep pushing your strategy forward. 

    The Conference for Transformation 

    You don’t need another conference that leaves your strategy unchanged. 

     InsightsEDU 2026 is built for leaders who are ready to confront what’s not working, commit to the Modern Learner and move their institutions from incremental adjustment to true reinvention.  

     If you’re ready to move beyond tweaks and start the work of institutional reinvention, join us in Fort Lauderdale for The Future Unbound. 

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  • Meet the Speakers Transforming Higher Ed at InsightsEDU 2026

    Meet the Speakers Transforming Higher Ed at InsightsEDU 2026

    Higher ed doesn’t need just another conference. It needs transformation.

    Legacy strategies are cracking under demographic pressure. AI is rewriting how students search and the Modern Learner is calling the shots. Institutions that cling to “what’s always worked” are watching the ground shift under their feet.

    InsightsEDU 2026 is built for leaders who are done settling. Presidents, marketers and enrollment teams who know reputation and revenue can’t live in separate silos anymore—and who are ready to align both around the needs of today’s learners.

    From February 17–19, 2026 in Fort Lauderdale, you’ll hear from university leaders, higher ed innovators and Modern Learner experts who are actively rebuilding how institutions compete, communicate and grow. More than 40 sessions will dig into real playbooks, not theory—unifying brand and enrollment, elevating student experience and turning AI disruption into advantage.

    Here’s a preview of a few of the voices taking the stage and how they’re already reshaping what’s possible.

    The Leaders Rewriting Higher Ed’s Playbook

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: Opening Session: From Framework to Action

    Amanda Serafin

    Associate Vice President of Enrollment at Indiana Wesleyan University 
    With more than twenty years in higher education enrollment, Amanda serves as the Associate Vice President of Enrollment at Indiana Wesleyan University, where she leads strategic initiatives and a high-performing team supporting IWU’s National & Global programs.

    At InsightsEDU, Amanda joins EducationDynamics’ Vice President of Enrollment Management Consulting to unpack three years of competitive research—revealing what secret shopping uncovered about competitor strategies, the depth and quality of student nurturing across the market and how IWU leveraged those insights to strengthen enrollment outcomes.

    Session: Mystery Shopping 2.0

    Alex Minot

    Client Partner Lead at Snapchat
    As Client Partner Lead at Snapchat, Alex helps higher ed institutions and nonprofits modernize their marketing through full-funnel strategies built for Gen Z and Millennial audiences. With experience spanning Snapchat, Reddit, Facebook and Google, he brings a deep understanding of how today’s learners discover, evaluate, and choose their next step.

    At InsightsEDU 2026, Alex will break down why traditional enrollment marketing no longer works—and what it takes to earn trust in a world where Gen Z is curating their own narratives. Joined by EducationDynamics’ Senior Social Media Strategist, Jennifer Ravey, he’ll explore how to design a content ecosystem that creates belonging, builds confidence and inspires advocacy from first touch to final decision..

    Session: From Awareness to Advocacy: Designing a Full-Funnel Strategy for Gen Z Engagement

    Chris Marpo

    Head of Education Partnerships at Reddit
    As Head of Education Partnerships at Reddit, Chris leads the charge in building high-impact collaborations with higher ed institutions and agencies. At InsightsEDU 2026, he’ll share how Reddit’s unique communities—and the behaviors driving them—are reshaping the way universities reach and influence the Modern Learner.

    Drawing on his experience helping scale advertising businesses at LinkedIn, Pinterest and Quora, Chris brings a sharp understanding of the digital landscape and what truly resonates with today’s audiences. Attendees can expect actionable insights on how institutions can meet prospective students where they are and stay relevant in an era of rapid change.

    Session: From Keywords to Conversations: Winning Student Mindshare in the Age of AI Search

    Kevin Halle


    VP of Enrollment at Wayne State College
    With more than a decade of experience leading undergraduate, transfer, graduate, and financial aid teams, Kevin brings a deep understanding of how to build enrollment pipelines that serve diverse learner groups.

    At InsightsEDU, he’ll unpack what it takes to break down the silos separating traditional, graduate and adult learner strategies and how institutions can create one unified approach that works for all students.

    Session: Unifying Your Enrollment: Building a Cohesive Strategy for the Modern Learner

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session: Opening Session: From Framework to Action

    Matt Loonam

    Lead Enterprise Account Executive, Education at LinkedIn
    With 20 years in digital media across programmatic, video, mobile and social, Matt has spent the last six years helping colleges and universities strengthen their brands and drive enrollment with more precise, student-centric outreach. At InsightsEDU, he will share how LinkedIn’s rich audience signals can help institutions reach career-focused prospects who are closer to a decision, while building the kind of trust that moves students to choose their school.

    Session: How to Win High Intent Students on LinkedIn

    Leila Ertel

    Vice President of Marketing at Rocky Mountain College of Art + Design
    As Vice President of Marketing at Rocky Mountain College of Art + Design, Leila brings a bold, data-informed approach that helps more students uncover their creative potential and pursue rewarding careers. Attend her InsightsEDU session to see how your institution’s website can move from overlooked asset to true engine of enrollment growth.

    Session: The Evolution of Website Marketing

    The voices shaping InsightsEDU continue to grow. Check out the full speaker lineup and new additions on our speakers page

    Be In the Room Where Higher Ed Resets 

    InsightsEDU is where presidents, marketers and enrollment leaders pressure test old assumptions and build new playbooks around the Modern Learner. Over three days you’ll connect with peers who are aligning brand and enrollment, experimenting with AI and digital and proving that you don’t have to choose between revenue and reputation to achieve institutional success.  

    Don’t watch the next era of higher education happen from the sidelines. Get a front-row seat. Register for InsightsEDU 2026 today. 

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  • Introducing the InsightsEDU Echo Webinar Series

    Introducing the InsightsEDU Echo Webinar Series

    EducationDynamics is excited to announce our new webinar series — the InsightsEDU Echo Webinar Series. This series is designed to expand access to the impactful sessions delivered at InsightsEDU 2025. Whether you attended the conference or are looking to gain valuable insights into higher education marketing, recruitment, and enrollment strategies, this webinar series brings expert-led presentations directly to you.

    Join us throughout March and April for these exclusive webinars:

    March 13: Engaging the Modern Learner | 1 PM ET

    This webinar presents insights and discoveries from our most recent report, “Engaging the Modern Learner: 2025 Report on the Preferences & Behaviors Shaping Higher Ed.” These findings lay out the framework for a strategic approach built upon strengthened institutional reputation and engagement strategies that deliver the right message, at the right time to all students and institutional stakeholders.

    Speakers: Greg Clayton, President of Enrollment Management Services, and Katie Tomlinson, Sr. Director of Analytics and Business Intelligence.
    Register Here

    March 20: A Roadmap to Marketing Transformation | 2 PM ET

    Discover proven strategies for navigating marketing transformation in higher education. This session will explore how institutions can modernize their marketing tactics to better align with today’s digital-first landscape.

    Speakers: Jamie Ceman, Senior Executive Vice President, RW Jones Agency.
    Register Here

    March 27: From Silos to Synergy: Transforming Enrollment Through Collaboration | 2 PM ET

    Learn how cross-departmental collaboration can unlock new strategies for enrollment growth. This webinar will provide actionable steps for aligning marketing, admissions, and academic teams.

    Speakers: Dr. Jodi Blinco, Vice President for Enrollment Management Consulting.
    Register Here

    April 3: Navigating the Enrollment Shift | 2 PM ET

    Join EducationDynamics and the experts from EY Parthenon for a solutions-focused conversation about the impact and implications of the Enrollment Cliff. Participants will leave with a better understanding of the full impact of the changes facing higher education and the opportunities available for thriving in the evolving educational landscape.

    Speakers: Tracy Kreikemeier, Chief Relationship Officer at EducationDynamics, Kate Kruger, Partner/Principal at EY-Parthenon, and Elizabeth Palmer, Senior Director at EY-Parthenon.
    Register Here

    April 10: Evolving Your Marketing Approach in the New Era | 2 PM ET

    Explore how AI is transforming search algorithms, user behavior, and website optimization. This session, led by Sarah Russell, VP of Marketing at EducationDynamics, will deliver practical techniques to future-proof your SEO efforts and create a full-funnel marketing strategy that moves students from awareness to enrollment.

    Speakers: Sarah Russell, Vice President of Marketing, EducationDynamics.
    Register Here

    April 17: The Art and Science of Why People Care | 2 PM ET

    Uncover the psychological and strategic factors that influence student decision-making and engagement. Learn how to craft messaging and brands that resonate, inspire, and build lasting relationships.

    Speakers: Kelly Ratliff, Director of Client Success and Solutions, RW Jones Agency, and Renee Daly, VP of Brand Strategy, RW Jones Agency.
    Register Here

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  • What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

    What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

    With InsightsEDU 2025 just around the corner, we’re excited to share some of the key updates and new features coming to this year’s conference, happening February 12-14, 2025 in New Orleans, Louisiana. As the premier conference for higher education marketing and enrollment management, this year’s event promises to be our most engaging yet. Attendees can expect immersive experiences, innovative sessions, and exceptional speakers, all aimed at equipping higher education leaders with the skills and strategies needed to serve today’s Modern Learners. From the welcome reception to our new customized workshop experience, InsightsEDU 2025 is full of exciting opportunities. Read on to see what’s in store!

    This year, we’re embracing the vibrant culture of New Orleans with the Bourbon Street Bash, a celebration that will give attendees the perfect opportunity to unwind, network, and experience NOLA in style. The evening will kick off with a second-line parade, leading attendees through the historic streets of New Orleans to the iconic Bourbon Vieux venue. With a live jazz performance, this event promises to be a memorable way to start an exciting conference experience with the higher ed community.

    For the first time, InsightsEDU is offering a hands-on, interactive workshop led by Dr. Jodi Blinco, Vice President of Enrollment Management Consulting at EducationDynamics.

    The workshop, “Unlocking Enrollment Success: A Customized Consulting Workshop Experience,” is designed specifically for higher education leaders who want to explore the complexities of enrollment models. The workshop provides an opportunity to enhance strategies for attracting, enrolling, and retaining students.

    This session will foster focused discussions, tailored insights, and actionable takeaways, allowing attendees to apply the knowledge gained from the conference directly to their own enrollment strategies.

    This year, we are excited to welcome Po-Shen Loh, an acclaimed entrepreneur, mathematician, and Carnegie Mellon University professor, to the InsightsEDU stage.

    His keynote session, “The Power of Reinvention: Unlocking Innovation to Inspire Action,” will challenge attendees to rethink problem-solving, leadership, and innovation in the ever-evolving higher education landscape. Drawing from his diverse experiences in academia and social entrepreneurship, Po-Shen Loh will explore how institutions can apply startup strategies to innovate and create programs that resonate with students’ needs. His unique experiences throughout higher ed and entrepreneurship make him uniquely qualified to address the conference’s innovative goals and inspire strategies for institutions looking to drive meaningful change.

    Expect to hear from top industry leaders at InsightsEDU, with companies such as EY Parthenon, Slate, Google, Meta, and Reddit, joining to share their expertise in digital engagement, advertising, and marketing strategies. These sessions will help institutions stay ahead of emerging trends, enhance their online presence, and develop strategies to connect with students in innovative ways. Attendees will gain exclusive insights into how leading platforms are shaping the future of student engagement and higher education marketing.

    With RW Jones Agency recently becoming a part of the EducationDynamics team, InsightsEDU 2025 will feature even more expert-led sessions and strategic insights. RW Jones Agency’s expertise in public relations, crisis communications, and higher education marketing is sure to provide valuable perspectives for attendees.

    Here are some of the key sessions featuring RW Jones Agency’s team:

    • A Roadmap to Marketing Transformation: Learn how to implement a marketing maturity model to enhance strategy, optimize resources, and gain real results for your MarCom division. This session will provide insights from experienced professionals who have successfully implemented maturity models to drive impactful results at institutions.
    • A Behavior-Informed Approach to Prospective Student Engagement: Discover how student personas can transform outreach efforts. Building on insights from a recent nationally representative survey of high schoolers, this session explores students’ primary motivations and factors surrounding decision making, offering key insights for higher ed marketers, communicators, and enrollment leaders.
    • Lights, Camera, Connections: How to Produce Compelling Videos That Connect: Join Karolyn Pearson, a former network news producer, and Morgan Aguilar, a former TV reporter, for an exciting session on crafting engaging and authentic visual storytelling to captivate student audiences and enhance your institution’s brand.
    • The Art and Science of Why People Care: Learn how to create audience-centered messaging that aligns with students’ values, increases engagement, and builds lasting relationships while authentically marketing your brand.
    • From Interest to Enrollment: Building Real Student Connections on Social Media: Explore the latest tactics and insights to address an evolving social media landscape and cater to Gen Z and Millennial audiences. This session will explore the latest trends, engagement strategies, and creative tools to foster meaningful interactions on social media that lead to enrollment.

    With an impeccable lineup of sessions, RW Jones Agency’s expertise will provide valuable new perspectives at InsightsEDU 2025, ensuring that attendees leave with actionable strategies to better connect and serve Modern Learners.

    With immersive experiences, groundbreaking discussions, and an incredible lineup of speakers and sessions, this year’s conference is shaping up to be the best one yet. Whether you’re looking to refine your enrollment strategy, explore new marketing tactics, or simply connect with industry leaders, InsightsEDU 2025 is the place to be for higher education professionals.

    We look forward to seeing you at InsightsEDU 2025!

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  • Four Benefits of Attending InsightsEDU

    Four Benefits of Attending InsightsEDU

    Every year, EducationDynamics welcomes marketing, enrollment, admissions, and higher education leaders from across the nation for InsightsEDU—a higher education conference dedicated to uncovering emerging trends and innovative solutions that help colleges and universities enhance reputation and grow revenue. In 2025, InsightsEDU will be hosted in New Orleans, Louisiana at the Ritz Carlton from February 12-14, 2025.

    With 40+ subject matter experts, and 38+ sessions, InsightsEDU is designed to equip attendees with the knowledge, tools, and strategies necessary to successfully engage the Modern Learner. Discover key benefits you will experience by attending InsightsEDU 2025.

    Benefits of Attending a Higher Education Conference like InsightsEDU

    1. Gain Timely Insights into the Modern Learner

    There is no doubt that higher education is undergoing a shift. The Modern Learner, who increasingly values flexibility, personalization, and cost-effectiveness, is driving much of this transformation.  This year’s conference theme, “The Era of the Modern Learner,” reflects this pivotal moment in education.  

    InsightsEDU will help higher education marketers adapt strategies to meet the needs of these students, by equipping them with practical insights on how Modern Learners interact with enrollment teams, make decisions, and engage with content. Understanding these dynamics will allow higher ed professionals to tailor marketing and enrollment strategies to better address the demands of today’s students, while demonstrating value and personalization.

    2. Network with Fellow Institutional Leaders, Experts, and Professionals Nationwide

    InsightsEDU is more than a learning opportunity; it is also an unparalleled networking opportunity for the higher education community. With over 100 colleges and universities represented, InsightsEDU brings together a diverse group of higher education professionals, including institutional leaders, marketers, admissions professionals, and experts from across the nation and even abroad.

    Throughout the conference, attendees will experience everything from informative sessions and panels to networking events infused with New Orleans’ flair. These interactions will provide attendees with opportunities to build lasting connections with fellow professionals who share a commitment to advancing higher education initiatives. Additionally, attendees will be able to participate in discussion forums and stay connected to professional connections through the conference app, allowing attendees to stay engaged even after the conference ends.

    3. Access Tailored Strategies for All Student Demographics

    InsightsEDU is dedicated to helping professionals connect with today’s diverse student populations through targeted, practical strategies. For traditional students, attendees will explore ways to create personalized outreach and recruitment campaigns that highlight flexibility and value. Sessions focused on online students will uncover data-driven marketing methods and innovative enrollment strategies that address their desire for convenience and personalization. For graduate students, attendees will explore strategies that leverage career-focused messaging and a clear return on investment for advanced degrees.

    Attendees will leave InsightsEDU equipped with powerful, actionable strategies tailored to the unique needs of various student demographics—empowering them to drive success and lead in a changing higher education landscape.

    4. Experience Expert-Led Sessions Focused on Real-World Solutions

    At InsightsEDU, attendees will engage with a stellar line-up of speakers covering the latest trends and challenges in higher education. Our conference agenda features 38+ sessions from industry experts, each with unique and data-backed perspectives on topics such as personalized digital marketing, enrollment management, and student success. With expert perspectives from organizations like Google, Meta, Reddit, EY Parthenon and more, attendees will learn how to apply the latest trends and technologies to enhance their approach. Additionally, attendees will gain exclusive insights to groundbreaking tools and data, including the latest Online College Students Report, giving them a first look at critical insights into today’s students.

    Unlock the Future of Higher Education at InsightsEDU 2025

    InsightsEDU 2025 is the must-attend conference for higher education professionals who are committed to staying ahead of the curve and driving impact within education. Don’t miss the opportunity to be a part of this innovative event, designed to provide you with strategies and insights for success in higher education.   

    We look forward to seeing you at InsightsEDU from February 12-14! Register today and secure your spot.

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  • Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

    Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

    Higher Education Speakers of InsightsEDU

    Meet the thought leaders shaping the future of higher education at InsightsEDU 2025! Taking place from February 12-14, 2025 in New Orleans, LA, this conference brings together expert voices in higher education marketing, enrollment management, and leadership to discuss the evolution of today’s Modern Learner. This year, explore the future of higher education in 38+ sessions, where our speakers will share their vast expertise and unique perspectives. From higher education leaders to enrollment professionals, these speakers are vital to the InsightsEDU experience and are ready to equip you with insights to thrive in a new era of learning.

    The lineup of featured speakers for InsightsEDU 2025 is still growing—stay tuned for exciting new announcements! Below are the confirmed featured speakers as of November 7, 2024.

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

    Wendy Colby

    Wendy Colby

    Vice President and Associate Provost for Boston University Virtual (BU Virtual)
    Throughout her career, Wendy has distinguished herself as a leader in online learning and enhancing the student experience. At BU Virtual, she focuses on delivering educational and technological excellence, positioning the program as a model of high-quality online education. Wendy’s commitment to advancing digital learning solutions ensures that students receive an exceptional learning experience. With extensive expertise in strategic leadership and global engagement, Wendy brings invaluable insights to InsightsEDU, where she will speak on best practices for collaborative strategies that optimize institutional success.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Roy Daiany

    Director, Education & Careers at Google
    With over 15 years of experience, Roy Daiany leads Google’s national team of education advertising strategists, partnering with top universities and EdTech companies to drive growth. A champion of technology-driven marketing, Roy will share valuable insights in his upcoming session, drawing on Google’s data to highlight key areas for optimizing student outreach and exploring innovative advertising practices.

    Session: Emerging Trends and Priorities for Higher Education

    Brent Fitch

    President of Rocky Mountain College of Art and Design
    Brent’s extensive career and leadership in higher education provide invaluable perspectives for InsightsEDU 2025. As President of Rocky Mountain College of Art and Design, he has played an instrumental role in shaping strategies that optimize student engagement. With a proven track record in developing innovative programs that enhance faculty, employee, and student outcomes, his strategic leadership offers InsightsEDU attendees exclusive access to tried and true best practices within higher education. Learn from Brent to gain a deeper understanding of how to navigate institutional challenges and embrace new strategies for ongoing success.

    Session: The Era of the Modern Learner: Redefining Higher Education

    Andrew Fleischer


    Head of Industry, Education at Google
    As Head of Industry for Education at Google, Andrew Fleischer leads a team dedicated to transforming how institutions and EdTech companies approach enrollment and brand positioning. With a background spanning strategic roles in Google’s App and Retail sectors, Andrew brings expertise in using data-driven advertising to address complex business goals. In his session at InsightsEDU 2024, Andrew will explore Google’s latest insights on the role of AI in higher education and share valuable strategies to navigate the evolving student journey.

    Session: Emerging Trends and Priorities for Higher Education

    Stephen Horn

    Chief Marketing Officer at The College of Health Care Professions (CHCP)
    Stephen Horn is an award-winning marketer known for his inventive strategies that drive growth and expand market share. With a strong background in brand-building and nurturing marketing talent, Steve has a proven track record of success. As Chief Marketing Officer for CHCP in Houston, his role has been critical to program success. InsightsEDU attendees can anticipate gaining valuable insights into effective strategies for enhancing student engagement and aligning marketing with cross-functional departments.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Dr. Melik Khoury

    Dr. Melik Khoury

    President of Unity Environment University
    Gain fresh insights and practical strategies for engaging Modern Learners with Dr. Melik Khoury, a pivotal leader in higher education. As President of Unity Environmental University, Dr. Khoury prioritizes student success and has spearheaded transformative initiatives to increase enrollment and retention. His commitment to affordability, accessibility, and flexibility are paramount to the university’s enduring success. Dr. Khoury’s tenure at Unity Environmental University has established him as an innovative and adaptable leader, making him an ideal expert to address today’s new era of learning and the unique needs of Modern Learners.

    Session: The Era of the Modern Learner: Redefining Higher Education

    Dr. Andy Miller

    Senior VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University
    Andy Miller, PhD, brings a wealth of experience to InsightsEDU 2025. In his role as Sr. VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University, Andy oversees enrollment and partnership initiatives, serving over 12,000 students. With expertise in building cross-industry partnerships and creating training pathways for adult learners to meet workforce demands, Andy is a pivotal leader in the field.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Dr. Joe Sallustio

    Dr. Joe Sallustio

    Vice President of Industry Engagement at Ellucian & Cofounder The EdUp Experience Podcast
    Dr. Joe Sallustio is a leading authority within the higher ed sector, recognized for his expertise in operations, finance, and academics. With over 20 years of experience, he has led teams across various institutional functions, including marketing, enrollment, finance, and student services, equipping him with the skills to successfully navigate the modern landscape of higher education. Dr. Sallustio leverages his extensive knowledge as co-founder and host of The EdUp Experience, a podcast that explores timely topics in the higher ed industry. Join his session to learn more about innovative strategies for addressing challenges and uncovering opportunities for student success amid changing times.

    Sessions: The Era of the Modern Learner: Redefining Higher Education

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

    Engage with the Leaders Shaping Higher Education

    InsightsEDU 2025 promises to be another impactful conference, offering a forum for thought leadership, best practices, and meaningful networking among higher education professionals. This conference unites industry leaders and institutions to explore the key challenges and exciting opportunities facing the higher ed sector today. Taking place in early 2025, InsightsEDU is the perfect change to gain insights that will strengthen your institution’s foundation for the year ahead and beyond. Don’t miss out–Register today to secure your spot.

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  • What to Expect at Your First InsightsEDU Conference

    What to Expect at Your First InsightsEDU Conference

    Whether you’re new to higher education conferences or a seasoned professional looking for fresh expertise, InsightsEDU offers a truly unique experience. As one of the premier conferences focused exclusively on marketing and enrollment management growth, this event is perfectly poised to equip you with networking opportunities that cultivate your understanding of the latest trends and strategies shaping the higher education sector.  

    If you are attending InsightsEDU for the first time, you can look forward to a wealth of knowledge and connections that will enhance your career in higher education and spark new strategies for enrollment growth. In this blog, we’ll guide you through what to expect and how to maximize your time at InsightsEDU 2025, taking place February 12-14, 2025 at The Ritz-Carlon in New Orleans, Louisianna.

    The Purpose of InsightsEDU 

     InsightsEDU serves as a vital platform for higher education professionals to come together and explore the evolving landscape of marketing and enrollment. This conference provides attendees with knowledge and insights to specifically address the needs and preferences of the Modern Learner.   

    By focusing on the unique challenges and opportunities faced by students and institutions alike, InsightsEDU fosters a dynamic learning environment that encourages collaboration and innovation, while empowering higher ed professionals to enhance their impact within their institutions.  

    Elevate Your Knowledge while Immersed in NOLA Atmosphere 

    The 2025 InsightsEDU Conference will take place in New Orleans, where attendees can look forward to valuable insights into the latest trends and strategies in higher education while enjoying the vibrant atmosphere of this iconic city. With over 100 colleges and universities represented, including higher education marketers, enrollment managers, and university leaders, you’ll find plenty of chances to network with peers who share your interest and challenges in the realm of higher education.  

    We are committed to providing attendees with an unforgettable experience, and this year’s event will fully embrace the NOLA flair. Highlights include the Bourbon Street Bash, featuring a lively parade, a reception at Bourbon Vieux, and a live jazz performance, allowing you to immerse yourself fully in New Orleans’ culture.    

    This conference promises to blend professional development with the vibrant atmosphere that New Orleans has to offer, ensuring a memorable and impactful experience for attendees.  

    Dive into Engaging Sessions  

    With over 38 sessions lined up, InsightsEDU 2025 offers a diverse range of learning opportunities, from keynote speeches and panel discussions to hands-on workshops. Sessions cover important topics related to emerging marketing trends, enrollment strategies, and evolving student demographics.  

    Sessions like “The Evolving Expectations of the Modern Learner” will explore how institutions can adapt to better serve today’s students, while “From Waitlist to Wins: Creative Strategies to Streamline Admissions & Maximize Enrollment” will share tactics for optimizing the enrollment experience. Additionally, the session “Mapping Content to the Student Journey: A Strategic Approach to Persona-Driven Marketing” will provide insights into aligning your marketing strategies with the needs and preferences of prospective students. These are just a few examples of the many sessions tailored to address the challenges and opportunities facing higher education.  

    With sessions led by over 40 experts in the field, InsightsEDU offers attendees invaluable access to innovative ideas and proven best practices, ensuring you leave the conference equipped with actionable insights to enhance your marketing and enrollment strategies.  

    Making the Most of Networking Opportunities   

    Networking is integral to the InsightsEDU experience, and we’ve crafted ample opportunities for you to connect with peers across disciplines, institutions, and roles. Sessions are designed to focus on the most timely and impactful topics in higher education, aiming to spark innovation and the exchange of ideas among peers. These sessions offer a valuable opportunity to gain fresh insight into shared challenges, while fostering genuine connections and unlocking potential solutions.  

    In addition to these structured moments, dedicated networking breaks and social events provide relaxed spaces to further connect with conference attendees. These moments are designed to cultivate conversations that can lead to valuable professional connections and collaborations. Networking takes many forms at InsightsEDU, with multiple touchpoints designed to cultivate meaningful connections. New sessions, like the “Flow Into Focus: A Yoga Journey for Modern Minds,” hosted by Dr. Jodi Blinco, offer a refreshing way to balance professional growth and personal wellness. This unique session creates another valuable opportunity to connect with peers in a relaxed setting, adding a fresh dimension to the conference experience.  

    To help you make the most of these opportunities, we encourage you to use the conference app as a resource. The app offers features that allow you to connect directly with colleagues, participate in discussion forums, and access the conference agenda, all of which support your networking efforts while keeping you informed. InsightsEDU is the perfect setting to expand your network and engage meaningfully with fellow higher ed professionals navigating today’s landscape.   

    Unlock New Opportunities at InsightsEDU    

    With February right around the corner, now is the perfect time to register for this premier higher education conference dedicated to empowering and igniting innovation within the sector. Take advantage of this opportunity to expand your knowledge and connect with fellow professionals. By actively participating and embracing the conference atmosphere, you can make the most of your experience, gain practical skills, and build meaningful connections.  

    Are you ready to be part of this invaluable event? Register by December 13th to enjoy the early-bird rate and secure discounted attendance for you and your team! 

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