Tag: Predictive

  • The Digital Twin: How to Connect and Enable Your Student Data for Outreach, Personalization, and Predictive Insights [Webinar]

    The Digital Twin: How to Connect and Enable Your Student Data for Outreach, Personalization, and Predictive Insights [Webinar]

    You’re sitting on mountains of student data scattered across CRMs, SIS, LMS, and advising tools. Systems don’t talk. Dashboards are disconnected. And AI? Not even close. Without connection, context, or clarity, that data is nothing more than a headache and a barrier to impact. 

    The Digital Twin: How to Connect and Enable Your Student Data for Outreach, Personalization, and Predictive Insights 
    Thursday, July 24 
    2:00 pm ET / 1:00 pm CT 

    In this webinar, Bryan Chitwood, Director of Data Enablement, breaks down how you can start building your students’ Digital Twin and turn your fragmented data into real-time, actionable intelligence. We’ll show you how unified student data profiles fuel more innovative outreach, personalized engagement, and predictive insights across the student lifecycle. 

    You’ll walk away knowing: 

    • How to connect siloed data sources into a unified, reliable student profile 
    • What a Digital Twin is and how it differs from your CRM or SIS data 
    • Use-cases for personalization, predictive engagement, and lifecycle outreach 
    • Real examples of how institutions are putting Digital Twins to work right now 

    If your campus is drowning in data but starving for strategy, this is the conversation you need. 

    Who Should Attend: 

    If you are a data-minded decision-maker in higher ed or a cabinet-level leader being asked to do more with less, this webinar is for you. 

    • Presidents and Provosts 
    • VPs of Enrollment, Marketing, and Student Success 
    • Leaders charged with driving digital transformation and data-enabled decision making 

    Meet Your Presenter

    Bryan Chitwood

    Director of Data Enablement, Collegis Education

    Complete the form on the right to reserve your spot! We look forward to seeing you on Thursday, July 24. 

    Collegis is passionate about education and driven by the technology that keeps institutions moving forward.

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  • Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach 

    Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach 

    Liaison, a leader in education technology and data-driven solutions, is excited to announce the release of its 2025 Intelligent Names Degree Intent Scores. These advanced scores represent a transformative leap in identifying adult learners nationwide with the highest potential for pursuing a degree. 

    The 2025 Degree Intent Scores are powered by cutting-edge data science, advanced modeling techniques, and insights from a national survey conducted in late 2024. Combined with responses from Liaison’s extensive consumer database of over 260 million Americans, this enhanced model offers unparalleled precision and reach into the adult learners market. 

    Recent testing using a national dataset of graduate program applicants showed a 20% improvement in predicting applicant activity within the highest intent band when comparing the new intent scores to the original. Similarly, an analysis of a national dataset of bachelor’s degree seekers found that Liaison’s Bachelor’s Degree Intent model accurately identified 91% of degree seekers under the age of 25 in the top two quintiles. These findings underscore the model’s remarkable accuracy, effectiveness, and value for higher education institutions. 

    “The 2025 Degree Intent Scores mark a major milestone in our mission to connect educational institutions with adult learners who are ready to take the next step in their academic journeys,” said Dr. Mark Voortman, Chief Data Scientist at Liaison. “By leveraging large-scale data and state-of-the-art modeling techniques, we’ve significantly enhanced our ability to help institutions identify adult learners most likely to pursue degree opportunities in the near future.” 

    The updated scoring model empowers colleges, universities, and other education providers with deeper, data-driven insights to refine recruitment strategies, enhance student engagement, and achieve enrollment goals more effectively. 

    Learn more about Intelligent Names here.

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