Educators should build a classroom culture that values learning over compliance
5 practical ways to integrate AI into high school science
A new era for teachers as AI disrupts instruction
For more news on AI and assessments, visit eSN’s Digital Learning hub
In recent years, the rise of AI technologies and the increasing pressures placed on students have made academic dishonesty a growing concern. Students, especially in the middle and high school years, have more opportunities than ever to cheat using AI tools, such as writing assistants or even text generators. While AI itself isn’t inherently problematic, its use in cheating can hinder students’ learning and development.
More News from eSchool News
Many math tasks involve reading, writing, speaking, and listening. These language demands can be particularly challenging for students whose primary language is not English.
As a career and technical education (CTE) instructor, I see firsthand how career-focused education provides students with the tools to transition smoothly from high school to college and careers.
As technology trainers, we support teachers’ and administrators’ technology platform needs, training, and support in our district. We do in-class demos and share as much as we can with them, and we also send out a weekly newsletter.
Math is a fundamental part of K-12 education, but students often face significant challenges in mastering increasingly challenging math concepts.
Throughout my education, I have always been frustrated by busy work–the kind of homework that felt like an obligatory exercise rather than a meaningful learning experience.
During the pandemic, thousands of school systems used emergency relief aid to buy laptops, Chromebooks, and other digital devices for students to use in remote learning.
Education today looks dramatically different from classrooms of just a decade ago. Interactive technologies and multimedia tools now replace traditional textbooks and lectures, creating more dynamic and engaging learning environments.
There is significant evidence of the connection between physical movement and learning. Some colleges and universities encourage using standing or treadmill desks while studying, as well as taking breaks to exercise.
This story was originally published by Chalkbeat. Sign up for their newsletters at ckbe.at/newsletters. In recent weeks, we’ve seen federal and state governments issue stop-work orders, withdraw contracts, and terminate…
English/language arts and science teachers were almost twice as likely to say they use AI tools compared to math teachers or elementary teachers of all subjects, according to a February 2025 survey from the RAND Corporation.
Streamlining school communication empowers all district stakeholders
The dos and don’ts of parent-educator communication
Female district leaders target back-to-school priorities
For more on school communication, visit eSN’s Educational Leadership hub
As technology trainers, we support teachers’ and administrators’ technology platform needs, training, and support in our district. We do in-class demos and share as much as we can with them, and we also send out a weekly newsletter. We coordinate a lot of different training sessions across our many different platforms, and support principals during staff meetings and on professional development days.
More News from eSchool News
Many math tasks involve reading, writing, speaking, and listening. These language demands can be particularly challenging for students whose primary language is not English.
As a career and technical education (CTE) instructor, I see firsthand how career-focused education provides students with the tools to transition smoothly from high school to college and careers.
In recent years, the rise of AI technologies and the increasing pressures placed on students have made academic dishonesty a growing concern. Students, especially in the middle and high school years, have more opportunities than ever to cheat using AI tools.
Math is a fundamental part of K-12 education, but students often face significant challenges in mastering increasingly challenging math concepts.
Throughout my education, I have always been frustrated by busy work–the kind of homework that felt like an obligatory exercise rather than a meaningful learning experience.
During the pandemic, thousands of school systems used emergency relief aid to buy laptops, Chromebooks, and other digital devices for students to use in remote learning.
Education today looks dramatically different from classrooms of just a decade ago. Interactive technologies and multimedia tools now replace traditional textbooks and lectures, creating more dynamic and engaging learning environments.
There is significant evidence of the connection between physical movement and learning. Some colleges and universities encourage using standing or treadmill desks while studying, as well as taking breaks to exercise.
This story was originally published by Chalkbeat. Sign up for their newsletters at ckbe.at/newsletters. In recent weeks, we’ve seen federal and state governments issue stop-work orders, withdraw contracts, and terminate…
English/language arts and science teachers were almost twice as likely to say they use AI tools compared to math teachers or elementary teachers of all subjects, according to a February 2025 survey from the RAND Corporation.
BOSTON (March 31, 2025) – In recent months, almost 2,000 schools and districts have purchased or renewed licenses for Lexia English Language Development (Lexia English) fromLexia, aCambium Learning Group brand. Using powerful speech recognition technology, the program supports students in grades K-6 to build their linguistic confidence in academic English.
“More than 162,000 students and 77,000 educators at 7,400 schools used the program during the 2024 school year. In addition, those students practiced academic conversations 4.3 million times in the program,” said Lexia President, Nick Gaehde. “The numbers show just how much students and educators have needed access to a culturally responsive language learning solution.”
One of those educators who used the program is Lynmara Colón, the director of Student Opportunity and Multilingual Services at Prince William County Schools in Virginia. After a pilot, the district has allowed individual middle and elementary schools to purchase Lexia English during the 2024-2025 school year. Prince William County Schools serves more than 20,000 English learners who speak 140 languages. “We are the 10th most diverse district in the nation,” Colón said. “But when I try to find tools for diverse students, there’s not a lot that meets the specific needs of the student population we serve.”
Colón noted that the program had boosted student growth to the point of reducing her worries about providing staff with a high-quality tool focused on helping Emergent Bilingual students. She expressed appreciation for the way the program helps her forecast and make sense of language acquisition data. “With Lexia, I can have visibility into how they’re doing with language comprehension,” she said. “I always know to expect the best from our Lexia partners. I have high expectations, and they never disappoint.”
Lexia English’s approach to English language learning is to empower emergent bilinguals by honoring their heritage languages and offering culturally responsive, adaptive learning pathways to foster academic and linguistic growth. Seventeen characters with diverse backgrounds help students practice speaking skills by engaging with content in academic subjects such as math, science, social studies, and general knowledge.
Gaehde concluded, “With Lexia English, educators can celebrate multilingualism in the classroom, providing students with the tools to succeed in both English language development and overall academic achievement.”
About Lexia
Lexia®, a Cambium Learning® Group brand, is transforming literacy education, driving change in 1 of every 3 school districts across the United States. For more than 40 years, Lexia has been a thought leader in literacy education, delivering award-winning, research-based solutions grounded in the science of reading. With a full spectrum of offerings, including professional learning, curriculum, and embedded assessment tools, Lexia provides educators with Structured Literacy solutions that are proven effective and designed to drive meaningful literacy outcomes. By empowering educators with unparalleled ease of use and the knowledge and tools they need, Lexia helps more students unlock their potential to read, write, and speak with confidence. For more information, visit lexialearning.com.
About Cambium Learning Group
Cambium Learning Group is the education essentials company, providing award-winning education technology and services for K-12 educators and students. With an intentional collection of respected global brands, Cambium serves as a leader, helping millions of educators and students feel more seen, valued, and supported every day. In everything it does, the company focuses on the elements that are most essential to the success of education, delivering simpler, more certain solutions that make a meaningful difference right now.
To learn more, visit www.cambiumlearning.com or follow Cambium onFacebook,LinkedIn, andX. The Cambium family of brands includes: Cambium Assessment®, Lexia®, Learning A-Z®, ExploreLearning®, and Time4Learning®.
eSchool Media staff cover education technology in all its aspects–from legislation and litigation, to best practices, to lessons learned and new products. First published in March of 1998 as a monthly print and digital newspaper, eSchool Media provides the news and information necessary to help K-20 decision-makers successfully use technology and innovation to transform schools and colleges and achieve their educational goals.
More than 17,400 high school seniors last fall got the sweetest news any anxious student can get: Congratulations, because of your high school GPA, you’re automatically admitted to one of 10 California State University campuses of your choice — and they’re all relatively affordable.
Even with less than a week to go before the campuses wrap their final decisions about whom to admit, a pilot program focusing on Riverside County is already showing that more students have been admitted from the county than last year, about 10,600 so far in 2025 compared to last year’s roughly 9,800.
The pilot builds on Cal State’s efforts to enroll more students and works like this: High school seniors receive a notice in the mail that they’re automatically admitted as long as they maintain their grades, finish the 15 mandatory courses necessary for admission to a Cal State, and complete an admissions form to claim their spot at a campus. Cal State was able to mail the notices because it signed an agreement with the Riverside County Office of Education that gave the university eligible students’ addresses.
Now in the program’s first year, Cal State joins other public universities across the country in a growing national movement to automatically admit eligible students. From November through January, Cal State informed students they were accepted to the 10 campuses. To claim a spot, students needed to go online and pick at least one campus.
If past admissions and enrollment trends hold, Cal State as a system will educate hundreds of more students, all from Riverside, than they would have without the pilot. That’d be a boon for a system that prides itself on its affordability and motto that it’s the people’s university; Cal State admits a far higher percentage of students than the University of California. It also could serve as a much-needed budget boost from the extra tuition revenue those students bring, especially at campuses with sinking enrollment.
Eight campuses — Channel Islands, Chico, East Bay, Humboldt, Maritime Academy, Monterey Bay, San Francisco, and Sonoma — are so under-enrolled that Cal State is pulling some of their state revenues to send to campuses that are still growing. Cal Maritime is soon merging with another campus because of its perilous finances. The pilot also includes the two closest campuses to the county, San Bernardino and San Marcos.
The system chose Riverside County because all of its public high school students were already loaded onto a state data platform that can directly transmit student grades to Cal State — a key step in creating automatic admissions. Riverside is also “ethnically and economically representative of the diversity of California — many of the students the CSU is so proud to serve,” a spokesperson for the system, Amy Bentley Smith, wrote in an email.
At Heritage High School, a public school in Riverside County, the pilot encouraged students who previously didn’t even consider attending a public four-year university to submit the automatic admission forms to a Cal State.
Silvia Morales, a 17-year-old senior at Heritage, got an automatic admissions letter. “I was pretty set on going to community college and then transferring, because I felt like I wasn’t ready for the four-year commitment to a college,” she said.
Even with a 3.0 GPA, higher than the 2.5 GPA Cal State requires for admission, she nearly didn’t submit the forms to secure her admission until early January. That’s well past the standard Nov. 30 admissions deadline.
It wasn’t until her counselor, Chris Tinajero, pulled her into a meeting that she decided to opt into the pilot. “I went through the sales pitch like, ‘Hey, you get this guaranteed admission, you’re an amazing student,’” he recounted.
The pitch worked. Though Cal State sent a physical pamphlet and her high school also emailed her about the pilot, “I wasn’t really paying attention,” Morales said. She needed an adult she trusted at the school to persuade her that the applications were worth the effort, she said.
Morales applied to three Cal State campuses in the pilot plus two outside the program that were still accepting late applications — Chico, Humboldt, Los Angeles, Northridge and San Bernardino. She got into each one, she said.
Her parents are “proud of me because I want to go to college,” Morales said. Neither went to college, she added.
Final enrollment figures won’t be tallied until August, including how many of the students admitted through the pilot attended one of the 10 campuses. But the system’s chancellor’s office is already planning to replicate the pilot program in a Northern California county, which will be named sometime in April, Cal State officials said.
A bill by Christopher Cabaldon, a state senator and Democrat from Napa, would make automatic enrollment to Cal State for eligible students a state law. The bill hasn’t been heard in a committee yet.
A boost in application numbers
Of the 17,000 students who received an invitation to secure their automatic admissions, about 13,200 submitted the necessary forms. That’s about 3,000 more students who applied from the county than last year.
Those who otherwise wouldn’t have applied to a Cal State include students who were eyeing private colleges, said Melina Gonzalez, a counselor at Heritage who typically advises students who are already college-bound.
Nearby private colleges offer all students application fee waivers; at Cal State, typically only low-income students receive fee waivers. But the pilot provided each Cal State student one fee waiver worth $70, which was a draw to students and their parents who don’t qualify for the fee waiver but might struggle to pay.
Last year, 10 of the 100 senior students Gonzalez counseled didn’t apply to a Cal State. This application season, all her students submitted at least one Cal State application, she said.
“It was big, it was really cool, their eyes, they were so excited,” she said of the automatically admitted students. “They would come in and show me their letters.”
Parents called her asking if the pamphlet from Cal State was authentic. With guaranteed admission, some parents ultimately decided to pay for additional applications to campuses in the pilot, knowing it wasn’t in vain.
At Heritage, high school counselors reviewed Cal State’s provisional list of students eligible for the pilot to add more seniors, such as those who hadn’t yet completed the mandatory courses but were on track to do so.
Tinajero was also able to persuade some students who hadn’t completed all the required courses for Cal State entry to take those, including online classes. Still, others with qualifying grades didn’t apply because they weren’t persuaded that a four-year university was for them. Tinajero sees program growth in the coming years, assuming Cal State continues with the pilot. Younger high school students who witnessed the fanfare of automatic admissions may take more seriously the need to pass the 15 required courses to be eligible for a Cal State or University of California campus, he said.
That’s part of Cal State’s vision for this pilot, said April Grommo, the system’s assistant vice chancellor of strategic enrollment management: Begin encouraging students to take the required courses in ninth grade so that by 11th and 12th grade they’re more receptive to applying to Cal State.
Pilot leads to more applications
The automatic admissions pilot is likely what explains the jump in overall applicants, said Grommo. “If you look at the historical numbers of Riverside County students that have applied to the CSU, it’s very consistent at 10,000, so there’s no other accelerator or explanation for the significant increase in the applications,” she said.
Some campuses in the pilot are probably going to see more students from Riverside County than others. The eight under-enrolled Cal State campuses each enrolled fewer than than 100 Riverside students as freshmen, a CalMatters review of 2024 admissions data show. Two enrolled fewer than 10 Riverside students as freshmen.
Cal State isn’t solely relying on past trends to enroll more students. Grommo cited research that suggests direct admissions programs are associated with increases in student enrollment, but not among low-income students, who are less familiar with the college-going process or have additional economic and family demands, like work and child care.
The quad at San Francisco State University in San Francisco on July 7, 2023. Photo by Semantha Norris, CalMatters
Even after students are admitted, some don’t complete key steps in the enrollment process, such as maintaining their grades in the second semester, completing registration forms to enroll, and paying deposits. Others, especially low-income students, have a change of heart over summer about attending college, which scholars call “summer melt.” Then there are the students who got into typically more selective campuses, such as at elite private schools and the University of California, and choose instead to go to those.
To prompt more students to actually enroll, Cal State officials in early March hosted two college fairs in Riverside County for students admitted through the pilot. About 2,600 students signed up to be bussed from their high schools to large venues, including the Riverside Convention Center, where they met with staff, alumni and current students from all 10 Cal State campuses participating in the program. Those were followed by receptions with students and parents.
Grommo said they maxed out capacity at both venues for the student events. While it’s common for individual campuses to host events for admitted students, it was a first for Cal State’s central office.
The event costs, physical mailers to students about their admissions guarantee, invitation to the college fairs and another flyer about the relative affordability of a Cal State cost the system’s central office around $300,000, Grommo estimates. But if the event moves the needle on students agreeing to attend a Cal State, the tuition revenue at the largely under-enrolled campuses alone would be a huge return on investment.
The effort is a far more targeted approach than another admissions outreach effort Cal State rolled out last fall to inform students who started but didn’t finish their college applications that they’re provisionally accepted, as long as they complete and send their forms. The notification went to 106,000 students and was the result of a $750,000 grant Cal State won from the Lumina Foundation, a major higher education philanthropy. The system will know by fall if this notification resulted in more students attending a Cal State.
But that was aimed at students who already applied. The Riverside pilot brings in students, like Morales, who wouldn’t have applied without the mailers and entreaties from counselors. She’s leaning toward picking Cal State San Bernardino for next fall. It’s close to home and an older cousin recently graduated who had a good experience there, she said.
Her next task? Working with her parents to complete the federal application for financial aid by April 2, the deadline for guaranteed tuition waivers for low- and middle-income students.
It’s possible that Cal State may take the direct admissions pilot statewide. All counties are required by state law to join the state-funded data system that Riverside is already a part of to electronically transmit students’ high school grades to Cal States and UCs. Doing so removes the need for schools to send campuses paper transcripts. The deadline for all counties to join the state data system is summer of 2026.
ORLANDO, Fla. — Florida Virtual School (FLVS) is partnering with the University of Florida (UF) and the Concord Consortium to introduce a groundbreaking year-long “Artificial Intelligence (AI) in Math” supplemental certification for FLVS middle and high school students enrolled in the school’s Flex option. FLVS instructors who teach Algebra 1 will lead this innovative program, teaching the online courses while also supplementing students’ learning with activities that build students’ understanding of math and AI concepts. FLVS students enrolled in Algebra 1 who elect to earn the certification will begin April 7.
The certification will introduce students to the foundational principles of AI that intersect with core math topics while offering insights into real-world applications, ethical considerations, and career opportunities in AI-related fields. By merging 21st-century technology with education, the program aims to boost students’ math skills, cultivate positive attitudes toward mathematics, and expose them to the rapidly evolving AI landscape.
“As a leader in online education for more than 27 years, Florida Virtual School is committed to being at the forefront of educational innovation,” said Dr. Louis Algaze, president and CEO of Florida Virtual School. “By partnering with the University of Florida and the Concord Consortium, we are equipping our students with essential math skills and the knowledge to navigate and succeed in an AI-enhanced world.”
The certification also includes a collaborative feedback loop between FLVS teachers and UF and Concord Consortium researchers. Teachers will provide critical insights into the online course structure and student outcomes, helping to refine and improve the certification’s effectiveness for future online learners.
“AI is revolutionizing industries worldwide, creating new opportunities,” said Jie Chao, project director at the Concord Consortium. “Our partnership with FLVS allows us to offer robust AI learning opportunities to students with limited access to such resources, bridging the educational gaps and preparing young people for an AI-powered future.”
FLVS teachers will also complete 40 hours of online professional development as part of the program. The training will include learning about specialized learning technologies designed to help visualize abstract math concepts and create interactive AI model explorations to ensure students engage with the AI development process in meaningful and dynamic ways.
FLVS Flex students who are either currently enrolled or are interested in taking Algebra 1 can now sign up for the “AI in Math” certification by filling out this survey. Students who complete the program as part of their FLVS math class will receive enrichment credit and the AI Literacy certificate issued by UF and the Concord Consortium.
About Florida Virtual School (FLVS)
At Florida Virtual School (FLVS), the student is at the center of every decision we make. For 27 years, our certified online teachers have worked one-on-one with students to understand their needs and ensure their success – with FLVS students completing 8.1 million semester courses since the school’s inception. As a fully accredited statewide public school district, Florida students in grades Kindergarten through 12 can enroll tuition-free in full-time and part-time online education options. With more than 200 effective and comprehensive courses, and over 80 fun and exciting clubs, FLVS provides families with a safe, reliable, and flexible education in a supportive environment. As a leading online education provider, FLVS also offers comprehensive digital learning solutions to school districts, from online courses that result in high student performance outcomes, to easy-to-use online platforms, staff training, and support. To learn more, visit our website.
eSchool Media staff cover education technology in all its aspects–from legislation and litigation, to best practices, to lessons learned and new products. First published in March of 1998 as a monthly print and digital newspaper, eSchool Media provides the news and information necessary to help K-20 decision-makers successfully use technology and innovation to transform schools and colleges and achieve their educational goals.
Are you an administrator or marketer at a small private school? If so, you likely face unique challenges in growing your school community. Unlike large institutions with extensive resources, your budget may be more limited, and your brand may not have the same level of recognition. Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility. Your marketing strategy should spotlight the unique selling points that differentiate your private school from other institutions.
How do you market a small private school? Traditional outbound marketing methods, such as print ads and direct mail, are costly and less effective in today’s digital market. Instead, try inbound marketing, a group of strategies that offer a cost-efficient and impactful way to attract, engage, and retain families interested in your school. Keep reading to explore ten effective private school marketing ideas that will grow your community.
Struggling with enrollment?
Our expert digital marketing services can help you attract and enroll more students!
What Is Inbound Marketing and Why Is It Ideal for Private Schools Like Yours?
Inbound marketing is a strategy that focuses on attracting prospective families to your school through valuable content, SEO, social media engagement, and other digital efforts. Instead of pushing advertisements onto audiences who may not be interested, inbound marketing creates meaningful connections with families actively looking for the right educational institution.
If you’re wondering how to market a new private school using inbound strategies, remember that the key is to build trust and provide the right information at the right time. Parents today research extensively before choosing a school for their children. Though many outbound strategies remain relevant today, namely to increase visibility, offer useful content, address concerns, and showcase your school’s strengths. Inbound marketing can position your institution as the best choice. Now, let’s explore specific ways that you can grow your private school community.
Source: HEM
10 Proven Inbound Marketing Strategies for Private Schools
Incorporating these tactics into your marketing strategy can reach your target audience, create relationships by providing value, and incite desired action. An effective private school marketing campaign combines several, if not all, of the techniques discussed below. If any are missing from your current plan, now’s the time to start implementing them!
1. Create a High-Quality, SEO-Optimized Website
Your website is the foundation of your school marketing strategy. It must be visually appealing, easy to navigate, and optimized for search engines. Parents should find essential information, such as tuition, curriculum, testimonials, and admissions requirements quickly and effortlessly. A well-structured website should include dedicated pages for admissions, academic programs, extracurricular activities, and student life.
Ensuring mobile responsiveness and fast load speeds will improve user experience and increase engagement. Incorporating multilingual and culturally adapted content can expand your reach, particularly if you’re targeting international students. Regularly updating your website with blog posts, news, and event details ensures prospective parents see a dynamic, engaged school community.
Example: Are you trying to expand your private school community beyond borders? If so, you’ll want to borrow this effective SEO technique from Crimson Global Academy. Below, you’ll see that they’ve tailored their site content to different countries and used subdirectories in their URLs.
Using sub-directories (/uk/, /ca/) signals to search engines that the content is tailored for a specific region. Google prioritizes localized content in search results, meaning parents and students searching for private schools in their home country are more likely to find your institution.
The benefits of this SEO strategy are far-reaching. They include broadened international reach, higher performance in multilingual searches, and higher click-through rates due to relevance.
Source: Crimson Global Academy
2. Develop Engaging Blog Content
A well-crafted blog is a valuable resource for current and prospective families, positioning your school as a thought leader in education. By publishing informative and engaging content, you can address parents’ most pressing concerns, showcase student success stories, and highlight what makes your school unique.
For example, you can write about how to help children transition to a new school successfully by offering expert advice and real-life experiences from parents and students. Another great topic is discussing the benefits of small class sizes and how they enhance student learning, highlighting the personalized attention and academic advantages your school provides.
You can also explore how your school’s curriculum prepares students for future success in higher education and beyond, showcasing testimonials from alumni who have excelled. Additionally, sharing success stories from students and faculty can illustrate the positive impact of your educational programs.
Finally, providing a step-by-step guide for parents navigating the private school admissions process can ease their concerns and position your school as a supportive and transparent institution. Consistently publishing high-quality blog posts improves search engine rankings, making your school more visible to families searching for private education options.
Example: The Great Lakes College of Toronto publishes blogs relevant to their prospects – students from all over the world interested in attending prestigious Canadian universities. With their target audience in mind, GLCT creates content that provides value. For example, learning tips for ESL learners, how to prepare for Canadian universities, and much more. Make sure your blog content aligns with your site visitors’ needs and provides valuable information.
Source: Great Lakes College of Toronto
3. Leverage Social Media Marketing
Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for building community and engagement. Your school can foster stronger connections with prospective and current families by posting student achievements, behind-the-scenes content, and faculty highlights.
Live Q&A sessions can address frequently asked questions about your school’s programs and admission process. Hosting interactive polls, student takeovers, and parent testimonials can increase engagement and trust.
Additionally, investing in paid social media advertising can expand your school’s reach to target families actively searching for private school options. Schools can also create private Facebook groups for prospective and current parents, providing a space for questions and engagement.
Example: This Instagram post from CLS West Covina highlights the strength of the school community. In addition to academic excellence, your private school should highlight other features of the student experience that contribute positively to learning, such as extracurricular activities, a nurturing environment, community involvement, global awareness, and more. Social media remains the perfect stage for your school’s unique selling points.
Source: CLS West Covina | Instagram
4. Implement a Lead Nurturing Email Campaign
Once a prospective family expresses interest, it’s essential to maintain communication through well-crafted email campaigns. Personalized drip campaigns can guide them through enrolling, providing timely information about your school, key deadlines, and success stories from current students.
Automated email sequences can include welcome emails, event reminders for open houses, and curriculum overviews. A segmented approach, where emails are tailored to different stages of the admission journey, can significantly improve conversion rates. Sending personalized content based on user interaction, such as downloadable brochures, testimonials, and exclusive invitations, keeps families engaged throughout the decision-making process.
5. Use Video Marketing to Showcase Your School’s Culture
Video content is one of the most effective ways to give prospective families an immersive experience of your school. Creating high-quality video tours, faculty introductions, and student testimonials can provide a dynamic look into daily life at your institution. Highlighting classroom environments, extracurricular activities, and real-world student experiences can create an emotional connection with families.
Short-form videos on platforms like Instagram Reels and TikTok can help boost engagement among younger audiences, while long-form content on YouTube and your website can provide in-depth insights. Hosting live virtual tours where prospective families can ask real-time questions enhances engagement.
6. Optimize Your Google My Business Profile
Many parents start their search for private schools on Google. A fully optimized Google My Business profile ensures your school appears in local search results with accurate contact details, reviews, and images. Encouraging satisfied parents to leave positive reviews can significantly enhance your school’s online reputation.
Regularly updating your profile with recent photos, upcoming events, and engaging posts can make your school stand out among competitors. Answering common parent inquiries directly on your profile, such as tuition costs and curriculum highlights, helps streamline decision-making. Additionally, responding promptly to positive and negative reviews demonstrates strong community engagement and builds trust with prospective families.
Example: This is what your private school looks like in search results when you optimize your Google My Business account. This essential feature provides an easily digestible snapshot of your institution, presents a professional image to web users, and makes it much easier for your target audience to find you.
Source: Groton School | Google
7. Host Virtual and In-Person Open Houses
In today’s digital landscape, virtual open houses offer a convenient way for parents to learn about your school from anywhere. In-person tours and interactive virtual sessions cater to a broader audience while answering common questions in real time.
A well-structured open house should include live presentations from school leaders, faculty members, and current students who can share their experiences. Offering breakout sessions for different grade levels or programs allows parents to focus on the most relevant aspects of your school.
Additionally, incorporating Q&A panels, video tours of classrooms and facilities, and even virtual meet-and-greet opportunities with teachers can help prospective families get a more personal feel for your school’s community. Recording these sessions and making them available on your website also ensures that families who couldn’t attend live still have access to the information.
Example: Queen Anne’s School makes it a priority to offer prospects a positive first impression through in-person “Open Morning” events and a virtual tour to showcase their beautiful campus. They also offer personal tours, group tours on site, taster days, and taster boarder experiences to accommodate every prospect’s preferences. Wow future students and their families by giving them a taste of your unique student life experience.
Source: Queen Anne’s School
8. Invest in Paid Digital Advertising
While organic traffic is essential, strategic paid advertising can help small private schools reach highly targeted audiences. Google Ads and Facebook Ads can be optimized to reach families searching for private school options in your area.
Displaying retargeting ads to parents who previously visited your website can help keep your school top-of-mind. Running A/B tests on ad creatives and messaging can improve ad performance and maximize return on investment.
9. Create Downloadable Resources to Capture LEADS
Providing valuable downloadable resources, like e-books, checklists, and guides, can encourage prospective families to share their contact information. For instance, a downloadable guide on “Choosing the Right Private School for Your Child” can position your institution as an industry expert while generating qualified leads. Interactive tools, such as school comparison charts and tuition calculators, can further engage visitors and increase conversion rates.
To maximize the effectiveness of downloadable resources, schools should ensure that these materials are highly relevant, visually appealing, and easy to understand. Including real-world examples, student success stories, or insights from school faculty can add credibility and value.
Additionally, placing lead capture forms strategically throughout the website, such as on admissions pages, blog posts, and program descriptions, can encourage more sign-ups. Schools can also create exclusive content for different stages of the enrollment journey, such as a “First-Time Parent’s Guide to Private School Admissions” or a “Step-by-Step Checklist for Enrollment Success,” providing tailored resources that guide families through the decision-making process. Regularly updating these materials ensures they remain relevant and aligned with current education trends.
10. Utilize Retargeting Strategies
Most parents don’t enroll immediately after visiting your website. Retargeting strategies, such as displaying ads to users who previously visited your site, can help keep your school top-of-mind. This ensures interested families receive gentle reminders to revisit your offerings and complete the application process. Email remarketing campaigns can also re-engage families who started but did not complete an application.
To enhance retargeting effectiveness, schools should segment their audience based on engagement levels, such as visitors who viewed tuition pages, downloaded an admissions guide, or attended a virtual open house. Personalized messaging, such as an email featuring student testimonials or a special enrollment incentive, can encourage hesitant families to take the next step.
Schools can also leverage dynamic display ads that adjust content based on a user’s previous website activity, like showing program-specific ads for those who viewed a particular course or highlighting upcoming admissions deadlines. Schools can effectively nurture leads and increase enrollment conversions using a multi-channel approach, combining retargeting ads with personalized email follow-ups.
Getting Professional Marketing Support Can Help Your Private School Grow
Navigating the complexities of digital marketing can be overwhelming, especially for small private schools with limited resources. That’s where expert guidance can make all the difference.
At Higher Education Marketing, we specialize in helping educational institutions maximize their online presence through customized inbound marketing strategies. Whether you need assistance with content creation, SEO, social media management, or lead nurturing, our team of education marketing experts ensures that your school effectively reaches its target audience.
With over 15 years of experience, we understand the nuances of school marketing ideas and tailor our solutions to your institution’s specific needs. Our digital marketing services include:
SEO Optimization
Paid Advertising Campaigns
Social Media Management
Website Development
Email Marketing Automation
Start Growing Your Private School Today
By embracing inbound marketing, your small private school can attract the right families, establish a strong online presence, and build a thriving school community. Whether you’re looking to optimize your digital strategy, refine your content marketing approach, or improve engagement through paid advertising, HEM is here to help.
The combination of a strong website, engaging blog content, an active social media presence, and targeted email marketing ensures that your school remains visible and competitive in the evolving field of education.
Struggling with enrollment?
Our expert digital marketing services can help you attract and enroll more students!
Frequently Asked Questions
Question: How do you market a small private school?
Answer: Traditional outbound marketing methods, such as print ads and direct mail, are costly and less effective in today’s digital market. Instead, try inbound marketing, a group of strategies that offer a cost-efficient and impactful way to attract, engage, and retain families interested in your school.
Question: How to market a new private school?
Answer: The key is to build trust and provide the right information at the right time. Parents today research extensively before choosing a school for their children. Though many outbound strategies remain relevant today, namely to increase visibility, offer useful content, address concerns, and showcase your school’s strengths. Inbound marketing can position your institution as the best choice.
KANSAS CITY, Kan. — Marialexa Sanoja publicly quit her job as a Kansas City, Kansas, Public Schools police officer over concerns with the district’s handling of student safety needs and founded a nonprofit to help kids escape the challenges in Wyandotte County.
In the three-and-a-half months Sanoja was stationed at Wyandotte High School, the district’s largest school with 1900 students, Sanoja said she filed 140 incident reports and that in most instances the district failed to take action. The district, through its YouTube channel, disputed her figures and asserted it handled concerns responsibly.
“It didn’t take long for me to find out that the students were not in the best interest of anybody,” Sanoja said. “When the police officer becomes a safe space for students, there is something wrong with that.”
After her resignation in December 2023, Sanoja founded Missión Despegue, translated to “mission takeoff,” a nonprofit that helps parents and students document their grievances with the school district to hold the district accountable for its handling of safety issues.
Sanoja saw the district’s response to a sexual assault case and its communication as inadequate, and experts echo her concerns. Now, Sanoja works with current and former students to get their GED certificates, drivers licenses, mental health care and prevent substance abuse.
Sanoja’s concerns
Sanoja said much of the Latino community, which makes up 72% of Wyandotte High School, is afraid to complain or make a scene because many of them are new to the country. She aims to empower them, and help them achieve the “American dream.”
One reason Sanoja resigned — and a former student dropped out — was because of the district’s response to the former student’s experience of being sexually assaulted at school. Kansas Reflector doesn’t identify minors who have been sexually assaulted.
According to an incident report filed by Sanoja, the former student was a freshman and alone in the Wyandotte High School stairwell when a group of older boys groped her and made sexual remarks. She began recording the boys with her phone, which prompted them to leave, the report said.
Sanoja was off duty that day. The former student asked the on-duty officer to file a report, which Sanoja says she never saw. The day after, Sanoja and the former student said they filed an incident, criminal, and Title IX report. The former student wanted to press charges.
“After that, I just stopped going to school, because I didn’t feel safe,” the former student said in an interview with Kansas Reflector.
Sanoja said security camera footage and the former student’s video showed the boys’ faces. The former student said the district told her that because the boys never returned to school, it could not suspend them. However, the former student said she continued to see the boys on campus.
“Ultimately, the district didn’t do anything about it. We were asking, at least, for suspension. That didn’t happen,” Sanoja said.
A spokesperson from the district told Kansas Reflector it was unable to provide comment on the former student’s case, or the district’s responsibility to handle reports of sexual assault.
Sanoja publicly resigned with a letter that accused the district of failing to communicate with parents. She wrote that she was worried about instances where students brought guns to school property and all parents weren’t notified.
In a response video to Sanoja’s resignation, district superintendent Anna Stubblefield said “those incidents are not always relayed to all families. Not because we’re hiding anything, but because the impact is low and to protect the privacy of our students.”
A district spokesperson told Kansas Reflector the “administration is required to contact parents regarding student issues — such as absences, drug-related concerns, or fights — in accordance with the Student Code of Conduct.”
Expert opinions
Ken Trump, an expert in school safety communications who is not related to the president, said parental anxiety over school safety is rising nationwide.
“It’s very easy to get caught up if you’ve got a couple thousand kids in a school, dealing with incidents and other things. But you need to take a tactical pause in this, and go back to looking at the communications,” Trump said. “You can’t go back to the old-school mindset of if someone finds out about it we’ll talk. That doesn’t work anymore.”
Sanoja said that after a student overdosed at school and she contacted the parents directly, the high school principal told Sanoja to route all communication with parents through administration.
Sanoja said that she continues to receive videos of physical fights in the schools, totaling in the hundreds, since her resignation.
Michael Dorn, a school safety expert who assists schools after major acts of violence, said Sanoja’s allegations were concerning. He said he would have responded to her concerns differently than the school district did.
“I was a school district police chief for 10 years,” Dorn said. “If an officer in my department wrote that kind of resignation letter, I would request a state police investigation. I would ask for a polygraph test, and I would ask that she be polygraphed. I wouldn’t do anything like that, but if someone alleged that I did and I didn’t do it, I would request that to clear my name.”
Sanoja worked as a police officer in Lenexa before transitioning to the school district and said Wyandotte High School presented the most significant challenges she’s seen. She believes the problems are “within the culture” of the school.
“Everybody’s tired of the way the district is handling things,” Sanoja said. “They’ve been failing these kids for years.”
Fixing root causes
Through her nonprofit, Sanoja helps students who leave the district, like the former student who was sexually assaulted, earn their GED certificate.
When they’re out of the school environment, Sanoja said, they thrive.
Sanoja said most of the families she works with are immigrants, and the parents do not speak English.
“We face the daunting task of ending the stigma, shame and judgement that come with our culture,” Sanoja said.
Missión Despegue seeks to fix the root causes of the problems seen in school — like substance abuse, violence, bullying, and mental health issues. Sanoja said she sees these problems reflected in things like the graduation rate of the district. For the 2023-2024 school year it was 78.1%, which is 11.4 percentage points lower than the state average.
Through donations, Sanoja covers the cost of mental health appointments, DMV license and GED class registrations, and laptop purchases for students pursuing their GED certificate without one. In February, she began converting first-time offenders’ court fees, in hopes of reducing recidivism.
With the help of more than 100 volunteers, Sanoja has hosted events where she provides Narcan and educates parents about the dangers of substance abuse. She also guides volunteers to further training, like drug prevention and compassion fatigue workshops.
Sanoja said she doesn’t get paid for her work with Missión Despegue. She said she needs an assistant, because she has “a long list of people that need help.”
“I see something in them. I know they’re going to be successful,” Sanoja said. “I want that opportunity for every kid I have.”
Kansas Reflector is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Kansas Reflector maintains editorial independence. Contact Editor Sherman Smith for questions: [email protected].
McCORMICK — Cows compose the greeting committee at the Governor’s School for Agriculture, flocking to the fence just past the entrance to watch visitors drive past.
Established in 1797 as a farming school for poor and orphaned children, the campus known for centuries as John de la Howe has changed missions several times. The latest turned it into the nation’s only residential public high school providing an agricultural education.
Pastures of horses, sheep and cows dot the 1,310-acre property tucked off a rural road in McCormick County inside a national forest.
The campus’ dozen residential halls are full, and for the first time since the new mission began, officials are having to turn away prospective students because of a lack of space, said Tim Keown, the school’s president.
Cows graze in a pasture behind a staff house at the Governor’s School for Agriculture on Feb. 21. (Photo by Skylar Laird/SC Daily Gazette)
Two more halls sit mostly empty as they await decorations from the school’s alumni committee and, next year, a new batch of students to fill them.
After a rocky start, including findings of ethical and financial mismanagement during the school’s first year after the change, things are looking up, Keown said.
Last year, the school regained the accreditation it lost in 2016. And for the first time in 25 years, auditors last year found no problems, a rare accomplishment for a state agency, he said.
Driving through the expansive campus, where classrooms abut greenhouses and open pastures, Keown described a vision for the school’s future, including continuing to expand its capacity and offering more classes to cover the full spectrum of agriculture.
His ideas have gotten support from the House of Representatives’ budget writers.
That chamber’s state spending plan for 2025-26, passed last week, includes $2 million for continuing renovations and $4 million for a new meat processing plant.
“We don’t expect (students) to all go back and be full-time farmers,” Keown said. “But there are hundreds of thousands of jobs across South Carolina that need young people to enter those jobs.”
Becoming a school for agriculture
The mission adopted in 2020 is a return to the school’s roots.
Dr. John de la Howe, a French doctor who immigrated to Charleston in 1764, wrote in his will that he wanted the farm he had purchased to be an agricultural seminary for “12 poor boys and 12 poor girls,” giving preference to orphans, Keown said.
John de la Howe’s grave at the Governor’s School for Agriculture. (Photo by Skylar Laird/SC Daily Gazette)
For years, that was what the school was.
During World War I, John de la Howe became a state agency and a home for orphaned children, which it remained until the 1980s. Then, as orphanages waned in use, its purpose adjusted again to become a public residential school for sixth- through 10-graders with serious behavior problems.
That, too, fell out of favor over the years, as more counties established programs that kept troubled teens closer to home.
Attendance dropped, and costs per students skyrocketed.
In 2003, then-Gov. Mark Sanford recommended, without success, closing the school and sending its students to a military-like public school in West Columbia for at-risk teens. In 2014, Gov. Nikki Haley recommended putting the Department of Juvenile Justice in charge.
In March 2016, with the school’s accreditation on probation, House budget writers recommended temporarily transferring oversight to Clemson University.
Weeks later, the state Department of Education made a final decision to yank the school’s accreditation. Deficiencies cited by inspectors included classes taught by uncertified teachers, the school not meeting the needs of students with disabilities, and the lack of online access.
That forced the Legislature to make a decision.
Legislators eventually settled on creating a third residential high school offering a specific education. The agriculture school joined existing governor’s schools for the arts and for science and math.
The year the school was supposed to open its doors to its first new class of students, the COVID-19 pandemic began. Distancing restrictions meant students could no longer share rooms, so the school halved its capacity and began its first year with 33 students.
The next year, the school’s population doubled.
At the start of the 2024 school year, 81 students were enrolled, and another 81 had graduated. Once renovations in three dorms are complete, the capacity will increase to 124, plus day students, Keown said.
“It’s been like putting together a huge puzzle with many missing pieces over the last couple of years,” Keown said. “But we’re finally finding all those pieces, and it’s all making more sense.”
The new mission
Blake Arias knew he wanted to study plants. Other than that, he had little interest in agriculture when he applied for the governor’s school.
“If you looked at my application, it was very obvious that I didn’t have a background and that I didn’t know much,” Arias said.
When he first arrived at the school nearly three hours from his home in Summerton, he wasn’t particularly interested in handling animals. And he really, really didn’t want to learn to weld.
Three years later, Arias, who graduates this spring, still focuses primarily on plants.
However, he also spends hours every day after class helping a rabbit, Chunky, lose some weight before he takes her to shows. He’s working on earning a beekeeping certification. And he even learned how to weld.
A sheep looks over a fence at the Governor’s School for Agriculture on Feb. 21. (Photo by Skylar Laird/SC Daily Gazette)
“Am I the best welder? Absolutely not,” Arias said. “But I really enjoyed it, and it taught me something new because they gave me the opportunity.”
Arias is part of about half of the school’s population that comes in with little background in agriculture, Keown said. Applicants must have at least a 2.7 GPA. The goal is to take all kinds of students, whether they grew up on a farm or in a city and show them all sorts of opportunities in agriculture.
That’s not limited to farming.
The school offers four designated pathways: agricultural mechanics, horticulture, plant and animal systems, and environmental and natural resources. Students choose a focus, but they’re introduced to a sampler platter of what’s out there, Keown said.
“It really shows you all the possibilities that there are in each field,” said Emily White, a senior from McCormick.
Day to day
The days typically begin long before students report to the cafeteria at 7:45 a.m.
Like on any farm, horses, pigs and rabbits need feeding and cleaning, and plants need tending.
Students take a blend of core classes, such as English, math and social studies, and classes focused on agriculture, Keown said.
Even the core classes, which are all honors-level courses, typically use agriculture as a touch point for students, said Lyle Fulmer, a recent graduate.
Math problems, for instance, might use real-life examples of balancing a budget on a farm. For students interested in agriculture, that adds excitement to what might usually be their hum-drum classes, he said.
“Even if it was frustrating and I didn’t know how to solve the problem, I would work through it and I would know that this was something that I very well could be doing someday,” said Fulmer, who is now a freshman at Clemson University.
Once classes are over, students have the rest of the afternoon to do as they please.
The inside of a residence hall at the Governor’s School for Agriculture on Feb. 21. (Photo by Skylar Laird/SC Daily Gazette)
White said she typically goes to the pig barn to clean, feed and work with Hank the Tank, a pig she’s planning to show.
Other students might practice rodeo riding or clay shooting, two of the sports the school offers. Some gather at the saw mill to help process trees salvaged when Tropical Storm Helene swept through campus last September.
By 6:15 p.m., students are expected to return to their residence halls or other communal areas for an hour of study time. Like college students, they have the run of their residence halls under the watchful eye of a residential advisor.
Along with accumulating credits to get ahead in college courses, the freedom Fulmer had as a high school student helped prepare him for living in the dorms and all the challenges that accompany that. He already knew how to keep his space tidy and handle disagreements with roommates, which many incoming freshmen don’t, he said.
“It really did prepare me a lot for college,” Fulmer said.
What the future holds
Standing on the front lawn of the president’s mansion, glimpses of the dining hall visible across an expansive open lawn, Keown described his vision of the school’s future.
In the next couple of years, the school will start offering classes in culinary arts and hospitality management, which will help students who want to go into the growing industry of agritourism that creates attractions out of farms.
“Our ag kids learn to grow (the food), our culinary students prepare it, our tourism hospitality students manage the banquets,” Keown said of his vision.
Also in the near future is the meat processing plant, which Keown hopes to have finished in the next three years. That will give students skills to land high-paying jobs straight out of high school and fill a gap in the agricultural industry, Keown said.
Timothy Keown, president of the Governor’s School for Agriculture, stands in front of the president’s house on Feb. 21, 2025. (Photo by Skylar Laird/SC Daily Gazette)
A decade from now, Keown hopes to see 300 students roaming the grounds. He also wants them to grow about half of what they eat, compared with 20% now.
In Keown’s mind, the school presents a bright spot for the future of agriculture. While the number of farmers under the age of 35 has grown slightly in recent years, the average age of farmers is 58, according to the U.S Department of Agriculture.
Photos of recent alumni hung from flagpoles on campus. Driving under them, Keown named each graduate and where they went to school. Many go to Clemson, though some went to schools in other states.
Most are still pursuing degrees in agriculture.
“They are making us really proud,” Keown said.
SC Daily Gazette is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. SC Daily Gazette maintains editorial independence. Contact Editor Seanna Adcox for questions: [email protected].
Charlotte, NC —Discovery Education, the creators of essential K-12 learning solutions used in classrooms around the world, today announced a host of exciting product updates during a special virtual event led by the company’s Chief Product Officer Pete Weir. Based on feedback from the company’s school-based partners, these updates make teaching and learning even more relevant, engaging, and personalized for users of Discovery Education products.
Among the enhancements made to Discovery Education Experience, the essential companion for engaged K-12 classrooms that inspires teachers and motivates students, are: teachers and motivates students, are:
Improved Personalized Recommendations for Teachers: With thousands of resources in Experience, there is something for every classroom. The new Core Curriculum Complements feature in Experience automatically surfaces engaging resources handpicked to enhance school systems’ core curriculum, simplifying lesson planning and ensuring tight alignment with district priorities. Additionally, Experience now offers educators Personalized Content Recommendations. These content suggestions made to individual teachers are based on their unique profiles and preferences, or what is frequently used by other educators like them.
An Enhanced AI-Powered Assessment Tool: Originally launched in 2024, this tool is the first in a new suite of AI-powered teaching tools currently under development, and it empowers educators to create high-quality assessments using vetted resources right from within Experience. Educators can now more easily customize assessments according to reading level, question type, Bloom’s Taxonomy, and more – ensuring optimal learning experiences for students. Educators can also review and tailor the questions and, once ready, export those questions into a variety of formats.
A New Career Exploration Tool for All Discovery Education Experience Users: Career Connect – the award-winning tool that connects K-12 classrooms with real industry professionals – is now accessible to all Discovery Education Experience users. With this new feature, classrooms using Experience can directly connect to the professionals, innovations, and skills of today’s workforce. Furthermore, Experience is now delivering a variety of new career pathway resources, virtual field trips, and career profiles – building career awareness, inviting exploration, and helping students prepare for their future.
A newly enhanced Instructional Strategy Library: To elevate instruction and better support teachers, Discovery Education has enhanced its one-stop-spot for strategies supporting more engaging, efficient, and effective teaching. The improved Instructional Strategy Library streamlines the way educators find and use popular, research-backed instructional strategies and professional learning supports and provides connected model lessons and activities.
Also announced today were a host of improvements to DreamBox Math by Discovery Education. DreamBox Math offers adaptive, engaging, and scaffolded lessons that adjust in real time to personalize learning so that students can build confidence and skills at their own pace. Among the new improvements to DreamBox Math are:
Major Lesson Updates: Based on teacher feedback, Discovery Education’s expert curriculum team has updated DreamBox Math’s most popular lessons to make them easier for students to start, play, and complete successfully. Students will now encounter lessons with updated scaffolding, enhanced visuals, greater interactivity, and added context to ground mathematical concepts in the curriculum and the world they live in.
A New Look for Middle School: Middle school students will encounter a more vibrantly colored and upgraded user interface featuring a reorganized Lesson Chooser whose intuitive design makes it easy to identify teacher-assigned lessons from their personalized lesson options. Additional updates will follow throughout the year.
New Interactive Curriculum Guide: Discovery Education has strengthened the link between DreamBox Math and school systems’ core instruction with an Interactive Curriculum Guide. Educators can now explore the breadth and scope of DreamBox content by grade and standard to locate, preview, and play lessons, increasing familiarity with lessons, and enhancing targeted instruction. The DreamBox Math team will continue to make updates to standards and curriculum alignments throughout the year.
To watch a replay of today’s special event in its entirety, and to learn about additional updates to Discovery Education’s suite of K-12 solutions, visit this link.
“Discovery Education understands teachers’ sense of urgency about closing the achievement gaps highlighted by recent NAEP scores,” said Pete Weir, Discovery Education’s Chief Product Officer. “In response, we accelerated the development and deployment of what has traditionally been our ‘Back-to-School’ product enhancements. The stakes for our students have never been higher, and Discovery Education is dedicated to putting the highest-quality, most effective resources into teachers and students’ hands as soon as possible.”
eSchool Media staff cover education technology in all its aspects–from legislation and litigation, to best practices, to lessons learned and new products. First published in March of 1998 as a monthly print and digital newspaper, eSchool Media provides the news and information necessary to help K-20 decision-makers successfully use technology and innovation to transform schools and colleges and achieve their educational goals.
The University of Delaware has received a $71.5 million gift, the largest single donation in the university’s history, according to a news release Monday.
The donation is from alumni Robert Siegfried Jr. and Kathleen (Horgan) Siegfried and will benefit the institution’s Alfred Lerner College of Business and Economics.
As owners of the Siegfried Group LLP, an entrepreneurial leadership organization that advises financial executives, the couple have long been key donors to the university, but UD president Dennis Assanis said this gift in particular would be “transformative.”
“The Siegfrieds’ generosity will significantly advance Lerner’s critical mission of preparing the next generation of leaders, change-makers and entrepreneurs to make an impact in the rapidly evolving world of business and economics,” Assanis said.
UD plans to put the funding toward a state-of-the-art, student-centric learning space with modern classrooms, research and teaching labs, a student-run cafe, and an auditorium. The money will also be spent on developing a new Siegfried Institute for Leadership and Free Enterprise where students can develop as business leaders and study “the critical role [of] basic principles of limited government, rule of law, and free enterprise.”
The university will commission the design process for Siegfried Hall this spring, with a goal of breaking ground within the next four years, the news release said.
