Tag: Shared

  • Shared Governance

    Shared Governance

    Every college and university president I know has on their faculty the Angry Eight. Or the Furious Five. Sometimes just the Irked Individual. One president told me about an initiative that was resisted but finally passed with all but one vote in favor. That lone no was a victory: If the person had voted yes, it would have signaled compromise of values.

    When I ask whether the Angry Eight are still producing scholarship or doing good work in the classroom, you can guess the answer. After one president at a fancy-pants institution got a vote of no confidence, I read the many pages of materials filed against him. Then I googled each faculty name to check their research activity. Looks like these folks sure had a lot of free time.

    What’s most troubling to presidents, they say, is when the Angry Eight take the floor to rant and everyone else in the room starts looking at their phones or nails. No one stands up to the bullies. It’s hard for faculty to argue for decisions they know their colleagues won’t like; most of us remember being not picked for middle school teams. Plus, we know our peers will be evaluating us when it comes to tenure and promotion. Even when they’re not angry, it still always seems to be the same people doing all the talking. Not a great example of classroom management or collaborative decision-making.

    To be clear, the presidents and chancellors I know respect and admire their faculty. They say that the vast majority take their jobs seriously. They are devoted teachers, they publish, they shoulder the massive workload of helping run a university. This is also my experience. I am grateful to have colleagues willing to staff all the necessary committees. I’ve done enough service to know I’m generally more useful in the classroom and am smarter, nicer and more temperate on the page than I ever was when I served in Faculty Senate.

    As an assistant professor, I kept my big fat mouth shut in Senate. Before I had tenure, I knew I needed to learn the culture of the professoriate. But after a few years sitting silently through meetings wondering why so much time was devoted to copyediting policies and procedures and also hearing colleagues rant about how the administration was doing wrong and terrible things, I thought, Oh! This is how we were supposed to behave. Distrust and don’t bother to verify! Accuse and rant! So I learned to speak out. And never shut up.

    I wish I could blame my previous bad behavior to youthful arrogance or on a life spent in school without exposure to professional work, where you have supervisors and are expected to deliver. But nope. I came to a faculty role in my early 40s with plenty of “real world” experience. When I was staff as a university press editor and in an admissions office, I knew if I didn’t do my job, I could and should be fired. Post-tenure? Party time!

    Over time I was enculturated into an attitude of you’re not the boss of me. When administrators asked for reports, colleagues shrugged: We’re not going to do that. The reasoning? They always ask; nothing happens; it’s a waste of effort. Forget it.

    I’ve seen faculty members who, once promoted, stopped even pretending to do the scholarly work that had earned them promotion and just spent time on committees doing the “whatever it is, I’m against it’ dance.

    Which brings me back to shared governance, the thing that makes academe both fascinating and baffling to outsiders. Curriculum must be controlled by subject matter experts, otherwise you end up with, say, a health official who believes long-effective vaccines are harmful. Expertise matters. No physicist should decide which books writers read and no writer should be teaching organic chemistry.

    But neither should I be telling the basketball coach who needs more playing time (though I think I know) or the CFO which budget model to use. Sure, I worked in admissions a long time ago, but the enrollment VP knows more than I ever did.

    And yet, we faculty members often think we know more than we do about, well, everything and feel like we can express that in Faculty Senate.

    It would be an interesting experiment to ask everyone on a campus for a definition of “shared governance.” Like “Foucauldian,” it gets tossed around with more bravado than clarity. One former president told her faculty, “Shared governance is not the same as co-management.” Too often the Angry Eight are up in arms about things that are clearly outside their lane.

    And too often, free speech and academic freedom get conflated (though both may be a thing of the past, as we’ve been seeing in recent weeks). Faculty must have control over what goes on in the classroom. And we need leaders who will fight against legislators who’d prefer we include in our syllabi things like phrenology and pastafarianism.

    Here’s what scares me: That threat may not be as crazy as it seems. While most presidents are swept up tracking the deluge of doo-doo coming out of D.C. (and the states), faculty members tend not to keep up with general higher ed news and don’t realize how dire things are beyond their campus walls.

    Why? Because faculty are focused on doing their jobs (and doing them well, even as all of us are being asked to do more with less). Most don’t have the time, bandwidth or interest to track higher ed policy shifts, public distrust or enrollment crises. Most have not paid attention to the One Big Beautiful Bill Act and its evil policy spawn. Many don’t even know how their own budgets work, clinging to the naïve belief that cutting football would rain millions down on academic affairs. Every campus has its magic-money-tree myth.

    And those who have been around a few blocks feel like they’ve heard this song before. Administrators come and go but we’ve been here and we’ll outlast you. The last guy who came in said we were broke. So did the guy before him. Whatev.

    Um. No. Right now things are pretty freaking dire.

    Presidents’ hardest task may be educating their campuses on these realities without scaring the bejesus out of everyone. How to convince people who have never really had to worry about job security that the sky is in fact falling? That the world has changed and we’re no longer respected? That not everyone thinks college is worth it and they’re showing that by not showing up? That AI has already changed everything?

    Our roles as teachers and scholars are more essential than ever, and we need to protect and defend higher ed to keep doing what we do best. It’s not the time to be fighting in Faculty Senate meetings about where the recycling bins should be placed on campus or if there are dust bunnies in offices or which departments, with four tenured faculty and three students, need to be preserved.

    Shared governance is an important way of keeping each other accountable. Yes, there are presidents who do hinky things. There are careerist and craven provosts. Some deans operate out of self-interest or play favorites. Many administrators never learned to be good managers. A system of checks and balances used to be built into our nation’s government is essential.

    The average tenure of a president has gone down from six years to about 60 days. When a president “resigns abruptly,” it’s not usually because they were embezzling or sleeping with students, but because they are caught between boards who want change and faculty who do not. They are faced with a number of seemingly insurmountable challenges from the outside. Before we take votes of no confidence or dig in for a fight about dust bunnies, it might be helpful to remember we can’t keep going through leaders like Kleenex during flu season if we want our institutions to survive.

    Given how many institutions are closing, merging or getting rid of faculty, I’m grateful there are still a few people who are willing to step up in higher education so I can just focus on my students and feel fortunate to still have a job.

    Though really, if I’m being honest, I still think that little point guard deserves more minutes.

    Rachel Toor is a contributing editor at Inside Higher Ed and the co-founder of The Sandbox, a weekly newsletter that allows presidents and chancellors to write anonymously. She is also a professor of creative writing and the author of books on weirdly diverse subjects. Reach her here with questions, comments and complaints compliments.

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  • From talk to action: collaboration and shared services in higher education

    From talk to action: collaboration and shared services in higher education

    This guest blog was kindly authored by Heidi Fraser-Krauss, Chief Executive Officer at Jisc.

    The power of collaboration and shared services is now widely recognised in the higher education sector as an effective way for institutions to continue delivering outstanding student experiences, world-class teaching, and research and innovation, all against a backdrop of financial pressures. Jisc has played a leading role in driving these conversations, in partnership with UUK, KPMG and university leaders. However, it is now time to put our words into action and make collaboration the norm.

    Achieving better outcomes collectively

    Recent sector-wide initiatives, including the Transformation and Efficiency Taskforce commissioned by Universities UK, have explored opportunities for efficiency and innovation through shared services. Jisc contributed to practical strands of this work, focusing on collaboration utilising digital, data and technology. A UK-wide questionnaire inviting insights from the sector on which actions should be taken was distributed. More than 30 ideas were submitted, and three were explored in depth.

    Shared services is the first of these three. The premise is simple: through sharing, collaboration and working together (whether by pooling knowledge, sharing risk or combining scarce skills) universities can achieve better outcomes together than they could alone.

    Tools for collaboration already exist – so let’s put them to work

    The sector already has examples of institutional collaboration – demonstrating the benefits of collective effort. However, not all services lend themselves well to being shared. For example, ambitious but complex projects such as a shared student record system for the sector is not an ideal place to begin.

    We must also be careful not to assume that shared services are automatically more efficient simply by virtue of their being shared. Despite this, there are many that can be. Good examples of collaboration, involving sharing back-office functions (for example a joint out-of-hours IT service, or forming a consortium to strengthen research bids) already exist. In fact, both of these examples were highlighted by the then Secretary of State for Science, Innovation and Technology, Peter Kyle during his speech at the recent Universities UK conference.

    One of the key findings of the report, was that, although there are many shared services across the sector already, very few are used by large numbers of institutions. Many have been running for years and could achieve far greater impact if more institutions engaged with them. The lesson is clear: make better use of what already exists. An example of this is UMAL, the non-profit mutual insurer for universities and colleges across the UK.

    Plenty of questions still to be answered

    As collaboration gains momentum, important questions remain. Can processes be standardised? Can AI-enabled tools be developed jointly to avoid duplication, and could collaboration extend to industry and public sector partnerships, such as health? Examples like Cardiff’s Mental Health University Liaison Service and the Greater Manchester Universities Mental Health Service – both university–NHS collaborations –  could be replicated elsewhere. Science Parks across the UK also show how universities and industry can work successfully together.

    These are all important questions, and although we may not yet have all the answers, we shouldn’t let this get in the way of change.

    What should happen now?

    There are a number of practical steps we can take together in the very short term to make shared services a genuine force for positive change across higher education. For example, the creation of a central catalogue of existing shared services would raise awareness and uptake.

    The sector must adopt a ‘shared services first’ mindset. Leaders should consider whether proven, collaborative solutions are already available – and use them. Where duplication exists, regional mergers or the strategic transfer of services into national bodies could strengthen sustainability and reduce wasted effort.

    Government has an important role to play. Adopting the British Universities Finance Directors Group (BUFDG) proposa[CA1] ls for improving VAT treatment of cost-sharing groups could unlock further progress.

    For their part, institutions sharing data on spend and contract reviews would help to provide an evidence base for smarter sector-wide decisions. In some cases, institutions should also consider mergers or broader consolidation of services across the sector, where combining resources offers long-term efficiencies and sustainability.

    Supporting universities to collaborate

    Collaboration isn’t idealism – it’s a rational response to cost pressures, and the means to make it happen is already in our hands. We can adopt a ‘shared services first’ approach – it just needs a firm commitment from institutional leaderships to make it happen.

    At Jisc, our role remains to convene senior stakeholders, define shared negotiation objectives, and support universities to move from strategy to implementation – after all, everyone knows that actions speak louder than words.

    Recommendations

    To support a shift towards collaborative models, here are practical recommendations for institutions, sector networks, shared service operators and government.

    Individual Institutions

    • Adopt a ‘shared services first’ mindset for new requirements
      • Evaluate existing shared services before creating an in-house service or procuring a commercial solution, prioritising long term value over short term cost savings
    • Collaborate with neighbouring institutions to replicate successful models
      • Explore regional opportunities to address shared needs and challenges where shared models have proved successful
    • Reassess internal operations and consider where there are opportunities to share services
      • Evaluate any area that could benefit from a shared service, except in student recruitment

    Sector Networks and Membership Organisations

    (e.g. Universities UK, BUFDG, UCISA, regional consortia)

    • Increase awareness of existing shared services through a central shared service catalogue
      • Create and promote a catalogue of shared services structured for direct contract awards or competitive tendering.
    • Convene groups of institutions, to consider potential joint commitments to subscribe to existing shared services, increasing their scale
      • Use sector networks to bring universities together for collective commitments to shared services, leveraging procurement rules that permit direct contracting with sector-owned organisations (known as the Teckal exemption) where appropriate.

    Shared Service Operators

    (e.g. UMAL, sector-owned IT or procurement services)

    • Shared service operators should meet regularly to increase coordination
      • Establish regular meetings between sector-owned shared services to improve collaboration and avoid duplication.
      • Consider forming a UK Shared Services Council to unify efforts, similar to UK Universities Procurement Consortia (UKUPC).
    • Regional shared services should consider merging, where online working has removed the original advantage of a regional operation
      • Non-profit operators in the same niche should merge to avoid unnecessary competition and improve service delivery. Merging can create more efficient, focused providers.
    • Individual universities operating shared services should consider transferring ownership of their shared service to other organisations, but only when natural opportunities arise
      • Universities should transfer shared services to sector agencies when it aligns naturally, allowing focus on core missions.

    Government

    • Government should implement one of BUFDG’s proposed improvements to VAT Cost Sharing Groups. This would create new opportunities for shared services in areas currently considered unworkable due to an additional 20% VAT charge.

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  • Mixed Findings on Community Colleges’ Shared Governance

    Mixed Findings on Community Colleges’ Shared Governance

    A new report, released by the American Association of University Professors Tuesday, found mixed results when it comes to community colleges’ shared governance practices.

    The report used data from the AAUP’s inaugural survey of community colleges, conducted in partnership with the Center for the Study of Community Colleges. In the first survey of its kind, faculty leaders at 507 community colleges were asked to assess their institutions’ shared governance practices in 26 different decision-making areas; faculty senate chairs and governance officials responded at 59 colleges.

    The institutions excelled in some areas and proved lackluster in others. For example, at most institutions surveyed, especially those with tenure systems, faculty had an AAUP-recommended level of authority over decisions about curricula, salary policies, teaching assignments, faculty searches and evaluations, and tenure and promotion standards. But when it came to other decision-making areas—like budgets, provost selection, buildings and strategic planning—faculty were given little say, according to the report.

    Community college professors also participated less than faculty at four-year institutions in most academic and personnel-related decisions, though they played more of a role in decisions about salary policies. The report speculated that the prevalence of community college faculty unions may account for the difference. At higher ed institutions where faculty engage in collective bargaining, faculty tend to have more authority in salary policies and teaching loads. At community colleges, unionized faculty are also more engaged in decisions about full-time, non-tenure-track faculty promotion.

    “Community college–based faculty members and administrators can use the tools described in this report to assess governance practices at their institu­tions and compare those practices with national trends to identify areas where levels of faculty authority might be strengthened,” the report says. “Given the current political climate, economic uncertainty, demographic changes, and chronic underfunding of US higher education, now is the time for community colleges to identify and correct weaknesses in their own shared governance practices.”

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  • Opportunity is a shared challenge

    Opportunity is a shared challenge

    Despite a flurry of announcements for the higher education sector in the first half of 2025, much remains unknown about what is to come in this summer’s promised higher education reform plans. However, it is a pretty safe bet that opportunity and access will feature prominently. The Government has put ‘breaking down barriers to opportunity’ as one of its key missions for this Parliament, and higher education remains a core driver of social mobility.

    Data consistently show that higher education qualifications are clearly and unambiguously associated with increased earnings and employment prospects. Research from the Sutton Trust found that attending a Russell Group university narrows the existing gap between state school students eligible for school meals and their privately educated peers in the likelihood of becoming a top earner.

    At the same time, deeply entrenched inequalities prevail, as the UPP Foundation inquiry into widening participation highlights. The stark findings in its recent report included the difference in progression to higher education across the country: 71.6% of 18-year-olds in Battersea, compared to just 11.1% in Barrow-in-Furness. The Government is right to be looking at ways to address this striking imbalance, and universities are ready to be even more ambitious to reach more young people.

    It is undoubtedly a huge challenge – both the task itself, given these inequalities are largely set at primary school and are already entrenched by the time it comes to post-16 options; and the wider context, given the university sector’s own financial challenges.

    But good progress is being made. The number of young people from the most underrepresented backgrounds studying at Russell Group universities has seen a 56% increase since 2019. The number of Black placed applicants has increased by 62% in the same period. However, there is a mixed picture across the different measures of disadvantage – not helped by a cost-of-living crisis hot on the heels of the pandemic, both of which are still having an impact. 

    In this context, the Russell Group has today published a new paper, Building Opportunity For All. This sets out just some of the ambitious work our universities are already doing alongside new commitments they’ve made to going further. These commitments include expanding participation in regional partnerships, committing to a tailored support package for care leavers and care-experienced students, improving transparency around contextual admissions, and supporting the new TASO Evaluation Library to track the impact of activity.

    These new collective commitments build on the work already detailed in universities’ access plans. These are being supported by an investment of more than £250m a year across the Russell Group.

    Widening access is not a solo endeavour, which is why many of our ambitions involve making the most of partnerships with others inside and outside higher education. Combining ambitions and resources with others means our universities can go even further. Russell Group universities already spend millions of pounds a year on third sector partnerships, enabling us to provide almost 100,000 young people across the UK with practical support in achieving their university ambitions – from tutoring to advice on completing university applications.

    Across the UK, universities are thinking creatively about what participation in higher education means for different people and how we can open up our campuses and opportunities to everyone. At the University of Bristol, partnership working not only helps young people gain a place at the University but also improves community engagement more broadly. The university has two micro-campuses located in areas of the city with the lowest higher education participation rates. Since 2020, the Barton Hill campus has worked with over 60 partners annually and welcomes 160+ users each week as a hub for research, teaching and outreach. Meanwhile, the new Hartcliffe campus is co-developing a micro-qualification with local colleges, employers and community groups to create new routes into work and study.

    Our partnerships with further education are also developing more flexible learning pathways to raise attainment. The University of Glasgow, for example, runs Higher National Certificate (HNC) Articulation Programmes, developed with eight West of Scotland colleges. These enable eligible students – care-experienced individuals, estranged students, carers and those with refugee or asylum seeker status – to progress directly into Year 2 of some undergraduate degrees. Integrating college-based HNC study with university-led sessions and full access to campus resources fosters academic readiness and a sense of belonging, helping participants progress further in their educational journeys.

    Opportunity is a shared challenge, and the Government needs to be our partner on this. We expect the Department for Education – quite rightly – to put opportunity as a central pillar of higher education reform. Our universities are already responding by increasing their ambition and being creative in their thinking. For example, the care leaver support packages our universities are implementing encompass everything from assistance applying to university and finding accommodation, to providing kitchenware, luggage, vouchers and gym memberships to help with a smooth transition and settling into university life.

    But we can’t solve everything alone. We have long been calling on successive governments to improve student maintenance to remove financial barriers. Universities are doing what they can to support students. Over 60% of Russell Group universities’ £250m annual investment in access goes on direct financial support for students who need it the most. However, while significant, this is the context of the poorest students in 2025/26 being entitled to borrow around £1,125 (10%) less in real terms towards their living costs than in 2020.

    It is also challenging to narrow equality gaps that have been growing since childhood. It’s vital that the Government’s opportunity mission considers the whole lifecycle of a student’s journey, from early years to post-16 education and beyond. Universities are ready and willing to be a vital part of the picture of improving opportunity, but they are still just one element. If inequalities are addressed at a young age, it will become easier to ensure access to university for everyone – not only helping students achieve their individual ambitions, but also bringing greater rewards for the government’s skills and workforce ambitions.

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  • Do More with Less: 7 Strategic Advantages of Shared Services in Higher Education

    Do More with Less: 7 Strategic Advantages of Shared Services in Higher Education

    College administrators wear many hats to ensure their institutions thrive. Stakeholders expect them to be visionaries, budget stewards, tech experts, and student champions. However, wearing too many hats can hinder the ability to meet more strategic and forward-thinking institutional demands, effectively diluting leadership capacity and outcomes. 

    How can administrators remove some of those hats without losing control or spending more? 

    How can they guide their institutions to achieve better outcomes with fewer resources?  

    At the 2024 Collegis Education Summit, keynote speaker Dr. John Smith-Coppes, president of Joyce University, shared his advice for achieving higher ed excellence amid market paradigms, shifting learner expectations, and capacity constraints.

    “Embrace your institutional superpower and then partner for expertise. You have to know what you are really good at, but also where you might need help. Having the bravery to objectively look at the brutal facts can take you from good to great. Keep this in mind: Your institution is perfectly designed to get the outcomes it’s getting.”

    -Dr. John Smith-Coppes, President of Joyce University

    Dr. Smith-Coppes is right. If you’re not getting the results you want, you have to shine a light on the operation and consider what adjustments or changes will better position your institution for desired outcomes.

    To echo Dr. Smith-Coppes and answer the earlier questions, working with a strategic partner who has deep expertise in higher education shared services and can manage certain responsibilities more efficiently can get your institution closer to turning aspiration into reality. A true partnership is not about simply outsourcing tasks. Rather, it’s a strategic way to gain access to specialized knowledge, proven methodologies, and scalable resources, all while enabling administrators to focus on their core areas of expertise.

    Mounting challenges facing higher ed leaders

    When I talk to administrators, the conversation inevitably turns to the challenge of doing more with less. They consistently grapple with four key issues:

    • Budget Cuts: Funding is uncertain or shrinking, forcing them to rethink the allocation of resources.
    • Advancing Technology: Technology is rapidly evolving, leaving administrators to scramble after the next advancement or emerging capability.
    • Socioeconomic Pressures: With some questioning the value of postsecondary education, relevant programs with affordable tuition have never been more critical.
    • Employee Turnover: Retaining top talent is difficult, leaving critical gaps.

    But none of these issues surprise us. On the contrary, Collegis Education has partnered with numerous public and private institutions of varying sizes and levels of brand recognition to address these challenges, uncovering advantageous pathways toward more sustainable and fruitful operations.

    The results speak for themselves. Administrators gain more time to leverage their core strengths to elevate their institution’s mission and educational outcomes while actualizing a variety of clear benefits. Here is what Collegis Education continues to deliver for our shared-service partners.

    Seven ways shared services in higher education deliver results

    Institutions that leverage shared services experience benefits in a variety of key areas. Explore some of the most significant advantages:

    1. Improved financial stability

    Predictability and optimization are the key words here. With our solutions for technology management, enrollment management, and student services, institutions know exactly what to budget every year. At the same time, we find cost savings by getting a better return on technology investments, strategically decommissioning redundancies, and renegotiating contracts.

    2. Enhanced operational efficiency

    Is there a better way to reach an institution’s goals more efficiently? More often than not, the answer is yes. We help bring these opportunities to the surface by fully assessing the school’s infrastructure, technology, processes, and other operating procedures. This assessment denotes areas of excellence and points of failure as well as identifies where lag or waste exists. With these insights, we can identify and prioritize emerging opportunities to drive improvement. All this informs a multiyear roadmap that guides higher ed leaders on how to thoughtfully implement changes that engage key stakeholders to accelerate the change management cycle.

    3. Objective perspective & best practices

    We bring a unique perspective to our recommendations based on our work with other schools while protecting each school’s anonymity and uniqueness. This helps give you a baseline of how your school performs when compared to similar ones. Are you leading or lagging? As an unbiased third party, we offer fresh ideas backed by the knowledge of the results they have produced. It’s a great way to eliminate the “but this is how we’ve always done it” objection and gain buy-in from internal staff.

    4. Risk mitigation & accountability

    There’s rarely a higher ed situation we haven’t already dealt with at another institution. Our partners benefit from this experience, allowing them to proactively avoid operational and technical risks. They also benefit tremendously from having a partner who holds themselves accountable to quantifiable outcomes measured by agreed-upon service level agreements (SLAs). Together, these provide a lot of peace of mind when it comes to issues like cybersecurity, compliance, disaster recovery, and business continuity.

    5. Specialized expertise without the overhead

    Hiring and retaining experienced staff is challenging enough. Finding people with skill sets to leverage evolving technology capabilities like artificial intelligence (AI) is a whole other story. That’s why our partners rely on Collegis to provide the expertise that’s hard to find. We’re software-agnostic and implement solutions that are in the school’s best interest from a financial, operational, and strategic perspective without the need for full-time employees to manage them.

    6. Data-enabled decision making with full transparency

    Data at most institutions is stored in siloes, with limited stewardship and governance over its quality and consistency. However, many of the “data” solutions in the market today are complicated and difficult to implement and support.

    This is why we built Connected Core, a scalable higher education industry cloud solution that integrates siloed data sets, systems, and applications to enable institutional intelligence. This proven approach and methodology for collecting, connecting, and activating institutional data eliminates data doubt and gives leaders the confidence to make quickly make strategic decisions with confidence.

    7. Focus on core mission & educational outcomes

    By outsourcing some functions, administrators can redirect resources and energy to what truly matters: student success. By reducing the number of hats they wear, leaders can instead focus on using the tools they have on hand to manage strategic initiatives that drive institutional growth.

    Strategic delegation to yield better outcomes

    Some leaders fear losing control through outsourcing, and rightfully so. Too many vendors tout “partnership” when, in fact, they are trying to build an unhealthy dependency that is not mutually beneficial.

    That’s just not us. It fundamentally goes against our values and who we are as a company.

    Our partnerships are built on collaboration and shared governance. Institutions set priorities, and all actions follow clear assessments, implementation plans, and progress reviews. Our partners gain greater control over technology, enrollment, and budgets. Control isn’t lost, but visibility and accountability are gained.

    Shared-services models allow administrators to confidently offload specific responsibilities. Leveraging external expertise amplifies your internal strengths and empowers your leaders to focus on building and maintaining a thriving campus community.

    But the first step is starting the conversation with the right partner.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • Finding Shared Purpose at the 2024 Annual Conference

    Finding Shared Purpose at the 2024 Annual Conference

    by Julie Burrell | October 9, 2024

    At the CUPA-HR Annual Conference and Expo 2024, the three keynote sessions offered insights on how higher ed can articulate its value proposition for employees. How can HR, campus leaders and other culture architects ensure their institutions are places where candidates want to work and where employees want to stay? And how can we bridge the cultural, political and intergenerational divides so many of us are experiencing on campus to help our communities thrive?

    There isn’t a one-size-fits-all solution to these challenges, but the keynote speakers reminded higher ed HR pros not to underestimate the value of a shared purpose. Here are a few of their insights into remaking workplace culture through deliberate community-building, connecting through traditions and reinforcing our collective values.

    Fighting Burnout and Finding Community

    Workplace culture strategist Jennifer Moss opened the conference in Orlando with a reminder that, while it’s been many years since the COVID-19 pandemic, its lessons still linger. During that time, many of us asked, is what I’m doing important? Does it make a difference?

    For so many in higher ed, the answer is yes. But Moss also shared a hard truth: the passion that leads people to work in higher ed may lead to burnout or passion fatigue. The solutions offered for burnout are often focused on the individual (“take a bath” or “meditate”), when they need to be systemic and even societal. Burnout isn’t about having a bad day — it’s chronic stress, classified as a disease by the World Health Organization. A strange irony is that burnout from overperforming at work often looks like underperformance (exhaustion, disengagement and cynicism).

    One solution that Moss proposed is to encourage employees to deliberately build stronger community and positive social connections, both essential to building bridges and combatting loneliness. According to the data Moss shared, eating just one lunch per week with coworkers, rather than alone at a desk, can aid employee happiness and performance. So can spreading positive gossip (saying nice things about others behind their backs), which subconsciously supports psychological safety.

    Takeaway: It’s key that workplaces tie efforts to reduce employee burnout to specific objectives and key results so that individuals aren’t responsible for solving the crisis on their own.

    Great Storytelling for a Shared Purpose

    Annual conference attendees experienced the magic of Disney firsthand during the closing night EPCOT excursion. But what makes Disney so magical? According to keynote speakers Jeff Williford and Jay Pyka of the Disney Institute, it’s all in the details. Disney excels in the finer points, with each park and resort providing a unique and immersive experience, from what music guests hear, to what smells are piped in, to the thatched roofs in Animal Kingdom made by South African artisans.

    How does Disney engage over 70,000 employees — aka, cast members — to ensure that the details are done right? While cast members’ jobs may be different, from serving food at EPCOT to directing riders on Space Mountain, they all share in one common goal: creating happiness. In their talk, Williford and Pyka emphasized that culture is defined by how people behave, and training is critical to achieving desired behaviors. Caring and communication are also vital elements of culture. The extent to which organizations genuinely care for their people is the extent to which those people will, in turn, care for customers and each other. And high-quality communication can reinforce culture as much as lack of communication will undermine it.

    Disney uses their expertise in storytelling to train and unite cast members in the common goal of creating happiness and embracing Disney culture. In fact, the first class new employees attend as part of their onboarding is one on Disney traditions because it helps them connect with the history and culture.

    Takeaway: Higher ed workplaces can create a powerful connection between employees and the institution’s mission, fostering a sense of belonging and commitment.

    Gen Z and the Future of Work

    In her closing keynote, Heather McGowan, a future-of-work expert, offered a hopeful vision of work — and of a society where more of us are united than divided. But she also admitted that “it’s difficult to be a human right now.” There’s a profound lack of connection among people, an uptick in loneliness and disconnection, and social divisions stemming from the pandemic, politics and social media.

    Why? One reason is that work has replaced what people once found in community, whether through church or bowling leagues or book clubs. McGowan said that’s why current and future generations entering the workforce seek jobs that reflect the totality of their values and personality.

    Gen Z is especially known for seeking greater meaning in work. They desire mentorship, they want to be part of something bigger than themselves (meaning), and they want to live their values through work (mission). They’re rejecting the work contract of previous generations, which promised job security in exchange for employee loyalty. Why, McGowan asked, are workplaces still demanding loyalty without offering the same security they did in previous generations?

    In asking for work to be meaningful, Gen Z is sending a critical lesson for the future of work, McGowan believes, one that workplaces need to take seriously to recruit new employees and retain existing ones. The data show that what employees want most in a job is growth, autonomy, achievement and respect.

    Takeaway: The future of work might just be in listening to what Gen Z is trying to convey: We all need a shared purpose and meaning in work.  

    Looking for More on Work Culture?

    Jennifer Moss’s new book, Why Are We Here?: Creating a Work Culture Everyone Wants, will be published in January. You can also check out these CUPA-HR articles and resources:



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