Tag: Retention

  • Motivational Force: Building a Foundation for Student Success – Faculty Focus

    Motivational Force: Building a Foundation for Student Success – Faculty Focus

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  • From Recruitment to Retention: The Impact of AI on Higher Education

    From Recruitment to Retention: The Impact of AI on Higher Education

    Artificial intelligence is influencing every aspect of the higher education experience, from recruitment strategies to long-term student success. Community college, undergraduate, and graduate programs use advanced analytics to predict outcomes, optimize operations, enhance decision-making, and improve the student experience. However, the opportunities and challenges associated with using AI in higher education require careful strategic planning. By understanding AI’s evolving role in enrollment management and retention, higher education leaders can now support students and strengthen institutional outcomes more effectively than ever. 

    Is your institution keeping pace or lagging behind when it comes to educational technology? Liaison’s new whitepaper—From Recruitment to Retention: The Impact of AI on Higher Education—will help you answer that question and begin learning to plan for a better future.  

    Insights include practical tips about AI technology, such as: 

    • Applying AI Strategically 

    Institutions that apply AI tools thoughtfully have the ability to improve processes and results in areas including admissions, student success, and retention. From innovative yield strategies to predictive analytics tailored for community colleges and grad schools, AI is already driving better outcomes by providing higher education institutions with roadmaps for achieving institutional goals and improving student outcomes. 

    • Addressing AI Challenges and Ethical Considerations 

    While the widespread adoption of AI tools in higher ed promises advancements in innovation, efficiency, and the management of student data, it also introduces complex challenges and ethical dilemmas that demand attention. From concerns about data privacy and algorithmic bias to questions surrounding accountability and the societal impact of automation, the rapid rise of AI tools in higher education institutions requires thoughtful, responsible oversight. As the whitepaper explains, that involves exploring the nuances of AI development and implementation, examining the ethical principles at stake, and creating frameworks that prioritize fairness, transparency, and the well-being of individual students and the institutions that serve them. 

    • Achieving Data Readiness 

    Data readiness is essential for strategic enrollment management, allowing colleges and universities to harness AI to make informed decisions that drive success. For starters, creating a data-informed institution involves navigating the overwhelming influx of information to uncover actionable insights while building data literacy among every key stakeholder on campus. By achieving data readiness, educators can align their efforts with student learning needs, improve outcomes, and create a sustainable path forward. 

    It seems like everyone is talking about artificial intelligence and its potential to redefine not just student learning, but the future of higher education itself. But how well do you understand and speak the language of AI? Although much of the language that now informs conversations about innovation and success wasn’t familiar to most people just a few years ago, it’s now mission critical for you and your peers to begin learning how to embrace AI literacy. 

    Envisioning the Future of AI in Higher Education 

    As its capabilities and applications grow in the years ahead, AI will continue to provide new opportunities for colleges and universities to enhance decision making, streamline operations, emphasize academic integrity, and provide predictive insights that guide future strategies. The ongoing integration of AI throughout higher education will apply new scientific insights to holistic application evaluation, personalized student communications, and enrollment workflow automation, among other endeavors.  

    The future of AI in education promises even more sophisticated tools to come, which will further personalize and secure the admissions process. Looking ahead, one thing is clear: Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.  

    To learn how to get started, download From Recruitment to Retention: The Impact of AI on Higher Education today.  

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  • Why Data Alone Won’t Improve Retention – Faculty Focus

    Why Data Alone Won’t Improve Retention – Faculty Focus

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  • Retention tied to timely completion for college students

    Retention tied to timely completion for college students

    Phira Phonruewiangphing/iStock/Getty Images Plus

    Over 36 million Americans have earned some college credits but have yet to complete a credential, demonstrating gaps in higher education that leave students with only part of a degree and often student loan debt.

    Colleges and universities have invested in their retention strategies to improve students’ completion and the cost of education by helping them complete a degree in a timely manner.

    Recent data from the National Student Clearinghouse Research Center found that academic outcomes in the first year and first- to second-year persistence were significant indicators of a student’s likelihood of completing a degree and doing so expeditiously.

    Survey Says 

    A 2023 Student Voice survey from Inside Higher Ed and College Pulse found 69 percent of undergraduate survey respondents (n=3,004) expected to graduate in the standard two- or four-year time frame.

    Thirteen percent of respondents said they didn’t expect to graduate in a timely manner because they planned or expected to take longer, and 3 percent said it was due to factors that they believe to be the fault of the institution.

    The background: The federal government tracks first-time degree seekers’ graduation rates in terms of six- and eight-year completion, but a typical associate or bachelor’s degree program can be categorized as two-year or four-year, respectively.

    The six-year completion rate for all college students entering two-year and four-year institutions in 2017 was 62.2 percent, with a 34-percentage-point gap between private nonprofit four-year institutions (77.5 percent) and public two-year colleges (43.4 percent).

    Timely completion is associated with lower financial burdens, due to prolonged enrollment and improved socioeconomic mobility for students, as well as optimized institutional resources for the institution. Individual challenges and institutional policies can impact students’ timely progression, including academic challenges, personal struggles, basic needs insecurity, financial instability, transfer barriers, unclear degree requirements, developmental education, registration policies or insufficient advising.

    The study evaluates early success indicators, including first-year GPA, credit completion ratios, second-year enrollment and credits earned, and how these indicators predict completion across credential types and demographic profiles.

    Methodology

    Timely completion, as defined by the report authors, is “the student having earned the credential they initially sought, at any institution, within a specific time frame,” allowing for variance between associate, credential or bachelor’s programs.

    Researchers evaluated four factors: first-year credit completion ratio, first-year credits earned, first-year grade point average and second-year enrollment. Study participants (n=307,500) included first-time, full-time starters enrolled in fall 2016 in bachelor’s degree (63 percent) or associate programs (37 percent). Data was sourced from the Postsecondary Data Partnership by the National Student Clearinghouse and therefore is not representative of the national population.

    The findings: Researchers found a majority of timely completers demonstrated early success indicators, including having a significant number of credits earned, above a 3.3 GPA and re-enrollment for a second year. Further, “Students who completed in a timely manner had higher early indicators than non-completers, regardless of race, gender, age at entry, or major field of study,” according to the report.

    Even students who took 150 percent (three years for an associate degree, six years for a bachelor’s) or 200 percent (four and eight years, respectively) of the expected time to complete had higher success indicators than their noncompleting peers.

    In their first year, students who completed a credential had higher GPAs, earned more credits and completed on average 90 percent of the credits they attempted. They were also more often enrolled in their second year—even if at another institution—compared to their peers who did not finish in a timely manner.

    First- to second-year persistence was a distinct factor of timely completion for two-year or certificate students; students who did not complete enrolled in their second year at a rate 32 percentage points lower than those who did complete. This was the most important success indicator, followed by first-year credits earned.

    For bachelor’s degree seekers, a student’s first-year GPA was the most important early success indicator, followed by second-year retention.

    A student’s field of study can also relate to their timely completion, with bachelor’s degree seekers majoring in social sciences or business more likely to complete and associate degree seekers pursuing STEM or a social science degree more likely to complete. However, the researchers utilized program of study as a demographic category, and therefore analysis cannot be made of program requirements or courses that could help or hinder student completion.

    “These findings emphasize the need for targeted, evidence-based interventions that prioritize early academic achievement, support retention, and address program-specific challenges to improve completion outcomes,” according to the report.

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  • College of Western Idaho Boosts Enrollment and Retention with Data-Driven Solutions

    College of Western Idaho Boosts Enrollment and Retention with Data-Driven Solutions

    In late 2021, the College of Western Idaho (CWI) needed to address a consistent enrollment decline and improve student retention. With an ambitious vision to improve and optimize its technological infrastructure and student outreach, CWI sought to build a best-in-class system to enhance student engagement and elevate enrollment strategies. To ensure that data and technology were aligned with CWI’s growth objectives, the college partnered with Collegis Education to analyze their combined impact. Were its data and tech aligned for impact, or were gaps hindering progress and creating unnecessary burdens across the team?

    Key Takeaways

    • Six consecutive terms of YoY enrollment growth
    • Experienced the highest YoY increase in persistence in history of the college from Fall 2022 to Fall 2023
    • Consistent improvement in term-over-term retention

    CHALLENGES:

    • Declining enrollment
    • No established retention strategy
    • Lack of CRM
    • Underutilized LMS
    • Siloed technology and data systems

    SOLUTIONS:

    • Connected Core®
    • Advanced analytics + business intelligence
    • LMS support
    • Website optimization
    • Data-driven outreach and support for students identified as at-risk

    Strategy

    Collegis Education and CWI began collaborating on building a best-in-class student journey from the point of initial inquiry through graduation.

    A comprehensive evaluation of existing CWI systems allowed Collegis to assess the college’s digital readiness, technology infrastructure, and enrollment ecosystem to understand how they aligned with its growth objectives. The partnership quickly proceeded from consultation to implementation.

    Collegis prescribed a set of solutions to enhance student engagement from first contact and elevate the school’s enrollment strategies:

    • Connected Core® to unite siloed systems, data sets, and other enrollment technologies, providing more accurate, actionable, unified institutional intelligence with clear visualizations to support data-enabled decision-making at all levels.
    • Website optimization to improve conversion and deliver a student-centric digital experience that supports the objectives, goals, and mission.
    • Prospective student nurturing campaigns with a messaging protocol designed to drive conversion and prospective student engagement with CWI.

    Collaborating closely with CWI, Collegis developed a well-defined student retention strategy that established meaningful student-advisor relationships early on, ensuring students felt supported from their first interaction onward.

    • Enrollment conversation training gave student-facing staff the tools to drive positive experiences for CWI learners while embracing a liaison approach to student engagement.
    • Collegis student success coaches conducted proactive outreach to engage students while leveraging an at-risk alert system to drive intervention. This early alert system flags students needing support based on learning management system (LMS) data on attendance, current grades, and assignment completion.

    Results: Average YoY growth each semester since our partnership began has averaged 5%

    By working with Collegis, CWI could focus on its student journey and how it could better use data and technology to deliver superior student engagements and reach its growth targets. This has helped not only stop, but reverse historical enrollment declines. In 2024, CWI projected year-over-year growth for the sixth consecutive academic term. The school has achieved an average year-over-year term growth of 5%, with a trendline for fall 2024 of over 9% growth.

    “Our partnership with Collegis has provided expertise, speed, and flexibility in areas where we, as an institution of higher education, have been unable to improve so nimbly.  Where most consultants provide an analysis and leave, Collegis follows through with ‘and this is how we’ll make that happen for you’.  Trusting their recommendations is easy because I know they are signing themselves up to do the work with me.”

    Tyler Brown, Associate Vice President Enrollment & Student Services, College of Western Idaho

    Value-based conversations with prospective students have resulted in increased applications. Further, pre-start engagement from the advising and student success coaching teams has increased registrations from admitted students.

    By fostering a culture of meaningful interaction and support for students, CWI paved the way for improved student retention. The LMS-based at-risk model has driven 19,000+ proactive student engagements and interventions in one academic year.

    Within just one year of implementing these targeted strategies, CWI witnessed a remarkable in retention rates, all while alleviating the workload on faculty and staff.  Similar retention strategies deployed by other Collegis partner institutions have yielded term-over-term retention rates exceeding 90%, underscoring the effectiveness of our approach.

    Whenever we want to try something new or have a challenge we need help with, my first thought now is let’s call Collegis and see if this is something they can help us with.”

    Denise L. Aberle-Cannata, Provost, College of Western Idaho

    With a proven retention strategy and access to a proactive model, CWI can now build out its internal retention capabilities and plans to take over the student success coaching function.

    The Future

    CWI’s commitment to embracing change and being agile is demonstrated by the school’s evolving partnership with Collegis to exceed industry best practices and realize sustained growth. Ongoing services and incremental work are targeting LMS initiatives to stabilize, standardize, optimize, and transform CWI’s instance of Blackboard Learn and redesign its new student orientation, among other things.

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  • Impact of Technology on Student Retention Report

    Impact of Technology on Student Retention Report

    A report from your end users

    In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.

    Students raise high-stakes concerns

    While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:

    • Website application hurdles: A quarter of students report some level of difficulty.
    • No internet, no class? Technical issues cause distractions and lost class time, both on and off campus.
    • Retention at risk: Over 40% of students who experienced tech issues question whether to continue their education at the institution.

    Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.

    Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.

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  • PeopleAdmin A PowerSchool Company

    PeopleAdmin A PowerSchool Company

    2023 in Blogs: Key Topics and Top Tips for HigherEd

    As 2023 comes to a close, here at PeopleAdmin, we’re looking back at some of the top resources we shared this year! From onboarding to compliance, from retention to employee development, from recruitment marketing to candidate experience, we covered so many topics. Check out some of our favorite reads below!

    Hiring across campus roles

    HigherEd hiring processes are unique for many reasons, but one key reason is the different types of positions found on campus. Position types can include faculty, staff, student workers, temporary seasonal workers, hourly workers, and more, and often, each of these categories has different requirements, approvals, forms, and hiring steps. Our customers are tackling this challenge thanks to Position Management and Applicant Tracking System, and they have some tips for others to get started. Read more!

    Can digitized onboarding really make that much of a difference?

    The answer is yes! In this competitive hiring market, and with many universities facing retention challenges, onboarding is key, and digitized onboarding is the standard that organizations need to meet today. Read more from HigherEd institutions who are saying “no” to onboarding paperwork and bringing an engaging onboarding process to every new hire.

    What’s an employer brand?

    If you’re wondering what an employer brand is, you’re probably not leveraging recruitment marketing techniques to your advantage! Creating a cohesive employer brand is an important aspect of building a talent pool today. Learn more about employer branding, and check out some of our top tips to get your hiring teams to start thinking like marketers.

    Search committees don’t have to be slow

    Your team has probably dealt with the challenge of creating effective search committees, and you might have struggled to get those committees to adopt new and efficient technology. Well, our customers have tackled that challenge too. Hear from the University of Alabama – Birmingham about how they successfully leveled up their search committee experience.

    Connecting your systems

    In a PeopleAdmin poll, HigherEd institutions were asked “How connected are the various systems on your campus?” 30% responded “Not connected—we have to manually enter data in multiple systems; there’s no data flow,” while 36% responded “connected but could be better.” Notably, no one chose the option: “Very connected—there are few issues that impact my team.” With interoperability still a key issue on campus, building seamless data flow and integrating your technology should be a top priority for your team. Check out some key takeaways from a webinar about interoperability, and hear from customers about how they’re leveraging integrations.

    Career advancement impacts retention

    44% of HigherEd employees disagreed that they have opportunities for advancement, and 34% disagree that their institution invests in their career development. According to the Harvard Business Review, 86% of professionals would change jobs for more professional development opportunities—clearly, career growth is something today’s workers care about. For more, check out this post about the link between retention and career growth.

    Final thoughts

    These are just a few of the topics that we researched and wrote about here at PeopleAdmin this year! Check out more resources on our website, and dive into our Annual Report on the State of HigherEd for an in-depth look at the challenges of 2023!

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