Tag: Schools

  • Paid Search vs. Paid Social: Why Schools Need Both

    Paid Search vs. Paid Social: Why Schools Need Both

    Reading Time: 11 minutes

    When it comes to digital student recruitment, many institutions feel they need to choose between Paid Search vs Paid Social. Budgets are tight. Teams are often siloed; admissions handles one, marketing handles the other. And with so many moving parts, it’s tempting to simplify: pick one channel and double down.

    But that’s a false choice. Here’s the reality: today’s prospective students don’t live in a single marketing lane. They might first discover your school on Instagram, then Google you weeks later to check deadlines, read reviews, or submit an application. Search and social are part of the same decision journey, and schools that favour one while ignoring the other are leaving attention, applications, and enrollments on the table.

    At Higher Education Marketing (HEM), the right approach isn’t to choose between Paid Search and Paid Social. Instead, the most effective strategy is to combine both channels to engage and optimize the entire enrollment funnel fully. Social media excels at generating awareness and early interest. Search converts when intent is high. Together, they create a powerful synergy, reinforcing your message, capturing more leads, and moving students smoothly from first click to enrollment. In this article, we’ll break down how both channels work, where each shines, and how schools can maximize performance by aligning them strategically.

    Changing Search Behaviours in 2025

    Student search behaviour is fragmented, fast, and heavily value-driven. Today’s prospective students, especially from Gen Z and Gen Alpha, don’t wait to be told what to think. They research across platforms long before filling out an inquiry form.

    This is the Zero Moment of Truth: when students validate a school by triangulating across ads, websites, reviews, and social content. Credibility must show up everywhere, because trust is built before contact is ever made. Zero-click searches, like featured snippets and Google answer boxes, are also reshaping the landscape. Being cited here or placing targeted ads can influence decisions without ever earning a click.

    The numbers speak volumes: 41% of Gen Z use social media to search, while only 32% use traditional engines, and 11% use chatbots. Gen Alpha takes it further. Their research is values-first. They’re looking for sustainability, inclusion, and innovation. And they’re starting earlier than ever.

    The Power of Paid Social

    One of the biggest misconceptions in education marketing is that paid social is only good for brand awareness. While it’s true that platforms like Instagram, Facebook, and TikTok are excellent for reaching new audiences, their real power extends far beyond the top of the funnel.

    Paid social can drive leads, retarget warm prospects, and support conversions when used strategically. It allows schools to engage students emotionally through storytelling and keep them in the conversation through personalized messaging and real-time interactions.

    Is paid search the same as paid social? No. Paid search displays ads based on keyword searches on platforms like Google, while paid social promotes content on social media platforms like Facebook or TikTok. They target users differently and serve distinct stages of the enrollment funnel.

    Best Use Cases:

    • Story-Driven Awareness Campaigns: Think student testimonials, day-in-the-life content, or campus highlights. These build connection and trust.
    • Lead Generation Ads: Click-to-convert campaigns using forms or optimized landing pages can capture inquiries on the spot.
    • Event Promotions and Student Life Visibility: Showcase open houses, webinars, or vibrant campus life to entice prospective students.

    Best Practices:

    • Awareness Ads: Use high-impact visuals and short videos that highlight a key outcome, like career success or global opportunities. Keep the message clear and focused, with an obvious CTA that invites students to learn more.
    • Lead Gen Ads: Avoid generic links to your homepage. Instead, use program-specific landing pages or native lead forms. Segment audiences to tailor messages, and emphasize value on different content, such as scholarships, graduate outcomes, or flexible learning options.
    • Messenger and WhatsApp Ads: These are ideal for live engagement. Use them to invite students to ask questions, book a meeting, or receive instant info.

    The Case for Paid Search

    What is the difference between search and social? While paid social excels at sparking interest and building emotional connection, paid search is unmatched when it comes to capturing high-intent prospects. These are the students actively looking for programs, comparing options, or ready to take the next step. Paid search meets them right at the decision-making moment.

    This channel is especially powerful for reaching mid- and bottom-funnel audiences. When someone types “best MBA programs in Canada” or “nursing diploma with January intake,” they are already considering enrollment. Paid search allows schools to appear at the top of those results, capturing attention before competitors do.

    On the flip side, what are the disadvantages of paid search vs paid social? Paid search can be costly due to high competition for keywords, especially in education. It also depends on users already showing intent, which limits brand-building. Without complementary channels, it may not generate enough awareness or early-stage interest.

    Ideal Use Cases:

    • Branded and Program-Specific Searches: Ensure your school shows up when a student searches your name or flagship program.
    • High-Converting Keywords: Focus on queries like “apply now,” “tuition fees,” or “open house registration.”
    • Deadline-Driven Campaigns: Push applications during key moments, like the final days before a semester starts.

    Recommended Tactics:

    • Responsive Search Ads (RSAs): Automatically test combinations of headlines and descriptions to maximize performance.
    • Dynamic Search Ads (DSAs): Let Google fill in the gaps by matching relevant queries to your website content.
    • Intent Segmentation: Use different ad groups and copy for high, medium, and low-intent keywords. This improves quality scores and keeps your messaging relevant.

    One of the benefits of paid search is that it enables clarity, timing, and precision to come together to convert interest into action.

    Building a Full-Funnel Strategy: Social + Search Together

    Many schools fall into the trap of treating paid search and paid social as separate silos. But in 2025’s student journey, they’re two halves of the same enrollment engine. When integrated properly, they guide prospects from first glance to final decision, boosting visibility, engagement, and conversions along the way.

    Funnel Roles: How Each Channel Contributes

    Let’s break down how these platforms complement each other throughout the marketing funnel:

    • Awareness: Paid social leads the charge. Platforms like TikTok and Instagram are perfect for storytelling, aspirational videos, and brand introductions. These top-of-funnel ads help your school get noticed by students who may not yet be actively searching.
    • Consideration: As interest deepens, both channels play a role. Paid search catches students researching specific programs or comparing schools, while social reinforces your value with student testimonials, video tours, and real-time answers to FAQs.
    • Decision: This is where paid search shines. When students start typing in branded or program-specific queries, they’re ready to act. Paid social can add fuel here with urgency messaging, think deadline countdowns, financial aid reminders, or last-chance open house invites.
    • Enrollment: Now it’s about closing the loop. Use search ads to reinforce time-sensitive messaging, while Meta and WhatsApp retargeting keep your brand top of mind and prompt final steps like booking a call or submitting an application.

    Matching Platforms to Funnel Stages

    To maximize impact, align your platforms with the right funnel phase:

    • TikTok & Instagram: Best for awareness and early engagement. Use these channels to build emotional resonance and plant seeds of interest.
    • Google & Bing: Ideal for high-intent actions. When students are actively searching for answers, programs, or deadlines, your ads need to show up.
    • Meta & WhatsApp: Great for nurturing leads mid-funnel. Messenger CTAs and remarketing help bring students back into the conversation.
    • LinkedIn: A go-to for graduate and professional programs, especially among career switchers and upskillers.
    • Niche Channels: Want to reach Gen Z authentically? Explore Reddit threads, Snapchat lenses, or user-generated TikToks that mimic how real students talk and share.

    What Does This Look Like in Practice?

    Here’s how a real-world campaign could unfold:

    • Week 1–3: Launch TikTok videos to raise awareness: spotlight student stories, “day in the life” clips, or big-picture program benefits.
    • Week 2–3: Add Instagram ads to deepen interest with engaging visuals and strong CTAs.
    • Week 3–6: Deploy Google Search ads targeting keywords like “apply to [Program Name]” or “college deadlines 2025.”
    • Week 6–8: Use Meta retargeting to reconnect with visitors who didn’t convert, offering application checklists or counselor consult invites.

    This layered strategy ensures your message is reinforced across platforms, leading to more informed, confident applicants.

    Sample Budget Breakdown

    • TikTok Ads: $500
    • Instagram Ads: $500
    • Google Search Ads: $2,000
    • Meta Retargeting Ads: $300

    By diversifying spend across the funnel and choosing the right tools for each stage, schools move from guesswork to strategy and from isolated clicks to full-funnel enrollment growth.

    Common Mistakes Schools Make

    Despite investing in digital ads, many schools fall into avoidable traps that limit performance. One of the most common mistakes is relying entirely on paid search. While it excels at capturing high-intent prospects, paid search often reaches students too late in their decision process. Without early-stage awareness from paid social, those leads may never warm up enough to convert.

    Another issue is the widespread misunderstanding of paid social’s role. Some marketers dismiss it as a brand play with no immediate ROI. In reality, paid social plays a crucial role in shaping perception, building familiarity, and generating qualified leads over time. When schools skip this step, they weaken their funnel.

    Disjointed campaigns also create problems. Running separate social and search efforts without coordination means you miss opportunities for synergy and message consistency.

    Additionally, many schools neglect retargeting. If a prospective student browses your program page but leaves, that should trigger follow-up ads to reignite interest. Failing to retarget leaves valuable leads on the table.

    Finally, default settings on ad platforms can be misleading. Relying on them often results in wasted impressions and mismatched audiences. Custom targeting and exclusions are essential to reaching the right students with the right message at the right time.

    Search Trends & Emerging Platforms

    The digital landscape is evolving rapidly, and student search behaviour is shifting along with it. One major trend is the rising cost and competitiveness of Google Ads. As more advertisers bid on the same education-related keywords, prices continue to climb, making it harder for schools with modest budgets to compete effectively.

    At the same time, prospective students are changing how they search. Many now prefer visual, snackable results and quick answers over scrolling through text-heavy webpages. This shift is fueling the rise of social platforms as search engines in their own right.

    TikTok is a clear standout. Its new Search Ads feature allows schools to place short, captioned videos directly within search results, reaching students who are actively exploring options.

    To stay visible, schools must also optimize their organic content for discovery. Think FAQ-style posts, hashtag strategy, and short videos that answer common questions in the formats students prefer.

    Measurement: How to Track Campaign Impact

    Running great campaigns is only half the battle; measuring their true impact is where the real insight lies. To understand which channel is delivering results, schools must go beyond surface-level metrics like clicks or impressions.

    Start by tracking key funnel metrics: Cost per Inquiry (CPI), Cost per Lead (CPL), Cost per Application (CPA), and Cost per Enrollment (CPE). These figures help quantify the effectiveness of your campaigns at every stage of the recruitment journey.

    To gather this data, use platforms that support full-funnel tracking. CRMs like HubSpot or Mautic are ideal for managing contact progression, while Google Analytics 4 provides visibility into multi-touch user journeys across platforms.

    Most importantly, ensure that all campaigns are tagged with UTM codes and that your CRM accurately records lead sources. This lets you attribute not just the first click, but the entire path to enrollment, helping you optimize future budget allocation with confidence.

    Real-World Examples of Integrated Paid Search & Social in Education

    Story-Driven Awareness Campaign: The Rivers School (a private high school in Massachusetts) regularly hosts Instagram student takeovers, where current students share a day in their life via the school’s official Instagram Stories. These takeovers give prospective families an authentic glimpse of campus life. Such story-driven content humanizes the school experience and builds trust with audiences in the awareness stage.

    HEM BP Image 2

    Source: Instagram

    Event Promotions & Student Life Visibility: Concord University (West Virginia) ran a Fall Open House campaign on Facebook, urging students to “REGISTER NOW for Fall Open House”. The official post emphasized that whether you’re just starting your college search or already set on Concord, you should “come experience what being at Concord is like”. This call-to-action, boosted to target local high schoolers, drove sign-ups by promising an immersive campus visit.

    HEM BP Image 3HEM BP Image 3

    Source: Instagram

    Messenger and WhatsApp Engagement: The University at Buffalo (SUNY) launched an official WhatsApp channel for prospective international students. By opting in, students receive personalized updates – announcements, event invites, deadline reminders – right in WhatsApp, a platform they use daily. This allows UB’s admissions team to handle inquiries and nurture leads through quick chats and broadcasts on a familiar channel.

    HEM BP Image 4HEM BP Image 4

    Source: University at Buffalo

    Branded and Program-Specific Search Campaigns: A real example is Assiniboine Community College in Canada, which runs search ads for terms such as “January intake Nursing diploma” – ensuring that students searching for nursing programs with upcoming start dates find Assiniboine’s program page first. By focusing on branded queries (school name, flagship programs) and niche program keywords, schools across the board make sure they capture students who are already intent on a particular school or offering.

    HEM BP Image 5HEM BP Image 5

    Source: Google

    High-Converting Keyword Campaigns: Educational marketers also bid on bottom-funnel keywords that signal immediate intent – like “apply now,” “admissions deadline,” or “tuition fees [School].”  University of Louisville business school promoted its online MBA program with an urgent message: “Don’t miss out – this is your last chance to apply before the application deadline on 12/1! Start your application here.” By targeting such high-converting phrases in ads and search (and using urgency-laden copy), schools push motivated prospects to take action.

    HEM BP Image 6HEM BP Image 6

    Source: Facebook

    Recap: Why You Need Both Paid Search and Paid Social

    Schools that depend on just one marketing channel risk falling behind. Students don’t stick to a single path when researching their options. Instead, they move fluidly between search engines and social platforms, using both to gather information, compare schools, and make decisions.

    This is why a dual-channel strategy matters. Paid Social helps schools introduce themselves, tell a compelling story, and spark curiosity early in the decision journey. It creates awareness and builds emotional connection. Paid Search, on the other hand, reaches students who are actively looking for specific programs, deadlines, and next steps. It captures intent and drives action.

    When both channels are aligned, schools gain full-funnel coverage. Retargeting efforts become more strategic, and nurture campaigns stay relevant from the first interaction to enrollment. As a result, conversions improve and return on investment increases.

    But to unlock the full value, schools must track every touchpoint, not just the final click. Integrating CRM data with UTM tags and analytics tools ensures you’re seeing the full picture and making smarter marketing decisions moving forward.

    Frequently Asked Questions

    Question: Is paid search the same as paid social?
    Answer: No. Paid search displays ads based on keyword searches on platforms like Google, while paid social promotes content on social media platforms like Facebook or TikTok. They target users differently and serve distinct stages of the enrollment funnel.

    Question: What is the difference between search and social?
    Answer: While paid social excels at sparking interest and building emotional connection, paid search is unmatched when it comes to capturing high-intent prospects. These are the students actively looking for programs, comparing options, or ready to take the next step. Paid search meets them right at the decision-making moment.

    Question: What are the disadvantages of Paid Search?
    Answer: Paid search can be costly due to high competition for keywords, especially in education. It also depends on users already showing intent, which limits brand-building. Without complementary channels, it may not generate enough awareness or early-stage interest.



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  • California Schools Now Offer Free Preschool for 4-Year-Olds. Here’s What They Learn – The 74

    California Schools Now Offer Free Preschool for 4-Year-Olds. Here’s What They Learn – The 74


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    Every 4-year-old in California can now go to school for free in their local districts. The new grade is called transitional kindergarten — or TK — and it’s part of the state’s effort to expand universal preschool.

    In 2021, Gov. Gavin Newsom and the state legislature moved to expand transitional kindergarten in a $2.7 billion plan so that all 4-year-olds could attend by the 2025-26 school year. (Prior to this, TK was only available for kids who missed the kindergarten age cutoff by a few months). While it’s not mandatory for students to attend, districts must offer them as an alternative to private preschool.

    As a free option, it can save parents a lot of money. Parents also must weigh how sending their kids into a school-based environment compares to a preschool they might already know and like, as well as other needs like all-day care, and how much play their child does.

    One big question we’ve heard: What do kids actually do and learn in a TK classroom? Educators say it’s intended to emphasize play, but what does that mean?

    A social skill students can learn in transitional kindergarten is how to take turns on the playground. (Mariana Dale/LAist)

    To help parents get a better sense of this new grade as they make their decisions, LAist reporters spent the day in three different classrooms across the Southland. Here are five things we saw children do.

    Get used to the structure and routines of school

    For many students, transitional kindergarten is their first introduction to a formal school preschool setting. Crystal Ramirez sent her 4-year-old to TK at Marguerita Elementary School in Alhambra, so he could get used to the rhythm and rigors of school.

    “I didn’t wanna put him straight into kindergarten when he was five, six, so he at least knows a routine, already,” she said. “Now, as soon as he sees that we’re in school, he loves it.”

    TK students, like other elementary school students, follow a schedule: morning bell, recess, lunch, second recess and dismissal. They’re also learning how to listen to instructions or stand in a line. Some are learning to go to the cafeteria for lunch.

    “ I wanna make sure that their first experience in a public school setting is one that is joyful, where they feel loved, where they feel welcomed, where they get to really transition nicely into like the rigor of the school,” said Lauren Bush, a TK teacher at Lucille Smith Elementary in Lawndale.

    Claudia Ralston, a TK teacher at Marguerita Elementary, said it can be hard for young kids to get up early and leave their moms and dads. But seven weeks in, many of her students have learned their routines already. She helps with the morning transitions by turning on soft instrumental music in the classroom, and allowing them free play until they regroup on the mat to discuss the day.

    “They’re four years old. I want them to feel safe at school, know that this is a special place for learning and that they play,” she said.

    Learn how to socialize and communicate

    In TK, social-emotional learning is a big part of the curriculum. That’s a fancy word, but it just means they’re learning how to be in touch with their emotions

    At Price Elementary in Downey, the teacher has her kids give an affirmation: “I am safe. I am kind. I matter. I make good choices. I can do hard things. All of my problems have solutions!” (They also have these sentences on classroom wall signs.)

    The children also learn how to interact with their peers. In some schools, there are no assigned desks so the kids can learn how to share the space.

    “ They’re able to problem solve. They’re able to use communication to get their needs, regulating their emotions. They do better than students who come in without this experience,” said Cristal Moore, principal at Lucille Smith Elementary.

    On the playground, a student named Ava told teacher assistant Lizbeth Orozco that another student pushed her.

    “How did that make you feel?” Orozco asked.

    “Mad!”

    Orozco encouraged Ava to express her feelings to her classmate.

    “ We give them options of how to solve a problem and then they go in and solve it themselves,” Orozco said. “If they need extra help, they always come back and we can help them.”

    Arguing over toys can be a common occurrence in a TK classroom. At Price Elementary in Downey, educators help kids work through a solution. On a recent morning, one 4-year-old used two tongs to pick up paper shapes in a sensory bin, leaving another kid upset.

    “What’s the rule about sharing?” asked Alexandria Pellegrino, a teacher who gives extra support for one TK classroom.

    The boy handed over a tong to his peer. “Thank you so much for being a good friend,” Pellegrino said.

    “[It’s]  about being kind friends and making friends and using our manners. So we do build that foundation at the beginning of the year,” said Samantha Elliot, the classroom’s lead instructor.

    At the end of the day in Alvarez’s Lawndale TK class, she counts up the stars next to each student’s name earned throughout the day — earned for positive behavior like being kind, solving problems, trying something challenging, or showing effort in other ways. Ten stars earns a small prize from the treasure chest.

    “If we don’t get something today are we going to get mad?” Alvarez asked the class.

    “No!” they responded.

    “I’m not going to cry!” one boy piped up, followed by his classmate and a “Me too!” from another student.

    “That’s [a] positive attitude,” Alvarez said. “Because tomorrow you can get more stars!”

    Get exposed to numbers, shapes, letters

    In Elliot’s TK class, students use their own little lightsabers to trace letters in the air.

    “They’re learning the letter, the sound, and then a little action to go with it. They’re wiggling and moving and they’re also learning those letter sounds and they don’t really realize, so it’s incorporating instruction,” she said.

    There’s no mandated curriculum in TK, but instruction is supposed to align with the state’s Preschool/Transitional Kindergarten Learning Foundations. “Kindergarten is basically where the state standards go and kick in. There are standards in TK, but it’s a little bit different,” said Tom Kohout, principal at Marguerita Elementary.

    Students might put playdough into letter molds, or the teacher might pull out toys from a bag that all start with a letter “E.” Kids will play with little plastic toys that connect — or “manipulatives” — that can help them recognize numbers and patterns.

    “It’s play with a purpose,” Ralston said. “They’re just being introduced to the numbers, the colors, writing. But again, we’re not doing worksheets.”

    Build fine motor skills

    Molding pretend cakes with kinetic sand. Connecting small LEGO bricks. Cutting playdough. It might not seem like much, but children this age are still learning how to use their bodies.

    “Tearing paper is really hard and it’s a really amazing fine motor skill for them because the same muscles you use to tear paper are the same muscles that you use to hold a pen or a pencil,” said Lauren Bush, a TK teacher at Lucille Smith Elementary in Lawndale.

    “You see kids playing with dinosaurs. I see kids sorting by color, doing visual, you know, eye hand coordination and visual discrimination. I see them using their fine motor skills,” she said.

    At lunch, kids learn how to open up a milk carton or open a packaged muffin. At PE, they learn to balance on a block or walk in a straight line — learning spatial awareness.

    “They’re learning how to run, stop, things like that and playing because their bodies are so young,” said Principal Kohout.

    Learn independence

    For some kids, it might be the first time where mom and dad aren’t there to help carry their backpacks or help them go to the bathroom. TK is meant to help focus on their independence, though aides can help.

    TK classrooms are also usually set up with play centers, so kids can have the choice to explore on their own.

    “ I want them to be independent, to be able to solve their problems, you know, with assistance,” Ralston said.

    Samantha Elliot, the TK teacher in Downey, says she encourages kids to talk to their teammates first to figure out an activity before going to a teacher.

    “It’s just gaining the confidence and building that independence from basically the start of the school year,” she said.

    Parent Crystal Ramirez has already noticed a change in her 4-year-old this year since starting school. “ [He’s] socializing a little bit more, talking a little bit more, trying to express himself as well.”


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  • Schools grapple with whooping cough as 2025 outpaces last year’s peak numbers

    Schools grapple with whooping cough as 2025 outpaces last year’s peak numbers

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    Dive Brief:

    Dive Insight:

    The Texas Department of State Health Services reported on Nov. 3 that it was tracking a significant increase in pertussis cases in 2025. According to provisional data, the agency said, “Texas has had more than 3,500 reported pertussis cases through October this year, roughly four times the number reported for the same period last year.”

    The number of cases is also reportedly the highest for the state in 11 years.

    Texas schools, among other entities like hospitals, are required to report individuals who are suspected of having pertussis within one work day, according to the state health agency.

    This is the second consecutive year that Texas has experienced high year-over-year increases in reported pertussis cases, and it’s also the second consecutive year the state’s Department of State Health Services has issued a health alert, according to a news release.

    The CDC said reported cases of pertussis are currently trending down in 2025 since a peak in November 2024, when more than six times as many cases were reported, compared to 2023. The agency added that case counts will likely change as it finalizes the data.

    In September, Colorado-based healthcare system UCHealth reported that cases of whooping cough “are on track to be even worse this year than in 2024,” adding that health officials in parts of the state have warned of “a noticeable jump” in pertussis cases as kids have returned to school.

    In many states across the U.S. — including Florida, Oregon and Washington — cases of pertussis as of Sept. 20 were already outpacing total year-to-date cases reported by the CDC in 2025. UCHealth’s September report noted that the worst U.S. pertussis outbreaks so far in 2025 were on the West Coast, with high numbers also reported in Ohio, Michigan, Illinois, Minnesota, North Carolina and Arizona.

    Other childhood diseases are also on the rise as a result of shifting attitudes toward vaccines and vaccine mandates. According to the CDC, the best defense against pertussis is a vaccination.

    In March, measles infections spread across several U.S. states, a quarter-century after the potentially fatal disease had been declared eradicated in the U.S. in 2000.

    In addition to the impact on student health, an uptick in acute and chronic illnesses can also increase chronic absenteeism issues for schools and school districts. A CDC study published last year found that in 2022, 5.8% of children experienced chronic school absenteeism for health-related reasons.

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  • Austin ISD is closing 10 schools amid enrollment challenges

    Austin ISD is closing 10 schools amid enrollment challenges

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    Dive Brief:

    • Austin Independent School District’s board of trustees approved a plan Thursday evening to close 10 schools in the Texas district by the 2026-27 school year in the midst of ongoing enrollment declines. 
    • The closures will impact nearly 3,800 students who will be reassigned to new schools in the district and the plan will cut 6,319 open seats, according to Austin ISD.
    • The move is expected to save the district $21.5 million, according to Austin ISD Superintendent Matias Segura during the Thursday board meeting. That amount more than covers the district’s budget deficit of $19.7 million this school year.  

    Dive Insight:

    Segura said during the board meeting that developing and carrying out this school closure plan has been “a very difficult process.” 

    Most of the schools impacted by closures are at the elementary level, according to the district.

    Segura also said he wished the district didn’t have to make this decision, “but the pressures are gargantuan.”

    Austin ISD instructed 72,700 students across 113 schools in 2024-25.

    When Austin ISD first announced it was considering school closures and consolidations earlier this year, Segura emphasized that the district lost over 10,000 students within the past decade, which led to a total of 21,000 empty seats.

    While the district’s preliminary fall enrollment data has yet to be released by the Texas Education Agency, Austin ISD has said it’s likely that the number of students attending its schools will continue to drop. 

    In recent months the district considered several factors before proposing which schools should close, including size, condition, student enrollment and operational costs.

    Elsewhere in Texas, Houston Independent School District laid off and reassigned hundreds of its teachers “to align” them “with student enrollment” as the district had previously projected a drop in enrollment by about 8,000 students this school year. 

    Houston ISD, which is under the leadership of the state, initially planned to announce a proposal this fall to close some schools during the 2026-27 school year. However, the district announced last week that Superintendent Mike Miles told principals he was no longer going to recommend any school consolidations to the board for 2026-27. There still may be a small number of consolidations needed in future years, the district said in a video update on Wednesday. 

    Texas’ districts student enrollment declines are part of a larger trend across states and districts nationwide, with the downward trajectory straining budgets tied to per pupil funding. Reasons for declining enrollment vary by state and district. An ongoing decline in birthrates has been a common factor while other education leaders have cited this year’s federal immigration crackdown and newer school choice policies for detracting students from attending their public schools. 

    As a result, plans for school closures similar to Austin ISD’s and teacher layoffs as seen in Houston are rippling across large and small school districts— from Arizona’s Kyrene School District to Atlanta Public Schools and Florida’s Broward County Public Schools to Oregon’s Corvallis School District.

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  • School Specialty and College Football Playoff Foundation Celebrate Impact Across Schools Nationwide

    School Specialty and College Football Playoff Foundation Celebrate Impact Across Schools Nationwide

    New media center at North Dade Middle School marks milestone in initiative revitalizing learning environments to benefit the entire learning community

    GREENVILLE, WI– November 21, 2025 – School Specialty and the College Football Playoff (CFP) Foundation today announced the completion of a media center makeover at North Dade Middle School, marking the 100th learning space transformed in collaboration with the Extra Yard Makeover initiative. As a part of their nationwide effort to enhance learning environments for students and educators alike, the two organizations have now invested over $5 million into reinvigorating classrooms across the country.

    Miami will host the 2026 College Football Playoff National Championship in January, and as part of its legacy work in the community, the CFP Foundation has committed to delivering more than 30 Extra Yard Makeovers alongside School Specialty to revitalize innovation spaces across schools in Miami-Dade, Broward and Palm Beach counties. With this latest round of makeovers, the CFP Foundation will have helped enrich learning environments in every Miami-Dade middle school.

    “Changing our middle school libraries into modern learning spaces has had a tremendous impact on engagement and learning outcomes,” said Dr. Jose L. Dotres, Superintendent of Miami-Dade County Public Schools. “In addition to renovation, the transformation is an investment in our teachers, our students and our future. These new innovative spaces support hands-on learning for students of today and tomorrow, so they can develop greater curiosity for learning and lifelong skills.”

    These makeovers transform static spaces into flourishing learning environments, providing upgrades like flexible furniture, technology, supplies and even fresh paint or murals. Each school receives the School Specialty proprietary Projects by DesignⓇ experience, which includes comprehensive consultations to determine the type of space that best supports students, educators and the broader school community. Past rooms made over include STEM labs, broadcast classrooms, libraries, media centers, makerspace rooms, teachers lounges, wellness spaces, sensory rooms, multi-purpose rooms, an esports room and a mariachi room.

    “The transformation of our media center is truly invaluable to our students and staff,” said Nicole Fama, Executive Director at Phalen Leadership Academies, which received a makeover in 2024. “We are profoundly grateful to the College Football Playoff Foundation and School Specialty for this investment. Before the media center, we lacked a space that truly fostered community. Now, everything happens here—from senior breakfasts and college athlete signing days to family game nights and teacher appreciation events. It has become the heart of our community, a space we didn’t realize we needed until it was here.”

    These makeovers serve to benefit both students and teachers, allowing schools to improve their offerings, inspire innovation and modern learning, and directly counter some of the top issues in education today.

    “Addressing teacher burnout and maximizing student engagement starts with the physical environment,” said Jeremy Westbrooks, Director of Strategic Account Development at School Specialty. “The physical classroom is an educator’s primary tool, and by modernizing these spaces, the CFP Foundation and School Specialty are delivering a critical resource that empowers teachers to stay focused on their students’ growth and long-term success.”

    “We’re proud to work alongside School Specialty to bring these meaningful makeover projects to life,” said Britton Banowsky, Executive Director College Football Playoff Foundation. “Their expertise in the design of the spaces and incredible generosity make it possible for us to turn vision into impact for teachers and students.”

    In addition to the CFP Foundation and School Specialty, these makeovers have been supported over the years by Bowl Games, Conference partners, Sponsors and host committees of each College Football Playoff National Championship. To date, makeovers have taken place in 18 states across 58 counties.

    To learn more about the College Playoff Foundation’s Extra Yard Makeover initiative, click here.

    To learn more about School Specialty, click here.

    About School Specialty, LLC 

    With a 60-year legacy, School Specialty is a leading provider of comprehensive learning environment solutions for the infant-K12 education marketplace in the U.S. and Canada. This includes essential classroom supplies, furniture and design services, educational technology, sensory spaces featuring Snoezelen, science curriculum, learning resources, professional development, and more. School Specialty believes every student can flourish in an environment where they are engaged and inspired to learn and grow. In support of this vision to transform more than classrooms, the company applies its unmatched team of education strategists and designs, manufactures, and distributes a broad assortment of name-brand and proprietary products. For more information, go to SchoolSpecialty.com.

    About the College Football Playoff Foundation

    The College Football Playoff (CFP) Foundation is the 501(c)3 non-profit organization serving as the community engagement arm of the College Football Playoff and works in partnership with institutions of higher education, sports organizations, corporations and non-profits to support educators and improve student outcomes. The purpose of the CFP Foundation lies in supporting PK-12 education by elevating the teaching profession. The CFP Foundation inspires and empowers educators by focusing its work in four areas: recognition, resources, recruitment and retention, and professional development. To learn more, visit cfp-foundation.org and follow Extra Yard for Teachers (@CFPExtraYard) on social media.

    Media Contact
    Jon Kannenberg
    [email protected]

    eSchool News Staff
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  • One Approach High-Performing Public and Charter Schools Share – And How to Do It – The 74

    One Approach High-Performing Public and Charter Schools Share – And How to Do It – The 74


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    US News & World Report released its latest ranking of public elementary schools. The results exposed the key component to student success, even if the topmost schools approached it in vastly different ways.

    For New York City, Lower Lab, an Upper East Side Gifted & Talented school was ranked number one by US News. Also in the top 10 were four citywide G&T programs. Each school exclusively accepts students who have been designated as “gifted.”

    Rounding out the top 10, however, are Success Academy – Bushwick and Success Academy – Bensonhurst, public charter schools that accept students by lottery, while also prioritizing English Language Learners (ELL).

    On the surface, these schools couldn’t be more different. Number one, Lower Lab, has only 13% of students qualifying for Free or Reduced Price Lunch (FRL), and 1% ELLs. Number 10, Success Academy Charter School – Bensonhurst, conversely,  has 65% of its students qualifying for free or reduced price lunch, and 26% who are English language learners. 

    But the selective G&T schools and the unscreened charter schools have one characteristic in common: An expectation that their students can succeed.

    The book, “Science of Learning: 99 Studies That Every Teacher Needs to Know,” describes an experiment where “researchers falsely told teachers some of their students had been identified as potential high achievers. The students were in fact chosen at random.”

    At the end of the year, the “students that were chosen were more likely to make larger gains in their academic performance,” with those “7-8 years old gaining an average of 10 verbal IQ points.”

    This study concluded that “when teachers expected certain children would show greater intellectual development, those children did show greater intellectual development.”

    At the G&T schools, teachers have every reason to believe their students are capable of performing at the highest levels.

    Parents have seen this firsthand.

    “I strongly believe that when teachers are told their students are gifted, they begin to treat them as gifted — and this changes everything,” asserts mom Natalya Tseytlin. “In a gifted classroom, if a student struggles, teachers don’t assume it’s because of laziness or inability; they respond with patience and extra attention. In a regular class, that student might not receive the same support or challenge, because the teacher sees the child as average. 

    Tseytlin said her son started his first grade gifted and talented program with limited English skills. But because his teacher offered consistent support and believed in him, he excelled. 

    “Today he is performing at the same level as his peers,” she said.

    “I don’t think the expectations at (my child’s) G&T school are so high that only gifted kids can meet them,” another parent, who only asked to be identified as M.K. opined. “Regular schools don’t ‘push’ kids enough to reach their potential. Those G&T schools that do push, get results because most kids are capable of this level of learning without being ‘gifted.’ If teachers treat students as capable, students will indeed meet expectations.”

    The belief that all students can perform at a “gifted” level is sacrosanct at Success Academy.

    “Success Academy is Gifted for All,” CEO Eva Moskowitz affirms. “When adult expectations are high, our scholars — mostly low-income, Black and Hispanic — can meet the highest academic standards.”

    The same is true at Harlem Academy, a kindergarten through 8th grade private school for students whose potential might otherwise go unrealized. 

    “It’s tough to decouple the influence of high-quality programming from high expectations,” concedes Head of School Vinny Dotoli, “but authentically challenging students is central to the ethos of our school. When great teachers set ambitious goals and provide the structure and support to reach them, it almost always makes a lasting difference in student achievement.”

    Parents with children in schools where high expectations aren’t the norm would love to see changes. 

    “I have a daughter in a dual language program in East Harlem,” Maria McCune relates. “A neighbor who used to attend our school changed his daughter to a G&T program at another school in East Harlem. He immediately noticed a difference in the quality of instruction and in his daughter’s performance (MUCH improved). I participate in my daughter’s School Leadership Team and I have seen the apathy teachers there exhibit. It is concerning. When I tried to provide feedback about improving the educational experience, teachers/staff often became defensive. It is this that leads me to want to pursue G&T for my daughter.”

    For Tiffany Ma, the solution is obvious. “Our second grader that transferred into G&T writes much neater and does her homework much more happily since she’s in an environment where academics and homework is valued by other classmates and parents. We should expand G&T programs. It’s regular programming that shouldn’t exist.”

    Yet New York City seems headed in the opposite direction. Mayor-Elect Zohran Mamdani has vowed to get rid of elementary school G&T programs  that begin in kindergarten. He would wait until students enter third grade, even though the research referenced above specifically mentioned children 7 and 8 years of age( i.e. second graders), as being the biggest beneficiaries of high expectations. He is against charter schools, as well. 

    This move would lower the academic standards and expectations of all schools, which deeply concerns parents like McCune. She fears “Children like my daughter may be left as collateral damage of an educational experience that falls short of setting them up for significant academic success.”

    The top schools in NYC have repeatedly demonstrated that high expectations are key to helping all students reach their full potential.

    We need more such schools, be they public G&T, charter, or private. And more teachers who believe in all our kids.


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  • The digital advantage in schools 

    The digital advantage in schools 

    Key points:

    When I first stepped into my role overseeing student data for the Campbell County School District, it was clear we were working against a system that no longer served us.

    At the time, we were using an outdated platform riddled with data silos and manual processes. Creating school calendars and managing student records meant starting from scratch every year. Grade management was clunky, time-consuming, and far from efficient. We knew we needed more than a patchwork fix–we needed a unified student information system that could scale with our district’s needs and adapt to evolving state-level compliance requirements. 

    Over the past several years, we have made a full transition to digitizing our most critical student services, and the impact has been transformational. As districts across the country navigate growing compliance demands and increasingly complex student needs, the case for going digital has never been stronger. We now operate with greater consistency, transparency, and equity across all 12 of our schools. 

    Here are four ways this shift has improved how we support students–and why I believe it is a step every district should consider:

    How centralized student data improves support across K-12 schools

    One of the most powerful benefits of digitizing critical student services is the ability to centralize data and ensure seamless support across campuses. In our district, this has been a game-changer–especially for students who move between schools. Before digitization, transferring student records meant tracking down paper files, making copies, and hoping nothing was lost in the shuffle. It was inefficient and risky, especially for students who required health interventions or academic support. 

    Now, every plan, history, and record lives in a single, secure system that follows the student wherever they go. Whether a student changes schools mid-year or needs immediate care from a nurse at a new campus, that information is accessible in real-time. This level of continuity has improved both our efficiency and the quality of support we provide. For districts serving mobile or vulnerable populations, centralized digital systems aren’t just convenient–they’re essential.

    Building digital workflows for student health, attendance, and graduation readiness

    Digitizing student services also enables districts to create customized digital workflows that significantly enhance responsiveness and efficiency. In Campbell County, we have built tools tailored to our most urgent needs–from health care to attendance to graduation readiness. One of our most impactful changes was developing unified, digital Individualized Health Plans (IHPs) for school nurses. Now, care plans are easily accessible across campuses, with alerts built right into student records, enabling timely interventions for chronic conditions like diabetes or asthma. We also created a digital Attendance Intervention Management (AIM) tool that tracks intervention tiers, stores contracts and communications, and helps social workers and truancy officers make informed decisions quickly. 

    These tools don’t just check boxes–they help us act faster, reduce staff workload, and ensure no student falls through the cracks.

    Digitization supports equitable and proactive student services

    By moving our student services to digital platforms, we have become far more proactive in how we support students–leading to a significant impact on equity across our district. With digital dashboards, alerts, and real-time data, educators and support staff can identify students who may be at risk academically, socially, or emotionally before the situation becomes critical. 

    These tools ensure that no matter which school a student attends–or how often they move between schools–they receive the same level of timely, informed support. By shifting from a reactive to a proactive model, digitization has helped us reduce disparities, catch issues early, and make sure that every student gets what they need to thrive. That’s not just good data management–it’s a more equitable way to serve kids.

    Why digital student services scale better than outdated platforms

    One of the most important advantages of digitizing critical student services is building a system that can grow and evolve with the district’s needs. Unlike outdated platforms that require costly and time-consuming overhauls, flexible digital systems are designed to adapt as demands change. Whether it’s integrating new tools to support remote learning, responding to updated state compliance requirements, or expanding services to meet a growing student population, a digitized infrastructure provides the scalability districts need. 

    This future-proofing means districts aren’t locked into rigid processes but can customize workflows and add modules without disrupting day-to-day operations. For districts like ours, this adaptability reduces long-term costs and supports continuous improvement. It ensures that as challenges evolve–whether demographic shifts, policy changes, or new educational priorities–our technology remains a reliable foundation that empowers educators and administrators to meet the moment without missing a beat.

    Digitizing critical student services is more than a technical upgrade–it’s a commitment to equity, efficiency, and future readiness. By centralizing data, customizing workflows, enabling proactive support, and building scalable systems, districts can better serve every student today and adapt to whatever challenges tomorrow may bring.

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  • Eviction sets single mom on a quest to keep her kids in their schools

    Eviction sets single mom on a quest to keep her kids in their schools

    by Bianca Vázquez Toness, The Hechinger Report
    November 18, 2025

    This story was produced by the Associated Press and reprinted with permission.

    ATLANTA — It was the worst summer in years. Sechita McNair’s family took no vacations. Her younger boys didn’t go to camp. Her van was repossessed, and her family nearly got evicted — again.

    But she accomplished the one thing she wanted most. A few weeks before school started, McNair, an out-of-work film industry veteran barely getting by driving for Uber, signed a lease in the right Atlanta neighborhood so her eldest son could stay at his high school.

    As she pulled up outside the school on the first day, Elias, 15, stepped onto the curb in his new basketball shoes and cargo pants. She inspected his face, noticed wax in his ears and grabbed a package of baby wipes from her rental car. She wasn’t about to let her eldest, with his young Denzel Washington looks, go to school looking “gross.”

    He grimaced and broke away.

    “No kiss? No hugs?” she called out.

    Elias waved and kept walking. Just ahead of him, at least for the moment, sat something his mother had fought relentlessly for: a better education.

    The link between where you live and where you learn

    Last year, McNair and her three kids were evicted from their beloved apartment in the rapidly gentrifying Old Fourth Ward neighborhood of Atlanta. Like many evicted families, they went from living in a school district that spends more money on students to one that spends less.

    Thanks to federal laws protecting homeless and evicted students, her kids were able to keep attending their Atlanta schools, even though the only housing available to them was in another county 40 minutes away. They also had the right to free transportation to those schools, but McNair says the district didn’t tell her about that until the school year ended. Their eligibility to remain in those schools expired at the end of last school year.

    Still wounded by the death of his father and multiple housing displacements, Elias failed two classes last year, his freshman year. Switching schools now, McNair fears, would jeopardize any chance he has of recovering his academic life. “I need this child to be stable,” she says.

    Related: Become a lifelong learner. Subscribe to our free weekly newsletter featuring the most important stories in education.

    With just one week before school started, McNair drove extra Uber hours, borrowed money, secured rental assistance and ignored concerns about the apartment to rent a three-bedroom in the Old Fourth Ward. At $2,200 a month, it was the only “semi-affordable” apartment in the rapidly gentrifying ward that would rent to a single mom with a fresh eviction on her record.

    On Zillow, the second-floor apartment, built in 2005, looked like a middle-class dream with its granite countertops, crown molding and polished wood floors. But up close, the apartment looked abused and held secrets McNair was only beginning to uncover.

    The first sign something was wrong came early. When she first toured the apartment, it felt rushed, like the agent didn’t want her to look too closely. Then, even as they told her she was accepted, the landlord and real estate agent wouldn’t send her a “welcome letter” laying out the agreement, the rent and deposit she would pay. It seemed like they didn’t want to put anything in writing.

    When the lease came, it was full of errors. She signed it anyway. “We’re back in the neighborhood!” she said. Elias could return to Midtown High School.

    But even in their triumph, no one in the family could relax. Too many things were uncertain. And it fell to McNair — and only McNair — to figure it out.

    The first day back

    Midtown is a high school so coveted that school administrators investigate student residency throughout the year to keep out kids from other parts of Atlanta and beyond. For McNair, the day Elias returned to the high school was a momentous one.

    “Freedom!” McNair declared after Elias disappeared into the building. Without child care over the summer, McNair had struggled to find time to work enough to make ends meet. Now that the kids were back in class, McNair could spend school hours making money and resolving some of the unsettled issues with her new apartment.

    McNair, the first person in her family to attend college, studied theater management. Her job rigging stage sets was lucrative until the writers’ and actors’ strike and other changes paralyzed the film industry in 2023. The scarcity of work on movie sets, combined with her tendency to take in family and non-family alike, wrecked her home economy.

    The family was evicted last fall when McNair fell behind on rent because of funeral expenses for her foster daughter. The teen girl died from an epileptic seizure while McNair and everyone else slept. Elias found her body.

    McNair attributes some of Elias’s lack of motivation at school to personal trauma. His father died after a heart attack in 2023, on the sidelines of Elias’s basketball practice.

    On his first day back at school this August, Elias appeared excited but tentative. He watched as the seniors swanned into school wearing gold cardboard crowns, a Midtown back-to-school tradition, and scanned the sidewalk for anyone familiar.

    If Elias had his way, his mom would homeschool him. She’s done it before. But now that he’s a teenager, it’s harder to get Elias to follow her instructions. As the only breadwinner supporting three kids and her disabled uncle, she has to work.

    Elias hid from the crowds and called up a friend: “Where you at?” The friend, another sophomore, was still en route. Over the phone, they compared outfits, traded gossip about who got a new hairdo or transferred. When Elias’s friend declared this would be the year he’d get a girlfriend, Elias laughed.

    When it was time to go in, Elias drifted toward the door with his head down as other students flooded past.

    The after-school pickup

    Hours later, he emerged. Despite everything McNair had done to help it go well — securing the apartment, even spending hundreds of dollars on new clothes for him — Elias slumped into the backseat when she picked him up after class.

    “School was so boring,” he said.

    “What happened?” McNair asked.

    “Nothing, bro. That was the problem,” Elias said. “I thought I was going to be happy when school started, since summer was so horrible.”

    Of all of the classes he was taking — geometry, gym, French, world history, environmental science — only gym interested him. He wished he could take art classes, he said. Elias has acted in some commercials and television programs, but chose a science and math concentration, hoping to study finance someday.

    After dinner at Chick-fil-A, the family visited the city library one block from their new apartment. While McNair spoke to the librarian, the boys explored the children’s section. Malachi, 6, watched a YouTube video on a library computer while Derrick, 7, flipped through a book. Elias sat in a corner, sharing video gaming tips with a stranger he met online.

    Related: Schools confront a new reality: They can’t count on federal money 

    “Those people are learning Japanese,” said McNair, pointing to a group of adults sitting around a cluster of tables. “And this library lets you check out museum passes. This is why we have to be back in the city. Resources!”

    McNair wants her children to go to well-resourced schools. Atlanta spends nearly $20,000 per student a year, $7,000 more than the district they moved to after the eviction. More money in schools means smaller classrooms and more psychologists, guidance counselors and other support.

    But McNair, who grew up in New Jersey near New York City, also sees opportunities in the wider city of Atlanta. She wants to use its libraries, e-scooters, bike paths, hospitals, rental assistance agencies, Buy Nothing groups and food pantries.

    “These are all resources that make it possible to raise a family when you don’t have support,” she said. “Wouldn’t anyone want that?”

    Support is hard to come by

    On the way home, the little boys fall asleep in the back seat. Elias asks, “So, is homeschooling off the table?”

    McNair doesn’t hesitate. “Heck yeah. I’m not homeschooling you,” she says lightly. “Do you see how much of a financial bind I’m in?”’

    McNair pulls into the driveway in Jonesboro, the suburb where the family landed after their eviction. Even though the family wants to live in Atlanta, their stuff is still here. It’s a neighborhood of brick colonials and manicured lawns. She realizes it’s the dream for some families, but not hers. “It’s a support desert.”

    As they get out of the car, Elias takes over as parent-in-charge. “Get all of your things,” he directs Malachi and Derrick, who scowl as Elias seems to relish bossing them around. “Pick up your car seats, your food, those markers. I don’t want to see anything left behind.” Elias would be responsible for making the boys burritos, showering them and putting them to sleep.

    McNair heads out to drive for Uber. That’s what is necessary to pay $450 a week to rent the car and earn enough to pay her rent and bills.

    But while McNair is out, she can’t monitor Elias. And a few days after he starts school, Elias’s all-night gaming habit has already drawn teachers’ attention.

    “I wanted to check in regarding Elias,” his geometry teacher writes during the first week of school. “He fell asleep multiple times during Geometry class this morning.”

    Elias had told the teacher he went to bed around 4 a.m. the night before. “I understand that there may be various reasons for this, and I’d love to work together to support Elias so he can stay focused and successful in class.”

    A few days later, McNair gets a similar email from his French teacher.

    That night, McNair drives around Atlanta, trying to pick up enough Uber trips to keep her account active. But she can’t stop thinking about the emails. “I should be home making sure Elias gets to bed on time,” she says, crying. “But I have to work. I’m the only one paying the bills.”

    Obstacles keep popping up

    Ever since McNair rented the Atlanta apartment, her bills had doubled. She wasn’t sure when she’d feel safe giving up the house she’d been renting in Clayton County, given the problems with the Atlanta apartment. For starters, she was not even sure it was safe to spend the night there.

    A week after school started in August, McNair dropped by the apartment to check whether the landlords had made repairs. At the very least, she wanted more smoke detectors.

    She also wanted them to replace the door, which looked like someone had forced it open with a crowbar. She wanted a working fridge and oven. She wanted them to secure the back door to the adjoining empty apartment, which appeared to be open and made her wonder if there were pests or even people squatting there.

    But on this day, her keys didn’t work.

    She called 911. Had her new landlords deliberately locked her out?

    When the police showed up outside the olive-green, Craftsman-style fourplex, McNair scrolled through her phone to find a copy of her lease. Then McNair and the officer eyed a man walking up to the property. “The building was sold in a short sale two weeks ago,” he told McNair. The police officer directed the man to give the new keys to McNair.

    Related: The new reality with universal school vouchers: Homeschoolers, marketing, pupil churn

    The next day, McNair started getting emails from an agent specializing in foreclosures, suggesting the new owners wanted McNair to leave. “The bank owns the property and now you are no longer a tenant of the previous owner,” she wrote. The new owner “might” offer relocation assistance if McNair agreed to leave.

    McNair consulted attorneys, who reassured her: It might be uncomfortable, but she could stay. She needed to try to pay rent, even if the new owner didn’t accept it.

    So McNair messaged the agent, asking where she should send the rent, and requested the company make necessary repairs. Eventually, the real estate agent stopped responding.

    Some problems go away, but others emerge

    Finally, McNair moved her kids and a few items from the Jonesboro house to the Atlanta apartment. She didn’t allow Elias to bring his video game console to Atlanta. He started going to bed around 11 p.m. most nights. But even as she solved that problem, others emerged.

    It was at Midtown’s back-to-school night in September that McNair learned Elias was behind in most of his classes. Some teachers said maybe Midtown wasn’t the right school for Elias.

    Perhaps they were right, McNair thought. She’d heard similar things before.

    Elias also didn’t want to go to school. He skipped one day, then another. McNair panicked. In Georgia, parents can be sent to jail for truancy when their kids miss five unexcused days.

    McNair started looking into a homeschooling program run by a mother she follows on Facebook. In the meantime, she emailed and called some Midtown staff for advice. She says she didn’t get a response. Finally, seven weeks after the family’s triumphant return to Midtown, McNair filed papers declaring her intention to homeschool Elias.

    It quickly proved challenging. Elias wouldn’t do any schoolwork when he was home alone. And when the homeschooling group met twice a week, she discovered, they required parents to pick up their children afterward instead of allowing them to take public transit or e-scooters. That was untenable.

    Elias wanted to stay at home and offered to take care of McNair’s uncle, who has dementia. “That was literally killing my soul the most,” said McNair. “That’s not a child’s job.”

    Hell, no, she told him — you only get one chance at high school.

    Then, one day, while she was loading the boys’ clothes into the washing machine at the Atlanta apartment, she received a call from an unknown Atlanta number. It was the woman who heads Atlanta Public Schools’ virtual program, telling her the roster was full.

    McNair asked the woman for her opinion on Elias’s situation. Maybe she should abandon the Atlanta apartment and enroll him in the Jonesboro high school.

    Let me stop you right there, the woman said. Is your son an athlete? If he transfers too many times, it can affect his ability to play basketball. And he’d probably lose credits and take longer to graduate. He needs to be in school — preferably Midtown — studying for midterms, she said. You need to put on your “big mama drawers” and take him back, she told McNair.

    The next day, Elias and his mother pulled up to Midtown. Outside the school, Elias asked if he had to go inside. Yes, she told him. This is your fault as much as it’s mine.

    Now, with Elias back in school every day, McNair can deliver food through Uber Eats without worrying about a police officer asking why her kid isn’t in school. If only she had pushed harder, sooner, for help with Elias, she thought. “I should have just gone down to the school and sat in their offices until they talked to me.”

    But it was easy for her to explain why she hadn’t. “I was running around doing so many other things just so we have a place to live, or taking care of my uncle, that I didn’t put enough of my energy there.”

    She wishes she could pay more attention to Elias. But so many things are pulling at her. And as fall marches toward winter, her struggle continues. After failing to keep up with the Jonesboro rent, she’s preparing to leave that house before the landlord sends people to haul her possessions to the curb.

    As an Uber driver, she has picked up a few traumatized mothers with their children after they got evicted. She helped them load the few things they could fit into her van. As they drove off, onlookers scavenged the leftovers.

    She has promised herself she’d never let that happen to her kids.

    Bianca Vázquez Toness is an Associated Press reporter who writes about the continuing impact of the pandemic on young people and their education.

    The Associated Press’ education coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

    This <a target=”_blank” href=”https://hechingerreport.org/she-wanted-to-keep-her-son-in-his-school-district-it-was-more-challenging-than-it-seemed/”>article</a> first appeared on <a target=”_blank” href=”https://hechingerreport.org”>The Hechinger Report</a> and is republished here under a <a target=”_blank” href=”https://creativecommons.org/licenses/by-nc-nd/4.0/”>Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License</a>.<img src=”https://i0.wp.com/hechingerreport.org/wp-content/uploads/2018/06/cropped-favicon.jpg?fit=150%2C150&amp;ssl=1″ style=”width:1em;height:1em;margin-left:10px;”>

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  • In Los Angeles, 45 Elementary Schools Beat the Odds in Teaching Kids to Read – The 74

    In Los Angeles, 45 Elementary Schools Beat the Odds in Teaching Kids to Read – The 74

    This article is part of Bright Spots, a series highlighting schools where every child learns to read, no matter their zip code. Explore the Bright Spots map to find out which schools are beating the odds in terms of literacy versus poverty rates.

    This story is part of The 74’s special coverage marking the 65th anniversary of the Los Angeles Unified School District. Read all our stories here.

    When The 74 started looking for schools that were doing a good job teaching kids to read, we began with the data. We crunched the numbers for nearly 42,000 schools across all 50 states and Washington, D.C. and identified 2,158 that were beating the odds by significantly outperforming what would be expected given their student demographics. 

    Seeing all that data was interesting. But they were just numbers in a spreadsheet until we decided to map out the results. And that geographic analysis revealed some surprising findings. 

    For example, we found that, based on our metrics, two of the three highest-performing schools in California happened to be less than 5 miles apart from each other in Los Angeles. 

    The PUC Milagro Charter School came out No. 1 in the state of California. With 91% of its students in poverty, our calculations projected it would have a third grade reading rate of 27%. Instead, 92% of its students scored proficient or above. Despite serving a high-poverty student population, the school’s literacy scores were practically off the charts.  

    PUC Milagro is a charter school, and charters tended to do well in our rankings. Nationally, they made up 7% of all schools in our sample but 11% of those that we identified as exceptional. 

    But some district schools are also beating the odds. Just miles away from PUC Milagro is our No. 3-rated school in California, Hoover Street Elementary. It is a traditional public school run by the Los Angeles Unified School District. With 92% of its students qualifying for free- or reduced-price lunch, our calculations suggest that only 23% of its third graders would likely be proficient in reading. Instead, its actual score was 78%. 

    For this project, we used data from 2024, and Hoover Street didn’t do quite as well in 2025. (Milagro continued to perform admirably.)

    Still, as Linda Jacobson reported last month, the district as a whole has been making impressive gains in reading and math over the last few years. In 2025, it reported its highest-ever performance on California’s state test. Moreover, those gains were broadly shared across the district’s most challenging, high-poverty schools. 

    Our data showed that the district as a whole slightly overperformed expectations, based purely on the economic challenges of its students. We also found that, while Los Angeles is a large, high-poverty school district, it had a disproportionately large share of what we identified as the state’s “bright spot” schools. L.A. accounted for 8% of all California schools in our sample but 16% of those that are the most exceptional. 

    All told, we found 45 L.A. district schools that were beating the odds and helping low-income students read proficiently. Some of these were selective magnet schools, but many were not. 

    INTERACTIVE

    Map of Los Angeles Area Bright Spots

    

    Some of the schools on the map may not meet most people’s definition of a good school, let alone a great one. For example, at Stanford Avenue Elementary, 47% of its third graders scored proficient in reading in 2024. That may not sound like very many, but 97% of its students are low-income, and yet it still managed to outperform the rest of the state by 4 percentage points. (It did even a bit better in 2025.)
    

    Schools like Stanford Avenue Elementary don’t have the highest scores in California. On the surface, they don’t look like they’re doing anything special. But that’s why it’s important for analyses like ours to consider a school’s demographics. High-poverty elementary schools that are doing a good job of helping their students learn to read deserve to be celebrated for their results.
    

                    
    
                                    
    

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  • With Butchers Disappearing, High Schools Look to Step In – The 74

    With Butchers Disappearing, High Schools Look to Step In – The 74


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    LEWISTOWN — Slaughterhouses and butchers used to be scattered throughout the United States, numbering about 10,000 in 1967.

    Only about 3,000 remain and about 85% of the American meatpacking industry is controlled by four companies: JBS, Tyson Foods, Cargill and Smithfield. The other 15% of that market share is held in part by small and very small meat producers scattered across the country, including some in Montana.

    About half of small and medium meat processors have disappeared in the last 20 years, and a decades long University of Illinois study found the average length of a meat processing business surviving was 9.7 years. Between inspections, startup costs and other factors, it’s not an easy business to get into or keep afloat. 

    This is true for much of the agricultural industry, and many small businesses have disappeared as corporate America has exerted its will on farmers and ranchers. About 70% of the consumer’s dollar went to cattle producers in 1970, with the other 30% going to processors and retailers. Cattle producers now get about 30% of the consumer’s dollar, according to Farm Action.

    Additionally, about 98% of America’s beef is processed in just over 50 plants. Beef processing co-ops have been created around the state in an effort to help give beef producers more options, but there’s another problem too — employees.

    That’s the place some educators in Montana are looking to step in. Fergus High School in Lewistown, for example, has a robust agricultural education program. It’s also part of the Central Montana Career and Technology Education Academy, a public charter school that was set up this year to connect students with skills and knowledge needed to work in agriculture.

    ‘A dying art’

    Logan Turner, one the teachers at Fergus High School, put it pointedly.

    “Kids aren’t really getting into it,” he said. “Cutting meat is kind of a dying art.”

    His goal has been, in part, to help change that trend. The technical academy seeks to bridge a gap of agricultural knowledge. Beyond meat cutting, classes at the school include farm business management, fabrication and science classes geared toward teaching about soil health among others.

    Turner grew up on his family’s farm outside Missoula and quickly decided he wanted to be a teacher. There’s an urgency for him too, with worries, among them a feeling no one knows where their food comes from and the world’s growing population. 

    “We’ve always been faced with this big issue as agriculturalists,” Turner said. “2050 is right around the corner, and there’s going to be two billion more people on the face of the planet, and how are we going to feed them all? I think it all starts with education and understanding … and so I felt like being an educator probably was the best way for me to contribute.”

    Only about three percent of the food Montanans eat is produced in the state. There are options for eating local food, but they can sometimes be hard to find. 

    Having kids learn about these could also help them enter the workforce with more ideas about what they want to do, which is one of the goals of the program. Orin Johnson, the Central Montana CTE Academy director, said they also want to get students as close as possible to certification in a variety of careers.

    “Every kid doesn’t learn the same way,” Johnson said. “And some really do strive and need to be hands on, and it’s about finding a way to create opportunities that they can be hands on.”

    Students at the school have shown interest and it’s included partnerships with Future Farmers of America and the Montana Farmers Union, which gave the meat processing program two grants totaling about $13,000 over the summer.

    “We do a lot of meat processing at my house because my dad loves hunting, and so we do a lot of wild game,” said Shyanne Ricks, a student at the school who’s gone through the program. “And so doing the meats class really helps with seeing the whole process, not just wild game.”

    Ricks, along with Tori Rindal, a freshman at the school, and the other Lewistown agricultural education teacher — Jared Long — went to the Montana Farmers Union Annual convention and spoke about the program.

    Rindal said she’s hoping to take the meats class next year. Long pointed out agricultural education is broad and students can take many different paths.

    The program offers five pathways: welding, natural resource and conservation, meat processing, animal science and agricultural mechanics. There’s a variety of classes within those, both Long and Turner explained.

    “The common misconception is that it’s just cows and plows,” Long said. “So that’s really our job, we feel like, is to open doors to kids that they might never have.”

    Daily Montanan is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Daily Montanan maintains editorial independence. Contact Editor Darrell Ehrlick for questions: [email protected].


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