Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.
Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.
Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.
Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.
Artificial intelligence is influencing every aspect of the higher education experience, from recruitment strategies to long-term student success. Community college, undergraduate, and graduate programs use advanced analytics to predict outcomes, optimize operations, enhance decision-making, and improve the student experience. However, the opportunities and challenges associated with using AI in higher education require careful strategic planning. By understanding AI’s evolving role in enrollment management and retention, higher education leaders can now support students and strengthen institutional outcomes more effectively than ever.
Is your institution keeping pace or lagging behind when it comes to educational technology? Liaison’s new whitepaper—From Recruitment to Retention: The Impact of AI on Higher Education—will help you answer that question and begin learning to plan for a better future.
Institutions that apply AI tools thoughtfully have the ability to improve processes and results in areas including admissions, student success, and retention. From innovative yield strategies to predictive analytics tailored for community colleges and grad schools, AI is already driving better outcomes by providing higher education institutions with roadmaps for achieving institutional goals and improving student outcomes.
While the widespread adoption of AI tools in higher ed promises advancements in innovation, efficiency, and the management of student data, it also introduces complex challenges and ethical dilemmas that demand attention. From concerns about data privacy and algorithmic bias to questions surrounding accountability and the societal impact of automation, the rapid rise of AI tools in higher education institutions requires thoughtful, responsible oversight. As the whitepaper explains, that involves exploring the nuances of AI development and implementation, examining the ethical principles at stake, and creating frameworks that prioritize fairness, transparency, and the well-being of individual students and the institutions that serve them.
Data readiness is essential for strategic enrollment management, allowing colleges and universities to harness AI to make informed decisions that drive success. For starters, creating a data-informed institution involves navigating the overwhelming influx of information to uncover actionable insights while building data literacy among every key stakeholder on campus. By achieving data readiness, educators can align their efforts with student learning needs, improve outcomes, and create a sustainable path forward.
It seems like everyone is talking about artificial intelligence and its potential to redefine not just student learning, but the future of higher education itself. But how well do you understand and speak the language of AI? Although much of the language that now informs conversations about innovation and success wasn’t familiar to most people just a few years ago, it’s now mission critical for you and your peers to begin learning how to embrace AI literacy.
As its capabilities and applications grow in the years ahead, AI will continue to provide new opportunities for colleges and universities to enhance decision making, streamline operations, emphasize academic integrity, and provide predictive insights that guide future strategies. The ongoing integration of AI throughout higher education will apply new scientific insights to holistic application evaluation, personalized student communications, and enrollment workflow automation, among other endeavors.
The future of AI in education promises even more sophisticated tools to come, which will further personalize and secure the admissions process. Looking ahead, one thing is clear: Today’s higher education leaders have an unprecedented opportunity to foster greater student success and institutional growth by embracing AI as a tool to help inform their decisions.
To learn how to get started, download From Recruitment to Retention: The Impact of AI on Higher Education today.
Analysis of completion from the class entering in 2016 finds persistence is a significant factor in timely completion among associate and bachelor’s degree seekers.
Phira Phonruewiangphing/iStock/Getty Images Plus
Over 36 million Americans have earned some college credits but have yet to complete a credential, demonstrating gaps in higher education that leave students with only part of a degree and often student loan debt.
Colleges and universities have invested in their retention strategies to improve students’ completion and the cost of education by helping them complete a degree in a timely manner.
Recent data from the National Student Clearinghouse Research Center found that academic outcomes in the first year and first- to second-year persistence were significant indicators of a student’s likelihood of completing a degree and doing so expeditiously.
A 2023 Student Voice survey from Inside Higher Ed and College Pulse found 69 percent of undergraduate survey respondents (n=3,004) expected to graduate in the standard two- or four-year time frame.
Thirteen percent of respondents said they didn’t expect to graduate in a timely manner because they planned or expected to take longer, and 3 percent said it was due to factors that they believe to be the fault of the institution.
The background: The federal government tracks first-time degree seekers’ graduation rates in terms of six- and eight-year completion, but a typical associate or bachelor’s degree program can be categorized as two-year or four-year, respectively.
The six-year completion rate for all college students entering two-year and four-year institutions in 2017 was 62.2 percent, with a 34-percentage-point gap between private nonprofit four-year institutions (77.5 percent) and public two-year colleges (43.4 percent).
Timely completion is associated with lower financial burdens, due to prolonged enrollment and improved socioeconomic mobility for students, as well as optimized institutional resources for the institution. Individual challenges and institutional policies can impact students’ timely progression, including academic challenges, personal struggles, basic needs insecurity, financial instability, transfer barriers, unclear degree requirements, developmental education, registration policies or insufficient advising.
The study evaluates early success indicators, including first-year GPA, credit completion ratios, second-year enrollment and credits earned, and how these indicators predict completion across credential types and demographic profiles.
Timely completion, as defined by the report authors, is “the student having earned the credential they initially sought, at any institution, within a specific time frame,” allowing for variance between associate, credential or bachelor’s programs.
Researchers evaluated four factors: first-year credit completion ratio, first-year credits earned, first-year grade point average and second-year enrollment. Study participants (n=307,500) included first-time, full-time starters enrolled in fall 2016 in bachelor’s degree (63 percent) or associate programs (37 percent). Data was sourced from the Postsecondary Data Partnership by the National Student Clearinghouse and therefore is not representative of the national population.
The findings: Researchers found a majority of timely completers demonstrated early success indicators, including having a significant number of credits earned, above a 3.3 GPA and re-enrollment for a second year. Further, “Students who completed in a timely manner had higher early indicators than non-completers, regardless of race, gender, age at entry, or major field of study,” according to the report.
Even students who took 150 percent (three years for an associate degree, six years for a bachelor’s) or 200 percent (four and eight years, respectively) of the expected time to complete had higher success indicators than their noncompleting peers.
In their first year, students who completed a credential had higher GPAs, earned more credits and completed on average 90 percent of the credits they attempted. They were also more often enrolled in their second year—even if at another institution—compared to their peers who did not finish in a timely manner.
First- to second-year persistence was a distinct factor of timely completion for two-year or certificate students; students who did not complete enrolled in their second year at a rate 32 percentage points lower than those who did complete. This was the most important success indicator, followed by first-year credits earned.
For bachelor’s degree seekers, a student’s first-year GPA was the most important early success indicator, followed by second-year retention.
A student’s field of study can also relate to their timely completion, with bachelor’s degree seekers majoring in social sciences or business more likely to complete and associate degree seekers pursuing STEM or a social science degree more likely to complete. However, the researchers utilized program of study as a demographic category, and therefore analysis cannot be made of program requirements or courses that could help or hinder student completion.
“These findings emphasize the need for targeted, evidence-based interventions that prioritize early academic achievement, support retention, and address program-specific challenges to improve completion outcomes,” according to the report.
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In late 2021, the College of Western Idaho (CWI) needed to address a consistent enrollment decline and improve student retention. With an ambitious vision to improve and optimize its technological infrastructure and student outreach, CWI sought to build a best-in-class system to enhance student engagement and elevate enrollment strategies. To ensure that data and technology were aligned with CWI’s growth objectives, the college partnered with Collegis Education to analyze their combined impact. Were its data and tech aligned for impact, or were gaps hindering progress and creating unnecessary burdens across the team?
CHALLENGES:
SOLUTIONS:
Collegis Education and CWI began collaborating on building a best-in-class student journey from the point of initial inquiry through graduation.
A comprehensive evaluation of existing CWI systems allowed Collegis to assess the college’s digital readiness, technology infrastructure, and enrollment ecosystem to understand how they aligned with its growth objectives. The partnership quickly proceeded from consultation to implementation.
Collegis prescribed a set of solutions to enhance student engagement from first contact and elevate the school’s enrollment strategies:
Collaborating closely with CWI, Collegis developed a well-defined student retention strategy that established meaningful student-advisor relationships early on, ensuring students felt supported from their first interaction onward.
By working with Collegis, CWI could focus on its student journey and how it could better use data and technology to deliver superior student engagements and reach its growth targets. This has helped not only stop, but reverse historical enrollment declines. In 2024, CWI projected year-over-year growth for the sixth consecutive academic term. The school has achieved an average year-over-year term growth of 5%, with a trendline for fall 2024 of over 9% growth.
“Our partnership with Collegis has provided expertise, speed, and flexibility in areas where we, as an institution of higher education, have been unable to improve so nimbly. Where most consultants provide an analysis and leave, Collegis follows through with ‘and this is how we’ll make that happen for you’. Trusting their recommendations is easy because I know they are signing themselves up to do the work with me.”
Tyler Brown, Associate Vice President Enrollment & Student Services, College of Western Idaho
Value-based conversations with prospective students have resulted in increased applications. Further, pre-start engagement from the advising and student success coaching teams has increased registrations from admitted students.
By fostering a culture of meaningful interaction and support for students, CWI paved the way for improved student retention. The LMS-based at-risk model has driven 19,000+ proactive student engagements and interventions in one academic year.
Within just one year of implementing these targeted strategies, CWI witnessed a remarkable in retention rates, all while alleviating the workload on faculty and staff. Similar retention strategies deployed by other Collegis partner institutions have yielded term-over-term retention rates exceeding 90%, underscoring the effectiveness of our approach.
“Whenever we want to try something new or have a challenge we need help with, my first thought now is let’s call Collegis and see if this is something they can help us with.”
Denise L. Aberle-Cannata, Provost, College of Western Idaho
With a proven retention strategy and access to a proactive model, CWI can now build out its internal retention capabilities and plans to take over the student success coaching function.
CWI’s commitment to embracing change and being agile is demonstrated by the school’s evolving partnership with Collegis to exceed industry best practices and realize sustained growth. Ongoing services and incremental work are targeting LMS initiatives to stabilize, standardize, optimize, and transform CWI’s instance of Blackboard Learn and redesign its new student orientation, among other things.
In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.
While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:
Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.
Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.
by Julie Burrell | May 21, 2024
New CUPA-HR data show some improvement in turnover in the higher ed workforce, but staffing hasn’t fully bounced back to pre-pandemic levels. Managers still face challenges filling positions and maintaining morale, while employees are seeking jobs where their satisfaction and well-being are prioritized.
CUPA-HR’s recent webinar offers solutions that may move the needle on employee retention. Retaining Talent: Effective Employee Retention Strategies From Three Institutions brings together HR pros who showcase their high-impact, cost-effective approaches to increasing satisfaction and well-being, including:
Here are some of the highlights from their programs.
Stay Interviews at Drake University
A stay interview is a structured, informal conversation between an employee and a trained supervisor — and can be key to retaining top talent. Maureen De Armond, executive director of human resources at Drake, considers stay interviews to be a critical tool that nevertheless go underused in higher ed. Overall, only 8% of employees stated that they participated in a stay interview in the past year, according to The CUPA-HR 2023 Higher Education Employee Retention Survey.
De Armond stresses that stay interviews can build trust, increase communication, and show that you care about employees as people, not just their job performance. If you’re looking to get started, De Armond recommends checking out the Stay Interviews Toolkit.
Actionable Climate Surveys at the University of Texas Rio Grande Valley
What’s worse than not conducting a climate survey? Not doing anything with the answers employees have taken the time to provide, says Nicole Englitsch, organizational development manager at UTRGV. To make surveys actionable, they’ve enlisted campus climate liaisons.
These liaisons, who are mostly HR professionals, are assigned to specific departments. The liaisons have been trained by their external survey partners to help their departments understand the results and engage in action planning, guided by a three-year timeline. This network of partners helps ensure that UTRGV’s goals of making survey results both transparent and actionable are achieved.
For more on their employee engagement and retention efforts, see Building Leaders From Within: UT Rio Grande Valley Blends Leadership Development With a Master’s in Higher Ed Administration.
Recognition and Community-Building at Rollins College
How can institutions create a culture of belonging and valuing employees? David Zajchowski, director of human resources at Rollins, explains how their high-impact recognition and community-building programs range from informal coffee-and-doughnuts gatherings to special awards ceremonies for employees.
Probably the most popular way of valuing employees while increasing connection is Rollins’s annual Fox Day. On a random day in spring, the president surprises employees and students with a day off from work and class to participate in community-building college traditions.
Despite the effectiveness of employee recognition, many employers may be leaving this low-cost retention incentive on the table, as only 59% of higher ed employees said they received regular verbal recognition for their work in the Employee Retention Survey. Wondering how your employee recognition program stacks up? See a comparison of recognition programs and take a self-assessment here.
by Julie Burrell | February 27, 2024
The motto at Hudson County Community College is “Hudson is Home,” a saying created by their students that reflects HCCC’s commitment to community across their three New Jersey campuses. Located in one of the densest and most ethnically diverse counties in the country, HCCC uses inclusive strategies to boost employee recruitment and retention.
HCCC’s focus on promoting a culture of care and belonging positions them well to contend with voluntary turnover, which remains on the rise nationally as higher ed employees report feeling overworked and undervalued. HCCC’s inclusion and belonging initiatives, including their new peer-to-peer recognition program, address the top three predictors that employees will seek work elsewhere: recognition for contributions, being valued at work, and having a sense of belonging.
In their recent CUPA-HR webinar, HCCC’s Anna Krupitskiy, vice president for human resources, and Stephanie Sergeant, assistant director of human resources, explained how they use inclusive strategies to engage their approximately 1,000 employees, including:
Addressing the needs of parents is one way HCCC creates a culture of care through inclusion. In the past, parents who were employees or students were confronted with unclear and inconsistent guidelines. But the institution’s new parent-friendly children on campus policy makes it clear that children are welcome on HCCC’s three campuses. With the new policy, Krupitskiy says, “we wanted to make sure that there’s a strong message that we do allow children on campus.” HR has also collaborated with campus partners on their Take Your Child to Work Day program, where children of employees engage in a range of campus activities, like participating in science projects or watching a nursing demonstration, before ending the day with an ice cream social.
HCCC has created checkpoints to ensure there are meaningful milestones to reflect on inclusion during the recruitment and selection process. The first checkpoint is the composition of the hiring committee itself. Krupitskiy and Sergeant stress that screening committees should be representative of HCCC, not just in terms of demographics, but also such characteristics as how long a person has been employed at HCCC, what role or level of position they hold, what union affiliation they have, etc. They’ve also invited students to participate in searches when appropriate.
Job descriptions are another area they’ve scrutinized, asking if certain minimum qualifications inherently limit a pool of applicants. Might a minimum qualification, like years of experience, be listed as a preferred qualification instead?
Recognizing employee contributions is a critical retention tool. Only 59% of higher ed employees say they receive regular verbal recognition for doing good work, according to CUPA-HR data. To address recognition, HCCC holds a years-of-service event, with awards for five to 40-plus years of service for both part-time and full-time employees. Their new Hudson is Home employee recognition program allows colleagues to nominate each other for awards ranging from Collaboration and Team Achievement to a Part-Time Spotlight award. Employees receive an email notification when they’ve been nominated, which has driven up participation overall.
To learn more about the programs and initiatives at HCCC — including working to close pay equity gaps and establishing professional development funds — view the recording of Retention Strategies for an Inclusive and Engaged Workforce. For data on higher ed retention challenges and recommendations, see The CUPA-HR 2023 Higher Education Employee Retention Survey.
