Tag: Strategies

  • Conversation and Coursework: Strategies to Engage Undergraduate Students with Course Content – Faculty Focus

    Conversation and Coursework: Strategies to Engage Undergraduate Students with Course Content – Faculty Focus

    Source link

  • How to Develop a Student Persona: Strategies and Examples

    How to Develop a Student Persona: Strategies and Examples

    Why College Student Personas Are Critical for Enrollment Marketing Success

    Every message has an audience. Even this article was written with you in mind: someone navigating the complexities of higher ed marketing and looking for a smarter way to connect with students. 

    In the competitive world of college and university marketing, developing comprehensive college student personas is essential. A well-crafted persona helps you move beyond generic outreach and into the realm of meaningful engagement, putting you in the shoes of your prospective students to tell the story of: 

    A story-driven, persona-based approach allows you to lower acquisition costs, boost student engagement, and reinforce your institution’s mission. But more importantly, it helps students feel seen. When students feel welcomed and understood, real connection happens. 

    That’s when a prospect takes a first step toward becoming a future graduate.

    What Are Student Personas

    College student personas are fictional, research-based profiles that represent key segments of your institution’s prospective audience. 

    A persona can help you understand an audience group’s motivations, goals, challenges, backgrounds, and even decision-making behaviors. Rather than marketing to a broad, faceless group, personas allow you to tailor your messaging to be more relevant and compelling. 

    A well-detailed student persona might include details such as: 

    Ideally, each persona will be grounded in data from multiple sources including surveys, interviews, feedback from admissions, and digital marketing analytics, if available.

    How Personas Enhance the Student Journey

    Student personas are a critical jumping-off point for marketing and enrollment efforts in higher education. Persona identification should occur early in the brand development process to ensure that the brand, messaging, and story align with each audience — whether it is career changers, veterans pursuing education in civilian life, or working nurses looking to advance in their careers. 

    A persona-driven approach focuses on a multifaceted view of your college or university’s core audiences, primarily consisting of their demographics, psychographics, and behavioral attributes.

    While developing multiple custom personas for all your degree programs may seem daunting and can be time consuming, the effort will pay off in the long run in terms of enrollment and student success. 

    Aligning all key stakeholders involved in developing and deploying the story and identity of a brand around key student personas is also critical to creating a more cohesive and clear experience for students throughout their journey. These personas should inform and influence all teams and stakeholders in their strategies — from paid media ads and targeting, to blog content, to website copy and landing pages, to nurture campaigns. 

    No matter where students are in their educational journey, having a seamless experience across all channels and touchpoints is more important than ever before. 

    Utilizing various forms of primary and secondary research in the form of interviews, focus groups, market research, historical student data, and more, we at Archer Education are able to craft a deeper and more comprehensive understanding of what prospective students care about and how to most effectively reach and engage with them.

    Steps to Create College Student Personas

    Creating college student personas starts with research. Whether your enrollment marketing team does the research itself or relies on secondary sources (we suggest using a combination of both) the information-gathering process for developing student personas is essentially the same. Enrollment marketers will want to begin by gathering a lot of information from a wide range of sources.

    1. Conduct Discovery Interviews

    Interviews with key institutional stakeholders including program directors, enrollment and admissions teams, faculty, alumni, and current students are an important source of information for understanding student aspirations and goals, challenges and pain points, and even lifestyle circumstances. 

    We recommend speaking with as many stakeholders as possible to gather diverse insights and perspectives through one-on-one discussions, group interviews, and focus groups to inform robust college student personas. The interviewer’s goals are to:

    Stories and examples gathered during interviews with current students and alumni about how your program helped them achieve their educational or career goals are especially effective for connecting with prospective students. 

    2. Mine Historical Student Data

    Existing student demographic data (if available) including age, gender, prior education (degree type and level), and job title can help provide very tangible and relevant information for student personas. Institutions that consistently track and report data have an advantage, while brand-new programs that lack historical data may need to lean more heavily on other sources. 

    Student or alumni reports or survey results, if available, can provide great supplemental information for getting to know prospective, current, and former students better.

    3. Conduct Market Research

    Many students today, and nontraditional adult learners in particular, are hyperfocused on outcomes and looking for a return on investment in their chosen degree program. Marketing tools and resources enrollment marketers can use to make their program’s case to prospective students include:

    4. Leverage Audience Intelligence Tools

    The ability to gather insights into audiences through social listening and other data sources — known as audience intelligence — is gaining traction with marketers as tools become more advanced. At Archer, one tool that our team uses is Sparktoro, an audience research tool that crawls millions of social profiles and web pages to learn what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This is a helpful supplemental tool that can help provide a clearer picture of your audiences across various data points and attributes.

    If you’re not in a position to pay for audience intelligence tools, some free tools are available, such as CareerOneStop, which is sponsored by the U.S. Department of Labor. This tool is more limited to demographic information, but it can be helpful for learning more about certain industries or occupations that relate to a given student persona. 

    Facebook Audience Insights is another free tool that we have leveraged in the past to gain a better understanding of users connected to our partners’ pages, as well as to learn about the interests and affinities of a given audience. The tool has become more limited as Facebook has tightened up its access to users’ data and profile attributes, but it still may be worth checking out — especially if Facebook is one of your primary marketing channels.

    5. Synthesize Research and Outline Personas

    When discovery interviews are complete and market, audience, and other research has been gathered, it’s time to begin synthesizing what you’ve found and outlining your data-informed personas. 

    Depending on the scope of your project and goals, the structure and template you decide to use for college student personas may look quite different. Personas developed for the entire graduate school of an institution, for example, will probably look very different from personas created for one specific program. 

    Regardless of the scope and subsequent approach, you should ensure that you’ve covered your bases across the spectrum of core audiences while trying to make each as distinct as possible from one another — either in terms of shared interests and goals, or in terms of demographic factors such as incoming occupation (such as being a working nurse) or lifestyle circumstances (such as being a stay-at-home parent returning to school). 

    Once you’ve identified the distinct student personas you want to focus on, it’s time to build them out in greater detail. The more in-depth information you’ve gathered, the easier it will be to create distinct, detailed personas that are applicable. When creating personas, make sure to honor your institution’s commitment to diversity, equity, and inclusion by representing students of different races, ethnicities, gender identities, and abilities. Don’t let your personas reinforce stereotypes. 

    There are many different templates and approaches you can use to develop personas — and there is no “right” way. Again, it really depends on your specific goals and how you can make the personas as applicable and actionable as possible. 

    At Archer, our teams find that including areas such as skills, interests, incoming occupations, age, education, media usage, and more are important. Also, we highly recommend including a “story” section (as in the examples below) to humanize your fictional student and create a clearer picture of who this persona is and what they care about.

    College Student Persona Examples 

    When we are tasked with creating personas across multiple programs and verticals, we like to create a persona architecture with overarching personas and subpersonas so we can plug them in across various programs, depending on our partner’s needs and goals. This gives our enrollment marketing teams options to target student personas on a broader or more granular level, depending on what makes the most sense for the program. 

    The persona examples for students below feature overarching personas for a mix of tech/coding bootcamp programs with detailed subpersonas for each target beneath.

     

    Technology is a broad field with opportunities for individuals who come in with a diverse mix of experience, education, interests, and skills. Developing a broader overarching persona (with subpersonas underneath) can help provide a high-level snapshot into a broader group of individuals who still share important commonalities. You can include things such as an overview and some of the top motivations that are most relevant to that audience, in addition to other elements that help showcase who this audience is and what they care about. 

    Then drill down using the data and stories you’ve collected in your research to animate your multiple subpersonas. Below is a subpersona we created for a partner’s tech bootcamp degree program.

    The next example below is a program-specific persona created for a single degree program. Programmatic personas typically include more in-depth and detailed information than personas designed to encompass more than one program. Notice the inclusion of sample job titles and skills.

    Developing student personas will not only help your institution attract the right students, it will help your marketing teams, enrollment specialists, and administrators identify and better understand your students’ needs and goals — a win-win for educators and students alike. 

    Creating Student Personas to Drive Enrollment 

    Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception. When exploring colleges or degree programs, students want to know which one will be a good fit for them. Recognizing themselves in your marketing materials can make the difference between their moving forward in the enrollment funnel and moving on to a competitor. 

    At Archer Education, we partner with dozens of institutions to craft story-driven, persona-based approaches to student acquisition. Request more information and see what Archer can do to help you connect with and enroll the right students.

    Source link

  • Bridging the Gap: Active Learning Strategies for Traditional and Online Classrooms – Faculty Focus

    Bridging the Gap: Active Learning Strategies for Traditional and Online Classrooms – Faculty Focus

    Source link

  • Bridging the Gap: Active Learning Strategies for Traditional and Online Classrooms – Faculty Focus

    Bridging the Gap: Active Learning Strategies for Traditional and Online Classrooms – Faculty Focus

    Source link

  • Unlock Your Enrollment Potential: Real Strategies for Real Results

    Unlock Your Enrollment Potential: Real Strategies for Real Results

    Engaging students wherever they are is critical to enrollment success.

    With eight years of experience at Ruffalo Noel Levitz working with more than 100 campuses across the country and following more than two decades leading enrollment efforts on campus, I know firsthand the challenges you face in enrollment. And in today’s environment it can feel like information overload on what you should be doing.

    I recently hosted a webinar sharing insights from our 2025 Marketing and Recruiting Best Practices for Undergraduate Students study, where 114 institutions of all types completed our survey about their use and effectiveness of recruitment strategies. We covered everything from the fundamentals of outreach to the latest in AI-powered chatbots. In survey responses, we found a lot of shared experiences and opportunities for strategy enhancement. Specifically, we identified seven strategies that should form the foundation of your annual marketing and recruitment plan, as well as a few others we recommend incorporating to drive your recruitment to the next level.

    Let’s talk real numbers (and real support)

    In our survey, we asked about written marketing and recruitment plans. Only 29% of institutions have a fully implemented, data-driven plan. So if you’re among the 71% of institutions still working on creation of a full plan, you’re in good company—we’re all trying to navigate this evolving landscape. The encouraging part is you’re committed to improvement. We found that most institutions rate their plans as “good,” but you’re aiming for “excellent.” That drive to excel is what we’re here to support.

    Discovering what truly works (together)

    Through survey responses, we found some powerful strategies that are working for colleges right now. Virtually every institution that uses them rates personalized videos and video calls with students as effective, although fewer than half of you are using those outreach tactics. And implementing new AI-based digital assistants on your website will meet an expectation that students and families have to receive real-time answers to their questions 24/7 about application status, academic programs, and aid packages—but only 22% of institutions have taken this important step.

    Search engine optimization (SEO) stood out as a leading strategy with 75% of institutions pursuing this and 100% of institutions rating it as effective. But we also know that most institutions don’t invest enough or broadly in SEO. Students are increasingly turning to search sites to find university sites and program information, and if you’re not in the top seven links, you’re effectively invisible. You need to incorporate into our annual plans ongoing SEO across your website to develop and maintain relevant content that speaks directly to student interest, both for traditional search engines and AI tools like ChatGPT and Gemini. You then need to track site traffic to measure ROI and so you know when it’s time to revisit those pages again. SEO is not a one-and-done process! Let’s make your website a powerful tool for student recruitment.

    7 practical steps to optimizing your enrollment management outreach

    1. Revisit your core: start with the fundamentals. Don’t underestimate the power of the basics! Make sure those foundational strategies are rock-solid and you have a documented plan for implementation. A strong foundation allows you to build from there and creates the space you’ll need to deal with mid-cycle unforeseen challenges.
    2. Refine your digital approach: digital marketing practices and calls to action. Take a fresh look at your digital marketing. Are your calls to action clear and compelling? Personalize your ad content to the audiences you’re targeting.
    3. Boost your visibility through SEO. SEO is key to being found. Make sure your website content is discoverable by both traditional searches and AI tools. Track your traffic so you know what’s working and what isn’t.
    4. Advertising strategies. Get smart about your advertising. Are you spending your dollars where your students are today or just where you have always spent them? In the last 4 years we’ve seen a significant shift away from “traditional media” and to digital advertising.
    5. Connect authentically on social media. Focus on the platforms where your students are spending their time. Remember, authenticity is key. They’re looking for real glimpses into campus life, not just polished perfection. Show them the genuine experience.
    6. Create tailored experiences with personalized video. Imagine how students will feel when they receive a video that’s just for them! Work to create personalized, customized content based on each student’s interests and watch who’s watching by incorporating tracking metrics.
    7. Enhance student support with AI chatbots. Digital assistants have come a long way in just a couple of years. Use today’s technology to provide 24/7 support so your prospective students can get specific answers in real time.

    We can help you navigate the digital shift and engage students 24/7

    While the ongoing shift toward digital strategies can feel overwhelming, we’re here to support you every step of the way. We’ll help you find the right balance for your institution and your audience.

    Source link

  • Private School Marketing: SEO Strategies for Visibility

    Private School Marketing: SEO Strategies for Visibility

    Reading Time: 8 minutes

    To stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and parents. While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to school enrollment. Are you wondering how to market a private school to maximize visibility? Leveraging SEO effectively is the key to being discovered by your target audience online. 

    Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. However, using SEO for private school marketing has unique challenges, requiring a strategic and well-rounded approach. Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your school’s SEO performance.

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    The Unique Challenges of Private School SEO

    Private schools face a distinct set of Search engine optimization challenges that require tailored solutions – can you relate to any of these? 

    • Competition: Private institutions must differentiate themselves from public schools, charter schools, and other private institutions in their region. 
    • Broad Search Results: prospective students and parents may not be searching for a specific school name but rather for general terms such as “best private schools near me” or “top elementary schools in [city].” If a school’s website is not optimized for these search queries, it may struggle to appear in search results.
    • Balancing local and national SEO efforts:  While private schools typically serve a local audience, some institutions attract students from other regions or even internationally. This means that their SEO strategy must account for both location-based searches and broader queries related to curriculum, extracurricular offerings, and student outcomes. 
    • Keeping up with seasonal search trends:  as interest in enrollment spikes at certain times of the year, requiring a dynamic and proactive approach to content updates and digital marketing efforts.

    How can you create a strategy that offsets these unique challenges? Let’s explore the importance of SEO and how you can implement it effectively. 

    The Importance of SEO for Private School Marketing

    SEO is crucial for private education marketing because it directly impacts discoverability. Parents and students rely on search engines to research potential educational opportunities, and a well-optimized website ensures that a school is easily found. 

    A strong SEO strategy also helps build credibility and trust, as higher search rankings are often associated with authority and reliability. Moreover, SEO provides a cost-effective marketing strategy compared to traditional advertising, offering long-term benefits without the recurring costs of paid campaigns.

    Beyond visibility, SEO enhances the user experience. A well-structured website that loads quickly, is easy to navigate, and contains high-quality content will rank better and engage visitors more effectively. This engagement translates to longer time spent on the site, higher conversion rates, and ultimately, more inquiries from prospective students and parents.

    Image 1Image 1

    Best Practices for Optimizing SEO for Private Schools

    The first step to reinventing your private school marketing plan is to assess your digital presence and set realistic goals. Understanding where your school stands in search rankings, what competitors are doing, and which areas need improvement will guide your SEO strategy effectively. 

    Start by analyzing website traffic using tools like Google Analytics, identifying which pages attract the most visitors, and pinpointing gaps where SEO enhancements can improve visibility. Additionally, schools should develop a content strategy that aligns with parent concerns, frequently asked questions and key search trends. By taking these preparatory steps, private schools can ensure their SEO efforts are targeted, strategic, and effective. Now, let’s explore some specific strategies! 

    Example: What metrics should you evaluate before reinventing your private school SEO strategy? Take a look at the image below for some ideas. Using a tool like Google Analytics, determine how many total visits your site gets to understand your reach. Your page views will provide insight into site user engagement and what content is most popular.

    Image 2Image 2

    Source: HEM

    The bounce rate refers to the proportion of visitors who leave after viewing just one page. A high bounce rate (over 40%) can indicate a need for more relevant or compelling content. Finally, discovering which source of traffic gets you the most visits is valuable information when it comes to allocating funds. An SEO audit from a professional team is a great starting point if you’re looking for a preliminary view of your private school’s existing site performance.

    1. Conduct Thorough Keyword Research

    The foundation of any successful SEO strategy is understanding what prospective families are searching for. Private schools should conduct in-depth keyword research to identify high-value search terms related to education, admissions, and academic programs. Tools such as Google Keyword Planner, Ahrefs, and SEMrush can provide insights into relevant keywords and search volume.

    Schools should target both short-tail and long-tail keywords. For example, while “private school in Toronto” is a valuable keyword, more specific terms like “Montessori private school in Toronto with small class sizes” can help attract highly relevant traffic. Additionally, considering intent-based keywords such as “affordable private schools near me” or “best private schools with financial aid options” can attract parents who are actively researching enrollment options.

    Example: This is what keyword research could look like. In the list below, you’ll see examples of both short and long-tail keywords. You’ll want to use a combination of keywords with a high search volume to reach a broader audience (like “international school” with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for international students with 40 searches).

    Image 3Image 3

    Source: HEM

    2. Optimize On-Page SEO Elements

    Once the right keywords have been identified, they should be strategically incorporated into website elements such as:

    • Title Tags and Meta Descriptions: These should include primary keywords while also being compelling enough to encourage clicks.
    • Header Tags (H1, H2, H3): Properly structured headers enhance readability and improve SEO rankings.
    • URL Structure: Clean and descriptive URLs (e.g., “yourschool.edu/admissions-process”) make it easier for search engines to understand page content.
    • Alt Text for Images: Adding descriptive alt text to images improves accessibility and helps search engines index visual content. Try to include keywords
    • Internal Linking: Strategically linking to other pages within the website helps distribute page authority and improves navigation, making it easier for users and search engines to explore content.

    Image 4Image 4

    Source: HEM

    3. Create High-Quality, Engaging Content

    Content marketing is an essential component of SEO. Private schools should focus on producing valuable, informative, and engaging content that answers common questions and concerns of prospective families. This includes:

    • Blog posts on topics like “How to Choose the Right Private School for Your Child.”
    • Parent testimonials and student success stories.
    • Virtual campus tours and video interviews with faculty.
    • FAQs addressing tuition, admissions, and extracurricular activities.
    • In-depth guides on topics such as “How to Apply for Financial Aid at a Private School” or “What to Expect in Your Child’s First Year of Private School.”

    Publishing fresh, relevant content regularly helps keep the website dynamic and signals to search engines that the site is actively maintained.

    Example: This SEO- friendly video content covers a topic that many private school prospects are searching for. Don’t underestimate the value of optimizing your video content! With YouTube being the preferred video content platform as of 2024, Google is no longer the only online space where SEO matters.

    YouTube videoYouTube video

    Source: CTS College of Business & Computer Science

    4. Implement a Local SEO Strategy

    Since most private schools serve specific geographic areas, local SEO is critical. Schools should ensure their name, address, and phone number (NAP) are consistent across all online directories, including Google Business Profile, Yelp, and local education listings. Encouraging satisfied parents to leave positive reviews on Google can boost local search rankings.

    Optimizing for location-based keywords, such as “best private middle school in Los Angeles,” helps schools appear in “near me” searches. Embedding a Google Map on the website’s contact page further improves local SEO. Schools should also engage in community outreach efforts that can generate local press mentions and backlinks, further strengthening their local search presence.

    5. Enhance Website Performance and User Experience

    Search engines prioritize websites that offer a seamless user experience. Private schools should ensure their websites are:

    • Fast-loading: Page speed impacts rankings, so schools should optimize images, leverage browser caching, and minimize code.
    • Mobile-friendly: With many parents researching schools via mobile devices, responsive design is essential.
    • Secure: HTTPS encryption builds trust and improves rankings.
    • Structured with Clear Calls-to-Action (CTAs): Encouraging prospective students and parents to schedule a visit, request information, or apply online enhances conversions.

    A well-structured site with intuitive navigation reduces bounce rates and encourages visitors to explore more pages.

    6. Build a Strong Backlink Profile

    Backlinks, links from other reputable websites to a school’s site, signal authority to search engines. Schools can earn high-quality backlinks by:

    • Partnering with local businesses and educational organizations.
    • Contributing guest posts to education-related blogs.
    • Issuing press releases about notable achievements or events.
    • Getting listed in school directories, alumni association pages, and educational forums.

    Additionally, ensuring the school is listed on authoritative education directories and accreditation bodies’ websites can further boost credibility.

    7. Leverage Social Media for SEO

    While social media does not directly impact search rankings, it enhances brand visibility and drives traffic to a school’s website. Are you wondering how to market your private school with social media? Maintain active profiles on platforms like Facebook, Instagram, and LinkedIn, regularly sharing engaging content and linking back to key web pages. Encouraging faculty, alumni, and students to share content can increase organic reach and generate social signals that indirectly benefit SEO.

    Example: Rundle Schools does a great job of optimizing its Instagram page to drive organic traffic to its site. Consider using a tool like Linktree to make it easy for prospects to find your site and other important profiles. Rundle Schools is committed to a multi-channel SEO content strategy as you can see in the centre post where they promote their podcast.

    Image 5Image 5

    Source: Rundle Schools | Instagram

    Get Support to Elevate Your Private Schools SEO Strategy 

    At Higher Education Marketing (HEM), we understand the unique challenges private schools face in improving their online visibility. From keyword research and content marketing to local SEO optimization and paid advertising, our team of education marketing experts tailors strategies to the specific needs of private schools. 

    At HEM, we’ve helped countless private schools boost their online visibility, attract more prospective families, and exceed their enrollment goals through proven results-driven SEO strategies. Ready to elevate your school’s digital presence? Let’s craft an SEO strategy that sets you apart, connect with HEM today!

    Struggling with enrollment?

    Our expert digital marketing services can help you attract and enroll more students!

    Frequently Asked Questions 

    Question: How to market a private school? 

    Answer: Leveraging SEO effectively is the key to being discovered by your target audience online. Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs), and ensuring they remain top-of-mind for potential applicants.

    Question: How to market your private school with social media? 

    Answer: Maintain active profiles on platforms like Facebook, Instagram, and LinkedIn, regularly sharing engaging content and linking back to key web pages. Encouraging faculty, alumni, and students to share content can increase organic reach and generate social signals that indirectly benefit SEO.

    Source link

  • Six Strategies for Supporting the Non-Exempt Higher Ed Workforce

    Six Strategies for Supporting the Non-Exempt Higher Ed Workforce

    by Julie Burrell | April 23, 2025

    Non-exempt staff make up more than a quarter of the higher ed workforce and provide frontline support to the campus community. They are the electricians, safety and security staff, custodians, office assistants, food service workers, and others who power higher ed’s day-to-day operations.

    This vital workforce has also been shrinking. New research from CUPA-HR has shown a 9% decrease in the full-time non-exempt workforce since 2017, and an 8% decrease in the part-time non-exempt workforce during the same period.

    It’s more important than ever to support your non-exempt employees by preventing burnout and bolstering work-life balance. Retention and recruitment must also remain a priority, with turnover rates for hourly non-exempt workers persistently high.

    Here are six ideas for strengthening your employee value proposition for this key segment of the higher ed workforce.

    Create Internal Career Pathways

    Career growth is a key factor in employee satisfaction. Review your learning, development and promotion opportunities to ensure they provide pathways for all employees and are accessible to those who work outside of traditional office hours.

    Upskilling non-exempt employees is also critical. Encourage managers and supervisors to identify who might step up to fill critical roles and who might need additional skills, certifications and competencies.

    Don’t forget to include non-exempt employees in succession planning. Particular attention should be given to skilled craft staff, an area where the decreasing number of employees over the age of 55 might signal a potentially critical pipeline challenge.

    Resource Spotlight: Hocus Pocus, Time to Focus: Innovative Career Development for Staff is an on-demand webinar detailing how the University of Tennessee Knoxville HR team built an innovative new career development unit. And learn how the University of Texas at Dallas’ BRIGHT leaders program uses a flexible model that encourages all employees to lead from where they are. 

    Prioritize Pay

    Continue periodic pay equity reviews and work toward pay equity for all employees. Our research into the non-exempt workforce has found that women of all races/ethnicities continue to be paid less than White men who hold the same non-exempt staff positions.

    Resource Spotlight: Reserve your spot in the upcoming CUPA-HR webinar Transitioning From a Broadband to a Market-Based Pay Structure to learn how University of Pittsburgh leaders replaced a 25-year-old classification system with a market-based job and compensation framework, including FLSA status adjustments. And learn about Maricopa Community College District’s strategic compensation plan in this two-part series on implementing a living wage strategy and establishing internal pay equity and market alignment.

    Provide Flexibility When Possible

    Many non-exempt staff need to be on campus to provide critical, in-person support to students and colleagues. But during the slower summer months, consider offering summer Fridays (either full or half-days off) and/or the option of longer shifts in exchange for fewer days per week worked.

    For office employees, no-meetings Fridays set employees up for a successful Monday, ensuring they can wrap up their week and head into their weekend with less stress.

    Last year, turnover was the highest among part-time hourly employees, at a rate of 25%. For this group, provide — and advertise — hours that support working parents and caregivers.

    Tout Your Benefits

    For both potential and current employees, benefits can be a key difference in recruitment and retention.

    Do you offer competitive matching retirement contributions? Tuition benefits for employees and their families? Competitively priced health insurance? Prominently feature these benefits in your job recruitment materials. And partner with educational consultants from your retirement and insurance plans to make your current employees aware of their benefits.

    Are outdated policies inadvertently causing turnover? Periodically review policies to increase benefits at no cost. For example, if your probationary period doesn’t allow sick leave, you may be losing recently onboarded staff.

    Prevent Burnout

    Because the non-exempt workforce is shrinking, it’s critical to avoid the overwork trap. Expecting non-exempt employees to do the work of multiple people can negatively impact job satisfaction.

    What work might be discontinued or altered to adjust to less availability of staff? What work might be outsourced to help close the gap between staff availability and required work? Reductions in staffing should always be reviewed to determine what ongoing work is feasible and what work must be changed or eliminated.

    Boost Culture

    In addition to good benefits, culture is higher ed’s competitive advantage in the labor market.

    Are both part-time and full-time non-exempt staff regularly being recognized for their work? Recognition is one of the lowest-cost retention tools that remains underused in higher ed overall. Examine how your HRIS and social media channels can be used to highlight consistently excellent employees.

    Consider incorporating budget-friendly employee get-togethers into your campus routines, such as ice cream socials or pizza parties.

    Resource Spotlight: Learn how to audit and boost your recognition program in Recalibrating Employee Recognition in Higher Education.

    Explore more recommendations and the full data on the non-exempt workforce in CUPA-HR’s report, The Non-Exempt Higher Education Staff Workforce: Trends in Composition, Size, and Pay Equity.

     



    Source link

  • AI as an Educational Ally: Innovative Strategies for Classroom Integration – Faculty Focus

    AI as an Educational Ally: Innovative Strategies for Classroom Integration – Faculty Focus

    Source link

  • Strategies to help girls stay engaged in STEM learning

    Strategies to help girls stay engaged in STEM learning

    Key points:

    • When girls participate in STEM learning, the future is more inclusive
    • 5 practical ways to integrate AI into high school science
    • Linking STEM lessons to real-world applications
    • For more news on STEM learning, visit eSN’s STEM & STEAM hub

    Encouraging girls to engage in STEM is vital for fostering diversity, innovation, and equal opportunities in these fields. Women remain underrepresented in STEM degrees and in careers, often due to societal stereotypes, lack of representation, and limited access to resources.

    More News from eSchool News

    HVAC projects to improve indoor air quality. Tutoring programs for struggling students. Tuition support for young people who want to become teachers in their home communities.

    Almost 3 in 5 K-12 educators (55 percent) have positive perceptions about GenAI, despite concerns and perceived risks in its adoption, according to updated data from Cengage Group’s “AI in Education” research series.

    Our school has built up its course offerings without having to add headcount. Along the way, we’ve also gained a reputation for having a wide selection of general and advanced courses for our growing student body.

    When it comes to visual creativity, AI tools let students design posters, presentations, and digital artwork effortlessly. Students can turn their ideas into professional-quality visuals, sparking creativity and innovation.

    In my work with middle school students, I’ve seen how critical that period of development is to students’ future success. One area of focus in a middle schooler’s development is vocabulary acquisition.

    For students, the mid-year stretch is a chance to assess their learning, refine their decision-making skills, and build momentum for the opportunities ahead.

    Middle school marks the transition from late childhood to early adolescence. Developmental psychologist Erik Erikson describes the transition as a shift from the Industry vs. Inferiority stage into the Identity vs. Role Confusion stage.

    Art has a unique power in the ESL classroom–a magic that bridges cultures, ignites imagination, and breathes life into language. For English Language Learners (ELLs), it’s more than an expressive outlet.

    In the year 2025, no one should have to be convinced that protecting data privacy matters. For education institutions, it’s really that simple of a priority–and that complicated.

    Teachers are superheroes. Every day, they rise to the challenge, pouring their hearts into shaping the future. They stay late to grade papers and show up early to tutor struggling students.

    Want to share a great resource? Let us know at [email protected].

    Source link

  • 5 Strategies to Create Inclusive Learning Environments for International Students – Faculty Focus

    5 Strategies to Create Inclusive Learning Environments for International Students – Faculty Focus

    Source link