Tag: shows

  • International Student Aspirations Increasingly Align With The Skills Needed To Propel UK Growth, ApplyBoard’s Internal Data Shows

    International Student Aspirations Increasingly Align With The Skills Needed To Propel UK Growth, ApplyBoard’s Internal Data Shows

    • Justin Wood is Director, UK at ApplyBoard.

    Millions of international students have used the ApplyBoard platform to search for international study opportunities.[1] For many of these students, searching for courses in Australia, Canada, Ireland, the United Kingdom, and the United States is one of the first steps in their study abroad journey. This proprietary search data reveals a leading indicator of changing student preferences.

    What UK Fields of Study did International Students Search for in 2024?

    After the Sunak Government announced the tightening rules on international student dependants and a review into the graduate route, the UK saw a significant contraction in interest from international students in 2024—applications declined by 14% year-over-year, while dependant applications dropped by 84%. The good news for a struggling sector is that early signs point to positive momentum in 2025, with higher enrolments for many of the institutions that offer a January intake. Enroly data suggests a 23% increase in January 2025 compared to January 2024, and ApplyBoard has experienced growth at three times this rate.

    ApplyBoard’s search trends reinforce these early signs: interest in UK courses jumped 25% in 2024 vs. 2023. With search behaviour often signaling future application trends, this surge suggests the UK’s positive momentum in early 2025 could continue throughout the year. Beyond this overall growth, shifting field-of-study preferences highlight how international applicants are adapting to the UK’s changing landscape:

    Health fields saw the largest proportional increase among UK searches, climbing nearly four percentage points to 12.8% of all searches. This growing interest aligns with the UK’s expanding healthcare sector, which is projected to add 349,000 jobs by 2035, growing 7% from 2025. Likewise, the information technology sector is expected to grow 8% over the next decade, which aligns with shifting student preferences—ApplyBoard platform data shows Engineering and Technology accounted for 17% of searches in 2024, up two percentage points year-over-year.

    Interest in the Sciences also expanded, rising from 13% in 2023 to 16% in 2024. Alongside the gains in Health and Engineering and Technology, this shift underscores how international student priorities are increasingly aligning with long-term global workforce demands.

    How International Students are Navigating UK Study Fields

    This alignment comes at a time when interest in UK courses is rising. Interest in UK courses grew significantly among several key student populations in 2024, with searches from students in Bangladesh, Sri Lanka, Ghana, and Saudi Arabia doubling year-over-year. Meanwhile, student searches from Nigeria and Pakistan saw substantial gains, rising 66% and 40%, respectively. However, searches from Nepalese students experienced the most dramatic increase, with searches tripling compared to 2023.

    Further supporting the possibility that the UK’s positive momentum in January 2025 will continue throughout the year, searches from most key student demographics reached an all-time monthly high in either December 2024 or January 2025.

    The graphic below illustrates how major student populations explored different fields of study in the UK on the ApplyBoard platform last year:

    Student interest in Health fields was strongest among Ghanaian (22%), Nigerian (20%), and Saudi Arabian students (16%). Compared to the previous year, the share of searches for this field rose by six percentage points among Ghanaian students and five percentage points among Nigerian students. Additionally, the proportion of Health searches among Sri Lankan students doubled over this period.

    By comparison, the Sciences were a priority across all nine student populations, making up at least 14% of UK course searches. Students from Pakistan (18%), Saudi Arabia (18%), and Bangladesh (16%) had the highest proportion of Science-related searches. Notably, seven of the nine key student populations devoted a greater share of their searches to the Sciences in 2024 than in the previous year.

    Engineering and Technology also accounted for at least 14% of searches among these major student populations, although Sri Lankan (29%), Saudi Arabian (26%), and Chinese (23%) students showed the highest engagement in this field. Additionally, eight of the nine key student populations allocated a larger share of their searches to Engineering and Technology in 2024. As student interest in UK courses continues to grow, institutions can strengthen their appeal by aligning their portfolio with evolving student priorities and workforce needs.

    The UK’s Edge: Where Student Interest Outpaces Canada and the US

    Understanding where the UK sees higher proportional interest in key fields of study compared to Canada and the US can reveal important competitive advantages for institutions and better inform strategic recruitment strategies. This interactive visualization allows you to explore student interest by field and destination, filterable by top student populations:

    Health-related fields accounted for 25% of searches for UK institutions among Filipino students—three percentage points higher than their searches for Canada and the US. Likewise, 22% of Ghanaian students were interested in UK-based Health courses, outpacing the interest shown for both Canadian (21%) and American (20%) options.

    In Engineering and Technology, 29% of Sri Lankan students’ searches for UK courses were in this field—matching their interest in US study but well surpassing their searches for Canada (24%).

    Social-related fields like Law, Social Sciences, and Teaching captured 10% of Pakistani searches for the UK, outpacing that for Canada (6%) and the US (7%). A similar trend occurred among Bangladeshi students, with 10% of their UK-based searches occurring for social-related fields compared to 7% of Canada and 6% for the US.

    Leveraging Search Trends to Shape Future Recruitment

    Search trends serve as a leading indicator of shifting student interest, often signaling future application patterns. The surge in searches for UK courses—particularly in high-demand fields like health, engineering, and sciences—suggests a growing alignment between student priorities and workforce needs. By analysing these trends, institutions can proactively refine course offerings and recruitment strategies to attract top international talent. As demand continues to evolve, leveraging real-time search insights enables institutions to stay ahead of market shifts, ensuring they meet student expectations while strengthening their global competitiveness. Understanding where the UK holds a competitive edge will be key to optimizing outreach and course development in 2025 and beyond.


    [1] In the past, ApplyBoard platform search data was generated based on button clicks on a page, while the new search data is generated by any changes made to the page’s filters (destination, field of study, etc.) As a result, the new search count, if tallied using the previous search data approach, would be significantly inflated compared to the original search count. To make the search counts more comparable, we changed our methodology as of August 2024 to use unique entries per user within each hour.

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  • An early look at 2023–24 financial returns shows providers working hard to balance the books

    An early look at 2023–24 financial returns shows providers working hard to balance the books

    In most larger UK providers of higher education, the 2023–24 financial year ended on 31 July 2024.

    Five months and two weeks after this date (so, on or before 14 January 2025) providers are obliged to have published (and communicated to regulators) audited financial statements for that year.

    I’ve got a list of 160 large, well known, providers of higher education who should, by now, have made this disclosure – 43 of them are yet to do so. Of the 117 that have, just 15 (under 13 per cent) posted a deficit for that financial year (to be fair, this includes eight providers in Wales, where the deadline – for bilingual accounts – is the end of the month). This was as of the data of publication, there’s been a few more been discovered since then and I have added some to the charts below.

    If you’ve been aware of individual providers, mission groups, representative bodies, trade unions, regulators, and politicians coming together to make the case that the sector is severely underfunded this may surprise you. If you work in an institution that is curtailing courses, making staff redundant, and undergoing the latest in a long series of cost-cutting exercises, the knowledge that your university has posted a surplus may make you angry.

    But these results are not surprising, and a surplus should not make you angry (there are plenty of other reasons to be angry…) Understanding what an annual account is for, what a surplus is, why a university will pull out all of the stops to post a surplus, and what are the more alarming underpinning signals that we should be aware of will help you understand why we have what – on the face of it – feels like a counter-intuitive position in university finances.

    Why are so many results missing?

    There’s a range of reasons why a provider may submit accounts late – those who are yet to publish will already be deep in conversation with regulators about the issues that may have caused what is, technically, a breach of a regulatory condition. In England, this is registration condition E3. which is underpinned by the accounts direction.

    If you are expecting regulators to get busy issuing fines or sanctions for late submissions – you should pause. There’s a huge problem with public sector audit capacity in the UK – the big players have discrete teams that move on an annual cycle between higher education, NHS, and local government audit. You don’t need to have read too much into public finances to know that our councils are under serious pressure right now – and this pressure results in audit delays, hitting the same teams who will be acting as external university auditors.

    That’s one key source of delay. The other would be the complexities within university annual accounts, and university finances more generally, that offer any number of reasons why the audit signoff might happen later than hoped.

    To be clear, very few of these reasons are going to be cheerful ones. If a provider has yet to publish its accounts because they have not signed off their accounts, it is likely to be engaging with external auditors about the conditions under which they will sign off accounts.

    To give one example of what might happen – a university has an outstanding loan with a covenant attached to it based on financial performance (say, a certain level of growth each year). In 2023–24, it did not reach this target, so needs to renegotiate the covenant, which may make repayments harder (or spread out over a longer period). The auditor will need to wait until this is settled before it signs off the accounts – technically if you are in breach of covenant the whole debt is repayable immediately, something which would make you fail your going concern test.

    We’ve covered covenants on the site before – a lender of whatever sort will offer finance at an attractive rate provided certain conditions are met. These can include things like use of investment (did you actually build the new business school you borrowed money to build?), growth (in terms of finances or student numbers), ESG (are you doing good things as regards environment, society, and governance?) and good standing (are you in trouble with the regulator?) – but at a fundamental level will require a sense that your business is financially viable. If covenant conditions are breached lenders will be keen to help if they hear in advance, but your cost of borrowing (the interest rate charged, bluntly) will rise. And you will find it harder to raise finance in future.

    This is an environment where it is already hard to raise finance – and in establishing new borrowing, or new revolving credit (kind of like an overdraft facility) many universities will end up paying more than in previous years. This all needs to be shown in the accounts.

    Going concern

    When your auditor signs off your accounts, you would very much hope that it will agree that they represent a “going concern” – simply put, that in most plausible scenarios you will have enough money to cover your costs during the next 12 months. If your auditor disagrees that you are a going concern you are in serious trouble – all of the 117 sets of accounts I have read so far have been agreed on a going concern basis.

    This designation tells everyone from regulators to lenders to other stakeholders that your business is viable for the next year – and comes into force on the day your accounts are signed off by the university and external auditor. This is nearly always for a specific technical reason – additional information that is needed in order to make the determination. For some late publications, it is possible that the delay is a deliberate plan to make the designation last as far into the following financial years as possible. This year (2024–25) is even more bleak than last year – anything that keeps finance cheaper (or available!) for longer will be helpful.

    Breaking even and beyond

    So your provider had a surplus last year – that’s good right? It means it took in more money than it spent? Up to a point.

    In 2023–24 we got the very welcome news that Universities Superannuation Scheme (USS) has been revalued and contributions reduced for both members and employers. From the annual accounts perspective, this will have lowered staff costs (very often one of the most significant costs, if not the most significant cost, for most) in USS institutions. Conversely, the increase in Teachers Pension Scheme (TPS) contributions will have substantially raised costs in institutions required by law (yes, really!) to offer that scheme to staff.

    That’s some of the movement in staff costs. However, for USS, the value of future contributions to the current calculated scheme debt (which is shared among all active employers in the scheme) has also fallen. Indeed, as the scheme is currently in surplus, it shows as income rather than expenditure This is not money that the university actually has available to spend, but the drop shows out in staff costs – though most affected separate this out into a separate line it also shows up in the overall surplus or deficit (to be clear this is the accounting rules, there’s no subterfuge here: if you are interested in why I can only point you to BUFDG’s magisterial “Accounting for Pensions” guidelines).

    For this reason, many USS providers show a much healthier balance than accurately reflects a surplus they can actually spend or invest. This gives them the appearance of having performed as a group much better than TPS institutions, where the increase in contributions has made it more expensive to employ staff.

    Here I show the level of reported surplus(deficit) after tax, both with and without the USS valuation effect. Removing the impact of valuation puts 35 providers (including big names like Hull, Birmingham, and York) in deficit based on financial statements published so far.

    [Full screen]

    And here I show underlying changes in staff costs (without the USS valuation effect). This is the raw spend on employing staff, including pay and pensions contributions. A drop could indicate that economies have been sought – employing fewer staff, employing different (cheaper) staff, or changes in terms and conditions. But it also indicates underlying changes in TPS contributions (up) or USS contributions (down) with respect to current employees on those schemes.

    [Full screen]

    Charts updated 11am 27 January to remove a handful of discrepancies.

    Fee income

    For most universities the main outgoing is staff costs, and the main source of income is tuition fees. Much has been made of the dwindling spending power of home undergraduate fees because of a failure to uprate with inflation, but this line in the accounts also includes unregulated fees – most notably international fees and postgraduate fees. The full name of the line in the accounts is “tuition fees and educational contracts”, so if your provider does a lot of bespoke work for employers this will also show up here.

    Both of these areas of provision have seen significant expansion in many providers over recent years – and the signs are that 2023–24 was another data point aligned with this trend for postgraduate provision. For this reason, the total amount of fee income has risen in a lot of cases, and when we get provider level UCAS data shortly it will make it clear that just how much of this is due to unregulated fees. International fees are another matter, and again we need the UCAS end of cycle data to unpick it, but it appears from visa applications and acceptances that from some countries (China, for example) demand has remained stable, while for others (Nigeria, India) demand has fallen.

    Here I show fee income for the past two years, and the difference. This is total fee income, and does not discriminate between types of fees.

    [Full screen]

    One very important thing to bear in mind is that these are figures for the financial year, and represent fees relating to that year rather than the total amount of fees per student enrolled. For example, if a student started in January (an increasingly common start point for some courses at some institutions) you will only see the proportion of fees that had been paid by 31 July shown in the accounts. If you teach a lot of nursing students who start at non-traditional times of the year this will have a notable impact, as will a failure to recruit as many international students as you had hoped to do in January 2024 (though this will also show up in next year’s accounts).

    And it is also worth bearing in mind that income from fees paid with respect to students registered at the provider but studying somewhere else via an academic partnership, or involved in a franchise arrangement (something that has seen a lot of growth in some providers) shows up in this budget line.

    Other movements

    Quite a number of providers have drawn down investments or made use of unrestricted reserves. This is very much as you would expect, these are very much “rainy day” provisions and even if it is not actually raining now the storm clouds are gathering. Using money like this is a big step though – you can only spend it once, and the decision to spend it needs to link to plans not to need to spend it in the near future. So even if your balance looks healthy, a shift like this speaks eloquently of the kinds of cost-saving measures (up to and including course closures and staff redundancy) that you may currently see happening around you.

    Similarly, a provider may choose to sell assets – usually buildings – that it does not have an immediate or future use for. The costs of running and maintaining a building can quickly add up – a decision to sell releases the capital and can also cut running costs. Other providers choose to hang on to buildings (perhaps as assets that can be sold in future) but drastically cut maintenance and running costs for this reason. Again, you can (of course) only sell a building once, and a longer term maintenance pause can make it very expensive to put your estates back into use. I should note that the overall condition of university estates is not great and is declining (as you can read in the AUDE Estates Management Report) , precisely because providers have already started doing stuff like this. If the heating seems to be struggling, if the window doesn’t open, that’s why.

    In some cases we have seen decisions to pause capital programmes – not borrowing money and not building buildings as was previously planned. Here, the university makes an on-paper saving equivalent to the cost of finance if it was going to borrow money, or frees up reserves for other uses if it was using its own funds. Capital programmes don’t just include buildings – perhaps investment in software (the kind of big enterprise systems that make it possible to run your university) has been paused, and you are left struggling with outdated or unsuitable finance, admissions, or student record systems.

    Where we are talking about pausing building programmes it is important to remember that these exist to facilitate expansion or strategic plans for growth. The “shiny new building” is often perceived as a vice chancellor’s vanity project – in reality that new business school and the recruitment it makes possible may represent the university’s best hope of growing home fee income faster than inflation.

    What’s next?

    We see financial information substantially after the financial year ends – and for most larger providers this comes alongside the submission of an annual financial return to their regulator. We know for instance that the Office for Students is now looking at ways of getting in year data in areas where it has significant concerns, but financial data (by dint of it being checked carefully and audited) is generally historic in nature.

    For this reason what is happening on your campus right now is something that only your finance department has any hope of understanding, and there may be unexpected pressures currently driving strategy that are not shown (or even hinted at) in last years’ accounts. Your colleagues in finance and planning teams are working hard to forecast the end of year result, to calculate the KFIs (Key Financial Indicators) that others rely on, and to plan for the issues that could arise in the 2025 audit. The finance business partners or faculty accountants – or whatever name they have where you work – will be gathering information, exploring and explaining scenarios, and anticipating pressures that may require a change in financial strategy.

    The data I have presented here is drawn from published accounts – the data submitted to regulators that eventually ends up on HESA may be modified and resubmitted as understanding and situations change – for this reason come the early summer figures might look very different than what are presented here (I should also add I have transcribed these by hand – for which service you should absolutely buy me a pint) – so although I have done my best I may have made transcription errors which I will gladly and speedily correct.

    However scary your university accounts may be, I would caution that the next set (2024–25 financial year) will be even more scary. The point at which the home undergraduate fee increase in England kicks in for those eligible to charge it (2025–26) feels a long way off, and we have the rise in National Insurance Contributions (due April 2025) to contend with before then.

    There are a small but significant number of large providers looking at an unplanned deficit for 2024–25, as you might expect they will already be in contact with their regulator and their bank. Stay safe out there.

    If you are interested in institutional finances, I must insist that you read the superb BUFDG publication “Understanding University Finance” – it is both the most readable and the most comprehensive explanation of annual university accounts you will find.

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  • Common App data shows 5% jump in first-year college applicants

    Common App data shows 5% jump in first-year college applicants

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     Dive Brief:

    • First-year Common Applications are up 5% year over year, with over 1.2 million prospective students submitting the forms for the 2024-25 application cycle as of Jan. 1, the company said Thursday.
    • First-year applications ticked up across both institution types and student demographics, but some groups saw accelerated growth. Common App found disproportionate increases among students believed to be from low-income households and those who identified as underrepresented minorities. 
    • Applications to public institutions grew by 11% year over year, outpacing the 3% growth seen at private colleges, Thursday’s report said. 

    Dive Insight:

    Applications from prospective first-year students have steadily increased since the 2020-21 application cycle, Common App found. 

    That’s despite the challenges that have thrown aspects of college admissions into tumult, including the botched rollout of the updated Free Application for Federal Student Aid during the 2024-25 cycle and the U.S. Supreme Court’s June 2023 ban on race-conscious admissions.

    Roughly 960,000 students used the Common App portal to submit over 4.8 million applications during the 2020-21 cycle. In the 2024-25 cycle, over 1.2 million users submitted just under 6.7 million applications.

    Prospective students can continue to apply to colleges through the month and beyond. But a majority of applications for the following fall semester are traditionally submitted by the end of December. 

    The number of colleges first-year prospects applied to ticked up slightly between 2020-21 and 2024-25, but remained between five and six institutions. 

    Common App found disproportionate application growth among students from low-income households. The portal does not directly collect household income from applicants, but researchers used students who were eligible for fee waivers as a proxy. Application rates for that group increased by 10%, compared to 2% for their counterparts who weren’t eligible for the waivers.

    Moreover, applications from students in ZIP codes where median incomes fall below the national average grew 9% since the 2023-24 cycle, compared to 4% growth from those in above-median income areas, Common App found.

    The company also saw more applications from minority groups underrepresented in higher education, classified by researchers as those who identify as Black or African American, Latinx, Native American or Alaska Native, or Native Hawaiian or other Pacific Islander.

    As of Jan. 1, 367,000 underrepresented applicants used Common App to submit first-year applications. But their numbers are growing at a faster rate than their counterparts.

    Among students in underrepresented groups, first-year applications grew by 13% since last year, compared to the 2% growth for the others. 

    Latinx and Black or African American candidates drove much of that growth, showing year-over-year increases of 13% and 12%, respectively.

    However, it appears that students are reconsidering their application materials following the 2023 Supreme Court decision. In June, separate Common App research found a decrease in the number of Asian, Black, Latinx and White students referencing race or ethnicity in their college essays.

    Thursday’s report also found more first-year students including standardized test scores in their applications, up 10% since last year. The number of applicants leaving them out remained unchanged year over year.

    “This marks the first time since the 2021–22 season that the growth rate of test score reporters has surpassed that of non-reporters, narrowing the gap between the two groups,” the report said.

    That’s despite interest slowing in highly selective colleges, the type of institutions that have historically most used standardized test scores in the admissions process.

    Applications to colleges with acceptance rates below 25% grew just 2% in 2024-25, Common App found. That’s compared to the between 8% and 9% increases seen at institutions of all other selectivity levels.

    Just 5% of the colleges on Common App required test scores in the 2024-25 application cycle, a slight uptick from the 4% that did so the previous year. 

    COVID-19 pushed many institutions with test requirements to temporarily waive this mandate, and some ultimately made the change permanent.

    But others returned to their original rules. And reversal announcements continue to trickle in, including one from the highly selective University of Miami just this past Friday. 

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  • APS progressing monitoring shows mixed results from 2024 assessments

    APS progressing monitoring shows mixed results from 2024 assessments

    Last year’s Albuquerque Public Schools third-graders identified in the Yazzie-Martinez decision plus African American students fell short of the reading proficiency goal set by the district in its first year of concerted progress monitoring under a new strategic plan, according to a report released earlier this month.

    APS administrators pointed out during an October 2 school board meeting that these third-graders, identified in the Yazzie-Martinez decision plus African Americans, were kindergarteners during the Covid-19 pandemic, and spent much of that formative year learning online, which served them poorly.

    The review is part of the district’s plan to monitor progress towards the four goals adopted by the APS Board of Education in 2023, aligned with the district’s new Emerging Stronger Strategic Plan. Each of the four goals have interim goals that serve as indicators of progress.

    Goal One of the district’s four overarching goals calls for a 10 percentage-point increase in reading proficiency among that group of third-graders between 2023 and 2028. The interim goal for spring of 2024 was to raise the rate from 2023’s 27.3 to 28.3.

    Instead, last year’s third-graders actually slipped to a proficiency rate of 25.3.

    The district is still devising individualized strategies to catch kids up, officials told board members.

    “Strategic measures moving forward can be summarized by the word specificity,” Antonio Gonzales, deputy superintendent of leadership and learning told the board. This means getting detailed in determining what different subgroups need, for example special education and English language learners students need, and how to provide for those needs.

    “We know that we have a strategy in place, and that’s great. And I believe in the strategy that we have in place. But what this strategy calls us to action on is being specific and specific by student,” Gonzales said.

    APS has not modified its five-year goal, but now predicts that the current year’s proficiency rate for identified third-graders will be 26.6 percent, rather than the 29.3 percent that would keep the district on track to meet the ultimate goal.

    The board also heard reports on two sub-goals, where the news was decidedly better.

    Interim Goal 1.1 focuses on the reading proficiency rates of first graders as measured by Istation formative assessments given at the beginning, middle, and end of the school year. “This interim assessment gives teachers real-time insights into each student’s reading abilities to help inform instruction and provide intervention,” said a slide presentation produced by the district.

    The three-year target for Interim Goal 1.1 is to increase the proficiency rate of first graders in the targeted groups by six percentage points—from 17 percent in 2023 to 23 percent in 2026. Students significantly exceeded that goal last school year, ending the year with a 24.1 percent proficiency rate.

    Interim Goal 1.2 has a three-year target of increasing the percentage of second-grade students identified in the Yazzie-Martinez decision plus African American students who demonstrate grade level proficiency or above as predicted by Istation from 18.3% in May 2023 to 24.3% in May 2026.

    By the end of last school year, 26.3 percent of those students were proficient.

    If these trends hold, it will suggest that the performance of last year’s third-graders was a Covid-related aberration, and that students on the grades that follow are performing significantly better.

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