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  • Welsh higher education is running out of wriggle room

    Welsh higher education is running out of wriggle room

    Back in November 2025, Vikki Howells – minister for further and higher education in the Welsh government – delivered an oral statement on “The Future of Tertiary Education in Wales: Sustainability and Participation.”

    What followed was the usual pre-election chamber choreography – the Conservative spokesperson, Natasha Asghar, complained about “warm words about the Welsh government’s achievements, but a little less about immediate action” and demanded to know which institutions were at financial risk, while Plaid’s education spokesman wanted to know what the Welsh government was doing about participation gaps.

    The minister responded with appropriate defensiveness about Diamond-era achievements and appropriate concern about sector challenges. Nobody learned anything they didn’t already know.

    Now Howells’s department has published the actual substance – 60 pages of analysis, data, and, unusually for these things, genuine honesty about the constraints the system is operating under.

    A call for submissions is now open until March, neatly timed to close before the Senedd elections in May – allowing officials to prepare an evidence base for whichever government emerges, while the current administration claims credit for having started the conversation.

    The document – The future of tertiary education in Wales: five challenges and call for submission – is, in many ways, a model of what policy analysis should look like. It is educational in the best sense – reading it carefully teaches you how the Welsh tertiary system works, how its funding flows, where its constraints bind, and why choices that might seem straightforward are anything but.

    This is not a “Now!” album of policy announcements – the kind of thing Westminster tends to produce, heavy on vibes and light on fiscal reality – but a sustained attempt to look at interconnected problems in the round, with appropriate caveats about what is known and what remains uncertain.

    Howells herself wrote a companion piece for Wonkhe late last year setting out her framing of the five challenges. But the real substance is in the document itself – and in particular, in section 2.4 on financial sustainability, which contains some of the most candid analysis of student finance constraints that any UK government has published in recent years.

    The financial trap

    The core problem runs like this. Welsh ministers have formal, devolved powers over student support – maintenance grant levels, total maintenance entitlements, and repayment terms for Welsh-domiciled borrowers.

    But the money to fund student loans comes from HM Treasury as Annually Managed Expenditure, and it only flows if Wales offers what the Statement of Funding Policy calls “broadly similar terms” to England. Grants, meanwhile, come from the Welsh government’s own resource budget, where ministers have discretion but limited headroom.

    Since the Diamond reforms took effect in 2018, Wales has operated a more progressive system than England – higher maintenance support, more generous grants for the poorest students, and – until recently – more favourable repayment thresholds. The comparative position is striking.

    According to London Economics analysis cited in the document, Welsh government direct support for the costs of higher education per student is just over double the contribution from the exchequer for students from England – but only half the contribution for students in Scotland.

    The average split of costs for new students entering higher education from Wales is approximately 56 per cent for government and 44 per cent for graduates. In England, costs are overwhelmingly borne by graduates. In Scotland and Northern Ireland, predominantly by the state.

    The fiscal mechanics have been steadily eroding that position. Grant thresholds have been frozen since 2018, meaning fewer students qualify for the most generous support as household incomes rise with inflation.

    The grant-to-loan ratio has shifted from 32:68 in 2020-21 to 23:77 in 2024-25. Grant expenditure has fallen 25 per cent in cash terms. Meanwhile, total maintenance support has increased – first in line with the National Living Wage, then with CPI – pushing up loan outlay substantially.

    The average annual maintenance loan for a full-time undergraduate student from Wales increased by 59 per cent from £5,110 to £8,150 between 2020-21 and 2024-25, exceeding the England average for the first time.”

    The document explains that Welsh government models a counterfactual – what would loan outlay be if UK government policy applied? – to ensure it stays within HMT limits. That modelling has now reached its endpoint.

    The Welsh Government can no longer afford to increase overall student loan outlay at a greater rate than The UK Government.

    This is the end of Diamond-era divergence on loan outlay. Wales can still choose to be more generous on grants from its own budget, but it cannot continue to offer higher total maintenance than England funds for English students. The financial room for manoeuvre has been exhausted.

    One reading of all this is that we are being teed up for a fundamental rethink of how the money gets spent – that Diamond was too generous, hasn’t delivered the participation gains hoped for, and the resource should be redirected toward fixing the Level 3 pipeline instead. The Diamond evaluation, due in Spring 2026, will presumably speak to this. But the picture is messier than a simple “it didn’t work” narrative would suggest.

    The part-time participation numbers show that student finance can drive participation when it’s designed well. The danger is that cutting higher education finance to fix the schools and further education pipeline simply moves the money around without increasing total participation – especially if the graduates Wales does produce continue to leave for London.

    The Plan 2 problem

    Then there is the question of repayment terms – where the document reveals a rather pointed intergovernmental dispute, albeit expressed in the most diplomatic language imaginable.

    In the autumn budget 2025, the Chancellor announced that Plan 2 repayment thresholds would be frozen from 2027 to 2030 “for borrowers in England.” The document notes this carefully – “for borrowers in England” – before immediately asserting that “repayment terms for Welsh borrowers remain within the powers of The Welsh ministers.”

    But Plan 2 is a shared system. Welsh and English borrowers on Plan 2 have, until now, operated under the same terms, administered by the Student Loans Company. The Chancellor’s announcement was made as if it applied only to England, yet the mechanics of the loan book mean Wales will face pressure to follow.

    The Welsh Government is in discussions with HMT and the Department of Education regarding the implications of the Plan 2 threshold freeze decision for Wales.”

    You don’t have “discussions about implications” of a decision you were part of making. You have discussions about implications when someone else made a decision and you’re now trying to work out what it means for you. This feels like the Chancellor changed the terms of a shared system without consulting Cardiff, and Wales is now trying to figure out whether it has any choice but to follow.

    The document notes that the UK government’s decision “demonstrates the increased pressure to ensure that the long-term costs of the student loan book remain sustainable” – which is true, but doesn’t quite capture the constitutional oddity of one government announcing changes to a devolved policy area that the other government is then expected to absorb.

    Combined, these pressures will likely require The Welsh Government to review and amend its ongoing policy on student support outlay, and student loan repayments, to maintain appropriate controls on expenditure and continue a policy that aligns with Welsh Government’s policy aims.

    Translation – Diamond is under review, and not by choice.

    The institutional squeeze

    The student finance constraints exist alongside – and compound – a financial crisis in Welsh universities themselves, with six of eight universities reporting underlying deficits in 2023/24 and total sector income falling 6 per cent in real terms between 2021/22 and 2023/24.

    International recruitment – which had been the growth strategy for many institutions – has been hit by visa restrictions imposed by the Home Office, a reserved matter over which Wales has no say, and six Welsh institutions have over 30 per cent of their fee income from international students, with the highest at 44 per cent.

    Cost pressures are mounting from multiple directions. Universities did not receive any additional public funding to compensate for the increased costs of employers’ National Insurance Contributions in 2025-26 – estimated to cost the Welsh sector £20m.

    Parts of the sector also saw increases in Teachers Pension Contributions totalling an estimated £6m in 2024/25, also unfunded – unlike in colleges and schools, where government has provided support. A decade of real-terms decline in the value of tuition fees has eroded per-student income, and Welsh government direct funding has been squeezed in real terms since 2022/23.

    If we cannot indefinitely expand funding to support all forms of provision and support, choices must be made about where investment will have the greatest impact.

    An uncontrollable market

    The financial squeeze on student support and institutions sits alongside a market competition problem that Welsh universities are losing. Section 2.3 of the document sets out, with admirable clarity, what has happened to UK higher education since student number caps were lifted in 2013-14.

    Elite universities with strong brands and secure finances have aggressively expanded their student recruitment (typically in lower cost subjects) to reinvest in research and facilities, and so further increase their appeal, brand and league table positions.

    The numbers tell the story. Between 2016 and 2025, acceptances to higher-tariff universities increased by 25 per cent, while acceptances to lower-tariff universities declined by 22 per cent. Despite total UK acceptances being only 2 per cent lower in 2025 than in 2016, the lower two-thirds of the sector by entry tariff lost 46,015 students – a 13 per cent decline.

    Wales is disproportionately exposed to this dynamic because it has relatively fewer higher-tariff institutions. Only three Welsh universities grew their domestic undergraduate numbers between 2015/16 and 2023/24. More than half saw contractions ranging from 3 to 34 per cent. The 2025 entry cycle saw acceptances at Welsh providers decline by 4.2 per cent overall – and today’s UCAS data on application patterns suggests the competitive pressure is not easing.

    Despite total acceptances in 2025 being only 2 per cent (8,885 students) lower than in 2016, the ‘lower’ two-thirds of the UK sector by entry tariff have seen a reduction of 13 per cent (46,015 students).

    The document quotes Universities UK’s Transformation and Efficiency Taskforce on the perverse effects of this competition.

    The intensity of competition has resulted in universities pursuing very similar and expensive business and operating models, and less, rather than more, differentiation across the higher education sector… In some cases, this can come at the cost of enhancing an institution’s own unique strengths while inhibiting creative approaches to teaching, research and operations.”

    The Welsh government’s answer – to the extent there is one – is collaboration. The document points to existing models such as the USW Group, the UWTSD Group with Coleg Sir Gâr and Coleg Ceredigion, and the North Wales Tertiary Alliance, and notes that Medr has been asked to map subject provision across Wales to support coordinated planning.

    But the fundamental problem is that Welsh institutions are competing in a UK-wide market they cannot control, against competitors with deeper pockets and stronger brands, while their own funding per student remains squeezed.

    The demographic cliff

    Layered on top of the market and finance problems is a demographic challenge that will hit from 2030 – the number of 16-year-olds in Wales is projected to fall by 12 per cent between 2030 and 2040, with 18-year-olds falling by 13 per cent. HEPI research cited in the document estimates that if UK application rates remain level, demand for higher education could fall by nearly 20 per cent over the same period.

    For Welsh universities, this is especially acute because 39 per cent of their students come from the rest of the UK – and three institutions have half their students from outside Wales. UK-wide demographic decline will affect the pool from which Welsh universities recruit, not just the Welsh population itself.

    The document’s response to this challenge is one of the more interesting sections. Wales has, for some years, been doing something distinctive on part-time and mature student participation – and it shows.

    In 2023/24, 37 per cent of Welsh students studied part-time, compared to 23 per cent in England, and 43 per cent were aged 25 or over, compared to 36 per cent in England. Entrant enrolments at the Open University in Wales more than doubled between 2017/18 and 2023/24, coinciding with the introduction of part-subsidised fees and pro-rata maintenance support for part-time students.

    Welsh students are more likely to be older and studying part-time than elsewhere in the UK.

    A real policy success that deserves recognition – and one that complicates the “Diamond didn’t work” narrative. Student finance clearly can drive participation when it’s well-designed and targeted, and the part-time numbers are the proof.

    The question is whether the same approach can work for the populations who aren’t currently participating – particularly the Welsh boys who have the lowest higher education participation rates in the UK, and the students from deprived backgrounds who are systematically channelled away from academic pathways.

    On the Lifelong Learning Entitlement, the document is pointedly sceptical. The LLE legislation does not apply to Welsh providers or Welsh student support, and Welsh government has decided not to follow England.

    The Welsh Government has considered that introducing the LLE in Wales would come with significant opportunity cost, with significantly increased complexity required in legislation, regulation, and provision of funding via SLC.

    There’s a pointed dig at England here too:

    It remains unclear whether there will be significant demand for loan-funded modular higher education provision, and pilot modular courses ‘significantly lacked demand’ according to a former DfE minister.

    Wales will “monitor the delivery of the LLE in England through 2026 and 2027” – civil service for “we’ll watch you try this and see if it works before committing ourselves.”

    Wales – with its stronger part-time infrastructure and more mature student population – would be well placed to pilot something innovative on credit recognition and transfer, building on its existing strengths rather than importing English complexity. The document doesn’t go there, but the foundations are present.

    The pipeline problem

    The critical constraint, as in England, is the transition between Level 3 and Level 4 – and here the document reveals how interconnected the challenges really are.

    Welsh 18-year-old UCAS application rates are 32.5 per cent, compared to 41.2 per cent UK-wide – and the gap is growing. The 18-year-old entry rate for Wales in 2025 was 29.2 per cent, the lowest in the UK. The document traces this back to Level 3 attainment – only 68.6 per cent of working-age adults in Wales are qualified to Level 3 or higher, against a target of 75 per cent by 2050, and Wales has a higher proportion of post-16 learners undertaking vocational pathways at Level 2 and below than elsewhere in the UK.

    But the headline figures mask a messier picture. Welsh participation looks lower at 18 partly because more Welsh students enter later – by age 30, the Higher Education Initial Participation measure reaches 55 per cent, which was actually higher than England’s last comparable measure, 54.2 per cent versus 51.9 per cent in 2018/19. The part-time and mature student participation that Wales has successfully expanded doesn’t show up in the 18-year-old statistics that dominate sector discourse.

    What’s feeding this pattern is a structural shift in post-16 education that the document traces in detail. The proportion of learners progressing to FE colleges at age 16 has increased from 48 per cent in 2017/18 to 56 per cent in 2024/25, while the proportion in school sixth forms has declined from 42 per cent to 37 per cent. Overall pupil numbers at school sixth forms have declined by a quarter since 2013/14, and the number of schools with sixth forms has fallen by a fifth over that time.

    This matters because of what happens next. A growing proportion of learners are entering lower-level vocational courses at Level 2 and below, and a declining proportion are undertaking Level 3 courses – especially AS and A levels. Students on lower-level courses are more likely to drop out and less likely to progress to sustained continued education or employment. The Education Policy Institute has highlighted that young people in Wales are less likely to be undertaking AS/A Levels and other Level 3 courses than elsewhere in the UK – and that this is particularly true of Welsh learners from more deprived backgrounds.

    39 per cent of pupils eligible for free school meals in Year 11 enrolled onto Level 3 qualifications, which compared with 72 per cent of Year 11 pupils not eligible for FSM.

    So the pipeline into higher education is constrained before students ever reach the point of applying, and the inequality data is bleak.

    Welsh boys have the lowest levels of higher education participation across all UK nations, and Wales has the widest higher education participation gap between men and women.”

    Tertiary education cannot alone counteract long-established social inequalities, which require a range of responses across education, social and economic policy.

    This is honest – and a useful corrective to the tendency in English policy discourse to load ever more social mobility expectations onto universities while cutting the funding they need to deliver. But it also illustrates the trap.

    If you redirect higher education finance toward fixing the Level 3 pipeline, you may improve progression rates in the long term, but you risk undermining the institutions that are supposed to receive those progressing students – and the part-time, mature student participation that has been Wales’s actual success story.

    The graduate premium

    Section 2.5, on delivering for communities and the economy, contains perhaps the most interesting data in the document – and certainly the finding that most challenges conventional UK policy wisdom.

    The standard narrative, particularly from OfS and the “low value degrees” discourse, is that the UK has produced too many graduates, the premium is eroding, and too many people are going to university for courses that don’t pay off. This framing has driven English policy toward crackdowns on recruitment, minimum outcome thresholds, and defunding of provision deemed “low value.”

    Wales tells a different story:

    In Wales, the supply of graduates has not outpaced demand, as seen in other UK countries and English regions except London. This points to a lack of graduates, not only in STEM degrees but others such as Law, Finance and Management. Overall, this may constitute a binding constraint on economic growth in Wales unlike elsewhere in the UK.

    The graduate wage premium has declined over time in most UK regions as supply increased – but not in London, and not in Wales. In Wales, there aren’t enough graduates. The constraint on economic growth isn’t “too many media studies degrees” but insufficient graduate supply across the board, including in supposedly high-value subjects.

    And then the sting:

    However, the mobility of more highly educated people means that some benefits of increasing education attainment levels might accrue to other regions, particularly London. In 2022/23, 27 per cent of Welsh graduates… worked outside of their original country of permanent address.

    Wales bears the cost of educating graduates. London, primarily, captures the productivity benefit. This creates a difficult policy problem – produce more graduates and hope enough stick around, focus on retention rather than production, accept that a small nation in an integrated UK labour market will always be partly educating for export, or align provision more tightly to specifically Welsh economic needs in the hope of creating stickier employment?

    The document doesn’t resolve this tension, but naming it is more honest than the English debate has been.

    Research and innovation

    On research funding, the picture is one of managed decline and desperate pivoting. EU structural funding has ended – a major loss for Wales – and universities must now compete more effectively for UKRI grants. There has been some success, with research council grants to Welsh universities increasing by £27m, or 42 per cent, between 2019/20 and 2023/24.

    But Wales remains structurally disadvantaged.

    It still receives a disproportionately low amount of UKRI competitive grants, at 3 per cent compared to 4 per cent of research active staff and 5 per cent of the population.

    The proportions are even lower for the largest UKRI councils – EPSRC and BBSRC – where scale matters for competitive bidding. And the underlying economics of research remain broken across the UK:

    UKRI grants are expected to cover only 80 per cent of the full economic cost of activity. However, cost recovery has fallen over the last number of years across the UK to 67 per cent, and research has become increasingly reliant on cross-subsidy from universities’ other income sources – primarily international student fees.

    With international fee income under pressure from visa restrictions, the cross-subsidy model that has propped up UK research is crumbling – and Wales, with fewer research-intensive institutions and less capacity to absorb losses, is especially exposed.

    The limits of devolution

    Reading this carefully, what emerges is a case study in the limits of devolution when you share a labour market, a student market, a research funding system, and a loan book with a much larger neighbour who makes decisions without necessarily consulting you.

    Wales has formal powers over higher education policy, but the constraints are formidable – the money for loans comes with HMT strings, and the biggest funding stream is controlled by Treasury parameters; the uncapped UK student market means Welsh institutions sink or swim based on UK-wide dynamics; immigration policy, which determines international recruitment capacity, is reserved to Westminster; competition law is reserved, shaping what collaboration is possible; research funding is split between devolved QR and UK-wide competitive grants Wales struggles to win; and graduate mobility means Wales educates workers that other regions employ.

    Many of the problems are not Welsh specifically – they are UK-wide or English problems that Wales experiences acutely because of its scale and fiscal position. The demographic cliff, the market redistribution toward higher-tariff providers, the research cross-subsidy crisis, the exhaustion of the student loan credit card – all of these are hitting RUK too. Wales has just chosen to say it out loud.

    So what is this, really? It is partly a cry for help – an honest statement that the current settlement is not sustainable and that Wales cannot solve these problems alone. It is partly a beg for more joined-up policymaking with DfE – the repeated references to English policy changes that Wales must “respond to” carry an implicit plea for consultation before decisions are made.

    It is partly a cast around for ideas – the call for submissions is genuine, and officials will presumably welcome evidence they haven’t considered. And it is partly an attempt to inform the Senedd election, giving candidates and voters a more sophisticated picture of the choices ahead than the usual campaign slogans allow.

    The document does make some effort to consider what would make Wales more attractive as a place to study and a place for graduates to remain. The analysis of graduate retention, the attention to Welsh-medium provision, the recognition that local availability of courses matters more as students increasingly live at home – all of this points toward a more place-conscious policy agenda.

    But the analysis is not consistently place-based – there’s relatively little on how these challenges play out differently in Cardiff versus Bangor versus the Valleys, despite the economic contribution arguments that run through the document.

    While student hardship and cost of living pressures are documented in bleak detail, students as agents in the system are largely absent. And while it references Medr’s system-level steering role repeatedly, it’s hard to see how meaningful system shaping happens without either student number controls – which would require agreement with Westminster given the UK-wide market – or substantial new funding to direct toward strategic priorities. Wales has neither.

    The call for submissions closes in March 2026, the Diamond evaluation is due in Spring 2026, Medr’s subject provision mapping will be published in February, and a prospectus for vocational education and training is promised for Spring 2026. The Senedd election follows in May.

    Welsh government has done something valuable here – it has produced an honest, sophisticated, technically detailed analysis of problems that much of UK higher education faces but few governments have been willing to articulate clearly.

    Whether that honesty leads to better policy – in Wales, and perhaps by example in England – remains to be seen. But as a baseline for informed debate about the future of tertiary education, this document sets a standard that other administrations would do well to notice.

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  • A government running out of road still sets the economic weather for higher education

    A government running out of road still sets the economic weather for higher education

    For a party that it’s become fashionable to criticise for failing to have prepared for power, Labour has in fact set an awful lot of ambitious policy machinery into motion over the last 16 months.

    There’s barely been a month go by without some large-scale reform to how the country is governed, organised, and understood as a sum of diverse parts and competing pressures, and we’ve had our work cut out thinking through the implications of each for the higher education sector: from devolution to industrial strategy, from health reform to an explicit tying together of skills and migration (which has barely got started yet), from a new communities strategy to belatedly moving skills policy to the Department for Work and Pensions.

    Whatever your views on the merits and mechanics of these, and the many other initiatives that different departments have launched, they are all downright interesting – and pose a plethora of questions for how higher education fits in and demonstrates value.

    But all need time. The overall ambitions of devolution are still on their starting blocks as councils pitch their ideas for new geographies; the industrial strategy was explicitly badged as bearing fruit in 2035; the NHS workforce plan that should really have been alongside the 10-year health plan has been delayed to the spring – and so on and so on. No-one involved in pulling together all these long-term reforms did so under the assumption that all the pieces would be in place within one parliamentary term.

    Yet here we now are, with the commentariat consensus being that both Keir Starmer and Rachel Reeves are toast, and public sentiment pointing emphatically in that direction as well – though this is not to say the party cannot regain momentum under a new leader. The sector is already asking questions about how to prepare for a Reform government (as discussed in the most recent instalment of our new HE Influence newsletter, I should mention).

    The post-16 white paper presented a somewhat upbeat vision of what the government would like higher education’s role to feel like across the country, but was weaker on any kind of immediate reform, proposing instead that traditionally glacial changes to research funding, a piece-by-piece strengthening of the Office for Students’ remit, and putting FE, HE and business in the same room would do much of the heavy lifting, given time and goodwill.

    All this feels like a recipe for the sector to retreat to more comfortable home territory over the next few years, fighting battles over the international student levy, the size of teaching grants, and the shape of the REF, and gradually giving up on pushing for a central role in the government’s overall vision for the country, given the increasing probability that dreams like a planned and unswerving industrial strategy will all be swept away in 2029.

    Quite what’s to be done about all this is a question for another day – with the Budget looming on Wednesday, and admittedly still three and a half years in office remaining for Labour, the other thing that’s worth reflecting on is quite how much the choices the Chancellor makes around tax, public spending, debt, and general macroeconomics will determine the success – or otherwise – of higher education institutions in England over the next few years. These big tickets items all impact the sector deeply, however much the temptation might be to throw one’s hands up in the air, snipe about a “tax” on overseas recruitment, and start looking at what opposition parties can be convinced of.

    Labour on labour

    There’s a pretty strong case to be made for the most consequential policy decision for universities since Labour came to power being the decision to hike employer national insurance contributions in last autumn’s budget. Clearly it has cost universities a small fortune, and the move also sucked up a sizeable slice of the government’s various funding “boosts” for schools and FE colleges – and the NHS and elsewhere – leaving less putative generosity to go around.

    But perhaps most importantly of all, the ENICs rise has decimated the labour market for young people – in the court of public opinion at least – by making new hires and part-time workers more expensive, all while AI is supposedly making them obsolete.

    The result is that university graduates – and the institutions ever more judged on those graduates’ success – are seen to be in a right old state. The Guardian was the latest to take a run at this last week, with tales of qualified grads banging their heads against the job application wall, accompanied by analysis from the paper demonstrating that almost half of all jobs lost since Labour came to power were among the under-25s. Down in the small print we see that this is driven almost entirely via reduced employment of 16- and 17-year-olds, but the vibes aren’t good, even if less hyperbolic analysis from the likes of the Institute of Student Employers and Prospects Luminate paints merely a concerning, rather than cataclysmic, picture.

    The sad fact is that, longer term, this deluge of negative publicity about the value of a degree – alongside a necessary tailing off of the supposed “graduate premium” as a viable sector talking point as the minimum wage heads ever up – will inevitably move from being fodder for anti-HE journalists to actually driving changes in young people’s decision-making (even if a tight jobs market in the short-term often pushes graduates back towards postgraduate study) and scar the sector’s ability to make its case for its value.

    The result is that keeping a watchful eye on Labour’s economic moves around the costs associated with employment – both on Wednesday and beyond – has become a matter of some importance for higher education. Further increases in the national living wage over the next few years, lower-profile changes to business taxation, and even wildcards like any surprise revenue-raising changes to the growth and skills levy, all hold the possibility of making this problem worse. All while leading to higher costs for universities and making it harder for students to work alongside their studies, despite this being ever more necessary.

    Pound in pocket

    Rachel Reeves finally taking the plunge with an income tax rise, as a good proportion of the Labour backbenches were calling for, seems to have definitively fallen off the table for the Budget – with a handful of consequences worth noting for the sector.

    First, it will almost certainly mean that future spring and autumn statements will be equally fraught, as the Treasury fails to leave clear blue water between its spending plans and its spending rules. By not maintaining a sensible “headroom”, public finances will remain permanently at the mercy of external shocks and OBR downgrades, and we’ll probably be back here in less than six months’ time wondering what levers will need to be pulled. At least at some point in the Parliament, said levers will end up being haircuts to departmental budgets rather than new taxes or further borrowing.

    Following on from this, the use of a basket of smaller revenue-raising measures to partially fill the gap left by not raising income tax increases the likelihood that this shortfall gets filled by employment-related measures – that is, all the issues we’ve been over above, which have serious consequences for universities as large employers who are not quite in the public sector (as may be the case this week if rumoured changes to salary sacrifice rules go ahead).

    And the other effect that an income tax rise would have achieved, which the “smorgasbord” approach will not to the same extent, is bringing down inflation.

    Inflation is arguably the most serious financial threat that higher education institutions face. Even if many within the sector, both in internal conversations and public pronouncements, are often quite happy to let audiences believe that measures like the dependants ban are what’s most responsible for blowing a hole in HE finances, the fundamentals weren’t sound even before the post-pandemic recruitment glut.

    While tuition fees and maintenance loans in England (and, at least for one year, Wales) are now linked to inflation, or more precisely to inflation forecasts – Office for Budget Responsibility predictions on Wednesday will set the levels for 2026–27 – the idea of any measures to compensate for all the shortfalls baked in over several years of rocketing price rises appears to have been permanently nixed.

    And it’s worth bearing in mind that the index link does not mean that either student maintenance or teaching funding will actually keep pace with inflation in the coming years. For one thing, OBR forecasts have repeatedly underestimated inflation, and there’s no corrective mechanism in the system. For student maintenance, even if predictions come true, other features of the system mean that the average, rather than maximum, maintenance loan continues to be worth less each year.

    For teaching funding, it’s important to stress that Labour has in no way committed to keeping the overall package inflation-proofed. While tuition fees are the major part here, other elements such as high-cost subject funding took a real-terms tumble this year, and no-one is predicting that the reforming the Strategic Priorities Grant means upward movement on how much it’s worth – the reverse is far likelier, given DfE’s commitments elsewhere.

    University staff have had a decade or more of below inflation pay rises, and there doesn’t seem any serious capacity or appetite among higher education employers to do fundamental work here – the year-on-year squabbles will continue, and high levels of inflation over the coming years will eat further into staff remuneration and the attractiveness of higher education careers.

    And inflation-linked rises in tuition fees will also change applicant behaviour. One thing we’ll start getting a sense of on Wednesday will be the likelihood of when fees will cross the (supposedly) psychologically important barrier of £10,000. Back in March, the OBR was expecting RPIX to run at 2.7 per cent in Q1 2027, and 2.8 per cent in Q1 2028, which would lead to tuition fee caps of around £9,790 in 2026–27 and around £10,065 in 2027–28. We won’t know for certain until autumn 2026, but the picture will start to come into focus.

    Now the significance of fees being materially above, rather than roughly equal to, £10k is perhaps overstated. But DfE isn’t really sure – it has reportedly commissioned modelling on how students will respond to rises, but the results aren’t due until the spring.

    All in all, there’s a whole host of reasons why Budget decisions and their effect on inflation, as well as the OBR forecasts themselves, have become heavily intertwined with the future behaviour and wellbeing of higher education staff and students.

    Gilt trips

    Perhaps the most overlooked publication of the last few years for really understanding how the Treasury thinks about higher education is the Institute for Fiscal Studies analysis of how the interplay between interest rates and Treasury gilts affect the cost of student loans.

    In a nutshell, it costs far more for the government to borrow than it used to (the 15-year gilt yield has continued to rise since the IFS did its sums in January 2024), and so it’s very reluctant to allow for too much expansion in the student loan book – it’s a far cry from when the broad strokes of student finance were put in place by the coalition government, and this was basically thought of as free money.

    This goes a long way to explain why the government is so reticent to use the student loan book in any radical way – and thus we see things like a real-terms freeze in tuition fees being presented as if it’s an almost saint-like act of generosity to the sector, or the foundering of DfE’s tepid-but-probably-genuine desire to properly boost maintenance loans.

    We’re waiting for the specifics (hopefully) of maintenance grant implementation on Wednesday, but the cost of government borrowing feels like it has played a role in the last year of behind-the-scenes policy deliberations here. In the run-up to last autumn’s Budget, there was plenty of speculation, and government nods to the press, about the potential for movement on the overall maintenance package and grants in particular. Clearly the battle with the Treasury was lost, and DfE was told to come up with an alternate source of funding – hence the international student levy. What we don’t yet know is to what extent grants will replace, rather than supplement, loans – if what we see is a switch from one to the other, the expense to the public purse of borrowing is a likely primary driver, especially given the hidden costs associated with annual tuition fee rises. While the sector isn’t really getting any more money in real terms, this isn’t to say that the government’s finances are not being stretched by indexing fees.

    What this all means is that, unfortunately, the sector needs to keep an eye on the gilts market. The supposed flip-flop on raising income tax has already done some damage here, and the government repeatedly needing to borrow more than it expected to is another issue. There’s a wider question of perceived government competence around balancing the books that drives behaviour too – confidence is in short supply as it is, and it will get worse if the Starmer era implodes. This all equates to longer-term uncertainty about the use of the student loan book.

    Even if you’ve given up on the Labour government in its current form, and are pinning hopes on a future government being more receptive to calls for support and investment in both universities and students, Number 10 and the current Treasury team are still setting the economic weather. While much of the sector will be waiting for the moment Rachel Reeves stops speaking on Wednesday to see the fee levy policy paper – assuming there is one, and the can doesn’t get kicked – there are many reasons to think the wider public finances are a much more important determinant of the future of higher education. And it’s one that isn’t painting a particularly cheery picture at the moment.

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  • 4 Weeks Into Shutdown, Colleges, Students Running Out of Options

    4 Weeks Into Shutdown, Colleges, Students Running Out of Options

    The government has been shut down for a month and Congress remains locked in a stalemate. Students are going hungry, veterans have been deserted and vital research has been left in the lurch. The longer the shutdown drags on, the more harm it will do to higher education.

    Most urgently, the USDA will not use emergency funds to help cover the costs of the Supplement Nutrition Assistance Program. More than a million college students who rely on SNAP for their basic needs won’t have that support starting Saturday. Mark Huelsman, the director of policy and advocacy at the Hope Center for Student Basic Needs, said the situation will force students and colleges into “an impossible situation” and could lead to many students dropping out.

    The crisis extends beyond food insecurity into student support programs, with the shutdown throwing veterans’ education into limbo. Nobody is answering the GI Bill hotline that thousands of veterans use each month to get information on tuition, eligibility and housing allowances. Staff at Veterans Affairs regional offices are furloughed, putting an end to career counseling and delaying GI Bill claims.

    As direct services to students falter, colleges are moving into mitigation mode. Gap funds, meant to serve institutions in these circumstances, are dwindling. Inside Higher Ed reported last week that institutions are limiting travel, research and job offers in order to preserve cash while hundreds of millions in research funds are on pause. A training program funded by a grant from the Labor Department is on hold because a federal program officer isn’t at work to approve the next tranche of cash.

    Ironically, part of Democrats’ resistance to reopening the government is serving to protect higher ed funding. Democrats are trying to prevent Republicans from clawing back approved funding through the rescissions process, like they did this summer with grants to public broadcasting and USAID. The risk to education funds that don’t align with the White House’s priorities is real. In a potentially illegal move of impoundment, the Department of Education has canceled or rejected funding for at least 100 TRIO programs affecting more than 43,000 disadvantaged students. Last month it reallocated $132 million in funds away from minority-serving institutions to historically Black colleges and universities and tribal colleges.

    Meanwhile, the Trump administration—never one to let a good crisis go to waste—is using the shutdown to further gut the Education Department. Most of the department has been furloughed, and 10 days into the shutdown the administration fired nearly 500 more Education Department staff. A federal judge indefinitely blocked the layoffs this week, but the administration will likely challenge the ruling. If the cuts happen, the department will have fewer than half the employees it started with in January. The offices that handle civil rights complaints, TRIO funding and special education will be decimated.

    The staff cuts set the stage for Education Secretary Linda McMahon to reiterate her plans to shutter the department. In a post on X two weeks into the shutdown, she said the fact that millions of American students are still going to school, teachers are getting paid and schools are operating as normal during the shutdown “confirms what the President has said: the federal Department of Education is unnecessary, and we should return education to the states.”

    “The Department has taken additional steps to better reach American students and families and root out the education bureaucracy that has burdened states and educators with unnecessary oversight,” she added.

    Policy experts predict the shutdown will end around mid-November, when enough people feel the pain of not getting a paycheck and start to complain to their senators and representatives. But colleges won’t pick up where they left off. A significant pause in funding derails education journeys for disadvantaged students and throttles valuable scientific research. Subject matter expertise and human resources will be lost through Education Department staffing cuts. Already on the defense after nearly a year of attacks on DEI, academic freedom and research funding by the administration, higher ed will struggle to recover from yet another blow.

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  • Penny Schwinn Drops Out of the Running for Ed Department’s Deputy Role – The 74

    Penny Schwinn Drops Out of the Running for Ed Department’s Deputy Role – The 74

    Updated

    Penny Schwinn, in line to serve as second in command of the U.S. Department of Education, has withdrawn from the nomination, Education Secretary Linda McMahon announced Thursday.

    Instead, the former Tennessee education commissioner will take on a different role for the department.

    “I am grateful to Dr. Schwinn for her commitment to serving students, families, and educators across the nation,” McMahon said in a statement. “Penny is a brilliant education mind and I look forward to continuing working with her as my chief strategist to make education great again.”

    Schwinn, in a statement, said she gave the decision “thoughtful consideration” and said she will  “remain committed to protecting kids, raising achievement and expanding opportunity  —  my lifelong mission and north star.”

    Considered a champion for improving reading outcomes and high-dosage tutoring, Schwinn was among President Donald Trump’s early picks for department posts. Many perceived her as a more bipartisan choice than others joining the administration, but among Tennessee conservatives, many who felt she was too liberal, opposition to her nomination was strong.

    The timing of Schwinn’s withdrawal couldn’t be worse, according to some conservatives. 

    “Her decision to remove herself from consideration to become deputy secretary hurts students, educators, and the Trump administration,” said Jim Blew, co-founder of the Defense of Freedom Institute, a think tank. “Secretary McMahon has been charged by Congress and the president with huge tasks under the One Big Beautiful Bill and several urgent executive orders.”

    As head of the Education Department, McMahon is striving to turn more authority over education to the states. It’s now unclear who will step into the deputy position and take the lead on the state’s requests for more flexibility over education funding. At least two states, Iowa and Oklahoma, have already submitted requests for block grants, and Indiana is currently gathering comments from the public in preparation for a similar proposal. Kirsten Baesler, North Dakota’s long-time education chief, is currently awaiting confirmation to be assistant secretary for elementary and secondary education at the department. In February, she joined 11 other GOP chiefs in asking McMahon for greater freedom to direct education funds toward state-level needs.

    Controversies and questions over Schwinn’s conservative qualifications have followed her for years. Far-right groups, including Moms for Liberty, said her past support for equity initiatives, like hiring more teachers of color, was evidence that she was not a good fit for an administration determined to eliminate such programs. Others remained angry over Schwinn’s pandemic-era plan to conduct “well-being” home visits. Even though she scrapped the plan, parents and members of the legislature considered it an example of government overreach.

    More recently, Steve Gill, a conservative commentator in Tennessee, reported that while she was deputy superintendent of the Texas Education Agency, Schwinn recommended individuals who advocate for comprehensive sex education, including abortion rights, to advise the state on health curriculum. 

    Gill told The 74 he shared his TriStar Daily article about her stance on these issues with Tennessee Sens. Marsha Blackburn and Bill Hagerty, as well as the state’s congressional delegation. Blackburn, who is expected to run for governor next year, was considered a possible no vote for Schwinn.

    According to Gill, Blackburn’s office “has been working tirelessly behind the scenes with the White House, Secretary Linda McMahon and Majority Leader [John] Thune to block the confirmation.”

    But Madi Biedermann, spokeswoman for the department, said the agency “strongly disagrees with that characterization.”

    Republican Sen. Marsha Blackburn from Tennessee was expected to vote no on Penny Schwinn’s confirmation. (Anna Moneymaker/Getty Images)

    Blew said it’s unfortunate that politics got in the way, noting that Schwinn’s experience in both blue and red states would have brought valuable expertise to the Ed Department role. In addition to her jobs in Tennessee and Texas, Schwinn founded a charter school in Sacramento and also served in the Delaware Department of Education.

    “It’s sad that a handful of demagogues are standing in the way of giving Secretary McMahon the team she needs to succeed,” he said.

    Others praised Schwinn’s record of prioritizing the science of reading in Tennessee schools and directing COVID relief funds toward tutoring.

    “This is a setback for all who want to see Washington slashing red tape, advancing literacy and fighting for common sense values,” said Rick Hess, director of education policy studies at the conservative American Enterprise Institute.

    For some critics, Schwinn’s business ventures since leaving the top spot in Tennessee two years ago raised questions as she waited to appear before the Senate education committee. 

    In June, a day ahead of her joint hearing with three other nominees, The 74 reported that shortly after Trump tapped her for the job, she registered a new education consulting business in Florida, New Horizon BluePrint Group, with a longtime colleague. Before Schwinn filed ethics paperwork with the federal government, her sister replaced her as a manager on the business. 

    When a reporter from The 74 asked questions about the new project, Donald Fennoy, her colleague and a former superintendent of the Palm Beach County School District, dissolved the business.

    Ethics experts say candidates for an administration post often distance themselves from new business entanglements to avoid any appearance of a conflict, but Schwinn has faced accusations of poor judgment before.

    While she was in Texas, the state agency signed a $4.4 million no-bid contract in 2017 with a software company where she had a “professional relationship” with a subcontractor, according to a state audit. And in Tennessee, the education agency made an $8 million deal in 2021 with TNTP, a teacher training organization where her husband Paul Schwinn was employed at the time. Lawmakers considered the deal a “huge conflict.

    “Ethics was a crucial concern,” said J.C. Bowman, executive director and CEO of Professional Educators of Tennessee, a non-union organization. He was among those who sent letters to the Senate, asking them to remove her from consideration. “Her personal business interests and possible conflicts could potentially influence educational decisions in ways that many found difficult to overlook.”

    Clarification: An earlier version of this story mischaracterized the role Penny Schwinn will take on in lieu of serving as the deputy education secretary. Schwinn will be taking on an advisory role at the Education Department.


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  • AI Runs on Data — And Higher Ed Is Running on Empty

    AI Runs on Data — And Higher Ed Is Running on Empty

    Let’s cut to it: Higher ed is sprinting toward the AI revolution with its shoelaces untied.

    Presidents are in boardrooms making bold declarations. Provosts are throwing out buzzwords like “machine learning” and “predictive modeling.” Enrollment and marketing teams are eager to automate personalization, deploy chatbots, and rewrite campaigns using tools like ChatGPT.

    The energy is real. The urgency is understandable. But there’s an uncomfortable truth institutions need to face: You’re not ready.

    Not because you’re not visionary. Not because your teams aren’t capable. But because your data is a disaster.

    AI is not an easy button

    Somewhere along the way, higher ed started treating AI like a miracle shortcut — a shiny object that could revolutionize enrollment, retention, and student services overnight.

    But AI isn’t a magic wand. It’s more like a magnifying glass, exposing what’s underneath.

    If your systems are fragmented, your records are outdated, and your departments are still hoarding spreadsheets like it’s 1999, AI will only scale the chaos. It won’t save you – it’ll just amplify your problems.

    When AI goes sideways

    Take the California State University system. They announced their ambition to become the nation’s first AI-powered public university system. But after the headlines faded, faculty across the system were left with more questions than answers. Where was the strategy? Who was in charge? What’s the plan?

    The disconnect between vision and infrastructure was glaring.

    Elsewhere, institutions have already bolted AI tools onto outdated systems, without first doing the foundational work. The result? Predictive models that misidentify which students are at risk. Dashboards that contradict themselves. Chatbots that confuse students more than they support them.

    This isn’t an AI failure. It’s a data hygiene failure.

    You don’t need hype — You need hygiene

    Before your institution invests another dollar in AI, ask these real questions:

    • Do we trust the accuracy of our enrollment, academic, and financial data?
    • Are we still manually wrangling CSVs each month just to build reports?
    • Do our systems speak the same language, or are they siloed and outdated?
    • Is our data governance robust enough to ensure privacy, security, and usefulness?
    • Have we invested in the unglamorous but essential work (e.g., integration pipelines, metadata management, and cross-functional alignment)?

    If the answer is “not yet,” then congratulations — you’ve found your starting point. That’s your AI strategy.

    Because institutions that are succeeding with AI, like Ivy Tech Community College, didn’t chase the trend. They built the infrastructure. They did the work. They cleaned up first.

    What true AI readiness looks like (a not-so-subtle sales pitch)

    Let’s be honest: there’s no shortage of vendors selling the AI dream right now. Slick demos, lofty promises, flashy outcomes. But most of them are missing the part that actually matters — a real, proven plan to get from vision to execution.

    This is where Collegis is different. We don’t just sell transformation. We deliver it. Our approach is grounded in decades of experience, built for higher ed, and designed to scale.

    Here’s how we help institutions clean up the mess and build a foundation that makes AI actually work:

    Connected Core®: Your data’s new best friend

    Our proprietary Connected Core solution connects systems, eliminates silos, and creates a single source of truth. It’s the backbone of innovation — powering everything from recruitment to reporting with real-time, reliable data.

    Strategy + AI alignment: Tech that knows where it’s going

    We don’t just implement tools. We align technology to your mission, operational goals, and student success strategy. And we help you implement AI ethically, with governance frameworks that prioritize transparency and accountability.

    Analytics that drive action

    We transform raw data into real insights. From integration and warehousing to dashboards and predictive models, we help institutions interpret what’s really happening — and act on it with confidence.

    Smarter resource utilization

    We help you reimagine how your institution operates. By identifying inefficiencies and eliminating redundancies, we create more agile, collaborative workflows that maximize impact across departments.

    Boosted conversion and retention

    Our solutions enable personalized student engagement, supporting the full lifecycle from inquiry to graduation. That means better conversion rates, stronger persistence, and improved outcomes.

    AI wins when the infrastructure works

    Clean data isn’t a project — it’s a prerequisite. It’s the thing that makes AI more than a buzzword. More than a dashboard. It’s what turns hype into help.

    And when you get it right, the impact is transformational.

    “The level of data mastery and internal talent at Collegis is some of the best-in-class we’ve seen in the EdTech market. When you pair that with Google Cloud’s cutting-edge AI innovation and application development, you get a partnership that can enable transformation not only at the institutional level but within the higher education category at large.”

    — Brad Hoffman, Director, State & Local Government and Higher Education, Google

    There are no shortcuts to smart AI

    AI can only be as effective as the foundation it’s built on. Until your systems are aligned and your data is trustworthy, you’re not ready to scale innovation.

    If you want AI to work for your institution — really work — it starts with getting your data house in order. Let’s build something that lasts. Something that works. Something that’s ready.

    Curious what that looks like? Let’s talk. We’ll help you map out a real, achievable foundation for AI in higher ed.

    You stuck with me to the end? I like you already! Let’s keep the momentum going. If your wheels are turning and you’re wondering where to start, our Napkin Sketch session might be the perfect next step. It’s a fast, collaborative way to map out your biggest data and tech challenges—no pressure, no sales pitch, just a conversation. Check it out!

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • DfE and OfS are running out of road on regulating a “free market” effectively

    DfE and OfS are running out of road on regulating a “free market” effectively

    On The Wonkhe Show, Public First’s Jonathan Simons offers up a critique of the way the higher education sector has been organised in recent years.

    He says that despite being more pro-market than most, he’s increasingly come to the view that the sector needs greater stewardship.

    He says that the theory of change embedded in the Higher Education and Research Act 2017 – that we should have more providers, and that greater choice and contestability and composition will raise standards – has worked in some instances.

    But he adds that it is now “reasonably clear” that the deleterious side effects of it, particularly at a time of fiscal stringency, are “now not worth a candle”:

    If we as a sector don’t start to take action on this, then the risk is that somebody who is less informed, just makes a judgment? And at the stroke of a ministerial pen, we have no franchising, or we have a profit cap, or we have student number controls. Like that is a really, really bad outcome here, but that is also the outcome we are hurtling towards, because at some point government is going to say we don’t like this and we’re just going to stop it overnight.

    Some critiques of marketisation are really just critiques of massification – and some assume that we don’t have to worry about whether students actually want to study something at all. I don’t think those are helpful.

    But it does seem to be true that the dominant civil service mindset defaults to regulated markets with light stewardship as the only way to organise things.

    Civil servants often assume that new regulatory mechanisms and contractual models can be fine-tuned to deliver better outcomes over time. But the constant tweaking of market structures leads to instability and policy churn – and bad actors nip around the complexity.

    Much of Simons’ critique was about the Sunday Times and the franchising scandal. But meanwhile, across the sector, something else is happening.

    Another one

    Underneath daily announcements on redundancies, senior managers and governing bodies are increasingly turning to data analytics firms to inform their academic portfolios.

    The advice is relatively consistent – close courses with low market share and poor demand projections, maintain and grow those showing high share or significant growth potential.

    But when every university independently follows that supposedly rational strategy, there’s a risk of stumbling into a classic economic trap – a prisoner’s dilemma where individual optimisation leads to collective failure.

    The prisoner’s dilemma, a staple of economic game theory, runs like this. Two prisoners, unable to communicate, have to decide whether to cooperate with each other or defect. Each makes the decision that seems best for their individual circumstance – but the outcome is worse for both than if they had cooperated.

    I witnessed it unfold a couple of weeks ago. On a Zoom call, I watched four SU officers (under the Chatham House rule, obvs) from the same region simultaneously share that their university was planning to expand their computer science provision while quietly admitting they were “reviewing the viability” of their modern languages departments.

    It did sound like, on probing, that their universities were all responding to the same market intelligence, provided by the same consultancies, using the same metrics.

    Each university, acting independently and rationally to maximise its own market position, makes decisions that seem optimal when viewed in isolation. Close the underperforming philosophy department. Expand the business school. Withdraw from modern languages. Double down on computer science.

    But when every university follows the same market-share playbook, the collective result risks the sector becoming a monoculture, with some subjects vanishing from entire regions or parts of the tariff tables – despite their broader societal value.

    The implications of coordination failure aren’t just theoretical – they are reshaping the physical and intellectual geography of education in real time.

    Let’s imagine three post-92 universities in the North East and Yorkshire each offered degrees in East Asian languages, all with modest enrolment. Each institution, following market share analysis, determines that the subject falls below their viability threshold of 40 students per cohort. Acting independently, all three close their departments, creating a subject desert that now forces students in the region to relocate hundreds of miles to pursue their interest.

    The spatial mismatch of Hotelling’s Location Model means students having to travel further or relocate entirely – disproportionately affecting those from lower-income backgrounds.

    And once a subject disappears from a region, bringing it back becomes extraordinarily difficult. Unlike a coffee shop that can quickly return to a high street when demand reappears, universities face significant barriers to re-entry. The sunk costs of hiring specialist staff, establishing facilities, securing accreditation, and rebuilding reputation create path dependencies that lock in those decisions for generations.

    The Matthew effect and blind spots

    Market-driven restructuring doesn’t affect all providers equally. Higher education in the UK operates as a form of monopolistic competition, with stratified tiers of universities differentiated by reputation, research intensity, and selectivity.

    The Matthew effect – where advantages accumulate to those already advantaged – means that elite universities with strong brands and secure finances can maintain niche subjects even with smaller cohorts.

    Meanwhile universities lower in the prestige hierarchy – often serving more diverse and less privileged student populations – find themselves disproportionately pressured to cut anything deemed financially marginal.

    Elite concentration means higher-ranking universities are likely to become regional monopolists in certain subjects – reducing accessibility for students who can’t meet their entry requirements.

    Are we really comfortable with a system where studying philosophy becomes the preserve of those with the highest A-level results, while those with more modest prior attainment are funnelled exclusively toward subjects deemed to have immediate market value?

    Markets are remarkable mechanisms for allocating resources efficiently in many contexts. But higher education generates significant positive externalities – benefits that extend beyond the individual student to society at large. Knowledge spillovers, regional economic development, civic engagement, and cultural enrichment represent value that market signals alone fail to capture.

    Market failure is especially acute for subjects with high social utility but lower immediate market demand. Philosophy develops critical thinking capabilities essential for a functioning democracy. Modern languages facilitate international cooperation. Area studies provide crucial cultural competence for diplomacy and global business. And so on.

    When market share becomes a dominant decision criterion, broader societal benefits remain invisible on the balance sheet. The market doesn’t price in what we collectively lose when the last medieval history department in a region closes, or when the study of non-European languages becomes accessible only to those in London and Oxbridge.

    And market analysis often assumes static demand curves – failing to account for latent demand – students who might have applied had a subject remained available in their region.

    Demand for higher education isn’t exogenous – it’s endogenously shaped by availability itself. You can’t desire what you don’t know exists. Hence the huge growth in franchised Business Degrees pushed by domestic agents.

    Collective irrationality

    What’s rational for an individual university becomes irrational for the system as a whole. Demand and share advice makes perfect sense for a single institution seeking to optimise its portfolio. But when universally applied, it creates what economists call aggregate coordination failure – local optimisations generating system-wide inefficiencies.

    The long-term consequences extend beyond subject availability. Regional labour markets may face skill shortages in key areas. Cultural and intellectual diversity diminishes. Social mobility narrows as subject access becomes increasingly determined by prior academic advantage. The public good function of universities – to serve society broadly, not just commercially viable market segments – erodes.

    But the consequences of market-driven strategies extend beyond immediate subject availability. If we look at long-term societal impacts, we end up with a diminished talent pool in crucial but less popular fields – from rare languages to theoretical physics – creating intellectual gaps that can take generations to refill.

    An innovative economy – which thrives on unexpected connections between diverse knowledge domains – suffers when some disciplines disappear from regions or become accessible only to the most privileged students.

    Imagine your small but vibrant Slavic studies department closes following the kind of market share analysis I’ve explained – you lose not just courses but cross-disciplinary collaborations that generate innovative research projects. Your political science colleagues suddenly lacked crucial language expertise during the Ukraine crisis. Your business school’s Eastern European initiatives withered. A national “Languages and Security” project will boot you out as a partner.

    Universities don’t compete on price but on quality, reputation, and differentiation. It creates a market structure where elite institutions can maintain prestige by offering subjects regardless of immediate profitability, while less prestigious universities face intense pressure to focus only on high-demand areas.

    In the past decade, some cross-subsidy and assumptions that the Russell Group wouldn’t expand disproportionately helped. But efficiency has done what efficiency always does.

    Both of the assumptions are now gone – the RG returning to the sort of home student numbers it was forced to take when the mutant algorithm inflated A-Levels in 2020.

    Efficiency in market terms – optimising resources to meet measurable demand – conflicts directly with EDI and A&P goals like fair access and diverse provision. A system that efficiently “produces” large numbers of business graduates in large urban areas while eliminating classics, philosophy, and modern languages might satisfy immediate market metrics while failing dramatically at broader social missions.

    And that’s all made harder when, to save money, providers are reducing elective and pathway choice rather than enhancing it.

    Choice and voice

    When we visited Maynooth University last year we found structures that allow students to “combine subjects across arts and sciences to meet the challenges of tomorrow.” It responds to what we know about Gen Z demands for interdisciplinary opportunities and application – and allows research-active academics to exist where demands for full, “headline” degrees in their field are low.

    In Latvia recently, the minister demanded, and will now create the conditions to require, that all students be able to accrue some credit in different subjects in different institutions – partly facilitated by a kind of domestic Erasmus (responding in part to a concern about the emigration caused by actual Erasmus).

    Over in Denmark, one university structures its degrees around broad disciplinary areas rather than narrowly defined subjects. Roskilde maintains intellectual diversity while achieving operational efficiency – interdisciplinary foundation years, project-based learning that integrates multiple disciplines, and a streamlined portfolio of just five undergraduate degrees.

    As one student said when we were there:

    The professors teaching the classes at other universities feel a need to make their little modules this or that, practical or applied as well as grounded in theory. Here they don’t have that pressure.

    And if it’s true that we’re trapped in a reductive binary between lumbering, statist public services on the one hand, and lean, mean private innovative operators on the other, the false dichotomy paralyses our ability to imagine alternative approaches.

    As I note here, in the Netherlands there’s an alternative via its “(semi)public sector” framework, which integrates public interest accountability with institutional autonomy. Dutch universities operate with clear governance standards that empower stakeholders, mandate transparency, enforce quality improvement, and cap senior staff pay – all while receiving substantial public investment. It recognises that universities are neither purely market actors nor government departments, but entities with distinct public service obligations.

    When Belgian student services operate through distinct governance routes with direct student engagement, or when Norwegian student welfare is delivered through regional cooperative organisations, we see alternatives to both market competition and centralised planning.

    They suggest that universities could maintain subject diversity and geographical access not through either unfettered market choice or central planning mandates, but through governance structures that systematically integrate the voices of students, staff, and regional stakeholders into portfolio decisions. The prisoner’s dilemma is solved not by altering individual incentives alone, but by fundamentally reimagining how decisions are made.

    Other alternatives include better-targeted funding initiatives for strategically important subjects regardless of market demand, proper cross-institutional collaboration where universities collectively maintain subject breadth, regulatory frameworks that actually incentivise (rather than just warn against extremes in removing) geographical distribution of specialist provision, new metrics for university performance beyond enrolment and immediate graduate employment and better information for prospective students about long-term career pathways and societal value when multiple subject areas are on the degree transcript.

    Another game to play

    Game theory suggests that communication, coordination, and changing the incentive structure can transform the outcome.

    First, we need policy interventions that incentivise the public good nature of higher education, rather than just demand minimums in it. Strategic funding for subjects – and crucially, minor pathways or modules – that are deemed nationally important, regardless of their current market demand, can maintain intellectual infrastructure. Incentives for regional subject provision might ensure geographical diversity.

    Universities will need to stop using CMA as an excuse, and develop cooperative rather than competitive strategies. Regional consortia planning, subject-sharing agreements, and collaborative provision models are in the public interest, and will maintain breadth while allowing individual institutions to develop distinctive strengths.

    Flexible pathways, shared core skills, interdisciplinary integration – all may prove more resilient against market pressures than narrowly defined single-subject degrees. They allow universities to maintain intellectual diversity while achieving operational efficiency. And they’re what Gen Z say they want. Some countries’ equivalents of QAA subject benchmarking statements have 10, or 15, with no less choice of pathways across and within them. In the UK we somehow maintain 59.

    At the sector level, collaborative governance structures that overcome the coordination failure means resource-sharing for smaller subjects, and student mobility within and between regions even for those we might consider as “commuter students”.

    OfS’ regulatory framework could be reformed to incentivise and reward collaboration rather than focusing primarily on institutional competition and financial sustainability. Funding could reintroduce targeted support for strategically important subjects, informed by decent mapping of subject (at module level) deserts and cold spots.

    Most importantly, universities’ governing instruments should be reformed to explicitly recognise their status as “(semi)public sector bodies” with obligations beyond institutional self-interest – redefining success not as market share growth but as contributing to an accessible, diverse, and high-quality higher education system that serves both individual aspirations and collective needs.

    Almost every scandal other than free speech – from VC pay to gifts inducements, from franchising fraud to campus closures, from grade inflation to international agents – is arguably one of the Simons’ deleterious side effects, which are collectively rapidly starting to look overwhelming. Even free speech is said by those who think there’s a problem to be caused by “pandering” to student consumers.

    Universities survive because they serve purposes beyond market demands. They preserve and transmit knowledge across generations, challenge orthodoxies, generate unanticipated innovations, and prepare citizens for futures we can’t yet imagine.

    If they respond solely to market signals, the is risk losing what makes them distinctive and valuable. That requires bravery – seeing beyond the apparent rationality of individual market optimisation to recognise the collective value of a diverse, accessible, and geographically distributed higher education sector.

    It doesn’t mean running provision that students don’t want to study – but it does mean actively promoting valuable subjects to them if they matter, the government intervening to signal that quality can (and does) exist outside of the Russell Group, and it means structuring degrees such that some subjects and specialisms can be studied as components if not the title on the transcript.

    It also very much requires civil servants and their ministers to wean themselves off the dominant orthodoxy of regulated markets as being the best or only way to do stuff.

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  • Running a Workshop: Guidelines for Engagement and Impact – Faculty Focus

    Running a Workshop: Guidelines for Engagement and Impact – Faculty Focus

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  • Running a Workshop: Guidelines for Engagement and Impact – Faculty Focus

    Running a Workshop: Guidelines for Engagement and Impact – Faculty Focus

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  • Time Is Running Out: Help Your Employees Navigate the Special PSLF Waiver – CUPA-HR

    Time Is Running Out: Help Your Employees Navigate the Special PSLF Waiver – CUPA-HR

    by CUPA-HR | August 24, 2022

    On Oct. 6, 2021, the U.S. Department of Education announced a change to the Public Service Loan Forgiveness (PSLF) program rules for a limited time as a result of the COVID-19 national emergency. Millions of non-profit and government employees have federal student loans and may now be eligible for loan forgiveness or additional credit through the limited PSLF waiver. But they need to act fast. The special waiver expires October 31, 2022.

    Here are several resources for HR professionals who want to get the word out to employees before the opportunity passes.

    Learn More and Get Tips for Educating Employees

    In June, CUPA-HR hosted the webinar, Helping Employees Understand and Navigate the Public Service Loan Forgiveness (PSLF) Program, where Department of Education representative Ashley Harrington shared details about the program and how HR can help guide employees through the necessary processes to achieve loan forgiveness. The recorded webinar is available for viewing any time.

    Explore the Department of Education’s Employer Toolkit

    The Department of Education’s PSLF waiver toolkit is a comprehensive resource that features a PSLF fact sheet, sample social media posts and email templates HR can use to spread the word to campus employees.

    Direct Employees to the Borrower Site

    For a clear explanation of the program and a simple step-by-step process to determine who is eligible for the program, direct employees to the Federal Student Aid website.

     



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