What is your passion? What sparks your curiosity and brings you joy? Whatever it is, Arizona State University (ASU) will help you find it, study it, master it, and turn it into a rewarding career, regardless of your previous educational journey.
Casey Evans
Chief Operating Officer, EdPlus at ASU
For more than 15 years, ASU has offered high-quality programs online taught by the same world-renowned faculty that teach on-campus students, using the same rigorous curriculum. ASU offers more than 300 degree programs online, with over 100,000 graduates now working across nearly every industry, helping to strengthen the university’s reputation for educational excellence and career readiness. ASU graduates are highly recruitable, with ASU ranking No. 2 in the United States among public universities for the employability of its graduates, ahead of UCLA, the University of Michigan, and Purdue University.
ASU Online combines the exceptional resources and academic excellence of the nation’s most innovative university with a rigorous, world-class online learning experience. Students are supported every step of the way, ensuring they gain the skills and knowledge they need to thrive in their career, no matter where they are in the world.
“ASU’s rigorous coursework and knowledgeable instructors have been instrumental in preparing me for my career, equipping me with the skills to excel in my field,” said Evelyn M., ’24 BS in speech and hearing science.
Marketing messages bombard students from every direction, so capturing their attention—and inspiring them to take action—requires creative that truly stands out. That’s exactly what the RNL creative team delivers, crafting award-winning campaigns that engage, resonate, and drive results across every channel, from digital to direct mail. We work closely with our campus partners to ensure every undergraduate and graduate campaign is both strategic and impactful—proven by the many gold award-winning projects we’re celebrating this year.Here are 11 that took home gold medals—and one Best of Show—at the 40th annual Educational Advertising Awards.
Illinois College Agribusiness Management |SEO Video (Best of Show)
Video isn’t just eye-catching—it’s a powerful SEO booster that keeps visitors on the page longer to improve search rankings. For this project, we paired SEO-optimized web copy with a compelling long-form video designed to engage skimmers and drive inquiries. Illinois College’s campus team fully embraced the collaboration, delivering stunning unique footage that brought their story to life. The result? A versatile, high-impact asset that drove a 7,000% increase in web page visits. Watch the video.
University of Tulsa | Standout Integrated Search Campaign
Reaching high school sophomores and juniors means meeting them where they are—in their inboxes, on their feeds, and in their hands. This multi-channel campaign reinforces the University of Tulsa’s bold message: students don’t have to choose between fitting in and standing out. Rich Art Deco design and conversational copy celebrating personal and academic uniqueness helped elevate brand nationwide while encouraging students to find their fit at UTulsa.
Linfield University | Personalized Applicant Direct Mail
This eye-catching mailer puts Linfield’s bold purple and cardinal branding front and center, using standout stats and a dynamic design to capture attention. Featuring Mack the Wildcat, it reinforces school spirit while guiding students toward their next step—applying with confidence.
American Musical and Dramatic Academy | Dream-Making Applicant Mailer
Designed to attract aspiring performers to perform, create, and wow at campuses in New York and Los Angeles, this high-energy mailer steals the spotlight with bold visuals and dynamic performance imagery. Filled with upbeat performance industry lingo, it sets the stage for students to step into their future—and apply.
University of Mount Union | Bold, Strong Instagram Ads
These dynamic search campaign ads put real students front and center, showcasing hands-on learning in action. With bold visuals and empowering copy, the campaign encourages prospects to show up strong, seize opportunities, and own their moment—both in college and beyond.
Rockford University | Feed-Stopping Facebook Ads
These bright branded ads grab attention alongside the question “RU Ready?”, sparking curiosity about the welcoming environment and numerous opportunities at “RockU.” The campaign is designed to stand out in feeds and aims to inspire students to see themselves on campus and take the next step toward getting there.
Featuring proud, hopeful, and joyful students, this campaign highlights reasons students choose STLCC to pursue their dreams. The result? Authentic, inspiring ads that encourage prospects to find their reason at STLCC.
Jackson State University | THEE Standard for Search Campaigns
Inspired by Jackson State University’s iconic fight song, this email campaign set the tone with bold headers inviting prospects to learn more about THEE standard for research, academics, innovation, and success. Playful illustrations drawn over dynamic student portraits bring energy and spirit to every email, reinforcing why JSU is THEE place to be.
University of Washington Bothell | Find Your Fit Facebook Ads
This dynamic ad brings exciting campus life to the forefront, featuring lively action shots shaped into a bold “W.” Paired with inviting copy, it highlights the University of Washington Bothell’s close-knit community where students find big opportunities, exciting challenges, and lifelong friends.
Lamar University | Parent Postcard
This gold award-winning postcard spoke directly to parents, highlighting the $20+ million in aid and low tuition that make Lamar University the best-value college in Texas. A clear, compelling message reassures families that a smart investment today means big opportunities for their student’s future.
University of Central Florida | Universe of Opportunity Email Series
With a prime location between NASA, the Space Coast, and Orlando’s endless experiences, UCF Global offers a launchpad for limitless possibilities. This inquiry-to-application email flow features stunning nightscape imagery and star-inspired design elements reinforcing the university’s spirit of exploration and innovation.
Create your own winning connections with future students
Want to turn your marketing into an award-worthy success? RNL’s creative team brings strategic insight, compelling storytelling, and a track record of 100+ awards in five years to every campaign. Whether you’re engaging undergraduate, graduate, or online students, we’ll help you stand out and drive results. Let’s talk—schedule a complimentary consultation today.
