Tag: Student Engagement

  • Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

    Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers

    Higher Education Speakers of InsightsEDU

    Meet the thought leaders shaping the future of higher education at InsightsEDU 2025! Taking place from February 12-14, 2025 in New Orleans, LA, this conference brings together expert voices in higher education marketing, enrollment management, and leadership to discuss the evolution of today’s Modern Learner. This year, explore the future of higher education in 38+ sessions, where our speakers will share their vast expertise and unique perspectives. From higher education leaders to enrollment professionals, these speakers are vital to the InsightsEDU experience and are ready to equip you with insights to thrive in a new era of learning.

    The lineup of featured speakers for InsightsEDU 2025 is still growing—stay tuned for exciting new announcements! Below are the confirmed featured speakers as of November 7, 2024.

    Gregory Clayton

    President of Enrollment Management Services at EducationDynamics
    With over 30 years of experience in the higher education space, Greg brings valuable expertise in enrollment management and performance marketing. As President of Enrollment Management Services at EducationDynamics, he leads a comprehensive team offering agency marketing, enrollment services, strategic consulting, and research, all tailored to the higher ed sector. His leadership and career position him as a visionary strategist, equipped to offer insightful commentary on the higher education landscape and enrollment solutions. Join his session to learn more about how to better serve the Modern Learner and implement strategies that drive institutional success.

    Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

    Wendy Colby

    Wendy Colby

    Vice President and Associate Provost for Boston University Virtual (BU Virtual)
    Throughout her career, Wendy has distinguished herself as a leader in online learning and enhancing the student experience. At BU Virtual, she focuses on delivering educational and technological excellence, positioning the program as a model of high-quality online education. Wendy’s commitment to advancing digital learning solutions ensures that students receive an exceptional learning experience. With extensive expertise in strategic leadership and global engagement, Wendy brings invaluable insights to InsightsEDU, where she will speak on best practices for collaborative strategies that optimize institutional success.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Roy Daiany

    Director, Education & Careers at Google
    With over 15 years of experience, Roy Daiany leads Google’s national team of education advertising strategists, partnering with top universities and EdTech companies to drive growth. A champion of technology-driven marketing, Roy will share valuable insights in his upcoming session, drawing on Google’s data to highlight key areas for optimizing student outreach and exploring innovative advertising practices.

    Session: Emerging Trends and Priorities for Higher Education

    Brent Fitch

    President of Rocky Mountain College of Art and Design
    Brent’s extensive career and leadership in higher education provide invaluable perspectives for InsightsEDU 2025. As President of Rocky Mountain College of Art and Design, he has played an instrumental role in shaping strategies that optimize student engagement. With a proven track record in developing innovative programs that enhance faculty, employee, and student outcomes, his strategic leadership offers InsightsEDU attendees exclusive access to tried and true best practices within higher education. Learn from Brent to gain a deeper understanding of how to navigate institutional challenges and embrace new strategies for ongoing success.

    Session: The Era of the Modern Learner: Redefining Higher Education

    Andrew Fleischer


    Head of Industry, Education at Google
    As Head of Industry for Education at Google, Andrew Fleischer leads a team dedicated to transforming how institutions and EdTech companies approach enrollment and brand positioning. With a background spanning strategic roles in Google’s App and Retail sectors, Andrew brings expertise in using data-driven advertising to address complex business goals. In his session at InsightsEDU 2024, Andrew will explore Google’s latest insights on the role of AI in higher education and share valuable strategies to navigate the evolving student journey.

    Session: Emerging Trends and Priorities for Higher Education

    Stephen Horn

    Chief Marketing Officer at The College of Health Care Professions (CHCP)
    Stephen Horn is an award-winning marketer known for his inventive strategies that drive growth and expand market share. With a strong background in brand-building and nurturing marketing talent, Steve has a proven track record of success. As Chief Marketing Officer for CHCP in Houston, his role has been critical to program success. InsightsEDU attendees can anticipate gaining valuable insights into effective strategies for enhancing student engagement and aligning marketing with cross-functional departments.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Dr. Melik Khoury

    Dr. Melik Khoury

    President of Unity Environment University
    Gain fresh insights and practical strategies for engaging Modern Learners with Dr. Melik Khoury, a pivotal leader in higher education. As President of Unity Environmental University, Dr. Khoury prioritizes student success and has spearheaded transformative initiatives to increase enrollment and retention. His commitment to affordability, accessibility, and flexibility are paramount to the university’s enduring success. Dr. Khoury’s tenure at Unity Environmental University has established him as an innovative and adaptable leader, making him an ideal expert to address today’s new era of learning and the unique needs of Modern Learners.

    Session: The Era of the Modern Learner: Redefining Higher Education

    Dr. Andy Miller

    Senior VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University
    Andy Miller, PhD, brings a wealth of experience to InsightsEDU 2025. In his role as Sr. VP of Strategic Enrollment & Partnerships at Indiana Wesleyan University, Andy oversees enrollment and partnership initiatives, serving over 12,000 students. With expertise in building cross-industry partnerships and creating training pathways for adult learners to meet workforce demands, Andy is a pivotal leader in the field.

    Session: Bridging the Gap: Aligning Marketing & Enrollment Management for Success

    Dr. Joe Sallustio

    Dr. Joe Sallustio

    Vice President of Industry Engagement at Ellucian & Cofounder The EdUp Experience Podcast
    Dr. Joe Sallustio is a leading authority within the higher ed sector, recognized for his expertise in operations, finance, and academics. With over 20 years of experience, he has led teams across various institutional functions, including marketing, enrollment, finance, and student services, equipping him with the skills to successfully navigate the modern landscape of higher education. Dr. Sallustio leverages his extensive knowledge as co-founder and host of The EdUp Experience, a podcast that explores timely topics in the higher ed industry. Join his session to learn more about innovative strategies for addressing challenges and uncovering opportunities for student success amid changing times.

    Sessions: The Era of the Modern Learner: Redefining Higher Education

    Katie Tomlinson

    Katie Tomlinson

    Senior Director of Analytics and Business Intelligence at EducationDynamics
    Prepare to unlock insights with Katie Tomlinson. As the Senior Director of Analytics and Business Intelligence, Katie expertly manages data and reporting, uncovering key trends to support EducationDynamics in delivering data-driven solutions for the higher ed community. Learn from her as she discusses findings from EducationDynamics’ latest report, where attendees will gain a deeper understanding of the evolving learning environment and the significant factors that influence Modern Learners’ educational choices.

    Session: The Evolving Expectations of the Modern Learner: How Institutions Can Adapt and Thrive

    Engage with the Leaders Shaping Higher Education

    InsightsEDU 2025 promises to be another impactful conference, offering a forum for thought leadership, best practices, and meaningful networking among higher education professionals. This conference unites industry leaders and institutions to explore the key challenges and exciting opportunities facing the higher ed sector today. Taking place in early 2025, InsightsEDU is the perfect change to gain insights that will strengthen your institution’s foundation for the year ahead and beyond. Don’t miss out–Register today to secure your spot.

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  • Student Engagement in Higher Education

    Student Engagement in Higher Education

    How to Deliver a Personalized Experience Throughout the Student Journey

    Imagine this: a prospective student fills out a request for information on your website, sharing personal details like their program of interest, transfer status, and intended start date. What happens next? Too often, the response is a generic email or text urging them to apply. Then, perhaps unsurprisingly, many institutions see declining contact rates and applications. 

    Delivering an engaging, personalized experience — at scale, across programs, and from the very first interaction — is no small feat. But it’s also essential in today’s competitive higher education landscape. While complex communication plans and sophisticated automation tools play a role, sometimes the simplest approach can make the biggest difference: Asking the right questions.

    Focusing on the right questions can strengthen student relationships, increase lead-to-application rates, and even drive application-to-enrollment success, helping institutions connect personally with students and boost engagement at every stage of their journey.

    What Is Student Engagement in Higher Ed? 

    Before we can start asking students questions, we must first ask ourselves an obvious question: What is student engagement? 

    Engagement rates are metrics that show how actively involved your audience is with your content. By tracking specific metrics, your institution can analyze the effectiveness of your marketing campaigns. You should track the number of people who interact with your follow-up communications: whether they open, click, respond to, or visit a website.

    Every interaction a prospective student has with your institution’s website, social media posts, texts or emails, and other digital content generates data that you can use to capture information about leads (prospective students) and better understand and optimize future marketing efforts

    Tracking and analyzing “clicks” can tell you:

    At Archer, we’ve seen clients have 44% higher application-to-start rates and 33% higher application rates when prospective students engage with an institution’s post-inquiry communication. This makes for an efficient use of resources, as you’ve already generated the inquiry. A bump in conversion rates can go a long way in stretching a limited budget. 

    One Simple Thing You Can Do to Increase Student Engagement

    Imagine you have the opportunity to meet with every prospective student in person for coffee. What would you do? How would you engage with them? You’d probably begin to build rapport by asking them lots of questions. 

    A digital meetup should be treated no differently than an in-person engagement. “Digital” is simply another method of communication. Granted, you’re not able to sit at your computer and chat online with every prospect, but in terms of how to interact and build student engagement, you should think of it the same way: as a two-way conversation. 

    Simply put, stop talking at prospective students and start communicating with them.

    As much as you’re tempted to begin by telling them how great your school and program are, it’s best to first understand where a student is coming from and what they’re looking for.

    At Archer, our team and our proprietary end-to-end student support solution — called Onward — are available to students 24/7. Built exclusively for the student journey, Onward collects and analyzes data on digital student engagement and optimizes digital student communication with a goal of increasing post-inquiry engagement. It has taught us a lot.  

    We’ve found that one of the most impactful things we can do in our follow-up communication with students to boost engagement rates — at any stage of the student lifecycle — is to ask questions. Indeed, in follow-up exchanges where we ask students specific questions (and provide an option to answer directly in that communication), we see click-through rates 42% higher than average.

    It’s Not Too Late to Start Asking Questions 

    Even if you’ve already missed a key opportunity to ask questions of new prospects, circling back to get to know them better at any point in their student journey can have an impact.

    Working with our partner Peru State College, we started sending a “What’s holding you back?” email to prospective students who weren’t taking the next step forward. The email not only asked “What’s holding you back from enrolling with us?” but also let the recipient click on an answer. For that email, we saw an average open rate of 16% — which doesn’t look too impressive until you consider these prospects had stopped engaging — and, more importantly, an average 33% click-through rate (with a majority of clicks leading to “apply now” pages). Not only did the email help the college reconnect with “lost” students, but we learned how to better connect with unconverted prospects going forward.

    The email allowed us to determine who was stopping out and why.

    • The top reason for not moving forward was related to finances (35%).
    • More than 20% of prospective students had enrolled elsewhere.
    • 5% said they weren’t ready to enroll yet but wanted to attend in the future.

    These insights informed our follow-up digital communication, as well as our one-on-one admissions team follow-up. As a result, we reengaged with a meaningful percentage of stopped-out prospects by understanding some of their challenges and following up with relevant information. Moreover, 20% of this audience took action by clicking to start or finish their application and/or call an admissions rep.

    Student Engagement Strategies for Every Higher Ed Stage 

    We used this same engagement strategy for first-time students enrolled in Peru State College’s online programs. Before we could view information in our partner’s learning management system to see if students were showing up for class or turning in assignments — leading indicators of student success — we wanted to check in with these new students directly to ask how their first week was going. The email asked, “How are you feeling about your first week?”

    This email had an average open rate of 71% and an average click-through rate (CTR) of 31%.

    Using a similar email, Archer helped another partner intervene to help 14 students who had indicated they weren’t having the best first-week experience. By asking follow-up questions to learn what wasn’t working for them, and forwarding that information to our admissions team, we were able to connect those students with a success coach at the university.

    Optimize Student Engagement at Your Higher Education Institution 

    Higher-ed marketers and enrollment professionals know from experience that the success of every student is important to an institution’s long-term success. Providing a more personalized and engaging student experience can have a positive impact on enrollment growth and student retention. 

    It’s time for you to start having meaningful digital conversations that make an impact. 

    While Archer Education uses Onward, our easily scalable end-to-end student support solution, to deliver personalized communication and tailored post-inquiry follow-up 24/7, you don’t need a sophisticated lead nurturing tool to improve your student engagement strategies. Simply start asking questions in your communication with students and provide them with an easy way to respond. 

    Want to learn more about how to modernize your student experience and increase enrollment and retention rates with Archer’s Onward student support solution? Reach out to us and learn more today.

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    Angie Mohr

    Director of Marketing & Communications

    Angie Mohr is the senior vice president of student engagement at Archer Education. With a background in marketing, communications, and CRM and marketing automation, she has over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and life cycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in their student journey.

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  • Key Findings from the 2025 Landscape of Higher Education Report  

    Key Findings from the 2025 Landscape of Higher Education Report  

    As higher education navigates demographic shifts, new technologies, and economic challenges, institutions face a complex landscape when optimizing enrollment and meeting the evolving needs of students. The 2025 Landscape of Higher Education Report provides actionable insights that empower educational leaders to improve learning pathways and better serve the Modern Learner.

    Challenges such as the rising education costs have led to increased scrutiny of a college degree’s value, with only 47% of Americans considering it worthwhile without loans. When loans are involved, this number drops to 22%, underscoring the imperative for institutions to adapt to more cost-effective pathways.

    The 2025 Report offers a future-oriented outlook, equipping institutions with data to address gaps and better understand the evolving profile of the Modern Learner. Themes include shifting student preferences, an increased emphasis on career-aligned programs, and the need for more flexible learning pathways. In this article, explore six key findings that are molding students’ educational journeys and how these trends can enable education leaders to adapt.

    Finding #1: Flexible Pathways Drive Enrollment Growth 

    Spring 2024 saw a 2.5% increase in undergraduate enrollment, particularly within community colleges, public institutions, and associate degree-granting baccalaureate institutions (PABs). Graduate programs also saw enrollment increases, with a 3% rise. The highest areas of growth occurred among private, for-profit four-year institutions. These trends indicate a growing demand for flexible learning pathways that accommodate different student preferences and career aspirations.

    The age profile of part-time students has shifted as well, with the median age of part-time undergraduate students decreasing by nearly 2% across all sectors since Spring 2020. The shift was most pronounced at public two-year institutions, which saw a 4.2% decrease, and private accredited bachelor’s programs, which experienced a 2.8% decrease. As the age of part-time students continues to trend younger, it reaffirms that age is no longer a reliable predictor of learning modality. Furthermore, these shifting demographics emphasize the importance of embracing a Unified Enrollment Strategy that engages with Modern Learners based on their preferences and behaviors to meet them where they are with the right message, in the right place at the right time.

    Finding #2: Modern Learners are Prioritizing Practical Skills and Career Outcomes

    The emphasis on practical skills and career-readiness is reshaping Modern Learners’ educational preferences. With nearly half of Americans questioning the value of a traditional college degree, the demand for flexible, affordable, and industry-aligned options is growing rapidly. Apprenticeships have emerged as an appealing pathway for Modern Learners, offering paid opportunities for hands-on learning and gaining practical skills without the burden of taking on additional debt. 

    Over the past decade, the number of apprenticeships in the U.S. has more than doubled, from approximately 317,000 to 640,000. Sectors such as Construction and Public Administration have led this growth with 34.5% and 22.4% increases, respectively. High-growth fields like Healthcare, Finance, and Technical Services present additional opportunities for expanding apprenticeship programs, aligning well with workforce demands and students’ increasing preference for practical, job-ready experience.  

    Despite apprenticeships’ increasing appeal, accessibility poses a challenge. While 75% find apprenticeships appealing, only 29% find them accessible. Geographic location, program availability, and a lack of awareness remain barriers that can prevent students from participating. Institutions can remove these barriers through strategic partnerships with industry leaders to expand opportunities, integrate practical skill-building in program curriculums, and market available programs to raise awareness. These efforts not only meet the demands of Modern Learners by providing them with relevant skills, but also enable employers to recruit qualified candidates, making apprenticeships valuable for both higher education and the economy.

    Finding #3: Student Demand for Alternative Credentials Continues to Rise 

    Much like apprenticeships, the rising demand for alternative credentials like certificates further underscores the shifting preference towards more flexible and affordable learning pathways. As students continue to seek programs that offer practical skills and immediate benefits for their careers, certificates have increasingly become an attractive alternative to traditional degree paths. With the cost of higher education on the rise, Modern Learners are turning to certificate programs as a focused and affordable way to gain relevant skills for their desired career industries.

    Spring 2024 saw significant growth in certificate enrollments, with graduate programs seeing a nearly 10% increase and undergraduate certificates growing by nearly 4%. This growth reinforces that Modern Learners are increasingly prioritizing education opportunities that yield a high return-on-investment. Institutions can capitalize on this interest by expanding certificate offerings and making them more accessible to students through diverse modalities, competitive pricing, and aligning programs with job demands.  

    Finding #4: Dual Enrollment Programs Gain Momentum Among High School Students

    Dual Enrollment programs are becoming increasingly popular pathways, as more young learners seek flexible avenues for higher education. The popularity of these programs aligns with the growing trend of younger students engaging in part-time studies, demonstrating a trend towards more adaptable educational modalities. Dual enrollment has increased over 10% over the last year alone, adding approximately 100,000 students and accounting for nearly 28.1% of undergraduate enrollment increases. This growth presents a crucial opportunity for institutions to leverage this interest as they develop enrollment strategies going into 2025.

    Finding #5: The Some College, No Credential (SCNC) Population Presents a Growing Opportunity for Re-Engagement

    The Some College, No Credential (SCNC) population, now at 36.8 million and growing by 2.9% from the previous year, represents a significant opportunity for enrollment growth. With re-enrollment rising by 9.1% in the 2022-2023 academic year, institutions have a chance to attract students who left before completing their degrees.

    Understanding the educational preferences of SCNC students is key to tailoring outreach and support services. Popular fields of study for this group include Business and Liberal Arts at the bachelor’s level, Liberal Arts and General Studies for associate degrees, and Health professions and Business for undergraduate certificates. These areas indicate a clear demand for programs that offer clear pathways to employment. To effectively engage this population, institutions should focus on building accessible options that allow students to build upon previously earned credits, prioritize transfer credits, and offer support that enables students to advance in their chosen career fields.

    Finding #6: International Student Enrollment Boosts Institutions’ Global Appeal

    The growing population of international students enrolled at U.S. schools presents a valuable opportunity to enhance universities’ presence and grow enrollments.  These students comprise of a significant share of enrollments, particularly in Massachusetts, Hawaii, New York, and California, where they account for 4.5% to 7.8% of the student population. Most undergraduate international students are enrolled within the public sector, underscoring its position to support higher education on a domestic and international scale.

    To maximize the benefits of international student enrollment, institutions should focus on strategies that attract and retain international students while providing support services tailored to their unique needs. By integrating a comprehensive enrollment and student support system with resources like language assistance, housing support, and financial aid, institutions can boost their global appeal, create more culturally diverse campuses, and enhance their enrollment by positioning themselves as a top choice for students worldwide.

    Looking Toward 2025

    The findings from the 2025 Landscape of Higher Education Report demonstrate both the challenges and opportunities shaping the future of higher education.

    As institutions look ahead, the ability to attract and retain students across a range of educational paths requires a holistic approach to enrollment and student support services. By focusing on creating accessible, cost-effective, and relevant learning opportunities, institutions can position themselves for success in 2025 and beyond, while meeting the diverse needs of Modern Learners and driving sustainable enrollment growth.

    For more insights and actionable strategies, download the full 2025 Landscape of Higher Education Report and see how your institution can stay ahead of the curve.

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  • 5 Ways to Advocate for Your Students During The U.S. Election

    5 Ways to Advocate for Your Students During The U.S. Election

    Election Day in the U.S. is just around the corner. On top of carrying multiple academic and employment responsibilities, some students will also be voting for the first time. Others, such as those from marginalized or historically underrepresented populations, may be overwhelmed with what the election results could mean for them. In the lead up to Election Day, a healthy dose of empathy will be essential in ensuring students have a chance to fulfill their civic duty—and the opportunity to consider its consequences.

    Being flexible with due dates, considering students’ wellbeing and ensuring learners are armed with the resources needed to vote are the most important things you can do as Election Day nears. Read on to learn how professors advocated for their students during the 2020 election—and how you can do the same.

    Consider making November 4 and 5 free of assignments (or even classes)

    Exams can cause some students a great deal of stress and anxiety. Lillian Horin, Biological and Biomedical Sciences PhD student at Harvard University, urges educators to keep BIPOC students in mind when scheduling high-stakes tests.

    Consider swapping your exams or problem sets (Psets) with a trip to the ballot box. Jacob Light, Economics PhD student at Stanford University, writes that this simple gesture may allow students to exercise their civic duty.

    Other students like Anna-Sophia Boguraev, Bioengineering PhD student at Harvard Medical School and MIT, say that TAs have the power to amplify student concerns and requests—none of which should be ignored.

    If your assignments can’t wait, build in flexibility and timeliness

    Self-paced learning can allow students to visit the polls and complete coursework at a time that works for them—so says Jesse Fox, Associate Professor of Communication at Ohio State University.

    Election Day can also be a good opportunity to let students catch their breath in your course. Give students a chance to study and review material that they haven’t had a chance to look over, suggests Scott Grunow, Instructor in English and Religious Studies at the University of Illinois at Chicago.

    Should your institutions provide little leeway in your assessment choices, at least incorporate real-time events into your discussions. Derek Bruff, Associate Director, Center for Teaching Excellence at the University of Virginia, notes that relating course content to the election can help students see the value of what they’re learning.

    Real-time political events and policy proposals can make for discipline-specific conversations. This also allows students to apply what they’ve learned in your class to the real world, as Andrea Gomez Cervantes, Assistant Professor in the Department of Sociology at Wake Forest University, proposes.

    Mobilize your students to show up at the polls

    Gen Z students are motivated to vote. In the 2018 midterm elections, the student turnout rate increased by 20 percent compared to the 2014 midterms.1 Ensure students are equipped with the resources to vote as soon as possible, writes Wendy Christensen, Sociology Professor at William Paterson University.

    Similarly, ask students about their voting plans. Consider working with your class to ensure they know where to go on November 5, suggests Margaret Boyle, Associate Professor of Romance Languages and Literatures at Bowdoin College.

    Ensure your voter registration information and resources appeal to all students, regardless of what political party they support. Meghan Novisky, Assistant Professor of Criminology at Cleveland State University, emphasizes the importance of using non-partisan guidelines.

    Some scholars like Sara Wheeler-Smith, Associate Professor of Management at Manhattan College, even plan to offer a grading incentive for visiting the polls.

    Incorporate guest lectures and learn from your colleagues

    Navigating election week with students in mind might be an unfamiliar undertaking. Consider leaning on faculty at your institution for support, writes Heather Mayer, Director of Educational Technology at Everett Community College.

    Some students may be undecided voters, while others may have missed the presidential debates. Incorporate forms of debate in your classroom—with the support of scholars from other institutions, as Yujin Jung, Political Sciences PhD student at the University of Missouri, plans to do.

    Keep in mind the importance of mental and physical health

    Check-ins with students have gained new meaning in the midst of an election. Andrea Kelley, Sociology Professor at the University of Michigan, tends to her students’ socioemotional needs before assigning readings and lectures.

    Election Day can come with a range of emotions for many students. Cate Denial, Distinguished Professor of American History, Chair of the History department, and Director of the Bright Institute at Knox College, removes the expectation for students to pay attention and participate in class.

    References

    1. Thomas, N. et al. (2018). Democracy Counts 2018: Increased Student and Institutional Engagement. Tufts University. https://idhe.tufts.edu/sites/default/files/DemocracyCounts2018.pdf

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  • 10 Strategies to Attract and Enroll the Modern Learner

    10 Strategies to Attract and Enroll the Modern Learner

    As the higher education landscape continues to shift and evolve, the expectations and priorities of today’s students are shifting as well. To stay relevant, institutions are expanding their focus beyond traditional academic models to better meet the needs of a more discerning audience. Modern Learners are no longer bound by age or conventional learning modalities—today’s students are driven by different priorities, presenting a challenge for institutions relying on outdated methods to engage this demographic.  

    With primary motivators including career advancement and the need for flexibility, Modern Learners demand educational opportunities that offer accessibility, transparency and value. They are more selective, especially as the perceived value of a college degree has been questioned amid economic uncertainty. With rising student debt, these learners are looking for programs that provide a clear return on investment—an education that advances their careers while offering flexible options that meet their financial and personal needs. Success lies in striking a balance between value and cost-effectiveness, ensuring students feel seen, supported and equipped for the future. 

    Explore ten essential strategies for higher education institutions to expand their offerings and better engage Modern Learners. From improving strategies to leveraging resources and fostering deeper connections with students, these strategies aim to engage with Modern Learners based on their preferences and behavior rather than demographics by embracing a Unified Enrollment Strategy that fuels sustainable growth. 

    1. Build a Cohesive Brand

    In a competitive landscape where a strong brand is essential, the increasingly selective nature of Modern Learners calls for an institution’s brand to resonate with prospective students.

    Your institution’s brand identity should authentically reflect its values, mission and unique offerings. A compelling brand narrative not only showcases your unique selling proposition (USP), but also serves as an opportunity to connect on a deeper level with potential students, fostering trust and engagement.

    Building a cohesive brand experience involves aligning visual elements, messaging and tone to create consistency across all touchpoints—from your website to social media, emails and beyond. This alignment strengthens students’ understanding of your value proposition, guiding them throughout their journey and ensuring they feel engaged at every stage.

    At EducationDynamics, our in-house Creative team specializes in data-driven brand positioning and strategy. We take the time to understand your institution’s unique strengths and craft creative solutions that support the student journey, from initial discovery to enrollment. Discover how our creative services can help your institution’s brand thrive and successfully engage Modern Learners.

    2. Adopt a Full-Funnel Marketing Approach 

    As Modern Learners increasingly seek personalized learning experiences that align with their needs, institutions need to elevate their marketing strategies to meet their growing expectations. By embracing a full-funnel approach, schools can more effectively engage with students at every stage of their journey, leading to stronger enrollment outcomes.  

    A holistic full-funnel marketing approach not only boosts engagement, but also augments long-term growth by nurturing students from awareness to decision.  As students continue to research more throughout their journey and prioritize personalized content, institutions must adopt comprehensive approaches to effectively reach them.  

    With EducationDynamics’ multi-channel digital marketing expertise, schools can target students across various platforms, ensuring personalized messaging and an engaging experience across every touchpoint. If you want to learn more about how to build a successful full-funnel marketing approach, check out our Full-Funnel Marketing Guide for Higher Education.  

    3. Utilize Market Research to Identify High-Growth Programs 

    To effectively meet the evolving priorities of Modern Learners, institutions must develop programs that align with market trends and career opportunities. Leveraging market research allows schools to refine their offerings and better address students’ shifting needs and expectations. 

    Resources such as EducationDynamics’ eLearning Index Web App, serve as a powerful resource. The Web App, developed by EducationDynamics’ Market Research team, utilizes current National Center for Education Statistics (NCES) data, to showcase an accurate view of the current labor market and relevant trends regarding degree completions. Administrators can use the app’s interactive features to isolate the data by region, modality and program. By providing insights into the highest opportunity programs available for each educational level and a convenient user interface, the eLearning Index Web App tool empowers schools to optimize their program offerings, ensuring that they are offering degrees that are relevant to Modern Learners. Through aligning programs with high-growth career opportunities, institutions can not only boost retention but also empower students with the skills and support they need to thrive in the current job market.

    4. Nurture Leads and Personalize the Journey  

    Modern Learners often research extensively before finalizing their enrollment decision, seeking personalized and relevant information at every stage. Building relationships early and maintaining engagement over time is essential, whether you’re connecting with prospective students for the first time, re-engaging stopped-out students, or reconnecting with dormant inquiries.  

    Effective lead nurturing helps institutions build these relationships through tailored content that addresses the specific needs and interests of each student. Consistent communication guides students through their decision-making journey, ensuring they feel supported. 

    Marketing automation can help streamline these efforts. Through automation of communication workflows, institutions can deliver timely and personalized messaging that resonates with students. This level of personalization and consideration throughout multiple touchpoints in the student journey improves overall engagement and student experiences.  

    At EducationDynamics, our Nurturing Services offer institutions multi-channel engagement, using best-in-class marketing automation technology.  By delivering personalized communications across various platforms, we help schools strengthen connections with students at every stage of their journey.

    5. Provide 24/7 Support with AI Chatbots 

    As institutions seek to attract and enroll the Modern Learner, implementing AI Chatbots serves as a key tool by delivering real-time assistance and tailored responses to common student inquiries. Prospective students frequently encounter obstacles when searching for relevant information during their enrollment journey. With Modern Learners expecting immediate access to information, these challenges can lead to a frustrating experience, potentially impeding their enrollment decision. Employing AI Chatbots can help address this, through instant responses that answer commonly asked questions regarding program details, financial aid and academic support at any time of day. These chatbots not only help manage routine tasks, but they also allow admissions staff to focus on the more complex, high-touch interactions. By incorporating AI Chatbots into your institution’s communication strategy, you enhance student support and ensure that every inquiry receives proper, timely attention.  

    6. Showcase Your Innovative Spirit 

    Standing out amid the competitive higher education landscape is vital for attracting Modern Learners, who seek educational opportunities that align with their evolving needs and aspirations. Today’s students are not merely seeking to fulfill degree requirements; they are looking for an education that resonates with their interests and provides long-term growth opportunities. This is where innovation can play a vital role. By highlighting your university’s unique offerings and distinct culture, you can offer Modern Learners attractive reasons to choose your school, while demonstrating how you are adapting to meet the growing demands of Modern Learners.  

    At EducationDynamics’ Higher Ed Marketing Agency, our team of experts understand the importance of showcasing each institution’s unique selling points and innovative approaches within the higher education space.  Our services are designed to communicate the value of choosing your school, whether it’s through digital campaigns, social media content, or compelling copywriting. We empower you to emphasize your distinct strengths, enabling your institution to foster deeper connections with Modern Learners and guide them towards enrollment.  

    7. Create a Seamless Student Journey 

    The traditional, linear student journey no longer applies to today’s Modern Learners. With various commitments, such as family and work responsibilities, modern students engage with their educational environment in different ways than in years past. As a result, institutions need to adjust how they approach the student journey. By implementing student journey mapping, institutions can better understand the various stages of the student experience and refine it to reduce pain points. 

    EducationDynamics’ student journey mapping process provides institutions with actionable insights to optimize every stage of the student experience, from inquiry to enrollment. The process begins with a comprehensive analysis of your current student recruitment and services, including existing marketing materials, communication technology and student support systems. Using data-driven insights, we then create a visual student journey map that identifies key touch points and opportunities to enhance communication. From there, we develop a communication plan with targeted messaging and content designed to nurture, guide and support students across their enrollment journey. By integrating student journey mapping, institutions can better visualize the Modern Learner’s journey, while meeting their evolving needs.   

    8. Invest in Financial Aid Support 

    Financial aid is among the first pieces of information students seek and often plays a pivotal role in their enrollment decision. Equipping your institution’s advising team with the tools to engage in financial aid conversations early in the student journey is critical to meeting the expectations of Modern Learners and encouraging them to choose your institution over another.  

     EducationDynamics’ Financial Aid Advising services offer personalized support through dedicated coaches who manage student inquiries and provide individualized guidance. This streamlined approach allows your admissions team to focus on key priorities, while ensuring students receive the financial aid support they need. By delivering clear answers and a supportive experience, students are more likely to enroll, resulting in higher enrollment and retention rates. 

    9. Streamline Your CRM and Marketing Data Integration  

    A robust Customer Relationship Management (CRM) system is essential for navigating the Modern Learner’s enrollment journey. By collecting and managing student data, CRMs promote personalized communication that resonates with students. To truly maximize their potential, CRM systems should be optimized through technology integration, data quality assessments and user adoption, ensuring they effectively reach Modern Learners while driving scalable enrollment growth.  

    EducationDynamics recognizes the importance of an integrated CRM system. Our team of integration experts specialize in implementing and maintaining clean, actionable data that supports a cohesive strategy, giving your institution a holistic overview of each student and ensuring your CRM is built for long-term success.   

    10. Optimize Your Enrollment Team  

    As the primary point of contact for prospective students, your enrollment team is one of the most critical investments you can make. The expertise and engagement of your enrollment staff directly influences prospective students’ decisions, making them essential to student success outcomes.   

    At EducationDynamics, we believe in empowering both institutions and students by investing in staff development. Through our The U School platform, institutions can access exclusive 8-week programs designed to equip your team with the skills needed to meet the unique demands of Modern Learners. By strengthening staff training, we help build more effective enrollment pathways, ultimately increasing student engagement, satisfaction and enrollment growth.  

    Empowering Your Institution to Engage Modern Learners

    Attracting and enrolling Modern Learners requires a comprehensive approach that acknowledges their unique needs and preferences. By implementing the ten key strategies outlined in this article, higher education institutions can engage a new demographic of learners while nurturing meaningful connections with students. Embracing innovative solutions like student journey mapping and leveraging available resources allows institutions to transform the student experience. As the higher education environment continues to change and enrollment challenges arise due to shifting economic and demographic factors, institutions who proactively understand and cater to the unique needs of Modern Learners will differentiate themselves from the competition.  As your strategic partner, EDDY is committed to empowering your institution to confidently navigate these challenges while collectively advancing our mission to expand opportunity through education. 

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  • Tips for the Student Journey- Archer Education

    Tips for the Student Journey- Archer Education

    5 Tips for Keeping Students Engaged Throughout the Admissions Process

    In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. 

    Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll. But the modern student’s journey is anything but straightforward — it’s a complex, winding path influenced by numerous digital touchpoints and personalized interactions.

    The health of the enrollment funnel extends beyond mere numbers; it represents the institution’s ability to connect with prospective students through every phase of their decision-making process. With technology reshaping expectations and behaviors, colleges and universities must not only catch the eye of prospective students but also keep them engaged through multiple channels and strategies. 

    This article unpacks key elements of the enrollment and admissions funnel, offering actionable insights and innovative tips to capture and retain students’ attention from their first inquiry through their enrollment stages. As we explore these strategies, you’ll discover the vital role that continuous, tailored engagement plays in transforming interest into activity, setting the stage for a successful educational journey.

    The Modern Student Journey

    Today’s students embark on their educational journeys equipped with a wealth of information and digital tools at their fingertips, making their paths to enrollment more complex and multifaceted than ever before. 

    Complexities and Challenges

    The student journey is far from linear. It involves numerous interactions across various platforms and touchpoints. Each student’s path is unique and influenced by personal, financial, and academic factors. 

    For instance, a modern student, such as a working professional returning to education or a parent seeking to balance family responsibilities with schooling, may have different priorities and use different resources compared to a younger, first-time college student.

    Technology has diversified the ways students gather information, and also how they engage with institutions. Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. During this time, they are continuously evaluating their options and being influenced by each interaction they have with a school’s digital presence.

    Impact of Technology

    The proliferation of digital platforms has dramatically altered the student journey, both for students and institutions, in ways such as the following: 

    Given these technological influences, it is essential for educational institutions to adapt their enrollment strategies to meet the changing behaviors and preferences of modern students. Integrating data analytics, enhancing digital communication channels, and providing personalized experiences are all critical to effectively engaging with prospective students throughout their decision-making journey.

    Understanding the Enrollment Funnel 

    The enrollment and admissions funnel is a foundational concept in higher education marketing that illustrates the progressive stages a student navigates, from awareness through enrollment. The funnel is not just a theoretical model but a practical guide for shaping effective engagement strategies. 

    6 Stages of the Enrollment Funnel

    The enrollment funnel can be divided into several key stages, each requiring specific strategies to move prospective students to the next step:

    A deep understanding and effective management of the enrollment and admissions funnel is crucial for any educational institution aiming to increase its student body. Let’s see how it’s done. 

    How to Keep Students’ Attention Through the Enrollment Funnel

    Maintaining the attention of prospective students throughout their educational journey is crucial for successful enrollment. Here are key strategies to keep students engaged from initial inquiry through enrollment:

    1. Consistent Engagement Across Channels

    Leverage multiple channels to engage with students to ensure your institution remains top of mind. Implement a mix of digital and traditional marketing strategies to reach students where they are most active, such as the following:

    2. Personalization and Differentiation

    Tailor your communications to meet the specific needs and interests of each prospective student, and utilize data from their interactions with your digital content to personalize messages. Strategies to achieve these goals include the following:

    3. Incentives and Urgency

    Create a sense of urgency and motivation by offering incentives that encourage prospective students to take the next step:

    4. Building Relationships

    Foster a sense of community and belonging from the first interaction through forums such as the following:

    5. Continuous Improvement

    Regularly assess and refine your engagement strategies based on feedback and analytics tools and processes:

    It’s Time to Build Out Your Enrollment Funnel 

    The landscape of higher education is competitive, but the enrollment funnel could be your institution’s edge. By engaging prospective students at every stage of their journey with tailored strategies and personalized communications, institutions can significantly enhance their enrollment rates. If you’re ready to elevate your enrollment marketing strategies, Archer Education is here to take you to the next level. Reach out to us, and let us help you create a robust enrollment funnel that not only attracts but also converts prospective students into committed learners.


    John Van Fleet

    John Van Fleet is the Chief Marketing Officer at Archer Education. With more than 20 years of experience in higher ed marketing, John has a continuous track record of successfully supporting institutional growth.

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  • Infographic: What 21,000+ Students Say About Top Hat

    Infographic: What 21,000+ Students Say About Top Hat

    It’s that time: the days are becoming shorter, temperatures are beginning to dip and more importantly, educators and students have returned to the classroom. At Top Hat, we recognize the value of ensuring every student comes to class prepared and excited to learn. We recently surveyed more than 21,000 students who used Top Hat in the Spring 2024 term about the impact our engagement platform and content solutions had on their academic journey. From interactive readings to in-the-moment study support, here’s how Top Hat made a tangible difference in their studies.

    Greater preparedness = better retention

    When students arrive to class feeling prepared, they’re more likely to persist. Data from the American Council on Education and the School of Education and Information Studies at the University of California at Los Angeles backs this up. The report finds that three out of five students surveyed state academic underperformance drove their decision to leave college for more than one term.

    Faculty have made tremendous strides in providing opportunities for frequent, low-stakes knowledge checks during the term. The emphasis on bite-sized assessments hasn’t gone unnoticed among students. “Real-time quizzes and polls not only helped reinforce key concepts but also encouraged active participation among students. Top Hat has truly enhanced our classroom interaction and made learning more enjoyable,” says Muhammad Ali Gajani at Indiana University Bloomington.

    An image that reads: 87% of students say that Top Hat helped them feel engaged in the learning process.

    Students bring an array of opinions and interests to your course. It’s why they value the opportunity to be active participants in the classroom. Research also shows that students who learn using active learning methods perform better on tests than those who sit in long-form lectures. Students echoed the impact Top Hat’s interactive polls, quizzes and discussions had when applying their knowledge. “Top Hat helped me perform better in my class as well as apply my understanding to my homework and exams,” shares Jacob Purcell at West Texas A&M University. An anonymous student from Texas State University at San Marcos chimes in. “It helped me to pay attention and stay engaged, getting me a better grade.”

    Turning static readings into an interactive experience

    We hear from educators that students don’t always complete their reading assignments before class. Over the years, students have tried to take shortcuts to their readings by searching for online summaries. How have educators responded? For starters, they’ve chosen to create ‘snackable’ content with media and real-world case studies that reflect an ever-changing world. Faculty have also relied on Top Hat’s personalized and interactive content solutions to ensure students have opportunities to read and then apply their understanding of concepts in the form of embedded polls and discussions.

    An image that reads: 90% of students who used a Top Hat Interactive eText recommend their instructor use Top Hat again.

    No matter discipline, students have responded favorably to using Top Hat titles in their course. “I loved the interactive aspect of my Top Hat textbook. Engaging with models, watching videos, and answering questions in chapters was really interesting and valuable to my learning experience,” shares an anonymous student at the University of South Dakota. Learners also appreciate the digestible nature of Top Hat Interactive eTexts. “With Top Hat, I felt that I could easily understand the information and stayed focused throughout my reading for the first time,” shares an anonymous student at Northern Virginia Community College.

    Making participation less intimidating

    An image that reads: 2 out of 5 students say that being able to ask questions to their instructor anonymously helps foster a sense of belonging.

    Raising your hand in a large class can come with a good deal of intimidation. Students place increased importance on asking questions anonymously and without fear of judgment. It’s why millions of students have flocked to Generative AI platforms such as ChatGPT for instant study guidance. Educators have tapped into the heightened interest in AI and have shared ethical use principles with students. Some faculty have even allowed students to build off content generated by a Large Language Model. For instance, English professors may let students use ChatGPT to form a thesis statement for an essay and ask them to critique the strengths and weaknesses of the generated response.

    An image that reads: “Ace was helpful. There were several occasions where I had questions that needed to be answered immediately and Ace was always there to save the day.” Student at the University of West Florida

    More than 630 of our survey respondents used Top Hat Ace, our AI-powered teaching and learning assistant, in the Spring term. Their comments revealed three primary ways that they relied on Ace through the course of their study. 

    1. Provide clarity: Students valued receiving clarification on challenging concepts covered in lecture or while reading their assigned text. “I liked that [Ace] asked a thought-provoking question after answering to promote continuous understanding of the topic, not just giving me the answer,” shares an anonymous student at Oakton Community College.
    2. Personalize study support: Students often relied on Ace for course-specific guidance when completing homework. The best part: since responses are built from the context of the course, students feel like they’re learning along the way versus being handed answers. “I love Ace! I would ask questions and Ace always believed in me that I could answer the question on my own so it would just recommend a section of the module to re-read,” says Nazli Kircicek at McGill University.
    3. Assess knowledge on the fly: Several students highlighted how Ace allows them to reduce their knowledge gaps in advance of tests. Many also used Ace as a tool to apply their understanding of concepts in a low-stakes, low-stress environment. “Ace was able to create sample exam questions relating to the content we were learning in class to prepare for exams during lectures,” shares an anonymous student at Grand Valley State University.

    → New Ebook: FREE strategies to use AI effectively in any course

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  • How to Equip Your Students With Essential Soft and Hard Skills Using Ed Tech

    How to Equip Your Students With Essential Soft and Hard Skills Using Ed Tech

    Today’s employers don’t just hire based on educational achievement. They’ve increasingly prioritized higher-order learning skills during the hiring process. To help students become job ready and land a role in the current workforce, professors need to empower learners with the necessary 21st-century skills, often called ‘soft skills.’

    This guide lays out key information on how to create opportunities for skill-based learning to help smoothen the transition from college to the workforce. It will also describe how to develop these skills in students while they’re still in the classroom. Most significantly, you’ll learn how educational technology can sharpen the essential soft skills students need beyond your course.  

    Below are 15 soft and hard skills that make up 21st-century learning.

    The 4 Cs of 21st-Century Learning

    The first four of these higher-order learning skills are widely considered the most vital 21st-century skills in the classroom for students to learn. Commonly known as the 4 Cs of 21st-century learning, they comprise:

    1. Critical thinking:

    Critical thinking is about problem-solving, and being able to bring a skeptical, discerning perspective to assertions of fact and opinion. Students are given opportunities to question and challenge the information presented to them. Troubleshooting and IT support are two hard skills that rely heavily on critical thinking as a foundation and are in-demand skills for the wide variety of technology-based careers in today’s job market.

    How Top Hat helps: Donna M. Smith, a math instructor, is a recipient of the Top Hat Black Educator Grant. A teacher of College Algebra at Sierra College, she has leveraged Top Hat to build a framework that helps students learn how to develop critical-thinking skills, and other soft skills like teamwork, adaptability and time management. She uses this framework to provide students with practice opportunities that demand specific actions from students, then gauges their higher-order learning using Top Hat’s range of assessment tools, spanning all six levels of Bloom’s Taxonomy. As a result, she reports, she’s found her students’ rate of success improved dramatically.

    In the same vein, 93 percent of students surveyed in a Top Hat research report said the variety of assessment types Top Hat offers help them learn how to develop critical-thinking skills.

    2. Creativity:

    This is the process of approaching problems from a variety of perspectives, including ones others might not notice. It helps develop trust in one’s own instincts and helps students seek out new solutions to old problems.

    3. Communication skills:

    This is the ability to convey thoughts and ideas clearly and effectively. In a 21st-century education, that includes being able to communicate well digitally, from texts, emails and social media, to podcasting and video conferencing.

    How Top Hat helps: Top Hat’s Discussion feature helps develop skill-building via collaboration in the classroom. While not all students are always on an equal playing field when it comes to comfort in group discussions, this Top Hat feature meets students where they are by allowing them to respond to comments and questions from any device. They can use simple text or incorporate images, sound bites and videos to propel the conversation forward. Teachers can even employ anonymity to make students comfortable engaging in sensitive topics. Teachers can use this Top Hat feature to drive up classroom participation significantly.

    4. Collaboration:

    This is the ability to work with others as a team to solve a problem or achieve a shared goal. It helps develop the abilities to share control, pitch solutions and discuss and decide with others the best course of action. It also helps students learn to effectively deal with others who may not agree with them, develop the critical abilities to resolve conflicts effectively and consider different viewpoints from their peers.

    Research shows that students who enter the workforce with knowledge and experience in the 4 Cs of 21st-century learning tend to be more adaptable and flexible in the constantly-shifting workplace environment. The 4 Cs of 21st-century learning, in turn, empower students to work better across cultures and are more prepared to take on leadership roles.

    Key Higher-Order Learning Skills

    Other important 21st-century skills in the classroom include:

    5. Problem-solving:

    This is the use of both conventional and innovative methods to solve different types of unfamiliar problems. It involves identifying and asking meaningful questions to clarify different viewpoints and arrive at more effective solutions.

    How Top Hat helps: The Top Hat Assignment feature enables teachers to provide students with interactive homework assignments that actively engage them in their own higher-order learning outside the classroom. A multimedia-friendly tool with 14 easy-to-use question types and automatic grading, this versatile feature keeps collaboration, communication and other essential skills front and center. It incorporates reading, answering questions and viewing media with worksheets, case studies and simulations to help students develop a deeper understanding of a problem and a multifaceted approach to its potential solutions. An added benefit for instructors is that it provides insights into students’ comprehension, participation and completion in real-time.

    6. Information literacy:

    This includes the ability to access, evaluate, utilize and manage information, critically and efficiently. It also involves the accurate and creative application of available information to the current problem or issue. It requires managing data flow from multiple sources, and the application of fundamental legal and ethical knowledge regarding access to and use of that information.

    7. Technology skills and digital literacy:

    Often abbreviated as ICT literacy (Information, Communication and Technology,) this is the collective set of abilities that allow students to effectively apply digital technologies to researching, evaluating, organizing and communicating information across digital channels. This may include using computers, mobile devices, social networks and other communication tools. Jobs in machine learning, product management and software development require understanding of technological platforms and apps. Individuals in these careers must be proficient in these skills in order to suceed.

    How Top Hat helps: Top Hat improves general literacy and digital literacy at the same time with Interactive Textbooks. Dynamic courseware incorporates text with high-quality images, videos and 3D simulations to captivate students’ interest and help them absorb and retain information better. They include case studies and customizable, interactive assessments, and students can access them anytime and from any device. Teachers can use Top Hat’s interactive textbooks in combination with physical textbooks, or on their own.

    Incorporating interactive textbooks and other digital technologies also helps students with skill-building and better prepare them to enter the 21st-century workforce by providing one-to-one computing, giving them the technology required to utilize their higher-order thinking skills in coursework.

    8. Media literacy:

    This includes the ability to analyze media and create media products. It involves understanding how, why and for what purpose various entities construct media messages, including what values and viewpoints they choose to include or exclude, and why. It also examines how people interpret messages differently and how that influences behaviors and beliefs. 

    9. Global awareness:

    This is the use of 21st-century skills to comprehend and address issues of global magnitude, and to collaborate with those from diverse backgrounds. It also involves taking an equitable or inclusive mindset when presenting new information. For example, educators might draw connections between cultural references in an English or cultural studies course. Teaching students the importance of global awareness also starts with reflecting on current and real-time events in your teaching, such as incorporating case studies on political or social uprisings.

    10. Self-direction:

    This is the ability to effectively set goals and manage time, as well as to work independently. It requires determining tangible and intangible criteria for success and balancing short-term tactical goals with long-term strategic ones. It also requires demonstrating initiative and commitment and working independently, including defining, prioritizing, monitoring and completing tasks without oversight, while reflecting on past experiences and learning from them.

    11. Social skills:

    This is the ability to effectively interact with others and work in diverse teams. Students recognize the appropriate times to listen or speak while remaining open-minded to diverse values and ideas. Students also learn how to conduct themselves professionally in a respectful manner, including when working with people from different backgrounds. Those looking to pursue careers in nursing or other areas of healthcare must be proficient in providing both emotional and physical care to patients. Common hard skills required for these careers include Basic Life Support (BLS), Patient Safety and Critical First Aid.

    12. Perseverance:

    This is the ability to persist in a determined effort in spite of obstacles and setbacks. It requires many of the other higher-order thinking skills, including problem-solving and self-direction, to employ effectively.

    How Top Hat helps: Top Hat’s 21st-century learning suite includes many tools that help educators make sure no student falls behind. Not least among them is learning insights. By tracking every interaction between a student and the software automatically, Top Hat enables you to see which students need additional help, in what area and when. Gauge attendance, progress, comprehension, participation—and act on these insights proactively in real-time.

    13. Literacy skills:

    Basic literacy skills include the abilities to create, comprehend, analyze, absorb, retain and recall written information. In the 21st-century workplace and modern economy, they especially apply to business, economic, financial, health and entrepreneurial interests.

    14. Civic literacy:

    Students become familiar with how civic decisions have local and global implications. This type of literacy involves effective participation in civic life by remaining informed and comprehending the processes of government. It also requires knowing how to exercise citizenship rights and obligations.

    15. Social responsibility:

    This encompasses everything from human rights, labor practices, the climate and the environment, fair operating practices, consumer issues and community involvement and development. It requires accountability, transparency, ethical behavior and respect for stakeholder interest, the rule of law, international norms of behavior and human rights.

    Why 21st-Century Skills Are Important

    Importance of Soft Skills for Students

    At its most basic level, teaching 21st-century skills, like critical thinking, provides a framework for higher-order learning. Beyond that, however, it also helps students develop the skills that ensure they will thrive when they leave the classroom and enter the workforce.

    Today’s workplaces are changing constantly, and the role of technology is ever-evolving and growing. That means that persistent, continual learning is essential to succeed and an emphasis on the importance of soft skills for students. Today’s graduates require not only the knowledge and skills for their chosen careers, but critical-thinking skills to navigate an always-changing landscape.

    Good for the World

    The greater community also benefits from new workers entering the workforce with a 21st-century education. The wellbeing of our broader society requires workers with competence and experience in:

    • Civic engagement
    • Critical thinking
    • Digital literacy
    • Effective communication
    • Global awareness

    Graduates equipped with these higher-order learning skills comprehend their role as good citizens and their connection to their neighbors and their shared environment. This way, they are more tolerant, they think more equitably and they aim to build a more diverse workforce. They are empowered to approach all they do in their work with a civic-minded focus.

    Conclusion

    As a 2017 research review in Nurse Education in Practice reported, “Technology has advanced in quantity and quality; recognized as a requirement of 21st-century learners.” Integrating curricula on critical thinking and other soft skills in your classroom will help your students enter the 21st-century workplace better equipped to meet the challenges facing future workers and leaders. As technology becomes an increasingly inseparable part of the working world, it’s becoming more evident that teachers who make effective use of it have an advantage in helping students prepare for life beyond the classroom.

    The developers and designers of Top Hat, including professional educators themselves, are singularly focused on employing the latest in 21st-century education technology to help educators empower students to achieve these aims.

    References

    Ross, D. (2017, April 24). Empowering Our Students with 21st-Century Skills for Today. Getting Smart. www.gettingsmart.com/2017/04/24/empowering-students-21st-century-skills/

    What is social responsibility? (n.d.). ASQ. asq.org/quality-resources/social-responsibility

    LinkedIn Jobs on the Rise 2022: The 25 U.S. roles that are growing in demand (2022, January 18). LinkedIn. https://www.linkedin.com/pulse/linkedin-jobs-rise-2022-25-us-roles-growing-demand-linkedin-news/

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  • 10 Top Hat Tips for a More Engaging Semester

    10 Top Hat Tips for a More Engaging Semester

    What does the future of higher education look like? At Top Hat, we believe engagement, affordability and equity are at the heart of a great classroom experience. That’s why we’re excited to highlight a number of features in our platform and content solutions to empower students and faculty alike. Take a look at these unique capabilities in Top Hat and get ready to level up your lectures, assessments and grading strategy.

    → Free Toolkit: Get strategies, templates and videos for a successful new term

    1. Add AI-generated questions to every lecture

    Top Hat Ace, our AI-powered assistant, is the latest milestone in our mission to make education more effective, inclusive and accessible. Instructors can use Ace’s Lecture Enhancer to instantly generate assessment questions based on their lecture content. Doing so will spark engagement in class and help educators assess comprehension in the moment. Faculty can even edit generated questions as they see fit, maintaining control over the questions generated. Learn more about our AI-powered Lecture Enhancer here. In addition, educators can save time designing assignments and readings in Top Hat Pages by adding questions automatically generated by Ace.

    2. Assign homework to specific students

    Shore up learning gaps sooner rather than later. With personalized data delivered to your inbox every week, identify which students didn’t answer discussion or poll questions in your lecture and re-assign your PowerPoint slides to this group as homework. This will give students a chance to refresh themselves on your material, which may prove especially beneficial for those who weren’t able to join your class live. Learn more about assigning homework to specific students here. You can also watch the video below as we explore the difference between homework and review mode.

    3. Make your discussion and poll questions media-rich

    Give students an interactive assessment experience. You may know how to add videos or simulations to your Pages, but you can also directly embed media into your quiz questions. Not only will students get a more dynamic, immersive learning experience, they’ll get an opportunity to consume your course material in a different medium. Plus, using videos in your quiz questions makes for a more engaging alternative to the static Scantron or multiple-choice test. Learn more about using videos in questions or discussions here.

    4. Offer line-by-line feedback on document submissions

    Enjoy feedback functionality that will be familiar to those who regularly use Google Docs. Using our file submission question, students are able to upload PDFs, lab templates or spreadsheets to Top Hat. Take your feedback to another level by offering annotated comments at various points in PDF or image submissions. This level of detailed commentary allows students to fully understand their own learning gaps, while giving you an opportunity to flag specific areas for improvement in advance of a high-stakes assessment. Learn more about how to leave detailed feedback in PDF file submissions here.

    5. Measure comprehension of the same concept over time

    If you’re preparing students for an exam and want to check their understanding of tricky concepts multiple times, this feature is for you. Compare student comprehension over a period of your choosing by keeping a record of responses to the same question asked more than once. After enabling this feature, you’ll be able to compare responses submitted on date X with date Y, seeing what percentage of students answered a particular way and letting you adapt your instruction accordingly. Explore how to create multiple question report sessions for your next quiz here. You can also watch our video below to see how to segment question results over time.

    6. Annotate your slideshow with whiteboard sketches

    Sometimes, visually explaining a new concept can be easier than describing it in words. Top Hat’s Whiteboard Sketch tool allows you to insert blank slides into your slideshow, which you can then draw on in real time. For instance, complement a presentation on mitosis by drawing out the various stages live, answering student questions along the way. This tool doesn’t just allow for richer, more detailed discussions, it ensures students get a visual depiction of challenging concepts before moving on to your next topic. Learn how to embed interactive elements into your slides here.

    7. Embed iFrames to create a truly interactive learning experience

    Tailor your learning materials to the needs of Generation Z. When creating assessments, homework or customizing chapter readings in Pages, use iFrames to link to media such as podcasts, websites, simulations and GIFs. Open the interactive toolbar in your page, select the iFrame option and paste your desired link in the field. Learn how to embed iFrames in your course content here. You can also watch our video below for guidance on creating course materials using Pages.

    8. Use Presenter View to view personal notes and real-time responses

    In a single view, get all the information you need to deliver a high-quality presentation. Use Presenter View to get a second screen that’s only accessible to you. View lecture notes that you added into your slide deck and get a live report of students’ responses as they answer questions live. Plus, preview which slide is next—and shift your conversation with students accordingly. Explore the power of Presenter View in helping you deliver an impactful slideshow here.

    9. Keep your course textbook fresh and relevant with in-app content updates

    Give students a learning experience that mirrors the world around them. Incorporate the latest content updates without losing any customizations in your interactive Top Hat textbook. You’ll be alerted whenever new author-created content is available for your text and will be given a chance to review all updates before accepting or rejecting them. This functionality ensures that educators have access to the latest content when it becomes available, on their own terms. In-app content updates are currently available in beta format for select Top Hat textbooks. Discover how our content enhancements make it easy to keep any textbook up-to-date here.

    10. Provide AI-powered study support 

    Make sure every student has in-the-moment study support. Students can use our AI-powered study assistant to clarify challenging concepts, generate examples of specific topics and quiz themselves in advance of a test. Ace delivers relevant responses built from the context of your uploaded materials, making it easy for students to review lectures and study notes in one place. Read more about our personalized study assistance here. You can also watch the video below for a closer look at our AI-powered study tools.

    → Free Toolkit: Get the Most Out of Top Hat

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  • Dr. James Lang’s 4 Tips for a Great First Day of Class

    Dr. James Lang’s 4 Tips for a Great First Day of Class

    What goes into a great first lecture? Ask any educator and they’ll highlight three resounding themes: prioritize community, foster connection and build excitement. The good news is that designing a high-impact first lecture doesn’t involve a complete rewrite of your existing lesson plan. Rather, it’s about making simple adjustments to help students form a great first impression.

    Dr. James Lang, acclaimed author of Small Teaching and featured speaker at Top Hat Summer Camp 2024, shares actionable strategies to deepen engagement during week one of your course. We’ve rounded up his ideas below.

    → Student Engagement Toolkit: Enjoy FREE teaching tips, templates and more!

    1. Focus on community building

    Set the table for long-term success by getting to know students and in turn, help them get to know you. Consider sharing what made you want to teach your specific subject and the most rewarding part of teaching. Dr. Lang also suggests intentionally forging personal ties with students. Simple practices could involve showing up to class early and greeting students as they file in. You might also use your first lecture to stream a relevant TED talk, podcast snippet or music video that relates to your course material. Helping students see that there’s more to the first day than reviewing the syllabus will surely leave them feeling inspired and primed to learn. What better feeling could there be as an educator?

    2. Ensure activities model your course structure

    The early stages of your course represent an important opportunity to instill the right behaviors. Dr. Lang’s advice? Begin as you intend to continue by modeling the kind of learning environment you seek. For instance, if your course revolves around peer-to-peer discussions, consider including a collaborative exercise during your opening session. If active learning is important, give students a problem to solve or have them respond to a series of polling questions. Dr. Lang shares other discipline-specific examples of how to break the ice between students.

    History English Math
    Take a page out of Dr. Cate Denial’s book. The Bright Distinguished Professor of American History at Knox College, who teaches a problem-based course, randomly places students in small groups. She then provides each group with a document package about a specific event. Students then work together to develop stories about what occurred during the event. Finally, they share their stories with the wider group. The purpose of the exercise is to demonstrate that in the pursuit of truth there are often numerous ways historical events can be interpreted.  Any English instructor can vouch for the importance of discussion and critical analysis. Consider holding a prior knowledge brainstorm to spark conversation among students. For example, if your course covers 21st Century British literature and culture, you might ask students to respond to the following prompts: a) what do we mean by the word ‘British?,’ b) what are your impressions of British culture and c) are you familiar with any British writers? This is a great way to surface prior knowledge, clarify common misconceptions, and get students thinking about the journey ahead.  You might also use your opening class to get students reflecting on their past experiences in your subject. Dr. Robert Talbert, Professor in the Department of Mathematics at Grand Valley State University, uses open-ended questions to encourage students to reflect on their learning. He shares the following prompts: a) what is something that you are good at doing? And b) how did you get good at the thing you are good at doing? Math is a challenging subject. This exercise gets students thinking about their approach to learning while sending a subtle message that you are invested in their success. 

    3. Pose ‘big’ questions to students (and yourself)

    Framing your course as a BIG question to explore over the term is a powerful way to pique curiosity, build excitement, and communicate the value of what students will learn. Starting your course with a BIG question is also a great opportunity to engage students right away in a meaningful discussion. Here’s an example from a course on science fiction:

    “Can you be confident that the person sitting next to you on the bus is really a human rather than some remarkable replica conjured up by a mad scientist or, perhaps, an alien from another planet? What evidence is needed to conclude that the person casually looking at her mobile device is human? How have we constructed the conceptual boundary between what we qualify as human and what we categorize as robotic, animal, android, or alien? What, in the end, makes the human “human”?”

    If you’re struggling to craft a big question for your course, Dr. Lang suggests thinking through the following prompts:

    • What deep questions drove the development of my discipline?
    • What questions drove the creation of my course?
    • What intriguing questions have arisen over time?
    • What questions remain unanswered in my field?

    To drive a first day discussion around your big question, you might ask your students to pair up and answer the following: What do you know about this subject? How might this relate to other things you’ve studied? How would you answer this question? What other questions does this bring to mind?  Once students have had an opportunity to discuss, regroup as a class and ask a handful of pairs to share their insights.

    4. Try out the Annotated Syllabus method

    Your course syllabus serves as the roadmap for the term. While important to review, Dr. Lang advises it shouldn’t be your first priority and counsels against simply reciting each section. Instead, he suggests using the Annotated Syllabus methodology. Conceptualized by Dr. Remi Kalir, Assistant Professor of Learning Design and Technology at the University of Colorado Denver, the Annotated Syllabus is a tool to generate a broader conversation about your course.

    Prior to the next class, ask students to work through the following prompts: What do students feel needs further clarification? What are their sentiments around your course policies? What are their opinions about readings and assignments? What advice do you have in order to be successful in the course? The goal is to strive for commentary that is “inquisitive and constructive.” Above all, an Annotated Syllabus invites feedback that may otherwise go unheard. Students are made active participants from the get-go and are more accountable for reading the document before coming to class.

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