The Higher Education Inquirer (HEI) has requested a list of more than 300 students who have had their visas revoked. The State Department has acknowledged receipt. We hope other media outlets will follow suit. At this point, we only know of a handful of these cases. We will keep the public informed as this story develops.
You first met our game-changing GenAI-powered Student Assistant in August 2024, and we’ve been keeping you up to date on all of the exciting developments ever since. We’ve told you how it helps personalize your students’ learning experience on a whole new level with content that’s specific to your course textbook — but now we want to show you how.
Let’s dive in and explore some visual examples of student interactions that demonstrate its full capabilities.
Do your students ever get stuck on how to begin working on a question or topic? Using the Student Assistant, students can ask for a solid jumping-off point to get the ball rolling in the right direction. They can also ask it to clarify points of confusion, so they can successfully progress through an assignment.
The Student Assistant guides students to help them identify the correct answer, without giving it away, promoting the development of critical thinking skills and putting emphasis on self-reliance. Students are also discouraged from simply guessing a correct answer and are asked to explain their logic behind a selection.
If students are struggling to comprehend what they’re learning, they can ask for topics to be elaborated on, rephrased or broken down. They can also ask for brief definitions of key terms.
With the Student Assistant, students can ask for explanations of how topics they’re studying connect to real-world scenarios. It can generate discipline- and career-specific use-cases, helping students understand the relevancy of course content within the framework of their future careers.
Getting distracted during a task is something that can happen to the best of us, and students are no exception. If students ask to be shown external or entertaining web content, the Student Assistant will redirect and keep them focused on the assignment at hand. This tool will never provide or rely on external content.
The Student Assistant lets students know that it’s okay to struggle through an assignment by encouraging them with a positive, motivational tone. With positive reassurance from the Student Assistant, students can complete assignments with confidence.
When students aren’t making personal connections with course content, it can be easy for them to lose interest in the topic altogether. Students can ask for their course topics to be turned into an engaging story, helping them key into critical themes and ideas that they may have initially overlooked.
Running a large-scale institution calls for knowledge of the typical difficulties throughout the hiring process. The list is extensive; established student recruitment tactics assist in reaching enrollment targets, keeping up with the worldwide competition and international market, attracting and recruiting the proper mix of students, and so on.
This blog from us seeks to RETHINK the way your admissions and recruiting process is now run. We have tried to specifically describe the student recruitment techniques that a Student Information System SIS is supposed to have, which will help your whole admissions and recruitment committee. Let us assist you with a better analysis.
Your Student Information System (SIS) shouldn’t just store data — it should actively help you attract, engage, and convert students. From personalized outreach to faster application processing, the right SIS transforms recruitment from a numbers game into a smarter, student-first strategy.
Student recruitment is evolving, and so are the strategies that drive success. A poll by The Guardian surveyed 70 UK university marketing teams and found that,
57% of university marketing teams found open days to be their top recruitment tool.
72% relied on external digital advertising.
98% favored social media advertising.
It’s clear — a one-size-fits-all approach won’t cut it anymore. To stay competitive, institutions need a well-rounded, data-driven recruitment strategy. Here’s a breakdown of 11 powerful SIS-supported strategies to help your institution attract, engage, and enroll more students.
CRM integrated into Admissions can be the first savior. We promise they have a suite of tools that are specifically tailored to the needs of your educational institute. An SIS integrated with CRM offers a targeted approach to your mundane admissions process.
At Creatrix Campus, we have a CRM in place that can likely enable institutions of all sizes to thrive in the competitive market while ensuring data is formed, tracked, processed, and analyzed to deliver a rich personal experience to students and other stakeholders alike.
There are ways to nurture relationships with seamless lead generation and marketing capabilities. We are cloud-native and accessible across many devices.
Make sure your SIS supports digital, social media, institution, API, and other source lead capture. For quicker follow-up, all leads should direct themselves to one system and path to the correct counselors. Integration of a CRM helps to simplify this procedure.
Potential update: To be competitive, think of mentioning automated campaigns driven by artificial intelligence.
Options to capture student inquiries through multichannel including digital, social, institutions, APIs, and much more. Direct all these inquiries to a single place and direct them to the right lead owners or counselors for a timely connection. Trust us; a CRM can help you with this.
Your SIS should create funnel reports tracking leads at all levels, therefore enabling you to spot areas of congestion and make quick strategic changes. Comprehensive analytics make sure organizations may maximize their hiring plans for the next inflow.
Potential update: Including predictive analytics or artificial intelligence advice here could improve this approach.
Every institution is different; your SIS should enable you to construct custom enrollment phases to suit your particular procedure. This guarantees that prospects pass the funnel without incident and helps to keep your pipeline orderly.
Potential update: Could underline dynamic systems that change depending on student behavior or profile data.
Through one safe platform, let prospects build profiles, follow their application status, submit documentation, speak with counselors, and pay costs. It cuts administrative overhead and keeps them interested.
Personalized interactions build relationships, and your SIS should support this. From inquiry to enrollment, ensure tailored messages, program recommendations, and helpful content reach the right prospect at the right time.
Potential update: AI-driven personalization or behavioral tracking could elevate this further.
Automatic generation of offer letters with in-built templates, intimation of fee payment, request sent for missing documents, program orientation, etc.
The tool you are using should generate, capture, and nurture leads across platforms, both online and in-person. At Creatrix Campus, you could set up personalised emails and communications to your prospects based on the inquiry made.
Make sure your SIS has integrated safe payment gates. Prospects can easily complete their applications and pay fees online; this helps to lower dropout rates and guarantees faster conversion.
Potential update: Talk about adherence to PCI DSS and other worldwide payment standards for further confidence.
Want to stay one step ahead in student recruitment? Predictive analytics helps universities do just that — analyzing trends, student behaviours, and historical data to spot who’s most likely to enroll. It’s like having a crystal ball but smarter, helping you focus efforts on the right students at the right time.
Why guess when data can lead the way? With advanced analytics, universities can track engagement, demographics, and even application patterns, fine-tuning their enrollment strategies to attract the right students and boost conversions effortlessly.
Creatrix Campus’s Student Recruitment Software has opened new doors for several universities across the globe and added value to their recruiting efforts. If you wish to know the secret of how we do it, contact our team now.
The Trump administration has revoked more than 300 international students’ visas in the past three weeks, according to reporting from Axios.
Yesterday two Ph.D. students with revoked visas were detained by immigration agents and now await deportation: an Iranian student at the University of Alabama and a Turkish student at Tufts University in Massachusetts.
The Tufts student, Rumesya Ozturk, was abducted by plainclothes ICE agents on the street. At a press conference Thursday, U.S. secretary of state Marco Rubio said that any international student whose visa was revoked could be forcefully deported in such a manner.
“Once you’ve lost your visa, you’re no longer legally in the United States,” he said. “If you come to the U.S. as a visitor and create a ruckus for us, we don’t want it.”
Axios also reported that the administration has discussed using a small arm of the Immigration and Customs Enforcement office to strip colleges they deem to be “pro-Hamas” of their ability to enroll international students.
“You can have so many bad apples in one place that it leads to decertification of the school,” an unnamed White House official told Axios. “I don’t think we’re at that point yet. But it is not an empty threat.”
The Student and Exchange Visitor Program normally investigates student visa fraud and international student recruiting practices, sometimes withdrawing colleges’ certification to enroll foreign students if there’s evidence that students are primarily enrolling as a pretext to reside and work in the U.S. instead of earn a degree.
Now, the SEVP may be tasked with a very different mandate: punishing colleges that have been the site of large pro-Palestine protests.
“What you’re going to see in the not-too-distant future is the universities … not doing anything to stop these demonstrations in support of Hamas … we can stop approving student visas for them,” a senior Justice Department official told Axios. “That’s one of their biggest cash cows, foreign students. That’s a meaningful source of revenue.”
Immigration and Customs Enforcement has detained a University of Alabama doctoral student and Iranian native. A spokesperson told Inside Higher Ed in an email that the student “posed significant national security concerns” but didn’t clarify what those concerns were.
The Crimson White student newspaper and other media previously identified the student as Alireza Doroudi. As of Thursday evening, the ICE website listed Doroudi as in ICE custody but didn’t note where he was.
“ICE HSI [Homeland Security Investigations] made this arrest in accordance with the State Department’s revocation of Doroudi’s student visa,” a Department of Homeland Security spokesperson said in an email to Inside Higher Ed Thursday. The department, which includes ICE, didn’t provide an interview.
It’s unclear whether the detention is part of the Trump administration’s targeting of international students for alleged participation in pro-Palestinian protests, with immigration officers raiding their dorm rooms and revoking their visas.
The Crimson White said Doroudi was “reportedly arrested by ICE officers” at his home around 5 a.m. Tuesday. A statement from the university said the student, whom the university didn’t name, was detained off campus. The Crimson White also reported that—according to a message in a group chat including Iranian students—Doroudi’s visa was revoked six months after he came to the U.S., but the university’s International Student and Scholar Services arm said he could stay in the country as long as he maintained his student status.
The university didn’t provide Inside Higher Ed an interview Thursday or answer multiple written questions. Its emailed statement said, “Federal privacy laws limit what can be shared about an individual student.”
“International students studying at the University are valued members of the campus community, and International Student and Scholar Services is available to assist international students who have questions,” the statement said. “UA has and will continue to follow all immigration laws and cooperate with federal authorities.”
“Describe what tasks you performed in the past week.”
That’s what student journalist Alex Shieh asked 3,805 administrators at Brown University in a March 18 email. The backlash was swift.
Just two days later, Brown told Shieh it was reviewing his DOGE-inspired email — based on allegations that he had “emotionally harmed” several employees and “misrepresented” himself by saying he was a reporter for the conservative student newspaper The Brown Spectator, which he was.
In Brown’s letter, officials also claimed he violated operational procedures and demanded he “return any confidential information,” warning that his access to university data systems could be restricted.
Days later, Associate Dean and Associate Director of Student Conduct & Community Standards Kirsten Wolfe threatened to charge Shieh with “failure to comply” unless he provided evidence that he had deleted unspecified confidential information that Brown alleged he may have accessed. Wolfe also demanded Shieh keep even the existence of this investigation private. Nor has Brown revealed what confidential information they believe he published, and Shieh denies having taken any confidential information.
He pointed out that even if he did have any confidential information — an allegation the university has not begun to substantiate — providing evidence that he deleted it would also provide Brown incriminating evidence that he had the information in the first place — violating Brown’s promise that students have a right against self-incrimination.
Brown’s response here flies in the face of its due process and free expression guarantees, and threatens to chill student reporting on campus. Due process is essential not just to guarantee defendants a fair shake, but to uphold the legitimacy of campus disciplinary proceedings. It also acts as a bulwark protecting students’ individual liberties. As FIRE has said before, universities that guarantee their students free expression cannot base investigations on the very speech they promise to protect — and for good reason.
Telling someone they are the target of an investigation can have a chilling effect on speech, especially in cases like this one, where universities also can’t use chilling investigations as fishing expeditions. Brown’s effort to get Shieh himself to substantiate its assertions against him by providing evidence he thinks could relate to the allegations against him flips the disciplinary process on its head.
Fundamental fairness requires that the university bear the burden of proving the allegations, not the student to prove his innocence.
Moreover, Brown’s threats also burden newsgathering practices protected by the university’s guarantee of press freedom. Certainly, administrators are within their rights to investigate actual breaches of confidentiality policies. But investigating journalism, offbeat though it may be, is a far cry from that.
University President Christina Paxson declared in a recent letter that Brown will defend free expression against encroachments from the federal government. Shieh’s case suggests that her promise does not extend to Brown’s own encroachments on free expression.
FIRE defends the rights of students and faculty members — no matter their views — at public and private universities and colleges in the United States. If you are a student or a faculty member facing investigation or punishment for your speech, submit your case to FIRE today. If you’re a faculty member at a public college or university, call the Faculty Legal Defense Fund 24-hour hotline at 254-500-FLDF (3533). If you’re a college journalist facing censorship or a media law question, call the Student Press Freedom Initiative 24-hour hotline at 717-734-SPFI (7734).
Less than a week after Yeshiva University agreed to recognize an LGBTQ+ student club as part of a legal settlement, university president Ari Berman apologized for the way the university conveyed the announcement and stressed that “pride” clubs still run counter to the values of the Modern Orthodox Jewish university, Jewish Telegraphic Agency reported. He emphasized that the newly approved club would function “in accordance with halacha,” or Jewish law.
“I deeply apologize to the members of our community—our students and parents, alumni and friends, faculty and Rabbis—for the way the news was rolled out,” Berman, a rabbi, wrote in an email to students Tuesday. “Instead of clarity, it sowed confusion. Even more egregiously, misleading ‘news’ articles said that Yeshiva had reversed its position, which is absolutely untrue.”
The university has been mired in a legal battle with its LGBTQ+ student group, the YU Pride Alliance, since 2021, when the group sued for official university recognition. Yeshiva said it wasn’t legally required to recognize the club because of Orthodoxy’s stance against same-sex relations. The two parties announced a settlement last week in which students will run an LGBTQ+ club called Hareni that will “operate in accordance with the approved guidelines of Yeshiva University’s senior rabbis,” according to a joint statement issued last Thursday.
LGBTQ+ students celebrated the settlement as a new milestone. But Berman framed the settlement as doubling down on an old proposal from 2022, when the university sought to create its own LGBTQ+ student club called Kol Yisrael Areivim. Plaintiffs rejected the plan at the time, on the grounds that the club wouldn’t be student-run. But Berman said Hareni was similarly created “to support students who are striving to live authentic, uncompromising” lives within the bounds of Jewish law, “as previously described.”
“The Yeshiva has always conveyed that what a Pride club represents is antithetical to the undergraduate program in which the traditional view of marriage and genders being determined at birth are transmitted,” Berman wrote in his message to students. “The Yeshiva never could and never would sanction such an undergraduate club and it is due to this that we entered litigation.”
As he sees it, “last week, the plaintiffs in the lawsuit against YU accepted to run Hareni, instead of what they were originally suing us for, moved to end the case, and the case has been dismissed.”
Entering the workforce can be a daunting experience for recent college graduates. A May 2024 Student Voice survey by Inside Higher Ed and Generation Lab found 68.9 percent of current students are at least somewhat stressed when they think about and prepare for their life after graduation.
Working in a career that resonates with their interests is also a goal for students: Two-thirds of young people globally say they want their job to be meaningful and make them happier than they were last year. Of respondents’ top three work ambitions, young people in the U.S. identified financial stability (65 percent) and achieving work-life balance (52 percent) as priorities.
To help students engage in career wellness, a group of students from the University of Wisconsin at Madison and California State Polytechnic University, Pomona—supported by advisers from Cal Poly Pomona—created Tune In to Strive Out, which encourages students to channel their inner potential for future success and collective well-being.
The program, housed at the Center for Research on College-Workforce Transitions (CCWT) at Madison, includes student resources and facilitator training. The initiative launched in spring 2022 and has supported over 150 students to date.
A survey of young people in the workforce (ages 27 to 35) found about one in four respondents strongly agree their employer has policies or structures in place to support work-life balance.
How it works: The Tune in to Strive Out Career Wellness Program guides students through practices that build their self-efficacy and understanding of their wellness. The goal is to bridge theory and practice in ways that are applicable and flexible to various circumstances students may be in.
The intervention can be offered as a stand-alone program or integrated into existing courses.
Tune in to Strive Out includes five modules, rooted in the radical healing framework, which focus on students’ development of values, career goals, resiliency and senses of hope and community. The program includes a supplemental tool kit of resources for students to explore as well.
“The program addresses unique challenges individuals face by emphasizing the importance of community and cultural strengths in healing and strategies to foster radical hope to persist in the face of barriers,” said Mindi Thompson, executive director of CCWT.
To guide practitioners on delivering the intervention, the center provides a three-hour facilitator training, which costs $30 per person and fulfills continuing education hours for National Career Development Association credentials.
Once training is completed, a facilitator receives access to a portal containing the detailed facilitation manual, a student workbook and presentation slides.
The impact: Seventeen students from three different postsecondary institutions participated in a pilot study, which has since been scaled to involve more than 150 student participants and 90 professionals who completed the facilitator training to deliver the program.
In the future, CCWT hopes to further scale and reach practitioners with the resources so they can better support student success.
Do you have a career-focused intervention that might help others promote student success? Tell us about it.
Video obtained by The Associated Press appears to show six people, their faces covered, taking away Ozturk’s phone as she yells and is handcuffed.
Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that?
High dropout rates can impact institutional reputation, funding, and overall student satisfaction. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? You’re in luck because today, we’re discussing the answer to this question at length.
Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. From engagement initiatives to personalized support systems, there are various approaches you can take to increase student retention and position your institution as one that truly cares about student success. Let’s explore ten of them together!
Our expert digital marketing services can help you attract and enroll more students!
What is retention marketing? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey. Unlike traditional marketing, which focuses on acquiring new students, retention marketing is about maintaining student satisfaction and addressing concerns before they result in attrition.
Investing in retention marketing helps schools build stronger student relationships, providing the necessary support to ensure academic persistence. Now let us explore key college student retention strategies to incorporate into your marketing plan.
Source: HEM
One of the most effective ways to retain students is through personalized communication. Today’s students expect tailored messaging that speaks directly to their needs, challenges, and aspirations.
Automated email campaigns, segmented messaging, and personalized advising can go a long way in making students feel seen and heard. Implementing AI-driven chatbots and predictive analytics can help anticipate student concerns before they escalate, allowing your institution to intervene at critical moments.
Feeling connected to a campus community is a key driver of student success. Institutions that foster a sense of belonging through student organizations, mentorship programs, and social events tend to see higher levels of college student retention.
Marketing teams can contribute by showcasing stories of engaged students and alumni, creating social media groups, and facilitating virtual and in-person networking opportunities that keep students feeling involved.
Example: Here, Nichol’s College demonstrates its commitment to student belonging with a dedicated Instagram for making its current students feel at home. In addition to fostering belonging in your classrooms, clubs, and offices, to improve retention through your digital marketing efforts, it’s essential to champion each student’s role as a valued member of your community in posts and site content.
Source: Nichols College | Instagram
Academic challenges are one of the leading reasons students drop out. By promoting tutoring centers, academic coaching, and faculty office hours, your institution can reinforce its commitment to student success. Marketing these services effectively ensures students know where to get help when needed. Outreach campaigns can highlight real student success stories, demonstrating the impact of these resources.
Beyond traditional support, schools can integrate technology-driven solutions such as virtual tutoring and on-demand academic workshops. Proactively reaching out to students who show signs of struggling, such as declining grades or low attendance, can also prevent academic disengagement.
Additionally, faculty can offer structured study groups or mentoring programs to ensure students receive guidance outside of class hours. By fostering a strong academic support network, institutions can significantly improve student persistence and overall satisfaction.
Example: Discover the robust academic support system available to students at UC Berkeley. On their website, they make it clear that they are committed to meeting the learning needs of every student. Below, you’ll see an array of academic resources tailored to different subgroups of the Berkeley student body. Low-income, underrepresented, first-generation, and students with disabilities are acknowledged and supported to reach their full potential.
Source: UC Berkeley
In addition, UC Berkeley leverages technology to serve its students through the AIM platform, specifically tailored to learners with disabilities. AIM, pictured at the bottom, is an accessible Student Information System designed to facilitate communication between students and faculty, streamline the process of requesting accommodations, and centralize the management of their information.
To boost retention, make sure students know how you support their learning. Make it as convenient and inclusive as possible for students to access your resources.
Students often enroll in college with long-term career aspirations in mind, yet many feel uncertain about how to achieve their goals. By integrating career services from day one, schools can help students see a clear pathway from education to employment. Internship programs, networking events, and job placement support should be at the forefront of marketing efforts. When students perceive that their investment in education will lead to tangible career outcomes, they are more likely to persist.
To enhance engagement, institutions should provide hands-on career workshops, alumni networking events, and mentorship opportunities that connect students with professionals in their fields of interest. Career counselors can conduct personalized career assessments to help students identify potential career paths that align with their strengths and interests.
Additionally, integrating career-focused coursework, such as resume-building sessions and mock interviews, can help students feel more confident about their job prospects post-graduation. Schools that establish strong employer partnerships can also facilitate job placement programs, internships, and co-op opportunities that give students real-world experience while still in school, reinforcing their motivation to stay enrolled and complete their studies.
Example: In this video, AAPS, an institution that mainly appeals to graduate students who are focused on starting or developing their careers, markets its career services which include: access to career and employment experts, resume writing support, and interview workshops.
Source: Academy of Applied Pharmaceutical Sciences | YouTube
Their marketing shows how effective the career services at AAPS are, citing their 100% employer satisfaction rate and a solid 88% graduation rate. As you promote your career services, be sure to provide tangible results because that’s what your prospects and current students are looking for.
Student engagement plays a crucial role in student retention, as engaged students are more likely to complete their programs and feel a strong connection to their institution. Schools must take proactive steps to foster engagement through meaningful initiatives that encourage academic, social, and extracurricular involvement.
One way to drive engagement is by creating dynamic student events, such as leadership workshops, cultural festivals, and career networking opportunities. These events provide students with valuable connections, skills, and a greater sense of belonging, reducing feelings of isolation and disengagement.
Another highly effective strategy is gamification, where game design elements, such as rewards, leaderboards, and challenges, are integrated into academic and extracurricular activities. For instance, you could introduce a points-based system that rewards students for attending classes, participating in discussions, or completing extra-curricular workshops.
Social media engagement is another powerful tool. Schools can create dedicated student communities on platforms like Discord, LinkedIn, or Instagram where students can connect, share experiences, and support one another. Institutions that regularly post interactive content, student highlights, and live Q&A sessions see stronger student participation.
Additionally, peer mentorship programs help students build support networks that enhance their academic and personal experiences. New students, especially freshmen, often struggle with the transition to college life. Pairing them with experienced peers who can guide them through academic and social challenges creates a sense of stability and reassurance, leading to increased persistence.
Finally, experiential learning opportunities, such as service-learning projects, research collaborations, and internships, allow students to see the real-world value of their education. When students feel that their coursework directly impacts their future career prospects, they are more likely to remain engaged and committed to completing their studies.
Example: As part of their Student Life Program, the University of Toronto offers Mentorship and Peer Programs to increase student engagement, keeping them invested in both their studies and social lives at U of T, in turn, supporting student retention. In this video, they make the voices of their student body heard, allowing them to express just how the Mentorship and Peer Support programs at U of T have impacted their education. When promoting your student engagement initiatives, try to leverage student testimonials for better relatability and credibility.
Source: U of T Student Life | YouTube
Predictive analytics and student data tracking allow institutions to identify at-risk students and intervene early. By analyzing factors such as attendance, engagement levels, and academic performance, schools can proactively reach out to students who may be struggling. Automated alerts and personalized advising sessions ensure students receive timely support tailored to their individual needs.
In addition to tracking academic performance, you can use data insights to improve curriculum design and support services. For example, if a large number of students are struggling with a specific course, faculty can adjust the syllabus, provide supplemental learning materials, or offer additional tutoring sessions.
Schools can also analyze patterns of student engagement in extracurricular activities and campus events to determine what initiatives are most effective in fostering a sense of community. By using data to refine support systems continuously, institutions can create a proactive, student-centric approach that minimizes dropouts and maximizes success.
Financial difficulties are one of the biggest reasons students leave college before completing their programs. Many students are unaware of the full range of financial aid options available. Your school’s marketing team can provide students access to vital scholarships, grants, and payment plans. Institutions should regularly communicate financial aid opportunities through social media, email campaigns, and student portals to alleviate financial stress and keep students enrolled.
Example: Unfortunately, many students leave their education behind due to their financial situations. Surely, some of these students are unaware of the financial assistance options available to them. To boost student retention, let your community know you can help them invest in their futures. Here, Queen Beauty Institute promotes its financial aid programs on social media, letting students know that support is available should they need it.
Source: Queen Beauty Institute Instagram
Flexibility is key to student retention in higher education, particularly for non-traditional students balancing work, family, and school. Online learning options, hybrid models, and asynchronous coursework can make higher education more accessible. Schools should highlight these flexible learning opportunities in their marketing materials, emphasizing how they accommodate diverse student needs and lifestyles.
In addition to offering different learning formats, you can provide adaptive scheduling options that allow students to select courses that fit their personal and professional commitments. Some colleges have introduced weekend or evening classes to serve students with full-time jobs or family obligations. Additionally, having a robust support system for online students, such as virtual study groups, 24/7 tech support, and faculty office hours, ensures they receive the same level of engagement as in-person learners.
Another important aspect of fostering inclusivity is providing accessible resources for students with disabilities. Ensuring that digital learning platforms are compatible with screen readers, offering captioned lecture videos, and creating inclusive classroom environments can greatly enhance the learning experience. You can also implement specialized advising services to assist students in navigating academic and personal challenges, further reinforcing your commitment to diversity and inclusion.
Example: Here, the Academy of Learning Career College introduces students to its Integrated Learning System, an educational resource designed to put students “in the driver’s seat of their learning experience”. It fosters flexibility and was created with many learning styles and neurodiversity in mind. Make it known how your school aims to meet students where they are.
Source: The Academy of Learning Career College | YouTube
Professors play a crucial role in retaining students. Meaningful connections between students and faculty members can significantly impact a student’s decision to persist in their studies. Your marketing team can facilitate this by spotlighting faculty members in newsletters, creating video content featuring faculty mentorship stories, and promoting faculty office hours as a key resource.
Institutions can also encourage faculty to take an active role in student success by implementing early intervention programs. If a professor notices a student struggling, they can reach out with personalized support or recommend tutoring services. Additionally, fostering a culture of open communication through regular check-ins, discussion forums, and one-on-one mentorship opportunities helps build trust and rapport between faculty and students.
Another approach is incorporating faculty-led engagement opportunities such as research projects, community outreach programs, and interdisciplinary collaborations. When students work closely with faculty on meaningful academic projects, they feel more invested in their studies and are less likely to disengage. Schools that promote faculty involvement as a cornerstone of student support will see stronger connections, higher levels of academic motivation, and improved retention rates.
Students are more likely to stay enrolled when they clearly understand their academic roadmap. Schools should provide structured academic pathways, regular progress check-ins, and advising support to help students navigate their journey efficiently. Marketing teams can assist by crafting student success stories highlighting how structured pathways have helped past students graduate on time and achieve their goals.
In addition to offering clear course sequences, institutions can provide academic planning workshops that help students map out their degree completion plan. Schools should also ensure that students have easy access to academic advisors who can guide them in selecting courses aligned with their career goals. By integrating digital tools such as degree audit software, students can track their progress and receive real-time updates on their academic standing.
Offering flexible course options, such as summer sessions or online alternatives, can further help students stay on track and avoid delays in graduation. When students feel they are making steady progress, they are more likely to stay motivated and complete their degrees successfully.
How to improve student retention? A comprehensive marketing strategy should involve consistent engagement with students through multiple touchpoints, addressing common concerns before they lead to dropout. By implementing strategic communication, financial aid awareness, community-building initiatives, and academic support, you can foster an environment where students feel valued and encouraged to complete their education.
At Higher Education Marketing, we specialize in crafting tailored marketing strategies that attract students and keep them engaged throughout their academic journey. HEM specializes in student retention strategies that drive measurable success. Let’s craft a marketing plan that keeps students engaged from enrolment to graduation. that fosters long-term student success.
Our expert digital marketing services can help you attract and enroll more students!
Question: What is retention marketing?
Answer: Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.
Question: How to improve student retention?
Answer: A comprehensive marketing strategy should involve consistent engagement with students through multiple touchpoints, addressing common concerns before they lead to dropout. By implementing strategic communication, financial aid awareness, community-building initiatives, and academic support, you can foster an environment where students feel valued and encouraged to complete their education.
