Tag: Practices

  • Best Practices for Higher Education Websites

    Best Practices for Higher Education Websites

    Reading Time: 15 minutes

    Your website is no longer just a digital brochure. It’s the heart of your institution’s marketing, recruitment, and student engagement efforts. For most prospective students, it’s the very first touchpoint, and their decision to inquire, apply, or move on often hinges on what they find there.

    More than 90% of students visit a college or university website during their school search. That means your site must not only attract attention but deliver a seamless experience that inspires trust and action.

    What does that look like? It’s a blend of smart navigation, compelling visuals, personalized content, and performance that works flawlessly across all devices. It’s also about serving many different audiences, students, parents, alumni, and staff, without sacrificing clarity or focus.

    In this article, we break down the 7 best practices for higher education websites, with examples from institutions putting them into action. These proven strategies will help your school build a web presence that engages users and drives real results, from exploration to enrollment.

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    1. Ensure a Mobile-Responsive, Mobile-First Design

    Smartphones are the default browsing tool for most prospective students and their parents. If your institution’s website doesn’t offer a seamless mobile experience, you’re not just frustrating users; you’re losing them. 

    Why is mobile responsiveness crucial for higher education websites? Most students browse on mobile devices. A mobile-responsive site ensures readability, easy navigation, and fast loading, key for user experience and search rankings. Without it, your site could rank lower on Google and lose over half of the visitors who abandon slow or poorly displayed pages.

    Mobile responsiveness means your content adjusts fluidly to any screen size, from smartphones to tablets. This isn’t a nice-to-have feature; it’s a necessity. Google now uses your site’s mobile version to determine how it ranks in search results (a process known as mobile-first indexing). If your site isn’t optimized for mobile, both your visibility and your credibility take a hit.

    But it’s not just about rankings. A mobile-first experience shapes how users perceive your brand. Nearly half of students (49%) say a positive mobile experience improves their view of a college, while a poor one can turn them away entirely.

    At a minimum, your site should:

    • Use a responsive design that automatically adjusts layouts for smaller screens
    • Collapse navigation into a clean, mobile-friendly format
    • Display readable text without requiring zoom
    • Feature buttons and links that are easy to tap

    Example: California Baptist University delivers a standout mobile experience. Its responsive design stacks content cleanly for smaller screens, while large, tappable calls-to-action make it easy for prospective students to explore programs or request information. The site balances function and aesthetics, showing that CBU understands what mobile users need and delivers it.

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    Source: California Baptist University

    How can improving website speed benefit my higher education institution? Faster websites reduce bounce rates and keep users engaged longer. Prospects find what they need quickly, improving their impression of your institution. Speed also boosts SEO rankings and increases the chances of conversions like form submissions or brochure downloads.

    A smooth mobile journey doesn’t just meet expectations, it sends a clear message: your institution is accessible, student-focused, and ready to meet users where they are.

    2. Optimize Your Site’s Speed and Performance

    Speed matters. Gen Z users expect instant access, and if your pages lag, they’ll bounce, sometimes before they’ve even seen your programs.

    How fast is fast enough? According to Google, 53% of mobile visitors abandon a page if it takes more than 3 seconds to load. On the flip side, mobile sites that load in 5 seconds or less enjoy 70% longer average sessions and 35% lower bounce rates than slower counterparts.

    Beyond user frustration, slow sites impact your visibility. Google uses page speed as a ranking factor, so sluggish load times can tank your SEO and conversions.

    To keep your site performing at its best, follow these key practices:

    • Compress images and media. Use modern formats like WebP and apply compression tools to reduce file sizes without sacrificing quality.
    • Minify code and enable caching. Clean up your HTML, CSS, and JavaScript, and use browser caching to speed up page loads for returning visitors.
    • Implement a Content Delivery Network (CDN). CDNs serve content from servers closest to the user, minimizing delays caused by physical distance.
    • Limit heavy third-party scripts. Only use plugins and scripts that are essential—too many can drag your site’s performance down.
    • Test regularly. Tools like Google PageSpeed Insights, GTmetrix, or Lighthouse help you spot bottlenecks like oversized images or slow server response.

    Example: University of Arkansas at Little Rock (UA Little Rock): In March 2025, UA Little Rock rolled out a major website overhaul that improved both user experience and performance speed. A key move was transitioning to modern cloud hosting, which “ensures greater reliability, multiple backups, and improved site performance,” especially during peak or emergency periods. The web team also streamlined the site’s content (trimming 8,000+ pages down by 30%) and modernized the codebase, which reduces load times by eliminating bloat.

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    Source: University of Arkansas at Little Rock

    Why this matters for higher ed: Even a one-second improvement in page load time can make a measurable difference in how long users stay and what actions they take. A fast website tells students you’re efficient, professional, and respectful of their time, a small detail that leaves a big impression.

    If your site is slow, it’s time to speed things up.

    3. Implement Strong SEO to Boost Search Visibility

    You can have the most beautifully designed website in the world, but if prospective students can’t find it, it won’t deliver results.

    That’s where search engine optimization (SEO) becomes critical. Most college students rely on search engines to explore programs, compare schools, and research next steps. If your institution doesn’t appear in those search results, you risk missing out on a massive share of qualified leads.

    Think about the intent behind queries like:

    • “Best MBA programs in Canada”
    • “Colleges in Toronto for computer science”
    • “Online diploma in healthcare administration”

    If your pages don’t show up, students won’t even know to consider you.

    Here’s how to strengthen your SEO strategy and stay visible throughout the student journey:

    Keyword Optimization

    Start with the language students use. Research long-tail keywords that reflect real queries (e.g., “online MBA in finance” or “career college digital marketing course”). Then, use those terms naturally in your:

    • Program page titles and H1 headers
    • Metadata and image alt text
    • Body content and subheadings

    This improves your rankings and helps students quickly identify whether your offerings match their needs.

    High-Quality, Student-Centric Content

    Search engines prioritize helpful content. So do students. Build rich pages and blog posts that answer common questions about admissions, tuition, career outcomes, or student life. Content that educates, informs, and reassures will keep users engaged and build trust.

    Gen Z doesn’t want to dig for answers. Make them easy to find, and you’ll win the click.

    On-Page SEO Basics

    Each page on your site should have:

    • A unique meta title and description featuring relevant keywords
    • Structured headings (H1, H2, H3…)
    • Descriptive image alt text for both accessibility and SEO

    These basic elements are easy to overlook, but they make a real difference in how Google interprets and ranks your content.

    Technical SEO and User Experience

    Your site’s infrastructure plays a big role in search visibility. Prioritize:

    • Mobile-friendliness (as covered in Section 1)
    • Fast page load times
    • Secure browsing (HTTPS)
    • Logical, crawlable URLs
    • Fixes for broken links and outdated pages

    Google rewards user-friendly experiences. So do your prospective students.

    Local and International SEO

    Have a physical campus? Make sure your Google Business Profile is claimed and accurate. Serving international audiences? Offer multilingual content or geo-targeted landing pages to attract global prospects.

    Example: When ENSR partnered with Higher Education Marketing (HEM) in 2019, the school sought to improve its online visibility and attract more qualified leads. HEM implemented a comprehensive SEO strategy that included technical website improvements, bilingual content creation, and targeted Google Ads campaigns. These efforts significantly enhanced ENSR’s search rankings and increased high-quality inquiries from families seeking international education in Switzerland.

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    Source: HEM

    Why this matters: SEO isn’t a quick win; it’s a long-term strategy. But done right, it builds sustained visibility across every stage of the student journey.

    A prospect might first find your blog post about how to choose a business school. Weeks later, they search for [Your University] campus life. Eventually, they return to your site to click Apply Now. SEO ensures you’re present at each step.

    And since over 90% of students visit your website before applying, showing up in search isn’t just a marketing boost, it’s mission-critical.

    What role does SEO play in the success of a higher education website?

    SEO helps your site appear in search results when students research programs. Strong SEO brings qualified traffic, builds credibility, and ensures your programs are seen, without relying solely on paid ads.

    SEO brings it all together. A fast, accessible, content-rich, and mobile-optimized site naturally ranks better. That means more visibility, more engagement, and more students taking the next step with you.

    4. Make Your Content Accessible and Inclusive to All Users

    Accessibility is now a fundamental expectation. Your website should serve everyone, including users with visual, auditory, motor, or cognitive disabilities.

    In the U.S., more than 61 million adults live with a disability, and in Canada are more than 27 million. Globally, the number reaches into the hundreds of millions. If your website isn’t accessible, you may be shutting out prospective students, parents, or staff who are eager to connect but simply can’t.

    Beyond ethics, it’s also the law. New ADA Title II regulations in the U.S. now require public colleges and universities to comply with WCAG 2.1 Level AA standards. Similarly, Canada’s AODA (Accessibility for Ontarians with Disabilities Act) sets a comparable benchmark for accessibility. Failure to comply with these standards can result in lawsuits, financial penalties, loss of federal funding, and significant reputational damage.

    An inclusive website is no longer optional. It’s a legal, ethical, and strategic imperative.

    Best practices for accessible higher education websites:

    • Follow WCAG 2.1 AA guidelines. This includes alt text for images, captions or transcripts for videos, strong color contrast, and keyboard-friendly navigation.
    • Use semantic HTML. Headings, lists, and ARIA landmarks help users navigate with screen readers and assistive tech. Avoid flashy layouts that confuse accessibility tools.
    • Write descriptive link text. Replace vague links like “click here” with actionable, informative phrasing: Download the admissions brochure, for example.
    • Test with real users. Use accessibility checkers and consult individuals who rely on screen readers or other assistive devices; automated tools often miss real-world issues.

    Why this benefits everyone: Captions aren’t just for deaf users; they help second-language learners, mobile viewers, and anyone watching a video in a noisy space. High-contrast design improves readability in bright light or on low-quality screens. And clean navigation benefits all users, whether or not they rely on assistive technology.

    Accessibility makes your site better for everyone and signals your commitment to equity and inclusion.

    Example: Otis College of Art and Design proves that accessible websites don’t have to be boring. Their visually bold, design-forward site includes thoughtful accessibility features, like the ability to pause animated content and high-contrast elements that enhance readability. It’s proof that inclusive design and creativity can go hand in hand.

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    Source: Otis College of Art and Design

    By prioritizing accessibility from the start, your institution not only meets regulatory standards, but it also opens the door to more prospects and strengthens its reputation as a place where everyone belongs.

    5. Design Intuitive Navigation and User-Friendly Interfaces

    Higher education websites often contain a massive amount of information, program details, admissions requirements, campus services, student life, alumni resources, and more. Without clear navigation, this wealth of content can quickly become overwhelming.

    If prospective students can’t find basic information like how to apply, what programs you offer, or where to request info, they won’t stick around. They’ll simply move on to another institution that makes things easier. 

    Your goal? Make exploration effortless: Navigation should be clean, logical, and centered around user needs, not internal structures or department silos. Every menu, page layout, and search function should guide visitors toward their goals with clarity and speed.

    Tips for intuitive higher ed site navigation:

    • Use simple, student-focused labels. Stick to clear menu items like “Programs,” “Admissions,” “About Us,” and “Contact.” Avoid institutional jargon. Limit top-level menu items to avoid overload, and organize deeper pages using dropdowns or mega menus.
    • Design for user journeys, not just departments. Group content around tasks or audience needs. Instead of listing academic departments, consider categories like Plan, Start, Succeed, or even Explore Programs and Find Support.
    • Add a powerful, visible search bar. Nearly 50% of high school students use site search to navigate college websites. Make your search box easy to find on every page and power it with intelligent search tools that can handle typos and suggest relevant results as users type.
    • Create clear user paths for different audiences. Persona-based navigation (e.g., Prospective Students, Current Students, Parents, Alumni) lets visitors self-identify and jump directly to what matters to them. This reduces cognitive load and improves time-to-information.
    • Make CTAs impossible to miss. Buttons like Apply Now, Request Info, and Visit Campus should be visually distinct and consistently visible across key pages.
    • Maintain styling and structural consistency. Don’t make users relearn how to navigate with every new section. Ensure the styling, placement, and behavior of menus remain predictable and responsive for mobile users.

    Example: Eastern Iowa Community Colleges: EICC structures its top-level navigation around the student journey with three clear categories: Plan, Start, and Succeed. This not only simplifies decision-making but also shows a deep understanding of student concerns. The site also includes an “I’m most concerned about…” section: addressing common hesitations head-on, with empathy and clarity.

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    Source: Eastern Iowa Community Colleges

    A user-friendly website doesn’t just look polished; it feels helpful. Smart navigation says, “We understand your needs, and we’ve made it easy to find what you’re looking for.” Higher education website design can be the difference between a visitor who bounces and one who applies.

    6. Provide Engaging Content and Clear Calls-To-Action

    Content is what transforms a higher ed website from a digital brochure into a dynamic recruitment tool. Prospective students don’t just want information; they want answers, inspiration, and a glimpse of what their future might look like at your institution.

    They’re searching for:

    • Program details
    • Admission requirements
    • Tuition costs
    • Campus life
    • Career outcomes
    • Student experiences 

    Your job is to deliver that content in a way that’s clear, engaging, and actionable.

    Best Practices for Content That Drives Enrollment:

    Showcase your academic programs clearly.
    Each program should have a dedicated page that covers curriculum highlights, faculty expertise, admissions requirements, and career prospects. Schools should prioritize program-level content because it’s the first place prospects look.

    Use rich media to bring your campus to life.
    Photos, videos, virtual tours, and infographics add emotional and visual depth that text alone can’t match. Consider a homepage hero video, a student life highlight reel, or virtual walkthroughs of your campus and classrooms.

    Incorporate authentic student voices.
    Today’s students want real stories. Feature testimonials, student spotlights, or day-in-the-life content that reflects your community’s diversity and vibrancy. Whether it’s a video diary from a nursing student or a blog from an international applicant, authenticity builds trust.

    Keep your content fresh.
    Outdated information erodes credibility. Make it a priority to update admissions deadlines, program details, and tuition info regularly. Maintain a blog or news section to show your campus is active, but don’t let fresh content bury essential evergreen pages like Programs or How to Apply.

    Guide users with clear, strategic CTAs.
    Every important page should ask: What’s the next step? Then answer it with a bold, well-placed button. Whether it’s “Apply Now,” “Download a Program Brochure,” or “Book a Virtual Tour,” your CTAs should stand out visually and match the context of the page.

    Example: OCAD University (Canada) redesigned its admissions website with a bold visual identity, simplified navigation, and CTAs tailored to the user journey, like “Get Portfolio Help” or “Start Your Application.” The results? Within weeks of launch, the site saw a 21% increase in visits and a 15% increase in applicants. The combination of user-first content and clear actions paid off.

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    Source: OCAD University

    Content also reinforces every other best practice:

    • Accessible content means adding alt text and transcripts.
    • SEO-optimized content means using keywords that align with search intent.
    • Fast-loading content means using lightweight visuals and optimized media.

    When your content delivers real value and your calls-to-action guide users clearly, you don’t just inform; you inspire. And that’s what drives conversions.

    7. Integrate With a CRM for Lead Management and Personalization

    A well-designed website gets visitors. A strategically integrated website gets conversions.

    One of the most powerful ways to level up your higher ed site is by connecting it to a Customer Relationship Management (CRM) system. CRMs are central hubs for capturing, organizing, and nurturing prospective students through the enrollment journey.

    When your website and CRM are integrated, lead data flows automatically from inquiry forms, newsletter signups, and event registrations into a centralized system, no more manual data wrangling, missed follow-ups, or siloed information.

    Why CRM Integration Matters:

    1. Instant lead capture and time savings
      Every time a prospect fills out a form, to download a course brochure or RSVP to an open house, their information is logged automatically in your CRM. This eliminates the need for staff to transfer spreadsheets or copy-paste emails. The result? Less administrative busywork and fewer mistakes, giving your admissions team more time to focus on real engagement.
    2. Faster, personalized follow-up
      CRM integration lets you respond in real time. Someone requests info? They get a tailored email within minutes. And your recruiters are instantly notified with the lead’s details, so they can follow up while your institution is still top of mind. Prompt follow-up, especially within 24 hours, greatly increases contact and conversion rates. A connected CRM makes that speed possible.
    3. Personalized web experiences
      Advanced CRMs like HubSpot or Mautic allow you to show smart CTAs and dynamic content based on the visitor’s behavior. If someone has already attended a webinar, your site might offer “Schedule a One-on-One Consultation” instead of “Register for Info Session.” Personalization like this increases engagement and accelerates movement through the funnel.

    One institution used smart CTAs to tailor messaging for return visitors. New users saw English test prep offers, while returning prospects saw “Start Your Application” prompts, resulting in higher click-through and application rates.

    1. Full visibility into the student journey
      Every interaction, form fill, email open, and event attendance is tracked in the CRM. Your team gets a 360° view of each lead’s engagement, helping them tailor conversations and prioritize follow-ups. You can also track which web pages and campaigns are driving the most conversions, helping you optimize over time.

    For example, CRM data may reveal that campus tour sign-ups convert at twice the rate of general inquiries. Insights like these help you double down on what works.

    1. A seamless, consistent user experience
      From a student’s perspective, CRM integration reduces friction. They won’t have to fill in the same information twice. Communications feel timely and relevant. Even if a staff member changes, the CRM ensures continuity, so the conversation picks up where it left off.

    Behind the scenes, your team gains confidence that every lead is being handled properly, with full history and context at their fingertips.

    The tools and payoff

    Higher education institutions are increasingly using education-focused CRMs like HubSpot or HEM’s Mautic CRM. These tools enable automation at every stage, from capturing leads to triggering nurture emails to customizing website CTAs.

    Example: Griffith College, Ireland’s largest independent college, partnered with Higher Education Marketing (HEM) to implement HubSpot CRM for more efficient lead management and personalized student recruitment. Through a comprehensive strategy that included conversion funnel audits, CRM staff training, automated workflows, and segmented lead nurturing, HEM helped Griffith streamline communications and improve follow-up with prospective students. As a result, the college achieved a 20% year-over-year increase in registered learners for its Spring 2023 intake.

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    Source: HEM

    CRM integration does require some technical setup and cross-department coordination. But the payoff is immense: your website becomes a two-way communication platform, collecting insights, responding to actions, and guiding visitors toward enrollment with relevance and precision.

    For institutions serious about scaling recruitment and deepening personalization, connecting your CRM to your website is no longer optional. It’s a modern best practice and a clear path to smarter, more successful digital engagement.

    Build a Website That Drives Enrollment

    Your website isn’t just a marketing asset; it’s your institution’s top recruiter. Every click, scroll, and form fill is a chance to move a prospective student closer to enrollment.

    By applying these best practices for higher education websites, from mobile-first design and fast performance to SEO, accessibility, and CRM integration, you create more than just a polished digital presence. You build a site that informs, inspires, and converts.

    In a crowded higher ed market, the schools that win are the ones that treat their website like the powerful recruitment engine it is. Make yours work harder, smarter, and more strategically, starting now.

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    Frequently Asked Questions 

    Question: Why is mobile responsiveness crucial for higher education websites?
    Answer: Most students browse on mobile devices. A mobile-responsive site ensures readability, easy navigation, and fast loading, key for user experience and search rankings. Without it, your site could rank lower on Google and lose over half of the visitors who abandon slow or poorly displayed pages.

    Question: How can improving website speed benefit my higher education institution?
    Answer: Faster websites reduce bounce rates and keep users engaged longer. Prospects find what they need quickly, improving their impression of your institution. Speed also boosts SEO rankings and increases the chances of conversions like form submissions or brochure downloads.

    Question: What role does SEO play in the success of a higher education website?
    Answer: SEO helps your site appear in search results when students research programs. Strong SEO brings qualified traffic, builds credibility, and ensures your programs are seen, without relying solely on paid ads.

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  • DOJ Declares Slew of DEI Practices Unlawful in Memo

    DOJ Declares Slew of DEI Practices Unlawful in Memo

    Photo by Yasin Ozturk/Anadolu via Getty Images

    More than three months after a federal court struck down an Education Department directive that barred any practices that consider race at colleges across the country, the Department of Justice declared Wednesday that diversity, equity and inclusion practices are unlawful and “discriminatory.”

    But the agency’s memo goes even further than ED’s guidance, suggesting that programs that rely on what they describe as stand-ins for race, like recruitment efforts that focus on majority-minority geographic areas, could violate federal civil rights laws. The directive applies to any organization that receives federal funds, and DOJ officials warned that engaging in potentially unlawful practices could lead to a loss in grant funding.

    Other examples of “potentially unlawful proxies” include requirements that job applicants “demonstrate ‘cultural competence,’ ‘lived experience,’ or ‘cross-cultural skills’” or narratives about how the applicant has overcome obstacles, Attorney General Pamela Bondi wrote.

    This interpretation of federal law could present new challenges for colleges that have relied on tactics like place-based recruitment to create diverse student bodies since the Supreme Court banned affirmative action in 2023. For instance, some colleges have guaranteed admission to students who graduate in the top 10 percent of their high schools.

    “This highlights that every practice of colleges is under scrutiny, even ones that have been viewed as politically safe for years (such as top ten percent plans or even TRIO programs). The only truly safe ways to admit students right now are to admit everyone or only use standardized test scores,” Robert Kelchen, a professor in the University of Tennessee at Knoxville’s Department of Educational Leadership and Policy Studies, wrote in an email to Inside Higher Ed. “Being an enrollment management leader has always been tough, but now it’s even more challenging to meet revenue targets and satisfy stakeholders who have politically incompatible goals.”

    The document offers clearer guidance about what the Justice Department considers off-limits as it investigates DEI at colleges and universities. The DOJ is playing a greater role in investigating colleges as it enforces its position that DEI programs as well as efforts to boost diversity among faculty and staff violate federal antidiscrimination laws.

    Since President Trump took office in January, he’s targeted DEI programs, practices and personnel via executive orders and other efforts. However, higher ed experts have repeatedly said that the orders don’t change the underlying laws, so colleges that complied with the law before Jan. 20 remain in compliance. In response to the federal edicts, colleges have rolled back a number of their programs and closed centers that catered to specific student groups.

    Many of the practices declared unlawful in the nine-page memo echo those referenced in the Education Department’s February Dear Colleague letter, such as race-based scholarships. But it also explicitly states that “BIPOC-only study lounges” and similar facilities are unlawful. The Education Department’s guidance mentioned race-based facilities generally but not specifically study lounges.

    DEI advocates have long argued that these centers or lounges are open to all students. Some have persisted even after state DEI bans, but multiple colleges have in recent months closed centers that catered to specific student groups. Bondi argued that such spaces violate Title VI of the Civil Rights Act of 1964, which bars discrimination based on race and national origin.

    “Even if access is technically open to all, the identity-based focus creates a perception of segregation and may foster a hostile environment. This extends to any resource allocation—such as study spaces, computer labs, or event venues—that segregates access based on protected characteristics, even if intended to create ‘safe spaces,’” the order reads.

    Lynn Pasquerella, president of the American Association of Colleges and Universities, said that the memo is “another example of governmental overreach into academic freedom, institutional autonomy and shared governance that conditions federal funding on ideological alignment with the administration’s viewpoints.”

    She added that the guidelines in the document violate existing constitutional protections and erode federal civil rights law.

    “What is missing from the DOJ narrative on DEI is that treating people differently is not always unjust, especially when doing so corrects a broader pattern of systemic injustice. Considering race and gender in the context of historic unjust discrimination to inform policies and practices at colleges and universities doesn’t in and of itself constitute illegal discrimination, though the letter suggests otherwise.”

    Beyond race-based practices, the letter also addresses transgender student athletes, building on the Trump administration’s previous actions that advocates say deny the existence of trans individuals and roll back their rights. The memo states that it would “typically be unlawful” for someone assigned male at birth to compete on women’s sports teams or for an institution to “compel” individuals to share an intimate space, like a locker room, with someone of another sex.

    Pasquerella noted that the letter offers guidance, not legal mandates.

    “Nevertheless,” she said, “what are described as ‘best practices and nonbinding suggestions’ will likely cause another wave of anticipatory compliance and overcorrection given the climate of fear and intimidation created by the weaponization of research funds.”

    Katherine Knott contributed to this report.

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  • George Mason University faces federal probe into hiring and promotion practices

    George Mason University faces federal probe into hiring and promotion practices

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    The U.S. Department of Justice on Thursday opened an investigation into George Mason University to determine whether it discriminates against employees based on sex and race, including in promotion and tenure decisions.

    The news comes after the U.S. Department of Education opened two investigations into the public institution earlier this month over claims the university hasn’t done enough to respond to antisemitism and illegally uses race in employment decisions.

    The flurry of federal inquiries raises questions regarding the future of George Mason’s president, after pressure from the Justice Department pushed former University of Virginia President Jim Ryan to announce his abrupt resignation in June.

    3 probes in 3 weeks

    In a Thursday letter to George Mason, DOJ alleged that “race and sex have been motivating factors in faculty hiring decisions to achieve ‘diversity’ goals” under President Gregory Washington’s tenure. The agency cited Biden administration-era emails and statements from Washington in which he discussed a desire to support diversity and faculty of color and oppose racism on an institutional level.

    The DOJ’s letter opens an investigation into whether the university has violated Title VII, which bars employers from discriminating based on race, color, religion, sex or national origin. 

    “When employers screen out qualified candidates from the hiring process, they not only erode trust in our public institutions — they violate the law, and the Justice Department will investigate accordingly,” Harmeet Dhillon, assistant attorney general of DOJ’s civil rights division, said in a statement.

    The agency said it has “not reached any conclusions” yet and called on the university to provide relevant information.

    George Mason did not immediately respond to a Friday request for comment on DOJ’s investigation.

    “Painted as discriminatory”

    On Wednesday, Washington strongly repudiated similar allegations from the Education Department. The agency is investigating the university’s faculty hiring practices over potential violations of Title VI, which bars federally funded institutions from discriminating based on race, color or national origin.

    “Our diversity efforts are designed to expand opportunity and build inclusive excellence — not to exclude or advantage any group unlawfully,” he said in a statement July 16.

    The university’s faculty performance evaluations do not “use race or anti-racism measures as determinants of institutional success,” Washington said, and George Mason’s promotion and tenure policies do not give preferential treatment based on protected characteristics.

    The university president said that all inclusivity work done by a task force at George Mason aligned with the One Virginia Plan, a state-level initiative promoting diversity and inclusion in the state government’s workforce.

    The plan, established during former Democratic Gov. Ralph Northam’s administration, is set to conclude at the end of 2025 and is unlikely to be extended by Republican Gov. Glenn Youngkin, a vehement opponent of diversity and inclusion efforts.

    Washington, the first Black president to lead George Mason, also commented on “the “profound shift in how Title VI is being applied,” in what he called “a stark departure from the spirit in which civil rights law was written.”

    “Longstanding efforts to address inequality — such as mentoring programs, inclusive hiring practices, and support for historically underrepresented groups — are in many cases being reinterpreted as presumptively unlawful,” Washington said. “Broad terms like ‘illegal DEI’ are now used without definition, allowing virtually any initiative that touches on identity or inclusion to be painted as discriminatory.”

    The Education Department never publicly announced its first investigation into George Mason, which alleges that the university failed to respond “effectively to a pervasive hostile environment for Jewish students and faculty.” George Mason confirmed the investigation on July 3, though a conservative news outlet began publishing government documents about the case the day before.

    Washington predicted many of the obstacles George Mason has faced this month in an interview with ProPublica and The Chronicle of Higher Education

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  • Ohio District Awarded CoSN Trusted Learning Environment Mini Seal for Student Data Privacy Practices

    Ohio District Awarded CoSN Trusted Learning Environment Mini Seal for Student Data Privacy Practices

    Washington, D.C.    CoSN today awarded Delaware Area Career Center in Delaware, Ohio, the Trusted Learning Environment (TLE) Mini Seal in the Business Practice. The CoSN TLE Seal is a national distinction awarded to school districts implementing rigorous privacy policies and practices to help protect student information. Delaware Area Career Center is the sixth school district in Ohio to earn a TLE Seal or TLE Mini Seal. To date, TLE Seal recipients have improved privacy protections for over 1.2 million students.

    The CoSN TLE Seal program requires that school systems uphold high standards for protecting student data privacy across five key practice areas: Leadership, Business, Data Security, Professional Development and Classroom. The TLE Mini Seal program enables school districts nationwide to build toward earning the full TLE Seal by addressing privacy requirements in one or more practice areas at a time. All TLE Seal and Mini Seal applicants receive feedback and guidance to help them improve their student data privacy programs.

    “CoSN is committed to supporting districts as they address the complex demands of student data privacy. We’re proud to see Delaware Area Career Center take meaningful steps to strengthen its privacy practices and to see the continued growth of the TLE Seal program in Ohio,” said Keith Krueger, CEO, CoSN.

    “Earning the TLE Mini Seal is a tremendous acknowledgement of the work we’ve done to uphold high standards in safeguarding student data. This achievement inspires confidence in our community and connects us through a shared commitment to privacy, transparency and security at every level,” said Rory Gaydos, Director of Information Technology, Delaware Area Career Center.

    The CoSN TLE Seal is the only privacy framework designed specifically for school systems. Earning the TLE Seal requires that school systems have taken measurable steps to implement, maintain and improve organization-wide student data privacy practices. All TLE Seal recipients are required to demonstrate that improvement through a reapplication process every two years.

    To learn more about the TLE Seal program, visit www.cosn.org/trusted.

    About CoSN CoSN, the world-class professional association for K-12 EdTech leaders, stands at the forefront of education innovation. We are driven by a mission to equip current and aspiring K-12 education technology leaders, their teams, and school districts with the community, knowledge, and professional development they need to cultivate engaging learning environments. Our vision is rooted in a future where every learner reaches their unique potential, guided by our community. CoSN represents over 13 million students and continues to grow as a powerful and influential voice in K-12 education. www.cosn.org

    About the CoSN Trusted Learning Environment Seal Program The CoSN Trusted Learning Environment (TLE) Seal Program is the nation’s only data privacy framework for school systems, focused on building a culture of trust and transparency. The TLE Seal was developed by CoSN in collaboration with a diverse group of 28 school system leaders nationwide and with support from AASA, The School Superintendents Association, the Association of School Business Officials International (ASBO) and ASCD. School systems that meet the program requirements will earn the TLE Seal, signifying their commitment to student data privacy to their community. TLE Seal recipients also commit to continuous examination and demonstrable future advancement of their privacy practices. www.cosn.org/trusted

    About Delaware Area Career Center Delaware Area Career Center provides unique elective courses to high school students in Delaware County and surrounding areas. We work in partnership with partner high schools to enhance academic education with hands-on instruction that is focused on each individual student’s area of interest. DACC students still graduate from their home high school, but they do so with additional college credits, industry credentials, and valuable experiences. www.delawareareacc.org

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    eSchool News Staff
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  • Empowering school staff with emergency response protocols

    Empowering school staff with emergency response protocols

    Key points:

    Safety response protocols are foundational to creating a culture of safety in schools. District leaders should adopt and implement response protocols that cover all types of emergencies. Schools should have building-level response protocols and protocols for incidents when first responders are needed. These practices are critical to keeping the community safe during emergencies.

    When staff members are empowered to participate in emergency planning and response, their sense of safety is improved. Unfortunately, many staff members do not feel safe at school.

    Thirty percent of K-12 staff think about their physical safety when at work every day, and 74 percent of K-12 staff said they do not feel supported by their employer to handle emergency situations at work.

    Staff disempowerment is a “central problem” when it comes to district emergency planning, said Dr. Gabriella Durán Blakey, superintendent of Albuquerque Public Schools: “What does safety mean for educators to really be able to feel safe in their classroom, to impact student achievement, the well-being of students? And how does that anxiety play with how the students feel in the classroom?”

    School leaders should implement response protocols that empower staff to understand and participate in emergency response using a two-tiered system of emergency response:

    • A building-level emergency planning and response team should develop an Emergency Operations Plan, which includes an emergency response protocol
    • Administrators should adopt protocols to follow when they need first responders to intervene

    For guidance on crafting emergency response protocols and plans, click here.

    Laura Ascione
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  • CoSN State Chapters Grow With Additions of MACE and CoSNE

    CoSN State Chapters Grow With Additions of MACE and CoSNE

    Washington, D.C.– CoSN today announced that the Mid-America Association for Computers in Education ( MACE) and the Nebraska Chapter of the Consortium for School Networking ( CoSNE) have been approved by the CoSN Board of Directors as official State Chapters. CoSN State Chapters play a crucial role in advancing the organization’s mission at the local level. These chapters provide a platform for education technology leaders to collaborate, share best practices and advocate for innovative solutions in their regions. Through networking events, professional development opportunities and policy influence, CoSN State Chapters empower members to drive impactful change in their school districts.

    MACE is a nonprofit corporation dedicated to advancing educational technology by fostering collaboration, sharing best practices and supporting educators in the effective use of technology. The organization works to enhance education through responsible use of hardware and software, engage with industry partners to establish technical standards, and connect professionals in the field.   CoSNE was established by the Nebraska Association of Technology Administrators ( NATA), along with a group of Nebraska K-12 chief technology officers, chief information officers and technology directors in smaller districts/regions — or not previously associated with NATA. CoSNE is advancing the focus on policy advocacy, professional development, and engagement with state and national entities to advance educational technology leadership and best practices for every K-12 technology leader across Nebraska.