Tag: Leveraging

  • From Intuition to Intelligence: Leveraging Data to Guide Academic Portfolio Strategy

    From Intuition to Intelligence: Leveraging Data to Guide Academic Portfolio Strategy

    In today’s competitive higher education landscape, institutions can no longer afford to rely on instinct alone when it comes to academic program planning. The stakes are too high and the margin for error too slim. 

    Leaders are facing increasing pressure to align their portfolios with market demand, institutional mission, and student expectations — all while navigating constrained resources and shifting demographics. 

    The good news? You don’t have to guess. Market intelligence offers a smarter, more strategic foundation for building and refining your academic program mix. 

    Why program optimization matters now more than ever 

    Most institutions have at least one program that’s no longer pulling its weight — whether due to declining enrollment, outdated relevance, or oversaturated competition. At the same time, there are often untapped opportunities for growth in emerging or underserved fields. 

    But how do you decide which programs to scale, sustain, or sunset? 

    Optimizing your portfolio requires more than internal performance metrics. It calls for an external lens — one that brings into view national and regional trends, labor market signals, and consumer behavior. When done effectively, academic portfolio strategy becomes less about trial and error, and more about clarity and confidence. 

    The first step: Start with the market 

    The strongest portfolio strategies begin with robust external data. At Collegis Education, we draw from sources like the National Center for Education Statistics (IPEDS), Lightcast labor market analytics, and Google search trends to assess program performance, student demand, and employment outlooks. 

    National trends give us the big picture and a foundation to start from. But for our partners, we prioritize regional analysis — because institutions ultimately compete and serve in specific geographic contexts, even with fully online programs. Understanding what’s growing in your state or region is often more actionable than knowing what’s growing nationwide. 

    Our proprietary methodology filters for: 

    • Five-year conferral growth with positive year-over-year trends 
    • Programs offered by a sufficient number of institutions (to avoid anomalies) 
    • Competitive dynamics and saturation thresholds 
    • Job postings and projected employment growth 

    This data-driven process helps institutions avoid chasing short-term trends and instead focus on sustainable growth areas. 

    Ready for a Smarter Way Forward?

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    Data in action: Insights from today’s growth programs 

    Collegis’ latest program growth analyses — drawing from 2023 conferral data — surface a diverse mix of high-opportunity programs. While we won’t detail every entry here, a few trends stand out: 

    • Technology and healthcare programs remain strong at the undergraduate level, with degrees like Computer Science and Health Sciences showing continued growth. 
    • Graduate credentials in education and nursing reflect both workforce need and strong student interest. 
    • Laddering potential is especially evident in fields like psychology and health sciences, where institutions can design seamless transitions from associate to bachelor’s. In fields such as education, options to ladder from certificate to master’s programs are growing in demand. 

    What’s most important isn’t the specific programs, it’s what they reveal: external data can confirm intuition, challenge assumptions, and unlock new strategic direction. And when paired with regional insights, these findings become even more powerful. 

    How to turn insight into strategy 

    Having market data is just the beginning. The true value lies in how institutions use it. At Collegis, we help our partners translate insight into action through a structured portfolio development process that includes the following: 

    1. Market analysis: Analyzing external data to identify growth areas, saturation risks, and demand signals — regionally and nationally. 
    1. Gap analysis: Identifying misalignments between current offerings and market opportunity. 
    1. Institutional alignment: Layering in internal metrics — enrollment, outcomes, mission fit, modality, and margin. 
    1. Strategic decisions: Prioritizing programs to expand, launch, refine, or sunset. 
    1. Implementation support: Developing go-to-market plans, supporting change management, and measuring results. 

    By grounding these decisions in both internal and external intelligence, institutions can future-proof their portfolios — driving enrollment, meeting workforce needs, and staying mission-aligned. 

    Put data to work for your portfolio 

    Program portfolio strategy doesn’t have to be a guessing game. With the right data and a trusted partner, institutions can make bold, confident moves that fuel growth and student success. 

    Whether you’re validating your instincts or exploring new academic directions, Collegis can help. Our market research and portfolio development services are built to support institutions at every step of the process — with national insights and regional specificity to guide your next move. 

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • Leveraging European Partnerships in Medical Education

    Leveraging European Partnerships in Medical Education

    By Ivan Dimitrov, Digital Marketing Expert at Medlink Students.

    The United Kingdom faces a critical shortage of medical professionals, a problem exacerbated by the limited availability of medical school places.

    Each year, thousands of aspiring doctors compete for a finite number of spots, leaving many qualified candidates unable to pursue their dreams of contributing to the healthcare system. This bottleneck not only cuts down individual potential but also intensifies the workforce gap in the UK National Health Service (NHS).

    However, there is hope, as innovative solutions are already being tried out. Additionally, new ideas, like partnerships with reputable European universities, present a unique opportunity to address these challenges while opening new pathways for aspiring medical students.

    The Problem: Limited Medical Education Opportunities in the UK

    UK medical schools are oversubscribed, with only a fraction of applicants securing a place each year. For instance, in 2023, only around 7,000 places were available for about 27,000 applicants, leaving thousands of capable students unable to pursue medical education domestically. Those potential students can afford medical school, but there are no seats available for them in the UK.

    This situation places immense pressure on the healthcare system, which is already grappling with severe understaffing and increased demand. Published data suggests there were 125,572 vacancies (9%) in the NHS between March and June 2023. The broader economy also suffers, as estimates suggest poor health outcomes cost the UK between £30.7 billion to £138 billion annually, depending on the research cited.

    Meanwhile, the demand for medical education continues to rise, with applications increasing by nearly 30% over the last decade. However, this increase remains insufficient to meet demand, even though the workforce has grown by 18% between 2018 and 2022, largely driven by international medical graduates (IMGs)

    Even with the planned expansion of UK medical school places, which is already underway, the demand for healthcare professionals is projected to far surpass supply in the foreseeable future.

    The Obvious Long-Term Solution: Expanding UK Medical Schools

    The most logical long-term solution is to expand the UK’s medical school capacity. This initiative is already underway in various forms, including the addition of new medical school seats and pilot programmes like doctor-degree apprenticeships. However, scaling up these efforts requires significant time, planning, and financial investment, which comes with uncertainty. 

    In the meantime, the NHS faces mounting pressures. Currently, over 25,000 doctors registered with the GMC are aged 60 or older and nearing retirement. Without urgent action to fill this gap, the healthcare system will continue to struggle to meet demand.

    While long-term plans are vital, they cannot meet the immediate need for doctors. This is where short-term solutions, such as leveraging partnerships with European universities, can play a critical role.

    A Policy Proposal: Partnering with European Universities as a Short-Term Solution

    To address the urgent need for more doctors, the UK government can explore strategic partnerships with European medical schools. Such partnerships could alleviate the strain on the domestic system while ensuring students receive high-quality, GMC-approved training abroad.

    Key components of the proposal:

    1. Hand-picked, Accredited Medical Schools

      Partnering with select European universities ensures that students receive an education that meets UK standards. These partnerships would focus on medical schools that offer training recognised by the General Medical Council (GMC), guaranteeing seamless integration into the NHS upon graduation.

      But would this approach cost more? Not necessarily. Tuition for UK medical students is currently capped at £9,250 per year, while many European medical schools charge between €3,000 and €18,000 annually. Factoring in lower living costs across much of Europe, studying abroad could be an affordable alternative for many students.

      Even if the UK government were to subsidise part of the cost (an entirely political decision), the potential savings from addressing workforce shortages and improving public health could far outweigh the expense. With healthcare-related economic losses estimated to be at least £30 billion annually, the return on investment is compelling.

      2. A National Branding Campaign for Medical Education Abroad

      To overcome stigma, the government could launch a branding campaign to highlight the benefits of studying medicine abroad and emphasise the value of returning to serve in the NHS after graduation. Such a campaign would promote healthcare careers and position international education as a prestigious and viable path for aspiring doctors.

      3. Financial Accessibility for Students

      To ensure equitable access, the government could negotiate tuition discounts at partner universities or provide scholarships for a small number of students. This would not only serve as a great motivator but also open opportunities for lower-income students and diversify the future medical workforce.

      Medlink Students is currently taking advantage of this approach by partnering with select universities in the Caribbean to give a broader range of students access to high-quality medical education. 

      Expanding this concept to European institutions could create a broader pool of skilled graduates ready to serve the NHS. This method can also secure a steady influx of motivated students to the partnered medical schools, improving their standings and boosting the local economy.

      4. Return-to-Service Agreements

      To ensure the investment benefits the NHS, students could sign contractual agreements committing to work within the UK healthcare system for a specified period after completing their training. Similar approaches have already been successfully employed in other countries that offer scholarships tied to public service commitments.

      While some may argue that students could break these agreements, existing data suggests otherwise. In 2022, 52% of new doctors joining the GMC register were IMGs, showing the strong appeal of the NHS as a workplace. UK students with familial and social ties at home are even more likely to return.

      Not coming back to the UK to practise would be an extreme exception, not the norm.

      Learning from International Examples

      Many countries have implemented programmes to address medical workforce shortages by partnering with international institutions. For instance:

      • Saudi Arabia: Saudi Arabia encourages students to study abroad with scholarships but requires them to return for mandatory public service. The UK could adopt a similar return-to-service model, ensuring overseas-trained doctors contribute directly to the NHS workforce.
      • Malaysia: Malaysia sponsors students to study in selected universities abroad under agreements prioritising national healthcare staffing. The UK could use this approach to target shortages in high-demand regions or specialities.
      • Singapore: Singapore integrates scholarships, branding campaigns, and competitive salaries to attract and retain healthcare talent. This comprehensive strategy demonstrates how financial incentives and targeted marketing can strengthen the healthcare pipeline.

      These examples demonstrate how well-designed policies can address workforce gaps while maintaining financial and political feasibility.

      What’s in it for European Universities?

      European universities do not face the same capacity constraints as the UK, and many universities actively seek to attract international students.

      Countries like Bulgaria, Georgia, Poland, Hungary, the Czech Republic, and others have long-established medical programmes that cater specifically to international students. These programmes provide high-quality, accredited, and internationally recognised medical education in English.

      These programmes typically run parallel with domestic ones, meaning that an influx of UK students would not displace local applicants but would instead guarantee a steady intake of motivated international students. In fact, many universities are actively expanding their capacity to accommodate more international enrolment to increase revenue and demonstrate their ability to adapt to evolving needs and external pressures.

      This makes partnerships feasible without creating strain on current educational systems. On the contrary, partnering with the UK presents substantial benefits for European medical schools, including:

      • Financial Stability: European universities could benefit from a steady stream of tuition income, particularly if the UK government negotiates direct subsidies or covers part of the costs through scholarships. This model has proven effective for institutions hosting scholarship-funded students from Saudi Arabia and Malaysia.
      • Reputational Gains: Collaboration with the UK and GMC recognition could enhance the standing of partner universities globally, attracting further international students.
      • Economic Impact: Hosting UK students would bring economic benefits to local communities, creating demand for housing, goods, and services.

      Additionally, with the support of specialiсed agencies to assist students in managing their documents and application processes, the influx of students can be efficiently handled. Consequently, implementing partnerships with European medical schools is not only a matter of negotiation but also a viable and realistic political decision for the UK. 

      Conclusion

      By initiating partnerships with European universities, the UK government can expand opportunities for aspiring medical students, reduce NHS workforce shortages, and make the dream of becoming a doctor more accessible to all. This potential policy would not only bridge the current gap but also create a more resilient and inclusive healthcare system for the future.

      While expanding domestic medical school capacity remains essential, international collaboration offers an immediate, cost-effective solution to bridge the gap. By combining political will, financial support, and a focus on equitable access, the UK can turn its healthcare challenges into opportunities for growth and innovation.

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