Tag: Ways

  • 12 Ways to Improve College for Military Learners

    12 Ways to Improve College for Military Learners

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    Approximately 5 percent of all undergraduate learners are active-duty military, reservists, National Guard or veterans, but many systems within colleges aren’t set up to accommodate their needs.

    A November research brief from the Center for Higher Education Policy and Practice outlines some of the barriers to military students’ success while they’re enrolled and offers strategies to improve their college experiences. The report draws on interviews with students, recent graduates, higher education faculty and staff, policy experts, and past research.

    1. Clearly outline program costs and the support services available to military-connected learners. Colleges should also share data on military student enrollment, completion and job outcomes, such as on a dedicated military-student web page.
    1. Streamline credit transfer policies using the American Council on Education’s Military Guide as a starting point for military experience. Providing quality transfer advising can also ensure maximum allowable credits are awarded for prior service and can explain how a major program may increase or decrease transferred credits.
    2. Provide financial aid counseling for military-connected students so they know the benefits available for them at federal, state and institutional levels. The college should also allocate dollars in the case of benefit delays or work with appropriate offices to expedite funds.
    3. Create peer mentorship programs to connect incoming students with currently enrolled military learners who have similar lived experiences. Affinity groups on campus, such as the Student Veterans of America, can also instill a sense of belonging.
    1. Offer professional development training for faculty and staff to be culturally competent about military-specific needs. Green Zone Ally Training is one example that helps higher education professionals support veterans on campus.
    2. Offer flexible courses that accommodate active-duty service members and their families, who may be navigating deployments or relocations. These could include online classes or competency-based education.
    3. Establish policies for service-related disruptions including deadline extensions, rescheduling exams or alternative-format course materials to mitigate disruptions to students’ academic timelines.
    1. Provide accessibility across systems so veterans with disabilities gain equitable access to resources. In instances when accommodations are needed, creating a streamlined process to qualify for accommodations through the disability services office ensures veterans can access all resources.
    2. Create partnerships with external agencies who also support military-connected individuals, such as Veterans Service Organizations and the local Veterans Affairs office.
    3. Connect students with career coaches who can translate their military experience and training into the civilian workforce as well as liaise between veteran-friendly employers and students. Some military-connected students may need additional advice on how professional demeanor and formality expectations vary in the civilian workforce, the report noted.
    1. Expand access to co-op programs and internships that are tailored to military learners and career exploration opportunities. Military-focused career events can make the match between veteran-friendly organizations and future employees.
    2. Track career outcomes for military-affiliated students and align offerings with labor market opportunities.

    How does your college or university provide specialized resources to military-affiliated students? Tell us more here.

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  • 6 Effective Ways to Build Attention and Boost Student Participation – Faculty Focus

    6 Effective Ways to Build Attention and Boost Student Participation – Faculty Focus

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  • 4 Ways to Support Military Students

    4 Ways to Support Military Students

    An estimated 820,000 students in higher education are military-affiliated, including current and former active-duty service members and their families. These students are more likely to be first-generation or parenting students and often hold competing priorities while pursuing a degree, which can put them at risk of stopping out.

    A Nov. 4 webinar by the American Council on Education solicited insights from former and current service members on their experiences navigating higher education and how campuses can improve supports.

    “Veterans are not a monolith; they don’t want pity or lower bars,” said Roman Ortega, chief executive officer and founder of Global Integrity Consulting and a member of the Army Reserve. “They want colleges to treat them like they’re mission-driven adults and to remove the friction that keeps them from showing what they already know how to do.”

    Veterans shared four key themes that could enhance military-affiliated students’ college experience.

    1. College Navigation

    About two-thirds of student veterans are first-generation college students, according to data from Student Veterans of America. First-generation students, in general, often lack cultural capital and insight into the bureaucracy of higher education; for former service members, college can be even more mystifying. Effective advising can make a difference, veterans said during the webinar.

    “I was enrolled at Northern Illinois University. I didn’t know what to do or where to go,” Ortega said. “I saw a sign for Army ROTC; I walked right into the office and I said, ‘Hey, I really don’t know what I’m doing here, I don’t know where any of my classes are, I don’t know how to be advised on any of this. They said, ‘Hey, we’ll help you out.’”

    Bringing in other military-affiliated students can be one way to boost engagement; several veterans mentioned they enrolled in higher education because of positive peer pressure from other service members.

    “I didn’t even know what questions to ask. I just knew my peers were going and I wanted to be a part of that,” said Lola Howard, an Air Force veteran and doctoral student at Columbia Southern University.

    Not every branch of the military looks at continuing education in the same way, which can have an impact on participation, veterans noted. “The Air Force, the Navy very much culturally encourage continued education in the service,” noted Lukas Simianer, an Army veteran and chief executive officer and founder of VetClaims.ai. “If you would have told the commander of Fort Bragg that you were going to go to college, they would have laughed.”

    The University of Texas, San Antonio, has a dedicated first-year seminar for student veterans, which helps them establish a sense of belonging early in their college career and provides them with personalized assistance in obtaining credit for military service.

    1. Credit for Prior Learning

    Military-affiliated students often enroll in higher education with a wealth of experiences that can translate directly into course learning outcomes. ACE and other organizations have worked to streamline credit for prior learning offerings through the joint service transcript, which can help make college more accessible and affordable for veterans.

    “It was very clear what the equivalent courses were that were off of my degree plan,” said Jonny Coreson, a Navy veteran and director of workforce strategy at the Learning Economy Foundation. “It was an opportunity to see that I had few courses [left] to attain an associate’s degree, but I literally had to see it.”

    However, not every student veteran is eligible for or benefits from CPL in the same way, Simianer said.

    “Be prepared that some of your veterans who have arguably had some of the hardest deployments, hardest service life, most wear and tear on their bodies, they may have the most courses to fulfill,” Simianer said. “Being really good at handling a machine gun does not really translate [to degree programs].”

    1. Flexibility

    Active-duty service members can experience frequent change as part of their service, including deployment or relocation. Student veterans are also often more likely to be parenting students or working, and these competing priorities can make pursuing a degree more challenging.

    Creating a safe space for students to share their obstacles to success can mitigate disruptions to learning.

    “As a student, it was important for me to communicate up front what was going on with my life, with my counselor, with my faculty, staff,” Howard said. “There were times that my house is being packed up and I’m trying to finish an eight-page paper and I just had to let my professor know, ‘I’m going from this time zone to that time zone—I’m just asking for a little flexibility.’”

    1. Resource Hubs

    Some colleges have created dedicated spaces on campus to centralize resources and connect military students with one another. Simianer, an older student who had won a Purple Heart and was diagnosed with post-traumatic stress disorder, remembers looking at his peers and feeling like he couldn’t relate to traditional students. But getting connected to his college’s student veteran hub changed that.

    “Having a place where I could be, where the humor we had would fly or the conversations you needed to have could happen, is the most powerful thing that I am grateful for,” Simianer said. “I would not have continued an education, probably, if I would not have had that at the beginning.”

    Javier Marin, a Marine Corps veteran and consultant at Vantage Point Consulting, said his college’s student veteran hub was particularly impactful because it connected him to staff.

    “I found that the hardest part wasn’t the academics; it was having a good support system,” Marin said. “You’re working, you’re going to school, you’re being a parent, you have a mortgage—everything that goes along with transitioning and navigating that space without your old support system, which was the military.”

    How does your campus seek to improve the college experience for military affiliated students? Tell us more.

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  • 10 ways to strengthen family-school partnerships and support learning

    10 ways to strengthen family-school partnerships and support learning

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    Clear family-school communications and robust supports for students with learning differences are just a few ways education systems can improve family-school connections to support student outcomes, nonprofit Learning Heroes said in a report released Tuesday.

    One of the biggest barriers to family-school partnerships is what the report calls a “perception gap,” or when families believe their child is performing at higher academic levels than what’s really occurring. 

    In fact, about 88% of parents in a 2023 survey said they thought their child was at or above grade level in math and reading. In reality, the actual share of children performing at this level is closer to 30%, as shown by 8th grade performance on the 2024 National Assessment of Educational Progress.

    Although parents carry significant influence over their child’s education, they can’t help fix a problem they don’t know exists, the report said.

    “Parents today have unprecedented voice and choice in their children’s education, yet, too often, lack the information to make confident, informed decisions,” said Bibb Hubbard, founder and CEO of Learning Heroes, in a Tuesday statement. 

    The organization used 10 years of research on family-school partnerships to inform best practices that improve these relationships with the aim of driving student success.

    “With a decade of insights from parents, students, teachers, and principals, we have a clearer roadmap for creating schools and communities that work in true partnership with families and help every child thrive,” Hubbard said.

    The Learning Heroes report offered these 10 suggestions for strengthening family-school partnerships.  

    Give parents accurate information on student performance

    When parents know their child needs support, they are more likely to seek academic supports, such as tutoring and summer math or reading programs. They are also more likely to prioritize school attendance. 

    The report highlights state-level efforts in Texas, Arkansas and Virginia to provide parents videos, tools, and guides to bolster understanding of student grades and test scores. This also allows for comparisons with students across the state to help parents gauge their child’s college or career readiness.

    Share multiple points of learning data

    Results from annual state tests and other standardized or formative assessments can give families a fuller picture of their child’s strengths and needs.

    Some 79% of parents said their children earn Bs and better, the report said, leading most parents to think their child is performing on grade level. However, report cards can include factors other than academic achievement, such as classroom participation, effort and completion of assignments, that don’t necessarily comport with grade-level performance. 

    “As it stands, too many report cards are still sending false signals, and many families, trusting the information they’ve been given, simply aren’t aware that their students may be behind,” the report said.

    Provide parents access to information

    Ensuring parents are aware of their child’s progress — not just through a quarterly report card, but through conversations with teachers and other means — can help parents take action to help their child improve.

    Allow teachers time to connect with parents

    Schools should prioritize parent-teacher teams by safeguarding the time teachers need to communicate with parents, as well as needed preparation time. One example is to allow one-to-one conversations between parents and teachers at back to school nights.

    For instance, Prodeo Academy, a charter network in the Twin Cities area of Minnesota, serving about 1,000 students, prioritized candid conversations, data-sharing and family-teacher conferences during the 2023-24 school year. These activities resulted in a notable increase among parents who recognized their child wasn’t working at grade level, the report said.

    Avoid family engagement as a standalone goal

    Integrating family engagement into overall school strategies for attendance, literacy and math achievement and other priorities will help educators and parents connect this effort to overall school outcomes. 

    For example, home visits can improve attendance, and student action plans created jointly by teachers and parents could help boost achievement.

    Provide pathways to postsecondary success

    Whether students attend college or go right into the workplace after high school graduation, schools should guide parents and students about the opportunities available. Access to Advanced Placement courses, dual enrollment, career awareness experiences and career and technical education can all help students discover their passions and start planning for their futures.

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  • 4 Ways Chairs Can Develop Relational Attention (opinion)

    4 Ways Chairs Can Develop Relational Attention (opinion)

    It can be tempting for department chairs to think about their role as a series of tasks on a to-do list: managing faculty and staff reviews, running department meetings, implementing a new university policy, dealing with unexpected emergencies. After all, it’s an ever-changing list that demands attention.

    But focusing only on tasks misses the ways that chairs shape how department members interact with one another and the quality of relationships that result. Meetings are a common example. Chairs have choices about how to organize meetings, help staff feel included or excluded, coach new assistant professors about participation norms, and assign people to committees. How chairs do these routine tasks can have powerful effects on how department members relate to one another and the quality of relationships that develop. Cumulatively, small moments of interaction have a profound influence on a department and its culture and can be an important ingredient in helping to make departments healthier places to work.

    However, many chairs aren’t used to noticing all the ways their everyday chair work impacts work relationships. To take advantage of the opportunity to positively impact relationships in departments, chairs need to develop their relational attention, or ability to notice opportunities to impact how people connect. Two years ago, I developed a six-part workshop series, Healthy Relationships at Work Fellowship, for chairs at University of Massachusetts Amherst, for a small cohort to work on just this issue. By engaging with research-based practices, they were able to develop competence and confidence as leaders while improving the quality of relationships in their departments.

    Below, I describe four ways chairs can develop their relational attention and increase the occurrence of positive, inclusive relationships in their department. In describing these four suggestions, I share examples from two cohorts of chairs I’ve had the pleasure to work with.

    1. Invest in one-on-one relationships with department members.

    It is easy for department chairs to take for granted that they know the faculty and staff in their departments—and that they know you. After all, as a faculty member you have likely had many casual conversations and sat in many meetings with them. But relying on your past knowledge can leave chairs with an incomplete view. We all inevitably have some faculty or staff we favor and those we avoid, leaving us with uneven relationships and information about their work, motivations and lives. Similarly, faculty and staff may have a hard time viewing you as an impartial department chair unless you take the time to demonstrate it. After all, making visible efforts to cultivate relationships is a cornerstone of inclusive leadership.

    One important way to create the foundations for positive inclusive relationships with your department members is to re-establish your relationships with them. You can do this by holding 30-minute one-on-one meetings with every member of your department. Given that chairs often have very little idea about what staff do and how they contribute to the department, it is important to meet with staff as well as faculty. In some departments, it may be important to meet with students as well.

    Before beginning these one-on-one conversations, try to get in a mindset of openness, humility and genuine curiosity, no matter your relationship history. Ideally these meetings can occur in their workspace (versus your own office) so you convey that you are interested in them and are willing to come to their space. Ask open-ended questions about their interests, their motivations and their jobs. In smaller departments, these meetings can happen over the course of a month, while in larger departments it may require a whole semester. In larger departments, where one-on-one meetings seem impractical, you can hold meetings with small groups of people in similar roles or ranks. These meetings demonstrate that you want to hear from everyone, no matter your past relationships.

    You may also learn new things that you can use to make your department a healthier place. For example, you may learn that two faculty unknowingly have a shared research or teaching interest. By connecting them, you can help to strengthen the connections within the department and potentially spark new collaborations.

    What you learn in these meetings can also help to address unhealthy relationships. For example, one chair learned new information about a curmudgeonly faculty member who frustrated his colleagues (including the new chair!) because he had a reputation for not pulling his weight on committees. When the new chair asked him, “How do you want to contribute to the department?” she learned that the one thing he cared about was graduate education. With this new information, she placed him on a committee that matched his interests, and he contributed to the committee fully. By crafting his job to his interests, the faculty member was more intrinsically motivated to participate, and his colleagues were no longer annoyed by his behavior on committees.

    1. Learn about the diversity of your faculty, staff and students and demonstrate your interest in learning from them.

    Departments, like all organizations, are diverse in visible (race and gender) and invisible (political, neurodiversity) ways. While there is lots of debate about DEI these days, learning about the diversity of your faculty and staff helps you become a better leader because you can understand how to help everyone succeed. To develop positive inclusive relationships, chairs have to make visible effort to demonstrate respect and express genuine interest in people different from themselves.

    To build chairs’ foundational knowledge, you can learn about the experiences of diverse groups in your department, school or university by reading institutional resources, such as climate surveys, or by having a conversation with college or university-level experts. For example, a conversation with a school DEI leader can speak to the experiences of your faculty, staff and students. A university’s international office can provide insight into immigration-related issues, which may be useful for understanding the complexity of managing immigration for international faculty, staff and students.

    Bolstering your own knowledge can help contextualize issues that come across your desk. For example, if a student comes to you to complain about a faculty member’s teaching, and you have learned that members of that group have to fight for respect in your university’s classrooms, your knowledge about the broader climate can help you think of this complaint in light of the larger context as you consider what an appropriate response might be.

    If you have more confidence in your knowledge, skills and abilities to manage DEI, you can connect more publicly. For example, if there are on-campus employee resource groups or off-campus community organizations, reach out and tell them you would like to learn from them; ask if there are any events that would be appropriate for you to attend. Given your stronger foundation in terms of the local DEI landscape, you can offer to connect marginalized faculty and staff with on-campus mentors and communities.

    The ability of chairs to engage publicly with DEI issues will depend both on their own expertise and their institutional and local contexts, as DEI work grows more fraught in many parts of the country. Some chairs who have expertise in DEI or related topics may be comfortable hosting activities in their departments. For example, one chair hosts a monthly social justice lunch and learn, a voluntary reading group for faculty and staff. Given her expertise, she chooses the article and is comfortable facilitating the discussion herself.

    Chairs can also create opportunities for critical feedback for the department. For example, if there is tension between groups within the department, instead of ignoring it, create a game plan for how to receive critical feedback about what’s causing the tension and how it might be addressed. Faculty and staff exert a lot of energy withstanding such tension; finding ways to address it can be a huge relief and release of energy.

    Remember, faculty and staff evaluate a leader’s inclusivity based not just on one-time events, but instead search for patterns in terms of the leader’s efforts around inclusion. You don’t have to have all the answers about how to serve the diversity of members in your department, but you can strengthen your networks to include those with knowledge and expertise.

    1. View committees as connection opportunities.

    Chairs can use committees, meetings and other routine ways that faculty and staff gather as opportunities to build higher-quality connections. By focusing your relational attention on these routine interactions, you can improve relationship quality. For example, people often don’t know why they’ve been placed on a committee or task force, nor do they know what other people bring to the table. As a chair, you can use introductions strategically. Publicly communicating your view of faculty and staff strengths and potential contributions to committees, task forces and meetings helps them feel respected and makes it more likely others will view them that way. This can increase the chances that these routine ways of interacting will result in positive connections.

    Committees and meetings are also opportunities to create greater inclusion of staff and to spread knowledge about their work. University staff too often feel like second-class citizens and that faculty don’t know or care about their expertise. To counter this tension, one chair introduces staff members as experts in their respective areas and provides them with opportunities to present in their areas of expertise in meetings. This chair reported that these innovations created new positive connections between faculty and staff; faculty had a new appreciation for staff work, and the staff felt seen and valued.

    1. Design social events as connection opportunities.

    We are in a moment in which many people want, and some have, the ability to work remotely. At the same time, faculty and staff desire more connection from work. As an architect of social relationships, chairs have the opportunity to hold meaningful social events that will bring people together. There is no one-size-fits all for designing such events: The goal should be to make events magnets, not mandates.

    To start, think creatively about what will bring people together in your specific department. For example, one department chair knew all faculty would come together to support their students. In his department, faculty wanted their undergraduates to have a good experience in the major because they genuinely valued undergraduate education. Accordingly, the chair organized an open house event for faculty and students. In the process of connecting with students, faculty also deepened their connections to each other.

    Another chair created a social event around the dreaded faculty annual reviews. The day before the reviews were due, she reserved a conference room and brought snacks so that faculty could trade tips about how to complete the cumbersome form. Still others hosted department parties at their homes, used departmental funds to host monthly lunches or upgraded the department’s shared space to make it more conducive to shared interactions.

    Improving the quality of relationships through social events in a department doesn’t have to rely on the chair alone; it can also be the work of a culture committee that can brainstorm social events that will resonate. Ideally, these events will become part of the rhythm of the department. One caveat: It is not advisable to use workplace socializing to try to repair relationships between warring internal factions. In fact, it can make things worse.

    Each of these four approaches can help chairs invest in and improve the health of relationships in their departments. It is, of course, also important to contain and manage negative relationships in them (that is another topic I address in the Healthy Relationships at Work program). But taking advantage of these everyday opportunities through strategically investing in your relationships, your knowledge and the ways people connect provides important sustenance to support departmental relationships and ultimately a positive departmental culture.

    Emily Heaphy is a professor of management, a John F. Kennedy Faculty Fellow and an Office of Faculty Development Fellow at the University of Massachusetts Amherst. She developed the Healthy Relationships at Work Fellowship for department chairs when she was a Chancellor’s Leadership Fellow affiliated with OFD in 2023–24.

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  • 4 Ways to Better Grade Team Projects (opinion)

    4 Ways to Better Grade Team Projects (opinion)

    Some professors resist using teamwork in their classes because they mistakenly believe that team projects are too difficult to grade. One issue is that, as educators, we often only evaluate the team presentation, project or paper with a grade based on how well the team has met our learning objectives.

    However, a single project evaluation at the end allows some members to potentially free ride on harder-working teammates, or enables one aggressive or dominating member to take over the entire project to ensure the team gets an A. If we simply grade team projects at the end, it is too late for our student teams to adapt or adjust and learn how to be better at working in teams, a key skill that employers look for in our graduates.

    The key to effectively grading teamwork is to set up the grading process systematically at the start of the project. In this article, we offer four ways that you can grade team projects effectively to meet your learning objectives and help students become better team members.

    1. Share your grading rubric at the start of the assignment. Students need to know at the outset of the team project how they will be graded. Many good students tell us they hate team projects because they know they will have to deal with “social loafers” who rely on one or two others to do the work. However, by sharing a rubric that highlights the expectations for each team member and how you will be combining individual and team grading, you can help students make more intentional decisions regarding how they distribute the assignment’s requirements. We not only distribute the rubric at the start of the project, but we post it on our course management system and frequently review it with the class so our expectations are clear.
    2. Include peer evaluation as a part of the evaluation process. Students are sometimes asked to rate their fellow team members, but they are seldom taught how to do it well. As a result, they tend to only give positive feedback to avoid conflict or hurting another student’s feelings. Teaching peer feedback takes only a little class time, as few as 15 minutes. It starts with clarifying your expectations about how you will use peer feedback. You can use or create a form that allows students to provide quantitative and qualitative feedback, and then you should use this same form multiple times during the project. The first time you collect peer feedback should be a low-stakes or practice situation early during the project so that students have a psychologically safe opportunity to learn how to use it. Your students should begin with self-evaluation and then evaluate their peers.
      Next, you need to summarize the peer feedback and give results to individual students so they know how they are doing. Finally, have groups reflect on how well the group is doing without naming or shaming others. There are times when students will have to give feedback to a person who is free riding or loafing. When they do, make sure they know to first ask that person for permission before they give feedback, then praise in public, and finally provide any negative feedback in private. Finally, we have a YouTube video that instructors can show during class to help students learn about how to give and receive feedback.
    1. Incorporate ongoing feedback from the instructor. We know of faculty who give out a team assignment and never mention it again until the week before the project is due. This is setting up the student teams for failure. Faculty need to check in frequently with their teams to be sure they are making progress on their work and any questions or concerns are answered. Taking just five minutes at the end of class for teams to meet can pay great dividends in a better project product. This instructor feedback can include a way to hold individual team members accountable for the work they are doing. For example, we have set up a separate Google folder for each team with instructor access. Each team member needed to post their contributions to the team project weekly. In this way, we could keep an eye on any social loafers, and provide feedback to those who were working independently instead of with the team. Instructors can also schedule a brief time to sit in on team meetings so that they get a more comprehensive update about the project and who is working toward each of the outcomes.
    2. Carefully consider the weight you give to each phase of the project. It is essential to incorporate peer assessments and the instructor evaluation about how well the project met the learning objectives into any final grade; both are important. However, the weight of these different evaluations tells students the importance of each. More weight on the individual peer assessments stresses the individual work, while more weight on the instructor grade of the project shows the team efforts are more important. At a minimum, use the 80/20 rule: At least 20 percent of the student’s grade should be based on each.
      Also, be sure to check the peer evaluations to verify that they result from real behaviors rather than personal biases. We accomplish this by looking for consistency across the times of evaluation, across team members and between peer and self-evaluations. In most cases, we find that the evaluations show consistency in all three areas (though self-evaluations are often inflated). In the rare cases when they don’t align, we always refer to supporting documentation, such as agendas, meeting minutes and information that resulted from our ongoing check-ins to help make sense of the reasons underlying any inconsistencies.

    Grading a team project may seem like a daunting challenge, but grading is by no means a reason to avoid giving students the experience of working with a team. By following these four principles for evaluating teamwork, instructors can account for the team’s achievement of the learning objectives as well as provide students with valuable teamwork experiences that they can take to future classes, internships, co-ops and employment.

    Lauren Vicker is a communications professor emeritus, and Tim Franz is a professor of psychology, both at St. John Fisher University. They are the authors of Making Team Projects Work: A College Instructor’s Guide to Successful Student Groupwork (Taylor & Francis, 2024).

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  • There’s all kinds of ways to bleep out speech

    There’s all kinds of ways to bleep out speech

    This morning we woke to the news that the ABC television network in the United States had suspended late night talk show host Jimmy Kimmel indefinitely over a statement he made about the accused assassin of right-wing political activist Charlie Kirk. In July, the CBS network announced that it would end The Late Show with Stephen Colbert in May. Colbert has for years mocked and criticized Donald Trump. These two announcements got us thinking about all the different ways governments and those in power try to silence speech.

    The very first amendment to the U.S. Constitution begins with this phrase:

    Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press …

    Because of that amendment, the world has long considered the United States the model for free speech — few countries live up to the standard that the United States has historically set. But across the world now, free speech seems to be endangered. So to put into perspective the many ways censorship can occur and in the many places we see this happening, we decided to offer up an assortment of News Decoder stories on this topic by both our professional correspondents and student authors.

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  • How We Think, How We Teach: Five Ways to Think About AI in Faculty Work – Faculty Focus

    How We Think, How We Teach: Five Ways to Think About AI in Faculty Work – Faculty Focus

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  • 5 Ways Higher Ed Marketing Is Evolving in 2025 & Beyond

    5 Ways Higher Ed Marketing Is Evolving in 2025 & Beyond

    Higher ed marketing is changing faster than ever.

    From generative AI to shifting student expectations, higher ed marketing in 2025 is a whole new game. And institutions that fail to adapt risk falling behind. 

    The past few years have brought seismic shifts to the way colleges and universities connect with prospective students. From AI-driven search to heightened public scrutiny of higher education’s value, the marketing landscape looks very different than it did even three years ago. 

    Institutions now operate in an environment where: 

    • Search behavior is changing as generative AI delivers instant answers that bypass traditional search results. 
    • Trust is under pressure as students and families weigh the true return on a college investment. 
    • Student journeys are more complex with expectations for personalized, multi-channel engagement from first inquiry through alumni relations. 
    • Data integrity is paramount as analytics get clouded by bots and misleading signals. 

    The good news? These changes also open new opportunities for colleges and universities to stand out with authentic storytelling, data-driven strategies, and student-centered engagement. 

    Keep reading to discover five of the most important higher education marketing trends in today’s landscape — and how institutions can adapt to thrive in this new era. 

    5 Higher education marketing strategies to keep your institution ahead 

    Before diving into the specifics, it’s important to recognize that these strategies build on one another to reflect today’s most pressing challenges and opportunities in higher ed marketing. 

    Here’s a closer look at the strategies every institution should be considering today: 

    1. Optimizing for the AI searcher 

    Generative AI is redefining how prospective students find information. Zero-click searches — where answers appear directly in AI Overviews like Google’s AI-generated summaries or conversational search tools — now account for the majority of queries. That’s a paradigm shift for higher ed marketing. 

    Organic traffic has dropped dramatically, in some cases by more than 30%. But while volume is down, conversion rates are rising, as the students who do land on institutional websites are more informed and further along in their decision-making. 

    Strategic response 
    To adapt, institutions must embrace Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This means: 

    • Creating structured, conversational content designed for AI retrieval. 
    • Prioritizing FAQs, clear definitions, and outcome-driven data. 
    • Diversifying traffic sources with a mix of SEO, paid campaigns, and strong digital experiences. 

    This is no longer just an SEO shift. It’s a cornerstone of higher education marketing strategy for 2025 and beyond. 

    2. AI-supported, human-centered creative 

    AI is now embedded in higher ed marketing workflows, helping generate campaign ideas, personalize messaging, and predict outcomes. But the real competitive edge comes when AI enhances, not replaces, human creativity. 

    Approach for higher education marketing teams 

    • Use AI to accelerate production: ideation, headlines, personalization cues. 
    • Keep teams focused on authentic, human-driven storytelling. 
    • Build a culture that values both technological fluency and creative intuition. 

    This approach delivers efficiency while preserving empathy — critical when communicating complex outcomes like institutional ROI or program value. This balance is what separates innovative higher education marketing trends from short-lived tactics. 

    3. Building institutional trust 

    Public skepticism about the value of higher education is rising. Families are asking: Is the investment worth it? What outcomes can we expect? With the demographic cliff looming, institutions must double down on proving their value. 

    Strategic levers for higher ed marketing 

    • Spotlight outcomes: Share data on job placement, graduate earnings, and alumni success stories. 
    • Showcase testimonials: Humanize ROI with student voices and career impact narratives. 
    • Reinforce program value: Use research and rankings to strengthen credibility. 

    Trust is now a competitive differentiator. Institutions that clearly communicate value, ROI, and outcomes position themselves for long-term success in a skeptical environment. 

    4. Cross-lifecycle marketing 

    Higher education marketing strategy can no longer stop at the inquiry. The student journey is long, nonlinear, and filled with digital touchpoints that extend well past enrollment. 

    How to approach it 

    • Use remarketing to reinforce brand and program value throughout the funnel. 
    • Engage students across the lifecycle — from inquiry to enrollment to retention and even alumni relations. 
    • Tailor content to each stage, aligning messages to nurture confidence, reduce uncertainty, and strengthen connection. 

    Success isn’t always about clicks or form fills. Sometimes the goal is reassurance, engagement, or retention. Adopting lifecycle-based KPIs ensures institutions are measuring what truly matters. 

    5. Bot mitigation 

    Bot traffic is a growing challenge for institutions. Automated hits can inflate website visits, distort engagement metrics, and ultimately mislead decision-makers about which campaigns are working. When analytics are clouded by non-human activity, institutions risk allocating resources to the wrong strategies and missing opportunities to connect with real prospective students. 

    Best practices for higher ed marketing teams 

    • Set up filters in Google Analytics to remove known bot traffic. 
    • Partner with bot mitigation providers to extend protections to include inquiry and application forms, safeguarding against fraudulent submissions. 
    • Regularly audit campaign data to ensure accuracy. 

    Clean data leads to better decisions and in higher education marketing, clarity is non-negotiable. 

    Embracing the future of higher ed marketing 

    The most effective higher education marketing strategies today are those that combine technology with authenticity. AI search and personalization will continue to evolve, but the fundamentals remain constant: institutions must build trust, deliver value, and guide students throughout their entire lifecycle. 

    Collegis Education partners with institutions to design and deliver data-enabled marketing strategies that drive enrollment, build trust, and support student success. Let’s talk about what that could look like for your campus. 

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

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  • 5 ways to infuse AI into your classroom this school year

    5 ways to infuse AI into your classroom this school year

    Key points:

    As artificial intelligence (AI) continues to reshape the educational landscape, teachers have a unique opportunity to model how to use it responsibly, creatively, and strategically.

    Rather than viewing AI as a threat or distraction, we can reframe it as a tool for empowerment and efficiency–one that allows us to meet student needs in more personalized, inclusive, and imaginative ways. Whether you’re an AI beginner or already experimenting with generative tools, here are five ways to infuse AI into your classroom this school year:

    1. Co-plan lessons with an AI assistant

    AI platforms like ChatGPT, Eduaide.ai, and MagicSchool.ai can generate lesson frameworks aligned to standards, differentiate tasks for diverse learners, and offer fresh ideas for student engagement. Teachers can even co-create activities with students by prompting AI together in real time.

    Try this: Ask your AI assistant to create a standards-aligned lesson that includes a formative check and a scaffold for ELLs–then adjust to your style and class needs.

    2. Personalize feedback without the time drain

    AI can streamline your feedback process by suggesting draft comments on student work based on rubrics you provide. This is particularly helpful for writing-intensive courses or project-based learning.

    Ethical reminder: Always review and personalize AI-generated feedback to maintain professional judgment and student trust.

    3. Support multilingual learners in real time

    AI tools like Google Translate, Microsoft Immersive Reader, and Read&Write can help bridge language gaps by offering simplified texts, translated materials, and visual vocabulary support.

    Even better: Teach students to use these tools independently to foster agency and access.

    4. Teach AI literacy as a 21st-century skill

    Students are already using AI–let’s teach them to use it well. Dedicate time to discuss how AI works, how to prompt effectively, and how to critically evaluate its outputs for bias, credibility, and accuracy.

    Try this mini-lesson: “3 Prompts, 3 Results.” Have students input the same research question into three AI tools and compare the results for depth, accuracy, and tone.

    5. Automate the tedious–refocus on relationships

    From generating rubrics and newsletters to drafting permission slips and analyzing formative assessment data, AI can reduce the clerical load. This frees up your most valuable resource: time.

    Pro tip: Use AI to pre-write behavior plans, follow-up emails, or even lesson exit ticket summaries.

    The future of AI

    AI won’t replace teachers–but teachers who learn how to use AI thoughtfully may find themselves with more energy, better tools, and deeper student engagement than ever before. As the school year begins, let’s lead by example and embrace AI not as a shortcut, but as a catalyst for growth.

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