Tag: study

  • How the manufactured narrative of ‘failure’ is distracting us from resolving the systemic problems holding back the study of Modern Languages – Part 2. 

    How the manufactured narrative of ‘failure’ is distracting us from resolving the systemic problems holding back the study of Modern Languages – Part 2. 

    This post was kindly written by Vincent Everett, who is head of languages in a comprehensive school and sixth form in Norfolk. He blogs as The Nice Man Who Teaches Languages. 

    In Part 1, I looked at how the low grades given at GCSE languages – up to a grade lower than in pupils’ other subjects – is a manufactured situation, easily solved at the stroke of a pen. The narrative around languages being harder is nothing to do with the content of the course or the difficulty of the exam. It is simply a historical anomaly of how the grades are allocated. There is also a false narrative that this unfair grading is due to pupils’ individual ability, the nation’s ability, or the quality of teaching. And I made a subtle plea for commentators to avoid reinforcing this narrative to push their own diagnosis or solutions. 

    In Part 2, I will consider what happens in post-16 language learning. This has also been the subject of reporting in the wake of A-Level results and the recent HEPI report. I am not going to deny that A-Level languages are in crisis. But the crisis in A-Level and the crisis of language learning post-16 are not one and the same. 

    There are specific problems with the current A-Level specification for languages. The amount of content to be studied, comprising recondite details of every aspect of the Spanish / French / German speaking world, is unmanageable. Worse, as this post explains, the content is out of kilter with the exam. All the encyclopaedic knowledge of politics, history, popular culture and high culture which takes up the bulk of the course, is ultimately only required for one question in just one part of the Speaking Exam. The difficulty of the course is compounded by the extremely high standards required, especially for students who have learned their language in the school context. I personally know of language teachers and college leaders who have discouraged their own children from taking A-Level languages in order not to jeopardise their grades for university application. It is getting to the point where I can no longer, in good conscience, let ambitious students embark on the course without warning them of the overwhelming workload and doubtful outcomes. 

    So A-Level could be improved. But as an academic course, it will always remain the domain of a tiny few. Similarly, specialist Philology degrees at university – the academic study of the language through the intersection of literary and textual criticism, linguistics and the history of the language – only attract a very small minority. Neither university language degrees, nor A-Level, are a mainstream language learning pathway. 

    It is a particularly British mentality to only value language learning if its intellectual heft is boosted by the inclusion of essays, abstruse grammar, linguistics, literature, politics, history, and a study of culture. In other words, philology. Philology is not the same as language learning.  

    Universities do offer language learning opportunities for students of other disciplines. However, in sixth form, because of the funding requirement to offer Level 3 courses, there are no mainstream language learning options available to the vast majority of students who do not study A-Level languages. We have a gap in 16-19 provision where colleges do not offer a mainstream language learning pathway. 

    This gap is fatal to language study. It means GCSE is seen as a dead-end. It means that universities have a tiny pool of students ready and able to take up language degrees or degrees with languages as a component. 

    The crisis is not one of how to channel more people into studying A-Level languages. It is a question of finding radical new ways of offering mainstream language learning post-16, and how to make this the norm. We know from the HEPI report that young people in the UK are among the most avid users of the online language learning app Duolingo. Young people are choosing to engage with language learning, but in terms of formal education, we are leaving a two-year gap between GCSE and the opportunities offered by universities. 

    If this hiatus in language learning is the problem, is there a solution? I have two suggestions. One of which is relatively easy, if we agree that action is needed. If universities genuinely believe that a language is an asset, then they could send a powerful message to potential applicants. 

    Going to university means joining an international organisation, including the possibility of studying abroad, using languages for research, engaging with other students from across the globe, and quite possibly taking a language course while at university. The British Academy reports that universities are calling for language skills across research disciplines, so I hope that they would be able to send a strong message to students in schools and colleges. 

    The message around applications and admissions could be that evidence of studying a language or languages post-16 is something that universities look for. At the very least, they could signal that an interest in self-directed language learning is something they would value. 

    I understand that most universities would stop short of making a qualification in a language a formal entry requirement, because they fear it could exclude many applicants, especially those from disadvantaged groups. But a strong message could help reverse the situation where language learning opportunities are currently denied to many under-privileged school pupils, who aren’t getting the message around the value of pursuing a language. 

    And my second, more difficult suggestion? Would it be possible to plug the two-year gap with a provision at sixth form or college? An app such as Duolingo has attractions. There is the flexibility and independence of study, as well as the focus on motivation by level of learning, hours of study or points scored. It is very difficult to imagine how a sixth form or college could provide language classes for their varied intake from schools, with different language learning experiences in different languages. 

    Is there scope here for a new Oak Academy to step in and create resources? Or for the government to commission resources from an educational technology provider? Is there a role for universities here? The inspiring Languages for All project shows what can happen when a university engages with local schools to identify and tackle obstacles to language learning. The pilot saw Royal Holloway University working with schools across Hounslow, to increase participation at A-Level in a mutually beneficial partnership. Many of the strategies could equally apply to more mainstream (non A-Level) language learning partnerships. These included strong messaging, co-ordinated collaboration between colleges, face-to-face sessions and events at the university, and deployment of university students as mentors. 

    The aim would be to transform the landscape. Currently we have a dead-end GCSE where unfair grading serves as a deterrent, and where there is no mainstream option to make continuing with language learning the norm. A strong message from universities, along with an end to unfair grading, could make a big difference to uptake at GCSE. A realisation that A-Level and specialist philology degrees are not sufficient for the language learning needs of the country could lead to alternative, imaginative and joined-up options post-16. It could also boost the provision or recognition of self-study of a language and may even lead to the reinvigoration of adult education or university outreach language classes. And it could even see a larger pool of candidates for philology degrees at university. 

    Source link

  • How the manufactured narrative of “failure” is distracting us from resolving the systemic problems holding back the study of Modern Languages – Part One.

    How the manufactured narrative of “failure” is distracting us from resolving the systemic problems holding back the study of Modern Languages – Part One.

    Author:
    Vincent Everett

    Published:

    This post was kindly written by Vincent Everett, who is head of languages in a comprehensive school and sixth form in Norfolk. He blogs as The Nice Man Who Teaches Languages at https://whoteacheslanguages.blogspot.com.

    We have to bring an end to the Culture Wars in “Modern Foreign Languages” in England. Since 2019 we have been convulsed in an internecine political fight over whether our subject is about Communication or Intellectual Conceptualisation. Of course, it’s both. The same goes for Literature, Linguistics, Content Integrated Language Learning (CLIL), and Culture. Likewise, we can encompass transactional travel language, personal expression, professional proficiency, creative or academic language. Teachers have all of these on their radar, and make decisions on how to select and integrate them on a daily basis.

    Our subject benefits from the richness of all these ingredients, and to privilege one or to exclude others, is to make us all the poorer. Teachers work in the rich and messy overlap between Grammar and Communication, engaging with pupils at every stage through their encounters with and progression through another language.

    Meanwhile, we have allowed the culture wars to allow us to be distracted from the very real problems facing our subject. The first is unfair grading at GCSE. The allocation of grades in languages is harsher than in their other subjects. Above a grade 3, this widens to a whole grade’s difference compared to a subject like History.

    The narrative that it is harder to succeed in languages is accurate. Not because of the difficulty of the course content or the exams, but because of the determination of the allocation of grades. It’s not accurate to say that this is a reflection of pupils’ progress or the quality of teaching compared to other subjects. That calibration has not been made. In fact, grades are not calibrated one subject to another. The only calibration that is made, is to perpetuate grading within the subject year on year.

    This was most famously set up in advance when we moved to a new GCSE in 2018. The unfair grading of the old GCSE was carefully and deliberately transferred across to the new GCSE. So pupils taking the new course and the new exam, even though it was proposed to be a better course and a better exam, had no chance of showing they could get better grades. Furthermore, where under the old A-G grading system, the difference between languages and other subjects had been around half a grade, the new 9-1 grading meant that the difference in the key area of grades 4 and above, was now stretched to a whole grade, because of the way the old grades were mapped onto the new ones.

    The lower grades given out in languages are a strong disincentive for take up at GCSE. There is the accurate narrative that pupils will score a lower grade if they pick languages, which acts as a deterrent not only for pupils, but also for schools. One way to score higher in league tables is to have fewer pupils taking MFL. There is also the inaccurate narrative that this is a reflection of the pupils’ own ability, the nation’s ability, or the quality of teaching. The allocation of grades is a historical anomaly perpetuated year-on-year, not a reflection of actual achievement.

    This is the biggest issue facing modern languages. It would also be the easiest to fix. Grade boundaries in other subjects are used in order to bring standards in to line. If an exam is too easy  or too hard, and many pupils score a high mark or a low mark, the grade boundaries are used to make sure the correct number of pupils get the grade. Except, that is, in modern languages, where the thresholds are used to make sure that grades are out of line with other subjects. Imagine if languages grades were allocated in line with other subjects, would there be a clamour of voices insisting they should be made more difficult?

    There is a very real danger of misinterpreting this manufactured narrative of “failure” in languages. It features in every report or proposal, but often instead of identifying it as an artificial anomaly, it is used to diagnose a deficit and prescribe a solution. Often this is a solution taken from the culture wars, ignoring the fact that schools and teachers are already expertly blending and balancing the elements of our subject.

    Unfair grading at GCSE is the greatest of our problems, and the easiest to sort out. In Part 2, I shall look at the trickier question of what happens post-16.

    Source link

  • Life at a modern university in 2025: the changing nature of study

    Life at a modern university in 2025: the changing nature of study

    This blog was kindly authored by Rachel Hewitt, Chief Executive, MillionPlus, the Association of Modern Universities

    Every year, surveys like HEPI’s Student Academic Experience Survey offer a snapshot of university life. But behind the charts and statistics is a changing story about what higher education looks like, especially at modern universities. These institutions are showing that studying in 2025 rarely follows a single, conventional route.

    Modern universities have long been known for their openness and ties to local communities. Now, they are also shaping a very different kind of student journey—one that does not always follow the traditional three-year residential degree. Instead, it reflects the realities of a diverse student body: people working while studying, commuting from home, caring for family, or building new careers later in life.

    Beyond the “traditional” student

    For many students at modern universities, higher education is less about stepping away from life for three years and more about weaving learning into a busy, complicated existence. As the Student Academic Experience Survey shows, almost half (45%) of modern university students are in paid employment—often out of necessity, not choice. Many are parents, carers, or career-changers. For these students, study isn’t a bubble; it’s one delicate strand in a web of responsibilities.

    For some, this results in a very different kind of campus life: less time spent living in halls, more commuting (40% travel over 10 miles) and a stronger pull between work, family and academic priorities.

    New models of participation

    While financial pressures for students and wider society remain acute—38% of students who need work can’t find it, and 30% say cost-of-living concerns affect their ability to focus—modern universities are adapting their teaching and support models. Many now offer blended delivery, intensive block teaching, alongside established flexible provision such as degree apprenticeships and part-time study. These approaches allow students to earn, care, and live at home while progressing towards qualifications.

    Supporting non-traditional students

    This is a student population that remains deeply committed to learning. Despite all the pressures, modern university students show up, participate, and persist. Approaching a fifth of students has caring responsibilities, comfortably higher than their peers at older institutions. Some 40% report that their tutors actively encourage class discussion and help them explore personal areas of interest. They value that their feedback is accessible and constructive, helping them improve and stay on track.

    While their circumstances may be more complex, their commitment to learning is strong. These students also place a high value on being heard and report a sense of belonging, often shaped by feeling that their opinions matter and that support services are there when needed. These aren’t just “nice to haves”—they’re essential in a system where so many are juggling competing demands.

    Their experience may look different from the “classic” university model, but it is no less valid.

    For institutions, the challenge is that this is all happening against a backdrop of unsustainable finances, with their resources being stretched increasingly thinly.

    The financial strain on universities

    While much of the conversation around student experience rightly focuses on individuals, universities across the sector are also under growing pressure, the reasons for which are by now well established. Modern universities typically receive less research funding and fewer philanthropic donations than many of their older counterparts, with their international student income potentially next on the chopping block if the government follows through on its proposed levy.

    They also face higher staff costs, with significant increases in pensions cost (recent changes to the Teachers’ Pension Scheme which modern universities are bound to offer are estimated to cost the sector £125 million per year) and this year are facing an 11% fall in Office for Students recurrent grants, compared to 5% at pre-92s. This is coupled with recent defunding of Level 7 apprenticeships, provision into which many modern universities had put significant investment to support the skills system. Yet they educate a high proportion of students from disadvantaged or underrepresented backgrounds, often with greater support needs.

    Balancing quality education with constrained budgets is becoming increasingly unsustainable. The financial model that underpins higher education in the UK is coming apart at the seams. These universities are doing vital work—widening participation, supporting local economies, and offering first and second chances—but they’re being asked to do more with less.

    The case for a new funding model

    The current system is simply not fit for purpose. If modern universities are to continue serving their students effectively—and if those students are to thrive—there needs to be a shift in how higher education is funded. This could mean more targeted government support, reforms to tuition fee and maintenance structures, or increased investment in student support services. In order to maintain a world-leading higher education sector, vital to help meet the government’s stated goals, there must be a clear strategy for higher education from Westminster and Holyrood. The sector waits in hope for the government’s promised HE reform package.

    Without change, inequality will be further entrenched and institutions that play a crucial role in social mobility will be immeasurably lessened. In 2025, with the support of their institutions, modern university students are doing everything they can to succeed. It’s time the system worked just as hard for them.

    Source link

  • Canada rejects nearly two in three study permit applicants 

    Canada rejects nearly two in three study permit applicants 

    Government figures obtained by The PIE show 62% of applicants were refused a study permit from January to July this year, with record-high volumes “raising urgent questions about transparency and application readiness,” said ApplyBoard.  

    Despite a decade of relatively stable approval ratings hovering around 60%, rates have plummeted to 38% so far this year, down from 48% in 2024 following the implementation of Canada’s study permit caps. 

    “It’s clear that Immigration, Refugees and Citizenship Canada (IRCC) is applying far greater scrutiny to new applications,” Jonathan Sherman, vice president of sales & partnership at BorderPass told The PIE, pointing to a “fundamental shift” in government processing.

     

    Data: IRCC

    Indian students – who comprise 40% of Canada’s international student population – have been hardest hit by soaring refusals, with four out of five Indian students receiving rejections in Q2 2025, according to BorderPass.  

    Stakeholders have pointed to a glimmer of hope in overall approval ratings rising modestly this spring, though without a “dramatic shift,” Canada will only reach one fifth of the government’s international student target for the year, Sherman warned.  

    With institutions bracing for severe declines, ApplyBoard analysis has found the most common reason for reason for rejection in 2024 was the perception by IRCC officers that students wouldn’t leave Canada after their studies, cited in over 75% of cases.  

    “While reviewers at IRCC understand that some future students hope to gain work experience in Canada after graduation… the extensive use of this reason last year suggests that many are perceived as having permanent residency as their primary purpose, instead of study,” stated the report. 

    Financial concerns drove three of the top five refusal reasons, after Canada more than doubled its proof-of-funds requirements from $10,000 in 2023 to $20,635 in 2024.  

    Specifically, in 53% of cases, IRCC officers said they were unconvinced that applicants would leave Canada based on financial assets, alongside doubts about insufficient resources for tuition and living expenses.  

    “While new policy caps played a role, our full-year data points to recurring applicant challenges, particularly around financial readiness and immigration intent that are preventable with the right guidance and documentation,” said ApplyBoard.  

    The report highlighted the continuing decline of unspecified reasons for refusal, following IRCC adding officer decision notes to visa refusal letters last month, which was welcomed as a much-needed step in improving transparency.  

    Other reasons for refusal include the purpose of visit being inconsistent with a temporary stay and having no significant family ties outside Canada.  

    The data comes amid a major immigration crackdown in Canada, with temporary resident targets included in the latest Immigration Levels Plan for the first time, which aims to reduce temporary resident volumes to 5% of the population by the end of 2027 – a year later than the previous government’s target.

    Many are perceived as having permanent residency as their primary purpose, instead of study

    ApplyBoard

    Approval rates are also below average for other temporary resident categories, but none so drastically as study permits, with just under half of all visitor visas approved so far this year, compared to a ten-year average of 64%.  

    After more than 18 months of federal policy turbulence, changing eligibility rules have likely contributed to the rise in study permit rejection rates.  

    Pressure to reduce IRCC backlogs and reach ambitious government targets could also be playing a role, according to immigration lawyers speaking to the Toronto Star. 

    As of July 31, over 40% of Canada’s immigration inventory was in backlog, including 56% of visitor visas, 46% of work visas and 23% of study visas, according to official data.  

    Following a swathe of new IRCC officer hires, Sherman said he expected to see improvements in consistency, though “processing backlogs may get worse before they get better,” he warned.  

    Amid the challenges, educators and advisers are doubling down on what applicants and institutions can do to ensure the best chance of success, with ApplyBoard warning that any incomplete or ineligible documentation can be grounds for refusal.  

    Source link

  • Enroll in the Beatles MA Online: Study Music History

    Enroll in the Beatles MA Online: Study Music History

    I recognise that specialist courses, ‘Star Wars’ Studies, or Soap Opera Studies, often attract significant criticism from discipline purists. However, having a focus, a passion, and a shared point of reference that engages students across a range of disciplines, including cultural studies, sociology, anthropology, and economics, is a way to engage interest and ensure motivation—exposing students to academic perspectives while having them study something that they’re already passionate about. One has to wonder why there aren’t more programmes like this, particularly at the postgraduate level.

    Get ready, Beatles fans! Soon, students will be able to ‘come together’ with fellow enthusiasts and scholars from around the world to study the Fab Four. The University of Liverpool is reviving its unique Master of Arts course on the Beatles, and this time, it will be offered fully online.

    Launching in September 2026, the part-time MA in The Beatles, Heritage, and Culture programme will delve deeply into the band’s lasting cultural and economic influence on Liverpool and its surrounding areas.

    This course isn’t just about the songs. It explores how the Beatles’ legacy continues to shape everything from urban planning and civic design to heritage, tourism, and the creative industries in their hometown. Students get a chance to see how four lads from Liverpool changed not only music but also the very landscape of their city.

    While the program is online, students have the option to add a special two-week experience in Liverpool. This module includes daily lectures and site visits to iconic Beatles locations. It’s presented as students’ chance to interact with lecturers, peers, and industry professionals, and see the history they’re studying firsthand.

    Dr. Holly Tessler, the Program Director, offering the program online will allow people from all over the globe to “study Liverpool’s unique Beatles environment, history and heritage from scholars and practitioners who are immersed in this work.”

    The University of Liverpool is a leading authority on the academic study of the Beatles. The university’s Department of Music staff are part of the City of Liverpool’s Beatles Legacy Group, where they help shape local policy on Beatles heritage and tourism. Dr. Tessler herself is the co-editor of The Journal of Beatles Studies, so students will be learning from those who literally write the book on the subject.

    Applications for the programme will open in October 2025.

    Here a link for more information: https://news.liverpool.ac.uk/2025/08/26/liverpools-beatles-ma-returns-in-distance-learning-format/

    Source link

  • Has Canada reached a “turning point” in study permit approvals?

    Has Canada reached a “turning point” in study permit approvals?

    • After months of high study permit refusal rates, stakeholders welcome a more successful second quarter of 2025.
    • But concerns remain about the overall volume of approvals – especially as students from key market India continue to struggle to secure study permits.
    • Meanwhile, approvals from Ghana surge over 200% compared to Q1 of 2025.

    The IRCC data, compiled by BorderPass, showed that while Canadian study permit applications dipped in Q2 2025, the number of approvals increased by 4,450 – leading to a 10% increase in the overall approval rating. 

    “The encouraging sign is that June saw the highest approval rate of the year at 39%, which could point to a modest improvement in the second half of the year,” Jonathan Sherman, vice-president of sales & partnerships at BorderPass told The PIE News. 

    After record low approval ratings in Q1, stakeholders have welcomed the rise in approvals, though serious concerns remain about overall volumes.  

    “Just 31,580 permits were approved in the first half of 2025. IRCC’s published target for the year is about 300,000, which means at the current pace we will only reach around 20% of the goal unless there is a dramatic shift,” warned Sherman.  

    After Canada’s implementation of the study permit cap in 2024, the approval rate dropped from 67% in 2023 to 45% in 2024. So far in 2025, approvals for new study permits (excluding extensions) are tracking at 31%.  

    One of the most striking trends is India’s continued decline, with data showing study permit approvals falling another 7% in Q2 to just 20%, reflecting a “fundamental shift in how IRCC is assessing these applications”, said Sherman.  

    This stands in sharp contrast to the more than 80% approval rates for Indian students just a few years ago, “reflecting a fundamental shift in how IRCC is assessing these applications”, said Sherman.  

    The widening gap between universities and colleges also stood out in the data, a difference that Sherman said was “reshaping the international education market in Canada”.  

    Among the top 20 institutions by volume, university approvals have dropped from 63% in 2024 to 53% so far in 2025, but colleges have seen a steeper fall from 60% to 28%.  

    Colleges have felt the heaviest impact of federal policy changes, including the study permit cap and the new field of study restrictions for post-graduation work permits.  

    Despite a major win for the college sector in March this year when PGWP eligibility was expanded for degree students at colleges, these institutions have still been the hardest hit by the changes, with many of their programs no longer eligible for a work permit.  

    “That said, colleges that are focusing on programs with clear labour market outcomes such as health, technology, and skilled trades are showing better results,” noted Sherman.  

    “The institutions that carefully vet applicants for immigration quality and program alignment are also proving more resilient,” he advised.  

    At the current pace we will only reach around 20% of IRCC’s published target unless there is a dramatic shift

    Jonathan Sherman, BorderPass

    Alongside students from India, Iranian students also experienced volatility, with the country’s approval rating falling by more than 50% from Q1. In contrast, Ghana saw its approval rating surge by 225% on the previous quarter. 

    The approval rating for Chinese students – who make up Canada’s second largest international student cohort – saw stable growth, surpassing 65% approval, and South Korea remained a consistent top performer with approvals at more than 85%.  

    “Smaller markets like Vietnam, Nepal and Nigeria are also moving – some positively, some unpredictably – creating both new opportunities and risk. For many DLIs, this means rethinking region-based strategies in real time,” advised the BorderPass report. 

    As well as seeing variations across institution type and source market, a large number of IRCC officers were hired and trained in the first half of 2025, which Sherman said had “introduced some inconsistency in decision making as new processing are applied”. 

    “On this note, we are hearing that processing backlogs may get worse before they get better,” he warned.

    Overall: “It is clear that IRCC is applying far greater scrutiny to new applications,” said Sherman, with the gap between high- and low-performing institutions becoming ever wider.  

    Specifically, by investing in application intelligence, thoroughly reviewing documents, confirming travel readiness and working with legally backed partners, some institutions have seen approval rates more than double the national average, according to Sherman.  

    Source link

  • What Fields of Study Are Driving International Demand in the UK?

    What Fields of Study Are Driving International Demand in the UK?

    There will be a short-pause in HEPI blogs as we undertake some work on the website. We look forward to delivering blogs to your inbox again later next week.

    This HEPI blog was kindly authored by Justin Woods, Director UK of ApplyBoard

    As the UK sector anticipates new policy requirements and tighter scrutiny around post-study pathways, aligning programme offerings with student demand has never been more important. Yet, international students bring a wide range of goals and preferences to their study decisions. How can institutions support under-enrolled programmes while continuing to attract high-quality applicants?

    Entrant data from the 2023/24 academic year points to some clear shifts, including a higher proportion of international students enrolling in computing/IT and health and medicine.Examining these enrolment patterns by source market and field can help institutions stay aligned with evolving demand.

    Computing and Health Made Up a Larger Share of Entrants to the UK in 2023/24

    International student demand in the UK evolves in small but meaningful ways. In 2023/24, more students chose to begin their studies in computing/IT and health and medicine, fields that offer clear links to employment and future skill needs.

    The overall field of study mix among international students in the UK has remained fairly stable since the pandemic, but subtle shifts are beginning to take shape. The share of entrants in computing/IT was up three percentage points in 2023/24 compared to 2019/20. While modest, this represents a change of several thousand more students choosing this field of study. Health and medicine also remained strong in 2023/24, accounting for more than 11% of new starters.

    This trend mirrors developments in the UK labour market. The country’s tech sector now exceeds £1.2 trillion in market value. Meanwhile, NHS staffing shortages remain a pressing concern, with recent estimates pointing to a shortfall of over 10,000 nurses. As students assess where their UK education might lead them, it is likely that domestic labour shortages and growth sectors are shaping the value students perceive in certain programmes. Indeed, when ApplyBoard asked prospective students about their post-study career plans, ‘engineer’ and ‘nurse’ were the two most popular responses, with several tech jobs (such as IT, cybersecurity, and data analysis) appearing in the top 20 as well.

    UCAS data for the June 30, 2025 deadline shows that 4,700 international undergraduate students applied for a nursing programme, 19% higher than the 2024 deadline.

    Which Student Populations are Driving Demand in Computing/IT and Health and Medicine?

    While computing/IT and health and medicine made up 10% and 11% of all international entrants in 2023/24, several student populations pursued these fields at significantly higher rates:

    table visualization

    Computing/IT is a top study priority for several key student populations. Nearly one-in-five international students from Myanmar entering the UK in 2023/24 pursued a computing/IT field, more than double the all-market average. Other student populations with notably high engagement in this field of study include those from Qatar, Nepal, Sri Lanka, and India, all of which had 14% or more of their new UK entrants choose computing/IT. All told, these trends show a broad pattern of interest among students across South Asia, the Middle East, and Africa.

    Some emerging markets (between 500 and 1,000 entrants in 2023/24) with a high proportion of students entering computing/ITinclude Algeria (23%), Uzbekistan (15%), Morocco (14%), and Bahrain (12%).

    Health and medicine shows a comparable trend, with a different mix of student populations driving above-average interest:

    table visualization

    Health and medicine draws above-average interest from a globally distributed set of student markets. Students from Ireland, Hong Kong, and Canada were especially likely to enter health and medicine programmes in 2023/24, with one in four entrants from each market choosing this field. Other high-interest markets span the Middle East, Southeast Asia, and Southern Europe, underscoring a wide geographic appeal of health-related fields.

    Some emerging markets (between 500 and 1,000 entrants in 2023/24) with a high proportion of students entering health and medicineinclude the Philippines (38%), Zimbabwe (30%), Jordan (19%), and Belgium (19%).

    What Fields of Study do the UK’s Largest International Student Populations Pursue?

    Field of study preferences don’t just vary by market. They also take on different significance when viewed through the lens of student volume. Looking at the UK’s largest international student populations helps reveal which programmes are driving demand at scale.

    chart visualization

    Business and law continues to dominate among high-volume source markets, particularly in South Asia. In 2023/24, over half of new students from India and Pakistan entered this field. For China, on the other hand, business and law enrolment has declined steadily. Instead, arts, social sciences, and humanities has become the top choice among students from China, accounting for nearly 38% of entrants in 2023/24.

    Engineering and technology, once popular across multiple markets, has seen a notable decline. The field accounted for 12% of international entrants from India in 2019/20 but just 7% in 2023/24. A similar drop occurred among Pakistani students. However, with the UK launching a £54 million recruitment strategy to attract global research talent from the US in June, we expect this field to see somewhat of a rebound over the next couple of years.

    Even ashealth and medicine has received increased attention across the UK sector, its performance among the largest student populations remains steady. Indeed, Nigeria and the US remain strong contributors, with 15% of new students entering this field. As institutions prepare for further sectoral reforms and anticipate post-White Paper adjustments, maintaining a steady corridor into healthcare-aligned programmes and post-graduate opportunities could prove especially important in safeguarding both student outcomes and national workforce goals.

    Aligning Your Institution With What’s Next

    Programme-level shifts in international demand rarely happen all at once, but they matter more than ever in today’s climate of policy change and increasing scrutiny. Institutions that respond early to evolving student priorities will be better positioned to sustain enrolment, diversify their cohorts, and meet labour-aligned goals.

    Source link

  • Saint Francis University Omnichannel Marketing [Case Study]

    Saint Francis University Omnichannel Marketing [Case Study]


    0     %

    Lift in branded search volume

    How Saint Francis University partnered with Collegis to unify messaging, modernize strategy, and reverse a decline in brand awareness through smarter, student-centered marketing.

    For Saint Francis University (SFU), brand visibility in its home region has always been a strategic priority. But when internal metrics revealed a sustained decline in branded keyword search volume, the institution faced a clear challenge: how to grow awareness and demand without expanding the marketing budget. 

     

    In response, Collegis helped SFU pivot to an omnichannel marketing strategy, anchored in student journey insights and a refreshed creative campaign. The results: a 54% lift in branded search volume and a 2.7x increase in conversion rate for revamped search campaigns.


    The Challenge

    SFU had long expressed the goal of “owning their backyard,” but their declining search volume suggested a loss of mindshare among key audiences. The following factors made matters even more complex:

    • No additional budget was available to launch new campaigns
    • Prior creative had been in market for some time and didn’t reflect institutional differentiators
    • Previous media mix was focused solely on conversion and capturing demand – not strategically aligned to the prospective student journey.

    This wasn’t just a search engine issue — it was a signal that SFU needed a more coordinated, brand-forward approach to digital marketing.


    The Solution

    To drive growth without increasing spend, Collegis partnered with SFU on a data-informed, omnichannel marketing strategy. We aligned messaging to institutional strengths and audience needs, with a focus on key campaign components:

    • Marketing insights & program strategy: Identified value drivers from enrollment data, like adult learner appeal and career-aligned programs

    • Creative campaign development: Launched the flexible “SFU Is…” concept to unify storytelling

    • Media management & channel expansion: Optimized campaigns and introduced new channels to lower CPAs and boost performance

    This holistic approach elevated SFU’s visibility at high-intent moments in the student journey.

    Maximizing Reach Without Raising Spend 

    After launching the new omnichannel strategy in September 2024, Saint Francis University saw immediate gains: 

    • +54% increase in average monthly impressions for branded search keywords 
    • 2.7x improvement in conversion rate for revamped search campaigns 
    • Enhanced lead quality and funnel progression 
    • Anecdotal feedback from university leadership highlighting strong excitement about both visibility and performance 

    By aligning creative, strategy, and media under a single narrative, SFU reclaimed share of voice — and did it without asking for more budget. 

    The Collegis Impact: By the Numbers


    0     %

    Lift in branded search volume


    0     x

    Increase in conversion rate


    0     %

    Increase in new users

    Erin McCloskey

    VP of University Communications + Marketing, Saint Francis University

    The Takeaway: Coordinated Campaigns Drive Measurable Growth 

    This case underscores the power of a strategic omnichannel approach, especially for smaller institutions navigating constrained budgets. With thoughtful execution and messaging that resonates across audiences, schools like SFU can still grow awareness, drive conversions, and own their space—online and off.

    Let’s Make Your Marketing Work Smarter 

    The Saint Francis University case is a powerful example of what’s possible when strategy, creativity, and execution are aligned under one unified vision. By partnering with Collegis, SFU didn’t just stop the decline in search visibility — they reversed it, strengthened their regional presence, and achieved significantly better conversion performance, all without needing any additional budget. 

    If your institution is facing similar challenges — declining awareness, fragmented messaging, or flatlining campaign performance — an omnichannel strategy may be the path forward. Contact Collegis to learn how we can help you unlock growth, boost brand recognition, and better support students throughout their decision-making journey. 

    Let’s Start Writing Your Success Story

    See what’s possible when strategy, creativity, and execution come together. Partner with Collegis to turn your challenges into outcomes worth sharing.

    Facing challenges in enrollment, retention, or tech integration? Seeking growth in new markets? Our strategic insights pave a clear path for overcoming obstacles and driving success in higher education.

    Unlock the transformative potential within your institution – partner with us to turn today’s roadblocks into tomorrow’s achievements. Let’s chat.

    Source link

  • UAE leads MENA surge as international study interest soars by 90%

    UAE leads MENA surge as international study interest soars by 90%

    Keystone search data reveals the UAE, along with other MENA destinations, is benefiting from shifts in global international study demand during 2025, with an increase of nearly 90% in search interest in June 2025 compared to last year.

    Although the MENA destination is expecting growth, the UAE’s rise is particularly notable, drawing highly diverse audiences from South Asia (especially India and Pakistan), Southeast Asia (Singapore and Indonesia), East Asia (Hong Kong China), and Europe (France, Germany). There has also been a modest uptick in interest from US students.

    Keystone’s data – which measures relative search interest from millions of monthly searches on Keystone websites – points to subject availability and tuition fees as the two leading factors influencing student decisions to study in the MENA region, as India remains the UAE’s largest source of international interest, with the fastest-growing audiences in 2025 being India, Singapore, France, the US, and Germany.

    Ultimately, Dubai is not just offering education but a launchpad for global careers, with an ecosystem that is becoming increasingly difficult to replicate, given the current policy headwinds.
    Suneet Singh Kochar, CEO of Fateh Education

    “The global landscape of international education is shifting, and traditional destinations like the US, UK, Canada, and Australia (the ‘Big Four’) are facing increasing pressure from visa constraints, immigration policy tightening, and affordability concerns. As global mobility patterns evolve, Indian and South Asian students are actively exploring alternative destinations that offer both quality and pragmatism, and Dubai is emerging as a frontrunner,” Suneet Singh Kochar, CEO of education consultancy, Fateh Education, told The PIE.

    “Another trend that I see, when it comes to Dubai’s growing appeal, is the uptick in interest for undergraduate studies in addition to the students going there to pursue their masters. For Indian families, it provides the perfect balance – global education within a four-hour flight radius, cultural familiarity, and significantly greater parental access and peace of mind. Safety, quality healthcare, and multicultural inclusivity further reinforce Dubai’s appeal for families looking for a secure, supportive environment for these younger students.”

    The Ministry of Higher Education and Scientific Research (MoHESR) has announced that students applying to the higher education institutions based in the UAE for the upcoming Fall 2025-2026 intake must accept or reject their offers by August 11, 2025, via its electronic portal. All program acceptances and related steps must be completed by this deadline to ensure smooth processing.

    With encouragement for students to regularly monitor their applications and promptly fulfil any additional requirements set by institutions, the MoHESR has significantly simplified admissions, reducing document requirements by 86%, cutting the application time and enabling registration at 59 higher education institutions across the country.

    “Ultimately, Dubai is not just offering education but a launchpad for global careers, with an ecosystem that is becoming increasingly difficult to replicate, given the current policy headwinds. Today, over 42% of Dubai’s international student population is Indian – clear evidence of the region’s growing credibility and resonance with India,” Singh Kochar added.

    “Dubai’s high graduate employment rate is backed by a system where universities are closely aligned with national priorities, offering programs in areas like AI, sustainability, logistics, and fintech that are directly connected to the country’s economic vision.”

    Elsewhere, Singh Kochar commended Dubai’s institutions for their strong ties to industry – providing students with access to internships, live projects, and employer networks during their studies.

    Source link

  • US scraps $100m in study abroad programs

    US scraps $100m in study abroad programs

    • Stakeholders warn that the funding cuts will probably result in furloughs, redundancies or – in the worst cases – organisations being forced to close.
    • The move comes after months of policy turmoil in the US, as the Trump administration wages war on international education.
    • Experts question the legality of the move as a campaign is launched to save State Department international exchange programs.

    State Department regional bureaus were informed of the cuts on August 13, via internal communications stating that government officials would work with them to “pull down” the affected programs “with the least possible disruption”.  

    The directive explained that the programs “were lower funding priorities in the current fiscal environment, so they are being removed from FY25 Funding”, according to communications from the Bureau of Educational and Cultural Affair (ECA).  

    “It’s an existential crisis for these programs and possibly for ECA,” said Mark Overmann, executive director of the Alliance for International Exchange – whose members make up 13 of the impacted programs, facing cuts of $85m.  

    According to Overmann, the 22 programs were all due to be renewed and were expecting to receive FY25 funds before September. Now, they will no longer be allowed to go through their awards process or renewal, and thus will be terminated.  

    “These organisations will now suddenly lose funding they’ve long anticipated and been promised, and this will likely result in furloughs, layoffs, and even organisational closures,” warned Overmann.  

    “Cancelling $100 million in programs which impact 10,000 students is devastating on many levels,” Bill Gertz, chairman of American Institute for Foreign Study (AIFS) told The PIE News.  

    “It means students’ plans and dreams are impacted… it means layoffs and financial disruption at the many fine cultural exchange organisations,” added Gertz, who sponsors the YES Abroad program which has been cancelled.

    “These folks have worked tirelessly to make the world a better place,” he said.  

    Typically, the State Department’s funding process would be in full swing in the spring and summer, though this year has been plagued by delays and uncertainty for program organisers and students alike.  

    Following the lifting of the State Department’s funding freeze this March, stakeholders have been concerned about the lack of movement on the ECA’s FY25 funding process, which has caused delays in the opening of applications and interfered with students’ plans.  

    According to a former staff member of the Republican Senate Foreign Relations Committee: “The variety of programs impacted are too broad to point to a single issue or justification – everything from community colleges to disability and education exchanges.” 

    They warned that the cuts would isolate the US in the long term, raising particular concerns about the discontinuation of the Kennedy-Lugar Youth Exchange and Study (YES) Program. 

    This initiative “was created after 9/11 specifically to bring young people from predominantly Muslim countries to the US to build long-standing relationships with communities and individuals who might not otherwise every get to see our nation in anything other than filtered news and anti-US social media,” they explained. 

    The value of study abroad for US soft power and public diplomacy was echoed by Gertz, who said the cuts came “at a time in our history when cultural understanding is needed the most”.  

    If OMB is allowed to cut these Congressionally appropriated FY25 awards, it will give them license to do it again and again, opening the door to effectively eliminate international exchange programs

    Mark Overmann, Alliance for International Exchange

    Beyond the programs, their participants, alumni and staff, the move raises alarm bells about the White House’s ability to cut congressionally appropriated grants. 

    Historically, Congress has approved ECA awards, but this year the Office of Management and Budget (OMB) inserted itself “irregularly” into the process to stop congressionally approved funds from being spent, said stakeholders.  

    According to Overmann, the move could be illegal, with Gertz also stating it was unconstitutional for OMB to override Congress in such a way.  

    “OMB found a way to use a small, previously arcane piece of administration process to stop ECA program awards from moving forward,” Overmann explained, leading to the defunding and termination of 22 cultural exchange programs. 

    “If OMB is allowed to cut these Congressionally appropriated FY25 awards, it will give them license to do it again and again, opening the door to effectively eliminate international exchange programs,” Overmann warned.  

    The cancellations have shocked the US study abroad community, which recently received a vote of confidence in Congress, which drastically reduced the planned cuts for study abroad in the FY2026 budget.  

    “We believe we have the support of the majority of Americans who have supported our efforts for decades,” said Gertz. ” We are actively engaged with Congress on the future of ECA programs. 

    Sector leaders have already kicked into action, warning that the elimination of funding would “greatly damage 75+ years of exchange activity and the legacy of Senator Fulbright. It would destroy many of our programs and much of our work,” said Overmann. 

    The Alliance today launched a campaign to save State Department international exchange programs, urging stakeholders to write to members of Congress.  

    The State Department has not issued a formal announcement or replied to The PIE’s requests for comment.  

    It appears that the following programs are impacted, though the list may not be exhaustive:  

    • Community College Administrator Program (CCAP) 
    • Community College Initiative Program (CCI) 
    • Community Engagement Exchange (CEE, Leahy Initiative on Civil Society) 
    • Council of American Overseas Research Centers 
    • English Access Scholarship Program 
    • English Language Fellow Program 
    • Global Undergraduate Exchange Program 
    • IDEAS Program 
    • International Center for Middle Eastern-Western Dialogue (Hollings Center) 
    • Kennedy-Lugar Youth Exchange and Study (YES) and YES Abroad Program 
    • Leaders Lead On-Demand 
    • Mandela Washington Fellowship for Young African Leaders 
    • Mike Mansfield Fellowship Program 
    • National Clearinghouse for Disability and Exchange (NCDE) 
    • Professional Fellows Program 
    • Survey of International Educational Exchange Activity (IEEA) in the United States 
    • TechWomen 
    • The J. Christopher Stevens Virtual Exchange Initiative 
    • U.S. Congress-Korea National Assembly Exchange Program 
    • U.S.-South Pacific Scholarship Program (USSP) 
    • Young Southeast Asian Leaders Initiative (YSEALI) Academic Fellowship 
    • Young Southeast Asian Leaders Initiative (YSEALI) Professional Fellowship Program (PFP) 

    Source link