Tag: Trends

  • 2026 Higher Education Digital Marketing Trends and Predictions

    2026 Higher Education Digital Marketing Trends and Predictions

    Hushed conversations about the budget, a shrinking applicant pool and that dreaded enrollment cliff are no longer whispers. The numbers are in and they tell a story you know all too well: the old way of doing things isn’t working any more.

    The traditional models are failing to keep pace with a new generation of students and a rapidly evolving job market. We’ve moved beyond the “enrollment cliff” as a future threat; it’s a present reality that is forcing institutions to fundamentally rethink their approach to marketing and enrollment.

    The old playbook of generic campaigns and static brochures is obsolete. In 2026, the game is no longer about reaching the most students but about connecting with the right students in the most authentic way possible. This new landscape is defined by data, driven by Artificial Intelligence (AI) and built on a foundation of radical transparency. It’s a world where the institutions that survive will be those willing to break away from the establishment and challenge the status quo.

    Explore the 2026 trends and predictions that are shaking up digital marketing for education industry, what it means for the next generation of enrollment and how institutions can position themselves to thrive in a new era of higher education.

    Shift to GEO/AEO and “Search Everywhere Optimization”

    With the rise of social search and AI Overviews, traditional Search Engine Optimization (SEO) is becoming insufficient. The new paradigm is “Search Everywhere Optimization.” This includes GEO (Generative Engine Optimization) to ensure your institution is favorably mentioned in AI-generated answers and AEO (Answer Engine Optimization) to appear in direct answers in AI Overviews as well as on platforms like TikTok, Reddit, Quora and voice assistants. By 2026, success will not be measured by a #1 ranking on a Google page, but by being the embedded answer wherever a student asks a question. 

    Conversational AI as the 24/7 Admissions Counselor

    AI is already strongly embedded in advertising platforms to capture student interest, but the next frontier is how institutions leverage AI in lead nurturing and admissions. As shown in EducationDynamics’ latest Engaging the Modern Learner Report, 60% of students use AI chatbots for college research, a significant jump from 49% just a year ago.  This will move beyond simple chatbots into sophisticated conversational AI that manages entire nurturing funnels, providing instant, personalized answers to complex questions about financial aid, credit transfers and program specifics via SMS and web chat. These AI assistants will be able to schedule campus tours, triage inquiries to the correct human counselor and provide 24/7 support, dramatically improving the prospective student experience and freeing up admissions teams to focus on high-intent, high-value interactions.

    Authentic Storytelling 

    Authentic user generated content will be a vital part of a brand’s storytelling as more students turn to social channels and short form video to research and validate individual brands. Brands will increasingly leverage content creators’ sphere of influence, leveraging short-form video to tell showcase their brand story.  This creates a massive opportunity for institutions to leverage user-generated content and partner with student-creators who can showcase the real, unpolished and relatable brand story. Think a “Day in the Life” series on TikTok or a student ambassador Q&A on Instagram Live—these genuine interactions build trust and connection in a way a static brochure never could.

    AI for Personalization

    AI picks up on individual user preferences and can serve ad creative that they are more likely to engage with due to better relevance. AI will use existing ad assets (images, videos, headlines, descriptions, etc.)  and landing page experiences to create unique and personalized ads. Landing page personalization will also emerge in 2026 as a way to increase relevance and conversion rate optimization. To be successful, advertisers need to provide a wide variety of existing assets and have a strong landing page experience. For example, if a prospective student has previously browsed your computer science program page, an AI-powered ad could then automatically show them a video testimonial from a current computer science student, rather than a generic campus tour video.

    Rise of Social for Search

    Over the past couple of years, we’ve seen students turning to social for search, we will continue to see this pattern and expect it to increase. Unlike a traditional search engine that provides a list of links, social platforms offer an immersive experience. Students can search for a university’s name and instantly see “day in the life” videos, unscripted dorm tours and Q&A sessions with real students. This content feels more genuine and trustworthy than a polished university-produced video. For them, a hashtag search is less about finding a fact and more about getting a feel for a school’s culture. Having an organic and paid presence on social channels will be vital for brands to be present where their audience is searching. 

    More Ads in AIOs/AI Mode

    To date, there have been very few instances of EDU ads within AI Overviews or AI Mode, but in 2026, we expect this to change dramatically. Google is actively integrating ads directly into its AI-generated summaries and institutions need to be prepared to take advantage of this new frontier for digital advertising for higher education.

    This shift is about more than just a new ad placement; it represents a fundamental change in how advertisers reach prospective students. Instead of relying solely on keywords, digital advertising for universities in AI Overviews are triggered by the full conversational context of a user’s query. This means an ad for your nursing program could appear not just on a search for “nursing school near me,” but also on a more exploratory query like “what are the best career paths in healthcare?” that generates an AI Overview response.

    To secure a presence in these valuable new placements, institutions will need to embrace Google’s AI-powered ad solutions. These include:

    • Broad Match:
      This uses Google’s AI to match your ads to a much wider range of relevant searches, including long-tail and conversational queries that are common in AI Overviews.
    • Performance Max:
      This campaign type leverages automation to find high-value conversions across all of Google’s channels, including Search, Display, YouTube and, increasingly, AI Overviews.
    • AI Max for Search (Beta):
      The newest iteration of Google’s AI-powered ad solutions, AI Max for Search is designed specifically to enhance creative relevance and expand reach within AI-driven search experiences.

    As AI-generated results take up more screen space, being present in these ad placements is crucial. This is a chance to get your brand in front of students at a new moment of discovery, where they are actively seeking complex, nuanced information. Shifting to these AI-powered tools is the key to ensuring your institution remains visible and competitive.

    First-Party Data is the Ultimate KPI

    As audience targeting and keywords continue to get broader, across paid search and paid social, properly training AI to find and optimize to the right user will be crucial to a campaign’s success. The best signal institutions can provide is through their own data. Institutions will need to prioritize regularly importing their 1st party data to fuel their audiences and bidding strategies. Bidding to outcomes will drive quality and as a result CPCs as a KPI will decrease in importance, especially as CPCs continue to increase. Instead, the focus should remain on the cost per outcome, such as cost per application and cost per enroll. Focusing on and optimizing to these ultimate KPIs will bypass front-end noise, ensure quality and prioritize outcomes that more closely correlate to business goals.

    Ready to Break Free From the Old Playbook in the Higher Education Industry?

    The time for waiting is over. The institutions that will survive and thrive in this new era are those that abandon the outdated playbooks of the past and embrace a new, data-driven and authentic approach to enrollment.

    This is not a time for incremental change. It’s a time for bold, strategic action. By leveraging AI for personalization and operational efficiency, embracing authentic storytelling and prioritizing first-party data, you can build a recruitment strategy that not only attracts the right students but also proves the enduring value of your institution.

    Ready to transform your enrollment strategy and secure your institution’s future? EducationDynamics is the only partner with the expertise, technology and end-to-end solutions to help you not just adapt, but thrive. Contact us today to future-proof your institution.

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  • 5 Trends Reshaping K-12 Education Across the U.S. – The 74

    5 Trends Reshaping K-12 Education Across the U.S. – The 74


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    Since 2020, interest in homeschooling, microschooling, and other alternatives to conventional education has soared. Entrepreneurial parents and teachers have been building creative schooling options across the U.S. Kerry McDonald, a senior fellow at the Foundation for Economic Education and contributor to The 74, was so inspired by these everyday entrepreneurs that she wrote a book about them: Joyful Learning: How to Find Freedom, Happiness, and Success Beyond Conventional Schooling.The following is an adapted excerpt from McDonald’s book. It is reprinted here with permission from the publisher.

    In 2019, I gave a keynote presentation at the Alternative Education Resource Organization’s (AERO) annual conference in Portland, Oregon. Founded in 1989 by Jerry Mintz, AERO has long supported entrepreneurial educators in launching new schools and spaces, with a particular focus on learner‑centered educational models. It was about a month after my previous book Unschooled was published, and I was talking about the gathering interest in unconventional education. Homeschooling numbers were gradually rising, and more microschools and microschooling networks were surfacing. I predicted that these trends would continue, but I said they would remain largely on the ­edge— as alternative education had for decades. They would offer more choices to some families who were willing to try new things, similar to those of us who eagerly embraced Netflix’s mailed DVDs when they first appeared. But I didn’t think these unconventional models would upend the entire education sector the way Netflix ultimately did with entertainment. I thought they would remain small and niche. I was wrong.

    The COVID crisis catapulted peripheral educational trends into the mainstream, not only creating the opportunity for new schools and spaces to emerge but, more importantly, permanently altering the way parents, teachers, and kids think about schooling and learning. The pre‑pandemic tilt toward homeschooling and microschooling has converged with five post‑pandemic trends that are profoundly reshaping American education for families and founders. Together, these trends are shifting the K–12 education sector from being an innovation laggard to an innovation leader.

    Trend #1: The growth of homeschooling and microschooling

    The nearby microschool for homeschoolers that my children attended before COVID was one of only a sprinkling of schooling alternatives in our area. Now, it’s part of a wide, fast‑growing ecosystem of creative schooling options— both locally and nationally— representing an array of different educational philosophies and approaches. Families today are better able to find an education option that aligns with their preferences. From Maine to Miami to Missouri to Montana, the majority of the innovative schools and spaces I’ve visited have emerged since 2020, and many already have lengthy waitlists, inspiring more would‑be founders. The demand for these options will grow and accelerate over the next ten years, as will the number of homeschooling families, many of whom will be attracted to homeschooling as a direct result of these microschools and related learning models. Indeed, data from the Johns Hopkins University Homeschool Hub reveal that homeschooling numbers continued to grow during the 2023/2024 academic year compared to the prior year in 90 percent of the states that reported homeschooling data, shattering assumptions that homeschooling’s pandemic‑era rise was just a blip. Parents that otherwise wouldn’t have considered a homeschooling option will do so because homeschooling enables them to enroll at their preferred microschool or learning center.

    One particularly striking and consistent theme revealed in my conversations with founders as I’ve crisscrossed the country is that their kindergarten classes are filling with students whose parents chose an unconventional education option from the start. These parents aren’t removing their child from a traditional school because of an unpleasant experience or a failure of a school to meet a child’s particular needs. They are opting out of conventional schooling from the get‑go, gravitating toward homeschooling and microschooling before their child even reaches school age. This trend is also likely to accelerate, as younger parents become even more receptive to educational innovation and change.

    Trend #2: The adoption of flexible work arrangements

    Today’s generation of new parents grew up with a gleeful acceptance of digital technologies and the breakthroughs they have facilitated in everything from healthcare to home entertainment. These parents see the ways in which technology and innovation enable greater personalization and efficiency, and expect these qualities in all their consumer choices. It’s no wonder, then, that parents of young children today are generally more curious about homeschooling and other schooling alternatives. They are often perplexed that traditional education seems so sluggish.

    The response to COVID gave these parents license to consider other options for their children’s education. The school closures and extended remote learning during the pandemic empowered parents to take a more active role in their children’s education. That trend persists, as does the remaking of Americans’ work habits. The number of employees working remotely from home rather than at their workplace has more than tripled since 2019. 

    As more parents enjoy more flexibility in their work schedules, they will seek similar flexibility in their children’s learning schedules. While remote and hybrid work generally remain privileges of the so‑called “laptop class” of higher‑income employees, the growing adoption of flexible work and school arrangements is driving demand for more of these alternative learning models, including many of the ones featured in Joyful Learning that offer full‑time, affordable programming options for parents who don’t have job flexibility. Remote and hybrid work patterns are here to stay, and so is the trend toward more nimble educational models for all.

    Trend #3: The expansion of school choice policies

    The burst of creative schooling options since 2020 is now occurring all across the United States, in small towns and big cities, in both politically progressive and conservative areas, and in states with and without school choice policies that enable education funding to follow students. 

    Education entrepreneurs aren’t waiting around for politicians or public policy to green‑light their ventures or provide greater financial access. They are building their schools and spaces today to meet the mounting needs of families in their communities.

    That said, there is little doubt that expansive school choice policies in many states are accelerating entrepreneurial trends. Founders I talk to who are developing national networks of creative schooling options, are intentional about locating in states with generous school choice policies that enable more parents to choose these new learning models. Other entrepreneurs are moving to these states specifically so that they can open their schools in places that enable greater financial accessibility and encourage choice and variety. Jack Johnson Pannell is one example. The founder of a public charter school for boys in Baltimore, Maryland, that primarily serves low‑income students of color, Jack grew discouraged that the experimentation that defined the early charter school movement in the 1990s steadily disappeared, replaced by an emphasis on standardization and testing that can make many—but certainly not all—of today’s charter schools indistinguishable from traditional public schools. He saw in the choice‑enabled microschooling movement the opportunity for ingenuity and accessibility that was a hallmark of the charter sector’s infancy. In 2023, Jack moved to Phoenix, Arizona, to launch Trinity Arch Preparatory School for Boys, a middle school microschool that families are able to access through Arizona’s universal school choice policies. 

    Trend #4: The advent of new technologies and AI

    New technologies are also accelerating the rise of innovative educational models, while making it harder to ignore the inadequacies of one‑size‑fits‑all schooling. The ability to differentiate learning, personalizing it to each student’s present competency level and preferred learning style, has never been easier or more straightforward. It no longer makes sense to say that all second graders or all seventh graders should be doing the same thing, at the same time, in the same way—and failing them if they don’t measure up. 

    Emerging and maturing technologies help prioritize students over schools and systems, but the widespread introduction of artificial intelligence (AI) tools, and bots like ChatGPT, will hasten this repositioning. New AI bots can act as personal tutors for students, helping them navigate through their set curriculum. The real promise, according to founders focused more on agency‑ based or learner‑directed education, is for AI tools to work for the students themselves, helping them to control their own curriculum.

    “We don’t have a set pathway for our learners. It’s personalized,” said Tobin Slaven, cofounder of Acton Academy Fort Lauderdale, which he launched with his wife Martina in 2021. Part of the global Acton Academy microschool network, Tobin’s school prioritizes student‑driven education in which young people set and achieve individual goals in both academic and nonacademic areas, participate in frequent Socratic group discussions, engage in collaborative problem‑solving and shared decision‑making, and embark on their own “hero’s journey” of personal discovery and achievement. 

    When we spoke in 2024, Tobin had recently founded an educational technology startup building AI companion tools that act as a personal tutor, life coach, and mentor all in one. He sees AI tools like his as being instrumental in helping learners have more independence and autonomy over their learning. Rather than AI bots guiding a student through a pre‑established curriculum, Tobin thinks the truly transformative potential of AI lies in tools that help students lead their own learning—answering their own questions and pursuing their own academic and nonacademic goals.

    “When I hear the visions of some other folks in the education space, their visions are very different from mine,” Tobin said, referring to many of today’s emerging AI‑enabled educational technologies. He offered the example of a device known as a jig, used often in carpentry, to further illustrate his point. “The jig tells you exactly where the curves should be, where the cut should be. It’s like a template. The template that most of the AI folks are using is traditional education. It was broken from the start. It’s a bad jig,” Tobin said.

    Instead, he sees the potential of AI to help reimagine education rather than reinforce a top‑down, traditional model. He is helping to create a new and better educational jig.

    Trend #­ 5: Openness to new institutions

    The final trend that is merging with the others to transform American education is the shift away from established institutions toward newer, more decentralized ones. Some of this is undoubtedly due to emerging technologies that can disrupt entrenched power structures and lead to greater awareness of, and openness to, new ideas, but the trend goes beyond technology. Annual polling by Gallup reveals that Americans’ confidence in a variety of institutions has fallen, with their confidence in public schools at a historic low. Only 26 percent of survey respondents in 2023 indicated that they had a “Great deal/Quite a lot” of confidence in that institution. The good news is that confidence in small business remains high, topping Gallup’s list with 65 percent of Americans expressing a “Great deal/Quite a lot” of confidence in that institution in 2023. The falling favor of public schools occurring at the same time that small businesses continue to be well‑liked creates ideal conditions for today’s education entrepreneurs. Families who are dissatisfied with public schooling may be much more interested in a small school or space operating or opening within their community. 

    For another signal of the shift away from older, more centralized institutions toward newer, more customized options, look at what the Wall Street Journal calls the “power shift underway in the entertainment industry,” as YouTube increasingly draws viewers away from traditional television networks. Individual YouTube content creators, such as the world’s top YouTuber, MrBeast, who has some 300 million subscribers, appeal to more viewers than the legacy media networks with their more curated content. New content creators are particularly attractive to younger generational cohorts like Gen Z, who prefer decentralized, user‑generated content over traditional, top‑ down media models. Consumers today are looking for more modern, responsive, personalized products and services, especially those being developed by individual entrepreneurs who bear little resemblance to legacy institutions. This is as true in education as it is in entertainment and will be an ongoing, indefinite, and transformational trend in both sectors.

    Shortly before completing this manuscript, I spoke again at the annual AERO conference, this time in Minneapolis. Gone was my measured optimism of 2019. In its place was a mountain of evidence showing how popular alternative education models have become since 2020, and how steadily that popularity continues to grow. This isn’t a pandemic- era fad or an educational niche destined for the edges. This is a diverse, decentralized, choice‑filled entrepreneurial movement that is shifting American education from standardization and stagnation toward individualization and innovation.

    We are only at the very early stages of a fundamental change in how, where, what, and with whom young people learn. Over the next decade, homeschooling and microschooling numbers will continue to grow, work flexibility will trigger greater demand for schooling flexibility, expanding education choice policies will make creative schooling options more accessible to all, AI and emerging technologies will help create a new “educational jig” fit for the innovation era, and declining confidence in old institutions will enable fresh ones to arise. The future of learning is brighter than ever. Families and founders are finding freedom, happiness, and success beyond conventional schooling, inspiring the growth of today’s joyful learning models and the invention of new ones yet to be imagined.


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  • 6 higher education trends to watch for in the 2025-26 academic year

    6 higher education trends to watch for in the 2025-26 academic year

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    This year has already brought big challenges to the higher education sector, from major shifts in federal policy to massive cuts in government research funding. 

    As college leaders gear up for the 2025-26 academic year, they’re staring down even more change ahead.

    The U.S. Department of Education is undertaking massive regulatory changes, the Trump administration is ramping up investigations into colleges, and Republican lawmakers are continuing their crackdown on diversity, equity and inclusion. 

    Below, we’re rounding up six trends we’re keeping tabs on.

    Trump and Republicans usher in a new era of financial retrenchment

    Last year, colleges slashed spending on staff, faculty, programs and more in response to difficult enrollment realities and rising costs. The budget pressures have only intensified for many in the higher education world since President Donald Trump took office in January. 

    The Trump administration has targeted about $3.3 billion in grant funding for termination at public and private universities nationwide — about $206 per student — according to an analysis by the Center for American Progress. 

    In addition to contractions in research spending, institutions are juggling myriad changes to federal policy by Trump and congressional Republicans that could have significant effects on institutional budget planning. This includes a more fraught environment for international students, cuts to federal student lending and a higher endowment tax, to name just a few. 

    As they brace for a painful new era of higher ed, institutions of all kinds — from Stanford University to the University of Nebraska — are freezing hiring, offering buyouts, laying off faculty and staff, and pulling back on capital projects.

    The new legal minefield

    The Trump administration’s legal and financial warfare against Harvard University has grabbed an outsized share of headlines, and arguably for good reason. Harvard is the richest and oldest college in the U.S. If the administration succeeds in a multi-agency, omnidirectional attack on the institution, where does that leave the rest of the nation’s colleges? 

    Facing this question, some institutions have already made deals with the Trump administration as they attempt to maintain their federal funding and stay out of legal battles. Others are reported or confirmed to be in negotiations with the federal government. And many colleges are facing a difficult balancing act between mission and compliance.

    In its attacks on colleges, the Trump administration has introduced novel and aggressive readings of civil rights laws and U.S. Supreme Court cases, as well as threatened vast sums of funding for colleges it considers out of compliance with federal statute. 

    For instance, the Education Department deemed the University of Pennsylvania in violation of civil rights law for prior policies allowing transgender women to play on sports teams aligning with their gender identity. Penn became one of the first colleges to strike a deal with the administration rather than risk the sort of multi-agency attack — complete with prolonged litigation — being deployed against Harvard. 

    Meanwhile, federal agencies suspended nearly $600 million in funding from the University of California, Los Angeles over allegations that it violated civil rights law because it didn’t do enough to respond to a pro-Palestinian protest encampment on its campus in spring 2024. Police cleared the encampment at the university’s request after less than a week. 

    Among other legal risks under Trump, policies meant to support transgender students or diversity programs can now potentially prompt prosecution of a college under the False Claims Act, a federal law dealing with fraud in government contracting. That’s according to a May message from Deputy Attorney General Todd Blanche introducing the Civil Rights Fraud Initiative that specifically listed colleges as potential False Claims Act targets.

    New regulations coming down the pike

    The Education Department has its work cut out for it over the next year. That’s because the agency must craft regulations to carry out the higher education-related provisions of the sweeping domestic policy bill passed by Republican lawmakers this summer. 

    The changes under the One Big Beautiful Bill Act — which has been slammed by many higher education advocates — are vast. 

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  • These 4 trends are shaping the 2025-26 school year

    These 4 trends are shaping the 2025-26 school year

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    A new school year is upon us — and as with any year, the return to the classroom brings with it an array of challenges both novel and familiar.

    Shifting enrollments alone present existential challenges for many school systems as declining birth rates result in lower student populations, which public schools are now in greater competition to attract and retain. Compounding those challenges are newer hurdles like artificial intelligence and a changing federal policy landscape that are impacting approaches to teaching and learning.

    To help you unpack the obstacles and opportunities on the table this fall, here are four trends to watch in the 2025-26 school year.

    Enrollment crucial as budgets tighten

    As the new school year begins, fall enrollment numbers will be crucial for district budgets, said Marguerite Roza, a research professor and director of Georgetown University’s Edunomics Lab. 

    Due to federal COVID-19 emergency relief funds, many districts appeared to ignore the realities of their declining enrollment, she said. However, when relief funding dissipates and budgets tighten, districts need to keep a very close eye on their fall enrollment: Even if it’s just 1% lower or higher than forecasted, that will be “super important” for schools’ bottom lines, Roza said.

    For some districts, an influx of migrant students has offset declines in non-migrant student populations, Roza said. But that kind of enrollment growth is worth keeping an eye on, she said — especially amid the Trump administration’s heightened immigration enforcement policies. Though schools cannot record a student’s immigration status, a drop in English learners could be a signal of that change, she said.

    Additionally, districts should look for declines in kindergarten or at secondary grade levels, Roza said. If a district has fewer kindergarteners but strong high school enrollment, for instance, then it has a birthrate problem, she said. But if it’s a more widespread issue, it may be that people are moving out of the area.

    Growing school choice policies may also have an impact on enrollment down the line, Roza said.

    Some districts with significant and ongoing enrollment drops will also have to make tough decisions this school year about the future of their schools. For instance, district leaders in Atlanta, Austin and St. Louis public schools are all currently considering whether they should close or consolidate school buildings due to budget challenges and enrollment declines.

    Federal policy whiplash persists

    Schools continue to face the whiplash of the Trump administration’s drastic shift in and rapid enforcement of federal policies, which have included the withholding of federal funding in some cases. That’s especially true for districts’ policies related to LGBTQ+ issues as well as diversity, equity and inclusion.

    Whereas the Biden administration encouraged the inclusion and protection of transgender students, for instance, the Trump administration quickly and forcefully reversed course. Federal officials have so far made an example out of multiple education agencies — including in Maine, California, Minnesota and major districts in Northern Virginia — for what it says are violations of Title IX. Those violations have included allowing transgender students to play on women’s and girls’ sports teams.

    Schools have also been under the microscope for practices meant to level the playing field for Black and brown students, which the administration says are discriminatory against White and Asian students in some cases. In April, for example, the department launched an investigation into Chicago Public Schools for its “Black Students Success Plan.”

    Many civil rights organizations, teacher organizations and sometimes even school districts, however, have challenged the Trump administration’s policies, which they say have been made in some cases without going through the proper legal channels and violate students’ rights. As those cases work their way through the courts, policies continue to shift. In one case, key efforts by the administration to roll back DEI measures — including a requirement from the administration that asked districts to certify they are not incorporating DEI in their schools — were blocked by a judge in August, at the launch of the 2025-26 school year.

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  • This Thursday on the Future Trends Forum: an international enrollment scenario (Bryan Alexander)

    This Thursday on the Future Trends Forum: an international enrollment scenario (Bryan Alexander)

     

    How might international student enrollment changes impact colleges and universities? This Thursday, on June 5th, from 2-3 pm ET, the Future Trends Forum is holding an interactive exercise to work through an evidence-based scenario wherein fall 2025 numbers crash. Everyone will participate by representing themselves in the roles they currently have or would like to take up, and in those positions explore the scenario.

    We will develop responses to the situation in real time, which may help us think ahead for whatever form the crisis eventually takes. In this exercise, everyone gets to collaboratively explore how they might respond.   
     
    As with our first election simulation, not to mention our solarpunk, generative AI, black swan, and digital twin workshops, this one will involve participants as cocreators and investigators, exploring and determining what might come next.  Consider it a trial run for a potential future.

    To RSVP ahead of time, or to jump straight in at 2 pm ET this Thursday, click here:

    To find more information about the Future Trends Forum, including notes and recordings of all previous sessions, click here: http://forum.futureofeducation.us/.

    (chart from Statista) 

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  • Podcast: Governance, apprenticeships, trends | Wonkhe

    Podcast: Governance, apprenticeships, trends | Wonkhe

    This week on the podcast we examine the OfS penalty imposed on Leeds Trinity over subcontractual partnerships oversight. What does the £115,000 fine and a new proposed code of “ethical” governance tell us about decision-making at the top?

    Plus we discuss the government’s decision to axe level 7 apprenticeships from levy funding, and explore incoming OfS chair Edward Peck’s ten trends shaping the future of campus universities.

    With Alex Stanley, Vice President for Higher Education at the National Union of Students, Pam Macpherson Barrett, Head of Policy and Regulation at the University of Leeds, David Kernohan, Associate Editor at Wonkhe and presented by Mark Leach, Editor-in-Chief at Wonkhe.

    Read more

    Poor quality teaching and student outcomes. But where?

    The new OfS chair identifies ten trends

    A code of ethical university governance is overdue

    Should governance reform be horizontal or vertical?

     

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  • Trends in Hiring, 2025 Graduate Readiness for the Workforce

    Trends in Hiring, 2025 Graduate Readiness for the Workforce

    The Class of 2025 is prioritizing location, job stability and benefits when considering their first job postgraduation.

    SDI Productions/E+/Getty Images 

    Commencement season brings excitement to college campuses as community members look to celebrate the accomplishments of the graduating class and usher them into their next chapter of life.

    The Class of 2025, however, is gearing up to enter a challenging environment, whether that’s a competitive application cycle for gaining admission to graduate school or a tighter job market compared to previous years.

    Inside Higher Ed compiled 25 data points regarding the Class of 2025 and the workforce they will enter, including levels of career preparedness, challenges in the workplace and the value of higher education in reaching career goals.

    1. Over half of seniors feel pessimistic about starting their careers because they worry about a competitive job market and a lack of job security.
    2. Seventy-eight percent of students rank job stability as a “very important” attribute in potential employers, followed by a healthy workplace culture.
    3. Eighty-eight percent of college juniors and seniors believe their coursework is adequately preparing them for entry-level roles in their chosen fields.
    4. Eight out of 10 soon-to-be graduates plan to start work within three months of graduating.
    5. Hiring for college graduates is down 16 percent compared to last year, and 44 percent below 2022 levels.
    1. Starting salaries are up 3.8 percent year over year, outpacing inflation’s growth of 2.4 percent, as of March.
    2. Seventy-nine percent of young adults say health benefits are a “high” or “very high” priority for them when considering a job opportunity.
    3. Desired location is a top priority for 73 percent of 2025 graduates in deciding which jobs to apply for, followed by job stability (70 percent). Over two-thirds said they’re looking for a job near their family.
    4. If they choose to relocate for work, cost of living is the most pressing issue for new graduates (90 percent), followed by a diverse and tolerant community (64 percent). Ninety-eight percent of young adults say cost of living is their No. 1 money stressor, as well.
    5. Flexibility remains key for graduates, with 43 percent looking for hybrid work, defined as being on-site for two or three days a week. Forty-four percent cited the ability to work from home as an important benefit, and over half want more than two weeks of vacation or paid time off in their first year of work.
    1. Roughly half of entry-level job postings employers plan to create will be hybrid, and about 45 percent will be for fully in-person roles.
    2. Engineering students are expected to be the highest paid of all the majors pursued by the class of 2025, earning an average of $78,731 this year.
    3. Recent college graduates who participated in experiential learning while in college earn on average $59,059, compared to their peers without internships, who earn an average of $44,048.
    4. As of last fall, only half of first-generation students in the Class of 2025 had completed an internship, compared to 66 percent of their peers.
    5. About 12 percent of students have not participated in an internship and do not expect to do so before finishing their degree—lower than the average of 35 percent of workers who enter the workforce without an internship or other relevant work experience.
    1. Ninety-eight percent of employers say their organization is struggling to find talent, but nearly 90 percent say they avoid hiring recent grads—in part, as 60 percent noted, because they lack real-world experience.
    2. One-third of hiring managers say recent graduates lack a strong work ethic, and one in four say graduates are underprepared for interviews.
    3. Over half (57 percent) of HR departments expect to increase spending on training and development in the year ahead.
    4. As of March, nearly 6 percent of recent graduates (ages 22 to 27 who hold a bachelor’s degree or higher) were unemployed, compared with 2.7 percent of all college graduates. The unemployment rate for all young workers (ages 22 to 27) is approximately 7 percent.
    5. Twenty-five percent of young adults are struggling to find jobs in their intended career fields; 62 percent aren’t employed in the career they intended to pursue after graduation.
    6. Nearly 90 percent of students chose their major with a specific job or career path in mind.
    7. Finding purposeful work is critical to Gen Z’s job satisfaction, and more than half say meaningful work is important when evaluating a potential employer.
    8. One-quarter of young adults already have a side hustle, and 37 percent of Gen Z want to start a side hustle.
    9. Ninety-seven percent of human resources leaders say it’s important that new hires have a foundational understanding of business and technology, including in such areas as artificial intelligence, data analytics and IT.
    10. Gen Y and Gen Z workers are more likely than their older peers to worry they will lose their job or their job will be eliminated by generative AI.

    We bet your colleague would like this article, too. Send them this link to subscribe to our newsletter on Student Success.

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  • Short term Trump and long term trends (Bryan Alexander)

    Short term Trump and long term trends (Bryan Alexander)

    Here I look into the past month of Trump’s actions and see how they might shape long-term trends. Specifically I touch on demographics, climate change, populism, technology, and a bit more. It’s a weird way to celebrate my birthday, but hopefully a productive one.

     

     

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  • Freedom of speech in higher education (Future Trends Forum)

    Freedom of speech in higher education (Future Trends Forum)

     What does academic freedom mean in 2025?

    We will explore this vital question with the help of Jeremy C. Young, the Freedom to Learn program director at PEN America (and excellent 2023 Forum guest).

     

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  • 5 of the biggest education trends for 2025

    5 of the biggest education trends for 2025

    Key points:

    As we welcome a new year, educators and industry leaders are excited to discover the biggest education trends for 2025. The past few years have been characterized by fresh and innovative solutions for learning, as well as transformative, technology-forward approaches to education.  

    Each year, we like to look ahead and anticipate the biggest upcoming education trends. There are many topics education professionals can expect to be at the center of the conversation in 2025–from new perspectives on artificial intelligence for education to the emergence of nontraditional school models amid an increasingly competitive enrollment environment. 

    For 2025, schools and districts are focused on making learning more engaging for students, creating a more positive environment for educators, and transforming school culture to meet the diverse needs of the school community. As schools work to accomplish these goals, we expect to see an expansion of AI and other emerging technologies in the classroom, enhanced professional development and support for teachers, and more individualized learning opportunities for students. 

    Here are five of the biggest education trends for 2025: 

    1. Nontraditional school models 

      Everything from career opportunities, technology, and the world around us has changed significantly over the past decade, yet the traditional model of public schools in the U.S. has remained largely unchanged for generations. As this industrial-age school model persists, many students feel bored and disengaged with their learning.  

      When the COVID-19 pandemic caused school interruptions in 2020, many families decided it was time to pivot to new and nontraditional learning opportunities for their children. Since 2019, over 1 million students–the equivalent of one student from every class in the country–have left the conventional classroom to seek out different educational approaches and more innovative learning environments. The National Center for Education Statistics projects that public schools, including public charter schools, will lose an additional 2.4 million students by 2031.  

      Today’s students desire more individualized learning approaches, which empower them to use their creativity, explore their passions, and engage with their peers in more collaborative ways. In 2025, we will see a greater emergence of nontraditional school models that center student engagement, collaboration, and creativity, and prepare learners to graduate into a continually-evolving workforce.  

      Some of these emerging nontraditional education models include microschools, online and hybrid learning programs, and project-based or student-led schools, as well as long-established nontraditional school programs such as homeschooling, Montessori, and career and technical education schools. In 2025, we also anticipate that public schools will step up to meet the diverse needs of students through innovative approaches, mirroring some of the elements of these nontraditional school models in order to maintain enrollment, enhance engagement, and equip students with applicable career-ready skills. 

      2. Expanded use of AI in education 

        As we predicted last year, artificial intelligence (AI) has become prevalent in the educational space, and this emerging technology shows no sign of stopping its rapid growth as we make our way into 2025. This year, we expect the conversation around AI to shift, reflecting a more widespread acceptance of the technology as a beneficial tool to enhance education and productivity. 

        In 2025, schools will continue to integrate more AI into the curriculum, guiding students to use it appropriately to enhance their learning. Many schools and districts have already developed formal AI school policies and modified student codes of conduct to ensure safe, effective, and ethical use of AI tools in the classroom.  

        Furthermore, many educators are now taking the initiative to incorporate AI tools into their lesson plans to help students build familiarity with the technology. Introducing students to AI in a safe and controlled environment enables them to learn how to use it effectively and ethically. Equipping students with foundational skills in AI is already regarded as an essential skill set for college and many careers. 

        Because AI is a fairly new technology for everyone, including educators, we anticipate that more schools will implement AI professional development opportunities this year, enabling teachers to deliver more effective AI instruction. Some schools are also beginning to employ AI tools for administrative productivity, which will require training and guidance to ensure educators and staff can successfully integrate these tools into their work. 

        3. Targeted support for educators  

          Over the past five years, many districts have been focused on allocating Elementary and Secondary School Emergency Relief (ESSER) funding to implement new educational programs and tools, support student wellbeing, and overcome learning loss. Now that the final ESSER deadline has passed, 2025 will see schools and districts shift their attention to providing targeted support directly to educators.  

          With all of the new technology, refreshed learning spaces, and updated curriculum districts have recently introduced, professional development is essential to ensure effective implementation of these enhancements. In 2025, schools will incorporate new professional development programs that empower educators to foster engaged learners. By providing the tools and resources teachers need to be successful, schools can help educators improve their productivity and attain professional goals, while still keeping teacher wellbeing as a top priority. 

          Teachers are the primary influencers of the K-12 educational experience, so supporting educators is a holistic approach that benefits the entire school community. To address rising workloads, schools will implement new tools and strategies to support teacher efficacy and wellbeing. Some schools are even piloting automated and AI-powered technologies to take repetitive and administrative tasks off teachers’ plates, freeing up invaluable time for them to connect with students and focus on teaching.  

          Additionally, districts have begun to recognize the importance of a healthy work-life balance, as many teachers have left the profession over the past several years. In 2025, districts will continue to explore ways to cultivate a more positive job experience for teachers. Teachers want solutions for student behavioral issues, more attentive leadership teams, and more manageable workloads. Schools will work to improve these matters, while maintaining aspects of the job teachers value most, including school culture, opportunities for professional learning and certifications, and STEM and arts programs. 

          4. A focus on school and district culture 

            With a growing list of education options, students and their families are seeking out learning environments that not only provide high-quality curriculum and resources, but also align with their values and prioritize school-home communication. In this increasingly competitive enrollment environment, cultivating a positive culture and connected school community are the qualities that make schools stand out.  

            Funding and resources are directly related to the number of students at each school, so cultivating an inviting school culture is key. In 2025, schools and districts will take time to refine their school brand in order to attract and maintain students. School leaders will focus on creating more opportunities to engage with students and families, implementing new communications tools, initiatives, and events that bring the school community together. 

            In the past few years, some K-12 administrators have piloted mobile teaching stations to increase their visibility and daily impact throughout their school. We anticipate more school leaders will embrace this approach in 2025, enabling them to build stronger relationships with students and teachers. By working from mobile workstations, administrators can directly engage with students and staff, making face-to-face connections on a daily basis. Frequent positive interactions with school leadership help students, teachers, and families stay engaged with the school community, promoting a culture of connection and support. 

            5. Universal design for learning 

              Today’s students are making more choices about how and where they want to learn than ever before. Universal design for learning (UDL) promotes achievement among diverse student bodies by giving each student access to resources and environments that help them learn. Accessibility goes far beyond ADA compliance, and schools are recognizing this through the application of UDL across the learning experience. Understanding the diverse needs of students is crucial for creating learning experiences that are inclusive and supportive. 

              In 2025, UDL will be at the center of creating comfortable and engaging learning environments that accommodate all students’ needs. For instance, more schools are implementing sensory spaces, ensuring neurodiverse learners have a safe and comfortable space to self-regulate throughout the school day. These spaces don’t just serve neurodivergent students–all students benefit from having areas at school that are dedicated to supporting wellbeing. 

              As in previous years, accessibility and equity will continue to be prominent topics in 2025, but the conversation will pivot to focus on ways UDL can positively impact curriculum. UDL emphasizes providing students with multiple, flexible types of engagement, different ways of presenting information, and multiple ways to demonstrate their understanding in the classroom. This practice supports students who are neurodivergent and/or experience learning challenges, but also improves the learning experience for neurotypical students. 

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