Tag: Media

  • FIRE statement on Trump demand for social media history of foreign tourists

    FIRE statement on Trump demand for social media history of foreign tourists

    On Tuesday, the Trump administration announced that it would require foreign tourists to the United States to provide five years of social media history to enter the country. Americans have 60 days to comment on the proposal. FIRE plans to publish a formal comment outlining why this is a serious threat to free expression.

    The following can be attributed to Sarah McLaughlin, FIRE’s senior scholar for global expression:

    Those who hope to experience the wonders of the United States — from Yellowstone to Disneyland to Independence Hall — should not have to fear that self-censorship is a condition of entry. Requiring temporary visitors here for a vacation or business to surrender five years of their social media to the U.S. will send the message that the American commitment to free speech is pretense, not practice. This is not the behavior of a country confident in its freedoms.

    Americans should not feel that they must silence themselves at home for fear that their online expression will bar their access to travel overseas. Therefore we shouldn’t put tourists coming here in that bind. Call it the golden rule of free expression: Treat the speech of visitors the way we want to see Americans’ expression treated abroad. 

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  • Importance of Media Training Students in Politically Charged World

    Importance of Media Training Students in Politically Charged World

    With student-led campus protests on the rise and polarization intensifying on both sides of the political spectrum, the need to have students media ready is mounting. For example, in recent weeks students rallied across the U.S. because of the Trump administration’s assault on higher education; protests broke out at the University of California, Berkeley, during an event held by Turning Point USA; and students at the University of Florida protested the university’s deal with ICE. Since October 2023, U.S. colleges and universities have seen 3,700 protest days across 525 campuses, including more than 130 encampments. In fact, one in three college students have been involved in a protest

    As a PR professional, you can equip students on your campus with the skills and confidence to excel in interviews. Here are four reasons why you should invest the time and resources in media training your students.

    1. It makes your life easier. When a reporter contacts you and asks for a student to weigh in on the news of the day or your institution’s latest initiative, you will have a pool of students to pick from at the ready rather than reaching out to deans or faculty to find a student and vet them that day.

    While it will make your life easier in the long run, it does require you to put in the time up front. Meet students on their timelines. Most student group meetings are outside of class time, so it might mean you are attending a student government association meeting at 8 p.m. or doing a Zoom training with the College Democrats or Republicans on your lunch break.

    1. It helps students and the community navigate crisis situations. With protests becoming regular occurrences on our campuses and in our communities, media training students will help them remain calm under pressure. When a reporter is looking for a comment, students won’t just say the first thing that pops into their mind. They will know how to get their key messages across to the audiences they are trying to reach.

    It’s not just national and local media students need to respond to; student reporters are often the first to approach peers for quotes. All student newspapers are online, can be accessed by anyone and are an extension of your institution and its values. Engaging with student media isn’t just a learning opportunity—it shows how students will represent themselves, which in turn has a direct impact on the reputation of your institution.

    Many students don’t know they can choose to not talk to the media or say no to interview requests. We’ve all seen the videos of reporters knocking on students’ doors and the students saying something unfavorable rather than just not opening the door in the first place, or of students having a microphone put in their face as they are walking to class to weigh in on a subject they don’t know about instead of saying, “I don’t know.” Media training can help students realize they have the option to respectfully decline interviews and interactions, which can help alleviate the pressure they might feel to respond in the moment.

    1. Students build career-ready competencies. Whether it’s an internship or job interview, being able to succinctly articulate their points will help students for the rest of their lives. From public speaking to leadership roles to internships, media training gives students skills for their future.

    We want our students to be able to weigh in on important issues, and media outlets are always looking for a student perspective. For example, my team was recently on campus for faculty and staff media and op-ed training when a professor asked if his students could sit in. Afterward, one student drafted an op-ed that she successfully placed. I’ve also provided op-ed writing training to seminar classes in which students learn the nuts and bolts of writing an op-ed and how to get published as an undergrad.

    1. Name, image and likeness (NIL) has changed the game for student athletes. It takes students out of the arena and into the public eye where their reputation will be on the line. If you are at a larger school, some of your student athletes may have their own publicist, but if you are not at school where the NIL money is flowing, media training helps prepare student athletes for local commercials, being the face of the pizza shop down the street or even a postgame interview.

    When a scandal occurs—a coach is fired, or student athletes are gambling or being hazed—you want students to know they can come to you for advice and guidance when reporters descend on campus.

    Students are the most prominent ambassadors of your institution. Media training isn’t about making them a professional correspondent; it’s about making them feel prepared when they are in the spotlight. Whether they are engaging in a protest, talking with a peer reporter at the school newspaper or navigating a postgame interview, media training can serve them in the moment and long term. It’s worth your time to engage with your best spokespeople.

    Cristal Steuer is associate vice president at TVP Communications, a national public relations and crisis communications agency solely focused on higher education.

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  • Duke Asked Some Faculty to Avoid Talking to Media

    Duke Asked Some Faculty to Avoid Talking to Media

    Duke University file photo

    As Duke University navigates a $108 million federal research funding freeze and multiple investigations by the Trump administration, administrators want faculty to avoid talking to the media about institutional operations, The Chronicle, Duke’s student newspaper reported Monday.

    According to an August email obtained by The Chronicle, Jenny Edmonds, associate dean of communications and marketing at Duke’s Sanford School of Public Policy, encouraged faculty to “continue to engage with the media to disseminate [their] research as [they] have always done,” while also cautioning that “media attention to institutions of higher education and discussions about institutional responses to policy changes have become more prominent than ever.”

    “In this moment in particular, questions about Duke and current events are being answered by Frank Tramble and his team,” Edmonds wrote. “If you are contacted by the media about overarching issues confronting the University, please forward the requests to [Sanford’s Senior Public Relations Manager Matt LoJacono] and me.”

    Although it wasn’t a universitywide directive, The Chronicle obtained emails that show some other departments also gave their faculty similar instructions to route media requests through the university’s central communications channels.

    At an Academic Council meeting in October, Duke’s president, Vincent Price, and council chair, Mark Anthony Neal, commended faculty members for not speaking to a New York Times reporter; the reporter had visited the campus while working on a story about the Trump administration targeting Duke’s diversity, equity and inclusion program.

    “It was pretty amazing that [the reporter] actually got no commentary from Duke officials and Duke faculty,” Neal continued. “Even if it wasn’t overtly communicated to the community, the community understood the stakes of that mode of inquiry.”

    At that meeting Price also called Trump’s higher education compact—which would allegedly give universities preferential funding in exchange for making sweeping institutional policy changes— “highly problematic,” according to The Chronicle. Despite public pressure, Duke hasn’t officially rejected the terms of the compact.

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  • How one young woman broke free of a media addiction

    How one young woman broke free of a media addiction

    I knew every word to the saddest songs on my playlist. Not because I loved music, but because depression had become my language. I was 14, lying in my room with my family just beyond the door, close enough to hear their voices, far enough that they might as well have been in another country.

    I had been expelled from school months earlier. “Disciplinary issues,” they called it. My family’s disappointment sat heavy in our home, unspoken but everywhere. We lived together, ate together, but there was no closeness, no one I could talk to.

    I tried to find help. I downloaded mental health apps, desperate for someone, anyone, to talk to. Every single one wanted money: subscriptions, fees, payments I couldn’t afford. I stared at those payment screens feeling like I was drowning, watching help float just out of reach.

    That’s when the screen became my only escape. It started two years earlier, in Primary 6, when house workers casually showed me explicit images on their phones. I was just a child; curious, confused, not understanding what I was seeing. Then it continued at school with friends, and something awakened in me that I didn’t know how to name or control.

    Now, alone and depressed, pornography became my refuge. Not because it made me happy, but because for a few minutes, it made me feel something other than suffocating sadness. It was free. It was always available. And unlike everyone in my life, it didn’t judge me.

    A cycle begins

    I didn’t wake up one morning and decide to be addicted. At first, it felt harmless, a way to escape. I told myself, It’s just this once. I’m in control. But addiction is a liar. Soon, it wasn’t me making the choices, the choices were making me.

    I became a professional actor: smiling, joking, saying “I’m fine.” Inside, I was drowning. Mornings brought disgust and broken promises. “This is the last time,” I would whisper. By evening, I was back in the same cycle.

    Being a Christian made it worse. How could I worship on Sunday and fall back into the same pit during the week? I carried my Bible with trembling hands, wondering: Does God still want me? Is He tired of forgiving me?

    What made everything harder was the silence; not just mine, but from my entire community.

    In many African homes, conversations about struggles don’t happen. Children are raised to “be strong,” “obey,” and “not bring shame.” So, when addiction creeps in, we already know: I can’t tell my parents because we know the response is often punishment and disappointment rather than compassion and feeling secure.

    The things we don’t discuss

    My family was no different. We shared meals, went to church together. But I couldn’t tell them about the depression that made me want to die, or the addiction consuming me. Not because they were cruel, but because we’d never learned how to talk about things that hurt.

    In many communities, struggles like pornography are labeled as spiritual weakness rather than human pain. Youth are told to “pray harder” while root wounds remain untouched. Girls especially face pressure to be “good daughters” because any confession can bring family shame.

    After my expulsion, I carried not just my own shame, but my family’s disappointment, the fear of being labeled a failure, the burden of disgrace.

    Addiction thrives in that silence. It feeds on fear; fear of punishment, of shame, of losing respect. So, we hide behind grades, church attendance, fake smiles. Inside, we are prisoners.

    For Christians struggling with addiction, the battle isn’t linear. One day you pray and feel close to God; the next, guilt crashes down. You confess, repent, hope but relapse comes again. I can’t get free. I’m weak. I keep failing.

    Faith meets struggle.

    Each fall reinforces the lie that you’re beyond redemption. You watch others grow in faith and compare your hidden failures to their visible victories. The church can make this harder. Fear of gossip or rejection stops you from seeking support. If they knew, would they still respect me?

    I struggled with this constantly. Sundays brought worship and hope. By Tuesday, I’d be back in the cycle, convinced I’d disappointed God one too many times. Everyone seemed to have faith figured out while I failed again and again.

    It’s strange having a full contact list but feeling completely alone. People assume you’re fine. “You’re always smiling,” they say. That image becomes a trap. If you break the mask, they might judge.

    The worst I’ve discovered is that the more people around you, the lonelier you feel. Addiction thrives in isolation. Your mind becomes a battlefield of self-condemnation and guilt. You wonder if anyone could love you as you are not as the image you show.

    When you reach out, friends often laugh it off or assume you’re exaggerating. Each failed attempt reinforces that isolation is safer than vulnerability. Trust issues build. You question whether anyone can handle your truth.

    Small steps forward 

    I haven’t stopped struggling. But I’ve discovered steps that help me keep moving forward. God’s presence never left me, even when I couldn’t feel it. Even in the darkest moments, there was a whisper: You are not finished. I’m still here.

    I’ve learned to pray honestly. One night I prayed: God, I’m tired. I failed again.” That messy prayer brought relief. God doesn’t need eloquence, He wants honesty.

    Scripture became my anchor: “My grace is sufficient for you, for my power is made perfect in weakness” (2 Corinthians 12:9). These words remind me that weakness doesn’t disqualify me.

    I’ve sought godly friendship. Sharing my struggle with a mentor brought prayer, guidance, and relief I hadn’t felt in years. Accountability isn’t about judgment; it’s about having allies who speak truth when you’re too weary.

    I celebrate small wins: resisting harmful content one morning, admitting a relapse to a friend, choosing honesty over shame. These moments prove God is working, even if change feels slow.

    Most importantly, I keep returning to God. After rough weeks, I kneel and whisper, “I’m here again, God,” and find quiet peace. The journey isn’t linear, but persistent return is how healing begins.

    Lessons and hope 

    Silence makes struggle worse; speaking lifts the burden. Faith doesn’t remove struggle, but gives hope and a path forward. Vulnerability is strength. Grace works in the mess. Small wins matter.

    If you feel trapped by addiction, shame or loneliness: you are not alone, and your story isn’t finished. God sees every hidden struggle, every tear, every relapse, every moment you’ve smiled while breaking inside. His love is stronger than any fear or guilt you carry.

    Change may be slow. You may stumble again. But every honest step toward God, every whispered prayer, every confession is victory. The times you felt weakest may be when God was shaping your heart for strength.

    Do not be discouraged by setbacks. Healing is a process. God’s timing is perfect, his grace persistent. You are not defined by your struggles; you’re defined by the God who pursues you relentlessly and turns brokenness into testimony.

    To my fellow young Africans carrying battles in silence: I see you. Your pain is real. The silence in your home is real. But so is God’s grace, the possibility of healing, and the chance that your story could be the hope someone else needs.

    I am still on this journey. There are days when old habits call, when depression threatens, when I feel eight years of struggle. But I’m learning that every day I turn back to God, I choose life over death, hope over despair, truth over silence.

    Remember: hope is not passive. It’s a daily choice to trust that God sees you, values you and has a purpose for you. Your story is not over. It is still being written, and your struggles are chapters, not the conclusion. Break the silence. Reach out. Trust that there is grace enough for every fall, love enough for every shame and hope enough for every tomorrow.

    You are not alone.


    Questions to consider:

    1. Why might someone turn to media, like pornography, as a way to escape depression or loneliness?

    2. Why do you think media addiction is so difficult to break from?

    3. If you knew of someone with an addiction, how might you help them free themselves from it?

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  • George Mason demands pro-Palestinian student group remove video from social media, but public universities can’t do that

    George Mason demands pro-Palestinian student group remove video from social media, but public universities can’t do that

    Late last month, the student chapter of Students for Justice in Palestine at George Mason University posted a video on a social media account that criticized U.S. foreign policy and Israel. The video (now removed), which apparently stylistically mimicked a Hamas video, included phrases such as “genocidal Zionist State,” “the belly of the beast,” and “from the river to the sea.” It also specifically addressed conditions in Gaza and GMU’s alleged oppression of pro-Palestinian protestors. 

    Regardless of one’s views on Israel and Gaza, all of this is protected speech. But rather than protecting student political discourse, GMU demanded the SJP chapter take down the video explicitly because its language ran afoul of the International Holocaust Remembrance Alliance’s vague definition of antisemitism, which has been incorporated into GMU’s anti-discrimination policy. The school warned that failure to comply could result in disciplinary action.  

    Student groups at public universities have the First Amendment right to post videos expressing their views on international conflicts, even if some members of the campus community are offended by the viewpoints expressed. We’ve seen no evidence the video constituted incitement, true threats, intimidation, or student-on-student harassment — narrow categories of speech unprotected by the First Amendment.

    When campus administrators invoke the IHRA definition and its examples to investigate, discipline, or silence political expression, the distinction between conduct and speech becomes meaningless.

    This is not the first — nor will it be the last — instance of universities relying on vague, overbroad anti-harassment definitions to censor speech some members of the campus community find offensive. In fact, overbroad anti-harassment policies remain the most common form of speech codes on college campuses. But it does point to the clear and growing threat the use of the IHRA definition poses to campus discourse about the Israel-Palestine conflict. It’s a danger about which FIRE has warned of since 2016, a danger we’ve seen in application, and one that the IHRA definition’s supporters routinely brush aside. As more and more states adopt IHRA for the purpose of enforcing anti-discrimination law, we’re likely to see increasingly more instances of campus censorship in the future.

    IHRA defines antisemitism as:

    a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of antisemitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.

    The document also provides a list of examples of antisemitism that include, among others:

    • Applying double standards by requiring of [Israel] a behavior not expected or demanded of any other democratic nation.
    • Drawing comparisons of contemporary Israeli policy to that of the Nazis.

    Language that does this (and that does not also fall into a specific category of unprotected speech) may offend some or many people. It nevertheless constitutes core political speech. Supporters of the use of the IHRA definition on campus insist that the definition does not restrict free speech, but rather helps identify antisemitic intent or motive when determining whether a student has created a hostile environment in violation of anti-discrimination laws. But this attempted distinction collapses in practice. 

    When “intent” is inferred from political expression — as it has at GMU and other campuses across the country — speech itself becomes evidence of a violation. Under this framework, students and faculty learn that certain viewpoints about Israel are per se suspect, and both institutional censorship and self-censorship follow. Despite its defenders’ claims, when campus administrators invoke the IHRA definition and its examples to investigate, discipline, or silence political expression, the distinction between conduct and speech becomes meaningless.

    Analysis: Harvard’s settlement adopting IHRA anti-Semitism definition a prescription to chill campus speech

    Harvard agreed to settle two lawsuits brought against it by Jewish students that alleged the university ignored “severe and pervasive antisemitism on campus.”


    Read More

    The problem is compounded by the Trump administration’s Title VI enforcement. Its unlawful defund-first, negotiate-second approach places universities’ federal funding — sometimes hundreds of millions or even billions of dollars — at the mercy of the administration’s Joint Antisemitism Task Force. That threat alone is enough to force campus administrators to make a choice: censor student speech critical of Israel, or risk losing access to federal funding. All too often, as we have seen repeatedly, institutions choose access to money over standing up for student rights.

    Instead of relying on IHRA’s vague definition for anti-discrimination purposes, FIRE has long supported efforts to constitutionally and effectively address antisemitic discrimination on college campuses by passing legislation to: 

    • Prohibit harassment based on religion.
    • Confirm that Title VI prohibits discrimination based on ethnic stereotypes.
    • Codify the Supreme Court’s definition of discriminatory harassment. 

    These options would better address antisemitic harassment and would do so without suppressing free speech.

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  • How Social Media Changed the Way We Communicate

    How Social Media Changed the Way We Communicate

    The Impact of Social Platforms on Higher Education Marketing

    There are currently more than 5.6 billion social media users worldwide, according to Statista. This means that about two-thirds of the world’s population uses some form of social media to communicate. 

    For many of us, using social media has become second nature. But the digital space has changed drastically since we saw the emergence of social media marketing in the early 2000s and beyond. So, too, should your social media marketing strategy, so that you can effectively reach your institution’s intended audience and make an impact when everyone else is trying to do the same.   

    While social media is a commonplace platform for communication today, have you ever considered how significantly social media has changed the way we communicate?

    4 Top Social Media Platforms Changing Communication

    Let’s take a look at what the most used social platforms have contributed to our new way of communication and how you can utilize them in your higher education marketing campaigns.

    1. Facebook

    Facebook is seen as the most predominant social media platform, and it has the numbers to back it up, with nearly 3.1 billion monthly users. While Meta’s Facebook still remains one of the top social media platforms since its conception, its audience demographics have shifted with the rise of Instagram and TikTok. With the dominating demographic now being women ages 25 to 34, Facebook is not the higher education marketing platform it once was. Not for traditional prospective and current students, anyway. 

    However, this platform can be effective for marketing flexible, online degree programs that target adult learners. It’s also a great avenue for communicating with alumni, recent graduates, and even parents of students.

    2. YouTube

    With nearly 2.6 billion monthly active users, YouTube was launched in 2005 and quickly grew to become one of the top social media platforms by 2010. 

    YouTube isn’t focused on generating content for short-term attention spans like other platforms. While Instagram, TikTok, and even Facebook primarily host short-form videos averaging 30 seconds to a minute long, YouTube’s premise is to expand on short-form content and host longer videos, such as how-tos, influencer lifestyle content, and vlogs, allowing viewers to form a more intimate connection with the content. 

    One of the main ways institutions utilize YouTube is with the rise of virtual campus tours, allowing potential students from anywhere to experience a university campus. This allows universities to expand their applicant pool by reaching potential students who may not be able to attend an in-person campus tour. 

    Take a look at a couple of examples of virtual campus tours from Clemson University and Cornell University, which have received 62,000 and 136,000 views, respectively:

    Clemson University

    Cornell University

    YouTube can also be a great place to highlight student success stories and testimonials.

    3. Instagram

    This Meta-owned social media platform has about 3 billion monthly users. In 2017, Instagram edged out Snapchat for one of the top spots among the most popular social media platforms. How? Instagram saw a gap in its algorithm where it wasn’t meeting younger audiences’ needs that Snapchat excelled at: catering to short attention spans. 

    In 2016, Instagram expanded on its platform offerings, including not only the ability to share photos in a timeline, but also launching a Stories feature. Similar to Snapchat, IG Stories gave users the ability to showcase shorter bursts of content that showcased the use of filters, stickers, and more, making the platform more interactive. With the launch of IG Reels in 2020, Instagram rounded out its offerings within the platform, giving users the ability to view and create short-form videos. 

    Since Instagram is most popular among a large younger demographic of users ages 18 to 34, Instagram is one of the number one tools higher ed marketers should be using to reach a wide variety of their university community, from prospective students to current students and young alumni.

    4. TikTok 

    TikTok has nearly 2 billion users. After its launch in 2018, TikTok quickly grew into one of the most popular social media platforms, surpassing X (formerly Twitter) and Snapchat and creating a new demand for short-form video across all platforms. 

    Primarily geared towards Gen Z and Millennial audiences, TikTok is a fast-paced, trend-focused app, making it one of the ideal platforms for marketing to university students. The original TikTok algorithm was unique compared to other social media platforms because it continually personalizes content to keep users engaged.

    How Did Social Media Change the Way We Communicate?

    Social media has changed how we communicate with one another in many ways. It has allowed us to share information in new ways, quickly gain global insights into worldwide news and trends, and forge new online communities of like-minded individuals.

    Fostered the Ability to Share 

    Since its launch in 2004, Facebook, one of the first ever social media platforms, has created a place to share anything from daily thoughts to groundbreaking ideas. This has continued to be the foundation of social media platforms that have followed in Facebook’s footsteps, from Snapchat to Instagram to TikTok. 

    Each of these platforms has expanded on the original foundation to add features such as stories, short-form video, and interactive filters. This further encouraged immediate, frequent sharing among participants and a sense of urgency around being an active social media user. This illustrates our first point: Social media has given audiences the opportunity to share and collaborate in real-time on a global scale. Over time, we shifted from passive consumers of information to active participants in content creation and distribution.

    In higher ed, this has greatly impacted how institutions communicate with prospective and current students, alumni, and other members of their wider community. Institutions have been given the opportunity to share with their communities in real time: Student successes are immediately celebrated, university news can be instantly delivered to a For You page (FYP) or timeline in a matter of seconds, and audiences can immediately communicate back. Social media has fostered this ability to share, allowing institutions to create stronger brand awareness and community engagement.    

    Provided Global Perspective

    This brings us to our second point: Social media has enabled people, brands, institutions, and organizations to come together in one common place, erasing traditional communication boundaries that once hindered our ability to connect. 

    Students in one part of the world can now explore what campus life looks like in another, simply by watching a TikTok tour, reading Instagram stories, or following a university ambassador on YouTube. These behind-the-scenes glimpses, often created by real students, offer an authentic, unfiltered perspective of life at institutions that might have otherwise been unreachable. 

    Faculty benefit from this reach too, using platforms like LinkedIn or X to share academic work, engage with global peers, and promote collaborative initiatives. Conferences, lectures, and panels can now be live-streamed or shared widely after the fact, broadening access to educational content for international audiences who may never set foot on campus.

    From a marketing standpoint, this global connectivity has changed the way institutions can position themselves and expand their offerings. Nearly two-thirds of institutions are exploring how to bring traditional on-campus programs online, utilizing the global reach driven by social media to appeal to nontraditional learners, including working parents and older adults. 

    Ultimately, the rise of social media has made it possible for institutions to extend their mission and messaging farther than ever before. 

    Encouraged Personal Connections 

    If you’re a social media user, you’ve likely experienced the benefits of how digital platforms have improved our overall communication. One of the most notable benefits is how platforms — from Facebook to LinkedIn and Instagram to TikTok — have given people the ability to connect on a personal level, whether it’s reconnecting with old friends, networking with new professional acquaintances, or sparking life-long friendships through comments, likes, and shares. 

    As social media has grown over the years, we’ve developed interest-based communities that allow us to communicate with like-minded individuals, sharing ideas and building a sense of belonging that might not be easily found in the “real world.” For nontraditional and online students, this can be life changing. 

    For institutions working towards appealing to this modern student demographic, utilizing these features can be beneficial in showcasing how nontraditional and online students can be part of the school’s community.

    The Challenge: Creating Bite-Size Messaging 

    With all of the ways social media has improved our communication, there are also some negative effects. One of which is particularly challenging for marketers: shortened attention spans. 

    The digital world moves quickly, and evidence has shown that the average attention span when looking at a screen has decreased from 2.5 minutes in 2004 to just 47 seconds in recent years. Many audience demographics, particularly younger generations, have become accustomed to “snackable” content. 

    Think about it: An average TikTok or Reel is 15 to 30 seconds long, Stories on Snapchat and Instagram disappear within 24 hours, and even static image carousels average only 3-5 slides. Because of this, marketers are left with less time to capture interest and low engagement on traditional content formats like text-only posts and longer videos.

    With social media being one of the most beneficial marketing tools in higher ed, it’s imperative that marketers learn to work with its fast-paced nature, not against it. We can do this by prioritizing visual content. Social media has made us into visual communicators: memes, gifs, short-form video, graphics, and more have begun to dominate our FYPs and timelines. 

    Shifting your strategy to prioritize content like eye-catching graphics and short-form video can push your content to the forefront of your audience’s feed and encourage higher engagement activity.   

    Improve Your Social Media Strategy With Archer 

    Looking to up your social media marketing game? Archer Education can help. We offer a variety of tech-enabled marketing, enrollment, and retention services, and our enrollment marketing team helps higher ed institutions with social media marketing, content creation, search engine optimization (SEO), academic thought leadership, and more. 

    Here at Archer, we partner with accredited universities to enable higher-ed leaders and marketers to accelerate their online program growth and enrollment. We believe that education is the great equalizer in our society, and we strive to help institutions make education more accessible for all adult learners. 

    If you’d like to learn more, contact our team and explore our offerings today. 

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  • Why Even Harvard’s Smartest Graduates Can’t Get a Job Now (Economy Media)

    Why Even Harvard’s Smartest Graduates Can’t Get a Job Now (Economy Media)

     

    Generation Z faces a challenging labor market as unemployment among recent graduates reached 8.6% in June 2025. Entry-level jobs often demand two to three years of experience, creating a catch-22 for young workers. Stagnant starting salaries, rising living costs, and student debt averaging $33,500 per borrower add economic pressure. Companies prioritize retaining staff, while tariffs, inflation, and hiring freezes limit new opportunities. Gig work and delayed financial independence are common, with only 29% of Gen Z workers feeling engaged. Long application processes, reduced internships, and intense competition further hinder career entry, creating widespread professional anxiety and underemployment.

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  • A week of media literacy across the globe

    A week of media literacy across the globe

    From 24 to 31 October, the world marks Global Media and Information Literacy Week, an annual event first launched by UNESCO in 2011 as a way for organizations around the world to share ideas and explore innovative ways to promote media and information literacy for all. This year’s theme is Minds Over AI — MIL in Digital Spaces. 

    To join in the global conversation, over the next week News Decoder will present a series of articles that look at media literacy in different ways.

    Today, we give you links to articles we’ve published over the past year on topics that range from fact-checking and information verification to the power of social media and the good and bad of artificial intelligence. 

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  • Act now: Condemn IU’s censorship of student media

    Act now: Condemn IU’s censorship of student media

    TAKE ACTION

    On October 14, Indiana University abruptly fired Director of Student Media Jim Rodenbush after he refused to enforce unconstitutional content restrictions on the student paper the Indiana Daily Student. The very next day, IU ordered IDS to halt print publication.

    This illustrates why IU ranked dead last among public universities — and third-to-last overall — in FIRE’s 2026 College Free Speech Rankings. Firing a student media adviser for refusing to censor a student newspaper, then banning print editions of that paper, sends a message that would chill even the most courageous young journalist: Cover stories we don’t like, and you’ll lose your ability to print — and your faculty support.

    What did the Indiana Daily Student do to provoke this reaction?

    They used their front page to attack IU’s track record on free speech, citing IU’s suspension of the Palestine Solidarity Committee and IU’s ranking as the worst public university in the nation for free speech. In the wake of these stories hitting newsstands, administrators summoned Rodenbush to a meeting to discuss “expectations” for what belongs in the paper. 

    IU’s Media School instructed the student paper to publish an edition exclusively devoted to homecoming flattery with “no other news at all.” When Rodenbush stood his ground, administrators then said they “lost trust” in his leadership — and immediately fired him.

    But public universities can’t order students to publish puff pieces. They can’t shut down newspapers for coverage that makes administrators uncomfortable. And they can’t fire advisers who refuse to play the censorship game. 

    Firing Rodenbush and banning the paper are textbook First Amendment violations that IU claims are part of a digital-first media strategy. But that’s a smokescreen. Cutting the print edition and removing a longtime adviser after critical coverage isn’t a strategy. It’s retaliation. And it’s illegal.

    IU is failing its students, its faculty, and the Constitution it is bound to uphold. FIRE is demanding that IU reverse the print ban, offer Rodensbush reinstatement, and make a public commitment to restore student press freedom on campus.

    Stand with us and tell IU President Pamela Whitten to end this censorship crusade.

     

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  • Act now: Condemn Indiana University’s censorship of student media

    Act now: Condemn Indiana University’s censorship of student media

    TAKE ACTION

    On Oct. 14, Indiana University abruptly fired Director of Student Media Jim Rodenbush after he refused to enforce unconstitutional content restrictions on the student paper the Indiana Daily Student. The very next day, IU ordered IDS to halt print publication.

    This illustrates why IU ranked dead last among public universities — and third-to-last overall — in FIRE’s 2026 College Free Speech Rankings. Firing a student media adviser for refusing to censor a student newspaper, then banning print editions of that paper, sends a message that would chill even the most courageous young journalist: Cover stories we don’t like, and you’ll lose your ability to print — and your faculty support.

    What did the Indiana Daily Student do to provoke this reaction?

    They used their front page to attack IU’s track record on free speech, citing IU’s suspension of the Palestine Solidarity Committee and IU’s ranking as the worst public university in the nation for free speech. In the wake of these stories hitting newsstands, administrators summoned Rodenbush to a meeting to discuss “expectations” for what belongs in the paper. 

    IU’s Media School instructed the student paper to publish an edition exclusively devoted to homecoming flattery with “no other news at all.” When Rodenbush stood his ground, administrators then said they “lost trust” in his leadership — and immediately fired him.

    But public universities can’t order students to publish puff pieces. They can’t shut down newspapers for coverage that makes administrators uncomfortable. And they can’t fire advisers who refuse to play the censorship game. 

    Firing Rodenbush and banning the paper are textbook First Amendment violations that IU claims are part of a digital-first media strategy. But that’s a smokescreen. Cutting the print edition and removing a longtime adviser after critical coverage isn’t a strategy. It’s retaliation. And it’s illegal.

    IU is failing its students, its faculty, and the Constitution it is bound to uphold. FIRE is demanding that IU reverse the print ban, offer Rodensbush reinstatement, and make a public commitment to restore student press freedom on campus.

    Stand with us and tell IU President Pamela Whitten to end this censorship crusade.

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