New research from UPCEA and Collegis Education reveals a growing misalignment between how institutions approach retention and what adult learners actually need to succeed. While many institutions are investing in retention, strategies still over-rely on structured oversight and under-deliver on the flexibility, visibility, and autonomy adult online learners say they need most.
The Retention Disconnect: What Adult Learners Need and What Institutions Miss Wednesday, February 11 1:00 pm ET / 12:00 pm CT
Join Dr. Tracy Chapman, Chief Academic Officer at Collegis Education, and Emily West, Senior Market Research Analyst at UPCEA, as they break down key findings from the national survey and explore how institutions can realign support strategies to improve outcomes, protect revenue, and meet adult learners where they are.
Expert Speakers
Dr. Tracy Chapman
Chief Academic Officer
Collegis Education
Emily West
Senior Market Research Analyst
UPCEA
What you’ll learn:
Why nearly half of institutional leaders can’t report their online retention rate — and why that matters
The disconnect between staff-led interventions and student-preferred tools like dashboards and self-service
How to shift from compliance-based models to empowerment-driven support
The importance of segmentation based on life stage, not just demographics
Three strategic shifts institutions can act on now
Who should attend:
This session is ideal for higher ed leaders focused on student success, enrollment, and retention strategy, including:
Academic leadership (CAOs, provosts)
Enrollment and student affairs leaders
Online and adult learner program managers
Institutional researchers and data strategists
IT decision-makers
Presidents, CFOs, and strategic planning teams
If you’re working to improve outcomes for adult online learners or reduce attrition, this webinar is for you.
Complete the form on the top right to reserve your spot. We look forward to seeing you on Wednesday,February 11.
Our mission is to enable impact in higher education. We help our partners achieve more, deliver superior experiences, and drive impact across the entire student lifecycle by leveraging and aligning data, technology, and talent.
In the global education sector, we have spent much of the last two years looking at artificial intelligence through a defensive lens. The conversation has been dominated by concerns over academic integrity and the perceived threat to traditional assessment. However, as we look at the challenges facing UK higher education in 2026 – chief among them student retention and the widening attainment gap – it is time to shift our perspective.
What if AI isn’t the problem, but a vital part of the solution?
New independent research by Dr Rebecca Mace SFHEA, titledEthical AI in Higher Education: Boosting Learning, Retention and Progression, provides a data-backed argument for this shift. By analyzing over 8,000 data points from diverse UK institutions, the report reveals that when AI is used as a formative “learning partner,” it creates a “stabilising scaffold” that keeps students in school and helps them thrive.
The “equalising effect” on attainment
For international and domestic students alike, the leap to university-level academic writing can be daunting. Dr Mace’s research found that formative AI feedback has a powerful “equalising effect”. While writing scores improved across the board, the most rapid gains were seen among lower-performing students.
The research tracked measurable improvements in core academic areas for students using Studiosity AI for learning:
Text analysis: +10.98 points
Scientific reports: +7.18 points
Essays: +6.72 points
This isn’t about AI writing for the student; it’s about the student using feedback to master “academic code-switching” – the ability to translate their ideas into the formal language of their discipline.
A roadmap for retention
Retention is the “holy grail” for university leaders today. The Mace report identifies a direct positive correlation between the use of Studiosity formative AI for learning and student persistence.
The data suggests that learning is an iterative process. Students who engaged with the tool showed consistent progress over time, with six submissions appearing to be the “sweet spot” where academic standards become internalised. For a student who might be struggling in silence at 2:00am, having an ethical, 24/7 feedback loop provides the confidence to keep going rather than dropping out.
From guilt to growth
Perhaps the most revealing part of the study is the psychological impact on students. Many reported feeling a sense of “guilt” when using AI, even for legitimate study support, due to a lack of clear institutional guidance. This “low-trust culture” is counterproductive.
As university leaders, you have an opportunity to validate ethical AI use. By providing students with approved, pedagogy-first tools, we move them away from the “gray areas” of the internet and back into a structured, supported learning environment.
Take the next step
The evidence is clear: ethical AI is no longer a luxury or a risk to be managed – it is a strategic necessity for any institution serious about student success and social mobility. I invite my colleagues across the sector to dive into the data and see how these findings can be applied to your own student success strategies.
About the author: Isabelle Bambury is the managing director UK and Europe at Studiosity. Isabelle has over 20 years’ experience in the education sector, before Studiosity as regional director for Study Group where she led both the UK/Europe and Russia/Central Asia teams. Prior to this, Isabelle held key roles at Cambridge Education Group and Kaplan International, moving into the private sector in 2005 after beginning her career as a secondary school teacher.
About Studiosity: Support and Validate. Studiosity is writing feedback and assessment security that helps educators and leadership support students and validate learning outcomes, and unlike police & punish detection technology, Studiosity helps protect degree value, pedagogically and ethically.
This blog was kindly authored by Juliette Claro, Lecturer in Education at St Mary’s University Twickenham and Co-chair of the UCET Special Interest Group in Supporting International Trainee Teachers in Education.
The Immigration White Paper, published in Summer 2025, introduced sweeping reforms that will reshape England’s teacher workforce. One of the most consequential changes is the reduction of the Graduate Visa route from 24 to 18 months, which directly undermines the ability of international trainees to complete their Early Career Teacher (ECT) induction. Ahead of the debate at the House of Lords on the sustainability of Languages teachers and the impact of the immigration policies on the supply of qualified languages educators in schools and universities, this article examines the implications of this policy shift, supported by recent labour market data and the House of Lords paper by Claro and Nkune (2025), and offers recommendations for mitigating its unintended consequences.
The White Paper and the impact on shortage subjects
The National Foundation for Educational Research (NFER) Annual Report (2025) confirms that Physics and Modern Foreign Languages (MFL) remain among the most under-recruited secondary subjects. Physics met just 17% of its Initial Teacher Training (ITT) target in 2024/25, while MFL reached 42%. These figures reflect a decade-long struggle to attract and retain qualified teachers International trainees have historically played a vital role in plugging these gaps, particularly in MFL, where EU-trained teachers once formed a significant proportion of the workforce.
Following the significant rise in international applicants for teacher training in shortage subjects such as Physics and MFL, The University Council for the Education of Teacher (UCET) launched in June 2025 a platform for Initial Teacher Education (ITE) providers to discuss the support of international trainee teachers through a Special Interest Group (SIG) composed of 83 members representing ITE providers across England. Members of the SIG shared their concerns towards the immigration reforms and the impact the White Paper may have on the recruitment and retention of teachers in shortage subjects such as Physics or MFL where a strong majority of applicants come from overseas.
Graduate visa reform: a critical barrier
The most contentious element of the 2025 Immigration White Paper is the reduction of the Graduate Visa route from 24 to 18 months, which started on 1 January 2026. The new 18-month limit creates a structural misalignment where international trainees will be forced to leave the UK before completing their two-year Early Career Framework (ECF) induction, unless their school sponsors them early through a Skilled Worker Visa. At this stage, many schools are unwilling or unable to undertake this process due to cost, administrative burden, and the complexity of the process.
UCET SIG members conducted a small-scale research in their settings to understand the barriers with school leaders to sponsor international Early Career Teachers (ECT). Across the sector, the reasons are complex and multilayered, reflecting the lack of financial and administrative support schools have to navigate sponsorship. This is especially true for smaller schools that are not part of a Multiple Academy Trust (MAT).
The changes in the White Paper not only disrupt career progression but also risk wasting public investment. International trainees in shortage subjects are eligible to receive bursaries of up to £29,000 in Physics and £26, 000 in MFL (2025-2026). If they are forced to leave before completing induction, the return on this investment is nullified. Coherence in policies between the Department for Education recruitment targets and the Home Office immigration policies is needed in a fragile education system.
The fragile pipeline of domestic workforce
Providers from the SIG who liaised with their local Members of Parliament and other officials were reminded that the White Paper encourages employers not to rely on immigration to solve shortages of skills. Moreover, the revised shortage occupation list narrows eligibility, excluding MFL and Physics teaching specialisms and requiring schools to demonstrate domestic recruitment efforts before sponsoring.
This adds friction to recruitment as the pipeline of domestic workforce for secondary school teachers in MFL, and Physics is relatively non-existent. The Institute of Physics highlighted in their 2025 report that 700,000 GCSE students do not have a Physics specialist in front of them in class. In MFL, the successive governments and decades of failed government policies to increase Languages students at GCSE and A Level are now showing the signs of a monolingual nation, reluctant to take on languages studies at Higher Education. This has contributed to a shortage of linguists willing to join the teaching profession.
Why do international teachers matter in modern Britain?
While the current political climate refutes the importance of immigration to sustain growth and skills in the economy, the White Paper undermines not only the Department for Education recruitment targets in a sector struggling to recruit and retain teachers in shortage subjects, but it also undermines the Fundamental British Values on which our curriculum and Teachers’ Standards are based on. Through a rhetoric that a domestic workforce is better than a foreign workforce, we both deny our young people the opportunity to be taught by subject specialists, and we refute the possibilities for our schools to promote inclusion in the teaching workforce.
International teachers bring a breadth of experience and expertise. This is being denied to students based on the assumptions that making visas more difficult to obtain and reducing the opportunities for sponsorship will make the economy stronger.
International trainee teachers joining the teacher training courses from Europe and the Global South often come to England with decades of experience teaching in their country. UCET SIG members’ small-scale research suggests that the majority of them want to stay and work in English schools after they qualify. The latest 2025 Government report on international teacher recruitment also highlights the fact that the majority of internationals aspire for careers progression in highly a performing education system in England. These studies suggest that the rhetoric behind the White Paper is not necessarily applicable in Education and needs reviewing.
International teachers show strength and resilience adapting to new curricula and new educational systems. They are role models and aspirations for learners not only sharing their expertise in the classroom but also their resilience and determination to thrive.
Recommendations
The following recommendations would help to address the current issues:
Restore the Graduate Visa to 24 months for teachers to align with the ECT induction period.
Introduce automatic Skilled Worker sponsorship for international trainees in shortage subjects who complete Year 1 of induction successfully.
Provide centralised visa support for schools, including legal guidance and administrative assistance.
Ring-fence bursary funding to ensure it supports retention, not short-term recruitment.
Monitor and publish retention data for international teachers to inform future policy.
To support the sector, Education andSkills England should collaborate with the Industrial Strategy Advisory Council and the Migration Advisory Committee to bring coherence to policies linked with sponsorship and visa waivers for shortage subjects for example in Languages and Physics.
Conclusion
The 2025 White Paper offers ambitious reforms to address England’s teacher shortages, but its immigration provisions risk undermining progress. The reduction of the Graduate Visa route creates a structural barrier to retention, particularly in MFL and Physics, where international trainees are most needed and the domestic workforce is not supplying the pipeline of specialist teachers. Without urgent policy realignment, England risks losing valuable talent and wasting public investment at a time when stability and inclusion should be the priority.
This blog was kindly authored by Isabelle Bambury, Managing Director UK and Europe at Studiosity, a HEPI Partner
New research highlights a vital policy window: deploying Artificial Intelligence (AI) not as a policing tool but as a powerful mechanism to support student learning and academic persistence.
Evidence from independent researcher Dr Rebecca Mace, drawing on data generated by a mix of high, middle and low-tariff UK universities, suggests a compelling, positive correlation between the use of ethically embedded ‘AI for Learning’ tools and student retention, academic skill development and confidence. The findings challenge the predominant narrative that focuses solely on AI detection and academic misconduct, advocating instead for a clear and supportive policy framework to harness AI’s educational benefits.
Redefining the AI conversation: from threat to partner
The initial response of higher education institutions to generative AI has been, understandably, centred on fear of disruption. However, this focus overlooks its immense potential to address perennial challenges in the sector, particularly those related to retention and academic preparedness.
Understanding the purpose and pedagogical role of different types of AI – distinguishing between AI for learning, AI for correction, and AI for content generation – is crucial for their responsible and effective use in higher education, shaping institutional policy and student experience.
As Professor Rebecca Bunting, Vice-Chancellor of the University of Bedfordshire, notes in her Foreword to the new research:
The real conversation we should be having is not about whether students should use AI, but how it can be used ethically and effectively to improve learning outcomes for our students.
This sentiment was echoed in a recent webinar discussing the findings, where guest panelists argued that framing AI as a constant threat leads to a fundamental misunderstanding of how students perceive and use the technology.
HEPI’s Director, Nick Hillman OBE, reinforces the policy relevance of this shift in his own contribution to the new report:
The roll-out of AI is a great opportunity to improve all that higher education institutions do.
It is now becoming increasingly clear that AI is a tool for use by humans rather than a simple replacement for humans.
The measurable impact: confidence, skills, and retention
The new research focuses on a specific AI for Learning tool from Studiosity in which the AI acts as a learning partner, prompting reflection and supporting students in developing their own ideas, as opposed to generating content on their behalf.
The quantitative findings are striking:
Retention: There is a positive correlation on retention and progression for students using Studiosity . Students accessing this formative feedback were significantly more likely to continue their studies than those who did not. For high-risk students, in particular, higher engagement with Studiosity correlated with greater persistence. This suggests the tool acts as a ‘stabilising scaffold’, addressing not just academic gaps but also the psychological barriers (like low self-efficacy) that lead to attrition.
Academic skills development: Students showed measurable improvement across academic writing types, with the most significant gains observed in text analysis, scientific reports and essays. Critically, lower-performing students improved fastest, suggesting an equalising effect. This is because the Studiosity tool supports higher-order thinking skills like criticality, use of sources and complexity of language, not just mechanics.
Student voice and belonging: Students frequently said the Studiosity tool helped them ‘articulate their ideas more clearly’ and to ‘say it right’ rather than generating thoughts for them. During one of the focus groups, as one student said, ‘It’s not the ideas I struggled with; it’s how to start writing them down in the right way’. This function, sometimes called academic code-switching, is crucial for students from underrepresented backgrounds and is vital to fostering a sense of academic belonging.
Bridging the policy-practice divide and the need for equity
However, the research revealed a ‘concerning discrepancy’ between student perception and institutional regulation. A ‘low-trust culture’ appears to be developing, driven by vague institutional messaging, which sees students hiding their use of AI even when it is for legitimate support.
Staff often centre their concerns on policy enforcement and ‘spotting misuse’ while students focus on the personal anxiety of unintentionally crossing ‘ill-defined ethical lines’. As one student explained, ‘I would feel so guilty’ even if the AI would make their life easier, a sign that the guilt is ‘not rooted purely in fear of being caught, but in a deeper discomfort about presenting work as their own’.
Moreover, there is a clear equity issue. Paywalled AI tools risk deepening the digital divide and penalising students from lower-income backgrounds. Students with low AI literacy are more likely to be flagged for misconduct because they use AI clumsily, while digitally fluent students can blend AI support more subtly.
Recommendations for an ethical AI strategy
The solution is not to resist AI but to integrate it with intentionality, strategy and clarity. The research offers clear and constructive policy proposals for the sector:
Choose the right tool for the job: Focus on dedicated AI for Learning tools that develop skills and maintain academic integrity, rather than all-purpose content-generating chatbots.
Design clear and consistent policy: Develop nuanced policies that move beyond a binary definition of ‘cheating’ to reflect the complex and iterative ways students are now using AI, ensuring consistency across the institution.
Promote transparency: Educators should disclose their own appropriate AI use to remove stigma and foster a culture of critical engagement, allowing students to speak openly about their support needs.
Prioritise equitable access: Institutions should invest in institutionally funded tools to mitigate the digital literacy and economic divides, ensuring all students – especially those most at risk – have fair and transparent access to academic support.
In conclusion
The report concludes that AI offers a substantial policy opportunity to boost a student’s sense of legitimacy and belonging, directly contributing to one of the sector’s most pressing concerns: student success and retention. Policymakers should now shift their attention from policing to pedagogy. You can access a copy of the full report here.
Studiosity is writing feedback and assessment security to support students and validate learning outcomes at hundreds of universities across five continents, with research-backed evidence of impact.
Where do you start as you are creating a student retention plan? The answer is with data. Simply put, data are the lifeblood of successful student recruitment and retention efforts. You cannot possibly hope to maximize enrollment yields and student completion rates without strong data analysis and planning. The following five steps illustrate how to achieve a robust, data-informed approach to retention.
1. Make data the foundation for decision-making.
It sounds simple, yet we know that many campuses do not rely on data to guide strategies. Often “conventional wisdom” or “that’s the way we’ve always done it” override any actual research or data. Those types of processes are very flawed for crafting enrollment strategies, especially given the rapid changes that are reshaping the higher education environment.
2. Collect all the data that are relevant to student success.
Data are the lifeblood to successful student recruitment and retention efforts
In discussing student retention, first-to-second year persistence and overall completion/graduation rates are useful metrics. However, they are lagging indicators gathered only after it is too late to intervene with students and do not provide a complete picture of persistence patterns. There are many data elements that can help not only provide a more accurate assessment of retention at your campus, but also allow you to intervene with students in a more timely fashion such as:
Student motivation data. How do students feel about attending college? What are their attitudes toward studying? What family and/or social factors could interfere with their success? Motivational data can go a long way toward focusing your student retention initiatives, especially when gathered as students first enroll at your institution. (Learn more about the motivational assessment tools that are available to support your efforts).
Credit hours attempted versus credit hours earned. This ratio is very revealing as it demonstrates if students are succeeding in their educational plans before reaching the critical juncture of withdrawing. These data can be especially helpful during a student’s first and second semesters.
Student satisfaction and priorities assessment. When students are not satisfied, they become less likely to persist. Improving their satisfaction improves the quality of their life and learning. When satisfaction is viewed within the context of importance (priorities), the data allows you to better understand which satisfaction issues are more pressing and in need of immediate attention. (Take a look at the satisfaction-priorities surveys options).
Common characteristics in student retention. Do students who persist or withdraw share common characteristics? Are there indicators of student success or red flags for persistence that would help you quickly understand which students you should target? (Contact me if you would like to learn more about data analytics options for retention guidance).
Institutional barriers to student success. Similar to student characteristics, are there certain factors across campus that may hinder persistence and completion? Conducting an opportunity analysis with an outside perspective can help you identify places where you could make improvements.
3. Understand what the data are telling you
Once you have made a commitment to collect the data and have gathered what you need to inform your decisions, you may ask yourself, “Now what?” This is your turning point for using data to improve student retention. You have to know what the data say about student persistence. Are there patterns to observe? Do you know which students or cohorts to prioritize? Which resources are having the greatest impact on student success? This is admittedly one of the more difficult tasks in data-informed retention planning and one where experience can make a big difference. However, once you successfully analyze your data, your retention efforts have the potential to improve!
4. Take action based on the data
Here we close the loop with steps one and two. Now that you are informed by data, you can build retention initiatives on solid information. You will be able to focus your limited resources more strategically on the students who need the most help and/or are the most receptive to assistance. You will be able to direct your attention to improving areas that matter to students. You will be able to be proactive based on the knowledge of characteristics of successful (and less successful) students. The power of data comes when your institution takes action based on what it has learned about your students.
5. Use what you know about retention to guide recruitment
There is a tendency to look at student recruitment and retention as two unrelated silos. But one of the biggest factors in student retention is the shape of the incoming class. It is vital for campuses, when recruiting, to extend their concept of the funnel past the initial enrollment state and through the career of the student. By determining which students not only have the desired characteristics you want, but also the best chance to persist and success, your entire campus benefits.
Are you curious about how institutional choice plays into student satisfaction (the idea that students have enrolled in the college they want to attend), along with importance factors in the decision to originally enroll and how satisfied students are with financial aid? (All of these are links between recruitment and retention efforts). If yes, I invite you to download the 2025 National College Student Satisfaction and Priorities Report.
If you are looking for support with data collection, data analytics and/or understanding what opportunities exist for your campus in the area of student success, contact me to learn more.
Thanks to my former colleague Tim Culver for the original development of this content.
Student success in higher education is still measured by one dominant metric: whether students stay. On many campuses, it’s the only metric anyone talks about. Retention matters, of course. It’s the foundation of student success. But it is not the definition of success.
Families aren’t asking whether a student will stay enrolled. They’re asking whether the investment will pay off. With rising costs, declining public trust, and growing scrutiny of degree value, the conversation has shifted. Students want what every investor wants: a clear, credible return.
Here’s the piece many campuses overlook—retention and ROI aren’t competing priorities. They are connected. When students see a path to meaningful work, build skills employers need, receive strong academic and professional support, and prepare for a purposeful life, they stay. They finish. And they graduate into careers that validate the investment.
The institutions that will stand apart in the next decade won’t treat retention as an endpoint. They will show a seamless arc from persistence to career readiness to long-term economic mobility and a thriving life. And the campuses that communicate this value with transparency and conviction will earn the trust of students and families.
So what should you do about it?
1. Clarify Accountability for Student Success
For too long, “student success” has been everyone’s job, and therefore no one’s job. Responsibility is often diffused across student affairs, academic leadership, the provost’s office, advising, and career services, with no single owner empowered to drive an institution-wide strategy.
Recent research reinforces this gap. In national surveys, fewer than half of student success leaders report that their institution is highly effective at making student success a priority or collecting the data required to measure progress. The fragmentation is real—and costly.
To deliver on ROI, institutions need a senior, empowered Student Success Leader (VP or Associate Provost level) who:
Owns the vision from enrollment through career launch
Coordinates cross-campus efforts across academic affairs, student affairs, advising, and career services
Aligns outcomes, data, and interventions across the full learner lifecycle
Measures, reports, and continuously improves operational and performance outcomes
Student success is a shared responsibility, but true progress requires an empowered and accountable leader.
2. Build the Right Data Infrastructure
A strong ROI story is impossible without strong data. Tracking retention and graduation alone won’t explain value to students or help leadership improve it. Institutions need a data-driven student success strategy that captures outcomes across the full learner lifecycle.
Essential data includes:
Post-graduation earnings and income trajectories
Job placement outcomes, including role relevance, time-to-employment, and satisfaction
Employer demand and alignment between programs and labor-market needs
Experiential learning pathways such as internships, co-ops, research, and apprenticeships
Career engagement metrics: mentorship usage, career services engagement, skills gaps
Cost, debt, and net price data tied to long-term value
Outcomes for non-degree pathways, including certificates, stackable micro-credentials
Institutions should use this data to inform academic planning, enrollment strategy, employer engagement, advising, and marketing. Without data-driven student retention insights, institutions cannot meaningfully improve outcomes—or communicate their value with confidence.
3. Create a Holistic Roadmap to Career Readiness
A forward-looking higher ed ROI strategy requires coordinated effort across curriculum, student supports, employer engagement, and technology. Students need a clear path from classroom learning to career launch, and institutions need a roadmap that makes that path visible and consistent.
A strong career-readiness framework includes:
Curriculum + Competency Alignment: Define the competencies students gain in every program and connect them to real career pathways. Liberal arts institutions, in particular, have an opportunity to better articulate how critical thinking, communication, problem-solving, and adaptability translate into skills employers value.
Integrated Professional Development: Career readiness must be embedded across the learner journey, not relegated to a final-semester workshop. This includes employer partnerships, alumni mentorship, experiential learning, resume and interview preparation, digital portfolios, and networking support.
Proactive Data and Continuous Improvement: Use predictive data to anticipate student needs, identify risk early, and guide students toward high-value pathways. Advising and support structures should reflect real-time insight, not end-of-term surprises.
Leveraging AI for Scalable Career Support: The emergence of AI presents transformative opportunities for institutions to scale personalized career development. Examples include:
AI-powered interview simulators that provide real-time feedback
Skill-gap analytics that help students understand where they need development
Career-exploration engines mapping pathways based on interests, competencies, and market demand
AI-enabled advising assistants that extend the reach of human advisors
When institutions implement these elements cohesively, students receive consistent, individualized support that strengthens persistence, confidence, and long-term career outcomes.
4. Make Career Readiness a Market Differentiator
Students and families want clear evidence that an institution can help them launch a career successfully. Recent Gallup findings show that Americans see career-relevant, practical education as the most important change colleges can make to strengthen confidence in higher education. They are looking for visible support, real outcomes, and a system that connects education to employment. In a crowded market with rising expectations, this is no longer optional.
Institutions should weave their career-readiness strategy into admissions and recruitment by:
Showcasing investments in career services, professional development, and employer partnerships
Demonstrating the infrastructure that supports learners from day one through career launch
Highlighting success stories, alumni career trajectories, and employer relationships
Communicating results clearly by sharing employment rates, salary bands, and experiential learning participation
When institutions share this work consistently, they differentiate their value and give prospective students what they need most—confidence that the investment will lead somewhere.
Student Success Solutions We Offer
Carnegie partners with higher ed institutions across the country to strengthen data-driven student success and ROI strategies with support that drives measurable outcomes. We focus on ensuring you are keeping the promises you make to students, all students.
Our Services Include:
Student Success Assessment: Identifies structural gaps, opportunities, and strategic priorities across your advising, data systems, curriculum alignment, and career readiness ecosystem.
Strategy Session (1 Hour): A working session with Carnegie’s Student Success team to help leadership teams rapidly assess where they stand—and what steps to take next.
And looking ahead, one of the key focus areas at the Carnegie Conference in January will be how institutions can design and operationalize an ROI-focused student success strategy. It’s an ideal opportunity for leaders who want to go deeper, compare notes with peers, and leave with a concrete action plan.
Partner With Us
In an era where students and families demand clear returns, the institutions who align success and career outcomes now will be the ones who stand out, compete, and thrive. Carnegie is here to help you lead the way.
FAQ: Student Success, Retention, and ROI
What data can help predict student dropouts?
Predictive indicators include early academic performance, LMS engagement, advising frequency, financial stress markers, and participation in support services. Institutions that integrate this data through analytics systems can identify risk earlier and intervene proactively.
How can institutions improve student success rates?
A holistic student success strategy should align academic support, advising, career services, and early-warning analytics. Clear institutional ownership and cross-department coordination improve outcomes significantly.
Which metrics matter most when measuring student ROI?
Beyond retention and graduation, key ROI metrics include job placement rates, post-graduation earnings, salary growth, employer demand alignment, and debt-to-income outcomes.
What role does career readiness play in retention and long-term ROI?
Students who see clear career pathways—supported by internships, mentorship, and employer partnerships—are more likely to persist, graduate, and achieve strong employment outcomes, reinforcing institutional value perception.
How can AI support scalable student success initiatives?
AI tools can provide interview simulations, skills assessments, personalized advising prompts, and career exploration pathways at scale. This expands advisor capacity and helps students make informed, confident decisions.
What services does Carnegie offer to support student success and retention?
Carnegie provides a Student Success Assessment to identify institutional gaps and opportunities, along with one-hour Strategy Sessions to help leadership teams clarify priorities and build an actionable plan for improving outcomes and ROI.
Across higher education, student support systems are often built for institutions, not for students. As a result, many learners encounter a maze of disconnected services that feel reactive, impersonal, or inaccessible. For students already balancing work, caregiving, and financial pressures, this fragmentation can be the difference between staying enrolled and stopping out.
As Chief Academic Officer, I’ve seen how crucial it is to align support structures with academic goals and student realities. Institutions must move beyond piecemeal solutions and instead design holistic ecosystems that prioritize student experience, equity, and completion from the start. That means leveraging data, embracing design thinking, and fostering cross-campus collaboration.
Where fragmentation undermines student outcomes
Many institutions approach support through isolated units: advising, student success, IT, and academic departments each operating in silos. The result is a disjointed experience for students, where important information is delayed or missed altogether. Without a unified view of the student journey, opportunities for early intervention or personalized support fall through the cracks.
This fragmentation disproportionately affects students from historically underserved backgrounds. When support isn’t accessible or timely, those with less institutional knowledge or fewer resources are more likely to disengage.
Disconnected systems can lead to:
Missed early warning signs
Delayed or generic interventions
Frustration from navigating multiple systems
Lower retention and completion rates
It’s not enough to offer services. It’s crucial to ensure those services are connected, visible, and tailored to real student needs.
In my experience, when institutions treat student support as a set of tasks rather than a strategic function, it limits their ability to make meaningful progress on equity and completion. Students shouldn’t have to navigate a patchwork of websites, offices, and policies to get the help they need. They deserve a system that anticipates their challenges and responds in real time.
What a connected, learner-first ecosystem looks like
A modern support ecosystem begins with data. Institutions need to unify data from across the student lifecycle (from admissions to advising to classroom performance) to create a comprehensive view of each learner. With integrated platforms, faculty and staff can access timely insights to guide interventions and support decisions.
At Collegis, we’ve seen how data-powered ecosystems — supported by platforms like Connected Core® — drive measurable improvement in retention and equity. But technology alone isn’t enough. Data needs to be paired with personalization. That means using predictive analytics to identify students at risk and deliver outreach that is relevant, proactive, and human.
It’s not about automation replacing connection. It’s about enabling the right kind of connection at the right time.
I often ask, “Are support systems designed for students or around them?” A learner-first ecosystem doesn’t just meet students where they are academically. It considers their time constraints, personal responsibilities, and evolving goals. It removes barriers rather than creating new ones.
Key elements of a connected ecosystem include:
Unified, actionable student data
Proactive, personalized interventions
Support that reflects real student lives
24/7 digital services and hybrid options
Flexible course scheduling, hybrid advising models, and round-the-clock support aren’t just conveniences. They’re equity tools that recognize the unique needs of today’s student body.
Using design thinking to reimagine support systems
Design thinking offers a powerful framework for this work. It starts with empathy — understanding the lived experience of students and mapping the friction they encounter in navigating institutional systems. From there, you can co-create solutions that reflect students’ realities, prototype interventions, and iterate based on feedback and outcomes.
I’ve found this approach invaluable for aligning innovation with mission. It brings together diverse voices (students, faculty, advisors, technologists) to build support systems that are not just efficient, but equitable.
Design thinking allows us to move beyond assumptions. Instead of designing around legacy processes or internal structures, we start with real student stories. This helps us ask better questions and arrive at more inclusive answers.
It’s not just about solving problems—it’s about solving the right problems.
The role of academic leadership in cross-campus collaboration
No single office can transform student support in isolation. It requires a coalition of academic, technical, and operational leaders working in sync. Academic affairs plays a central role in this work, bridging the gap between pedagogy and operations.
In my experience, success begins with a shared vision and clear metrics:
What are we trying to improve?
How will we measure progress?
From there, we build alignment around roles, resources, and timelines. Regular communication and an openness to iteration keep the momentum going.
One of the most powerful things academic leaders can do is model cross-functional thinking. When we approach student success as a collective responsibility, we shift the culture from reactive to proactive. And when data is shared across departments, everyone can see the part they play in helping students succeed.
Turning strategy into action
At Collegis, we’ve partnered with institutions to bring student-centered strategies to life:
Our Connected Core data platform enables the kind of integration that underpins personalized support.
Our deep higher education experience ensures solutions align with academic priorities.
We believe in the power of aligning strategy with execution. We don’t just talk about transformation. We build the infrastructure, train the teams, and help institutions scale what works. From data strategy to digital learning design, we act as an extension of our partners’ teams.
This work is about more than improving services. It’s about advancing equity, accelerating completion, and fulfilling our mission to support every learner.
Designing for what matters most
If we want better outcomes, we have to start with better design. That means asking not just what services you offer, but how and why you deliver them. It means shifting from reactive support to intentional, data-informed ecosystems that center the student experience.
By embracing design thinking, unifying your systems, and working across traditional boundaries, you can build the kind of support that today’s learners deserve and tomorrow’s institutions require.
Student success shouldn’t depend on luck or persistence alone. The most impactful institutions are those that view support not as a service, but as a strategy — one that helps every student reach their full potential.
Let’s talk about how to design smarter student support together.
Innovation Starts Here
Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.
Retention is not what you do. It is the outcome of what you do.
It’s that time of year when retention committees, student success professionals, and leadership teams across the country calculate the retention rate for the fall 2024 cohort and compare it with their previous years’ outcomes. Some campuses have undoubtedly stayed the same, others decreased, and some increased, but the overall conversation is usually about how “it” can be done better for the fall 2025 class.
Let’s talk about “it” for a minute. Many of you have heard the message that two of our founders, Lee Noel and Randi Levitz, and the student success professionals who have followed in their footsteps, have shared for several decades: Retention is not what you do. “It” is the outcome of what you do. “It” is the result of quality faculty, staff, programs and services. As you consider improvements to your efforts which will impact the fall 2025 entering class and beyond, keep in mind the following three student retention strategies and practices.
1. Assess college student retention outcomes completely
The first strategy RNL recommends is a comprehensive outcomes assessment. All colleges and universities compute a retention rate at this time of year because it has to be submitted via the IPEDS system as part of the federal requirements. But many schools go above and beyond what is required and compute other retention rates to inform planning purposes. For example, at what rates did you retain special populations or students enrolled in programs designed to improve student success? In order to best understand what contributed to the overall retention rate, other outcomes have to be assessed as well. For instance, how many students persisted but didn’t progress (successfully completed their courses)? Before you finalize the college student retention strategies for your fall 2025 students, be sure you know how your 2024 students persisted and progressed so that strategies can be developed for the year ahead.
2. Know what worked and what didn’t
The second strategy we recommend is to consider what worked well during the previous year and what didn’t. Many of us have been in situations where we continue to do the same thing and expect different results, which has been called insanity! (Fun fact, this quote is often attributed to Einstein, but according to Google, was not actually said by him!) A common example would be the academic advising model. RNL has many years of data which show that academic advising is one of the most important college student retention strategies. But just doing what you have always done may not still be working with today’s college students. Advising is an area which needs constant attention for appropriate improvements. Here are a few questions for you to consider: Does your academic advising model, its standards of practice, and outcomes assessment reveal that your students are academically progressing by taking the courses needed for completion? Can you identify for each of your advisees an expected graduation date (which is one of the expected outcomes of advising)? Establishing rich relationships between advisors and advisees, providing a quality academic advising experience, can ultimately manage and improve the institution’s graduation rate.
3. Don’t limit your scope of activity
Once you have assessed the 2024 class outcomes and the quality of your programs and services, RNL encourages you to think differently about how you will develop college student retention strategies that will impact the 2025 class. Each college has an attrition curve, or a distribution of students with their likelihood of being retained. The attrition curve, like any normal distribution, will show which students are least and most likely to retain and will reveal the majority of students under the curve. See the example below:
As you consider your current activities, you may find that many of your programs are designed for the students at the tail end of the curve (section A above) or to further support the students who are already likely to persist (section B). Institutions set goals to increase retention rates but then limit the scope of students they are impacting. To have the best return on retention strategies, consider how you can target support to the largest group of students in the middle (section C) who are open to influence on whether they stay or leave, based on what you do or don’t do for them, especially during their first term and their first year at your school.
Onward for the year ahead
RNL congratulates those of you who have achieved your retention goals for the 2024 cohort. You certainly must have done some things right and must have had student retention strategies that were effective. For those of you who are looking for new directions in planning, consider the three practices outlined above.
And if you aren’t currently one of the hundreds of institutions already working with RNL, you may want to implement one or more of the RNL student success tools to support your efforts: the RNL motivational survey instruments to identify those students who are most dropout prone and most receptive to assistance, the RNL student retention data analytics to identify the unique factors that contribute to persistence at your institution, and the RNL satisfaction-priorities surveys that inform decision making and resource allocation across your campus population. RNL can provide support in all of these areas along with on-going consulting services to further direct and guide retention practices that can make a difference in your enrollment numbers and the success of both your students and your institution. Contact me to learn more in any of these areas.
Note: Thanks to my former colleague Tim Culver for the original development of this content.
Ask for a complimentary consultation with our student success experts
What is your best approach to increasing student retention and completion? Our experts can help you identify roadblocks to student persistence and maximize student progression. Reach out to set up a time to talk.
Student retention remains one of the most pressing challenges in higher education. While institutions devote considerable resources to attracting new students, ensuring those students persist through to graduation is just as vital for institutional health and student success.
When students leave before completing their programs, colleges and universities lose tuition revenue and see diminished returns on their investments in recruitment and instruction. For students, the stakes are even higher: they often walk away without the credentials or skills they set out to earn, leaving personal and professional goals unfulfilled.
Retention, typically measured by the percentage of students who return to the same institution each year, is now a key performance indicator in higher education. It reflects how well a school supports and engages its students and can influence institutional rankings, funding, and public perception.
Recent data offers a mixed picture. In the United States, the national first-year retention rate for first-time students reached 69.5% in 2022, the highest level in nearly a decade and a slight increase over previous years. Still, that means nearly one in three students don’t return for a second year. In Canada, the pattern is comparable: 15–20% of university freshmen leave after their first year, with even higher attrition rates in colleges.
There is both urgency and opportunity here. This blog explores eight strategic, research-backed approaches that institutions can take to significantly improve student retention, strengthening institutional outcomes and ensuring more students reach the finish line.
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What Causes Students to Leave?
Why is student retention important in higher education? Student retention reflects institutional effectiveness and student success. High retention means students are achieving their goals and institutions are providing strong support. Low retention signals issues like academic or financial struggle. It’s both an ethical responsibility and a financial imperative, reducing dropout rates and maximizing investment in recruitment and instruction.
Student retention is a complex challenge influenced by a range of academic, social, and personal factors. While no two students leave college for exactly the same reason, research has consistently identified several common barriers to persistence. Understanding these roadblocks is essential for developing interventions that work.
Financial Barriers
For many students, the cost of education is a deciding factor. Difficulty paying tuition, fees, and living expenses remains one of the most significant drivers of attrition—particularly for those from lower-income backgrounds. Even small outstanding balances can prevent students from registering for the next semester, pushing them to stop out or drop out entirely.
Lack of Engagement and Belonging
Students who feel disconnected from campus life are far less likely to persist. A strong sense of community, whether through clubs, student organizations, residence life, or peer support networks, has been shown to significantly improve retention. When students feel isolated or out of place, their motivation to stay enrolled often wanes.
Insufficient Academic Support
Academic struggles can quickly lead to frustration and withdrawal if students don’t receive timely help. Without access to tutoring, mentoring, academic advising, or remedial coursework, those who fall behind may begin to doubt their ability to succeed.
Campus Culture and Climate
The broader institutional culture also plays a pivotal role. A welcoming, inclusive environment supported by compassionate faculty and staff can boost student morale and engagement. In contrast, campuses that feel unwelcoming or where students sense a lack of support often see higher rates of attrition.
Life Outside the Classroom
External pressures, including mental health concerns, family responsibilities, work conflicts, or physical health issues, can interfere with students’ ability to continue their studies. When schools lack the flexibility or resources to help students manage these challenges, even the most motivated learners may be forced to leave.
The First-Year Experience
The transition into higher education is a make-or-break period. Students who struggle during their first year, due to academic shock, poor orientation programs, or difficulty making friends, are at greater risk of not returning for a second year. Supporting students during this critical period can make a long-term difference.
What Is the Difference Between Persistence and Retention?
Retention refers to students returning to the same institution, while persistence tracks students continuing in higher education, even if they transfer. A student may not be retained by one college but still persist by enrolling elsewhere. Persistence offers a broader view of student progress beyond a single campus.
What Are the Factors Affecting Student Retention?
Student retention is influenced by academics, finances, social belonging, mental health, and institutional climate. Academic unpreparedness, isolation, financial strain, and life challenges are leading causes of dropout. The first-year experience is especially critical. Successful retention strategies address multiple areas, supporting students academically, socially, and personally to help them stay enrolled.
With these contributing factors in mind, it’s clear that improving student retention requires a holistic, proactive approach. Fortunately, institutions have a range of strategies at their disposal. In the next section, we’ll explore eight of the most effective ways colleges and universities are addressing these issues, complete with real-world examples from Canada, the U.S., and beyond.
1. Personalize Communication and Support for Students
Today’s students are used to receiving customized experiences in almost every aspect of their lives, from social media feeds to online shopping recommendations. They now expect the same level of personalized communication from their college or university. When schools meet students with timely, tailored support, they show that they care, and that can make all the difference in whether a student stays or leaves.
This kind of proactive outreach can take several forms. Some institutions segment their automated email campaigns by group, such as first-years, international students, or those on academic probation, to deliver more relevant content and reminders. Others implement 24/7 text messaging systems or AI-powered chatbots that answer routine questions, offer words of encouragement, and send reminders about key deadlines. More advanced platforms go a step further, using predictive analytics to monitor signs of disengagement or academic trouble, alerting advisors to intervene before it’s too late.
These tools offer a concierge-style model of support: always on, always responsive. Students can get help after hours or over the weekend, when live staff may not be available, which helps reduce frustration and drop-off.
Example: Forsyth Technical Community College in the U.S. revamped its approach to student communication by adopting a “customer service” mindset, ensuring that both staff and automated systems responded quickly, kindly, and proactively to student needs. This overhaul included faster response times, friendly messaging, and a systematic effort to check in on students rather than waiting for problems to surface. The result? A 9% increase in student retention after implementing this new communication model.
To replicate this approach, consider implementing a CRM (Customer Relationship Management) or student engagement platform that allows advisors to monitor student status and send targeted messages. This could be as simple as congratulating a student on a strong midterm, or as critical as reaching out after several missed classes.
Even small gestures like a personalized check-in from a faculty member can make students feel they belong. When institutions shift from one-size-fits-all messaging to individualized outreach, they build a sense of care and connection that reinforces students’ decisions to stay enrolled.
2. Foster a Strong Sense of Community and Belonging
A strong sense of belonging is one of the most powerful predictors of student retention. When students feel connected, through friendships, mentors, and shared campus culture, they’re more likely to persist despite academic or personal challenges. Conversely, loneliness and disconnection are key drivers of attrition.
To support student connection, institutions should create structured opportunities for involvement: orientation, residence life, clubs, intramurals, volunteer work, and student leadership. Participation in these activities increases engagement and reinforces a sense of purpose. Social media can amplify this by highlighting student life and celebrating individual voices.
Example: The University of Toronto supports student retention by building community and belonging for underrepresented students through mentorship. In particular, U of T offers programming for first-generation students that connects them with mentors and resources across campus. This First Generation Student Engagement program focuses on helping students navigate barriers to access and inclusion by linking them to academic support, career guidance, wellness services, and peer networks. The goal is to ensure first-gen and other marginalized students feel a strong sense of belonging and are supported throughout their journey.
Ultimately, when students feel they matter to peers, faculty, and the institution, they’re more likely to stay. Belonging isn’t a bonus; it’s foundational to retention.
3. Offer Robust Academic Support and Advising
Academic challenges are a leading cause of student attrition. When students feel lost, overwhelmed, or unsupported, they’re more likely to withdraw. That’s why proactive academic support is one of the most effective student retention strategies.
Effective strategies include offering accessible tutoring (in-person and 24/7 online), writing assistance, and supplemental instruction for high-failure courses. Just as crucial is structured academic advising. When advisors monitor progress and flag early signs of struggle, like low grades or unbalanced course loads, they can intervene with timely solutions.
Institutions must also normalize help-seeking by actively promoting support services. Social media, email campaigns, and website content can encourage students to use academic resources without stigma.
Example – UC Berkeley has built an ecosystem of academic support services combined with faculty mentorship to improve student success and retention. On the academic side, Berkeley provides extensive tutoring, peer advising, and dedicated study spaces in residence halls, free for students and readily accessible where they live.
Early alert systems are another retention tool. By analyzing attendance and coursework in the first weeks, schools can identify at-risk students and reach out before they disengage.
The message is simple: when students know help is available and feel encouraged to use it, they’re more likely to succeed.
4. Provide Career Development Opportunities From Day One
Career uncertainty is a major driver of student attrition. To counter this, institutions must integrate career development early, ideally from the first year.
Career workshops, alumni networking, LinkedIn training, and highlighting the career potential of different majors help students connect academics to future employment. Research confirms that uncertainty about career direction strongly correlates with dropout risk.
Example: DePaul University launched the Future Forward program, a year-long career incubator for first-year students, to bolster their sense of purpose and keep them enrolled. The idea is to help freshmen find their “why” for attending college by engaging them in self-discovery, skill-building, and career exploration starting in their first quarter. Future Forward combines online learning modules (on topics like growth mindset, design thinking, networking) with mentorship from older student peers and staff. By integrating career development into the first-year experience, DePaul addresses a major attrition risk: lack of direction. Many freshmen enter undecided about their field, which can sap motivation. Future Forward helps students clarify goals and see how their studies link to future careers, thereby increasing their commitment to persist.
Mentorship is another effective strategy. Toronto Metropolitan University’s Tri-Mentoring Program connects upper-year students with professionals to support the transition to work.
Example: Toronto Metropolitan University (TMU) – formerly Ryerson University – pioneered the Tri-Mentoring Program (TMP) to support student retention through layered mentorship and inclusion. The educational priority of TMP is “to mentor each student using their individual experience to find their sense of belonging on campus.”
In practice, the “Tri” refers to three tiers of mentoring: Peer Mentoring (matching first-year students with trained upper-year mentors in the same program or with similar backgrounds), Group Mentoring (regular group sessions and community events for students from equity-deserving groups, facilitating peer networking and mutual support), and Career Mentoring (matching third-year or higher students with industry professionals, often alumni, for guidance as they prepare for careers).
Similarly, internships, job shadowing, and embedded career-planning courses give students confidence in their trajectory. Institutions can also integrate career goals into academic advising and marketing, using alumni stories to reinforce long-term value. When students see a clear path from degree to career, their motivation and likelihood of staying enrolled dramatically improve.
5. Leverage Data and Early Alerts to Identify At-Risk Students
Predictive analytics enables institutions to proactively support students showing signs of disengagement or academic risk. By monitoring GPA, class attendance, LMS activity, or even ID card swipes, colleges can detect early warning signs and act before a student drops out.
Many platforms offer dashboards and AI-driven messaging to flag risks and send targeted resources. When paired with advisor outreach, this approach becomes highly effective.
Example: Georgia State University’s Predictive Analytics: Georgia State tracks over 800 risk indicators, triggering alerts when students show signs of academic or financial distress. This system led to the Panther Retention Grant, which helps students with small outstanding balances, one of the biggest dropout triggers. Combined with advisor follow-ups, this strategy has significantly improved retention, especially for underrepresented students.
Even basic early alert systems can help. Faculty-initiated midterm warnings and proactive outreach have been shown to improve persistence by making students feel supported. Benchmarking tools like the IPEDS database can also guide institutions on where to improve.
In short, using data transforms retention from reactive to proactive. With the right tools and team, schools can identify challenges early, intervene meaningfully, and prevent students from slipping through the cracks.
6. Enhance Financial Aid Awareness and Support
Financial strain is a top reason students consider stopping out. To improve retention, institutions must ensure students are aware of, and able to access, funding options before small financial issues force them out.
Colleges should proactively promote scholarships, bursaries, emergency grants, and flexible payment plans. Hiring financial aid coaches or sending alerts to students with incomplete forms or unpaid balances can help prevent unnecessary dropouts. Georgia State University’s Panther Retention Grants exemplify this approach, offering micro-grants to students at risk of losing enrollment over modest fees. Over 10,000 students have benefited, with research showing faster graduations and lower debt loads as a result.
COVID-era aid also proved powerful: community colleges and HBCUs that used relief funds to clear student debts saw thousands stay enrolled. Additionally, financial literacy programs, like budgeting workshops or one-on-one counselling, equip students to manage limited resources wisely and reduce financial stress.
Example: Queen’s University has focused on reducing financial barriers and the misinformation around them by proactively promoting financial aid opportunities to students, using channels like social media, email, and digital signage. The goal is to ensure students know about and utilize available aid (scholarships, bursaries, grants), thereby decreasing the number who drop out due to financial strain. In practice, Queen’s Student Affairs runs ongoing Instagram awareness campaigns about bursary deadlines, loan applications, and financial wellness tips. Below we see Queen’s official Student Affairs Instagram has posts reminding students “it’s not too late to apply for the 2023–24 General Bursary for winter and summer terms” and to apply for government aid like OSAP (Ontario Student Assistance Program).
Bottom line: funding support and strong communication are critical tools in retaining financially vulnerable students.
7. Offer Flexible and Inclusive Learning Options
Modern college students are diverse; many are part-time, working, parenting, or have accessibility needs. Rigid policies and teaching methods can alienate these learners, making flexibility and inclusivity essential to retention.
Flexible scheduling options, like evening, weekend, online, or hybrid classes, help students balance education with life responsibilities. Allowing part-time enrollment, asynchronous learning, or summer online courses can reduce dropout risk, especially among non-traditional learners.
Credit for prior learning (e.g., PLAR in Canadian colleges) also supports older students by recognizing experience and accelerating time to completion. Inclusive learning environments ensure students of all abilities and styles thrive.
Example: Academy of Learning Career College (AOLCC) uses its proprietary Integrated Learning System (ILS) to maximize student retention by offering flexibility, personalization, and one-on-one support in the learning process. The ILS is a self-directed, multi-sensory training system that lets each student learn at their own pace on a schedule that suits them. A crucial feature since many AOLCC students are adult learners, working, or have family obligations.
Support for online students is also critical. Strong virtual infrastructure; 24/7 tech help, online tutoring, and proactive instructor check-ins help remote learners feel connected. Some schools have engagement teams dedicated to online students.
Additionally, flexible academic policies such as compassionate leaves or grading options (used during the pandemic) can prevent student loss under strain. By adapting to student realities rather than enforcing a traditional mold, colleges show they care and turn potential stop-outs into future graduates.
8. Strengthen Faculty-Student Engagement and Mentorship
Faculty play a pivotal role in student retention through their daily interactions with students. Strong faculty-student engagement, including mentorship, accessibility, and supportive instruction, helps students feel seen, guided, and motivated to persist, especially when challenges arise.
Research shows that meaningful faculty contact improves students’ sense of integration and commitment to college. Gen Z students, in particular, value professors who demonstrate authenticity and personal interest. Without that, disengagement and dropout risk increase.
Colleges can enhance engagement through mentorship programs, pairing students with faculty advisors who offer academic, career, and personal guidance. Faculty training in inclusive teaching and student outreach empowers instructors to recognize and assist struggling students early. Simple actions, like checking in on absences, can make a big difference.
Example: Faculty as Mentors at Berkeley:As noted earlier, UC Berkeley emphasizes that its faculty are among the most accessible, citing programs like the Resident Faculty Program where professors live in residence halls to interact with students outside of class. They highlight that faculty often serve as mentors and even friends to students, and note statistics such as a 19:1 student-faculty ratio and many small classes. This environment of approachability contributes to student success and retention at Berkeley; students feel supported academically and personally by instructors of that caliber, which deepens their commitment to staying.
Interactive teaching methods, such as discussions or group work, foster stronger connections. Faculty who use student names, encourage participation, and integrate feedback build rapport and community. Schools like UC Berkeley go further, housing faculty in residence halls and maintaining small class sizes to promote mentorship.
Faculty should be viewed as frontline retention agents. By celebrating teaching and providing tools for meaningful student relationships, institutions can greatly boost persistence through a caring, connected academic culture. In retention, relationships matter, and faculty are key.
Retention Starts With Intention and the Right Support
Improving student retention isn’t about a single silver bullet. As we’ve explored, it takes a coordinated, research-driven strategy, one that centers students at every point of their journey. Whether it’s delivering personalized outreach, fostering belonging, offering early career guidance, or using data to proactively intervene, the most successful institutions treat student retention as both a mission and a metric.
But knowing what works is only half the equation. Implementing these strategies at scale, consistently and effectively, requires the right tools, technology, and expertise. That’s where Higher Education Marketing can help.
At HEM, we equip colleges and universities with the CRM systems, marketing automation, and digital engagement strategies needed to nurture students from application to graduation. From crafting segmentation-based communications to building data-informed retention workflows, our solutions are built for institutions ready to prioritize persistence.
If you’re looking to boost your retention rates, build stronger student connections, and create a more responsive campus experience, explore how HEM’s services can support your goals. Together, we can help more students reach the finish line and help your institution thrive in the process.
Do you want to explore strategic and effective university student retention strategies?
Contact HEM for more information.
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Frequently Asked Questions
Question: Why is student retention important in higher education?
Answer: Student retention reflects institutional effectiveness and student success. High retention means students are achieving their goals and institutions are providing strong support. Low retention signals issues like academic or financial struggle.
Question: What is the difference between persistence and retention?
Answer: Retention refers to students returning to the same institution, while persistence tracks students continuing in higher education, even if they transfer.
Question: What are the factors affecting student retention?
Answer: Student retention is influenced by academics, finances, social belonging, mental health, and institutional climate. Academic unpreparedness, isolation, financial strain, and life challenges are leading causes of dropout.
