Tag: Jobs

  • The Next Phase of the Guided Pathways Movement

    The Next Phase of the Guided Pathways Movement

    In recent years, hundreds of community colleges have embraced the guided pathways model, a sweeping set of large-scale reforms to better steer students through academic programs and boost completion rates at community colleges.

    Researchers at the Community College Research Center at Columbia University’s Teachers College first introduced plans for the reform movement in 2015 in a book called Redesigning America’s Community Colleges: A Clearer Path to Student Success. They called on colleges to adopt a wide range of practices to help students devise and follow academic plans through graduation, including mandatory academic and career planning for all students; programs organized by “meta-majors,” or fields of interest; and extra supports for students in college-level math and English courses.

    A decade later, CCRC researchers have come out with a follow-up, More Essential Than Ever: Community College Pathways to Educational and Career Success (Harvard Education Press, 2025), which recounts their 10 years of research on the progress and outcomes of guided pathways. The book also explores areas where they believe the model could grow, including looking beyond graduation rates to focus on students’ job outcomes, adopting more engaging recruitment and onboarding practices, and ensuring students leave college with specialized knowledge in their fields but also versatile skills that apply to different industries.

    Davis Jenkins, senior research scholar at CCRC and a co-author of More Essential Than Ever, spoke with Inside Higher Ed about the book’s prescription to community colleges for taking guided pathways to the next level.

    The conversation has been edited for length and clarity.

    Q: This book is the culmination of 10 years of research on guided pathways. What have been the most important lessons learned in that decade?

    A: The 10 years were really a learning experience, because the model for whole-college reform that Tom Bailey, Shanna Jaggars and I presented in Redesigning America’s Community Colleges in 2015 was very much theoretical. A lot of the ideas came out of four-year institutions, and maybe with the exception of Guttman Community College and others, no community college really had implemented these ideas. So, we’ve been learning along with the field. And you know, we’re impressed and humbled by the efforts by colleges in a very tough time, fiscally and otherwise, to really work on these efforts.

    And what we saw in the initial phase was it takes a long time to not just implement discrete interventions but to redesign whole parts of the student experience, from the start all the way through. But we saw that colleges that did focus on redesigning, not just one piece of the student experience but across the student experience, were able to achieve improvements in student early momentum and then, over the longer term, in completion rates.

    On one hand, it was important that colleges not just focus on one aspect, that they sort of changed the student experience throughout. But when we looked at particular practices, especially important was organizing advising, at least for continuing students, by career or academic field and then case managing those students’ progress based on students’ plans. It’s very important to have a plan for students, and students really want that plan.

    During this time, the environment changed, and community college enrollments, especially post–high school enrollments, continued to decline. There was a rise in focus on the value of a college degree, and while this was focused very much on four-year institutions—especially elite institutions—people were [also] questioning community colleges. Enrollment by older students is at historic lows. And even though community colleges have seen a huge increase in high school dual-enrollment students, they have been losing market share to public four-years for students right out of high school. So, there was this big focus on value. And we were able to observe and work with colleges as they adapted these completion-focused reforms to focus more on value.

    And the main part of the book is five chapters devoted to what we see as the frontiers for further improving community college student outcomes, which are focused on values.

    Q: Tell me more about that. In the book, you looked at how far this movement has come. How do you hope the guided pathways model continues to evolve?

    A: There are five areas where we see colleges now working to improve. First of all, they’ve got to make sure that their programs lead to jobs that pay at least a living wage—otherwise, it’s not going to be worth students enrolling in them—or [allow] transfer with no excess credits in the student’s major field of interest. Related to that, though, it’s not enough just to work with universities and employers to ensure your programs have value for employment and further education after completion. You’ve got to make sure that students are learning the kinds of skills that they’ll need in the workplace and for their education. And frankly, that was probably the area of least progress in the earlier work in guided pathways.

    Particularly important is making sure that students have a rich learning experience in their program foundation courses, the hard 101 courses. In the book, we profile both very large and small colleges that have really built in experiential learning for all students. So that’s No. 2.

    No. 3 is focusing on onboarding. Community colleges lose many students early on because they don’t engage them. And so, in the later part of our work on guided pathways, the more recent part, we focus very much on this onboarding process to ensure students are engaged about what they want to do and help them connect to people and have this inspiring learning experience, and then very, very importantly, help them develop a plan that will at least give them direction.

    No. 4 is building on that plan. There have been efforts around compressed courses and scheduling, but in the book, we say that colleges need to look at this very systematically. The canonical completion [rate] for community college is two years. They’re called two-year colleges. But in fact, hardly any students complete in two years, and it’s not reasonable to expect all students, even the majority of students, to [take] 15 credits. In the book, we’re seeing colleges take three years as a template. And we know that if you include summer courses, if you include J terms, if you compress your terms, students even attending part-time can complete their programs. And community college students have very little margin for error. It’s very important that they be able to take the courses they need when they need them.

    Then, finally, as you know, dual enrollment has become huge. And colleges have taken, in the past, a very laissez-faire approach to it, such as the students who participate are students who are already likely going to college. And that’s a good thing because that makes dual enrollment very popular among middle-class families, and that gives it political power. But it’s also been sort of random courses, gen eds, without much advising. For students already going to college who have good advising from their families or from their better-resourced schools, that’s fine. But we have created this idea of applying the guided pathways practices to dual-enrollment students, to build an on-ramp, to motivate students to want to continue their postsecondary education.

    Q: It seems like, in the book, there’s a tension between, on one hand, striving to set students on a clear career path, a career ladder, while also trying not to box them into a track or a skill set that’s too narrow. How do you think colleges can balance both?

    A: This has always been the tension with guided pathways. Early on, there was a lot of emphasis on structured pathways, making things much more like a technical program, like an occupational certificate program. Not knocking it; those kinds of programs are important. But you’ll notice throughout, we’re focused on broad learning, skills, communication [and] problem-solving, and that can only be done through active, contextualized learning.

    The goal of guided pathways is not to set a student on a career. Careers are changing. The goal is to get a student engaged, to feel like the institution cares about their future, connect them with faculty and other students, employers, people they never would have met before that. It’s not just about learning skills or knowledge. It’s about connecting with people, building confidence in taking a really hard course that makes you really work and think. Students don’t like it. They’re not used to it in K–12 education. On the other hand, there’s just so much research showing that that’s really important.

    And then the plan is not a plan for life, but a plan is a direction to get you a credential and then to build into that enough experience. We make this case throughout, including at the end, there’s still a need, and it’s well documented, for a broader education—including technical skills, obviously, and content knowledge, but really in engaging students in problem-solving, communication—because those are the human skills that employers are going to pay a premium for and that are needed for further education at the bachelor’s level and in life.

    Q: As you’ve been thinking through where you want the guided pathways model to go, what do you think are going to be the biggest obstacles or challenges to colleges getting there?

    A: Well, one thing is the rise of online students. On one hand, we’re not against online. But the question is, especially for students in foundation courses and for students in high school, how to do it in a way that is engaging students. We’re very skeptical of asynchronous online instruction. Maybe for older students, career students, that’s OK, but not for students taking a foundation course that really is hard and needs interaction.

    The other [challenge] is funding. Community colleges are already always relatively low funded. It varies greatly by state, but nationally, about 40 percent [of their funding] comes from states. The second highest [funding source] is tuition. Asking community colleges to turn out high-value programs and to do all this advising is expensive. Thus far, community colleges have done this by redeploying their existing resources, which is actually a good thing, because they, like every institution, have tended to become too siloed. But there’s a limit to which community colleges can do more with less, and particularly in these high-cost, high-value workforce areas, those are very expensive, and our STEM programs and the like.

    So, the cuts in federal funding are concerning because community colleges throughout the country have used them to develop new programs and to focus advising and other supports on students from groups that haven’t done well in higher ed. Over the longer term, we’re concerned, since higher education is the biggest discretionary pot in about every state budget, the cuts to Medicaid and other fiscal pressures on states are likely to put big pressure on funding for higher education, of which community colleges, even compared to public regional four-years, are heavily dependent.

    One more thing is that guided pathways is basically asking colleges to take this very successful model that was the marvel of the world, that really helped broad-access education, and to change it—and to do so, by the way, with no money, or not enough money. We do a lot of work with colleges all over the country. We’ve done a lot of work with rural colleges. And in many ways, they have been facing the pressures that all higher ed is facing now for a long time: declining population, the challenge of helping students get living-wage jobs. [But] there’s something about community colleges. They just dig right in. Despite the challenges, I’m optimistic.

    It’s been humbling to go all around the country, working in so many different places. I don’t see them giving up on this. Despite all the challenges, I think, especially given their product, the fact that they’re local, the fact that they’re connected to local employers, and especially now, have this opportunity to build a better pipeline from schools, and are doing that. I think community colleges are going to rise to the challenge here.

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  • Reverse Transfer Policies Boost College Completion Rates

    Reverse Transfer Policies Boost College Completion Rates

    Photo illustration by Justin Morrison/Inside Higher Ed | Remigiusz Gora/iStock/Getty Images

    It was legit: She was a beneficiary of the Colorado Re-Engaged Initiative (CORE), which draws on reverse-transfer policies to allow the state’s four-year institutions to award degrees to stopped-out students who have fulfilled the requirements of an associate of general studies degree.

    Created by state legislation in 2021, CORE seeks to reduce the share of the 700,000 plus students in the state who have completed some college credits but don’t hold a degree.

    “It has always been problematic for me to think that people could have gone three years, three and a half years to college and the highest credential that they have is a high school diploma,” said Angie Paccione, executive director of Colorado’s Department of Higher Education.

    For Varkevisser, getting recognized for her years’ worth of credit accumulation was simple; she just had to say yes to the email. “It came out of nowhere, but I have my college degree now,” Varkevisser said.

    Colorado isn’t the only state aiming to reduce the millions of individuals who fall in the some college, no degree population in the U.S. And reverse transfer—awarding an associate degree to students who have met the credit threshold—is a relatively simple way to do it, thanks to new technologies and state initiatives to streamline policies.

    But one barrier has tripped up colleges for over a decade: working with students to make them aware so they participate in these programs. In Colorado, for example, fewer than 5 percent of eligible students have opted in to CORE.

    “I can’t imagine why” a student wouldn’t opt in, Paccione said. “You’ve already paid money; you don’t have to do anything, all you have to do is call [the institution] up and say, ‘Hey, I understand I might be eligible for an associate degree.’ It takes a phone call, essentially.”

    Credits but No Credential

    In the 2010s, reverse transfer was a popular student success intervention, allowing students who transferred from a two-year to a four-year institution to pass their credits back to their community college to earn a credential.

    Experts say awarding an associate degree for credits acquired before a student hits the four-year degree threshold can support their overall success in and after college, because it provides a benchmark of progress. A 2018 report found that most community colleges students who transferred to another institution left their two-year college without a degree, putting them in limbo between programs with credits but no credential.

    Now, reverse-transfer policies are being applied to students who have enrolled at a four-year college and left before earning a degree, who often abandon a significant number of credits.

    The National Student Clearinghouse Research Center’s latest report on the some college, no credential (SCNC) population found that 7.2 percent of stopped-out students had achieved at least two years’ worth of full-time-equivalent enrollment over the past decade. In other words, 2.6 million individuals in the U.S. have completed two years’ worth of college credits but don’t hold a credential to prove it.

    In addition to Colorado, Florida, Maryland, Michigan, Missouri, Oregon and Texas are introducing or modifying policies to award associate degrees to stopped-out students who have earned enough credits. The trend reflects a renewed focus on better serving stopped-out students instead of simply pushing them to re-enroll.

    “What’s happening at the national level is that folks are recognizing that we’re still not seeing the completion that we want,” said Wendy Sedlak, the Lumina Foundation’s strategy director for research and evaluation. “It’s taking a long time to make headway, so nationally, people are looking back, and looking into what are those initiatives, what are those policies, what are those practices that have really helped us push ahead?”

    A stack of mail with a large no fold envelope.

    Photo illustration by Justin Morrison/Inside Higher Ed | stphillips/iStock/Getty Images

    Obstacles to Implementation

    Reverse transfer, while simple on paper, faces a variety of hurdles at the state, institutional and individual levels.

    At the highest level, most universities cannot award associate degrees due to state legislation. Before CORE, Colorado universities were limited to being “dual mission” (awarding two- and four-year degrees) or awarding higher degrees, such as master’s or doctorates.

    There’s also a stigma around offering two-year degrees to students. Only eight universities are participating in CORE, because “some of the institutions don’t want to be associated with an associate degree,” Paccione said. “They pride themselves on the bachelor’s degree and they want to make sure students complete that.”

    Critics of reverse transfer claim that awarding students an associate degree if they fail to complete a bachelor’s gives them an incentive to stop out, but most of these programs require students to have left higher education for at least two years to be eligible for reverse transfer.

    Restrictions on student eligibility has further limited the number who can benefit from reverse-transfer programs.

    To earn an associate degree retroactively through traditional reverse-transfer processes, students have to begin their college journey at a two-year institution and earn at least one-quarter of their credits there. They are also required to take a certain number (typically 60 or more) and type of credits to fulfill requirements for the degree, whether that’s an associate of arts, science or general studies. So a student who completed 59 credits of primarily electives or upper-level credits in their major would not be able to earn the degree, for example.

    While 700,000 students in Colorado have earned some college credit but no degree, only about 30,000 residents have earned the minimum 70 credits at a four-year state university within the past 10 years that makes them eligible for CORE, according to the state.

    Most colleges require students to opt in to reverse transfer due to FERPA laws, meaning that students need to advocate for receiving their award and facilitate transcript data exchanges between institutions. This can further disadvantage those who are unfamiliar with their college’s bureaucratic processes or the hidden curriculum of higher education.

    In addition, getting up-to-date emails, addresses or phone numbers for students who were enrolled nearly a decade ago can be difficult for the institution.

    For some students, the opportunity may seem too good to be true.

    Peter Fritz, director of student transitions and degree completion initiatives at the Colorado Department of Higher Education, talked to CORE participants at their graduation ceremony in 2023 who—like Varkevisser’s partner—initially thought the program was a scam. Media attention and support from the governor have helped build trust in CORE. And the state’s Education Department continues to affirm messaging that this isn’t a giveaway or a money grab, but recognition of work already completed.

    Thousands of Colorado residents are eligible for CORE, but Varkevisser said she hasn’t heard of anyone in her community who’s taken advantage of it. “Actually, I am the one that’s telling everyone I know, and they go, ‘That’s crazy!’”

    A open envelope with several associate’s degrees sticking out.

    Photo illustration by Justin Morrison/Inside Higher Ed

    Giving Students Degrees

    Between CORE’s launch in 2022 and January 2025, 1,032 stopped-out students earned associates degrees, according to Colorado’s education department.

    At Metropolitan State University of Denver, one of the Colorado institutions that opted in to CORE, when administrators began combing through institutional data to see which students would be eligible for the associate of general studies degree, they found 4,256 that could earn an A.G.S.

    Another few thousand were eligible for a different degree entirely. If students had completed 15 or more credits at the community college system, “you wouldn’t be eligible for us to award you anything,” said Shaun Schafer, associate vice president of curriculum academic effectiveness and policy development. “Guess what? It’s reverse transfer.”

    MSU Denver identified nearly 2,000 students who could receive a two-year degree from their community college. “We sent that back to the different institutions saying, ‘Hey, this person is actually eligible to reverse transfer and get an associate’s from you,’” Schafer said. “We can’t really do anything for them.”

    In 2024, 336 students accepted an A.G.S. from MSU Denver, just under 9 percent of those eligible. An additional 130 or so students had reached 120 credit hours or more, so the university offered to help them re-enroll to finish their degree, and 300 had resumed coursework at other institutions.

    National data shows policies like reverse transfer are making a dent in the “some college no degree” population by eliminating the barrier of re-enrollment to attain a credential. In the past year, about one in four SCNC students who earned a credential in the U.S. (15,500 students in total) did so without re-enrolling, according to National Student Clearinghouse data.

    In Colorado, a total of 2,100 SCNC students completed a credential during the 2023–24 academic year alone, and 800 of those did not need to re-enroll, NSC data shows.

    Some states, including Colorado, Michigan, Missouri and Oregon, require institutions to contact upward transfer students to make them aware of their reverse-transfer eligibility. In Texas, students consent to participating in reverse transfer when they fill out their application; they have to uncheck the box to opt out, giving universities leeway to enroll them in the process when they become eligible.

    “Students often don’t do optional,” Sedlak said. “When you create additional barriers, you’re not going to see things get done.”

    The first Summer Ceremony for Associate’s degrees on June 22, 2024, in the Tivoli Turnhalle.

    Alyson McClaran/MSU Denver

    The first Summer Ceremony for Associate’s Degrees on June 22, 2024, in the Tivoli Turnhalle.

    Leveraging Tech

    Some universities have implemented new reverse transfer policies that capture students while they’re still enrolled, utilizing technology to expedite the process.

    The University of Nebraska system, which includes the Lincoln, Omaha and Kearney campuses, implemented an automatically triggered reverse-transfer initiative in 2023. All eligible students need to do is respond to an email.

    “Rather than putting the responsibility on the students to do that work—most of whom are not going to do that work—the system thought it would be better to create a mechanism that would automatically notify students when the courses that they’ve taken have gotten to that threshold,” said Amy Goodburn, senior associate vice chancellor at UNL.

    To be eligible, students must complete at least 15 credits at a community college and then transfer to the University of Nebraska. The registrar’s office monitors a dashboard and, after confirming a student completed the appropriate number and type of credits for an associate degree, notifies the student. If the student responds to the email, the university processes the reverse transfer with the prior institution to confirm the associate degree.

    “We’re trying to take the need for students to be proactive off their backs,” Goodburn said.

    The process is not a heavy lift, Goodburn said, and it boosts the community college’s completion rate, making it mutually beneficial.

    Still, the uptake remains stubbornly low.

    At UNL, February 2025 data showed that 2,500 students were eligible to participate in reverse transfer, but only 10 percent have opted in. A reverse-transfer initiative in Tennessee a decade ago saw similar numbers; 7,500 were eligible, but only 1,755 students chose to participate and 347 degrees were awarded.

    “I’m curious about the other 90 percent, like, are they not doing it because they don’t want it on their transcript?” Goodburn said. “Or they’re just not reading their emails, which is often the case? Or is there some other reason?”

    The University of Montana is in the early stages of building its own process for the reverse transfer of stopped-out students. The institution has offered an associate of arts degree for years as part of Missoula College, an embedded two-year institution within the university. Now, through the Big Sky Finish initiative, officials will be able to retroactively award degrees to former students.

    Brian Reed, the University of Montana’s associate vice president for student success, has been leading the project, convening with stakeholders—including the president, the provost, Missoula College leaders and the registrar’s office—to develop the process. The goal, Reed said, is to address the some college, no degree population while also investing in state goals for economic development.

    Big Sky Finish hinges on a partnership with the ed-tech provider EAB, which has created a dashboard connecting various institutional data sets to identify which students are eligible for reverse transfer. The system highlights former students who have 60 credits or more that fulfill a general studies associate degree, as well as stop-outs who are mere credits away from meeting the requirement.

    So far, Montana staff have identified just 11 students who are eligible to earn an A.A. degree and 150 more who are a class or two short of the needed credits.

    A degree put inside of a frame.

    Photo illustration by Justin Morrison/Inside Higher Ed | silverlining56/E+/Getty Images

    Putting Degrees to Work

    While CORE and similar initiatives are helping students earn a degree of value after leaving higher education, it’s less clear what impact associate degrees are having on students. Is it advancing their careers or getting them re-engaged in college?

    About 10 percent of Colorado’s stopped-out students have chosen to re-enroll in higher education to pursue their bachelor’s degree, Fritz said.

    For Varkevisser, receiving an A.G.S. degree provided the impetus to re-enroll and work toward a bachelor’s degree. The associate degree also gave her access to a variety of resources for alumni, including discounted tuition rates and career services.

    “We recognize that it may not be for everybody to do this as a bachelor’s completion model, but the advantage of having an associate over a high school diploma, I think, helps,” Paccione.

    But after students have their degrees, the career benefits and long-term implications for A.G.S. graduates are still murky. Median earnings of full-time, year-round workers with an associate degree are 18 percent higher than those with only a high school diploma, but still 35 percent lower than bachelor’s degree completers, according to the National Center for Education Statistics.

    In Colorado, the average high school graduate in their mid-20s will earn about $25,000 per year, whereas a graduate with an associate of general studies degree will earn closer to $34,000 per year, according to 2021 data.

    “There was an assumption that maybe an A.G.S. wasn’t really worth much, but the data we had on hand locally said there’s not really much difference financially and employment-wise between the different types of associate degrees,” Fritz said.

    “I still don’t really know what all [the A.G.S.] can do for me,” Varkevisser said. “I was never not going to go for it once I got the email and found out it was a real thing, but I don’t know what to do with it necessarily.” She’s considered other forms of employment that require an associate degree, such as a laboratory or X-ray technician, while she finishes her bachelor’s degree in mathematics.

    In Montana, there’s a slight wage premium for individuals who hold an associate degree compared to those with only a high school diploma, Reed said. An associate degree also opens doors in some career fields, such as bookkeeping.

    The University of Montana is hoping to partner with the city of Missoula to identify small businesses looking for credentialed talent so completers can have a career pathway to transition into .

    “I don’t think people are going into six-figure jobs after this,” Reed said. “But it’s creating a step toward something else for these folks. They get another job a little higher up, a little higher up, that prepares them for the next thing.”

    But an A.G.S. isn’t a great target for workers and it can’t guarantee further education, MSU Denver’s Schafer noted.

    “I hate to say it, but it’s a little bit of, it’s a lovely parting gift,” Schafer said. “Here, you have something that you can now show to the world. But how do I [as an administrator] build you on to the next thing when you’ve already stopped out? Maybe that’s the best hope. Even then, maybe it doesn’t work quite as magically as we want it to.”

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  • Ask the Administrator: Advertising

    Ask the Administrator: Advertising

    An occasional correspondent writes,

    I am curious about your take on the amount of money that institutions are spending on marketing …

    According to this story, those four schools spent $676 million on marketing in one fiscal year.

    If private companies like Coke and Pepsi want to engage in an advertising arms race (a.k.a. the Cola Wars), that is fine because it is private money. If the shareholders don’t like it, they can vote out the board. However, a lot of this marketing money is from public dollars like Pell Grants, federal loans, GI Bill, etc. Public dollars should not be spent on an advertising arms race. Elizabeth Warren was looking into this in the context of OPMs.

    It seems like a huge transfer of wealth from taxpayers to Big Tech. The fact that adjuncts who teach online get paid so little is what really gets me upset about this.

    No one can unilaterally disarm in an arms race, but it seems like a condition of receiving federal aid could be that no more than X percent of your budget is marketing. This would mean some type of audits by government agencies, which are never fun, and the definition of “marketing” could be disputed. Schools might try to get around it with “content marketing” and other shenanigans, but it still seems like it’s worth a shot.

    So many thoughts …

    For obvious reasons, I’ve been reflecting a lot lately on my old constitutional law coursework. As long as the Supreme Court holds that money is speech—and the Supreme Court retains enough legitimacy to be taken seriously—I foresee major free speech issues around restricting advertising. If I were a betting man, I’d bet that the court’s legitimacy will have a shorter shelf life than its view on the “marketplace of ideas,” given how aggressively it’s shedding any pretense of respect for precedent.

    In the ’90s, a book called The Supreme Court and the Attitudinal Model (affectionately nicknamed SCAM) by Jeffrey Siegel and Harold Spaeth made some waves in political science circles for its claim that justices reasoned backward from the outcome they wanted. At the time, that was considered a shocking claim to make. Now it’s almost banal.

    And advertising generally isn’t what it used to be. Growing up, in the age of the media monoculture, ads tended to be corny. The best ones were either disarmingly sweet (Mean Joe Greene’s Coke ad, for example) or funny. They had to be, because they were expensive to air and the three networks had broad audiences. That led to inanity—anyone else remember the talking loaves of bread?—but the range of things that got advertised was relatively narrow and mostly inoffensive.

    Now it’s normal to see medicines advertised with machine-gun fire recitations of alarming side effects (“may cause fatal events”) and legal or legal-ish sports betting apps during games. In that context, ads for colleges are almost a relief, even if they sometimes seem excessive. At the last minor league baseball game I attended, three of the outfield billboards were for local colleges. I don’t remember that from earlier years.

    While we’re at it, separating institutional marketing from sports budgets at the Division I level would be a real challenge. How many students learn about universities from football? I’m guessing more than most of us would like to admit.

    That said, marketing isn’t cheap, and the money comes from somewhere.

    In the context of higher ed, separating public money from private money isn’t always clean. When I was at DeVry, the leadership there used to distinguish the taxpaying sector (meaning themselves) from the tax-consuming sector, which included private institutions. That was a bit convenient, as it left out the enormous reliance of most for-profits on federal and state financial aid, but there was a grain of truth to it. Nonprofit private colleges and universities benefit from tax exemptions and student financial aid, as well as (sometimes) research funding. In some states, they even receive direct operating aid. Higher ed is an ecosystem, rather than a system, but the entire ecosystem relies on public money in one form or another. In other words, assuming any actual respect for the law, it’s conceptually possible to attach limits on marketing expenses to the receipt of federal dollars.

    The underlying issue the correspondent raises is a serious one. Why do we force public or publicly funded institutions to compete with each other? Why do we underfund them to the point that they have to treat students as means rather than ends? The need for tuition dollars is behind the marketing; what if tuition were less relevant?

    Colleges have relatively fixed costs and relatively variable ones. In my more perfect world, public funding would cover the fixed costs and tuition could cover the variable ones. Instead, public funding falls well short of fixed costs, so they have to use variable revenues to cover fixed costs. That means scrambling to appease both prospective students and prospective funders, whether philanthropic or public. Advertising is part of that scrambling. When it works, it benefits the individual institution, but it’s likely negative for the ecosystem as a whole.

    Unfortunately, the ideology that assumes the market is always right has become common sense among one and a half of our two political parties. Markets are tools, not gods; regulating them is not heresy. But at this point in our political culture, anything that displeases markets is punished, often with an unnerving sense of righteousness among the punishers. We’ve even developed a new twist on Calvinism—the “prosperity gospel”—to sanctify wealth and to cast the nonwealthy as undeserving. I almost expect the mascot of the next for-profit educational behemoth to be the golden calf.

    Yes, I’d very much prefer to spend educational dollars on education, just as I’d rather spend medical dollars on medical care. Under the system we have, though, institutions can either compete or die. Changing that would require a political sea change.

    It’s almost enough to make me miss the talking loaves of bread.

    Have a question? Ask the Administrator at deandad (at) gmail (dot) com.

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  • UVA, Dartmouth Reject Trump Compact

    UVA, Dartmouth Reject Trump Compact

    The University of Virginia and Dartmouth College have become the latest higher ed institutions to publicly reject the Trump administration’s “Compact for Academic Excellence in Higher Education.” Now just three of the nine institutions that the federal government originally presented with the document have yet to announce whether they will sign.

    UVA announced Friday that it opposes the offer of yet-unrevealed special funding benefits in exchange for signing the compact. The statement came the day of an on-campus demonstration urging university leaders not to sign. Dartmouth unveiled its response Saturday morning. Both rejections came despite the universities attending a meeting Friday with White House officials about the deal.

    “As I shared on the call, I do not believe that the involvement of the government through a compact—whether it is a Republican- or Democratic-led White House—is the right way to focus America’s leading colleges and universities on their teaching and research mission,” Dartmouth president Sian Leah Beilock wrote in a message to Education Secretary Linda McMahon, which the president also shared with her community.

    “Our universities have a responsibility to set our own academic and institutional policies, guided by our mission and values, our commitment to free expression, and our obligations under the law,” Beilock wrote. “Staying true to this responsibility is what will help American higher education build bipartisan public trust and continue to uphold its place as the envy of the world.”

    Beilock hasn’t been a publicly outspoken opponent of Trump; at a Heterodox Academy conference in June, she said, “It’s really a problem to say just because the administration, with many things that we all object to, is suggesting something inherently means it’s wrong.” But she also said back then that “we shouldn’t have the government telling us what to do.”

    In a message Friday to McMahon, also shared with the community, UVA interim president Paul Mahoney wrote that “the integrity of science and other academic work requires merit-based assessment of research and scholarship. A contractual arrangement predicating assessment on anything other than merit will undermine the integrity of vital, sometimes lifesaving, research and further erode confidence in American higher education.”

    The compact asks colleges to agree to overhaul or abolish departments “that purposefully punish, belittle, and even spark violence against conservative ideas,” without further defining what those terms mean. It also asks universities, among other things, to commit to not considering transgender women to be women; reject foreign applicants “who demonstrate hostility to the United States, its allies, or its values”; and freeze “effective tuition rates charged to American students for the next five years.”

    In exchange for these agreements, the White House has said signatories would “be given [funding] priority when possible as well as invitations to collaborate with the White House.” But the administration hasn’t revealed how much extra funding universities would be eligible for, and the nine-page compact doesn’t detail the potential benefits. The compact, as well as a Thursday statement from the White House, can also be read as threatening colleges’ current federal funding if they don’t sign.

    Mahoney told McMahon that his university agrees “with many of the principles outlined in the Compact, including a fair and unbiased admissions process, an affordable and academically rigorous education, a thriving marketplace of ideas, institutional neutrality, and equal treatment of students, faculty, and staff in all aspects of university operations.”

    “Indeed,” Mahoney wrote, “the University of Virginia leads in several of these areas and is committed to continuous improvement in all of them. We seek no special treatment in exchange for our pursuit of those foundational goals.”

    The decisions make UVA the fifth and Dartmouth the sixth of the nine initial institutions presented with the deal to publicly turn it down. UVA is also the first public university and first Southern institution to reject it. The Massachusetts Institute of Technology was the first of the nine to turn it down, on Oct. 10, followed by Brown University and the Universities of Pennsylvania and Southern California.

    UVA’s rejection of the compact comes after the Trump administration successfully pressured then–UVA president James Ryan to step down in June. The Justice Department had demanded he step down. The UVA Board of Visitors voted to dissolve the university’s diversity, equity and inclusion office in March, but multiple conservative alumni groups and legal entities complained that Ryan failed to eliminate DEI from all corners of campus.

    A coalition of groups opposed to the compact, including the UVA chapter of the American Association of University Professors, praised the rejection in a Friday news release.

    “Today’s events demonstrate the power of collective organizing and action to defeat tyranny,” the statement said. “We hope that we serve as an example to the other public universities that received the ‘Compact’—the University of Texas, Austin, and the University of Arizona—giving them the courage and clarity not to buckle.”

    UVA faculty groups had overwhelmingly urged university leaders to reject the compact. And hundreds of demonstrators showed up to the anticompact rally Friday on the UVA campus in Charlottesville, Cville Right Now reported.

    Alongside Arizona and UT Austin, Vanderbilt University also hasn’t revealed its decision. But after MIT announced its refusal of the compact, Trump offered it to all U.S. colleges and universities to sign.

    White House officials met Friday with some universities about the proposal. The Wall Street Journal reported that UVA, Dartmouth, Arizona, UT Austin and Vanderbilt were invited, along with universities that weren’t part of the original nine: Arizona State University, the University of Kansas and Washington University in St. Louis.

    White House spokesperson Liz Huston compared the compact in a statement to efforts from former presidents George Washington, Abraham Lincoln, Teddy Roosevelt and John F. Kennedy, who she said “called on our universities to be of greater service to the nation.”

    “President Trump has called on universities to do their part in returning America to its economic and diplomatic successes of the past: a nation of full employment, pioneering innovations that change the world, and committed to merit and hard work as the ingredients to success,” she said, adding the administration hosted “a productive call” with several universities. 

    A White House official said UVA and the other seven invited universities participated in the call.

    “They now have the baton to consider, discuss, and propose meaningful reforms, including their form and implementation, to ensure college campuses serve as laboratories of American greatness,” Huston said. 

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  • UVA the Fifth University to Reject Trump Higher Ed Compact

    UVA the Fifth University to Reject Trump Higher Ed Compact

    Daxia Rojas/AFP via Getty Images

    On a day of campus demonstrations urging officials to reject the Trump administration’s “Compact for Academic Excellence in Higher Education,” the University of Virginia announced Friday that it opposes the president’s offer of yet-unrevealed special funding benefits in exchange for signing.

    “The integrity of science and other academic work requires merit-based assessment of research and scholarship,” interim president Paul Mahoney wrote in a message Friday to Education Secretary Linda McMahon, which he shared with the university community. “A contractual arrangement predicating assessment on anything other than merit will undermine the integrity of vital, sometimes lifesaving, research and further erode confidence in American higher education.”

    The compact asks colleges to agree to overhaul or abolish departments “that purposefully punish, belittle, and even spark violence against conservative ideas,” without further defining what those terms mean. It also asks universities, among other things, to commit to not considering transgender women to be women; reject foreign applicants “who demonstrate hostility to the United States, its allies, or its values”; and freeze “effective tuition rates charged to American students for the next five years.”

    In exchange for these agreements, the White House has said signatories would “be given [funding] priority when possible as well as invitations to collaborate with the White House.” But the administration hasn’t revealed how much extra funding universities would be eligible for, and the nine-page compact doesn’t detail the potential benefits. The compact, as well as a Thursday statement from the White House, can also be read as threatening colleges’ current federal funding if they don’t sign.

    Mahoney told McMahon that his university agrees “with many of the principles outlined in the Compact, including a fair and unbiased admissions process, an affordable and academically rigorous education, a thriving marketplace of ideas, institutional neutrality, and equal treatment of students, faculty, and staff in all aspects of university operations.”

    “Indeed,” Mahoney wrote, “the University of Virginia leads in several of these areas and is committed to continuous improvement in all of them. We seek no special treatment in exchange for our pursuit of those foundational goals.”

    The decision makes UVA the fifth of the nine initial institutions presented with the deal to publicly turn it down. It’s also the first public university and first Southern institution to reject it. The Massachusetts Institute of Technology was the first of the nine to turn it down, on Oct. 10, followed by Brown University and the Universities of Pennsylvania and Southern California.

    UVA’s rejection of the compact comes after the Trump administration successfully pressured then–UVA president James Ryan to step down in June. The Justice Department had demanded he step down. The UVA Board of Visitors voted to dissolve the university’s diversity, equity and inclusion office in March, but multiple conservative alumni groups and legal entities complained that Ryan failed to eliminate DEI from all corners of campus.

    A coalition of groups opposed to the compact, including the UVA chapter of the American Association of University Professors, praised the rejection in a Friday news release.

    “Today’s events demonstrate the power of collective organizing and action to defeat tyranny,” the statement said. “We hope that we serve as an example to the other public universities that received the ‘Compact’—the University of Texas, Austin, and the University of Arizona—giving them the courage and clarity not to buckle.”

    UVA faculty groups had overwhelmingly urged university leaders to reject the compact. And hundreds of demonstrators showed up to the anti-compact rally Friday on the UVA campus in Charlottesville, Cville Right Now reported.

    Dartmouth College and Vanderbilt University also haven’t revealed their decisions. But after MIT announced its refusal of the compact, Trump offered it to all U.S. colleges and universities to sign.

    White House officials met Friday with some universities about the proposal. The Wall Street Journal reported that UVA, Arizona, Dartmouth, UT Austin and Vanderbilt were invited, along with universities that weren’t part of the original nine: Arizona State University, the University of Kansas and Washington University in St. Louis.

    White House spokesperson Liz Huston compared the compact in a statement to calls from former Presidents George Washington, Abraham Lincoln, Teddy Roosevelt and John F. Kennedy, who she said “called on our universities to be of greater service to the nation.”

    “President Trump has called on universities to do their part in returning America to its economic and diplomatic successes of the past: a nation of full employment, pioneering innovations that change the world, and committed to merit and hard work as the ingredients to success,” she said, adding the administration hosted “a productive call” with several universities. 

    A White House official said UVA and the other seven invited universities participated in the call.

    “They now have the baton to consider, discuss, and propose meaningful reforms, including their form and implementation, to ensure college campuses serve as laboratories of American greatness,” Huston said. 

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  • White House to Meet With Universities Regarding Compact

    White House to Meet With Universities Regarding Compact

    Brendan Smialowski/AFP/Getty Images

    After four universities rejected the Trump administration’s compact for higher education, the White House is planning to meet Friday afternoon with the remaining five that have yet to respond.

    A White House official confirmed plans of the meeting to Inside Higher Ed but didn’t say what the purpose of the gathering was or which universities would attend. Nine universities were asked to give feedback on the wide-ranging proposal by Oct. 20.

    The virtual meeting will likely include May Mailman, a White House adviser, and Vincent Haley, director of the White House’s Domestic Policy Council, according to a source with knowledge of the White House’s plans. Mailman, Haley and Education Secretary Linda McMahon signed the letter sent to the initial nine about the compact.

    So far, the Massachusetts Institute of Technology, Brown University, the University of Pennsylvania and the University of Southern California have publicly rejected the deal. Dartmouth College, the University of Arizona, the University of Texas at Austin, the University of Virginia and Vanderbilt University haven’t said whether they’ll agree to the compact. Trump officials have said that the signatories could get access to more grant funding and threatened the funding of those that don’t agree.

    After USC released its letter rejecting the proposal, Liz Huston, a White House spokesperson, told the Los Angeles Times that “as long as they are not begging for federal funding, universities are free to implement any lawful policies they would like.”

    Following the first rejection from MIT last Friday, President Trump posted on Truth Social that all colleges could now sign on. The White House has said that some institutions have already reached out to do so.

    The source with knowledge of the White House’s plans said that the meeting “appears to be an effort to regain momentum by threatening institutions to sign even though it’s obviously not in the schools’ interest to do so.”

    The Wall Street Journal reported that Arizona State University, the University of Kansas and Washington University in St. Louis were also invited. According to the Journal, the goal of the meeting was to answer questions about the proposal and to find common ground with the institutions.

    Former senator Lamar Alexander, a Tennessee Republican and trustee at Vanderbilt, wrote in a Wall Street Journal op-ed that the compact was an example of federal overreach akin to previous efforts to impose uniform national standards on K–12 schools.

    “Mr. Trump’s proposed higher education compact may provoke some useful dialogue around reform,” he wrote. “But the federal government shouldn’t try to manage the nation’s 6,000 colleges and universities.”

    Inside Higher Ed reached out to the remaining five institutions as well as the new invitees, but they haven’t responded to a request for comment or to confirm whether they’ll attend the meeting.

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  • White House Meets With Universities Regarding Compact

    White House Meets With Universities Regarding Compact

    After four universities rejected the Trump administration’s compact for higher education, the White House met Friday with some universities about the proposal. 

    A White House official confirmed plans of the meeting to Inside Higher Ed but didn’t say what the purpose of the gathering was or which universities would attend. Nine universities were asked to give feedback on the wide-ranging proposal by Oct. 20.

    The virtual meeting planned to include May Mailman, a White House adviser, and Vincent Haley, director of the White House’s Domestic Policy Council, according to a source with knowledge of the White House’s plans. Mailman, Haley and Education Secretary Linda McMahon signed the letter sent to the initial nine about the compact.

    So far, the Massachusetts Institute of Technology, Brown University, the University of Pennsylvania and the University of Southern California have publicly rejected the deal. Dartmouth College, the University of Arizona, the University of Texas at Austin, and Vanderbilt University haven’t said whether they’ll agree to the compact. UVA said late Friday afternoon that it wouldn’t agree to the proposal.

    The Wall Street Journal reported that Arizona State University, the University of Kansas and Washington University in St. Louis were also invited. According to the Journal, the goal of the meeting was to answer questions about the proposal and to find common ground with the institutions.

    Inside Higher Ed reached out to the universities, but none confirmed whether they attended the meeting.

    The nine-page document would require universities to make a number of far-reaching changes from abolishing academic departments or programs that “purposefully punish, belittle, and even spark violence against conservative ideas” to capping international undergraduate enrollment at 15 percent. Institutions also would have to agree to freeze their tuition and require standardized tests for admissions, among other provisions.

    Trump officials have said that the signatories could get access to more grant funding and threatened the funding of those that don’t agree. The Justice Department would enforce the terms of the agreement, which are vague and not all defined.

    After USC released its letter rejecting the proposal, Liz Huston, a White House spokesperson, told the Los Angeles Times that “as long as they are not begging for federal funding, universities are free to implement any lawful policies they would like.”

    Following the first rejection from MIT last Friday, President Trump posted on Truth Social that all colleges could now sign on. The White House has said that some institutions have already reached out to do so.

    The source with knowledge of the White House’s plans said that the meeting “appears to be an effort to regain momentum by threatening institutions to sign even though it’s obviously not in the schools’ interest to do so.”

    Former senator Lamar Alexander, a Tennessee Republican and trustee at Vanderbilt, wrote in a Journal op-ed that the compact was an example of federal overreach akin to previous efforts to impose uniform national standards on K–12 schools.

    “Mr. Trump’s proposed higher education compact may provoke some useful dialogue around reform,” he wrote. “But the federal government shouldn’t try to manage the nation’s 6,000 colleges and universities.”

    A Joint Warning

    The American Council on Education and 35 other organizations warned in a joint statement released Friday that “the compact’s prescriptions threaten to undermine the very qualities that make our system exceptional.”

    The organizations that signed requested the administration withdraw the compact and noted that “higher education has room for improvement.” 

    But “the compact is a step in the wrong direction,” the letter states. “The dictates set by it are harmful for higher education and our entire nation, no matter your politics.”

    The letter is just the latest sign of a growing resistance in higher ed to the compact. Faculty and students at the initial group of universities rallied Friday to urge their administrators to reject the compact. According to the American Association of University Professors, which organized the national day of action, more than 1,000 people attended the UVA event. 

    And earlier this month, the American Association of Colleges and Universities released a statement that sharply criticized the compact. The statement said in part that college and university presidents “cannot trade academic freedom for federal funding” and that institutions shouldn’t be subject “to the changing priorities of successive administrations.” Nearly 150 college presidents and associations have endorsed that statement.

    The joint statement from ACE and others, including AAC&U, was a way to show that the associations, which the letter says “span the breadth of the American higher education community and the full spectrum of colleges and universities nationwide,” are united in their opposition.

    “The compact offers nothing less than government control of a university’s basic and necessary freedoms—the freedoms to decide who we teach, what we teach, and who teaches,” the statement reads. “Now more than ever, we must unite to protect the values and principles that have made American higher education the global standard.” 

    But not everyone in the sector signed on. 

    Key groups that were absent from the list of signatories include the Association of Public and Land-grant Universities, the Association of American Universities, the American Association of State Colleges and Universities, the National Association of Independent Colleges and Universities, Career Education Colleges and Universities, and the American Association of Community Colleges.

    Inside Higher Ed reached out to each of those groups, asking whether they were invited to sign and, if so, why they chose not to do so. Responses varied.

    AAU noted that it had already issued its own statement Oct. 10. AASCU said it was also invited to sign on and had “significant concerns” about the compact but decided to choose other ways to speak out.  

    “We are communicating in multiple ways with our member institutions and policymakers about the administration’s request and any impact it might have on regional public universities,” Charles Welch, the association’s president, said in an email.

    Other organizations had not responded by the time this story was published.

    Jessica Blake contributed to this article.

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  • In “Rocky” Labor Market, Your College Major Matters

    In “Rocky” Labor Market, Your College Major Matters

    Nuthawut Somsuk/Getty Images

    Despite mounting public skepticism about the value of a college degree, the data is still clear: Over all, college graduates have much higher earning potential than their peers without a bachelor’s degree. But the limits of those boosted earnings are often decided by a student’s major.

    American workers with a four-year degree ages 25 to 54 earn a median annual salary of $81,000—70 percent more than their peers with a high school diploma alone, according to a new report that Georgetown University’s Center on Education and the Workforce published Thursday. However, the salary range for workers with a bachelor’s degree can span anywhere from $45,000 a year for graduates of education and public service to $141,000 for STEM majors.

    And even within those fields, salary levels have a big range. Humanities majors in the prime of their careers earn between $48,000 and $105,000 a year, with a median salary of $69,000. Meanwhile, business and communications majors earn between $58,000 and $129,000 a year, with a median salary of $86,000.

    “Choosing a major has long been one of the most consequential decisions that college students make—and this is particularly true now, when recent college graduates are facing an unusually rocky labor market,” said Catherine Morris, senior editor and writer at CEW and lead author of the report, “The Major Payoff: Evaluating Earnings and Employment Outcomes Across Bachelor’s Degrees.”

    “Students need to weigh their options carefully.”

    The report, which analyzed earnings and unemployment data collected by the U.S. Census Bureau’s American Community Survey from 2009 to 2023, also documented rising unemployment for recent college graduates. In 2008, recent graduates had lower unemployment rates relative to all workers (6.8 percent versus 9.8 percent). But that gap has narrowed over the past 15 years; since 2022, recent college graduates have faced higher levels of unemployment relative to all workers.

    Morris attributed rising unemployment for recent college graduates to a mix of factors, including increased layoffs in white-collar fields, the rise of artificial intelligence and general economic uncertainty. At the same time, climbing tuition prices and the student debt crisis have heightened consumer concern about a degree’s return on investment.

    “Over the past 15 years, there’s been more and more of a shift toward students wanting to get degrees in majors that they perceive as lucrative or high-paying,” Morris, who noted that STEM degrees, especially computer science, have become increasingly popular. Meanwhile, the popularity of humanities degrees has declined.

    But just because a degree has higher earning potential doesn’t mean it’s immune to job instability. In 2022, 6.8 percent of recent graduates with computer science degrees were unemployed, while just 2.2 percent of education majors—who typically earn some of the lowest salaries—were unemployed.

    “The more specific the major, the more sensitive it is to sectoral shocks,” said Jeff Strohl, director of the center at Georgetown. “More general majors actually have a lot more flexibility in the labor market. I would expect to see some of the softer majors that start with higher unemployment than the STEM majors be a little more stable.”

    And earning a graduate degree can also substantially boost earnings for workers with a bachelor’s degree in a more general field, such as multidisciplinary studies, social sciences or education and public service. Meanwhile, the graduate earnings premium for more career-specific fields isn’t as high.

    “About 25 percent of bachelor of arts majors don’t by themselves have a positive return on investment,” Strohl said. “But we need to look at the graduate earnings premium, because many B.A. majors don’t stand by themselves.”

    Although salaries for college graduates are one metric that can help college students decide on a major, Morris said it shouldn’t be the only consideration.

    “Don’t just chase the money,” she said. “The job market can be very unpredictable. Students need to be aware of their own intrinsic interests and find ways to differentiate themselves.”

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  • College Gives a Positive ROI for Some, but Outcomes Vary

    College Gives a Positive ROI for Some, but Outcomes Vary

    Chaichan Pramjit/iStock/Getty Images Plus

    Seventy percent of the country’s college graduates see their investment pay off within 10 years, but that outcome correlates strongly to the state where a student obtains their degree, according to the Strada Foundation’s latest State Opportunity Index.

    The report, released Thursday, shows that states such as California and Delaware surpass the average at 76 percent and 75 percent, respectively, while North Dakota, for example, falls significantly short at 53 percent.

    Across the board, the nation still has a ways to go before it can ensure all graduates see a positive return on investment, according to the report.

    “Too many learners invest substantial time and money without achieving strong career and earnings outcomes,” it says. “Meanwhile, many employers struggle to find the skilled talent they need to fill high-wage jobs.”

    Strada hopes that the index and the five categories it highlights—outcomes, coaching, affordability, work-based learning and employer alignment—will provide a framework for policymakers to “strengthen the link between education and opportunity.”

    “The State Opportunity Index reinforces our belief at Strada Education Foundation that we as a nation can’t just focus on college access and completion and assume that a college degree will consistently deliver for all on the promise of postsecondary education as a pathway to opportunity,” Strada president Stephen Moret said in a news release. “We must look at success beyond completion, with a sharper focus on helping people land jobs that pay well and offer growth opportunities.”

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  • Foreign Academics Won’t Give Up on the American Dream

    Foreign Academics Won’t Give Up on the American Dream

    Donald Trump’s defunding of scientific research and proposed new charges on migrant labor will not be enough to deter international academics from heading to America, given the country’s unparalleled willingness to reward academic talent, Radenka Maric has argued.

    Since February 2022, Maric has served as president of the University of Connecticut, a six-campus public research university with a $3.6 billion annual operating budget.

    The Bosnian-born engineer is arguably one of the world’s most well-traveled university leaders, having worked in seven countries in a 30-year career, including Japan (where she earned her Ph.D. at Kyoto University and worked at Toyota’s material science research division), Canada (where she led the Institute for Fuel Cell Innovation at the National Research Council Canada), and Italy (where she was a visiting professor at Polytechnic University of Milan on a Fulbright scholarship).

    Having joined Connecticut as a professor of sustainable energy in 2010, Maric was appointed vice president for research in 2017 and took the top job five years later—an achievement she believes would not have been possible in any other country.

    “As someone born in Bosnia without a U.S. college degree, I would never have been made a university president in Japan, Italy or even Canada,” argued Maric, who studied at Belgrade University in Serbia, where she later worked as a junior scientist.

    “I don’t have that traditional academic pedigree required by some countries. I didn’t study at Harvard—I have a ‘Japanese Harvard’ Ph.D., but who really cares about my Japanese degree—nor have I been a provost or dean at a big U.S. university,” she continued.

    “But American universities don’t care if you studied in Italy or Serbia—they are only focused on excellence in science and innovation, which means ‘what is your h-index?,’ ‘where have you published?’ and ‘how many people have you brought with you on your journey?’” Maric said.

    Despite uncertainty over federal science funding—with several national agencies facing cuts of about 50 percent to their budgets next year—the academic meritocracy promised by U.S. universities will continue to appeal to international researchers, Maric believes.

    “That is what is powerful about American academia. As long as the American dream is there—that people like me can make it on their own merits—then America will be a magnet for talent. Crises will come and go,” she said.

    The current uncertainty over funding has undoubtedly caused problems, Maric explained, while there are growing concerns over plans to charge a $100,000 fee for H-1B skilled worker visas, up from $7,000—a move that would make it much more difficult for U.S. universities to employ foreign Ph.D. students or postdocs.

    On the likely damage of Trump’s recent higher education policies, Maric said, “It depends how long this lasts, but America has a great capacity to resituate itself very quickly. If you compare how the U.S. pivoted after the 2008 financial crisis, it came back much quicker than any other nation.”

    Despite her evident enthusiasm for her adopted homeland, Maric said she was also inspired by her time in Japan. “This was the 1990s and I was the only woman doing a Ph.D. at Kyoto’s engineering school. I stayed for 12 years there, so it wasn’t just the language that I learned but the culture. There is an immense amount of care in how everything is done, so I applied this to my career by thinking, ‘how can I improve my skills?’ or ‘how can my research get better?’

    “When I was in Japan, it was constantly stressed that there was no great science if it didn’t lead to great technology. And there is no great technology without a product, and there is no product without a market,” Maric explained of her approach to applied science—she worked in the field of battery technology for Toyota and later Panasonic before leaving to join a start-up in Atlanta.

    “The most important thing about Japan is kata—a way of doing things in a particular way. There is a natural tendency to do things in a certain way and there is a desire to protect their culture, so eventually I knew I had to leave,” reflected Maric on her leap from Toyota to the U.S. start-up world.

    Recruited to lead a battery fuel research group in Vancouver, Maric eventually headed to Connecticut—a state with long-established defense and manufacturing industries, in which the university now plays a crucial research role.

    “Since 2010 the state has been recruiting faculty in renewable and environmental sustainability, including CO2 capture, so I’ve been part of this, but the history of manufacturing goes back to the mid-19th century when bicycle companies had their first factories in Connecticut,” Maric said.

    Her university’s willingness to recruit someone with an eclectic CV—including stints in corporate R&D, academia and start-ups covering three continents—then promote them to the top job is a good example of why American academia will continue to thrive, despite the current challenges, Maric said.

    “I am not a traditional person, but I was always a hard worker who sought to improve myself and bring people along with me whenever I could. Not many foreigners—whatever their expertise or experience—will become university presidents, but it is possible in America,” she said.

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