Tag: Personalized

  • Why Personalized Video Is Changing Student Recruitment

    Why Personalized Video Is Changing Student Recruitment

    How one-to-one storytelling turns information into enrollment

    Students are saturated with content in their daily lives, and video is a huge part of what they see and consume. However, as the 2025 E-Expectations Report reveals, students are also no longer impressed by one-size-fits-all marketing. They want outreach that feels personal, relevant, and authentic (RNL, Halda, & Modern Campus, 2025). What resonates with them is personalization that shows colleges see them and not just another applicant.

    And when a personalized video connects those dots, combining storytelling, emotion, and data, something powerful happens: curiosity turns into commitment.

    Why personalization works

    Personalization amplifies engagement with students.

    This is clear. When students see themselves reflected in a story, they engage more deeply and feel a stronger sense of belonging.

    Zhao and colleagues (2024) tested this through a creative experiment involving personalized animated films. Participants watched short stories where their moods and habits shaped the life of a little corgi trying to reach the moon. The results? Viewers not only enjoyed the video, but they also identified with it. Some even started calling the character “me.” That sense of recognition is exactly what colleges aim to spark when they send a personalized admit or financial aid video.

    Banerjee et al. (2023) found similar effects in the education technology sector. When apps delivered recommendations based on individual interests, student engagement increased, especially among those who typically ignored recommendations. The message for higher education marketers is clear: those who ignore your emails or skip your events may simply be waiting for the right message at the right moment.

    Finally, Deng et al. (2024) showed that personalization is not just about what content appears; it is also about how it appears. TikTok’s algorithm, for example, predicts which segments you will watch and preloads them for a frictionless experience. When it comes to personalized video for students, the same principle applies. A message that loads quickly, feels smooth, and speaks directly to their needs earns attention and trust.

    Real results from personalized video campaigns

    You can see the full potential of personalization when colleges put it into practice, especially with the channel students use the most: video. Institutions across the country are using personalized video to make complex information clear, emotional moments unforgettable, and online discovery truly interactive. We work with our partners Allied Pixel, the pioneer in personalized video technology, to help campuses make that personalized connection that drives enrollment.

    Personalized financial aid videos: Turning confusion into clarity

    At Coastal Carolina University, affordability became an opportunity for connection. Through Personalized Financial Aid Videos (PFAVs), the university walked students and families through their aid packages in plain English and Spanish, helping them understand what college would actually cost. The outcome was remarkable:

    • Students who viewed their PFAV were nearly twice as likely to enroll as those who did not
    • More than 75% of students who clicked an action button after watching enrolled.
    • Coastal Carolina credits the videos as a major factor in enrolling a record-breaking incoming class.

    What could have been a confusing moment became one of clarity and confidence.

    Admit hype videos: Building emotional momentum

    Once affordability is clear, emotion takes center stage. The University of Cincinnati used Personalized Admit Hype Videos as part of its “Moments That Matter” campaign, designed to celebrate admitted students in a way that felt deeply personal.

    The results spoke for themselves: over 1,200 students confirmed their enrollment after watching their personalized video. One student shared, “It made me feel like I’ve found a new home. Thank you for putting this together!” A parent commented, “This is the absolute coolest thing I’ve seen in college recruiting, and this is my third child. Well done!!!”

    It is hard to imagine a clearer example of how belonging drives yield.

    Real-time web videos: Personalization in 30 seconds or less

    Before a student ever inquires, colleges like Aquinas College are using Personalized Real-Time Web Videos to create immediate engagement. Visitors to the Aquinas website can build their own video in under 30 seconds, featuring content relevant to their interests.

    Over 70% of visitors choose to create their own personalized clip, an extraordinary engagement rate. Even better, the form captures names, emails, and optional phone numbers, providing the admissions team with high-quality leads while offering students a memorable first touchpoint.

    These examples show that personalization is not just a creative flourish. It is a measurable driver of engagement, confidence, and enrollment.

    What personalized video means for enrollment leaders

    For enrollment and marketing teams, personalized video has shifted from a novelty to a necessity. The results are too compelling to ignore. Here is what to focus on next:

    • Start with data. Use CRM or application data to personalize content around major, aid status, or next steps.
    • Make it one-to-one. Include each student’s name, major, and relevant details so it feels like their story.
    • Keep it short. The sweet spot is 30–60 seconds, enough to inform without overwhelming.
    • Guide with purpose. End every video with one clear call to action: confirm, apply, schedule, or log in.
    • Measure and refine. Track engagement and conversion metrics to keep improving.
    • Build belonging. Blend data with empathy, because personalization is about people, not just platforms.

    When done right, personalized video meets both emotional and practical needs. It answers questions and builds confidence, but it also sparks joy, pride, and a sense of belonging. That is the sweet spot where conversion happens.

    So, if you want students not just to watch, but to feel seen, do not just write it, film it. Keep it short, real, and personal. Because when a few seconds can change a student’s decision, the most powerful word in recruitment might just be their name.

    Want to see the full picture?

    Find out how personalized video can create powerful engagement at every stage of the enrollment journey. Watch our webinar, How to Ramp Up Student Engagement Through Personalized Videos, to learn how you can add personalized videos to your marketing and recruitment efforts.

    You can also download the 2025 E-Expectations Trend Report to see the full findings on how today’s high-school students explore, evaluate, and choose colleges, plus what they expect from every click, video, and message.

    References:
    • Banerjee, R., Ghosh, A., Nanda, R., & Shah, M. (2023). Personalized Recommendations In Edtech: Evidence From A Randomized Controlled Trial. Proceedings of the 14th ACM Conference on Learning at Scale. ACM.
    • Deng, W., Fan, Z., Fu, D., Gong, Y., Huang, S., Li, X., Li, Z., Liao, Y., Liu, H., Qiao, C., Wang, B., Wang, Z., & Xiong, Z. (2024). Personalized Playback Technology: How Short Video Services Create Excellent User Experience. IEEE Transactions on Multimedia. Advance online publication.
    • RNL, Halda, & Modern Campus. (2025). 2025 E-Expectations Report. Ruffalo Noel Levitz.
    • Zhao, X., Lee, J., Maes, P., & Picard, R. (2024). A Trip To The Moon: Personalized Animated Movies For Self-Reflection. Proceedings of the ACM on Human-Computer Interaction, 8(CSCW2), 1–27.

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  • Strategies for Personalized Learning in AI Age (opinion)

    Strategies for Personalized Learning in AI Age (opinion)

    How do we teach effectively—and humanly—in this age of AI?

    New advances in artificial intelligence break news at such a rapid pace that many of us have difficulties keeping up. Dinuka Gunaratne gave a detailed summary of many different AI tools in his “Carpe Careers” article published in July; yet more tools will likely appear in the next months and years in an exponential explosion. How do we, as educators (new and established Ph.D.s) design curriculum and classes with these new AI tools being released every few weeks? How do we design effective assignments that teach critical analysis and logical thought while knowing that our students, too, have access to these tools?

    Many existing AI tools can be used to assist with course design. However, I will provide some insight on methods of pedagogy that emphasize personalized learning regardless of what new technology becomes available.

    Some questions educators are now thinking about include:

    1. How do I design an assignment so the student cannot just prompt an AI tool to complete it?
    2. How do I design the course so that the student can choose whether or not to use AI tools—and how do I assess these two groups of students?

    Below, I outline some wise teaching practices with an eye toward helping students develop core skills including critical thinking, problem-solving, teamwork, creativity and—the most essential skill of all—curiosity.

    Making the Most Out of Class Time

    An effective course utilizes a combination of teaching strategies. I outline three here.

    1. Make sure that your class is generative so that when you give an assignment, it reaches as far back as day one. A generative learning model is one in which each week is built upon the previous one, and in which a student is assessed on the knowledge they have cumulatively accrued.
    1. Hold interactive in-person activities in each class, building upon the previous assignments and content.
    2. Flip the classroom so that class time is used for discussion and not a monologue presentation from you. If you can assign videos or reading assignments for students to view or read prior to class, then you can use class time to discuss the content or reinforce the learning with group activities.

    Here is an example of combining these tools in the buildup to a presentation from one of my classes.

    • Week 1: Each student writes and brings a one-page summary of their research so that peers can provide feedback. I provide feedback training in class before the peer readings take place.
    • Week 2: Using the peer feedback of the summary, each student creates one slide summarizing their research for a three-minute thesis (3MT) and brings the slide to class to receive peer feedback.
    • Week 3: Students practice presentation skills through an activity called “slide karaoke,” in which a student has one minute to present a simple slide they have never seen before. They are then given feedback by peers and the instructor on general presentation skills. I provide peer feedback training before the presentations.
    • Week 4: Students implement the general feedback from slide karaoke and give practice 3MT presentations to receive specific peer and mentor feedback on the content. These mentors are usually students from the year before who revisit the class.
    • Week 5: Students give the final 3MT in front of judges and peers for evaluation.
    • Week 6: Students write a summary of what was learned from the entire generative experience.

    This sequence of assignments is personalized so that the final report can only be about the student’s individual experience. While students might want to use AI tools to edit or organize their ideas, ChatGPT or other AI tools cannot possibly know what happened in the classroom—only the student can write about it.

    For larger classes in which a presentation from each student may not be possible, here is another example.

    • Week 1: A video or reading assigned to students to view/read before class discusses the basics of DNA and inheritance. An in-class assignment involves a group discussion on Mendelian inheritance problem sets.
    • Week 2: Before class, students read an article on how DNA is packaged; the in-class discussion focuses on the molecules involved in chromatin structure.
    • The next classes all have either prereads or videos, which students discuss in class, and the content builds up to a more complex genetic mechanism, such as elucidating the gene for a disease. The final report could be “summarize how one could find a gene responsible for a certain disease using the discussion points we had in class.” In this scenario as well, the student is taking the personalized class experience and incorporating the ideas into the final report, something that cannot be wholly outsourced to any AI tool.

    If you decide to embrace AI tools in the classroom, you can still teach critical thinking and creativity by asking the students to use AI to write a report on a topic discussed in class—and then in part two of the assignment, ask them to assess the AI-generated report, cite the proper references and correct any mistakes, content or grammar-wise.

    I sometimes show an example of this in class to demonstrate to students that AI makes mistakes, rather than giving it as an assignment. But it is something you might want to try making an optional method for an assignment. Students can declare whether they used AI or not on their submission. As an instructor, you will need to design two rubrics for these different groups. Group one will have a rubric based on content, grammar, references, logical thought and organization, and clarity. Group two (those who use AI) will have a rubric consisting of the same components in addition to an evaluation of how well the student found the AI mistakes.

    Applying for Teaching Positions

    If you are applying for a teaching position, you should address AI in your teaching dossier and how you may or may not incorporate it—but at the very least, discuss its effects on higher education. Many articles and books on this topic exist, including Teaching with AI: A Practical Guide to a New Era of Human Learning, by José Antonio Bowen and C. Edward Watson (Johns Hopkins Press, 2024); Robot-Proof: Higher Education in the Age of Artificial Intelligence, by Joseph E. Aoun (MIT Press, 2017); and Generative AI in Higher Education, by Cecilia Ka Yuk Chan and Tom Colloton (Routledge, 2024).

    Yet even as we consider how to integrate AI in our teaching, we must not forget the human experience at work in all that we do. We can emphasize things like 1) encouraging students to meet with us in person or even for a walk as opposed to a virtual meeting and 2) assessing what emotions students bring to the meeting or class and how that may affect the dynamics. We as educators should harness the human side of teaching, including the classroom experience and the in-class group work, so that the “final” assessments build directly out of these personalized learnings.

    For those venturing into a career that involves teaching or mentoring, develop teaching strategies and tools that center the human experience and include them in your teaching dossier. Your application will shine.

    Nana Lee is the director of professional development and mentorship, special adviser to the dean of medicine for graduate education, and associate professor, teaching stream, at the University of Toronto. She is also a member and regional director of the Graduate Career Consortium—an organization providing an international voice for graduate-level career and professional development leaders.

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  • Expanded AI Makes Active, Personalized Learning More Accessible

    Expanded AI Makes Active, Personalized Learning More Accessible

    Top Hat’s AI-powered assistant, Ace, just got even better. Two new features—example generation and personalized practice—make it easier than ever for educators to personalize learning and give students the support they need to stay on track.

    Ace was designed to take the heavy lifting out of creating assessments and provide students with help when they need it. Now, it’s enabling educators to make learning more relevant by connecting course content to student interests and career goals and by offering targeted practice based on where students are struggling most.

    “Each of these features reflects our belief that great teaching and learning happens when technology helps people do what they do best,” said Maggie Leen, CEO of Top Hat. “With Ace, we’re building an experience that empowers busy educators and motivates students to connect, explore, practice, and succeed.”

    Since its introduction in 2023, Ace has become a trusted partner for instructors seeking to deepen engagement and boost learning outcomes. The new enhancements make it simple for educators to implement teaching practices shown to improve learning, and enhance student success through on-demand, personalized study support.

    Example Generation: Make Content More Relevant and Engaging

    One of the biggest challenges in teaching is helping students see why what they’re learning actually matters. With Ace’s new example generation feature, educators can highlight any part of their course material and ask Ace to create a scenario that ties the concept to something students might encounter in their future careers—or even in everyday life. For instance, an educator teaching anatomy to nursing students might ask Ace to show how muscle function affects patient mobility. When content is connected to students’ goals or lived experiences, it becomes more relevant and meaningful.

    This new capability builds on Ace’s popular question generation tool used by faculty to create formative assessments from their content with just a few clicks. With example generation, educators have another fast and flexible way to personalize course material and make learning more engaging.

    Personalized Practice: Turn Mistakes Into Learning Opportunities

    Many students want more chances to practice but often don’t know what to review or where to start. Ace’s new personalized practice feature gives them just that. As students work through assigned readings and questions, Ace pinpoints where they’re struggling and creates targeted practice sets based on those areas. Feedback is instant, helping students stay on track and build confidence before high-stakes tests.

    More than 100,000 students have used Ace for on-demand study help—from chat-based explanations to unlimited practice questions tied directly to their course content. The new personalized practice feature builds on these tools by offering even more tailored support. It’s a smarter, more continuous way to learn, to build confidence, and deepen understanding over time.

    “Ace shows what’s possible when AI is used thoughtfully to empower instructors, reflect students’ interests, and elevate the learning experience,” said Hong Bui, Chief Product Officer at Top Hat. “As Ace continues to evolve, we’ll add new capabilities to help educators teach more efficiently and create more impactful, engaging experiences for their students.”

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  • Building a More Inclusive, Personalized Learning Environment

    Building a More Inclusive, Personalized Learning Environment

    In today’s higher education landscape, the idea that future students will need more academic support is far from a catchphrase—it reflects a profound shift in both student needs and faculty responsibilities.

    Over the past few decades, the demands on faculty have surged due to an increasing number of accommodation requests and the diverse challenges that students bring from their varied high school experiences and personal lives. Consequently, educators are now expected to deliver a more personalized and differentiated education than ever before.

    As the student population becomes increasingly diverse and faces new external pressures, traditional support models are proving inadequate. We must move beyond reactive accommodations and embrace a comprehensive, tailored and proactive system of academic support. This transformation is essential for empowering both students and educators to thrive in an increasingly complex academic environment.

    Expanding Accommodation Needs

    One of the most noticeable changes in today’s academy is the sharp increase in the number of students requiring accommodations. As many as a quarter of my students have a registered disability, and the accommodations that I am required to provide have changed in significant ways post-pandemic.

    Previously, universal design principles were seen as adequate to ensure accessibility for all. Courses were retrofitted with extended deadlines, recorded lectures and online resources, providing a common platform without isolating individual needs.

    However, today’s reality demands a more nuanced and tailored approach. Accommodations now often involve significant modifications—such as flexible attendance policies, alternative assessment formats and even exemptions from standard class participation—that alter the very nature of the educational experience.

    These changes necessitate careful planning and ongoing communication between faculty, students and disability services to create a learning environment where every student can succeed. It also requires more training, resources and support for faculty and students—which hasn’t taken place.

    The Legacy of Uneven Educational Backgrounds

    Another key challenge arises from the uneven educational experiences that many students received in high school. Over the past several decades, the disparity in academic preparation has widened significantly. As a result, students now enter college with a much broader range of skills, background knowledge and even vocabulary than in previous generations.

    For some, high school provided a strong foundation, equipping them with the critical thinking skills and subject mastery necessary for the rigors of higher education. These students are well prepared to dive into complex course material and participate actively in academic discussions.

    In contrast, others come from educational environments where resources were limited or where the curriculum was less challenging. These students frequently struggle to meet the high standards expected at the collegiate level, finding themselves overwhelmed by the pace and depth of instruction.

    This variation in preparation places an additional burden on faculty, who must continuously adapt their teaching strategies to meet the needs of an unevenly prepared student body. In many classes, instructors face the daunting task of simultaneously engaging students who excel academically while also providing targeted support for those who are less prepared.

    This often means developing multiple instructional approaches, creating supplementary materials and offering additional feedback and tutoring sessions. Faculty must work diligently to ensure that every student has the opportunity to succeed, balancing the needs of advanced learners with those who require more foundational support.

    The challenge of uneven educational backgrounds underscores the critical need for a more flexible and individualized approach to teaching. Institutions must recognize this disparity and invest in innovative teaching methods, robust academic support services and ongoing faculty development. Only through such concerted efforts can educators ensure that all students, regardless of their starting point, are given the tools they need to thrive in college and beyond.

    Increasing Demands on Students’ Time

    Today’s students confront unprecedented pressures on their time. The demands of balancing work, extracurricular activities and family responsibilities have become an everyday reality, leaving many with significantly less time to devote to their studies. This predicament is not merely an inconvenience—it directly affects students’ academic performance and well-being.

    One of the most critical challenges is that these competing demands can hinder students’ ability to engage fully with challenging course material. I expect my students to tackle lengthy, demanding texts that demand deep concentration and sustained effort. When students are pressed for time, they often resort to skimming or incomplete reading, which can lead to gaps in understanding and ultimately a shortfall in academic achievement.

    This phenomenon not only compromises the quality of their learning but also contributes to a broader pattern of stress and burnout. The cumulative effects of these pressures can have long-lasting impacts on both academic performance and overall mental health.

    Given these realities, it is incumbent upon faculty to recognize the multiple challenges faced by today’s students. Traditional teaching methods and rigid assessment schedules may no longer be effective or equitable. Instead, educators must explore flexible teaching methods and alternative assessment strategies that allow students to manage their time more effectively.

    For example, integrating online discussion or tutoring sessions, offering modular coursework and incorporating a mix of formative assessments can provide students with the flexibility they need to engage with the material at their own pace. Such approaches not only accommodate the varied schedules of modern students but also help maintain academic integrity by ensuring that learning outcomes are met without forcing students to sacrifice quality for convenience.

    Adapting teaching strategies to reflect the realities of modern student life is not just a matter of convenience—it is a necessity for fostering academic success and reducing stress. By creating more flexible, responsive learning environments, faculty can help students overcome the challenges of time management and ensure that they have the resources needed to thrive both academically and personally.

    This rethinking of academic support is essential in an environment where the well-being of students must remain at the heart of the educational experience.

    Cultural and Socioeconomic Diversity

    Higher education’s student body is more diverse than ever, encompassing a wide range of cultural, linguistic and socioeconomic backgrounds. This diversity enriches the academic environment, infusing classrooms with a wealth of perspectives and experiences. However, it also brings significant challenges, particularly when it comes to addressing varied perspectives on identity, language and values.

    In today’s classrooms, educators are tasked not only with delivering academic content but also with navigating a complex array of social sensitivities and assertive demands for cultural responsiveness.

    One emerging trend is that many students have become increasingly sensitive about their peers’ feelings. They are cautious about expressing opinions that might inadvertently harm or offend, reflecting a heightened awareness of diversity and the impact of language on identity. They worry about appearing stupid or out of touch. This sensitivity, while rooted in a genuine desire for inclusivity, can lead to self-censorship in discussions and a reluctance to engage in the robust debates that have long been a hallmark of academic inquiry.

    In contrast, another segment of the student population is more assertive and less deferential than in the past. These students actively demand that the curriculum reflects their interests and addresses the realities of their lives. They expect academic content to be culturally responsive—incorporating diverse voices and challenging traditional perspectives. This shift in attitude is not merely about political correctness; it is about ensuring that the educational experience is relevant and reflective of the complex, diverse, globalized world in which they live.

    To meet these evolving needs, courses must be designed with a keen awareness of these differences. Faculty must create learning environments that are both safe and intellectually challenging, where discussions are inclusive yet rigorous and where students feel empowered to express themselves without fear of causing unintended harm.

    This requires a deliberate shift in curriculum design and pedagogical approaches. Educators must become facilitators of cultural dialogue, employing strategies such as structured debates, reflective exercises and collaborative projects that allow students to explore multiple perspectives. In doing so, instructors not only address academic objectives but also help students develop the critical communication skills needed to advocate for themselves and engage in meaningful discourse.

    Moreover, institutions must invest in professional development for faculty, ensuring that they are well equipped to navigate these complexities. Workshops on culturally responsive teaching and conflict resolution can provide valuable tools for managing sensitive discussions and balancing diverse viewpoints. By integrating these practices into everyday teaching, universities can foster a dynamic academic community that respects individual differences while promoting shared learning.

    The challenges posed by a more sensitive yet assertive student body underscore the need for a broader rethinking of the educational experience. True academic support must be proactive and individualized—transcending one-size-fits-all accommodations to embrace a model that is responsive to the unique needs and cultural contexts of each student. This holistic approach not only enhances academic performance but also enriches the overall learning environment, creating a space where every student can thrive.

    Rethinking Course Design

    In the past, courses were often structured around a standardized curriculum intended to serve a homogeneous student body. Universal design for learning provided a foundation for making courses accessible, yet it was designed as a one-size-fits-all solution. Today, however, students enter higher education with vastly different backgrounds, learning styles and personal challenges. These differences demand a more nuanced approach. Faculty must now consider how to build courses that not only accommodate diverse needs but actively build on each student’s unique strengths.

    This involves reimagining traditional assignments and assessments to allow for multiple avenues of expression—whether through essays, presentations, projects or creative multimedia formats—ensuring that mastery of the subject matter is measured in ways that align with individual capabilities.

    Faculty as Facilitators of Inclusive Learning

    To implement these changes effectively, educators must transition from being mere transmitters of information to becoming facilitators of a dynamic, inclusive learning environment. This shift requires faculty to develop new skills and adopt innovative teaching strategies that go beyond conventional lectures.

    For instance, incorporating collaborative learning methods, peer mentoring and structured feedback sessions can help create a classroom culture where students feel empowered to engage with the material and with one another. Such methods not only support individual learning journeys but also foster a sense of community and shared responsibility for academic success.

    Beyond Reactive Disability Accommodations

    One of the most glaring weaknesses in current disability policies at many colleges, including mine, is their failure to equip students with the practical skills and resources necessary for long-term academic success.

    While accommodations—such as extended deadlines, modified attendance requirements or alternative assessment methods—are undoubtedly important, they often function as a one-way street. Disability centers, overwhelmed by demand and constrained by limited resources, focus primarily on implementing reactive measures rather than providing proactive, skill-building support.

    This approach leaves many students without the essential tools they need to navigate the rigors of higher education independently. For instance, while accommodations may allow a student to attend class remotely or receive extra time on exams, they rarely come with training in self-advocacy. Students who struggle to articulate their needs or negotiate further modifications remain at a disadvantage, potentially compromising their academic performance.

    Similarly, critical skills such as effective study techniques, note taking and time management are often overlooked. Without guidance in these areas, students may continue to face obstacles that hinder their ability to fully engage with course material and meet academic expectations.

    The result is a support system that, while well intentioned, treats accommodations as the end point rather than the beginning of a broader educational strategy. True academic support should empower students to develop self-reliance and resilience, ensuring that they are not merely recipients of modified policies but active participants in their own learning journeys.

    This requires a fundamental shift from a model that simply reacts to student needs toward one that proactively builds the skills necessary for lifelong success.

    In order to address this critical shortfall, institutions must invest in comprehensive support programs that extend beyond traditional accommodations. Workshops on self-advocacy, time management and effective study habits should be integrated into the academic framework.

    Moreover, disability centers need to establish stronger partnerships with academic departments to create a seamless support network that bridges the gap between accommodations and skill development. Only by adopting a holistic approach can colleges ensure that students with disabilities are not just surviving within the academic system, but truly thriving.

    The Need for Ongoing Professional Development

    One of the biggest challenges is that most faculty members were neither expected to learn nor trained in these inclusive teaching practices. The rapidly evolving educational landscape demands continuous professional development. Institutions must invest in workshops, seminars and training programs that equip faculty with the latest strategies in inclusive pedagogy and collaborative teaching.

    By learning to use new digital tools and adapting to flexible teaching methods, educators can better address the wide range of learner needs. Ongoing training is crucial for fostering an environment where faculty feel supported and empowered to experiment with innovative teaching practices without compromising academic rigor.

    Faculty members face mounting pressure to adapt to new teaching methodologies, technological advancements and evolving accommodation practices. While universities routinely mandate training on issues like conflicts of interest, Title VI and IX compliance and technology risks, support in the core areas of pedagogy and assessment remains minimal. To address this gap, institutions must invest in comprehensive, ongoing in-service training for faculty. This training should cover inclusive teaching practices, innovative assessment strategies and the effective integration of digital tools into the classroom.

    Moreover, faculty should have continuous access to expert guidance and peer support. Dedicated centers for teaching excellence or mentoring programs need to offer real-time assistance, enabling instructors to navigate challenges as they arise. By fostering a culture of professional development and collaboration, universities can empower educators to experiment with new approaches and refine their methods over time—ensuring that teaching remains both rigorous and responsive to the diverse needs of modern students.

    A Call for a Comprehensive Reimagining

    The current model of academic support—with its patchwork of reactive accommodations and sporadic training sessions—is no longer sufficient to address the evolving challenges facing both faculty and students. The demands of modern higher education have shifted dramatically, requiring more than temporary fixes; they demand a radical reimagining of the educational experience that is individualized, personalized and differentiated to meet the unique needs of every member of the academic community.

    At the heart of this transformation lies a fundamental shift in institutional priorities. Universities must reallocate resources toward continuous professional development for educators and establish robust support systems for students. This means creating structured, ongoing training programs that equip faculty with the latest inclusive teaching strategies and digital tools, enabling them to adapt their methods to the diverse learning styles and backgrounds of today’s students.

    Such an investment not only enhances academic performance but also cultivates the critical skills and self-advocacy that are essential for lifelong success.

    Moreover, we must move beyond the reactive, one-size-fits-all accommodations that have characterized the past. Instead, academic support should be integrated into every aspect of teaching and learning, forming the backbone of a dynamic and responsive educational ecosystem.

    For example, early intervention strategies, such as formative assessments and iterative feedback, ensure that learning gaps are addressed before they widen and personalized learning plans can be developed to build on each student’s unique strengths.

    The benefits of such a comprehensive approach are twofold. First, it supports academic success by creating an inclusive learning environment that is adaptable to the individual needs of each student. Second, it alleviates the burden on faculty, who currently face the daunting task of juggling research, administrative duties and the increasing diversity of student needs.

    By establishing a framework of proactive support, institutions can empower both educators and learners to thrive in a challenging, rapidly shifting academic landscape.

    As higher education continues to evolve, so too must our strategies for academic support. The traditional model of reactive accommodations and ad hoc training is no longer adequate in the face of growing student diversity, uneven preparation and heightened external pressures on students’ time.

    Only by embracing a comprehensive, proactive and flexible approach can we ensure that every student—and every educator—is equipped to navigate the complexities of modern academic life.

    This reimagined support system will not only boost academic performance but also enrich the overall educational experience, fostering a vibrant, inclusive and resilient community that is prepared to meet the challenges of the future.

    In an era of tightening institutional finances and overburdened faculty, the shift toward a more individualized approach to education may seem like an overwhelming challenge. However, this shift is not optional—it is both a legal requirement and an essential strategy for improving student retention, graduation rates and postgraduation outcomes.

    As student populations become increasingly diverse and face complex external pressures, campuses must prioritize academic and faculty support to create a learning environment where every student can thrive.

    The Legal Mandate for Individualized Support

    Legislation such as the Americans with Disabilities Act and Section 504 of the Rehabilitation Act mandate that institutions provide equal access to education for all students. These legal frameworks require not only reactive accommodations but also proactive, individualized support that anticipates and addresses the diverse needs of the student body.

    In practice, this means that colleges and universities must design courses, develop teaching methods and implement support systems that are flexible and tailored to individual learning styles. Ignoring this mandate not only risks legal repercussions but also undermines the institution’s commitment to inclusivity and equal opportunity.

    Enhancing Academic Success and Student Outcomes

    In addition, the current challenges faced by students—ranging from increased accommodation needs and uneven educational backgrounds to intense time pressures and cultural diversity—demand more than a one-size-fits-all solution.

    When students receive personalized academic support, retention and graduation rates improve significantly. Tailored support enables students to engage deeply with course material, develop critical skills and ultimately achieve better postgraduation outcomes. By creating a comprehensive support system, institutions can help bridge the gap between diverse student needs and the rigorous demands of higher education, ensuring that every student has the opportunity to succeed.

    The Burden on Faculty and the Need to Rethink Institutional Priorities

    For faculty, the shift to an individualized educational model requires a significant rethinking of traditional teaching methods.

    Instructors must balance the needs of advanced learners with those requiring additional support, all while managing other academic responsibilities such as research and grant writing. This challenge is compounded by the lack of sufficient training and resources currently available to help educators implement inclusive teaching practices. Institutions must respond by reallocating resources and prioritizing continuous professional development.

    Only by providing faculty with the necessary tools and support can universities foster a dynamic, responsive learning environment that benefits both teachers and students.

    The move toward a more individualized, personalized and differentiated approach to education is no longer a luxury—it is a legal and institutional imperative. As student needs evolve in a rapidly changing world, institutions must reframe academic support as a core element of the educational experience.

    By prioritizing continuous faculty training, investing in robust support systems and rethinking course design, colleges and universities can enhance academic performance, improve student retention and graduation rates and ensure better outcomes after graduation.

    There is no way around this transformation: If we are to equip every student and educator to thrive in an increasingly complex academic environment, the shift to a comprehensive, proactive and flexible support model must become the cornerstone of higher education.

    Steven Mintz is professor of history at the University of Texas at Austin and recipient of the AAC&U’s 2025 President’s Award for Outstanding Contributions to Liberal Education.

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  • Personalized Communication Strategies That Drive Student Engagement in Higher Education

    Personalized Communication Strategies That Drive Student Engagement in Higher Education

    Key Takeaways:

    • Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education.



    • Effective strategies rely on immediacy, relevance, automation, and trackability, ensuring impactful and consistent interactions.



    • Omnichannel outreach, using a mix of email, SMS, print, and digital platforms, enhances visibility and builds trust by meeting students where they are.



    • Data-driven tools enable tailored, personalized communication, real-time adjustments, and sustainable strategies.

     

    Connecting with prospective undergraduate students in meaningful ways requires a thoughtful blend of strategy, immediacy, and personalization. Gone are the days when generic messaging could effectively spark interest or drive engagement. Today’s prospective students expect communications that reflect an understanding of their individual needs, aspirations, and priorities and their value to your institution.

    Institutions aiming to enhance their enrollment strategies must adopt a more data-informed and strategic approach to communication. This means reaching out with the right message, at the right time, and through the right channels.

     

    Laying the Foundation for Communication Success

    Effective communication with students is built on four key principles: immediacy, relevance, automation, and trackability. Each element plays a critical role in ensuring that interactions resonate with students and influence their decision-making process.

    • Immediacy: Quick and timely responses that change as students’ behaviors change demonstrate attentiveness and can make a significant impression on prospective students. Delays in following up on inquiries or campus visits risk the loss of momentum and interest. Statistics show that the school that responds to inquiries first is more likely to convince that student to enroll.



    • Relevance: Tailored, personalized communication should go beyond basic name inclusion. Students expect messages that address their specific interests. Misaligned content, such as sending information unrelated to a student’s expressed major, can quickly undermine trust.



    • Automation: Streamlined, automated workflows keep communication consistent and dependable, even during staff transitions or times of high demand. Manual processes, such as college fair follow-ups that sit unprocessed for long periods, can derail engagement. Automation prevents these bottlenecks, enabling timely responses even when staff are unavailable.



    • Trackability: Monitoring communication effectiveness helps institutions refine their strategies and optimize ROI.

    By integrating these principles, higher education institutions can deliver a cohesive and impactful communication strategy that strengthens student engagement and builds trust.

     

    The Importance of Omnichannel Outreach

    While email has long been—and remains—a cornerstone of communication, relying on it exclusively is no longer sufficient. The sheer volume of emails students receive daily makes it easy for even the most well-crafted messages to be overlooked. To stand out, institutions must adopt an omnichannel approach with campaigns that combine email with print materials, SMS messaging, voice blasts, digital ads, social media engagement, and microsites, all tailored to student interests.

    Each channel serves a unique purpose for student engagement in higher education. Print materials, for example, are particularly effective at involving families in the decision-making process. A well-designed brochure placed on a kitchen table can spark conversations among family members, especially parents, who are often key influencers in the college selection process.

    Similarly, integrating consistent, tailored messaging across multiple channels ensures that students receive a seamless experience. Whether they encounter an institution on social media, via a targeted ad, by SMS message, or through an email campaign, the message should feel cohesive and tailored to their interests. Omnichannel strategies, timed appropriately through the enrollment timeline, not only improve visibility but also demonstrate an institution’s commitment to meeting students where they are, thus building trust and rapport.

     

    Leveraging Data for Personalization

    Modern communication strategies must be rooted in data. By analyzing student preferences and behaviors, institutions can craft messages that resonate on an individual level. With data-informed insights, institutions can identify what matters most to prospective students—whether that’s career outcomes, financial aid, or specific academic opportunities—and address those priorities directly.

    For example, students interested in STEM programs may be more receptive to communications highlighting research opportunities and faculty expertise, while first-generation students may appreciate messages emphasizing affordability and support services.

    To further maximize impact, institutions can use surveys and initial engagement data to tailor their outreach strategies, which allows them to deploy resources efficiently while maintaining relevance. For example, expensive print materials can be reserved for students who show strong interest in particular programs, while a social media campaign may be more appropriate for inquiries earlier in the enrollment cycle.

    Real-time data tracking lets institutions segment their strategies dynamically. If a particular campaign underperforms across the board or for certain cohorts of students, modifications can be made immediately to better align with student preferences. This agility is essential for maintaining relevance and impact throughout the recruitment cycle.

     

    Building a Sustainable Communication Infrastructure

    Sustainable communication strategies rely on the integration of advanced tools and technologies. While a customer relationship management (CRM) system lays a strong foundation, institutions often need more specialized solutions to elevate their outreach efforts. Liaison offers a suite of products designed to enhance and streamline communication and enrollment strategies, including:

    • Enrollment Marketing (EM): Liaison’s EM software and marketing services help institutions manage and analyze personalized, automated omnichannel campaigns, ensuring consistent and effective messaging across multiple channels.



    • Othot: This AI-driven tool leverages predictive and prescriptive analytics to optimize communication strategies and enrollment decisions, tailoring outreach to align with student behavior and institutional goals.



    • Centralized Application Service (CAS): By simplifying the admissions process for students and providing institutions with tools for marketing, data management, and application processing, CAS supports efficient communication with applicants.

    By incorporating these technologies, along with Liaison’s CRMs, institutions can maintain a seamless and unified communication flow so that prospective students receive timely, relevant, and personalized messages. These solutions also allow institutions to monitor campaign performance and adjust strategies in real-time, maximizing the effectiveness of resources and making messaging more impactful for target audiences. This integration reduces reliance on fragmented workflows, preventing gaps or delays caused by disconnected platforms.

    Aligning tools and strategies across departments using Liaison’s technologies keeps messaging consistent and impactful, even as prospective students engage with multiple touchpoints throughout their journey.

     

    Achieving Long-Term Engagement

    Effective communication with students is about building relationships that extend beyond the initial stages of recruitment. Institutions that invest in understanding and addressing the unique needs of their prospective students position themselves as partners in their academic journey.

    By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education. As the competitive landscape of enrollment continues to shift, adopting a strategic and data-informed approach to communication will remain essential for success.

    Ready to elevate your communication strategies? Discover how Liaison’s advanced tools and technologies can transform how you connect with prospective students. From personalized, omnichannel campaigns to data-driven insights, our solutions help you engage students meaningfully and meet your enrollment goals. Contact us today to learn more.

    About the Author

    Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.

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