Tag: Personal

  • How To Make A Personal Academic Website

    How To Make A Personal Academic Website

    For professors and scientists, a personal website is a big project that’s well worth your time. It’s the best way to manage your online presence long-term. Your personal academic website can include a portfolio of pages that showcase your

    • teaching
    • research
    • publications
    • speaking engagements
    • service

    I’m Jennifer van Alstyne. Welcome to my my blog, The Social Academic. Now also a podcast and YouTube channel. This article was updated for 2024.

    A personal website can be life changing professors, grad students, and researchers like you. In this guide, discover the 7 steps to an academic website:

    You can make your own personal academic website. You’ve got this. When you do, your website will help people explore your research, teaching, and the things you care about. I’m excited for you! And this guide is here to help.

    P.S. Bookmark this page so you can come back to it.

    7 steps to take your website from start to launch

    Creating a personal academic website is a long-journey. It’s not a 10-minute project like some articles claim. A website is typically a multi-day project. It may take you months. And that’s ok.

    Professors often come to me when they need a stronger online presence. Their reasons are unique and varied. Your website can be a hub that invites people to engage with your research and teaching in meaningful ways.

    Some professors reach out to me for an academic website that

    • brings it all together for professors who “wear many hats” or feel like it may not be possible to “bring my identities together”
    • highlights their new book while helping past publications better reach new readers
    • invites aligned partnerships or relationships (i.e. with researchers around the world, community organizations, corporate partners, funders, and the people your research helps most)
    • creates a legacy for their work for a retired professor
    • celebrates their new position and prepares for their future for professors who transition to a new role
    • shares their research so people can engage in meaningful ways
    • helps them have a stronger online presence that supports a new goal or achievement
    • redesigns the website they made themselves years ago that “doesn’t feel like me anymore”

    When you’re intentional about creating space for your online presence, you can help more people. For many of the professors I work with, a stronger online presence helps them move from the spark of “I can have a website” to “I deserve this space.” We deserve this space.

    As academics, I want you to know that “we can create this space for ourselves.” You don’t need to work with me to have a stronger online presence. A PhD student scheduled a time to meet with me about designing her website for her. She didn’t need to wait to meet with me, “Have you heard about Owlstown? It’s a free academic website builder from my friend, Dr. Ian Li.” I wanted her to know she didn’t need my support. There was an easy solution for her personal academic website. That Owlstown is a solution I trust for most professors.

    I have resources to help you on my website on The Social Academic blog, podcast, and YouTube channel. You don’t need to work with me to make your personal academic website. Here are my website resources for you. I hope this guide in particular helps you move forward efficiently to make your personal academic website a reality. Following it will help you get your academic personal website from start to launch smoothly.

    Let’s get started.

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    1. Create your website content

    The best way to start making your personal academic website is by planning the structure of your website. If you don’t have an idea about what you want to share, you’ll get stuck.

    Let’s decide what to include on your professor website.

    Planning your website

    The structure and organization of your academic personal website determines the written, visual, and video content you’ll want to create. If you plan on sharing a lot of information, you can have more pages on your website.

    Your personal academic website might include things like

    • About page with your academic bio and headshot
    • Research page
      • Current project
      • Research outcomes
    • Teaching page
      • Course descriptions
      • Syllabi
      • Teaching Statement/Philosophy
    • Publications page
      • Abstracts or descriptions
      • Publication links
    • Speaking Engagements page
    • Contact page
    • Links to your social media profiles
    • Blog

    If you want a simpler website, a smaller structure is recommended:

    • About page with your academic bio and headshot
      • Link to your CV
      • Links to your social media profiles

    The simplest website structure is just 1-page. But it isn’t right for everyone. This tends to work well for graduate student websites. And professors who want the easiest website to maintain.

    The more you want to share, the more pages your site will need.

    Get inspired with the winning websites from the 2023 Best Personal Academic Websites Contest.

    If you’re unsure about what to include on your personal website, let’s talk. I help professors think through who they help and the real people who will visit their personal or lab websites with my Website Strategy service. I’m here to help you too if you want support.

    Gather written content for your website

    Once you’ve decided on a structure and what you want to include, write down all the written content you want to share on your website. If it’s text and you want it on your website, write it down.

    Make a list of the pages you need to write content for. A sample for a simple 3-page personal website might include

    • About Page
      • Academic bio: 150-350 words
      • Research interests
    • Research Page
      • List of current project(s)
      • Longer description of current research topics
      • Important outcomes or other research highlights
    • Publications Page
      • Publication details (not in standard citation format), preferably with an abstract or description

    Write the content for each page in a document to complete this step. You might decide to hire help from a website designer or developer. It’s helpful to have a document with your written content ready to share with them.

    If you can get support with this project, I encourage it! If you know what you want on your website, I’ve got an amazing website development partner who can handle the technical side of launching your website. We can also work together 1-on-1 on your website strategy. Don’t hesitate to reach out if you want professional support on your website project.

    Edit your content for the web

    Most professors don’t write for the web automatically. Academics like you may use

    • complicated or dense sentences
    • jargon / specialized terms
    • long paragraphs
    • no headings (or few headings)

    Each of these can be found in academic writing, but you should avoid them when writing for your professor website.

    I’m going to share with you best practices for writing for your personal website. Take the document you’ve drafted and each time, read through to edit with these changes

    • Can you simplify this sentence? For instance, if I make this sentence into 2 sentences, will it be easier for people to understand?
    • Is this word jargon? Is it a specialized term people in my field know but other people may not? Is it a term people in my specialization know, but other people may not? That word or term needs a short definition.
    • How many sentences is this paragraph? Can I break it into shorter paragraphs to make it easier to read on a mobile phone?
    • What heading will help someone find what they’re looking for on this particular page? For instance, if I have longer description of my research, what headings can I add to make this easier for someone skimming this page?

    Photography and headshots

    What images do you want to include on your website? At a minimum I recommend these

    • cover photo (also called a splash image, header photo, etc.)
    • a photo of you

    If you like taking photos, you may have one already that photos that work for your website.

    Many people choose stock images for their cover photo. On my personal website, I have photos I took at the San Francisco Botanic Gardens.

    For your headshot, you don’t need to go out and do a professional photo shoot. If you have photos from your work then that’s an option. Selfies are a good option for your headshot too. You just want your photo to be friendly, like of your smiling face. Here are 3 ways to get new photos for your personal website.

    Are photos required? No, but it really does help. If you’re uncomfortable with photos, consider making an avatar instead. Whichever photos choose, you need to have the rights or license to share those photos online.

    Do you want your academic or scientist website to be super engaging? Try adding a video too!


    If you got to the end of this step and you’re like, can you please just do the set-up for me? Yes. Let’s talk about working together on set up of your academic website.

    2. Pick a domain name and site title

    Once you’ve gathered/written all your content, you want to pick a domain name. Do this before choosing a host because it’s literally going to be the 1st thing most of them ask you to do when you sign-up.

    Your domain name is your main website URL, or web address. For instance, the full URL to this page is https://theacademicdesigner.com/2020/how-to-make-an-academic-website

    So the domain name for the website is theacademicdesigner.com.

    Your site title is what your website is called, in my case, The Academic Designer, which is the name of my company.

    For a personal website, my top recommendation for choosing your website domain and title is to use your full name. My personal website is jennifervanalstyne.com (site name: Jennifer van Alstyne).

    Using your full name will help your page rank in Google and other search engines. Afterall, the keyword most people will use to find your website when searching, is your name.

    An easy way to check if your domain name is in use is by typing it into your internet navigation search bar. If it’s taken a website will show up, and you may need to add a middle initial or keyword (e.g. JenniferSVanAlstyne.com or JenniferVanAlstynePoet.com).

    3. Choose a website host

    Which website host is best for you will depend on your time, budget and technical skills.

    I wrote a full guide to choosing the best website host for your personal website for professors.

    4. It’s time to set-up your personal website

    It’s time to set up your website. This is an exciting day, because when you have the content written already, your website can come together quickly.

    Start by choosing a theme for your website

    Most website hosts have themes or looks to choose from for the design of your website. When choosing a theme for your website look for these 3 things. You want a website that is

    • mobile responsive, which means your website adapts from desktop to mobile screens well
    • a clean design with a top menu and social media menu
    • accessibility-ready, which means the theme has built-in features to help people with disabilities explore your website (Accessibility-ready may be an option depending on your website host)

    Once you’ve chosen a theme for your website, you can usually choose things like font and color. For font, choose a sans serif font for your body font. A sans serif font means that you want letters without the little feet. So, no Times New Roman for your body font. You can use a serif font (with the little feet) for your headings font though.

    In terms of colors on your website, you want something with a high contrast for easy readability. Dark text on a light background is preferred for accessibility.

    Place your content

    Once you’ve selected a theme, you’re ready to place your content. Depending on how big your website is, you’ll want to know how to do these things

    • add a page
    • place text
    • insert a URL link
    • upload a photo
    • make a header

    You may also need to know how to add and edit these site-level items

    • a menu
    • social media links
    • a contact form (Update for 2024: I no longer recommend using contact forms, as they don’t always work across devices/countries)

    Titles, tags, and other metadata

    When you upload photos and other media to your website, you need to add in information like the title of the photo. There are also other options to add information about your media like Alt Text, a written description of your photo. Providing Alt Text for your photos helps more people understand the photo you’re sharing. Especially people who use screen readers to interact with your website. Alt Text also helps Google’s website crawlers better understand your website, so that it shows up in relevant search results.

    When you upload photos or other media to your website, it’s important to check that the metadata and Alt Text are descriptive.

    Write descriptive Alt Text for all of the images on your website.

    For my splash image of succulents the metadata includes

    • title of the photo (Succulents)
    • name of the photo (succulents.jpg)
    • description of the photo (‘Website header photo of many green echeveria succulents’)

    Here are great tips for writing Alt Text from Accessible Social.

    5. Preview your site

    After you’ve placed the writing and photos on your website, preview your website. Check your website for

    • spelling
    • formatting
    • readability

    Preview your website on different screen types if you have the option

    Try your website on different browsers

    • Chrome
    • Firefox
    • Microsoft Edge
    • Safari

    Ask your friends and family to read over your personal website for you. We often miss our own simple errors. You may learn if something is confusing. For instance, if your family notices a bit of jargon, a term they don’t understand about your research, how would you explain it to them in a phrase or sentence?

    You may also learn that something is hard to find. You’d be surprised how many personal websites I’ve come across where it’s difficult to find the name of the person who it’s about. Seriously. I even wrote an article about it for The Social Academic.

    6. Is it time to take your website live?

    If you sell anything on your website including consulting or editing services, you may be required by law to have a Privacy Policy and a Terms and Conditions page. Look to your country’s regulations about this. You will also need a Privacy Policy and Terms page if you are using Google Analytics or other tracking pixels or tools on your website. Do not take your website live until you have those things.

    If that is not the case for you, or if you’ve added those policies…

    It’s time to take your website live!

    Go ahead and Publish your website.

    Congratulations! You have a personal academic website ready to be shared with the world.

    7. Share your website

    Once your website is live, you need to share it with people.

    In the next few weeks, Google will crawl your website (unless you tell it not to, but don’t do that). Then your website will start showing up when people Google your name. But Google and search engines shouldn’t be the only way people find your website.

    • Announce your website on social media. Invite people to check it out.
    • Update your social media profiles to include your website address.
    • Add your new website address to your email signature.
    • Share your website as a way for people to keep in touch with you after a talk or presentation.
    • Update your bio to include your website.

    And, please share your website with me! Send me a direct message on social media, I’d love to congratulate you on your website personally.

    Good luck with your website project!

    A desk workspace with a propped up monitor and laptop screens. On the desk are a mouse and an open notebook with a pen.

    Well that’s the whole process, step-by-step. Good luck setting up your personal website. Be sure to bookmark this page so you can come back and check the steps.

    Please share this guide to making your personal academic website with your friends and colleagues. Ask your university library or faculty development office to share it as a resource. This guide has helped professors and grad students around the world make their website a reality.

    I hope it helps you too. You’ve got this! Make 2024 your year to launch your personal academic website. You’ll be happy you did.

    I’m wishing you the best of luck with your personal academic website. Watch the replay of my Setting Up Your Personal Academic Website live event where me, Brittany Trinh, and Dr. Ian Li answer the most frequently asked questions about websites for you.

    Feel like you don’t want to do this alone? Get support for your personal academic website

    Professors, would you like 1-on-1 support on your personal academic website or their research lab website? Let’s work together on a done-for-you website customized to meet your long-term needs. My most loved website service typically takes 4+ months.

    Some professors choose my VIP Days service, a day(s) where 100% of my focus is creating a website for you that can adapt with you over time. Since I’ve been teaming up with my amazing friend, Brittany Trinh, the personalization we can do in a Team VIP Day is exciting.

    Websites with me are capacity building. When we do it together, you get to “a website ready to take live” with ease. And, you’ll feel confident to make simple changes so you can keep your website updated.

    If you want your academic website done for you in 2024-2025, let’s meet on Zoom. I promise to help you in the right direction even when it isn’t working with me. Schedule a no pressure Zoom call to chat about working together on your website

    My name is Jennifer van Alstyne. I’ve been helping professors make your personal website since 2018. I’m here to help you too.

    Let’s chat about your personal website and online presence on a no pressure Zoom call. I’m happy to help you in the right direction, even if it isn’t working with me.

    Guides and Advice Articles Personal Website How To’s Resources for Grad Students Share Your Research The Social Academic

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  • Winners of the 2022 Best Personal Academic Websites Contest

    Winners of the 2022 Best Personal Academic Websites Contest

    We’re excited to recognize the hard work these people have put into their personal academic websites. They are examples to learn from. Explore the winners of the 2022 Best Personal Academic Websites Contest, and discover what prompted each of them to take the leap.

    Update: It’s official. We’ll be back for another contest in early 2025! Jennifer, Brittany, and Ian look forward to your entry next year. View the 2023 award winning websites.

    The Best Personal Academic Websites Contest is brought to you by Jennifer van Alstyne, Brittany Trinh, and Ian Li.

    About the contest

    Best Personal Academic Websites Contest 2022 Graphic with 5 people looking excited to have entered to win. Not awardees.

    The Best Personal Academic Websites Contest was open from October 10 through November 2, 2022. Entries were free. The contest recognizes the best personal websites of

    • Faculty
    • Professors
    • Scientists
    • Postdocs
    • Grad students
    • Independent researchers

    Our goal was to award your hard work. And create a resource that can be shared to inspire academics like you to make their own website. These are great examples of personal websites, with notes from the judges.

    Jump to our free resources to help you make your own website.

    2022 Winners

    2022 Award Categories

    • Overall Best Personal Academic Website (tied, top 3)
    • Best Owlstown (tied, top 2)
    • Best Google Site
    • Best Storytelling
    • Best Portfolio
    • Best Blog
    • Best Academic Entrepreneur

    Overall Best Personal Academic Website Award

    The top 3 websites tied in score. We are celebrating overall top 3 websites from Meredith Schmehl, Dr. Emmanuel Balogun, and Dr. Raymond C. Rumpf. Congratulations!

    Your websites excelled in every judged category (Website Content, Website Design and Organization, About You, Portfolio, Contact Info). You are the best examples of personal academic websites.

    Meredith Schmehl

    A screenshot of Dr. Meredith Schmel's personal website

    Meredith Schmehl is the sole creator of her website. She says, “I made a website to showcase my work both in the lab and in my community. My website allows me to connect all of my professional interests in a single platform to share my accomplishments and values with a wide audience.”

    Notes from the Judges

    Brittany Trinh: Schmehl’s website is effective with the homepage along, as well as the entire website as a whole website. Not only does her portfolio list their work, she also provides a clear description of what it is, and other awards/recognition related to that work.

    Jennifer van Alstyne: Friendly, personable, and communicative. Meredith took time to share the details of her talks and writing in an accessible way. I love that you get a short abstract with the article. You can also learn about The Gastronauts Podcast and Meredith’s work with the National Science Policy Network on her website.

    Dr. Ian Li: Meredith’s website is a great example of a comprehensive academic website. She presents the breadth of her work from her research, science writing, and advocacy. In each project, she provides a clear summary and points to resources to get more details about them.

    Dr. Emmanuel Balogun

    A screenshot of Dr. Emmanuel Balogun's website on desktop and tablet screens.

    Dr. Emmanuel Balogun wants to acknowledge the help of Jennifer van Alstyne of The Academic Designer LLC who developed the strategic website plan. And, Ryann Russ of Iggy + Stella Creative Studio who designed the website.

    Dr. Balogun says, “I made a website to communicate my research and expertise to an audience beyond academia and to make it easier for my colleagues, students, and professional contacts to reach me. I also wanted to increase my online presence in a more approachable way.”

    Notes from the Judges

    Jennifer did not judge Dr. Balogun’s website for this contest.

    Brittany Trinh: My favorite part about Dr. Balogun’s website is the Teaching page, which includes descriptions of courses taught, along with sample syllabi and assignments. There are also pages to important links for students, such as letter of recommendation (LOR) worksheet, internship list, and scheduling office hours. The LOR worksheet breaks down what the student should provide for the professor, making it easier for the students to advocate for themselves and easier for Dr. Balogun to organize and write the LORs.

    Dr. Ian Li:  Dr. Balogun’s website is a great example of how an academic website can help share a wide array of information from one’s academic work and beyond. Dr. Balogun shares various artifacts from his research publications, classes, media appearances, and presentations. He also shares resources that students can use for internships and research opportunities.

    Dr. Raymond C. Rumpf

    A screenshot of Dr. Raymond Rumpf's personal academic website.

    Dr. Raymond C. Rumpf wants to acknowledge that “the primary person responsible for the conceptualization, creation, organization, graphic design, photography, and administration of my website is Kristin S. Rumpf of KSR Digital Designs. She came up with the web design, the logo, and did the custom coding to create the website I wanted. She has constructed websites for my two other businesses as well.”

    Dr. Rumpf says, “I decided to create a website to consolidate all the information about my work and research into one place that I had complete control over. I wanted to be able to highlight my research, provide links to my learning resources, and promote my books, online courses, and journal articles that were outside what would be allowed by my university.”

    Notes from the Judges

    Brittany Trinh: Dr. Rumpf’s website is both informative and visually compelling. It does a great job of fulfilling 3 goals – making academic resources freely accessible, providing information about his research lab, and promoting his online courses, EMPossible. I also love the logo design, which cleverly incorporates the letters EM, as in “electromagnetic,” into his personal brand as well.

    Jennifer van Alstyne: This felt like a well-thought out comprehensive archive. With great visuals and detailed research descriptions, Dr. Rumpf makes it easy to explore his website. A great use of a blog as a News section.

    Dr. Ian Li: Dr. Rumpf’s website is a treasure trove of information. It has information about his research, lab, and courses. The website is well-designed to easily navigate the huge amount of information on the site.

    Best Owlstown Website Award

    Owlstown is a website builder for academics created by Dr. Ian Li. Make and maintain your academic website in minutes. We are excited to award the Owlstown websites with the highest scores, Dr. Taotao Wu and Rashid Ahmed Rifat. Congratulations!

    Dr. Taotao Wu

    A screenshot of Wu, Taotao, PhD's website on Owlstown

    Dr. Taotao Wu wants to appreciate “Ian from Owlstown for creating such a convenient platform for the community.”

    Dr. Wu says, “I have always been thinking about building my academic website to communicate science, not just because I am on the job market but also because information should be free. As a trainee for years, I received a lot of help from online open source. I am trying to do small part here.”

    Notes from the Judges

    Ian did not judge Dr. Wu’s website for this contest.

    Brittany Trinh: I like how Dr. Wu leverages his About section to clearly state his intention (finding a tenure-track position). In addition, he provides his research vision, which may appeal to potential employers and future colleagues.

    Jennifer van Alstyne: Dr. Wu takes the extra step of adding abstracts to each of his publications. He makes his research on Traumatic Brain Injury (TBI) approachable with the headline: “Understanding the networked brain through its injury” on his Research page. I like how Dr. Wu creates pages for his presentations which you can contact him about.

    Rashid Ahmed Rifat

    Rashid Ahmed Rifat's website on desktop screen, tablet, and mobile.

    Notes from the Judges

    Ian did not judge Rashid’s website for this contest.

    Brittany Trinh: Rifat’s project pages are well utilized. Not only does he provides an abstract of the project, but also includes relevant documents, figures, and slides to show his technical communication abilities.

    Jennifer van Alstyne: Rashid’s bio is approachable. It shares his hopes for his research, and how he wants to make change in the future. With abstracts for his publications, Rashid’s website is an approachable resource. A great example of how you can create a portfolio of research projects on your website.

    Best Google Site Award

    We’re excited to present the Best Google Site award to Nikita Ghodke. Congratulations!

    Nikita Ghodke

    Nikita Ghodke's personal academic website on desktop, laptop, and tablet screens

    Nikita Ghodke made her website “on my own from scratch.” She says, “Making an academic website is important, especially as an International disabled student. My biggest motivation for creating one was for reaching out with resources to the underrepresented populations. I always wanted to create more representations in academia that can tailor a story of me as a person which isn’t just limited to my professional interests but also includes other parts of my life that play an important role in my career.”

    Notes from the Judges

    Brittany Trinh: Ghodke’s website shows that it’s not about the tools or platform you use, but the thought that you put in it. Her website is on Google Sites, which is a free platform.

    Jennifer van Alstyne: Nikita tells the story of her research with engaging visuals and photos. I especially like her Science Communication & Outreach page. Nikita shares her photography on her website; I encourage more academics to share their personal interests on their website.

    Dr. Ian Li: Nikita shares a lot of information about her journey through academia through blog posts, slide presentations, podcast interviews. She also shares resources to help others with their academic careers.

    Best Storytelling Award

    Telling your story is powerful and memorable. We’re excited to award the Best Storytelling Award to Dr. Kerri Rodriguez! Congratulations.

    Dr. Kerri Rodriguez

    Dr. Kerri Rodriguez's website on laptop, tablet, and mobile screens.

    Dr. Kerri Rodriguez made her own website on WordPress. She says, “I originally created an academic website because I thought I had to, but my website quickly transformed into a valuable resource for me to share my research in a fun and engaging way. It also has tremendously helped with networking and being on the job market!”

    Notes from the Judges

    Brittany Trinh: I particularly liked Dr. Rodriguez’s research page, which provides clear and brief descriptions of the focus of her research, related links to work she wanted to highlight, as well as many cute photos of dogs, which is relevant to her research, throughout her website. In addition, the media page makes it easy to find the articles where she has been featured.

    Jennifer van Alstyne: Dr. Rodriguez is so friendly in the GIF on her website. A cute dog? People will find this very approachable. The homepage is detailed without being overwhelming, and helps visitors navigate the site. I love how the Research page also invites people to reach out for collaborations and read her articles.

    Dr. Ian Li: Dr. Rodriguez’s website weaves a cohesive story about her passion for human-animal interaction, which spans across her research, teaching, and advocacy. Her website is a great example of how an academic website can go above-and-beyond a list of publications.

    Best Portfolio Award

    How do you showcase all the work you do on a personal website? By creating engaging pages for people to explore. We’re excited to award the Best Portfolio Award to Dr. Walter Greason. Congratulations!

    Dr. Walter Greason

    Dr. Walter Greason's personal website on desktop, tablet, and mobile screens.

    Notes from the Judges

    Brittany Trinh: Dr. Greason’s website shares his portfolio by featuring them all on a Project page. He provides a great example of how to leverage your project portfolio because he highlights specific projects by giving them individual pages. In each project, he provides historical significance to give further context of the impact of their work.

    Jennifer van Alstyne: Dr. Greason had a challenge fitting his many areas of research onto one website. Well done! A bio that helps people explore further. A page focused on program services. The portfolio pages on this website are visually engaging and not overwhelming. This website is an example for all in how to invite people to get involved.

    Dr. Ian Li: Dr. Greason’s project page is a great example of providing summaries of projects to introduce them to a wider audience. He describes each project and explains why they are important and their impact.

    Best Blog Award

    Having a blog on your website is a big project. We’re excited to award Dr. Colleen Fisher the Best Blog Award for The Global Minded Professor.

    Dr. Colleen Fisher

    Dr. Colleen Fisher's website The Global Minded Professor on desktop and tablet screens.

    Dr. Colleen Fisher wants to acknowledge “the wonderful website designer who helped me bring my vision for this site to life! Her name is KC Pushpa.”

    Dr. Fisher says, “I had been thinking about the benefits of an academic website for some time, thanks in part to compelling blogs like The Academic Designer! I finally took the leap to create my site in 2021 when I was preparing for my Fulbright to India and realized I wanted a space to blog about that experience.”

    Notes from the Judges

    Brittany Trinh: Global Minded Professor’s website includes 3 blogs – one that is current and two that are upcoming. It provides a clear description of what to expect in the blog. In their India blog posts, they include their own perspective and amazing photos. The blog posts are organized well with section headings and written clearly and concisely.  Their blog post have been updated recently and they engage with their readers in the comments sections.

    Jennifer van Alstyne: Dr. Fisher’s website shares her love of global research and teaching. Rich with images from her travels, The Global Minded Professor website includes a photo blog from her Fulbright in India. Her Research page answers questions like “What’s the problem?” and “What did we want to find out?” which invite deeper exploration in Dr. Fisher’s research.

    Dr. Ian Li: Dr. Fisher has an extensive blog on her academic work in India. In her blog posts, she writes about her research and the different places that she visited. She also has 2 upcoming blogs for her trips to Ecuador and Kenya.

    Best Academic Entrepreneur Website Award

    Some of the amazing people who leave academia become entrepreneurs. We’re excited to give the Best Academic Entrepreneur Award to Dr. Jessye L.B. Talley. Congratulations!

    Dr. Jessye L.B. Talley

    Dr. Jessye L.B. Talley's personal academic website on desktop, laptop, and tablet screens.

    Dr. Jessye L.B. Talley wants to acknoweldge website designer Brittany Trinh Creative and photographer Stacey Gardin.

    Dr. Talley says, “I created my website to have a way for me to have my own space to connect with the academic community and not be tied to social media. It was also a way for me to share about my experiences and resources to help other academics on their journey.”

    Notes from the Judges

    Brittany did not judge Dr. Talley’s website for this contest.

    Dr. Ian Li: Dr. Talley’s website is well-designed with a modern layout and great use of visuals. In addition to descriptions of her research, she describes her coaching and workshop services, so you understand how they can help with your goals. She also shares several resources on her blog.

    Jennifer van Alstyne: Bright! Memorable. Dr. Talley’s website is inviting for early career faculty who benefit from her services. With professional photography, streamlined copy, and an easy-to-navigate menu, this website is a great example.

    Thank you!

    Congratulations to our award winners.

    A big thank you to all our contest entrants. We’re so lucky to have you inspiring the world. Your website has been added to The Academic Gallery on Owlstown. Thank you for being an amazing example. A website is a big project. You should be proud of sharing who you are and what you do with the world.

    We created this contest to help as many people as possible. I hope these personal website examples encourage you to make your own website! Some of our award winners did-it-themselves, others hired help. They all made their personal website work for them. You can too. Please bookmark this page. Share it with your friends. Make your website a reality. And don’t feel like it needs to be “finished” to hit publish. Keep scrolling for free resources to create your website.

    Brittany, Ian, and Jennifer would like to thank our non-profit partner for the Best Personal Academic Websites Contest 2022.

    STEM Advocacy Institute (SAi) logo

    STEM Advocacy Institute (SAi) is a Boston based incubator that is making it easier for social entrepreneurs to launch new programs and tools that connect people to science via public science engagement, science communication, and informal science learning.

    Finally, we’d like to thank our friends for helping share this event. Including but not limited to

    Did you help us share the contest during the entry period? Please email Jennifer@TheAcademicDesigner.com. We’d love thank you here!

    7 free resources for creating your own personal academic website

    Our goal is to help as many people as possible. Here are free resources from Ian Li of Owlstown, Brittany Trinh Creative, and The Academic Designer LLC to help you make your website. Please share with your friends.

    An open laptop that reads "Website" with arrows pointing this way. Next to the laptop are books held up by a bookend of a person holding up t he books.
    Best Personal Academic Website Hosts Graphic: WordPress .com or Reclaim Hosting, Squarespace, Google Sites, Owlstown
    Personal Websites Articles
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    Not sure where to get started with your online presence? Start here, with my free training for academics.

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  • A Common Mistake Academics Make With Their Personal Websites

    A Common Mistake Academics Make With Their Personal Websites

    How often is your name mentioned on your website? For some academics, the answer is 0. I’ve looked at hundreds of personal faculty and scientist websites. A common mistake people make is forgetting to include your name.

    Hi, I’m Jennifer van Alstyne. Welcome to The Social Academic, a blog about your digital presence in HigherEd.

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    Does your website show up when someone Googles your name?

    An overhead view of a person working on a laptop. They have the Google Search page pulled up and are starting to type in their search query.

    When you type your full name into Google, does your website show up on the 1st page of results? A personal website should show up high in Google Search results because it often has the information people are most looking for.

    But your website won’t appear in search results if you’ve forgotten to include your name. This is a common mistake for academics who make their own website.

    Why do academics make this mistake? They work hard to create a website to better share their research. Self-promotion often feels strange for professors and researchers. It might feel wrong or unnatural. Because of this, you might have forgotten to include your own name on your website.

    The people who make this mistake often include their name in their

    But they then forget to include it on other pages of their website like in their bio, and on their Research or Publications pages. Have you forgotten to include your name?

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    Scavenger Hunt! Find your name on your website

    An open laptop with the word Website written on the screen with a bunch of arrows pointing to the right.

    A good way to see if your name appears on your website is by searching your site in Google.

    To do this, type this into the search bar: site:YourDomainName.com Your Name

    For example: site:JenniferVanAlstyne.com Jennifer van Alstyne

    When I perform this search, it shows that my name appears on most pages of my personal website. Try a search like this to see how often your name appears.

    If you find your name doesn’t appear much on your website, this is an easy change you can make to your website to improve how people find it. Any small change to improve your personal website is a good thing!

    Best of luck with your website project. Want professional help with your website project? I’d love to help.

    Including your name on your website is a best practice for SEO

    Scrabble letters that spell out 'S' 'E' and 'O' stand facing the camera on a shelf. SEO is an acronym for search engine optimization.

    Search engine optimization is a method for improving, or optimizing your website to rank better in search results. In this case, the keyword people are searching for online is your name when they want to find information about you.

    Discover how search engine optimization (SEO) can help your website in my YouTube live with Patrick Wareing.

    Personal Website How To’s The Social Academic

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  • How to Update Your Personal Website

    How to Update Your Personal Website

    How to tell your website needs an update

    Does your personal website feel old or outdated? It may be time to update your academic website. This article is about how to update websites.

    Hi there, I’m Jennifer van Alstyne. Welcome to the new season of The Social Academic blog! Let’s talk about how to update your scientist website or professor website.

    Before we get started, I am here to support you through your website redesign project. Most of the professor websites I’ve worked with have been people who made a website that was no longer working for their needs. I’ve been helping professors launch beautiful personal academic websites since 2018. I’d love to help you!

    6 steps to update your website

    A woman wearing running sneakers walks up concrete stairs

    If you’ve been wondering how to update my website, here are 6 steps to help you.

    These 6 steps will help you walk through updating your personal website. This can be a bigger project than people expect. But, even small changes can make a big impact.

    1. How to tell your website needs an update
    2. 6 steps to update your website
    3. Discover more articles about personal academic and scientist websites

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    1. Audit your website

    Take a look at your personal website.

    • Does the design feel old or outdated?
    • Is the information correct? What needs to be changed?
    • How is your website helping you now?
    • What changes would your website benefit from?
    • Are people able to get in touch with you?
    • Is anything not working? Are there broken links or website elements?
    • Do you need a new profile photo?

    Auditing your website helps you better understand how your website is working for you now. Ask yourself what’s working on your website, and what’s not.

    2. Evaluate your goals

    What goals do you have for your website? Many academics create websites because they feel like they should. Or maybe they’ve been told to. There are many benefits to having a personal website.

    Your website goals might be simple, like

    • Help people get in touch with me by email
    • Encourage people to connect with me on social media
    • Share a list of my publications

    Oftentimes academics and scientists creating websites hope to make greater impact like

    • Gaining media attention for my research
    • Increase readers for my publications
    • Attract engaged students to my classes
    • Improving my career prospects

    What are your goals? What content can you share on your website to work towards those goals?

    3. Plan what website updates are needed

    Plan what changes to make to your website based on the goals you’ve come up with.

    • Help people get in touch with me by email: Check to see if the Contact page or button on your website is working. Make sure it directs people to where you want them to get in touch with you (i.e. email)
    • Encourage people to connect with me on social media: Create a Social Media Links menu that helps people find my profiles online
    • Share a list of my publications: Go beyond sharing your CV on your website with an easy to read list of publications. Sort them by year, topic, or type.
    • Gaining media attention for my research: Create a Media page to share mentions online, provide a bio and high quality headshot
    • Increase readers for my publications: Add abstracts and visuals to your publications, consider videos or graphics to spark curiosity
    • Attracted engaged students to my classes: Create a Teaching page that includes current courses, syllabi, and student testimonials
    • Improving my career prospects: Provide case studies, testimonials, and work experience on your website

    You may find that more website updates are needed than you have time to do right now. That’s ok! Order your list by priority so you get the most important things done first.

    If your website is in need of a full redesign, like if your website is

    • Old and outdated (and looks that way)
    • Unsecure
    • Has been infected with malware or viruses
    • Doesn’t meet most of your goals (and you don’t have time for such a big project)

    You may want to hire help from a professional website designer or developer. We can also work to get it done together.

    Most of my website clients are professors and scientists who made their own personal website years ago that wasn’t meeting their goals. If your website is need of a major overhaul it’s because you’ve grown and changed since you created it. That’s normal! Don’t hesitate to reach out. I’d love to help.

    4. Write new website content

    You’ve decided what updates need to happen for your website by creating your priority list. I like to estimate how long things will take me. Then I add it to my calendar.

    When I don’t take the time to add this step to my calendar, it get’s pushed back. I’m a procrastinator. Maybe you are too! Either way, adding this step to your calendar will better help you get it done.

    Write new content for your website (i.e. bio, new pages about your teaching or research, updated information for pages already live on your website). I typically suggest doing this in Google Docs or Microsoft Word so you can print your writing for proofreading. It’s easier to catch typos and errors on paper.

    5. Implement your updates

    When your written content is ready to go, it’s time to implement those changes to your website!

    If you’re not tech savvy, you can often hire help with implementing changes to your website. You’ll want to have your new content ready to go

    • Writing
    • Photos
    • Graphics
    • Videos

    That way when you talk to the website designer or developer, they can give you an accurate quote for work that needs to be done.

    6. Review changes to your website

    Once your website changes have been made, review your website page-by-page. It’s a good idea to ask a friend or colleague to look through your website too.

    Good luck with your personal website update!

    Want help with your website redesign? I’d love to help you! Let’s talk on a no pressure Zoom call about your website project.

    A guide to making your website

    Jennifer with a backdrop of social media and online presence icons

    Which website host is right for you?

    An open laptop with a photo of Jennifer and a graphic for "http://"

    Benefits to a personal website

    A photo of Jennifer van Alstyne smiling. Behind Jennifer is a desktop screen with website wireframes, sketches of what a website may look like.

    Website inspiration and content ideas

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    Website pitfalls to avoid

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    Why you need an academic website

    Hands holding a tablet with a personal website on the screen, specifically a publications page with articles

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    I’ve helped academics at most stages of their academic career, from PhD students all the way to retired, emeritus faculty, through my company, The Academic Designer LLC. Who do I work with most? Mid-career and senior academics. People who have a lot to share but don’t have the time to do it themselves for their website.

    I want you to have a stronger online presence for your research, teaching, leadership, and the things you value most as an academic. Your personal academic website is the best way to do that, a space that can grow and adapt with you over time. A website where you can share your legacy, a usable archive of the work you cared about (even when you’ve moved onto another focus or research interest). A website designed for your past, present, and future. And, designed for the people who will visit your website. To help people remember who you are and the research you care about.

    You don’t have to work with me to create the website you dream about. I have resources to share with you that help you do-it-yourself for your personal academic website on The Social Academic blog, podcast, and YouTube channel.

    If you want professional support for a done-for-you personal academic website, I’m Jennifer van Alstyne. I’ve helped busy professors feel confident showing up online since 2018. I’m here to help you too.

    Let’s chat about working together 1-on-1 to build you the website you deserve. Schedule a no pressure Zoom call with me.

    Guides and Advice Articles Personal Website How To’s

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  • Your Personal Website Can Grow Over Time with Interview Guest Jane CoomberSewell

    Your Personal Website Can Grow Over Time with Interview Guest Jane CoomberSewell

    Jane CoomberSewell started her website in graduate school, now it’s time for a re-design

    Meet Jane CoomberSewell, PhD in this featured interview. She’s been a business owner throughout graduate school. Jane recently completed her PhD in Media and Culture Studies, researching English entertainer Joyce Grenfell.

    Jane’s website has always been helpful. Now as an independent researcher, her website has needed to change over time. That’s what this interview focuses on: how personal website can change over time to meet your needs.

    I’m Jennifer van Alstyne. Welcome to The Social Academic blog, where I share articles and interviews on managing your online presence in Higher Education.

    Whether you’re just creating your website, or need to re-design your outdated website, I hope this interview helps you. Jane and I talk about

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    Meet Jane

    Jennifer: Hello everyone. I am Jennifer van Alstyne. Welcome to the 1st featured interview of 2022. Today. I’m here with Dr. Jane CoomberSewell. We’re going to be talking about how a website can change over time.

    Dr. Jane CoomberSewell created her website when she was in graduate school. And it’s been a journey to figure out exactly what belongs on the website, if the website is going to work long term. Now some changes are being planned, they’re ready to be made. So I thought this is a great subject to share with you.

    Jane, it’s great to talk with you today. Would you mind introducing yourself?

    Jane: I’m Jane. In the networking world in the United Kingdom, I’m now being referred to as Doctor Word Nerd. I run a business with my wife which has two parallel streams. Which is one of the reasons why the website is now websites. Joyce is an autism advocate and specialist.

    Jane’s website was originally shared with Joyce. Now they will each have their own website.

    Joyce’s one of the few people in the United Kingdom who is qualified to mentor autistic people who is herself autistic. While we’ve worked both work words, I am very much moving from 

    • Proofreading
    • Editing
    • Student support

    more and more into being a family and company historian and biographer. Because companies have life cycles and stories to tell just as much as individual’s do.

    Jennifer: That’s right. And websites because they help us tell those stories to a wider number of people, it needs to be changed and updated with time as our needs change. And as the things that we want to share with those people change as well. So I’m really glad that we’re getting to talk today.

    Can I ask, what was your graduate background and what did you do your PhD in?

    Jane: So my, my PhD, it comes under media and cultural studies. But very broadly. It was a 4.5 year–cause I started off part-time and then went full time–adventure into the life of a lady called Joyce Grenfell who is a British entertainer. And really considering her as a sociopolitical commentator, hence the history side of it. And a feminist.

    Was she a feminist? The answer being probably only with the small ‘f.’

    But really looking at the power-knowledge dynamics that she explores in all her sketches which she wrote herself. Now I’m trying to turn that into a book for normal people.

    Jennifer: You want to write a book about that for a general audience it sounds like?

    Jane: Yeah. There’s 2 books at the moment. One is something that be useful to undergraduates, sort of a different spin on feminism. Feminism moves away a bit more from theory into lived feminism.

    And then hopefully something very much more for the general readership.

    I am the only person currently that has ever looked at Grenfell academically. There’s been journalistic approaches and there’s a very good biography by her goddaughter who is also a journalist. But that more general approach I think hasn’t been done yet.

    Jennifer: Fascinating. Well, thanks for sharing that with me about your research.

    Can I ask, is that something that shows up on your website?

    Jane is working toward launching a new version of her personal website

    Joyce: It is. I suppose there’s been 3, no 2.5 versions of the website so far. There was the one that we launched at the very beginning of my grad school days.

    It was fine. Actually, when you look at my website or our websites, they don’t look very much different at all. The colors are the same. The logos haven’t changed.

    We’ve updated the photos cause because you get fat, you get thin, you get fat, you get thin.

    [The websites] They’ve become a lot more focused I think.

    The 2nd version, which was launched about 18 months ago was about giving us a lot more on control our end. It’s when I started blogging.

    I have a love-love-bit-of-hate relationship with blogging. In that I would love to spend more time doing it. And I think I could make it better work better than I am. But you just keep rethinking how you blog all the time.

    I think that’s my big thing, not just with the blogging, but with websites is that it’s not something static. With the 1st version of the website, the major mistake we made was it was static. It didn’t change it. Didn’t have a blog element. And I may be looked at it once every couple of years. And I sent off a note to our web designer. She would charge me £15 to change 2 words on a page.

    The way it is, or the way version 2.5 is that all the actual text and layout I can control myself. It’s only when we want to do more technically advanced things like changing pictures and adding new drop downs that I have to contact my designer for. And that’s the level I’m comfortable with.

    Jennifer: And you like, you like being able to do some of those things.

    Can I ask, did you work with a designer on version 1 of the website?

    Jane: Yes and no. Accessibility was always important to us. I come from a disability services background. That’s what I did when I was a civil servant. For most of the times the civil service disparity employment advisor. I was always aware of making things accessible in terms of scaling font and it still looking good.

    We had a young designer to do our logo for us. And I love our logo. Would I change it? Probably not. I might tweak it a little bit, but I don’t think I’d actually change it.

    But all the text I’ve always written. Partly because I’m quite…Okay. Yeah, let’s be honest…quite arrogant about my use of English language.

    Search engine optimization for academic websites

    Jane: That has its downside. Because of course, search engine optimization (SEO) wise, I dislike…balancing got to get 5 versions of the keyword into the box pick-it-up vs. flow. I find that a tricky balance. And getting all your metatags right. I find all those things I find quite tricky. So sometimes I will get a bit of help on that side of it.

    Jennifer: For some of our readers, they might not know what SEO is. SEO stands for search engine optimization. It’s something that people with websites do in order to help more visitors actually find their page. There are specific keywords or phrases that you might go search for on Google.

    If those phrases or keywords match up with the phrases or keywords on Jane’s website, for instance, it will help you find her website.

    Jane is saying that it’s difficult to balance the number of keywords she puts into the copy she writes for her website and actually writing it. I think that’s something that many people with websites struggle with.

    If you’re brand new to websites, this is your very first website, you might not be doing so much SEO work as Jane is. But you do want to have keywords, like your name in there.

    Being able to put your name on your website is so important for helping people find it.

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    Jennifer: Thanks, Jane. I appreciate you bringing that up.

    Jane: I think there’s also something really important about keywords in that. Often the keywords we end up having to use to get found and not words we’re comfortable with.

    My wife’s previous business was that she ran a telecoms billing platform. She wanted her website to say ‘value.’ Okay, but people don’t type into Google value. They type in ‘cheap.’ So she had to change this whole page…to ‘cheap’ to get her SEO to work, which is not the image she wanted to portray. But it’s what she needed to get people to then come and have that conversation with her.

    Jennifer: Yeah. I think with academics in particular, keywords might even be a little bit easier than that because they’re looking for a really specific audience. So if your research is on a specific type of microbiology, for instance and you include that phrase in there, it’s pretty likely to, you know, show up in Google.

    It’s definitely harder when you’re looking at a keyword that’s as general as ‘value’ or ‘cheap,’ because there’s only one word. It can make a really big difference in the types of visitors you get.

    My recommendation for anyone reading is try to be really specific when you’re thinking about the keywords that are going on your website.

    Remember, you’re looking for a specific audience. In this case, you may not be needing money that’s tied to that. Maybe you’re just looking for readers for your publication. So there’s lots of options for keywords.

    Jane: Yeah. Yeah. That’s true. And it’s very industry specific. You really have to think through a strategy. Which is why it’s useful to use a designer sometimes.

    Curious about SEO for your personal scientist website? Watch my YouTube live conversation with Patrick Wareing.

    It’s time to update an old or outdated personal website

    Jennifer: Tell me more about what your old website was like. It sounds like you really didn’t like that you couldn’t do update yourself. And that you had to pay for updates. What else didn’t you like about it?

    Jane: I think it was mainly just the staticness of it. It was very difficult and expensive to keep it current as you know. Obviously when you start a business, especially now, you can’t start a business without a website.

    But in those first 2 years–I mean, I think businesses are always evolving and changing–but in those first 2 years, that’s probably when they move most.

    Therefore, if you’ve constantly got to be sending information to somebody else to tweak your content…

    The layout was very current, which meant of course, it very quickly became very dated because just like clothes, just like hairstyles–there’s style, and then there’s fashion.

    Jennifer: Hm.

    Jane: Because I don’t do the graphic aspect of it, I find it very difficult to pinpoint what that is. But it’s things like a Hermès scarf is always stylish. There are other things that are very fashionable for a very short period of time.

    I think there are elements of website design, which I hope we’re getting now, which is much more about a classic style. While still being able to bolt on [things like] on Joyce’s site, she’s got the live transcription so that she can vlog rather than blog which connects in with the fact that she’s dyslexic. When she vlogs it will transcribe it live. Speaking as somebody who does audio transcription, it’s good. It’s still not as good as me sitting there and doing it for her will ever be, but it’s a lot quicker than me doing it. Cause it does it live.

    Jennifer: So live transcription is one of the ways in which your separate websites revisioned the blog that you were, you were both working.

    Jane: Yes.

    Jennifer: So you still blog. And [Joyce] vlogs.

    Jane: Yes. Well, she’s learning to vlog.

    How you blog on your personal website may change

    Jane: It’s one of those things like the blogging. I always feel that I’ve got more to learn and I could always do more of it.

    And as a writer there’s a great discipline in blogging because it keeps you writing and it keeps the ideas flowing.

    Jennifer: Right.

    Jane: Often, I don’t know about you, but the ideas always come at the most inconvenient moment, you know? When you’re in the car I can’t really scribble an idea down. And then unless you have something like Otter AI on your phone so you can give yourself a quick note, the idea has gone.

    Jennifer: I feel like I have a lot of blog ideas. I keep a list of them on my computer. And then I have time to write a lot of them. [Laughs]. That’s my problem.

    Are you in grad school? Consider starting a blog about your research. Read my interview with Dr. Chris Cloney of Gradblogger.

    Jane: When we first relaunched a new [website], we were religious. One of us blogged every single Monday. But we’ve been so busy. I’ve been so busy writing books. I haven’t had the emotional energy, I think, to blog as well.

    Jennifer: That’s interesting. Can you tell me a little more about that? What do you mean by emotional energy to blog?

    Jane: There are lots of different approaches to blogging, aren’t there? You can be your intellectual expert, or you can be a raconteur. Cause it’s all about engaging with your particular audience.

    Because particularly when I’m doing the family biographies, people are telling me things. It’s not supposed to be a therapeutic thing, but often it becomes therapeutic. Often people will tell us things–cause Joyce does the interviewing and I do the writing–very personal and perhaps stuff they haven’t talked about for years.

    So I want my blogs to be quite open to. And I often reflect on something that has happened during the week. If I have been very busy writing, I perhaps haven’t had time to process that myself.

    I don’t feel I can blog about it until there’s a little bit of distance.

    I think the last blog I did was about the phrase ‘self care.’ I really struggle with the phrase ‘self care.’ I think being middle-aged and British…And anything foregrounded with self gets linked just to words like ‘selfish,’ which is not how I feel about it but it’s kind of like a kick reaction. It took me ages to write that blog because I had to kind of balance it out.

    And I think if you blog from the heart, which is what I try and do because I want our customers to know us because we feel very strongly that integrity is something that is impossible to attain, but must be your strongest goal. Sometimes those blogs take a lot of emotional energy.

    When I used to copywrite blogs for another company, you know, I can churn out 500 words on why certain photocopiers are the best on the market. Really I can probably do that in about half an hour.

    And the other thing I find quite time consuming when I’m blogging is sourcing the illustrations. Cause I always try and put in a couple of irrelevant illustrations.

    And I think it was you or somebody in the same meeting we met at who told me about Unsplash.

    Jennifer: Yeah!

    Jane: And that has made that a lot easier, but actually again, we’re back to keywords. Finding the right keywords to get the image you want…

    Jennifer: It can be difficult [chuckles].

    Have a personal website you can control

    Jane: It’s a constant learning thing, isn’t it? I think that’s that’s the biggest message is if you can always have an element of your website that you control. Even if it’s not the techie stuff. Because it’s an absolutely live document. You will never finish your website.

    Jennifer: That’s right. That’s what I teach all of my [website design] clients. The process that I worked through with them, you know, we go through an intensive planning process for their websites to figure out what they actually need.

    Then we sit down and we create the copy for the website or they do it on their own. Once that copy is placed, I actually teach them how to

    • update pages on our website
    • add new pages
    • navigate the backend so that they can find what they’re looking for

    And they get a recording of that so that they can do it themselves afterwards.

    Learn more about working with Jennifer on your personal website.

    I actually don’t do long-term management for websites that kind of nickel and diming that you were talking about changing two words for £15 pounds, I don’t do that. I want to help as many people as possible. That means that I can’t manage websites long-term.

    I really need the academics that I work with to be able to do some of that work themselves. So I think that’s really important having some of that control yourself.

    It sounds like it’s making a really big difference for you on your website.

    Jane and Joyce used to share a website, now they’ll each have their own

    Jane: I also find it much easier to help Joyce. So what we’ve done now is we’ve separated [our websites]. I’ve retained CoomberSewell.co.uk.

    And Joyce now has Autism.CoomberSewell.co.uk.

    We’ve done little things so some of the pages mirror each other totally. And others, obviously her autism pages are a lot more detailed than mine. My pages is like a condensed version on autism, but it links to her website.

    So silly things like I know for a fact at the moment because I’ve spent more time on her website than mine, her price list for proofreading as much more up to date than the one on my website, but I’m the one who does the proofreading!

    In fact I’ve got a list of jobs to do at the weekend. And it’s this knowing that I was going to talk to you. That led to #6, being “Update price list.”

    Do this when preparing to update your old or outdated personal website

    Jennifer: It’s good to actually create a list like you’re doing right now. Like what are the things that I need to change on my website?

    If you are approaching a website update project, I do recommend make a list of all the things that you

    • don’t like about your website
    • do like about your website
    • things that you need to change.

    Then once you have that list, go ahead and schedule it in your agenda.

    Maybe you don’t have time to accomplish all the things on your list right away, but if you space it out over time, you’re going to get those updates made.

    You don’t want to wait 1-2 years between updates on your website. Things get outdated more quickly than you think.

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    Asking a close friend for valuable feedback

    Jane: And that is very, very true. I also think it’s good to have an honest friend. A really honest friend. I had a very amusing phone call today, a video call actually. My longest term friend, we’ve known each other since I was 5 months old, contacted me today on video call.

    She’s just about to launch a professional photography website. The one thing that she’s not good at is photos of herself.

    Jennifer: Right.

    Jane: She said, Jane, choose between these 2 [photos] for me. She showed me 2. And I said, “Oh, dear God. It’s The Prime of Miss Jean Brodie vs. The Famous Five on crack.

    [Laughter].

    And whilst, perhaps that was a little over blunt, it did help her choose the pictures that she was going to choose. And acknowledge the fact that it’s only going to be a holding picture till she can get some new ones done.

    Jennifer: Yeah. That’s important. And having that honesty and that rapport with you, it helped her move forward in her thinking of it.

    Jane: I think particularly on the visual side. And on the text side, because I mean, as a proofreader, there’s one rule that I have. It’s just proofread to proofread thyself. Because it is almost impossible when you’ve written something and edited it and re-edited it…

    I mean, you know, where I’ve been sort of trying to convert my, my thesis into a book, I am aghast at the mistakes have slipped through as I’ve put it to bed for 6 months and then come back to it.

    Really, did I say that? Was I on said drugs at the time?

    Jennifer: [Laughter]. And you’re a professional, you’re a proofreader.

    Jane: It’s the hardest thing in the world to proofread your own work.

    Jennifer: That’s so true.

    Jane: So having a trusted friend who is good at being straight, but also kind is really, really important.

    I think in business, we get very hooked up on should I be paying for this? Should I be paying for that? 99.9% of the time, I would say, Yes. But occasionally it’s okay, especially if it’s just a quick check to ask a friend for a favor because this guarantee there’s a bit of skills barter that can go on.

    Jennifer: I think so. That I explain it to my clients is that your friend, they love you and they care about you. They’re actually going to be reading and examining your website with greater depth than your average visitor.

    They’re going to stay on it longer.

    They’re going to read into it more, try to understand it more so that they can talk with you about it. And that’s more than your average website visitor is doing.

    If your friend is telling you that something’s

    • Confusing
    • Distracting
    • That it shouldn’t be there

    well that’s something that you should listen to because other people aren’t even going to give you as much time or attention as a friend is. So it’s worth listening to what they have to say.

    You don’t have to, you don’t have to respond to it. You know, you don’t have to do it, but getting that opinion is so helpful.

    Do it while you remember (or write it down so you don’t forget)

    Jane: And I think, I think also we’ve talked about planning and making sure we prioritize, but I think there’s also some times merit in striking while the iron is hot as well.

    I mean a year ago you said to me, “Jane, you need to make more of the fact that your ‘bilingual.’” Do you remember this conversation? It was, it was a, it was a comment about my proofreading, the fact that I’m being of Canadian heritage, that I can proofread in

    • Canadian English
    • American English
    • English English

    You said you need to make that much clearer on your website and you should blog about it. I still haven’t done it because I didn’t do it in that moment. And if I had done, it would have been very much more impactful.

    I am going to get round to it. I am going to blog on it, but I don’t think it will be as good a blog as if I’d done it within 24 hours.

    Jennifer: Oh, I don’t know that that’s the case. It’s possible that even that you’re thinking about it for the last year is going to add even just one sentence to that blog that is emotionally in a better space now than it would have been then.

    So you never know that. I think it’s totally going to be awesome when you do it now.

    Jane: Interestingly though, I have remembered to use the phrase when I’ve been talking to people.

    Jennifer: Wonderful.

    Jane: And I think I’ve pretty much got every American PhD student at my university now sending me their theses for proofreading.

    Jennifer: I love that. I love that. I remember that conversation so well, and you were telling me about all the amazing things you were doing. And I was like, oh, I just read your website and it didn’t say that. Like, that was so awesome how you have a skill that really is going to help people that are English language speakers bet the proofreading that they need.

    I also think that the way that you go about updating your website to meet your needs is so awesome. It sounds like version 1 and version 2 were both joint websites. And now version 2.5 is like separating that a little bit.

    But what it does is it gives you each more space. So it’s like your website is growing. It’s like your needs are growing, your website’s growing and all of that copy, all of the things that you know, can be updated, hey–everything gets updated with time. That makes sense.

    Jane: I think it also provides a lot of clarity. We were trying to be all things to all people. And although we work together and our sides of the business compliment each other. They’re not the same.

    Joyce, certainly couldn’t do what I do. I know, I don’t have the patience, I think, to do what she does.

    At the moment, they’re very similar. I’ve done a way updates, but I think over time as she grows the vlogging side of it…I’m teaching her how to edit. It’s going to be hysterical cause she’s even more of a Luddite than I am…And as I continue to blog, I think it will give me the room.

    How Jane shared her thesis and publications on her personal website

    Jane: One of the other things I did based off the conversation you had with me is that I changed one of the pages entirely. You said to me earlier, I’ve just remembered this, you know, is your thesis on your website?

    Well, I took a sidebar. And that now has every journal article every, every time I’ve contributed to a podcast. It’s all on there. There’s a publication sidebar. So you don’t even have to go to a separate page for it.

    If you’re interested in having me write a biography for you. You can get a sample of my writing by clicking on the sidebar. It was actually me being tight because I didn’t want to pay to have another page created. Actually it works really well.

    Jennifer: Well I love that innovation can cause you to adapt. It sounds like you didn’t want to pay for another page so you needed to find another solution and that creative solution ended up working out for you.

    That’s what websites are all about: experimenting to see what’s going to work well for you long term. And if it doesn’t, well, that’s something that needs to be changed.

    I think that adapting with your website, making room for it to grow, it’s not going to happen all at once.

    Jane: Right.

    Your website will change, and that’s a good thing

    Jennifer: You’ve had now 2.5 versions of this website, and you can still see it changing in the future. So for anyone who’s reading this interview, I definitely want to let you know that your website, it’s probably is going to grow or change over time.

    Even if he just have a simple 1-page website that has your bio and a photo on it. Those elements are going to change. Your bio will be updated over time. Your photo. You’re going to want to change that over time so that it looks like you.

    I think that being open to that is such a great quality to have when you’re building a website. And when you’re approaching a big update.

    Jane, I just want to thank you so much for your candor in talking about how that website change has been for you.

    What’s it like to work with multiple designers on your website over the years?

    Jennifer: I want to ask a little bit more about what it’s like to work with someone since you worked with, it sounds like multiple designers on your website.

    Jane: Two, yeah. So we had our original website designer. There were some design elements that came from other people, but as such, we had our original website designer and then we’ve got our current website designer.

    And I think there’s something really important to say about I current website designer, not so much about his technical skills as a designer, although they’re very strong. It’s about personality matching. You know, particularly for, for joy as an autistic.

    Choosing a website designer

    Her technical skills are very different from mine. Actually, they’re great, but she worries about them. And so we needed a designer who got how you talk to this person on the spectrum. Because actually once you’ve met one person on the spectrum, you’ve met one person on spectrum.

    A lot of the problems with our previous version is that I’m not convinced our previous designer was quite on particularly Joyce’s wavelength.

    From that point of view, I would encourage people that if you feel like somebody is talking a load of jargon and your constantly running to catch up, they’re possibly not the right designer for you.

    Jennifer: Oooh, that’s so important. So picking a designer is not just about budget. It’s not just about location or what their portfolio is. It’s also about how they get along with you and how well you communicate with each other.

    Jane: I mean after all. I think we both know that you can go and buy a product. You could go buy website product. Most of my Canadian and American friends tend to use SquareSpace. If they’re building it from scratch and over here, it will be something like GoDaddy. But ultimately if you’re going to invest in that tailored service…People buy people. They don’t buy a product. They buy people. So get to know your designer.

    I am fortunate in that our designer is the partner of a friend of ours. And he will come and train Joyce in exchange for a handmade pizza. But, from that point of view, it is worth spending the time not just getting quotes, not just finding out what particular language they’re skilled in, or design they’re skilled in…

    You know, have a coffee with them if you can in these days of masks. Take your time. It might not be a big investments in dollars or pounds, but it’s a big investment in terms of your business. Or your future in terms of the academic reputation that you want.

    So take your time. Yes, you can change later on. Because we’ve been talking about keeping the websites updated, constantly.

    But actually, if you’re going to move that whole relationship to another designer, it is a bit of a hassle. You know, getting them to shift domain names from one host to another, it’s not a big job, but it is a hasley job. So take your time picking your person.

    Jennifer: Oh, well, wonderful advice. You know, meeting someone in advance can make a whole difference in how you understand them. Seeing their facial expressions, seeing how they respond to questions or how they ask questions of you can make a big difference for people’s comfort levels.

    Thank you so much for sharing that with me.

    Jane’s new article on Sara Paretsky’s Guardian Angel

    Jennifer: Speaking of academic reputation, you were telling me about a new article that you have out about your favorite lockdown read. Tell me a little bit more about that.

    Jane: Oh, that was wonderful. I think that again is something I’ve learned about academia this year. I’ve written or half written or even sent off terribly intellectually worthy articles. And they tend to fall over.

    I’m often always telling my students, don’t overcomplicate things. Go with your first instinct. Build on your first instinct. If you’ve made the right choices, it will flow.

    I just happened to see this call for paper and I drafted out this article in about 40 minutes.

    Jennifer: Pretty quickly.

    Jane: It didn’t even have a single edit on it. Because it was passionate. I’m probably underselling my skills here because that’s what I do.

    It’s a piece in the South Central Review. They did a lockdown special. I think they chose 25 articles in the end. They ask people to write on their favorite lockdown re-read. I chose a book by Sara Paretsky.

    Jane: To be honest, I could have chosen any book by Sara Paretsky because I love them all. It was a joy to write, and I think that’s what comes through in the reading of it.

    My major message from it was about independent researchers. I find Paretsky a very brave writer. She’s always gone with the flow and she’s changed publishers when she’s needed to. If she believes in something, she goes for it. Even if people tell her not to.

    Read “A Favourite Among Favourites: Sara Paretsky’s Guardian Angel” by Jane CoomberSewell in the South Central Review from John Hopkins University Press, volume 38, numbers 2-3 (2021).

    And I think to be an independent researcher, which is what I am, and to an extent what you are…

    Jennifer: That’s right.

    Jane: …is a brave place to be. And I think academia needs to take us a little bit more seriously. Because actually for us to stick our necks out with no institution backing us, with no access to other funding. You know, there used to be this attitude and I think there still is this attitude that if you’re not sponsored, you can’t be any good. But actually I think it’s the other way round. I think if, if you survive without an institution backing you or without permanent post, you are brave. You actually you’re showing your metal.

    I was self-funded through my PhD. You don’t set out to spend £25,000+ unless you’re sure you can produce the goods or at least you’re brave enough to find out.

    I think that was my big message in this article is academic world, you’ve really got to stop underestimating and putting barriers in the way of us independent researchers.

    I’m doing a piece of research next week which I feel rushed on because it’s the last piece I was able to get ethical approval on before I finished my PhD.

    I have more options in the arts than my wife does in the sciences because there are publications who will take me without being without ethical approval as long as I’ve gone through my own kind of ethical quality assurance.

    But stop putting barriers in the way of us independents, because we’ve got plenty to say. Because we’re independent. Sometimes we can do things that you can’t.

    Jennifer: I think that academia does need to listen up to independent researchers and where they’re at because so many PhD students that are graduating these days will end up as independent researchers in some way or another.

    There are not enough teaching positions to go around at the university level. And the adjunctification of the university is prolific. And it’s and it’s not changing. It’s not going to go down. I mean, I hope it does, but that’s not what the trends are saying.

    We do need to have more conversations like this. We do need to talk about things like open access and journals accepting independent researchers and appreciating the contributions that they make unfunded, frankly.

    I’m so glad that this kind of lockdown reread inspired you to just kind of jump into a new article and get it out into the world.

    Which book did you choose by the way?

    Jane: I chose Guardian Angel (1992). As I say, I could have chosen any. There was another one I didn’t choose because I realized the specific remit was what’s your favorite re-read? I could have chosen one of the others.

    But I realized it was my favorite purely because I’d won my copy in competition.

    And bless her, Sara Paretsky had posted to me herself. And being daft enough bless her—sorry, Sara—to leave her home address on the envelope.

    Which I promise you faithfully, Sara I’m not going to come and stalk you. But I do still have the old envelope and it is very carefully preserved.

    Jennifer: That’s sweet. It meant a lot to you. And that’s why you felt so strongly about the book.

    Well, the people who ran the organization or the competition for that book are like, “Yes! Our competition really inspired someone to love this book.”

    Jane: I really hope. Yes, I really hope so.

    Jennifer: Well, Jane, thank you so much for our conversation today. I have really loved talking with you about your website and how it’s changed throughout the years.

    Is there anything else that you’d like to add before we wrap up?

    Jane: No. I think I would just, just underline: your website is never finished and that’s okay.

    Jennifer: Wonderful. Well, thank you so much for joining us today, Jane! We’ll see you again in 2022. Bye, bye.

    Jane: Lovely. Thank you for inviting me, you take good care.

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    Bio for Jane CoomberSewell, PhD

    Jane CoomberSewell, PhD

    Having had a previous incarnation as a Civil Servant and public sector manager, Jane CoomberSewell (@JaneCoSe) is an independent researcher/biographer based in Kent, South East England. Jane completed her Doctorate in 2020, with a thesis re-examining the socio-political contributions of monologuist and entertainer Joyce Grenfell. Jane’s research interests include reception theory and female-led detective fiction.

    Jane is an advocate for change in the way independent researchers are viewed by the establishment, believing that those who succeed in publication without the support of a University may be some of the strongest researchers in their field, certainly in terms of determination. When not working on one of the several biographies and other research projects she has under way at the moment, Jane can be found walking with her wife Joyce, an autism advocate or working in the garden to progress the couple’s drive for self-sufficiency. This may or may not include having lively conversations with her chickens about the history podcasts she plays to them.

    Connect with Jane on LinkedIn.
    Visit Jane’s website.

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