Tag: Learning

  • Technology’s Role in Helping Educators Navigate the Future of Learning

    Technology’s Role in Helping Educators Navigate the Future of Learning

    Our panel of experts discusses the biggest challenges facing educators today and how educational technology can help — if used properly.

    Melinda French Gates

    Philanthropist, Businesswoman, Author

    What is the biggest challenge you see educators facing today, especially women educators?

    The worst thing you can do is put a lot of pressure on yourself to fit in. I know because I’ve been there. What I learned is that I was much happier — and much more effective as a professional — when I found my own leadership style. My advice to anyone in that position today is this: You will succeed because of who you are, not in spite of it. In the meantime, surround yourself with people who believe in you and will bring out the best in you.

    What would you tell today’s educators to help them ignite a passion for STEM subjects in the next generation of female innovators?

    The best educators understand that many girls are interested in STEM subjects — and many girls are really good at STEM subjects — but they get interested in them at different times and for different reasons. For example, because girls don’t always get the same early exposure to STEM that boys do, their interest tends to develop later. While boys often get into tech through video games, girls are more likely to develop an interest in the subject when they see it as a way to solve real-world problems. Educators can help by introducing STEM to girls early, bringing these subjects to life, and telling the girls in their classes, “Hey, I think you’d be good at this.” 

    Sean Ryan

    President, McGraw Hill School

    What is the biggest challenge you see educators face today?

    The social context in which teachers operate poses immense challenges. Educating a child — though all are natural learners — has become more complex in recent years; more complex than I’ve seen in my entire education-related career. Poverty, social media, gun violence, ideology, belief systems, and the unrelenting advance of technology mean that what worked yesterday might be less relevant today, and what we might need tomorrow is harder to discern. That’s why as a curriculum and technology provider, we must stay in close contact with educators to ensure that we remain a worthy, agile, and, most importantly, trusted partner.

    Where do you see the adoption of education technology headed in the next year?

    Education technology has been deployed in a piecemeal fashion to serve a variety of specialized needs. Together, the promise is immense. Separately, confusion and frustration can ensue. The key, in my view, is systems integration to create an increasingly coherent digital learning environment that complements the physical classroom. However, this takes time. I’m less interested in new features and functionality and more enthusiastic about what happens to the teacher’s workload when core, intervention, and supplemental solutions work in harmony to ease the teacher’s burden. There will be progress next year, but it will be of an evolutionary nature, not revolutionary. You might not even notice it.

    With the increased use of education technology, how can we help keep teachers from burning out and ensure that technology enhances, rather than complicates, their instructional practices?

    Teachers have a near-impossible task of educating a class of students with a wide variety of demonstrated performance levels across subjects. The year of a child’s birth is a poor organizing principle. Given that principle is not likely to change any time soon, technology must be deployed thoughtfully to handle the administrative, logistic, and computational work that supports personalization at scale. Automation should absorb time-consuming tasks that teachers are taking home or missing lunch to complete. Let’s empower teachers to get to know their students, to create a vibrant learning environment that goes beyond a universal and rigid scope and sequence with a single subject.

    What advice would you give to educators, administrators, and policymakers as they navigate the increasingly complex landscape of educational technology solutions?

    Despite daily pressures, try to think long-term. Despite political difference, try to think universally. What is in the best interest of the students today? What is in the best interest of all of us outside of the classroom tomorrow? An educated polity is vital to improving the human experience. We are constantly planting and replanting democracy and the precursors of prosperity in the minds of the next generation. For it to take root, flourish, and grow, there must be constancy of purpose. It’s through the lens of that purpose that we can evaluate new technologies to determine if they serve or, perversely, demand servitude. Technology in isolation is neutral. Only in the context of human wants and needs can we determine if a technology is useful or harmful.

    How can K-12 schools address concerns of the digital divide, especially when it comes to equitable access to devices, internet connectivity, and high-quality content?

    It begins with measurement. Don’t assume national headlines reflect your local reality. Take time to understand the computing environment across buildings and between the homes of your students. We should neither assume a problem nor that there isn’t one. Once you know the state of things, administrators can go to work with trusted technology partners to close known gaps. Today, with the near ubiquity of devices and high-speed connectivity, there’s no reason to leave anyone out. This requires communication and cooperation between home and school. With respect to high-quality content, take the time to understand the differences between solutions. The lower the quality, the more grandiose the promises.  

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  • Maximize Digital Advertising For Language Learning Programs

    Maximize Digital Advertising For Language Learning Programs

    Reading Time: 10 minutes

    Language learning institution’s growth is projected to increase in the coming years. From 2024 to 2030, the global language learning market is predicted to expand at a compound annual growth rate of 20%. Due to the globalization of the labor market, language learning is likely to be in high demand. 

    Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment.  Digital advertising offers a broad spectrum of tools to attract students, but knowing how to maximize the impact of these strategies is key to success. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

    Want to create successful ad campaigns?

    Request a Free paid advertising consultation.

    Understanding the Unique Needs of Language Learners

    Language learners are a distinct group with varied motivations, backgrounds, and learning goals. Some are looking to learn a language for career advancement, while others may seek language acquisition for academic, travel, or personal reasons. Advertising that speaks directly to these needs requires a keen understanding of the diverse audience you aim to reach. One of the first ways to maximize the impact of digital advertising is through careful audience segmentation. Instead of promoting the same message across all channels, consider the specific motivations that drive different groups of learners and tailor your messaging accordingly.

    Segmenting audiences by factors such as age, occupation, location, and even language proficiency allows schools to create highly targeted campaigns. How does language impact advertising for schools? Simply put, it depends heavily on your organizational goals. If you’re looking to target professionals wanting to learn English for business purposes, the language in your ad copy should reflect the vocational value of your programs. On the other hand, copy-targeting students hoping to improve their French skills before an international exchange can be more casual and experience-focused. This approach ensures the content resonates more deeply with potential students, increasing the chances of conversion.

    effective ads for language learningeffective ads for language learning

    Do you need help launching your language school’s latest ad campaign? Reach out to discover how we can support you. 

    Leveraging Social Media Platforms to Build Authentic Engagement

    Social media is a powerful tool for language learning programs, offering an opportunity to create ongoing engagement with potential students. However, simply posting ads isn’t enough. The most successful social media campaigns foster a sense of community and engagement, which encourages followers to take the next step toward enrollment.

    For language schools, showcasing success stories is one way to build trust. Highlighting testimonials from former students, sharing video snippets of language immersion experiences, and offering short, valuable language tips can increase authenticity. Interactive content, such as live Q&A sessions or virtual language exchange events, can draw in potential students who want to see what learning at your institution feels like before they commit.

    Schools can also encourage user-generated content by asking current students to share their experiences online, providing social proof that can be far more persuasive than traditional ads. When students are shown engaging and relevant ad content on their social media feeds and in your school’s stories, they are much more likely to visit your site and perhaps even take the first step in your enrollment process.

    Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic. In their post, they share valuable language acquisition tips, providing an English reading list for their students. Try using social media to share actionable language tips with your audience. This will drive engagement, boost your follower count, and broaden your digital reach.

    language learning advertising_strategieslanguage learning advertising_strategies

    Source: Instagram | EF Education First

    Creating Culturally Relevant Ads to Reach Global Audiences

    Language learning programs often attract an international audience, which means your digital ads must resonate across cultures. One way to do this is by crafting culturally relevant ads that speak directly to the experience of international students. The language and imagery used in ads should align with the cultural values of the target audience. For example, an ad targeting language students in the Asian market might highlight the importance of family and education, while an ad aimed at Latin American students might focus on community and connectivity.

    Schools should also consider creating ads in multiple languages to appeal to global audiences. You may be wondering how to go about this. For example, Can you target by language on Google Ads? Yes! Google Ads allows advertisers to create campaigns that specifically target users based on the language settings of their browser or device. You can set up your ads to appear in multiple languages, ensuring that they reach potential students who speak those languages. Additionally, you can create language-specific ad copy and landing pages, enhancing the relevance of your campaigns.

    Optimizing Paid Search Ads for Long-Tail Keywords

    One of the most effective ways to drive qualified traffic to your website is through paid search advertising. Language schools can take advantage of this by focusing on long-tail keywords that are specific to language learning. While broad keywords like “learn English” may have high competition, phrases like “intensive French courses for business professionals in Paris” or “Spanish language classes for travelers” are more targeted and tend to attract a highly motivated audience.

    Long-tail keywords may have lower search volumes, but they often result in higher conversion rates because they target users who already have a clear intent. This approach not only helps you to maximize your ad budgets but also ensures that the clicks you receive are more likely to turn into enrollments.

    ad targeting_language studentsad targeting_language students

    Source: Hutong School

    Example: Here, Hutong School uses the long-tail keyword: Global Chinese language school in their metadata. This targeted keyword is designed to attract students who not only want to learn Chinese but also want to do so at a global institution that welcomes students from all over the world. Specificity in keywords ensures higher quality leads who are specifically looking for you.

    Crafting Compelling Ad Copy That Speaks to Pain Points

    Effective ads for language learning and education go beyond promotion and address the specific challenges that potential students face. Whether it’s the fear of not being left behind in class or the worry about balancing language learning with other responsibilities, successful ads speak directly to these concerns.

    To craft compelling ad copy, start by identifying the pain points that your target audience experiences. Are they professionals concerned about fitting language classes into their busy schedules? Are they international students worried about mastering a new language before moving abroad? Once you’ve identified these challenges, your ads should provide solutions. Highlight the flexibility of your class schedules, emphasize the support systems you have in place for struggling students, or showcase how your programs help learners achieve fluency quickly.

    effective_ads_for language learningeffective_ads_for language learning

    Source: KCP International Japanese Language School

    Example: Here, KCP addresses a very common pain point for language learners in their ad copy. Many fear that it’s ‘too late’ to learn a new language as the experience can be expensive and time-consuming. KCP positions itself as the solution to this barrier, ensuring its audience that as long as they meet four basic criteria, learning Japanese is within reach for them.

    Using Retargeting to Capture Warm Leads

    Retargeting is one of the most powerful tools in digital advertising, particularly for language schools where prospective students may need time before making an enrollment decision. Retargeting campaigns allow schools to stay top-of-mind by showing ads to users who have already visited the school’s website or engaged with its content.

    Retargeting works particularly well for language learning programs because it targets individuals who are already interested in the subject but may not have been ready to commit when they first encountered the program. Your school can use this strategy to provide reminders about upcoming enrollment deadlines, promote special offers, or share new content that highlights the benefits of your courses.

    For instance, if a visitor left your site after viewing the course offerings but didn’t sign up, retargeting ads can remind them of the benefits of joining your program. This approach can be particularly effective when combined with personalized messaging, such as offering tailored suggestions based on the courses they viewed.

    Incorporating Video Content to Showcase Language Learning in Action

    Video ads offer a dynamic and authentic way to showcase your school’s programs. HEM’s tailored video ad services help you stand out, whether promoting a specific course or building brand awareness. From high-energy hype videos to authentic student interviews, we create compelling visuals that maximize visibility and generate results. How does that affect you as a language learning institution? 

    Video content is a particularly effective tool for language schools, offering prospective students a glimpse into the real-life experience of learning a new language. Whether it’s a classroom setting, a student testimonial, or a tutorial on language pronunciation, videos create an emotional connection that static ads often lack.

    To maximize the impact of your video content, ensure that it highlights the immersive, interactive nature of your language programs. Videos should showcase the benefits of learning in a dynamic environment where students can practice speaking in real-life scenarios. This builds excitement and helps prospective students visualize themselves succeeding in your program.

    Additionally, video ads on platforms like YouTube or social media can target specific audience segments. Language schools can use these platforms to create ads tailored to different learner types, such as professionals looking to learn a language for work or students hoping to study abroad.

    language_learning_advertising_strategieslanguage_learning_advertising_strategies

    Source: LSI Worldwide | YouTube

    Example: This promotional video presented by a school director highlights the unique selling points of their online learning system. The unique academic benefits of your programs are an excellent topic for your promotional videos – particularly when presented by a language expert within your faculty.  What makes your instruction style unique?

    Harnessing the Power of Influencer Marketing

    Language schools can also benefit from partnering with influencers, especially those passionate about language learning or travel. Influencers offer access to a built-in audience that already trusts their recommendations. By working with influencers who align with your institution’s values, language schools can reach potential students who may not have been aware of your programs.

    An effective influencer marketing campaign for a language school might include sponsored posts where the influencer shares their language learning journey, highlighting the value of enrolling in formal programs. Schools can also consider offering affiliate programs, allowing influencers to earn commissions for every student who enrolls through their recommendation.

    Utilizing Data Analytics to Refine Advertising Campaigns

    Data-driven decision-making is at the heart of successful digital advertising. Language schools must continually analyze their campaign’s performance to ensure they’re reaching the right audience and achieving optimal results. Tools like Google Analytics and Facebook Insights can provide valuable insights into which ads are performing well and which need to be adjusted.

    For example, schools can track metrics like click-through rates, conversion rates, and the cost per lead to determine the effectiveness of their campaigns. By continuously monitoring these metrics, schools can make data-driven decisions that maximize their return on investment. Adjustments might include refining audience targeting, improving ad copy, or reallocating the budget to the platforms that yield the highest returns.

    Offering Free Trials or Sample Lessons to Convert Prospects

    One of the most effective ways to convince prospective students to enroll in your language learning program is by offering a free trial or sample lesson. Language learning can be an intimidating prospect, and many students may hesitate to commit without knowing what to expect. By offering a no-obligation sample lesson, schools give potential students a taste of the learning experience, which can be enough to convert them into paying students.

    This strategy works particularly well in digital advertising campaigns where schools can drive traffic to a landing page offering the free trial. Ads promoting a “try before you buy” approach can alleviate apprehension about committing to a full program.

    language learning advertising strategieslanguage learning advertising strategies

    Source: WuKong Education Online | YouTube

    Example: WuKong Education Online offers a trial class to attract their prospects. Trials are an excellent way to convert leads and are particularly effective for online academies. 

    By implementing these language learning advertising strategies, your school can significantly enhance the effectiveness of your digital advertising campaigns. At Higher Education Marketing, we believe that understanding the unique needs of language learners, leveraging innovative tools, and continuously refining your approach is key to driving enrollment and building lasting connections with students.

    Want to create successful ad campaigns?

    Request a Free paid advertising consultation.

    Frequently Asked Questions

    Question: Can you target by language on Google Ads?

    Answer: Yes! Google Ads allows advertisers to create campaigns that specifically target users based on the language settings of their browser or device. You can set up your ads to appear in multiple languages, ensuring that they reach potential students who speak those languages. Additionally, you can create language-specific ad copy and landing pages, enhancing the relevance of your campaigns.

    Question: How does language impact advertising?

    Answer: Simply put, An ad aimed at professionals wanting to learn English for business purposes should be crafted differently from one targeting students hoping to improve their French skills before an international exchange. This approach ensures the content resonates more deeply with potential students, increasing the chances of conversion.

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  • How online learning can help tackle global injustices

    How online learning can help tackle global injustices

    by Sam Spiegel

    How can online learning programmes help tackle systemic global injustices with creative pedagogies? How can universities build effective educational environments and pedagogies to support critical thinking and vigorously challenge contemporary forms of racism, colonialism and inequity?

    These are some of the questions I have reflected on over the past almost 14 years of teaching at the University of Edinburgh. In 2011, I embarked with colleagues at the School of Social and Political Science to develop our school’s first fully online distance learning MSc postgraduate programmes, partnering with an interdisciplinary team spanning the three Colleges  of the University to co-create and co-teach the MSc in Global Challenges. Addressing global development, health and environmental inequalities, with case studies spanning an array of countries, this programme had students from all over the world. The insights and trajectories of our students have been deeply inspirational – many of our students have gone on to do PhDs, work with United Nations organisations, embassies, non-governmental and humanitarian organisations and work in other kinds of practitioner and research careers. In this blog I reflect on the philosophy of the teaching and learning approach we have nurtured – and associated critical conversations about pedagogy.

    We had support from a Principal’s Teaching Award (PTAS) to explore student learning experiences and reflect on our teaching practices, and in 2016 we published an article: ‘Decolonising online development studies? Emancipatory aspirations and critical reflections–a case study’. At the time, it was one of the few critical pedagogy studies to think through ‘international development’ teaching and the risks of replicating colonial logics in online learning modalities (and how to try to counter these). It proposed a critical framework for analysis that took into account barriers to social inclusivity – including the politics of language – that shaped participation dynamics in the programme. It also considered debates regarding critical development course content, rethinking possibilities for bridging counter-hegemonic development scholarship with practice-oriented approaches in a range of social contexts. Our analysis unpacked tensions in tackling intertwined institutional and pedagogic dilemmas for an agenda towards decolonising online development studies, positioning decolonisation as a necessarily unsettling and contested process that calls for greater self-reflexivity.

    Some years ago online learning initiatives were treated with suspicion as a technology craze that could not truly build effective communities of critical learners. This is no longer the case, generally speaking. Our online students have carved out sophisticated learning paths while interacting with ambitious courses – sometimes in live discussions and sometimes in asynchronous discussions that built incredible communities of practice. But there are important online learning-specific pedagogic points to keep in mind, as course instructors craft and adapt approaches to support individual and group learning.

    One is the risk of re-entrenching problematic dynamics of imperial knowledge production, even when intentions are to do exactly the opposite. There is a need to ensure that online learning platforms grapple with colonial legacies and tendencies – including biases that are easily replicable in virtual technology platforms. It is increasingly recognised that ‘decolonising’ is not simply a matter of ‘bringing in’ authors from Global South countries in reading lists. It is also a matter of ensuring that the underpinning pedagogies, assignments, and learning strategies themselves tackle systemic biases that have often shaped the field of ‘international development’ – and doing so from the outset. This may mean inviting students into at-times uncomfortable conversations about ways of understanding histories of dispossession, or ways of thinking about and governing societies; and ensuring that early course activities trouble assumptions – including about what ‘development’ is/means to different people and whose values are prioritised or overlooked. Some students might not normally read the writings of those who fought during liberation wars against colonialism, for example, but might find such readings different and transformative. There are a range of other possibilities, too, from changing the way that case studies are framed – for example, starting with stories of heavily oppressed peoples instead of starting with the technocratic logics of United Nations and government reports.

    Despite global talk of ‘decolonisation,’ there has been a tendency for globally renowned development academics from wealthy countries to dominate reading lists. We have tried in our courses to challenge this – and ensure that activity-focused coursework and online case studies challenge hegemonic assumptions in mainstream policy literature and development discourse. Some of the reflections on our pedagogy were also discussed in a wider influential review article by Shahjahan et al (2022) entitled ‘”Decolonizing” curriculum and pedagogy: A comparative review across disciplines and global higher education contexts’, which notes that ‘decolonization’ has been very differently treated by different educators. Our pedagogy work has also been part of a wider conversation in the scholarly literature on how “precautions need to be taken when incorporating non-Western knowledges into Western universities to avoid mishearing, misrepresenting, exploiting, and decontextualizing them” (Lau and Mendes, 2024; see also Spiegel et al, 2024).

    Relatedly, there is a need to be cautious of ideas about “transfer of knowledge” and instead to embrace values built on reciprocal sharing of knowledge in educational practices (see also Parmentier, 2023). Furthermore, attempts at decolonising development education requires attention to the link between learning strategy and wider institutional practices, including heeding inequities in admissions processes and language barriers in higher education. Our work in developing new online learning pedagogies is just part of the story; we have also been interacting closely with university admissions offices on strengthening approaches to make admissions more inclusive. This has included greater recognition of practitioner qualifications and also, significantly, some modifications in how English language testing requirements were addressed in some of the countries affected. This was especially important in contexts where applicants had demonstrable English language proof, from institutional and/or university experiences, but lived far from test centres and could not afford testing.

    Our article ‘Decolonising Online Development Studies?’ had a question mark in the title, alluding to the ambiguity of interpretation and the uncertainties that may play out over time. It was cited in other PTAS-awarded studies led by other staff members at UoE, supporting further analysis of specific techniques for building online learning communities (see Wood et al, 2021) How these ideas are to be taken forward is an ethically important conversation that relates to the very core of what education seeks to do, requiring ongoing attention to the interplay of values, philosophies, curricula and teaching techniques.

    Dr Sam Spiegel is the director of the Global Challenges MSc programme at the University of Edinburgh, where he serves as the Deputy Director of Research for Knowledge Exchange and Impact at the School of Social and Political Science. He is also a senior lecturer at the Centre of African Studies and has published extensively with colleagues in Zimbabwe and in other regions of the world on migration, displacement, borders, critical pedagogy and social change.

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • The Future of Online Learning Brands

    The Future of Online Learning Brands

    Embracing a “One School” Approach for a Better Student Experience

    Let’s draw a line in the sand. On one side, we have a university campus and its on-ground offerings. On the other side, we have the digital higher education space and the online programs that live within it. 

    Traditionally, this line has been stark and rigid, with universities treating the two modalities as separate entities with dedicated teams, technology, systems, budgets, and strategies. 

    The initial separation was, in part, driven by the perception of online education as a lesser counterpart to its on-ground equivalent. This view may have held some truth in the early stages of digital learning. But the division has come with a cost, as institutions have had to do double the work, which is inefficient. 

    We can all see that significant changes are underway. Traditional educational boundaries are fading, with online learning gaining respect and sophistication. There are online programs that outpace their on-ground counterparts in quality and rigor. We’re looking at a future where traditional, hybrid, and online modalities are integrated, balancing both quality and accessibility. 

    As we leave the comfort of land and head out to sea, embracing a holistic approach is the way forward for universities.

    Separation Comes at a Cost 

    The traditional division between on-ground and online learning modalities increases costs and complicates operations for institutions, weakening their ability to present a unified, powerful brand to prospective students. Here are a few of the pain points: 

    Fragmented Systems

    Multiple Platforms: Utilizing different customer relationship management (CRM) systems, student information systems (SIS), and learning management systems (LMS) introduces inefficiencies. Each platform requires its own set of training, maintenance, and integration protocols. Those protocols often don’t integrate well, either.

    Increased Costs: The need to support various tech stacks and administrative systems significantly drives up operational costs, as resources are duplicated across the board.

    Conflicting Marketing Strategies

    Brand Fragmentation: With separate marketing teams for its on-ground and online programs, an institution risks sending mixed messages to potential students. This can lead to brand dilution and confusion about what the university stands for.

    Measurement Challenges: Disparate strategies make it difficult to track and analyze the effectiveness of marketing efforts. This makes the decisions on where to invest marketing dollars effectively difficult.

    Diluted Resources

    Split Focus: Dividing an institution’s time, talent, and budget between its on-ground and online initiatives means neither receives the full investment needed to thrive. This can result in underperforming programs that fail to meet their potential.

    By managing resources under one unified strategy, universities can maximize the impact of their educational offerings, ensuring that both online and on-ground programs benefit from full institutional support and cohesion.              

    Advances in Online Learning Have Closed the Quality Gap 

    Technology is rapidly advancing, and higher ed is keeping pace with the changes. As institutions become more skilled at applying learning technologies, the following shifts have occurred: 

    • Tech Innovations: Cutting-edge technologies have enabled more interactive and engaging learning environments. Tools such as virtual reality, augmented reality, and artificial intelligence (AI) are being used to enhance classroom interactions and provide personalized learning experiences at scale.
    • Instructional Design: Modern instructional design tailors course content for digital consumption, optimizing learning outcomes. This involves structuring courses to leverage digital tools effectively, ensuring that the quality of online learning is equal to that of traditional classroom learning.
    • Faculty Training: Universities have increasingly invested in training faculty to excel in online settings. This includes equipping them with the skills to use digital tools effectively and to engage students who are not physically present. 

    Today, online courses match on-ground courses in their rigor and depth and offer the flexibility and accessibility that modern students demand. It’s a win-win. The shift isn’t just about maintaining academic standards; it’s about enhancing them to make education more inclusive and adaptable to students’ varied lifestyles.             

    The Case for a “One School” Strategy 

    As the distinction between online and on-ground academic quality becomes murkier, more universities are beginning to embrace a “one school” strategy. This holistic approach integrates online and on-ground modalities into a single, unified brand, ensuring a seamless and coherent student experience. 

    It’s kind of like how my son doesn’t see the athletics department, student advising, and his faculty members as being on different teams with different budget sources. They all make up one thing — his university and the way it feels to be a student. 

    By operating under a single brand, universities can streamline their processes, unify their messaging, and bolster their identity, enhancing their appeal in a competitive educational market. The unified brand experience provides students with a consistent set of resources and support mechanisms, which proves crucial in building trust and satisfaction.

    The shift toward a one school strategy also aligns with the evolving preferences and expectations of students, particularly their growing desire for flexible learning environments. Modern students increasingly favor hybrid experiences — asynchronous learning modules combined with synchronous meetings. This allows them to manage their schedules while benefiting from real-time interactions. 

    Adopting this approach not only improves the overall experience for students but also positions institutions to more effectively manage their resources, enhance their operational efficiency, and strengthen their academic offerings across the board, redefining the educational experience to be more inclusive and adaptable to today’s learners. 

    Adopting a one school approach helps universities accomplish goals such as the following:

    1. Establish a Unified Systems and Technology Stack

    Currently, the existence of different application systems for different modalities often leads to disparate experiences and management challenges, increasing the risk of students falling through the cracks. A unified technology stack can address these issues, fostering a more integrated and seamless educational environment.

    Using the same CRM and SIS systems across an organization can significantly streamline operations in all areas, from marketing through student retention. This unification not only reduces operational costs but also consolidates institutional data, enabling more effective tracking and support of student activities. 

    2. Create an Integrated Marketing Strategy

    Universities often work with multiple marketing agencies that compete against each other using similar keywords but with slightly different visuals and landing pages. Bad idea. This not only dilutes the marketing efforts but also creates confusion for students who are comparing programs. 

    An integrated approach helps streamline these efforts, ensuring a cohesive, clear marketing message that effectively attracts and retains students.

    3. Align Academic and Enrollment Calendars 

    A particularly troubling symptom of separate identities within a university is differing enrollment calendars for online and on-ground offerings. Online programs typically offer more start dates throughout the year. 

    With a single enrollment calendar, however, universities can eliminate this confusion and simplify the experience for students who might engage in both modalities. Additionally, as faculty members frequently teach in both online and on-ground formats, a unified calendar ensures that all students have equal access to faculty resources, regardless of the learning format. 

    A Note on Organizational … Resistance 

    While the theoretical benefits of integrating online and on-ground educational modalities are clear, the practical implementation can face organizational resistance. This stems from the “this is the way we’ve always done it” mindset, presenting real challenges in terms of system integration and cultural adaptation. 

    Addressing these challenges requires a strategic approach and readiness to tackle potential roadblocks. Here are a few things to keep in mind:

    • Data migration from separate systems can quickly become a miserable task. Institutions should consider a phased integration plan with substantial buy-in from technology teams. Prioritizing key areas and establishing a unified data strategy can streamline this process. 
    • Faculty and staff who are accustomed to operating within separate models may have concerns about changes to their job roles, security, workload, and work quality. That’s natural. Engaging stakeholders early, providing clear communication, and offering comprehensive training are important for easing this transition. 
    • Merging marketing strategies might initially increase confusion. A deliberate process beginning with a comprehensive brand audit can help align key messages and value propositions. Starting with a unified marketing plan that leverages institutional strengths can facilitate smoother consolidation, guiding teams toward a cohesive strategy.

    You Don’t Have to Implement the One School Model Alone

    Starting the journey toward overhauling the outdated model and creating a unified experience can be complex and challenging, but you don’t have to navigate it alone. 

    Archer Education is equipped to empower your institution at every step with our growth enablement approach, offering expert guidance in storytelling, technology, audience insights, and data analytics to support a seamless transition to the one school model. Then, once things are up and running, you’ll have the internal knowledge and capacities you need to cast us out to sea. 

    Contact us to learn more about how we can help you integrate your educational offerings and maximize the potential of your institution.

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  • the future of learning design. – Sijen

    the future of learning design. – Sijen

    There is a looming skills deficit across all disciplines currently being taught in Universities today. The vast majority of degree programmes are, at best, gradual evolutions of what has gone before. At their worst they are static bodies of knowledge transmission awaiting a young vibrant new member of faculty to reignite them. Internal reviews are too often perfunctory exercises, seldom challenging the future direction of graduates as long as pass rates are sustained. That is until is to late and failure rates point to a ‘problem’ at a fundamental level around a degree design.

    We, collectively, are at the dawn of a new knowledge-skills-cognition revolution. The future of the professionals has been discussed for some years now. It will be a creeping, quiet, revolution (Susskind and Susskind, 2017). Although we occasionally hear about some fast food business firing all of its front-of-house staff in favour of robotic manufacturing processes and A.I. Ordering services, the reality is that in the majority of contexts the intelligent deployment of A.I. to enhance business operations requires humans to describe how these systems operate with other humans. This is because at present none of these systems score highly on any markers or Emotional Intelligence or EQ.

    Image generaed by Windows Copilot

    Arguably it has become increasingly important to ensure that graduates from any and all disciplines have been educated as to how to describe what they do and why they do it. They need to develop a higher degree of comfort with articulating each thought process and action taken. To do this we desperately need course and programme designers to desist from just describing (and therefore assessing) purely cognitive (intellectual) skills as described by Bloom et.al, and limit themselves to one or two learning outcomes using those formulations. Instead they need to elevate the psychomotor skills in particular, alongside an increasing emphasis on interpersonal ones.

    Anyone who has experimented with prompting any large language model (LLM) will tell you the language used falls squarely under the psychomotor domain. At the lowest levels one might ask to match, copy, imitate, then at mid-levels of skill deployment one might prompt a system to organise, calibrate, compete or show, rating to the highest psychomotor order of skills to ask A.I. systems to define, specify, even imagine. This progressive a type of any taxonomy allows for appropriate calibration of input and output. The ability to use language, to articulate, is an essential skill. There are some instructive (ad entertaining) YouTube videos of parents supporting their children to write instructions (here’s a great example), a skill that is seldom further developed as young people progress into tertiary studies.

    Being able to assess this skill is also challenging. When one was assessing text-based comprehension, even textual analysis, then one could get away with setting an essay question and having a semi-automated process for marking against a rudimentary rubric. Writing instructions, or explanations, of the task carried out, is not the same as verbally describing the same task. Do we imagine that speech recognition technology won’t become an increasingly part of many productive job roles. Not only do courses and programmes need to be designed around a broader range of outcomes, we also need to be continuously revising our assessment opportunities for those outcomes.

    References

    Susskind, R., & Susskind, D. (2017). The Future of the Professions: How Technology Will Transform the Work of Human Experts (Reprint edition). OUP Oxford.

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  • Top Hat Expands AI Capabilities To Further Reinforce Evidence-Based Learning

    Top Hat Expands AI Capabilities To Further Reinforce Evidence-Based Learning

    TORONTO – September 25, 2024 – Leading provider of higher education engagement solutions Top Hat announced today three new innovative additions to its platform’s growing AI capabilities that further the company’s mission of empowering evidence-based learning.

    The new optional features are an extension of Ace, Top Hat’s AI-powered assistant launched in fall 2023, which has already been embraced by more than 40,000 educators and students to foster more impactful learning experiences. On top of helping educators quickly adopt proven teaching strategies and scaling personal support for students, Ace now provides new tools to help foster discussion and practice.

    “Top Hat was founded as a technology company in 2009 with one mission: reimagine the lecture experience. Today, we are rethinking how AI can change the entire higher education experience,” said Maggie Leen, CEO of Top Hat. “Ace wasn’t designed to replace anyone or anything—it was designed to enhance connections between educators and students by facilitating the kinds of evidence-based learning that we know leads to improved outcomes. These new innovations further that capability, while continuing to give educators and institutions complete control over how Ace is used.”

    AI-Generated Discussion Questions

    First among the new features is the ability to use Ace’s AI-powered lecture enhancer to generate discussion questions in a few clicks, allowing educators to encourage more student interactions in classroom sessions. Ace generates the questions from educators’ own lecture slides, making it easy to use the proven strategy of low stakes, frequent assessments to drive student participation. 

    The discussion question generation option is available now to all Top Hat users.

    Expanded Study Assistant Access

    The availability of Ace’s study assistant feature has been expanded to all Top Hat users on desktop and in the mobile app. This gives all students access to the kind of personalized study support normally only available through a tutor, whenever and wherever they need it. Students are already using Ace to break down concepts, find guidance through difficult homework questions, and test their knowledge anytime and anywhere.

    AI-Powered On Demand Practice Sessions

    Ace’s new practice tool lets students independently test their knowledge, when they want and as often as they choose. Students simply start a quick practice session on the Top Hat mobile app, and Ace generates multiple choice questions based on the content in their assignment. They then get instant feedback so they can review their learnings and score in each session, helping build confidence in their understanding of the material.

    Students can now generate practice sessions in Top Hat Interactive eTexts as well as additional content their instructor assigns. 

    What do students think of learning with Ace? They love it. As Arielle Bennett, student at the University of Pennsylvania puts it, “Ace is AMAZING!! It answered all of my questions in a timely, detailed manner and provides the best summaries of the chapter. With Ace, I have taken more precise and in-depth notes and have better understood the course content as well.”

    For more information on how Top Hat is using AI responsibly and securely to foster impactful learning, visit https://tophat.com/ai-guiding-principles/.

    About Top Hat

    As the leader in student engagement solutions for higher education, Top Hat enables educators to employ proven student-centered teaching practices through interactive content and tools enhanced by AI, and activities in in-person, online and hybrid classroom environments. To accelerate student impact and return on investment, the company provides a range of change management services, including faculty training and instructional design support, integration and data management services, and digital content customization. Thousands of faculty at 750 leading North American colleges and universities use Top Hat to create meaningful, engaging and accessible learning experiences for students before, during, and after class.

    Contact press@tophat.com for media inquiries.

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  • Designing Effective Intended Learning Outcomes – Sijen

    Designing Effective Intended Learning Outcomes – Sijen

    I am delighted to release a version of the DEILO: Designing Effective Intended Learning Outcomes on the SenseiLMS platform for individuals self-study, self-paced, learning at USD139.00. The course takes between 3 and 10 hours depending on the depth of engagement. You also have the opportunity, entirely optional, to engage with me virtually by submtting draft ILOs for my review and feedback. The course also allows for a certificate (again totally optional) to be triggered on succesfull completion of the course and a final assessement.

    Please note that individual registration requires an individual’s email rather than a shared email. If you want to review the course with a view to programme, departmental or institutional licensing just drop me an email at courses@sijen.com. Course overview is available here.


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  • The Ultimate Guide to Universal Design for Learning

    The Ultimate Guide to Universal Design for Learning

    Universal Design for Learning (UDL) is a framework that involves using a variety of teaching methods to respond to the needs of all your higher ed students. It is a teaching technique that provides flexibility in how instructional materials are delivered—and is ideal for supporting students of all backgrounds, cultures and abilities.

    Table of contents

    1. What is Universal Design for Learning?
    2. What are the three core tenets of Universal Design for Learning?
    3. Why should you use universal design in your online course?
    4. How can you apply universal design in your online course?
    5. Universal Design for Learning examples
    6. Questions to ask yourself when designing an accessible course
    7. The history of Universal Design for Learning
    8. Bring UDL to life with Top Hat
    9. References

    1. What is Universal Design for Learning?

    Universal Design for Learning (UDL) helps college and university educators create flexible programs that are easy to adapt to the unique needs of all students. This teaching framework involves using many techniques—in everything from course delivery to media use—to reduce barriers and reach every college student.1

    UDL guidelines are put into practice in a variety of facets, including outside of academia. For instance, you may use closed captioning when watching television. Your smartphone can read the information on a website aloud. Meanwhile, automatic doors make grocery stores more accessible. In these three scenarios, UDL helps level the playing field for everyone, regardless of ability.

    The UDL guidelines are presented as a graphic organizer, or a matrix table. Vertically, the principles are grouped under engagement, representation, and action and expression. Horizontally, the UDL principles are presented as access, build and internalize. Each guideline has corresponding checkpoints that include best practices. The graphic organizer helps viewers understand how criteria differ across the three principles. View the table below for a breakdown of the UDL guidelines.

    Provide multiple means of engagement Provide multiple means of representation Provide multiple means of action and expression
    Recruiting interest Perception Physical action
    Sustaining effort and persistence Language and symbols Expression and communication
    Self-regulation Comprehension Executive function

    2. What are the three core tenets of Universal Design for Learning?2

    • Action and expression: This learning approach involves giving students multiple ways to access information. Universal Design for Learning examples include giving students multiple ways to demonstrate that they’ve learned the material.
    • Representation: A key tenet of this approach is providing information in multiple formats. Universal Design for Learning examples include offering students videos, books or interactive demos that cover the material covered in a lecture. Students can then choose the format that best suits their needs.
    • Engagement: This approach is designed to motivate college students in a variety of ways. Universal Design for Learning examples include assigning projects that relate to a student’s background and interests. This pillar may be put into practice through gamification or discussions.

    2.1. Multiple means of action and expression

    This topic covers the ‘how’ of learning. It is also referred to as the strategic network. Each learner navigates the classroom in a different way, and they also express themselves uniquely. If someone has an executive function disorder, meaning they have trouble planning, organizing and problem solving, they will express themselves differently than someone who has a language barrier. For example, some postsecondary students are able to use written communication with ease, while others can only communicate through speech.

    2.1.1. Executive functions

    Executive functions encapsulate a human being’s highest level of skills. This ability allows learners to overcome their impulses to make long-term goals and strategies. Executive functions are limited by the individual’s working memory when executive functioning capacity is devoted to managing “lower level” skills that don’t come as naturally to a person. The individual’s capacity for executive functions can also be lowered by disabilities.

    With universal design for learning, instructors can expand a learner’s executive function by scaffolding—that is breaking up lessons into bite-sized pieces—to ensure they do not use up the learner’s working memory. Educators can help students scaffold executive skills so that they can use them more effectively. Setting goals and creating plans to reach these goals can help. Professors can also support students by helping them self-monitor their progress over time, which helps students guide their practice through the semester. It also helps learners better understand what advice to ask their instructors for.3

    2.1.2. Expression and communication

    Every learner has a different capacity for expression and communication. In addition, various types of media may support different learning styles. For example, a learner who has dyslexia may perform better at expressing their thoughts through verbal conversations versus written essays.

    Educators must provide different modalities for communication. This may involve using various types of media or tools for communication. Professors can help students become more fluent in a variety of communication modalities, which will then lend to independent learning.4

    2.1.3. Physical action

    Interactive software, textbooks and other curricular materials are recognized as Universal Design for Learning examples that can help students understand information. For instance, a postsecondary student may need a different type of workbook if they require assistive technology. These assistive technologies can help students who have disabilities. Some students could benefit from having expanded keyboards or voice-activated switches, for example.5

    With this tenet of UDL, it’s important to vary the methods for response and navigation. This involves creating an accessible learning environment that all students can thrive in. The second part of this UDL principle involves opening doors to the tools that will create equal opportunity.

    2.2. Multiple means of representation

    This topic can be considered the ‘what’ of learning. It’s also referred to as the recognition network. Every learner absorbs the information that is presented to them in a different way. While a sensory or learning disability may cause this difference, cultural differences and different personalities may also affect how the student learns.

    2.2.1. Comprehension

    The goal of education is to help learners turn information into knowledge that they can apply in their everyday lives. With Universal Design for Learning, educators should get higher ed students involved in transforming and gathering usable knowledge. Gaining usable knowledge is an active process, so students need to be involved in order for this process to work. This means students need to use skills like consumption, categorization and active memorization. They must also learn how to integrate new knowledge with their prior understanding of the subject. The best Universal Design for Learning example here involves relying on organizers such as concept maps to help students visually draw connections between learning units. Metaphors, stories and analogies are also effective in helping students see the importance and relevance of topics.

    To achieve these goals, instructors must present information in an accessible way. They should connect the information to previous experiences and offer background information as well. They can highlight relationships, patterns and information so that students can see how the information relates to their goals and other knowledge. Through breaking up lessons into digestible amounts, professors can support students as learners find meaning in their new knowledge and process the information. Finally, educators can help students apply information to new contexts.6

    2.2.2. Language, mathematical expressions and symbols

    Students interpret linguistic and non-linguistic symbols in different ways. While symbols like division signs provide clarity for some students, others do not understand specific symbols. Likewise, college students attribute different meanings to pictures or words based on their familial backgrounds and culture.

    Because of this, educators must provide alternative representations for students. They should clarify different symbols, vocabulary, mathematical notations and syntax. If there is a pattern in different equations, grammar or musical notations, they should be explicit about it. When necessary, instructors should use translations, graphics, movement, activities, simulations, images and videos to make learning active.7 Try pairing a chemistry formula with an illustration or simulation to put this principle into practice.

    2.2.3. Perception

    Provide the same information through formats that stimulate different senses—ranging from sight, hearing or touch—to make lessons perceptible to learners. This practice will help students absorb information through audio, tactile or visual means. Instructors should also give students formats that can be adjusted such as text that can be increased in size. Other examples of perception include offering alternatives for video and auditory information.8 Such examples are providing videos featuring American Sign Language (ASL) and complementing audio clips with transcripts.

    2.3. Multiple means of engagement

    Providing multiple means of engagement can be thought of as the ‘why’ of learning. It’s also referred to as the affective network. Every college student is motivated in a different way academically. Likewise, students have different learning styles. While some love spontaneity, others will only feel comfortable when there is a daily routine followed in the classroom. Additionally, some prefer to work alone or in groups.

    2.3.1. Self-regulation

    Ideally, the learning environment should support and encourage the student’s motivation. When students are in higher education, they should be encouraged to learn how to regulate their own emotions and become self-motivated. By regulating their emotions, students can better cope with changes in their environment. A Universal Design for Learning example includes asking students how they’re feeling today on a scale of 1-5 to understand their needs and any accommodations.

    Postsecondary students frequently learn how to self-regulate by observing their professors. Virtual classrooms can encourage this skill by modeling motivation and self-regulation. Then, educators can prompt students to use these abilities in real life. Instructors should discuss their expectations and help students set personal goals. They can support students as they self-assess their abilities and become more aware of their mistakes. Over time, students can learn how to develop healthy emotional responses to a variety of events.9

    2.3.2. Sustaining effort and persistence

    In order for a student to learn, they must make an effort to pay attention in class. If a student is motivated correctly, they can focus and make a sustained effort in the classroom. Each learner self-regulates in a different way, and these disparities are often due to their motivation levels. Other factors like contextual interference—a disruption in the motor learning phenomenon that affects how people learn and practice new skills—and self-regulation skills can also impact the student’s concentration. This is caused in part by the learner not seeing the value of certain goals and objectives.

    Educators can support students by providing different resources to help them learn. Students are more likely to rise to the expectations set to them, so teachers should provide the tools that students need to succeed and help them achieve a certain level of understanding. When introducing goals, instructors should also discuss why each goal matters—put into practice through detailed criteria—so that students feel motivated to achieve each objective.10

    2.3.3. Recruiting interest

    If the information does not engage the student’s interest, it is essentially inaccessible. Students must be able to absorb and process information in their minds. Each student is interested in different topics of discussion, so teachers must figure out how to gauge their interest in different ways.

    Instructors can attract the student’s interest by providing multiple choices whenever it is possible to do so. By allowing for individual choices and autonomy, educators can empower students to take control of their learning. Teachers should also connect the subject matter to experiences outside of the classroom. If university students believe the subject matter has value, they are more likely to be interested in learning it. Finally, teachers should attempt to eliminate distractions so that students have a safe space to learn new information.11

    3. Why should you use universal design in your online course?

    When using the UDL framework in an online course, you create equal opportunity for students of different backgrounds and abilities to learn the course material. If you are only teaching students in one specific way, many of your students may not be learning the information properly. Universal Design for Learning can help you make your course accessible to all types of learners.

    When using the UDL framework in an online course, you create equal opportunity for students of different backgrounds and abilities to learn the course material.

    4. How can you apply universal design in your online course?

    When using the principles of UDL in your online course, consider the course’s engagement, representation, action and expression goals. Here are four ways to put Universal Design for Learning examples to use in your class.

    4.1. Syllabus

    Your course syllabus shows college students what they will be learning in the upcoming quarter. It should give students multiple ways to engage with the content, such as through class readings, podcasts, webinars and guest lectures. The syllabus can communicate regular routines, assessment formats and expectations. It should also include the ways that students can access the course content. Consider adding headers and subheadings in your syllabus to make it accessible for screen readers. Download Top Hat’s syllabus template now, available in either Google Docs or Word format.

    4.2. Course materials

    To follow the principles of universal design, you should select an array of course materials. Instead of only using a textbook, your course can incorporate podcasts, discussion boards, essays, videos and physical activities. By changing the way students can absorb information, you can make the course information accessible to every student.

    4.3. Assessment

    While some students can take a written test without any issues, others have trouble reading written tests or turning them in. In the realm of assessment, Universal Design for Learning examples might include using video conferencing software to measure student understanding. Depending on the coursework, you could also use assessment techniques like recorded videos.

    4.4. Teaching

    In order to make your course more accessible, vary the way you teach your course. Images, graphs and textbooks are effective in helping students understand information. Some students learn better through audio tracks, so you may want to use a recorded lecture, video or podcast as well. In addition, you can teach students through discussion groups and other techniques as well.

    Top Hat’s Student Engagement toolkit is packed with templates and strategies to create accessible assessments, lesson plans and classroom discussions. Access now.

    5. Universal Design for Learning examples

    The following list includes Universal Design for Learning examples that you can use to create an equitable and accessible learning environment. You can also create other feedback, assignment and learning options that help diverse learners master the course material in your class.

    5.1. Assignment options

    Students can achieve the course’s learning objectives through a variety of assignment styles. Beyond traditional homework, students can also submit video recordings of a presentation or speech. They can alternatively create comic strips or podcasts. Another Universal Design for Learning example involves flexible assignment due dates. This policy accommodates students who may have obligations outside of class, such as work or family responsibilities, or who may need additional time due to disabilities or health issues.

    5.2. Regular feedback

    In order for students to improve, they must regularly receive detailed feedback. Formative assessments can help with this goal, where the student’s ongoing learning is monitored. These assessments also provide feedback that educators can use to improve their course delivery.

    5.3. Digital and audio text

    Textbooks are just one way that university students can learn. Audiobooks and text-to-speech programs can also help. In addition, you can use audio transcripts and videos with closed captions for students who require assistive technologies. Professors can use multiple modes of communication to convey information, including verbal instructions, written handouts, visual aids, and online resources. These specific Universal Design for Learning examples help students with diverse language abilities, learning styles, and sensory preferences to comprehend the material effectively.

    6. Questions to ask when designing an accessible course

    6.1. Multiple means of engagement

    1. Does the course encourage independent student responsibilities? In order for college students to learn, they have to be motivated and engaged. When students work independently on coursework, they feel responsible for the outcome. They also become more engaged in studying the material. Consider facilitating surveys or a student interest inventory at the start of the semester to gauge interests, hobbies and strengths. You can then use this information to tailor units of study accordingly.
    2. Can students complete at least some course content at their own pace and in any order they wish? Everyone learns at a different pace. When the course moves too quickly, students can fall behind. Over time, this can cause students to lose motivation. Letting students learn at their own pace in a blended or online course acknowledges their unique circumstances and provides them with the time they need to engage with the course material. Consider implementing an assignment ‘grace period’ to allow students to plan their schedules accordingly based on priorities.
    3. Are course learning goals and outcomes clear? When students are confused or lost, it is impossible for them to become engaged in the course material. You can remove this obstacle by clarifying your learning goals. When students know what to expect and what they need to do, they are more likely to achieve the course’s goals.

    6.2. Multiple means of representation

    1. Is the course content provided in multiple ways? With Universal Design for Learning, the goal is to help postsecondary students from all backgrounds and abilities. Students may have visual or aural impairments or have a disability. They may also come from a culture where subject matter is taught differently. Ideally, your course content should be provided through multiple techniques so that everyone has an equal opportunity to learn. Universal Design for Learning examples include complementing course readings with interviews or videos.
    2. Do learning opportunities and assignments use students’ prior knowledge? You can help students retain information by connecting it to their prior knowledge. You can show how new information relates to a previous class or personal experience. Sometimes, you can even assign students the task of reflecting on everything they have learned and how the new topics related to their personal experiences.
    3. Does the course have interactive learning activities online? If you are teaching online, ensure you have multiple ways to get students involved. Interactive activities help students feel like active participants in the learning process. Because students are more likely to learn when they are actively involved, this technique is extremely important for online learners. It ensures that students are just as motivated in their studies, even from a distance. Complement lectures or readings with simulations or other opportunities for students to apply their knowledge.

    6.3. Multiple means of action and expression

    1. Have you provided students with note taking support? There are many different disabilities that can make it difficult for students to take notes. To help your students, offer them multiple ways to take notes in class. They can use videos, audio recordings or written techniques to recall information. Some students may also benefit from making graphs or drawings of the new course material.
    2. Does the course include a variety of assessment methods? While some students can take written tests, this is not the best way to assess every student. Universal Design for Learning examples that support a flexible assessment strategy include video interviews, recordings, posters and other techniques. If you use written tests, you may need to offer support such as audio recordings of the questions and answers. Balance summative assessments with low stake formative assessments that enable students to receive more regular and timely feedback.
    3. Are college students encouraged to communicate with faculty and classmates in the course? Open communication between faculty and students—and especially on the student-student level—helps many learn and absorb new information. Ideally, instructors should offer multiple ways for students to communicate with their classmates and teachers. Universal Design for Learning examples could include using online forums, video conferences, interviews or essay feedback to host conversations with students.

    Our Teaching with Top Hat Toolkit offers videos and helpful resources to design an accessible learning community in our platform. Browse the toolkit today.

    7. The history of Universal Design for Learning

    Originally, this technique started out as an architectural concept. In architecture, universal design refers to creating designs that appeal to everyone. These designs must also comply with the Americans with Disabilities Act (ADA). Because of the ADA, many schools began using inclusive facilities and providing equal access to their courses. Originally, the idea of universal design in architecture was created by architect Ron Mace at North Carolina State University.

    In 1984, the Center for Applied Special Technology (CAST) was formed. CAST applied the original universal design guidelines to the educational space as a means of facilitating reform. Today, the CAST website houses plenty of instructional design tips and professional development strategies to make the postsecondary education experience more accessible.12

    8. Bring UDL to life with Top Hat

    Top Hat’s feature suite ensures your students have access to an equitable learning environment. Postsecondary students are able to learn from anywhere—the platform’s offline mode still lets students complete their homework assignments, even without having an Internet connection. Similarly, students can use multiple devices to engage with content stored in Top Hat. Top Hat is compatible with assistive technologies such as screen readers, plus keyboard navigation makes it simple to navigate through content.

    Outside of class time, alternative text on images in textbook readings helps students using screen readers understand the visuals alongside the text. Instructors can personalize the learning experience for individual students by customizing assignment due dates and grade weights. This ensures students have multiple ways to express their knowledge—and at a time that suits them.

    Top Hat’s accessibility features create a level playing field in your course. Learn more about what Top Hat can do for your students here.

    9. References

    • Morin, A. (n.d.). What is Universal Design for Learning (UDL)? Understood. https://www.understood.org/en/learning-thinking-differences/treatments-approaches/educational-strategies/universal-design-for-learning-what-it-is-and-how-it-works
    • CAST. (n.d.). The UDL Guidelines. http://udlguidelines.cast.org/
    • CAST. (n.d.). Executive Functions. http://udlguidelines.cast.org/action-expression/executive-functions/executive-functions
    • CAST. (n.d.). Expression & Communication. http://udlguidelines.cast.org/action-expression/expression-communication
    • CAST. (n.d.). Physical Action. http://udlguidelines.cast.org/action-expression/physical-action
    • CAST. (n.d.). Comprehension. http://udlguidelines.cast.org/representation/comprehension
    • CAST. (n.d.). Language & Symbols. http://udlguidelines.cast.org/representation/language-symbols
    • CAST. (n.d.). Perception. http://udlguidelines.cast.org/representation/perception
    • CAST. (n.d.). Self regulation. http://udlguidelines.cast.org/engagement/self-regulation
    • CAST. (n.d.). Sustaining Effort & Persistence. http://udlguidelines.cast.org/engagement/effort-persistence
    • CAST. (n.d.). Recruiting Interest. http://udlguidelines.cast.org/engagement/recruiting-interest
    • OCALI. (n.d.). History of UDL. https://www.ocali.org/project/learn_about_udl/page/udl_history

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  • The essential PLUS for returning to learning at Liverpool by Sarah Hanson – ALL @ Liverpool Blog

    The essential PLUS for returning to learning at Liverpool by Sarah Hanson – ALL @ Liverpool Blog

    If you are a mature student, returner to learning or someone who has experienced a disrupted education, you may be anxious about the support available for anyone not familiar with higher education and its challenges.  Starting your higher education journey is one of the most exciting times of your life, but we realise you might have some concerns as well. Whatever they might be, you don’t need to worry as the University of Liverpool offers lots of support.

    Our Student Services team, who offer a huge range of services, including mental health support like counselling, a Mental Health Advisory Service and wellbeing support including self-help guides, workshops and events. They also provide financial advice, including guidance on managing the rising cost of living and support for disabled students through initiatives like Disability Coaches, a peer support service of trained students with lived experience of disability and accessing disability support. Disability Coaches can help with initial enquiries, support plans, obtaining medical evidence and Disabled Students’ Allowance (DSA).

    The Liverpool Guild of Students offer free and confidential advice to all students about the options available to you, covering academic, housing, wellbeing issues and more. Through the Guild you can  access a huge range of Societies, providing a brilliant opportunity to make new friends through shared interests. They also provide schemes like Give It A Go and lots of volunteering programmes, giving you the chance to enhance your student experience.

    From September 2024, Go Higher students will be able to access Liverpool Plus, a brand new post-entry support programme. Including an Enhanced Welcome package, 1-2-1 support with your transition into first year, bespoke events with University services like Global Opportunities and Libraries, and priority access to schemes like the Liverpool Advocate programme.

    With Liverpool Plus, we’ll provide the support you need to make the most out of your time at University

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  • What Are Student Learning Outcomes?

    What Are Student Learning Outcomes?

    Learning outcomes are descriptions of the abilities, skills and knowledge that are used for assessing student learning. Learning outcomes should outline what students possess and can demonstrate upon completion of a learning experience or set of experiences. When developing a list of student learning outcomes for educators to set as curriculum objectives to improve student learning, consider the following recommendations:

    How to Build Student Learning Outcomes

    Choose between 3-5 learning outcomes: You should choose a sufficient amount of learning outcomes to ensure student progress can be measured without becoming overly complicated for educators to assess. It is also worthwhile to point out that not all educational activities will assess all learning outcomes. Each educational activity can assess students’ development and comprehension focusing on 1-2 student learning objectives for each class. Less than 3 objectives likely mean that student learning objectives are not robust enough for an entire course.

    Learning outcomes should be straightforward: The outcomes identified and described in your plan should be concise and simple. They should avoid complex phrasing or compound statements that mesh more than one statement together to communicate effectively. Each learning outcome should focus on the development of one skill or the meeting of one goal in order to be straightforward and ensure effective learning.

    Learning outcomes should be expressed in the future tense: It is very important for the proper implementation of student learning outcomes that they are expressed in the future tense. The statement should express what an individual student should be able to do as the result of specific instruction or educational activity. Outcomes should involve active learning, and be observable so they can be quantified for examining key student success metrics through learning assessment. They should create and make use of information literacy skills.

    Learning outcomes should be realistic: In order to ensure student learning outcomes are successful, they must be attainable for the students for whom they are designated. Outcomes need to be designed with students’ ability, their initial skill sets, cognitive development and the length of the institutional time frame (a week, a semester, etc) designated to attain these skill sets in mind. Further, they should also align with the material for teaching to students.

    Learning outcomes should align with the curriculum: The learning outcomes developed should be consistent with the curriculum objectives within the program and discipline in which they are taught. This is especially important when interpreting assessment results to analyze where changes in instruction should be made. Curriculum mapping is one example of an effective way to ensure that chosen learning outcomes correspond to the designated curriculum. A curriculum map is a diagram that explains which learning outcomes are plotted against specific program courses. This helps ensure that learning goals are reached in a timely manner.

    Methods of Constructing Learning Outcomes

    Implementing taxonomies: Taxonomies of learning experiences and student outcomes can be useful outlines for developing thorough and insightful lists of student outcomes. Taxonomies classify and compartmentalize the different types of student learning. Taxonomies usually follow a structure that divides learning into three categories. The first is the cognitive domain, which has six levels, ranging from the simple recall or recognition of facts, as the lowest level, up to increasingly more complex and abstract mental levels, followed by the highest order which is classified as evaluation. The second domain is the affective domain involves our feelings, emotions, and attitudes. This domain includes the ways in which humans deal with things emotionally, such as feelings, values, appreciation, enthusiasm, motivations, and attitudes. The final domain is the psychomotor domain, which focuses refers to the motor skills learners are expected to have acquired and mastered at each stage of development.

    Bloom’s Taxonomy of Educational Objectives (1956) is one traditional framework for structuring learning outcomes. Levels of performance for Bloom’s cognitive domain include knowledge, comprehension, application, analysis, synthesis, and evaluation. These categories are arranged in ascending order of cognitive complexity where evaluation represents the highest level. There are six steps within Bloom’s Taxonomy to achieve learning outcomes. The first step is knowledge, which focuses on knowing and remembering important facts, concepts, terms, principles or theories. The second step is comprehension, which focuses on the understanding of specific learning concepts or curriculum objectives. The third step is application, which focuses on skills and knowledge applications to solve problems. The fourth step is analysis, which focuses on identifying different structures and organizations of specific concepts or subjects, identifying relationships and different moving elements within an organization. The fifth step is synthesis, which focuses on the creation and integration of new ideas into a solution, in order to propose an action plan and potentially formulate a new classification scheme by using critical thinking. The sixth and final step in Bloom’s Taxonomy is evaluation, which judges the quality of knowledge more broadly or a specific learning concept based on its adequacy, use, value or logic.

    Using power verbs: When constructing learning outcomes, it is important to make use of concrete action words that are able to describe and quantify specific action that is observable and measurable.

    Using a Curriculum Map: Once learning outcomes have been developed and approved, making use of a curriculum map can help in viewing how the outcomes developed are being met in each course at an institution. A curriculum map is a straightforward way to visualize the ways in which an educator or institution can list learning outcomes in the rows and the program courses in the columns to demonstrate which courses contribute to each learning outcome. In each cell, letters can be placed to indicate how the course relates to the learning outcome. Use the letters “I,” “R,’ and “E” to identify which courses in the program “introduce”, “reinforce,” or “emphasize” the corresponding learning outcomes. By putting the curriculum maps into place, educators can watch for unnecessary redundancies, inconsistencies, misalignments, weaknesses, and gaps in their learning outcomes in order to optimize them for student success in their program review.

    Measuring Student Learning Outcomes

    Assessment of student learning outcomes: Assessment is a systematic and on-going way of collecting and interpreting information in order to analyze its effectiveness. The academic assessment process can also provide greater insight into how well learning outcomes relate and correspond to the goals and outcomes developed to support the institution’s mission and purpose. An ideal learning outcomes assessment process aims to answer the questions of what an institution is doing and how well it is doing it. Assessments begins with the expression of learning outcomes and course learning. The key to writing measurable outcomes involves describing the first three components: firstly analyzing the outcome, secondly, determining the method of assessment, Third, involves recognizing the criteria for success, as part of the student-centered assessment cycle.

    Program and Performance outcomes: program and performance outcomes describe the goals of a program rather than focusing on what students should know, do or value at the end of a given time period. Program outcomes can be as one-dimensional and simple as a completion of a task or activity, although this is not as meaningful as it could be and does not provide the educator with enough information for improvement. To accomplish the latter, educators and department heads should try to assess the effectiveness of what a given program has set out to accomplish. Performance outcomes usually have quantitative targets and specific timelines.

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