In an era where higher education faces unprecedented challenges and opportunities, the recent Meltwater Summit offered crucial insights for leaders navigating a rapidly changing landscape. This gathering of creative minds, brand leaders and technology experts explored the critical intersection of compelling storytelling, branding and the power of artificial intelligence. Explore strategic takeaways poised to reshape how institutions connect with prospective students, build brand equity and harness AI to drive creative processes.
Creativity Flows with You
Reese Witherspoon set the tone with an honest reflection on the nature of creativity: it’s constantly flowing but rarely on a set schedule. The challenge isn’t finding ideas—it’s cultivating the environment and carving out dedicated time for them to flourish. The solution? Clear, consistent and intentional communication. Whether you’re bridging teams or brainstorming with collaborators, creating space for dialogue is what truly transforms good ideas into great ones. At EducationDynamics, we aren’t just completing tasks; we are constantly collaborating with each of our partners to ensure we produce the best content possible. Our solutions span creative services, brand strategy, awareness marketing and more—turning inspiration into action and strategy into results.
AI: A Teammate, Not a Replacement
AI emerged as a powerful ally throughout Meltwater Summit sessions, particularly when leveraged for the content creation process. One standout tactic shared was the “sandwich approach” to content creation, a straightforward framework for combining human creativity with AI support:
Draft with Intent: Begin by outlining your core message or ideas. This first layer is where your expertise and objectives take shape, setting the foundation for compelling content.
Expand with AI: Use AI tools to build upon your draft—generating copy variations, enhancing clarity or exploring new angles you may not have considered.
Refine with Purpose: Continue to refine and rework AI-enhanced content through your own lens. Strengthen the structure, sharpen the voice and align it with your audience and brand tone. Great content takes more than one pass; it’s built through deliberate iteration.
The takeaway was clear—AI isn’t here to replace your creativity. It should be used to to amplify it. When used intentionally, it becomes a partner in the process, helping ideas take shape faster than before.
At EducationDynamics, we embrace AI as a collaborative tool that helps streamline ideation and improve efficiency. It should be a jump-off point, not a final destination, supporting the creative process without replacing the human insight that drives it.
Prompt Writing with AI
AI can be an amazing content marketing tool, especially when used to generate fresh ideas, streamline workflows, and tailor messaging for specific audiences. In order to achieve these goals using AI, effective prompt writing is also a critical asset.
While a typical Google search might consist of just a few words, an effective AI prompt can span hundreds. The more detail you provide, the better your results will be. Don’t hesitate to ask AI to evaluate or improve your original prompt; collaboration is your asset when using AI. Treat an AI assistant as a teammate. Work with it, and understand it is there to work the foundation, not complete it.
Important Tip: Protect your data. Avoid sharing sensitive information with public AI tools, and use secure, private systems that align with your institution’s compliance and governance policies.
Smarter Workflows with AI
AI isn’t just for writing. It can streamline your entire workflow. From summarizing analytics and setting alerts for media mentions to helping coordinate across teams, AI is becoming an indispensable partner in day-to-day operations.
The takeaway: AI won’t take your job—but it might take over the tasks that are holding you back from your best work.
Content That Captures and Connects
Creative content marketing has the power to elevate your institution’s voice and drive meaningful engagement across platforms. Today’s most effective content does more than inform; it creates an emotional connection. That means capturing content that feels real, engaging and multi-layered. Even one filming session can yield a wealth of valuable content. In each filming session, aim to produce the following:
A core message or question
Authentic behind-the-scenes footage
At EducationDynamics, our creative services span the full content spectrum—including Organic Social strategies designed to help institutions tell their stories in ways that resonate and inspire, reaching students right at their fingertips.
Strategic Content Planning
For university marketing leaders and content marketing managers alike, every piece of content should align with your larger content calendar and overarching brand goals. Don’t post just to fill the gap. Each piece should serve one (or more) of three purposes:
Educate: Deliver useful and relevant information.
Engage: Spark genuine conversation and connection.
Encourage: Motivate your audience to act, advocate, or explore further
In higher education, for example, students crave content that both informs and resonates emotionally. Whether highlighting everyday moments or preparing for crisis communication, a plan—and a designated point of contact—ensures you can respond quickly and effectively.
Always ask: How does this content deepen connections, build school pride or inform? You’re not just telling a story—you’re shaping your institution’s impact.
Build With Intention
From AI integration to authentic content creation, one message echoed throughout this year’s Meltwater Summit: success in today’s digital world means being intentional.
The institutions that thrive are the ones building with purpose, thoughtfully engaging audiences and effectively leveraging technology. They listen, adapt and invest in strategies that meet the Modern Learner where they are, contributing to overall brand health and engagement.
Purposeful creation begins with understanding your community, amplifying their voices and delivering value through every interaction. As a higher education marketing agency, we empower institutions to transform attention into enrollment and inspire students to become advocates.
Your institution has the foundation: vision, community and purpose. With the right tools and the right partner, you can turn that foundation into measurable growth that aligns with your goals. If you are ready to grow with intention and engage on a deeper level, EducationDynamics is here to support you.
As higher education navigates rapid change, the Meltwater Summit, held in New York City in May, was a gathering of creative minds, brand leaders and technology experts. The Summit made one thing clear: compelling storytelling, intentional branding and the thoughtful use of artificial intelligence are interconnected forces that shape lasting reputations. Institutions that invest in purposeful content and strategic technology integration are best positioned to lead with both credibility and measurable impact, connecting brand reputation and revenue growth as part of a unified strategy.
Meltwater is a leading platform in media intelligence, powering reputation management, press monitoring and social listening. At EducationDynamics, we use Meltwater to uncover trends, track brand perception and guide strategies across channels for our partners.
This year, I had the opportunity to attend the Meltwater Summit—a two-day event designed for marketing and communications professionals focusing on how data and creativity shape brand strategy. In my role as Senior Social & Visual Strategist at EducationDynamics, I was especially tuned into the evolving role of social media.
The conversations throughout the Summit reaffirmed the importance of developing content strategies that are cohesive, intentional and fully aligned with broader brand goals. Explore the key takeaways we gathered from the event and how they can benefit higher education marketers.
Reese Witherspoon set the tone with a powerful opening session, delivering honest reflection on the nature of creativity. Creativity is constantly flowing but rarely on a set schedule. The challenge isn’t finding ideas—it is cultivating the environment and carving out dedicated time for them to flourish. The solution? Clear, consistent and intentional communication. Whether you’re bridging teams or brainstorming with collaborators, creating space for dialogue is what truly transforms good ideas into great ones.
What we learned about the creative process is clear: creativity is not merely a component but a foundational pillar of your university’s reputation. When internal teams collaborate, align and ideate together, they build a cohesive and authentic brand that shapes how your institution is seen from the outside.
Moreover, it is important to recognize that your organic social efforts, website content, press releases and all other communications are not isolated channels. They form an interconnected ecosystem. Each piece of content plays a role within a broader narrative of your institution’s reputation. Thinking holistically about how every element comes together and ensures that your university’s story is consistent and impactful at every touchpoint.
For university marketing leaders and content managers, content should do more than fill space—it should move the needle. Every asset should align with your broader strategy, reinforce your institution’s brand and serve at least one of the following purposes:
Educate: Share timely, valuable information your audience can trust.
Engage: Spark genuine conversation and connection.
Encourage: Motivate your audience to act, advocate, or explore further.
Today’s Modern Learners seek content that not only informs but also resonates with their experiences and aspirations. Whether showcasing everyday moments or navigating a crisis, having a clear plan—and a designated point of contact—ensures your team can respond with timely, thoughtful responses.
As you develop your content, ask yourself: Does this content deepen connection, build school pride or inform? Does it strengthen our institution’s reputation? If it does not accomplish any of this, you are just creating noise.
Success in today’s digital landscape demands intentionality. It is not just about telling stories—it is about using every piece of content strategically to shape perception, deepen engagement and build a brand that endures.
To build a brand that endures, every content piece should be seen as an opportunity to reinforce your institution’s voice and values. Strategic content creation, especially through organic social, plays a vital role in shaping how your audience connects with and trusts your brand.
When aligned intentionally, organic social media is a powerful channel that strengthens brand affinity while complementing awareness and digital marketing efforts across multiple channels. Creative content marketing, particularly in video, continues to grow in importance as a relevant medium for establishing reputation. Today’s audiences prefer content that feels authentic and emotionally resonant. To capture that depth, institutions should plan how content will be used across multiple channels. For example, to get the most out of every filming session, aim to capture:
A core message or question
Authentic behind-the-scenes footage
Action shots
Introductory context
Relatable soundbites
These assets do more than fill channels. They bring your strategy to life across multiple touchpoints in a format that is both attention-grabbing and engaging. When your content reflects lived experiences and community voices, it fosters trust and connection. In today’s crowded digital space, trust is a vital currency that drives reputation and results.
No conference in 2025 is complete without discussions of AI. Throughout the Summit, AI was highlighted as a powerful ally, particularly when leveraged within the content creation process. One key tactic shared was the “sandwich approach,” a straightforward framework for combining human creativity with AI support:
Draft with Intent: Outline your core message and ideas based on your expertise.
Expand with AI: Use AI tools to generate variations, improve clarity or explore new angles.
Refine with Purpose: Edit and polish AI-enhanced content to match your brand voice and audience.
Strong results also depend on clear, detailed prompts. Providing AI with context like tone, audience and format helps produce relevant output. Beyond content creation, AI can streamline workflows, freeing marketers to focus on strategy and adding creative touches.
At EducationDynamics, we view AI as a collaborative tool that boosts efficiency and creativity. It serves as a jump-off point, not the final destination, supporting the work driven by our team’s vision.
Meltwater reinforced that when AI is thoughtfully integrated into the creative process, it does not replace your unique insight. Instead, it amplifies it, freeing your team to focus on the meaningful and strategic work that shapes your institution’s brand.
If one message stood out at this year’s Meltwater Summit, it was that creativity and strategic content creation are essential to building a compelling strong and enduring reputation.
The institutions best positioned to thrive are those that engage their audiences intentionally, invest in the right technologies and meet the Modern Learner where they are.
Purposeful creation begins with understanding your community, amplifying their voices and delivering value through every interaction. As a higher education marketing agency, we empower institutions to transform attention into enrollment and inspire students to become advocates.
Your institution already has the foundation: vision, community and purpose. With the right tools and the right partner, you can turn that foundation into measurable growth that aligns with your goals. If you are ready to grow with intention and engage on a deeper level, EducationDynamics is here to support you.
Many school districts have adopted an evidence-based literacy curriculum called the “science of reading” that features phonics as a critical component.
Phonics strategies begin by teaching children to recognize letters and make their corresponding sounds. Then they advance to manipulating and blending first-letter sounds to read and write simple, consonant-vowel-consonant words – such as combining “b” or “c” with “-at” to make “bat” and “cat.” Eventually, students learn to merge more complex word families and to read them in short stories to improve fluency and comprehension.
In practice, Louisiana used a variety of science of reading approaches beyond phonics. That’s because different students have different learning needs, for a variety of reasons.
Yet as a scholar of reading and language who has studied literacy in diverse student populations, I see many schools across the U.S. placing a heavy emphasis on the phonics components of the science of reading.
If schools want across-the-board gains in reading achievement, using one reading curriculum to teach every child isn’t the best way. Teachers need the flexibility and autonomy to use various, developmentally appropriate literacy strategies as needed.
This was the case with my own child. He had been a proficient reader from an early age, but struggles emerged when his school adopted a phonics program to balance out its regular curriculum, a flexible literature-based curriculum called Daily 5 that prioritizes reading fluency and comprehension.
I worked with his first grade teacher to mitigate these challenges. But I realized that his real reading proficiency would likely not have been detected if the school had taught almost exclusively phonics-based reading lessons.
Another weakness of phonics, in my experience, is that it teaches reading in a way that is disconnected from authentic reading experiences. Phonics often directs children to identify short vowel sounds in word lists, rather than encounter them in colorful stories. Evidence shows that exposing children to fun, interesting literature promotes deep comprehension.
Balanced literacy prompts children to learn words encountered in authentic literature during guided, teacher-led read-alouds – versus learning how to decode words in word lists. Teachers use multiple strategies to promote reading acquisition, such as blending the letter sounds in words to support “decoding” while reading.
Another balanced literacy strategy that teachers can apply in phonics-based strategies while reading aloud is called “rhyming word recognition.” The rhyming word strategy is especially effective with stories whose rhymes contribute to the deeper meaning of the story, such as Marc Brown’s “Arthur in a Pickle.”
The rhyming structure of ‘Arthur in a Pickle’ helps children learn to read entire words, versus word parts.
After reading, teachers may have learners arrange letter cards to form words, then tap the letter cards while saying and blending each sound to form the word. Similar phonics strategies include tracing and writing letters to form words that were encountered during reading.
There is no one right way to teach literacy in a developmentally appropriate, balanced literacy framework. There are as many ways as there are students.
What a truly balanced curriculum looks like
The push for the phonics-based component of the science of reading is a response to the discrediting of the Lucy Calkins Reading Project, a balanced literacy approach that uses what’s called “cueing” to teach young readers. Teachers “cue” students to recognize words with corresponding pictures and promote guessing unfamiliar words while reading based on context clues.
A 2024 class action lawsuit filed by Massachusetts families claimed that this faulty curriculum and another cueing-based approach called Fountas & Pinnell had failed readers for four decades, in part because they neglect scientifically backed phonics instruction.
The intention here is for learners to acquire words in the context of engaging literature. But critics of Calkins contend that “cueing” during reading is a guessing game. They say readers are not learning the fundamentals necessary to identify sounds and word families on their way to decoding entire words and sentences.
Here are five evidence-based tips to promote reading for all readers that combine phonics, balanced literacy and other methods.
1. Maintain the home-school connection. When schools send kids home with developmentally appropriate books and strategies, it encourages parents to practice reading at home with their kids and develop their oral reading fluency. Ideally, reading materials include features that support a diversity of learning strategies, including text, pictures with corresponding words and predictable language.
Being arrested by armed riot police on my own campus was not, somehow, the most jarring thing that has happened to me since the spring of 2024. More disturbing was the experience of being canceled by my hometown.
In June 2024, I was supposed to give the second of two lectures in a series entitled “History of the Middle East and the Israeli-Palestinian Conflict” at the public library in San Anselmo, Calif., a leafy suburb of San Francisco best known as the longtime home of George Lucas.
I grew up in San Anselmo during the Sept. 11 era and vividly remember how stereotypes and misperceptions of the Middle East were used to justify war in Iraq and discrimination against Arabs and Muslims at home. I was shaped by the commonplace refrains of that moment, especially that Americans needed to learn more about the Middle East. So, I did. I learned Arabic and Farsi and spent years abroad living across the region. I earned a Ph.D. in Middle Eastern history and am now a professor at a public university in Colorado. I see teaching as a means of countering the misrepresentations that generate conflict.
But as the second lecture approached, I began receiving alarmed messages from the San Anselmo town librarian. She told me of a campaign to cancel the lecture so intense that discussions about how to respond involved the town’s elected officials, including the mayor. I was warned that “every word you utter tomorrow night will be scrutinized, dissected and used against you and the library” and that she had become “concerned for everyone’s well-being.” Just hours before it was scheduled to begin, the lecture was canceled.
I later learned more about what had transpired. At a subsequent town council meeting, the librarian described a campaign of harassment and intimidation that included “increasingly aggressive emails” and “coordinated in-person visits” so threatening that she felt that they undermined the safe working environment of library staff.
In Middle Eastern studies, such stories have become routine. A handful have received public attention—the instructor suspended for booking a room on behalf of a pro-Palestinian student organization, or the Jewish scholar of social movements investigated by Harvard University for supposed antisemitism. Professors have lost job offers or been fired. Even tenure is no protection. These well-publicized examples are accompanied by innumerable others which will likely never be known. In recent months, I have heard harrowing stories from colleagues: strangers showing up to classes and sitting menacingly in the back of the room; pressure groups contacting university administrators to demand that they be fired; visits from the FBI; a deluge of racist hate mail and death threats. It is no surprise that a recent survey of faculty in the field of Middle East Studies found that 98 percent of assistant professors self-censor when discussing Israel-Palestine.
Compared to the professors losingtheirjobs and the student demonstrators facing expulsion—and even deportation—my experience is insignificant. It is nothing compared to the scholasticide in Gaza, where Israeli forces have systematically demolished the educational infrastructure and killed untold numbers of academics and students. But the contrast between my anodyne actions and the backlash they have generated illustrates the remarkable breadth of the censorship that permeates American society. The mainstream discourse has been purged not just of Palestinian voices, but of scholarly ones. Most significantly, censorship at home justifies violence abroad. Americans are once again living in an alternate reality—with terribly real consequences.
On Oct. 7, 2023, it was clear that a deadly reprisal was coming. It was equally evident that no amount of force could free Israeli captives, let alone “defeat Hamas.” I contacted my university media office in hopes of providing valuable context. I had never given a TV interview before, so I spent hours preparing for a thoughtful discussion. Instead, I was asked if this was “Israel’s Pearl Harbor.”
Well, no, I explained. It was the tragic and predictable result of a so-called peace process that has, for 30 years and with U.S. complicity, done little more than provide cover for the expansion of Israeli settlements. Violence erupts when negotiation fails. Only by understanding why people turn to violence can we end it. I watched the story after it aired. Nearly the whole interview was cut.
I accepted or passed to colleagues all the interview requests that I received. But they soon dried up. Instead, I began receiving hate mail.
It quickly became clear that I had to take the initiative to engage with the public. I held a series of historical teach-ins on campus. The audience was attentive, but small. I reached out to a local school district where I had previously provided curriculum advice. I never heard back. I contacted my high school alma mater and offered to speak there. They were too afraid of backlash. I was eventually invited to speak at two libraries, including San Anselmo’s. Everyone else turned me down.
In April 2024, the Denver chapter of Students for a Democratic Society organized yet another protest in their campaign to pressure the University of Colorado to divest from companies complicit in the Israeli occupation. This event would be different. As one of the students spoke, others erected tents, launching what would become one of the longest-lasting encampments in the country.
There was no cause for panic. The encampment did not interfere with classes or even block the walkway around the quad. Instead, it became the kind of community space that is all too hard to build on a commuter campus. It hosted speakers, prayer meetings and craft circles. But as I left a faculty meeting the day after the start of the encampment, I sensed that something was wrong. I arrived on the quad to find a phalanx of armed riot police facing down a short row of students standing hand in hand on the lawn.
Fearing what would happen next, two colleagues and I joined the students and sat down, hoping to de-escalate the situation and avoid violence. The police surrounded us, preventing any escape. Then they were themselves surrounded by faculty, students and community members who were clearly outraged by their presence. We sat under the sun for nearly two hours as chaos swirled around us. The protesters cleared away the tents to demonstrate their compliance. It made no difference. Forty of us were arrested, zip-tied and jailed. I was charged with interference and trespassing. Others faced more serious charges. I was detained for more than 12 hours, until 3:00 in the morning.
The arrests backfired. When the police departed, the protesters returned, invigorated by an outpouring of community support. I visited the encampment regularly over the following weeks. When the threat of war with Iran loomed, I gave a talk about Iranian history. When the activists organized their own graduation, they invited me to give a commencement address. I spoke about their accomplishments: that they had taken real risks, made real sacrifices and faced real consequences in order to do what was right. The encampment became the place where I could speak most freely, on campus or off.
While the encampment came to an end in May, the prosecutions did not. The city offered me deferred prosecution, meaning that the matter would be dropped if I did not break the law for six months. I am not, to put it lightly, a seasoned lawbreaker, so the deal would have effectively made everything disappear. I turned it down. Accepting the offer would have prevented me from challenging the legality of the arrests, and I was determined to do what I could to prevent armed riot police from ever again suppressing a peaceful student demonstration. It was a matter of principle and precedent. A civil rights attorney agreed to represent me pro bono. I would fight the charges.
During my pretrial hearings, I learned more about the cancellation of my lecture in San Anselmo. A local ceasefire group served the town with a freedom of information request that yielded hundreds of pages of emails. Two days before the talk was scheduled, one local resident sent an “all hands on deck” email that called for a coordinated campaign against my lecture “in hopes of getting it canceled.” A less technologically savvy recipient forwarded the message on to the library, providing an inside view.
The denunciations presented a version of myself that I did not recognize. The letters relied on innuendo and misrepresentation. Many claimed that I was “pro-Hamas” or accused me of antisemitism, which they invariably conflated with criticism of Israeli policy. Several expressed concern about what I might say, rather than anything I have ever actually said, while others misquoted me. Fodder for the campaign came largely from media reports of my arrest and video of my commencement address, both taken out of context. One claimed that the talk was “a violation of multiple Federal and California Statutes.” Another claimed that I “seemed to promote ongoing violence”—the lawyerly use of the word “seemed” betraying the lack of evidence behind the accusation.
Perhaps the most popular claim was that I am biased, an activist rather than a scholar. My opponents seemed especially offended by my use of the word “genocide.” But genocide is not an epithet—it is an analytical term that represents the consensus in my field. A survey of Middle East studies scholars conducted in the weeks surrounding the talk found that 75 percent viewed Israeli actions in Gaza as either “genocide” or “major war crimes akin to genocide.”
I was most struck by how many people objected to the idea of contextualizing the Oct. 7 attack; one even called it “insulting.” But contextualization is not justification. Placing events in a wider frame is central to the study of history—indeed, it is why history matters. If violence is not explained by the twists and turns of events, it can only be understood as the product of intrinsic qualities—that certain people, or groups of people, are inherently violent or uncivilized. In the absence of context, bigotry reigns.
I did what I could to fight back against the censorship campaign. After reading the library emails, I reached out to journalists at several local news outlets to inform them about the incident. None followed up. The only report ever published was written by an independent journalist on Substack.
In the weeks leading up to my trial, I wrote an op-ed calling for the charges to be dropped. I noted that the protest was entirely peaceful until the police arrived. I asked how our students, especially our undocumented students or students of color, can feel safe on campus when the authorities respond to peaceful demonstrations by calling the police. I sent the article to a local paper. I never heard back. I sent it to a second. Then a third. None responded. It was never published.
In October, prosecutors dropped the charges against me. The official order of dismissal stated that they did not believe that they had a reasonable likelihood of conviction. I have now joined a civil lawsuit against the campus police in the hope that it will make the authorities think twice before turning to the police to arrest student demonstrators.
Scholars of the Middle East are caught in an inescapable bind. Activist spaces are the only ones left open to us, but we are dismissed as biased when we use them. We are invited to share our insights only if they are deemed uncontroversial by the self-appointed gatekeepers of the conventional wisdom. If we condemn—or even just name—the genocide unfolding before our eyes, we are deplatformed and silenced. The logic is circular and impenetrable. It is also poison to the body politic. It rests on a nonsensical conception of objectivity that privileges power over truth. This catch-22 is no novel creation of the new administration. The institutions most complicit in its creation are the pillars of society ostensibly dedicated to the pursuit of justice—the press, the courts and the academy itself. They have constricted the boundaries of respectable discourse until they fit comfortably within the Beltway consensus. Rather than confronting reality, they have become apologists for genocide and architects of the post-truth world. They have learned nothing from Iraq. Nor do they want to. They don’t want to learn about the Middle East.
Alex Boodrookas is an assistant professor of history at Metropolitan State University of Denver. The opinions expressed here are his own and do not represent those of his employer.
Microsoft Corp. and the National FFA Organization on Tuesday announced the national expansion of FarmBeats for Students, a cutting-edge educational program integrating smart sensors, data science and artificial intelligence (AI) to teach precision agriculture in classrooms. Starting today, FFA teachers and students throughout the United States, including FFA chapters in 185 middle and high schools, will receive a classroom set of FarmBeats for Students kits free of charge. The kits include ready-to-use sensor systems along with curriculum for teachers and are designed for classrooms of all kinds; no prior technical experience is required.
More and more farmers are adopting advanced technology, including automating systems such as tractors and harvesters and using drones and data analysis to intervene early against pests and disease, to maximize crop yield, optimize resource usage, and adjust to changing weather patterns. Gaining hands-on experience with machine automation, data science and AI will help American agricultural students remain competitive in the global market.
Using the FarmBeats for Students kits and free curriculum, students build environmental sensor systems and use AI to monitor soil moisture and detect nutrient deficiencies — allowing them to understand what is happening with their plants and make data-driven decisions in real time. Students can adapt the kit to challenges unique to their region — such as drought, frost and pests — providing them with practical experience in tackling real-world issues in their hometowns.
“Microsoft is committed to ensuring students and teachers have the tools they need to succeed in today’s tech-driven world, and that includes giving students hands-on experience with precision farming, data science and AI,” said Mary Snapp, Microsoft vice president, Strategic Initiatives. “By teaming up with FFA to bring FarmBeats for Students to students across the country, we hope to inspire the next generation of agriculture leaders and equip them with the skills to tackle any and all challenges as they guide us into the future.”
“Our partnership with Microsoft exemplifies the power of collaboration in addressing industry needs while fostering personal and professional growth among students,” said Christine White, chief program officer, National FFA Organization. “Supporting agricultural education and leadership development is crucial for shaping the next generation of innovators and problem solvers. Programs like this equip students with technical knowledge, confidence and adaptability to thrive in diverse and evolving industries. Investing in these young minds today sets the stage for a more sustainable, innovative and resilient agricultural future.”
In addition, teachers, students or parents interested in FarmBeats for Students can purchase a kit for $35 at this link and receive free training at Microsoft Learn.
Any educator interested in implementing the FarmBeats for Students program can now access a new, free comprehensive course on the Microsoft Educator Learn Center, providing training on precision agriculture, data science and AI, allowing teachers to earn professional development hours and badges.
FarmBeats for Students was co-developed by Microsoft, FFA and agriculture educators. The program aligns with the AI for K-12 initiative guidelines; Agriculture, Food and Natural Resources career standards; Computer Science Teachers Association standards; and Common Core math standards.
For more information about FarmBeats for Students, visit aka.ms/FBFS.
Kevin is a forward-thinking media executive with more than 25 years of experience building brands and audiences online, in print, and face to face. He is an acclaimed writer, editor, and commentator covering the intersection of society and technology, especially education technology. You can reach Kevin at [email protected]
On a recent Thursday morning, Michael Taubman asked his class of seniors at North Star Academy’s Washington Park High School: “What do you think AI’s role should be in your future career?”
“In school, like how we use AI as a tool and we don’t use it to cheat on our work … that’s how it should be, like an assistant,” said Amirah Falana, a 17-year-old interested in a career in real estate law.
Fernando Infante, an aspiring software developer, agreed that AI should be a tool to “provide suggestions” and inform the work.
“It’s like having AI as a partner rather than it doing the work,” said Infante during class.
Falana and Infante are students in Taubman’s class called The Summit, a yearlong program offered to 93 seniors this year and expanding to juniors next year that also includes a 10-week AI course developed by Taubman and Stanford University.
As part of the course, students use artificial intelligence tools – often viewed in a negative light due to privacy and other technical concerns – to explore their career interests and better understand how technology could shape the workforce. The class is also timely, as 92% of companies plan to invest in more AI over the next three years, according to a report by global consulting firm McKinsey and Company.
The lessons provide students with hands-on exercises to better understand how AI works and how they can use it in their daily lives. They are also designed so teachers across subject areas can include them as part of their courses and help high school students earn a Google Career Certificate for AI Essentials, which introduces AI and teaches the basics of using AI tools.
Students like Infante have used the AI and coding skills they learned in class to create their own apps while others have used them to create school surveys and spark new thoughts about their future careers. Taubman says the goal is to also give students agency over AI so they can embrace technological changes and remain competitive in the workfield.
“One of the key things for young people right now is to make sure they understand that this technology is not inevitable,” Taubman told Chalkbeat last month. “People made this, people are making decisions about it, and there are pros and cons like with everything people make and we should be talking about this.”
Students need to know the basics of AI, experts say
As Generation Z, those born between 1997 and 2012, graduate high school and enter a workforce where AI is new, many are wondering how the technology will be used and to what extent.
Nearly half of Gen Z students polled by The Walton Family Foundation and Gallup said they use AI weekly, according to the newly released survey exploring how youth view AI. (The Walton Family Foundation is a supporter of Chalkbeat. See our funders list here.) The same poll found that over 4 in 10 Gen Z students believe they will need to know AI in their future careers, and over half believe schools should be required to teach them how to use it.
This school year, Newark Public Schools students began using Khan Academy’s AI chatbot tutor called Khanmigo, which the district launched as a pilot program last year. Some Newark teachers reported that the tutoring tool was helpful in the classroom, but the district has not released data on whether it helped raise student performance and test scores. The district in 2024 also launched its multimillion project to install AI cameras across school buildings in an attempt to keep students safe.
But more than just using AI in school, students want to feel prepared to use it after graduating high school. Nearly 3 in 4 college students said their colleges or universities should be preparing them for AI in the workplace, according to a survey from Inside Higher Ed and College Pulse’s Student Voice series.
Many of the challenges of using AI in education center on the type of learning approach used, accuracy, and building trust with the technology, said Nhon Ma, CEO of Numerade – an online learning assistant that uses AI and educators to help students learn STEM concepts. But that’s why it’s important to immerse students in AI to help them understand the ways it could be used and when to spot issues, Ma added.
“We want to prepare our youth for this competitive world stage, especially on the technological front so they can build their own competence and confidence in their future paths. That could potentially lead towards higher earnings for them too,” Ma said.
For Infante, the senior in Taubman’s class, AI has helped spark a love for computer science and deepened his understanding of coding. He used it to create an app that tracks personal milestones and goals and awards users with badges once they reach them. As an aspiring software developer, he feels he has an advantage over other students because he’s learning about AI in high school.
Taubman also says it’s especially important for students to understand how quickly the technology is advancing, especially for students like Infante looking towards a career in technology.
“I think it’s really important to help young people grapple with how this is new, but unlike other big new things, the pace is very fast, and the implications for career are almost immediate in a lot of cases,” Taubman added.
Students learn that human emotions are important as AI grows
It’s also important to remember the limitations of AI, Taubman said, noting that students need the basic understanding of how AI works in order to question it, identify any mistakes, and use it accordingly in their careers.
“I don’t want students to lose out on an internship or job because someone else knows how to use AI better than they do, but what I really want is for students to get the internship or the job because they’re skillful with AI,” Taubman said.
Through Taubman’s class, students are also identifying how AI increases the demand for skills that require human emotion, such as empathy and ethics.
Daniel Akinyele, a 17-year-old senior, said he was interested in a career in industrial and organizational psychology, which focuses on human behavior in the workplace.
During Taubman’s class, he used a custom AI tool on his laptop to explore different scenarios where he could use AI in his career. Many involved talking to someone about their feelings or listening to vocal cues that might indicate a person is sad or angry. Ultimately, psychology is a career about human connection and “that’s where I come into play,” Akinyele said.
“I’m human, so I would understand how people are feeling, like the emotion that AI doesn’t see in people’s faces, I would see it and understand it,” Akinyele added.
Falana, the aspiring real estate attorney, also used the custom AI tool to consider how much she should rely on AI when writing legal documents. Similar to writing essays in schools, Falana said professionals should use their original writing in their work but AI could serve as a launching pad.
“I feel like the legal field should definitely put regulations on AI use, like we shouldn’t be able to, draw up our entire case using AI,” Falana said.
During Taubman’s class, students also discussed fake images and videos created by AI. Infante, who wants to be a software developer, added that he plans to use AI regularly on the job but believes it should also be regulated to limit disinformation online.
Taubman says it’s important for students to have a healthy level of skepticism when it comes to new technologies. He encourages students to think about how AI generates images, the larger questions around copyright infringement, and their training processes.
“We really want them to feel like they have agency in this world, both their capacity to use these systems,” Taubman said, “but also to ask these broader questions about how they were designed.”
Chalkbeat is a nonprofit news site covering educational change in public schools.
Higher education is designed to be a space for open inquiry and disagreement, but encouraging students to engage in constructive dialogue can be a challenge.
A January survey by the American Association of Colleges and Universities found that a majority of faculty believe they should intentionally invite student perspectives from all sides of an issue, and that they encourage mutually respectful disagreement among students in their courses.
Students, however, are less likely to say that they’re exercising these muscles. A 2022 survey by the Foundation for Individual Rights and Expression found that 63 percent of students felt too intimidated to share their ideas, opinions or beliefs in class because they were different than those of their peers. About 84 percent of respondents agreed that students need to be better educated on the value of free speech and the diversity of opinion on campus.
A course at the Joan B. Kroc School of Peace Studies at the University of San Diego pushed master’s students out of their comfort zone by engaging them in challenging and vulnerable conversations. The class, Crossing the Divide, taught by Sarah Federman, associate professor of conflict resolution, took nine students on a two-week trip across the southern U.S. in May 2024, starting in California and ending in Washington, D.C. Throughout the journey, students visited historic sites, interacted with strangers, discussed polarizing topics and learned to develop empathy across differences.
In this episode of Voices of Student Success, host Ashley Mowreader spoke with Federman to learn more about her class, the trip and some of the lessons she learned about engaging students in constructive dialogue.
An edited version of the podcast appears below.
Q: We are talking today about a course that you created that is designed to help students create connections during polarizing times. I wonder if you can back us up to the genesis of this course and where the idea originally came from.
Sarah Federman, associate professor of conflict resolution at the Joan B. Kroc School of Peace Studies, University of San Diego
A: Sure. So I had been working on a book about the French National Railways, its role in the Holocaust and how it tried to make amends. I won this Amtrak writing residency—which doesn’t exist anymore, which is a big tragedy; I hope they start it again.
I got to crisscross the United States on a train while editing the book. And I didn’t really get much editing done, because it was so much fun just seeing the country, binge-watching the country, talking to strangers, getting off at the stops. And I thought, oh, man, if I ever have a chance to teach—because I didn’t have a teaching job at that point—I was like, I want to pick everybody on the train. This would be the best classroom. So that’s where the idea came from.
Q: Why a train specifically? There are a lot of ways to get across the U.S., and our rail system isn’t the best compared to some other nations. Why was it so inspiring to use the train?
A: I don’t know if you’ve noticed how loud flights are. I put in my earplugs because it’s so loud, if you even wanted to talk to somebody—and you only have the person next to you. You’re trying to decide if you want to talk to this person for six hours or not. It’s much more closed, and you can’t see much for most of the flight, so that doesn’t really allow the kind of socialization and visibility, although you do get to see below you and the sense of what you’re flying over.
The car, you just have your road buddies, so maybe you’ll talk to people at a gas station or a restaurant or an electric charging station, but you can choose not to. But people who go on the train for these longer trips have chosen it for the experience, and so there’s an openness and an adventure attitude that makes people really friendly. So that’s why train.
Our trains are not fast. We don’t have high-speed trains, so you see the country kind of slowly, which is actually really nice. You roll by towns, and you get to think about the people. In France, you know, you go by so fast you can barely see anybody you know, because your eyes are like [darting].
Q:That’s awesome. Tell me about the course design when it came to building this and mapping out, literally, where you wanted students to go.
A: I actually hired a student to help me. We spent a year and a half planning this trip, because the trains stop at weird times—like, we really wanted to go to Yuma, for example, but the train arrived there at 3 a.m.; we’re not gonna arrive at 3 a.m. So we had to pick some of [the destinations] based on when the trains left, and also what we could do in these different sites and how different they would be, one from the other, and how different they would be for the students. Like, what would be the most different we could expose you to? So those were all the things we had in mind.
We started in San Diego, and we took a train up to Los Angeles—and that train is amazing. You just watch surfers and dolphins, all the way up to L.A., and then there were all these people on the train. So we talked to those strangers. And then L.A., Tucson, Houston, New Orleans, Birmingham, took a stop in Montgomery, and then D.C., where we ended in front of the Constitution and the Declaration of Independence [at the National Archives]. But in each of those stops, we [got] off and went to smaller places.
Q: When it came to preparing students to engage with others, what kinds of conversations were you hoping they had? Was there any sort of guidance on how to engage with other people?
A: [The students] were most nervous about talking to strangers. They’re like, “We’re gonna have to do what?” They were terrified.
I remember the first night we were in the L.A. train station getting ready for our first overnight train to Tucson, and like, that was just the nerves of, like, “Oh my god, oh my god. What are they gonna say?”
We read a really helpful book by Mónica Guzmán, [I Never Thought of It That Way] [that] talked about how to talk [and] why you want to talk across difference. It’s a cute book. It’s really accessible. There are some drawings in it and the students really connected with that.
Once they got over [the fear], it was really easy, but in a way, they almost needed the invitation to talk to strangers from me. I can tell you about some of the conversations, but that was the biggest fear.
One thing I’ll say is I knew that the strangers would enrich their lives, but I did not anticipate how much [the students] would enrich the other people on the train. I saw them lighting up other people. We’re nervous about how other people are gonna see us, but we also don’t realize the gift we are to other people.
Q: That’s really cool. I was also curious about the students. You took nine students in the spring of 2024. Were they from San Diego? Were they from everywhere? Was this a trip that was exposing them to new and different parts of the U.S.?
A: Great question, because I really was wondering that, too.
Some of the students had really traveled, but they hadn’t traveled in the U.S., in the same way, or they’d driven across maybe quickly. We had a few U.S. citizens, a Canadian, [all] different ages, like 22 to … we had some older folks.
It was a really nice mix, but again, people haven’t really seen our country in that way, or we’re just trying to get from point A to point B, we’re just trying to see what this country looks like. So I think for almost all of us [it was new]. I actually hadn’t been to half the stops.
Q: How was that for you, navigating those spaces for the first time alongside your students?
A: It was a good lesson. They were so great, so they rolled with it. But I was like, it would have been really helpful to know … I mean, they’re so competent, and we all figured things out, but I think it would have been [better] if I’d known the space better. Next time I’ll be able to get different speakers [to speak with students], knowing where we have more time, knowing distances.
But actually, I think in a way, it made me fresh, too, and it kept me open. Like, “OK, I’m the leader, in a sense, but we’re co-learning and co-creating this experience.”
Q: One of my favorite parts of student experiential learning is that reflection piece—getting students to sit down, maybe write about it or talk through those experiences. What was that reflection piece like?
A: I gave everyone a journal with a sticker for our class, and everyone had writing assignments. One student made this beautiful scrapbook; they took napkins from places and [wrote] all over.
Every morning on WhatsApp, I’d write the writing prompt of the day that would have them reflect upon where we’d been. Did they anticipate a place to be a particular way and then it wasn’t?
The most surprising outcome of the writing exercise for me was I asked them at the end to rate which cities they would want to live in, and for many students, Birmingham, Ala., ended up in the top two.
Q: Wow. Why was that?
A: I know, and you wouldn’t think that from students who are studying in San Diego on the coast. You’d think they’d want to be on the coast, maybe. But they thought [Birmingham] was super livable. They’d made all these great parks. It was affordable, it was relaxed, it had great arts, it had a university. And so they’re like, “I can live here.” And I know one of the stresses for younger people is like, “How can I afford to live in a place?” And they saw it, and they’re like, “I could live and thrive here.” And that helped me understand what was on their minds.
Q: We talk a lot about flyover states in travel, like, these are just places that you pass through. But I think having that intentionality to show students, Birmingham, Ala., actually has really cool things, and you’d never know unless you got off the train or got out of the car and looked at it. I hope it sparked a bit of adventure in these students, at least, to maybe explore areas that they wouldn’t typically.
A: I hope so, too, and really that they now are anchored in what they saw in these places, and so when they hear about them in the news, or this and that, they have their own experience as well, to anchor any other stories they’re hearing.
Q: I love that you mentioned media, or how we consume stories about places that are unfamiliar, because that was one of the goals [of the course]: to create empathy with people who might be different, demographically or in their living situation or their political views.
I know that was a big driver in this, creating conversations in a challenging time for our country. I wonder if you can talk about that growth, or that experience that you saw students having to step out of their own comfort zones and learn and empathize with others.
A: I think we wanted to get [experiences] and we will, next time, get even more experiences.
I took them to the 16th Street Baptist Church, which is the famous church where a bomb exploded during the civil rights movement and four little girls were killed. And then I was like, “Well, I think it’s Sunday, so we might as well go to church,” and some were like, “Oh my god, we’re not gonna do that,” like, terrified, “Oh my god.” This is a famous church. Let’s just, like, see what they have to offer, and see what they’re talking about.
We were so lucky. There was a really young pastor. He was like, 22, and we were sitting there in terror. And then it was like, “Oh, that was actually kind of interesting.” But that was a real out-of-your-comfort-zone [moment].
For example, there’s a lot of collective, understandable concern about climate change and the fossil fuel industry, and when you meet the people who are in the industry, they’re not evil people. Most of the people who work in it or work in offshoots of it, it’s where they grew up. This is what’s there. These are the jobs. And so you start to realize, “Oh, right, these are people who have a job or are raising a family,” and it helps to stop the deep othering. You can still be tough on the problem, but that idea of being soft on the people.
We had a guy [in the class] who was a marine. He’s a big guy, so he had the courage to go up to this other really big guy on the train. He was filled with tattoos and stuff, and they had a great conversation. The [stranger] apparently, trained with Mike Tyson or something. But he was like, “I was even nervous around this guy.”
We were really demographically different as a group. Like, we had gender differences, ethnic differences, so you got to see and be like, “Now, when you move through that space, what did you notice? What did you notice?” And that was fun, too. It wasn’t designed that way. It was just who signed up for the class, but that was fun to see. We made some surprising friends along the way.
Q: Do you have a favorite anecdote or interaction that you or a student had?
A: One of the nice things about the overnight train is that you have to eat meals with different people, with strangers. We met this couple, a doctor and her husband, and we got really chatty with them. One of the students said she spent the evening talking to this woman and just like, cried out, like all the things she’s worried about in the world. And she said, “This woman consoled me.” Her name is Consuelo. She’s like, “[Consuelo] helped me heal my heart in such a powerful way.”
And we then ran into them. We met them in Tucson, we ran into them in New Orleans on the street. We had this happy reunion, because we had all talked to them and benefited from them. And there’s some things, I don’t know if you’ve ever found this, but sometimes you can share more easily with a stranger. And so there were a lot of conversations, like the marine ended up learning how to make, like, essential oils and candles. I was like, given this little crystal from somebody. Students were up knitting with people, playing card games at night with strangers.
Of course, when there’s a lot of uncertainty, we close up, and fear makes us quiet, and then that just allows more fear, more distrust, and it’s a spiral. So we went with an intention to not do that. We wanted to enjoy each other, and we wanted to enjoy this country, and we really did. I mean, we had no problems with anybody, actually, on the whole trip. I mean, I don’t think we created any problems.
Oh, actually, we did have one sort of contentious conversation on the way to L.A. that was pretty funny …
Q: That’s pretty early in the trip to have it, too.
A: Yeah, I forget what I said, but she was, like, not having it. I think she was really against electric vehicles or something. I just didn’t expect it. So I was like, “Oh yeah, OK, yeah, no, it’s true. The batteries are a problem. I’m with you.”
Q: If you had to give advice or insight to somebody else who wants to do something similar, maybe not that long of a trip or that far across the country, but what really made the experience work? Is there anything you would do differently?
A: Great question, especially as I’m looking to plan one for next May. It definitely doesn’t have to be long, like, even a short trip—I mean, the longer trips, you have people who are touring and so they’re, like, more open—but I would have students sit next to different people and I would have the group be small enough that the students talk to different people.
I don’t know if listeners have heard of Bryan Stevenson, who wrote Just Mercy and created the Legacy of Slavery museum, but I just heard him give a talk in San Diego a couple weeks ago, and he was talking about the importance of being in proximity to the people who are having the experiences. The closer you can get students—we went to Homeboy Industries, which is the largest gang rehabilitation center in the world. It’s in L.A., and they got to talk to some of the people who were in that program, and the stories, like … I could never recreate that.
It’s doing that piece, getting them in proximity and creating opportunities for them to have one-on-one little conversations with them, like, “Hey, I had this question,” so I think that’s important.
I’m taking a bunch of students into prison in a couple weeks to also get in proximity to the people we don’t hear from. So I’d say a smaller group, be in proximity.
You can also have, like, for Homeboys, we [spoke with] somebody who was in recovery, but we also had a criminologist with us, so she could talk about the systems and he could talk about the lived experience. So it’s nice to have both.
Q: I think there can be a narrative that people writ large, but especially young people, do not want to engage with people that are different from them. And I wonder, just based on your experience with this trip, and then also some of this other work that you’re doing taking students into prisons, how we can combat that narrative and reaffirm that it is important to speak across differences, and that people are eager to learn how to do that?
A: I’m with you. I understand. I don’t love to dive right into difference. But I think the starting point is that we actually have a lot more in common than is different. Like, we focus on the difference, and that creates a lot of pain and separation.
I mean, I bet we’re all even close with people with whom we really disagree on certain things, but it just doesn’t come up, like we just talk about, you know, the Venn diagram, where we overlap, right? But there’s parts of us that don’t quite fit.
So you can always find connection really easily. You talk about the weather, you can complain about a train being late, or even something silly, and then just bond over that, and then just let it roll.
I think going headlong into difference is a hard place to start when there’s no trust in the relationship, and even when there is, you kind of want to edge your way around it. But I think we all need to learn it; I need to learn it, too. I’m better at it in some contexts than others, like when I’m surprised, like that woman [who opposed electric vehicles], I was like, “Wait, OK, hold on, I didn’t know I was gonna run into difference right here.” But it’s a practice, so I don’t know, maybe I teach what I most need to learn. So I’m learning it with the students. It’s a great process, and it’s just so great to be open about it.
But I think what we end up finding is that we have a lot more in common. Like, when you get under the top issues and, like, what do people care about? They want to feel safe. They want their families to be healthy. They want to be healthy. They want to feel prosperous. They want to enjoy what they’re doing. They want their kids to thrive. They want clean air—like, ultimately, under it all, are we really that different? I don’t know.
Q: That’s great. Higher education is doing its best to be more constructive when it comes to dialogue and embracing students with differences and teaching how to have productive conversations on campus. Because we’ve seen—I think, especially in the past year and a half—how escalations can happen on campus. So I like that this is a microcosm of, “Here’s how you take this [skill] out into the real world. Here’s how you practice. Here’s how you do it in a safe way with friends, and then go forth and do.”
A: Yeah. In class, I have students create role-plays about conflicts that they’re interested in, with lots of different perspectives. So students get to practice talking with people who have different views, but we’re all acting, and they get to try on different views. I think that’s good in the classroom, too, when you can’t get on a train right away, role-plays where students can experience difference when acting, and no one has to take responsibility for different viewpoints.
Q: It’s Jane Doe saying those things, not me, Ashley.
A: Exactly! “Jane said that, I dunno.”
Got Leads?
If you live in or have connections to places and spaces in the Southwest or Southern U.S. that hold cultural, national or personal significance that you think would be an interesting and educational stop for her class next spring, Federman said readers can email her.
Q: What’s next? You mentioned another trip coming up in May—what are you hoping and planning for?
A: Yeah! That’s gonna be the 250th anniversary of the country, so that’s going to be a very interesting time. We’ll still plan to do it in May. We’ll do a similar route, but I’m thinking of some different ways to do it that tie into those themes, glories and traumas of our 250-year history. I think that’s sort of the theme I’m gonna go with.
I definitely want to do more with talking to strangers. I want to go, if they’ll let us in, to like a pancake breakfast at a church, or some kind of county fair or a rodeo. We want to get into small-town things. We’re a small group, so we won’t be overwhelming, but just to really get a sense of a place.
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Inside a classroom at the Center for Family Life in Sunset Park on a recent Monday morning, teacher Julian Colón was busy setting out notebooks, folders, pens and crayons on a table. Outside in the hallway, a sign taped to a wall reads “CLASES DE INGLÉS POR ESTE CAMINO” — English classes this way.
It was the first day of the spring semester in this predominantly Latino corner of the Brooklyn neighborhood, where Colón was expecting about 30 students in class.
Julian Colón teaches an English as a Second Language class at the Center for Family Life in Sunset Park, Brooklyn, April 7, 2025. (Ben Fractenberg/THE CITY)
But not everyone who wanted a seat at the table was there. More than 400 students are now on the center’s waitlist, according to Maria Ferreira, its adult employment program director.
“I sit right by the reception, and every single day we get inquiries about ESOL,” Ferreira told THE CITY, using the acronym for English for Speakers of Other Languages. “Every day we’re adding people to the waiting list.”
Demand for English classes has increased with the influx of migrants that began in 2022, according to a new report by United Neighborhood Houses, which represents 46 settlement houses that help serve immigrant populations, even as City Hall has slashed funding.
At Flatbush-based social services giant CAMBA, program manager Jude Pierre said more than 700 prospective students are now waiting to get into one of its 10 city-funded ESL classes, which collectively accommodate about 200 students.
“With the migrant crisis…we ended up getting a lot of individuals coming here to register for classes to the point where we basically had to stop taking registrations,” Pierre told THE CITY. “We got to the point where it didn’t make any more sense to have thousands of people on a waiting list, knowing we would never get to most of them. We started saying, ‘Sorry, we can’t do this, because it’s not fair to you,’ and trying to refer them to other places.”
Last year, the Department of Youth and Community Development reduced funding for literacy classes by nearly 30% to $11.9 million from $16.8 million, the report noted. Many long-time providers in areas where migrant shelters were clustered also lost out on DYCD dollars after the agency adjusted its funding eligibility formula,” as THE CITY previously reported.
An immigrant student takes an English as a Second Language class at the Center for Family Life in Sunset Park, Brooklyn, April 7, 2025. (Ben Fractenberg/THE CITY)
According to the report, many classes now depend entirely on discretionary dollars from the City Council, which increased its funding to $16.5 million in fiscal year 2025 from roughly $6.5 million in recent years to back organizations DYCD left behind.
Several providers, however, told THE CITY that compared to DYCD’s multi-year contracts, Council funding, which requires annual reconsideration, makes it difficult to plan ahead and maximize offerings.
And for some, like CAMBA, Council funding was not enough to cover the losses from DYCD with the group reducing the number of students it serves by 174 and closing its waitlist, Pierre said.
So far, providers say, demand among new arrivals has remained steady even as the Trump administration’s mass deportation efforts have led many new arrivals fearful of working or sending kids to school or even walking the streets.
“Ideally, these programs would be supported by a robust, baselined program managed by DYCD that offered students and providers stability with year-over-year funding,” the report says. “However, until DYCD revisits its unnecessarily restrictive stance…it is crucial that the City Council continue this support to make sure that adult learners continue to have access to quality classes.”
‘I Understand People Now’
While fewer than 3% of the 1.7 million immigrants in need of English classes are able to access it through city-funded programs, according to the report, students who were able to find their way into a class told THE CITY improved English has helped with their daily lives — and their job prospects.
Currently, two-thirds of New Yorkers with limited English proficiency earn less than $25,000 a year, according to American Community Survey data cited in the report.
Rosanie Andre, 42, came to New York City from Haiti in 2023, and said she started taking English classes at CAMBA last year after three months on a waitlist. Since then, she’s been able to get a job serving food at Speedway while also delivering packages for Amazon per diem.
“When I did my interviews, you have to speak in English with the manager. And it helped me a lot because I understand people now,” Andre, a native Haitian Creole and French speaker, said in English.
Learning English has also helped Andre communicate with her 6-year-old — who only started speaking after their move to New York City.
“And she started to speak English — English only. She knows nothing in Creole,” Andre said. “I try to listen to my daughter and speak to her English-only.”
With her English improving, Andre said she is better able to help her daughter with her homework.
“I try to explain her how to do it in English,” Andre said. “If no CAMBA, I have difficulty to understand. Cuz when I come here, I don’t understand nothing. When people speak, I smile because I understand nothing.”
Roodleir Victor, 29, saw English classes as an essential stepping stone in furthering his education. He had completed his college coursework for an economics degree in his native Haiti, he said, though he ultimately fell just short of obtaining a degree because it would have required him to stay in the country’s capital, which has been embroiled in political turmoil and gang violence.
He started taking English classes when he moved to the city in 2023, he said, in hopes of continuing his studies here. For four days a week, he attended English classes in Flatbush from 1 to 4 p.m. before heading to Long Island to work at a pasta factory on a 5 p.m. to 5 a.m. overnight shift.
Victor is now enrolled in a GED class, he said, and hopes to study computer programming after that.
“I would like to study at a university which I can learn technology. But it’s difficult for me, because I don’t have the support I need to go there,” Victor said in English. “But for me personally, I believe in my capacity to adapt.”
‘It’s Not Impossible’
Back in Sunset Park, a 55 year-old asylum seeker was patiently waiting to enter the room half an hour before class started at 9 a.m.
“I’m just eager to learn,” the native of Ecuador said in Spanish. “It’s important because I want to communicate with others for a job.”
The mother of five arrived in New York City three months ago, she said, after seeking asylum at the Mexico-California border then being detained there for three months. She’s cleaning homes to help make ends meet, but hopes to land a job with steadier income soon.
“Whatever I can get I pick up, but those jobs come and go,” she said. “I was in a workforce development program but the curriculum was in English so I started looking for classes.”
Oscar Lima rolled into English class with his e-scooter just after class started at 9:30 a.m. The 34-year-old is now in his second semester of classes, he said, which he makes time for in between catering gigs, food deliveries and a third job as a barback.
Columbian immigrant Oscar Lima says learning English will help him work in the food service industry, April 7, 2025. (Ben Fractenberg/THE CITY)
“My bosses told me, ‘You’re a good worker, but you need to learn English,’” Lima said. “And I decided that I didn’t want to learn English myself.”
Lima and other students now settled into their seats, turning their attention to Colón.
“Everybody, are we ready? Listos?” Colón asked.
“Yes,” the class responded timidly.
Students practice learning the names of colors at an English as a Second Language class in Sunset Park, Brooklyn, April 7, 2025. (Ben Fractenberg/THE CITY)
Colón then began presenting ground rules on a digital whiteboard: Try to arrive within the five-minute grace period after the class start time, and come prepared with books, papers and pencils.
“The most important rule,” Colón continued, before repeating himself in Spanish. “Please don’t be afraid to participate and make mistakes.”
At break time, Lima shared how he, his wife and his two sons had arrived in the city from Colombia about three years ago. While the family had started off at a shelter, Lima said, they’re now able to afford an apartment of their own. His two kids — seven and ten years old — quiz him about names of objects around the house, he said, and often encourages him to learn English alongside with them.
“New York, it poses many challenges. It’s difficult at the beginning, but it’s not impossible,” Lima said in Spanish. “My American Dream is my sons…I want my children to perhaps have what I didn’t have, but at the same time I want to show them how to earn it, and how to work like good people.”
James Clark is a Managing Director at Interpath Advisory, the UK’s largest independent Restructuring and professional advisory firm. James is co-lead of Interpath’s Education Team and has advised on over 20 mergers and potential mergers in the FE and HE sectors. In this blog, James explains 10 things universities can learn from mergers in the FE sector.
Few people connected with the sector would contest that higher education institutions are coming under increasing pressures: a reduction in overseas students due to visa changes, inflationary pressures caused by macroeconomic factors and government policy, increased competition via alternative routes for 18+ students and plain and simple population patterns.
Many of these headwinds were experienced by further education (FE) colleges not that long ago, and many would agree these have not vanished completely. The Area Review process, led by the FE Commissioner, sought to remove inefficiency across sixth forms and colleges – as this author would put it (admittedly in crudely simplistic terms) – by taking colleges that are half full, removing excess capacity and leaving fewer college groups which are full. Is it time for higher education (HE) to follow suit? Is it inevitable that HE will do so, though perhaps not on the scale seen in the Area Review process? Should we be seeing more mergers, more economies of scale, and more collaboration to navigate the gales?
I’m not suggesting FE and HE are directly comparable. But they are both in the business of education, both have people at the heart of their institutions (on a major scale), both manage big cost bases and both suffer from similar issues around competition and government policy. So are there things that higher education institutions can learn from a major upheaval started in FE in 2015?
10 things we can learn from FE mergers
Are the cultures of the merging institutions aligned? One of the major obstacles to mergers (which either create an upfront barrier or mean that post-merger difficulties arise) is that the institutions have very different values and cultures. Existing relationships may help parties understand whether they are a good fit for each other. Management teams contemplating mergers would help themselves by reaching out and starting a dialogue or by increasing the frequency of their catch-ups.
Understand the regulatory landscape. Navigating the regulatory landscape and remaining compliant with educational policy is complex and will be breaking new ground for many management teams. Knowledge of precedents and other case studies will be helpful. Advisor relationships are helpful here. A number of advisors, both in the financial space and legal space, emerged as market leaders during the Area Review process.
Understand your stakeholders and take them on a journey. Banks, governing boards, the Department for Education, the Office for Students, pension scheme trustees. Do not underestimate the different angles each will be coming from. Each will want to know ‘what’s in it for me?’ and care will be needed to ensure each stakeholder feels supported by the merger. Poor communication and a lack of engagement could lead to opposition and unwanted obstacles.
Agree a governance structure at an early stage. Effective and committed leadership is essential for a smooth transition. Conflicts in governance will create unnecessary barriers from the off. Successful mergers I have worked on have had Chairs who have worked together from the off – being like-minded, especially in the desire for success, to leave a legacy and preserve for the next generation has been key,
Grip & Control. Create a steering committee. Set milestones and deadlines and be held to account. Clearly identify what’s on the critical path. If planned well, mergers typically happen on 1 August. Delays to the process could see management teams having to manage critical parts of the merger in term time. Many of the mergers I have worked on have had turnaround directors managing the process.
Don’t assume the plan ends on day 1 of the merger. A 100-day post-integration plan will also be required, with dedicated resource to deliver operational control, as well as the expected benefits of the merger. Failure to plan for this could result in significant operational disruption, for example, if administrative, curriculum support, and IT systems need to be merged. The Area Review process made the 100-day plan part of its requirement for merger support.
Clearly understand the rationale for the merger. Educational improvement? Cost savings? Revenue protection? This may then determine your chosen merger partner.
Crunch the numbers and make sure it stacks up financially. Exploring and delivering a merger will not be cheap, with significant input from legal and financial advisors required, both before, during, and post-integration. Ensuring tangible benefits can be secured from a merger is crucial. Again, those successful mergers involved specialist financial personnel, often interims with expertise in education, to examine the potential benefits prior to the merger.
First mover advantage. Don’t leave it too late to determine that a merger is right, or even essential to your survival. Be front-footed – the more time given over to the proposed merger, the smoother the process will be, and the more optimal the decisions made.
A merger might not be right, but other structures may be available. Whilst a number of FE institutions decided to abandon merger plans, this gave the institutions time to properly examine their long-term strategy, their cost base, and other potential “alliance-type” shared services models.
Some would argue that the FE mergers have provided an opportunity for a reset, benefitting from a huge Government funding pot. Many (and not without great leadership) have successfully turned around the fortunes of financially and educationally stumbling colleges.
One beacon that shines for me, which I had the pleasure of supporting, is the merger of Telford College of Arts and Technology and New College Telford. Within a short period of time, its financial health was upgraded to Outstanding, and its Ofsted upgraded to Good. A remarkable turnaround and testament to a focused and forward-thinking management team and governing body that, when faced with the task, grabbed it with both hands and drove it hard.
It is commonly believed that, if we only had accurate up-to-date data on what skills employers were looking for, we could solve most of Britain’s productivity and social mobility problems in one fell swoop.
There’s a kind of big state approach to collecting and sharing that knowledge we could follow – all kinds of architectures and data collections we could dream up to ensure that every course offered in every educational establishment was laser-focused on a particular industry demand.
To do this at the level of fidelity and timeliness needed would be either expensive, or impossible, or both. Remember, right now, we can’t even accurately tell you how many people are currently working in the UK. And even if we did have this up-to-the moment, detailed, reliable data on employer needs: would the sector be able to use it? And would learners see any benefit?
Pathways and pathfinders
On the other hand nine projects, funded at a total of just £500,000 by the Scottish Funding Council, offer a glimpse of a set of approaches that are making a real difference to education and employment. It’s the opposite of big and flashy – building on existing structures and using small amounts of money to facilitate data sharing and collaboration. And it might just be a glimpse of the future.
The key components are what the Regional Tertiary Pathfinder programme calls Regional Delivery Boards – the pathfinder iteration saw two established, one covering Aberdeen and Aberdeenshire (north east Scotland), the other covering Dumfries and Galloway plus the Borders (south of Scotland).
If you are in England, you might be thinking these are pretty much the same as the Employer Representative Bodies that develop Local Skills Improvement Plans (LSIPs). And you’d be wrong. The LSIP approach simply brings together employers to state their needs and then invites providers (just FE colleges and private training providers, obviously) to meet them. Ewart Keep, in one of the vast numbers of reports published around the programme, describes the LSIP approach as:
the employer is viewed as a customer (more or less demanding but detached from the actual process of skill production) within a marketized, one-way street, relationship with a range of suppliers
In contrast, the Regional Delivery Boards encompass providers at all levels (from schools through to universities) and treat employers and industry bodies as partners in designing and delivering not only the provision directly linked to that particular momentary skills need, but in helping to shape a whole skills ecosystem.
It is, after all, not really worth designing an undergraduate level energy transition course (for example) aimed at a locality if people in that area are not going to have the qualifications and experience required to benefit from it, and if there is no local aspiration to work in that field. Every individual project supported by the board will be taking into account employer demand as one factor, alongside a consideration of wider skills pathways, of learner demand, and of the wider endeavour of offering people good quality and stable employment.
I’ve always been a fan of small projects that use low levels of funding in carefully targeted ways to make transformative changes and build capacity. I’ve spent large parts of my adult life setting them up. It does not take a lot of money, in the grand scheme of things, to bring about lasting change. Especially if you build on existing interests, existing partnerships, and even existing plans.
Building on the past
There’s various models of change and innovation available, but the one I’ve always known to work draws on Eric Von Hippel’s lead user theory which can be summarised as: smart people on the ground doing the work are already inventing ways of getting stuff done – find these people, listen to them, and make the changes they suggest to enable others to do the same. The strength of the Regional Tertiary Pathfinders model is that it explicitly builds on existing work, existing relationships, and even existing projects – offering legitimacy and political backing as much as money to supercharge the good work that is already happening.
You sometimes come across agencies and individuals that want to start from scratch, designing the perfect system that will replace everything that has gone before. While this is undeniably fun, it ignores the fact that the same people and the same groups that have been working on similar projects before will be unimpressed with branding and a tidy new organogram being presented as a way to solve the problems they’ve been working on for years. You could call it “producer interest” – I much prefer the term “people who are actually going to do the work to solve the problem” interest.
It doesn’t matter how good you are on PowerPoint, those new boxes are going to be populated by existing domain experts – it would probably save a lot of time if we started listening to them.
What about the data?
One of the impressive facets of both the Regional Delivery Boards and the projects they support is what I might term a pragmatism about data. It actually turns out that data on employer needs is just one of the wells that need to be drawn on, of arguably equal importance is data on the needs of the kinds of students who may want to take the new course you are designing.
It surprises many to learn just how many (technical, legal, procedural) barriers exist around sharing data across educational phases. Schools will have detailed data on their pupils, not just on attainment and personal characteristics, but on career intentions too. But it is rare to see such detailed information shared with colleges, and by the time you get to university or employment a pupil is flattened out to a list of grades and a very generic reference.
Likewise, different parts of the system will be getting different kinds of information from employers and industry bodies. While an individual employer may be reasonably expected to understand their own immediate skills needs, to get a fuller or longer term picture you need more than one data point. The various employers, bodies, and providers involved all had light to shed – on a global, regional, and local level.
In order to ensure that skills pipelines are unclogged working in the way they might be needed you need to bring all of these data sources together, and it is to the credit of the two boards that this has been able to happen.
Designing and delivering courses
Any provider worth bothering with will be drawing on all kinds of information in designing new courses and reviewing old ones. There’s a landscape of professional bodies, subject interest groups, QAA benchmarks, and comparators that can help academics and quality assurance staff decide what needs to be covered in a course. This intelligence is married with an institutional insight into its own purpose and mission, and the missions of other local providers.
Employer engagement can and does happen at the design, delivery, and review phases of courses – each of these allows for direct input into the curriculum mediated by the kinds of wider understanding detailed above. What we are also starting to see is partnerships between providers across phases feeding these processes in a similar way – schools, local authorities, and FE colleges, are all components of the skills pipeline and have a key role both in directly preparing students for admission, and in raising awareness and aspiration more widely.
This nicely illustrates a central strength of the regional tertiary pathfinder approach, an emphasis on the wider needs of the learner. Rather than seeing learners, Gradgrind-like, as vessels to be filled with the correct skills there is a recognition of “meta-skills” and graduate applicants: a genuine consideration of the careers and lives of learners rather than just thinking about the immediate employer or industry need. Again to quote Ewart Keep:
There are a number of professions and occupations where we know that labour shortages in part (sometimes a growing proportion) spring not from a shortage of individuals qualified to undertake the work, but from the fact that those that are qualified and have entered the workforce are now choosing to leave the occupation because individuals are concluding that the pay and/or working conditions and stress levels are unacceptable
Courses more closely aligned to employers needs are certainly useful in addressing skills needs – they are not a means of attracting young people to work in unlivable jobs.
Beyond the programme, beyond Scotland
The initiatives that the Regional Pathfinder Programme have fostered and nurtured are already becoming “business as usual”, though how the funding council can support and grow this activity remains an open question. The project coordinators that did so much to drive success were largely funded by the small SFC grants – whether such dedicated project delivery roles would exist without this small amount of funding is not clear. Likewise, the attention that SFC involvement (and, frankly, SFC oversight) drove at a senior level is difficult to sustain. As of yet we don’t know how or in what form the programme will continue – but given the small amount of funding involved and the scope to spread the lessons learned so far to other areas it would feel very short-sighted to abandon the approach.
In other nations of the UK skills planning cleaves much closer to the employer-as-purchaser model that relies on the optimistic idea that employers are engaged in long-term skills planning that can be aggregated and delivered. The results from Scotland should inform England’s long-awaited reform of the LSIP process – and hopefully put a human face on what frequently feels like an impersonal and deterministic skills strategy that understands neither the people who have the skills, the institutions that develop them, and the the employers that react to a rapidly changing world.
