Tag: Strategy

  • Teaching in the age of generative AI: why strategy matters more than tools

    Teaching in the age of generative AI: why strategy matters more than tools

    Join HEPI and Advance HE for a webinar today (Tuesday, 13 January 2026) from 11am to 12pm, exploring what higher education can learn from leadership approaches in other sectors. Sign up here to hear this and more from our speakers.

    This blog was kindly authored by Wioletta Nawrot, Associate Professor and Teaching & Learning Lead at ESCP Business School, London Campus.

    Generative AI has entered higher education faster than most institutions can respond. The question is no longer whether students and staff will use it, but whether universities can ensure it strengthens learning rather than weakens it. Used well, AI can support personalised feedback, stimulate creativity, and free academic time for deeper dialogue. Used poorly, it can erode critical thinking, distort assessment, and undermine trust.

    The difference lies not in the tools themselves but in how institutions guide their use through pedagogy, governance, and culture.

    AI is a cultural and pedagogical shift, not a software upgrade

    Across higher education, early responses to AI have often focused on tools. Yet treating AI as a bolt-on risks missing the real transformation: a shift in how academic communities think, learn, and make judgements.

    Some universities began with communities of practice rather than software procurement. At ESCP Business School, stakeholders, including staff and students, were invited to experiment with AI in teaching, assessment, and student support. These experiences demonstrated that experimentation is essential but only when it contributes to a coherent framework with shared principles and staff development.

    Three lessons have emerged as AI rollouts have been deployed. Staff report using AI to draft feedback or generate case study variations, but final decisions and marking remain human. Students learn more when they critique AI, not copy it. Exercises where students compare AI responses to academic sources or highlight errors can strengthen critical thinking. Governance matters more than enthusiasm. Clarity around data privacy, authorship, assessment and acceptable use is essential to protect trust.

    Assessment: the hardest and most urgent area of reform

    Once students can generate fluent essays or code in seconds, traditional take-home assignments are no longer reliable indicators of learning. At ESCP we have responded by: 

    • Introducing oral assessments, in-class writing, and step-by-step submissions to verify individual understanding.
    • Asking students to reference class materials and discussions, or unique datasets that AI tools cannot access.
    • Updating assessment rubrics to prioritise analytical depth, originality, transparency of process, and intellectual engagement.

    Students should be encouraged to state whether AI was used, how it contributed, and where its outputs were adapted or rejected. This mirrors professional practice by acknowledging assistance without outsourcing judgement. This shift moves universities from policing to encouraging by detecting misconduct and teaching responsible use.

    AI literacy and academic inequality

    AI does not benefit all students equally. Those with strong subject knowledge are better able to question AI’s inaccuracies; others may accept outputs uncritically. 

    Generic workshops alone are insufficient. AI literacy must be embedded within disciplines, for example, in law through case analysis; in business via ethical decision-making; and in science through data validation. Students can be taught not just how to use AI, but how to test it, challenge it, and cite it appropriately.

    Staff development is equally important. Not all academics feel confident incorporating AI into feedback, supervision or assessments. Models such as AI champions, peer-led workshops, and campus coordinators can increase confidence and avoid digital divides between departments.

    Policy implications for UK higher education

    If AI adoption remains fragmented, the UK’s higher education sector risks inconsistency, inequity, and reputational damage. A strategic approach is needed at an institutional and a national level. 

    Universities should define the educational purpose of AI before adopting tools, and consider reforming assessments to remain robust. Structured professional development, opportunities for peer exchange, and open dialogue with students about what constitutes legitimate and responsible use will also support the effective integration of AI into the sector.

    However, it’s not only institutions that need to take action. Policymakers and sector bodies should develop shared reference points for transparency and academic integrity. As a nation, we must invest in research into AI’s impact on learning outcomes and ensure quality frameworks reflect AI’s role in higher education processes, such as assessment and skills development.

    The European Union Artificial Intelligence Act (Regulation (EU) 2024/1689) sets a prescriptive model for compliance in education. The UK’s principles-based approach gives universities flexibility, but this comes with accountability. Without shared standards, the sector risks inconsistent practice and erosion of public trust. A reduction in employability may also follow if students are not taught how to use AI ethically while continuing to develop their critical thinking and analytical skills.

    Implications for the sector

    The experience of institutions like ESCP Business School shows that the quality of teaching with AI depends less on the technology itself than on the judgement and educational purpose guiding its use. 

    Generative AI is already an integral part of students’ academic lives; higher education must now decide how to shape that reality. Institutions that approach AI through strategy, integrity, and shared responsibility will not only protect learning, but renew it, strengthening the human dimension that gives teaching its meaning.

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  • Master’s with a Low GPA: Application Strategy

    Master’s with a Low GPA: Application Strategy

    At The Red Pen, we frequently encounter applicants who are uncertain about pursuing a master’s with a low GPA. It’s important to remember that the GPA alone does not define an applicant’s capabilities, potential, or future success. Additionally, it is a myth that applicants with a low GPA can only seek admission to unranked or less popular universities. According to the Council of Graduate Schools, many institutions follow holistic admissions practices, evaluating candidates on academic metrics alongside non-cognitive traits such as resilience, leadership, and creativity. For applicants considering a master’s with a low GPA, admissions committees often look beyond transcripts, particularly at progressive programmes that assess essays, recommendations, professional experience, and test scores with contextual sensitivity. Based on our expertise supporting postgraduate applicants, the following strategies can help you build a compelling application, even with a less-than-ideal academic record.

    Begin with an honest self-assessment before applying for a master’s with a low GPA

    Before applying, take a step back and evaluate your academic strengths and weaknesses with objectivity. For applicants pursuing a master’s with a low GPA, this self-assessment becomes especially important. If you are aiming for a master’s in computer science, highlight your strengths in programming, software development, or applied projects. At the same time, acknowledge weaker areas, including calculus or advanced mathematics, and outline how you plan to address them through targeted coursework, certifications, or professional experience. This level of self-awareness signals maturity, a growth mindset, and academic intent, qualities that postgraduate admissions committees consistently value.

    Holistically shortlist programmes when applying for a master’s with a low GPA

    Not all universities assign the same weight to academic grades. For applicants considering a master’s with a low GPA, it is essential to research how institutions evaluate candidates beyond transcripts. Universities such as Northeastern University, Lund University, and the University of Manchester often place strong emphasis on work experience, personal statements, and references alongside academic performance. Applicants should also reflect on their career stage, whether they are entering the workforce, changing fields, or building more profound subject expertise. Shortlisting programmes that align with current strengths and long-term goals increases the likelihood of success and ensures a stronger academic and professional fit. The best-fit programme is not always the highest-ranked; it is the one that recognises potential in context.

    Craft programme-specific narratives that put context first

    Avoid generic applications, particularly when applying for a master’s with a low GPA. Take time to understand each programme’s academic focus, teaching approach, and graduate outcomes, then tailor your narrative accordingly. One applicant targeting urban planning programmes across the US and the UK had a lower GPA but adopted a focused strategy. For data-intensive programmes, he highlighted his GIS expertise and analytical work. In sustainability-led courses, he foregrounded his experience in climate-impact projects. This approach helped contextualise academic performance within a broader profile of skills, knowledge, and long-term intent, allowing admissions committees to assess readiness beyond grades alone.

    Strengthen academic readiness with additional coursework

    Retaking challenging subjects or completing relevant coursework can significantly strengthen the academic readiness of applicants pursuing a master’s with a low GPA. Short, project-based courses with defined learning outcomes allow applicants to demonstrate mastery of the subject beyond their earlier grades. Certifications and bridge courses that emphasise applied learning are particularly effective in addressing gaps in foundational knowledge. Applicants should implement this learning in professional or research contexts and reference these outcomes in their statements or interviews. This signals initiative, discipline, and the ability to translate theory into practice, qualities that admissions committees value strongly at the postgraduate level.

    Emphasise professional experience

    In many cases, professional experience can carry significant weight in postgraduate admissions, particularly for applicants pursuing a master’s with a low GPA. Admissions committees often look for evidence of applied learning, responsibility, and progression that may not be reflected fully in academic transcripts. Whether through leading a project, managing operational challenges, or contributing across teams, professional achievements help demonstrate readiness for advanced study. One applicant to a project management master’s programme highlighted her role in developing a scheduling tool that reduced delays by 30 percent. This outcome illustrated leadership, initiative, and relevance, helping balance a modest academic record.

    Excel in standardised tests

    Strong performance on standardised tests such as the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT) can help reinforce academic preparedness, particularly for applicants with a low GPA pursuing a master’s. Competitive scores provide admissions committees with recent, comparable evidence of quantitative ability, analytical thinking, and subject readiness. We have worked with applicants who secured offers from selective postgraduate programmes despite lower academic averages, supported by strong test results that reassured committees of their capacity to manage rigorous coursework.

    Use references strategically

    References, or Letters of Recommendation, can add critical depth to an application, particularly for candidates pursuing a master’s with a low GPA. Strong referees provide context that transcripts cannot, offering insight into academic growth, intellectual curiosity, and professional maturity. Applicants should choose recommenders who are familiar with their journey and can speak credibly about progress over time. In one case, a professor described how an applicant retook a demanding course, achieved stronger results the second time, and later applied that knowledge in a professional co-op. Such detail lends credibility and reinforces evidence of readiness beyond grades.

    Address the GPA tactfully

    Applicants should avoid leaving a low GPA unexplained, particularly when applying for a master’s with a low GPA. If academic performance was affected by personal, financial, or health-related challenges, use the optional statement rather than the Statement of Purpose to provide a concise and factual context. The emphasis should remain on accountability, learning, and progression rather than justification. Admissions committees value applicants who demonstrate self-awareness and maturity in addressing setbacks. When framed thoughtfully, a lower GPA becomes one part of a broader academic journey rather than a defining limitation.

    How to approach a master’s with a low GPA

    What to Do How it helps
    Self-assess honestly Demonstrates self-awareness, a growth mindset, and a readiness to address academic gaps proactively.
    Holistically shortlist programmes Seek universities that value your overall profile, not just academic scores.
    Craft programme-specific narratives Highlights alignment with each programme’s unique focus, reframing your GPA within a broader context.
    Showcase additional coursework Proves academic readiness and ability to grasp new concepts through recent, relevant learning.
    Emphasis on professional experience Reveals leadership qualities, problem-solving, and real-world impact, which may outweigh grades.
    Excel in standardised tests like the GRE and GMAT Compensates for a low GPA and reassures admissions committees of your academic capabilities.
    Use references strategically Adds credibility and depth by having mentors vouch for your resilience and progress.
    Address low GPA tactfully Builds trust by providing mature, honest context without making excuses, showing how you’ve grown.

    If you are considering a master’s with a low GPA, the strength of your application will depend on how clearly you present your academic journey, professional experience, and progression. Grades are one part of the evaluation, but they are not the only factor admissions committees consider. Contact us if you need tailored guidance. At The Red Pen, we help applicants assess gaps, position strengths in context, and approach postgraduate applications with clarity and intent. Meanwhile, read our blogs: The Ultimate Checklist to Craft a Stellar Master’s Application Five Months Before the Deadline or Master’s vs PhD: Everything You Need to Know

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  • Building a Data-Informed Strategic Plan for 2026

    Building a Data-Informed Strategic Plan for 2026

    Using Data to Inform Your Institution’s Year-in-Review Process

    Strategic organizational development, when applied to higher education institutions, demands setting accountability standards across the student journey — from staffing and advising to course planning and graduation. In my previous post, I discussed the importance of performing an annual review to set the strategy for the coming year. Now, let’s take a look at the importance of using data to inform that strategy.

    At the start of the annual review process, teams should look at all the available data, starting at the beginning of a prospective student’s journey. Institutions should ask questions such as:

    • How are leads coming in?
    • How are prospects converting to admitted students who are registering for class?
    • Are there peak enrollment seasons to plan for?
    • Are students receiving sufficient support during classes?

    Institutions need to evaluate their transparency in the reporting on and ownership of every touchpoint. By ensuring that all available metrics are digested to inform their strategy, rather than only using data points that paint a picture that is different from reality, institutions are better able to avoid confirmation bias. 

    For planning that bears fruit, teams must be truthful about what changes are necessary, and data should always be used to identify issues and inform an institution’s direction.

    Tools to Support Institutional Goal Setting

    When it comes to considering their goals for the next year, an essential principle that institutions need to remember is that the efforts of the team executing a process and the student experience must go hand in hand. Success and satisfaction must be considered not only for the students but also for the staff, the faculty, and the communities they serve. 

    Feedback Analysis

    Universities should gather feedback on the student experience early and often. Examining feedback loops throughout the student journey — including in lead nurturing, enrollment, and course surveys — offers clues into where to focus an institution’s energy and resources in future plans.

    Interviews with team members from all functional areas in the organization help leaders align the institution’s operations with its growth goals. Open communication also can reduce the effects of departments functioning independently, becoming a catalyst for more collaboration across teams and better consistency in the institution’s messaging. 

    Real-Time Data Dashboards

    Executive dashboards need to be used consistently to track progress across marketing, enrollment, and academics. Points to analyze include audits of marketing campaign performance and student enrollment trends. Using this real-time data to inform the decision-making at assessment checkpoints ensures teams stay aligned on the institution’s long-term goals. 

    Organizational Development Frameworks

    Leaders can use postmortem frameworks and planning worksheets to translate data-driven insights into manageable plans and timelines. Tools such as Archer’s Readiness Assessment and Good, Better, Best framework can help institutions gain a better understanding of where they are and where they want to be in the near future.

    Applying Learnings to Daily Operations

    Conducting an annual review will start an institution on the path toward creating smarter, evidence-based strategies. Once the past year’s operations have been analyzed, leadership teams must compare the institution’s progress against its vision and locate where adjustments are needed — such as in student enrollment support, resource planning, or program design processes — to support the institution’s growth.

    Employing effective change management processes can ensure an institution’s plans are actionable instead of theoretical. Establishing effective change management policies can help the institution navigate the operational shifts and cultural adjustments that are needed to maintain and scale its programs while maintaining collaboration and communication among its different departments.

    Leadership and teams must be held accountable with targeted checkpoints and milestones throughout the year. With agreed-upon dates for delivery, leaders can identify where additional support is needed and what adjustments to make, if necessary. 

    The task of analyzing large volumes of institutional data and turning it into actionable strategies can be overwhelming. When an institution decides to engage with a partner to help it conduct a thorough review, it should look for a vendor that offers flexible contracts that allow teams to adapt instead of restrictive long-term agreements. This also applies to any third-party partnerships that an institution enters to fill its capacity gaps, such as with partners that provide course planning, digital systems development, or marketing and enrollment management services.

    Key Takeaways

    • Institutions should connect lessons from 2025 to their 2026 priorities to create a strategic road map that fosters high-quality growth in the following year and beyond. 
    • By leveraging data, collaboration, and iterative improvement strategies, institutions use proven organizational development techniques to stay competitive.
    • Scheduling routine check-ins across departments helps institutions maintain forward momentum and ensure all contributors and stakeholders are engaged and have what they need to reach their goals.

    Let Archer Support Your Data-Informed Strategic Review Process

    At Archer Education, we understand that deep discovery, organizational development, sufficient investment, best-in-class technology, and a laser focus on the student experience are essential for institutional growth.

    Are you ready to expand your student enrollments, deepen your online program offerings, and future-proof your team? Archer’s team of higher education experts can help your institution establish an annual review process that will set you on the path toward scalable, sustainable growth. 

    If you’d like to learn more, contact our team and explore our technology-enabled strategy, marketing, enrollment, and retention services today. 

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  • Mapping how the industrial strategy is, and isn’t, showing up in HE policy

    Mapping how the industrial strategy is, and isn’t, showing up in HE policy

    While for the average member of the public the industrial strategy might just be that thing the government drones on about while guaranteeing a £1.5bn loan for Jaguar Land Rover, it’s been one of the key talking points and organising principles in higher education policy in 2025 – at least in the English system, despite the strategy being UK-wide.

    The run-up to June’s publication of the finalised strategy was characterised by plenty of debate about whether sufficient recognition was being paid to higher education’s role, and far less – depressingly, but rather characteristically for the sector – about how the strategy seeks to reshape the higher education and research systems to achieve its ends.

    As an indicative example, one entirely unremarked on aspect of the strategy – admittedly buried in a complicated graphic on page 34 of the technical annex – was that one of its outputs is increased enrolments in higher education and apprenticeship subjects that address skills shortages in the eight chosen sectors. In the strategy’s theory of change, an output is the result of a policy intervention, and some 18 are chosen in all – one of them involves changing what subjects higher education students study. This was surely worthy of closer attention.

    Six months after publication, we can see the industrial strategy showing up all across the new HE landscape that Labour is oh-so-gradually taking steps to unfurl – in the Lifelong Learning Entitlement, in maintenance grants, in capital funding, in high-cost subject premia, in local innovation funding, in PhD scholarships, in strategic research funding. In some of these areas we just have mere hints to go on, whereas in others the strategy is already a central organising idea. It’s also clear that in different areas of government, the strategy is being interpreted in different ways and used to achieve different priorities.

    We’re going to take a run through all of this, and attempt to gauge where the strategy is cutting deep and where it’s running pretty shallow. But to begin with we need to look back over the development process since Labour came to power, in order to understand what the industrial strategy is seeking to achieve and – just as importantly – where.

    From green to white

    The Invest 2035 green paper in autumn 2024 chose eight “growth-driving sectors” to be the focus of policy intervention and prioritisation (cue a degree of huffing and puffing that universities were not given enough prominence). This was followed by a consultation to greatly refine the detail and identify sub-sectors within each that were most key.

    Each of those concepts got a rebrand – the growth-driving sectors became the IS-8, the sub-sectors were rebadged as “frontier industries” – but at heart this was the thrust of the move from green paper to finalised strategy: a process of concentrating on a subset of the initial sectors.

    If you’re interested in how these choices were made, we are told that a five-point assessment of different possible sub-sectors took place, based around the criteria of growth potential, strategic alignment, sector interconnectedness, rationale for intervention, and presence of policy solutions.

    Here they all are (the IS-8 are the headings in red boxes, while the frontier industries are the bullet points):

    (the frontier industries in the finalised defence industrial strategy, published in September, were essentially unchanged)

    So with the chosen priority areas selected, our next step would be to think about how higher education fits in, you would think. But there’s a further element that is regularly overlooked – how the industrial strategy relates to place.

    A bowl of clusters

    The final strategy is clear throughout that its “picking winners” philosophy extends not just to specific parts of the economy, but also to the location in which they will be supported:

    The Industrial Strategy will concentrate efforts on those places with the greatest growth potential for the IS-8 sectors, namely city regions and clusters.

    The focus on sectors “cannot be divorced from considerations around place,” we are told – the “specific relationships between sectors and between places” has to be part of the equation. “All economic activity occurs somewhere,” it uncontroversially emphasised. All this focus on place “does not preclude” support for sectors in other, non-beknighted locations, however. And so:

    We focused on identifying and prioritising those city regions and clusters most important to the delivery of the Industrial Strategy. This process identified a set of unique city regions and clusters across the IS-8. To drive effective policy and maximise their growth potential, we also considered the interconnections between them.

    A cluster, in case you were wondering, for the purposes of the strategy is a geographically-connected network of “businesses, research capabilities, skilled talent, and support structures in related industries.” These ecosystems bring benefits of proximity for the businesses within them, including “deeper labour markets, knowledge sharing, innovation spillovers, and collaboration opportunities.” Their specificity makes them “well-suited to benefit from targeted support.”

    Similarly to the frontier industries, the move from green to white paper saw a process of cluster identification, which we’re told in the technical annex involved qualitative and quantitative analysis and engagement within government and with external experts, all to draw up a longlist (which we don’t get to see). This was then winnowed down to retain those with “highest growth potential” for each sector. Here’s a diagram of the process, for reference:

    In terms of the results – well, if you’re searching for specificity on exactly what is covered by each cluster, the finalised strategy documents don’t make it easy for you to pinpoint what’s included. Here’s the map for advanced manufacturing, taken from the technical annex again:

    This, however, assigns geographies to the sector as a whole, rather than to particular priority industries. For that, we need to look at the sector plans which (for the most part) were released alongside the industrial strategy. Here’s the first part of the map for advanced manufacturing again, this time with the priority industries specified:

    The regions in question are very broadly drawn at times – the clean energy industries map groups together Oxford and Solent (two areas which are not connected in any way, surely?) and has one “Scotland” cluster which includes Aberdeen, Highlands and Islands, the North Sea coast and, oh, the entire Central Belt. The bullet points are odd too, a mix of promotion of existing capacity and plans for future actions.

    There’s a much more thorough mapping of industrial strategy sector geographies available in the form of the DSIT cluster map, which was one of the inputs to the selection process. However, it’s only currently available for five of the IS-8, and is at the sector, rather than subsector, level.

    Handily, the map lets you superimpose university and R&D facility locations onto the clusters, which in theory would let you assess which are the “right” places for different kinds of higher education provision and research, were you so minded.

    It’s not clear this is on the government’s radar for tying together industrial strategy and HE policy, however – rather, what we’ve seen so far largely has its roots in a different way of thinking about the country’s skills needs.

    Demand for priority skills

    To recap: in order to finalise the industrial strategy, the Department for Business and Trade identified priority sectors (and “frontier” sub-sectors) of the economy, and engaged in a degree of prioritising certain places. At the same time, Skills England was taking a complementary but at the same time rather different approach – identifying priority occupations and priority skills.

    The main piece of work here was the quango’s Assessment of priority skills to 2030 report, which we looked at when it first arrived in August. But it’s worth going over some of the main beats of the analysis performed, and recognising how it represents certain choices beyond what the industrial strategy itself set out.

    The report looks at “future employment demand across 10 key sectors important for delivering the government’s Industrial Strategy and Plan for Change priorities” – see our initial coverage for some of the oddities in how this forecasting was performed, but what’s done is done – and then goes on to pinpoint the “key education pathways” associated with the priority occupations in these sectors.

    In addition to the IS-8, Skills England had been asked to roll in both health and social care and construction. For each of the ten sectors, it looks at a specific subset of occupations – those where there is expected growth in employment, current skills shortages, general “high demand” or which are otherwise judged important in some way. Each list was chosen by the lead government department for the sector in question.

    By my calculations – removing the duplicates on the “priority occupations” tab of this spreadsheet – this brings us to 148 unique occupational areas which, in theory at least, are now the government’s priorities. This is as defined by SOC20 units (the four-digit codes), of which there are 412 in total. Feel free to check whether your job is there or not.

    This wasn’t all though. Skills England then took an additional step – some might say leap – in plotting a link between these priority occupations and higher education subject of study. In coming to a judgement about what education pathways “feed” the priority occupations, one approach would be to actually look at the occupations themselves (for example, musicians are one of the priority occupations in the creative industries sector, so surely music degrees would be a winner?). But a different approach was taken, one that aggregates up degree choice and field of employment.

    As seen in table 6 of the report (and in an expanded version in the accompanying spreadsheet), what Skills England chose to do instead was to generate a percentage for each subject area – at the very top level of the Common Academic Hierarchy classification, i.e. the broadest possible brush – according to the historic likelihood that a graduate of a degree in that field would go on to be employed in a priority occupation:

    The probabilities were applied to a cohort of education leavers from LEO Graduate and Postgraduate Outcomes who were in sustained employment in the year after education, to estimate their occupations at 4-digit SOC. We include graduates and post-graduates employed in the 2021 to 2022 tax year and who graduated in 2019 to 2020 academic year.

    This, essentially, generates a ranking of higher education subjects, by their past propensity to funnel graduates into a list of priority occupations chosen by government departments. These choices tie in with – but are very much not the same as – the industrial strategy. They are also place-blind, in a way that the strategy sought to avoid.

    Not just a desk exercise

    While the fact of the Westminster government deciding that there are certain occupations that are more of a priority than others is notable in itself, the Skills England report isn’t just a fun bit of modelling – policy consequences have followed, even if they haven’t been spelled out.

    For one thing, the top ten ranking of priority subject areas has given rise to the list of subjects eligible for modular provision under the Lifelong Learning Entitlement. It took a bit of digging at the time for us to make that connection, but it’s since been essentially confirmed by DfE.

    The list isn’t exactly the same – medicine and pharmacy aren’t given the LLE nod, presumably not being seen as well-suited for unbundling. And Skills England’s analysis found that business and management degrees had a higher likelihood (53 per cent) of leading to employment in a priority occupation than health and social care degrees (51 per cent) – again, you can imagine the careful political choices being made there, though further transparency from the department about what exactly its thinking is for modular study would have been welcome.

    If you’re not a big believer in the presence of much demand for loan-backed modular study, this may seem like only a minor exercise in picking winners, especially as the government has said that the current list is, in theory, just a starting point. More important, perhaps, are the clear indications that a similar process will be used for determining which courses of study are eligible for maintenance grants. The department had previously indicated that it would use much the same list as for the LLE, only to somewhat walk this back in the slight policy paper that accompanied the Budget:

    It is crucial that the list of subjects eligible for maintenance grants is informed by the best and most up-to-date evidence on skills needs. This list will be confirmed in advance of grants being introduced in the 2028 to 2029 academic year.

    We will: draw on further stakeholder engagement and ongoing work from Skills England to assess future employment and skills priorities; explore alignment with the subject lists for Lifelong learning entitlement (LLE) modular and priority additional entitlement funding.

    What we can read into this is that a similar process will probably be employed, though coverage might not match up precisely, especially if you are erring on the side of scepticism regarding how much funding is going to be put towards the grants (or optimistically pinning hopes on ministerial nods to rolling it out further in future years).

    The third area where we might expect the Skills England subject ranking to show up in policy relates to the ongoing reforms to the Strategic Priorities Grant (SPG). Returning to the parliamentary written answer referred to above – which in passing I will observe seems an odd thing for former Reform MP James McMurdock to have been asking after – the Skills England list is also juxtaposed with plans to align SPG funding with “the priority sectors which support the Industrial Strategy and the Plan for Change and future skills needs.” Making high-cost subject funding more effectively targeted towards what was then termed “priority provision” was first announced in the SPG guidance letter to the Office for Students back in May.

    Given the specific choices made in translating “priority sectors” into “priority subjects”, it’s worth considering a few further consequences of the department’s decision to use Skills England’s analysis in Assessment of priority skills to 2030 as a basis for determining subject-level policy decisions. First, even if you go along with the logic steps in the process, it is noticeably based on old data. Is it possible that at some point the modelling gets updated with new graduate outcomes figures, and we see (say) chemistry no longer make the top ten, with its spot taken by languages and area studies (for example – it was only a handful of percentage points lower down on the ranking generated by data from the 2021–22 tax year)?

    This wouldn’t be any kind of stable basis on which to determine which subjects are funded as high cost, which are in scope for modular provision, and which attract small maintenance grants for disadvantaged students. Yet taken to the extreme it’s the consequence of the way DfE has gone about its planning.

    The approach also bundles together subjects into top-level classifications and then applies broad-brush percentage propensity scores to them, ignoring essentially any other factor, such as applicant or institution characteristics. Once you go down this road of picking priority subject areas, some loss of resolution is probably inevitable. But it didn’t have to be done in this way (indeed, as was much remarked at the time someone from the department stepped in and took out landscape gardening from the architecture, building and planning subject group, with no explanation given). If you’re going to pile one methodological assumption on top of another, shouldn’t the chosen process at least go out to consultation?

    Cosplay

    But methodology aside, there’s also a question of whether this approach is in the spirit of the industrial strategy, which as we have seen in its purified form had a focus on frontier industries and their geographical distribution.

    Let’s take the Lifelong Learning Entitlement modular provision process as an example. If you want to apply to deliver a module of a full degree programme at level 4, 5 and 6, as we’ve already seen it will need to be in one of the subject areas generated from Skills England’s calculations – but also, you will need the Department for Education’s approval for it to qualify for loan funding.

    The process of applying was set up in an interesting way. Providers are required to demonstrate that their modular “offer” has been developed in response to employer and learner needs. Applications will be required to have established relationships with employers or industry bodies relevant to the subject area, and show that specific employer (and/or learner) engagement in the module’s design has taken place. Indicative evidence includes letters of support from industry bodies, evidence of co-design of curricula, and even “learner or employer consultation summaries, surveys or focus group findings.”

    This is quite the thing – the proportion of full degree programmes that could say they have been through such a process of due diligence is probably pretty slim. It’s a level of reflective employer engagement quite rarely seen in the sector, as opposed to gestures at the promise of fairly generic “employability” outcomes. Part of the reason for this is how time-consuming it appears.

    There’s certainly a question whether all this admin is worth it – there are various other hoops to jump through as well, in order to demonstrate to DfE a track record of delivery over time as well as evidencing quality [sic] through continuation and completion data. It would make more sense if being able to offer modular provision through the LLE was really the treat that the government seems to be hoping, and you could be confident (as opposed to extremely sceptical) that you would have potential students knocking on your door to enrol on your freshly approved course.

    But we could certainly draw some lines to the industrial strategy – not only has the provision been restricted (in a manner of speaking) to those subjects most relevant to the strategy, this provision is also directly linked up with the industries in question, and stems from engagement with specific areas, both in terms of prospective students and graduate employers. It’s also of a piece with the recent moves on local skills improvement plans that Labour is looking to nudge universities towards. Put simply, it is very out of character for higher education policy over the last decade or more to have the government approving whether provision can go ahead based on individual provider contexts, rather than what we might term the “have at” approach of letting anyone anywhere deliver anything and then seeing if the market will accommodate (if that is not too much of a simplification of post-2010 policy).

    There is one mammoth caveat, however. The issue is that everything I’ve outlined above only applies to a small proportion of providers in England – anyone with a TEF gold or silver, or who had a suitable headline Ofsted rating back when they were not obsolete, can skip all of this. So all the finickety detail which gestures at a move to a different kind of system is basically irrelevant for all but a small number of providers who both performed poorly in the 2023 TEF (wait, wasn’t bronze a mark of “high quality”?) and who fancy throwing their very expensive hat into the LLE’s very small ring.

    This is the perfect encapsulation of how the Department for Education’s adoption of the industrial strategy has – so far at least – the appearance of a performance rather than a real sea change. It is to an extent choosing priority subject provision that meshes with the strategy, though in a way that is very STEM-focused in a way that plenty of the strategy is not. And then it is more or less letting anyone participate who fancies taking a crack at it, with a small number of exceptions for whom the process would actually be much more in keeping with the strategy’s principles.

    There are pragmatic reasons for taking an expansive approach to the LLE rollout, of course, given the well-founded fears about how much demand is there. It will be interesting to see how the approvals process develops over time.

    The same could be said for both maintenance grants and SPG reforms. Tying them (in some way yet to be determined) to the Skills England list is a kind of gesture towards the strategy, but a more thorough engagement would involve thinking much more deeply about types of provision, specific subject choice rather than top-line groupings, and – most of all – place. At time of writing, there is little indication the department is minded to go in this direction for either policy.

    And there is surely little appetite in the sector for it to do so. It would be highly interventionist, get bogged down in bureaucracy, and result in far more by way of “picking winners” than the current vibe of endorsing the idea of specialisation but doing little to make it happen. But you could make the case that it’s what an industrial strategy-led higher education policy should look like.

    Other futures are possible

    These particular moves are only a small slice of the much greater volume of work the industrial strategy has kicked off, much of it very relevant to higher education. For a start, the way the capital funding element of this year’s SPG allocations was set up was structured around the IS-8 sectors directly, rather than Skills England’s interpretation of which subject provision is most likely to feed them. In the winning bids we can see plenty of projects linked to areas of the strategy, such as creative industries or financial services, that have not made the cut for the LLE and presumably will not for maintenance grants either.

    Skills England’s own future moves are important to watch as well. The work-in-progress UK Standard Skills Classification holds the potential for much more nuanced work about the links between study, employment and place than has filtered into policy so far.

    On a larger scale, the sweeping changes to R&D funding which the government is slowly bringing to bear show a much more thorough engagement with the industrial strategy, even if the place elements are not always there. From our vantage point at the end of 2025, we can see a range of different ways the strategy is reflected in new initiatives, and different levels of prominence, from lip service to central governing principle.

    The half a billion pounds in investment for the Local Innovation Partnership Fund has one of the tightest connections. Each “triple helix partnership” (which will include an academic institution) that wants to bid will need to define a cluster in which it will operate and link its proposal to strategic objectives such as the industrial strategy. For the open bidding competition, expert panel recommendations will inform a final decision from ministers – but in picking successful applications, the government will also “seek to ensure adequate geographic and sectoral balancing that aligns with regional assets and national capability.”

    On the Innovate UK end of R&D, the industrial strategy is exceedingly directive. In advanced manufacturing, the government’s desire to directly support automotive industry R&D was so strong that it had to refer itself to the Competition and Markets Authority to ensure it wasn’t breaching laws around state aid.

    For funding flowing solely to universities, the picture is not yet as clear. The reforms to Higher Education Innovation Funding (HEIF) announced in the autumn are more focused on economic growth in general. Revised accountability statements ask higher education providers to “consider” how to support the industrial strategy’s “key foundations”, but for now at least this sounds like an instruction to make passing reference to the strategy in one’s narratives, rather than a spur for deeper changes.

    Over in the curiosity-driven “bucket” – with apologies to anyone who’s already sick of that terminology – the strategy’s influence is less clear. The post-16 white paper did promise that institutions will be recognised and rewarded, including through REF and QR, for “demonstrating clarity of purpose, demonstrating alignment with government priorities, and for measurable impact.” This seems to be a reference to the ongoing review of strategic institutional research funding – but as Research England’s Steven Hill said on Wonkhe last week, this is a complex piece of work where change will take time.

    At the very least the government will start to understand university research through the industrial strategy lens. As the white paper put it:

    The Department for Science, Innovation and Technology, together with UK Research and Innovation, will audit the provision of research activity which delivers against the Industrial Strategy, missions and sovereign capability, and assess changes in capability against our needs.

    We should also expect to see more further intervention to support doctoral provision in areas linked to the industrial strategy. The TechExpert scholarships, for example, are explicitly targeted not just at the broad industrial strategy sectors, but at specific “frontier industry” sub-sectors within them.

    Nights at the circus

    There are many models for how the industrial strategy could dictate or at least influence higher education and research across the UK (even if, as I started by saying, for political reasons much if not all of the impact is focused on England). Some of the ones we’ve seen different government departments and arm’s length bodies apply so far have the potential to be quite transformative, while others feel superficial as it stands.

    On paper, the government’s desire to push further ahead with the strategy as an organising principle for the state’s engagement with industry and geography should intertwine with a less place-blind higher education policy, though there are many forms this could take. Currently, whether for reasons of capacity, politics or inertia it doesn’t feel like this will be comprehensively realised any time soon. On the education side of things in particular, the government’s nods towards cold spots and local collaboration don’t yet seem to be reaching deep into the longer-term thinking which Jim Dickinson has characterised as “more graduates, just not that sort and not there” – a proper consideration of how place and subject of study interact.

    The political challenges around setting out a vision for higher education can’t be shrugged off either. It’s relatively painless for DfE to trumpet more apprenticeships, more engineering, and more computing. But as written, the industrial strategy should also support more creative arts provision, and it should encourage the delivery of more management training. And all the while it ought to be thinking about which places are most suitable for each.

    At the end of the day, the strategy is a recipe for a highly planned higher education system – and one that encroaches heavily on university autonomy. The initial indicators are that the government, at least in part, is happy to perform a certain coordination between it and the English higher education system, rather than follow some of its more radical possibilities through to their logical conclusion. There are plenty of reasons why this is probably something of a relief for the sector. But it also runs the risk of leaving higher education adrift from the government’s most important agenda for reshaping the state and the country, and ducking the big long-term questions about what universities do, and what they are for.

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  • Year in Review: Updating Your Strategy to Grow Smarter

    Year in Review: Updating Your Strategy to Grow Smarter

    Why Higher Ed Institutions Should Use Annual Reviews to Refocus Their Strategy

    Organizational development principles teach us that long-term, sustainable change is achieved through making data-driven decisions, continuously learning and adjusting, and intentionally planning for growth. Which is why an annual review of your existing higher education programs and operations is an essential step in the process for building your institution’s success. 

    Skipping a review in the planning process puts your institution at risk of repeating mistakes and missing crucial opportunities due to an outdated approach. 

    In every area and at every level, institutions benefit from looking back at data from the previous year for clues into what adjustments are needed for improvement. From holding project retrospectives and conducting marketing audits to tracking enrollment trends and having individual performance check-ins, regular rituals that facilitate reflection on what’s working and what isn’t encourage continuous growth. 

    Similarly, creating an annual review process for your degree programs empowers your institution to assess its efficiency while using data-driven insights to build a strategic road map for the future.

    Change starts from within. The best way to achieve growth is by being honest about where you are now and where you want to be. At Archer, we go through a robust discovery process with our partner institutions to understand the unique challenges and opportunities their online programs and the institutions themselves face in today’s dynamic higher ed landscape.

    Common Pitfalls in Strategy Resets

    Strategy resets often simply recycle old plans instead of applying lessons learned. Contrary to what you may think, plans built on evidence from the past are much easier to implement and keep on track than recycled plans. Here are three common pitfalls your institution should avoid when planning for the future.

    Pitfall #1: Following Assumptions Over Evidence

    When leaders fail to connect data and insights from past performance to future goals, important trends are missed and errors are doomed to be repeated. Analyzing available metrics and assessing risks ultimately leads to more intelligent plans that can increase enrollment and support positive student outcomes. Marrying your intuition and insights with data makes for a stronger strategy. 

    Pitfall #2: Allowing Siloed Departments to Slow Progress

    Honest assessments across functional areas only happen when teams work together. Every corner of the university should be represented in the review process; marketing, information technology, enrollment, financial aid, the registrar, faculty, administration, and leadership all need to be aligned. 

    This is hard work, but you can start by finding ways to collaborate with a department that you work with regularly and then expand that collaboration to other departments. Look for more opportunities throughout the year for better cross-departmental communication and collaboration. 

    Pitfall #3: Limiting Plans to the Near Future Without Considering the Bigger Picture

    Institutions should prevent letting their short-term tactics override their long-term goals. When you tie your institutional goals to your departmental goals, you create a natural flow of work and have an easier time communicating your successes up the chain of command. By regularly reviewing their goals and assessing if their work is on track or needs revisiting, teams are able to course-correct when necessary — before reaching the end of the year.

    Using Postmortem Frameworks for Smarter Growth

    Fortunately, there are plenty of techniques that can be used to create an effective review process. Postmortem meetings, data analysis, planning worksheets, and open communication can fuel an insightful retrospective. 

    When approached with the intent to learn from the past and find areas for improvement, a postmortem meeting offers a crucial opportunity for an organization to reflect on its progress. In postmortem meetings, individuals and teams consider how successful a project or period of time was and pinpoint what to change moving forward. Risk assessments are also particularly useful to help teams prepare for possible enrollment and market shifts in the future. 

    By harnessing the power of analytics reporting and postmortem agreements, teams can co-create realistic road maps that connect their vision with the institution’s operational capacity. Getting buy-in from all departments by engaging them in cooperative planning gives everyone the chance to discuss their team’s areas of strength and the areas where additional support may be needed. 

    Institutions that follow Archer’s Good, Better, Best framework are able to get a clear view of where they currently stand and what they should prioritize next to achieve consistent growth.

    Key Takeaways

    • Avoid common strategy reset pitfalls by first taking account of where you are now and then determining where you want to be.
    • By leveraging data, collaboration, and iterative improvement strategies, institutions use proven organizational development techniques to stay competitive.
    • Postmortems, planning tools, and governance help leaders sustain their institution’s progress. 

    Let Archer Support Your Year-in-Review Process

    Institutional growth requires a tailored approach, and the path looks different for every organization. At Archer Education, we understand that deep discovery, organizational development, sufficient investment, best-in-class technology, and a laser focus on the student experience are essential.

    Are you ready to expand your institution’s online program offerings, elevate your student enrollments, future-proof your teams, or all of the above? Then allow the talented Archer team to support your institution by helping you establish a year-in-review process and uncover new possibilities for sustainable growth. 

    If you’d like to learn more, contact our team and explore our technology-enabled strategy marketing, enrollment, and retention services today.

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  • 21 Higher Education Marketing Conferences for 2026

    21 Higher Education Marketing Conferences for 2026

    Higher Ed Marketing Conferences Foster Connection and Innovation

    The higher education marketing landscape continues to evolve at a rapid pace, driven by emerging technologies, shifting student expectations, and ever-changing digital platforms. For marketing professionals in the higher ed space, staying informed and inspired is more important than ever.

    Higher education marketing conferences provide a great way to keep up with the latest trends, tools, and strategies shaping the industry. From fresh approaches in academic thought leadership and generative engine optimization (GEO) to foundational breakthroughs in online growth enablement and centralized marketing strategies, the opportunities to innovate are endless.

    Attending higher ed marketing conferences like the ones below can help your institution’s marketing team stay ahead of the curve, while connecting with other professionals who are driving the future of education marketing.

    1. SXSW EDU

    The South by Southwest Education conference brings together professionals from all education categories to discuss industry trends ranging from technology to global collaboration. The higher education track explores developments impacting universities, community colleges, and nontraditional learning forums, and sessions on continuing education and convergence are also available.

    When: March 9-12, 2026

    Where: Austin, TX, at the Hilton Austin and other downtown locations

    Website: https://sxswedu.com/ 

    2. NAGAP Graduate Enrollment Management Summit

    The Graduate Enrollment Management (GEM) Summit is tailored for professionals involved in graduate admissions and enrollment management. Hosted by NAGAP, The Association for Graduate Enrollment Management, the 2026 summit offers dynamic speakers and numerous educational sessions designed to provide new approaches and creative strategies across various topics in the higher education field. Attendees can also connect with fellow NAGAP members to share useful tips and exchange ideas.

    When: April 8-11, 2026

    Where: Baltimore, MD, at the Marriott Baltimore Waterfront

    Website: https://www.nagap.org/annual-summit 

    3. ASU+GSV Summit

    Hosted by GSV Summit and Bett/Hyve, in partnership with Arizona State University, the ASU+GSV Summit covers educational technology topics across all learning categories.

    Archer Education will be attending this higher ed conference! Remember to stop by and say hello.

    When: April 12-15, 2026

    Where: San Diego, CA, at the Manchester Grand Hyatt

    Website: https://asugsvsummit.com/ 

    4. UPCEA Annual Conference

    Hosted by the University Professional and Continuing Education Association (UPCEA), this conference focuses on professional and online education. It features engaging keynote speakers, high-energy concurrent sessions, and ample networking opportunities. The 2026 conference will address topics such as access, policy, diversity, quality, and technology.

    Archer Education will be attending and exhibiting at this higher ed conference! Remember to stop by and say hello.

    When: April 15-17, 2026

    Where: New Orleans, LA, at the Hilton New Orleans Riverside

    Website: https://conferences.upcea.edu/annual2026/ 

    5. Adobe Summit

    The Adobe Summit is one of the largest digital experience conferences, offering more than 250 sessions and hands-on labs across specialized tracks. Attendees can connect with other digital marketers and learn about cutting-edge digital marketing tools and trends. 

    When: April 19-22, 2026

    Where: Las Vegas, NV, at The Venetian Convention and Expo Center, and online

    Website: https://business.adobe.com/summit

    6. AACRAO Annual Meeting

    The American Association of Collegiate Registrars and Admissions Officers (AACRAO) will hold its 111th annual meeting to advance higher education. This event offers opportunities for networking, discussing challenges in higher education, and collaborating on meaningful solutions. 

    When: April 19-22, 2026

    Where: New Orleans, LA, at the Ernest N. Morial Convention Center

    Website: https://www.aacrao.org/events-training/meetings/annual-meeting

    7. SMX Advanced

    SMX Advanced is a premier conference designed for experienced search marketers seeking advanced search engine optimization (SEO) and search engine marketing (SEM) tactics. The 2026 event offers cutting-edge sessions, live Q&A, and networking opportunities with industry leaders. 

    When: June 3-5, 2026

    Where: Boston, MA, at the Westin Boston Seaport District

    Website: https://searchengineland.com/smx/advanced 

    8. Slate Summit

    Slate Summit features more than 100 sessions targeting topics relevant to higher ed admissions, student success, and advancement professionals. 

    Archer Education will be attending this higher ed conference! Remember to stop by and say hello.

    When: June 24-26, 2026

    Where: Nashville, TN, at the Music City Center

    Website: https://technolutions.com/slatesummit2026 

    9. eduWeb Summit

    The eduWeb Summit is a leading higher education conference focused on supporting marketing, enrollment, advancement, and digital teams from global colleges and universities. The 2026 Summit offers master classes, workshops, and speakers addressing current challenges faced by attendees. Topics covered include enrollment growth, analytics, and the student journey.

    When: July 14-16, 2026

    Where: Orlando, FL, at the Drury Plaza Hotel Orlando

    Website: https://www.eduwebsummit.com/

    10. UPCEA Summit for Online Leadership and Administration (SOLAR)

    UPCEA’s Summit for Online Leadership and Administration (SOLAR) conference is designed to gather educational leaders, professionals, and innovators to discuss digital learning and higher learning strategy. Topics include governance, policy, compliance, technology, and growth.

    Archer will be attending and exhibiting at this conference! Remember to stop by and say hello.

    When: July 29-31, 2026

    Where: Boston, MA, at the Westin Boston Seaport District

    Website: https://conferences.upcea.edu/SOLAR26/ 

    11. Digital Collegium Annual Conference

    The Digital Collegium (formerly HighEdWeb) Annual Conference is tailored for higher education professionals interested in exploring the role of digital media within their organizations. The 2026 conference will feature diverse learning sessions, providing valuable professional development opportunities for developers, marketers, designers, and strategists. 

    When: October 18-21, 2026

    Where: Pittsburgh, PA, and Online

    Website: https://events.digicol.org/digicol26 

    12. VidCon

    VidCon is a premier convention where digital culture takes center stage, bringing together the world’s leading digital creators, platform innovators, and their fans. The event offers various tracks tailored for community members, creators, and industry professionals, providing insights into the latest trends in online video and digital content creation.

    When: June 25-27, 2026

    Where: Anaheim, CA, at the Anaheim Convention Center

    Website: https://www.vidcon.com/anaheim/

    13. EDUCAUSE Annual Conference

    The EDUCAUSE Annual Conference brings together industry professionals to network and discuss recent trends in higher ed technology. Participants can also engage in online sessions.

    Archer will be attending and exhibiting at this conference! Remember to stop by and say hello.

    When: September 29-October 2, 2026 (in person); October 14/15, 2026 (online)

    Where: Denver, CO, and online

    Website: https://events.educause.edu/annual-conference/2026 

    14. Content Marketing World

    Content Marketing World is the largest content marketing conference, offering sessions and workshops on content strategy, storytelling, and ROI. Attendees gain insights from industry leaders to enhance their content marketing efforts.

    When: October 5-7, 2026

    Where: Denver, CO

    Website: https://www.contentmarketingworld.com/

    15. NACAC Conference

    The National Association for College Admission Counseling (NACAC) Conference includes more than 100 sessions on topics relevant to admissions counseling professionals, such as best practices and market research. 

    Archer will be attending and exhibiting at this conference! Remember to stop by and say hello.

    When: October 8-10, 2026

    Where: Minneapolis, MN, at the Minneapolis Convention Center

    Website: https://nacacconference.org 

    16. WCET Annual Conference

    WICHE Cooperative for Educational Technologies (WCET) is an extension of the Western Interstate Commission for Higher Education (WICHE). The WCET Annual Conference brings together higher education leaders and professionals to discuss educational technology and distance learning trends.

    Archer will be attending this conference! Remember to stop by and say hello.

    When: October 14-16, 2026

    Where: Minneapolis, MN, at the Marriott Minneapolis City Center

    Website: https://wcet.wiche.edu/events/wcet-2026/ 

    17. AACRAO Conference for Strategic Enrollment Management

    The AACRAO Conference on Strategic Enrollment Management (SEM) brings together enrollment teams from universities, community colleges, and other learning agencies to discuss issues including enrollment declines, knowledge gaps, and financial aid strategies. 

    Archer will be attending and exhibiting at this conference! Remember to stop by and say hello.

    When: November 1-4, 2026

    Where: Baltimore, MD, at the Marriott Baltimore Waterfront

    Website: https://www.aacrao.org/events-training/meetings/sem-conference 

    18. P3-EDU

    Hosted by Georgia Tech, P3-EDU brings together higher education leaders to discuss topics ranging from public-private partnerships to government regulations.

    Archer will be attending this conference! Remember to stop by and say hello.

    When: November 2-4, 2026

    Where: Atlanta, GA, at the Georgia Tech Hotel and Conference Center

    Website: https://p3edu.com/ 

    19. AMA Symposium for the Marketing of Higher Education

    The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is a premier event dedicated to advancing the field of higher education marketing. The 2026 Symposium offers a peer-reviewed program designed to help marketers refine strategies, strengthen institutional reputations, and ensure long-term financial health. Attendees will have the opportunity to engage with peers, share insights, and learn from industry leaders.

    Archer will be attending and exhibiting at this conference! Remember to stop by and say hello.

    When: November 8-11, 2026

    Where: Aurora, CO, at the Gaylord Rockies Resort and Convention Center

    Website: https://www.ama.org/events/conference/2026-ama-symposium-for-the-marketing-of-higher-education/ 

    20. OLC Accelerate

    OLC Accelerate, presented by the Online Learning Consortium (OLC), is devoted to driving quality online learning, advancing best practice guidance, and accelerating innovation in learning for academic leaders, educators, administrators, digital learning professionals, and organizations around the world. Topics include blended learning, research, student engagement, and technology platforms.

    When: November 16-19, 2026

    Where: Orlando, FL

    Website: https://onlinelearningconsortium.org/conferences

    21. UPCEA MEMS Conference

    The UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management. Attendees of the 2026 conference can expect engaging keynote speakers, insightful sessions, and ample networking opportunities.

    Archer will be attending and exhibiting at this higher ed marketing conference! Remember to stop by and say hello.

    When: November 30-December 2, 2026

    Where: Orlando, FL, at Disney’s Coronado Springs Resort

    Website: https://upcea.edu/events/#upcoming 

    Benefits of Attending Higher Education Marketing Conferences

    While some of these higher ed marketing conferences may be costly to attend, the value each event provides can be worth every penny if they help you improve your strategies and performance. 

    Learning About Changes in Marketing for Higher Education

    Higher education has seen drastic changes in the last few years, and it hasn’t been easy to keep up. Two examples are the shifts in the use of artificial intelligence and the different types of students seeking higher education. With new students and new expectations, higher ed professionals have a lot to digest and reimagine. Conferences provide an opportunity to get a wide variety of insights from an open group of people looking to learn, grow, and push the field forward. 

    Innovation and Optimization: Digital Marketing for Higher Education

    To keep your finger on the pulse of higher ed marketing trends, you probably read newsletters and follow thought leaders on social media. But nothing compares to real-life communication and collaboration, especially when it comes to emerging technologies. Outside of the higher ed marketing realm, the digital world is also evolving at an intense speed. With new technology comes new strategies and vice versa. While these new ideas and ways of accomplishing them will eventually become widespread, conferences are where a lot of firsts and big reveals happen, giving attendees a competitive edge.

    Networking With Higher Ed Marketing Peers

    The key to playing a role in pushing the higher ed marketing field forward is connecting with others in the community. Having a set time and place to imagine the future of higher ed with professionals as passionate as you are is a privilege that leads to true collective growth. Some of the most important benefits of attending a higher education marketing conference are getting inspired by leaders, connecting with like-minded colleagues, and building what could be lifelong professional relationships. You never know when a professional connection will pay off, and these conferences are the perfect place to create them. 

    Let Us Know Which Higher Ed Marketing Conferences You’re Attending!

    Archer Education partners with dozens of institutions to help them overcome enrollment challenges using tech-enabled, personalized enrollment marketing and management solutions. We encourage all of our clients to use higher education marketing conference opportunities to find ways to supplement their existing strategies. If you’ll be at any of the conferences Archer is attending, drop us a line and let’s schedule a time to chat!

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  • Why Confusing Your CMS with an LMS Could Be Undermining Your Learning Strategy

    Why Confusing Your CMS with an LMS Could Be Undermining Your Learning Strategy

    Understanding the differences between content and learning management drives smarter technology decisions

    In the 18th century, Benjamin Franklin wore many hats—publisher, printer, editor, and bookseller—all under one roof. While effective in his time, that all-in-one model doesn’t scale for modern learning organizations trying to serve thousands of users.

    When organizations set out to deliver learning at scale, it’s not uncommon for them to treat content management and learning management as interchangeable—expecting a single tool to do it all. At their core, though, content management systems (CMS) and learning management systems (LMS) serve complementary but unique purposes. Understanding the difference—and knowing where each excels—is critical for any organization building digital learning experiences. 

    When used together with clear intent, CMS and LMS platforms can deliver flexible, scalable, and effective learning experiences. But when one platform is forced to do it all, the result is usually a brittle, inefficient system that frustrates both authors and learners. 

    CMS vs. LMS: What’s the Difference and Why It Matters

    Let’s return to Franklin’s shop for a moment to draw a useful distinction. In today’s terms, a CMS behaves like a print publisher, responsible for developing, editing, organizing, and packaging content so it’s accurate, consistent, and ready for release. The LMS, by contrast, functions like the bookseller—organizing what’s available, making it accessible to the right readers at the right time, and acting on insights into customer preferences and engagement.

    CMS tools like Drupal, WordPress, Contentful, HubSpot, or other custom-built CMS platforms are optimized for flexibility and scale. They provide rich authoring tools, editorial workflows, asset management, metadata tagging, and content reuse across multiple contexts. 

    Meanwhile, an LMS is all about delivering structured learning experiences. Platforms like Canvas, Moodle, Open EdX, or Blackboard handle learner enrollment, grading, progress tracking, assessments, credentialing, and reporting. They provide the infrastructure needed to manage access, monitor performance, and support compliance. 

    To see the differences more clearly, here’s how CMS and LMS platforms typically compare.

    🟢 = Core strength of the platform.  

    🔶 = Supported, but not a standout feature. 

    🟥 = Not supported, or very limited.

    • Content authoring

      CMS: 🟢 LMS: 🔶 

      CMS tools are built for structured, reusable authoring. These features have improved in LMS in the last decade.

    • User management

      CMS: 🟥 LMS: 🟢

      LMS platforms manage learners, roles, and enrollment, especially important for data privacy and security. The user model of CMS is not as robust. 

    • Grading & assessments

      CMS: 🟥 LMS: 🟢

      This is a core LMS function, and isn’t found in CMS. 

    • Content reuse across courses

      CMS: 🟢 LMS: 🔶

      CMS excels at modular content management. Some LMS offer this, but it is difficult to manage with a large number of courses and authors.

    • Metadata & tagging

      CMS: 🟢 LMS: 🔶

      Essential in CMS for search, personalization, and localization, less common in LMS.

    • Publishing control

      CMS: 🟢 LMS: 🔶

      CMS supports editorial workflows, staging, and versioning much better than LMS, which are just starting to implement similar features.

    • Learner reporting

      CMS: 🟥 LMS: 🟢

      LMS enables analytics, tracking, and issuing badgers or certificates of completion. CMS may only offer analytics of user browsing.

    Where Overlap Works—and Where It Creates Headaches

    To be clear: CMS and LMS platforms don’t need to live in silos. In fact, some overlap is useful. For example, instructional designers and content teams can collaborate using CMS tools to create learning modules that seamlessly integrate into the LMS. Additionally, content hosted in a CMS—such as articles, videos, or infographics—can be linked to or embedded within courses published in a LMS to enrich the learning experience without requiring those materials to be rebuilt. A CMS can also support extended learning paths by providing pre- or post-course materials that complement formal LMS-based courses.

    However, confusion arises when organizations try to overextend the capabilities of one platform. Attempting to manage class rosters, learner and instructor roles, or assessments through a CMS often demands custom development and workarounds that don’t scale well. Conversely, relying on an LMS to handle libraries of content across multiple programs can lead to duplicated content, outdated materials, and limited search or tagging functionality. Poor integration creates confusion, slows updates, and frustrates both content authors, instructors, and learners.

    Asking the Right Questions to Guide Your CMS-LMS Strategy

    As your organization assesses how to deliver learning content effectively, start by asking a few key questions: 

    • Who creates content—and how is it reviewed, updated, and approved?
    • Who owns the end-to-end learner experience—and how do our systems support that ownership?
    • Where do content workflows break down between teams?
    • What content needs to be updated frequently, reused, or personalized?
    • How is content reused across programs, audiences, or delivery modes?
    • What happens when course content needs to scale or change quickly? 

    These questions can expose gaps in your creation and delivery processes. Addressing them requires making informed decisions about which platforms to use, how to integrate them, and where to invest in custom development or process change. This process requires close collaboration between learning experience designers, software developers, and product owners. 

    Your Learning Ecosystem Deserves More Than a One-Tool Solution

    CMS and LMS platforms are powerful tools—but they’re not interchangeable. Treating them as such leads to frustration, inefficiencies, bad user experience, and poor learner outcomes. To build adaptable, meaningful learning experiences, start with a solid mental model: the CMS is your content warehouse; the LMS is your delivery mechanism.

    From there, invest in strategic planning, select the right tools for the right tasks, customize with care, and collaborate with partners like us who understand the full learning ecosystem. After all, even Franklin, for all his talents, had to grow beyond a single-room shop. Don’t force one tool to do it all. Ready to future-proof your learning environment? Partner with us to craft a scalable, strategic CMS-LMS model that empowers your team and transforms outcomes.

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  • The Impact of Data on Annual Giving Strategy

    The Impact of Data on Annual Giving Strategy

    A Conversation With West Virginia University Foundation’s Kristen Shipp

    Special thanks: It’s a privilege to support West Virginia University (WVU) Foundation’s annual giving outreach and big tent Giving Day Initiative. For almost 10 years, the WVU Day of Giving has relied on the ScaleFunder platform to power its campaign, leading to record-breaking success and a huge positive impact throughout the WVU community. The Foundation has also used the RNL360 report to establish a starting point for the strategic planning, link their wide-reaching fundraising efforts to major donations, and identify actions that can be implemented right away to boost the performance of their annual giving program.

    Our work in the advancement and nonprofit space feels pretty unsettled these days. There’s no shortage of uncertainty and daily headlines that often add to the confusion and concern. Navigating the distractions is hard and can be exhausting.

    What helps cut through the noise and keeps us focused on the work at hand? Our answer is data. Specifically, our RNL360 analytics report has proven to be an invaluable resource. Maybe it’s strange to think of data as a friend, but it can be a source of comfort, creating a little calm and providing clarity and guidance as we do our best to deliver for the people and communities we serve.

    We developed the RNL360 to illustrate historic and current giving trends. The report highlights metrics you would expect, including donor retention, consistency, path to major giving, and behaviors by generation. It offers important context for leaders and stakeholders, especially those new to or outside the advancement field. Insights from the analysis help shape our work with client partners. Whether it’s development of the fiscal year plan, segmentation, revisiting ask arrays or identifying priority donors for higher touch outreach. The “readout” also brings colleagues from across campus together for a better understanding of the general fundraising landscape and relevant, institution-specific trends.

    Focus on what’s actionable

    Kristin Shipp, West Virginia University Foundation
    Kristin Shipp

    At a time when resources are stretched and the stakes are high, RNL360 is used to inform both strategic planning and practical execution—it’s designed to provide specific takeaways and identify donors who should be prioritized.

    We just wrapped up a report with our partners at West Virginia University Foundation (WVUF). We learned a lot, and asked Kristen Shipp, the Foundation’s executive director of annual giving, to weigh in and share her valuable perspective.

    Success in bringing (and keeping) new donors on board

    WVUF’s count of 1,745 new alumni donors last fiscal year was well ahead of the benchmark group and the Foundation also received first-time gifts from an impressive count of more than 5,000 family and friends.

    Q: As you think about acquisition, what’s working for you? What are the campaigns or messages that actually convert?

    Kristen Shipp: WVU Day of Giving has been one of the key drivers in acquiring new donors. Each participating group is highly engaged on social media and takes full advantage of the challenges to inspire alumni and friends to give. Another effective strategy is peer-to-peer fundraising, which allows individuals to promote specific initiatives within their own networks, creating a more personal and powerful connection to the cause.

    Q: How are you approaching stewardship with new donors?

    KS: Our donor engagement team leads first-time donor stewardship by sending personalized messages through ThankView. This has been an effective stewardship strategy that has helped us strengthen donor retention. Overall rates have improved since our last RNL360, and retention among new alumni donors is up more than ten points.

    Median gifts on the rise

    We know that while younger generations are philanthropic, and many have capacity to make bigger gifts, most are directing their philanthropy elsewhere—giving to other causes and charities. WVUF has increased median gift amounts across all generations.

    Q: Are there one or two strategies you’ve found successful in driving movement with gift amounts? Any that are especially effective with younger generations?

    RNL 360 BenchmarkRNL 360 Benchmark

    KS: While the area of greatest need will always remain a priority, we also strive to provide opportunities throughout the year for alumni and donors to give to areas that align with their personal interests. Through our recent alumni survey, fielded by RNL, we learned that many are particularly interested in supporting mental health services, the student emergency fund, and initiatives that assist first-generation students. These priorities are featured in WVU Day of Giving, and we also leverage crowdfunding and peer-to-peer fundraising to raise awareness and support for these important areas.

    Practical, real-world application

     Alumni Donors  Alumni Donors
    Loyal donors = At least five years of consecutive giving.
    New donors = No gift history or no giving in the last decade.

    Q: Can you share a couple of specific ways that you are using the RNL360 outputs? Is the data helpful across teams and departments?

    KS: Through RNL360, we learned that in FY25, 44% of our individual donors were alumni. This reinforces the importance of developing audience-focused strategies for our annual giving campaigns to ensure our messaging resonates with both alumni and non-alumni donors. Another helpful insight was the number of new alumni donors—only 30% were graduates from the last decade. This highlights the need to better connect recent graduates with causes they’re passionate about and to engage them through the communication channels they prefer.

    Keeping the faith and focus

    Q: Circling back to the unsettling times…you’ve experienced a lot of change at WVU and the Foundation. What helps you reduce the noise and stay focused? Anything professionally or personally that helps keep you positive and motivated?

    KS: There have been many changes at WVU and the WVU Foundation, but with change comes new opportunity. I feel incredibly fortunate to be expanding the Annual Giving team by welcoming new staff members. It’s exciting to build a team that shares the same vision, drive, and passion—and to have fun together along the way. I like to keep things light and engaging, so whenever the moment allows, you’ll probably catch me sharing a funny movie quote or GIF with my teammates.

    Ready to increase engagement with your donors?

    Webinar: Starting at the Source: A Look into Data-Driven Paths to Donor GrowthWebinar: Starting at the Source: A Look into Data-Driven Paths to Donor Growth

    Reach out to us today, and we’ll set up a time to discuss your best fundraising strategies. Our strategists can discuss how to optimize your fundraising strategies with the right data, how you can have a great Giving Day, and much more.

    Or watch our webinar, Starting at the Source: A Look into Data-Driven Paths to Donor Growth, where we dive into more detail on insights we’ve learned from an analysis of more than six million cohort records.

    Talk with our fundraising experts

    Let’s talk about how you can increase donor engagement and strengthen your donor pipeline. Ask for a free consultation with our experts.

    Schedule consultation

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  • What’s in the new Office for Students strategy?

    What’s in the new Office for Students strategy?

    The Office for Students began a consultation process on its 2025-30 strategy back in December 2024. Alongside the usual opportunities for written responses there have been a series of “feedback events” promoted specifically to higher education provider staff, FE college staff, and students and student representatives held early in 2025.

    In the past OfS has faced arguably justified criticism for failing to take sector feedback on proposals into account – but we should take heart that there are significant differences between what was originally proposed and what has just been finalised and published.

    Graphic design is our passion

    Most strikingly, we are presented with four new attitudes that we are told will “drive delivery of all our strategic goals in the interest of students” – to hammer the point home individual activities in the “roadmap” are labelled with coloured, hexagonal, markers where “a particular activity will exemplify certain attitudes”. We get:

    • Ambitious for all students from all backgrounds (an upward arrow in a pink hexagon)
    • Collaborative in pursuit of our priorities and in our stewardship of the sector (two stylised hands in the shape of a heart, yellow hexagon)
    • Vigilant about safeguarding public money and student fees (A pound-sign on a teal hexagonal background)
    • Vocal that higher education is a force for good, for individuals, communities and the country (a stylised face and soundwave on a purple hexagon)

    Where things get potentially confusing is that the three broadly unchanged strategic goals – quality (tick, yellow circle), sector resilience (shield, blue circle), student experience and support (someone carrying an iPad, red circle) – are underpinned both by the attitude and the concept of “equality of opportunity” (teal ourobouros arrow). The only change at this conceptual level is that “the wider student interest” is characterised as “experience and support”. Don’t worry – the subsections of these are the same as in the consultations

    Fundamentally, OfS’ design language is giving openness and transparency, with a side order of handholding through what amounts to a little bit of a grab-bag of a list of interventions. The list is pared down from the rather lengthy set of bullet points initially presented, and there are some notable changes.

    Quality

    In the quality section what has been added is an assurance that OfS will do this “in collaboration with students, institutions, and sector experts”, and a commitment to “celebrate and share examples of excellence wherever we find them”. These are of course balanced with the corresponding stick: “Where necessary, we will pursue investigation and enforcement, using the full range of our powers.” This comes alongside clarification that the new quality system would be build on, rather than alongside the TEF.

    What is gone is the Quality Risk Register. An eminently sensible addition to the OfS armoury of risk registers, the vibes from the consultation were that providers were concerned that it might become another arm of regulation rather than a helpful tool for critical reflection

    Also absent from the final strategy is any mention of exploring alignment with European quality standards, which featured in the consultation materials. Similarly, the consultation’s explicit commitment to bring transnational education into the integrated quality model has not been restated – it’s unclear whether this reflects a change in priority or simply different drafting choices.

    Students

    In the section on students, language about consumer rights is significantly softened, with much more on supporting students in understanding their rights and correspondingly less on seeking additional powers to intervene on these issues. Notably absent are the consultation’s specific commitments – the model student contract, plans for case-report publication, and reciprocal intelligence sharing. The roadmap leans heavily into general “empowerment” language rather than concrete regulatory tools. And, for some reason, language on working with the Office for the Independent Adjudicator has disappeared entirely.

    A tweak to language clarifies that OfS are no longer keen to regulate around extra-curricular activity – there will be “non-regulatory” approaches however.

    New here is a commitment to “highlight areas of concern or interest that may not be subject to direct regulation but which students tell us matter to them”. The idea here looks to be that OfS can support institutions to respond proactively working with sector agencies and other partners. It is pleasing to see a commitment to this kind of information sharing (I suspect this is where OIA has ended up) – though a commitment to continue to collect and publish data on the prevalence of sexual misconduct in the draft appears not to have made the final cut.

    Resilience

    The “navigation of an environment of increased financial and strategic risks” has been a key priority of OfS over most of the year since this strategy was published – and what’s welcome here is clearer drafting and a positive commitment to working with providers to improve planning for potential closures, and that OfS will “continue to work with the government to address the gaps in the system that mean that students cannot be adequately protected if their institution can no longer operate”.

    Governance – yes, OfS will not only consider an enhanced focus, it will strengthen its oversight on governance. That’s strategic action right there. Also OfS will “work with government on legislative solutions that would stop the flow of public money when we [OfS, DfE, SLC] have concerns about its intended use.”

    Also scaled back is the consultation’s programmatic approach to governance reform. Where the consultation linked governance capability explicitly to equality and experience outcomes, the final version frames this primarily as assurance and capability support rather than a reform agenda. The shift suggests OfS moving toward a lighter-touch, collaborative posture on governance rather than directive intervention.

    Regulation

    OfS will now “strive to deliver exemplary regulation”, and interestingly the language on data has shifted from securing “modern real-time data” to “embedding the principle collect once, use many times” and a pleasing promise to work with other regulators and agencies to avoid duplication.

    Two other consultation commitments have been quietly downgraded. The explicit language on working with Skills England to develop a shared view of higher education’s role in meeting regional and national skills needs has disappeared – odd given the government’s focus on this agenda. And while the Teaching Excellence Framework remains present, the consultation’s push to make TEF “more routine and more widespread” has been cooled – the final version steps back from any commitments on cadence or coverage.

    What’s missing within the text of the strategy, despite being in the consultation version, are the “I statements” – these are what Debbie McVitty characterised on Wonkhe as:

    intended to describe what achieving its strategic objectives will look and feel like for students, institutions, taxpayers and employers in a clear and accessible way, and are weighted towards students, as the “primary beneficiaries” of the proposed strategy.

    These have been published, but separately and with a few minor revisions. Quite what status they have is unclear:

    The ‘I statements’ are a distillation of our objectives, as set out in our strategy. They are not regulatory tools. We will not track the performance of universities and colleges against them directly.

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  • Pricing strategy: the missing lever in university sustainability

    Pricing strategy: the missing lever in university sustainability

    This blog was kindly authored by Vincenzo Raimo, an international higher education consultant, with analysis from CIL Management Consultants.

    UK universities face an increasingly constrained financial landscape. Across all four nations, domestic undergraduate tuition fees are regulated and have failed to keep pace with rising costs. In England, the cap is currently £9,535 and, following the UK Government’s recent announcement, will rise annually in line with inflation from 2026, with eligibility linked to standards. This modest change does little to reverse years of real-terms decline, leaving much of the UK’s undergraduate teaching provision structurally loss-making. In Wales, fees remain capped at £9,535; in Northern Ireland they are £4,855; and for Scottish-domiciled students studying in Scotland, there are no tuition fees at all.

    In this environment, attention naturally turns to those parts of university income that are unregulated, most notably fees for international students and postgraduate programmes. Master’s fees for home students are unregulated in all four nations, and universities are free to set their own international tuition rates.

    Much of the public debate has focused on the fee levels charged by some higher-ranked universities and the narrative that international students subsidise domestic education and research. While this is certainly true for many institutions, it is far from universal.

    Once scholarships, discounts, agent commissions and other costs of acquisition are deducted, the margins on international student recruitment can be modest, and sometimes non-existent. For a growing number of institutions, particularly those struggling to fill domestic places, international recruitment at low net revenue levels has become a way of keeping the lights on. Better, in some cases, to have some income to cover fixed costs than none at all.

    But this is not a sustainable strategy. If international recruitment is to continue underpinning the financial viability of UK universities, much greater attention needs to be paid to pricing strategy.

    The price–profit relationship

    CIL Management Consultants recently analysed how UK universities can use pricing more strategically to support growth and profitability. Their work highlights just how powerful pricing can be as a financial lever compared with more commonly pursued strategies such as chasing volume or cutting costs.

    Their analysis included an illustrative calculation based on a scenario where a university charges tuition fees of £25,000 per international student, enrols 50 students on the course, and incurs a cost of acquisition of £4,000 per student (including scholarships, discounts and agent commissions).

    Under this model, a 5% increase in tuition fees would generate around a 6% uplift in profit, outpacing the gains from a 5% rise in enrolments (around 5%) or a 5% reduction in acquisition costs (around 1%). In other words, price is the strongest profit lever available to universities.

    Despite this, most institutions have historically set their international and postgraduate fees through incremental adjustments or by reference to competitors’ published fees, often without examining what those institutions actually charge in practice, and with little systematic consideration of how those fees influence volume, cost, and overall margin.

    Understanding the margin challenge

    CIL’s work also reinforces what many sector leaders already know: margins are being squeezed from all directions.

    • Capped domestic fees leave undergraduate teaching structurally loss-making for many institutions.
    • Rising operational costs, particularly staff, energy, and estates, continue to erode surpluses.
    • High fixed cost bases limit flexibility, with cuts risking reductions in quality or capacity.

    In this context, the international market has become the pressure valve. But unless pricing is managed strategically, even international markets will fail to deliver the surpluses universities depend upon.

    Three levers for strategic pricing

    CIL identify three main levers universities can use to improve pricing power and strengthen their financial position:

    1. Premium to domestic tuition fees: establishing deliberate price differentials that reflect a university’s strategic positioning, course value, and market dynamics. Currently, most universities operate with only a few broad fee bands, typically with humanities and much of the social sciences in the lowest band, lab-based subjects higher, and business or MBA programmes at the top.

      A true pricing strategy would be far more nuanced. It would use evidence on student demand, graduate outcomes, and perceived market value to differentiate pricing across and within disciplines, rather than relying on legacy bands. Some programmes could justifiably command greater premiums; others might need lower pricing to maintain competitiveness or support diversity.

    2. Cost of acquisition: developing clear internal pricing rules to manage scholarships, discounts, and agent commissions. For many institutions, these often-hidden costs now absorb a significant share of international tuition income. Transparent frameworks for managing these levers are essential to protect margins.
    3. Responsive pricing: using dynamic adjustments during the application and enrolment cycle to optimise both numbers and yield. This approach, widely used in other sectors, allows universities to flex pricing and incentives in response to market performance, course capacity, and demand signals.

    When applied together, these levers can transform a reactive pricing approach into a proactive, strategic tool for sustainability.

    From volume to value

    The sector’s dominant mindset has too often been volume-driven: more international students, more income. Yet volume without margin is a dangerous illusion of success. CIL’s analysis reminds us that an overreliance on high-volume, low-margin recruitment can rapidly undermine financial resilience, particularly when acquisition costs are rising.

    Strategic pricing, by contrast, focuses on value, identifying where universities can sustain premiums, where scholarships genuinely drive conversion, and where cost reductions can be achieved without compromising quality or reputation.

    This is not simply a commercial exercise. It’s about ensuring that the financial model underpinning UK higher education remains viable enough to support teaching, research, and public value in the long term.

    Making pricing strategic

    For universities, developing a coherent pricing strategy means integrating finance, recruitment, marketing, and academic planning functions around shared objectives. It also means looking across all offerings to ensure fee levels reflect the real value, demand, and cost to deliver each programme.

    Above all, it requires cultural change. Pricing cannot be left to annual cycles of incremental uplifts or reactive discounts. It needs to become a core component of institutional strategy linked to brand, market position, and mission.

    Pricing for purpose and sustainability

    Price should not be treated as a purely commercial consideration or an uncomfortable topic best left to finance teams. It is a strategic tool that, when used intelligently, can help universities balance their academic mission with financial sustainability.

    A well-designed pricing strategy can sustain access by ensuring that scholarships and discounts are targeted where they make the greatest difference; it can maintain quality by protecting the resources needed to deliver excellent teaching and research; and it can enable innovation by generating the headroom for new programmes, partnerships and investment.

    Reframing price as part of a university’s purpose, rather than as an administrative exercise or a market reaction, allows institutions to align financial decisions with their educational and societal goals. It invites governing bodies and senior leaders to ask not just what can the market bear, but what price best reflects the value we deliver, the students we want to attract, and the impact we want to have?

    If the UK sector is to thrive amid constrained funding and rising costs, it must learn to price with both principle and precision. Getting price right is not about maximising income; it is about ensuring that universities remain able to deliver their mission sustainably for the long term.

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