Tag: teach

  • What Taylor Swift Can Teach Higher Ed About Marketing

    What Taylor Swift Can Teach Higher Ed About Marketing

    Few have mastered the art of anticipation like Taylor Swift. Even before her album The Life of a Showgirl hit the shelves, she had captivated audiences and dominated the conversation. What’s remarkable isn’t just her star power; it’s the deliberate marketing strategies that blend spectacle, authenticity and fan participation. For leaders, marketers and brand builders in any industry, her approach offers a master class in how to create momentum before a product is even released.

    Here are three standout observations from Swift’s launch strategy, along with actionable marketing tips you can put into practice.

    1. Blending High Production With Authentic Self

    Swift’s promotional rollout strikes a delicate balance between dazzling spectacle and grounded vulnerability. She teased the album with cinematic visuals—glittering production sets, stylized promo videos and bold aesthetics—while also poking fun at herself in playful, self-aware moments. She’ll show the sparkle, but also the cat hair on her dress.

    Marketing Tip: Pair your most polished campaigns with candid behind-the-scenes content. Letting your audience see the human side of your work builds trust and relatability, while the high production values set the tone of aspiration. The contrast makes each side stronger.

    Enrollment Marketing Tip: Mix in both staged and spontaneous content. Let your student ambassadors be themselves online and on tours. In your photos and social posts, let your content show some of the laughs, awkward moments and behind-the-scenes interactions.

    1. Using Cryptic Drip Campaigns and Symbolism

    From shifting color palettes to symbolic imagery and cryptic hints, Swift feeds her audience just enough to keep them speculating. Fans become detectives, dissecting every clue and turning the rollout itself into a participatory event. Bringing fans into her music in an intentional way is one of Taylor’s superpowers. Brands and even other industries adopt her motifs (orange, sparkles), amplifying her reach and making the symbols part of the cultural conversation.

    Marketing Tip: Don’t reveal everything at once. Use teaser elements such as colors, tag lines or subtle product hints to spark curiosity and invite your audience to co-create the narrative. Anticipation builds energy and energy drives engagement.

    Enrollment Market Tip: Add interactive content to everything you do, including countdown timers, digital scratch-offs and interactive maps to highlight your campus. Engage your prospective students as participants in the recruitment process.

    1. Extending the Album Into Experiences

    This launch was about more than just music. Swift staged limited theatrical events that mixed performance with commentary, offered exclusive vinyl editions with collectible packaging and framed her announcements as headline-worthy moments (like unveiling details on a podcast). The album is no longer just an album; it’s a multiplatform experience that fans feel they need to participate in.

    Marketing Tip: Think beyond the product itself. Create extensions—events, companion content or limited-edition releases—that transform your core offering into a cultural experience. Scarcity, exclusivity and immersion turn products into movements.

    Enrollment Marketing Tip: For every standard event you hold, there is an opportunity to create a special edition right alongside it. For example, before or after your normal local event or campus tour, hold an “exclusive session” for a certain group. Use your campus events, athletics, engineering or academic competitions to extend for a sneak peek or behind-the-scenes access for prospective students. Additionally, use events in your community, such as performing arts, minor league baseball, or an NFL game outing, to provide a special prospective student event. It does not need to cost much; be creative, test and adjust as you go.

    Taylor Swift’s approach to The Life of a Showgirl is more than entertainment marketing—it’s a blueprint for building anticipation, deepening connection and extending brand impact. By blending high production with authenticity, leveraging symbolism and drip campaigns, and turning her release into an immersive experience, she ensures that the conversation begins long before release day.

    For marketers in any industry, especially higher education, the takeaway is important: Key moments are no longer about flipping a switch on release day. They are about crafting an unfolding story, one that your audience wants to decode, share and experience with you.

    James Rogers is chief executive officer for 3 Enrollment Marketing.

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  • Colleges Teach Students Healthy Eating, Cooking Habits

    Colleges Teach Students Healthy Eating, Cooking Habits

    A 2025 survey of 5,000 undergraduates by Inside Higher Ed, supported by Generation Lab, found that the greatest share of students rated their nutrition at college as average (44 percent), with an additional 30 percent describing their nutrition as below average or poor.

    A number of colleges and universities are working to teach students proper nutrition habits and equip them to lead healthy lives in and beyond college.

    The research: A 2023 literature review found that college students experience a variety of risk factors that make them uniquely positioned to experience food insecurity, including busy schedules and a lack of access to nutritious food.

    Several studies found that students who had cooking experience were less likely to face food insecurity, implying that those without cooking or food-preparation skills may be at higher risk for food insecurity, according to the report.

    The report suggests colleges can provide cooking and meal-preparation demonstrations to help students gain skills, as well as learn how to prepare low-budget, nutritious meals. One study cited in the literature review suggested adding nutrition education—including food budgeting and recipes—as a feature of first-year seminars.

    Inside Higher Ed compiled five examples of nutrition education designed to address student health, food insecurity and malnutrition.

    1. University of Memphis: Grilling Classes

    To help teach students how to cook using relevant tools and resources, the University of Memphis staff hosts a lunchtime nutrition class, teaching students how to prepare and grill a personal pizza.

    The university charges students $15 to participate in the class, which covers ingredients and lunch foods, providing a low-cost and casual introduction to basic cooking principles.

    1. University of North Dakota: Culinary Corner

    At UND, students get the chance to lead their peers in cooking classes. Events are open to all campus members, including faculty and staff, and the hourlong sessions in the wellness center teach students how to prepare simple meals.

    In addition, UND has a virtual demonstration library so students can teach themselves how to cook a range of healthful recipes from wherever they are, including honey-glazed salmon, chana masala or acai bowls. Each demonstration video features a student instructor and a recipe card for viewers to follow along.

    1. Lewis College, University of Georgia Cooperative Extension: Fulton Fresh University

    This fall Georgia State University students benefited from a free cooking demonstration and nutrition course pilot hosted by two local institutions.

    Fulton Fresh University, a partnership between Lewis College and the University of Georgia Cooperative Extension, typically educates seniors or those in low-income communities. But in 2024, the partners tested a new offering for college students who don’t necessarily know how to cook and are more inclined to eat quick meals or takeout, according to a university press release.

    The four-week, no-cost course provided students with 10 pounds of produce at each session, in addition to spices and a variety of kitchen tools to keep.

    1. Iowa State University: Culinary Boot Camp

    Iowa State University students can participate in a two-credit course, Culinary Boot Camp, which provides nutrition education and culinary skills to promote healthy living.

    The course, which has been offered since 2016, covers topics including storing food safely, reducing food waste, converting recipes and shopping efficiently for groceries, among others.

    1. Cornell University: Get Cooking With Cornell Dining

    Cornell offers students a chance to learn from the professionals: the campus dining team. Members host events in the Discovery Kitchen in a residence hall on campus, where students can practice preparing plant-based dishes, which they then enjoy.

    The goal is to help students learn to make healthy dishes that are both tasty and environmentally friendly.

    Do you have a wellness intervention that might help others promote student success? Tell us about it.

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  • What Missouri Can Teach Trump About Merging ED and Labor

    What Missouri Can Teach Trump About Merging ED and Labor

    In a recent statement and a series of fireside chats, Education Secretary Linda McMahon repeatedly drew attention to her efforts to move all career, technical and adult education programs from the Department of Education to the Department of Labor and consolidate some as part of the Trump administration’s quest to eliminate waste, fraud and abuse.

    “I can’t think of a more inefficient system than to have duplication and just one side not knowing what the other is doing,” she said at one conservative policy summit last week. “So let’s consolidate them all in the Department of Labor, where I think they should be. And if we show that this is an incredibly efficient and effective way to manage these programs, it is my hope that Congress will look at that and approve these moves.”

    According to ED, many staff members from the Office of Career, Technical and Adult Education are already working under the supervision of the DOL, though the funding for the programs they oversee is still managed by McMahon. Moving that money, which was appropriated by Congress to the Education Department, would require legislative approval. But symbolically, the integration process is under way.

    The Trump administration is not the first government body to propose or execute such a merger, however. A handful of states have combined their departments of higher education and workforce development agencies in the hopes of better aligning state budgets, curriculum and grant allocation with the needs of local employers. Missouri, for example, has been working since 2018 to integrate what was the Department of Higher Education and the Division of Workforce Development into a new Department of Higher Education and Workforce Development.

    Inside Higher Ed spoke with the newly fused department’s commissioner, Bennett Boggs, and deputy commissioner, Leroy Wade, to understand how it came to be, what challenges they faced in the process and the benefits they’ve seen as a result.

    The conversation has been edited for length and clarity.

    Q: Take me back and tell me a little bit about what sparked this merger for Missouri.

    Wade: There was a realization that we weren’t being as effective as we could be as a state in terms of our economic development. And so Governor Parson, at that point, put together a group called Talent for Tomorrow that looked at what direction do we need to go and what kinds of things do we need to focus on? And then there was an ancillary piece called Best in the Midwest that looked around at our surrounding states to decide, from an economic development, from a workforce perspective, how are we doing?

    Unfortunately, what we found was that we weren’t doing really very well. We were toward the bottom in almost everything that we looked at. And so out of that process and a listening tour all around the state to hear what folks wanted and what their perspective was, came two things. One was to try and streamline our Department of Economic Development. The other piece was to look at, how do we change our pipeline system? And that’s what brought the Division of Workforce Development to merge with the Department of Higher Education

    Q: How did the process of merging these two institutions work? Was it all led by the governor and the state executive branch, or did it require any legislative backing?

    Wade: The governor has the authority to reorganize state government, if you will, at least to a certain extent. So the process started with an executive order laying out what that reorganization would look like. Now, the Legislature has a role in that process. They can’t make changes to it, but they can either vote to accept it or not. But it went through; there was no legislative opposition.

    There was some existing statutory language that talked about the Department of Higher Ed, and so there had to be some language changes to adopt the new name of the organization and to reflect some of the structural changes that took place. But it was really all driven by that executive order.

    Q: One of the core justifications we’ve heard from the Trump administration for merging the CTE operations at a federal level is to eliminate what they say are duplicate programs. When Missouri combined its agencies, was that one of your motivations as well, and did you find any duplicates to consolidate?

    Boggs: What we have found here in Missouri is not so much duplication as an opportunity for coordination. A large part of it was about combining functions that have similar end goals but are not exactly the same program. It’s about asking, how can they be coordinated to be more effective together?

    Commissioner Bennett Boggs

    One of the answers to that is leveraging broader expertise. If you bring people and programs together and help broaden the perspective of the work that they’re doing, it allows the organization to move from silos to strategic partnerships.

    For example, Missouri is very strong in registered apprenticeships. But it’s not just in the trades. We’ve also developed some really effective programs in education and health care and some other professional industries. Part of that is because we’ve been able now to coordinate with local workforce boards, local regional employers and then the two- and four-year institutions, particularly regional ones. Before, these three groups may have been unintentionally competing because they weren’t that aware of each other, but now by working together they can be a funding stream. They can bring resources together to help strengthen and accelerate workforce development that would not have happened if they kept operating separately.

    It also just strengthens our communications and helps us as a department talk about higher education in terms of, how does this make life better for Missourians? And that’s a better, healthier conversation to be having.

    Q: Despite the shared end goal, there had to be times where there was internal conflict in trying to streamline things. For example, if both an apprenticeship program and a health-care school are training hospital technicians, I can imagine they’re each trying to fill their own seats. So what were some of the challenges you faced in the merger process and how did you overcome them?

    Boggs: We know in Missouri, 65 percent of all jobs currently require education or training past high school, and that number is only expected to grow. Of that, 35 percent would be an associate degree or some certification, and 30 percent would be a bachelor’s degree and above. So this is a statewide effort to create pathways for all Missourians—so this is not either-or, it’s yes-and.

    Why can’t a student have an internship or a work-based learning experience while in a postsecondary institution? And so part of those regional partnerships is that they help us think about things like that. They’re not only preparing students for the current job but asking, how do we get them on a pathway to be ready for the next one?

    One of the challenges in this is understanding that different sections of our department work in different time frames. For example, we run 21 job centers in the state, and when folks come in the door there, they need a job to pay the rent next week. We also have different parts of the department that are approving academic programs in a way that might not really take off for three to five years. It’s not only a difference in pace but also culture and lingo. We just have to be aware of each other and learn.

    The other challenge is potential for misalignment related to policies, data and physical infrastructure. This really hits home in terms of our planning and budget folks. We now have an array of state and federal programs that support Missourians in paying for education, whether that’s state-funded financial aid or federal [Workforce Innovation and Opportunity Act] funds. These separate funding streams have different requirements, different reporting structures and eligibility criteria, so our staff then has to be able to think quickly, know about and pivot between multiple particular funding streams.

    Q: We’ve also heard critics of the merger at the federal level suggest that there may be barriers in statute that make it difficult to merge or consolidate various programs and grants. Did you experience any difficulties legally when merging your two agencies?

    Boggs: We didn’t encounter any legal hurdles, but as I was mentioning earlier, understanding the differences in the federal and state funding streams and the requirements and the structures and the eligibility requirements, those kinds of things had to get worked through.

    Q: So would you say it was less about trying to change the existing rules and regulations for various programs and more trying to understand those stipulations in order to use the funding in a more strategic, collaborative way?

    Boggs: I think that’s pretty accurate. It’s about keeping the similar end goal in mind, and then asking, what funds can be used to help advance to that shared goal?

    Q: All challenges aside, over all, has this merger positively affected Missouri’s higher ed and workforce development landscape? And, if so, how?

    Boggs: Absolutely. It’s changed the tone and the conversation statewide in terms of postsecondary education being part of economic and community development. It has pulled in strategic partners, from job centers, regional workforce boards, chambers of commerce and regional universities to have really interesting gatherings and talk about where they need to grow. And it makes for a better conversation about the cutting-edge research our flagship institution does. Over all, it helps us as a state have a better, more comprehensive conversation about learning and workforce development.

    Q: Has the Trump administration reached out to you in an effort to learn from Missouri’s experiences in merging these two departments?

    Boggs: No, but if they wanted to contact us, we’d be happy to assist however we could.

    Q: Do you think there’s an opportunity for the federal government to learn from both the challenges and the successes that you have experienced at the state level?

    Boggs: You know there’s a famous quote from Louis Brandeis that says, “States are the laboratories of democracy.”

    I wouldn’t pretend to know what the federal government can take away from Missouri. They are operating at a much more complicated level, with many more components in play. But certainly in Missouri, we’ve had a good experience doing this, and we’re still discovering new areas for improvement all the time.

    In fact, we’ve got a technical cleanup bill we’re proposing this upcoming legislative session of just small bits and pieces in the state statutes from before the merger that still need to be addressed. Part of what helped us out, though, is data—the integrating of some of the disparate data systems into now a more comprehensive data group, and that’s helping us statewide with better policymaking.

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  • 2 Professors Teach About AI Using Print Book

    2 Professors Teach About AI Using Print Book

    University of Southern California professor Helen Choi had a pretty basic assignment for her students this fall: Read a book.

    To be sure, Choi’s pedagogical choice isn’t novel for many faculty; 71 percent of professors use print materials in some capacity in their classroom, a Bay View Analytics survey found.

    But Choi teaches Advanced Writing for Engineers, a course focused on teaching STEM students how to write across disciplines. Many of them “think nothing of shoveling a writer’s work into a chatbot for a summary,” Choi said. So this fall, Choi is encouraging students to close their laptops and spend time with Karen Hao’s book Empire of AI, about the evolution and tech behind AI.  

    Choi chronicled her decision in a Substack article titled, “I’m Making My Students Read a Book!” The post caught the attention of some faculty on Bluesky, including Vance Ricks, a Northeastern computer science and philosophy professor. Ricks had similarly selected Empire of AI for his master’s-level students to read this term.

    Both Choi and Ricks hope to encourage their students to relearn how to read critically and engage in robust conversations with their peers. And after finishing the books, Choi and Ricks’s students will get the chance to reflect together on the book during a virtual meeting, where they will discuss the role of AI in their lives.

    What’s the need: In the past, Choi would assign short online articles for students to inform their writing responses. “The questions I was getting from students indicated to me that the engagement with the underlying materials wasn’t as deep as I wanted,” Choi said. “Sometimes it was just straight up reading comprehension.”

    According to the National Assessment of Educational Progress, the average high school senior’s reading scores declined 10 points between 1992 and 2024.

    In 2024, only 34 percent of students were considered proficient, which NAEP classifies as connecting key details within and across texts and drawing complex inferences about the author’s purpose, tone or word choice. Thirty-two percent of 12th graders ranked below “basic,” unable to locate and identify relevant details in the text to support literal comprehension.

    In addition to helping students apply deeper learning and thinking skills, Choi hopes having print material will allow them to step away from their laptops and connect with peers in a more meaningful way.

    In the classroom: Choi and Ricks have assigned the 482-page book to be read over four to five weeks, with students responsible for annotating and reflecting on the assigned sections on a weekly basis. Neither assigns content-based quizzes or reviews, relying on student discussions to reveal participation with the text.

    At the start of the term, both Choi and Ricks said they spent time in class discussing why they were requiring a physical book, and specifically Hao’s book.

    “You have to justify why you’re doing this abnormal thing,” Choi said.

    Students seemed to get it and were excited about the opportunity, both professors said.

    “They’re genuinely eager to have those conversations and engage in that sort of reflection,” Ricks said.

    The assignment has, however, required some additional attention and time on their part to help students grasp reading.

    “I’ve spent more time than I had anticipated literally walking around the book and saying, like, ‘This is an epigraph; why are the quotes here? What’s a prologue? What’s the index?’ Things like that,” Choi said.

    Both professors said they’ve had to adjust their expectations for how quickly students would be able to complete the text. The book itself also proved more difficult than anticipated for students who speak English as a second language, so Choi and Ricks are considering ways to better support these students in the future.

    The impact: “So far, students have shared that they are enjoying Hao’s book because it is relevant to their fields and lives outside of school,” Choi said. Their written responses to the reflection prompts also show improvement in clarity and organized reasoning.

    In Ricks’s class, the print format has proven a fruitful learning experience in and of itself. “Just hearing from students about how they are engaging physically with the book, tactilely, in terms of the smell of the pages or the sound of turning the pages—all of those things, let alone the material that the book is about,” Ricks said.

    The two classes will meet over Zoom on Sept. 26 for a student-led discussion on the book’s materials and themes.

    While the overall goal is to promote better reading and writing for her students, Choi said the exercise has also been a bright spot in her courses.

    “It’s really fun for me to teaching reading as part of writing,” she said. “It’s about the students, but I think having a joyful teaching experience is important for the classroom experience. Every day I’m pretty excited about having this book, and seeing the students with books makes me super happy.”

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  • How We Think, How We Teach: Five Ways to Think About AI in Faculty Work – Faculty Focus

    How We Think, How We Teach: Five Ways to Think About AI in Faculty Work – Faculty Focus

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  • How To Teach With AI Transparency Statements – Faculty Focus

    How To Teach With AI Transparency Statements – Faculty Focus

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  • Design Smarter, Teach Better: How Thoughtful Course Webpages Can Improve Online Learning – Faculty Focus

    Design Smarter, Teach Better: How Thoughtful Course Webpages Can Improve Online Learning – Faculty Focus

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  • What Multiple Intelligences Can Teach Us About Enrollment Marketing

    What Multiple Intelligences Can Teach Us About Enrollment Marketing

    Each student has a different way of perceiving, processing, and connecting with information.

    If you have ever wondered why one student peppers you with questions during a campus tour while another spends the visit sketching buildings, possibly giving your founder’s statue a comically large nose, you may have met what psychologist Howard Gardner calls multiple intelligences (Gardner, 1983, 1999).

    Gardner proposed that intelligence is not a single metric but a collection of capabilities: linguistic, logical-mathematical, spatial, musical, bodily-kinesthetic, interpersonal, intrapersonal, and naturalistic. Each shapes how a student processes the world and how they connect during the college search. If you have ever tried to woo a future engineer with poetic descriptions of ivy-covered halls, you know: some want facts, others want a vibe, and a few want to hear about your beekeeping club.

    From theory to practice

    In K–12 education, Gardner’s theory inspired teachers to differentiate instruction to meet students where they are. Teachers understand that linguistic learners thrive in storytelling and debate. Kinesthetic learners act out history. Visual-spatial thinkers create models and posters.

    Preferences also carry into decision-making. A student with strong interpersonal intelligence may thrive in group discussion, while an intrapersonal learner prefers reflection (Shearer, 2018).

    A colleague once hosted two prospective students on the same tour. One chatted nonstop with ambassadors about clubs. The other hung back, took notes, and later emailed questions about academics. Both left a positive impression, but they connected in entirely different ways. There is no one-size-fits-all approach.

    From classroom to campus tour

    This theory has clear enrollment applications (statistics are from the 2025 E-Expectations Report from RNL, Halda, and Modern Campus).

    • Bodily-kinesthetic learners may need to walk your campus to “get” it physically. Eighty percent of students visit in person, and 88% find visits helpful.
    • Visual-spatial learners may prefer your virtual tour; 77% use it, and 84% find it helpful.
    • Musical learners might connect emotionally through audio, pacing, or sound design in videos.
    • Interpersonal learners thrive in authentic conversations, one-on-one chats, and social media DMs. Twenty-seven percent follow colleges on social as an early outreach step; 37% do so for student life content.
    • Intrapersonal learners might prefer ROI tools, microsites, or downloadable guides.
    • Logical-mathematical learners value dashboards, calculators, and evidence-based outcomes. Financial aid calculators are used by 81% and rated helpful by 85%.

    When the fit feels off

    Each intelligence has a “no-thanks” zone:

    • Kinesthetic learners disengage from dense PDFs.
    • Visual-spatial thinkers lose interest in text-heavy pages.
    • Musical learners notice when tone and pacing are off.
    • Interpersonal learners tire of one-way communication.
    • Intrapersonal learners feel drained by busy group events.
    • Logical-mathematical thinkers want facts, not fluff.
    • Linguistic learners need narrative and nuance.
    • Naturalistic learners respond to sustainability stories, not generic city skylines.

    E-Expectations data confirm this. Sixty-three percent of students use Instagram, but only 53% see college content there, missing visual, musical, and interpersonal opportunities. Nearly half (45%) use AI chatbots, and 27% fill out inquiry forms afterward, showing these tools’ value for personalization (RNL et al., 2025).

    AI as a multiple intelligences tool

    AI chatbots can adapt content type, video, infographic, or ROI data, to match a student’s preference. After engaging with an AI assistant, 24% of students said they were more likely to apply, and 29% emailed admissions (RNL et al., 2025).

    This is not about tech for tech’s sake. It is about designing digital interactions that honor different learning and connecting methods.

    Matching intelligences to enrollment touchpoints

    Each intelligence represents a unique way of perceiving, processing, and connecting with information. Your emails, tours, and inquiry forms can spark curiosity or shut it down, depending on how well they align.

    Ask yourself:

    • Are you offering an “entry point” for every kind of learner?
    • Where are your blind spots?
    • What simple tweaks could widen the invitation?

    This is not about building eight separate funnels. It is about creating a flexible ecosystem where every student can find something that feels made for them.

    Multiple intelligences and enrollment touchpoints

    Intelligence Type How They Process and Connect Enrollment Strategies That Click Common Turnoffs
    Linguistic Love stories, strong narratives, nuanced language Student blogs, alum success stories, narrative-driven videos, compelling email subject lines Dry fact sheets with no story
    Logical-Mathematical Seek patterns, data, and ROI Cost calculators, outcome dashboards, program comparison tools Emotion-heavy marketing without evidence
    Visual-Spatial Think in images, layouts Virtual tours, interactive maps, infographics, campus photo galleries Text-heavy pages without visuals
    Musical Respond to rhythm, tone, sound Videos with thoughtful sound design, podcasts, and student performances Flat, monotone content
    Bodily-Kinesthetic Learn by doing, moving Campus tours, hands-on events, and fairs Long static presentations or PDFs
    Interpersonal Thrive in connection with others One-on-one ambassador chats, live Q&A, small group sessions, social DMs One-way mass communication with no response path
    Intrapersonal Reflective, self-directed Self-paced microsites, outcome quizzes, downloadable guides Crowded events, high-pressure group calls
    Naturalistic Connect through nature and real-world context. Sustainability initiatives, green campus tours, and community-based learning stories Generic marketing is disconnected from the environment.

    (Table adapted from Gardner 1983, 1999; RNL et al, 2025.)

    Final thought

    You do not need a degree in educational psychology to use multiple intelligences in enrollment strategy. You need to remember that students are cognitively and emotionally diverse (Gardner, 1983, 1999).

    The smartest move? Offer multiple ways to connect and then let students choose.

    Talk with our marketing and recruitment experts

    RNL works with colleges and universities across the country to ensure their marketing and recruitment efforts are optimized and aligned with how student search for colleges.  Reach out today for a complimentary consultation to discuss:

    • Student search strategies
    • Omnichannel communication campaigns
    • Personalization and engagement at scale

    Request now

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  • Educators Can Teach Students to Write Well—and to Hope

    Educators Can Teach Students to Write Well—and to Hope

    To the editor:

    I was absolutely appalled at the anonymous AP Literature and Composition reader’s summary of his time in Salt Lake City. I was even more appalled by his tone, which was condescending, arrogant and unapologetic, and by his sense of superiority. Far be it from me to evaluate how he might be as a teacher (especially if he had a bad night’s sleep, poor lamb), but his emphatic victimhood at the circumstances that accompanied the reading, which he signed up for, was more than off-putting; it was flat out reprehensible.

    His attitude, that this whole event is beneath him, is hard to understand. Again, he chose to be there. He blatantly ignored his table leaders, skimmed rather than read essays and, behind the shield of anonymity, celebrated only giving a handful of 5s. He took it as a personal affront when he was asked to follow the rules. I feel especially bad for any AP student who suffered because of the negligence of this dismissive and self-pitying reader. 

    Worse, he used his entire experience as a microcosm for What’s Wrong With Education Today. The other readers are a part of this excoriation: While he gets up to give himself additional breaks, his colleagues “seem well adapted to the AP regimen, and to regimentation.” He, though, has escaped from Plato’s cave and has come back to tell us all … that the free coffee wasn’t very good. 

    This, while there are actual problems plaguing the state of college writing, from students uncritically using AI to assignments and essays that aren’t accurately evaluating student learning. With these legitimate concerns, it seems myopic to worry only that he encountered too few essays that contained “something insightful or fluent.” From that small sample, he concludes, “Is this how we’re educating the best and brightest, these college students of the near future? Are the vaunted humanities—assailed for years from without—rotting from within?”

    A sharp reader might resist stooping to make such generalizations. A sharp reader might conclude that work written hastily on an unseen topic while myriad other concerns are influencing its writer will rarely be sufficiently fluent. But the author’s preoccupation with these flawed essays reveals something worse: an attitude more concerned with signifying his august tastes than celebrating some of the essays’ successes—which AP readers are explicitly tasked with doing. As many happiness scholars have noted, expressing gratitude is an often-effective way to combat negativity. 

    If I were the sort of writer who uses few examples to draw overconfident conclusions, I might argue that the anonymous author represents the worst sort of virtue signaler: one who simultaneously laments that the “army of food service workers, mostly Hispanic or Asian,” must serve all the readers, but who also overindulges on the free food (“my waistline expands”). He likewise points out the inequality women professors face (“That fits with the service-heavy load female professors typically shoulder at most universities”) while demeaning his own female table assistant-leader (ignoring her when she asked him to put away his phone). Dare one conclude that he is staring at the mere shadows of true virtue down in his cave of concrete convention center floors and thick black curtains? 

    Maybe I am overreacting. I have a visceral dislike for the sort of persona he displays here, and it was part of the reason I left higher education after finishing my Ph.D. At most academic conferences, especially in the humanities, where our findings aren’t as obviously helpful to the field as, say, the sciences, postering and self-aggrandizement were pervasive. Seven years ago, I became a high school teacher and now an AP Literature reader, and I’m happy to report that I find myself surrounded more by the optimism of youth than the performative jadedness of some of those in higher education. 

    I’m sorry the author wears his ennui and disillusionment as a signifier of his superiority. I’m sorry he celebrates his misanthropy alongside his impractically high standards. And it’s a shame that he was so disheartened by this experience, he felt the need to trash it publicly. To what end? 

    I was not at the author’s table this year. I’m sure my sunny disposition would have made me fodder for his future displeasure. (When he got to his table and saw so many people excited to start reading, he responded, “The enthusiastic vibe can’t help, either.”) But perhaps instead of focusing our energies complaining about the task of wading through essays or the state of writing today, we can embrace the role we have as educators. Few other positions offer that sort of direct influence on such a large number of people. 

    Hopefully, as we teach our students to write well and insightfully analyze texts, we can also teach them to see the hope that comes with possibility—to see that they can always find something to celebrate, as long as they try to have the right attitude. 

    Andrew J. Calis is an English teacher at Archbishop Spalding High School in Maryland.

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  • Smarter Support: How to Use AI in Online Courses and Teach Your Students to Use It Too – Faculty Focus

    Smarter Support: How to Use AI in Online Courses and Teach Your Students to Use It Too – Faculty Focus

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