Tag: real

  • Unlock Your Enrollment Potential: Real Strategies for Real Results

    Unlock Your Enrollment Potential: Real Strategies for Real Results

    Engaging students wherever they are is critical to enrollment success.

    With eight years of experience at Ruffalo Noel Levitz working with more than 100 campuses across the country and following more than two decades leading enrollment efforts on campus, I know firsthand the challenges you face in enrollment. And in today’s environment it can feel like information overload on what you should be doing.

    I recently hosted a webinar sharing insights from our 2025 Marketing and Recruiting Best Practices for Undergraduate Students study, where 114 institutions of all types completed our survey about their use and effectiveness of recruitment strategies. We covered everything from the fundamentals of outreach to the latest in AI-powered chatbots. In survey responses, we found a lot of shared experiences and opportunities for strategy enhancement. Specifically, we identified seven strategies that should form the foundation of your annual marketing and recruitment plan, as well as a few others we recommend incorporating to drive your recruitment to the next level.

    Let’s talk real numbers (and real support)

    In our survey, we asked about written marketing and recruitment plans. Only 29% of institutions have a fully implemented, data-driven plan. So if you’re among the 71% of institutions still working on creation of a full plan, you’re in good company—we’re all trying to navigate this evolving landscape. The encouraging part is you’re committed to improvement. We found that most institutions rate their plans as “good,” but you’re aiming for “excellent.” That drive to excel is what we’re here to support.

    Discovering what truly works (together)

    Through survey responses, we found some powerful strategies that are working for colleges right now. Virtually every institution that uses them rates personalized videos and video calls with students as effective, although fewer than half of you are using those outreach tactics. And implementing new AI-based digital assistants on your website will meet an expectation that students and families have to receive real-time answers to their questions 24/7 about application status, academic programs, and aid packages—but only 22% of institutions have taken this important step.

    Search engine optimization (SEO) stood out as a leading strategy with 75% of institutions pursuing this and 100% of institutions rating it as effective. But we also know that most institutions don’t invest enough or broadly in SEO. Students are increasingly turning to search sites to find university sites and program information, and if you’re not in the top seven links, you’re effectively invisible. You need to incorporate into our annual plans ongoing SEO across your website to develop and maintain relevant content that speaks directly to student interest, both for traditional search engines and AI tools like ChatGPT and Gemini. You then need to track site traffic to measure ROI and so you know when it’s time to revisit those pages again. SEO is not a one-and-done process! Let’s make your website a powerful tool for student recruitment.

    7 practical steps to optimizing your enrollment management outreach

    1. Revisit your core: start with the fundamentals. Don’t underestimate the power of the basics! Make sure those foundational strategies are rock-solid and you have a documented plan for implementation. A strong foundation allows you to build from there and creates the space you’ll need to deal with mid-cycle unforeseen challenges.
    2. Refine your digital approach: digital marketing practices and calls to action. Take a fresh look at your digital marketing. Are your calls to action clear and compelling? Personalize your ad content to the audiences you’re targeting.
    3. Boost your visibility through SEO. SEO is key to being found. Make sure your website content is discoverable by both traditional searches and AI tools. Track your traffic so you know what’s working and what isn’t.
    4. Advertising strategies. Get smart about your advertising. Are you spending your dollars where your students are today or just where you have always spent them? In the last 4 years we’ve seen a significant shift away from “traditional media” and to digital advertising.
    5. Connect authentically on social media. Focus on the platforms where your students are spending their time. Remember, authenticity is key. They’re looking for real glimpses into campus life, not just polished perfection. Show them the genuine experience.
    6. Create tailored experiences with personalized video. Imagine how students will feel when they receive a video that’s just for them! Work to create personalized, customized content based on each student’s interests and watch who’s watching by incorporating tracking metrics.
    7. Enhance student support with AI chatbots. Digital assistants have come a long way in just a couple of years. Use today’s technology to provide 24/7 support so your prospective students can get specific answers in real time.

    We can help you navigate the digital shift and engage students 24/7

    While the ongoing shift toward digital strategies can feel overwhelming, we’re here to support you every step of the way. We’ll help you find the right balance for your institution and your audience.

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  • Real inclusion is there for the taking

    Real inclusion is there for the taking

    Life with a disability or chronic condition is inconsistent.

    On good days, personal and professional obligations are met, and a reasonable, if not uninterruptedly good, quality of life is enjoyed – there is the mental and physical capacity to interact with others.

    On bad days, the limitations suddenly imposed lead to frustration, and obligations narrowly met, if at all.

    Interacting with others outside the immediate family is impossible, constituting a demand on personal resources which are fully deployed just trying to make it through the day.

    As a disabled researcher, staying motivated while pursuing an academic course lasting for several years while at the whim of fluctuating health conditions can be a complex and often lonely process.

    In my experience, trying to communicate this reality to colleagues and providers is met with compassion initially.

    However, a more comprehensive response over time to the shifting sands of life with a disability is often lacking. This is redolent of how professionals react to change in the workplace, when it is introduced at a strategic level – when long-established processes and systems are in place, lip service is paid to new initiatives but in reality, says psychologist John Fisher:

    …people maintain operating as they always have denying that there is any change at all.

    When everyone says – and often mean – “Poor you”, but then carry on regardless, this does little to enhance motivation for the disabled colleague for whom being at the mercy of their condition is a real, and lasting, psychological drain.

    Making a difference

    So what can a higher education provider do to reduce this sense of being a burden, and bolster motivation for disabled students, researchers and colleagues?

    David McClelland advances the theory that people are motivated by achievement (n-ach), by authority (n-pow) or by affiliation (n-affil) to varying degrees, and says the responsibility lies with the organisation to create the right conditions to motivate, arguing convincingly that:

    …any behavioural outcome is a function of determinants in both the person and the environment.

    This means that the responsibility rests with the organisation to provide optimum conditions for every individual to be motivated and to perform, and this is an on-going process – not a once-yearly day of “awareness” for a particular condition.

    The 21st of March is World Down Syndrome Day, but does sending our children to school in odd socks really transform people’s thinking about the condition? Disability support should be a strategic, year-round priority which informs the culture of organisations – and shouldn’t higher education providers, as the ultimate symbols of knowledge and understanding in our society, be leading the way?

    This is not to say that changing any organisation’s culture is a quick or an easy process. Noel Tichy and Stratford Sharman identify three crucial steps which must be followed by strategic leaders seeking transformation – “awakening; envisioning; re-architecturing”.

    The awakening stage involves a crucial shift from complacency in the status quo, by creating a shared understanding that the establishment cannot and should not continue in its current incarnation and needs to evolve. In the case of disabled colleagues, this deep understanding of the changes needed can only be achieved in consultation with those who are experiencing – first-hand and over time – the issues with the working environment and the general approach towards disability support.

    Making this a “whole organisation” approach to consultation can be an opportunity to promote understanding and integration between disabled and non-disabled colleagues; research has found this to be:

    …particularly powerful in bringing about change as it removed the onus from the individual and avoided disabled people being singled out.

    While many universities have initiatives and working groups to consult with, and support, disabled students, researchers and staff, the socio-political landscape within which we are all immersed is impossible to ignore.

    The current toxic, divisive rhetoric about people claiming sickness and disability benefit, and how they are costing the hard-working taxpayer too much money, could not be further from the positive vision of whole-organisation consultation on disability support.

    The cuts to benefits which were announced by the government last month have resulted in widespread alarm amongst the disabled community – Scope says they constitute “a catastrophe for disabled peoples’ living standards and independence”.

    The recent statement by the Secretary of State for Work and Pensions that “taxpayers are paying millions more for the cost of failure” through “spending on working age sickness and disability” actively promotes resentment and social division between those who can work, and those who cannot.

    Universities can change communities

    Against this backdrop of blame and misinformation, it is difficult for those of us with disabilities to feel that we are not viewed by at least some individuals as burdensome and problematic. However, in the absence of a cultural shift coming into universities from society, perhaps university-led initiatives can begin to build cultures which will, over time, impact their local communities.

    “Access Insights”, a project by Disabled Students UK, encapsulates this idea beautifully in their tagline, “We believe in the power of disability wisdom to better society”.

    They recognise that disabled students have a deep understanding of how accessibility can be achieved in the university environment and offers institution-specific recommendations to universities who become Access Insight members. Using a evidence-based approach, they consult with disabled students to evaluate their experiences and pinpoint what is going well, as well as what needs to be improved.

    In the same way, it is only via consultation with the disabled community and a shift in mindset away from “us and them” to “all of us together” that true accessibility in society can be achieved.

    The higher education landscape has a responsibility to set the tone and the approach to disability awareness and support – the Access Insight model provides a blueprint for how organisations can begin to consult on, and take accountability for, their strengths and weaknesses in relation to disability support.

    For me as a disabled student, I have a responsibility to speak up and show my university how they can make my course truly accessible; and my university has the responsibility to listen and to respond.

    The question now is – can there be a wider impact for communities and society, if higher education providers demonstrate what truly inclusive environments could look like? The answer is out there for the taking – one conversation, one blog piece, at a time.

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  • The future of IT education: beyond lectures and into the real world

    The future of IT education: beyond lectures and into the real world

    Technology is evolving faster than ever. AI is reshaping entire industries, cybersecurity threats grow more sophisticated by the day, and software engineering is no longer just about coding – it’s about solving real-world problems through innovation.

    That’s why IT education must go beyond code and empower students to create real-world solutions that drive change.

    For too long, many universities have relied on large lecture halls, theoretical coursework, and outdated curricula that struggle to keep pace with technological developments and industry needs. Meanwhile, employers are looking for graduates who think critically, adapt quickly, work hands-on and integrate the latest technology into reshaped businesses.

    The Rise of hands-on IT education: active learning on real-world challenges with expert mentorship

    Gen Z grew up with digital technology. They don’t just want to hear about AI, cybersecurity, and software engineering in a lecture – they want to learn actively, create, test, and innovate with it. The most forward-thinking IT programs today focus on:

    • Active learning and mentorship: Personalised learning in small classes, direct interaction with industry professionals, and collaborative problem-solving are replacing traditional, passive learning models.
    • Industry partnerships: Universities that integrate real-world projects, internships, and company partnerships help students gain experience that translates directly into job opportunities.
    • Agile learning environments: Rapid technological change requires adaptable curricula that evolve alongside industry advancements, rather than relying on fixed, multi-year course structures.
    • Innovation hubs and labs: The best IT programs provide students with access to the newest technologies, collaborative spaces, and the freedom to experiment, fail, and innovate.

    The innovation imperative in IT education

    Innovation isn’t just about new technology – it’s about curiosity and social networks. The world’s biggest breakthroughs come from those who know how to challenge the status quo, think creatively, leverage insights from other disciplines and turn own ideas into reality. Yet, many traditional IT programs still focus on passive learning, where students memorize theories instead of actively tackling and solving problems.

    Gen Z grew up with digital technology. They don’t just want to hear about AI, cybersecurity, and software engineering in a lecture – they want to learn actively, create, test, and innovate with it

    Tomorrow’s tech leaders need more than just knowledge – they need environments where they can experiment, fail, and iterate. That’s why forward-thinking universities are integrating IT meetups, startup incubators, and transdisciplinary collaboration into their ecosystem. Students don’t just work on assignments; they tackle real-world challenges alongside industry mentors.

    These shifts are essential. The coming generation of IT professionals won’t just apply technology; they’ll redefine it.

    The future of IT education: where innovation meets industry

    The next wave of IT education also needs to prepare students to lead in a constantly changing field. This means more interdisciplinary programs where AI, cybersecurity, and software engineering overlap. It means moving beyond tests and grades to portfolios of real-world projects. By partnering with industry leaders, educational institutions ensure a relevant curriculum, aligned with real-world needs.

    Universities that embrace this hands-on, innovation-driven approach will lead the way and shape the next generation of digital leaders.

    A new kind of IT university

    At the Munich University of Digital Technologies (MUDT), we are building an institution that embodies this future – where small classes, hands-on industry projects, and innovation-driven learning come together to create an unparalleled educational experience. Our students won’t just graduate with a degree; they’ll graduate with experience, connections, and the ability to turn ideas into impact.

    The next era of IT education is here. The question is: Are you ready for it?

    About the author: Univ. Prof. Prof.h.c. Dipl.-Ing. Dietmar Wiegand is the Rector of the Munich University of Digital Technologies (MUDT), where he leads the university’s strategic initiatives in advancing digital education. With extensive experience in engineering and management of IT projects, Prof. Wiegand has a strong academic and professional background, having led numerous research and development projects and academic initiatives. His expertise in fostering innovation and sustainability is central to MUDT’s mission to prepare the next generation of digital leaders in an evolving technological landscape.

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  • Students can make a real difference to educational opportunity in their regions through tutoring

    Students can make a real difference to educational opportunity in their regions through tutoring

    Right now, improving access to educational opportunities for young people from disadvantaged backgrounds is high on the agenda of both universities and the UK government.

    While Labour draws up plans to break the link between background and success, universities continue to invest significant time and resources into creating and implementing widening participation initiatives. If these efforts are to be successful, it’s vital that more young people are given access to tailored tutoring support during their time in compulsory education.

    The advantage gap in achieving GCSE English and maths at age 16 is at its widest since 2011, with over half of pupils from disadvantaged backgrounds leaving school without these crucial qualifications. Missing these qualifications limits young people’s opportunities to progress in education. A 2021 study for the Nuffield Foundation primarily of the 2015 GCSE cohort found that young people who left school without GCSE English and maths are much less likely to study for a qualification higher than GCSE the following year, and even fewer pursue A levels.

    The 16-19 attainment gap persists in post-16 education. On average, young people facing economic disadvantage are over three grades behind their peers across their best three subjects by the time they leave compulsory education. The gap is even wider for those in long term poverty, at almost four grades behind.

    Tutoring has long been recognised as one of the most effective ways to boost attainment. Research by the Education Endowment Foundation suggests targeted tutoring leads to an average of five months additional progress when delivered one-to-one and four months additional progress when delivered in a small group.

    Unequal access

    Parents are aware of this benefit, with private tutoring becoming increasingly popular, according to the Sutton Trust. But low-income families are often priced out of accessing this kind of support should their child fall behind.

    This unequal access is something that was addressed by The National Tutoring Programme and the 16-19 Tuition Fund – both government-funded tutoring schemes that ran in state schools and colleges between 2020–24. These programmes were created in response to the pandemic, to help young people catch up on lost learning. During the lifetimes of these programmes, the Sutton Trust examination of the tutoring landscape found that the gap in access to tuition between poorer and wealthier families in England all but disappeared.

    A new report published this week from Public First – Past lessons, future vision: evolving state funded tutoring for the future – finds that schools and colleges have struggled to maintain tutoring beyond the end of the dedicated funding provided by these schemes. despite the strong evidence base for tutoring, its popularity among parents and government plans for tutoring to become a “permanent feature of the system” provided by these schemes.

    The report compiles lessons learned from the National Tutoring Programme and the 16-19 Tuition Fund and uses these to create a blueprint for what the future of state-funded tutoring should look like. Based on interviews and focus groups with teachers, it reveals that many school leaders see relying on Pupil Premium funding to sustain tutoring as unrealistic. Schools face competing pressures on this funding, including the need to cover gaps in their core budgets.

    Funding for tutoring programmes in colleges is even more limited. Unlike younger pupils, disadvantaged students in further education receive no equivalent to the Pupil Premium, despite still being in compulsory education. As a result, there is no dedicated funding for initiatives that could help bridge the attainment gap.

    This is particularly troubling when you consider that young people in this phase have the shortest time left in compulsory education, and that the majority of students who resit their GCSEs in English and maths – subjects that are crucial for accessing higher level study – do so in FE colleges.

    Reaping the benefits

    Tutoring programmes don’t just benefit the young people receiving much needed academic support, they also bring wider advantages to the higher education sector. By partnering with local schools and colleges to deliver tuition programmes, higher education institutions can take a leading role in advancing social mobility, delivering on their access and participation priorities, and strengthening ties with their local communities.

    These programmes also create valuable job opportunities for undergraduate and postgraduate students. At Get Further – a charity that supports students from disadvantaged backgrounds to succeed in their GCSE resits through small-group tuition – 61 per cent of our tutors in 2023–24 were students: 23 per cent postgraduate and 38 per cent undergraduate.

    When recruiting new tutors, we prioritise offering opportunities to students at our partner universities, providing them with comprehensive training and ongoing personal development. This enables them to build transferable skills in a paid role while making a meaningful contribution to widening participation, enriching both their own educational experience and that of the learners they support.

    Similarly, the University of Exeter tutoring model has had success with its literacy programme for 12-13 year olds – a scheme delivered entirely by undergraduate tutors, who are either paid for their time or earn credits towards their degree. Programmes like these provide students with the opportunity to develop skills in communication, mentoring, adaptability, and critical thinking. This is all while taking on a flexible role that fits around their studies, supports their finances and makes a positive impact on their local communities.

    Creating tutoring jobs for university students could also create a pipeline into teaching – a critically understaffed profession. In 2024, a survey of Get Further tutors revealed that 68 per cent of our tutor pool either were interested or might be interested in pursuing a career in teaching, and 67 per cent said that they were more likely to consider pursuing a career in teaching having tutored on our programme.

    Investing in tutoring isn’t just about closing the attainment gap – it’s about expanding opportunity at every stage of education. By making high-quality tuition accessible to all young people, regardless of background, we can remove barriers to higher education while also creating valuable work experience for university students.

    The Past lessons, future vision report sets out a clear blueprint for a sustainable, national tutoring programme. The evidence is compelling, the need is urgent, and the potential impact is transformative. The government must act to reinstate state funding so that this vital support remains available to those who need it most.

    In the meantime, universities have a crucial role to play. By embedding tutoring within their widening participation efforts, they can not only support young people facing disadvantage but also strengthen ties with local colleges and schools, enhance student employability, and help shape a fairer, more ambitious education system.

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  • Real World Support

    Real World Support

    As students navigate an increasingly complex world defined by artificial intelligence, social media, and rapid technological change, the need for essential life skills has never been greater. A new curriculum called The Edge immerses students in real-life, complex scenarios that challenge them to think critically, collaborate effectively, and apply social-emotional learning (SEL) to everyday situations. Hear how educators are using these next-generation strategies in classrooms today.

    The computer-generated transcript is below:

    Kevin Hogan,
    Content Director, eSchool News
    This episode is brought to you by ascend now. Ascend now is an online education platform focused on providing personalized, academic and beyond academic coaching and mentoring to students aged 7 to 17. With a particular emphasis on fostering entrepreneurial skills and mindset by integrating entrepreneurship education into their curriculum. Aiming to normalize kid entrepreneurs through tailored programs and personalized learning paths. OK. Hello and welcome to this special edition of Innovations in Education, the podcast that explores how tech can enable districts to improve teaching and learning in their classrooms. I’m Kevin Hogan, content director for eSchool News. And I’m glad you found us. Believe it or not, it’s been five years this month that the world and schools shut down due to the COVID pandemic. Since then, so much has changed from student behavior to the way that schools respond to that behavior. Many through the use of social emotional learning, or SEL techniques. I had the pleasure to speak with Jesse Bushman. Jesse is the senior director of SEL at. Fayette Valley Community School District in Iowa about their efforts by using a new program called the. We also spoke with the creator of that curriculum, Devi Sahny. She’s the CEO and founder of Ascend now, now designed in collaboration with educators and aligned with the Castle Framework. The. The first curriculum to meet educators demands for high quality instructional materials for SEL and life skills readiness. The curriculum helps students cultivate communication, problem solving and self-awareness, as well as essential life skills like entrepreneurs. Negotiation, financial literacy and networking to boost their academic abilities. I think you’ll find their insights valuable. Have a listen. OK. Devi, Jesse, thanks so much for joining me today. Really appreciate it.

    Devi Sahny
    CEO and Founder, Ascend Now & The Edge
    I’m happy to be here. Thanks for having us.

    Kevin Hogan
    And as I was mentioning right before we started the recording here, I guess it’s hard to believe, but it’s five years ago to this month, it was actually Friday the 13th. Believe it or not that Jesse, I mean I know a lot of school districts, that’s when we. Into this great. Beta test in education with remote learning and COVID. Years. So tired of talking about it. However, it is still really kind of with us in the way that it has changed education and especially with the work that Jesse you do and Devi that you do that really took one of those acronyms I’ve always heard in education SEL, which was kind of like a nice to have probably for districts who might be kind of more well off than others. That would introduce that to where social emotional learning became front and Center for everybody in this. Group trauma together districts have spread apart. If they had the luxuries or the privileges to be able to set up remote right away. Most of the, if I recall correctly, in my conversations, most of those conversations involved around social emotional learning. You OK at home? How are you doing at home? People those first few months. No more worried about standardized testing, right? Everybody was worried. Just kind of keeping it all together. Jesse, we can get. Let me talk about that time for you in. In your district, in what you were doing in what SEL mean back then. And what does it mean? And Devi, I promise we’ll get into the news of the edge and how this all comes part and parcel.

    Jessie Bushman
    Senior Director SEL,
    North Fayette Valley Community School District,
    Yeah. You’re totally correct. At that time it was like scary. We’re all learning to adjust. The kids were learning to adjust to and as educators. That was our most important thing was to tune in with the kids. Sure, they were safe. Check in on how they were doing and as staff we did that together as well, so we would check in on each other. A lot of our first meetings were just talking about how everybody was doing. So coming back, it did change a lot of things kids were. And teachers were. So as a school, we had to change things.

    Kevin Hogan
    Yeah. And Devi, let’s get into the news a little. I mean, just here in January, now you’ve announced this new curriculum called The Edge. How have the past few years informed the work and the ultimate release of this new service? You’re providing.

    Devi Sahny
    Yeah. And and just to answer that first part of the question about COVID, I think COVID certainly transformed education for K12. In a lot of ways, I think in one way teachers overnight had to have this accelerated adoption of technology, some that was super helpful and integrated really easily and others that may have perhaps even. Slow down learning. I think teachers out of all stakeholders during Covic with the heroes, because overnight they had to change their delivery and immediately adapt. And I think that’s in a very entrepreneurial thing. One of the other big changes we saw through Covic was this increased emphasis on social emotional learning. Think there was a report. Brookings stating that nearly 40% of teachers report students struggling more with depression and anxiety than before. COVID and over 80% of those teachers still have students that are struggling with depression and anxiety. So I think the overemphasis of technology combined with an entirely new world landscape reframed this focus of, hey, we should maybe turn back the pendulum and focus on the important skills. And with AI and technology, everything is advancing. But certain skills like networking and grit and resilience and communication, they still remain incredibly important. And one of the reasons we decided to create the edge is we felt that students in their middle and high school years did not really feel those skills were learnable. They thought I’m either born with strong public speaking skills or I’m not. I’m either born. With a learning mentality and a strong mentality or I’m not and we wanted to break that belief and provide them with student friendly resources, but I think yeah, COVID certainly changed a lot and I think now more than ever SEL is critical the amount of times we hear. Teacher saying we don’t have time for essay and I always. Well, that’s actually going to reframe and support your your students to be ready for. But even the teachers need SEL. I mean, Jesse and I were just talking about one of her students who I think Jesse was saying, like, found purpose through essay.

    Jessie Bushman
    Yeah, we had a great conversation when we were working on a lesson. It would just like the light bulb went off, he and he said. Now have a purpose like. There’s a reason, like I understand why I need to learn this, because this is my future. And so it wasn’t just another thing to teach. At that moment, for him, this was like I need to learn this. Is life.

    Kevin Hogan
    Yeah, it seems to me with both you’re talking about two is the change in student behavior right? Of the experiences of the of the past couple years. One of the net positives, if you can call it that or a silver lining, whatever cliche you you wanna use. You’re describing a self-awareness that I still don’t think I have for myself. That said, students of that age and having gone through this experience, are aware of their learning journeys. Aware of where they might need to improve and also don’t kind of shrug it off as. This sort of like, well, that’s just for people with depression. Or that’s just for certain part of the kids in class, maybe who aren’t succeeding like, this really is beneficial for everybody, right?

    Devi Sahny
    Absolutely. And I think that when we talk about soft skills and we talk about Sela, lot of the resources that currently exist remain a bit outdated and they’re not student friendly and a lot of the teachers we’ve spoken to have said we’re using the same curriculum, that’s 50. Older. 30 years old to teach, you know, stress and anxiety, and it’s not as simple as just a deep breath. There’s more to it, and there’s more conversation involved. So one of the things we did when we created this program, the edge is we try to identify what the future skills are. How do we actually figure out what are those skills? And how are they learnt? Are they acquired? So we went on this crazy research experiment where we interviewed different stakeholders. We interviewed 500 educators from different demographics and socio economic backgrounds to ask them what are the scales you wish you could teach in your classroom but don’t have the resources for. Then we interviewed 500 students different ages in middle and high school to understand what skills they wish they could learn, and some really interesting responses. Like networking, which is one of our more. Skill. And then we interviewed about 200 chief learning officers from different Fortune 500 companies to ask them when you teach your employees in these higher Ed programs whether the skills you focus on. Then we cross reference that with HR and recruitment industry to understand what they hire for across sectors, whether that be education, technology, human resources, fin. We came up with a list of about 6000 schools. We then took that. We spoke with OECD World Economic. We’re actually one of the partners and I was at Davos recently in January speaking about this and we looked at the future of jobs report and we took all that data and all that research. To create our own framework which is called the Life readiness playbook by. Edge and this playbook is not necessarily, as you pointed out, Kevin, for students to get ready for an outcome like good grades or a university outcome or a good job, it’s actually just to have them ready for life. And these are skills that are lifelong. You know, I’m constantly working on my listing skills, my stress management skills. And the way that students can consume this content is pretty exciting. Like if a student wants to. Consume the content, grit the skill, grit they can learn from Michael Jordan. Not making his high school basketball team and the cool thing is the video format. It’s funny. Quirky. It’s engaging. But it still has all those learning outcomes tied to it, which is something, frankly, I wish I had when I was in middle high school.

    Kevin Hogan
    Yeah. Jesse, talk a little bit about what that means on a day-to-day basis for our listeners, our readers who are either running districts themselves or their principal of a school or even at the classroom level, I mean. These are great theoretical topics, but what? About science class between 10:30 and 12:30 on a Tuesday. How do these curricula? Do these topics kind of show themselves in the day-to-day of educating students?

    Jessie Bushman
    Well, I’m gonna step. Just one step and kind of explain how we. There. I think that’ll make a little bit more sense looking for something. We just know that we needed something to add for our students and looking for a curriculum we couldn’t find what we needed. They were not rigorous enough. Wasn’t the correct content. Not engaging for our students or didn’t have enough depth as as far as lessons to make it through a school year or to do a 612 model so. Once I saw the edge, the skies parted and I was like, this is exactly what we need. And so once we started teaching those things, we noticed that the students confidence changed. They became more confident in themselves in what they can do, looking forward to their futures. And so we had a lot less behaviors. So those started decreasing because. There was. We’ve also seen absentee change. Kids want to be at school, they want to be engaged. It’s great with our staff as well. Like you said, adults need this too. This is stuff for all of us. It’s been great teaching it because it’s a reminder myself as well on a lot of these skills that you don’t think. Every day.

    Kevin Hogan
    Yeah, especially when you look at again. I hate to go back to COVID, but there really was a significant chasm there in, I would say the soft skills versus the hard skills. But we we kind of focus on the on the reading and and the math scores that go down. I see it from my own kind of COVID kids here to see. Of having a person to person in person conversation with someone if they weren’t in school for 18 months between the time they were an eighth grader up to sophomore, they’re still struggling to recover on how to. Behave in person for for a lot of stuff, right? But maybe Devi, you could talk a little bit. I know that you you had this integrated school framework, you had this educator friendly design that you put these things together. What is your hope terms of turning those soft skilled potentials into real world accomplishments?

    Devi Sahny
    Yeah, I think that in the digital age and like you said, the students that were were most impacted during COVID. Many of them have lost what’s called human skills. Actually hate the term soft skills because I think soft and hard skills, but all human skills, right? Portions of soft skills have pieces of hard scales, etc. We actually focus on both soft and hard. But I would. That turning the pendulum back and saying how can we help these students develop self-confidence, self-awareness, resilience, grit through stories of themselves through activities, through gamified examples that will really take them forward into the real life. It’s funny that you say this because I gave a talk at one of the leading international schools and recently and I asked the students, I think it was about 200. I asked them who here is confident with the skill networking and is confident speaking to people they have never met before in person. And I have 200 students, maybe 3 raise their hands. Then I reframe that question. Said. Who here in this classroom is confident speaking to someone they haven’t met before online? Maybe 30 raised their hand. So there’s this confidence and this comfort with online communication that is so easy for students to accept. It’s interesting. I I I will say that sometimes I’m like that too, right? When I’m in person, meeting changes into zoom, I’m like, yeah. Like I don’t have to like wear anything. Know too too fancy. I can do it in my hoodie. There is a bit of that right and I think there there’s an honesty to that and I think that’s important. But I think the. The fear with this new generation is that the human skills are not getting practised at all. Again, very weird example which I’ll put in quotations. You may want to cut out, but some of our students, one of our students I’m speaking to recently, she’s 19 years old, she said to me, I have a boyfriend. I said, oh, great. Where did you meet him? She said no. We’ve been dating for a year, but I never met him in person.

    Kevin Hogan
    It’s amazing, yeah.

    Devi Sahny
    So it’s like is the world changing that way or is it, you know, the skills or what’s happening, right? But I think you know, Jesse’s been Jesse’s such an inspiring educator for this reason. Jesse’s smart enough to know that teachers themselves also need to work on their SEL. All do. Adults, professors, everyone and so in parallel. If teachers working on their SEL, they’re teaching students SEL. The students are teaching the teachers. And that’s such a beautiful process because. Learning can happen in any sort of. But that’s really our. My hope is to help students to fundamentally figure out who they are, their purpose, like Jesse’s student who figured out what made himself tick. The Edge is designed for students to figure out who they are, what their strengths are, what skills they’d like to work on and for. Kevin, I’ll be honest that the edge is designed as a one stop shop, easy to use resource that helps them use these skills in their classroom with no prep that gives them maybe 10 minutes extra with their, with their kids or their partner. That they don’t have to write a whole Lesson plan or learning sequence, right? And that’s important to us too, because they’re the heroes.

    Jessie Bushman
    That was a huge. Point that I fell in love with when I saw it is these are lessons that I can just pick up. I can pick it up, I can read it, and I can teach it, and it’s not something that’s going to be another thing on. Plate right now I have a lot of things on my plate, so when I’m able to pick it up, the slides are ready for a whole group. Very little needed. It also has the online component. It has all the pieces to it prepped and ready, so it’s not one more thing for me to have to do.

    Kevin Hogan
    Yeah, another aspect I know which is important for districts. Again, when it came to social emotional learning techniques in the past, you might have had that guy, usually a guy on the school board saying. Show me the results. Show me the data. Show me how this is actually been effective and don’t give me the squishy anecdotes. Me the the hard numbers. And I know that with the eggs, there are some real time analytic techniques that are connected with it.

    Devi Sahny
    Absolutely. So you as a teacher or a district can see how your students are performing across every. Personal development, communication, employability, skills, active citizenship and learning, and you can actually get a score to see how your students are progressing on a grade level. Age level. Student level. You can compare that data geographically so you can see what kids. In China or in Asia or Europe are doing compared to your students, at least those of our school partners that are working with us, we work with quite a few international schools too, like International School partnerships, Dulwich College, Xcl Cognita School, some of the American schools and so. Interesting to compare that data with some of the data in the US and to see how students. But overall, we’re seeing that a lot of students are like, wow, I didn’t know I could learn financial literacy. Didn’t know I could learn about. I didn’t know I could learn about entrepreneurship in such a friendly way, so that’s really important to us, but also to feed the schools with unique data to see where the holes and the gaps are, because as schools. Ton of things you have to, you know, kind of take care of chronic absenteeism, teacher retention, you know, school leadership. So many things involved. I mean this is really just designed to see how can we. And we also have a mental health teacher track coming up too, which I’m really excited about because that’s something that can really support the teachers.

    Kevin Hogan
    Yeah. And Jesse, to kind of to go back a little bit, give us a little bit of a day in the. I mean, are these seen as extracurricular activities that happen after the Bell ring in the afternoon or they are they tied into actual classes? Kind of give us the specifics there.

    Jessie Bushman
    Well, the one thing that I love about this curriculum is it’s super. So according to your school, you can adapt it and switch it to. However, it’s going to work best for you. We as a district started off with it in the special Ed program. Actually, and we needed a curriculum there 1st and looking at that then we saw the need like the rest of the kids need this information as well. Looking into putting it into advisory, that portion of time. A lot of times teachers are trying to fill that time with lessons themselves or create these types of lessons. So using it as universal gives the kids the the vocabulary, the information, and then we can use it all the way into special Ed. So it’s an intensive program as well. It’s very. That was huge for me that my students are going to have the same vocabulary from 6:00 to 12:00. In. Ed and special Ed.

    Kevin Hogan
    And it says to me that it’s pretty much teacher driven or educated driven. That fair to say.

    Jessie Bushman
    Yeah, it’s very engaging. All the material is very. And it’s very relevant to the kids. The kids can relate to it. Stuff that’s happening in their lives. The discussions. It’s not just role. It’s great discussions on actual problems in the world and tools that they can actually use right there in the classroom as well, so. They’re discussing things that are happening right around us.

    Kevin Hogan
    Excellent. Now I think we’ve gotten a really good sense of the state of play of where we are with social emotional learning. Now, if you are up in progressive schools or districts like Jesse’s, let’s talk about. Next steps, Devi, where do you see? This is just the edges that’s been launched here in January. What are your hopes to see your services as they continue to evolve over the next several months and and years?

    Devi Sahny
    Yeah. What we’re doing in parallel supporting districts now, 200 schools and total. So we just enter the US, but we already work with seven districts here as well as Georgetown University Summer School and two other summer schools in the process. But my hope really is that as we have all these amazing districts using us to take as much feedback and see how we can make this product as easy to use and helpful for teachers. One of the feedbacks we’ve gotten is we love this so much. You include a teacher mental health track. And mental health videos for teachers to help us do what we’re doing every single day. We have tracks that include entrepreneurship and internships. A lot of employability skills in college and career readiness, but we have two more tracks. Is called AI interpretation and another is graphic design in the making. So what happens in these tracks is the students can reapply the skills they were learning. But through an experience through something a different context where they can basically trans context, apply that skill again. So that’s really cool because at the end of the entrepreneurship track, there’s a Shark Tank for kids where they can compete, and the best business gets funding. Actually, that funding is funded by Ascend. Now, over the past seven years, actually we’ve. We funded student businesses as prize money essentially, and the internship track they can, you know, apply to different companies to apply for internships. So there’s a bit of that, but overall my hope is. Is that we have this next generation of future ready, SCL, smart skill, savvy students across the world that know themselves that find their own edge through essay. Because essay everywhere and to have 30 minutes a week in SEL. I don’t think that’s enough. You know, I really Don. So it’s a. It’s a good start, but we need to do better, so I think valuing the Selma as a society would be something that I would be very interested to see what happens in the next few years.

    Kevin Hogan
    Yeah. And Jesse will leave the last word with you about where your hopes to see this sort of work and how we can kind of continue to evolve and benefit your students.

    Jessie Bushman
    I’m just excited to see what they can do with their futures as we’re learning these skills and you see the light in their eyes and they’re able to you do the challenges and apply the skills that they’re learning in real life. Talking about networking, the challenges to go. And network and come back with three business cards. So we’re putting it right in their. And so when they’re learning, it guided with us, I mean, just excited to see what they’re going to be able to do in the future.

    Kevin Hogan
    Yeah. Well, once again, it’s a difficult topic and you add in COVID. It’s just always a tough conversation, but at the end of it I come out feeling better. Congratulations on your launch. Congratulations on on the work that you’re doing. Jesse at your district glass always seems half full. When I when I sit. With a few educators for 15 or 20 minutes this way, and here the the real work and the real successes you’re having. Thanks again for your time and for your insights.

    Devi Sahny
    Thanks so much Kevin for having us. We really appreciate it and love talking to you.

    Jessie Bushman
    Thank you.

    Kevin Hogan
    And that wraps up the special edition of Innovations in Education, which was brought to you by ascend. Now a US based education startup committed to increasing both college and career readiness for all students. For more information, you can find them on the web at buildmyedge.com.

    Kevin Hogan
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  • There are real people underneath the labels we attach

    There are real people underneath the labels we attach

    When I first arrived in Dundee, I anticipated an academic journey that would challenge my perspectives and expand my knowledge.

    What I didn’t foresee was how profoundly it would transform my understanding of identity and belonging, compelling me to reexamine my sense of self and my place in broader societal structures.

    Having moved from India to pursue a Master of Education (MEd) in the UK, this journey not only offered a world-renowned education but also a deeply personal exploration. I encountered labels—both explicit and implicit—that reshaped how I viewed myself and how others perceived me.

    A year after graduating, with distinction, this reflection examines the unintended consequences of such labels, navigating an evolving sense of identity and belonging, and how higher education institutions could approach identity.

    The weight of new labels

    In India, my identity felt clear and unchallenged. Growing up in a community where cultural and national homogeneity was the norm, I seldom encountered the complexities of navigating diverse cultural spaces.

    As a proud citizen, I had always viewed myself through a singular lens—an educator, a parent, and a lifelong learner.

    Yet, upon arriving in the UK, I gradually found myself assigned new labels: “South Asian,” “brown,” “BAME,” or “non-native English speaker.”

    These descriptors, while often used to acknowledge diversity, and well-intentioned, created a sense of “otherness” I had never felt before.

    They carried with them an uneasy sense of stereotyping relating to cultural norms, economic motivations, or professional capabilities, overshadowing my individuality and the intentionality behind my journey. Or so it seemed to me.

    This was shaped by my specific circumstances. I hadn’t come to the UK fleeing hardship or seeking greener pastures. After over two decades of a successful career, my journey was a deliberate choice to grow and challenge myself within a global academic system.

    Nevertheless, I found myself viewed through a lens that reduced my presence to that of a “brown immigrant” – a categorization laden with assumptions I neither recognized nor accepted as my own.

    Becker’s (1963) labelling theory, as detailed in his seminal work Outsiders, highlights how societal labels can shape individuals’ self-perceptions and interactions. For instance, being termed a “non-native English speaker” undermined my confidence, despite my strong command of the language. I became acutely self-conscious of my speech and writing, scrutinizing every phrase and mannerism.

    Similarly, whilst being classified – for diversity reporting purposes – as “BAME”—a term that homogenized diverse ethnicities—diminished my unique identity as Indian. Condensing the diversity of a vast continent like Asia, and beyond, into a single category overlooked its rich individuality and distinct experiences.

    At 48 years of age, with significant professional and personal capital, this phase felt like a rebirth, requiring me to relearn how to approach daily interactions, meet people, and manage emotions in an unfamiliar environment.

    As a parent, I grappled with the tension between fiercely guarding my child in this new space and allowing her to grow freely as her own person. These dilemmas became an integral part of my journey, shaping my reflections on belonging. However, through these challenges, I discovered that cultural exchange offered a path to understanding identity and belonging.

    Balancing cultures and shared humanity

    One of the most enriching aspects of my time in the UK was finding harmony between embracing new cultures and retaining my distinct and individual, Indian identity. While cultural disconnections were inevitable, moments of connection highlighted opportunity and potential.

    Simple acts, like sharing Ayurvedic home remedies with colleagues or discovering the vegetarian version of haggis and tatties—a Scottish dish that reminded me of flavours from Indian cuisine – sparked conversations, and mutual appreciation and understanding. Such experiences underscored the universality of care and the connections that form through everyday activities or practices.

    Collaborative projects were equally transformative. A group initiative to design an innovative education program with a focus on MOOCs brought together diverse perspectives shaped by educational systems in Uganda, Ghana, Sri Lanka, India, and the United States. Engaging authentically with these cultures helped me realize that my identity wasn’t being erased—it was evolving.

    This drew me to the conclusion that labels no longer seemed like barriers but also served as bridges. Interacting with domestic students further revealed our shared passions for equitable education and learner well-being, reinforcing the commonality of human experiences and aspirations.

    Such moments emphasized that despite our differences, shared humanity forms the foundation of genuine connection and collaboration.

    Celebrating individuality in academic spaces

    Higher education institutions play a crucial role in shaping how identity and belonging are experienced. As an International Postgraduate student, I found value in lectures exploring diverse educational philosophies from thinkers like Confucius, Paulo Freire, bell hooks, Ivan Illich, and Sugata Mitra, alongside predominantly Western curricula.

    These discussions offered a balanced perspective and inclusive learning environment, aligning with culturally responsive teaching (Gay, 2010) and ensuring students saw their identities reflected in education. Similarly, initiatives like the University of Edinburgh’s Global Citizenship Initiative and Kingston University’s Inclusive Curriculum Project provide platforms for students to share their unique experiences.

    Labels like “South Asian”, “BAME”, or “Global South” can serve as useful starting points for addressing systemic inequities but risk oversimplifying diverse experiences and perpetuating stereotypes. Institutions should creatively rethink these categorizations to highlight individuality.

    Platforms like self-identification surveys, narrative-sharing workshops, intercultural initiatives, peer-support groups, and reflective writing can foster mutual understanding, empathy, and respect. Staff training in dialogic engagement and curricular reforms can further nurture inclusivity.

    Tinto’s Leaving College: Rethinking the Causes and Cures of Student Attrition (1993) underscores how academic and social integration are pivotal in fostering a sense of belonging, which thrives when institutions celebrate individuality and embrace diversity as a strength.

    Moving beyond labels

    For me, this journey has been one of rediscovery. As I walked across the stage at my graduation ceremony, surrounded by peers from around the world, I felt an overwhelming sense of belonging.

    I realized my journey was not just about academic achievement; it was about embracing a deeper, more inclusive understanding of identity. Engaging authentically with new cultures doesn’t mean losing oneself—even under a label—but rather gaining dimensions to one’s sense of self.

    My reflections are a reminder for myself, and perhaps the broader global society that shared experiences cultivate a true community where individuals feel recognised and valued. Identity evolves, but the need for acceptance and respect as a person remains constant.

    Higher education must create spaces where individuality is honoured, differences are embraced, and restrictive labels are thoughtfully reevaluated. By doing so, institutions can harness the richness of diversity—not only to enrich learning experiences but also to dismantle stereotypes and foster a deeper sense of unity within our global community.

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  • How Spokane Public Schools is helping kids engage in real life

    How Spokane Public Schools is helping kids engage in real life

    Key points:

    Social media has connected kids like never before, but what they get in likes and shares, they lose in real, meaningful engagement with their peers and classmates. Lunch hours are spent hunched over smartphones, and after-school time means less sports and more Snapchat.

    The adverse effects of this excessive screen time have significantly impacted students’ social- emotional health. Forty-one percent of teens with the highest social media usage struggle with mental health issues, and between 2010 and 2020, anxiety among adolescents skyrocketed by 106 percent.

    At Spokane Public Schools (SPS), educators and administrators are reversing the side effects of social media by re-connecting with students through school-based extracurricular activities. Through its transformative Engage IRL (Engage in Real Life) initiative, the district is encouraging kids to get off their devices and onto the pickleball court, into the swimming pool, and outside in the fresh air. With more than 300 clubs and sports to choose from, SPS students are happier, healthier, and less likely to reach for their smartphones.

    An innovative approach to student engagement

    Even before the pandemic, SPS saw levels of engagement plummet among the student population, especially in school attendance rates, due in part to an increase in mental health issues caused by social media. Rebuilding classroom connections in the era of phone-based childhoods would require district leaders to think big.

    “The question was not ‘How do we get kids off their phones?’ but ‘How do we get them engaged with each other more often?’” said Ryan Lancaster, executive director of communications for SPS. “Our intent was to get every kid, every day, involved in something positive outside the school day and extend that community learning past the classroom.” 

    To meet the district’s goal of creating a caring and connected community, in 2022, school leaders formed a workgroup of parents, community members, coaches, and teachers to take inventory of current extracurriculars at all district schools and identify gaps in meeting students’ diverse interests and hobbies.

    Engaging with students was a top priority for workgroup members. “The students were excited to be heard,” explained Nikki Otero Lockwood, SPS board president. “A lot of them wanted an art club. They wanted to play board games and learn to knit. No matter their interests, what they really wanted was to be at school and be connected to others.”

    Working with community partners and LaunchNW, an Innovia Foundation initiative focused on helping every child feel a sense of belonging, SPS launched Engage IRL–an ambitious push to turn students’ ideas for fun and fulfillment into real-life, engaging activities.

    Over the past two years, Engage IRL has been the catalyst for increasing access and opportunities for K-12 students to participate in clubs, sports, arts activities, and other community events. From the Math is Cool Club and creative writing classes to wrestling and advanced martial arts, kids can find a full range of activities to join through the Elite IRL website. In addition, five engagement navigators in the district help connect families and students to engagement opportunities through individual IRL Plans and work with local organizations to expand programming.

    “All day, every day, our navigators are working to break down barriers and tackle challenges to make sure nothing gets in the way of what kids want to be involved in and engaged in,” said Stephanie Splater, executive director of athletics and activities for SPS. “For example, when we didn’t have a coach for one of the schools in our middle school football program, our navigators mobilized for really good candidates in a short amount of time just from their personal outreach.”

    In only two years, student engagement in extracurriculars has nearly doubled. Furthermore, according to Lancaster, since the Engage IRL launch, SPS hasn’t experienced a day where it dipped below 90 percent attendance. 

    “That’s an outlier in the past few years for us, for sure, and we think it’s because kids want to be at school. They want to be engaged and be part of all the cool things we’re doing. We’ve had a really great start to the 2024-2025 school year, and Engage IRL has played a huge role.”

    Engage IRL also helped SPS weather student blowback when the district launched a new cell phone policy this year. The policy prohibits cell phone use in elementary and middle school and limits it to lunch and periods between classes for high school students. Because students were already building personal connections with classmates and teachers through Engage IRL, many easily handled social media withdrawal.

    Creating opportunities for all kids

    Key to Engage IRL’s success was ensuring partnerships and programs were centered in equity, allowing every child to participate regardless of ability, financial or transportation constraints, or language barriers.

    Establishing a no-cut policy in athletics by creating additional JV and C teams ensured kids with a passion for sports, but not college-level skills, continued to compete on the court or field. Partnering with Special Olympics also helped SPS build new unified sports programs that gave children with disabilities a chance to play. And engagement navigators are assisting English language learners and their families in finding activities that help them connect with kids in their new country.

    For Otero Lockwood, getting her daughter with autism connected to clubs after years of struggling to find school activities has been life-changing.

    “There are barriers to finding community for some kids,” she shared. “We know kids with disabilities are more likely to be underemployed as adults and not as connected to the community. This is something we have the power to do that will have a lasting impact on the children we serve.”

    Through Engage IRL, SPS has redefined student engagement by expanding access and opportunity to 6,000 students across 58 schools. In just two short years, the district has seen attendance increase, student wellness improve, and dependence on smartphones diminish. By continuing to listen to the needs of students and rallying the community to partner on out-of-school activities, Spokane Public Schools is successfully fostering the face-to-face connections every child needs to thrive.

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