March 3, 2025, by Dean Hoke: This profile of the College of Wooster is the fourth in a series presenting small colleges throughout the United States.
Background
The College of Wooster, founded in 1866, is a private liberal arts institution located in Wooster, Ohio. Known for its commitment to mentored undergraduate research, Wooster offers a comprehensive liberal arts education in a residential setting. The college enrolls approximately 1,800 students representing diverse backgrounds from 47 U.S. states and 76 countries. The student-to-faculty ratio is 11:1, ensuring personalized attention and mentorship. For the 2022-2023 academic year, the total cost of attendance, including tuition, fees, room, and board, is $71,000. Notably, more than 85% of students receive financial aid, with an average award of $50,000.
Curricula
Wooster offers over 50 academic programs in the sciences, humanities, social sciences, and arts. A distinctive feature of the Wooster experience is the Independent Study program. In this program, students engage in a year-long research project under faculty mentorship, culminating in a thesis or creative work. This program fosters critical thinking, problem-solving, and effective communication skills.
Strengths
Mentored Research: The Independent Study program exemplifies Wooster’s dedication to undergraduate research. It provides students with hands-on experience in their chosen fields.
Diverse Community: With 27% U.S. students of color and 14% international students, Wooster boasts a vibrant and inclusive campus environment.
High Graduate Success Rate: Within six months of graduation, 96% of alums are employed or enrolled in graduate programs, with 94% accepted into their top-choice graduate schools.
Weaknesses
Cost of Attendance: Despite substantial financial aid offerings, the total cost may be a barrier for some prospective students.
Limited Graduate Programs: As an institution focused primarily on undergraduate education, Wooster offers limited opportunities for postgraduate studies.
Economic Impact
The College of Wooster significantly contributes to the local economy of Wooster, Ohio, which has a population of 27,012 and is the county seat of Wayne County, which has a population of 116,500. The college is a major employer in the region and attracts students, faculty, and visitors, bolstering local businesses and services. Additionally, cultural and academic events hosted by the college enrich the community’s cultural landscape. According to LeadIQ, approximately 1,200 people are employed by the college, and its annual operating expenses are over $88 million.
LinkedIn data shows that the college has nearly 17,000 alums, 4,700 of whom reside in Ohio and 1,120 in the Wooster, Ohio, area.
Enrollment Trends
Over the past decade, Wooster’s enrollment has slightly declined, from 2,100 to 1875 over a 10-year period. The student base is 35% in-state and 65% out-of-state and international. The college consistently attracts a diverse student body from across the United States and around the world. 98% of the student population lives in campus housing, and the age range is 18-24. Wooster does not have any graduate degree programs.
Degrees Awarded by Major
In the most recent report, 18 majors had graduates Wooster Degrees Conferred.
Alumni
Employment and or attending graduate school is very high. In the class of 2023, 97% of Wooster graduates secured employment or enrolled in graduate programs within six months post-graduation. 78% entered the workforce, 15% are attending graduate or professional school, 4% were applying for graduate school, and only 3% are seeking employment. Also, an average over the past three years shows that 91% of the Wooster graduates were accepted into their top choice graduate school. (Source: College of Wooster Destination Report, Class of 2023)
LinkedIn data shows the college has nearly 17,000 alumni. 28% live in Ohio, 18% in the greater Cleveland area, and 7% in the city of Wooster.
Notable Alumni:
J.C. Chandor ‘96 Acclaimed filmmaker known for works such as “Margin Call” and “All Is Lost.” Nominated for the Academy Awards in 2011
Laurie Kosanovich ’94, general counsel for the Rock and Roll Hall of Fame
John Dean ’61 Former White House Counsel for President Richard Nixon, notable for his role in the Watergate scandal.
Duncan Jones, ‘95, award-winning filmmaker director of Source Code and Moon. He is the son of David Bowie.
Jennifer Haverkamp ’79, Professor of Practice Gerald R Ford School of Public Policy, the University of Michigan
Donald Kohn ’64, former vice chairman of the Federal Reserve
Dr. Sangram Sisodia ’77, The Department of Neurobiology, specializing in Alzheimer’s disease. University of Chicago.
Endowment and Financial Standing
As of June 30, 2023, The College of Wooster’s endowment stands at $395.5 million, reflecting prudent financial management and generous alum support. This endowment supports scholarships, faculty positions, and various institutional initiatives, ensuring the college’s long-term financial health. According to the 2023 Forbes financial report, The College of Wooster is rated 2.421 and a B- grade. Wooster has maintained a stable financial position.
Why is The College of Wooster Important?
Commitment to Mentored Undergraduate Research – The College of Wooster is distinguished for its dedication to undergraduate research, providing students with personalized mentorship that fosters inquiry, intellectual growth, and academic excellence.
Independent Study Program – A hallmark of Wooster’s education, the year-long Independent Study program requires every student to complete a rigorous research project, developing critical thinking, effective communication, and independent judgment skills.
Diverse and Inclusive Community – Wooster attracts students from all 50 states and over 60 countries, creating a dynamic and inclusive environment where cross-cultural dialogue and global perspectives thrive.
Strong Financial Foundation –Wooster maintains financial stability through prudent management and strategic investments, ensuring long-term institutional sustainability.
Economic Impact – The College plays a vital role in the local economy, contributing to job creation, community development, and regional growth through its sustained presence and financial stewardship.
Distinguished Alumni Network – Wooster graduates excel in various fields, including academia, business, public service, and the arts. The College’s alumni include Nobel laureates, influential public figures, and innovators who make significant contributions to society.
This structured format highlights The College of Wooster’s key strengths, reinforcing its importance as a leading liberal arts institution.
Dean Hoke is Managing Partner of Edu Alliance Group, a higher education consultancy, and formerly served as President/CEO of the American Association of University Administrators (AAUA). With decades of experience in higher education leadership, consulting, and institutional strategy, he brings a wealth of knowledge on small colleges’ challenges and opportunities. Dean, along with Kent Barnds, are co-hosts for the podcast series Small College America. Season two begins on March 11, 2025.
This article isn’t about which is better for you: faculty profile or LinkedIn profile. It would be great for your online presence if you had both. Hi, I’m Jennifer van Alstyne. I help Higher Education faculty, researchers, and scientists with their digital presence for academics.
I just got off a call with an Associate Professor client. We worked on both his LinkedIn profile and faculty profile together (which just went live, yay!). This professor is really an in-person networker. When we 1st met he said, “people know me,” but if you searched online? At the time there wasn’t a comprehensive academic profile or online presence that could help people know who he is now.
Are you “not really a social media person” too? I’ve written about how I still recommend having a filled out LinkedIn profile if you’re an academic who “doesn’t want to be on social media.” It’s okay to not post on social media. It’s okay to lurk. It’s okay to like or repost without sharing original posts yourself. There are many ways to be on social media as an academic. And what feels right for you now may change in the future too. While I love personal academic websites as a long-term solution for professors, researchers, and scientists, having a website isn’t right for everyone.
However you choose to have an online presence (if that’s a goal for you at all) is fine. There isn’t a one size fits all solution for academics and researchers online.
As an academic who wants to have a stronger online presence, it’s a best practice to update your faculty profile and your LinkedIn profile at least 1/year.
Faculty Profile
A few years ago I asked a professor client to reach out to his college to ask if they had specific guidelines for their faculty profiles. We were redoing his academic bio. His done for you bio writing package included a new faculty profile. When we got on our call to chat about it, he started laughing, because when the college replied to him, they’d sent back his own faculty profile as “a great example.” 🤣
You can have a “great example” of a faculty profile, and still feel like it doesn’t reflect who you are and what you value as an academic now.
We grinned because the profile we envisioned for him was such an improvement. I say that not to disregard or belittle the work he’d done on his own faculty profile. Like most professors, he’d only ever written his own bios. But the time we created to talk through who he is, his story, and the change he’s working to create in the world? It made such an impact for the words we ultimately chose to share.
Your faculty profile is the 1st place for many of your students, colleagues, and people in your field will go to learn more about you. Some faculty profiles are robust with space for things like your bio, teaching, research, awards, and university media mentions. Others are streamlined with the details people most need like your job title and department and recent publications. Most professors I’ve chatted with express a lack of enthusiasm for their faculty profile, “it’s there, but it isn’t exciting.” And that’s fine, your professor or researcher profile on your university’s website doesn’t have to be enhanced unless you want it to be.
Problems faculty have run into updating their faculty profiles
I really like the mix of having both your faculty profile and your LinkedIn profile because professors who come to me with help for their online presence have occasionally reached out in distress:
“No one knew who to ask. I don’t think any of my colleagues have updated their faculty profile in years.”
“The person in our department who knew how to update the faculty profiles left, no one’s been able to update their profile in over a year.”
“My university moved all our faculty profiles to an intranet…that was my whole online presence.”
“They said they’re updating the faculty profile system. There won’t be an option to update my faculty profile for months.”
“The IT people said no emails on faculty profiles, so they’re gone. How are people supposed to get in touch with me?”
That last one had me on high alert. When I ask professors, “How do people usually get in touch with you?” They typically say something like, “People look up my faculty profile, my emails right there.”
Some universities have removed email addresses from faculty profiles in hopes of limiting phishing emails. A few have eliminated faculty profiles altogether. I get that there are IT limitations and protection needs that sometimes force these decisions. But I also deeply mourn the loss of connection that happened to each of those faculty members overnight. What things were lost? What connection?
It’s the same way I feel about adjunct professors, lecturers, and staff who make such an impact on campus, but often aren’t given space on their university website beyond their listed name.
You deserve a space online if you want one.
You can choose to have a stronger online presence if you want one.
You have agency in how you show up online.
Updating your faculty profile
The most frequent audience for your faculty profile is your students, colleagues, and people at your university. But those aren’t the only people who may visit your faculty profile. These are steps you can take to improve your faculty or researcher profile on your university’s website.
When you Google your name, does your faculty profile show up? Tip: Use a private or incognito browser mode for results not personalized to you.
Visit your faculty profile. What types of information are available? Does anything feel like it’s missing?
Make list of what needs to be updated. For instance, are the keywords for your research out of date? Do your recent publications appear there, or is that section a few years old? What about your bio? Does it still reflect who you are now? Many professors have only filled out a portion of their faculty profile, leaving unused sections blank. This is a good opportunity to improve your online presence by thinking about which section may be helpful at add in. What might help your students or other researchers in your field long-term? You don’t have to do the work to make these changes now. Making a list of the updates you want will help you prioritize your time later.
Find out who to contact about implementing your updates. You might do this before actually writing the updates in case you get word that “the system is changing” or “we’ll have a new format for faculty profiles soon.” I don’t want to you to makeover your faculty profile and then not be able to implement those changes. If you have the ability to make changes to your faculty profile yourself, skip this step.
Add a time to your calendar to gather materials, writing, or any update you want to have on your faculty profile. Block more time on your calendar than you anticipate just in case.
Good luck with updating your faculty profile! If you can only focus on 1 thing to improve, choose your academic bio. Your bio is a living document that can adapt to fit your needs. I had a great conversation with Dr. Echo Rivera where I share my top tips for your academic bio. I hope you find it helpful.
Don’t want to write your own academic bio?
There are many ways to have a stronger online presence as a professor or researcher. You don’t need to work with me to be more intentional about how you show up online as an academic. Not sure where you should start? Join my free online presence course to help you know where to focus your time and energy.
I’m happy to help you if you want a done for you academic bio too. It’s hard to be introspective about yourself. It may feel “uncomfortable” or like it’s time “too focused on me.” It’s okay if your brain wants to focus on other things instead of writing a new bio for yourself. That’s okay!
When we work together on done for you bio writing, you’ll get general use bios at different word lengths so you always have something ready to go. It also includes a custom bio like your new faculty profile done for you so you have a document ready to send to the person who implements changes at your university. If you want a “template” easy for you to update and adapt to their academic life for years to come, let’s chat about working together.
LinkedIn Profile
I like LinkedIn profiles for academics because they have many more capabilities than your faculty profile. You’re not job searching. You may be wondering, “does LinkedIn still make sense for me?” Let’s find out.
LinkedIn is great for faculty and researchers to…
Which of these benefits of having a LinkedIn presence as an academic stand out to you?
help people get in touch with you
show up in internet search results with a profile you control
share who they are and what they care about (in more engaging format than your CV)
connect with people in your research / teaching field
connect with your alma maters
be in network with your past affiliations
reconnect with former colleagues
find the people you’re looking for (LinkedIn has advanced search features)
connect with people across research fields and disciplines
connect with people in other regions around the world
invite deeper engagement with your research
help your research find an audience that cares
connect with editors and people in publishing
reach people who your research helps most
engage with the public
reach policymakers and practitioners
meet potential collaborators and partners
meet with potential community partners
meet potential corporate partners
attract potential research funders
be open to media requests and engagement
invite aligned opportunities for yourself and your students
help your students have a larger network
share a short recommendation for your student
connect with your alumni and former mentees with ease
reshare posts your audience may find useful
have conversations that invite people to participate (like in the comments of a post)
have conversations privately, via messages or groups
share media related to your Experiences and Education
show a bit more of your story than faculty profiles typically allow
start a newsletter
publish articles
Whoa, that list got longer than I expected. That was just a short brainstorm session too.
Did 1 or more of those feel like a good reason for you to be more intentional about your LinkedIn presence as an academic?
P.S. If you’re finding this article helpful, save it to your bookmarks for later. Please share it as a resource if you think a friend or colleague would find it helpful.
Here are 3 ways to get your LinkedIn profile if you want to do-it-yourself
In workshops for grad students and faculty, I’ve recommended blocking your calendar, to set time aside in your agenda for your LinkedIn profile. I’m someone who likes deep focused work, so that big chunk of time is often the best way for me to focus. How about you?
Here are 3 other possibilities to explore when it comes to fitting your LinkedIn profile into your academic life:
Do it section-by-section. When I 1st release my LinkedIn Profile for Professors and Researchers course, it was a challenge. Each week a new lesson was released helping you update just 1 section of your LinkedIn profile. Breaking your LinkedIn profile into smaller chunks let’s to create transformation for your online presence in a schedule that works for your life. Don’t feel like you need to change everything all at once. Any small change or improvement you make can help people better connect with your online presence as an academic.
Set a time to co-work on your LinkedIn profile. Are you someone that likes co-working? Get some friends, colleagues, or even your students together for a LinkedIn co-working session. You can each update your profiles, and even organize a quick review of each other’s at the end to check for typos. This can be virtual or in person, whatever you prefer.
Create intentional space for your lab, department, or school. Even though this is more work, you may have better motivation or more positive feelings about the time you take for your LinkedIn profile if you’re helping other people. You don’t need me to come in for a workshop at your university to create a professional development opportunity for LinkedIn you can all benefit from.
It’s okay if none of these work for you. If you’re someone who’s been wanting to do it yourself and you just haven’t? It’s okay to get support. Each of my professor clients who’ve chosen a done for you LinkedIn profile had the capability to do it themselves. Some even took my LinkedIn Profile course and found “I just can’t make the time,” and “I just want it done for me.” You can have a stronger online presence through LinkedIn, and we can totally work together on this.
For those of you wanting to DIY your LinkedIn profile as an academic, I hope these tips for your LinkedIn profile help you:
Don’t have the time for your LinkedIn profile?
Need to prioritize other things in your academic life? I totally understand. First, it’s totally okay if LinkedIn isn’t a goal for you right now. You don’t need a stronger online presence unless you want one.
Find free resources to help you on The Social Academic blog, podcast, and YouTube channel. You’ve got this (whenever you’re ready)! 🌟
My professor clients can do their own LinkedIn profile, for sure. They just don’t have the time. They’re not job searching. They want a stronger online presence. They’re busy academics who want to feel better connected with people in their field and reach people their research/teaching/leadership supports. They need to focus on their academic priorities and their personal ones, like their family.
You don’t have to do it yourself if you don’t want to. I’ll build your academic LinkedIn profile for you on your VIP Day. We’ll have a planning meeting to talk about your CV, review your existing profile, and chat about your goals. Then, on your VIP Day your LinkedIn profile will be fully done-for-you. After, we’ll meet on Zoom for your Review and Training Meeting, make any needed changes in real time. We’ll build your capacity and practice using LinkedIn for your specific needs. What works for one professor may not be a good fit for you, so we’ll talk about solutions personalized for your life/goals.
Who do I typically work with on the LinkedIn VIP Days service? You may want a done-for-you profile if you just don’t have the time to do it yourself (or you don’t want to). My LinkedIn profile clients have been
Mid career academics
Senior academics
Higher Ed administrators
Principal Investigators (PIs)
Early career researchers, we may create a greater impact for your academic life by partnering on done for you bio writing instead. Not that I wouldn’t be happy to do your LinkedIn profile for you. Just know that you don’t need to work with me for a great LinkedIn profile. I promise you can do this yourself if you want to.
If you’re like, “actually I don’t got this.” Or, “I know I’m not gonna do this on my own.” That’s okay. I’m Jennifer van Alstyne. I’ve been helping professors feel confident when showing up online since 2018 through personal websites and social media. I’m here to help you too.
Let’s chat on a no pressure Zoom call about your LinkedIn VIP Day for a done-for-you profile. Or, a 1 hour LinkedIn consultation with me. Schedule a time on my online calendar.
February 17, 2025, by Dean Hoke: This profile of Earlham College is the second in a series presenting small colleges throughout the United States.
Background
Founded in 1847 in Richmond, Indiana, Earlham College is a private liberal arts institution with deep Quaker roots. The college maintains its commitment to principles such as integrity, peace, social justice, and community engagement, which shape both its academic and extracurricular life. Despite its modest size, Earlham has built a reputation for academic rigor, experiential learning, and global perspectives. Dr. Paul Sniegowski, a biologist and former dean of the College of Arts and Sciences at the University of Pennsylvania, has served as President since August 2024.
For the 2023-24 academic year, U.S. News & World Report estimates Earlham’s total annual cost (including tuition, housing, and other expenses) at $53,930, with an average net price after aid of $25,496.
Curricula
Earlham College offers a diverse range of undergraduate programs, with popular majors including Biology, Environmental Science, International Studies, Business, and Psychology. The college places a strong emphasis on interdisciplinary learning, allowing students to engage in cross-disciplinary courses and independent research. The Epic Advantage Program provides students with up to $5,000 in funding for hands-on learning experiences, such as internships, field studies, and international travel.
The college also offers a 3+2 Engineering Program, where students spend three years at Earlham before transferring to an affiliated university, such as Columbia or Case Western Reserve, to complete an engineering degree. This dual-degree approach combines the benefits of a liberal arts education with technical training, preparing students for careers in engineering, business, and technology fields.
Strengths
Commitment to Experiential Learning – Programs like Epic Advantage provide students with real-world experience, enhancing their competitiveness in the job market.
Strong International Focus – Nearly 70% of Earlham students study abroad, and the college has partnerships with institutions worldwide.
Small Class Sizes – With a 9:1 student-faculty ratio, Earlham offers personalized attention and mentoring opportunities.
Values-Driven Education – Quaker principles of peace, social justice, and ethical leadership are embedded in the curriculum and campus culture.
Strong Science and Environmental Programs – The Joseph Moore Museum and expansive natural study areas provide unique hands-on research opportunities.
Weaknesses
Financial Stability Challenges – Like many small liberal arts colleges, Earlham faces financial pressures, including declining enrollment and reliance on tuition revenue.
Leadership Continuity – Since 2011, Earlham has had four Presidents and one interim.
Limited Graduate Programs – Earlham focuses almost exclusively on undergraduate education, which may limit options for students seeking to continue their studies within the same institution.
Limited Name Recognition – Despite its strong academic reputation, Earlham struggles with brand recognition outside the Midwest and higher education circles.
Economic Impact
Earlham College is a major economic driver in Richmond, Indiana, and the surrounding region. The college employs hundreds of faculty and staff, supports local businesses, and contributes significantly to the local economy.
According to the Independent Colleges of Indiana, Earlham College has a total economic impact of $76 million on the state and has created nearly 725 jobs in Indiana. LinkedIn data suggests the college has nearly 9,000 alumni, with 1,400 residing in Indiana and 366 in the Richmond area.
Through programs like the Center for Social Justice and the Bonner Scholars Program, Earlham students engage in community service projects throughout Richmond. The college also frequently hosts cultural and educational events open to the public, further integrating itself into the civic life of the region.
Enrollment Trends
Earlham College has experienced a decline in full-time equivalent (FTE) enrollment over the past decade. In the 2013-14 academic year, enrollment stood at 1,159 students, dropping to 677 students in 2022-23. In the 2024 academic year, undergraduate FTE enrollment was 691.33 in the fall and 620.33 in the spring, reflecting ongoing challenges in retention and recruitment.
Degrees Awarded by Major
In 2024, Earlham College awarded 123 undergraduate degrees, including 84 single majors, 18 double majors, and one triple major. The distribution by major category is as follows:
Alumni
According to Earlham’s First-Destination Survey Report (2019-23):
28% of graduates continue their education within six months of graduation.
57% are employed within six months.
The top five employment industries are Education, Healthcare, Internet & Software, and Research.
Nearly 50% of alumni pursue graduate or professional school within 10 years.
Notable Alumni:
Michael C. Hall (1993) – Emmy-nominated actor (Dexter, Six Feet Under).
Margaret Hamilton (1958) – NASA software engineer, led Apollo Program flight software development.
Michael Shellenberger (1993) – Author and journalist on free speech and environmental policy.
Venus Williams (2015) – Former World No. 1 tennis player and Olympic gold medalist.
Wendell Meredith Stanley (1926) – Nobel Prize-winning chemist in virus research.
Endowment and Financial Standing
Earlham College’s current endowment is $419 million, down from $475 million in 2021. Financial challenges stem from declining enrollment and reduced tuition revenue. In FY 2023, the college reported a net loss of $11.1 million.
Despite these challenges, Forbes (2024) rated Earlham A- with a 3.499 GPA, signaling relative financial resilience. The college is actively implementing strategic budget adjustments and seeking alternative revenue sources to ensure long-term sustainability.
Why Earlham Remains Relevant
In an era where liberal arts colleges must justify their value, Earlham College stands out for its values-driven, experiential education. Its commitment to academic excellence, social responsibility, and global engagement makes it an attractive option for students looking for more than just a degree.
Earlham’s focus on sustainability, diversity, and international collaboration positions it as a model institution that integrates ethical leadership with practical learning. As higher education continues to evolve, Earlham demonstrates that a small college can have a big impact on both students and the world.
Dean Hoke is Managing Partner of Edu Alliance Group, a higher education consultancy, and formerly served as President/CEO of the American Association of University Administrators (AAUA). With decades of experience in higher education leadership, consulting, and institutional strategy, he brings a wealth of knowledge on small colleges’ challenges and opportunities. Dean, along with Kent Barnds, are co-hosts for the podcast series Small College America. Season two begins February. 25, 2025
Established in 1832, Wabash College is a private liberal arts institution dedicated exclusively to undergraduate education for men. As one of the nation’s few remaining all-male colleges, Wabash upholds a tradition of academic rigor, personal responsibility, and close-knit community engagement. The college’s mission emphasizes the development of critical thinking, effective communication, and responsible leadership. The current President is Dr. Scott Feller. He has been president since 2020, and he has been with Wabash as a professor of chemistry and administrator since 1998. Wabash College is in Crawfordsville, Indiana, a community of 16,100 located 45 miles northwest of Indianapolis and 150 miles southeast of Chicago.
In 2022- 23, US News & World Report projects the total cost per year is $65,825 (tuition, housing, etc.) Net price after aid is $26,834
Curricula
Wabash offers a diverse array of academic programs across three divisions: Natural Sciences, Humanities and Arts, and Social Sciences. Students can choose from 27 majors, allowing for a tailored educational experience. The curriculum is designed to foster interdisciplinary learning, encouraging students to explore various fields and integrate knowledge.
A distinctive feature of Wabash’s academic program is the comprehensive examination that seniors must pass to graduate. This rigorous assessment includes both written and oral components, ensuring that graduates have a deep and thorough understanding of their chosen fields.
Strengths
Strong Alumni Network—Wabash boasts a dedicated and active alumni base that provides current students with mentorship, networking opportunities, and career support. The Princeton Review ranks Wabash fourth in the nation for “Best Alumni Network.”
Continuity of Leadership – Wabash has a history of stable and effective leadership, providing consistent direction and long-term strategic planning. This stability has contributed to the college’s strong institutional culture, financial health, and sustained commitment to academic excellence and student success.
Academic Excellence—Wabash’s commitment to a rigorous liberal arts education is evident in its comprehensive curriculum and the requirement that seniors pass comprehensive exams.
Financial Aid and Scholarships – Approximately 99% of Wabash students receive some form of financial assistance, making the college accessible to a diverse student body.
Personalized Attention – With a favorable student-to-faculty ratio, Wabash provides an environment where students receive individualized attention, fostering strong mentorship relationships and personalized academic guidance.
Weaknesses
Declining Enrollment– Over the past ten years, Wabash has experienced a slow decline in enrollment of 11%.
Geographic Isolation – Located in a small town in Indiana, Wabash may face challenges in providing students with access to urban amenities and opportunities that larger cities offer.
Niche Appeal: The college’s all-male atmosphere deters potential applicants from seeking a coeducational experience, potentially limiting the applicant pool.
Economic Impact
Wabash College plays a significant role in the local economy of Crawfordsville and the surrounding Montgomery County. As a major employer, the college provides jobs to faculty, administrative staff, and support personnel. Additionally, the presence of students and visitors contributes to local businesses, including housing, dining, retail, and services. The college’s events and programs also attract visitors, further stimulating economic activity in the region.
According to the Independent Colleges of Indiana, Wabash College has a total economic impact on the state of Indiana of $134 million and created nearly 1,000 jobs in the state. According to LinkedIn profiles, they have over 9,000 alumni, of which 4,500 live in Indiana, and 869 live in the Crawfordsville, Indiana area.
Enrollment
Wabash’s 822 male students come from 32 states and 16 foreign countries; 73% are from Indiana. 73% are White, 5% are international, 12% are Hispanic, and 10% are other minorities. President Feller stated: “Wabash in the future is going to draw more students from more different places,” We already have the highest number of international students in the history of the College. We’re going to draw our student body more nationally and more internationally. And our faculty and staff too. So we’ve got to make sure that when those folks come here, they find a welcoming community where they feel a sense of belonging. “This College is relational, not transactional.”
Degree Awards by Major
In 2023, Wabash College awarded a total of 175 degrees across various disciplines. The distribution of the disciplines is as follows:
This distribution reflects the college’s strong emphasis on the humanities and social sciences, aligning with its liberal arts mission.
Alumni
The majority of Wabash students enter graduate or professional school within five years of graduating. Each year, approximately 25-30 percent of Wabash graduates enroll in graduate and professional schools, including about 8-10 percent in medical and law schools and about 20 percent in other graduate arts and sciences programs. Among those entering the workforce, 31 percent begin careers in business, while nine percent work in government, social service, or teaching.
When reviewing LinkedIn alumni data, we found that Wabash College alums’ primary areas of study were Economics, Psychology, Political Science, history, and biology.
Wabash has produced numerous distinguished alumni who have made significant contributions across various fields:
Gov. Mike Braun is the current governor of Indiana, a former U.S. senator from Indiana, and a former businessman.
Jeremy Bird is the Executive Vice President of Driver Experience for Lyft.
Robert Dirks was a Renowned chemist and researcher in molecular sciences.
Dan Simmonsis an Award-winning science fiction and horror writer best known for the Hyperion Cantos series.
Endowment and Financial Grade
Wabash College’s endowment has maintained its endowment size over the past decade, reflecting successful fundraising efforts and prudent financial management. As of December 31, 2023, the endowment was valued at approximately $379 million, compared to $371 million in 2014. This growth demonstrates the institution’s ability to sustain financial stability while continuing to invest in its academic programs and student success.
Forbes, in 2023, gave Wabash a top 100 grade of an A+ and a GPA of 4.27. The top grade was Harvard A+ and a GPA of 4.50.
Why is Wabash College Relevant Today
In today’s rapidly changing educational landscape, Wabash College remains steadfast in its dedication to a liberal arts education tailored for men. The college’s emphasis on critical thinking, effective communication, and ethical leadership prepares graduates to navigate and contribute meaningfully to a complex world. Wabash’s strong alumni network and commitment to personalized education continue to offer students unique opportunities for personal and professional growth.
Dean Hoke is Managing Partner of Edu Alliance Group, a higher education consultancy, and formerly served as President/CEO of the American Association of University Administrators (AAUA). With decades of experience in higher education leadership, consulting, and institutional strategy, he brings a wealth of knowledge on small colleges’ challenges and opportunities.
LinkedIn is one of my favorite social media platforms for academics. It’s become more popular in the last year, especially since things have changed at Twitter. So I wanted to chat with you about LinkedIn today.
I’m Jennifer van Alstyne of The Social Academic. Today we’re going to be talking about LinkedIn.
Twitter isn’t dead, but the state of social media has changed
So first, the state of social media has changed. I would say since things changed at Twitter, people have been asking me where should I go next?
The answer is that academics are on every social media platform. If you don’t want to use threads or Mastodon or Blue Sky or any of these kind of new platforms that are popping up where you hear academics are spending time, that’s totally okay. They’re still on Facebook, YouTube, Instagram, like TikTok, all the major platforms. I promise that you are going to find an academic audience wherever you feel like spending time.
That being said, LinkedIn is my number one recommendation for professors and researchers. LinkedIn is not just for business people. Professors are finding that their audiences are already there. People like their colleagues, administrators at their university, people that they might be talking with, offices on campus, they know that their collaborators are probably on LinkedIn. Even if they don’t have a profile that they use often, that’s somewhere, that they have potential to connect. Who else? Your research funders, editors, publishers, members of the media like journalists, scientific community, policymakers, all sorts of people who might care about your research in particular are already on LinkedIn.
LinkedIn used to be a social media platform that was really specifically for professionals, especially when they were on the job market when career searching. But academics find that LinkedIn is effective and a good use of their time even when they’re not job searching, and that’s kind of my specialty.
I mostly work with professors who want to have a stronger social media and online presence, but they’re not actually looking for jobs. They just want to be better connected with people in their community.
So first, LinkedIn is not just for business people.
Second, your LinkedIn profile shows up in Google search results. This means that it does have a strong impact on your online presence, and LinkedIn profiles tend to show up at the top of those search results.
So not only does it impact your online presence, it can be a really good answer for people when they know that there’s potential to find what they’re looking for. Oftentimes, people might be looking for contact information. They might be looking for what your current research is about. They might be looking for a photo of you because they’re going to meet you at a conference next month. So I want to let you know there’s many reasons why people might be looking for you online, and your LinkedIn profile might be the answer that they can be looking for.
You don’t need to pay for LinkedIn (or other social media platforms)
LinkedIn is free, so there are many social media platforms that are free. Some of them, they have an option for premium, including LinkedIn. But to be honest, you do not need to be spending money on social media platforms to have a strong online presence.
I don’t spend any money on social media platforms, and even though I have friends that have upgraded to say the premium version of Twitter, like it hasn’t really paid off for them in a way that makes it super effective.
I’m just saying that I don’t actually recommend paying for social media even if you have the budget for it. So LinkedIn is a great free way to build your online presence.
Finding people on LinkedIn with advanced search
I love that LinkedIn has a powerful search. So number three is that LinkedIn profiles really do show up in Google search results, but they also show up when people are searching for your name or something that is on your profile on LinkedIn. So for instance, let’s see, what can I use as an example?
Let’s say an English professor who has a specific focus in American literature has a profile on LinkedIn because they have professor of American literature in their profile, both in their headline and in their about section, that profile will show up on Google search results potentially, but also within LinkedIn search results.
So if I’m looking for professors of English, especially people who focus on American literature, I can type that into the LinkedIn search bar and find all the people that are in, say, the United States. You can even narrow it by specific region or location. So I could find American literature professors in Oklahoma, for instance.
There are so many opportunities to find more people who care about the things that you do, who care about the research that you’re working on within a specific location using that search. So LinkedIn search is really powerful. It’s helpful for finding people within your research interest. It’s also helpful for people finding people at your university or who are alumni of the same programs that you are.
Professors are joining LinkedIn (and updating long-forgotten profiles)
Other professors are on LinkedIn. Number four is that you can find the people that you want to connect with there.
Now, I’m not saying that everyone you know is on LinkedIn, but the chances are at some point in the last decade or so, they’ve created a profile. They’ve created a LinkedIn profile, whether they use it or not, and they have some kind of presence on LinkedIn. This isn’t true for everyone.
I mean, for so long, LinkedIn was known as a platform that is not really for academics. It was kind of so business-y and there wasn’t a lot of conversation that was outside of job searching, and so it wasn’t a place where academics were spending time.
I have seen so many more academics who want to post and share their thought leadership and research on LinkedIn. But there’s also thousands and thousands and thousands of professors who are on LinkedIn and never post at all.
The people that you want to connect with are probably there, and if they’re not there yet, they probably will be soon because like I said, it is a growing platform for professors and researchers.
Inviting people to connect with you, build your scholarly community
Number five is that the other people that are there are people that you probably care about, whether they’re research funders, publishers, editors, members of the community or policymakers, the people outside of the ivory tower who need to find what you’re working on, who can be impacted by it and put it into practice.
There is potential to reach those people on LinkedIn, and I’m saying that there’s potential to do that even if you never post.
I want you to be more open-minded about what LinkedIn could do for you as a professor. It’s not just about job searching. It’s not just about talking about your research or kind of showcasing who you are.
It’s kind of an invitation. I like that LinkedIn profiles when they’re filled out are, it’s like you being open to having people find you and connect with you and reach out to you if it’s relevant to them, even if you never post at all. Having an awesome LinkedIn profile is great for professors.
How long does it take to make my LinkedIn profile?
One question I wanted to be sure to answer today is how long does it typically take to do a LinkedIn profile? That’s a really good question because it really depends.
If you are starting from scratch and all you have is an hour or two to put into your LinkedIn profile, please do it.
Any small change that you can make to your online presence for your LinkedIn profile makes a difference. I encourage you to spend any amount of time that you have in your schedule on making an improved LinkedIn presence for yourself as a professor. It can really help people better connect with you.
How long does it take me to do a LinkedIn profile? Well, it’s taken, kind of different amounts of time for different people, and when I’m doing a done for you profile, it typically takes upwards of 7 hours.
I would say 7-9 hours total is about how long it takes for me to do a LinkedIn profile.
That, to be honest, I could probably spend another 5-7 hours on it and to find even more ways to improve it because that’s how my brain works. The more I understand a platform, the more I understand the person that I’m writing for, the better I can make the profile.
So there’s always opportunity, I think to make a difference with our LinkedIn profiles, but typically the amount of time that I spend for what I would say is a really great LinkedIn profile that meets all of my professor clients’ needs, it’s about 7-9 hours. And that includes a planning meeting, includes everything done for you and a review meeting to make sure that we can make any tweaks or changes in real time.
So it takes quite a bit of time, and that’s why when professors come to me and they’re like, I want a stronger LinkedIn presence, but I know I don’t have time to fit into my calendar. I know, I mean 7-9 of your time is like that’s not only a full day away from your research and the things that matter to you. It’s like time away from your family and the people who you care about. It’s a big commitment, and so I would never, I would never say you have to make this commitment for yourself.
If you don’t have 7-9 hours in your time to work on your LinkedIn profile, I absolutely understand. Please don’t push yourself to do something that is beyond your capacity, especially if this is your first time really being intentional about your online presence on LinkedIn.
Tips for your professor LinkedIn profile
There are so many ways that we can have a stronger online presence, but really any small change that you make makes a difference. So let me tell you the sections of your LinkedIn profile I recommend that you update first because these are the places where people are really looking to know a little bit more about your story and the things that matter to you.
On your LinkedIn profile, the thing that people most often see is your LinkedIn headline. It is a specific number of characters (220), and it’s that little kind of section that goes right next to your profile photo right under your name that people will see when they come across your profile on LinkedIn.
They’ll also see it if they’re already connected with you and they’re seeing you post. So your LinkedIn headline shows up in a lot of places.
When I see professors on LinkedIn, what I most often see is associate professor at university name. That’s actually not enough information for people to know whether they should even click on your profile to learn more about you. They need a little bit more information about your field of research, the area that you teach or the values that you really care about, the change that you want to see in the world. And so if you can fit a little bit more about you, a little bit more detail, a little bit more invitation, that will make a huge difference for your LinkedIn headline.
Profile photo
You’re going to want to have a profile photo that looks like you. On LinkedIn, there is I would say a tendency to use your traditional business headshot, but I wouldn’t feel pressured that you have to use that. If you have a selfie, if you have a friend of you take a photo or a family member.
Let’s see. I have had clients who go out and do professional photo shoots, so there’s lots of options to get new photos that you can use on social media.
But for your LinkedIn profile photo, I really encourage you to have something that is more focused on your face, and that’s because when people are on mobile screens and they’re scrolling it’s kind of small. It’s small enough that if it was more of a upper body shot, I might not recognize you from the photo because your head is then so small that it’s hard to recognize features. So if you can have a little bit of a closer shot for your LinkedIn profile photo, that makes a difference.
Cover photo
Ooh, your cover photo. So one of the first things that people see if they’re seeing the entry for your LinkedIn profile in search results is if you have a cover photo, which is a background photo on other social media platforms.
It’s like a horizontal photo that goes on the top of your profile and gives you opportunity to share a little bit more about yourself through that image. Now, some people prefer something simple like just a solid rectangle of a specific color. So you could just choose your favorite color and use that as your cover photo.
But if you have photos that you’ve taken, photos that you care about or even searching stock images on something like Unsplash or Pexels, in order to find photos that feel like you or maybe remind people of your research, this is a great opportunity to add a touch of personality to your profile.
Now in my LinkedIn for Profiles Course, people do learn how to create a simple cover photo using the design platform Canva, and there are templates already in Canva that you can use to create something that is a little bit more custom. So I want you to know that that’s an option. It’s actually pretty easy to learn. There’s YouTube videos about it.
I want you to know that you have the capability to do fun, custom visual things for your LinkedIn profile, but don’t feel pressured. Again, like I said, if you just choose your favorite color and set that, it will make a difference.
Your LinkedIn About section
Faculty often overlook the about section of your LinkedIn profile. This is a section where you can provide your bio or a little welcome note that says, “Hi, I’m Jennifer, welcome to my profile,” and a little bit about you. So some people write this in the first person, some people write this in the third person, whichever feels more comfortable to you is what I would go with. But this is the number one place people will go to learn more about you.
I don’t recommend just copy and pasting your academic bio. A more general audience is going to be visiting your LinkedIn profile than say, your faculty profile or your Academia.edu.
I want to make sure that one, any jargon is explained, any words that people don’t understand could use a phrase or a sentence of definition.
I want people to know what you do, but I also want them to know what you value, what you care about, why you do what you do. That’s what’s going to help them be curious to explore the rest of your profile or to reach out and connect with you.
I also want people to know how to get in touch with you. So don’t forget to include, say your email address or an invitation to maybe send you a LinkedIn message if you would like people to be able to take that next step and get in touch. Let them know what the best way or preferred method of doing that is.
Experience section
The next section the academics should definitely fill out is the Experience section. This is where you can add your work experience entries. This is a good opportunity to talk about your teaching, to talk about your research. You can even share links to your program so people can learn more about the specific courses that you’re taking or the kind of environment that you’re in.
There’s lots of opportunity to give people more information in the LinkedIn experience section, but if you don’t have a lot of time just filling out the entry with the title of your role, the location of your employer and the time span of which you’ve worked there is enough. If you don’t have time to add details, if you don’t have time to add media links like PDFs or links to maybe the website of the program, I want you to know you don’t have to fill all of that out. The more information that you can give people that is curiosity provoking, that is memorable will help make a difference.
Education section
The Education section is the next place that I know academics typically fill out. In your education section, you have opportunity to include a little bit more information. Some things that academics consider including is if they had fellowships during that time, if they had publications that they were particularly proud of, or if they have maybe an event that they organized and wanted to share a little bit more about.
People also use the detail section of the entry in order to include information that may still help people feel better connected to you. Maybe it’s a description of the type of research that you were working on then, the lab that you were working in, any collaborators that you worked with. It’s a great place to add activities or awards, and I’ve also seen people include information like ‘I’m a first generation student,’ or ‘I had a full fellowship for being a minority STEM student and this is something that I’m really proud of because it made an impact on my education.’
You don’t have to just list things there. This is your space to tell more of your story. Those are the sections that I think matter most. I know there’s so many sections on LinkedIn. The more you fill out, I would say the better.
Publications
One thing to avoid is in the publications section, even if you have a lot of publications, it ends up being just a really long list on your LinkedIn profile. So go ahead and pick maybe four to six publications. I wouldn’t say more than that is particularly helpful, but there’s a great opportunity to share . . . things that you don’t have room for on your LinkedIn profile or you’re not quite sure where it fits in.
Featured
LinkedIn has a featured section. It’s something that goes at the top of your profile, and you can add media like your CV. You could add links. You can add links actually to posts that you’ve shared on LinkedIn or articles. It gives you lots of opportunity to be creative.
If you have a link on a personal website or you want to upload your CV for that full list of publications, please do that. There are opportunities to share more, but on your LinkedIn profile, it is better to be a bit selective with the project section and the publication section because those end up being really long lists on a one page profile.
A nice thing about LinkedIn profiles is that even though there can be a lot of information, people aren’t necessarily shown all of that information at once. Typically, they’re just shown your first few experience entries, and then the more you add, there’s a little show more button that you can click to be able to view that information.
So you can add more information, even if it feels a little bit overwhelming for you, and just know that on the other end when people are experiencing your profile, they’re having the opportunity to choose to see that information and are not forced to or anything. It’s a choice. It’s an exploration, an invitation for people to keep reading.
One question I’ve gotten is about a newer feature on LinkedIn profiles. It’s called Creator Mode, and this is an opportunity for people to have the things that they create, like social media posts on LinkedIn be highlighted on their profile. It has a couple other features, like it switches your connect button over to a follow button.
I have creator mode turned on my profile because I do share posts on LinkedIn.
Creator mode is not right for you if you’re probably not going to post on LinkedIn very often. It’s also probably not right for you if you want people to be able to connect with you easily.
A reason why I have creator mode on is because I post a lot and because of that, people have opportunity to follow me and be able to see my posts. Not all of those people are quite right connections for me. Maybe they’re in another field, but they really care about what I’m saying. I want them to still be able to see my posts.
But in a sense, I also want to protect my audience. I want to protect my connections from any business-y things or sales-y things. I don’t want someone just connecting with me and then spam messaging all of the people that I know, and so I am quite protective over who I connect with and who I don’t. Sometimes business people connect with me. Sometimes coaches connect with me, and I really want to protect the academics that are part of my network from any kind of unwanted messaging.
If you have time to kind of go through connection requests and check out your followers list to see if there’s anyone who didn’t know how to connect with you, but wanted to and you want to connect with them, then turning Creator Mode on makes sense.
Like, you want to have that attention and focus to be able to do those steps because otherwise people are going to not know how to connect with you, and it just changes the profile setup to feature those posts.
If you’re not posting and you don’t have time to do the admin side of being in creator mode, which involves checking those things that I just mentioned, it just doesn’t make sense for you.
Actually for each of my clients, we’ve really talked about what is your professor life? Are you someone who is going to be posting often? Because if you’re not, that’s okay.
If you have a filled out LinkedIn profile and it’s inviting people to connect with you in the ways that make sense for you, then you don’t need to post. Posting is a plus, but it’s not a requirement by any means on LinkedIn or frankly on any other social media platform.
I used to have courses that taught people how to post across platforms. Then I realized that what people need is the ability to post when they want to, how they want to, and they don’t need to, to post everywhere. You don’t need to be everywhere. You don’t need to be consistent even if you can show up intentionally when you do.
When you are posting, if you’re thinking about the people you want to reach and you’re providing them with the information that they need to connect, yay! And if it’s not all the time, that’s totally fine. So posting on social media is great when you have time to do it. It’s great when you want to do it. It’s great skill when you want to get better at it, it can reach so many people. But having a filled out LinkedIn profile I would say is more of an important thing. It’s a better use of your time first.
If you’re someone who’s new to social media or you don’t really post on social media, I still recommend a professor LinkedIn profile for you. So Creator Mode, not recommended for most professors. If you’re going to be posting, and you have time to do some admin checking to see about connections versus followers, then you’re good. Turn it on, it’ll help you reach more people. But if you’re not going to post, don’t bother.
Sending connection requests on LinkedIn
Next, ooh, sending connection requests. Once you have a filled out profile, connecting with people is the next step, and that can feel scary to some professors. Even reaching out to people and care about can still feel a little bit worrying, like a little bit like a task that would be easy to avoid. That’s totally okay. I get it. I get it.
Connecting with people can feel awkward. One thing that people worry about is like, “Oh my gosh, it’s going to take me so much time to write messages to each of those people, and I don’t know. What if they don’t even read it?” But I would say if you have a filled out LinkedIn profile, there’s not really a need to send personalized notes to people. If they are visiting your profile and they’re like, “I don’t know what I would ever talk about this person with. I have no idea who they are, and I can’t see myself even having a conversation with them because their profile and what I do and what I think about isn’t really aligned.” I mean, that happens and that’s okay.
Your profile can be kind of that invitation. Your profile when you put thought and intention into it can really help people know whether you’re a good person to connect with or not. And if you are reaching out and connecting with them, my guess is that you probably know them. So all they need to see is your filled out profile.
You may get some messages from people who you’ve reached out to connect with that are like, “Oh my gosh, I’m so excited you’re on LinkedIn!” That’s what happened to my recent professor client once he joined after many years of people telling him he should and not having the time to do it. I mean, it’s understandable. He has children, he has a family, he has research, he has priorities.
You’re a professor with priorities too. It’s okay if your LinkedIn profile isn’t one of them.
Get support for your LinkedIn profile
There are different ways to have a stronger social media presence on LinkedIn.
You can do it yourself
You can totally do this yourself, even if you only have an hour today to set up your LinkedIn profile, and all you do are your headline, your profile photo, and your bio, I will be so proud of you.
That will be a huge plus for you. So please know that any amount of time that you spend on your own LinkedIn profile is great.
All you have to do is a planning meeting with me. We’ll talk about your CV. We’ll talk about the people that you want to reach. We’ll talk about your goals, and if you have things to share with me, if you have projects that you care about and you want me to make sure to include that report that made a difference in people’s lives, we’ll gather all those materials first.
Then on your VIP day, it’s all about your LinkedIn profile. We’ll meet in the morning to get me set up so I have access to your profile. I’ll do the whole profile for you. It’s like a process that you really, you can focus on the things you need to that day.
I might email you a question, but for the most part, I’m doing all of the work for you so you can relax and have the weekend to focus on your family, to have that date focus on your teaching and your research and the things that you care about most.
Once the day is over, we typically meet the next morning, the next day to make sure that we can look at your LinkedIn profile together, make any needed changes in real time so that your profile looks and feels like you.
We always actually have some changes to the cover photo. So cover photos are something that people often are like, “oh, I don’t really have any ideas.” But once we get talking about it, we’re like, “oh, how can we connect this to the places that I love or the research that I care about?” Or people actually find sometimes they have photos of them with their students or photos of them on campus. That is something that we can use for that space.
There’s a lot of opportunity for us to be creative together about how to make your LinkedIn profile more personal, more colorful, more you.
After we review your profile, there’s always time for training on how to use LinkedIn because most of the faculty that come to me, they don’t know how to use LinkedIn at all. They don’t necessarily want to post. Some professors tell me straight up, “I’m probably not ever going to post,” and I say, “That’s okay.”
That’s okay because this work on your profile is still going to help people connect with you. It’s still going to help people be able to find you, share your research, and do these things that you care about, these goals that we’ve talked about.
Now, when you don’t post on LinkedIn, that’s great. You don’t have to, but LinkedIn you should know is a place that you can post. You can post sporadically, you can post longer things like articles. You can have live events, you can share videos. You can share photos and PDFs and reports.
There’s lots of opportunities to share things on LinkedIn if that’s something that you are curious about. So we do personalized training at the end of your LinkedIn, VIP day, at the end of that profile review meeting to make sure that you know how to do the things on LinkedIn that’s going to make sense for your life, for your goals, and for the things that you actually want to accomplish with LinkedIn.
If that’s really networking and connecting with the people, the people that you care about most, we can actually start doing that process together. That’s what my last client and I did, and we had so much fun reaching out to some past students and making sure that we were connecting with people in his life that mattered and making sure that we were connecting with people at the university.
There’s lots of opportunity for us to move your LinkedIn presence and your social media profiles together. Really a full transformation, not only on what goes on the profile, but how you use the platform during that LinkedIn VIP day.
Free resources to support your LinkedIn presence as an academic
If you’re someone who’s like, wow, that sounds amazing, but I think that that’s more than I even want to do. Just start. I have free resources to share with you on The Social Academic that help you update different sections of your profile.
I have one that’s specifically for graduate students, so I’m going to share all of these resources with this podcast episode.
I want you to know that any small change that you do for your LinkedIn profile makes a difference. You do not need to work with me in order to have a great LinkedIn profile.
I work with, I would say, mid-career academics, senior career academics, higher education administrators, principal investigators, people who really have a lot on their plate. They know that this is going to make a difference for the people that they support, the communities that they want to reach and the communities that they care about, but they’re just not going to have the time.
So if that’s you, if you’re someone who knows that you’re not going to have the time, but that this is something that you need, I’m here to help you.
My name is Jennifer van Alstyne. Thank you so much for listening to this episode all about LinkedIn profiles and why LinkedIn is amazing for academics.
