Tag: Undergraduate

  • Conversation and Coursework: Strategies to Engage Undergraduate Students with Course Content – Faculty Focus

    Conversation and Coursework: Strategies to Engage Undergraduate Students with Course Content – Faculty Focus

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  • Record Number of U.S. Students Apply for U.K. Undergraduate Degrees

    Record Number of U.S. Students Apply for U.K. Undergraduate Degrees

    A record number of U.S. students have applied to study for undergraduate degrees in the U.K. next year, figures reveal.

    Experts had previously suggested that U.K. institutions might benefit from international students being put off by Donald Trump’s new administration.

    And analysis suggests campuses are already seeing an influx of applicants from the U.S. itself. Figures from the University and College Admissions Service, UCAS, show that 6,680 U.S. students applied to U.K. courses for 2025–26 by the main deadline at the end of January.

    This was a 12 percent increase on the year before and the most since comparable records began in 2006. It surpasses the previous record of 6,670 set in 2021–22 and is more than double the demand in 2017.

    Maddalaine Ansell, director of education at the British Council, said she was “delighted” by the 20-year high.

    “It’s a testament to the quality of U.K. universities that so many people want to study here. Three-year degrees, lower tuition costs and poststudy work opportunities all increase the attractiveness of the U.K. offer,” she said.

    “As well as adding to the vibrancy of their courses, we hope that these students will also take a lasting affection for the U.K. forward into their future careers and stay connected with us for years to come.”

    Almost two-thirds (63 percent) of the applicants from the U.S. were 18 years old, and 61 percent were women.

    The UCAS data covers undergraduate applicants, but separate figures show an uptick in demand at all levels—even before Trump’s second term began.

    Recent Home Office statistics reveal that 15,274 U.S. main applicants were issued sponsored study visas in 2024.

    This was a 5 percent increase on 2023 and also the highest level since at least 2009—despite total visa numbers from around the world falling.

    Recent research by the British Council found that more international students would choose the U.K. over the U.S. as a result of Trump’s return to the White House.

    Although he managed to generate a large swing toward the Republican Party among young voters, those aged 18 to 29 still largely backed Kamala Harris in November.

    In the 78-year-old’s first six weeks in the Oval Office, he has pledged to shut down the Department of Education, block federal funding for institutions that allow “illegal” protests and launched a crackdown on spending on diversity, equity and inclusion programs.

    Universities UK said the increase in demand to study in the U.K. is positive, following a turbulent period for international student recruitment.

    “But it is too early to say whether this is the start of a longer-term trend,” added a spokesperson.

    “What is important now is for universities and government to continue to work together to promote the U.K. as a welcoming destination, and to preserve our competitive offer to international students.”

    Recent data also showed that a record number of Americans applied for U.K. citizenship last year, which immigration lawyers attributed to Trump’s presidential re-election bid and victory.

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  • How to Recruit Undergraduate Students Who Persist

    How to Recruit Undergraduate Students Who Persist

    Key Takeaways:

    • Today’s undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity.
    • “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
    • Student personas and data analytics enable institutions to craft targeted messaging that resonates with individual student goals.
    • Liaison’s tools empower colleges to use predictive analytics, real-time engagement, and tailored outreach to attract and retain students who are well-suited to their programs.

    For today’s higher education institutions, attracting the right students is more important than reaching a high volume of applicants. Traditional enrollment models that rely on casting a wide net and filtering through broad pools of applicants are no longer enough. Colleges and universities must instead adopt data-informed, personalized strategies that focus on quality over quantity.

    Liaison’s suite of advanced tools makes this possible, offering data-focused insights, real-time engagement capabilities, and tailored outreach options. This approach not only streamlines recruitment but also ensures a stronger match between students and their chosen programs, leading to higher yield and retention rates and ultimately providing a more fulfilling educational journey.

    Flipping the Funnel: Moving From Volume to Value

    Historically, institutions have used a “funnel” approach to undergraduate admissions and recruitment, beginning with a large pool of prospective students and narrowing the field. But with today’s intensified competition, this model is proving less effective. Rather than expanding the top of the funnel by acquiring more student names, “flipping the funnel” is a strategic approach that begins with the end goal in mind: enrolling and retaining the students who will thrive at your institution.

    Flipping the funnel shifts the focus from raw numbers to meaningful connections. Instead of mass marketing, this approach encourages institutions to recruit based on the distinct needs, goals, and interests of each student cohort. Just as each program or field has unique strengths, each student brings unique aspirations and potential. This customized outreach means that a prospective engineering student, for instance, might receive information about hands-on lab opportunities, while a fine arts student sees highlights of campus studios and faculty profiles. Liaison’s Enrollment Marketing and CRM solutions facilitate this tailored approach, allowing schools to reach specific audiences on digital platforms with messages that resonate with individual student interests.

    Building Student Personas to Enhance Targeting

    Understanding how to recruit undergraduate studentswho are likely to succeed and remain engaged throughout their academic journey requires a clear understanding of those students. Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy. For example, Liaison’s CRM solutions facilitate this process by analyzing key data points such as academic background, geographic location, and behavioral insights, helping teams identify the students most likely to flourish and stay enrolled.

    With clear student personas in mind, institutions can deliver customized messaging that aligns with students’ priorities. For example, a prospective first-generation student may be most interested in affordability and support services, while a STEM-oriented applicant might respond better to information about research facilities and career pathways. Crafting communications based on these personas enhances engagement and strengthens student bonds from the beginning. By sending recruitment messages that truly speak to students’ goals, institutions foster a sense of belonging, which in turn improves retention and satisfaction rates.

    Utilizing Data Analytics for Personalized Interactions

    Data analytics has become an essential tool for individualizing outreach to connect with the right students with the right message at the right time. Real-time data enables institutions to track student responses, identify prospective students’ preferences, and adapt strategies based on what works best. Liaison’s AI solutions are designed for this agile approach, allowing institutions to monitor interactions and adjust their recruitment efforts dynamically throughout the enrollment cycle.

    With predictive and prescriptive analytics, schools can employ advanced tactics like retargeting, which reconnects with students who may have previously shown interest but haven’t yet committed. By capturing students’ attention during “micro-moments” as they browse social media or search online, institutions can stay relevant and timely in their communications. This data-informed approach—using Liaison’s Enrollment Marketing and digital services—increases enrollment numbers and forms trust with students by providing content that aligns with their journeys. The result? Stronger engagement and a greater likelihood of success.

    Transforming Enrollment With Data-Informed Precision

    In higher education, student recruitment requires a thoughtful, data-centered approach that emphasizes quality over quantity and personalization over generalization. By leveraging tools like Liaison’s Enrollment Marketing, TargetX, Outcomes, Search, and Othot, institutions can move beyond traditional methods and create recruitment strategies that attract students who are well-suited to their programs. By creating tailored recruitment strategies aligned to student cohort needs, you inspire students with a stronger sense of belonging and deeper engagement throughout the enrollment cycle. That, in turn, drives long-term success on your campus.

    To discover how Liaison’s technology solutions can transform your recruitment practices, reach out to us today. Our team is ready to help you implement data-backed, individualized outreach strategies that benefit your institution and future students alike. Contact us for a demo or a consultation to see how Liaison’s tools can elevate your enrollment efforts!


    About the Author

    Craig Cornell is the Vice President for Enrollment Strategy at Liaison. In that capacity, he oversees a team of enrollment strategists and brings best practices, consultation, and data trends to campuses across the country in all things enrollment management. Craig also serves as the dedicated resource to NASH (National Association of Higher Education Systems) and works closely with the higher education system that Liaison supports. Before joining Liaison in 2023, Craig served for over 30 years in multiple higher education executive enrollment management positions. During his tenure, the campuses he served often received national recognition for enrollment growth, effective financial aid leveraging, marketing enhancements, and innovative enrollment strategies.

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  • Doctoral Recipients by Undergraduate College, 1958–2023

    Doctoral Recipients by Undergraduate College, 1958–2023

    This is a popular post each year with high school and independent counselors working with students who are already thinking about a doctorate.  It shows the undergraduate institutions of doctoral recipients from 1958 to 2023.  (It does not show where the doctorate was earned, to be clear.)

    It’s based on data I downloaded from the National Science Foundation using their custom tool.  It’s a little clunky, and–this is important–it classifies academic areas differently before 2020 and after, but with a little (OK, a lot) of data wrangling over the long weekend, we have something for the data junkies out there.

    This is for fun and entertainment only, because, as I indicated, the categories are not quite the same, and for the sake of clarity, I had to combine similar (but not identical) disciplines.

    There are two views, using the tabs across the top.  The “All Data” view allows you to filter to your heart’s content.  The purple boxes allow you to limit the type of institution of the bachelor’s degree recipients: You may want to look at Public Universities in the Southeast, for instance, or all Catholic colleges (listed as “Roman Catholic” in the filter, by the way).  The tan boxes allow you to specify the doctoral degree area (Chemistry, or Political Science, for instance), and to limit the years.  You might want to look at 2017 to 2023, or you might want to get nostalgic and look at 1958 to 1965, for instance.

    The bars, which are colored by Broad Carnegie type, display the counts.  Us the scroll function at the right to see more data.

    The “Top 30” view limits to those places that produce the most students earning doctorates.   The labels show you the Rank (in orange), the counts (in blue) and the percent of total (in purple).  The percents are only calculated on the group you’ve selected, not the grand totals.

    This always generates four questions:

    Can you show these as a percentage of the graduates of this institution?  No, because not everyone who graduates with a doctorate does it in the same time.  I’d have to take lots of data and make some wild guesses. 

    Can you show what these students majored in at the undergraduate level?  No, that’s not available in the public sets, and I don’t want to apply for the restricted use license.  If you do, and you want me to work on this, let me know.

    Can you crosstab this data to show, for instance, where the Stanvard graduates earned their doctorate?  Again, it’s not in the public data set, so no. 

    What about other doctorates, like MD or Pharm.D or DDS?  It’s not included: These are research doctorates only. 

    If you use this in your business and want to support my time and software and hosting costs, you can do so here.  If you’re a high school counselor or a student or parent, just skip that link.

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