Tag: YouTube

  • Why YouTube caving to Trump is cowardly

    Why YouTube caving to Trump is cowardly

    Another one bites the dust. That’s what the headline should be this week. 

    On Monday, YouTube agreed to pay $24.5 million to President Trump and several others, settling a lawsuit over YouTube’s suspension of their accounts following the events at the U.S. Capitol on Jan. 6, 2021.

    This marks the third major social media company to capitulate to the Trump administration this year. In June, Meta settled for $25 million, followed by X, who agreed to a $10 million settlement less than a month later. Unfortunately, this is in addition to media companies like Paramount Global, who bent the knee to Trump for $16 million this past July, and ABC News, who settled for $15 million late last year. That’s also not to mention the universities that caved after government pressure and bullying. Columbia, for example, agreed to a $221 million settlement with the Trump administration in July. And Harvard, after a long fight, is also reportedly approaching a $500 million settlement this week.

    If you care about free speech, this should really piss you off. These companies and institutions traded principle — and, most importantly, the opportunity to stand on their First Amendment rights — for profit and short-term peace of mind.

    How do we know? Because in many cases, such as that of Paramount Global, the settlement was a thinly veiled prerequisite to FCC approval of a major — and lucrative — business deal the company was after.

    We also know it because many of the lawsuits themselves were, to quote FIRE Chief Counsel Bob Corn-Revere, “forehead-slappingly stupid”— such as Trump’s claim against CBS (which is what held up the Paramount deal).

    The complaint against YouTube is merely the latest example of this baseless legal posturing. It rests on two counts: First, that YouTube violated the First Amendment by suspending Trump and his fellow plaintiffs’ accounts. Second, that Section 230 of the Communications Decency Act is an unconstitutional source of immunity for companies like YouTube to engage in censorship.

    Both counts are without merit.

    YouTube is a private company with its own First Amendment rights

    Throughout the complaint, Trump and his fellow plaintiffs argue that YouTube was doing the bidding of the Biden White House and Democratic members of congress, effectively turning the platform into a government actor. As a result, the complaint argues, YouTube became subject to First Amendment restrictions on censoring “constitutionally protected speech on the Internet, including by and among its approximately 2.3 billion users that are citizens of the United States.”

    To the untrained ear, this may actually sound reasonable. After all, YouTube is a place where millions of people communicate with one another and receive information about the news of the day. But none of that changes the fact that YouTube is also a private company with its own First Amendment rights — which includes the right not to publish or platform content or speakers it disfavors. When you recognize that, the entire argument in this complaint falls apart.

    The complaint attempts to justify its contention by noting that the platform was “encouraged and immunized by Congress” to suspend the accounts of Trump and the other plaintiffs. (Part of this so-called immunity comes from 1996’s Section 230, which the complaint also attacks. We’ll get into that in a moment.) “In censoring the specific speech at issue in this lawsuit and deplatforming Plaintiff, Defendants were acting in concert with federal officials, including officials at the CDC and the (Biden) White House,” the complaint reads. “As such, Defendants’ censorship activities amount to state action.” Unfortunately for Trump and his fellow plaintiffs, that’s not how the law works. 

    According to the complaint, the Biden administration engaged in coercive and indirect tactics to pressure these social media companies to censor and deplatform views the administration didn’t like — otherwise known as jawboning. This, as we’ve argued beforedoes violate the First Amendment. A year ago in NRA v. Vullo, the Supreme Court agreed, unanimously affirming what had been ruled in 1963’s Bantam Books v. Sullivan: The government can’t do indirectly what the First Amendment prevents them from doing directly.

    However, if Trump and his fellow plaintiffs are arguing that the Biden administration jawboned YouTube, they’re suing the wrong people. While jawboning is a violation of the First Amendment, it doesn’t magically transform the coerced party into a government actor. It certainly doesn’t cause a private company to lose its own First Amendment rights. There are multiple tests for when a private person or entity becomes a state actor, but in order to justify this claim in this context, the complainants would have to show concerted action — in other words, the platform consciously acted as the government. The allegation that the platform sometimes gave into government pressure doesn’t satisfy that standard.

    Section 230 is not unconstitutional

    The second count in the complaint attempts to further justify the first, but inadvertently emphasizes why both are baseless. “Defendants would not have deplatformed” Trump and his fellow plaintiffs, the complaint reads, “but for the immunity purportedly offered by Section 230.” That is nonsense. The platforms did not need “immunity” in deciding to deplatform anyone because nothing in the law compels them to carry particular speakers.

    In a nutshell, Section 230 says that platforms like YouTube, X, and Facebook cannot be held legally liable for the content posted on their sites by their users. The law also further protects platforms’ right to curate and moderate that content as they see fit, like a bookseller would.

    For years, politicians on both sides of the aisle have railed against and mischaracterized Section 230 for their own partisan reasons. This complaint against YouTube is no different:

    Section 230… [was] deliberately enacted by Congress to induce, encourage, and promote social media companies to accomplish an objective — the censorship of supposedly “objectionable” but constitutionally protected speech on the Internet — that Congress could not constitutionally accomplish itself.

    The complaint argues that Section 230 is little more than a tool for jawboning. As a result, the complaint “seeks a declaration that Section 230…[is] unconstitutional insofar as [it purports] to immunize from liability social media companies and other Internet platforms for actions they take to censor constitutionally protected speech.”

    This is, to put it bluntly, wrong.

    First of all, Section 230 was passed in 1996, long before the advent of social media. The idea that it was “enacted by Congress to induce, encourage, and promote” censorship on social media would require a time machine to make true. Second, Section 230 actually works as a safeguard against jawboning — granting publishers and platforms an additional layer of protection against government pressure when it comes to content moderation (and from private causes of action, too). And I say “additional” here because the First Amendment already protects the right of these platforms to use their own editorial discretion, as the Supreme Court held just last year in Moody v. NetChoice

    In other words, Section 230 doesn’t grant these platforms any rights the First Amendment does not. Rather, it further protects those rights from baseless legal action — such as the complaint YouTube just paid $24.5 million to avoid fighting.

    And this is why it’s so disappointing that YouTube caved.

    These companies cower at their — and our — peril

    Just as with Paramount, ABC, Meta, X, and even Trump’s “SLAPP” lawsuit against the Iowa pollster J. Ann Selzer and The Des Moines Register (who, thankfully, have not rolled over), the YouTube settlement is another example of what we’ve been calling the extortion-industrial complex: The Trump administration’s intention to seize control of America’s media industry through the use and abuse of government powers.

    Add to that the administration’s unlawful and unconstitutional attempts to nationalize private institutions of higher education, and we have a serious problem on our hands. These actions, and the majority of the targets’ unwillingness to fight back, pose a major threat to our most foundational freedoms. If our colleges and universities are forced to toe the ideological line of whoever is in power, and if our media companies operate under the boot of the state, we lose both the free inquiry given to us by academic freedom and the open discourse given to us by a free press.

    What makes all this worse is that the lawsuits are based on obviously meritless claims that would never withstand scrutiny if they actually went to court. The Trump administration has been mauling these institutions with paper tigers, and the institutions have decided to cower in fear rather than fight. Sure, in the short term, the settlements may help to achieve government favor. The mergers may go through. The federal funding may resume or continue to flow. Costly legal battles may be at least temporarily avoided. But meanwhile, “the freedom of Speech may be taken away,” as George Washington once said, “and dumb and silent we may be led, like sheep, to the Slaughter.”

    That’s the cost of these companies’ cowardice: The First Amendment freedoms we all depend on to protect our individual rights and keep our democracy going. When those are given up, there’s no getting them back. We should all be fighting like hell to keep them.

    Source link

  • Elevate Your Higher Education YouTube Channel with Proven SEO Tactics

    Elevate Your Higher Education YouTube Channel with Proven SEO Tactics

    In today’s competitive digital landscape, higher education institutions must continually evolve to reach and engage prospective students. YouTube has evolved from a video-sharing platform into a dynamic search engine where students explore campus life, academic programs, and authentic student experiences. That’s why developing and optimizing a higher education YouTube channel is more important than ever.

    Smart video SEO strategies can significantly improve visibility, build brand authority, and support enrollment goals for institutions. A well-crafted YouTube strategy plays a crucial role in this effort, ensuring that content reaches and resonates with prospective students.

    Why YouTube SEO matters for higher ed video marketing

    YouTube SEO goes beyond views. It positions your institution within one of the most influential search engines in the world. YouTube has become the second-largest search engine after Google, and for today’s prospective students — many of whom are digital natives — video is a primary method of discovery and research.

    Whether exploring campus life, comparing academic programs, or seeking authentic student voices, prospective learners turn to YouTube to gather insights that influence their decisions. A well-optimized higher education YouTube channel offers a range of benefits, including:

    • Builds credibility and trust by providing authentic, engaging content.
    • Expands visibility on a platform used heavily by prospective students.
    • Drives enrollment by surfacing at key moments in the decision-making journey.
    • Strengthens your digital footprint through content that aligns with search behavior.
    • Supports multi-channel strategies by integrating with websites, email, and social media.
    • Improves AI-driven search visibility as AI-powered search results increasingly prioritize video content. (Tools like YouTube’s auto-transcription and AI tagging can further enhance discoverability.)

    Optimizing your channel ensures your content appears when it matters most and positions your institution as a leader in digital engagement.

    “Video content is the future of marketing—it’s authentic, engaging, and capable of building trust with your audience faster than any other medium.”

    Neil Patel, digital marketing expert

    Build a strong SEO foundation for your higher education YouTube channel

    Every video your institution shares is more than just content — it’s an opportunity to shape perceptions, highlight your strengths, and connect with your audience. Before diving into more advanced strategies, it’s essential to ensure that each video is built on a solid SEO foundation.

    When executed consistently, these foundational elements can make the difference between content that gets buried and content that drives meaningful engagement. Foundational elements include:

    • Accurate video transcripts: Ensure transcripts are complete and error-free. This enhances accessibility and helps search engines understand your content. Also, include captions and alt text to enhance accessibility and meet ADA standards.
    • Optimized video settings: Configure each video correctly (e.g., mark as “not for children”, assign relevant categories, add strategic tags) to improve discoverability.
    • Robust video descriptions: Use keyword-rich, detailed descriptions aligned with your academic offerings. Think like a prospective student searching for programs or campus life.
    • SEO-friendly video titles: Titles should be compelling, clear, and keyword-focused. Avoid jargon — focus on what the viewer will gain.

    Apply advanced channel strategies to stand out

    Once the foundational elements are in place, it’s time to move beyond the basics. Elevating your higher education YouTube channel requires thoughtful planning and strategic segmentation. This is especially important for institutions with diverse academic offerings and multiple audiences, such as prospective undergraduate and graduate students.

    Taking a more advanced approach can help differentiate your content, make navigation easier for users, and deliver tailored experiences that align with varied student needs. To elevate your channel’s performance and support segmented marketing goals:

    • Create dedicated channels: Maintaining separate channels for different audiences (like graduate versus undergrad) allows for more targeted messaging and cleaner audience segmentation.
    • Use playlists strategically: Group videos by topic or series and apply consistent naming conventions. This improves navigation, boosts engagement, and supports channel SEO.
    • Optimize thumbnails and preview content: High-quality thumbnails and concise preview text boost click-through rates, especially on mobile devices.

    Ready for a Smarter Way Forward?

    Higher ed is hard — but you don’t have to figure it out alone. We can help you transform challenges into opportunities.

    Enhance viewer engagement

    Even if your department isn’t directly producing every video, there’s still an opportunity to influence engagement and performance. By implementing a few proven tactics, institutions can increase viewer interaction and strengthen their presence on YouTube.

    These strategies work in tandem with foundational SEO practices to extend the reach and impact of your video content:

    Include clear calls-to-action (CTAs): Ask viewers to like, comment, subscribe, or visit your website. These actions signal relevance to YouTube’s algorithm.

    Leverage end screens and cards: Use these to direct viewers to related content, encouraging longer sessions and deeper engagement.

    Maintain consistent branding: Ensure videos reflect your institution’s visual identity and messaging tone to reinforce brand equity.

    Integrate video into your broader strategy

    YouTube content shouldn’t exist in a silo. When part of a cohesive higher ed video marketing approach, your higher education YouTube channel becomes a versatile asset that supports communication and engagement across platforms.

    To truly maximize its value, it must be woven into your institution’s broader marketing and communication ecosystem. When aligned with your website, email campaigns, and social media channels, your YouTube strategy reinforces key messages and creates a cohesive experience for prospective students.

    YouTube videos can be a powerful asset across multiple marketing channels:

    • Website integration: Embed program overviews, testimonials, and campus tours to enrich landing pages and drive engagement.
    • Email campaigns: Incorporate personalized video content into outreach and drip campaigns to boost open and click-through rates.
    • Social media amplification: Repurpose YouTube content into short clips for Instagram, TikTok, Facebook, and LinkedIn to reach broader audiences.
    • Virtual events and webinars: Leverage recorded content as follow-up resources or promotional teasers.
    • Advertising and paid media: Use high-performing videos in YouTube ads or across PPC campaigns to increase reach and ROI.

    Stay agile and stay ahead

    YouTube SEO isn’t a one-time effort — it’s a continuous process. Use YouTube Studio to track key performance metrics such as watch time, engagement, and search impressions. These insights help guide your strategy and identify opportunities to improve content.

    Monitor analytics regularly, refresh metadata, and adapt to changing viewer behaviors. Institutions that stay agile will be better positioned to engage digital-native audiences.

    Take your higher ed video marketing to the next level

    YouTube remains a powerful tool to build institutional visibility and connect with prospective students. At Collegis Education, our expansive marketing services are backed by deep expertise in higher ed SEO, digital strategy, and content performance. Whether you’re refining your current efforts or starting fresh, a smart, scalable strategy can turn your YouTube channel into a powerful tool for student engagement.

    Let’s connect and start building a smarter strategy today.

    Innovation Starts Here

    Higher ed is evolving — don’t get left behind. Explore how Collegis can help your institution thrive.

    Source link

  • FIRE highlights artistic freedom with launch of new YouTube interview series featuring heavy metal and punk’s biggest stars

    FIRE highlights artistic freedom with launch of new YouTube interview series featuring heavy metal and punk’s biggest stars

    Today the Foundation for Individual Rights and Expression presents a new video series — “Fire with FIRE” — featuring some of the biggest and up-and-coming names in heavy metal and punk rock.

    Throughout the summer, FIRE will drop a new conversation every other week on our YouTube channel with the likes of:

    Artists can be the canaries in the coalmine. Too often, they are the first to be censored, or worse — much, much worse. 

    In Nazi Germany, the regime destroyed and banned certain art, particularly Jewish art, and labeled it “degenerate.” Jewish artists like Charlotte Salomon — who some argue created the first graphic novel — were sent to death camps and murdered by Adolf Hitler’s thugs.

    The Soviets were no better. Artists who rebelled against the confines of the state-approved artform of “Socialist Realism” were blacklisted, sent to the gulag, or executed. (After the Soviet Union’s fall, Russian dictator Vladimir Putin revived the old regime’s repression of artists, most famously targeting the punk rock and performance art collective Pussy Riot. Most members now live in exile after criticizing Russia’s brutal invasion of Ukraine.)

    In 1973, the military dictatorship of Gen. Augusto Pinochet tortured and murdered Chilean artist and folk singer Víctor Jara for his music and political activism. His murderers pumped him full of bullets and then dumped his body on a public road. Message sent. 

    After the Islamic Revolution engulfed Iran, the ultra-religious government banned Western heavy metal and punk music. The Iranian regime has persecuted, arrested, and thrown in prison musicians daring to play such music. In 2015, for example, the members of the Iranian death metal band Confess were sentenced to years in prison and 74 lashes for blasphemy, disturbing public opinion, and anti-government propaganda. They fortunately escaped to Norway. 

    America isn’t immune to such crackdowns on creative expression either.

    During the McCarthy era of the late 1940s into the 1950s, artists like director, actor, and writer Orson Welles; screenwriter and novelist Dalton Trumbo of “Spartacus” and “Johnny Got His Gun” fame; folk singer Pete Seeger; and many others were blacklisted because of their left-wing politics and Communist ties, real or imagined. 

    In the 1960s and 1970s, the FBI surveilled artists associated with the Civil Rights and antiwar movements. The bureau maintained files on John LennonThe Monkees, and the proto-punk band MC5. Even the soul and gospel singer Aretha Franklin had a 270-page FBI file, with G-men monitoring her because of her connections to the Civil Rights movement and “Black extremists.” 

    During the 1980s, the Parents Music Resource Center — co-founded by future Vice President Al Gore’s wife Tipper — created a moral panic around heavy metal, punk, and pop artists like Twisted Sister, the Dead Kennedys, and Prince. The PMRC’s crusade led not only to “Parental Advisory” stickers on albums but also to what is arguably Glenn Danzig’s best composition ever, “Mother.” 

    Enter the “Fire with FIRE” interview series. 

    Every two weeks, FIRE will release conversations with six of the biggest metal and punk artists in music right now about their inspirations, their influences, and why free expression not only makes life worth living, but is also essential to a free society. 

    First up: Spencer Charnas of Ice Nine Kills. What a bloody mess this interview is. Our host Ryan J Downey slices into Spencer’s musical inspirations, why horror movies infest his music and art, and how Disney censored Ice Nine Kills — with Spencer getting the last howling laugh. 


    Like it. Share it. Tell us what you think in the YouTube comments. And let us know who you’d love us to interview in the future!

    Source link