Tag: Marketing

  • Higher Education Marketing Job Titles and Salaries

    Higher Education Marketing Job Titles and Salaries

    Elevate your marketing team with strategic expertise

    Does your higher education marketing team have what it takes to capture the attention of right-fit students in a competitive landscape? Marketing budgets can be tight, but without the right mix of talent, increasing your ability to reach and convert key audiences, clearly connect upstream efforts to enrollment outcomes, and producing actionable marketing intelligence will be a constant challenge.

    Dive into our latest infographic to uncover the key roles essential for enhancing the student journey and driving a robust return on investment.

    If you hired them all, you could spend $1M+ in annual salaries alone. But you don’t need all the roles all the time. Hire the ones you do and outsource the part-time or specialized roles where you can.

    Partner with Collegis to expand your marketing approach

    Ready to assemble a marketing super team that engages students with personalized, AI-driven experiences at scale? Join forces with Collegis Education to access tailored marketing services that maximize the data, tech, and talent you already have.

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  • Top 12 Marketing Project Ideas

    Top 12 Marketing Project Ideas

    What are the benefits of working on MBA marketing projects?

    MBA marketing projects let students use their book knowledge in real business situations. They learn skills like market research, data analysis, and strategy making. Plus, they make professional contacts that could help their careers later.

    What are some popular topics for MBA marketing projects related to branding and positioning strategies?

    Popular topics include checking brand value and making strategies for changing or refreshing a brand. Students also work on creating marketing plans to improve a brand’s image and stand out in the market.

    How can MBA marketing projects help students understand consumer behavior and develop effective retention strategies?

    These projects look into what makes customers loyal and how they make buying decisions. They focus on managing customer relationships, improving customer happiness, and making a brand stand out from others.

    What are some emerging trends and innovative strategies that MBA marketing projects might explore?

    Projects might look into digital marketing, using artificial intelligence in marketing, and how social media fits into marketing plans. They also cover using games in marketing and how data changes marketing strategies.

    Where can MBA students find inspiration for their marketing project topics?

    Students can get ideas by looking at industry trends, studying case studies, and doing market research. Talking to professors, industry experts, or going to marketing events can also give them new ideas and insights.

     

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