Founder and chief executive of degree management ed-tech Stellic Sabih Bin Wasi used his own student experience of interacting with university systems to improve the student experience.
His platform, adopted by 70 universities, is designed to bring together academic planning, advising and scheduling so his peers can better “work out the complexity of higher education.”
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The new independent National Student Ombudsman will be led by Sarah Bendall (L), pictured with Jason Clare, in an image posted to social media on November 29, 2024. Picture: Facebook
A highly experienced lawyer has been appointed to lead the anticipated university watchdog and complaints function, after the legislation passed in the last sitting week of parliament.
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Creating a resume for a mba fresher student can be a crucial step in launching your career or getting your first job.
Rememder that HR Recruiter have only 3-5 seconds to review your resume on job portals. So you should start your resume with
A strong cover page details or job objective for 4 lines is a must. This is the section recruiters read before downloading your resume from portal. You should change this section every 7 days to keep it fresh and up-to-date.
For experienced candidates, write a summary that highlights your professional identity and major achievements in your present job or intership that increased companies profitability will help you get job interview calls faster.
A well-structured resume template format in word format highlights your education, skills, and any relevant experience, even if it’s limited. Below is a guide to help you craft an effective resume that can help you to get inverview calls faster.
Do not discuss your salary expectation in direct figure. Give a salary range depending upon job responsibility.
Just change the following details on the releveant field and upload on job sites like naukri, indeed or linkedin.
Enrollment management is the core function of any educational institution. It involves not merely processing applications but also influencing students’ futures and facilitating a smooth experience from the initial expression of interest in your institution. This work can frequently appear daunting for registrars.
You are responsible for the daily management of extensive documentation, the navigation of complex systems, and the pursuit of ensuring that each student feels supported and welcomed. Nevertheless, it is clear that a straightforward routine can be transformed into a substantial inconvenience by manual procedures, communication failures, and data management complications.
Enrollment management software is thus critically essential in this context. This robust solution is engineered to confront the difficulties you encounter directly, facilitating process optimization and improving the student experience. We will be addressing student enrollment issues faced by registrars during registration and investigate how an appropriate software solution might significantly benefit both your staff and the students you assist. Let us engage collaboratively to address these concerns.
Since we are all aware that enrollment management is a genuine challenge, let us discuss some of the most significant sore points you encounter. And rest assured, you are not alone in this. A whopping 67% of registrars report feeling overwhelmed by manual processes and documentation, as indicated by a recent survey conducted by the National Association of Student Personnel Administrators (NASPA). We can deconstruct a few of these “student enrollment issues” for you!
Manual data entry can be inordinately time-consuming, as we are all aware. No matter how diligently you propel, you appear to make minimal progress when endeavoring to swim upstream. Disorganized spreadsheets, handwritten notes, and stacks of forms not only impede productivity but also heighten the probability of errors. In reality, organizations that implement manual processes may allocate up to 30% more time to administrative duties than those that adhere to automated systems. Imagining the potential of that additional leisure!
How frequently do you wait for info before making a big decision? Real-time data is essential in today’s fast-paced educational environment. Working with obsolete or delayed data might slow your response to student needs and strategic opportunities. According to a recent research, 56% of registrars said delayed data retrieval hindered decision-making. Yikes!
Communicating can be like playing broken telephone. Departments and students can lose vital information, causing confusion and frustration. Critical updates may not reach the appropriate people at the right time. Eduventures found that 43% of enrollment officers have communication gaps, which affect student happiness and engagement.
How often have you yearned for a magic wand to effortlessly track application statuses? Finding a needle in a haystack might be difficult without a system. Incomplete applications, missing paperwork, and inability to track progress can stress registrars and students. College and University Professional Association for Human Resources (CUPA-HR) found that 62% of registrars struggle with application monitoring, delaying admissions and missing student prospects.
Let’s conclude with data analysis—or lack thereof. How can you examine trends and patterns to inform enrollment plans if your reporting capabilities are limited? You must estimate what works and what doesn’t without complete data. According to an AACRAO poll, 70% of registrars want better reporting tools to guide their strategy.
That’s it. These typical issues can severely affect enrollment management and the student experience. Do not worry! The correct enrollment management software can address these issues. Explore how it can streamline your procedures and improve everyone’s experience.
It’s no secret that entering data by hand and dealing with piles of papers can be a real pain. By bettering these steps, enrollment management software takes that load off your shoulders. You could save a lot of time if you let the software do the boring work. That way, you could focus on what really matters: helping kids and making their experience better.
Delayed data can make it hard to make quick choices. When you use registration management software, you can get to important data at any time. You don’t have to wait for reports or changes anymore. You can get instant information that helps you make decisions right away.
Communication is very important in a busy registration office, which we all know. These systems come with built-in ways to talk to each other and kids, so everyone stays in touch. There will be less confusion and knowledge will flow more easily, which is good for everyone.
There shouldn’t be any element of guesswork involved in monitoring applications. Using the application tracking features provided by enrollment management software, you can easily keep tabs on the status of each application in real time.
The outcome = you can stay organized plus give ultimate experience to applicants that they demand.
Data is your greatest ally when enhancing enrollment strategies. Enrollment management software’s powerful reporting and analytics features help you gain valuable insights into patterns and outcomes. This simply implies that you may influence your organization’s success through data-driven decisions.
Data is your best friend for enrollment strategy improvement. Advanced reporting and analytics in enrollment management software let you analyze trends and outcomes. You can use data to make decisions that affect your institution’s success.
Easily Create Compliance Reports: No more scrambling during audits. With built-in reporting tools, you’ll have audit-ready reports at your fingertips.
Create Compliance Reports with No Effort: No more rushing through audits. Built-in reporting features will let you have audit-ready reports right at hand.
Reduced Human Errors: Automate data entry and tracking to greatly lower errors that might pass through in-hand procedures.
Access Real-Time Enrollment Data: Real-time updates will keep you current with enrollment figures, so guiding quick, wise selections.
Secure Student Data: Forget data breaches. Cloud storage ensures security and compliance, providing you peace of mind.
Make Reviewing Applications Easy: Let the program indicate critical details so you may focus on the big picture instead of sorting through heaps of papers.
Get Everyone on One Agenda: Forget about departmental conflicts. Centralized data guarantees that everyone has the same information, so facilitating smooth teamwork.
Create Methodologies That Fit You: Customize the system to fit the demands of your university so the enrolling process seems seamless, quick, and completely customized.
Engage Students More: Use the software’s chat features to keep students up to date and interested throughout the whole process.
Scale operations easily: The software adapts to your needs, so you don’t have to worry about losing accuracy or speed as the number of enrollments goes up or down.
At the heart of improving the student experience is how well you manage enrollment. We know the pain points—manual processes, communication breakdowns, and keeping track of every application can slow you down. As a registrar, you’re juggling enough already. Why not make things easier?
Enrollment management software helps. We simplify operations, improve collaboration, and provide real-time data access, so you can focus on delivering a successful student journey. When modernizing your system, Creatrix Campus includes everything a modern registrar needs to ease the process. Contact our staff for more!
Imagine this: a prospective student fills out a request for information on your website, sharing personal details like their program of interest, transfer status, and intended start date. What happens next? Too often, the response is a generic email or text urging them to apply. Then, perhaps unsurprisingly, many institutions see declining contact rates and applications.
Delivering an engaging, personalized experience — at scale, across programs, and from the very first interaction — is no small feat. But it’s also essential in today’s competitive higher education landscape. While complex communication plans and sophisticated automation tools play a role, sometimes the simplest approach can make the biggest difference: Asking the right questions.
Focusing on the right questions can strengthen student relationships, increase lead-to-application rates, and even drive application-to-enrollment success, helping institutions connect personally with students and boost engagement at every stage of their journey.
Before we can start asking students questions, we must first ask ourselves an obvious question: What is student engagement?
Engagement rates are metrics that show how actively involved your audience is with your content. By tracking specific metrics, your institution can analyze the effectiveness of your marketing campaigns. You should track the number of people who interact with your follow-up communications: whether they open, click, respond to, or visit a website.
Every interaction a prospective student has with your institution’s website, social media posts, texts or emails, and other digital content generates data that you can use to capture information about leads (prospective students) and better understand and optimize future marketing efforts.
Tracking and analyzing “clicks” can tell you:
At Archer, we’ve seen clients have 44% higher application-to-start rates and 33% higher application rates when prospective students engage with an institution’s post-inquiry communication. This makes for an efficient use of resources, as you’ve already generated the inquiry. A bump in conversion rates can go a long way in stretching a limited budget.
Imagine you have the opportunity to meet with every prospective student in person for coffee. What would you do? How would you engage with them? You’d probably begin to build rapport by asking them lots of questions.
A digital meetup should be treated no differently than an in-person engagement. “Digital” is simply another method of communication. Granted, you’re not able to sit at your computer and chat online with every prospect, but in terms of how to interact and build student engagement, you should think of it the same way: as a two-way conversation.
Simply put, stop talking at prospective students and start communicating with them.
As much as you’re tempted to begin by telling them how great your school and program are, it’s best to first understand where a student is coming from and what they’re looking for.
At Archer, our team and our proprietary end-to-end student support solution — called Onward — are available to students 24/7. Built exclusively for the student journey, Onward collects and analyzes data on digital student engagement and optimizes digital student communication with a goal of increasing post-inquiry engagement. It has taught us a lot.
We’ve found that one of the most impactful things we can do in our follow-up communication with students to boost engagement rates — at any stage of the student lifecycle — is to ask questions. Indeed, in follow-up exchanges where we ask students specific questions (and provide an option to answer directly in that communication), we see click-through rates 42% higher than average.
Even if you’ve already missed a key opportunity to ask questions of new prospects, circling back to get to know them better at any point in their student journey can have an impact.
Working with our partner Peru State College, we started sending a “What’s holding you back?” email to prospective students who weren’t taking the next step forward. The email not only asked “What’s holding you back from enrolling with us?” but also let the recipient click on an answer. For that email, we saw an average open rate of 16% — which doesn’t look too impressive until you consider these prospects had stopped engaging — and, more importantly, an average 33% click-through rate (with a majority of clicks leading to “apply now” pages). Not only did the email help the college reconnect with “lost” students, but we learned how to better connect with unconverted prospects going forward.
The email allowed us to determine who was stopping out and why.
These insights informed our follow-up digital communication, as well as our one-on-one admissions team follow-up. As a result, we reengaged with a meaningful percentage of stopped-out prospects by understanding some of their challenges and following up with relevant information. Moreover, 20% of this audience took action by clicking to start or finish their application and/or call an admissions rep.
We used this same engagement strategy for first-time students enrolled in Peru State College’s online programs. Before we could view information in our partner’s learning management system to see if students were showing up for class or turning in assignments — leading indicators of student success — we wanted to check in with these new students directly to ask how their first week was going. The email asked, “How are you feeling about your first week?”
This email had an average open rate of 71% and an average click-through rate (CTR) of 31%.
Using a similar email, Archer helped another partner intervene to help 14 students who had indicated they weren’t having the best first-week experience. By asking follow-up questions to learn what wasn’t working for them, and forwarding that information to our admissions team, we were able to connect those students with a success coach at the university.
Higher-ed marketers and enrollment professionals know from experience that the success of every student is important to an institution’s long-term success. Providing a more personalized and engaging student experience can have a positive impact on enrollment growth and student retention.
It’s time for you to start having meaningful digital conversations that make an impact.
While Archer Education uses Onward, our easily scalable end-to-end student support solution, to deliver personalized communication and tailored post-inquiry follow-up 24/7, you don’t need a sophisticated lead nurturing tool to improve your student engagement strategies. Simply start asking questions in your communication with students and provide them with an easy way to respond.
Want to learn more about how to modernize your student experience and increase enrollment and retention rates with Archer’s Onward student support solution? Reach out to us and learn more today.
Director of Marketing & Communications 
Angie Mohr
Angie Mohr is the senior vice president of student engagement at Archer Education. With a background in marketing, communications, and CRM and marketing automation, she has over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and life cycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in their student journey.
Course withdrawals carry significant academic and financial consequences for students and universities. Studies consistently demonstrate that withdrawing from first-year courses can greatly increase a student’s risk of discontinuing their studies, reducing their likelihood of completing a degree (Akos & James, 2020).
TORONTO – October 22, 2024 – Top Hat, a leading provider of student engagement solutions for higher education, has released the first significant finding in an ongoing research initiative with Indiana University exploring the impact of student engagement leveraging Top Hat on retention and academic outcomes. The study, involving an analysis of hundreds of courses from the Spring, Summer, and Fall semesters of 2023, observed that the use of Top Hat by instructors resulted in an 11.5 percent decrease in the mean student withdrawal rate compared to similar course types without using the platform. In absolute numbers, this would equate to approximately 289 of the sampled Indiana University students continuing their course work during the 2023 academic year. The findings highlight the positive impact of integrating Top Hat into course delivery on student retention, particularly in introductory courses that often have higher drop-out rates.
The Top Hat platform empowers educators to use frequent low stakes assessments to increase student engagement during lectures through interactive polls, quizzes, and discussions. The use of frequent low stakes assessments have been shown to improve student confidence, academic outcomes and retention (Meer & Chapman, 2014). The principles of active learning can also be extended outside of class through Top Hat Pages, a content editing and personalization tool that enables instructors to create or customize their own interactive learning materials. Every interaction is captured by the platform, providing students with real-time feedback, while empowering faculty with data-driven insights they can use to identify struggling students and improve the impact of their instruction.
“Indiana University is deeply committed to the success of our students, and the findings from this research demonstrate how the thoughtful integration of instructional technologies has contributed to strengthening our undergraduate retention,” said Gina Londino-Smolar, Ed.D., Teaching Professor at IU Indianapolis. “Implementing active learning and frequent assessment, which have been shown to improve student outcomes, has been an important focus for us and our partnership with Top Hat has been instrumental in enabling us to scale these practices across our institution, ensuring a consistent, high quality learning experience for our students.”
The study’s primary objective is to evaluate the influence of Top Hat on various student outcomes, with an initial focus on withdrawal rates—a key indicator of student success. The collaborative research project, approved by the Institutional Review Board (IRB), involved analyzing data from thousands of individual courses. From the original large dataset, similar courses based on discipline and level were identified in order to equalize the sample size and undertake a more accurate analysis. After filtering the dataset, 235 unique Top Hat courses were compared against a similar set of 235 unique courses that did not use Top Hat.
Indiana University began working with Top Hat in 2017 and, based on high rates of faculty adoption, made the decision to offer the platform free of charge to all students by entering into an enterprise license agreement the following year. By addressing concerns around equity, student affordability and ensuring compliance with respect to data privacy and standards for web accessibility, adoption has increased substantially. For the 2023/2024 academic year 1,022 faculty and 51,679 students across more than 1,900 individual courses from all nine IU campuses used Top Hat to enhance learning.
“This study reinforces the importance of providing faculty with tools that make evidence-based practices, like active learning, easier to adopt,” said Maggie Leen, CEO of Top Hat. “The data speaks for itself—when instructors have access to the tools to support effective teaching methods, it can lead to stronger student engagement and higher persistence. We’re proud to be part of Indiana University’s efforts to increase on-time graduation rates for their students.”
The 2030 IU Strategic Plan has one pillar dedicated to Student Success and Opportunity with a commitment to student affordability and experience throughout their educational journey to have success in the workplace and beyond. The incorporation of Top Hat to engage students with the course content, reducing withdrawal rates, can be seen as a direct contribution to the pillar for student success.
Since its founding in 2009, Top Hat has continued to introduce new features to make proven teaching methods more accessible to instructors. Most recently, Top Hat announced the release of Ace, an AI-powered teaching and learning assistant that enables instructors to generate assessment questions and discussion prompts based on their lecture slides and course materials. As a personalized study assistant, Ace allows students to break down challenging concepts, find guidance tackling difficult homework assignments, and create on-demand practice questions they can use to prepare for high stakes assessments.
The initial findings will inform both Indiana University and Top Hat’s future strategies for enhancing student outcomes. The research initiative is currently focused on identifying patterns of usage by instructors across disciplines and their impact on student engagement and academic performance. Ongoing analysis is exploring the impact of Top Hat on the academic experience of various student populations, including historically underrepresented groups with a focus on how the platform supports equitable access to learning, improves engagement, and contributes to closing achievement gaps.
Indiana University (IU) is one of the nation’s leading public research universities, with 90,000 students across 930+ academic programs, seven campuses, two regional academic centers and nine School of Medicine campuses. Since 1820, Indiana University has helped students create brighter futures while also driving innovation, from breakthroughs in DNA technology to cancer research to trailblazing cultural programs and resources. IU is home to world-class academics with the country’s largest medical school, the world’s first school of philanthropy, the top-ranked Kelley School of Business and O’Neill School of Public and Environmental Affairs, and the Luddy School of Informatics, Computing and Engineering, the nation’s first school of informatics. The university’s campuses are united by IU 2030, an aspirational vision for a bold and ambitious future focused on student success and opportunity, transformative research and creativity, and service to the state of Indiana and beyond. Learn more at iu.edu.
As the leader in student engagement solutions for higher education, Top Hat enables educators to employ proven student-centered teaching practices through interactive content and tools enhanced by AI, and activities in in-person, online and hybrid classroom environments. To accelerate student impact and return on investment, the company provides a range of change management services, including faculty training and instructional design support, integration and data management services, and digital content customization. Thousands of faculty at 750 leading North American colleges and universities use Top Hat to create meaningful, engaging and accessible learning experiences for students before, during, and after class.
Contact [email protected] for media inquiries.
In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment.
Traditionally, the enrollment funnel has been viewed simply: attract, engage, and enroll. But the modern student’s journey is anything but straightforward — it’s a complex, winding path influenced by numerous digital touchpoints and personalized interactions.
The health of the enrollment funnel extends beyond mere numbers; it represents the institution’s ability to connect with prospective students through every phase of their decision-making process. With technology reshaping expectations and behaviors, colleges and universities must not only catch the eye of prospective students but also keep them engaged through multiple channels and strategies.
This article unpacks key elements of the enrollment and admissions funnel, offering actionable insights and innovative tips to capture and retain students’ attention from their first inquiry through their enrollment stages. As we explore these strategies, you’ll discover the vital role that continuous, tailored engagement plays in transforming interest into activity, setting the stage for a successful educational journey.
Today’s students embark on their educational journeys equipped with a wealth of information and digital tools at their fingertips, making their paths to enrollment more complex and multifaceted than ever before.
The student journey is far from linear. It involves numerous interactions across various platforms and touchpoints. Each student’s path is unique and influenced by personal, financial, and academic factors.
For instance, a modern student, such as a working professional returning to education or a parent seeking to balance family responsibilities with schooling, may have different priorities and use different resources compared to a younger, first-time college student.
Technology has diversified the ways students gather information, and also how they engage with institutions. Prospective students might start their journey by conducting a simple Google search, but they will also often visit social media platforms, participate in virtual campus tours, and attend online webinars before starting their application. During this time, they are continuously evaluating their options and being influenced by each interaction they have with a school’s digital presence.
The proliferation of digital platforms has dramatically altered the student journey, both for students and institutions, in ways such as the following:
Given these technological influences, it is essential for educational institutions to adapt their enrollment strategies to meet the changing behaviors and preferences of modern students. Integrating data analytics, enhancing digital communication channels, and providing personalized experiences are all critical to effectively engaging with prospective students throughout their decision-making journey.
The enrollment and admissions funnel is a foundational concept in higher education marketing that illustrates the progressive stages a student navigates, from awareness through enrollment. The funnel is not just a theoretical model but a practical guide for shaping effective engagement strategies.
The enrollment funnel can be divided into several key stages, each requiring specific strategies to move prospective students to the next step:
A deep understanding and effective management of the enrollment and admissions funnel is crucial for any educational institution aiming to increase its student body. Let’s see how it’s done.
Maintaining the attention of prospective students throughout their educational journey is crucial for successful enrollment. Here are key strategies to keep students engaged from initial inquiry through enrollment:
Leverage multiple channels to engage with students to ensure your institution remains top of mind. Implement a mix of digital and traditional marketing strategies to reach students where they are most active, such as the following:
Tailor your communications to meet the specific needs and interests of each prospective student, and utilize data from their interactions with your digital content to personalize messages. Strategies to achieve these goals include the following:
Create a sense of urgency and motivation by offering incentives that encourage prospective students to take the next step:
Foster a sense of community and belonging from the first interaction through forums such as the following:
Regularly assess and refine your engagement strategies based on feedback and analytics tools and processes:
The landscape of higher education is competitive, but the enrollment funnel could be your institution’s edge. By engaging prospective students at every stage of their journey with tailored strategies and personalized communications, institutions can significantly enhance their enrollment rates. If you’re ready to elevate your enrollment marketing strategies, Archer Education is here to take you to the next level. Reach out to us, and let us help you create a robust enrollment funnel that not only attracts but also converts prospective students into committed learners.
John Van Fleet is the Chief Marketing Officer at Archer Education. With more than 20 years of experience in higher ed marketing, John has a continuous track record of successfully supporting institutional growth.
Choosing a higher education program is often a defining moment in a person’s life. Whether it’s a teenager deciding on a traditional, on-ground undergraduate program, or someone in their late 30s selecting an online master’s program — it’s a big decision, and one that can be heavily influenced by the experiences they have with the institutions they’re considering.
Your students don’t just deserve a great experience, they expect it. Which is why identifying opportunities to enhance the student journey at your institution is essential.
In the competitive world of higher ed enrollment, the ability to attract and retain students goes beyond offering picturesque campus views or flexible online scheduling. It hinges on understanding and navigating the complexities of the process a student goes through, from their initial awareness of your program all the way through to their graduation, and identifying where students can get stuck, or worse, drop off.
When it comes to enhancing the student journey, I’m often asked, “Where is the best place to start?” To that end, this article dives into some of the most common areas for improvement. Focus on these areas and you’ll be on your way toward delivering a stand-out student experience.
This article explores:
Institutions aiming to enhance the overall student experience need to understand where students tend to get stuck. By pinpointing these bottlenecks, your university can devise strategies that streamline the journey and boost student engagement and retention. Some common points of friction in the enrollment process include:
Every student journey begins with awareness, but getting potential students to visit your institution’s website to gain awareness of its programs can be a stumbling block. Many universities face challenges due to poor audience targeting, ineffective creative strategies, or a lack of investment in organic channels like websites and content strategies.
If your awareness efforts are falling short, your potential students won’t land on your university’s digital doorstep. This means opportunities to engage and inform them go untapped, which sets the stage for a cascade of engagement issues downstream.
It’s called an enrollment funnel for a reason — if you don’t attract enough qualified traffic at the top, the bottom of your funnel will fall short of your goals.
Let’s say your awareness efforts are working, and your brand, story, and program marketing tactics are finding prospective students. Once these prospects are aware of your institution and have visited your site, the next challenge is to convert them into active inquirers. In other words, getting them interested enough to raise their hand by filling out a form, contacting an enrollment advisor, or even starting their application.
This stage often suffers from two main issues:
If your paid ads told one story and your website tells a totally different one, it can be a turnoff for prospective students. If the content does not resonate with potential students’ academic aspirations, they are less likely to take the next step. If you’re not highlighting what makes an education at your institution truly unique or how it connects to your target audience, it’s likely that your content won’t resonate, even if you did identify the right audience.
What’s every enrollment leader’s least favorite word? Melt. Even after marketing to the right audience and generating inquiries, there’s often a drop-off before the application stage — commonly known as the application melt.
This is a delicate phase, where bad strategy moves and overly clunky processes can cause big problems. This could include generic follow-up communications that fail to engage the interests of prospective students, a lack of personalized experiences that can make students feel valued, or insufficient time spent nurturing and managing these warm leads. Each of these factors can lead to a significant reduction in the number of completed applications.
Now that we’ve covered the most common bottlenecks, let’s talk about how to identify where these bottlenecks are showing up in your student experience. Once you identify them, you can target improvements effectively and efficiently. Methods to identify bottlenecks include:
A powerful starting point for identifying pain points is benchmarking your institution’s performance against your peers or similar programs. Benchmarking involves a comprehensive comparison of your processes, outcomes, and student satisfaction levels to those of other institutions.
By evaluating where you stand in relation to your peers, you can identify specific areas where you lag behind. Benchmarking provides a clear, external perspective on your institution’s relative strengths and weaknesses, guiding you toward the most impactful areas for enhancement.
Once you understand the external picture, you can dive in internally. Your internal data is an invaluable resource for tracking the effectiveness of changes in the student experience. By analyzing metrics such as enrollment rates, drop-off points, and student feedback before and after implementing changes, you can gauge their impact.
This approach helps you identify which efforts are helping the student experience and which aren’t, allowing you to make data-driven decisions. It also enables you to adapt your strategies dynamically, continuously improving the student journey as students’ needs continue to evolve.
As we all know, data alone isn’t enough. Intuition and direct feedback play a crucial role in creating the full picture of your student experience. Conducting user testing sessions in which potential or current students navigate your enrollment process can reveal obstacles that data might not capture. This can be as simple as a conversation or as intricate as a survey.
Additionally, personally walking through each stage of the student journey yourself can provide you with insights into the emotional and practical challenges prospective students face. Think of it as acting like a secret shopper — fill out an inquiry form and see what happens. This method helps you uncover hidden roadblocks that might not be evident from quantitative data alone, adding a human element to your analysis.
Now that you’ve got a list of bottlenecks to fix, you need a system to prioritize them. This next critical step ensures that you properly allocate your time and resources. The ICE scoring framework, which stands for impact, confidence, and effort, is a structured approach to evaluating potential fixes and deciding which ones to tackle first.
The first step, impact, involves evaluating how much a potential fix could enhance the student experience.
Fixes that address issues at the top of the funnel, such as increasing awareness and initial engagement, often get a high score because they can influence the largest number of prospective students. The more qualified prospective students you can get into your enrollment funnel, the more you’re likely to enroll.
By prioritizing high-impact fixes, you can see substantial improvements in overall student engagement and satisfaction.
Confidence measures how certain your institution is about the effectiveness of a proposed fix. This assessment is based on evidence from user testing, adherence to best practices, personal experience, and insights from experts in the field.
For example, if you get a large volume of inquiries outside of business hours, you can give a high confidence score to an effort that would engage students at any hour, like Onward or a chatbot.
A high confidence score indicates a strong belief that the fix will achieve the desired outcome, reducing the risk associated with resource allocation. You are more likely to succeed when you base your decisions on robust, tested solutions.
The final component of the ICE framework is effort, which estimates the time, financial investment, and organizational energy required to implement a fix. This step also considers the level of internal buy-in necessary to move a project forward.
Effort scoring helps you understand the resource demands of each potential fix, allowing you to consider its feasibility against its expected benefits. Implementing a new learning management system (LMS) is a huge project that requires organization-wide input and execution. This equals a high effort score. Refreshing your creative assets? Much less effort.
Prioritizing fixes that require reasonable effort but offer significant impact can lead to more sustainable and effective improvements.
Improving the student experience is not a one-time thing. It’s an ongoing process that demands continuous attention and optimization. As your institution implements changes, you’ll need to monitor the effects and iteratively refine your efforts based on the outcomes.
The first step after implementing any change is to closely monitor the results. Key performance indicators (KPIs), such as cost per lead, application melt, enrollment numbers, student retention rates, and satisfaction scores, are a gold mine. Continuous monitoring validates the effectiveness of new strategies and highlights areas that may require further attention.
Once the initial results are known, the next step is to apply the ICE framework again — this time to any new bottlenecks or existing issues that were deprioritized in earlier rounds. This iterative approach ensures that your resource allocation remains dynamic and responsive to the evolving needs of your students and your institution.
At Archer Education, we understand the transformative power of full-funnel data visibility when you’re improving your student experience. Our commitment to transparency and knowledge sharing drives our partnerships with colleges and universities, helping higher ed leaders and marketers exceed their online learning growth and enrollment goals.
Our experienced team is adept at identifying and addressing the bottlenecks that can hinder student journeys, utilizing strategies like those outlined in this article to maximize impact. By applying the ICE framework, we help institutions prioritize and implement improvements that significantly enhance the student experience.
If you’re ready to transform your student journey and achieve remarkable outcomes, contact our team today, and explore how our offerings can bring your educational goals to fruition.
In partnership with Inside Higher Ed, Collegis surveyed 450 students to gauge the impact of higher education technology on both their learning experiences and opinions of the school. Higher ed leaders will want to read our report, “Tech Troubles: How Technology-Student Interactions Impact Retention,” to dive deeper into how technology environments can help (or hinder) the student journey.
While our study indicates colleges and universities are succeeding in some aspects of technology usage (digital communications, for one), the results also exposed several areas where technology hurdles are damaging, or even disastrous, to the student experience:
Plus! Included in the report are reactions to the findings from higher ed leaders. They share the top challenges their schools face in addressing the issues raised by students.
Download the report for summaries by topic, stand-out results from audience segments, charts that show the intensity of student sentiment, and recommendations for technology investments to improve student success.
Learning outcomes are descriptions of the abilities, skills and knowledge that are used for assessing student learning. Learning outcomes should outline what students possess and can demonstrate upon completion of a learning experience or set of experiences. When developing a list of student learning outcomes for educators to set as curriculum objectives to improve student learning, consider the following recommendations:
Choose between 3-5 learning outcomes: You should choose a sufficient amount of learning outcomes to ensure student progress can be measured without becoming overly complicated for educators to assess. It is also worthwhile to point out that not all educational activities will assess all learning outcomes. Each educational activity can assess students’ development and comprehension focusing on 1-2 student learning objectives for each class. Less than 3 objectives likely mean that student learning objectives are not robust enough for an entire course.
Learning outcomes should be straightforward: The outcomes identified and described in your plan should be concise and simple. They should avoid complex phrasing or compound statements that mesh more than one statement together to communicate effectively. Each learning outcome should focus on the development of one skill or the meeting of one goal in order to be straightforward and ensure effective learning.
Learning outcomes should be expressed in the future tense: It is very important for the proper implementation of student learning outcomes that they are expressed in the future tense. The statement should express what an individual student should be able to do as the result of specific instruction or educational activity. Outcomes should involve active learning, and be observable so they can be quantified for examining key student success metrics through learning assessment. They should create and make use of information literacy skills.
Learning outcomes should be realistic: In order to ensure student learning outcomes are successful, they must be attainable for the students for whom they are designated. Outcomes need to be designed with students’ ability, their initial skill sets, cognitive development and the length of the institutional time frame (a week, a semester, etc) designated to attain these skill sets in mind. Further, they should also align with the material for teaching to students.
Learning outcomes should align with the curriculum: The learning outcomes developed should be consistent with the curriculum objectives within the program and discipline in which they are taught. This is especially important when interpreting assessment results to analyze where changes in instruction should be made. Curriculum mapping is one example of an effective way to ensure that chosen learning outcomes correspond to the designated curriculum. A curriculum map is a diagram that explains which learning outcomes are plotted against specific program courses. This helps ensure that learning goals are reached in a timely manner.
Implementing taxonomies: Taxonomies of learning experiences and student outcomes can be useful outlines for developing thorough and insightful lists of student outcomes. Taxonomies classify and compartmentalize the different types of student learning. Taxonomies usually follow a structure that divides learning into three categories. The first is the cognitive domain, which has six levels, ranging from the simple recall or recognition of facts, as the lowest level, up to increasingly more complex and abstract mental levels, followed by the highest order which is classified as evaluation. The second domain is the affective domain involves our feelings, emotions, and attitudes. This domain includes the ways in which humans deal with things emotionally, such as feelings, values, appreciation, enthusiasm, motivations, and attitudes. The final domain is the psychomotor domain, which focuses refers to the motor skills learners are expected to have acquired and mastered at each stage of development.
Bloom’s Taxonomy of Educational Objectives (1956) is one traditional framework for structuring learning outcomes. Levels of performance for Bloom’s cognitive domain include knowledge, comprehension, application, analysis, synthesis, and evaluation. These categories are arranged in ascending order of cognitive complexity where evaluation represents the highest level. There are six steps within Bloom’s Taxonomy to achieve learning outcomes. The first step is knowledge, which focuses on knowing and remembering important facts, concepts, terms, principles or theories. The second step is comprehension, which focuses on the understanding of specific learning concepts or curriculum objectives. The third step is application, which focuses on skills and knowledge applications to solve problems. The fourth step is analysis, which focuses on identifying different structures and organizations of specific concepts or subjects, identifying relationships and different moving elements within an organization. The fifth step is synthesis, which focuses on the creation and integration of new ideas into a solution, in order to propose an action plan and potentially formulate a new classification scheme by using critical thinking. The sixth and final step in Bloom’s Taxonomy is evaluation, which judges the quality of knowledge more broadly or a specific learning concept based on its adequacy, use, value or logic.
Using power verbs: When constructing learning outcomes, it is important to make use of concrete action words that are able to describe and quantify specific action that is observable and measurable.
Using a Curriculum Map: Once learning outcomes have been developed and approved, making use of a curriculum map can help in viewing how the outcomes developed are being met in each course at an institution. A curriculum map is a straightforward way to visualize the ways in which an educator or institution can list learning outcomes in the rows and the program courses in the columns to demonstrate which courses contribute to each learning outcome. In each cell, letters can be placed to indicate how the course relates to the learning outcome. Use the letters “I,” “R,’ and “E” to identify which courses in the program “introduce”, “reinforce,” or “emphasize” the corresponding learning outcomes. By putting the curriculum maps into place, educators can watch for unnecessary redundancies, inconsistencies, misalignments, weaknesses, and gaps in their learning outcomes in order to optimize them for student success in their program review.
Assessment of student learning outcomes: Assessment is a systematic and on-going way of collecting and interpreting information in order to analyze its effectiveness. The academic assessment process can also provide greater insight into how well learning outcomes relate and correspond to the goals and outcomes developed to support the institution’s mission and purpose. An ideal learning outcomes assessment process aims to answer the questions of what an institution is doing and how well it is doing it. Assessments begins with the expression of learning outcomes and course learning. The key to writing measurable outcomes involves describing the first three components: firstly analyzing the outcome, secondly, determining the method of assessment, Third, involves recognizing the criteria for success, as part of the student-centered assessment cycle.
Program and Performance outcomes: program and performance outcomes describe the goals of a program rather than focusing on what students should know, do or value at the end of a given time period. Program outcomes can be as one-dimensional and simple as a completion of a task or activity, although this is not as meaningful as it could be and does not provide the educator with enough information for improvement. To accomplish the latter, educators and department heads should try to assess the effectiveness of what a given program has set out to accomplish. Performance outcomes usually have quantitative targets and specific timelines.