Tag: lead

  • Building Skills to Lead | Diverse: Issues In Higher Education

    Building Skills to Lead | Diverse: Issues In Higher Education

    Building on a career with impact, Chartarra Joyner continues to embody a sense of purpose to become an even stronger leader in academia.

     Chartarra JoynerJoyner is assistant vice chancellor, budget and planning, at North Carolina Agricultural and Technical State University (NC A&T). She oversees the administration, analysis and strategic management of the university’s $470 million budget. As head of the budget and planning team, she is responsible for compliance and fiscal integrity while managing the comprehensive budget and reporting process.

    Having attended Fisk University as an undergraduate, where she studied accounting, Joyner appreciates working at a Historically Black College and University but admits that a career in academia happened unexpectedly. After graduating from college, she spent more than a decade working in fi nancial services. Her last position before NC A&T was as a senior business analyst clinical services at HCA Healthcare, noting that her diverse background enables her to bring a unique lens to higher education.

    “In my positions, I led cross-functional teams, cost reduction strategies and other process improvement initiatives,” she says. “All this combined experience helps me. I started out in accounting, but most of my roles then progressed, and I found a love for operational excellence and process-improvement initiatives.”

    When her family moved to Greensboro, North Carolina, she planned to be a stay-at home mother but realized that was not where her strengths lie. Twelve years ago, she took on a contract assignment at NC A&T, which evolved into a full-time position. While the industry was different, she saw the move as a natural progression. Joyner has been in her current position since 2016. Because NC A&T is a large employer in Greensboro, her work has had a positive impact on the local economy.

    “I was able to apply my skills and experience in financial strategies,” Joyner says. “I wanted to help assist with the educational access for students as well as equity for those students. NC A&T has a lot of fi rst-generation college students. This is what brought me and made me stay in academia. It’s been fulfilling to see the student success stories that resulted from the strategic 
    financial leadership decisions made here at the university.”

    NC A&T initiated a “bring your child to work” program, and her three children have all experienced the campus and seen her busy at work. Then, as part of their coursework in school, there were assignments where they described what she does.

    “Children’s natural curiosity, they just ask questions,” she quips. Joyner is a third generation college graduate—stretching back to her grandmother
     (also an HBCU graduate)—and her second oldest son is fourth generation, having graduated from NC A&T. While higher education is the norm in her family, she thrives in an environment where first-gen students are able to flourish. She says that in her current role, she is able to mentor students and other professionals and contribute to the larger mission of the university.

    “I value thought leadership,” she says. “There’s a lot of collaboration in academia and there is continuous learning, which aligns with my personal mission and my core values. It also gives me the opportunity to make an impact through student support and developing our future global leaders. [At NC A&T] we have over 14,000 students that we have an impact on every day who are future global leaders.

    “I found a place where I can lead strategically and contribute to the larger mission of the university and the global community,” she adds. “What is meaningful to me is having an impact on the students to ensure that the students have the resources and support needed. [We’re] helping to produce engineers, doctors, lawyers and other professions… and the cooperative extension programs we do with the community and the research.”

    With the goal of becoming a chief business officer (CBO), Joyner applied for the National Association of College and University Business Officers (NACUBO) Fellows Program and was recently selected to take part in the highly competitive immersive leadership development program. The NACUBO program will help her refine her leadership skills and deepen her ability to communicate complex financial information. This includes aligning resources with institutional goals, developing flexible budget models and exploring diversified revenue streams. Due to current university priorities, she has postponed her participation until next year.

    As part of her work at NC A&T, Joyner has chaired and participated in strategic committees and spearheaded initiatives in staff development, operational efficiency and implementation of best practices to support long-term financial planning and institutional effectiveness.

    She describes her career trajectory as building a diverse portfolio that has helped her grow and lead at the executive level.

    “I want to create a path for other people, drive innovation while effectively managing resources of the institution,” Joyner says with confidence. “I also hope to contribute to national conversations on equity, sustainability and operational excellence for higher education. Ultimately, my goal is to make a lasting impact.”

     

    Source link

  • Wales can lead the way on student engagement – if it chooses to

    Wales can lead the way on student engagement – if it chooses to

    Imagine studying in a Wales where every student understands their rights and responsibilities.

    Where module feedback drives real change, where student representatives have time, resources and power to make a difference, and where complaints drive learning, not defensiveness.

    Where every student contributes to their community in some way – and where decisions can’t be made about students without students.

    When the Tertiary Education and Research (Wales) Act 2022 was being drafted, the inclusion of a mandatory Learner Engagement Code was important – Wales resolved to put into primary legislation what England had buried in the B Conditions and Scotland had largely left to institutional discretion.

    Section 125 now requires the Commission to prepare and publish a code about learner involvement in decision-making that’s not optional, or best practice – it’s law.

    This year the newly formed commission (MEDR) has been informally consulting on it – but it’s now been so long since the original debates that there’s a danger everyone helping to develop the thing will forget what it was supposed to do.

    Nobody will benefit from something that emerges as something weak or vague. The opportunity is for Wales to lead the way with some crunchy “comply or explain” provisions for universities in Wales that reflect the fact that this has been put in primary legislation.

    The cost of getting it wrong

    We know what happens when learner engagement is treated as an afterthought. In England, providers often silence critique on reputational grounds – the Office for Students’ (OfS) free speech guidance had to explicitly state that students have the right to publicly criticise their institutions. Imagine needing regulatory clarification that criticism is allowed in a democracy.

    Meanwhile, Scottish institutions celebrate their “partnership” approach while student representatives struggle to influence decisions that matter. Sparqs frameworks look good on paper, but without regulatory teeth, they rely on institutional goodwill. And goodwill, as any student rep will tell you, tends to evaporate when difficult decisions need making.

    When module evaluation becomes a tick-box exercise rather than genuine dialogue, problems fester. When student reps are excluded from decisions about their own education, drop-out rates climb. When complaints are buried rather than learned from, the same issues affect cohort after cohort.

    I’ve seen a lot of it over the years. The disabled student who gave up trying to get adjustments implemented because every lecturer claimed the central service’s plans were “merely advisory”. The international PGT student who couldn’t complain about teaching quality because they feared visa implications. The part-time student who couldn’t access support services because everything was designed around full-time, on-campus students.

    The student facing disciplinary proceedings who wasn’t allowed an advocate and faced a panel with no student members – in contrast to the support available to staff in similar situations.

    These aren’t edge cases – they’re systematic failures that a robust Code could prevent. Wales has a genuine opportunity to do something different – to create a Code with teeth that makes learner engagement mandatory, measurable and meaningful.

    Learning from what works

    The most effective student engagement systems require common features. They’re comprehensive, covering everything from module evaluation to strategic planning, and are backed by resources, ensuring student representatives aren’t expected to volunteer countless hours without support. And crucially, they have consequences when institutions fail to comply.

    The key is moving from “should” to “must”, with a comply or explain mechanism that has genuine bite.

    Here’s how it could work. The Code would set out clear standards – not aspirations but requirements. Providers would either have to comply with the standards or publicly explain why they’ve chosen an alternative approach that delivers equivalent or better outcomes.

    But – and this is crucial – explanations wouldn’t be allowed to be boilerplate excuses. They would need to be evidence-based, time-limited, and subject to scrutiny.

    The Commission would assess compliance annually, not through tick-box returns but through triangulated evidence – student surveys, complaint patterns, representation effectiveness metrics, and crucially, the views of student representatives themselves.

    Where providers persistently fail to meet standards without adequate justification, consequences would follow – from improvement notices to conditions on funding.

    There would be an expectation of an annually agreed student partnership agreement – setting out both processes and priority actions – and an expectation that students’ unions would produce an annual report on the experiences of students at that provider.

    This isn’t about micromanaging institutions – it’s about establishing minimum standards while allowing flexibility in how they’re met. A small FE provider might implement representation differently than a large university, but both must demonstrate their approach delivers genuine student voice in decision-making.

    Student rights and democratic education

    The Code should first establish that students are both consumers with enforceable rights and partners in their education. This dual recognition ends the sterile debate about whether students are one or the other. It means providers must respect consumer rights (quality, promises kept, redress) while creating genuine partnership structures.

    Knowing your rights matters. Following Poland’s model, all students should receive comprehensive training on their rights and responsibilities within 14 days of starting. That shouldn’t be an optional freshers’ week session – it should be mandatory education covering consumer rights, representation opportunities, complaints procedures, support services, and collective responsibilities.

    Crucially, the training should be developed and delivered by the SU. There should be written materials in (both) plain language(s), recorded sessions for those who can’t attend, annual refreshers, and staff trained to respect and uphold these rights. When every graduate understands both their rights and responsibilities, Wales will transform not just higher education but society.

    Protected status and academic adjustments

    Following Portugal’s model, student representatives should get protected status. That means academic adjustments for representative duties, just as providers must accommodate pregnancy or disability. No student should face the choice between failing their degree or fulfilling their democratic mandate.

    Representatives should get justified absences for all activities – not just formal meetings but preparation, consultation, and training. Assessments should be rescheduled without penalty, deadlines adjusted based on representative workload, and attendance requirements modified. Reps should get protection from any form of academic discrimination.

    The Finnish model adds another layer – ideally, student representatives in governance should receive academic credit or remuneration (or both). Learning through representation is learning – about negotiation, governance, and strategic thinking. They are skills that matter in any career.

    Module evaluation as universal engagement

    The Estonian approach shows what’s possible when feedback becomes embedded in academic culture. Making evaluation mandatory for module completion ensures universal participation. But it must be meaningful – published results, documented actions, closed feedback loops. Every student becomes a partner in quality enhancement, not just the engaged few.

    Wales should adopt Estonia’s three-part structure – teaching quality, student engagement, and learning outcomes. This recognises that educational success requires both good teaching and student effort. No more blaming students for poor outcomes while ignoring teaching failures, and no more student satisfaction surveys that ignore whether students are actually engaging with their learning.

    Results should be published within modules – not buried in committee papers but visible where students choose modules. Previous evaluation results, actions taken, ongoing improvements – all should be required to be transparent. Future students should be able to see what they’re signing up for, and current students should see their feedback matters.

    Comprehensive scope of engagement

    Sweden’s clarity is instructive – students must be represented “when decisions or preparations are made that have bearing on their courses or programmes or the situation of students.” There’s no weasel words about “where appropriate” or “when practicable” – if it affects students, students must be involved.

    In the Netherlands, where decisions are made by individuals, not committees, information must be provided and consultation must occur at least 14 days in advance. And written explanations should be required when student recommendations aren’t followed – because accountability matters in managerial decisions.

    Beyond academic structures, students should be represented on professional service boards, IT committees, estates planning groups, marketing focus groups. Decisions about campus facilities or digital systems affect students as much as curriculum design – yet these areas often lack any student voice.

    The digital environment deserves special attention. Student representatives should be involved in decisions about learning platforms, assessment systems and communication tools – not after implementation but during planning. Because digital accessibility and usability directly impact educational success.

    Consent not consultation

    Wales could be bold. Following the Dutch model, some decisions should require student consent, not just consultation. The Code could distinguish clearly between:

    Matters requiring consent (cannot proceed without student agreement):

    • Teaching and Assessment Regulations
    • Significant programme structure changes
    • Student charter content
    • Institutional policy frameworks affecting learners
    • Quality assurance procedures
    • Representation structure and changes
    • Elective module options for the following year

    Matters requiring consultation (mandatory input but not binding):

    • Budget allocations affecting student services
    • Campus development plans
    • Strategic planning
    • Staff appointments affecting students
    • Marketing and recruitment strategies

    Matters governed by a council of staff and students:

    • Student accommodation
    • Student employment
    • Student services and mental health
    • Harassment and sexual misconduct policy

    Matters delegated to the students’ union

    • Student engagement and representation
    • Student activities and volunteering

    This isn’t radical – it’s a recognition that students are genuine partners. No other stakeholder group would accept purely advisory input on regulations governing their activities. Why should students?

    From course reps to citizens

    Another area where Wales could be genuinely radical would take Wales’ vision of students as citizens by going beyond traditional representation structures – broadening “engagement” beyond academic quality.

    The European model of subject-level associations – common from Helsinki to Heidelberg – shows what’s possible. These aren’t just academic societies but genuine communities combining social activities, career development, representation, and civic engagement. They create belonging at the discipline level where students actually identify.

    In Tallinn, departmental student bodies aren’t sideshows but partners in departmental culture. They organise orientation, run mentoring, coordinate with employers, feed into curriculum development – and crucially, they’re funded and recognised as essential, not optional extras.

    In some countries there’s even a “duty of contribution” where students volunteer to help run the institution. Green officers, peer mentors, student ambassadors – multiple routes to engagement beyond traditional representation. Not everyone wants to be a course rep. But everyone can contribute something.

    Even if we’re just talking about student clubs and societies, Wales should mandate that providers support and fund these diverse engagement routes.

    Every student should serve somehow during their studies – it’s citizenship education in practice. Some will be traditional representatives, others will mentor new students, run sustainability initiatives, organise cultural events, support community engagement. All develop democratic skills. All should share responsibility for their community.

    Taking part

    Some countries maintain a tripartite principle for major bodies – equal representation of students, academic staff, and professional staff – to recognise that universities are communities, not hierarchies. Maybe that’s asking too much – but even with a minimum of two students in the room, representation means nothing without support.

    Some countries require that student reps receive all documentation at least five days in advance, training on context and background, briefings on complex issues, and support to participate fully – you can’t contribute if you don’t understand what’s being discussed.

    When new committees or working groups are established, there should be active consideration of student membership with default presumption of inclusion. Decisions and justifications should be communicated to student representatives, and there should be annual reviews of representation effectiveness with evidence-based changes.

    Some countries transform meetings from tokenistic to meaningful. Materials distributed five working days in advance means no ambushing student representatives with complex papers. Everything in accessible language, translated where needed, should be a standard too.

    The Swedish innovation of publishing all decisions and rationales builds accountability. Rather than being buried in minutes, decisions get actively communicated. Students can see what’s decided in their name and why – democracy requires transparency. And committees should pick up minimum student membership levels with voting rights, and there should never (ever) be just one student in a room.

    Funded independence

    Latvia mandates that SUs receive at least 0.5 per cent of institutional income, and minimums were agreed as part of the Australian Universities Accord. This isn’t generous – it’s the minimum needed for effective representation. The Welsh Code should set a minimum as a % of income, or fees – ensuring student bodies have resources to train representatives, gather evidence, and hold institutions accountable.

    Funding should come with independence safeguards. There should be no conditions that compromise advocacy, no reductions for challenging decisions, and protected status even when (especially when) relationships become difficult. Written agreements should protect core funding even during institutional financial difficulties.

    Beyond core funding, providers should be required to supply facilities, administrative support, IT access, and time for representatives. The split between guaranteed core funding for democratic functions and negotiated funding for service delivery would protect both representation and student services.

    Complaints as learning and conduct

    Complaints are a really important part of student engagement – and so the OIA’s Good Practice Framework, which learns from them, should be mandatory, not optional. A proper system treats complaints as valuable intelligence, not irritations to be managed.

    Wales should then go further, automatically converting failed appeals containing service complaints into formal complaints. When patterns emerge, compensation should go to all affected students, not just those who complained. And every provider should be required to publish on what it’s learned from complaints over the past year, and what it’s doing about it – with sign off from the SU.

    The Swedish model’s restrictions on disciplinary proceedings protect students from institutional overreach. Proceedings are only allowed for academic misconduct, disruption of teaching, disruption of operations and harassment. And students are given full procedural rights – including representation, disclosure and presence during evidence.

    Wales should go further. Every student facing disciplinary proceedings should have the right to independent support, and any panel should include student members who are properly trained and supported. Peer judgement matters in community standards.

    And neither disciplinary nor funding processes should ever be used to silence criticism, punish protest, retaliate for complaints or discourage collective action. The free speech protections in OfS’ guidance should be baseline – students’ right to criticise their institution is absolute, whether individually or collectively.

    Disability rights are student rights

    Every year, countless disabled students arrive with hope and ambition, only to find themselves trapped in a Kafkaesque system of “support” that demands disclosure, documentation, negotiation, repetition, and often – silence. If Wales is to lead, then it should be unflinching in acknowledging the daily indignities that disabled students face – and bold in tackling the systemic failures that allow them to persist.

    Adjustments, when granted, are inconsistently implemented, and advocacy, if it exists at all, is fractured and under-resourced. In many departments, reasonable adjustments are still treated as optional extras. Central services write the plans, but academic departments dispute their legitimacy, claiming subject expertise trumps legal obligation. Students are asked to justify, to prove, to persuade – again and again. And often in public – as if their access needs were a debate.

    Disabled students can’t be expected to fight these battles alone. Wales should require institutions to facilitate advocacy, embedded close to academic departments, co-located with SUs where possible, and independent enough to challenge unlawful behaviour when necessary. Not every rep can be an expert in disability law. But every student should have access to someone who is.

    The law is clear – providers have an anticipatory duty. That means planning ahead for the barriers Disabled students face, not waiting until they fall. But few providers conduct serious, evidence-based assessments of their disabled student population by type of impairment, by subject area, by mode of study. Without that, how can anyone claim to be meeting the duty? Wales could also set the tone nationally with a mandatory bank of questions in the NSS that probes access, implementation, and inclusion.

    Wales’ code should mandate that providers move beyond warm words to hard strategy – analysing disability data with student input, mapping gaps, and resourcing change. Every provider should be required to publish a Disability Access Strategy – co-designed with students, informed by evidence, and backed with budget. And implementation should be monitored – not through passive complaints, but active auditing. Where there are failures, there should be automatic remedies – and if patterns persist, the Commission must intervene.

    And briefing all students on disabled students’ rights would help too. If every student understood what disabled students are legally entitled to, fewer adjustments would be denied, more peers would offer solidarity, and institutions would face pressure from all sides to comply with the law. Education here is empowerment – for disabled and non-disabled students alike.

    Wales could lead

    If all of that feels like a lot, that’s because it is.

    But that’s why it was put in primary legislation – to show what’s possible when you take student engagement seriously, to create structures that outlast changes in institutional leadership or political climate, and to graduate citizens who understand democracy because they’ve practiced it.

    But most importantly, to lead:

    The Commission will ensure that Welsh PCET providers lead the UK in learner and student engagement and representation.

    Universities Wales isn’t so sure. In its response to the Regulatory System Consultation it said:

    We do have a number of concerns about regulatory over-reach that can be found in several of the pillars. For example, in the Learner Engagement pillar, the demand for investment of resources and support for learner engagement could be deemed to be a breach of institutional autonomy, particularly in light of this being married to ‘continuous improvement’ – if this ends up being a metric on which the sector is judged, it could be particularly contentious in tight financial circumstances.

    Good grief. It really isn’t a breach of institutional autonomy for students to expect that a little slice of their fees (whether paid by them or not) will be allocated to their active engagement and will be under their control. As Welsh Government put it during the passage of the Bill:

    There is already some excellent learner engagement within the sector, but the prize now is to ensure this is the norm across all types of provisions and for all learners.

    Welsh Government talks about civic mission, distinctive Welsh values, and education for citizenship – in universities, the Code is where rhetoric can meet reality.

    Fine words should become firm requirements, and partnership can stop being what institutions do to students and become what students and institutions do together.

    I know which Wales I’d rather study in. The question now is whether MEDR has the courage to mandate it.

    Source link

  • What it really takes to lead successful grading reform

    What it really takes to lead successful grading reform

    This post originally appeared on the Otus blog and is republished here with permission.

    Grading reform is messy, but it’s worth it.

    That was the central message from Jessica Espinoza and Alice Opperman of Emerson Public Schools (NJ), who shared their decade-long journey implementing standards-based grading during their session at ISTELive+ASCD 2025. 

    What started as a deeply rooted effort to promote equity has grown into a districtwide, cross-curricular system that blends teacher voice, clarity for families, and support from the right tools.

    Here’s what they learned along the way, and why they’re still learning.

    huge takeaways for school leaders considering a shift to SBG

    Clarity starts with fewer, better standards

    In the early stages of their grading reform, Emerson tried to be comprehensive; too comprehensive, perhaps. Their first report card included nearly every New Jersey Common Core standard, which quickly became overwhelming for both teachers and families. Over time, they shifted to focusing on broader, more meaningful standards that better reflected student learning.

    “So approximately 10 years ago, we started with a standard-based report card in grades K-6. Our report card at that time listed pretty much every standard we could think of. We realized that we really needed to narrow in on more umbrella standards or standards that really encapsulate the whole idea. We took away this larger report card with 50 different standards, and we went into something that was more streamlined. That really helped our teachers to focus their energy on what is really important for our students.” 
    –Jessica Espinoza, Principal, Emerson Public Schools (NJ)

    Lasting change doesn’t happen without teacher buy-in

    Grading reform can’t succeed unless educators believe in it. That’s why Emerson made intentional space for teacher voice throughout the process; through pilots, surveys, honest conversations, and, most importantly, time. The district embraced a long-term mindset, giving teachers flexibility to experiment, reflect, and gradually evolve their practices instead of expecting instant transformation.

    “We had some consultants sit with teams of teachers to work on these common scoring criteria. They were fully designed by teachers, and their colleagues had the chance to weigh in during the school year so that it didn’t feel quite so top-down…the teachers had such a voice in making them that it didn’t feel like we were taking their autonomy away.”
    –Alice Opperman, Director of Curriculum, Instruction & Technology, Emerson Public Schools (NJ)

    Progress means nothing if families can’t follow it

    Even with teachers aligned and systems in place, Emerson found that family understanding was key to making SBG truly work. While the district initially aimed to move away from traditional letter grades altogether, ongoing conversations with parents led to a reevaluation. By listening to families and adapting their approach, Emerson has found a middle ground, one that preserves the value of standards-based learning while making progress easier for families to understand.

    “Five years ago, I would have said, ‘We will be totally done with points. We will never see a letter grade again. It’s going to be so much better.’ But talking to parent after parent has led us to this compromised place where we are going to try it a little bit differently to give the parents what they need in order to understand us, but also keep that proficiency, competency, mastery information that we feel is so valuable as educators.” 
    –Alice Opperman, Director of Curriculum, Instruction & Technology, Emerson Public Schools (NJ)

    Still evolving, and that’s the point

    For Jessica and Alice, grading reform has never been about arriving at a perfect system (and certainly not achieving it overnight). It’s been about listening, learning, and improving year after year. Their message to other school leaders? There’s no one “right” way to do SBG, but there is a thoughtful, collaborative way forward.

    Emerson’s story shows that when you prioritize clarity, trust your teachers, and bring families into the conversation, the result isn’t just a better report card. 

    It’s a better learning experience for everyone involved.

    How the right grading solution supports Emerson’s SBG efforts

    Emerson put in the work, but sustaining grading reform at scale is nearly impossible without the right tools to support teachers, track progress, and communicate effectively with families.

    • Streamlined standards
      Focus on the standards that matter most by building custom, district-aligned grading scales. The right platform makes it easy to group standards, apply scoring criteria, and visualize mastery over time.
    • Transparent communication
      Share clear, standards-aligned feedback with families directly in a platform. Teachers can provide timely updates, rubric explanations, and progress reports, all in one place.
    • Flexible grading tools
      Support teacher autonomy with multiple assessment types and scoring options, including points, rubrics, and mastery levels, all aligned to district-defined standards.

    For more news on grading reform, visit eSN’s Educational Leadership hub.

    Latest posts by eSchool Media Contributors (see all)

    Source link

  • UK’s rankings lead under threat from global peers in QS World University Rankings 2026

    UK’s rankings lead under threat from global peers in QS World University Rankings 2026

    • By Viggo Stacey, International Education & Policy Writer at QS Quacquarelli Symonds.

    As UK education minister Bridget Phillipson has rightly acknowledged, the UK is home to many world-class universities. 

    And the country’s excellence in higher education is yet again on display in the QS World University Rankings 2026.  

    Imperial College London, University of Oxford, University of Cambridge and UCL all maintain their places in the global top 10 and 17 of the total 90 UK universities ranked this year are in the top 100, two more than last year. 

    The University of Sheffield and The University of Nottingham have returned to the global top 100 for the first time since 2023 and 2024 respectively. 

    But despite improvements at the top end of the QS ranking, some 61% of ranked UK universities have dropped this year. 

    Overall, the 2026 ranking paints a picture of heightening global competition. A number of markets have been emerging as higher education hubs in recent decades – and the increased investment, attention and ambition in various places is apparent in this year’s iteration. 

    Saudi Arabia – whose government had set a target to have five institutions in the top 200 by 2030 – has seen its first entry into to top 100, with King Fahd University of Petroleum & Minerals soaring 34 places to rank 67th globally. 

    Vietnam, a country that is aiming for five of its universities to feature in the top 500 by the end of the decade, has seen its representation in the rankings leap from six last year to 10 in 2026. 

    China is still the third most represented location in the world in the QS World University Rankings with 72 institutions, behind only the US with 192 and the UK with 90. And yet, close to 80 institutions that are part of the Chinese Double First Class Universities initiative to build world-class universities still do not feature in the overall WUR. 

    Saudi Arabia currently has three institutions in the top 200, while Vietnam has one in the top 500. If these countries succeed in their ambitions, which universities will lose out among the globe’s top in five years’ time? 

    The financial pressure the UK higher education is facing is well documented. Universities UK (UUK) recently calculated that government policy decisions will result in a £1.4 billion reduction in funding to higher education providers in England in 2025/26. The Office for Students’s warning that 43% of England’s higher education institutions will be in deficit this academic year is often cited. 

    Some 19% UK university leaders say they have cut back on investment in research given the current financial climate, and an additional 79% are considering future reductions. 

    On a global scale, cuts like this will more than likely have a detrimental impact on the UK’s performance in the QS World University Ranking – the world’s most-consulted international university ranking and leading higher education benchmarking tool. 

    The 2026 QS World University Rankings already identify areas where UK universities are behind global competitors. 

    With a 39.2 average score in the Citations per Faculty area, measuring the intensity of research at universities, the UK is already far behind places such as Singapore, the Netherlands, Hong Kong, Australia and Mainland China, all of which have average scores of at least 70. 

    In Faculty Student Ratio, analysing the number of lecturers compared to students, the UK (average score of 26.7) is behind the best performing locations such as Norway (73.7), Switzerland (63.8) and Sweden (61.8). 

    While Oxford, Cambridge and LSE all feature in the global top 15 in Employment Outcomes and 13 UK universities feature in the top 100 for reputation among employers, other universities across the world are improving at a faster rate than many UK universities. 

    And, despite its historical dominance in the global education lens, global competitors are catching up with UK higher education in international student ratio and international faculty.  

    While 74% of UK universities improved in the international student ratio indicator in 2022, the last few years have identified a weakening among UK institutions. In 2023, 54% of UK universities fell in this area, in 2024, 56% dropped and in 2025, 74% declined. And in 2026, 73% dropped.  

    The government in Westminster is already aware that every £1 it spends on R&D delivers £7 of economic benefits in the long term and, for that reason, it prioritised spending to rise to £22.6bn in 2029-30 from £20.4bn in 2025-26.  

    But without the financial stability at higher education institutions in question, universities will need more support going ahead beyond support for their research capabilities. Their role in developing graduates with the skills to propel the UK forward is being overlooked.  The QS 2026 World University Ranking is already showing that global peers are forging ahead. UK universities will need the right backing to maintain their world-leading position.

    Source link

  • How Higher Ed Marketers Can Lead With Creativity

    How Higher Ed Marketers Can Lead With Creativity

    Colleges and universities continue to compete for attention across countless platforms; this scattershot approach often comes at the expense of cohesion. But simply adding more content—made easy within the decentralized environment of many campuses—isn’t a solution to deeper strategic and directional challenges. In the famous words of Merry Baskin, “Like a shark, brands must move forward or die.” For colleges and universities, that forward motion begins with centering courageous, strategic creativity as a core operating principle and with higher education marketing leaders creating a system to ensure all are moving in the correct direction.

    I have argued that creativity continues to drive commercial value, however, investing in the intangible up front can be difficult when budgets remain static. So, our focus isn’t on only proving that creativity adds value but also showing how investing in it up front can maximize the value it creates. We need a framework for higher ed marketing leaders to establish a system for defining and embedding a culture of creativity across teams. This will help teams create more effective work and collaborate with agencies in support of institutional goals.

    Modeled loosely on WARC’s creative effectiveness ladder, this three-phase framework should help marketing leaders not only spark creativity but also systematize it as a shared method. First, start by defining what creativity means within our unique institutional contexts instead of a loose collection of ideas. Then, develop the systems, roles and language that bring that definition to life. Finally, diffuse those practices across teams and departments to embed creativity into the fabric of institutional strategy.

    Step 1: Define

    Start by establishing the foundation for creative effectiveness by aligning on what creativity means, how it’s measured and why it matters. This will bring clarity to metrics, principles and strategic outcomes so creative work can be evaluated with purpose.

    Create a shared set of key measures for creative effectiveness

    Marketing leaders must establish clear, institution-specific indicators of what effective creativity looks like. No matter how rigorous the approach, consistent application and ensuring these measures are aligned are most important. Example measures include:

    • Brand recall: Did prospective students or alumni remember the name of the institution after seeing an ad? This indicates a clear connection to the brand.
    • Distinctiveness scores: In focus groups, ask audiences to compare your marketing to peer institutions—does your work stand out or feel generic? No matter the medium, attention is the first barrier to more effective work.

    Determine principles of creative effectiveness

    Determining principles of creative effectiveness means articulating the core beliefs and standards that guide all creative work across the institution. These principles serve as guardrails—ensuring that creativity remains consistent, purposeful and aligned with institutional values. When widely understood and adopted, they help teams evaluate work objectively and make more confident, collaborative decisions. Examples can be directional:

    • Brand prominence: Brand or branding must be present within the first three seconds.
    • Distinctive assets: Consistently use the school’s signature color palette, typeface and photographic style—even on social platforms—to maintain visual recognition. Stay on brand, not on trend.
    • Commit to creativity: Use longer durations, more media channels and consistent storytelling over time to drive cumulative impact.
    • Emotional truth wins: Campaigns should connect emotionally with audiences; stories of real students often outperform statistics.

    Align key measures of effectiveness to marketing KPIs

    Marketing leaders should evaluate creative work using engagement-based metrics—such as time on page, view-through rates, social saves and content shares. These go beyond impressions to signal true resonance and provide a shared set of indicators for what effective creativity looks like in practice.

    Step 2: Develop

    Once effectiveness is clearly defined, leadership should build the internal systems to support and scale it. This phase is about ensuring teams are equipped to execute in practice.

    Identify critical roles within the institution

    First develop a network of collaborators: content producers, enrollment leaders, advancement partners, institutional researchers and/or agency teams. Map out who holds creative influence across the institution and define the roles they play in shaping, supporting and evaluating creative work. Clarity will empower contributors and reinforce accountability.

    Create a shared language for evaluation

    Marketing leaders need a consistent, responsive way to evaluate creative work. By building in intentional check-ins throughout the creative process, teams can replace feelings with shared language that sharpens feedback and improves outcomes.

    Leaders should consider three stages of evaluation:

    • Pretest: Introduce a lightweight, consistent method to test creative ideas before launch. This might include quick student feedback loops, internal scoring rubrics or pilot testing in key markets.
    • Platform: Centralize creative assets, guidelines and effectiveness learnings into a shared, accessible platform.
    • Pulse: Establish a regular cadence for reviewing the performance of creative work both in-market and in internal perception.

    Step 3: Diffuse

    With creativity defined and the right systems in place, the final step is to diffuse that culture across the institution. To drive real institutional value, creative effectiveness must be shared, socialized and scaled across departments, disciplines and decision-makers.

    Identify key working groups to deliver creativity workshops

    Start by identifying key teams or departments—enrollment, advancement, student life, academic units—that shape public-facing messages or student experiences. Bring them into the fold through collaborative workshops that unpack creative principles, show examples of effective work and introduce shared evaluation tools.

    Develop measurement frameworks aligned to department-level KPIs

    Creativity becomes powerful when its effectiveness is measured in context. That means helping individual departments or units tie creative performance to their own goals—whether it’s growing attendance at student events, boosting open rates on fundraising emails or improving reputation scores for a new academic program. By co-creating simple measurement frameworks with each team, marketing leaders position creativity as a strategic asset.

    Build a best-in-class repository for cross-campus learning

    Finally, celebrate and scale what works. Create a living archive of standout creative work, from bold campaigns to scrappy social posts that have delivered results. Share the backstory: What was the challenge? What was the idea? What impact did it have? This becomes a source of inspiration, a tool for onboarding new team members and a tangible way to reinforce these new values.

    By defining what creativity means, developing the systems to support it and diffusing its value across campus, marketing leaders can turn creativity into a measurable, repeatable driver of effectiveness.

    Christopher Huebner is a director of strategy at SimpsonScarborough.

    Source link

  • Marketing Can’t Lead If It’s Shackled by Structure 

    Marketing Can’t Lead If It’s Shackled by Structure 

    Over the past few years, I’ve had the opportunity to conduct organizational assessments for a range of colleges and universities, from small private institutions to large public campuses. Despite the wide variety in size, mission, and complexity, one core issue continues to surface: 

    The greatest threat to effective integrated marketing communications in higher education isn’t a lack of creativity, talent, or ambition; it’s internal misalignment. We have to get out of our own way. 

    This misalignment isn’t just a problem with processes or a cause of inefficiencies. It directly impacts a university’s ability to generate revenue, build and protect its reputation, and, ultimately, secure its long-term viability. 

    Below are five consistent themes I’ve observed across the institutions I’ve worked with, including those I personally worked for before consulting. I have found patterns that emerge regardless of structure, budget or institutional type. They’re internal challenges that severely undermine the very work marketing and communications professionals are tasked to deliver. 

    1. Decentralized Chaos 

    Most institutions operate under some form of distributed marketing where individual colleges, divisions, and programs employ their own communications and/or marketing staff. That’s not inherently problematic. The issue arises when these teams operate independently without shared planning cycles, coordinated messaging, or a central strategy to anchor their work. 

    At best, this results in duplicate efforts, inconsistent voice, and campaign overlap. At worst, it results in undertrained and underresourced staff holding the institution’s reputation and revenue in their hands with anchor to a central strategy.  

    2. Roles That Don’t Match Reality 

    Job descriptions across campuses are often written for tactical support roles: social media posting, event promotion, basic writing. In practice, many of these individuals are leading strategic initiatives, advising campus leaders, coordinating major campaigns, and serving as the face of their departments. 

    This gap between expectation and reality leads to chronic role strain, under-recognition, and burnout. Institutions end up relying on strategic thinking that they haven’t resourced or defined. Additionally, these roles tend to live in isolation, left to their own devices to prioritize their time and resources and even improve their own skillsets, while any connection to the central marcom unit is deemed optional. 

    3. Data Without Direction 

    Marketing technology is everywhere (CRMs, CMSs, project management tools, calendars, analytics platforms). However, the ability to extract meaningful, coordinated insight from those systems is rare. This may be the most critical issue I have seen uniformly across campuses.  

    Too often, teams track different metrics (if they track at all), interpret success in different ways, and lack access to integrated dashboards or audience journey data. There’s no central hub for marketing intelligence, and no unified approach to campaign evaluation. And in most cases, there are no connections between data sources to see if efforts are working. 

    4. Strategy Without Governance 

    Even when a university-wide marketing strategy exists, it often lacks enforcement mechanisms. Central communications teams may offer brand guidelines, campaign frameworks, or shared messaging, but unit-level teams aren’t always required or even incentivized to use them. 

    This results in fragmentation of messaging and a reactive culture in which strategy is optional and consistency is left to chance. 

    5. The Forgotten Internal Audience 

    Internal communications are frequently overlooked in the broader marketing ecosystem. Staff often describe a culture of “self-navigation,” where onboarding is informal, institutional goals are unclear, and team alignment is hit-or-miss. 

    Without strong internal communication, even the most ambitious marketing strategies falter. People can’t execute on what they don’t understand or weren’t invited into. 

    The Cost of Misalignment 

    These internal barriers are often invisible to the public but have real consequences: 

    • Missed enrollment targets 
    • Ineffective or underperforming campaigns
    • Brand inconsistency 
    • Lack of alumni engagement 
    • Delayed crisis responses 
    • Low morale and high turnover 
    • Internal resentment and lack of respect 
    • Risk to institutional reputation 

    In short, when internal teams aren’t set up to succeed, the institution’s ability to drive revenue and protect its reputation is compromised.

    What Institutions Must Do Now 

    If colleges and universities want to compete, marketing and communications cannot be treated as a service unit or support function. They must be positioned as strategic leaders with the authority and infrastructure to drive outcomes that directly influence institutional viability. 

    This means moving beyond collaboration and into accountability, with clear decision rights, cross-campus responsibility, and presidential endorsement. Just as individual units cannot hire a person without HR, they should not be able to advertise on behalf of the institution without central authority. 

    Here’s what that requires: 

    Elevate Marcom to a Strategic Leadership Function 

    Marketing and communications must sit at the strategy table, not just in times of crisis or campaign launches, but as a permanent fixture in institutional planning. That includes having a seat on executive leadership teams. While a reporting line to the president or chancellor is ideal, it isn’t necessary if access and support exist.  

    No major initiative—enrollment, advancement, academic innovation—should move forward without Marcom’s leadership embedded from the beginning. 

    Centralize Authority, Decentralize Execution 

    Establish a clear governance structure that defines who owns the brand, who approves campaigns, and how messaging is prioritized. Marcom should lead the strategy, planning cycles, audience research, and brand integrity, while colleges and units execute within those frameworks. 

    This approach balances institutional consistency with local relevance and eliminates duplicative, misaligned marketing efforts. 

    Redefine Roles to Match Reality 

    Audit all marketing and communications roles across the institution. Rewrite job descriptions to reflect the actual strategic, analytical, and leadership work staff are doing. Then, align titles, compensation, and reporting structures accordingly, building accountability to the central Marcom strategy. 

    The reality is that many professionals are already acting as strategists but without the recognition, decision-making authority, or organizational support to do so effectively. This should include much-needed professional development for those typically forced to self-teach. 

    Build the Infrastructure for Insight and Alignment 

    Invest in integrated systems (integrated CRMs, content management platforms, campaign dashboards, and persona libraries) but pair those tools with processes. This means shared campaign calendars, institution-wide planning cycles, and a unified set of performance indicators. 

    Without alignment on audiences, channels, timing, and outcomes, even the best content will underdeliver. 

    Use a Marketing Maturity Model to Drive Progress 

    Adopt a clear roadmap to measure and grow marketing capabilities across six key domains: brand management, audience journey integration, insights infrastructure, strategic alignment, risk management, and organizational culture. 

    Then give Marcom the responsibility (and the resources) to lead that transformation. Not just participate in it. Own it. 

    This is not about creative polish or tactical execution. It’s about institutional sustainability. The higher education market is louder, more competitive, and less forgiving than ever. 

    Institutions that continue to treat marketing and communications as a support function will struggle to adapt. Those that empower it as a core leadership discipline, with the needed structure, authority, and resources, will build stronger brands, increase revenue, and secure their relevance for the future. 

    Source link

  • Lead Generators Still Lurking for Bodies

    Lead Generators Still Lurking for Bodies

    Predatory lead generators are still lurking the internet, looking for their next victims.  These ads continue to sell subprime online degrees from robocolleges like Purdue Global, Colorado Tech, Berkley College, Full Sail, Walden University, and Liberty University Online.  After you provide your name and number, they’ll be calling you up.  But these programs may be of questionable value. Some may lead to a lifetime of debt.  Buyer beware.  

    This ad and lead generator is originating from TriAd Media Solutions of Nutley, New Jersey.  

    Down the rabbit hole…

    Source link

  • Senate Dems Grill Trump’s Pick to Lead Civil Rights Office

    Senate Dems Grill Trump’s Pick to Lead Civil Rights Office

    Kimberly Richey, a Florida education official, made her case Thursday about why she should lead the Education Department’s Office for Civil Rights, pledging “unwavering” support of the administration’s priorities such as protecting Jewish students.

    “Should I be confirmed as assistant secretary for civil rights, I will proudly be joining an administration that will not allow students to be intimidated, harassed, assaulted or excluded from their institutions,” she said in her opening remarks.

    But repeatedly throughout the hearing, Democratic senators interrogated her on how she plans to address a massive backlog in complaints—which one senator said has more than doubled since Trump took office, to 25,000—with a reduced staff.

    “This administration has fired more than half of the staff at OCR, and President Trump is now asking, in his budget, to slash that by $49 million next year, so explain to me how those firings and that funding cut will help reduce that backlog? I want to understand how you’re going to square that circle,” Sen. Patty Murray, a Democrat from Washington, asked early on in the hearing.

    Richey mostly avoided answering the questions, arguing that she had not yet assumed the role of assistant secretary and, therefore, had no say in the recent changes to OCR.

    “As a nominee, I do not have access to information with regard to the decisions that are being made at the department,” Richey responded. “I’m not in communication with OCR leadership or the secretary. One of the reasons why this role is so important to me is because I am always going to advocate for OCR to have the resources it needs to do its job. I think that what it means is I’m going to have to be really strategic, if I’m confirmed, stepping into this role, helping come up with a plan where we can address these challenges.”

    Several others doubled down on Murray’s line of questioning, including Sen. Andy Kim, a New Jersey Democrat, who asked Richey if antisemitism was getting worse in America. When she said it was, he questioned how cutting OCR staff is conducive to fighting antisemitism on college campuses. She reiterated her answer to Murray’s question, saying, “I can’t explain or provide information on decisions I wasn’t involved in.”

    Richey was one of four people who testified Thursday before the Senate Health, Education, Labor and Pensions Committee. She and the nominee for deputy secretary of education, Penny Schwinn, fielded the bulk of the committee’s questions as lawmakers pressed for answers about the OCR’s operations and priorities, proposed budget cuts, and the president’s plans to dismantle the Education Department. The senators didn’t vote on whether to advance the nominations to the Senate floor; that step will likely occur at a later meeting.

    Richey is currently senior chancellor for the Florida Department of Education and has twice served in OCR before, including a brief stint as acting secretary of civil rights at the end of Trump’s first term and the beginning of Biden’s presidency. Her confirmation hearing comes months after the Trump administration slashed more than half of OCR’s staff, including shuttering seven of the 12 regional offices dedicated to investigating complaints. The office has also reportedly begun prioritizing opening cases regarding trans women athletes and antisemitism since Trump’s second term began, letting other cases pile up and go unaddressed, according to multiple news reports.

    In the confirmation hearing, Richey expressed strong support for those causes, stressing that she led OCR when it investigated one of the federal government’s earliest cases against a school for allowing a trans woman to play on a women’s sports team.

    “I’m certainly committed to vigorously enforcing it and continuing to pursue these cases,” she said.

    In response to a different question, though, she did say that OCR would investigate certain complaints of discrimination related to gender identity and sexual orientation—an answer that appeared to incense Republican senator Josh Hawley of Missouri.

    “I want to be crystal clear on this—I think it’s a very dangerous thing to start allowing this into Title IX, which, as you know, it is a landmark statute, it is vitally important, and it has been under attack for four long years,” he said, asking her to confirm that OCR will “go after” colleges and universities that allow trans women to play women’s sports.

    He also warned Richey that she should “rethink” her position that OCR can investigate discrimination based on gender identity.

    Sen. Angela Alsobrooks, a Democrat from Maryland, pressed Richey on whether she would continue OCR’s new system of prioritizing cases regarding antisemitism and trans athletes, asking if all forms of discrimination should be treated with equal importance.

    Richey told Alsobrooks she does believe “it’s important to vigorously enforce all of the federal laws that OCR is responsible for enforcing.” Later in the hearing, she noted that Education Secretary Linda McMahon is “prioritizing” removing trans women from women’s athletics, and she plans to do the same if confirmed.

    Schwinn, who was formerly Tennessee’s commissioner of education, received most of the panel’s questions about the Trump administration’s efforts to dismantle the education department. In response a question from Sen. Jim Banks, an Indiana Republican, about what steps would be required to dismantle the department, she stated that she “would certainly work, if confirmed, with the secretary and with Congress on any actions related to the role of the department” and that she believes in equipping states with legislation and funding that will help them improve their own educational systems.

    “A department or an agency in the federal government is not going to change the outcomes of students—the teacher in the classroom is going to teach the standards that are approved by that state. The parent is the parent of that child. What we need to do is ensure we’ve created a system that is going to drive outcomes,” she said. “That is not going to happen from the federal government, whether there is a Department of Education or not.”

    Source link

  • Distorted Views of Higher Ed Lead to Wrong Remedy (opinion)

    Distorted Views of Higher Ed Lead to Wrong Remedy (opinion)

    Every day, in articles, podcasts and social media, I learn about American higher education.

    I learn that it aggressively stifles ideas that deviate from a narrow leftist orthodoxy. I learn that it privileges identity and politics over merit and knowledge.

    I learn that it is rife with antisemitism while serving as a safe harbor for people of color and LGBTQ+ people. I learn that Harvard, Columbia and other Ivy League universities are the prominent tip of a higher education iceberg that threatens to destroy our culture and country.

    If that is all I knew about American higher education, I would support tearing it down.

    I would think that American higher education, in anything resembling its current form, cannot and should not be saved.

    However, because I am a college president and have the opportunity to engage with students, faculty, staff and other college leaders every day, I think otherwise.

    Every day, I see students from myriad backgrounds and with disparate beliefs flourishing because they interact with one another in class, in the dining hall, in student residences, on athletic teams and in clubs. I hear about students whose understanding of the world is being pushed and transformed by faculty who expose them to new perspectives and new information.

    Every day I interact with students and alumni who are achieving their full potential because our college and our donors provide financial aid that caps student loans at $27,000 over four years, which is less than the average new car loan. Every day I am reminded that racism, sexism and transphobia have not been eliminated from our classrooms or our campuses—despite seeing daily evidence of our efforts to ensure that neither race, religion, nor any other identity confers advantages or disadvantages on our students, faculty and staff.

    It is because I see what college is every day, and not just what occurs on rare days on some campuses, that I know that ongoing efforts to tear down higher education are a travesty for our children and our country.

    It is why I know that the actions of those who are rarely on campus, and those who are focused on scoring political points, represent existential threats to America in what will continue to be a world in which knowledge and technology dominate.

    Much of the past 80 years shows what happens when the United States chooses knowledge over ignorance and decides to invest in its young people. After World War II, the U.S. made it possible for veterans, and then women, people of color and lower-income students, to attend college, raising the quality of life for millions.

    Our government partnered with universities to develop a research infrastructure that became the envy of the world. Innovations transformed lives and society. Diseases were cured. People lived longer and healthier lives.

    So, what confronts us now is a decision that will determine what kind of lives our children and grandchildren have.

    Are there too many colleges and universities at current prices? Are there some faculty who are intolerant of views that are inconsistent with their own? Would some college curricula benefit from more engagement with the real world?

    Yes, yes and yes.

    But will future generations thank us if we destroy the higher education system that took generations to build? Will they be better off if we judge every faculty member, administrator and student by the actions of those on the fringe, or by what we observe at a small number of colleges? Will they be better off if we shift control of scientific and intellectual innovations, course content and pedagogy from scholars to bureaucrats and politicians?

    For the sake of future generations and our country, we must find ways to convene a national discussion on the future of higher education. What are we trying to accomplish as a country, what part does each college play in that collective goal and how can we ensure the system is effective? What is right for the country is not the sum of the paths colleges set for themselves. It is not what colleges individually decide while trying to avoid existential threats from protesters, activist donors or state and federal governments.

    We must continue constructive engagement involving representatives from government, boards of trustees, college leadership, think tanks, student groups, the American Association of University Professors and other critical constituencies. The result must be a plan and action.

    As a soon-to-be former college president and the father of a future college student, I look forward to continuing to be part of this fight in the years to come. Those who sacrificed to create our great country, and those who will be impacted by our actions in the future, deserve nothing less.

    David R. Harris will step down in June after seven years as president of Union College in Schenectady, N.Y. He will join Harvard Graduate School of Education in the fall as a president in residence.

    Source link

  • Together We Lead: A New Era of HBCU Transformation

    Together We Lead: A New Era of HBCU Transformation

    Dr. Michael Lomax, Dr. Harry L. Williams, and Jim Runcie

    By Michael L. Lomax, Harry L. Williams and Jim Runcie 

    At a time when higher education is facing increased scrutiny, economic headwinds, and technological disruption, a group of institutions is charting a new path forward—one grounded in legacy, strengthened by collaboration and built for the future. These are historically Black colleges and universities (HBCUs). And they are proving that with the right investments and strategic partnerships, transformation is not only possible—it’s scalable.

    Four years ago, UNCF, Thurgood Marshall College Fund (TMCF) and Ed Advancement launched the HBCU Transformation Project—a collective effort to strengthen institutional sustainability, enhance student success and modernize campus operations across a growing network of these mission-driven institutions.

    The results speak volumes. Between 2020 and 2024, while national higher education enrollment declined, institutions participating in the HBCU Transformation Project grew their enrollment by 5.1%. In an era of enrollment contraction, these colleges are not only holding the line—they’re expanding their impact.

    “This effort is rooted in a networked approach,” according to Dr. Michael L. Lomax, president and CEO of UNCF. “When we combine institutional insight with philanthropic investment and aligned technical support, we can accelerate change in ways that benefit students, campuses and communities.”

    The initiative currently supports more than 40 HBCUs—from urban campuses to rural colleges—each selected to represent the diversity and strength of the sector. Through this initiative, campuses have redesigned their enrollment systems, implemented new technology platforms, modernized financial aid processes and invested in data-informed student support services.

    What ties these efforts together is a shared commitment to transformation to secure long-term institutional health and improve outcomes for students. It’s about building the infrastructure that allows these colleges to thrive in a fast-evolving higher education marketplace.

    “Our students need more than degrees. They need meaningful pathways to jobs, leadership and advancement,” according to Dr. Harry L. Williams, president and CEO of TMCF. “This work ensures our institutions are positioned to align with 21st-century workforce needs, opening doors to opportunity.”

    Beyond enrollment and academic programs, the Transformation Project is helping these institutions rethink how they operate. By investing in operations, shared services and scalable back-office solutions, the initiative is removing the all too pervasive obstacles of outdated systems and under-resourced departments. We are making foundational changes that will yield a lasting impact.

    Jim Runcie, CEO of Ed Advancement, put it simply: “We’re helping institutions do what they already do well—but with the right tools, systems and capacity behind them. Sustainable growth starts with operational strength.”

    The economic importance of HBCUs cannot be overstated. According to UNCF’s 2024 Economic Impact Report, these institutions generate $16.5 billion annually and support over 136,000 jobs nationwide. Their graduates—from engineers to educators, scientists to entrepreneurs—fuel industries, build communities and lead across sectors.

    And yet, this value has too often gone underrecognized. The HBCU Transformation Project is shifting that narrative—moving from proof-of-concept to proof-of-impact.

    UNITE 2025, UNCF’s annual convening of institutional leaders and strategic partners, will spotlight this progress. With the theme Together We Lead, UNITE is the premier platform for sharing solutions, surfacing new ideas and catalyzing partnerships. It’s where transformation moves from theory to practice.

    Looking ahead, the path is clear. We must continue to strengthen these institutions—through technology, leadership development, data utilization and investment. The transformation of HBCUs is a smart strategy for the future of American higher education and for maximizing the opportunity to link arms with international partners, seeking to mobilize global communities in a different way.

    Now is the time for more partners—investors, policymakers, employers and innovators—to join us. The groundwork has been laid. The momentum is building. And the opportunity is real.

    Together, we lead.


    Dr. Michael L. Lomax is president and CEO of the United Negro College Fund (UNCF).

    Dr. Harry L. Williams is president and CEO of the Thurgood Marshall College Fund (TMCF).

    Jim Runcie is CEO and co-founder of the Partnership for Education Advancement.

     

    Source link