Tag: promoting

  • Promoting access to higher education worldwide

    Promoting access to higher education worldwide

    by Graeme Atherton

    The shift to the political right in many countries in the world, including it appears the UK now, presents a new set of challenges for equitable access and success to higher education. Not that it needed any new ones. Inequalities in participation in higher education are pervasive, entrenched and low on the list of priorities of most governments. Since the early 2010s we have been working with other organisations across the world including the World Bank and UNESCO to understand the extent and nature of these inequalities but more importantly to initiate activities to address them. In 2016 working with colleagues including the late, great Geoff Whitty I undertook a project to bring together as much secondary data we could on who participates in higher education by social background across the world.

    The Drawing the Global Access Map report found that in all the countries where we could find data (over 90%) higher education participation was unequal. The extent of this inequality differs but it binds together countries and higher education systems of all varieties. Following convening 2 global conferences on higher education access around the time of this report in an attempt to galvanise the global higher education community, we then launched World Access to Higher Education Day (WAHED) in 2018. The aim of WAHED was to create a vehicle that would enable universities to launch activities to address inequalities in access and success on the day in their own place. As the pandemic hit we also started a global online conference and up to 2022 over 1000 organisations from over 100 countries engaged in WAHED. We also produced research to mark the day including the All Around the World – Equity Policies Across the Globe report in 2018 which looked at policies on higher education equity in over 70 countries. The report found that only 32% of the countries surveyed have defined specific participation targets for any equity group and only 11% have formulated a comprehensive equity strategy.

    WAHED played an important role as a catalyst for activism, especially in contexts where individuals or departments felt that they were acting in isolation. However, progress will be limited if efforts are restricted just to an International Day of Action. Hence, in December 2024, working again with the World Bank, UNESCO as well as Equity Practitioners in Higher Education in Australasia (EPHEA), and a number of educational foundations, we launched the World Access to Higher Education Network (WAHEN). The aim of WAHEN is to construct an alliance for global, collective action on higher education equity and more information can be found here. It will focus on:

    •              Capacity Building via the sharing, professionalisation and enhancement of practice in learning, teaching and pre-HE outreach

    •              Collaboration – enabling organisations to formulate and deliver shared goals through a set of global communities of practice.

    •              Convening – bringing together those from across countries and sectors to affect change in higher education through World Access to Higher Education Day.

    •              Campaigning – advocating and working with policymakers and governments around the world producing research and evidence.

    •              Critical thinking – creating an online space where the knowledge based on ‘what works’ in equitable access and success can be developed & shared.

    It was because there was a national organisation that works to tackle inequalities in higher education in the UK, the National Education Opportunities Network (NEON), that I founded and led for 13 years, that WAHED and WAHEN happened. NEON led these efforts to build a global network. There remains a large way to go for WAHEN to be sustainable and impactful. We are working intently on how to position WAHEN and how it should focus its efforts. Inequalities in access and success are locally defined. They can’t be defined from a Euro-centric perspective, and they can also only be tackled through primarily work that is regional or national. The added value of international collaboration in this area needs to be articulated, it can’t be assumed. But at the same time, nor should the default assumption be that such a network or collaboration is less required where equitable access and success is concerned than in other parts of higher education. This assumption encapsulates the very problem at hand, ie the lack of willingness to recognise the extent of these inequalities and make the changes necessary to start to address them.

    The present challenges to higher education presented by the global shift to the right brings into sharp focus the consequences of a failure to deal with these inequalities. Universities and left leaning governments are unable to frame higher education as open and available to all with the potential to enter. The accusations of elitism and the threats to academic freedom etc then become an easier sell to electorates for whom higher education has never mattered, or those in their family/community. It is more important than ever then that something like WAHEN exists. It is essential that we develop the tools that give higher education systems across the world to become more equitable and to resist populist narratives, and that we do this now.

    Professor Graeme Atherton is Director of the World Access to Higher Education Network (WAHEN) and Vice Principal, Ruskin College, Oxford.

    Author: SRHE News Blog

    An international learned society, concerned with supporting research and researchers into Higher Education

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  • Promoting Civic Action through Service Learning

    Promoting Civic Action through Service Learning

    ***HEPI and the UPP Foundation will host a free webinar tomorrow, Wednesday 4 June at 1pm on embedding employability and civic action into the curriculum. There is still time to register your place: Sign up here***

    • By Dr Ben Lishman, Associate Dean for Students, College of Technology and Environment, London South Bank University.

    London South Bank University (LSBU) launched its Energy Advice Centre (EAC) in January 2023. The concept was a simple one. The energy crisis of the previous year had seen average household gas and electricity bills increase by 54% in the spring and a further 27% that autumn. The University already had well-established legal and small business advice clinics, so why not expand the concept to have students in our College of Technology and Environment provide local residents with energy-saving advice?

    With grant funding from the UPP Foundation, we have created a database of advice and ideas, which we share through a website and a drop-in clinic where local residents can talk directly to our students. The students answer questions, make suggestions for domestic changes which will reduce bills, and remove layers of complexity around domestic energy. 

    One of Bridget Philipson’s five priorities for reform of the higher education system is that universities play a greater civic role in their communities. With 15% of our local borough affected by fuel poverty, the Energy Advice Centre (EAC) is making an active and meaningful contribution to LSBU’s civic mission and our commitment to reducing the university’s carbon use.

    Through the website, our Elephant and Castle drop-in clinic, and winter workshops held in Peckham, Camberwell and Canda water, our student advisors have, to date, provided bespoke and detailed advice to over two hundred and fifty homes, as well as schools and SMEs. By providing information and guidance on issues such as improving energy efficiency, fitting insulation, installing solar panels and applying for home improvement grants, we estimate that the Energy Advice Centre has enabled savings of £75,000 on energy bills so far – and much of the advice we’ve given should provide savings for years to come.

    The impact of our work has been noticed locally, with Southwark Council making the Energy Advice Centre its official Green Homes Service, providing funding that has allowed the centre to continue once the initial grant from the UPP Foundation had been spent.

    It’s not only local residents who benefit from the Centre. In addition to being paid for their time, working at the EAC provides students with the opportunity to engage in civic activities while developing work-ready skills through applying learning from the classroom into the real world. This has enabled a number of the thirty students who have worked for the EAC so far to get jobs in professional energy advice, net-zero buildings research, and jobs in sustainability across their sectors.

    I’m thrilled that the UPP Foundation, having seen evidence of the effectiveness of the model, has provided us with further funding to develop a toolkit, which provides guidance on how other universities can develop their own energy advice centres. We are now working with three initial partner universities – Wrexham University, University of Reading and Kingston University London – to set up their own centres. We think there’s a need for a national network of these centres, sharing good ideas, and we want to share what we’ve learned.

    If you would be interested in exploring how to set up an energy advice centre at your own institution, the toolkit is being made available on the UPP Foundation’s website. At 1pm on 4th June, HEPI is also holding a webinar on how initiatives such as the EAC can be used to embed employability and civic engagement in higher education.

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  • Promoting AI-Enhanced Performance in the Online Classroom – Faculty Focus

    Promoting AI-Enhanced Performance in the Online Classroom – Faculty Focus

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  • Promoting Student Engagement, Health Innovation With Grants

    Promoting Student Engagement, Health Innovation With Grants

    This past fall, Elon University in North Carolina offered students an opportunity to positively impact the campus community’s well-being through grant-funded projects.

    The Andrew G. Bennett ’08 Student Wellness Innovation Grants recognized four student-led projects this winter, which will be implemented over the next year and beyond. The initiative supports student leadership in well-being work and also helps university leadership glean insight into what could impact student health and wellness.

    How it works: Funds for the grant were previously endowed to support a safe ride program at the university, but the rise of ride-hailing apps has reduced the need for funding in that area, explains Anu Räisänen, director of HealthEU initiatives. University leaders worked with the donor to realign funds to spur innovation among students.

    To be considered, the project had to align with HealthEU goals and address at least one of six dimensions of wellness—community, emotional, financial, physical, purpose and social.

    The grant committee—chaired by Räisänen and supported by two graduate apprentices, a counselor and a professor of education—reviewed seven proposals this cycle. Each proposal was submitted by a student as an individual or as part of a group. Students were encouraged to find a department or student organization to co-sign the proposal to promote sustainability and continuation of efforts beyond the individual’s time at the university, Räisänen says.

    Prior to submitting an application, students could opt to meet with Räisänen for a consultation to flesh out their idea, including brainstorming campus partners to support the effort after the individual graduates.

    Applicants also provided a summary of how funding will be used and the intended impact on the community’s well-being.

    The committee accepted and reviewed applications within Qualtrics, grading each proposal with a rubric that weighed feasibility, innovation and impact.

    What’s next: Four proposals received $500 each in funding, the maximum amount available, including a puppy yoga event, an arts and crafts service initiative, a peer support program for nursing students, and renovation of the philosophy suite in the Spence Pavilion, an academic building on campus.

    There was no one ideal project, and each grantee differed in terms of length of project and target population, Räisänen says.

    This spring, students will submit an impact report describing the project status and the effects so far. Grant recipients will also present at HealthEU Day, which celebrates ongoing efforts to promote integrated wellness through fun events and education.

    Students still enrolled will be asked to attend, and those who have graduated may provide a video discussing their project and the innovation fund.

    “The goal is that students come and share their experience, like they would do with undergraduate research as well, and then we build that momentum” for student interest and engagement, Räisänen says. “The best way to get a message to students is word of mouth; you just need to find the right students to spread the word.”

    In the future, Räisänen and her team are considering ways to provide larger grant awards to encourage students to think bigger about ways they could impact well-being on campus.

    Seeking stories from campus leaders, faculty members and staff for our Student Success focus. Share here.

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  • Live Workshop on Promoting Your Book Online for Academics

    Live Workshop on Promoting Your Book Online for Academics

    Jennifer van Alstyne and Dr. Sheena Howard designed this live interactive virtual event for professors and researchers like you. Especially if you’ve ever felt like, “I don’t need to do this for me, but I should do this for my book” when it comes to your online presence. Or, if you worry about self-promotion but know your writing / research can help more people if you’re open to sharing it.

    Join Dr. Sheena C. Howard and Jennifer van Alstyne for a 90-minute virtual event to help academics and researchers amplify your work, attract media opportunities, and share your book in meaningful ways.

    We hope you can join us on April 12, 2025 for Promoting Your Book Online for Academics. You’re invited! 💌

    What: 1.5 hour interactive workshop
    When: April 12, 2025 at 11:30am Pacific Time / 2:30pm Eastern Time
    Where: Live on Zoom (there will be a replay)
    With: Jennifer van Alstyne and Dr. Sheena Howard

    Promoting Your Book Online for Academics is on April 12, 2025 at 2pm Eastern / 11:30am Pacific Time. It will be recorded for when you can’t make it live.

    You should sign up if you’re open to

    • Sharing your book (or your research project)
    • Opportunities for your book to be featured in media (but aren’t sure where to start)
    • Helping more people with the writing / research you already do
    • Aim to attract funding
    • Want to build partnerships or collaborations for your equity focused work

    Promoting Your Book Online for Academics is a live event for academic authors. But it’s not just for your monograph or edited collection. If you’ve written a report. If you have created a resource. If your research outputs are something you want to share? This interactive workshop is for you.

    At the end of this workshop you’ll know what’s effective use of your time for media and online presence.

    Icon of a person at their desk with a cup of coffee. On their computer monitor, a Zoom meeting is in progress.
    Icon of a video replay on a computer monitor
    Icon of a calendar

    Hi, I’m Jennifer van Alstyne (@HigherEdPR). I’ve been working 1-on-1 with professors on their online presence since 2018. When I look back on the transformations my clients have gone through, there’s often an emotional journey, not just the capacity-building work we do for your online presence. Most of my clients are authors. The professor writers I work with want their words to reach the right people, but felt unsure about how to go about that online.

    Your book deserves to reach the people you wrote it for. When I ask professors who haven’t promoted their book, “do you hope more readers find this book?” The answer is often “Yes,” even if the book is older. Even when the book didn’t sell as well as you may have hoped. Even when your book is out of print there are things you can do to have agency in sharing it online.

    In 2021, Dr. Sheena Howard and I teamed up for an intimate live event that helped academics around the world. We’ve been wanting to do another one since. But we wanted something that was really going to help you. For years, authors have opened up to each of us about what stopped them from sharing their book for years. When we were brainstorming who we want to help most with this Promoting Your Book Online for Academics event, these are some of the stories that came up:

    I thought I’d have more support in marketing my book from the press…but it seems to be mostly on me.

    My publisher asked me to build up my social media presence for my new book…I’m not really a social media person.

    My books in the past didn’t do well…I’m worried my new book won’t do well either.

    I shared my book once. But I haven’t share it again since on socials.

    I am unsure if it is too early (or too late) to promote my book.

    If I want to promote my book, when should I be reaching out to media? Before the book launches? After the book launches? I don’t know where to start.

    I don’t think anyone will care about my book.

    I want to go on podcasts to talk about my book, but I haven’t done anything toward that, no.

    Do any of those feel like you? I hope you’ll join us.

    Your book deserves to be out there. You have agency in telling your book’s story. Here’s what’s on the Agenda for this workshop:

    • Goal-setting for your digital success as an academic for where to focusing your time and energy
    • Sharing your book or research project in meaningful ways on social media (in ways that don’t feel icky)
    • Using media to boost research impact and funding (and how being in the media can help you build relationships)
    • Media opportunities for your book and research even if you’re just starting to explore this path (digital, print, TV, YouTube, podcasts)
    • Live profile and online presence reviews
    • Q&A

    Sign up for Promoting Your Book Online for Academics.

    Dr. Sheena C. Howard (@drsheenahoward), a Professor of Communication. She helps professors get media coverage and visibility through Power Your Research (without the expense of a publicist). She’s been featured in ABC, PBS, BBC, NPR, NBC, The LA Times, The New York Times, The Washington Post, and more for her research on representation, identity, and social justice. Her book, Black Comics: Politics of Race and Representation won an Eisner Award. The Encyclopedia of Black Comics, which profiles over 100 Black people in the comics industry. Her book, Why Wakanda Matters, was a clue on Jeopardy.

    She’s a writer without limits. I’ve recommended Sheena to some of my clients because she’s someone who helps people move past the limits we sometimes set for ourselves as writers. The worries or beliefs that sometimes hold us back. She’s worked closely with writers and creatives to build their capacity, to have agency in your media presence so you can make an impact when it matters. You want visibility that makes a difference for you. That invites readers. That can attract opportunities when they’re aligned with with what you want for yourself and the world.

    This event is for you even when you want to do it yourself for your online presence. You won’t have to work with us after the workshop ends. This live event is about implementable strategies, and finding focus for what makes sense for sharing your book or research project.

    Frequently asked questions you may be wondering about.

    Where is the workshop?

    This is a live virtual interactive event on Zoom on April 12, 2025 at 11:30am Pacific Time / 2:30pm Eastern Time.

    What if I can’t make it live?

    At our last event, some people knew they wouldn’t be able to attend live when they signed up. A couple people also couldn’t make it live unexpectedly. If you’re unable to join us live on April 12, 2025, you’ll have everything you need.

    Jennifer will email you the event replay when it’s finished processing. You’ll get a copy of the take home worksheet to help you take action and the resources guide. That email will also have your private scheduling link for a follow up meeting with Jennifer if you’d find space to chat about your online presence supportive.

    How much is the workshop?

    This event is $300 USD.

    You can sign up on Dr. Sheena Howard’s Calendly to pay with PayPal.

    Or, email Jennifer for a custom invoice at Jennifer@TheAcademicDesigner.com

    Outside of the United States? We had people register from around the world last time. If you run into an issue checking out, Jennifer is happy to create an invoice for you through Wise. Email Jennifer@TheAcademicDesigner.com

    This event is non-refundable. If something comes up and you’re unable to join us live on April 12, 2025, you’ll have everything you need.

    Jennifer will email you the event replay when it’s finished processing. You’ll get a copy of the take home worksheet to help you take action and the resources guide. That email will also have your private scheduling link for a follow up meeting with Jennifer if you’d find space to chat about your online presence supportive.

    Can I use professional development funds or research funds to pay for this event?

    Yes. If a custom invoice would be helpful for you, please reach out to Jennifer@TheAcademicDesigner.com

    I’m interested in working with Jennifer and Sheena privately. Is this event still for me?

    Jennifer and Sheena team up for online presence VIP Days. And some of our clients have worked with us separately depending on your goals.

    While I’m happy to see how we can work together, this is not a sales event. At our last event, people found having a bit of private space after the event was helpful. So we wanted to be sure you get that private follow up consultation too. If you’re interested in working with us, please do sign up for that Zoom call. We can save time to chat about what may be helpful for you.

    This workshop isn’t in my budget…I still want a stronger online presence for my book / research.

    Yay, I’m glad you found this page because I want that for you. You deserve a stronger online presence if that’s something you want for yourself. Best wishes for your online presence, you’ve got this! There are free resources here on The Social Academic blog to help you have a stronger online presence for your book and your research. You can search by category to find what’s helpful for you. You might start resources related to Authors and Books.

    I don’t think this event is right for me, can I share it with a friend?

    Yes! I’d love that. If this event isn’t right for you, but you think it may be helpful for your friend or colleague, please share it with them. We appreciate you!


    Questions about this event? Please don’t hesitate to reach out. I’m happy to answer your question, hesitation, or concern.

    Email me at Jennifer@TheAcademicDesigner.com.
    Or, send me a message on LinkedIn.

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  • Academics should forcefully reject the claim they are “promoting ideology”

    Academics should forcefully reject the claim they are “promoting ideology”

    To the editor:

    Jonathan Eburne calls the National Endowment for the Humanities’ posting of the executive orders regarding the promotion of gender, equity and environmental justice ideology an act of “capitulation” equivalent to “the ideological extension of a political party” (“An Open Letter to the NEH,” Feb. 28, 2025). I share his critical stance toward the executive orders and the spirit driving them. But his accusation against the NEH is unfair and normalizes a dangerous misreading of the scope of the orders that higher education must avoid.

    The NEH chair and staffers are federal employees, bound to obey government directives. To refuse compliance would invite immediate termination of the agency’s talented, experienced staff and call the future of the agency into question. With them would go vital funding and stewardship for the humanities that sustains faculty, students, state humanities councils and members of the public.

    To be clear, these orders apply across the federal government, and nothing in them is specific to the NEH. They do not apply to research and teaching; one (EO 14173) includes a carve-out for institutions of higher education.

    By treating NEH projects as falling under the scope of the orders, Eburne implicitly assents to the notion that research and teaching are equivalent to promoting ideology. This is indeed the guiding belief in Florida, and it is shared by the current administration.

    In fact, “promoting ideology” is not an accurate definition of scholarly or scientific inquiry, including the important work of teaching and doing research on gender, equity and the environment.

    It is crucial that we stand up against attempts to define academics as promoters of ideology and thus as untrustworthy stewards of knowledge, or, as the vice president has put it, dedicated to “deceit and lies, not to the truth.” It’s malicious abuse of language designed to undermine people’s confidence in academia and in expertise in general. The right strategy is not to accept a bad definition—it’s to call out the definition as wrong and reject the labeling while these orders are litigated in the courts.

    Joy Connolly is the president of the American Council of Learned Societies.

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