Tag: Student

  • How cost of living is influencing UK student mobility

    How cost of living is influencing UK student mobility

    Drive along any motorway in September and you will see car after car full of duvets, pots and pans, and clothes as students head off to pastures new. I remember my own experience, crossing the Severn Bridge with the bedding on the front seat of my Fiesta muffling Oasis’ Definitely Maybe.

    This stereotypical view of a literal journey into higher education isn’t the case for everyone, however. In fact, far more students live at home during their studies than you may think.

    The UCAS application asks students about whether they intend to live at home. In 2024, 30 per cent of UK 18-year-olds said they planned to live at home during their studies – up from 25 per cent in 2019 and just 21 per cent in 2015.

    However, when we look beyond the headline numbers, over half of the most disadvantaged students (IMD Q1) live at home during their studies, compared to fewer than one in five of the least disadvantaged (IMD Q5). Regional distribution will have an impact here, particularly London.

    Scottish students are more likely to live at home during their studies. On a recent visit to Edinburgh, all the students I met spoke with excitement about their plans to study at their chosen university within the city. By contrast, Welsh domiciled students are the least likely to live at home during their studies.

    In London, 52 per cent of 18-year-olds progress to HE – with around half of those students staying in London, making it unsurprising that the capital sees the highest proportion of live at home students in England.

    Cost of living pressures

    Cost of living is undoubtedly influencing student choice. At the January equal consideration deadline, UCAS saw a 2.1 per cent increase in the number of UK 18-year-old applicants – a record high. However, regular readers of Wonkhe will know this also represents a decline in the application rate – the proportion of the 18-year-old population applying to HE, and UCAS insight increasingly points to the cost of living playing a role.

    Our latest survey insight suggests that 43 per cent of pre-applicants feel they are less likely to progress to HE due to cost-of-living pressures, up from 24 per cent in 2023 – although their commitment to going to university remains high.

    Financial support is also of growing importance to students when it comes to deciding where to study. While finding the perfect course content was the most important factor when shortlisting universities (49 per cent), the financial support available while studying (such as a scholarship or bursary) was a close second (46 per cent). Specific cost-of-living support offered by universities was third (34 per cent).

    The availability of support with the cost of living has risen in relative importance as a factor when shortlisting universities from 12th in 2022 to 3rd in 2024 – a significant shift, which suggests a change in student mindset. There have also been large changes in rank importance of “universities that are close to home” from 9th to 4th, “universities with low-cost accommodation” from 13th to 7th and “universities I can attend but still live with my parents” from 16th to 11th.

    Source: Potential applicants for 2025 entry, 1,023 UK respondents, Dec 2024–Jan 2025

    It isn’t just at the point of application where we see the cost of living impacting choice. In 2024, UCAS saw 43,000 students decline the place they were holding in favour of an alternative institution or subject – making this the largest group of students using Clearing.

    This is not a spur of the moment decision, with 52 per cent having already decided to do this prior to receiving their results and a further one in five considering it based on their results.

    When asked what drove their decision, 23 per cent told us they had a change in personal circumstances and 17 per cent wanted to live somewhere cheaper. We also know this impacts on all cohorts of students – 19 per cent of international students that don’t accept a university offer through UCAS tell us they have found a more attractive financial offer elsewhere.

    However, the primary reason that students use Decline My Place is linked to the course, with 31 per cent changing their mind about the subject they wish to study.

    Support measures

    It’s clear that cost of living and financial support is a key factor influencing student choice and so we must ensure this information is easily accessible and understood by students.

    Students tell us they’d like more practical information about student discounts, financial support packages or bursaries/scholarships. UCAS will shortly be launching a scholarships and bursary tool to promote these opportunities to students.

    Around half of offer holders in 2024 recalled receiving information about cost of living support. This presents a timely opportunity for any university staff working in marketing, recruitment or admissions to ensure information about financial support is easy to find on their website, along with information about timetabling to help students understand how they may be able to balance work and study commitments.

    There will be certain groups of students that are even more acutely impacted by cost of living challenges. Last cycle saw a record number of students in receipt of Free School Meals – 19.9 per cent – enter HE. Whilst it is only a small part of the puzzle, UCAS has removed the application fee for these students.

    Cost of living pressures are likely to persist, with students continuing to assess the value of HE in this context. The sector should continue to highlight the benefits of university study as a vehicle for social mobility, along with the graduate premium – the higher earnings they typically earn compared to non-graduate peers. But we also need to make it clearer how HE of all forms remains accessible – from funds for travel to open days, to in study commuter breakfasts, hardship funds, cost of living support, and high-quality careers guidance to support graduate employability.

    This article is published in association with UCAS. It forms part of our ongoing series on commuter students – you can read the whole series here

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  • A review of student suicides suggests that standards are now necessary

    A review of student suicides suggests that standards are now necessary

    For years, bereaved families have fought for answers – and change – after losing their children to suicide at university.

    When life is difficult, Samaritans are here – day or night, 365 days a year. You can call them for free on 116 123, email them at [email protected], or visit http://www.samaritans.org to find your nearest branch.

    Arguably the most high-profile have been Bob and Margaret Abrahart, who led this charge after their daughter Natasha died in April 2018 at the University of Bristol.

    Despite her severe social anxiety, Natasha was required to give oral presentations that filled her with dread, and in 2022, a judge ruled that Bristol had discriminated against Natasha under the Equality Act by not making reasonable adjustments.

    But he did not find the university owed a general duty of care to avoid causing psychiatric harm – noting that:

    …if a relevant duty of care did exist… there can be no doubt that the university would have been in breach.

    That distinction prompted the Abraharts and other bereaved families to launch the “#ForThe100” campaign, named after the estimated annual student suicide toll. Their petition for a statutory duty of care gathered over 128,000 signatures and triggered a Westminster Hall debate in 2023, where MPs across parties voiced support.

    The skills minister at the time, Robert Halfon, rejected the call for statutory change. Instead, as part of a higher education mental health implementation taskforce, he announced an independent review of student suicide deaths – a “watching brief” approach that effectively deferred the question of legal responsibility while monitoring the sector.

    The review has now been published – and it reveals a catalogue of missed opportunities, systematic failures, and inadequate protections for vulnerable students.

    It also evidences the patterns identified by campaigners for years – poor monitoring of disengagement, communication silos between academic and support services, inadequate training for staff, and safety concerns in university accommodation.

    The big question now is whether the evidence will drive the legal and cultural shifts needed to protect students and prevent future deaths – or whether it will become yet another well-intentioned PDF on the ever-growing pile of guidance that relies on voluntary implementation.

    A review of student suicides

    The National Confidential Inquiry into Suicide and Safety in Mental Health (NCISH) team from the University of Manchester was commissioned to conduct the review. Their approach was methodical – all higher education institutions in England were asked to submit redacted serious incident reports for suspected suicides and serious self-harm incidents occurring during the 2023-2024 academic year.

    The response was robust. Of the 115 Universities UK members, 113 (98 per cent) provided a nominated contact, and 110 (96 per cent) responded with information about serious incidents during the academic year. That does at least suggest that universities recognise the importance of addressing student suicide, even if some remain hesitant about legal frameworks for doing so.

    In total, universities reported 107 suspected suicide deaths and 62 incidents of non-fatal self-harm during the 2023-2024 academic year. Of these, 104 serious incident reports (79 for suspected suicides and 25 for self-harm) were submitted to NCISH for analysis. As such, it is the largest collection of detailed individual-level data on student suicide ever compiled in the UK.

    The team then analyzed those reports against established standards, including both the Universities UK/PAPYRUS/Samaritans guidance for conducting serious incident reviews, and NCISH’s own 10 standards for investigating serious incidents. They examined student characteristics, identified risk factors, evaluated the quality of investigations, and assessed the recommendations and action plans arising from these reviews.

    Pressure and disengagement

    In 38 per cent of cases, students were experiencing academic problems or pressures. These ranged from exam-related stress (10 per cent) to anxiety about falling behind or meeting deadlines (19 per cent).

    Nearly a third (32 per cent) of reports identified evidence of non-attendance – a critical warning sign that was often met with inadequate response, if it was noticed at all. The most common intervention was an automated email from administrators, rather than proactive personal outreach.

    The report argues that that represents a significant missed opportunity for intervention – calling for students who are struggling academically to be recognised as potentially at risk, with an enhanced focus on providing a supportive response, as well as increased awareness of support at key pressure points in the academic calendar, especially during exam periods.

    The review also found that while 21 per cent of students were or had been part of “support to study” procedures or equivalent, there were clear instances where a cause for concern had not been appropriately escalated.

    The report identifies a need for additional or more robust processes for monitoring student engagement and non-attendance, including recommendations to review attendance triggers, the development of consistent approaches to responding to non-attendance, and the implementation of earlier interventions when disengagement is identified.

    The timing of incidents reinforces the connection to academic pressure, with peaks occurring in March and May – coinciding with assessment and exam periods – and notably fewer incidents during holiday periods, suggesting that academic stressors play a significant role in student distress.

    One thing I’d add here is that it really shouldn’t be a given that students in the UK all progress and complete at the same pace – that we are the country in the OECD whose students complete the fastest and drop out the least has some obvious downsides that the LLE, and a large dose of culture change, really ought to tackle.

    The other thing worth considering is culture. In our work on student health last month, academic culture popped up a significant but often overlooked determinant of student health in survey responses, with students describing patterns of overwork, presenteeism, and a “meritocracy of difficulty” that rewards suffering over learning outcomes.

    Students’ comments revealed how unhealthy work patterns are normalized within academic environments, with concerns about overwhelming assessment deadlines, high-stakes exams disadvantaging students with health conditions, and the glorification of struggle across disciplines. Students also highlighted the disconnect between wellbeing messaging and impossible workloads, articulating a desire for intellectually challenging environments that don’t lead to burnout – as well as both personal and systems empathy.

    Their solutions included workload mapping, identifying assessment bottlenecks, flexible assessment strategies offering multiple ways to demonstrate learning, staff training on setting healthy work boundaries, health impact assessments for curriculum design, accessibility-focused policies, clear distinctions between challenging content and unnecessary stress, student workload panels with authority to flag unsustainable demands, and revised attendance policies to discourage presenteeism during illness. They are all worth considering – as are projects like the one referenced here.

    Mental health, neurodiversity and support services

    Nearly half (47 per cent) of reports identified mental health difficulties as a factor prior to the incident, with 31 per cent noting diagnosed mental health conditions. Most commonly, these were depression and anxiety disorders (20 per cent).

    Significantly, 30 per cent of reports described a diagnosis or suspected diagnosis of neurodiversity, including attention deficit hyperactivity disorder (ADHD), autism spectrum disorder, or dyslexia. Of these neurodivergent students, only 14 described reasonable adjustments or support/inclusion plans tailored to their needs, and 12 per cent also had a mental health diagnosis. That suggests big gaps in support for students with overlapping mental health and neurodevelopmental needs.

    Especially concerning is that 70 per cent of students were known to university support services before their death, most often wellbeing services. These weren’t cases where students were suffering in silence – they had actively reached out for help within the university system. In many cases, students had multiple touchpoints with support services, but there were often gaps in follow-up, inadequate assessment of risk severity, and insufficient intensity or continuity of support.

    It’s partly the silo problem again. The report identified plenty of problems with information sharing in 24 per cent of cases, where critical details about a student’s mental health were not communicated between clinical, pastoral, and academic staff. Communication breakdowns meant that while a student might disclose suicidal thoughts to a counselor, personal/academic tutors remained unaware of the severity of their situation, continuing to apply normal academic pressures.

    Similarly, when academic staff noticed concerning changes in attendance or performance, this information wasn’t consistently shared with mental health professionals who could have intervened.

    The review specifically recommends improving information sharing internally and externally but notes that (often unfounded) concerns about confidentiality prevent effective coordination – leaving vulnerable students to navigate fragmented support systems and tell their story repeatedly to different university staff. What I’d note is that recommendations and guidance on this have been around for years now – universities clearly need to go further, and faster.

    And the realities of the funding system, the state of the sector’s finances and the resultant staff-student ratios in plenty of departments also need an honest conversation. If it’s noticing that matters, other students also need to be in the mix as well as academic staff.

    Location and transition

    Where location was known, 23 per cent of incidents occurred in university-managed accommodation – suggesting serious safety concerns in spaces directly controlled by institutions. The review specifically recommends reviewing the safety of university-managed accommodation, including physical safety, high-risk locations, the criteria for welfare checks, and signposting for support, particularly out-of-hours.

    I’d suggest that that should probably reflect, via the codes of practice the firms will be required to join to escape the regulation in the Renter’s Rights Act, standards in private halls too – although that would, of course require a modicum of coordination between DfE and the Ministry of Housing, Communities and Local Government.

    Almost three-quarters (73 per cent) of students were undergraduates, with over a quarter (27 per cent) in their first year of undergraduate studies, backing up previous research that has indicated that the first year represents a particularly vulnerable transition period – often leaving home, managing independent living, forming new relationships, and adapting to university-level academic demands.

    The review suggests these changes create a perfect storm of risk factors – first-year students often lack established campus support networks while losing daily contact with home support systems, may struggle with imposter syndrome or academic uncertainty, and frequently hesitate to seek help, believing their struggles are just “normal” adjustment issues.

    The problem is then compounded by institutional factors – with no prior academic record to contextualise changes in engagement and larger first-year class sizes, warning signs frequently go unnoticed by staff. The review specifically calls for enhanced induction processes and early intervention systems for first-years, recognising that proactive support during this critical transition period could significantly reduce suicide risk.

    I remain convinced that near-universal systems of group social mentoring found on the continent could have a major role to play here – they’re even in the legislation in Finland – but I also wonder whether the other notable OECD comparison, that (together with Belgium) we have pretty much the youngest bachelor’s entrants in the world, could also do with some significant thought.

    DfE has, of course, had a previous run at coordinating a national piece of work on transition support and standards – but the less said about that the better. We almost certainly need something more consistent, substantial and credit-bearing – I sketched out what that could look like here.

    International students

    International students accounted for nearly a quarter (24 per cent) of all submitted reports – a disproportionately high percentage given their representation in the overall student population. The overrepresentation could suggest additional challenges, including potential cultural and language barriers, social isolation, and distance from established support networks.

    In many ways, they face much of what home students face, with unfamiliar academic and cultural expectations, (often) studying in a second language, managing complex visa requirements, and coping with significant financial pressures due to higher fees and limited work rights piled on top. Many also experience intense pressure to succeed from family members who may have made substantial sacrifices to fund their education.

    The review found that cultural differences significantly impacted how international students experienced and expressed mental health difficulties. In some cases, cultural stigma around mental illness prevented students from seeking help, while in others, language barriers made it difficult to effectively communicate distress to university staff. The report also noted particular difficulties with international students who were isolated within their own cultural groups, making it harder for wider university systems to identify warning signs.

    Despite the overrepresentation of international students in suicide cases, the review found minimal evidence of culturally sensitive support services or targeted outreach. Many just applied a one-size-fits-all approach to wellbeing support that failed to account for diverse cultural understandings of mental health.

    The review specifically recommends that universities develop more culturally competent services and proactive engagement strategies for international students – particularly those from countries with significant cultural differences from the UK.

    There’s a reason why new Office for Students Condition E6 on harassment and sexual misconduct specifically requires approaches that are tailored to a provider’s specific student population, and that systems and processes to help prevent and respond to harassment and sexual misconduct are accessible to international students. It’s true on this issue too.

    Investigation quality and university response

    Following a death by suicide, the review found significant gaps in postvention support – the care provided to those affected. While 41 per cent of reports showed evidence of support for peers following a suicide, there was significantly less support for affected staff (18 per cent) and bereaved families (9 per cent).

    The review recommends that anyone affected by a student’s death by suicide should be offered or signposted to appropriate support – acknowledging that effective postvention is itself a critical component of preventing further deaths.

    The review then found wide variation in how universities investigate student deaths and respond to them. In three-quarters (76 per cent) of all reviewed cases, families were not involved in any aspect of the suicide investigation process. While 72 per cent of reports indicated that the family was contacted after the death to offer condolences, only 11 per cent of families contributed to or were offered involvement in the investigation process. And just 6 per cent of reports had been shared with the families.

    As the report notes, families provided:

    …moving accounts of feeling excluded from the process of finding out what happened to their loved ones, and some had a perception that the university was evasive and reluctant to answer important and painful questions.

    The exclusion of those who knew the student best not only denies families closure but also prevents universities from gaining valuable insights about circumstances outside the institution.

    It also raised significant questions about who conducts these investigations and their qualifications to do so. In 35 per cent of reports, information on the lead reviewer was not available. Only 13 per cent explicitly stated that the lead reviewer had no prior involvement with the student – a fundamental principle of independent investigation.

    There was also little evidence that those conducting the reviews had specific training or expertise in suicide prevention or investigation. As the report notes:

    …completing a serious incident review is an additional strategic-level responsibility, with no status of its own within someone’s job role.

    Most reviews focused narrowly on the university’s own processes and records, rarely seeking information from external sources. Despite 60 per cent of reports indicating the student had contact with other agencies (such as healthcare providers), only 6 per cent of these included contributions from those organizations in the review process.

    The gathering of information “did not generally extend to records and contributions from other agencies” such as primary care, secondary mental health care, and the criminal justice system. This was true even where the university was aware that those agencies had played a critical role in the student’s care. This inward-looking approach created significant knowledge gaps that could have been filled with input from families, health providers, and other external sources.

    The report also notes that there were examples of gaps in the chronology with little or no information between the student’s last contact with the HE provider and the incident. Without a comprehensive understanding of the student’s circumstances, universities can’t effectively identify all factors contributing to suicide risk.

    This won’t come as a surprise to anyone working in HE, but while 79 per cent of reports identified learning to help prevent future incidents (generating almost 300 recommendations in total), the implementation process was often weak. Over half (53 per cent) identified specific actions, but 18 per cent of these lacked clear owners and 40 per cent had no timescales for delivery.

    That raises questions about whether these recommendations are ever fully implemented or simply filed away. Learning points were “inconsistently assigned or scheduled,” with a lack of institutional commitment to following through on identified improvements. Without accountability mechanisms and clear follow-up processes, there’s little assurance that these recommendations will lead to meaningful change.

    Learning from tragedy

    The review makes 19 specific recommendations across four categories – safety concerns, suicide prevention within university systems, amendments to guidance, and wider system messages. They are comprehensive – but they largely represent guidance rather than enforceable standards.

    The first recommendation, for example, calls for “mental health awareness and suicide prevention training” to be available for all student-facing staff, with consideration for making such training mandatory – acknowledging the critical role staff play in identifying and responding to students in distress.

    But the report stops short of recommending that training be required – using the softer language of “consideration” for mandatory training. It’s a recommendation I’ve read hundreds of times over the years, and in the financial and redundancies state the sector is in, it would be hard to believe that it’s going to happen without a requirement that it does.

    That’ll be why OfS is now requiring it in E6 for harassment and sexual misconduct, and why that includes a line on “no saying you can’t afford it – if you can’t afford it, don’t provide HE”. Something similar should surely apply here.

    Meanwhile recommendations 3 and 4 address academic pressures, calling for students struggling academically to be “recognised as potentially at risk” and for increased support at key academic calendar points. They are a shift toward viewing academic processes not just as educational tools but as potential risk factors for mental health – a perspective that aligns with campaigners’ arguments for a duty of care that encompasses the whole student experience.

    Although as I said above, some system-structural issues relating to age and pace ought be on the list inside DfE’s reform plans for proper consideration.

    While it stops short of recommending a duty of care, it does call for “a duty of candour” to be introduced to the HE sector, setting out organisational responsibilities to be open and transparent with families after a suspected suicide. That would include a duty to provide information on what happened, at the earliest point.

    As it stands, Keir Starmer promised that such a duty, to apply to public authorities including universities, would appear by 15 April – the anniversary of the Hillsborough disaster. But it’s a deadline that was missed – with rumours that officials have been attempting to water it down and questions over whether it would apply in internal investigations as well as statutory inquiries. A decision will need to come soon.

    Mark Shanahan, on behalf of the LEARN Network, argues that universities are learning communities, but it is unclear from the research whether the learning leads to change. If nothing else, they’re supporting the idea that the exercise becomes annual:

    In some ways, it’s a vindication to see the concerns of bereaved families confirmed, when many feel so excluded when they try to find out what happened to their sons and daughters. Without families’ strength and persistence this report would not have been commissioned. We need to see it repeated annually if lessons are to be learned over the longer term.

    Given that so few University Mental Health Charter Awards have been achieved (just two in 2025), the network also argues that a legal duty of care by universities towards students, delivered by statute and/or regulation is the only way to accelerate the changes advocated in this report.

    Duty of care?

    The review comes, of course, amid ongoing confusion about what a “duty of care” would actually mean in a university context. The current government position, articulated by DfE minister Janet Daby, is that “a duty of care in HE may arise in certain circumstances” which “would be a matter for the courts to decide.”

    On BBC News, asked why a legal duty of care had not been introduced, skills minister Jacqui Smith says that “we do think that universities have a general duty of care to their students”, but that there were “some legal challenges”:

    We’ll be absolutely clear with universities that this is their responsibility. We’ve made resource available and we will continue to challenge them to deliver that.

    Being “absolutely clear” means establishing a legal duty and then asking your regulator to proactively monitor compliance with it – not a combo of endless finger wagging and a charter whose evaluation report found universities where mental health and wellbeing efforts were ad hoc, siloed, had limited proactive outreach, featured inconsistent and sometimes contradictory responses across departments, and lacked a strategic approach to mental health in curriculum design, community building and risk management.

    And “resource” probably doesn’t mean the paltry £5 per student in the grant letter.

    The position on duty of care contrasts sharply with the certainty provided in other contexts – like as the duty of care employers owe to their employees or that schools owe to their pupils – and means students enter university without clarity on what protections they can expect, while universities operate without clear standards for their responsibilities.

    As Bob Abrahart argues:

    …students and universities need instead to know where they stand.

    The review signals pretty clearly that the ambiguity has real consequences – inconsistent practices, missed warning signs, and preventable tragedies. Valuable recommendations will mean nothing if their implementation remains voluntary without a statutory framework.

    And as I’ve argued before on the site, when students have rights and know their rights, they’re better able to contribute to decent conversations about how they might be implemented practically. The rest is all “in an ideal world”, and we’re very much not in an ideal world right now.

    A more comprehensive statutory duty of care would establish clear standards for prevention, requiring universities to take reasonable steps to avoid foreseeable harm. It would not, as opponents suggest, treat students as children or make universities responsible for all aspects of student wellbeing. It would provide clarity on the reasonable expectations students can have of their institutions, and ensure consistency across the sector.

    The review has shown where the problems lie – now ministerial courage is needed to implement solutions that are universally applied. The 107 students whose deaths formed the basis of this review deserved better. Future students deserve the protection of clear, enforceable standards that their staff get.

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  • Personalizing Network Events for College Student by Strengths

    Personalizing Network Events for College Student by Strengths

    One of the challenges for students entering the workforce is identifying how their experiences in and outside the classroom have prepared them for careers. A 2023 survey by Cengage found that one-third of recent graduates felt underqualified for entry-level roles, and only 41 percent believed their program taught them the skills needed for their first job.

    Focused career development opportunities that address unique learner populations, such as working or neurodiverse students, can help bridge the gap between lived experiences and their application to the world of jobs.

    Inside Higher Ed compiled various initiatives that increase career readiness for specific student populations.

    Neurodiverse Learners

    Beacon College in Leesburg, Fla., primarily serves students with learning disabilities, including ADHD and dyslexia. Last year the college established a career fair designed for these learners, which introduces them to employers looking to develop a neurodiverse talent workforce.

    Survey Says

    Just under half of college students believe their college or university should focus more on helping students find internships and job possibilities, according to a May 2024 Student Voice survey by Inside Higher Ed and Generation Lab.

    This spring’s event, Internship Careers and Neurodiversity (ICAN), featured two dozen national and local employers. Success coaches were on site to support students and employers as they engaged with one another, and students could visit the Zen Den if they needed a quiet and private space to process.

    ICAN “is designed to remove barriers and reduce anxiety often associated with large-scale ‘convention center’ type events, so Beacon College can empower neurodivergent college students and help increase their participation in networking events elsewhere,” according to an April press release.

    Student Athletes

    Student athletes have packed schedules while they’re in season, making it difficult to balance athletics, coursework and extracurricular activities, which can sometimes push career development opportunities to the background.

    To help student athletes build their confidence in professional settings, Kennesaw State University created a “networking scrimmage” with employers so learners could practice introducing themselves, relay their academic and athletic accomplishments, and discuss career interests in a low-stakes environment, according to a university press release.

    Students also heard from three former student athletes who shared their stories of transitioning from sports into the workforce, as well as advice on how to navigate postcollege life.

    Adult Learners

    In 2023, the University of Phoenix created a digital tool that allows working adult learners to identify skills and goals that will guide them on their career journey.

    Students can access Career Navigator through the student portal. The tool allows them to build out demonstrated and self-attested skills and explore job features, including daily tasks and salary range, as well as identify skill gaps they may have when pursuing their desired career.

    Student Veterans

    After leaving military service, many veterans enroll in college to build career skills and gain further education, but connecting their military experience to civilian life can be a challenge.

    The University of Colorado, Denver, provides a one-year cohort program for student veterans, Boots to Suits, to aid their journey, providing personalized academic and career-development resources. Program participants receive job search strategies and career coaching, as well as advice on networking and building their LinkedIn profile and résumé.

    Major Programs

    While general career fairs and networking opportunities can give students visibility into employers or roles they may not otherwise have considered, tailored events can connect students of a particular discipline to employers looking for their expertise.

    Staff at Villanova University identified a problem at their career fairs: The number of employers looking for early-career civil engineers far overshadowed the number of students interested in such jobs. In response, staff created a new event specifically for civil engineering students, allowing employers to connect with potential interns earlier in their college career while also ensuring that students who were interested in other fields were able to engage with organizations that better fit their career goals.

    The University of Maryland hosts a Visual Arts Reverse Career and Internship Fair, a flipped model of the career fair in which employers visit a student’s table or booth to engage with their portfolio of work. This allows students to display graphic design, video production and immersive media skills in an engaging way that better reflects their learning and accomplishments.

    Do you have a career-focused intervention that might help others promote student success? Tell us about it.

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  • How to Develop a Student Persona: Strategies and Examples

    How to Develop a Student Persona: Strategies and Examples

    Why College Student Personas Are Critical for Enrollment Marketing Success

    Every message has an audience. Even this article was written with you in mind: someone navigating the complexities of higher ed marketing and looking for a smarter way to connect with students. 

    In the competitive world of college and university marketing, developing comprehensive college student personas is essential. A well-crafted persona helps you move beyond generic outreach and into the realm of meaningful engagement, putting you in the shoes of your prospective students to tell the story of: 

    A story-driven, persona-based approach allows you to lower acquisition costs, boost student engagement, and reinforce your institution’s mission. But more importantly, it helps students feel seen. When students feel welcomed and understood, real connection happens. 

    That’s when a prospect takes a first step toward becoming a future graduate.

    What Are Student Personas

    College student personas are fictional, research-based profiles that represent key segments of your institution’s prospective audience. 

    A persona can help you understand an audience group’s motivations, goals, challenges, backgrounds, and even decision-making behaviors. Rather than marketing to a broad, faceless group, personas allow you to tailor your messaging to be more relevant and compelling. 

    A well-detailed student persona might include details such as: 

    Ideally, each persona will be grounded in data from multiple sources including surveys, interviews, feedback from admissions, and digital marketing analytics, if available.

    How Personas Enhance the Student Journey

    Student personas are a critical jumping-off point for marketing and enrollment efforts in higher education. Persona identification should occur early in the brand development process to ensure that the brand, messaging, and story align with each audience — whether it is career changers, veterans pursuing education in civilian life, or working nurses looking to advance in their careers. 

    A persona-driven approach focuses on a multifaceted view of your college or university’s core audiences, primarily consisting of their demographics, psychographics, and behavioral attributes.

    While developing multiple custom personas for all your degree programs may seem daunting and can be time consuming, the effort will pay off in the long run in terms of enrollment and student success. 

    Aligning all key stakeholders involved in developing and deploying the story and identity of a brand around key student personas is also critical to creating a more cohesive and clear experience for students throughout their journey. These personas should inform and influence all teams and stakeholders in their strategies — from paid media ads and targeting, to blog content, to website copy and landing pages, to nurture campaigns. 

    No matter where students are in their educational journey, having a seamless experience across all channels and touchpoints is more important than ever before. 

    Utilizing various forms of primary and secondary research in the form of interviews, focus groups, market research, historical student data, and more, we at Archer Education are able to craft a deeper and more comprehensive understanding of what prospective students care about and how to most effectively reach and engage with them.

    Steps to Create College Student Personas

    Creating college student personas starts with research. Whether your enrollment marketing team does the research itself or relies on secondary sources (we suggest using a combination of both) the information-gathering process for developing student personas is essentially the same. Enrollment marketers will want to begin by gathering a lot of information from a wide range of sources.

    1. Conduct Discovery Interviews

    Interviews with key institutional stakeholders including program directors, enrollment and admissions teams, faculty, alumni, and current students are an important source of information for understanding student aspirations and goals, challenges and pain points, and even lifestyle circumstances. 

    We recommend speaking with as many stakeholders as possible to gather diverse insights and perspectives through one-on-one discussions, group interviews, and focus groups to inform robust college student personas. The interviewer’s goals are to:

    Stories and examples gathered during interviews with current students and alumni about how your program helped them achieve their educational or career goals are especially effective for connecting with prospective students. 

    2. Mine Historical Student Data

    Existing student demographic data (if available) including age, gender, prior education (degree type and level), and job title can help provide very tangible and relevant information for student personas. Institutions that consistently track and report data have an advantage, while brand-new programs that lack historical data may need to lean more heavily on other sources. 

    Student or alumni reports or survey results, if available, can provide great supplemental information for getting to know prospective, current, and former students better.

    3. Conduct Market Research

    Many students today, and nontraditional adult learners in particular, are hyperfocused on outcomes and looking for a return on investment in their chosen degree program. Marketing tools and resources enrollment marketers can use to make their program’s case to prospective students include:

    4. Leverage Audience Intelligence Tools

    The ability to gather insights into audiences through social listening and other data sources — known as audience intelligence — is gaining traction with marketers as tools become more advanced. At Archer, one tool that our team uses is Sparktoro, an audience research tool that crawls millions of social profiles and web pages to learn what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This is a helpful supplemental tool that can help provide a clearer picture of your audiences across various data points and attributes.

    If you’re not in a position to pay for audience intelligence tools, some free tools are available, such as CareerOneStop, which is sponsored by the U.S. Department of Labor. This tool is more limited to demographic information, but it can be helpful for learning more about certain industries or occupations that relate to a given student persona. 

    Facebook Audience Insights is another free tool that we have leveraged in the past to gain a better understanding of users connected to our partners’ pages, as well as to learn about the interests and affinities of a given audience. The tool has become more limited as Facebook has tightened up its access to users’ data and profile attributes, but it still may be worth checking out — especially if Facebook is one of your primary marketing channels.

    5. Synthesize Research and Outline Personas

    When discovery interviews are complete and market, audience, and other research has been gathered, it’s time to begin synthesizing what you’ve found and outlining your data-informed personas. 

    Depending on the scope of your project and goals, the structure and template you decide to use for college student personas may look quite different. Personas developed for the entire graduate school of an institution, for example, will probably look very different from personas created for one specific program. 

    Regardless of the scope and subsequent approach, you should ensure that you’ve covered your bases across the spectrum of core audiences while trying to make each as distinct as possible from one another — either in terms of shared interests and goals, or in terms of demographic factors such as incoming occupation (such as being a working nurse) or lifestyle circumstances (such as being a stay-at-home parent returning to school). 

    Once you’ve identified the distinct student personas you want to focus on, it’s time to build them out in greater detail. The more in-depth information you’ve gathered, the easier it will be to create distinct, detailed personas that are applicable. When creating personas, make sure to honor your institution’s commitment to diversity, equity, and inclusion by representing students of different races, ethnicities, gender identities, and abilities. Don’t let your personas reinforce stereotypes. 

    There are many different templates and approaches you can use to develop personas — and there is no “right” way. Again, it really depends on your specific goals and how you can make the personas as applicable and actionable as possible. 

    At Archer, our teams find that including areas such as skills, interests, incoming occupations, age, education, media usage, and more are important. Also, we highly recommend including a “story” section (as in the examples below) to humanize your fictional student and create a clearer picture of who this persona is and what they care about.

    College Student Persona Examples 

    When we are tasked with creating personas across multiple programs and verticals, we like to create a persona architecture with overarching personas and subpersonas so we can plug them in across various programs, depending on our partner’s needs and goals. This gives our enrollment marketing teams options to target student personas on a broader or more granular level, depending on what makes the most sense for the program. 

    The persona examples for students below feature overarching personas for a mix of tech/coding bootcamp programs with detailed subpersonas for each target beneath.

     

    Technology is a broad field with opportunities for individuals who come in with a diverse mix of experience, education, interests, and skills. Developing a broader overarching persona (with subpersonas underneath) can help provide a high-level snapshot into a broader group of individuals who still share important commonalities. You can include things such as an overview and some of the top motivations that are most relevant to that audience, in addition to other elements that help showcase who this audience is and what they care about. 

    Then drill down using the data and stories you’ve collected in your research to animate your multiple subpersonas. Below is a subpersona we created for a partner’s tech bootcamp degree program.

    The next example below is a program-specific persona created for a single degree program. Programmatic personas typically include more in-depth and detailed information than personas designed to encompass more than one program. Notice the inclusion of sample job titles and skills.

    Developing student personas will not only help your institution attract the right students, it will help your marketing teams, enrollment specialists, and administrators identify and better understand your students’ needs and goals — a win-win for educators and students alike. 

    Creating Student Personas to Drive Enrollment 

    Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception. When exploring colleges or degree programs, students want to know which one will be a good fit for them. Recognizing themselves in your marketing materials can make the difference between their moving forward in the enrollment funnel and moving on to a competitor. 

    At Archer Education, we partner with dozens of institutions to craft story-driven, persona-based approaches to student acquisition. Request more information and see what Archer can do to help you connect with and enroll the right students.

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  • How to design an international student tuition fee levy

    How to design an international student tuition fee levy

    “The Government will explore introducing a levy on higher education provider income from international students, to be reinvested into the higher education and skills system. Further details will be set out in the Autumn Budget.”

    35 words that have put the sector into a spin, spun out tens of thousands of words of analysis and rebuttal, and set into motion a shared panic that the government is not only going to reduce the number of international students but tax the students that universities manage to recruit.

    Design

    The only things that we know about the levy is that the government has used a six per cent tax on international fees as an “illustrative example” in its technical annex, the government assumes this cost would be passed on to international students, and that passing on these costs will depress international student numbers by around 7,000. In terms of the levy design there is the promise that the money will be ringfenced for higher education and skills but which parts and how is not defined. It is of course also not guaranteed.

    The sector’s response has been to point out that reducing the number of international students and devaluing the unit of resource they bring with them will put additional financial pressure on universities. The impact will also be uneven with the largest recruiters of international students paying the highest levy.

    The government has made a hugely consequential policy signal with no details, scant impact assessment, and no analysis of the consequences. However, if a levy of some form is going to happen the sector should think carefully about which kinds of levy they believe would be preferable. Not all levies are built equally.

    Australia

    The idea for a levy seems to have come from the Australian Universities Accord. The UK government does not seem to have noticed that the idea was heavily edited and caveated in the final report but in the interim report it was noted that:

    The Review notes various submissions support establishing a specific fund that could be used for future infrastructure needs, as well other national priorities. This could include consideration of a levy on international student fee income. The use of this revenue for sectoral-wide priorities could reflect the collaborative nature of the sector in building a strong and enduring system. The Review notes further examination is required, including consideration of some level of co-investment from governments.

    There is a little bit more detail here but not much. Like the UK version the fund would be hypothecated toward higher education and used to fund things on a system wide basis. The politics on the face of it appear progressive that the institutions that benefit most from private capital, the flow of international students, pay a proportion of it back to fund public goods in the wider higher education system. The less progressive element is that international students pay once to their institution, they would then pay a levy which their provider would pass on to them in increased fees, and they then prop up an education system of a nation in which they are not permanently resident.

    The University of Melbourne did some follow up work looking at the implications of such a levy. Some of the issues they picked up are whether this would be a levy on all international students in all kinds of education, whether it is reasonable to distribute funding from high income to low income institutions, whether the idea of a levy in and of itself would dampen demand, and whether the impact of taxing income from individual providers is more harmful than the collective benefits they may receive from a shared fund.

    Depending how the government chooses to apply its levy we would expect to see very different results. An Australian model which redistributes funding from the wealthiest institution to the least wealthy would have a very different set of consequences to a levy which took a six per cent flat tax and put it into a general fund for infrastructure. It feels odd within a market based higher education system to make one provider dependent on the success of another. It also feels odd to make international students who are studying at a specific institution responsible for the health of the wider sector.

    Some would see an intra-university levy as a recognition that the success of the system is the success of each provider. Some would see it as an unjustifiable tax on the most financially successful institutions.

    New Zealand

    Australia’s Antipodean partner already has a form of student levy.

    New Zealand’s Export Education Levy is charged as a proportion of the fee international fee-paying students pay to their providers. Depending on the kind of institution this is charged at between .5 per cent and .89 per cent of tuition fees.

    The levy has a direct relationship between funders and beneficiaries. Although it is a tax on learners, and by extension a tax on providers, the funding is used for the development of the export education sector, a recovery scheme should a provider be unable to continue teaching, the administration of the international element of The Education (Pastoral Care of Tertiary and InternationalLearners) Code of Practice 2021 (this includes a range of safety, wellbeing and advice support), and the funding of the International Student Contract Dispute Resolution Scheme (a scheme for students to resolve disputes with their providers on contracts and financial issues.)

    This system has been in place with some variations and the occasional suspension since 2002. The international education system is much smaller in New Zealand than the UK and the amount of funding the levy raises is modest at close to three million dollars in 2022/23. The model in operation here is a relatively small tax to fund things which providers have a shared interest in. It’s not a direct cash transfer between providers but a collective pot to reinvest into the economic commodity of international education. The scheme was suspended during COVID-19 as a measure to support the sector, so its financial impacts are clearly not negligible, but post COVID-19 international enrolments are recovering strongly. Whether they would have recovered even more strongly without a levy is impossible to know.

    This is a light-touch, shared endeavour, we all should have some investment in international education, kind of a levy and it is not the only levy New Zealand has.

    The Student Service Levy is a fee applied to all student fees to fund non-academic services. The University of Auckland surveys students every year on what they would like their fees to be spent on and in 2024, in descending order by amount, funding was spent on sports, recreation and cultural activities, counselling services and pastoral care, health services, child care services, clubs and societies, careers advice, legal advice, financial advice, and media.

    This is a general levy but the principle has broader applications. It would be entirely possible to levy international student fees to pay for non-academic services. For example, university access budgets are effectively paid for by a levy on fees. This system seems fairer in some ways than a general levy. The place where a student studies is the primary beneficiary of their fees. From a policy perspective it would allow the government to move institutional behaviour toward things they care about by stipulating what the fee could be spent on. However, given that international student fees subsidy much of university work already it would again feel like they are paying twice. Additionally, if providers didn’t have to redistribute their funding on a national basis the providers with the most international students would be able to spend the most on non-academic elements.

    Where else

    It is also worth stating the government’s proposed levy would not function like the Apprenticeship Levy. The Apprenticeship Levy is a tax on employer’s payroll but employers are able to access the funds they contribute to spend on apprenticeships with any underspend clawed back by the government. Plainly, if government allowed providers to access the fees they contribute to the levy for the education of their own students there would be no point in having a levy in the first place beyond giving universities the political coverage to raise fees. Presumably, not an outcome the government is intending.

    The argument against a levy of international student fees will dominate the sector for months to come. Should a levy come to pass universities would be well disposed to think of which kinds of levy they might prefer. A model which redistributes funding across providers and if so which providers and for what projects. A model which internally redistributes funding toward student support. Or, likely the least popular, a model which allows the government to reinvest the funding broadly and perhaps outside of higher education.

    In making the case of the harm a levy could cause the sector may also win over more sympathy if it can explain which kinds of levies in which places have what kinds of effects depending on how they are applied. A levy may generally be a bad idea but some versions are much more harmful than others.

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  • Supporting Student Wellbeing in Uncertain Times

    Supporting Student Wellbeing in Uncertain Times

    Higher education is operating in a time of rapid change and uncertainty. Changes in federal and state policy, funding, and increasing polarization are reshaping campus environments and profoundly affecting many students’ experiences. As leaders, it is critical to understand how these forces are impacting student wellbeing—and what actions institutions can take to adapt and strengthen their supports for students.

    The Action Network for Equitable Wellbeing (ANEW) is a networked community of higher education changemakers working together to advance systems-level transformation to improve student wellbeing. Drawing on the involvement of more than 200 colleges and universities, our experience shows that while there is no single solution, institutions can act quickly and intentionally to strengthen student support using a practical, data-driven, human-centered approach.

    Through this collaborative work, we’ve identified three strategies that are helping campuses respond more effectively to the rapidly evolving needs of their students: using real-time disaggregated data, conducting empathy interviews, and building a rhythm of frequent data collection and sense-making.

    Collect real-time quantitative data and analyze it thoughtfully

    How students are doing can change rapidly as policies and rhetoric shift, availability of external resources change, significant events on campus or in the world occur, and new barriers or supports emerge. Relying on older data (e.g. survey data collected nine months ago) can miss important changes. Without timely insight, decisions may be based on outdated information or an incomplete understanding. Systematically collecting real-time data helps institutions stay aligned with students’ current realities.

    To support this kind of real-time data collection, ANEW institutions have used the Wellbeing Improvement Survey for Higher Education Settings (WISHES)—a short survey, available at no cost, that provides institutions with timely and actionable data on a range of outcomes and experiences influencing student wellbeing. WISHES helps institutions monitor student wellbeing and stay responsive to the present moment.

    But aggregate data tell only part of the story. To understand how different groups of students are faring, disaggregating data by relevant student characteristics can reveal patterns that may be hidden in campus-wide averages and allow institutions to focus support where it is most needed, such as groups of students who might be disproportionately struggling.

    In fall 2023, the University of California, Irvine administered WISHES, disaggregated its data, and found that Middle Eastern students seemed to be experiencing more challenges than their peers in some measures. “Aggregate data really doesn’t tell you anything [about what to do]—you have to disaggregate,” said Doug Everhart, director of student wellness and health promotion at UC Irvine. “In order to find meaning behind the data, you have to follow up and ask questions to dig into the lived experience and the ‘why’. That focus is what makes [the ANEW] approach so useful.” The real-time disaggregated data allowed the team to better understand the Middle Eastern student experience and develop strategies responsive to their needs.

    Conduct empathy interviews to develop actionable, human-centered insights

    Real-time disaggregated survey data can reveal where differences exist—but it likely won’t explain them. Empathy interview is a method used in diverse sectors and settings to understand what’s behind the patterns in quantitative data. These insights are important for informing what specific changes are needed to better support students.

    An empathy interview is a one-on-one session that uses deep listening and responsive prompts to explore the lived experience of an individual on a specific topic such as wellbeing. Empathy interviews uncover holistic and nuanced perspectives about a student’s life—including what they’re facing, what matters to them, and how they navigate challenges and opportunities. Empathy interviews are not formal research, but they offer a structured way for leaders to move beyond assumptions and gain insights that are authentic, revealing, and actionable from those who are most affected.

    Katy Redd, executive director of the Longhorn Wellness Center at the University of Texas at Austin, reflected on the value of this strategy, “Going through this process pushed us to confront the gap between how we assume students experience college and what their day-to-day reality actually looks like for low-income students. Listening closely helped us notice invisible norms and structures that many students are expected to navigate without support. It shifted our mindset—away from surface-level solutions and toward deeper questions about how our systems function and for whom.”

    Michelle Kelly, assistant vice president for health and wellbeing at the University of Texas at Arlington, described a similar shift in perspective: “There was a moment after our empathy interviews where it just clicked: we’d been asking students to navigate systems we ourselves hadn’t fully mapped. It was humbling—but also motivating. Hearing their stories reminded us that the data isn’t just about trends—it’s about real people trying to make it through college while juggling a hundred other things.”

    These interviews, coupled with WISHES data, revealed insights that were difficult to uncover through other methods and have helped institutions think and act more systematically about what’s shaping students’ experiences and outcomes.

    Develop a rhythm of frequent data collection and sense-making

    Being responsive to student needs isn’t about changing course in response to every complaint—it’s about noticing patterns early and adjusting when needed, which requires more than one-time or yearly data collection. Institutions that build a regular rhythm of frequent data collection and sense-making are better equipped to detect shifts, learn from them, and adapt in ways that support student wellbeing.

    WISHES is most effective when administered multiple times per semester over many years. Data collected frequently over time provide helpful context when trying to understand how students are impacted by significant events on campus or in the world. Institutions can better answer questions like: Are students struggling more or less than they were at similar points of the semester in previous years? In times of extraordinary change, it is easy to imagine that students are doing worse than they were previously. Frequent data collection and sense-making allow us to objectively determine if this assumption is true.

    ANEW institutions that frequently collect data over time using WISHES have been able to understand in close to real time how large external events—such as the pandemic, October 7, and the shifting political environment—have impacted student wellbeing. Schools have reported that WISHES data enabled them to check their assumptions about the impact these events had on student wellbeing. In some cases, assumptions have been disproven using data, allowing schools to avoid trying to solve nonexistent problems or the wrong problem.

    As the University of Maryland reflects, “We’ve administered WISHES 10 times over the past two years and have seen firsthand the benefits of frequent data collection and are excited for the future. We most recently have begun to build a dashboard to display our WISHES metrics over time and democratize these critical insights to a myriad of roles within our campus community, which we hope will lead to more effective support for students across our university.”

    In the face of today’s challenges, higher education has a powerful opportunity—and responsibility—to lead with empathy, insight, and action. By embracing a data-driven, student-centered approach, institutions can move beyond assumptions and truly understand what their students need to flourish. The experiences shared by ANEW institutions demonstrate that meaningful change is not only possible but already underway. Now is the time for campuses to lean in, listen deeply, and build the systems that will support every student’s wellbeing.


    This post was written by Joanna Adams (Rochester Institute of Technology), Jennifer Maltby (Rochester Institute of Technology), and Allison Smith (New York University), with the co-leadership and insights of hundreds of changemakers contributing to the Action Network for Equitable Wellbeing.


    If you have any questions or comments about this blog post, please contact us.

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  • Ohio District Awarded CoSN Trusted Learning Environment Mini Seal for Student Data Privacy Practices

    Ohio District Awarded CoSN Trusted Learning Environment Mini Seal for Student Data Privacy Practices

    Washington, D.C.    CoSN today awarded Delaware Area Career Center in Delaware, Ohio, the Trusted Learning Environment (TLE) Mini Seal in the Business Practice. The CoSN TLE Seal is a national distinction awarded to school districts implementing rigorous privacy policies and practices to help protect student information. Delaware Area Career Center is the sixth school district in Ohio to earn a TLE Seal or TLE Mini Seal. To date, TLE Seal recipients have improved privacy protections for over 1.2 million students.

    The CoSN TLE Seal program requires that school systems uphold high standards for protecting student data privacy across five key practice areas: Leadership, Business, Data Security, Professional Development and Classroom. The TLE Mini Seal program enables school districts nationwide to build toward earning the full TLE Seal by addressing privacy requirements in one or more practice areas at a time. All TLE Seal and Mini Seal applicants receive feedback and guidance to help them improve their student data privacy programs.

    “CoSN is committed to supporting districts as they address the complex demands of student data privacy. We’re proud to see Delaware Area Career Center take meaningful steps to strengthen its privacy practices and to see the continued growth of the TLE Seal program in Ohio,” said Keith Krueger, CEO, CoSN.

    “Earning the TLE Mini Seal is a tremendous acknowledgement of the work we’ve done to uphold high standards in safeguarding student data. This achievement inspires confidence in our community and connects us through a shared commitment to privacy, transparency and security at every level,” said Rory Gaydos, Director of Information Technology, Delaware Area Career Center.

    The CoSN TLE Seal is the only privacy framework designed specifically for school systems. Earning the TLE Seal requires that school systems have taken measurable steps to implement, maintain and improve organization-wide student data privacy practices. All TLE Seal recipients are required to demonstrate that improvement through a reapplication process every two years.

    To learn more about the TLE Seal program, visit www.cosn.org/trusted.

    About CoSN CoSN, the world-class professional association for K-12 EdTech leaders, stands at the forefront of education innovation. We are driven by a mission to equip current and aspiring K-12 education technology leaders, their teams, and school districts with the community, knowledge, and professional development they need to cultivate engaging learning environments. Our vision is rooted in a future where every learner reaches their unique potential, guided by our community. CoSN represents over 13 million students and continues to grow as a powerful and influential voice in K-12 education. www.cosn.org

    About the CoSN Trusted Learning Environment Seal Program The CoSN Trusted Learning Environment (TLE) Seal Program is the nation’s only data privacy framework for school systems, focused on building a culture of trust and transparency. The TLE Seal was developed by CoSN in collaboration with a diverse group of 28 school system leaders nationwide and with support from AASA, The School Superintendents Association, the Association of School Business Officials International (ASBO) and ASCD. School systems that meet the program requirements will earn the TLE Seal, signifying their commitment to student data privacy to their community. TLE Seal recipients also commit to continuous examination and demonstrable future advancement of their privacy practices. www.cosn.org/trusted

    About Delaware Area Career Center Delaware Area Career Center provides unique elective courses to high school students in Delaware County and surrounding areas. We work in partnership with partner high schools to enhance academic education with hands-on instruction that is focused on each individual student’s area of interest. DACC students still graduate from their home high school, but they do so with additional college credits, industry credentials, and valuable experiences. www.delawareareacc.org

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  • Unibuddy launches AI tool to boost student engagement

    Unibuddy launches AI tool to boost student engagement

    Unibuddy, a higher education peer-to-peer engagement platform, has officially launched Assistant – an AI tool designed to support large-scale, authentic student-led conversations.

    Following a successful beta phase, the tool is now fully live with 30 institutions worldwide and delivering impressive results: tripling student engagement, cutting staff workload significantly, and maintaining over 95% accuracy.

    As universities face increasing pressure from tighter budgets and rising student expectations, Unibuddy said its Assistant tool offers a powerful solution to scale meaningful engagement efficiently, combining the speed of AI with the authenticity of real student voices.

    • 65,000 unique students have used Assistant
    • 100,000+ student questions answered automatically without requiring manual intervention
    • 125% increase in students having conversations
    • 60% increase in lead capture
    • five hours saved per day for university staff

    “Today’s students demand instant, authentic and trustworthy communication,” said Diego Fanara, CEO at Unibuddy. “Unibuddy Assistant is the first and only solution that fuses the speed of AI with the credibility of peer-to-peer guidance – giving institutions a scalable way to meet expectations without sacrificing quality or trust.”

    Unibuddy has partnered with more than 600 institutions globally and has supported over 3,000,000 prospective students through the platform. As part of this extensive network, it regularly conducts surveys to uncover fresh insights. Although chatbots are now common in higher education, survey findings highlight key limitations in their effectiveness:

    • 84% of students said that university responses were too slow (Unibuddy Survey, 2025)
    • 79% of students said it was important that universities balance AI automation (for speed) and human interaction (for depth) while supporting them as they navigate the decision-making process (Unibuddy Survey, 2025)
    • 51% of students say they wouldn’t trust a chatbot to answer questions about the student experience (Unibuddy Survey, 2024)
    • 78% say talking to a current student is helpful — making them 3.5x more likely to trust a peer than a bot (Unibuddy Survey, 2025)
    • Only 14% of students felt engaged by the universities they applied to (Unibuddy Survey, 2025)

    Unibuddy says these finding have shaped its offering: using AI to handle routine questions and highlight valuable information, while smoothly handing off to peer or staff conversations when a personal, human connection is needed.

    Buckinghamshire New University used Unibuddy Assistant to transform early-stage engagement – generating 800,000 impressions, 30,000 clickthroughs, and 10,000+ student conversations in just six months. The university saved over 2,000 staff hours and saw 3,000 referrals to students or staff. 

    Today’s students demand instant, authentic and trustworthy communication
    Diego Fanara, Unibuddy

    Meanwhile the University of South Florida Muma College of Business reported over 30 staff hours saved per month, with a 59% click-to-conversation rate and over a third of chats in Assistant resulting in referrals to student ambassador conversations. 

    And the University of East Anglia deployed Assistant across more than 100 web pages, as part of the full Unibuddy product suites deployment of peer-to-peer chat, with student-led content contributing to a 62% offer-to-student conversion rate compared with 34% of those who didn’t engage with Unibuddy. 

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  • AAERI seeks visa overhaul for Australia’s student system

    AAERI seeks visa overhaul for Australia’s student system

    The Association of Australian Education Representatives in India (AAERI), in a submission to the Minister for Home Affairs and the Minister for Education, has urged the Labor government to link student visas to the institution of initial enrolment.

    The association, established in October 1996 to uphold the credibility of education agents recruiting students for Australian institutions, proposed that any change in course or institution should require a new visa application, with the existing visa automatically cancelled upon such a change.

    “This proposed reform means that a student’s visa would be directly linked to the education provider (institution) listed in their initial Confirmation of Enrolment (CoE) at the time of visa approval. The student would be required to remain enrolled at that institution,” read a statement by AAERI.  

    The association expalined that if a student wishes to change their course or education provider, they must obtain a new CoE from the new institution, apply for a fresh student visa, and once again demonstrate that they meet all Genuine Student requirements.

    “Such a measure will strengthen the integrity of Australia’s student visa program, reduce exploitation in the education sector, improve compliance with Genuine Student (GS) criteria, and safeguard Australia’s reputation as a provider of high-quality international education,” it added. 

    “Additionally, this reform will support ethical education agents and reputable institutions by discouraging course-hopping and misuse of the student visa system, thereby enhancing student retention and sector stability.”

    Such a measure will strengthen the integrity of Australia’s student visa program, reduce exploitation in the education sector, improve compliance with Genuine Student (GS) criteria, and safeguard Australia’s reputation as a provider of high-quality international education.
    AAERI

    Based on AAERI’s submission, such a policy would align with Condition 8516, which requires students to remain enrolled in a registered course at the same level or higher than the one for which their visa was originally granted.

    As per reports, education loan applications from India, one of Australia’s biggest student markets, have quadrupled since the Covid pandemic, with the number of loan-seeking students expected to rise further.

    With many students relying on Indian public and private banks for education loans, changes in their courses in Australia have often led to their original loans being considered void, placing many at significant financial risk.

    “Based on our communication with several Indian banks, if a student changes their course or education provider after arriving in Australia, their loan arrangements may need to be reassessed, taking into account new course fees, institution credibility, and repayment ability,” stated AAERI. 

    “The original loan is void and stands suspended. This poses significant financial risks for students and impacts their compliance with visa conditions.”

    According to AAERI, the problem is also prevalent among Nepali students, with nearly 60,000 currently studying in Australia. 

    The association also highlighted examples from other study destinations that Australia can learn from in implementing the proposed framework. 

    While New Zealand allows course or provider changes but may require a variation of conditions or a new visa, especially for pathway visa holders or when moving to lower-level courses, in the UK, the student visa system is closely tied to licensed sponsors through the Confirmation of Acceptance for Studies, so changing institutions generally requires a new CAS and immigration permission.

    In Canada, stricter rules have been implemented requiring international students to be enrolled at the Designated Learning Institution named on their study permit, and to change institutions, students must apply for and obtain a new study permit, emphasising the importance of linking visas to specific institutions.

    “Australia’s recent reforms, such as closing the concurrent CoE loophole and requiring CoEs for onshore visa applications, are steps in a similar direction but do not go far enough to address the core issue of unethical student poaching, misuse of student visa and provider switching,” stated AAERI. 

    AAERI’s call for action comes at a time when the return of the Labour government is viewed as “offering little comfort to an international education sector already under-siege”, as highlighted in a recent article by Ian Pratt, managing director of Lexis English, for The PIE News.

    In Anthony Albanese’s second term, the Prime Minister established a new role – assistant minister for international education – and appointed Victorian MP Julian Hill.

    “It’s important that students who come here get a quality education… This sector is complex and Julian Hill is someone who’s been involved as a local member as well, and I think he’ll be a very good appointment,” Albanese stated at a press conference this week. 

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  • UC Irvine is crusading over student doormats — and wiping its feet on the Constitution

    UC Irvine is crusading over student doormats — and wiping its feet on the Constitution

    You don’t think much about doormats unless you’re at HomeGoods, but they serve many purposes — a place to wipe your shoes, a way to distinguish otherwise identical-looking apartments, and a vessel for personal expression, whether serious or funny. 

    Graduate student Amelia Roskin-Frazee chose the last of these. Her UC Irvine apartment doormat read, “No Warrant. No Entry.”

    For that alone, UC Irvine is now subjecting Roskin-Frazee and other students to disciplinary proceedings, ordering them to remove personalized doormats or face punishment.

    “Doesn’t UC Irvine have anything better to do than to censor my doormat?” said Roskin-Frazee. “The university should refocus its energy where it belongs: on educating its students.”

    Administrator admits to selective policy enforcement

    The dispute dates back to late 2023, when Roskin-Frazee emailed an administrator to express her concerns about a university policy banning “any signage in windows or on doors facing outside that have words on them.” She (rightly) argued the rule could violate students’ expressive rights and raised concerns about censorship — particularly regarding speech about LGBT issues and sexual assault awareness.

    In response, the coordinator cited an even broader university housing policy that prohibits “[a]ll outward‐facing signs, decorations, and expressions in windows/on doors.” While restricting certain types of signs or flags in windows for fire safety reasons may be reasonable under the First Amendment, this total ban is not narrowly tailored to those specific concerns.

    Worse, the coordinator added that the policy is selectively enforced based on content, explaining that the office probably wouldn’t ask someone to remove a holiday snowflake display but that it has asked “people to take down things like Pride flags, country flags, and advertisements for businesses.” 

    This is classic content discrimination. 

    Back in 2005, Pastor Clyde Reed of Good News Community Church put up a few signs directing people to his Sunday service in Gilbert, Arizona. But the town’s sign code restricted how large signs could be and how long they could stay up depending on what they said. So Reed sued, and 10 years later in the landmark case Reed v. Town of Gilbert, the Supreme Court said that if a law treats speech differently based on its content, it’s probably unconstitutional.

    Free speech means free speech. You don’t get to play favorites based on what the message says. Reed helped remind the country that the First Amendment isn’t just a suggestion. But apparently, UC Irvine never got the memo.

    Students threatened with punishment for doormats

    On April 14, 2025, the same administrator notified Roskin-Frazee that her doormat could violate yet another onerous university policy that says only doormats “without words or images” are allowed — and ordered her to remove it.

    It’s hard to imagine this sort of content discrimination serves a compelling university interest, because it’s not about the actual doormat—it’s about the expression on the doormat. If doormats present a risk to safety in the hallways, for instance, by impeding the ability of emergency services to move in the hallway, shouldn’t any doormat pose that kind of risk? Why does the message on the doormat matter?

    FIRE wrote to the university on April 21 explaining that the UC Irvine cannot “maintain speech-restrictive policies that it enforces only when staff or administrators disapprove of the content or viewpoint of speech,” and urging it to refrain from punishing or threatening to evict Roskin-Frazee from her apartment because of her doormat.

    The university responded to us on April 23, telling us that it was not threatening Roskin-Frazee with eviction. That’s a relief. But our concerns about these policies and their enforcement remain. 

    Flawed policies lead to flawed enforcement

    FIRE wrote to the university again on May 14, taking issue with its broader policies on displays. As we told the university, it “has discretion to impose restrictions on unprotected speech, such as obscenity or images for which the university holds a copyright. But banning any expressive doormat, regardless of whether the doormats pose any safety concerns or otherwise violate university policy or the law, is not a reasonable time, place, and manner restriction of protected speech.”

    Targeting doormats for removal based on their content violates the First Amendment. Period. 

    The university’s policies on outward-facing displays are similarly flawed. Why would an outward-facing display in an apartment pose a different safety or fire risk than an inward-facing display? Delineating between displays like signs or posters based on whether or not they’re visible from the outside, as opposed to whether or not they pose fire or safety risks, is a restriction on student expression, plain and simple.  

    Chancellor Howard Gillman knows this better than most. After all, he wrote his doctoral thesis on constitutional ideology. This isn’t hard. UC Irvine must reform its policies to align with the First Amendment. 

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