A new report has revealed that 23% of Harvard MBAs were jobless even three months after their graduation. Similar trends have been reported in top B-schools across the world. Once considered a sure-shot ticket to success, what explains the changing fortunes of MBA degrees?
Tag: Report
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Report on Grad Student Preferences
According To the New UPCEA and Collegis Report, 71% of Prospective Graduate Students Prefer Fully Online Programs
Findings highlight the need for strategic outreach to address master’s degree enrollment challenges in a competitive market
[Washington and Illinois] – December 16, 2024 – A new report released today by UPCEA, the online and professional education association, and Collegis Education, a higher education solutions tech-enabler, highlights the growing interest in online master’s degree programs that provide flexibility, transparency and streamlined communication in graduate programs. Based on a survey of over 1,000 prospective graduate students, Building a Better Pipeline: Enrollment Funnel Needs and Perspectives from Potential Post-Baccalaureate Students reveals key insights for higher education institutions aiming to improve graduate recruitment strategies.
“We are entering a period where every enrollment matters. Enrollment growth for graduate programs has been stagnant for the past 15 years, despite the number of baccalaureate degree holders growing. Future success requires colleges and universities to better align offerings with student preferences and communicating on their terms,” said Jim Fong, Chief Research Officer at UPCEA. “Listening to prospective students’ interests and addressing their needs provides a stronger roadmap for institutions to succeed in what will be a hyper-competitive landscape.”
Key findings from the report include:
- Delivery Preferences: Fully online programs are the most preferred format, with 71% of respondents showing strong interest, followed by hybrid formats (53%).
- Program Priorities: A specific program of study is the top consideration (54%), followed by institutional reputation (28%) and delivery method (18%).
- Communication Preferences: Email remains the preferred contact method for 47% of respondents during the inquiry process, with most willing to share basic details such as their name and email address.
- Engagement Challenges: Sixty-two percent of respondents said difficulty finding basic program information on an institution’s website would cause them to disengage. At the same time, financial concerns dominated the latter stages of the application process.
The report highlights a growing demand for master’s degree programs, which 65% of respondents identified as their top interest. It also points to an urgent need for institutions to address gaps in their outreach strategies to meet these demands effectively.
“As higher education faces tightening budgets, strategic investments in program delivery and candidate outreach have never been more important. These findings emphasize the need for a fully transparent graduate search experience – from program research to application – to engage and inform students so they can see the value and affordability from the start,” said Tracy Chapman, Chief Academic Officer of Collegis Education. ”Institutions that leverage data, technology, and talent can strengthen relationships with prospective students to build communication and trust.”
With graduate enrollment projected to grow by just 1.4% over the next five years, institutions must innovate to stay competitive. The report provides data-driven insights to help universities design more effective outreach and recruitment strategies, particularly in light of the 32% increase in master’s program offerings since 2017, which has led to a 15% decrease in average program size.
Actionable Insights for Institutions
With graduate enrollment projected to grow by just 1.4% over the next five years, institutions must innovate to stay competitive.The survey revealed that requiring too much personal information in online request-for-information (RFI) forms often leads to student disengagement. Institutions should streamline these forms and prioritize providing clear, accessible program details—such as tuition, course requirements, and job outcomes—on their websites. UPCEA’s analyses show that many institutions lack this essential information, which can deter potential applicants early in the inquiry process.
In light of the 32% increase in master’s program offerings since 2017, which has led to a 15% decrease in average program size, this report provides vital data-driven insights to help universities design more effective outreach and recruitment strategies.
Methodology
Conducted in August, the survey was completed by 1,005 qualified participants. Qualified respondents were between the ages of 18 and 64, held at least a bachelor’s degree, were not currently enrolled in a post-baccalaureate program, and were at least somewhat interested in pursuing further education. Nearly a quarter (24 percent) of respondents were 55 to 64 years old, 18 percent were aged 46 to 54, and 14 percent were 23 to 26 years old, showing deep interest in fully online graduate programs regardless of age.
For more information on the survey findings, download the report at https://collegiseducation.com/insights/student-experience/research-report-graduate-student-perspectives/
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About UPCEA:
UPCEA is the online and professional education association. Our members continuously reinvent higher education, positively impacting millions of lives. We proudly lead and support them through cutting-edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision-makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more at upcea.edu.
About Collegis Education:
As a mission-oriented, tech-enabled services provider, Collegis Education partners with higher education institutions to help align operations to drive transformative impact across the entire student lifecycle. With over 25 years as an industry pioneer, Collegis has proven how to leverage data, technology, and talent to optimize institutions’ business processes that enhance the student experience. With the strategic expertise that rivals the leading consultancies, a full suite of proven service lines, including marketing, enrollment, retention, IT, and its world-class Connected Core® data platform, Collegis helps its partners enable impact and drive revenue, growth, and innovation. Learn more at CollegisEducation.com.
Media Contacts:
UPCEA
Molly Nelson
VP of Communications
[email protected]Collegis Education
Alyssa Miller
[email protected]
973-615-1292 -
Slowing Growth and Uncertainty: A Look at IIE’s Open Doors Report 2024 and What the Future Might Hold
Bryce Loo, Associate Director of Higher Education Research
International students navigate a landscape of uncertainty and opportunity, as the 2024 IIE Open Doors Report highlights shifting trends in U.S. enrollment and global migration.
The Institute of International Education’s (IIE) annual Open Doors Report on International Education Exchange (Open Doors, for short),[1] along with its companion Fall Enrollment Snapshot Survey (Fall Snapshot Survey, for short),[2] was released only a few weeks after a consequential presidential election in which former president Donald Trump defeated Vice President Kamala Harris. Trump’s win will significantly shift the landscape around international students in the U.S.
Open Doors is a retrospective report on international enrollment and other student data in the U.S., focused on the previous full academic year—in this case 2023-24.[3] The Fall Snapshot Survey provides insights into the current fall term. But uncertainty abounds in this new environment with the return of Trump, known for his tough stances on immigration, which may affect non-immigrant residents such as international students and temporary workers. This is happening against a backdrop of global uncertainty, in a year with a tremendous number of important elections around the world, many armed conflicts, and growing climate change. At the same time, there are bright spots for the U.S. as a host of international students and for global student migration in general.
In this article, I also compare results from Open Doors and the Fall Snapshot Survey against recently released data from SEVIS (the Student Exchange and Visitor Information System), maintained by the Department of Homeland Security (DHS), for Fall 2024.[4] This dataset captures all students with a record in SEVIS, the U.S. government database in which all international students are required to be registered by their hosting U.S. institution. Data are organized monthly, with the most recently released is for November 2024, and they vary little month-to-month within a given term, such as a fall semester. For consistency, I compare November 2024 with November 2023. Such data help us to gain a fuller picture of current international enrollment trends this fall.
What the data tell us: Continued but leveling growth
Total international student enrollment in the U.S. hit an all-time high of 1,126,690 in 2023–24, a growth rate of 6.6 percent from the previous year. This has followed a few years of recovery following the dramatic enrollment decrease during the COVID-19 pandemic. The post-pandemic growth rate peaked in 2022-23 at 11.5 percent.
However, growth is slowing. While this year’s Fall Snapshot Survey indicates a 3 percent growth rate in fall 2024, analysis of the SEVIS data indicates a drop in overall enrollment. International enrollment is down to 1,091,190 students in November 2024, a 10 percent decrease from the previous November, according to SEVIS records.[5] IIE’s data confirms slowing growth, too. New international student enrollment slowed to only 0.1 percent in 2023-24. Additionally, the Fall Snapshot Survey indicates a 5 percent decrease in new students this fall.
This recent slowdown, which happened prior to the presidential election results, is tricky to diagnose. One likely culprit, though certainly not the only one, is economics: An education in the U.S. has become particularly expensive, due largely to a combination of inflation and a strong U.S. dollar. A more expensive U.S. education particularly impacts many students from South Asia and sub-Saharan Africa, the two regions showing the strongest rise in U.S. international enrollment in recent years, who are particularly price sensitive.
Changing trends in South Asia and East Asia
International enrollments in the U.S. from South Asia, driven dominantly by India, continued growing at a rapid rate in 2023–24. In 2023–24, India became the top country of origin among international students in the U.S. and by a substantial margin, at 331, 602 students. There was about a 23 percent increase in Indian students from the previous year, accounting for almost 30 percent of all international students in the U.S.
In 2023-24, South Asia firmly dominated among regions of origin for U.S. international students and its numbers continue to rise. South and Central Asia (which IIE groups together as one[6]) account for one-third (34.3 percent) of all U.S. international students, just ahead of East Asia. South and Central Asia’s sending numbers grew 22 percent over the last year, more than those of any other region. Beyond India, there continues to be robust enrollment growth from Bangladesh (26 percent), Nepal (11 percent), Sri Lanka (10 percent), and Pakistan (8 percent). Bangladesh and Nepal broke into the top 10 countries of origin in 2023-24.
By contrast, the number of Chinese students in the U.S. declined more than 4 percent to 277,398 during the same period and accounted for less than 25 percent of all U.S. international students. Overall, numbers from East Asia are declining steadily (by nearly 4 percent last academic year). Numbers from South Korea (-2 percent) and Japan (-13 percent) continued to drop. The one bright spot among major East Asian nations was Taiwan, which saw a 6 percent rise from the previous year and was the fifth largest sending country. Students from East Asia have been decreasing in the last few years, and forecasts suggest further steady decline.
For many East Asian students, the calculus about studying in the U.S. and in Western countries has changed in recent years. Holding a degree from a highly ranked U.S. or Western institution holds less cachet than it once did. In both China and South Korea, local universities have become more prestigious and offer students the opportunity to connect directly with the local job market, putting those studying far afield at a disadvantage. For Chinese students, geopolitical tensions and strict policies against Chinese students and scholars largely enacted by the first Trump Administration, many of which were continued by the Biden Administration, may make studying in the U.S. feel riskier. There has also been growing intra-regional mobility, with many East Asian students choosing to go to another country in the region. According to the British Council, for example, there are more Japanese students in China than in any anglophone country.
Despite the recent increases in enrollment from South Asia, the SEVIS data show a rapid reversal of trends heading in Fall 2024. Indian enrollment in the U.S. this fall has declined by 24 percent, and overall South Asian enrollment has fallen at a similar rate. Meanwhile, Chinese and overall East Asian enrollment has flatlined, each with a barely perceptible decrease. As a result, however, China has become the top country of origin once again, with 263,523 students in the U.S., followed by India (25,5443), in Fall 2024. Likewise, East Asia has returned to the top spot among region of origin, with modest enrollment increases from Japan and South Korea.
A slowdown of enrollment growth from South Asia likely is attributable to rising costs in the U.S., particularly given currency exchange rates, as noted earlier. Safety, a frequent concern for Indian students and their families, could also be a factor. Many Indian media outlets, such as The Economic Times and The Indian Express, have recently reported on increasing safety issues for Indian students in the U.S.
That said, these declines from India and South Asia do not necessarily foretell a long-term trend. Many prominent models, notably that of HolonIQ, predict growth from India into 2030.
Graduate students continue to dominate. For now.
International student growth in the U.S. continues to be driven at the graduate level, particularly among master’s degree students. Graduate students made up almost 45 percent of all U.S. international enrollment in 2023-24. Total international student graduate enrollment increased by 7.6 percent in 2023-24, while undergraduate enrollment fell by 1.4 percent and non-degree enrollment fell by 11.5 percent. These trends are somewhat parallel with new international student enrollment. India has driven much of this growth in grad students, as have South and Central Asian students in general. More Chinese students came to study at the graduate level that year, too.
This growth of international graduate students does not appear to be holding into 2024-25, however. The Fall Snapshot Survey indicates a slight decrease of about 2 percent in international grad students this fall and an increase (6 percent) in international undergrad students. The SEVIS numbers show decreases for both, including a significant decrease of 15 percent among international grad students. (International undergrad enrollment declined by 3 percent.) However, international graduate enrollment is still greater than undergraduate enrollment currently.
The decrease in international graduate students appears to be driven by Indian students and South Asian students overall. Indian students account for about 40 percent of all U.S. international student graduate students, and 60 percent of Indian students in the U.S. are studying at the graduate level, according to Open Doors. Per the SEVIS data, Indian graduate enrollment in the U.S. declined by almost 26 percent in Fall 2024. Additionally, South and Central Asian and East Asian student together account for nearly three-quarters of all international graduate students. Chinese graduate enrollment in the U.S. decreased about 4 percent this fall, according to the data from SEVIS.
U.S. universities and colleges continue to focus heavily on India and to a lesser extent China for their international student recruitment, according to the Fall Snapshot Survey. India is the top country of focus for both graduate students (81 percent of respondents) and undergrads (65 percent). China was second top country of focus for grad students and third for undergrads (just after Vietnam). Given the volatility of enrollment from India and steady declines from China, U.S. institutions may wish to ensure diversity of countries from which they recruit.
What could impact international enrollment in the near future?
The Trump Administration
When it comes to potential impacts on international student enrollment in the U.S., a primary factor will be the incoming Trump administration. Donald Trump will take office with a decisive agenda, having campaigned and won with a tough-on-immigration stance. This stance seemed to resonate with many voters, along with concerns about the economy and inflation.
The first Trump administration may provide a useful look at what could happen in the second one. Trump’s first term brought a decline in international student enrollment, due in part to policies like the 2017 travel ban and a slowdown in visa processing. This trend reversed somewhat during the Biden administration but could resume under the policies of a second Trump term.
Going forward, much will depend on the incoming administration’s policies as well as rhetoric. Trump’s immigration agenda is mostly focused on asylum, primarily at the U.S.-Mexico border, and on undocumented immigrants, whom he has pledged to deport at unprecedented rates. The extent that he will focus on international students and immigrants with specialty occupations, notably the H1-B visa program under which some international students seek to remain in the U.S., is unclear. In June 2024, Trump, known for making offhand comments, proposed on a podcast hosted by Silicon Valley investors that international students who graduate from U.S. institutions, including community colleges, should receive a green card (permanent residency). He and his team later walked back that remark, and many commentators see such policy as highly unlikely given Trump’s overall immigration stance. In fact, reports suggest the administration is likely to limit pathways to H1-B visas, international students’ primary means of staying in the U.S. beyond Optional Practical Training (OPT), effectively making such visas virtually inaccessible.
Policy changes under Trump’s second administration could also affect OPT and “duration of status,” the length of time students with visas have been allowed to stay in the U.S. without needing to renew. Such changes were attempted in the first Trump administration but did not succeed. His first administration also tried to eliminate STEM OPT, the 24-month extension of OPT for those graduating with a degree in fields related to science, technology, engineering, or mathematics. Indian students in particular may be concerned about such changes if they are proposed again, as they are often drawn to the U.S. by opportunities to gain work experience. Toward the end of that term the administration also put forward a rule to limit duration of status to a finite period of two or four years, rather than allow the time needed to finish earning a degree, after which a student would be required to pay a fee and renew.
Still, it is possible to overestimate the attitudinal impact of a presidential administration, and recent survey research by Intead and Studyportals found a majority of prospective international students this fall were “indifferent” to the election outcome and how it might affect their plans to study in the U.S., according to The PIE News. There is certainly no monolithic view of President-elect Trump or U.S. politics among international students. If any declines in numbers happen again under Trump, it will likely be in response to policies that specifically impact international students or rhetoric aimed at individuals from their home country or region of origin. It may also be driven in part by visa delays and denials caused by administration policies.
Policies and politics in other major host countries
One other major factor is current policy changes in other major host countries, driven largely by politics and public opinion, which might actually boost the attractiveness of the U.S. The other three Big Four predominantly anglophone destinations—Australia, Canada, and the United Kingdom—have had massive international student enrollment in recent years, particularly as a percentage of total higher education enrollment. According to IIE’s Project Atlas, Canada’s international enrollment rate in 2023 was 30 percent, Australia’s was 24 percent, and the U.K.’s was 22 percent. (By contrast, only 6 percent of U.S. higher education students were international, although overall size of its system makes the U.S. numerically the top enroller of international students.) Canada’s enrollment in particular has seen explosive growth, a rise of nearly 70 percent from 2019 to 2023. Many Canadian locales have struggled to accommodate such an influx, often viewed as a way to fill provincial funding gaps yet sometimes lacking steps to ensure students’ well-being.
Additionally, international students have been ensnared in broader immigration debates within these three countries, often being unfairly blamed for systemic housing and employment challenges, among other issues. As in the U.S., immigration has been a major political topic in many Western countries and in recent elections in France and the U.K.
As a result, the other three Big Four countries have begun implementing policies designed to rein in international enrollment growth and limit access to opportunities to work and stay after graduation. Canada, which according to IIE’s recent Open Doors briefing just overtook the U.K. to become the second most popular international student destination, adopted new policies in rapid-fire succession from late 2023 to fall 2024. The most consequential is a cap on the number of study permits (required in Canada for international students) granted per province, particularly meant to limit growth in higher-enrollment provinces, in 2024 and 2025. Other new policies include a significant hike in the financial resources international students are required to demonstrate, restrictions on work permits for spouses, limits on permission to work during study, and stricter requirements for obtaining the popular post-graduation work permit (PGWP), which allows graduated students to work in Canada and often transition to permanent residency.
The Australian government is strongly considering similar caps on international student enrollment in an attempt to reduce overall migration to the country. Already it has stricter visa regulations for international students, including stronger “tests” to ensure that prospective students are coming with the intention of studying, not working, as well as a significant increase in the visa fee. In the U.K. a new regulation enacted by the Conservative Party prohibits international students at all levels except postgraduate from bringing family members starting in 2024, in order to “slash migration and curb abuse of the immigration system,” according to the U.K, government. The new Labour government has opted not to reverse the policy.
The effects of these changes are already evident. The three other Big Four countries are all seeing declining applications for relevant visas and permits. Preliminary analysis of Canadian study permit application data shows the number of approved study permits will likely come in below the actual caps for 2024. The U.K. reported a 16 percent drop in student visa applications in summer 2024 compared to the same time period in 2023, and in Australia, the decrease in such applications has been particularly steep, nearly 40 percent from October 2023 to August 2024.
So far, the prospective beneficiary of these changes has been the U.S., according to both prospective student surveys and media reports. For example, in IDP Education’s Emerging Futures Report for 2024, a prominent series based on prospective student survey data, the U.S. came in second place (at 23 percent) as destination of choice for survey takers, just behind Australia (24 percent). Interest in the U.S. increased four percentage points; Australia’s percentage point declined by one. By contrast, interest in the U.K. and Canada decreased 1 percent and 9 percent respectively, dropping them to third and fourth places. In media coverage of the restrictions, Indian outlets such as Business Standard and The Indian Express note that many Indian students are switching focus to the U.S, although some, including the Express, also report students are looking beyond the Big Four to other study destinations entirely.
Still, President-elect Trump may introduce cuts or caps of his own, which, depending on their scope, may cause the U.S. to lose its developing enrollment edge. If all Big Four destinations have policies significantly cutting student influx, that could alter the student mobility landscape, shifting enrollments to other countries—notably, smaller anglophone destinations such as Ireland, New Zealand, and Singapore and non-predominantly anglophone countries in continental Europe and Asia—where English-taught programs have increased greatly in recent years.
Student mobility in an uncertain world
The incoming Trump administration and policy changes in other countries are only two factors apt to impact movement to the U.S.; internal issues in other countries and regions also come into play. For example, while U.S. policies and tensions with China have affected the number of Chinese students coming to the U.S., factors within China also played a role, as we examined in a recent series in WENR.
Worldwide, uncertainty and systemic challenges lie ahead. Several major conflicts, notably Russia’s war in Ukraine and escalated fighting in the Middle East, threaten to spiral into bigger geopolitical crises. Authoritarianism is rising around the globe, creating more potential crises, as is the threat of climate change, with 2024 recently declared the hottest year on record. Among its many effects, climate change will likely continue spurring global migration, including, increasingly, the forcibly displaced. In fact, all these factors will likely increase global migration. Luckily, U.S. institutions are well-placed to take in students from affected regions and offer them pathways for academic and professional growth.
In general terms, there is reason for optimism. Global student migration will continue and most likely rise, increasing economic and social opportunities for many globally mobile young people. International students also benefit their host societies, communities, and institutions, including domestic students, by bringing diverse international perspectives as well as economic benefits. By some estimates, international students will increase worldwide from about 6 million in 2023 to 10 million in 2030. The U.S. could host as many as 2 million, a still significant capacity compared to other destinations.
Despite domestic and international pressures, U.S. institutions can continue to demonstrate the value of a U.S. education and what unique value they in particular offer. They can continue to make clear, through channels like the #youarewelcomehere campaign, that international students are both accepted and embraced. Institutions can continue to show that international education benefits not only students and institutions but communities and the nation. For example, huge numbers of U.S.-based entrepreneurs and STEM professionals came to the U.S. as international students and have been an asset for U.S. business and research and development. And international educators can advocate for policies at local, state, and federal levels (for example, via NAFSA: Association of International Educators) that continue to make the U.S. a hospitable place for students from abroad.
Most important, U.S. institutions can and should take proactive steps to ensure inclusion and integration of their international students. This means initial support in everything from securing good housing to culturally sensitive mental health resources to campus career services that recognize international students’ unique needs. It may mean assisting students with financing in any way possible. It also means more efforts toward academic and social integration, which involves educating faculty, staff, and domestic students as well.
Looking to the future, U.S. policymakers, educators, and institutions must work together to create an environment that remains welcoming, inclusive, and responsive to the needs of international students. By doing so, the U.S. can maintain its position as a global leader in higher education and continue to benefit from the diverse perspectives and talents that international students bring.
[1] Open Doors is an annual census of international students (those on a nonimmigrant student visa) enrollment in U.S. higher education institutions, as well as U.S. students who studied abroad two academic years prior.
[2] The Fall Snapshot Survey is sent to all institutions that report data to IIE for Open Doors. This year, IIE collected 693 valid responses.
[3] Open Doors always tracks data from the previous full academic year.
[4] The SEVIS data released by DHS is usually the most up-to-date data available. Open Doors, however, provides more analysis and a greater breakdown of data compared with what is provided by SEVIS.
[5] Usually, IIE’s Fall Snapshot Survey aligns with current data trends from SEVIS and is a strong predictor of numbers that appear in the following year’s Open Doors Report. This year, however, the data between the Fall Snapshot Survey and SEVIS are quite different, though both indicate slowing growth in international enrollment in the U.S.
[6] Central Asia, which includes mostly former Soviet republics in Asia (such as Kazakhstan and Uzbekistan), only accounts for about 1 percent of total enrollment from the overall South and Central Asia region, according to my analysis of IIE Open Doors data.
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DOL Issues Report on Coercive Contractual Provisions
by CUPA-HR | October 22, 2024
On October 17, the Department of Labor’s (DOL) Office of the Solicitor (SOL) issued a Special Enforcement Report on “coercive contractual provisions.” The report lists several provisions they have seen included in employment contracts that the department believes “may discourage workers from exercising their rights under worker protection laws.” The report demonstrates recent actions taken by SOL to combat such provisions, but it does not include new enforcement actions against employers that use these provisions.
In the report, SOL claims the provisions discussed are coercive, violate the law and have significant impacts on the most vulnerable workers. The report details seven types of contractual provisions they find especially concerning:
- Contractual provisions requiring workers to waive statutory protections, including those requiring workers to waive their rights to bring claims and recover damages under the Fair Labor Standards Act
- Contractual provisions that purport to require employees to agree that they are independent contractors
- Indemnification-type provisions and related counterclaims purporting to shift liability for legal violations to workers or other entities
- “Loser pays” provisions attempting to require employees to pay the employer’s attorney’s fees and costs if the employees do not prevail in litigation or arbitration
- “Stay or pay” provisions, including some training repayment assistance provisions, that purport to require workers to pay damages to their employer for leaving a contract early
- Confidentiality, non-disclosure and non-disparagement provisions
- Company policies that purport to require workers to report safety concerns to their employer before contacting any government agencies
The report emphasizes that the Department of Labor is “not bound by private contracts or arbitration agreements between workers and employers” and thus “has a unique role to play in fighting the use of these ‘fine print’ or ‘coercive’ contractual provisions.” It provides examples of cases where the courts have found such agreements unenforceable or where DOL has pursued an injunction in federal court seeking an order blocking one or more contract provisions.
Importantly, the report is largely a restatement of current law and, for the most part, does not outline new enforcement actions against employers for using these provisions. Instead, the report outlines the work SOL has done recently to fight against the coercive contractual provisions, including cases and amicus briefs filed against employers using such business practices.
CUPA-HR will continue to monitor for additional resources from the Department of Labor that may impact contractual labor provisions.
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Key Findings from the 2025 Landscape of Higher Education Report
As higher education navigates demographic shifts, new technologies, and economic challenges, institutions face a complex landscape when optimizing enrollment and meeting the evolving needs of students. The 2025 Landscape of Higher Education Report provides actionable insights that empower educational leaders to improve learning pathways and better serve the Modern Learner.
Challenges such as the rising education costs have led to increased scrutiny of a college degree’s value, with only 47% of Americans considering it worthwhile without loans. When loans are involved, this number drops to 22%, underscoring the imperative for institutions to adapt to more cost-effective pathways.
The 2025 Report offers a future-oriented outlook, equipping institutions with data to address gaps and better understand the evolving profile of the Modern Learner. Themes include shifting student preferences, an increased emphasis on career-aligned programs, and the need for more flexible learning pathways. In this article, explore six key findings that are molding students’ educational journeys and how these trends can enable education leaders to adapt.
Finding #1: Flexible Pathways Drive Enrollment Growth
Spring 2024 saw a 2.5% increase in undergraduate enrollment, particularly within community colleges, public institutions, and associate degree-granting baccalaureate institutions (PABs). Graduate programs also saw enrollment increases, with a 3% rise. The highest areas of growth occurred among private, for-profit four-year institutions. These trends indicate a growing demand for flexible learning pathways that accommodate different student preferences and career aspirations.
The age profile of part-time students has shifted as well, with the median age of part-time undergraduate students decreasing by nearly 2% across all sectors since Spring 2020. The shift was most pronounced at public two-year institutions, which saw a 4.2% decrease, and private accredited bachelor’s programs, which experienced a 2.8% decrease. As the age of part-time students continues to trend younger, it reaffirms that age is no longer a reliable predictor of learning modality. Furthermore, these shifting demographics emphasize the importance of embracing a Unified Enrollment Strategy that engages with Modern Learners based on their preferences and behaviors to meet them where they are with the right message, in the right place at the right time.
Finding #2: Modern Learners are Prioritizing Practical Skills and Career Outcomes
The emphasis on practical skills and career-readiness is reshaping Modern Learners’ educational preferences. With nearly half of Americans questioning the value of a traditional college degree, the demand for flexible, affordable, and industry-aligned options is growing rapidly. Apprenticeships have emerged as an appealing pathway for Modern Learners, offering paid opportunities for hands-on learning and gaining practical skills without the burden of taking on additional debt.
Over the past decade, the number of apprenticeships in the U.S. has more than doubled, from approximately 317,000 to 640,000. Sectors such as Construction and Public Administration have led this growth with 34.5% and 22.4% increases, respectively. High-growth fields like Healthcare, Finance, and Technical Services present additional opportunities for expanding apprenticeship programs, aligning well with workforce demands and students’ increasing preference for practical, job-ready experience.
Despite apprenticeships’ increasing appeal, accessibility poses a challenge. While 75% find apprenticeships appealing, only 29% find them accessible. Geographic location, program availability, and a lack of awareness remain barriers that can prevent students from participating. Institutions can remove these barriers through strategic partnerships with industry leaders to expand opportunities, integrate practical skill-building in program curriculums, and market available programs to raise awareness. These efforts not only meet the demands of Modern Learners by providing them with relevant skills, but also enable employers to recruit qualified candidates, making apprenticeships valuable for both higher education and the economy.
Finding #3: Student Demand for Alternative Credentials Continues to Rise
Much like apprenticeships, the rising demand for alternative credentials like certificates further underscores the shifting preference towards more flexible and affordable learning pathways. As students continue to seek programs that offer practical skills and immediate benefits for their careers, certificates have increasingly become an attractive alternative to traditional degree paths. With the cost of higher education on the rise, Modern Learners are turning to certificate programs as a focused and affordable way to gain relevant skills for their desired career industries.
Spring 2024 saw significant growth in certificate enrollments, with graduate programs seeing a nearly 10% increase and undergraduate certificates growing by nearly 4%. This growth reinforces that Modern Learners are increasingly prioritizing education opportunities that yield a high return-on-investment. Institutions can capitalize on this interest by expanding certificate offerings and making them more accessible to students through diverse modalities, competitive pricing, and aligning programs with job demands.
Finding #4: Dual Enrollment Programs Gain Momentum Among High School Students
Dual Enrollment programs are becoming increasingly popular pathways, as more young learners seek flexible avenues for higher education. The popularity of these programs aligns with the growing trend of younger students engaging in part-time studies, demonstrating a trend towards more adaptable educational modalities. Dual enrollment has increased over 10% over the last year alone, adding approximately 100,000 students and accounting for nearly 28.1% of undergraduate enrollment increases. This growth presents a crucial opportunity for institutions to leverage this interest as they develop enrollment strategies going into 2025.
Finding #5: The Some College, No Credential (SCNC) Population Presents a Growing Opportunity for Re-Engagement
The Some College, No Credential (SCNC) population, now at 36.8 million and growing by 2.9% from the previous year, represents a significant opportunity for enrollment growth. With re-enrollment rising by 9.1% in the 2022-2023 academic year, institutions have a chance to attract students who left before completing their degrees.
Understanding the educational preferences of SCNC students is key to tailoring outreach and support services. Popular fields of study for this group include Business and Liberal Arts at the bachelor’s level, Liberal Arts and General Studies for associate degrees, and Health professions and Business for undergraduate certificates. These areas indicate a clear demand for programs that offer clear pathways to employment. To effectively engage this population, institutions should focus on building accessible options that allow students to build upon previously earned credits, prioritize transfer credits, and offer support that enables students to advance in their chosen career fields.
Finding #6: International Student Enrollment Boosts Institutions’ Global Appeal
The growing population of international students enrolled at U.S. schools presents a valuable opportunity to enhance universities’ presence and grow enrollments. These students comprise of a significant share of enrollments, particularly in Massachusetts, Hawaii, New York, and California, where they account for 4.5% to 7.8% of the student population. Most undergraduate international students are enrolled within the public sector, underscoring its position to support higher education on a domestic and international scale.
To maximize the benefits of international student enrollment, institutions should focus on strategies that attract and retain international students while providing support services tailored to their unique needs. By integrating a comprehensive enrollment and student support system with resources like language assistance, housing support, and financial aid, institutions can boost their global appeal, create more culturally diverse campuses, and enhance their enrollment by positioning themselves as a top choice for students worldwide.
Looking Toward 2025
The findings from the 2025 Landscape of Higher Education Report demonstrate both the challenges and opportunities shaping the future of higher education.
As institutions look ahead, the ability to attract and retain students across a range of educational paths requires a holistic approach to enrollment and student support services. By focusing on creating accessible, cost-effective, and relevant learning opportunities, institutions can position themselves for success in 2025 and beyond, while meeting the diverse needs of Modern Learners and driving sustainable enrollment growth.
For more insights and actionable strategies, download the full 2025 Landscape of Higher Education Report and see how your institution can stay ahead of the curve.
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Impact of Technology on Student Retention Report
A report from your end users
In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.
Students raise high-stakes concerns
While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:
- Website application hurdles: A quarter of students report some level of difficulty.
- No internet, no class? Technical issues cause distractions and lost class time, both on and off campus.
- Retention at risk: Over 40% of students who experienced tech issues question whether to continue their education at the institution.
Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.
Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.