Tag: stay

  • Strategies to help girls stay engaged in STEM learning

    Strategies to help girls stay engaged in STEM learning

    Key points:

    • When girls participate in STEM learning, the future is more inclusive
    • 5 practical ways to integrate AI into high school science
    • Linking STEM lessons to real-world applications
    • For more news on STEM learning, visit eSN’s STEM & STEAM hub

    Encouraging girls to engage in STEM is vital for fostering diversity, innovation, and equal opportunities in these fields. Women remain underrepresented in STEM degrees and in careers, often due to societal stereotypes, lack of representation, and limited access to resources.

    More News from eSchool News

    HVAC projects to improve indoor air quality. Tutoring programs for struggling students. Tuition support for young people who want to become teachers in their home communities.

    Almost 3 in 5 K-12 educators (55 percent) have positive perceptions about GenAI, despite concerns and perceived risks in its adoption, according to updated data from Cengage Group’s “AI in Education” research series.

    Our school has built up its course offerings without having to add headcount. Along the way, we’ve also gained a reputation for having a wide selection of general and advanced courses for our growing student body.

    When it comes to visual creativity, AI tools let students design posters, presentations, and digital artwork effortlessly. Students can turn their ideas into professional-quality visuals, sparking creativity and innovation.

    In my work with middle school students, I’ve seen how critical that period of development is to students’ future success. One area of focus in a middle schooler’s development is vocabulary acquisition.

    For students, the mid-year stretch is a chance to assess their learning, refine their decision-making skills, and build momentum for the opportunities ahead.

    Middle school marks the transition from late childhood to early adolescence. Developmental psychologist Erik Erikson describes the transition as a shift from the Industry vs. Inferiority stage into the Identity vs. Role Confusion stage.

    Art has a unique power in the ESL classroom–a magic that bridges cultures, ignites imagination, and breathes life into language. For English Language Learners (ELLs), it’s more than an expressive outlet.

    In the year 2025, no one should have to be convinced that protecting data privacy matters. For education institutions, it’s really that simple of a priority–and that complicated.

    Teachers are superheroes. Every day, they rise to the challenge, pouring their hearts into shaping the future. They stay late to grade papers and show up early to tutor struggling students.

    Want to share a great resource? Let us know at submissions@eschoolmedia.com.

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  • Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

    Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

    Remember when SEO was all about keywords and metatags, fueling now-defunct search engines like Yahoo, AltaVista and early Google? Those were the days of “keyword stuffing,” where quantity trumped quality and relevance, delivering poor search results and frustrating users. Google’s PageRank algorithm changed everything by prioritizing content quality, giving birth to the “Content is King” mantra and improving the user experience.

    Fast forward to the Era of the Modern Learner, where digitally astute users demand fast and accurate information at their fingertips. To keep up with their heightened expectations, search engine algorithms have evolved to become more sophisticated, focusing on the intent behind each search query rather than simple keyword matching. This shift has led to the emergence of AI-powered search engines features like Google’s AI Overviews to provide an AI-powered summary which now command prime real estate on the search engine results page.

    In response, Generative Engine Optimization (GEO) is emerging. AI-powered search engines are moving beyond simply ranking websites. They are synthesizing information to provide direct answers. In this fast-paced environment, delivering the right information at the right time is critical now more than ever. All marketers, regardless of industry, must adapt their strategies beyond traditional SEO.

    What is Generative Engine Optimization (GEO)?

    Artificial intelligence is rapidly infiltrating tools across every industry, fundamentally reshaping the digital landscape. Generative Engine Optimization (GEO) is emerging as a new approach to digital marketing, leveraging AI-powered tools to generate and optimize content for search engines. GEO is a catalyst, driving a fundamental shift in how search engines present information and how users consume it

    GEO leverages machine learning algorithms to analyze user search intent, create personalized content, and optimize websites for improved search engine rankings. This advanced algorithmic approach delivers contextually rich information from credible sources, directly answering user searches and proactively addressing related inquiries. A proactive strategy that goes beyond traditional SEO ensures that a school’s information is readily discoverable, easily digestible and favorably presented by AI-powered search engines such as Google’s AI Overviews, ChatGPT, Perplexity and Gemini.

    How GEO Works

    At its core, Generative Engine Optimization (GEO) uses artificial intelligence to bridge the gap between user needs and search engine performance. GEO tools go beyond traditional SEO by harnessing AI to deeply understand user behavior and generate content that’s not only relevant but also personalized and performance driven. Here is how it works across four core functions: 

    • Analyzing User Intent: GEO starts by analyzing user intent. AI models examine search queries, website behavior and browsing patterns to uncover what users are specifically searching for. This helps marketers develop content strategies that directly align with user expectations and needs. 
    • Generating Content: Using these insights, GEO tools generate original content tailored to meet the precise needs of the target audience. The result is content that answers user questions and aligns with how modern search engines evaluate relevance and quality.  
    • Optimizing Content: GEO then optimizes the generated content for performance. AI refines readability, integrates keywords and enhances structural elements for improved visibility in search results, which ensures that content performs well in both traditional and AI-powered search environments.  
    • Personalizing Content: Where GEO truly shines is in content personalization. By leveraging data like demographics, preferences and past interactions, GEO delivers tailored experiences that feel more relevant and engaging to individual users.  

    Comparing SEO and GEO

    While SEO and GEO may seem like competing strategies, they actually complement one another. Both aim to improve visibility in search results and drive meaningful engagement but do so through different methods. Understanding how they align and where they diverge is key to developing a modern, well-rounded digital strategy. 

    Ways GEO is Similar to SEO

    Despite their difference in execution, SEO and GEO share a common goal: delivering valuable content to users and meeting their search intent. Both SEO and GEO strategies contribute to: 

    • Improving website visibility and search rankings in the search engine results pages (SERPs). 
    • Driving organic traffic by making it easier for users to discover relevant information. 
    • Boosting user engagement and conversion rates through informative, well-tailored content.  

    Ways GEO is Different from SEO

    Where SEO and GEO begin to diverge is in their focus, tools, and content strategy:

    • Focus: Traditional SEO emphasizes keyword optimization, meta tags and technical structure. GEO, on the other hand, focuses on understanding user intent and creating dynamic, personalized content that adapts to evolving needs. 
    • Tools: SEO relies on tools like keyword research platforms, backlink analysis, and manual content audits. GEO uses AI-powered platforms to analyze data, generate content, and automate optimization based on real-time user behavior.  
    • Content: SEO often produces static, evergreen content that ranks over time. GEO enables the creation of responsive, personalized content that can shift based on user preferences, past interactions, and demographics. 

    While SEO has historically focused on driving clicks to websites and increasing rankings, GEO recognizes the increasing prominence of zero-click searches—where users find answers directly within AI-powered search overviews. In this new reality, GEO ensures your content remains visible and valuable even when the traditional click doesn’t occur. It does this by optimizing for how AI synthesizes and presents information in search results.

    Is GEO Replacing SEO?

    The rise of GEO has sparked an important question for marketers: Is SEO dead? The short answer is no. Rather than replacing SEO, GEO enhances it.

    GEO builds a foundation of traditional SEO by leveraging artificial intelligence to automate time-consuming tasks, deepen audience insights, and elevate content quality. A strong SEO strategy remains essential, and when paired with GEO, it becomes even more powerful.

    To support marketers in building that foundation, tools like EducationDynamics’ SEO Playbook offer actionable strategies for mastering SEO fundamentals while staying adaptable to innovations like GEO. As the higher education marketing landscape evolves, institutions are reaching a critical inflection point: the status quo no longer meets the expectations of the Modern Learner, and a more dynamic, data-driven approach is essential to stay competitive.

    Here’s how GEO supports and strengthens traditional SEO efforts:

    • Smarter Keyword Research and Optimization: GEO tools analyze search intent more precisely, allowing marketers to choose keywords that better reflect how real users search, creating content that directly answers those queries.  
    • More Personalized Content Experiences: By generating dynamic content based on user behavior, preferences, and demographics, GEO helps ensure the right message reaches the right audience at the right time.  
    • Streamlined Workflows: GEO automates content generation and optimization processes, making it easier to keep web pages fresh, relevant, and aligned with evolving search behaviors—all while saving time and resources.  

    SEO is far from obsolete; however, relying solely on traditional SEO tactics is outdated which is no longer sufficient in today’s evolving higher education landscape. To truly transform their marketing approach, institutions must embrace innovative solutions. 

     As generative AI becomes increasingly embedded in how people search, marketers must adapt. While traditional SEO tactics like on-page optimization, site structure, and link-building still have a role to play, GEO provides the bold innovation needed to drive impactful outcomes. By pairing SEO strategies with GEO’s AI-driven insights and automation, institutions can achieve greater efficiency and effectiveness in their marketing efforts.  

    Together, SEO and GEO provide a holistic, future-ready framework to engage the Modern Learner, enhance digital marketing efforts, and drive both reputation and revenue growth, which are essential for long-term success.

    Integrating GEO and SEO in Your Marketing Strategy for Higher Education Marketers

    As the digital landscape evolves, one thing remains clear: SEO is still essential for institutions looking to connect with today’s students. With the rapid adoption of AI in everyday search habits though, SEO alone is no longer enough.

    According to EducationDynamics 2025 Engaging the Modern Learner Report, generative AI is already transforming how prospective students evaluate their options. Nearly 70% of Modern Learners use AI tools for generative chatbot platforms like ChatGPT, while 37% use these tools specifically to gather information about colleges and universities in their consideration set.

    This shift signals a clear need for higher ed marketers to adapt their digital strategies. GEO provides a pathway to do that while better serving today’s students. By combining the proven fundamentals of SEO with GEO’s advanced AI capabilities, institutions can engage the Modern Learner more effectively at every stage of their decision-making journey.

    Reaching Modern Learners: Integrating GEO and SEO Strategies

    • Speak to What Modern Learners Search For: Modern Learners expect content that speaks directly to their needs and interests. Use GEO tools to identify the actual search terms prospective students use, such as “flexible online MBA,” or “how much does an online degree cost.” Then, develop SEO-optimized pages, blog posts, and FAQs that address these specific questions. Incorporate schema markup, structured headings, and internal links to boost visibility while keeping content informative and student focused.  
    • Personalize the Journey for Every Modern Learner: GEO enables marketers to go beyond generic messaging. Use behavioral data, such as which pages students visit, how long they stay or what programs they explore, to personalize touchpoints across channels. Personalization builds trust and shows Modern Learners you understand what matters to them.  
    • Deliver the Seamless Digital Experiences Modern Learners Expect: Today’s students want fast, seamless experiences. Use GEO insights to identify where users drop off, then optimize navigation and page speed accordingly. Implement clear, scannable layouts with prominent CTAs to enhance your website’s structure and user-friendliness. Consider adding AI-powered chatbots to provide real-time support for everything from application steps to financial aid inquiries.   
    • Use Data to Stay Ahead of the Modern Learner’s Needs: GEO tools give you visibility into what students search for, which content they engage with, and where they lose interest. Regularly review search patterns, click paths, and drop-off points to identify gaps in your content or barriers in the enrollment funnel. Use these insights to refine headlines, adjust keyword targeting, or introduce new resources that better align with what students care about. 

    As prospective students increasingly turn to AI tools to explore their options, higher education marketers must evolve their strategies to keep pace with changing search behaviors. While Search Engine Optimization remains essential for visibility and reach, it no longer fully reflects how today’s students search and engage online. GEO bridges that gap by adapting to real-time behaviors and preferences. To effectively connect with Modern Learners and stay competitive, institutions must evolve their digital strategies to include GEO. 

    The Future of SEO and GEO in Higher Education

    The future of enrollment will be shaped by how well institutions adapt to evolving digital behaviors. GEO is one of the many new components at the forefront of this shift. As AI continues to reshape how students interact with institutions and search for information, GEO will become an instrumental tool for delivering personalized, real-time information to meet their expectations.

    Traditional SEO will still play a vital role in ensuring your institution is discoverable, but GEO takes things further by extracting and tailoring relevant content to meet the specific needs of each user, creating dynamic, intent-driven engagement. With more students using generative AI tools to guide their enrollment journey, institutions must embrace strategies that reflect this new reality.

    Looking ahead, AI-powered SEO strategies will empower higher education marketers to create adaptive content that speaks directly to individual student goals and behaviors. These tools will also make it possible to deliver faster, more relevant information across platforms, often surfacing answers before a student ever clicks a link. With deeper access to behavioral data and user intent, marketers can refine messaging in real time, ensuring they’re reaching the right students with the right information at the right moment in their decision-making journey.

    Unlocking the Power of GEO with EducationDynamics

    As the digital landscape continues to shift, it can be challenging for institutions to keep pace with rapid change—especially when it comes to reaching the demands of today’s students. GEO empowers institutions to transform their digital engagement strategies, moving beyond outdated tactics to cultivate meaningful connections with the Modern Learner. 

    As a leading provider of higher education marketing solutions, EducationDynamics specializes in helping colleges and universities stay ahead. Our team brings deep expertise in foundational SEO and is actively embracing the next wave of digital strategy through Generative Engine Optimization (GEO). We understand what it takes to create meaningful engagement in a competitive enrollment environment and we’re here to help you do just that. 

    Connect with us to discover how we can support your team in building personalized digital strategies—whether it’s laying the groundwork with SEO or embracing innovative approaches like GEO. We’re here to help your institution succeed in today’s ever-changing digital world. 

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  • With higher education under siege, college presidents cannot afford to stay silent 

    With higher education under siege, college presidents cannot afford to stay silent 

    Higher education is under siege from the Trump administration. Those opposing this siege and the administration’s attacks on democracy would do well to heed the wise advice of Benjamin Franklin given just prior to the signing of the Declaration of Independence in 1776: “We must all hang together, or most assuredly we shall all hang separately.” 

    This is particularly true right now for college and university presidents.

    College presidents come from a tradition based on the importance of ideas, of fairness, of speaking the truth as they understand it, whatever the consequences. If they don’t speak out, what will later generations say when they look back at this dark, dark time?

    The idea that Trump’s attacks on higher education are necessary to combat antisemitism is the thinnest of covers, and yet only a very few college presidents have been brave enough to call this what it is. 

    The president and those around him don’t care about antisemitism. Trump said people who chanted “Jews will not replace us” were “very fine people”; he dined with avowed antisemites like Nick Fuentes and Ye (Kanye West). 

    Marjorie Taylor Greene blamed the California wildfires of 2018 on space lasers paid for by Jewish bankers. Robert Kennedy claimed that Covid “targeted” white and Black people but spared Ashkenazi Jews and Chinese people. The Proud Boys pardoned by Trump for their part in the January 6 insurrection have routinely proclaimed their antisemitism; they include at least one member who has openly declared admiration for Adolf Hitler.

    Fighting antisemitism? That was never the motive for the Trump administration’s attacks on colleges and universities. The motive was — and continues to be — to discipline and tame institutions of higher learning, to bring them to heel, to turn them into mouthpieces of a single ideology, to put an end to the free flow of ideas under the alleged need to combat “wokeism.”

    Related: Interested in innovations in the field of higher education? Subscribe to our free biweeklyHigher Education newsletter.

    Columbia University has been a prime target of the Trump administration’s financial threats. I’ve been a university provost. I’m not naïve about the tremendous damage the withholding of federal support can have on a school. But the fate of Columbia should be a cautionary tale for those who think keeping their heads down will help them survive. (The Hechinger Report is an independent, nonprofit, nonpartisan organization based at Teachers College, Columbia University.) 

    Columbia was more than conciliatory in responding to concerns of antisemitism. The administration suspended two student groups, Students for Justice in Palestine and Jewish Voice for Peace, for holding rallies that allegedly included “threatening rhetoric and intimidation.” 

    They suspended four students in connection with an event featuring speakers who “support terrorism and promote violence.” 

    They called in police to dismantle the encampment created to protest the War in Gaza. Over 100 protesters were arrested

    They created a Task Force on Antisemitism, and accepted its recommendations. They dismissed three deans for exchanging text messages that seemed to minimize Jewish students’ concerns and referenced antisemitic tropes. 

    President Minouche Shafik resigned after little more than a year in office. (Last week, the university’s interim president, Katrina Armstrong, also resigned.) In September 2024, the ADL reports, the university went so far as to introduce “new policies prohibiting the use of terms like ‘Zionist’ when employed to target Jews or Israelis.” 

    None of this prevented the Trump administration from cancelling $400 million worth of grants and contracts to Columbia — because responding to antisemitism was never the real impetus for the attack. 

    Related: Tracking Trump: His actions to dismantle the Education Department, and more

    Was Marjorie Taylor Greene asked to renounce antisemitism as a condition for her leadership in Congress? 

    Was Robert Kennedy asked to renounce antisemitism in order to be nominated for a Cabinet position?

    Were the Proud Boys asked to renounce antisemitism as a condition for their pardoning? 

    This is an attack on higher education as a whole, and it requires a collective defense. Columbia yesterday. Harvard today, your school tomorrow. College presidents cannot be silent as individual schools are attacked. They need to speak out as a group against each and every incursion. 

    They need to pledge to share resources, including financial resources, to resist these attacks; they should mount a joint legal resistance and a joint public response to an attack on any single institution. 

    These days, as many have observed, are much like the dark days of McCarthyism in the 1950s. In retrospect, we wonder why it took so long for so many to speak up. 

    Today we celebrate those who had the moral strength to stand up right then and say, “No. This isn’t right, and I won’t be part of it.” 

    The politicians of the Republican Party have made it clear they won’t do that, though most of them understand that Trumpism is attacking the very values — freedom, democracy, fairness — that they celebrate as “American.” 

    They have earned the low opinion most people have of politicians. But college and university presidents should — and must — take a stand. 

    Rob Rosenthal is John E. Andrus Professor of Sociology, Emeritus, at Wesleyan University. 

    Contact the opinion editor at opinion@hechingerreport.org.

    This story about higher education and the Trump administration was produced byThe Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education. Sign up for Hechinger’sweekly newsletter.

    The Hechinger Report provides in-depth, fact-based, unbiased reporting on education that is free to all readers. But that doesn’t mean it’s free to produce. Our work keeps educators and the public informed about pressing issues at schools and on campuses throughout the country. We tell the whole story, even when the details are inconvenient. Help us keep doing that.

    Join us today.

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  • Can your story stay fresh?

    Can your story stay fresh?

    At News Decoder we publish stories intended to help young people understand the wider world they live in. To do that we look for stories in places that are underreported and on problems that many people in many places are struggling to solve.

    But we don’t expect our readers to read these stories the second we publish. Young people are busy and teachers might want to focus a class on a particular topic weeks if not months after we publish. So our stories are meant to be “evergreen.” 

    That’s a journalism term to mean that a story is about something that isn’t just happening now. It will still be relevant a year from now or two or three years in the future. 

    But it is a challenge to write a story that will grab readers’ attention now and still be worth reading a year from now. 

    The prize is that you get new readers all the time. We have stories on News Decoder that reappear on our most-read list years after we originally published them as the topics become hot and people search for information on them. 

    Make your story “evergreen”.

    So how do you make a story that isn’t necessarily time-sensitive grab a reader’s attention and at the same time be relevant for those who come to it much later? We’ll show you.

    1. Take the time and space to explain events and their context. This way readers in the future will understand what the heck you are talking about. Right now a lot of people are talking about DOGE — the Department of Government Efficiency, an initiative created by U.S. President Donald Trump and led by the world’s richest person Elon Musk. But two years from now who knows? DOGE might be all but forgotten. 

    2. Connect what is happening now to universal concepts. Musk and DOGE are systematically going through the U.S. government laying off thousands of people and cutting funding to thousands of programs. These moves are affecting programs that involve food, health, housing, travel, education and recreation. Those are topics people are always concerned about and interested in. Chances are, a year from now a top news event will concern the government and one of those things and your story will connect to it. 

    3. Connect what is happening now to events in the past. In this way you show your audience how the past repeats and how the present is affected by what has happened before. For readers coming in much later they can start connecting what happened when the story was first published to what is happening in their world when they read it.

    For the past year, we’ve been republishing articles that connect to something happening now. We call it our Decoder Replay. On 19 February, for instance, we republished a story about how China censors mentions of the Tiananmen Square protests and massacre that occurred in 1989 because now a Chinese artificial intelligence program called DeepSeek seems to negate any reference to Tiananmen Square. 

    The week before we republished a story from 2020 about the role of the World Health Organization (WHO) in fighting the Covid pandemic. Then U.S. President Donald Trump had denounced the WHO. We connected it to now President Trump pulling the United States out of the WHO.

    One of the reasons many people feel disconnected from news articles is that the articles focus on “news” — what is happening now even when such things don’t have much relevance in people’s lives — isolated crimes that happen far away, for example.

    So next time you decide to take on a hot topic, think about the readers who come to the story six months from now, or a year from now. How might the story resonate with them?

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  • College presidents stay mostly silent on Trump

    College presidents stay mostly silent on Trump

    In his first month, President Donald Trump has upended federal research funding and taken aim at race-conscious programs amid a flurry of executive orders and other actions.

    While some higher ed associations and universities have responded with lawsuits, college presidents, for the most part, have watched in relative silence. Some have released statements on changes to their institutions’ federal funding or diversity, equity and inclusion initiatives, but those announcements have mostly been vague, with little mention of the political forces driving the changes. Few college leaders have publicly criticized the president’s efforts to overhaul the sector to match his vision.

    The muted or mostly nonexistent response comes as campuses have increasingly grappled with how to navigate political events since last spring’s pro-Palestinian protests, when students demanded their leaders speak up about the war between Israel and Hamas. That seems to have quelled interest in taking institutional positions. Any pushback college leaders voiced during Trump’s first term has been largely replaced by silence.

    The Presidents Speaking Up

    Still, there have been some notable exceptions to the trend.

    Michael Roth at Wesleyan University and Patricia McGuire at Trinity Washington University—two notoriously outspoken presidents—are among those who have voiced alarm about Trump’s attacks on the sector.

    Roth has written op-eds calling on his fellow college presidents to “weigh in when they see the missions of their institutions” and the health of their campus communities “compromised.” He also shared his thoughts on speaking up at the American Council on Education conference last week, noting that he tries “not to speak about the president directly” but rather the need to stand up for institutional values when they are threatened by external forces, such as Trump.

    McGuire remains an outspoken presence on social media and in interviews.

    Other leaders have spoken forcefully to their constituents about Trump’s interference.

    Following a recent and widely panned Dear Colleague letter that declared race-conscious programming, resources and financial aid illegal, Case Western Reserve University president Eric Kaler wrote in a message to campus that “this expansion to include all aspects of campus life appears to be a gross overreach of the Supreme Court decision and may be challenged in the legal system.” He added that the university “will remain firmly committed to our core values.”

    Some presidents at minority-serving institutions have added their voices to the mix.

    David Thomas, president of Morehouse College, a historically Black institution, told CNBC last month that Trump’s attempted freeze on federal funding represents an “existential threat.” He also called out an executive order targeting diversity, equity and inclusion, telling MSNBC that “we must be a point of resistance to that effort to essentially teach untruths.”

    Thomas, who is retiring in June, suggested a second Jim Crow era was coming, which he called “a reaction to the progress of people of color and others who have been disenfranchised.”

    Presidential Silence

    But as most presidents have remained silent, some critics have blamed institutional neutrality, the concept that universities should refrain from making statements on social or political issues. The movement seemed to boom last year as pro-Palestinian protests spread nationally and students often called on presidents to make public statements.

    Roth, speaking at ACE, cast institutional neutrality as “a vehicle for staying out of trouble.”

    The American Association of University Professors has also taken a critical view of institutional neutrality, writing in a lengthy statement earlier this month that it “conceals more than it reveals.”

    Joan Scott, professor emerita at the Institute for Advanced Study who was part of the AAUP group that crafted the statement on institutional neutrality, is also critical of presidential silence in the face of what she described as an attack by the Trump administration on higher education.

    “I think there is no question that the target is the university mission as we’ve known it, and that very few people are speaking up,” Scott said. “And in fact, I would say that institutional neutrality is being used as a kind of protective stance for those administrators who are not speaking up.”

    A frequent refrain from campus leaders who have adopted institutional neutrality is that they would speak up when the core institutional mission is threatened, which experts argue is happening. However, most presidents are not speaking up despite perceived threats to the core mission.

    Inside Higher Ed contacted 10 universities with institutional neutrality policies, all among the wealthiest in the nation, with multibillion-dollar endowments. Only Yale University provided a statement, though some others shared prior messages from their presidents to the campus communities regarding the federal funding freeze and Trump attacks on DEI. Of those messages, none directly connected their concerns to the Trump administration or said what was driving federal actions.

    “The university is working to understand the scope and implications of the recent [Dear Colleague] letter and remains committed to the mission, to the principles of free expression and academic excellence, and to supporting the community,” Yale spokesperson Karen Peart wrote by email. “President [Maurie] McInnis and Provost [Scott] Strobel sent a message to the Yale community that addresses recent developments from the federal government. President McInnis has also shared a message to the community about the university’s commitment to the research mission.”

    Yale did not answer specific questions sent by Inside Higher Ed.

    Scott believes presidents are conducting a balancing act—one she views as cowardly. She argues that many are more concerned about “short-term risks,” such as an increase to the endowment tax or the loss of federal funding, than “the long-term risk” that “higher education as we’ve known it disappears or is put on hold” through the remainder of Trump’s four-year term.

    “What we’re watching is a struggle on the part of university administrators to balance some commitment to the mission—the attacked mission of the university—and some anxiety about the funding that keeps the mission going, even as the mission is being undermined,” Scott said.

    Jeremy Young, director of state and higher education policy at PEN America, a free expression group, takes a more charitable view of college presidents remaining mum on Trump’s actions.

    Speaking up is fraught with risks, Young argues, ranging from punitive actions by the Trump administration to pushback from trustees. Instead, he thinks leaders should organize a unified sector response.

    “If you’re looking to individual presidents to face off against the power of the U.S. government, you’re looking in the wrong place,” Young said.

    He believes associations are leading the fight and urges them to collaborate more, arguing that organizations need to stick together to flex collective strength. That’s the only way “higher ed will be strong enough to be able to respond effectively,” he said.

    But just because presidents aren’t speaking up doesn’t mean they have to cower, he said.

    “I think the one thing that’s easy is that presidents shouldn’t overinterpret the law,” Young emphasized. “They shouldn’t comply in advance. You look at the Dear Colleague letter—it’s very clear in the letter that it does not have the force of law. There is an attempt here to scare presidents, and they should avoid being scared into doing things that aren’t required.”

    He stressed the importance of maintaining normalcy and core values on campus. One area where college presidents could improve is on their internal messaging, he said. As political pressures mount on higher ed, it’s vital that administrators communicate with constituents “to reassure them that they have their backs.”

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