UK business schools continue to be buffeted by hostile immigration policies, with some institutions noting two consecutive years of declining overseas enrolments, according to 2025/26 results from the 2025 Chartered Association of Business Schools (ABS) annual membership survey of 48 members.
But the picture seems to be improving. Almost half of the schools surveyed (46%) reported an increase in international enrolments, up from just 11% the previous year. At undergraduate level, 45% reported rising numbers, compared with 64% at postgraduate level.
Nevertheless, the association has pointed to policies affecting international students in the UK as continuing causes for concern for business schools as promises made in Keir Starmer’s immigration white paper become a reality.
While international enrolments at the undergraduate level were down on 2024/25 for 14% of respondents, this is far lower than the 39% who reported the same trend in 2024/25.
Similarly, while a sizeable chunk of respondents (39%) said overseas enrolments for postgraduate students were down year on year, this is still a noticeable improvement than over three quarters of respondents the year before.
But the Chartered ABS noted that international enrolments will still be lower than before 2024/25, with some schools reporting two years of decline in a row.
The Chartered ABS pointed to hostile policies in the UK as a potential reason for declining international enrolments. The UK government’s decision to reduce the Graduate Route by six months is already having an effect, it said, with 60% of survey respondents saying the incoming policy has had a negative impact.
“The shortening of the Graduate Route, the ban on student dependants, and the proposals for the international student levy will continue to have a damaging impact on business school finances, and by extension, their parent institutions,” warned Stewart Robinson, chair of the Chartered ABS and dean of Newcastle University Business School.
“These results reveal that while some institutions are seeing student numbers grow and finances stabilise, many institutions continue to face significant challenges. Budget cuts, restructuring, and redundancies will continue, and many business schools will face another year of declining student numbers and income,” he added.
The survey revealed that many UK business schools are feeling the pinch, with an increasing number (48%) reporting a drop in year-on-year income in 2025/26 compared to 36% in 2024/25.
Budget cuts, restructuring, and redundancies will continue, and many business schools will face another year of declining student numbers and income Stewart Robinson, Chartered ABS and Newcastle University Business School
However, more than half of the schools surveyed (58%) said they expected income to increase in 2025/26 – an improvement on the previous year, when more than half expected further decline.
A slew of policies affecting the international education sector were announced as part of the immigration white paper, with stakeholders concerned that each could have a serious impact on overseas enrolments.
The government has decided to cut the Graduate Route from two years to just 18 months, shaving six months off the visa route for international graduates from UK institutions.
A levy on the income institutions make from international student fees was also announced as part of the changes, with a later decision to ringfence this cash to spend on maintenance grants for domestic students. Critics have warned that the move could decimate international enrolments if students are put off by the higher fees many institutions will have to set to cover the cost of the tax.
An earlier decision to ban almost all international students from bringing their dependants to the country with them on a student visa. Since 2024, when the policy was announced, net migration numbers in the UK have seen a steep decline.
The next wave of prospective students is already taking shape: Generation Alpha, born between 2010 and 2024. They’re poised to become the most digitally fluent, diverse, and tech-immersed generation in history, raised on smartphones, voice assistants, and AI from day one. By 2028, the first Gen Alpha freshmen will be setting foot on college campuses, bringing entirely new expectations for how learning happens and how schools communicate their value.
Here’s the thing: education marketers can’t afford to wait. Gen Alpha’s habits and motivations differ sharply from Millennials or even Gen Z. In this article, we’ll unpack who Gen Alpha is, what drives their choices, and why institutions must start adapting their recruitment strategies now.
Drawing on Higher Education Marketing (HEM)’s latest research and webinar insights, we’ll introduce our recommended “PAC” framework, Platform, Algorithm, Culture, a model designed to help schools reach Gen Alpha effectively. We’ll also explore strategies like dual-audience messaging (targeting both students and their Millennial parents), along with content tactics centered on authenticity, user-generated content (UGC), answer-first communication, and AI-ready web experiences.
These ideas will be grounded in real-world examples, from universities using Roblox campus tours to schools experimenting with Snapchat AR lenses, and illustrated through HEM client success stories across K–12, language, and higher education sectors.
By the end, you’ll have a clear roadmap to engage both Gen Alpha and their parents through an integrated approach that connects CRM lead nurturing, SEO, social media, and multilingual content into a cohesive next-gen recruitment strategy.
Let’s dig into what makes Generation Alpha unique and how your institution can get ready now.
Who Is Generation Alpha?
Generation Alpha refers to children born between 2010 and 2024. They are the first cohort raised entirely in the 21st century, often called the first true digital natives.
From iPads in the crib to AI assistants in the living room, Gen Alpha has never known life without touchscreens or high-speed internet. Many learned to navigate apps and streaming platforms before they could read, making technology an effortless part of everyday life.
Early experiences with remote and hybrid learning have also shaped them. Even in primary school, they joined online video classes, used learning apps, and explored online games, giving them a comfort with digital learning that feels natural.
Raised largely by Millennial parents, Gen Alpha is globally minded and culturally diverse. They are aware of issues like climate change and social justice, value inclusivity, and seek purpose in education.
Their aspirations are high, and so are their expectations. They and their parents will assess the return on investment of higher education carefully. College decisions will be shared within the family, meaning recruitment messages must appeal to both the student and the parent.
Gen Alpha’s Behavior, Media Use, and Decision Drivers
To connect with Generation Alpha, institutions need to meet them on their terms. Let’s look at how they interact with media, information, and the factors shaping their decisions.
Authenticity Over Polish
Gen Alpha can spot inauthenticity a mile away. Surrounded by social media from birth, they value honesty over gloss. Highly produced marketing materials feel distant to them; real voices earn trust. Peer content matters more than official content, and a student’s testimonial filmed on a phone will often outperform a polished promo video. Schools that feature current students or young alumni as micro-influencers tend to resonate most. A student-led TikTok dorm tour, for instance, can do more to inspire confidence than a scripted campus video.
Short-Form Video and Shared Screens
Raised on YouTube and TikTok, Gen Alpha consumes information in quick bursts. They use short-form videos to learn, discover, and be entertained. Yet, they also share viewing time with family, watching longer videos together on smart TVs. This dual habit creates an opportunity for schools to publish family-friendly content on YouTube while using TikTok or Instagram Reels for short, high-impact storytelling.
Social Means Conversational and Interactive
Gen Alpha doesn’t just scroll; they participate. They use Snapchat for authentic chats and AR filters for creative expression. Gaming worlds such as Roblox and Minecraft double as social spaces where they collaborate and build together. This generation expects to engage, not just observe. Recruitment content should invite participation through polls, challenges, or interactive Q&As rather than simply broadcasting messages.
Digital-Native, but Still Campus-Curious Although they are digital natives, Gen Alpha still craves real-world experiences. Campus visits remain important, but they expect them to be hands-on and immersive. They want to test a lab, attend a mini class, or pilot a drone. For them, visiting campus feels like trying on an experience to see if it fits. Schools should design events that blend physical and virtual engagement to appeal to this tactile curiosity.
Instant Answers and Micro-Decisions This generation grew up with instant search and voice assistants. They want quick, direct answers, not lengthy explanations. They prefer content structured as questions and answers, such as “What scholarships does this college offer?” followed by a concise response. This approach supports both their research style and the shift toward AI-driven search engines that prioritize clear, digestible information.
Values-Driven and Proof-Oriented Gen Alpha deeply cares about social impact. Issues such as sustainability, inclusion, and mental health influence their decisions. However, they don’t take claims at face value. They expect evidence through authentic stories, real programs, and visible results. Institutions that demonstrate genuine action, rather than marketing slogans, will earn their trust.
Bottom line: Gen Alpha lives online but thinks critically. They move fast, multitask across screens, consult their parents, and expect authenticity at every turn. To earn their attention and trust, institutions must create marketing that is honest, interactive, and evidence-based.
Why Institutions Must Start Preparing Now
Why should institutions start preparing now? It might seem like there’s still time before Generation Alpha reaches college. The oldest are only about 15 or 16 today, but the time to prepare is now.
The Oldest Are Already in High School
Those born in 2010 are entering the college research phase alongside their Millennial parents. By 2028, they’ll be enrolling in universities. For K–12 private schools, Gen Alpha isn’t the future; they’re your current students. Enrollment strategies, open houses, and outreach events already need to align with their digital-first expectations.
Strategy Shifts Take Time
Building authentic social channels, redesigning content ecosystems, and integrating CRM workflows can’t happen overnight. Starting now means time to test and refine. Schools experimenting with TikTok, YouTube Shorts, or AI-powered content today will lead the field when Gen Alpha applications surge.
Gen Z Is the Bridge
Current college students have already pushed institutions to modernize through video storytelling and social media. Those adaptations laid the groundwork. Now, Gen Alpha’s shorter attention spans and AI fluency require schools to go further. If you’ve successfully reached Gen Z, you’re ahead. If not, there’s catching up to do.
Early Adopters Will Stand Out
Institutions that embrace next-gen tactics, from interactive chat tools to UGC-driven campaigns and dynamic FAQ hubs, will gain a visible edge. These schools appear more innovative and student-centered to both teens and parents.
Parent Expectations Are Rising Too
Millennial parents expect quick, personalized communication. Text alerts, Instagram Live Q&As, and ROI-focused content all resonate. Preparing now allows you to fine-tune messaging for both audiences: students and parents.
In short, every admissions cycle will include more Gen Alpha students. The strategies that worked for Millennials and Gen Z must evolve now, and Higher Education Marketing (HEM) is ready to help institutions future-proof recruitment.
HEM’s Next-Gen Recruitment Strategies: The PAC Framework and Beyond
At Higher Education Marketing (HEM), our research into Generation Alpha’s habits has led to the development of the PAC Framework, short for Platform, Algorithm, Culture. This model helps institutions design content and campaigns that genuinely connect with Gen Alpha and get noticed in today’s media environment. Around PAC, we integrate complementary tactics such as dual-audience messaging, authenticity systems, answer-first content, immersive campus experiences, and AI search optimization.
1. Platform: Go Where Gen Alpha Is
It sounds simple, yet many institutions still miss this step. “Platform” means existing where Gen Alpha spends their time, on platforms like TikTok, YouTube, Snapchat, or even Roblox. Don’t just create accounts; learn how each ecosystem works. What’s trending? What humor or language feels native? Explore these platforms like a student would. Then decide how your institution should engage, through creator collaborations, banner placements, or sponsored events. The key is to meet students where they are, not where you’re comfortable.
Example: Florida International University (USA): FIU has adopted TikTok to connect with Gen Alpha, where they spend their time. FIU’s social team went viral by leveraging a trending audio challenge on TikTok aimed at students hoping to excel on their midterms. The result was a TikTok that garnered over 10 million views and 1.46 million engagements, demonstrating how being present on Gen Alpha’s favorite platforms can massively boost reach.
Algorithms decide who sees your content. Success depends on understanding how each platform’s system rewards engagement. On TikTok, videos with high watch time and early comments rise quickly. On Google, structured Q&A pages and strong metadata perform best. Research shows attention spans among younger audiences now average two to three seconds. Lead with a hook, such as a bold question, emotion, or relatable visual. Keep captions tight and content shareable. Treat the algorithm like a person you need to impress fast.
Example: Colorado State University (USA): CSU has strategically designed content to please each platform’s algorithm and grab attention within seconds. Seeing the rise of TikTok’s algorithm-driven “For You” feed, CSU shifted heavily to short-form vertical video and front-loaded content with hooks. The social team launched an official TikTok in 2022 with a “non-manicured” approach: four student creators post 4–5 raw, authentic videos per week. This consistency and emphasis on trending audios and quick, relatable hooks led to about 130,000 video views and 12,000 engagements per month on CSU’s TikTok. By tailoring content format (e.g., snappy cuts, engaging captions) to each platform’s algorithmic preferences, CSU ensures its posts get maximum distribution in Gen Alpha’s feeds.
Culture is where authentic connection happens. Gen Alpha responds to real voices, humor, and values. Collaborate with students to produce takeovers, TikToks, or short vlogs. Reflect diversity and align with current conversations. Join cultural moments carefully, whether that’s referencing a popular meme or spotlighting sustainability initiatives. Imperfection, such as a slightly unpolished student video, signals truth and authenticity.
As HEM puts it, algorithms get you seen, but culture gets you remembered. Using PAC as a creative checklist ensures your marketing is visible, relevant, and real.
Because Generation Alpha’s education decisions will be co-driven by their Millennial parents, Gen Alpha student recruitment messaging must speak to both audiences at once. HEM’s approach, dual-audience messaging, ensures every touchpoint, from websites to ads, connects with both teens and parents in harmony.
For Students
Gen Alpha students care about community, creativity, and experience. They’re asking, “Will I fit in? Will this be exciting?” Highlight student life, clubs, and hands-on learning opportunities through visuals and peer perspectives. Use quotes or short video clips from current students discussing campus life or real projects. Peer voice matters more than institutional formality; a student testimonial will always carry more weight than a dean’s welcome.
For Parents
Millennial parents want reassurance. Their questions are about safety, credibility, and ROI. Showcase graduation rates, career outcomes, accreditation, and alumni success stories. Include details on support services, mental health resources, and campus security. Demonstrating both value and care builds confidence.
How to Integrate Both
Every major recruitment asset should serve both audiences. You can segment sections (“For Students” vs. “For Parents”) or blend them seamlessly. For instance, a video might open with student testimonials, transition into outcomes and parental perspectives, and end with a message that resonates with both.
Action Step: Audit your current materials for balance. Ensure students feel inspired and parents feel assured.
Example: Queen Anne’s School (UK): This independent girls’ school in England structures every recruitment touchpoint to speak to both Gen Alpha students and their millennial parents in tandem. For example, Queen Anne’s hosts Open Mornings that explicitly cater to “you and your daughter.” During these events, girls sample classes and campus life (answering the student’s “Will I have fun and fit in?”), while parents tour facilities and hear the Head’s vision for the school (addressing the parents’ concerns about values and outcomes). The school offers a wide range of visit options – from personal family tours to student “taster days” where 11–13 year olds spend a day on campus – ensuring both audiences are engaged.
3. Establish an “Authenticity System” (UGC and Influencers)
For Generation Alpha, authenticity is the ultimate trust signal. To deliver it consistently, HEM recommends building an Authenticity System, a structured process that continuously produces genuine, student-driven content.
User-Generated Content (UGC) Cadence
Plan for a steady flow of unpolished, real moments. Repost student photos or short TikToks weekly to show campus life through their eyes. Campaigns like #MyCampusMondays, where students share everyday snapshots, keep your content authentic and current. The goal is to make sure that whenever a Gen Alpha prospect visits your social channels, they see real students, not PR gloss.
Student Ambassadors and Creators
Empower students to take part in marketing. Invite ambassadors or micro-influencers to run Instagram takeovers, film vlogs, or stream events. These voices carry credibility because they feel peer-to-peer, not top-down. As HEM research shows, student creators can dramatically increase engagement by making your institution feel accessible and alive.
Authentic Voice and Visuals
Encourage content that sounds natural and looks real. A video filmed on a phone, with casual language or inside jokes, often performs better than a polished shoot. Include candid photos or unscripted clips, authenticity over perfection every time.
Integrate Authentic Content Across Channels
Don’t let UGC live in isolation. Embed student testimonials, quote cards, or video clips directly on program or FAQ pages. Pairing factual info with real student stories creates a persuasive one-two punch.
In short, authenticity shouldn’t happen by accident, it should already be built into your system.
Example: Colorado State University (USA): CSU has built a systematic pipeline for authentic, student-driven content. After officially launching its TikTok, CSU deliberately adopted a “raw” content style – no slick ads, just students with smartphones. It set up a core group of student content creators who post unfiltered clips multiple times a week, giving a continuous stream of real campus moments. In addition, CSU regularly reposts user-generated content from students: from dorm room mini-blogs to everyday campus snapshots. Every week, prospective Gen Alpha students checking CSU’s socials will see new posts by their peers, not just the PR team. By baking student UGC into the content calendar, CSU continuously projects an honest, peer-to-peer voice that Gen Alpha trusts.
4. Embrace Answer-First Content and AI Search Readiness
Generation Alpha searches differently. They ask full questions and expect immediate, concise answers. To connect with them and perform well in AI-driven search, schools need an answer-first content strategy.
Build Q&A Hubs
Create web pages organized by questions and answers, not long paragraphs. For example:
What hands-on experiences will I get in the Nursing program?
What are the career outcomes for graduates? This structure helps both humans and AI bots find what they need quickly. HEM calls these “answer-first hubs,” expanded FAQ-style pages covering dozens of micro-questions. Use data from inquiries and chats to identify what prospects ask most often.
Add Video and Micro-Content
Gen Alpha prefers short, visual responses. Embed 30–60 second video answers from students or staff directly on your pages. A student selfie explaining “What’s the first-year experience like?” feels more authentic than text alone. For parents, include short clips addressing safety or support topics. Repurpose each Q&A across platforms like YouTube Shorts or Reddit for added reach.
Implement Structured Data
Make content machine-readable. Adding FAQ schema markup tells Google and AI assistants what each Q&A covers, improving visibility in featured snippets and AI chat results. HEM research shows this can increase AI-driven visibility by up to 30%.
Write for Voice and Natural Language
Use conversational phrasing such as “How do I apply for financial aid?” instead of standard titles. Ensure each answer short but complete, ideal for AI summaries or voice assistants. Schools already applying this approach have seen measurable boosts in organic traffic and “People Also Ask” placements.
Bottom line: think like an answer engine. Gen Alpha asks questions, so make sure your content answers first.
Example: Cumberland University (USA): Cumberland makes information instantly accessible by structuring its admissions content around questions and direct answers. Its website features a comprehensive Admission FAQs hub that compiles “our most frequently asked questions to help you find the answers you need quickly”. Prospective students and parents can click categories like Undergraduate, Graduate, International, etc., and find dozens of bite-sized Q&As (e.g., “What are the application requirements?”, “Is there housing for freshmen?”). Each answer is concise and written in plain language – perfect for Gen Alpha’s tendency to ask full questions in Google or AI assistants. By adopting this answer-first approach (instead of burying info in long paragraphs), Cumberland not only improves user experience but also boosts its visibility on search engines. Many of its FAQ entries use structured data markup, so they often appear as featured snippets or “People Also Ask” results on Google.
5. Treat Your Campus as a Product: Demos and Immersive Experiences
For Generation Alpha, choosing a school feels like choosing a lifestyle brand. They want to experience it before committing. That’s why HEM recommends marketing your campus like a product demo, through in-person and virtual experiences that let students and parents “test-drive” what you offer.
Creator-Hosted Events
Make campus events hybrid and interactive. Invite student creators to livestream open houses or campus days on TikTok, YouTube, or Instagram Live. A student host with a GoPro or phone camera gives the experience authenticity and energy. Let online viewers ask questions in real time while seeing dorms, labs, or the dining hall rush. It’s immersive, engaging, and feels like hanging out with a trusted peer.
Hands-On Campus Trials
When prospects visit in person, let them participate. Replace passive tours with interactive demos, mini labs, culinary workshops, or creative challenges. Some schools have gamified tours, turning them into scavenger hunts or student-led challenges. Participation builds emotional connection and makes visits memorable.
Augmented Reality (AR) and Virtual Worlds
Add AR filters or lenses during events to blend play with information. Imagine scanning a building to reveal fun facts or seeing your mascot in AR. Schools like Kent State University have used Snapchat AR lenses to boost engagement while lowering recruitment costs.
Take it further by creating virtual campuses in platforms like Roblox or Minecraft. Students can explore, play, and imagine life at your school long before applying.
Use Existing Tools
360° tours and virtual events on platforms like YouVisit or CampusTours make immersion easy.
The goal is to let Gen Alpha see themselves on campus. When they can explore, touch, and interact, even virtually, they’re far more likely to enroll.
Examples: Kent State turned its campus into an interactive product demo via augmented reality on Snapchat. In a pioneering campaign (the first of its kind in higher ed), Kent State built a custom AR lens that let prospective students virtually “try on” a piece of the college experience – in this case, placing a Kent State graduation cap on their heads, tassel and all. Users could move and see the tassel shake, and with one tap, were prompted to “apply to the university” right from Snapchat. This immersive lens was deployed to Snapchatters aged 16–18 in Kent State’s key recruiting regions. The results were astounding: engagement soared, and the AR campaign achieved a cost-per-application 24% lower than the university’s goal.
University of Sussex (UK): At Sussex, students themselves have helped create a virtual campus that anyone can explore – effectively offering a perpetual, gamified open house. In 2024, a Sussex Computer Science student led a project to recreate the entire university campus in Minecraft, block by block. Using satellite data, the team imported ~1.4 km² of campus into the game (over 19 million blocks), achieving a 1:1 scale replica of Sussex’s buildings and grounds. Now, a group of 20+ students (and even alumni) is collaboratively adding interiors and details to bring it fully to life.
6. Integrate CRM, SEO, Social Campaigns, and Multilingual Content
Creating next-gen content for Generation Alpha is only half the battle. To convert attention into enrollment, schools need to align these tactics with the systems that power modern digital marketing. Here’s how HEM integrates CRM, SEO, social media, and multilingual strategy into a single recruitment engine.
CRM for Lead Nurturing
A robust education CRM is essential for tracking Gen Alpha inquiries and engaging them across multiple touchpoints—social DMs, event sign-ups, web forms, and more. Automated workflows can send personalized follow-ups instantly, such as a welcome video from a student ambassador or a link to a virtual Q&A. HEM often implements Mautic or HubSpot to manage this process. The result: faster responses, stronger engagement, and less manual work. Segment Gen Alpha students and their parents into complementary streams—student-life content for one, academic and ROI-focused messaging for the other.
Example: Michael Vincent Academy: Michael Vincent Academy, a private career school in Los Angeles, partnered with HEM to deploy a customized Mautic CRM for student recruitment. “It’s essential that we work smarter, not harder. The HEM Mautic CRM helps us do that,” said Tally B. Hajek, the academy’s CEO. HEM’s CRM solution automated key marketing workflows (such as follow-ups with prospective students) and provided reports to track lead progress and team activities. The system also included a lead-scoring mechanism to identify and prioritize high-value leads, ensuring staff focus on serious, good-fit applicants. As a result, core recruitment processes became automated, allowing the admissions team to spend more time building personal connections with prospects.
All that great content needs visibility. Use SEO to make it discoverable through optimized site structure, keyword strategy, and internal linking. Develop content clusters, interconnected pages and blogs built around key topics, to boost authority. HEM’s SEO overhauls have helped clients like Cumberland College achieve double-digit growth in organic traffic. Technical SEO, schema markup, and fast mobile performance are nonnegotiable for Gen Alpha’s on-demand expectations.
Social Media Campaigns
Meet Gen Alpha where they live: TikTok, YouTube, Snapchat, and Instagram. Blend organic storytelling with paid targeting. Use TikTok Spark Ads or Snapchat placements to amplify authentic student content that already performs well. Combine this with parent-focused Facebook and Google campaigns for a full-funnel strategy. HEM’s campaign for Queen Anne’s School used this dual approach, improving conversion rates from inquiry to enrollment.
Multilingual and International Reach
Gen Alpha is global. Translate or localize key pages and ads to reach families in multiple languages. Include subtitles, translated summaries, and multilingual SEO to capture diverse search traffic. HEM’s work with Wilfrid Laurier University demonstrated that localized messaging in Portuguese and Spanish drove stronger ROI in international markets.
Integrating these elements (CRM, SEO, social, and multilingual content) creates a seamless ecosystem that attracts, nurtures, and converts Gen Alpha prospects efficiently. It’s how institutions move from generating attention to generating results.
Actionable Takeaways for Reaching Gen Alpha
Generation Alpha may still be young, but the time to reach them is now. To connect authentically, schools must meet them where they are and communicate in ways that feel human, immediate, and real.
Be present on the platforms they love, such as YouTube, TikTok, Snapchat, and even gaming spaces, featuring student creators who speak their language. Empower current students and recent graduates to share their stories, building trust through authenticity.
Balance messaging for both students and parents, addressing excitement and reassurance in equal measure. Adopt an answer-first content model using structured FAQs and schema to increase visibility in AI and voice search. Treat campus tours like product demos, creating interactive, hands-on, or virtual experiences that bring your institution to life.
Finally, measure what matters by tracking engagement, conversions, and insights from data to refine continuously. Above all, stay authentic and adaptable. The institutions that start now will lead the next generation of recruitment success.
Frequently Asked Questions
Question: Who is Generation Alpha?
Answer: Generation Alpha refers to children born between 2010 and 2024. They are the first cohort raised entirely in the 21st century, often called the first true digital natives.
Question: Why should institutions start preparing now?
Answer:Institutions must start preparing now because Generation Alpha is already entering the college decision phase, and adapting strategies early allows schools to refine digital, authentic, and parent-inclusive recruitment approaches before their enrollment surge.
Home » Careers in Healthcare » Training Future Physicians and Serving Communities: How Osteopathic Medical Schools Make an Impact
Across America, communities are struggling with a critical shortage of doctors. One Pennsylvania city, working with osteopathic medical schools, may have found a solution.
In Scranton, PA, an innovative partnership is offering a multifaceted approach where it’s needed most, providing quality care to underserved patients, training the next generation of physicians, and supporting the regional healthcare workforce.
Last summer, nine passionate medical students from two osteopathic colleges helped launch the Northeast Pennsylvania Clinical Education Consortium (NEPCEC). Today, that effort has grown into a powerful partnership between three osteopathic medical schools, the City of Scranton, Lackawanna College, and local healthcare organizations.
“It’s been a pleasure to work with our partnering physicians and healthcare providers to help build an osteopathic physician training network in Northeastern Pennsylvania,” said Frank Kolucki, M.D., Commonwealth Health System physician & NEPCEC medical director. “The students…have been eagerly engaged in their training and have brought an excitement and enthusiasm that is very refreshing and exciting to witness.”
NEPCEC offers something rare: a clear path from clinical training to residency in underserved areas, where new doctors, especially family-practice doctors with community ties, are urgently needed. Through this program, students from the Philadelphia College of Osteopathic Medicine (PCOM), Touro College of Osteopathic Medicine, and New York Institute of Technology College of Osteopathic Medicine are gaining hands-on experience.
“We have long seen the value of purposeful community partnerships at Lackawanna College, and the NEPCEC is an opportunity that continues to be a natural fit for us, our students, and the community,” said Dr. Jill Murray, president and chief innovation officer of Lackawanna College. “This program has established a clear pathway for our osteopathic medical students to learn, grow, and build relationships within our community that will help them establish a strong footing for future careers in our region.”
“One of the first things I noticed about Scranton was its small-town atmosphere, where people are always ready to lend a helping hand,” said Camryn Butera, third-year PCOM student rotating in Scranton. “I’ve seen healthcare staff consistently go above and beyond for their patients. Every attending physician has taken the time to work with me one-on-one, not only to teach their specialty but also to offer mentorship, life advice, and even recommendations for great local spots. When I first arrived, I was admittedly nervous about moving from a big city to a smaller town, but Scranton has truly offered the best of both worlds.”
Expanding access to community-based care
This kind of community-based clinical education is central to osteopathic medical training. A key part of that training happens outside major hospitals, in places like Scranton, that most resemble where the average American receives their healthcare, and where doctors are often in short supply.
“This program provided the opportunity to participate actively in primary patient care, reemphasizing my passion and commitment to becoming a family physician,” said C. Veronica Ruiz, fourth-year PCOM student, Scranton Core Clinical Campus. “I am very grateful to the outstanding healthcare teams for allowing me a safe space to learn and grow as a future family doctor.”
Programs like NEPCEC are a win-win. Students get high-quality training, and communities get the physicians they so urgently need. We believe that clinical education partnerships like these have the potential to meet challenges nationwide.
The impact is growing. We are working with Congress to pass the Community Training, Education, and Access for Medical Students (Community TEAMS) Act, H.R. 3885, legislation that would expand programs like the NEPCEC, giving more medical students the chance to train where they’re most needed and help close the gap in healthcare access, bringing the osteopathic philosophy of whole-person, community-based care to more patients across the country.
Schools can keep QR logins safe and seamless by blending clear visual cues, ongoing user education, and risk-based checks behind the scenes
QR-based single sign-on (SSO) is fast becoming a favorite in schools seeking frictionless access, especially for bring-your-own-device (BYOD) environments.
The BYOD in education market hit $15.2 billion in 2024 and is projected to grow at a 17.4 percent CAGR from 2025 to 2033, driven by the proliferation of digital learning and personal smart devices in schools.
However, when attackers wrap malicious links into QR codes, school IT leaders must find guardrails that preserve usability without turning every login into a fortress.
Phishing via QR codes, a tactic now known as “quishing,” is where attackers embed malicious QR codes in emails or posters, directing pupils, faculty, and staff to fake login pages. Over four out of five K-12 schools experienced cyber threat impacts with human-targeted threats like phishing or quishing, exceeding other techniques by 45 percent.
Because QR codes hide or obscure the URL until after scanning, they evade many traditional email spam filters and link scanners.
Below are three strategies to get that balance between seamless logins and safe digital environments right.
How to look out for visual signals
Approximately 60 percent of emails containing QR codes are classified as spam. Branded content, such as the school or district logo, consistent with the look and feel of other web portals and student apps, will help students identify a legitimate QR over a malicious one.
Frontier research shows that bold colors and clear iconography can increase recognition speed by up to 40 percent. This is the kind of split-second reassurance a student or teacher needs before entering credentials on a QR-based login screen.
Training your users to look for the full domain or service name, such as “sso.schooldistrict.edu” under the QR, is good practice to avoid quishing attacks, school-related or not. However, this will be trickier for younger students.
The Frontier report demonstrates how younger children rely more heavily on color and icon cues than on text or abstract symbols. For K-12 students, visual trust cues such as school crests, mascots, or familiar color schemes offer a cognitive shortcut to legitimacy.
Still, while logos and “Secured by…” badges are there to reassure users, attackers know this. Microsoft, Cisco Talos, and Palo Alto Unit42 have documented large-scale phishing campaigns where cybercriminals cloned Microsoft 365 and Okta login pages, complete with fake security seals, to harvest credentials.
For schools rolling out QR-based SSO, pairing visible trust cues with dynamic watermarks unique to the institution makes it harder for attackers to replicate.
User education on quishing risk
Human error drives most breaches, particularly in K-12 schools. These environments handle a mix of pupils who are inexperienced with security risks and, therefore, are less likely to scrutinize QR codes, links, or credentials.
Students and teachers must be taught the meaning of signs and the level of detail to consider in order to respond more quickly and correctly. A short digital literacy module about QR logins can dramatically cut phishing and quishing risk, reinforcing what legitimate login screens should look like. These should be repeated regularly for updates and to strengthen the retrieval and recognition of key visual cues.
Research in cognitive psychology shows that repeated exposure can boost the strength of a memory by more than 30 percent, making cues harder to ignore and easier to recall. When teaching secure login habits, short, repeated micro-lessons–for example, 3-5 min videos with infographics–can boost test scores 10-20 percent. Researcher Piotr Wozniak suggests spacing reviews after 1 day, then 7 days, 16 days, 35 days, and later every 2-3 months.
With proper education, students should instinctively not trust QRs received via text message or social media through unverified numbers or accounts. Encouraging the use of a Secure QR Code Scanner app, at least for staff and perhaps older students, can be helpful, because it will verify the embedded URL before a user opens it.
When to step up authentication after a scan
QR codes make logging in fast, but after a scan, you don’t have to give full access right away. Instead, schools can use these scans as the first factor and decide whether to require more proof before granting access, depending on risk signals.
For example, if a student or teacher scans the QR code with a phone or tablet that’s not on the school’s “known device” list, the system should prompt for a PIN, passphrase, or MFA push before completing login. The same applies to sensitive systems that include student data or financial information.
Microsoft’s 2024 Digital Defense Report shows that adding MFA blocks 99.2 percent of credential attacks. That means a simple SMS or push-based MFA can drastically slash phishing and quishing success rates. By adding a quick MFA prompt only when risk signals spike, school IT teams preserve the speed of QR logins without giving up security.
Schools can also apply cloud-security platforms to strengthen QR-based SSO without sacrificing ease of use. These tools sit behind the scenes, continuously monitoring Google Workspace, Microsoft 365, and other education apps for unusual logins, risky devices, or policy violations.
By automatically logging every QR login event, including device, time, and location, and triggering alerts when something looks off, IT teams gain visibility and early warning without adding extra friction for staff or students. This approach lets schools keep QR sign-ins fast and familiar with risk-based controls and data protection running in the background.
Schools can keep QR logins safe and seamless by blending clear visual cues, ongoing user education, and risk-based checks behind the scenes. Students and staff learn to recognize authentic screens, while IT teams add extra verification only when behavior looks risky. Simultaneously, continuous monitoring tracks every scan to catch problems early and improve education resources, all without slowing anyone down.
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Dive Brief:
Indiana Attorney General Todd Rokita alleges Indianapolis Public Schools has multiple policies that violate state laws by prohibiting local government entities from limiting or restricting federal immigration enforcement.
In a lawsuit filed Thursday, Rokita claims the 30,000-student district has policies barring federal immigration officers from accessing nonpublic areas on school property without a judicial warrant, and that these policies are illegal under Indiana law and pose “grave risks to public safety.”
Rokita’s lawsuit also cited an incident on Jan. 8, 2025, in which IPS’ policies “directly contributed to the failure” of federal immigration officers attempting to deport an undocumented Honduran man.
Dive Insight:
The IPS Board of School Commissioners said in a Thursday statement that Rokita’s lawsuit is a “heavy burden” and “silly litigation and political posturing” that impacts students, families and taxpayers.
“Every dollar spent on defensive legal posture is a dollar not spent on instructional support, teacher development, student services, or enrichment,” the board said. “In this case, Mr. Rokita prefers those dollars go to fight gratuitous political battles, as has too often been the case.”
The board emphasized that it has always upheld the law and will continue to do so while ensuring “safe, supportive, and welcoming learning environments for all students.”
Beyond denying access to immigration enforcement officers to school property without a judicial warrant, IPS also requires its employees to not assist immigration efforts unless legally required and authorized by the superintendent, according to Rokita’s lawsuit. The other IPS policy challenged in the complaint is that district staff are prohibited from collecting, maintaining or sharing information about the immigration status of a student, their parents or a school employee.
The IPS Board of School Commissioners said it has been “actively collaborating” with Rokita’s office to go over relevant policies of concern. The board said, however, that Rokita only gave the district five business days to review and respond to his opinion on the policies.
“Yet, these important issues deserve thoughtful, deliberative weighing of important legal rights — not impulsive, superficial efforts for political gain,” the board said.
The IPS policies being challenged, however, are a common practice in other school districts looking to protect students affected by the Trump administration’s crackdown on immigration enforcement in communities nationwide this year.
In fact, immigration lawyers have advised districts across the country to train their principals and teachers to know that Immigration and Customs Enforcement officers cannot enter school property without a warrant signed by a judge.
Immigration advocates have also pointed to the U.S. Supreme Court’s 1982 decision in Plyler v. Doe, which ruled that states cannot constitutionally deny students a free public education based on their immigration status. Additionally, other state and local guidance has reminded school administrators this year that districts must maintain the confidentiality of all personally identifiable information in education records related to students under the Family Educational Rights and Privacy Act.
As ICE efforts go on near school communities, some district leaders — most recently at Chicago Public Schools — are calling for virtual schooling for students and families living in fear of federal immigration enforcement presence. Educators, advocates and child psychology experts are continuing to sound the alarm on the traumatic impacts immigration enforcement has on students, including school avoidance and stress.
But in Indiana, Attorney General Rokita said in a Thursday statement that sanctuary policies like those in place at IPS “are bad in any context, but they are especially troubling in our schools.” He added that, “schools across the country are vulnerable to infiltration by criminal illegal aliens — it’s happened in many other states — and it is essential that ICE be able to take action when that occurs to help keep our kids safe.”
Rokita’s lawsuit also alleged that in January, ICE’s efforts to deport an undocumented Honduran man living in Indiana were thwarted because IPS did not let the man’s son, who is an IPS student, reunite and leave the U.S. on a flight with his father, who volunteered to board.
“IPS took the position that it would not release the child to an ICE officer unless the officer had a judicial warrant or other court order,” the lawsuit said. “ICE responded that it simply was asking that the son be released to the father so that they could depart the country as the father had agreed to do and that such action did not require a court order.”
Because the father was unable to get custody of his son to board the flight with him, the father missed his flight, and the voluntary departure order expired, according to the complaint. As a result, the lawsuit said that “an illegal alien who should have departed the United States — who had voluntarily agreed to depart the United States — therefore remained in the United States because of IPS’s actions.”
In today’s connected world, school safety extends far beyond hallways. Experts highlight how to protect students through cybersecurity, digital literacy, and trust-centered policies.
Safety starts with digital literacy
For schools today, safety means more than locked doors. In an era where student data is currency and misinformation spreads at viral speed, digital security has become just as critical as physical protection.
Megan Derrick, Ph.D. candidate at the University of South Florida and instructional designer at Hillsborough College, identifies “two big red flags: data privacy and misinformation. Hackers love student data, and AI makes fake news spread faster than a viral TikTok.” For her, protecting schools requires both strong cybersecurity systems and teaching students to be critical consumers of information.
But safety isn’t only technical. “True protection is both technical and human,” says Yanbei Chen, a doctoral researcher at Syracuse University. Her work emphasizes combining infrastructure with education in digital citizenship, so students and teachers feel safe engaging with technology.
Both Derrick and Chen agree that digital literacy should be integrated across subjects, not siloed into a single workshop. “Students should know how to fact-check a source and avoid clicking on emails that promise free AirPods,” Derrick says. Chen adds that administrators and teachers can model responsible online behavior, weave discussions of privacy and bias into lessons, and provide opportunities for students to practice safe decision-making.
Safety ensures trust and resilience
Balancing safety with openness remains a key challenge. Derrick emphasizes the role of transparency: “Policies should not feel like surveillance. They should feel supportive.” When students and teachers understand the reasons behind safeguards, collaborative and creative learning can thrive within secure boundaries.
Looking ahead, emerging technologies and stronger policies offer hope. Transparent data practices, inclusive design, and human-centered AI can help schools build environments that are both innovative and resilient.
As Chen puts it, “Digital literacy and cybersecurity are not just technical skills — they’re part of preparing students to be thoughtful, ethical participants in a digital society.”
In short, protecting schools in the digital age means equipping students and educators not only to avoid risks but to thrive. That requires blending strong safeguards with a culture of trust, transparency, and resilience.
This week on the podcast we examine the Office for Students’ (OfS) renewed scrutiny of degree classification algorithms and what it means for confidence in standards.
We explore the balance between institutional autonomy, transparency for students and employers, and the evidence regulators will expect.
Plus we discuss the government’s response to the Francis review of curriculum and assessment in England, and the Welsh government’s plan to lift the undergraduate fee cap in 2026–27 to align with England with a 2 per cent uplift to student support.
With Alex Stanley, Vice President for Higher Education of the National Union of Students, Michelle Morgan, Dean of Students at the University of East London, David Kernohan, Deputy Editor at Wonkhe and presented by Mark Leach, Editor-in-Chief at Wonkhe.
A revolution quietly underway in American education: the rise of homeschooling. In the past decade, there’s been a 61 percent increase in homeschool students across the United States, making it the fastest growing form of education in the country. You might not have noticed (I didn’t, at first), because only about 6 percent of students are homeschooled nationally. But that number is nearly double what it was just two years ago.
Then I noticed something that made me take a closer look closer to home. At Starglow Media, the podcast company I founded in 2023, nearly 20 percent of our listenership comes from homeschool families. That substantially overindexes against the national population. In other words, podcasts were particularly popular in the homeschool community.
I was curious, for my business and in general. We make podcasts for kids (and their parents) without any specific content for homeschool families. Why was audio resonating so well with this audience? I did some digging, and the answers surprised me.
First, I wanted to find out why homeschooling was booming. According to the Washington Post, the explosive growth is consistent across “every measurable line of politics, geography, and demographics.” Experts have offered multiple explanations. Some families started homeschooling during COVID and never went back, others want greater say in what their children learn. Some families feel their kids are safer from violence and discrimination at home, others think it’s a better environment for children with disabilities. All these reasons collectively suggest a broader motivation: people are dissatisfied with the traditional education system and are taking it into their own hands.
None of these factors, however, explained why podcasts were popular among homeschool families. So I decided to ask the question myself. I reached out to some Starglow listeners in the Starglow community to hear what about the format was appealing to them. Three main themes emerged.
Many people told me that podcasts are uniquely well-suited to address educational hurdles facing homeschool families. When you’re a homeschool parent, it can be difficult to navigate all the resources that inform lesson planning while ensuring that the content is age- and subject-appropriate. Parents have found podcasts to be an intuitive way to elevate their curricula. They can search for subjects, filter by age group, and trust that the content is suitable for their kids. Ads on the network add another layer of value–because parents can trust the content, they tend to trust further educational materials promoted via the same channels. Simply put, the podcast ecosystem offers a reliable means to supplement lesson plans.
They also offer a clear financial benefit. Homeschooling can be expensive, especially in STEM, but the majority of states don’t offer government subsidies for homeschool education. Podcasts have proven to be a cost-effective way to supplement at-home learning modules. Parents appreciate that it’s free to listen.
Lastly–and this came up in nearly every conversation–they fit in well to homeschool life. Routine is a critical part of any educational context, and podcasts are useful anchors in the school day. Parents can easily pair podcasts with lessons at any point in their day, whether it’s a current events primer paired with a news podcast over breakfast or a specific episode of “Who Smarted” (our most popular educational podcast) about how snow forms worked into a science lesson. In this way, podcasts are becoming an integral part of family life in the homeschool community. Educational content like “Who Smarted” or an age-appropriate audiobook of “Moby Dick” may be the gateway, but families tend to co-listen throughout the day, whether it’s to KidsNuz over coffee or a Koala Moon story at night.
What does all this mean? Homeschooling is growing, and with it is the need for flexible, affordable, and trustworthy educational content. To meet that demand, families are turning to audio, which offers age-appropriate solutions that can be worked into family life through regular co-listening.
I expect that the homeschool movement will continue to grow, because new formats and strategies are offering families new opportunities. That’s good news, because we need innovation in education right now. Test scores are falling, literacy is in decline, and school absenteeism hasn’t fully bounced back from the pandemic. The homeschool surge is just one indicator of our increased dissatisfaction with the status quo. If we want to course correct, we all need to embrace new resources, podcasts or otherwise, to enhance education at home and in the classroom. New media has the potential to transform how people teach–we should embrace the opportunity.
by Laura Pappano, The Hechinger Report November 6, 2025
TALLAHASSEE, Fla. — As principal of Hartsfield Elementary School in the Leon County School District, John Olson is not just the lead educator, but in this era of fast-expanding school choice, also its chief salesperson.
He works to drum up enrollment by speaking to parent and church groups, offering private tours and giving Hartsfield parents his cell phone number. He fields calls on nights, weekends and holidays. With the building at just 61 percent capacity, Olson is frank about the hustle required: “Customer service is key.”
It’s no secret that many public schools are in a battle for students. As school started in Florida this August, large districts, including Hillsborough, Miami-Dade and Orange, reported thousands fewer students, representing drops of more than 3 percent year over year. In Leon County, enrollment was down 8 percent from the end of last year.
Part of the issue is the decline in the number of school-age children, both here and across the country. But there’s also the growing popularity of school choice in Florida and elsewhere — and what that means for school budgets. Leon County’s leaders anticipate cutting about $6 million next year unless the state increases its budget, which could mean reduced services for students and even school closures.
Other Florida school districts are also trimming budgets, and some have closed schools. As districts scramble for students, some are hiring consulting firms to help recruit, and also trying to sell seats in existing classes to homeschoolers. There is also the instability of students frequently switching schools — and of new charter or voucher schools that open and then shut down, or never open at all as promised.
Two years after the Florida Legislature expanded eligibility for school vouchers to all students, regardless of family income, nearly 500,000 kids in the state now receive vouchers worth about $8,000 each to spend on private or home education, according to Step Up For Students, the nonprofit that administers the bulk of the scholarships. And Florida’s Tax Credit Scholarship, created in 2001 to allow corporations to make contributions to private school tuition, is the model for the new federal school voucher program, passed this summer as part of Republicans’ “one big, beautiful bill.” The program, which will go into effect in 2027, lets individuals in participating states contribute up to $1,700 per year to help qualifying families pay for private school in exchange for a 1:1 tax credit.
“We are in that next phase of public education,” said Keith Jacobs of Step Up For Students, who recruits public school districts to offer up their services and classes on its educational marketplace. “Gone are the days when a government institution or your zoned neighborhood school had the authority to assign a child to that school.”
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That’s a problem for Leon County Schools, which boasts a solid “B” rating from the state and five high schools in the top 20 percent of U.S. News’ national rankings. The district, located in the Florida panhandle, serves a population of around 30,000 students, 44 percent of whom are Black, 43 percent white and 6 percent Hispanic.
“There’s just not enough money to fund two parallel programs, one for public schools and one for private schools,” said Rocky Hanna, the Leon County Schools superintendent.
Over the past few years, the Legislature has increased state and local funding for charter schools and created new rules to encourage more to open. (Charter schools are public schools that are independently operated; the Trump administration recently announced a $60 million increase in charter school funding this year, along with additional competitive grants.)
But vouchers are the big disrupter. The nonprofit Florida Policy Institute projects annual voucher spending in Florida will hit $5 billion this year. In Leon County, money redirected from district school budgets to vouchers has ballooned from $3.2 million in 2020-21 to nearly $38 million this academic year, according to state and district figures. Enrollment in local charter schools has also ticked up, as has state per-pupil money directed to them, from $12 million to $15 million over that time.
As a mark of how the landscape is shifting, Step Up For Students is now helping districts market in-person classes to homeschoolers on the group’s Amazon-like marketplace to fill seats and capture some money. Jacobs said Osceola County put its entire K-12 course catalog on the site. A year of math at a Miami elementary school? It’s $1,028.16. And just $514.08 for science, writing or P.E.
“A student can come take a class for nine weeks, for a semester, for a year,” said Jacobs, adding that 30 districts have signed on. They are thinking, he said, “if we can’t have them full-time, we have them part-time.”
Leon County is considering signing on, said Hanna, “to basically offer our courses à la carte.” It could be a recruitment tool, said Marcus Nicolas, vice chair of the county’s school board. “If we give them an opportunity to sniff the culture of the school and they like it, it could potentially bring that kid back full-time.”
Because of his shrinking budget, Hanna is looking at cuts to IT, athletics, arts, counselors, social workers and special tutors for struggling students, along with exploring school closings or consolidations.
Another challenge: With more school options, a growing number of students are leaving charters or private schools and enrolling in the district mid-year. Yet state allocations are based on October and February enrollment counts.
Last year, 2,513 students — about 8 percent of Leon County’s district enrollment — entered after February. “Those are 2,500 students we don’t receive any money for,” Hanna said at an August school board meeting.
Public schools do a lot well, but have been slow to share that, said Nicolas. “We got lazy, and we got complacent, and we took for granted that people would choose us because we’re the neighborhood school,” he said.
Even as more parents choose private voucher schools, it’s not necessarily easy for them to determine if those schools are performing well. Although Florida State University evaluates the state’s Tax Credit Scholarship program, its report lags by about two years. It includes an appendix with voucher schools’ test scores, but there is no consequence for low performance. And scores cannot be compared, because even though schools must test students in grades 3 to 10, the schools pick which test to give.
The result, said Carolyn Herrington, director of the Education Policy Center at Florida State University, who has written some of the evaluation reports, is that “the only real metric here is parent satisfaction,” which she said “is not sufficient.”
Yet many parents like the idea of school choice. According to a poll released last month by EdChoice, a school choice advocacy group, just over half of all Americans and 62 percent of parents broadly favor school vouchers.
Mother Carrie Gaudio, who attended the local charter school her parents helped to found, was surprised when her son Ross visited Hartsfield Elementary, a Title I school that serves a high percentage of low-income households — and loved it.
Before enrolling him, however, she and her husband, Ben Boyter, studied the enrollment situation. The school was under capacity, but they noticed more students coming each year.
“We felt like if they ended up having to close a school it wouldn’t be one that’s had continual increases in enrollment,” she said, and added, “it’s a real bummer that you have to consider that, that you can’t just consider, ‘Are these people kind? Is my kid comfortable here? Do we feel safe here?’”
Indeed, a school that a parent chooses one year may close the next.
That’s what happened last year to Kenia Martinez. Since fall 2022, her two sons had attended a charter school run by Charter Schools USA, among the largest for-profit charter operators in the state. Last spring, she learned from a teacher that the school, Renaissance Academy, was shutting down.
Previously named Governor’s Charter Academy, Renaissance recently received a “D” grade, and saw enrollment fall from 420 students in 2020-21 to 220 last year. It also ran deficits, with a negative net position of $1.9 million at the end of the 2023-24 school year, according to the most recent state audit report. It closed last May.
The school building was to re-open as Tallahassee Preparatory Academy — a private school — which was advertised on its website as a STEM school for “advanced learners” that would charge a fee, ranging from $1,500 to $3,200, in addition to the money paid through a voucher.
The school was to be run not by Charter Schools USA but by Discovery Science Schools, which operates several STEM charter schools in the state. The deal revealed a possible exit strategy for faltering charters: conversion to a private voucher school that gets state money, but without the requirement of state tests, grades or certified teachers — in other words, without accountability.
Yet as this school year began, the building remained dark. The parking lot was vacant. There was no response to the doorbell, or to emails or phone calls made to the contact information on the new school’s website. Discovery Science Schools’ phone number and email were not in service, and emails to founder Yalcin Akin and board president David Fortna went unanswered. A Charter Schools USA spokesperson, Colleen Reynolds, wrote in an email that “CUSA is not involved with the building located where the former Renaissance Academy Building stands” and did not provide additional clarification on why state audit reports indicate otherwise.
The Leon County School Board fiercely debated whether to sue Charter Schools USA for access to the building and its contents, which had been funded with taxpayer dollars. But school board members dropped the idea after learning that the building had a large lien, the result of how financing was crafted through Red Apple Development, the real estate arm of Charter Schools USA. Hanna was frustrated that for-profit companies benefited from taxpayer dollars — but still owned the assets.
When Renaissance announced it was closing, a friend of Martinez’s suggested her family apply for vouchers, which covered the full cost of attendance for her two sons at the Avant Schools of Excellence, a private Christian school with campuses in Tallahassee and Florida City.
The school takes vouchers (along with a school scholarship) as full payment, although its website lists tuition and fees at $22,775 per year. Martinez liked that the school is Christian, and small. None of their friends from Renaissance Academy are there. Martinez drives them 30 minutes each way, every day.
The Tallahassee building that houses Avant was previously home to at least two charter schools. (One lasted a month.) Since the campus opened three years ago, said Donald Ravenell, who co-founded Avant with his wife, enrollment has jumped from 55 to 175.
Ravenell, who on a recent weekday wore a red and blue tie (school colors are red, white and blue), attributed the school’s success to a focus on faith (“We talk about God all the time”) and the aim of preparing each student to be “a successful citizen and person.”
Like Olson at Hartsfield, he well understands this is a competitive marketplace. He wants his school to be known for offering a quality product, which he underscored by drawing a comparison to fried chicken.
“I have nothing against Chester’s Chicken,” said Ravenell, referring to the quick-service chain sold in gas stations and rest stops. But he expects Avant to reach for more: “We want to be Chick-fil-A.”
Contact editor Caroline Preston at 212-870-8965, via Signal at CarolineP.83 or on email at [email protected].
This <a target=”_blank” href=”https://hechingerreport.org/universal-vouchers-have-public-schools-worried-about-something-new-market-share/”>article</a> first appeared on <a target=”_blank” href=”https://hechingerreport.org”>The Hechinger Report</a> and is republished here under a <a target=”_blank” href=”https://creativecommons.org/licenses/by-nc-nd/4.0/”>Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License</a>.<img src=”https://i0.wp.com/hechingerreport.org/wp-content/uploads/2018/06/cropped-favicon.jpg?fit=150%2C150&ssl=1″ style=”width:1em;height:1em;margin-left:10px;”>
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Dive Brief:
A prolonged federal government shutdown is causing some school systems and government agencies to provide outreach and extra supports for low-income families and children affected by the likely expiration of benefits.
Advocates for low-income families are warning that childhood hunger will increase when funding expires Nov. 1 for the Supplemental Nutrition Assistance Program — the nation’s largest federal food assistance program.
While SNAP benefits are of immediate concern, some school systems, advocates and policymakers also said they are worried about the long-term sustainability of free-or reduced-price school lunch programs, as well as access to Head Start services if the shutdown isn’t resolved soon.
Dive Insight:
About 39% of SNAP recipients are children under the age of 18, according to the National Education Policy Center.
The National School Boards Association is “deeply concerned” that more children will go hungry with the suspension of SNAP benefits, said Verjeana McCotter-Jacobs, the group’s executive director and CEO, in a Thursday statement.
“Schools are doing everything they can to provide safe, stable environments where students can learn and thrive — but they cannot do it alone,” McCotter-Jacobs said.
The federal government shutdown began Oct. 1 when Congress could not agree on a fiscal year 2026 budget. While most daily school operations were not expected to be impacted by a short-term government closure, the longer the shutdown lasts, the more impacts to school services there could be, according to K-12 organizations.
During the shutdown, federal agencies have furloughed staff, hampering federal assistance to states and districts. At the U.S. Department of Education, about 95% of the non-Federal Student Aid staff were furloughed during the first week of the closure, according to the agency’s shutdown contingency plan from Sept. 28.
The U.S. Department of Agriculture, which administers SNAP and the National School Lunch Program, said in an Oct. 1 memo to regional and state directors of Child Nutrition Programs that funding for the school lunch program would be available at least through October.
Even though SNAP is used as a proxy for school meal eligibility, the School Nutrition Association said the expiration of SNAP benefits will not affect children’s eligibility for free and reduced-price school meals.
The association is, however, encouraging its members to plan for increased participation among children whose families lose their SNAP benefits and to look into community-based support for struggling families, said SNA spokesperson Diane Pratt-Heavner.
According to Pratt-Heavner and an FAQ updated by SNA on Oct. 27, several states reported having inadequate funding to cover school nutrition programs in October early during the shutdown and said reimbursements to districts could be delayed should the shutdown extend beyond Nov. 1.
Pratt Heavner said since then, SNA has been hearing from state agencies that their issues were addressed. Additionally, in an Oct. 24 memo, USDA said it had transferred funds to the Child Nutrition Program to carry out the National School Lunch Program and other activities, according to SNA.
School meals served in October are reimbursed by USDA in November and the November meals are reimbursed in December, according to Pratt-Heavner. SNA is continuing to monitor the situation, Pratt-Heavner said.
In Maryland, an Oct. 9 letter to districts from State Superintendent of Schools Carey Wright said that if the federal government shutdown continued through November, the state education department would seek state approval to reimburse claims for November. If the shutdown goes into December, districts may be asked to rely on available food service fund balances to support the programs until the shutdown ends, the letter said.
This week, 25 states and the District of Columbia sued the USDA claiming the agency unlawfully suspended SNAP benefits for November during the government shutdown, according to reporting by Grocery Dive.
Meanwhile, Head Start advocates are sounding alarms that more than 65,000 children in 41 states and Puerto Rico will lose access to the early childhood program for youngsters from low-income families starting Nov. 1 due to the funding impasse.
The National Head Start Association is calling on Congress to resolve the budget debate now. “With each passing day of the shutdown, families are pushed closer to crisis,” said Yasmina Vinci, NHSA’s executive director, in an Oct. 27 statement.
