Tag: Rebuild

  • How One Calif. College Helped Rebuild Child Care After the Eaton Fire

    How One Calif. College Helped Rebuild Child Care After the Eaton Fire

    Last January, Alana Lewis felt an all-too-familiar dread as the Santa Ana winds tore through the tents above the playground at her home-based day care.

    Little did she know, those winds weren’t just a harbinger of fire—they marked the beginning of a crisis that would leave lasting scars on her Altadena community.

    She watched in disbelief as the Eaton Fire raged through California’s San Gabriel Mountains, creeping close to the outdoor slide and toys in her yard, which she would later find melted into the artificial grass.

    As fire sirens blared and acrid smoke filled her home, Lewis evacuated, helplessly watching nearby homes and child-care sites like hers go up in flames.

    “I hate that it happened, but I thank God that it wasn’t in the daytime,” said Lewis, founder of Auntie Lana’s Daycare. “I thank God that when the fire did hit, it was at night when the children were already home safe.”

    Today, on the one-year anniversary of the blaze, it’s clear the fire wasn’t just an environmental disaster; it upended the everyday rhythms of life for Lewis and many other child-care providers across Los Angeles.

    Nearly 60 percent of licensed child-care sites in Altadena were damaged or destroyed, according to data from the Pasadena Community Foundation.

    “Everything outside was completely destroyed, demolished and unrecognizable,” said Lewis, adding that the condition inside her home was no better. “The soot from the fire was so thick that when you walked on the carpet, it would get underneath and inside your tennis shoes.”

    Lewis spent months living in hotels and with family as she repaired her home, discarding furniture and salvaging what little remained from a shed that once housed art materials, bikes, toys and other equipment for her day-care charges.

    Although initial emergency subsidies helped Lewis and other child-care providers for 30 days after the fire, she says she felt abandoned and neglected as she continued to face mounting out-of-pocket costs.

    Relief came when Lewis received a $45,000 grant from Pacific Oaks College, allowing her to reopen her day care in early July.

    The Pasadena-based college, in partnership with the Pasadena Community Foundation and Save the Children, distributed about $2 million to 43 child-care sites affected by the Eaton Fire. Grants ranged from $900 to $45,000, helping providers like Lewis rebuild and continue serving families.

    “It helped a lot of providers who were stressed out,” Lewis said, noting that the loss of income prevented many from paying rent and that some were denied small business loans.

    Breeda McGrath, president of Pacific Oaks College, said she recognized early on that child-care providers were suffering and mobilized to find donors.

    McGrath said the decision to support them came naturally, given the college’s roots as a preschool in the 1940s and its evolution by the late 1950s into a four-year institution known for its work in early childhood education and teacher training.

    “The identity of Pacific Oaks College over the years … has been focused on social justice, equity and diversity,” McGrath said. “So if we are not at the table to help rebuild and sustain early childhood education in our area, then we’re forgetting who we are.”

    She sent a formal proposal to the Pasadena Community Foundation requesting $1.3 million to help child-care providers rebuild or secure new leases, pay staff, replace lost materials, and provide tuition support for families.

    Within two days, the philanthropic organization that funds nonprofits and community initiatives in the greater Pasadena area agreed to support the effort.

    McGrath later secured an additional $800,000 from Save the Children, a nonprofit that provides health, education and emergency aid to support children’s rights and well-being.

    “This is our responsibility as a true community leader,” she said. “If we believe in teacher preparation, if we believe in supporting children, this is part of what you do.”

    Pacific Oaks Steps In: In the immediate aftermath of the fire, Pacific Oaks College served as a hub for local child-care providers seeking air purifiers, diapers and other essentials.

    McGrath said this was critical because, although the Pasadena Convention Center operated as the main coordination and distribution site, it proved difficult for some child-care providers to access the specific supplies they needed.

    Breeda McGrath (first photo, left) joins Pacific Oaks College staff and student workers in helping child-care providers stock up on critical items.

    She said Pacific Oaks College not only served as a hub, but also provided the “human power” of its staff and students—many of whom are training to become early childhood educators themselves.

    McGrath said higher education institutions play a unique role in disaster recovery, particularly in supporting and preparing the next generation of educators.

    “I believe in the long-term investment that higher education makes in a community,” McGrath said, noting that many child-care providers in the area studied at Pacific Oaks College.

    “So educating early childhood providers about the best ways to build strong community relationships, run their businesses, care for children and access opportunities for continued learning—that’s where we can contribute our knowledge,” she said.

    One year later, McGrath said long-term recovery is top of mind as the community works to rebuild its child-care system and support students training to become early childhood educators.

    “If you look at the destruction, the rebuilding process takes a lot of time, effort and energy,” McGrath said. “Not just in terms of the insurance process, but also how long it takes to decide what it means to return—or what it means not to return.”

    Auntie Lana’s Daycare: For more than 13 years, Lewis has run her Altadena-based day care for children from infancy through age 12, many of whom are enrolled in Pasadena Unified elementary schools.

    The district serves about 15,000 students, the majority Black and Latino, with more than 70 percent socioeconomically disadvantaged. During the Eaton Fire, five schools were destroyed or severely damaged, including Eliot Arts Magnet, Edison Elementary, Loma Alta Elementary, Noyes Elementary and Franklin Elementary.

    Alana Lewis, a Black woman, is holding a toddler and surrounded by kids of varying ages on a field trip with children from her Altadena-based daycare.

    Lewis on a field trip with children from her Altadena-based day care.

    Lewis said most of the children she cares for are Black and Latino, come from low-income families, and were directly affected by the fire, including three who lost their homes.

    She added that some of the children had attended elementary schools destroyed by the fire and were displaced to other schools in Pasadena. That grief only deepened when they returned to their beloved day care and saw what had been lost.

    “When the kids came back and saw that the things they played with were gone, you could see the look in their eyes—the disbelief,” Lewis said. “This will be with them forever.”

    In the photo on the left, five young children are gathered around a table with two gingerbread houses decorated with candy. On the right, a small boy is inside a structure made of giant Magnatiles.

    Some of Lewis’s charges work on a group project in her indoor play area.

    McGrath said Altadena’s diverse history makes the loss of child-care providers especially profound.

    “Over the years, families in Altadena have built strength and, across generations, a deep history in the community,” McGrath said. “A history of moving toward justice—a history of being a community that recognizes everyone’s desire to succeed and everyone’s right to earn a living wage.”

    She said child-care providers are deeply woven into that history, often serving multiple generations of the same families and anchoring stability for working parents. That stability, McGrath added, is critical for college students—particularly student parents, who rely on child care to stay enrolled.

    “To lose your day-care provider when you’re in those very vulnerable, sensitive stages of life is really destabilizing,” McGrath said. “That was a powerful loss—not just to families, but to long-held homes and to generational wealth that was deeply affected and destroyed.”

    Lewis agreed, adding that child-care providers are often overlooked in conversations about disaster recovery and economic stability.

    “As child-care providers, the role we play in the economy is extremely important,” Lewis said. “We help people go to work. We help mothers and fathers who are still in school. We have parents and grandparents who need their children cared for in a safe, quality learning environment.”

    Lewis said her experience after the fire underscored just how essential—and vulnerable—the child-care sector is during times of crisis.

    “We’re providing care to children who will run our economy someday,” Lewis said. “If we can come to the table and find a better solution, that would be awesome.”

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  • Your .Edu Website Isn’t Converting — Should You Rebuild or Refine?

    Your .Edu Website Isn’t Converting — Should You Rebuild or Refine?

    Your website is one of your institution’s most valuable assets, and also one of its more expensive and labor-intensive. It serves as the front door for prospective students, a resource hub for current ones, and a critical platform for driving enrollment.

    But when performance drops — conversions are low, traffic is declining, or user experience feels outdated — many institutions assume a full redesign is the only solution.

    Before you make that call, take a step back. A complete rebuild isn’t always the smartest or most cost-effective path. Sometimes, targeted improvements to your existing site can deliver significant results without the high price tag.

    So how do you decide if it’s time to rebuild or if your current site simply needs smarter strategy and support?

    Let’s walk through what to look for.

    Spot the red flags early

    When a site isn’t performing, you need to pinpoint why. These common red flags often indicate underlying issues that should prompt a deeper evaluation:

    • Low conversion rates on key actions like inquiries or application starts.
    • Declining keyword rankings that limit visibility and discovery of your programs.
    • Shallow engagement signals (short sessions, low scroll depth, minimal interaction) suggesting content isn’t meeting visitor needs.
    • Slow load times that frustrate prospective students and drag down SEO performance.
    • Critical details hidden or unclear (tuition, admissions, deadlines) due to weak information architecture, vague content, or content bloat.
    • Sprawling pages with little to no traffic, indicating wasted effort, an inflated site footprint, and diluted authority.

    To be clear, none of these should be considered death sentences for your website. But they’re strong signals that further evaluation should take place.

    Start with a strategic assessment

    A clear-eyed look at your site’s current state can help determine whether optimization or a rebuild makes more sense. Start here:

    • Is your foundation strong? Review your CMS, CRM, analytics, integrations, and subdomains. Make sure data is flowing between systems and nothing is falling through the cracks.
    • How is your performance? Look at conversion metrics and user flows. Are visitors finding what they need? Are all programs and forms being tracked—or are subdomains masking key performance data?
    • Is your content working for users and AI? Evaluate content from both a human and machine perspective. Does it speak directly to prospective students? Is it structured and search-optimized to surface in AI-powered tools?
    • Are you ready for AI and personalization? Assess your schema markup and structured data. These elements are foundational for enabling personalized user experiences and AI-fueled engagement strategies.
    • How strong is your governance? Review how your site is managed on a day-to-day basis. Do you have the right people, tools, and workflows to keep content accurate, accessible, and up to date.

    Price your options strategically

    If your site’s foundation is sound, targeted improvements may deliver high ROI at a lower cost. But if technical debt, poor UX, or fragmented infrastructure are holding you back, a rebuild could be the better investment.

    Keep these ballpark figures in mind:

    • A good rule of thumb today is to allocate 6–12% of your total marketing budget to website management and optimization each year.
    • For institutions with a $1 million marketing spend, that’s $60,000–$120,000 annually.
    • A comprehensive redesign can range from $100,000 to $500,000, depending on complexity, number of pages, and integrations.

    Also consider the hidden costs of delay — missed inquiries, lower conversions, and outdated experiences that don’t meet student expectations.

    A side-by-side cost-benefit analysis, grounded in performance data and institutional goals, is the best way to determine your path forward.

    Partner with experts who know higher ed

    Deciding between a website refresh or a rebuild is a big decision, and it shouldn’t be made in isolation. A strategic partner with deep higher ed expertise can help you evaluate your current digital ecosystem, identify gaps, and recommend the most cost-effective solution.

    At Collegis, we work with colleges and universities to optimize digital experiences that convert. Whether you’re refining an existing platform or building from the ground up, our web strategy team can help you create a future-ready site aligned with student needs and institutional goals.

    Let’s talk about how to get your website working smarter.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • How Do We Rebuild Public Trust in Higher Education? Together

    How Do We Rebuild Public Trust in Higher Education? Together

    A recent Lumina–Gallup poll offers a rare piece of good news: public confidence in higher education has ticked up from a recent low of 36% to 43%. While the rebound is modest, it breaks a years-long narrative of decline, and it’s worth asking: What is driving renewed trust?

    Drs. Julie Posselt and Adrianna Kezar Respondents pointed to three factors: quality of education, opportunities for graduates, and innovation. In other words, the public is telling us that when we deliver tangible value—educational excellence, new opportunities, and forward-looking ideas—trust grows.

    At the USC Rossier School of Education, this belief is guiding our next chapter. This month, we are merging the Pullias Center for Higher Education and the Center for Enrollment Research, Policy and Practice. Working collectively under the Pullias banner thanks to the generous bequest of the Earl and Pauline Pullias family, we are coming together to propel learning across decades of experience in research-practice partnerships. 

    The teams in our centers work with community colleges, school districts, nonprofits, businesses, government agencies, state higher education systems, and national associations. Though we love theory work as much as the next professors, we know theory’s greatest power is realized when tested and applied in the real world, in partnership with the communities we serve.

    Take the USC College Advising Corps. Through partnerships with public high schools across Los Angeles County, we place nearly 40 trained college advisers per year, most of them recent college graduates from across Southern California, into underresourced high schools. The result has been to support 10,000 high school seniors annually, with more than 88,000 first-generation, low-income, and underrepresented students helped since the program began more than a decade ago. This is the kind of scale, innovation, and equity-driven practice that the public recognizes and values.

    Our work to date and going forward will be defined as much by our approach. We partner with communities, connecting research directly to policy and practice to innovate on the systems that shape student access and success, from high school through graduate education and into the workforce. This work often means capacity building, institutional improvement, and student-centered design—not in theory alone, but in practice, in partnership, and at scale.

    Look around and you’ll find many more examples of people and organizations who inspire not just through individual excellence but also by deepening wells of mutual support and mutual investment. There are longstanding national examples such as Campus Compact, which brought together college presidents across the country to sign a declaration and create an organization focused on civic engagement; they have sponsored collaborative responses to crises and offer faculty development. That kind of solidarity is not typical, but to our minds it is increasingly valuable.

    Benjamin Franklin warned at the signing of the Declaration of Independence, “We must all hang together, or most assuredly we shall all hang separately.” His words are as relevant to higher education today as it was to the Continental Congress. Our sector’s future depends on resisting the pull toward isolation and polarization, and instead modeling connection, mutual support, and shared purpose. 

    In a year certain to bring challenges, higher education must lead not from the top of the ivory tower, but from within networks of trust we build with the communities around us—of professionals and publics. For us, merging our centers is just one example of the belief that we are stronger together—intellectually, financially, and in service of the public good. We welcome connecting with you through your stories and examples of the same. 

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    Drs. Julie Posselt and Adrianna Kezar are Co-Directors of the Pullias Center for Higher Education at University of Southern California.

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