Tag: students

  • How to Recruit Undergraduate Students Who Persist

    How to Recruit Undergraduate Students Who Persist

    Key Takeaways:

    • Today’s undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity.
    • “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
    • Student personas and data analytics enable institutions to craft targeted messaging that resonates with individual student goals.
    • Liaison’s tools empower colleges to use predictive analytics, real-time engagement, and tailored outreach to attract and retain students who are well-suited to their programs.

    For today’s higher education institutions, attracting the right students is more important than reaching a high volume of applicants. Traditional enrollment models that rely on casting a wide net and filtering through broad pools of applicants are no longer enough. Colleges and universities must instead adopt data-informed, personalized strategies that focus on quality over quantity.

    Liaison’s suite of advanced tools makes this possible, offering data-focused insights, real-time engagement capabilities, and tailored outreach options. This approach not only streamlines recruitment but also ensures a stronger match between students and their chosen programs, leading to higher yield and retention rates and ultimately providing a more fulfilling educational journey.

    Flipping the Funnel: Moving From Volume to Value

    Historically, institutions have used a “funnel” approach to undergraduate admissions and recruitment, beginning with a large pool of prospective students and narrowing the field. But with today’s intensified competition, this model is proving less effective. Rather than expanding the top of the funnel by acquiring more student names, “flipping the funnel” is a strategic approach that begins with the end goal in mind: enrolling and retaining the students who will thrive at your institution.

    Flipping the funnel shifts the focus from raw numbers to meaningful connections. Instead of mass marketing, this approach encourages institutions to recruit based on the distinct needs, goals, and interests of each student cohort. Just as each program or field has unique strengths, each student brings unique aspirations and potential. This customized outreach means that a prospective engineering student, for instance, might receive information about hands-on lab opportunities, while a fine arts student sees highlights of campus studios and faculty profiles. Liaison’s Enrollment Marketing and CRM solutions facilitate this tailored approach, allowing schools to reach specific audiences on digital platforms with messages that resonate with individual student interests.

    Building Student Personas to Enhance Targeting

    Understanding how to recruit undergraduate studentswho are likely to succeed and remain engaged throughout their academic journey requires a clear understanding of those students. Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy. For example, Liaison’s CRM solutions facilitate this process by analyzing key data points such as academic background, geographic location, and behavioral insights, helping teams identify the students most likely to flourish and stay enrolled.

    With clear student personas in mind, institutions can deliver customized messaging that aligns with students’ priorities. For example, a prospective first-generation student may be most interested in affordability and support services, while a STEM-oriented applicant might respond better to information about research facilities and career pathways. Crafting communications based on these personas enhances engagement and strengthens student bonds from the beginning. By sending recruitment messages that truly speak to students’ goals, institutions foster a sense of belonging, which in turn improves retention and satisfaction rates.

    Utilizing Data Analytics for Personalized Interactions

    Data analytics has become an essential tool for individualizing outreach to connect with the right students with the right message at the right time. Real-time data enables institutions to track student responses, identify prospective students’ preferences, and adapt strategies based on what works best. Liaison’s AI solutions are designed for this agile approach, allowing institutions to monitor interactions and adjust their recruitment efforts dynamically throughout the enrollment cycle.

    With predictive and prescriptive analytics, schools can employ advanced tactics like retargeting, which reconnects with students who may have previously shown interest but haven’t yet committed. By capturing students’ attention during “micro-moments” as they browse social media or search online, institutions can stay relevant and timely in their communications. This data-informed approach—using Liaison’s Enrollment Marketing and digital services—increases enrollment numbers and forms trust with students by providing content that aligns with their journeys. The result? Stronger engagement and a greater likelihood of success.

    Transforming Enrollment With Data-Informed Precision

    In higher education, student recruitment requires a thoughtful, data-centered approach that emphasizes quality over quantity and personalization over generalization. By leveraging tools like Liaison’s Enrollment Marketing, TargetX, Outcomes, Search, and Othot, institutions can move beyond traditional methods and create recruitment strategies that attract students who are well-suited to their programs. By creating tailored recruitment strategies aligned to student cohort needs, you inspire students with a stronger sense of belonging and deeper engagement throughout the enrollment cycle. That, in turn, drives long-term success on your campus.

    To discover how Liaison’s technology solutions can transform your recruitment practices, reach out to us today. Our team is ready to help you implement data-backed, individualized outreach strategies that benefit your institution and future students alike. Contact us for a demo or a consultation to see how Liaison’s tools can elevate your enrollment efforts!


    About the Author

    Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.

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  • Universities want more money upfront. DfE wants proof students are really there

    Universities want more money upfront. DfE wants proof students are really there

    When students get their student maintenance loans, they get the first instalment a lot earlier than their university gets the corresponding tuition fee payment.

    That might help explain the curious case of disparities between pulldown – but there’s a sound theory to it. Students without savings could face a cashflow issue if it was any other way.

    It’s becoming a problem for universities too. The Office for Students’ (OfS) financial sustainability update report highlights low liquidity levels in the sector – especially during certain points in the annual cycle.

    That matters because universities have to meet minimum liquidity requirements in the registration conditions in England. A failure to maintain those levels can also impact “going concern” status and breach some lending covenants.

    In the past, cash flow imbalances tended to be offset by other income sources, borrowing, or cross-subsidies, such as from international student fees.

    But given how universities operate and the demands on cash before those SLC payments come in, there is in some providers a disproportionate reliance on arrears payments from SLC-funded students compared to other funding sources.

    For non-SLC funded students, universities typically charge fees upfront (or at least in front-loaded advance instalments) or get payments for stuff like government-funded apprenticeships monthly. Research funding streams also match payments to incurred costs.

    But the SLC’s payment profile for undergrads is 25:25:50 – so universities face significant upfront costs in the first two terms and then wait longer than standard 30-day payment terms to receive funds, forcing them to bridge the gap using other resources.

    So the University Alliance has a proposal – switch those payments to 40:40:20 to improve the sector’s funding position:

    Even if the move was phased first to 33:33:33 and then to 40:40:20 it would have an immediate impact on the current situation which has been adversely impacted by the previous administration’s approach to international student recruitment through restrictive visa policies.

    The current system is going to have to undergo change anyway, given the potential implications of the LLE. I note in passing that one of the most common student leader manifesto goals this year is better, less front-loaded instalments – surely the principle (and the issue in terms of cashflow) cuts both ways.

    But UA’s proposal might not land in quite the way intended – partly because the Student Loans Company is under pressure to increase yield.

    Leakage

    DfE’s “Tailored Review” of the Student Loans Company back in July 2019 talked of the rapidly increasing size of the student loan book, and the increasing importance and value of having a robust, well-resourced and effective repayment strategy which actively seeks to maximise yield.

    That said that the SLC is hamstrung by IT systems which do not “adequately facilitate the use of smart diagnostics for effective modelling, proactive use of data analytics and more precise customer segmentation” to minimise repayment leakage:

    Indeed, unverified customers account for c. £7bn of uncollected repayments (although many of these would not be in a position to repay)

    September’s SLC board minutes noted that its CEO had been along to DfE’s Audit and Risk Committee, where the department led an item on the student finance loan book, with an emphasis on its “scale and yield potential”.

    And its newly published Business Plan for 2024-25 says it will work with partners in DfE to progress proposals to “improve repayment customer verification rates”, “improve data quality to increase verification and yield” and look at options to apply stronger sanctions to customers not adhering to the terms and conditions of their student finance repayments.

    Some of that is about the SLC’s systems – but one of the problems noted in the National Audit Office’s report into franchising is that there is often “insufficient evidence” that students are attending and engaging with their courses:

    In determining a student’s eligibility for loan payments, and before making payments, SLC uses lead providers’ data to confirm students’ attendance. Lead providers self-assure their own data… there is no effective standard against which to measure student engagement, which attendance helps demonstrate, and there is no legal or generally accepted definition of attendance. Providers themselves determine whether students are meaningfully engaged with their course.

    So in a set of circumstances where the NAO and the Public Accounts Committee (PAC) are already worried about attendance and engagement, and providers are worried about their own cashflow, it seems unlikely that DfE is going to be receptive of a proposal to give providers more of the money early – especially if, in the case of franchised provision, it can’t just claw it back from the lead provider if there’s a problem like the Applied Business Academy.

    As we noted back in October, the government’s response to the NAO and the PAC was that it published guidance on attendance management in May, against which providers can be held to account “in relation to the release of SLC tuition fee payments”.

    That said that there is an “understanding and acceptance” across the sector that providers should have in place published attendance and engagement policies, so that students understand the commitment expected of them and the respective process a provider follows if attendance expectations are not met.

    It also said that in any circumstance where a provider does not have a published policy, the department “expects” that one will exist from the 2024-25 academic year – but it’s pretty clear talking to people around the country that that goal hasn’t been meaningfully met in large parts of the sector, at least in terms of a policy that both covers home students and is “auditable”.

    And part of the difficulty there is what is or isn’t meant by “attendance”.

    Attending isn’t always in person

    The Attendance Management guidance says:

    Attendance means participation in a course by a student, including, but not limited to, teaching face-to-face or blended study, in line with a provider’s published attendance policy. A provider should communicate its policy to a student and have an auditable process in place to support the action it may take when a student does not meet attendance expectations.

    It goes on to say that providers have flexibility to ensure every student engages with a course, and that the student and/or the course may require greater or less attendance than another due to circumstances or content.

    SLC told me that there is no difference between “attendance” and “engagement” – the definition of “attendance” for student finance purposes is active and ongoing engagement. Crucially, it said that “attendance” doesn’t have to mean “in person”, or “studying on campus”.

    But the conflation of “attendance” and “engagement” doesn’t seem to apply when a course is designed and designated. Noting that “blended learning” combines traditional classroom teaching with online learning and independent study, it says that there has been some confusion as to whether these courses should be coded as distance learning courses:

    Courses of any teaching method are distance learning if the students only attend occasionally, for example once a term. If students attend regularly, for example once a week, and follow a structured timetable, the course is not distance learning and you should not add it to CMS as such.

    That paragraph draws a clear distinction between attendance and engagement. Its two scenarios also appear to draw a distinction between (physical) attendance and “engagement”:

    • Scenario 1: Thomas is studying a BA Hons in sports coaching. His course hours are 30 weeks online study including lectures and tutorials, 2 days per week physical attendance at sports academy, 6 days per year attendance at university. As Thomas needs to attend the sports academy regularly rather than occasionally, this is an in-attendance course.
    • Scenario 2: Kate is studying an HND in Musical Theatre. Her course hours are 30 weeks online study including lectures and tutorials, 3 days per year (1 day per term) attendance at college. As Kate only needs to attend college occasionally rather than regularly, this is a distance learning course.

    The difference between Scenario 2 and the patterns of attendance being seen by many providers around the country this term is that in that scenario, the course is designed not to include regular physical attendance.

    A two-stage process

    SLC told me that whether it’s distance or in-person, engagement on a course is required and confirmation of that engagement is therefore required for SLC to make a fee loan payment on the student’s behalf.

    Ongoing engagement is not part of the definition of in-person or distance learning. That distinction relates to the attributes of the course that is supplied by the provider, as to whether the course has elements of in-person learning or if the student is not required to be in-person.

    But the obvious question is as follows. Notwithstanding codified exemptions for disabled students, if a course is designed as blended, would an acceptable “attendance management” policy for a course of that sort allow a student to engage all term, but only occasionally physically attend?

    If yes, and Kate’s HND wasn’t designed as blended, and her mate Kathy was on a course that was designed as blended, that would seem to mean that they could both have exactly the same attendance and engagement pattern, but Kathy would get a maintenance loan while Kate wouldn’t.

    If, on the other hand, a course was designed as blended and requiring regular in-person attendance, and SLC would expect an attendance/engagement policy to enforce that regular in-person attendance, there’s plenty of providers right now falling foul of those expectations.

    So you end up with three categories:

    1. Providers who’ve never really had a proper policy on any of this for home students – let alone enforce one – beyond noticing if a student doesn’t submit what can often be end-of-year summative assessment.
    2. Providers who designed a course as blended where students are in reality engaging in a “distance learning” kind of way – which, while confirming engagement in accordance with the rules, seems hugely unjust to tens of thousands of OU students if nothing else.
    3. Providers who are heavily auditing and requiring physical attendance – partly to achieve parity with international students – at just the point that students are struggling to attend in-person given wider demands on their time.

    It may well be the case that SLC is stuck with the definitions it has – which in part date back to the Teaching and Higher Education Act 1998.

    But if it’s the case that it’s OK for an attendance policy to not actually require regular in-person attendance, it’s hard to believe that whatever size and shaped-problem that DfE and the SLC have with student loan fraud is going to get anything other than worse.

    And in the end, this all comes back to an old problem – not knowing what’s going on underneath headline non-continuation.

    How far in?

    Remember those risks that OfS identified in its insight brief on subcontracting:

    • Data of extremely poor quality has been submitted in relation to students at some subcontractual partnerships, leading to payments being made to, and on behalf of, students who are not genuinely entitled to them.
    • Delivery partners have lacked clear attendance policies, making it almost impossible for lead providers to submit accurate data to the OfS and the SLC in relation to these students.
    • Students have been encouraged to register for courses that they do not genuinely intend to study, to access public funding through maintenance loans. In some cases, students have withdrawn from courses shortly after receiving these funds; in others there are grounds to doubt that they are continuing to study, despite their termly attendance being confirmed.

    Whether we’re looking at a select group of partnerships as OfS published data on last week or directly taught provision, while we know what percentage of UG students don’t make it to the second year, we don’t know what proportion:

    • Got instalment 1 of the maintenance loan but didn’t get as far as “engaging” enough for the provider to claim instalment 1 of the tuition fee loan (they don’t show up at all in non-continuation)
    • Engaged enough to enable the provider to claim instalment 1 but not enough to enable the provider to claim instalment 2 (and what proportion of them claimed maintenance instalment 2)
    • Engaged enough to enable the provider to claim instalment 2 but not enough to enable the provider to claim instalment 3 (and what proportion of them claimed maintenance instalment 3)
    • Engaged enough to enable the provider to claim instalment 3 but then failed and was withdrawn
    • Engaged enough to enable the provider to claim instalment 3 and was eligible to progress but then self-withdrew
    • And we don’t know any of the above for subsequent years of study.

    In many ways, what we have here is (yet) another iteration of the stretch involved in a single level playing field. There have been endless tales down the years of Russell Group alumni not really “engaging” at all for entire years, and in some cases entire degree courses – only to pull it out of the bag at the end. It’s an adult environment, after all.

    On the other hand, with another part of the sector now under close scrutiny over ghost students of differing definitions – just as the FE sector saw scandals over in the 90s – it doesn’t feel like that kind of legend is to be allowed.

    In terms of the cashflow thing, if DfE and the SLC are going to push more of the money upfront, they’re surely going to want to know the percentages and numbers in each of the above categories.

    And the accuracy of those percentages and numbers involves providers being sure about “enough” engagement – in an auditable way across the diversity of programmes and reasonable adjustments – to tick the box in the data return to SLC three times a year.

    It does feel like there’s some distance to go on all of that as it stands.

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  • Widening participation students have much to teach us

    Widening participation students have much to teach us

    When co-creating with under-represented groups, the most important element for success is a relational approach.

    We need to embody core values – such as respect, inclusivity, fairness and consideration – in order to ensure that collaborators have a safe space which allows them to thrive.

    Care experienced students have support needs which are often not well understood by the teams who are in place to help. By co-creating resources with local college students who have experience of the care system, we were able to help to provide our tutors with guidance to help them in their support role.

    As the number of young people in care in the UK increases and universities face regulatory pressure to enable access and participation in higher education, we will see more students with care experience entering higher education.

    So it is vital that universities empower them to overcome the obstacles they have already faced and help them achieve their best outcomes.

    Myths and realities

    Although it is a myth that care-experienced young people are more likely to end up in prison than in university, the reality is still that the outcomes for care experienced young people are not good.

    The Care Leavers Association produced a report in 2015 advising that while children in care and care leavers account for less than 1 per cent of the population, over 25 per cent of the adult prison population has previously been in care.

    This, when contrasted with data from the Office for Students, which tells us that in 2018-19 only 13 per cent of pupils who were looked after for 12 months or more, entered higher education compared to 43 per cent of all other pupils, is a glaring call to action.

    Our local authority, Devon, has pledged to add care experience as a protected characteristic under the Equality Act, as recommended by an independent review into children’s social care. This should go some way to ensuring that young people with care experience are protected from discrimination.

    Care experience as expertise

    Our recent initiative focused on ways of working with care-experienced young people, not just as participants but as expert colleagues, whose insights and lived experiences would be integral to the project’s success.

    The relational approach that informed our planning exceeded our hopes, allowing us to create a truly collaborative environment where both the young people and our academic community benefited profoundly and meaningfully.

    The local authority approached the university about work experience opportunities, and our team of two set about designing a week-long suite of mutually beneficial skills-shares and development opportunities. The care experienced individuals who joined us were invited as experts.

    They were studying at local colleges, but have considered university in the future. At the time of the work experience week they were aged 18 – 19. We had not set any parameters for the local authority, our intention being to work with individuals who wanted to take up our offer. These young adults brought invaluable perspectives that informed the creation of resources to improve the support offered to care-experienced students.

    Their contributions were not just helpful—they were essential, producing outcomes that would have been impossible without their input. This was not a one-sided effort but a partnership in which their voices were central to the development process.

    The week in motion

    The week was carefully designed to be balanced, trauma-informed, and safe. It wasn’t about providing generic work experience but about creating a bespoke environment where each young person could belong, see and feel that they mattered, and then identify and pursue their own developmental goals with confidence.

    The rooms, resources, colleagues, and plans were all designed to facilitate a relaxed and respectful collegiate atmosphere.

    We began with talk (and coffee): co-creating and sharing a space to talk and to share experiences, expertise and aspirations.

    The subsequent self-assessment exercises, such as SWOT analyses and personal development plans, allowed the care experienced people to reflect from a place of safety and to articulate their strengths, areas for growth, and personal objectives for the week and beyond.

    Mutual benefits

    This self-directed approach ensured that they were not only contributing to the university’s resources but also advancing their own skills and confidence. The care experienced people became educators, delivering presentations and engaging in microteaching sessions for staff. These opportunities allowed for the young people to refine their communication skills, build their confidence, and further establish themselves as knowledgeable contributors.

    Throughout the week, we prioritised creating a safe and supportive environment. Trust was foundational to the initiative, enabling the young people to fully engage and showcase their expertise and talents.

    We deliberately involved colleagues from various departments and used different spaces across the campus, which helped to familiarise the young people with the university setting and adding to their cultural capital. We approached colleagues who shared our approach towards fully inclusive and respectful collaboration to run workshops and facilitate ideas sharing. This relational pedagogy – centred on trust, respect, and mutual learning – allowed for a rich exchange of knowledge and skills.

    The resources produced during this week were nothing short of exceptional. Covering topics such as finance for care-experienced students, trauma-informed tutoring, and the traits of a supportive tutor, these materials are now invaluable assets for our Academic Personal Tutors.

    Such resources are polished, professional, and most importantly, deeply rooted in the lived experiences of care-experienced individuals. The impact of these resources will be felt across the university, enhancing the support we provide to care-experienced students in a way that truly reflects their needs.

    The week culminated in a resource-showcase, which was attended by academics and professional services colleagues from across the university, as well as external stakeholders.

    This was a special moment, for all involved: either observing or being our colleagues-for-the-week, mingling at the showcase tables to talk about their design rationale and why supporting the care leaver agenda is so important. It was an event that helped to highlight to the young people the quality and significance of the resources that they had developed.

    Success

    The feedback that we received from the young people matched our aspirations for the week: they felt supported, empowered, efficacious.

    The success of this initiative has inspired us to expand the model. We plan to repeat the experience with other care-experienced young people and extend it to work alongside other underrepresented groups.

    Our goal is not only to support those already within our institution, but also to demonstrate that higher education is a welcoming and inclusive space for everyone. By continuing to adopt a relational approach that values the contributions of all students as expert colleagues, we can create a more equitable and supportive academic environment.

    This initiative was a sobering reminder that the messages that society tells young people about their potential become their inner voice.

    It was also testament to the power of collaboration, mutual respect, and the genuine belief that every student, regardless of their background, has the potential to belong in, and contribute to, the academic community. We must remember that while we work to support widening participation students, they also have much to teach us.

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  • We provide help for IIM Raipur Students for mba project

    We provide help for IIM Raipur Students for mba project

    Our support included preparing an initial synopsis draft, and then once it’s approved, we prepare the final iim project report based on university mentors. Feedback. We offer complete handholding for all students who are looking to seek complete assistance from research to data analysis with primary data surveys and statistical analysis. 

    Our service also includes industrial guides who help with the project synopsis draughting, final year reports, viva support, and guidance until the iim project pdf is accepted in accordance with the university guidelines. We believe in well-researched, quality work and affordable fees to cater to all income group students, from working professionals to students who have not yet started earning.

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  • Help for IIM Projects for students

    Help for IIM Projects for students

    Our support included preparing an initial synopsis draft, and then once it’s approved, we prepare the final iim project report based on university mentors. Feedback. We offer complete handholding for all students who are looking to seek complete assistance from research to data analysis with primary data surveys and statistical analysis. 

    Our service also includes industrial guides who help with the project synopsis draughting, final year reports, viva support, and guidance until the iim project report pdf is accepted in accordance with the university guidelines. We believe in well-researched, quality work and affordable fees to cater to all income group students, from working professionals to students who have not yet started earning.

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  • From Pause to Progress: Predictors of Success and Hurdles for Returning Students

    From Pause to Progress: Predictors of Success and Hurdles for Returning Students

    Title: Some College, No Credential Learners: Measuring Enrollment Readiness

    Source: Straighterline, UPCEA

    UPCEA and StraighterLine carried out a survey to examine the driving factors, obstacles, preparedness, and viewpoints of individuals who started but did not finish a degree, certificate, technical, or vocational program. This population, according to the National Student Clearinghouse Research Center, has grown to 36.8 million, a 2.9 percent increase from the year prior. A total of 1,018 participants completed the survey.

    Key findings related to respondents’ readiness to re-enroll include:

    • Predictive factors: Mental resilience, routine readiness, a positive appraisal of institutional communication, and belief in the value of a degree strongly predict re-enrollment intentions.
    • Academic preparedness: A majority of respondents (88 percent) feel proficient in core academic skills (e.g., reading, writing, math, critical thinking), and 86 percent feel competent using technology for learning tasks.
    • Financial readiness: More than half (58 percent) believe they cannot afford tuition and related expenses, while only 22 percent feel financially prepared.
    • Career and personal motivations: The top motivators for re-enrolling include improving salary (53 percent), personal goals (44 percent), and pursuing a career change (38 percent).
    • Beliefs in higher education: Trust in higher education declines after stopping out. While 84 percent of those who had been enrolled in a degree program initially believed a degree was essential for their career goals, only 34 percent still hold that belief. Additionally, just 42 percent agree that colleges are trustworthy.
    • Grit readiness: Four in five respondents feel adaptable and persistent through challenges, and 71 percent say they can handle stress effectively.
    • Flexibility and adaptability: Three-fourths of respondents are open to changing routines and adjusting to new environments.
    • Learning environment: Half of respondents report having access to a study-friendly environment, but 11 percent report not having such access.
    • Time management: Nearly two-thirds are prepared to dedicate the necessary time and effort to complete their education.
    • Support systems: About three in every five respondents receive family support for continuing education, but only 31 percent feel supported by their employers.

    Key findings related to enrollment funnel experiences include:

    • Preferred communication channels: When inquiring about a program, 86 percent of respondents like engaging via email, 42 percent through phone calls, and 39 percent via text messages, while only 6 percent want to use a chatbot.
    • Timeliness and quality of communication: A majority (83 percent) agree or strongly agree that the communication they received when reaching out to a college or university about a program was timely, and 80 percent found it informative.
    • Enrollment experience: Among those who re-enrolled, 88 percent found that the enrollment process was efficient, 84 percent felt adequately supported by their institution, and 78 percent found the process easy.
    • Challenges from inquiry to enrollment: Nearly one-third (31 percent) encountered difficulties with financial aid support, 29 percent experienced delays in getting their questions answered, and 21 percent reported poor communication from the institution.

    Click to read the full white paper.

    —Nguyen DH Nguyen


    If you have any questions or comments about this blog post, please contact us.

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  • HEDx Podcast: Barriers to students accessing ed-tech – Episode 149

    HEDx Podcast: Barriers to students accessing ed-tech – Episode 149

    Chief strategy officer of global digital content provider VitalSource Jared Pearlman joins Martin Betts on HEDx this week to discuss the need for HE to deliver affordable student experiences and business models for technology providers that make these experiences sustainable.

    He provides a great summary of current global barriers to providing equitable, ed-tech enabled access to learning.

    Do you have an idea for a story?
    Email [email protected]

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  • Engaging Today’s Students Through the Power of AR

    Engaging Today’s Students Through the Power of AR

    Augmented reality (AR) is part of our daily lives, making everyday tasks easier, safer, and more interactive. However, its greatest potential may lie in education, opening new doors for engaging students through hands-on learning.

    Most people use augmented reality every day without realizing it. Features like “See this in your room” at major online retailers let users visualize furniture in their space before buying, while backup cameras in cars overlay guidelines to help drivers reverse and park safely.  These applications seamlessly blend the digital with the real, providing extra context to inform decisions and deepen understanding.

    Now, imagine a student struggling with ratios — a common challenge because ratios require proportional reasoning and dimensional analysis, abstract skills that can be difficult to visualize.

    Like “See this in your room”, what if an augmented reality app presented the student with a virtual kitchen counter on their desk, stocked with ingredients for trail mix? The student must mix the correct proportions of raw nuts, raw seeds, and dried fruit, adjusting quantities as they go. Bonus: No mess and no actual cooking. It only requires a smartphone, tablet, or laptop.

    This fun, real-world approach helps students learn challenging concepts through play and interaction. It’s one of many activities in McGraw Hill AR, a free app from McGraw Hill, a leading global education company. 

    Sean Ryan

    President, McGraw Hill School

    “Immersive technology has the potential to make previously out-of-reach knowledge accessible for any learner,” said Sean Ryan, president of McGraw Hill’s School Group. “McGraw Hill AR will be a game-changer for teachers, particularly in math and science, where the detailed, interactive learning experiences will spark students’ curiosity and drive them to dive into the ‘how’ and ‘why’ of complex, abstract concepts.” 

    Reaching students across subjects, languages, and platforms

    Yes, the app is really free. McGraw Hill builds the app in partnership with Verizon Innovative Learning. This educational initiative seeks to help bridge the digital divide with a goal of providing digital skills training to 10 million students by 2030.

    To help reach those students, the app has a growing library across math, science, and social studies, with plans to add English Language Arts in 2025. It’s available in the App Store and Google Play Store. For students learning on Chromebooks or laptops, there are 3D web-based versions at mharonline.com. All activities are available in Spanish. For educators and homeschoolers, content is standards-aligned with accompanying lesson plans and worksheets at verizon.com/learning.

    By combining play with practical learning, McGraw Hill AR offers a new way to connect, engage, and learn.


    Click here to download the McGraw Hill AR App


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