Tag: Matters

  • The Human Touch: Why AI in Higher Ed Matters

    The Human Touch: Why AI in Higher Ed Matters

    Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage. And, at the center of all of this is a profound passion for making a real difference in students’ lives and a deep commitment to the unique mission of each university.

    The exciting prospect I see now is how artificial intelligence can actually empower us to achieve these very goals more effectively, without sacrificing the crucial human touch that is critical to the student experience.

    The true power of AI at universities

    The true power of AI in student engagement isn’t about replacing people; it’s about freeing up our teams to invest their time and energy where it truly matters – nurturing meaningful relationships with students. By automating routine tasks and offering valuable data-driven insights, AI provides us with a unique opportunity to connect with students on a deeper level. We can better understand their individual needs and interests, allowing us to provide personalized support that genuinely sets them up for success.

    AI can help enrollment teams sift through hundreds of thousands of inquiries to find those students who will find their path in life thanks to the unique offerings of their university. I don’t know an enrollment team that says they are fully staffed, and AI will give our already stretched teams more time back in their day to really connect with these prospective students. The reward of seeing these students thrive on campus and later succeed in their chosen fields, knowing you played a part in their journey, is deeply fulfilling and why many of us work in higher education.

    Discover RNL Edge, the AI solution for higher education

    RNL Edge is a comprehensive suite of higher education AI solutions that will help you engage constituents, optimize operations, and analyze data instantly—all in a highly secure environment that keeps your institutional data safe. With limitless uses for enrollment and fundraising, RNL Edge is truly the AI solution built for the entire campus.

    Ask for a Discovery Session

    And let’s consider the experience students have once they are on campus. It’s not just about sitting in class and absorbing information; it’s about navigating a complex environment, discovering one’s place and passion, and building a foundation for the future. Students need guidance, encouragement, and consistent support throughout this journey. This is where the human element is indispensable. AI can be a powerful tool in identifying students who may be facing challenges, enabling us to offer targeted support and help them overcome obstacles that might otherwise slow or even block their progress.

    Beyond simply reacting to challenges, AI can empower us to be more proactive. It can help us identify students who might be at risk academically or personally, so we can provide timely support before they fall behind and withdraw. It can also help us tailor our teaching methods to better suit the diverse needs of individual learners, moving away from a one-size-fits-all approach. And crucially, AI can help us measure the effectiveness of our programs faster, making the goal of data-informed decisions for continuous improvement possible across the university.

    Ultimately, the goal of using AI at your university should be to cultivate a more personalized, more effective, and more compassionate learning environment. It’s about empowering students to reach their full potential and making a lasting positive impact on their lives. By integrating AI in a way that enhances, rather than replaces, human interaction, we can build a more supportive, more present, and more successful learning experience for every student. If you are ready to learn more about how AI can help your university, schedule a discovery session with RNL to see firsthand how AI can empower your teams, enhance student experiences, and drive academic success.

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  • Rurality Matters in Evaluating Transfer Outcomes (opinion)

    Rurality Matters in Evaluating Transfer Outcomes (opinion)

    Transfer enrollment rose by 4.4 percent this year, according to recent data from the National Student Clearinghouse Research Center. In total, transfers have grown by 8 percent since 2020, signaling a steady rebound from the sharp declines seen during the pandemic. That’s encouraging news for students seeking affordable, flexible pathways to a degree, as well as for institutions focused on expanding access and supporting completion.

    Less noticed, however, is just how much progress rural students are making. In fall 2023, rural community colleges experienced a 12.1 percent increase in students transferring to four-year institutions. This progress is even more impressive given the historic underinvestment in rural institutions and the well-documented barriers their students face on their path to a four-year degree.

    Many of the country’s small, rural institutions remain on the margins of transfer conversations, partnerships and policy priorities. Here in California, for instance 60 percent of the community colleges with the lowest transfer rates are rural. From low-income students in Appalachia to Latino learners in Texas’s Rio Grande Valley, rural colleges are lifelines for students facing barriers such as poverty, food and housing insecurity, and limited access to transportation and technology. Yet these institutions tend to lack the support, visibility and resources of larger community college systems. They often remain excluded from the design and implementation of transfer initiatives.

    Rural students bring tremendous talent, drive and potential to higher education. Many are the first in their families to attend college. They are often deeply rooted in their communities and, in many cases, seek to use their education to give back and contribute to their local economies.

    Transferring to a four-year institution can dramatically increase the lifetime earnings of these learners, expand their career paths and help meet the growing demand for a highly skilled workforce. Individuals with a bachelor’s degree earn, on average, nearly 35 percent more per year than those with only an associate degree. Four-year degrees open doors to career advancement, civic engagement and personal growth.

    Yet the systemic challenges rural community college students face—from more limited course offerings and degree options to long travel times to campuses to unreliable internet connections—require tailored support and intentional partnership. A one-size-fits-all approach to transfer doesn’t work when rural students are starting from a fundamentally different place than many of their peers.

    For example, rural colleges may not have the staff capacity to manage complex articulation agreements or advocate for their students in statewide transfer initiatives. Their advisers may juggle many roles, serving as counselors, career coaches and transfer liaisons all at once. Meanwhile, students themselves may be unaware of transfer opportunities or discouraged by long distances to four-year campuses, especially when those pathways demand sacrifices they can’t afford to make.

    The health of both our higher education ecosystem and our economy depends on ensuring that all students, regardless of ZIP code, can move easily between two-year and four-year institutions. If efforts to improve transfer overlook rural colleges, they risk deepening existing educational inequities and missing out on a significant segment of our nation’s talent pool.

    Organizations such as the Rural Community College Alliance shine a needed spotlight on how to best collaborate with rural institutions across the country to improve transfer outcomes and better support rural students’ success. Progress starts with listening and taking the time to understand the unique strengths and challenges of rural communities rather than imposing outside solutions.

    The policy landscape will need to evolve to support these efforts. This means increasing investment in rural higher education infrastructure, expanding funding for rural-serving institutions, and creating more flexible transfer frameworks that reflect the realities of rural learners, many of whom are working adults, members of the military, parents, or all of the above. Federal, state and higher education leaders should recognize rurality as a key lens through which to view improving student outcomes, on par with class or race.

    Transfer rates are rising, and more students are finding affordable on-ramps to bachelor’s degrees. But this progress is incomplete unless it reaches every corner of the country, including the small towns and rural communities that are home to millions of students. In a moment when more students are finally moving forward, we can’t afford to leave these learners behind. When rural students succeed, our entire nation benefits.

    Gerardo de los Santos is vice president for community college relations at National University.

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  • Program Viability and Why It Matters

    Program Viability and Why It Matters

    What Is a Program Viability Assessment, and Why Does It Matter?

    In a game of checkers, players often make tactical, reactive moves based on the immediate situation with game pieces that generally move in standard ways. In a game of chess, on the other hand, each type of game piece has a distinct movement potential. Players must leverage strategy and careful planning several steps in advance. Each move impacts future possibilities, so players try to analyze the current state and potential future scenarios to inform their decisions. 

    Make no mistake, in higher education today, you’re playing chess with your academic program portfolio and market strategy. To assist you in this process, we discuss Archer Education’s critical tool of Program Viability Assessment — the art and science of knowing how your programs best move across the market “game board” toward portfolio-level success.

    Understanding the Program Viability Assessment: What Is It?

    A Program Viability Assessment analyzes a higher ed program’s potential for demand and growth, net revenue, operational sustainability, and alignment with organizational goals. Through the assessment process, an institution can identify its risks and opportunities, allowing it to make informed decisions about its resource and investment allocations and strategic direction.

    A Program Viability Assessment can be used for both current and potential new programs. For this discussion, we focus on current programs within an existing portfolio, asking: Are the current programs viable, and, if so, are they expected to continue to be? In an upcoming article, we will tackle new program opportunity assessment: Does the new program idea have a product-market fit?

    Let’s discuss the process for conducting a Program Viability Assessment of your current programs.

    Key Components of a Current Program Viability Assessment

    Our Program Viability Assessment process uses a model that captures a program’s recent historical performance, determines its five-year growth potential, and then marries this view with its cost inputs and any institutional constraints (e.g., hurdle rates, margin mandates, and internal revenue share agreements). 

    Our typical process steps are as follows: 

    Developing a Program Portfolio Road Map

    Applying the Program Viability Assessment to each program results in an investment road map for the program portfolio — akin to a multistep chess strategy. Basically, how do you think of each program (game piece) and its ability to move in the right direction in current and future market conditions? For example:

    It is important to be transparent about the program viability process and the criteria for investment decisions at the institutional level to anticipate and avoid leadership bias concerns. It can also be useful to consider incentives (not necessarily monetary) for recognizing how and when to grow a successful program (i.e., the fun part) as well as incentives for recognizing how and when to sunset a program that has served its purpose (i.e., the challenging part). 

    By openly acknowledging the “product life cycle” of academic programs across the institution — i.e., a natural beginning, middle, and end to a program’s contribution to the portfolio — you can remove unnecessary reputational wear and tear on academic units working to meet evolving market demands. 

    Why Does Program Viability Matter?

    At its heart, a Program Viability Assessment is a conversation among faculty and subject matter experts, enrollment management leadership, and institutional executives to steer the university’s market strategy, program resourcing, and strategic objectives. This is a robust, data-driven process that provides input opportunities for a variety of critical stakeholders.

    Here’s why program viability matters.

    Resource Allocation

    Understanding the viability of a program helps the institution allocate resources (time, money, personnel) as effectively as possible. E.g., it prevents continued investment in programs that are unlikely to succeed.

    Risk Management

    Evaluating program viability allows an institution to identify the potential for upcoming risks and uncertainty, enabling leaders to develop strategies to mitigate those risks.

    Strategic Alignment and Leadership Buy-In

    Programs that align with an institution’s overall strategy are more likely to succeed. Assessing a program’s viability ensures that the program contributes to the institution’s current and future-oriented mission and objectives. This includes programs that have leadership support and those that intentionally test new topics or market areas.

    Sustainability

    A program’s long-term success is contingent upon its ability to sustain itself financially and operationally. Program viability analysis looks at factors such as ongoing demand, market competition, and resource requirements.

    Data-Driven Success Measurement and Decision-Making

    Conducting a Program Viability Assessment is a rigorous process that develops a common standard for defining success, enabling an institution to measure progress and adapt as necessary to improve its portfolio-level outcomes. It provides a framework for decision-making that can enhance overall institutional effectiveness.

    Finally, let’s take a look at a few brief examples of how powerful this kind of assessment can be.

    Examples of Program Viability Assessment Findings

    Here are a few recent examples of Archer analyses that illustrate why taking the time to complete program viability analysis is important.

    Analysis of a Regional Center Undergraduate Program Portfolio 

    A state university had built a regional center decades prior and wanted to understand why, after years of success, the center was barely breaking even instead of growing as it had in the past. The regional center offered several bachelor’s degree programs that enabled students in the area to come to a campus for in-person instruction, versus having to commute a significant distance to the main campus or commit to a fully online program. 

    The growth potential for these programs’ topic areas was generally sound. However, upon review of recent census data, Archer discovered that, in this particular region, there was very little difference in wages between those with a high school diploma and those with a bachelor’s degree, calling into question the value proposition of the center offering primarily degree programs. 

    The shift in regional income levels occurred due to some impactful employers leaving the area in recent years. This finding was enough to start an executive-level conversation about how best to deploy the center’s resources to support the community beyond the current degree program approach and to start a study to determine the economic impact of closing the center as a last resort.

    Criminal Justice Bachelor’s Degree Evaluated in a Local Context

    A small, private regional institution was concerned about the small enrollment numbers for its Bachelor of Science (BS) in Criminal Justice program, which had been in the market for more than five years. Despite the original market research showing demand for criminal justice skills in the area, the program did not reach viability (e.g., sufficient class sizes to reach break-even revenue). Costs to support the program were modest. 

    Upon deeper review of the local context, Archer learned that the police academies in the region had updated their training programs such that there was now significant overlap between the skills taught in the academy and those taught by higher education institutions in the region. The finding was the catalyst for a revamp of the program curriculum and enhanced coordination with local law enforcement academies.

    Accounting Education Malaise Remedied by Curricular Update 

    A private institution with strong business programming showed a steady decline in enrollments in its undergraduate accounting degree program for the past five years. A broad market analysis revealed that the industry was suffering from a malaise — in short, the certification requirements were too onerous; the salaries lagged those of related content areas, such as finance and business technology; and there was not enough innovation in the topic area to appeal to current student populations. 

    Rather than close the program in defeat, the institution decided to test a new value proposition for the program by embedding data analytics and artificial intelligence (AI) content in the curriculum to provide enhanced skills acquisition. They also offered additional certified public accountant (CPA) exam preparation support at a modest cost. Marketing messaging immediately showcased these enhancements. 

    Assessing Your Program’s Viability

    Program Viability Assessments can support institution-level strategic conversations, foster inclusive decision-making, and spark creative problem-solving. This ultimately drives the ambitious impact institutions seek, within the institution and in the broader market. 

    Contact our strategy and development team today to learn more about how Archer Education can help you assess the sustainability of your programs and achieve growth. 

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  • Supporting disabled women in academia matters. Here’s why

    Supporting disabled women in academia matters. Here’s why

    In March 2024 on International Women’s Day, I launched the Disabled Women in Academia Group.

    It is a sub-group of the National Association of Disabled Staff Networks (NADSN) – for those who identify as a woman (or non-binary) at any career stage and from any area working in universities.

    The group – set up with the support of Jacquie Nicholson and Hamied Haroon, Vice Chair and Chair of NADSN, aims to provide an inclusive space where all women feel they can join if they wish.

    Sessions take place online and each session focuses on a specific topic, or we have a guest speaker.

    I set up the group because I felt there was a gap in the market. While we already had schemes like Aurora and the Women in Academia Support Network, there wasn’t a specific space for disabled women to meet. Data from Advance HE (2024) clearly indicates both women and disabled individuals are underrepresented in senior roles at universities.

    Given this, it is therefore apparent that disabled women are going to be even more underrepresented in these roles.

    Of course, not everyone wishes to hold a senior role in a university, but disabled women deserve the right to thrive as much in the university setting as other groups.

    Leadership and aspiration

    A second reason I wished to set up the group was to enable disabled women to develop a sense that they could be leaders if that’s what they aspired to be.

    There are already leadership schemes like Aurora for women, 100 Black Women Professors NOW by the Women in Higher Education Network, and Calibre, a leadership programme to support disabled staff in higher education and the NHS.

    While this is not a formalised leadership programme or scheme, we do have discussions around leadership and career progression within our sessions. We need to be having these discussions as it is often the case that disabled women are perceived by others as less able due to the ableist nature of academia.

    Jacinda Arden in her role as New Zealand’s Prime Minister redefined what leadership is for women and demonstrated that leaders could have those traits of compassion, show emotion, and remain effective leaders. Such groups like the Disabled Women in Academia Group create that safe space when we are engaging in that process.

    The group has run for a year now and it is one of the things I most enjoy doing. I get to meet lots of different women, and we have built up a real sense of collegiality.

    I have learnt a lot about the challenges we face as disabled women and strategies to address those challenges. I have learnt about the importance of leadership and that the higher education sector needs people to be working together to bring about real change to support students and staff (see NADSN’s RIDE Higher which is developing a framework to support disabled staff in higher education institutions).

    The costs of coordination

    However, this advocacy work, on behalf of ourselves and others carries with it an emotional cost. A colleague mentioned to me a book by Katherine May ‘Wintering: The Power of Rest and Retreat in Uncertain Times’.

    Having a disability or chronic illness can bring with it uncertainty, especially if symptoms are unpredictable or we are awaiting medical treatment.

    During these times we may need to engage in a period of “wintering” – here I am not referring to the actual season of winter – Katherine May uses it as a metaphor and acknowledges we can “winter” anytime, where we focus on ourselves and develop strategies that work for us, replenish our resources and subsequently come out in the spring rejuvenated and ready to face the world again.

    For me, the Disabled Women in Academia Group provides a safe space to do this and fuels my hope of a more equitable environment for disabled women going forward.

    Acknowledgments: Thanks to Jacquie Nicholson and Dr Hamied Haroon for comments on an earlier version and supporting the work of the Disabled Women in Academia Group.

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  • Why Timing Matters: Enhancing Graduate Recruitment Strategies with Prompt Communication

    Why Timing Matters: Enhancing Graduate Recruitment Strategies with Prompt Communication

    Graduate enrollment is more competitive than ever. As an admissions leader, you’re not just striving to hit enrollment targets––you’re also navigating the complex needs of prospects who are balancing careers, families, and other responsibilities. It’s no small task. 

    Our recent collaboration with UPCEA confirmed something many of us already suspected: Timely, meaningful communication is the key to standing out in a crowded market. 

    To dig deeper, we enlisted Kate Monteiro, associate director of communication strategy at Collegis Education, to share her perspective on why prompt, responsive interactions matter. Her insights reveal how intentional communication builds trust and drives results. 

    3 key benefits of effective, early communication 

    “Plans and interests can change as quickly as they develop,” Monteiro explains. “Capitalizing on a prospective student’s excitement early can help you keep their momentum going — and dramatically improve their likelihood of enrolling.” 

    From that very first touchpoint, graduate students are evaluating your institution. Are you responsive? Are you supportive? These early interactions set the tone for how they perceive your school will engage with them once they are enrolled – and this can make or break their decision. Here’s why they matter so much: 

    1. Making a strong first impression 

    Your first interaction says a lot. A quick, thoughtful response shows students that their time and interest matter. “Quick responses instill confidence,” Monteiro shares. “They signal that your institution is organized, efficient, and genuinely cares—all of which are qualities students associate with the experience they’ll have if they enroll.” 

    2. Alleviating anxiety and uncertainty 

    Navigating graduate admissions can be overwhelming, especially for students juggling applications to multiple institutions. A delayed response could be viewed as a red flag by students who feel overlooked or unworthy of attention. 

    On the flip side, timely and helpful communication reassures students that they’re a priority. That sense of trust could be the difference between a completed application and a missed opportunity. 

    3. Setting the tone for future interactions 

    “Students notice when there’s a lack of responsiveness,” Monteiro cautions. “If their early experiences are stressful or unclear, they’ll assume that’s what they can expect moving forward.” 

    Consistency is key. A reliable, nurturing communication strategy not only establishes trust but encourages forward momentum toward enrollment. 

    The data on communication preferences 

    If you’re wondering just how much communication matters, numbers tell the story. A 2023 Ruffalo Noel Levitz study found that 65% of enrolled students identified personalized attention as a critical factor in choosing their school. 

    And when it comes to how students want to connect, the data from our survey with UPCEA confirms that email is the clear favorite for all stages. Email was reported as preferred by 47% of students for initial inquiries, 67% for follow-ups, 74% when approaching application, and 69% for application decision notifications.  

    “Email provides a professional yet low-pressure way to engage,” Monteiro adds. “It’s also something students can reference later, which helps minimize miscommunication or misunderstanding.” 

    This data emphasizes a key takeaway: Schools that respond quickly and deliberately, particularly through the channels students prefer, are the most likely to earn trust and secure enrollments. 

    5 strategies to master timely communication 

    A thoughtful approach to communication doesn’t just make a good impression—it sets your team up for long-term success. Here are five strategies to help you get there: 

    1. Develop a structured outreach plan 

    Without a clear communication plan, students can easily fall through the cracks. Monteiro often sees institutions struggle here: “A lot of schools don’t have an outlined communication plan or fail to hold their staff accountable to it. By having a clear and structured plan, you ensure students receive the outreach they need at the right time.” 

    Your outreach plan should have a strategic mix of emails, calls, and texts, with pre-written templates, clear timelines, and designated responsibilities outlined for your team. This ensures consistent, proactive communication with prospective students throughout the funnel. 

    2. Leverage technology 

    Technology is your ally in timely communication, but its effectiveness depends on the strength of your data foundation. CRM systems, AI chatbots, and automated workflows streamline outreach while keeping things personal—provided your data is accurate and well-organized. 

    Automated emails can deliver the communication students prefer, and chatbots can address frequently asked questions 24/7, ensuring students get quick answers—even outside standard business hours. However, without a solid data infrastructure, these tools may fall short. While not a replacement for human connection, they can provide efficient support when and where students need it most—if your data house is in order. 

    3. Foster collaboration across teams 

    Admissions, marketing, and academic teams all play a role in student outreach. Monteiro highlights the disconnect she often sees: “Each team assumes the other is responsible. But ultimately, prospective students are everyone’s responsibility.” 

    Breaking down silos between teams ensures consistent messaging and a seamless student experience. 

    4. Use data to inform strategies 

    Data can reveal what’s working in your current graduate recruitment strategies—and what isn’t. For example, if students are engaging more with email than phone calls, it might be time to shift your focus toward crafting compelling email campaigns. Data can also provide insights into how long students typically take to move through the admissions funnel, allowing teams to optimize communication frequency, timing, and format. 

    5. Balance speed with personalization 

    Quick responses powered by automation are essential, but it’s the personal touch that leaves a lasting impression. Pairing automated emails with personalized follow-ups—whether by phone, text, or email—ensures your outreach feels both efficient and authentic. 

    Level up your graduate recruitment strategies 

    Improving communication isn’t just a nice-to-have—it’s a need-to-have for institutions looking to thrive in today’s competitive graduate market. With a structured plan, the right tools, and data-driven insights, you can build trust and guide more students to enrollment. 

    “Our Collegis Enrollment Specialists hear it all the time from the students at our partner institutions: The level of support and responsiveness is what ultimately compels them to move forward.” 

    – Kate Monteiro, Associate Director of Communication Strategy

    To learn more about how Collegis Education can help enhance your graduate recruitment strategies, explore our Enrollment and Recruitment Services page. For more actionable insights on engaging and enrolling graduate students, request your copy of the report below.

    Optimize Your Enrollment Funnel

    Get the latest on graduate student enrollment trends. Download the full report now.

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  • Ed data goes dark: Why it matters (opinion)

    Ed data goes dark: Why it matters (opinion)

    When President Donald Trump and Elon Musk’s Department of Government Efficiency set out to slash billions from the federal budget, it puzzled me as to why one of their first targets was an obscure data collection and research agency, the Institute of Education Sciences, a relatively modest operation buried deeply in the corridors of the Department of Education, and indeed one few had ever heard of. Since then, the newly installed secretary of education has ordered a review of all the department’s functions as part of what she ominously called the department’s “momentous final mission.”

    A conversation with a trusted colleague helped me understand the cuts to IES, noting that the action should be seen as part of a new breed of autocrats around the world who seek to control information to hide the impacts of their actions from the public. In contemporary authoritarian governments, control of information—or what has come to be known today as informational autocracy—often substitutes for brute force.

    Similar to how the Trump administration is seizing control of the White House press pool, canceling contracts for independent, high-quality education research is another way of controlling information. As Democratic lawmakers wrote in a Feb. 21 letter decrying the cuts, “The consequences of these actions will prevent the public from accessing accurate information about student demographics and academic achievement, abruptly end evaluations of federal programs that ensure taxpayer funds are spent wisely, and set back efforts to implement evidence-based reforms to improve student outcomes.”

    IES houses a vast warehouse of the nation’s education statistics. Data collected by the agency is used by policymakers, researchers, teachers and colleges to understand student achievement, enrollment and much more about the state of American education. With IES being among the largest funders of education research, cutting it limits public access to what’s happening in the nation’s schools and colleges.

    Claiming to eliminate waste and corruption, Musk’s first round of cuts involved canceling what DOGE initially said were nearly $900 million in IES contracts (though, as subsequent reporting has since revealed, DOGE’s math doesn’t add up and the canceled contracts seem to amount to much less). A second round purportedly sliced another $350 million in contracts and grants. It’s unclear how much more is destined to be chopped, since these may only be the first in a series of cuts designed to completely dismantle the Education Department. Though a department spokesperson initially said that the cuts would not affect the National Assessment of Educational Progress, a standardized test known as the nation’s report card, and the College Scorecard, which allows citizens to search for and compare information about colleges, we’ve since seen the cancellation of a national NAEP test for 17-year-olds.

    In the Obama years, public data helped reveal bad actors among for-profit colleges, which were receiving millions in federal aid while delivering inferior education to poor and working-class students who yearned for college degrees. Since so few actually completed, what many got instead was crushing college debt. Luckily, good data helped drive nearly half of all for-profit programs to shut down. Publicly disseminated data exposes where things go wrong. But you can’t track down con men without evidence.

    Ideally, in a well-functioning democracy, with a richly informed public, data helps us reach informed decisions, leading to greater accountability and enabling us to hold officials responsible for their actions. With access to reliable information about what’s happening behind closed doors, data helps us understand what may be going on, even to protest actions we may oppose.

    Lately, however, things aren’t looking good. Since Trump and his top officials have slashed race-conscious programs and moved to prohibit funding for certain areas of research, higher ed leadership has remained mostly silent, with only a handful of college presidents protesting. Most have shrunk into the wings, cowed by Trump’s power to defund institutions. It already has the eerie feeling of watching your step.

    Shutting down potentially revealing data collection is perhaps the least worrisome page in an autocrat’s playbook. As Trump continues to follow the authoritarian path set by leaders in Hungary, Turkey and elsewhere, we should expect other, more damaging and more frightening higher ed moves that have been imposed by other autocrats—selecting college presidents, controlling faculty hiring and advancement, punishing academic dissent, imposing travel restrictions.

    Just a few months ago, there was comfort in knowing everything was there—data on enrollments, graduation rates, participation rates of women and other groups. All very neatly organized and accessible whenever you wanted. Even though some found IES technology old and clunky, it felt like higher ed was running according to a reliable scheme, that you could go online and open data files as in a railroad timetable. Without it, there might be a train wreck ahead and you wouldn’t know it until it was too late. Now these luxurious numbers may soon be lost, with decades of America’s academic history pitched into digital darkness.

    It’s frightening to realize that we’ll no longer be operating on solid intelligence. That we’ll no longer have guideposts, supported by racks of sensibly collected numbers to tell us if we’re on the right path or if we’re far afield. Trump’s wrecking ball has smashed our confidence, a confidence built on years of reliable data. We’ll soon be in the dark.

    Robert Ubell is vice dean emeritus of online learning at New York University’s Tandon School of Engineering and senior editor of CHLOE 9, the ninth national survey of higher ed chief online learning officers. A collection of his essays on virtual education, Staying Online: How to Navigate Digital Higher Education, was published by Routledge.

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  • Cheating matters but redrawing assessment “matters most”

    Cheating matters but redrawing assessment “matters most”

    Conversations over students using artificial intelligence to cheat on their exams are masking wider discussions about how to improve assessment, a leading professor has argued.

    Phillip Dawson, co-director of the Centre for Research in Assessment and Digital Learning at Deakin University in Australia, argued that “validity matters more than cheating,” adding that “cheating and AI have really taken over the assessment debate.”

    Speaking at the conference of the U.K.’s Quality Assurance Agency, he said, “Cheating and all that matters. But assessing what we mean to assess is the thing that matters the most. That’s really what validity is … We need to address it, but cheating is not necessarily the most useful frame.”

    Dawson was speaking shortly after the publication of a survey conducted by the Higher Education Policy Institute, which found that 88 percent of U.K. undergraduates said they had used AI tools in some form when completing assessments.

    But the HEPI report argued that universities should “adopt a nuanced policy which reflects the fact that student use of AI is inevitable,” recognizing that chat bots and other tools “can genuinely aid learning and productivity.”

    Dawson agreed, arguing that “assessment needs to change … in a world where AI can do the things that we used to assess,” he said.

    Referencing—citing sources—may be a good example of something that can be offloaded to AI, he said. “I don’t know how to do referencing by hand, and I don’t care … We need to take that same sort of lens to what we do now and really be honest with ourselves: What’s busywork? Can we allow students to use AI for their busywork to do the cognitive offloading? Let’s not allow them to do it for what’s intrinsic, though.”

    It was a “fantasy land” to introduce what he called “discursive” measures to limit AI use, where lecturers give instructions on how AI use may or may not be permitted. Instead, he argued that “structural changes” were needed for assessments.

    “Discursive changes are not the way to go. You can’t address this problem of AI purely through talk. You need action. You need structural changes to assessment [and not just a] traffic light system that tells students, ‘This is an orange task, so you can use AI to edit but not to write.”

    “We have no way of stopping people from using AI if we aren’t in some way supervising them; we need to accept that. We can’t pretend some sort of guidance to students is going to be effective at securing assessments. Because if you aren’t supervising, you can’t be sure how AI was or wasn’t used.”

    He said there are three potential outcomes for the impact on grades as AI develops: grade inflation, where people are going to be able to do “so much more against our current standards, so things are just going to grow and grow”; and norm referencing, where students are graded on how they perform compared to other students.

    The final option, which he said was preferable, was “standards inflation,” “where we just have to keep raising the standards over time, because what AI plus a student can do gets better and better.”

    Over all, the impact of AI on assessments is fundamental, he said, adding, “The times of assessing what people know are gone.”

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  • How US Schools Failed and Why It Matters

    How US Schools Failed and Why It Matters

    In 2025 the state of American education is more precarious than ever. Many public schools, especially those in underfunded urban and rural areas, are failing their students. The term “failing schools” is often thrown around in political debates, but what does it actually mean? And how did we get here?

    The Markers of Failure
    Failing schools are characterized by a combination of low test scores, declining graduation rates, poor teacher retention, crumbling infrastructure, and high student absenteeism. These institutions often serve marginalized communities where poverty, crime, and systemic neglect create an uphill battle for education.

    The Road to Failure
    The crisis in education did not happen overnight. It is the result of decades of misguided policies, economic shifts, and societal neglect. Below are some of the key factors that have contributed to the decline of many schools:

    Chronic Underfunding
    Public schools rely heavily on local property taxes for funding, which means that schools in wealthy areas flourish while those in impoverished communities struggle to provide basic resources. 

    Schools in affluent neighborhoods have modern facilities and abundant resources, while schools serving working class students operate in substandard conditions. 

    Attempts to “reform” through privatization and the push for charter schools have only exacerbated the problem. Instead of addressing root causes, these reforms often drain public schools of resources, leaving them even more vulnerable.

    The Era of Standardized Testing

    Since the early 2000s, the focus on standardized testing has led to a “teach to the test” culture that stifles creativity, critical thinking, and real learning. Schools that fail to meet test score benchmarks face punitive measures rather than meaningful support.

    Teacher Burnout and Shortages
    Low salaries, lack of respect, increasing workloads, and political interference have driven many talented educators out of the profession. The teacher pipeline is drying up, leaving many schools with underqualified or temporary staff. 

    Educators are often forced to contend with not only limited resources but also overwhelming emotional and physical demands that contribute to burnout. The constant critique of teachers and their work environment, compounded by insufficient support, drives educators out of the profession, leaving students without the consistent mentorship they need.

    Privatization and Charter Expansion
    The rise of charter schools and school voucher programs has siphoned funds from public schools, leaving them with fewer resources to educate the most vulnerable students, including those with disabilities and language barriers. 

    The push for privatization is a form of “corporate education reform” that undermines public schooling. Rather than addressing root causes, these reforms often divert funds to entities more interested in profit than equity. Charter schools in some cases have exacerbated the inequalities they were meant to address.

    Social and Economic Inequality
    The challenges students face at home—such as food insecurity, lack of healthcare, and unstable housing—spill into the classroom. Schools cannot solve these problems alone, yet they are often expected to compensate for systemic failures in social services. 

    Historical inequalities—rooted in race, class, and gender—have been perpetuated through institutions like education, often leaving marginalized communities at a disadvantage. The lack of support for students in poverty is not a new phenomenon but part of a long history of structural neglect.

    Immigration                                                                                                                                Immigration brings both opportunities and challenges to different socioeconomic areas. In affluent neighborhoods, immigrants often contribute to cultural diversity, stimulate local economies, and fill highly skilled labor gaps, which enhances the overall prosperity of these communities. 

    In working-class neighborhoods, the influx of immigrants can strain resources and services, leading to heightened competition for low-wage jobs and potential wage suppression. While some may thrive, others may experience economic hardship and decreased access to affordable housing and healthcare, creating disparities within these communities.

    Violence and Safety Concerns
    Mass shootings, gang violence, and bullying have made many schools unsafe. Metal detectors and police presence have not necessarily improved learning conditions, and in some cases, they have exacerbated tensions between students and faculty. 

    Larger social forces at play include the militarization of society and its impact on the way schools are policed and students are treated. The criminalization of students, particularly students of color, has led to an environment where educational spaces are seen as places of fear rather than learning.

    Why This Matters
    Failing schools do not just affect individual students; they have profound implications for the workforce, the economy, and democracy itself. Poor education leads to lower earning potential, increased crime rates, and a disengaged electorate. 

    If we continue to neglect our schools, we risk deepening inequality and weakening the fabric of our society. The consequences of educational inequity are far-reaching, affecting not only the students directly impacted but also the future of communities, economies, and the nation as a whole.

    This is a broader reflection of a society where the interests of the wealthy are prioritized over the needs of the marginalized, reinforcing cycles of poverty and injustice. If educational opportunities remain unequal, democracy itself is at risk, as people from underprivileged backgrounds are denied the tools to engage critically with society and its political structures.

    What Other Nations Are Doing: Lessons from Abroad                                                                      While the United States of America struggles with these deep-rooted issues, other nations have found ways to achieve better outcomes in education by focusing on equality, teacher support, and broadening the definition of success beyond standardized testing.

    Finland: A Model of Equity and Teacher Respect
    Finland has long been held up as a model of educational excellence. One of its core principles is equality. Finnish schools ensure that all students, regardless of background, have access to high-quality education. Teachers in Finland are highly trained (requiring a master’s degree), well-compensated, and respected as professionals. Unlike the U.S., Finland has largely avoided the pitfalls of standardized testing, focusing instead on a holistic approach to education that values critical thinking, creativity, and individual growth. This model shows that when teachers are supported and empowered, students thrive.

    South Korea: Education as a National Priority
    South Korea places a high cultural value on education, with rigorous academic standards and a highly motivated student body. However, unlike the U.S., the country provides significant government investment in education, ensuring that public schools are well-funded and that there are resources available to support students. In addition, after-school programs and tutoring are common, helping to bridge gaps for students who may need extra assistance. This holistic approach to supporting students, both inside and outside of school, contrasts sharply with the U.S. approach of leaving many schools to fend for themselves without sufficient resources.

    Japan: Focus on Social Emotional Learning and Collaborative Learning
    Japan’s education system is grounded in social emotional learning, emphasizing respect, discipline, and collaboration over competition. Schools focus not only on academic achievement but also on developing students’ interpersonal and social skills. Teachers work closely with students to create a supportive learning environment where collaboration is prioritized. This focus on emotional and social development creates a more balanced and well-rounded educational experience. In the U.S., social emotional learning is often sidelined in favor of academics and test scores, but Japan’s success shows that nurturing the whole child leads to better outcomes overall.

    Canada: Supportive Communities and Inclusivity
    Canada’s approach to education is centered on inclusivity, ensuring that marginalized groups—whether they be Indigenous communities, newcomers, or children with disabilities—receive the support they need to succeed. The Canadian model places a heavy emphasis on community involvement in schools, and local governments play a key role in ensuring that educational programs are tailored to meet the unique needs of their populations. This inclusive, community-driven approach contrasts with the U.S. focus on market-driven reforms and privatization, showing that investing in public education for all students pays off in the long run.

    The Way Forward                                                                                                                        Reversing this trend requires a fundamental shift in priorities, which are unlikely to happen in the near term in the United States of America.  But it could happen in individual states that value justice and fairness and are willing to lead. 

    Policymakers must commit to fully funding public education, reforming assessment methods, supporting teachers, and addressing social inequalities that impact learning. Communities must also demand accountability from leaders and support initiatives that uplift students rather than punish them for systemic failures.

    Looking beyond our borders, Finland, South Korea, Japan, and Canada offer valuable lessons on how to create equitable, supportive, and high-performing educational systems. These countries demonstrate that with the right priorities—such as teacher respect, equality of opportunity, community involvement, and a broader definition of success—educational systems can overcome even the deepest challenges.

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  • Why Personalization in College Planning Matters More Than Ever

    Why Personalization in College Planning Matters More Than Ever

    College planning has become far more complex than filling out forms and writing essays. RNL’s research reveals a striking truth: Today’s students are overwhelmed, skeptical, and craving personalized guidance more than ever before.

    The modern student’s dilemma

    Picture this: Seven out of ten high school students find navigating the college application process challenging. They’re not just intimidated by the paperwork—they’re questioning the entire value proposition of higher education. Half believe they can build a successful career without a college degree, while 60 percent wrestle with whether college is worth their time and money.

    These aren’t just statistics. They represent real students sitting at kitchen tables across the country, staring at their laptops, trying to make one of the most significant decisions of their lives.

    The financial reality check

    Money talks, and it’s speaking louder than ever in college planning. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.” Even more telling, 60 percent of juniors and 65 percent of seniors will immediately cross a college off their list based on the sticker price alone.

    But here’s where it gets interesting: Financial aid and scholarships have become the primary hook for attracting students, with 81 percent of juniors and 78 percent of seniors ranking them as crucial factors in college choice. This isn’t just about affordability—it’s about perceived value and accessibility.

    The shifting sands of student priority

    What catches a student’s attention these days? The research shows a clear hierarchy:

    • Financial aid and scholarships (63%)
    • Athletic programs (47%) if they are interested in playing sports at the college level
    • Academic programs (43%)
    • Career placement (38%)

    But getting students interested is only half the battle. Our study reveals a fascinating pattern of why initial interest fades. Cost remains the primary deal-breaker, with 57 percent of students citing it as why they lose interest in a school. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too.

    The power of late-stage decisions

    The most surprising finding is this: 66 percent of students discover and become interested in new colleges during their senior year, and 89 percent apply to these late-discovered schools. This challenges the conventional wisdom about early outreach being the only path to enrollment success.

    The personalization imperative

    Today’s students aren’t just looking for information—they’re looking for recognition. They expect colleges to:

    • Provide program-specific details tailored to their interests
    • Deliver accurate, personalized responses to their questions
    • Acknowledge their unique situations and backgrounds
    • Communicate in culturally relevant ways
    • Use their names (yes, it matters)
    • Recognize and respect their diverse identities

    Making it personal: The path forward

    For colleges and universities, the message is clear: Generic, one-size-fits-all recruitment approaches no longer cut it. The future lies in personalized admissions counseling, tailored communication campaigns, and customized campus experiences. But most importantly, institutions need to address students’ financial concerns head-on with transparent, customized information about costs, aid, and scholarships.

    The bottom line

    The college planning landscape has evolved beyond recognition. Today’s students are savvier, more skeptical, and more demanding than ever. They’re not just looking for a college—they’re looking for one that understands them, values them, and can demonstrate why their investment will pay off.

    The opportunity is enormous for institutions willing to embrace this new reality and invest in personalization. After all, in a world where 72 percent of students find applying to college difficult, being the institution that makes it easier, more precise, and more personal isn’t just good service—it’s a competitive advantage.

    The future of college recruitment isn’t about reaching more students; it’s about reaching each student in the way that matters most to them.

    Learn more about what research says about personalization

    The Importance of Personalization in College Planning: From Interest to Application

    Join me and presenters from our partners Halda for our webinar, The Importance of Personalization in College Planning: From Interest to Application. We will cover trends that may surprise you, insights that can help you increase engagement with students, and actionable strategies you can use.

    Register now to hear more about what the latest research tells us about personalization with students.

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  • Why the Study of Western Civilization Still Matters

    Why the Study of Western Civilization Still Matters

    Reading Time: 4 minutes

    When my father, Jackson Spielvogel, first wrote the textbook, “Western Civilization,” now in its 12th edition, he hoped to craft a singular narrative that organized the complexities and contradictions of a vast historical legacy. Decades of teaching large survey courses at Penn State University led my father to value the power of primary sources in stimulating the imagination and critical faculties of his students. Today, over thirty years since the first edition of Spielvogel’s best-selling text, we launch “Major Problems in Western Civilization,” a new, first edition designed to enhance our understanding of Western Civilization at a time when its significance and relevance is being reevaluated.

    Why study Western Civilization?

    With the advent of globalization, many have questioned the usefulness of historical models centered on the “West” — which often translates to Europe and the United States. While today’s scholars rightly emphasize global connections and diversity to combat historical biases and colonialist (imperialist) mindsets, the centrality of Western Civilization as a foundational model for human development cannot be overstated. The people, writings, and culture that formed the core of the “Western tradition” laid the foundation for many of today’s institutions and contemporary efforts to reshape them. The value in studying Western Civilization includes understanding the development of our current systems — political, judicial, economic, educational, religious, scientific, and cultural — and how they shape our lives, both in the United States and across the globe.

    Western ideals

    The legislative systems of the United States and European nations are governed by the rule of democracy, ideals formed to challenge historic power structures and hierarchies. New concepts of sovereignty were proposed during the Enlightenment and American and French revolutions, particularly the right of the people to govern themselves. The idea that a nation, itself a new concept in the nineteenth century, should be governed by the people and not by a divinely ordained hereditary kingship, and that individuals owned the right to participate in choosing who led their government, were radical ideas. These Western ideals led to the formation of nations supporting democratic norms, free and fair elections, capitalist economies, robust educational systems, freedom of speech and the press, fair judicial processes, religious tolerance, and open cultural expression.

    However, despite the promise of freedom, many under the rule of European and American governments were forced to support the needs of the country, often suffering subjugation at the hands of racist ideologies and colonial networks. The provisional governments held by Western leaders in Southeast Asia, Asia, Africa, the Middle East, and Latin America further attest to the complexity of the Western Civilization narrative and problems inherent when freedom is not accessible to all.

    Major Problems in Western Civilization: a complex and diverse first edition

    In “Major Problems in Western Civilization,students will explore the words of those who built these systems and institutions. They will learn to place people and places within historical contexts by reading first-hand accounts of those who shaped, and were shaped by, Western influence. Students will encounter poetry and art that portray the human condition, religious relics and structures embodying spiritual devotion, and texts and artworks that challenged political regimes and social norms. Letters to loved ones, tales of heroic feats, law codes and novels all capture the spirit of the age. This text introduces students to these primary sources, providing a greater understanding of how history has been crafted while stimulating a nuanced consideration of its legacy.

    As students dive into this diverse narrative, they will be met by the contradictions of history. For example, while technology can advance humanity, it can also destroy it. Albert Einstein’s work on the atom revolutionized the way we viewed the world, but it also led to our greatest potential weapon, the atomic bomb. The Industrial Revolution of the eighteenth and nineteenth centuries gave us the combustible engine, allowing us to more easily travel and produce goods that have enriched many people’s lives. This economic system of mechanized production developed into a capitalist financial system that has dominated not only the West, but the entire planet.

    The student takeaway

    What has been the cost of these developments on the environment, global economy, and public health? Western advancements in production, consumption, transportation, and communication have fueled globalization. However, we cannot understand the impact of these developments, or our current perspectives, without considering their origins. Similarly, the democratic ideals noted above represent attempts to ensure freedom from the tyranny that too often plagued human history.

    Yet the idea of sovereignty remains contested today, and the importance of studying Western Civilization stems from its relevancy, particularly during a time when ideas of nationhood are constantly revised. What freedom looks like remains an open question for today’s students, and their role in defining freedom can only be accomplished by understanding the systems and factors that bore its very premise. “Major Problems in Western Civilization” aims to help students take a purposeful step towards reaching this goal.

     

    Written by Kathryn Spielvogel, M.A. Pennsylvania State University, co-author of “Major Problems in Western Civilization,” 1e. 

    Kathryn Spielvogel earned a B.A. in history, and M.A. in Art History from The Pennsylvania State University. She continued her graduate studies in history at the University at Buffalo, SUNY, before working as a research editor on history textbooks for the past fifteen years. Passionate about historic preservation and economic development, Kathryn volunteers for several non-profit organizations while renovating historic homes and commercial buildings throughout Pennsylvania.

     

    Interested in this first edition text for your history course?  Keep an eye out for Volume I and Volume II of “Major Problems in Western Civilization”, coming later this spring, 2025.

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