The higher education sector is focussing too much on inward-facing debates on research culture and are missing out on a major opportunity to expose our culture to the public as a way to truly connect research with society.
REF can underpin this outward turn, providing mechanisms not only for incentivising good culture, but for opening up conversations about who we are and how we work to contribute to society.
This outward turn matters. Research and Development (R&D) delivers enormous economic and societal value, yet universities struggle to earn public trust or support for what they do. Recent nation-wide public opinion research by Campaign for Science and Engineering (CaSE) has shown that while 88 per cent of people say it is important for the Government to invest in R&D, just 18 per cent can immediately think of lots of ways R&D benefits them and their family. When talking about R&D in public focus groups, universities were rarely front of mind and are primarily seen as education institutions where students or lecturers might do R&D as an ancillary activity.
If the university sector is to sustain legitimacy – and by extension, the political and financial foundations of UK research – we must find new ways to make our work visible, relatable, and trusted. Focusing on the culture that shapes how research is done may be the most powerful way to do this.
Why culture matters
Public opinion is not background noise. Public awareness, appetite and trust all shape political choices about funding, regulation, and the role of universities in national life. While CaSE’s work shows that 72 per cent of people trust universities to be honest about how much the UK government should invest in R&D, the lack of awareness about what universities do and how they do it leaves legitimacy fragile.
This fragility is starkly illustrated by recent polling from More in Common: when asked which government budgets they would most like to see cut, the public didn’t want funding cuts for R&D, yet placed universities third on the list for budgets that they would be happy to be cut (alongside foreign aid and funding for the arts).
Current approaches to improving public opinions about research in our sector have had limited success. The sector’s instinct has been to showcase outputs – discoveries, patents, and impact case studies – to boost public awareness and build support for research in universities. But CaSE polling evidence suggests that this approach isn’t cutting through: 74 per cent of the public said they knew nothing or hardly anything about R&D in their area. This lack of connection does not indicate a lack of interest: a similar proportion (70 per cent) would like to hear more about local R&D.
Transparency
Evidence from other sectors shows that opening up processes builds trust. In healthcare, for example, the NHS has found that when patients are meaningfully involved in decisions about their care and how services are designed, trust and satisfaction increase – not just because of outcomes, but because people can see and influence how decisions are made.
Research from business and engineering contexts shows that people are more likely to trust companies that are open about how they operate, not just what they deliver. Together, these lessons reinforce that we should not rely on showcasing outputs alone: legitimacy comes from making visible the processes, people and cultures that underpin research.
Universities don’t just generate knowledge; they develop the individuals who carry skills and values into the wider economy. Researchers, technicians, professional services staff and others who enable research in higher education bring curiosity, collaboration and critical thinking into every sector, both through direct collaboration and when they move beyond academia. These skills fuel innovation and problem-solving across the economy and public services, but they can only develop and thrive in supportive, inclusive research cultures. Without attention to culture, the talent pipeline that government and industry rely on is put at risk.
Research culture makes these processes and people visible. Culture is about how research is done: the integrity of methods, the openness of data, the inclusivity of teams, the collaborations – including with the public – that make discoveries possible. These are the very things the public are keen to understand better. By opening up the black box of research and showing the culture that underpins it, we can make university research more relatable, trustworthy, and visible in everyday life.
The role of REF in shifting the conversation
The expansion of the old Environment element of REF to encompass broader aspects of research culture offers an opportunity to help shift from an inward to a more outward looking narrative and public conversation. The visibility and accountability that REF submissions require matters beyond academia: it gives the sector a platform to showcase the values and processes that underpin research. In doing so, REF can help our sector build trust and legitimacy by making research culture part of the national conversation about R&D.
Openness, integrity, inclusivity, and collaboration – core components of research culture – are values which the public already recognise and expect. By framing research culture as part of the story we tell – explaining not just what our universities produce but how they produce it – we can build a stronger connection with the public. Culture is the bridge between the abstract notion of investing in R&D and a lived understanding of what universities actually do in society.
Public support for research is strong, but support for universities is increasingly fragile. Whatever the REF looks like when we unpause, we need to avoid retreating to ‘business as usual’ and closing down this opportunity to open up a more meaningful conversation about the role universities play in UK R&D and in the progress of society.
